Dstillery Audiences

ATHLETA

Audience Size: 459.9 Thousand Devices

Explore the Athleta Audience

Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 459.9 thousand unique devices whose actions qualify for the Athleta audience.

Dstillery Crafted Audiences

INTERESTS

The Athleta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleta audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.06% 5.17x
Work Hard, Play Hard Travelers 0.22% 2.11x
Luxury Department Store Shoppers 3.87% 1.77x
Ballet Enthusiasts 4.19% 1.71x
San Francisco Trip Planners 4.17% 1.65x
New York City Events Researchers 3.91% 1.65x
Men's Shoe Shoppers 3.93% 1.63x
Preppy Clothing Shoppers 3.89% 1.60x
Luxury Hotel Guests 3.85% 1.60x
Real Estate Decision Makers 3.89% 1.60x
Composition Percentage: The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleta audience is Intermix.

Location Composition Index
Intermix 9.29% 57.98x
Madewell 20.86% 48.43x
Free People 14.06% 37.01x
Topshop 3.03% 36.13x
Zara 15.45% 35.58x
Ann Taylor 15.55% 35.51x
The North Face 12.21% 34.10x
Bonobos 9.63% 33.07x
Calvin Klein 2.81% 32.66x
Joe's Jeans 1.63% 28.68x
Composition Percentage: The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleta audience is Scotland Travel.

Content Affinity Composition Index
Scotland Travel 0.06% 4.63x
Chat Rooms 0.08% 4.44x
London Tourism & Events 0.06% 3.93x
Romanian News 0.04% 3.66x
Greece Cluster 0.04% 3.25x
Apartment & Community Real Estate Researchers 0.08% 3.16x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.04% 3.05x
Credit Unions & Consumer Protection 0.04% 3.01x
Meeting Planning & Hotels 0.12% 2.79x
Caribbean Vacation 0.53% 2.60x
Composition Percentage: The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleta audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male