Explore the Athleta Audience
Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 59.1 thousand unique devices whose actions qualify for the Athleta audience.
INTERESTS
The Athleta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Athleta audience is Trendy Shoe Shoppers.
| Interest | Composition | Index |
| Trendy Shoe Shoppers | 1.01% | 2.98x |
| Georgia Activities Researchers | 2.35% | 2.98x |
| Sleep Researchers | 1.46% | 2.85x |
| Post COVID-19 Restaurant Reopening Researchers | 1.01% | 2.57x |
| Vermont Trip Planners | 2.91% | 2.54x |
| St Patricks Day Celebrators | 1.01% | 2.54x |
| Sporting Goods Shoppers | 1.57% | 2.50x |
| Small Business COVID-19 Relief Researchers | 1.23% | 2.45x |
| New York City Events Researchers | 2.35% | 2.42x |
| Social Distancing Content Readers | 1.46% | 2.41x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
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APPAREL RETAILERS
The Athleta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Athleta audience is Madewell.
| Location | Composition | Index |
| Madewell | 12.14% | 89.54x |
| Intermix | 1.51% | 64.28x |
| Free People | 7.21% | 59.20x |
| Ann Taylor | 5.25% | 55.27x |
| Calvin Klein | 0.79% | 52.46x |
| American Apparel | 9.07% | 51.10x |
| Anthropologie | 12.07% | 50.83x |
| Bonobos | 2.65% | 47.85x |
| Banana Republic | 17.32% | 45.14x |
| Lululemon | 12.30% | 44.86x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Athleta audience is Cruise Vacations.
| Content Affinity | Composition | Index |
| Cruise Vacations | 0.34% | 4.73x |
| Savannah Georgia News | 1.35% | 4.52x |
| Dial-Up Internet | 0.37% | 3.86x |
| Southern California Cluster | 0.08% | 3.81x |
| Legal Information Research Cluster | 0.27% | 3.73x |
| Electronic Document Assembly | 0.05% | 3.29x |
| Northeast Pennsylvania Cluster | 1.91% | 3.25x |
| Motorcycle Lifestyle Researchers | 0.67% | 3.24x |
| Tahoe & Reno Tourism | 0.36% | 3.04x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.22% | 2.87x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
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DEMOGRAPHICS
The Athleta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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