Dstillery Audiences

ATHLETA

Audience Size: 422.4 Thousand Devices

Explore the Athleta Audience

Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 422.4 thousand unique devices whose actions qualify for the Athleta audience.

Dstillery Crafted Audiences

INTERESTS

The Athleta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleta audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.71% 2.53x
Burger Enthusiast 0.08% 2.31x
E-cycling Enthusiasts 4.67% 2.18x
Fitness Activity Tracker Users 2.88% 2.15x
Venture Capitalists 3.49% 2.14x
Ballet Enthusiasts 4.30% 2.13x
Luxury Boutique Hotel Researchers 3.73% 2.12x
Home Interior Design Enthusiasts 3.61% 1.99x
Broadway Fans 3.41% 1.97x
United Arab Emirates Trip Planners 3.41% 1.92x
Composition Percentage: The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleta audience is Madewell.

Location Composition Index
Madewell 19.76% 46.61x
Intermix 5.73% 42.17x
Free People 16.22% 35.95x
Bonobos 9.39% 35.08x
Topshop 2.46% 34.66x
Joe's Jeans 1.36% 33.07x
The North Face 11.76% 31.17x
Ann Taylor 12.62% 31.03x
Calvin Klein 2.52% 30.66x
Anthropologie 15.95% 29.87x
Composition Percentage: The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleta audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 0.16% 5.01x
Real Estate Cluster 0.20% 4.41x
India Cluster 0.37% 3.96x
Tattoos & Costumes 0.06% 3.94x
Southern California Cluster 0.08% 3.81x
Consumer Rewards 0.04% 3.71x
Bridal Fashion 0.20% 3.64x
Electronic Document Assembly 0.05% 3.29x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.08% 3.21x
Data Centers 0.28% 3.16x
Composition Percentage: The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleta audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male