Dstillery Audiences

ATHLETA

Audience Size: 39.6 Thousand Devices

Explore the Athleta Audience

Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 39.6 thousand unique devices whose actions qualify for the Athleta audience.

Dstillery Crafted Audiences

INTERESTS

The Athleta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleta audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.49% 4.49x
New Year Resolution Intender 0.50% 3.61x
Big Box Store Jewelry Sale Shoppers 1.37% 3.26x
Hanukkah Celebration Planners 1.82% 3.11x
Wireless Headphone Researchers 0.46% 2.95x
Investment Management Professionals 1.59% 2.93x
COVID Testing Researchers 0.91% 2.87x
NHL Fans 2.73% 2.76x
Moving Services Shoppers 0.72% 2.65x
New York City Events Researchers 2.51% 2.63x
Composition Percentage: The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleta audience is Madewell.

Location Composition Index
Madewell 10.69% 93.30x
Banana Republic 8.72% 63.54x
American Apparel 9.69% 61.47x
Lululemon 14.38% 60.49x
Anthropologie 11.03% 58.34x
Intermix 1.06% 53.27x
Free People 3.99% 45.53x
J. Crew 7.73% 43.67x
Ann Taylor 2.61% 41.49x
White House Black Market 12.15% 41.22x
Composition Percentage: The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleta audience is India Cluster.

Content Affinity Composition Index
India Cluster 0.91% 6.20x
Philadelphia Cluster 2.51% 5.14x
Hudson Valley New York Media 0.97% 4.72x
New York City Family & Activity Cluster 2.05% 4.04x
Southern California Cluster 0.08% 3.81x
Educational Publishing 1.14% 3.73x
Israel News 2.51% 3.68x
Live Music 0.91% 3.68x
Northeast Pennsylvania Cluster 2.05% 3.68x
NYC Tourist Attractions 0.32% 3.57x
Composition Percentage: The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male