Explore the Athleta Audience
Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 62.6 thousand unique devices whose actions qualify for the Athleta audience.
INTERESTS
The Athleta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Athleta audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 2.01% | 2.49x |
| SEO Specialists | 4.40% | 2.48x |
| French Language Learners | 6.23% | 2.48x |
| College Aspirants | 5.86% | 2.42x |
| Entrepreneurs | 4.21% | 2.40x |
| Rowing Enthusiasts | 5.49% | 2.39x |
| Business Communication Product Researchers | 4.76% | 2.37x |
| San Diego Trip Planners | 4.95% | 2.37x |
| France Trip Planners | 4.76% | 2.36x |
| Cinco de Mayo Celebrators | 5.13% | 2.32x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
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APPAREL RETAILERS
The Athleta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Athleta audience is Madewell.
| Location | Composition | Index |
| Madewell | 12.91% | 89.96x |
| Saint Laurent Paris | 1.64% | 82.78x |
| Bonobos | 4.18% | 74.80x |
| Ann Taylor | 6.41% | 62.54x |
| Free People | 9.27% | 62.32x |
| Abercrombie & Fitch | 2.26% | 59.85x |
| The North Face | 5.47% | 52.15x |
| Anthropologie | 13.28% | 50.52x |
| Calvin Klein | 0.78% | 50.36x |
| White House Black Market | 27.84% | 43.05x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Athleta audience is India Cluster.
| Content Affinity | Composition | Index |
| India Cluster | 0.92% | 8.72x |
| Furniture Shopping | 0.73% | 7.38x |
| Anime | 0.92% | 4.28x |
| Middle East News | 0.55% | 4.11x |
| Southern California Cluster | 0.08% | 3.81x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.92% | 3.77x |
| Poetry Fans | 5.49% | 3.60x |
| Female Lifestyle Content Readers | 0.55% | 3.56x |
| Legal Information Research Cluster | 0.73% | 3.42x |
| Electronic Document Assembly | 0.05% | 3.29x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
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DEMOGRAPHICS
The Athleta audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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