Dstillery Audiences

ATHLETA

Audience Size: 26 Thousand Devices

Explore the Athleta Audience

Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 26 thousand unique devices whose actions qualify for the Athleta audience.

Dstillery Crafted Audiences

INTERESTS

The Athleta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleta audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 4.42% 4.37x
Fathers Day Celebrators 5.31% 4.27x
Architecture Enthusiasts 6.19% 4.10x
Cricket Enthusiasts 6.19% 4.01x
Travel Guide and Review Readers 6.19% 4.00x
Pantry Recipes Researchers 3.54% 4.00x
Western Canada Skiers and Snowboarders 6.19% 3.89x
Home Lending Researchers 7.08% 3.77x
Portuguese Food Enthusiasts 7.08% 3.76x
Holiday Gift Shoppers 4.42% 3.65x
Composition Percentage: The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleta audience is Madewell.

Location Composition Index
Madewell 17.08% 97.87x
Saint Laurent Paris 1.72% 80.37x
Ann Taylor 11.00% 79.83x
Intermix 1.76% 77.77x
Bonobos 4.47% 71.98x
Free People 11.54% 69.56x
Anthropologie 17.65% 56.08x
The North Face 7.07% 52.46x
Abercrombie & Fitch 2.18% 50.10x
Club Monaco 2.10% 44.13x
Composition Percentage: The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleta audience is Assorted Topics (College Sports, Anime, Business, Social Media, Food).

Content Affinity Composition Index
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 2.65% 5.17x
Idaho Cluster 2.14% 4.72x
Math Reference 1.77% 3.97x
Local Events & Travel Guide 1.77% 3.89x
Build Your Own Computer Enthusiasts 3.54% 3.84x
Southern California Cluster 0.08% 3.81x
Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) 3.54% 3.71x
Live Music 2.14% 3.70x
Backpacking 1.14% 3.56x
Nebraska Cluster 2.84% 3.56x
Composition Percentage: The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleta audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male