Dstillery Audiences

ATHLETA

Audience Size: 161.1 Thousand Devices

Explore the Athleta Audience

Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 161.1 thousand unique devices whose actions qualify for the Athleta audience.

Dstillery Crafted Audiences

INTERESTS

The Athleta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleta audience is Western Canada Skiers and Snowboarders.

Interest Composition Index
Western Canada Skiers and Snowboarders 3.39% 2.41x
Caribbean Destination Reopening Researchers 2.14% 2.37x
Hospital Executives 3.72% 2.29x
Colorado Skiers and Snowboarders 4.18% 2.29x
E-cycling Enthusiasts 3.61% 2.26x
Basketball Enthusiasts 4.06% 2.23x
Telemedicine Content Readers 1.13% 2.21x
Ballet Enthusiasts 2.82% 2.18x
Retail Job Seekers 3.27% 2.13x
Aspen Skiers and Snowboarders 4.40% 2.10x
Composition Percentage: The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleta audience is Madewell.

Location Composition Index
Madewell 15.99% 30.03x
Bonobos 5.50% 27.65x
Saint Laurent Paris 1.63% 24.08x
Ann Taylor 7.72% 21.66x
Free People 11.56% 21.58x
The North Face 6.97% 20.02x
Abercrombie & Fitch 2.77% 19.57x
Anthropologie 16.71% 18.91x
Intermix 1.15% 17.03x
Zara 4.89% 15.86x
Composition Percentage: The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleta audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 0.34% 5.70x
Pac 12 Sports 0.29% 5.65x
Vermont Cluster 0.34% 4.44x
Middle East News 0.32% 4.31x
Los Angeles Tourism 0.23% 3.90x
Southern California Cluster 0.08% 3.81x
Southeast College Athletics 0.23% 3.77x
Caribbean Vacation 0.23% 3.67x
Electronic Document Assembly 0.05% 3.29x
Teaching Tools for Kids 0.56% 3.25x
Composition Percentage: The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male