Dstillery Audiences

ATHLETA

Audience Size: 134.1 Thousand Devices

Explore the Athleta Audience

Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 134.1 thousand unique devices whose actions qualify for the Athleta audience.

Dstillery Crafted Audiences

INTERESTS

The Athleta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleta audience is Fall/Winter 2021 Fashion Trend Researchers.

Interest Composition Index
Fall/Winter 2021 Fashion Trend Researchers 0.70% 3.38x
Ivy League College Researchers 1.22% 3.37x
Modern Art Museum Researchers 1.91% 3.31x
Mens Business Clothes Shoppers 1.57% 3.16x
Korean Food Enthusiasts 2.26% 3.13x
Social Distancing Content Readers 1.57% 3.11x
Small Business COVID-19 Relief Researchers 1.74% 3.08x
Quarantine Planners 1.74% 3.04x
Online Grammar Tool Users 1.39% 3.00x
Executive Travelers 1.22% 2.82x
Composition Percentage: The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleta audience is Madewell.

Location Composition Index
Madewell 17.21% 23.52x
Bonobos 5.73% 22.59x
Saint Laurent Paris 1.95% 19.54x
Free People 12.11% 17.58x
Ann Taylor 8.50% 17.12x
Abercrombie & Fitch 3.16% 16.64x
Anthropologie 18.63% 16.17x
Supreme 0.06% 16.09x
The North Face 7.72% 15.33x
Intermix 1.31% 14.98x
Composition Percentage: The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleta audience is Science Education & Resources.

Content Affinity Composition Index
Science Education & Resources 0.87% 6.15x
Party Planning & Invitations 0.56% 3.99x
Southern California Cluster 0.08% 3.81x
Conservatives & Conspiracies 0.37% 3.67x
Electronic Document Assembly 0.05% 3.29x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.35% 3.25x
Backpacking 0.35% 3.24x
Running & Marathons 1.39% 3.18x
India Cluster 0.35% 3.18x
San Diego Cluster 0.87% 3.17x
Composition Percentage: The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male