Explore the Athleta Audience
Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 41.2 thousand unique devices whose actions qualify for the Athleta audience.
INTERESTS
The Athleta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Athleta audience is Opera Enthusiasts.
| Interest | Composition | Index |
| Opera Enthusiasts | 5.41% | 2.47x |
| Aspen Skiers and Snowboarders | 5.41% | 2.46x |
| Luxury Retail Researchers | 2.60% | 2.30x |
| France Trip Planners | 3.90% | 2.17x |
| World Cup Apparel Shoppers | 4.11% | 2.12x |
| Credit Cards Rewards Researchers | 4.11% | 2.12x |
| Adjustable Desks Shoppers | 5.63% | 2.07x |
| Private Jet Traveler | 3.90% | 2.05x |
| Open Source Developers | 3.90% | 2.04x |
| Readers of Italian Content | 2.81% | 1.97x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
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APPAREL RETAILERS
The Athleta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Athleta audience is Madewell.
| Location | Composition | Index |
| Madewell | 15.98% | 111.79x |
| Ann Taylor | 9.55% | 83.13x |
| Free People | 11.33% | 74.78x |
| Bonobos | 4.40% | 69.14x |
| Anthropologie | 15.30% | 59.11x |
| The North Face | 6.76% | 56.46x |
| Zara | 5.33% | 48.62x |
| Hugo Boss | 7.61% | 48.15x |
| Banana Republic | 30.01% | 45.39x |
| White House Black Market | 31.02% | 43.99x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Athleta audience is Fashion Cluster.
| Content Affinity | Composition | Index |
| Fashion Cluster | 1.52% | 4.36x |
| DIY Decoration & Furniture | 0.49% | 3.88x |
| Ireland Cluster | 1.08% | 3.82x |
| Southern California Cluster | 0.08% | 3.81x |
| College Planning | 1.08% | 3.72x |
| Canada Tourism Research Cluster | 0.23% | 3.41x |
| Electronic Document Assembly | 0.05% | 3.29x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.43% | 3.07x |
| Los Angeles Tourism | 0.43% | 2.98x |
| Charity Walks | 0.43% | 2.84x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
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DEMOGRAPHICS
The Athleta audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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