Explore the Athleta Audience
Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 33.3 thousand unique devices whose actions qualify for the Athleta audience.
INTERESTS
The Athleta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Athleta audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 3.42% | 4.19x |
| Mens Business Clothes Shoppers | 6.58% | 4.18x |
| Small Luxury SUV Auto Intenders | 3.42% | 4.11x |
| School Closings Updates Readers | 3.68% | 4.05x |
| Men's Shoe Shoppers | 6.32% | 3.80x |
| San Diego Activities Researchers | 6.32% | 3.74x |
| New York City Events Researchers | 5.00% | 3.65x |
| Real Estate Decision Makers | 6.32% | 3.64x |
| Luxury Boutique Hotel Researchers | 6.32% | 3.49x |
| Study Abroad Researchers | 6.05% | 3.44x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
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APPAREL RETAILERS
The Athleta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Athleta audience is Madewell.
| Location | Composition | Index |
| Madewell | 13.88% | 127.14x |
| Intermix | 1.52% | 78.33x |
| Free People | 9.84% | 76.23x |
| Ann Taylor | 6.11% | 74.73x |
| Abercrombie & Fitch | 2.76% | 71.91x |
| Anthropologie | 15.23% | 67.93x |
| Zara | 4.98% | 65.55x |
| The North Face | 5.53% | 62.94x |
| Bonobos | 2.79% | 53.21x |
| Lorna Jane | 1.02% | 53.16x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Athleta audience is Private Aviation.
| Content Affinity | Composition | Index |
| Private Aviation | 1.58% | 6.28x |
| Travel, Food, Fashion & Fitness | 1.05% | 5.24x |
| School Curriculum | 0.79% | 4.60x |
| Alberta Canada Cluster | 1.32% | 4.55x |
| Female Lifestyle Content Readers | 1.32% | 4.36x |
| Smart Travel | 1.05% | 4.32x |
| Legal Information Research Cluster | 1.32% | 4.18x |
| Broadway Information | 1.05% | 4.00x |
| Electronic Accessories | 1.58% | 4.00x |
| Running & Marathons | 3.68% | 3.93x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
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DEMOGRAPHICS
The Athleta audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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