Explore the Athleta Audience
Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 422.4 thousand unique devices whose actions qualify for the Athleta audience.
INTERESTS
The Athleta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Athleta audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.71% | 2.53x |
| Burger Enthusiast | 0.08% | 2.31x |
| E-cycling Enthusiasts | 4.67% | 2.18x |
| Fitness Activity Tracker Users | 2.88% | 2.15x |
| Venture Capitalists | 3.49% | 2.14x |
| Ballet Enthusiasts | 4.30% | 2.13x |
| Luxury Boutique Hotel Researchers | 3.73% | 2.12x |
| Home Interior Design Enthusiasts | 3.61% | 1.99x |
| Broadway Fans | 3.41% | 1.97x |
| United Arab Emirates Trip Planners | 3.41% | 1.92x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
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APPAREL RETAILERS
The Athleta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Athleta audience is Madewell.
| Location | Composition | Index |
| Madewell | 19.76% | 46.61x |
| Intermix | 5.73% | 42.17x |
| Free People | 16.22% | 35.95x |
| Bonobos | 9.39% | 35.08x |
| Topshop | 2.46% | 34.66x |
| Joe's Jeans | 1.36% | 33.07x |
| The North Face | 11.76% | 31.17x |
| Ann Taylor | 12.62% | 31.03x |
| Calvin Klein | 2.52% | 30.66x |
| Anthropologie | 15.95% | 29.87x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Athleta audience is Visa & Immigration.
| Content Affinity | Composition | Index |
| Visa & Immigration | 0.16% | 5.01x |
| Real Estate Cluster | 0.20% | 4.41x |
| India Cluster | 0.37% | 3.96x |
| Tattoos & Costumes | 0.06% | 3.94x |
| Southern California Cluster | 0.08% | 3.81x |
| Consumer Rewards | 0.04% | 3.71x |
| Bridal Fashion | 0.20% | 3.64x |
| Electronic Document Assembly | 0.05% | 3.29x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.08% | 3.21x |
| Data Centers | 0.28% | 3.16x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
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DEMOGRAPHICS
The Athleta audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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