Dstillery Audiences

ATHLETA

Audience Size: 252.5 Thousand Devices

Explore the Athleta Audience

Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 252.5 thousand unique devices whose actions qualify for the Athleta audience.

Dstillery Crafted Audiences

INTERESTS

The Athleta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleta audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.58% 2.56x
Ballet Enthusiasts 3.28% 2.37x
Luxury Travel Researchers 2.27% 2.31x
Venture Capitalists 3.07% 2.27x
Home Interior Design Enthusiasts 2.86% 2.22x
Symphony Music Enthusiasts 3.12% 2.21x
Men's Shoe Shoppers 2.99% 2.20x
Travel Reward Points Enthusiasts 2.67% 2.18x
Restaurant Researchers 2.34% 2.15x
San Francisco Trip Planners 3.11% 2.14x
Composition Percentage: The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleta audience is Intermix.

Location Composition Index
Intermix 9.87% 97.76x
Madewell 12.99% 63.75x
Free People 11.71% 55.02x
Eddie Bauer 8.55% 48.99x
Club Monaco 5.34% 45.24x
The North Face 14.25% 44.94x
Michael Kors 11.41% 44.70x
Levi Strauss 5.79% 43.52x
Calvin Klein 4.59% 40.23x
Banana Republic 26.24% 39.50x
Composition Percentage: The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleta audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 0.82% 4.87x
Cars, Travel & Food 0.13% 4.46x
Institutional Investing 0.23% 3.38x
Minnesota Community Business Cluster 0.90% 3.36x
Health & Safety Compliance 0.10% 3.04x
Internet Service Provider Sites 0.19% 3.04x
Costumes 0.13% 2.97x
Retail Industry News 0.15% 2.97x
Startup Investment 0.99% 2.85x
Real Estate Cluster 0.19% 2.74x
Composition Percentage: The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male