Dstillery Audiences

ATHLETA

Audience Size: 332.9 Thousand Devices

Explore the Athleta Audience

Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 332.9 thousand unique devices whose actions qualify for the Athleta audience.

Dstillery Crafted Audiences

INTERESTS

The Athleta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleta audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.06% 5.17x
Venture Capitalists 4.26% 2.30x
Investment Banking Professionals 4.26% 2.12x
Work Hard, Play Hard Travelers 0.22% 2.11x
Luxury Department Store Shoppers 3.94% 2.01x
Men's Shoe Shoppers 4.58% 1.95x
New Years Eve Party Ticket Purchasers 4.84% 1.91x
Portugal Trip Planners 3.99% 1.86x
Real Estate Decision Makers 4.36% 1.83x
Shared Work Space Researchers 3.30% 1.82x
Composition Percentage: The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleta audience is Intermix.

Location Composition Index
Intermix 8.79% 56.78x
Madewell 18.23% 45.82x
Free People 15.10% 38.73x
Bonobos 6.88% 36.53x
The North Face 13.51% 33.47x
Topshop 1.60% 33.32x
Calvin Klein 4.16% 31.73x
Zara 14.12% 31.32x
Banana Republic 32.46% 30.81x
Eddie Bauer 10.44% 29.95x
Composition Percentage: The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleta audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.05% 37.72x
Golf & Boats 0.02% 26.64x
Watches & Jewelry 0.02% 24.48x
Sports - Skiing, Snowboarding 0.03% 21.21x
Environmental Conservation 0.05% 15.07x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 12.04x
Fashion & Cosmetics 0.03% 11.26x
Canadian Construction & Renovation Research Cluster 0.03% 10.80x
England Tourism 0.03% 9.97x
Home Décor, Furniture, & Decorating 0.02% 9.73x
Composition Percentage: The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleta audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male