Explore the Athleta Audience
Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 39.6 thousand unique devices whose actions qualify for the Athleta audience.
INTERESTS
The Athleta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Athleta audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.49% | 4.49x |
| New Year Resolution Intender | 0.50% | 3.61x |
| Big Box Store Jewelry Sale Shoppers | 1.37% | 3.26x |
| Hanukkah Celebration Planners | 1.82% | 3.11x |
| Wireless Headphone Researchers | 0.46% | 2.95x |
| Investment Management Professionals | 1.59% | 2.93x |
| COVID Testing Researchers | 0.91% | 2.87x |
| NHL Fans | 2.73% | 2.76x |
| Moving Services Shoppers | 0.72% | 2.65x |
| New York City Events Researchers | 2.51% | 2.63x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
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APPAREL RETAILERS
The Athleta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Athleta audience is Madewell.
| Location | Composition | Index |
| Madewell | 10.69% | 93.30x |
| Banana Republic | 8.72% | 63.54x |
| American Apparel | 9.69% | 61.47x |
| Lululemon | 14.38% | 60.49x |
| Anthropologie | 11.03% | 58.34x |
| Intermix | 1.06% | 53.27x |
| Free People | 3.99% | 45.53x |
| J. Crew | 7.73% | 43.67x |
| Ann Taylor | 2.61% | 41.49x |
| White House Black Market | 12.15% | 41.22x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Athleta audience is India Cluster.
| Content Affinity | Composition | Index |
| India Cluster | 0.91% | 6.20x |
| Philadelphia Cluster | 2.51% | 5.14x |
| Hudson Valley New York Media | 0.97% | 4.72x |
| New York City Family & Activity Cluster | 2.05% | 4.04x |
| Southern California Cluster | 0.08% | 3.81x |
| Educational Publishing | 1.14% | 3.73x |
| Israel News | 2.51% | 3.68x |
| Live Music | 0.91% | 3.68x |
| Northeast Pennsylvania Cluster | 2.05% | 3.68x |
| NYC Tourist Attractions | 0.32% | 3.57x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
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DEMOGRAPHICS
The Athleta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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