Explore the Athleta Audience
Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 113.8 thousand unique devices whose actions qualify for the Athleta audience.
INTERESTS
The Athleta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Athleta audience is Remdesivir Information Researchers.
| Interest | Composition | Index |
| Remdesivir Information Researchers | 2.10% | 3.57x |
| Laptop Researchers | 6.71% | 3.52x |
| Financially Aware (COVID-19 related) | 0.67% | 3.49x |
| New York City Events Researchers | 4.03% | 3.35x |
| Mid Size Sedan Auto Intenders | 4.03% | 3.29x |
| Burger Enthusiast | 1.34% | 3.28x |
| PBS Enthusiasts | 5.37% | 3.16x |
| Yogis | 4.36% | 3.00x |
| Rock Climbing Enthusiasts | 5.03% | 2.99x |
| Retirement Planning Amid Covid-19 | 2.01% | 2.92x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
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APPAREL RETAILERS
The Athleta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Athleta audience is Madewell.
| Location | Composition | Index |
| Madewell | 19.51% | 79.88x |
| Intermix | 3.78% | 62.04x |
| Free People | 13.52% | 51.07x |
| Abercrombie & Fitch | 2.79% | 47.53x |
| Bonobos | 5.85% | 47.10x |
| Columbia | 4.49% | 44.20x |
| Anthropologie | 18.59% | 42.72x |
| Ann Taylor | 8.00% | 42.55x |
| Calvin Klein | 1.59% | 41.79x |
| The North Face | 7.69% | 39.29x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Athleta audience is Data, Analytics & Coding.
| Content Affinity | Composition | Index |
| Data, Analytics & Coding | 1.34% | 7.91x |
| NYC Tourist Attractions | 1.68% | 7.78x |
| Back & Spine | 2.01% | 6.11x |
| Personal Investment & Advisor Researchers | 1.34% | 4.92x |
| Homesteading | 1.34% | 4.25x |
| Data Analysis & Scripting | 1.34% | 4.21x |
| Home Furnishings | 1.01% | 4.07x |
| Diamonds & Precious Metals | 0.45% | 3.97x |
| Southern California Cluster | 0.08% | 3.81x |
| Florida College Athletics | 0.67% | 3.73x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
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DEMOGRAPHICS
The Athleta audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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