Dstillery Audiences

ATHLETA

Audience Size: 486.8 Thousand Devices

Explore the Athleta Audience

Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 486.8 thousand unique devices whose actions qualify for the Athleta audience.

Dstillery Crafted Audiences

INTERESTS

The Athleta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleta audience is Shared Work Space Researchers.

Interest Composition Index
Shared Work Space Researchers 3.47% 2.17x
Ballet Enthusiasts 4.06% 2.10x
Online Grocery Shoppers 4.48% 2.07x
New York City Events Researchers 3.68% 2.03x
Real Estate Decision Makers 3.85% 1.98x
Home Interior Design Enthusiasts 3.38% 1.98x
Venture Capitalists 3.44% 1.96x
Luxury Boutique Hotel Researchers 3.35% 1.92x
Luxury Hotel Guests 3.50% 1.92x
Men's Shoe Shoppers 3.50% 1.89x
Composition Percentage: The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleta audience is Intermix.

Location Composition Index
Intermix 8.37% 51.12x
Madewell 20.92% 45.56x
Topshop 3.11% 36.16x
Free People 14.78% 34.41x
Bonobos 9.75% 33.20x
Ann Taylor 15.68% 32.77x
Joe's Jeans 1.55% 32.32x
Zara 14.98% 31.48x
The North Face 12.14% 31.21x
Calvin Klein 2.64% 31.04x
Composition Percentage: The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleta audience is Office Furniture Design.

Content Affinity Composition Index
Office Furniture Design 0.12% 5.65x
Mysticism 0.04% 3.77x
Serbia & Albania Cluster 0.09% 3.72x
Consumer Rewards 0.04% 3.71x
Chemicals 0.06% 3.59x
Cosmetics Business 0.06% 3.58x
Discount Books 0.09% 3.55x
Computer Printers 0.06% 3.52x
India Cluster 0.33% 3.46x
Film Production 0.30% 3.30x
Composition Percentage: The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleta audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male