Dstillery Audiences

ATHLETA

Audience Size: 33.3 Thousand Devices

Explore the Athleta Audience

Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 33.3 thousand unique devices whose actions qualify for the Athleta audience.

Dstillery Crafted Audiences

INTERESTS

The Athleta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleta audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 3.42% 4.19x
Mens Business Clothes Shoppers 6.58% 4.18x
Small Luxury SUV Auto Intenders 3.42% 4.11x
School Closings Updates Readers 3.68% 4.05x
Men's Shoe Shoppers 6.32% 3.80x
San Diego Activities Researchers 6.32% 3.74x
New York City Events Researchers 5.00% 3.65x
Real Estate Decision Makers 6.32% 3.64x
Luxury Boutique Hotel Researchers 6.32% 3.49x
Study Abroad Researchers 6.05% 3.44x
Composition Percentage: The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleta audience is Madewell.

Location Composition Index
Madewell 13.88% 127.14x
Intermix 1.52% 78.33x
Free People 9.84% 76.23x
Ann Taylor 6.11% 74.73x
Abercrombie & Fitch 2.76% 71.91x
Anthropologie 15.23% 67.93x
Zara 4.98% 65.55x
The North Face 5.53% 62.94x
Bonobos 2.79% 53.21x
Lorna Jane 1.02% 53.16x
Composition Percentage: The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleta audience is Private Aviation.

Content Affinity Composition Index
Private Aviation 1.58% 6.28x
Travel, Food, Fashion & Fitness 1.05% 5.24x
School Curriculum 0.79% 4.60x
Alberta Canada Cluster 1.32% 4.55x
Female Lifestyle Content Readers 1.32% 4.36x
Smart Travel 1.05% 4.32x
Legal Information Research Cluster 1.32% 4.18x
Broadway Information 1.05% 4.00x
Electronic Accessories 1.58% 4.00x
Running & Marathons 3.68% 3.93x
Composition Percentage: The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleta audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male