Explore the Athleta Audience
Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 332.9 thousand unique devices whose actions qualify for the Athleta audience.
INTERESTS
The Athleta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Athleta audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.06% | 5.17x |
| Venture Capitalists | 4.26% | 2.30x |
| Investment Banking Professionals | 4.26% | 2.12x |
| Work Hard, Play Hard Travelers | 0.22% | 2.11x |
| Luxury Department Store Shoppers | 3.94% | 2.01x |
| Men's Shoe Shoppers | 4.58% | 1.95x |
| New Years Eve Party Ticket Purchasers | 4.84% | 1.91x |
| Portugal Trip Planners | 3.99% | 1.86x |
| Real Estate Decision Makers | 4.36% | 1.83x |
| Shared Work Space Researchers | 3.30% | 1.82x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
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APPAREL RETAILERS
The Athleta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Athleta audience is Intermix.
| Location | Composition | Index |
| Intermix | 8.79% | 56.78x |
| Madewell | 18.23% | 45.82x |
| Free People | 15.10% | 38.73x |
| Bonobos | 6.88% | 36.53x |
| The North Face | 13.51% | 33.47x |
| Topshop | 1.60% | 33.32x |
| Calvin Klein | 4.16% | 31.73x |
| Zara | 14.12% | 31.32x |
| Banana Republic | 32.46% | 30.81x |
| Eddie Bauer | 10.44% | 29.95x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Athleta audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.05% | 37.72x |
| Golf & Boats | 0.02% | 26.64x |
| Watches & Jewelry | 0.02% | 24.48x |
| Sports - Skiing, Snowboarding | 0.03% | 21.21x |
| Environmental Conservation | 0.05% | 15.07x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.03% | 12.04x |
| Fashion & Cosmetics | 0.03% | 11.26x |
| Canadian Construction & Renovation Research Cluster | 0.03% | 10.80x |
| England Tourism | 0.03% | 9.97x |
| Home Décor, Furniture, & Decorating | 0.02% | 9.73x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
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DEMOGRAPHICS
The Athleta audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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