Explore the Athleta Audience
Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 131.2 thousand unique devices whose actions qualify for the Athleta audience.
INTERESTS
The Athleta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Athleta audience is Venture Capitalists.
| Interest | Composition | Index |
| Venture Capitalists | 2.21% | 2.43x |
| Executive Travelers | 2.27% | 2.22x |
| Luxury Retail Researchers | 2.15% | 2.13x |
| Men's Shoe Shoppers | 2.04% | 2.06x |
| San Francisco Trip Planners | 2.51% | 2.05x |
| Jazz Festival Enthusiasts | 2.34% | 2.02x |
| SEO Specialists | 1.77% | 1.99x |
| Restaurant Researchers | 1.59% | 1.96x |
| Shared Work Space Researchers | 1.74% | 1.94x |
| Online Investors | 1.47% | 1.91x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
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APPAREL RETAILERS
The Athleta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Athleta audience is Intermix.
| Location | Composition | Index |
| Intermix | 8.84% | 167.93x |
| Madewell | 10.77% | 113.67x |
| Ann Taylor | 10.68% | 95.44x |
| Free People | 9.20% | 82.19x |
| Michael Kors | 10.42% | 74.36x |
| LOFT | 17.08% | 68.84x |
| Anthropologie | 15.83% | 68.67x |
| Zara | 10.04% | 61.05x |
| Eddie Bauer | 5.60% | 59.35x |
| H&M | 14.38% | 59.20x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Athleta audience is Startup Investment.
| Content Affinity | Composition | Index |
| Startup Investment | 0.77% | 3.07x |
| Vermont Cluster | 0.40% | 2.81x |
| Fashion Cluster | 1.30% | 2.70x |
| New York City Real Estate Research Cluster | 0.81% | 2.57x |
| Minnesota Community Business Cluster | 0.68% | 2.55x |
| Marketing Professionals | 0.49% | 2.45x |
| Furniture & Home Improvement | 1.74% | 2.44x |
| Assorted Topics #11735 (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.30% | 2.29x |
| DIY Decoration & Furniture | 0.26% | 2.28x |
| LGBTQ Advocacy | 0.96% | 2.25x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
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DEMOGRAPHICS
The Athleta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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