Dstillery Audiences

ATHLETA

Audience Size: 131.2 Thousand Devices

Explore the Athleta Audience

Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 131.2 thousand unique devices whose actions qualify for the Athleta audience.

Dstillery Crafted Audiences

INTERESTS

The Athleta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleta audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 2.21% 2.43x
Executive Travelers 2.27% 2.22x
Luxury Retail Researchers 2.15% 2.13x
Men's Shoe Shoppers 2.04% 2.06x
San Francisco Trip Planners 2.51% 2.05x
Jazz Festival Enthusiasts 2.34% 2.02x
SEO Specialists 1.77% 1.99x
Restaurant Researchers 1.59% 1.96x
Shared Work Space Researchers 1.74% 1.94x
Online Investors 1.47% 1.91x
Composition Percentage: The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleta audience is Intermix.

Location Composition Index
Intermix 8.84% 167.93x
Madewell 10.77% 113.67x
Ann Taylor 10.68% 95.44x
Free People 9.20% 82.19x
Michael Kors 10.42% 74.36x
LOFT 17.08% 68.84x
Anthropologie 15.83% 68.67x
Zara 10.04% 61.05x
Eddie Bauer 5.60% 59.35x
H&M 14.38% 59.20x
Composition Percentage: The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleta audience is Startup Investment.

Content Affinity Composition Index
Startup Investment 0.77% 3.07x
Vermont Cluster 0.40% 2.81x
Fashion Cluster 1.30% 2.70x
New York City Real Estate Research Cluster 0.81% 2.57x
Minnesota Community Business Cluster 0.68% 2.55x
Marketing Professionals 0.49% 2.45x
Furniture & Home Improvement 1.74% 2.44x
Assorted Topics #11735 (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.30% 2.29x
DIY Decoration & Furniture 0.26% 2.28x
LGBTQ Advocacy 0.96% 2.25x
Composition Percentage: The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male