Dstillery Audiences

ATHLETA

Audience Size: 488.5 Thousand Devices

Explore the Athleta Audience

Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 488.5 thousand unique devices whose actions qualify for the Athleta audience.

Dstillery Crafted Audiences

INTERESTS

The Athleta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleta audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.11% 4.40x
Travel Reward Points Enthusiasts 4.26% 1.88x
New York City Events Researchers 4.03% 1.86x
Real Estate Decision Makers 4.31% 1.85x
Venture Capitalists 3.81% 1.83x
Luxury Retail Researchers 3.79% 1.81x
Rideshare App Users 2.83% 1.75x
SEO Specialists 4.47% 1.74x
United Arab Emirates Trip Planners 3.58% 1.74x
Miami Trip Planners 3.90% 1.73x
Composition Percentage: The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleta audience is Intermix.

Location Composition Index
Intermix 7.71% 47.98x
Madewell 21.98% 45.93x
Free People 16.14% 34.49x
Topshop 2.82% 34.13x
Bonobos 9.73% 33.60x
Joe's Jeans 1.60% 33.02x
Ann Taylor 14.76% 31.44x
The North Face 12.29% 31.03x
Calvin Klein 2.70% 30.42x
Zara 15.35% 30.41x
Composition Percentage: The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleta audience is Real Estate Cluster.

Content Affinity Composition Index
Real Estate Cluster 0.27% 5.05x
Office Furniture Design 0.09% 4.73x
Visa & Immigration 0.18% 4.34x
Mid-Atlantic Beaches 0.07% 4.33x
Mysticism 0.04% 3.77x
Consumer Rewards 0.04% 3.71x
Work Productivity 0.32% 3.70x
Upstate New York State Athletics 0.05% 3.66x
Serbia & Albania Cluster 0.09% 3.42x
Texas Sporting & Outdoors Cluster 0.04% 3.39x
Composition Percentage: The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleta audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male