Explore the Athleta Audience
Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 486.8 thousand unique devices whose actions qualify for the Athleta audience.
INTERESTS
The Athleta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Athleta audience is Shared Work Space Researchers.
| Interest | Composition | Index |
| Shared Work Space Researchers | 3.47% | 2.17x |
| Ballet Enthusiasts | 4.06% | 2.10x |
| Online Grocery Shoppers | 4.48% | 2.07x |
| New York City Events Researchers | 3.68% | 2.03x |
| Real Estate Decision Makers | 3.85% | 1.98x |
| Home Interior Design Enthusiasts | 3.38% | 1.98x |
| Venture Capitalists | 3.44% | 1.96x |
| Luxury Boutique Hotel Researchers | 3.35% | 1.92x |
| Luxury Hotel Guests | 3.50% | 1.92x |
| Men's Shoe Shoppers | 3.50% | 1.89x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
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APPAREL RETAILERS
The Athleta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Athleta audience is Intermix.
| Location | Composition | Index |
| Intermix | 8.37% | 51.12x |
| Madewell | 20.92% | 45.56x |
| Topshop | 3.11% | 36.16x |
| Free People | 14.78% | 34.41x |
| Bonobos | 9.75% | 33.20x |
| Ann Taylor | 15.68% | 32.77x |
| Joe's Jeans | 1.55% | 32.32x |
| Zara | 14.98% | 31.48x |
| The North Face | 12.14% | 31.21x |
| Calvin Klein | 2.64% | 31.04x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Athleta audience is Office Furniture Design.
| Content Affinity | Composition | Index |
| Office Furniture Design | 0.12% | 5.65x |
| Mysticism | 0.04% | 3.77x |
| Serbia & Albania Cluster | 0.09% | 3.72x |
| Consumer Rewards | 0.04% | 3.71x |
| Chemicals | 0.06% | 3.59x |
| Cosmetics Business | 0.06% | 3.58x |
| Discount Books | 0.09% | 3.55x |
| Computer Printers | 0.06% | 3.52x |
| India Cluster | 0.33% | 3.46x |
| Film Production | 0.30% | 3.30x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
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DEMOGRAPHICS
The Athleta audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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