Dstillery Audiences

ATHLETA

Audience Size: 41.2 Thousand Devices

Explore the Athleta Audience

Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 41.2 thousand unique devices whose actions qualify for the Athleta audience.

Dstillery Crafted Audiences

INTERESTS

The Athleta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleta audience is Opera Enthusiasts.

Interest Composition Index
Opera Enthusiasts 5.41% 2.47x
Aspen Skiers and Snowboarders 5.41% 2.46x
Luxury Retail Researchers 2.60% 2.30x
France Trip Planners 3.90% 2.17x
World Cup Apparel Shoppers 4.11% 2.12x
Credit Cards Rewards Researchers 4.11% 2.12x
Adjustable Desks Shoppers 5.63% 2.07x
Private Jet Traveler 3.90% 2.05x
Open Source Developers 3.90% 2.04x
Readers of Italian Content 2.81% 1.97x
Composition Percentage: The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleta audience is Madewell.

Location Composition Index
Madewell 15.98% 111.79x
Ann Taylor 9.55% 83.13x
Free People 11.33% 74.78x
Bonobos 4.40% 69.14x
Anthropologie 15.30% 59.11x
The North Face 6.76% 56.46x
Zara 5.33% 48.62x
Hugo Boss 7.61% 48.15x
Banana Republic 30.01% 45.39x
White House Black Market 31.02% 43.99x
Composition Percentage: The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleta audience is Fashion Cluster.

Content Affinity Composition Index
Fashion Cluster 1.52% 4.36x
DIY Decoration & Furniture 0.49% 3.88x
Ireland Cluster 1.08% 3.82x
Southern California Cluster 0.08% 3.81x
College Planning 1.08% 3.72x
Canada Tourism Research Cluster 0.23% 3.41x
Electronic Document Assembly 0.05% 3.29x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.43% 3.07x
Los Angeles Tourism 0.43% 2.98x
Charity Walks 0.43% 2.84x
Composition Percentage: The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleta audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female