Dstillery Audiences

ATHLETA

Audience Size: 113.8 Thousand Devices

Explore the Athleta Audience

Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 113.8 thousand unique devices whose actions qualify for the Athleta audience.

Dstillery Crafted Audiences

INTERESTS

The Athleta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleta audience is Remdesivir Information Researchers.

Interest Composition Index
Remdesivir Information Researchers 2.10% 3.57x
Laptop Researchers 6.71% 3.52x
Financially Aware (COVID-19 related) 0.67% 3.49x
New York City Events Researchers 4.03% 3.35x
Mid Size Sedan Auto Intenders 4.03% 3.29x
Burger Enthusiast 1.34% 3.28x
PBS Enthusiasts 5.37% 3.16x
Yogis 4.36% 3.00x
Rock Climbing Enthusiasts 5.03% 2.99x
Retirement Planning Amid Covid-19 2.01% 2.92x
Composition Percentage: The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleta audience is Madewell.

Location Composition Index
Madewell 19.51% 79.88x
Intermix 3.78% 62.04x
Free People 13.52% 51.07x
Abercrombie & Fitch 2.79% 47.53x
Bonobos 5.85% 47.10x
Columbia 4.49% 44.20x
Anthropologie 18.59% 42.72x
Ann Taylor 8.00% 42.55x
Calvin Klein 1.59% 41.79x
The North Face 7.69% 39.29x
Composition Percentage: The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleta audience is Data, Analytics & Coding.

Content Affinity Composition Index
Data, Analytics & Coding 1.34% 7.91x
NYC Tourist Attractions 1.68% 7.78x
Back & Spine 2.01% 6.11x
Personal Investment & Advisor Researchers 1.34% 4.92x
Homesteading 1.34% 4.25x
Data Analysis & Scripting 1.34% 4.21x
Home Furnishings 1.01% 4.07x
Diamonds & Precious Metals 0.45% 3.97x
Southern California Cluster 0.08% 3.81x
Florida College Athletics 0.67% 3.73x
Composition Percentage: The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleta audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male