Explore the Athleta Audience
Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 315.6 thousand unique devices whose actions qualify for the Athleta audience.
INTERESTS
The Athleta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Athleta audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.25% | 2.99x |
| Venture Capitalists | 3.47% | 2.93x |
| Ballet Enthusiasts | 3.95% | 2.81x |
| Online Grocery Shoppers | 4.17% | 2.63x |
| Mens Business Clothes Shoppers | 3.33% | 2.57x |
| Travel Reward Points Enthusiasts | 3.23% | 2.47x |
| Luxury Retail Researchers | 3.28% | 2.45x |
| Business Travelers | 2.85% | 2.42x |
| Home Interior Design Enthusiasts | 3.15% | 2.40x |
| Restaurant Researchers | 2.77% | 2.39x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
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APPAREL RETAILERS
The Athleta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Athleta audience is Intermix.
| Location | Composition | Index |
| Intermix | 9.73% | 79.79x |
| Madewell | 16.37% | 57.73x |
| Free People | 14.69% | 49.70x |
| Banana Republic | 28.94% | 43.83x |
| The North Face | 14.44% | 43.72x |
| Calvin Klein | 5.01% | 39.59x |
| Zara | 14.83% | 39.03x |
| Eddie Bauer | 9.28% | 39.01x |
| Club Monaco | 5.06% | 38.99x |
| Columbia | 7.15% | 38.99x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Athleta audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.38% | 4.39x |
| Mobile Industry Information | 0.35% | 4.05x |
| Men's Dress Shirt Shopping | 0.32% | 3.65x |
| Feminism | 0.22% | 3.56x |
| Travel, Food, Fashion & Fitness | 0.48% | 3.01x |
| NYC Tourist Attractions | 2.15% | 2.97x |
| India Cluster | 0.22% | 2.93x |
| Startup Investment | 1.21% | 2.90x |
| Minnesota Community Business Cluster | 0.78% | 2.89x |
| Business News & Information Readers | 1.32% | 2.83x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
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DEMOGRAPHICS
The Athleta audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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