Dstillery Audiences

ATHLETA

Audience Size: 321.3 Thousand Devices

Explore the Athleta Audience

Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 321.3 thousand unique devices whose actions qualify for the Athleta audience.

Dstillery Crafted Audiences

INTERESTS

The Athleta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleta audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 1.34% 3.42x
French Language Learners 4.45% 2.94x
Spa Goers 6.01% 2.77x
Harvard University Fans 3.79% 2.74x
SEO Specialists 4.01% 2.54x
Study Abroad Researchers 3.79% 2.54x
Readers of Catholic News 4.01% 2.49x
College Students 3.34% 2.49x
European Trip Planners 4.23% 2.47x
Kosher Recipe Researchers 4.01% 2.46x
Composition Percentage: The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleta audience is Madewell.

Location Composition Index
Madewell 20.08% 54.88x
Intermix 4.70% 44.48x
Bonobos 8.67% 40.05x
Free People 16.30% 39.90x
Abercrombie & Fitch 3.43% 36.83x
Ann Taylor 11.32% 34.23x
Topshop 1.76% 34.19x
Joe's Jeans 1.01% 34.12x
Calvin Klein 2.26% 33.67x
Anthropologie 19.57% 33.61x
Composition Percentage: The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleta audience is Education Cluster.

Content Affinity Composition Index
Education Cluster 0.89% 5.03x
MBA Education 0.67% 4.79x
Diamonds & Precious Metals 0.45% 3.97x
Tattoos & Costumes 0.06% 3.94x
Colorado Snow 0.45% 3.91x
Medical Journals 0.45% 3.87x
Southern California Cluster 0.08% 3.81x
Florida College Athletics 0.67% 3.73x
DIY Decoration & Furniture 0.45% 3.71x
Consumer Rewards 0.04% 3.71x
Composition Percentage: The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleta audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male