Dstillery Audiences

ATHLETA

Audience Size: 315.6 Thousand Devices

Explore the Athleta Audience

Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 315.6 thousand unique devices whose actions qualify for the Athleta audience.

Dstillery Crafted Audiences

INTERESTS

The Athleta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleta audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.25% 2.99x
Venture Capitalists 3.47% 2.93x
Ballet Enthusiasts 3.95% 2.81x
Online Grocery Shoppers 4.17% 2.63x
Mens Business Clothes Shoppers 3.33% 2.57x
Travel Reward Points Enthusiasts 3.23% 2.47x
Luxury Retail Researchers 3.28% 2.45x
Business Travelers 2.85% 2.42x
Home Interior Design Enthusiasts 3.15% 2.40x
Restaurant Researchers 2.77% 2.39x
Composition Percentage: The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleta audience is Intermix.

Location Composition Index
Intermix 9.73% 79.79x
Madewell 16.37% 57.73x
Free People 14.69% 49.70x
Banana Republic 28.94% 43.83x
The North Face 14.44% 43.72x
Calvin Klein 5.01% 39.59x
Zara 14.83% 39.03x
Eddie Bauer 9.28% 39.01x
Club Monaco 5.06% 38.99x
Columbia 7.15% 38.99x
Composition Percentage: The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleta audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.38% 4.39x
Mobile Industry Information 0.35% 4.05x
Men's Dress Shirt Shopping 0.32% 3.65x
Feminism 0.22% 3.56x
Travel, Food, Fashion & Fitness 0.48% 3.01x
NYC Tourist Attractions 2.15% 2.97x
India Cluster 0.22% 2.93x
Startup Investment 1.21% 2.90x
Minnesota Community Business Cluster 0.78% 2.89x
Business News & Information Readers 1.32% 2.83x
Composition Percentage: The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleta audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male