Dstillery Audiences

ATHLETA

Audience Size: 62.6 Thousand Devices

Explore the Athleta Audience

Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 62.6 thousand unique devices whose actions qualify for the Athleta audience.

Dstillery Crafted Audiences

INTERESTS

The Athleta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleta audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 2.01% 2.49x
SEO Specialists 4.40% 2.48x
French Language Learners 6.23% 2.48x
College Aspirants 5.86% 2.42x
Entrepreneurs 4.21% 2.40x
Rowing Enthusiasts 5.49% 2.39x
Business Communication Product Researchers 4.76% 2.37x
San Diego Trip Planners 4.95% 2.37x
France Trip Planners 4.76% 2.36x
Cinco de Mayo Celebrators 5.13% 2.32x
Composition Percentage: The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleta audience is Madewell.

Location Composition Index
Madewell 12.91% 89.96x
Saint Laurent Paris 1.64% 82.78x
Bonobos 4.18% 74.80x
Ann Taylor 6.41% 62.54x
Free People 9.27% 62.32x
Abercrombie & Fitch 2.26% 59.85x
The North Face 5.47% 52.15x
Anthropologie 13.28% 50.52x
Calvin Klein 0.78% 50.36x
White House Black Market 27.84% 43.05x
Composition Percentage: The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleta audience is India Cluster.

Content Affinity Composition Index
India Cluster 0.92% 8.72x
Furniture Shopping 0.73% 7.38x
Anime 0.92% 4.28x
Middle East News 0.55% 4.11x
Southern California Cluster 0.08% 3.81x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.92% 3.77x
Poetry Fans 5.49% 3.60x
Female Lifestyle Content Readers 0.55% 3.56x
Legal Information Research Cluster 0.73% 3.42x
Electronic Document Assembly 0.05% 3.29x
Composition Percentage: The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleta audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female