Explore the Athleta Audience
Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 252.5 thousand unique devices whose actions qualify for the Athleta audience.
INTERESTS
The Athleta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Athleta audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.58% | 2.56x |
| Ballet Enthusiasts | 3.28% | 2.37x |
| Luxury Travel Researchers | 2.27% | 2.31x |
| Venture Capitalists | 3.07% | 2.27x |
| Home Interior Design Enthusiasts | 2.86% | 2.22x |
| Symphony Music Enthusiasts | 3.12% | 2.21x |
| Men's Shoe Shoppers | 2.99% | 2.20x |
| Travel Reward Points Enthusiasts | 2.67% | 2.18x |
| Restaurant Researchers | 2.34% | 2.15x |
| San Francisco Trip Planners | 3.11% | 2.14x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
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APPAREL RETAILERS
The Athleta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Athleta audience is Intermix.
| Location | Composition | Index |
| Intermix | 9.87% | 97.76x |
| Madewell | 12.99% | 63.75x |
| Free People | 11.71% | 55.02x |
| Eddie Bauer | 8.55% | 48.99x |
| Club Monaco | 5.34% | 45.24x |
| The North Face | 14.25% | 44.94x |
| Michael Kors | 11.41% | 44.70x |
| Levi Strauss | 5.79% | 43.52x |
| Calvin Klein | 4.59% | 40.23x |
| Banana Republic | 26.24% | 39.50x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Athleta audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 0.82% | 4.87x |
| Cars, Travel & Food | 0.13% | 4.46x |
| Institutional Investing | 0.23% | 3.38x |
| Minnesota Community Business Cluster | 0.90% | 3.36x |
| Health & Safety Compliance | 0.10% | 3.04x |
| Internet Service Provider Sites | 0.19% | 3.04x |
| Costumes | 0.13% | 2.97x |
| Retail Industry News | 0.15% | 2.97x |
| Startup Investment | 0.99% | 2.85x |
| Real Estate Cluster | 0.19% | 2.74x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
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DEMOGRAPHICS
The Athleta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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