Explore the Athleta Audience
Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 26 thousand unique devices whose actions qualify for the Athleta audience.
INTERESTS
The Athleta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Athleta audience is Social Distancing Content Readers.
| Interest | Composition | Index |
| Social Distancing Content Readers | 4.42% | 4.37x |
| Fathers Day Celebrators | 5.31% | 4.27x |
| Architecture Enthusiasts | 6.19% | 4.10x |
| Cricket Enthusiasts | 6.19% | 4.01x |
| Travel Guide and Review Readers | 6.19% | 4.00x |
| Pantry Recipes Researchers | 3.54% | 4.00x |
| Western Canada Skiers and Snowboarders | 6.19% | 3.89x |
| Home Lending Researchers | 7.08% | 3.77x |
| Portuguese Food Enthusiasts | 7.08% | 3.76x |
| Holiday Gift Shoppers | 4.42% | 3.65x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
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APPAREL RETAILERS
The Athleta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Athleta audience is Madewell.
| Location | Composition | Index |
| Madewell | 17.08% | 97.87x |
| Saint Laurent Paris | 1.72% | 80.37x |
| Ann Taylor | 11.00% | 79.83x |
| Intermix | 1.76% | 77.77x |
| Bonobos | 4.47% | 71.98x |
| Free People | 11.54% | 69.56x |
| Anthropologie | 17.65% | 56.08x |
| The North Face | 7.07% | 52.46x |
| Abercrombie & Fitch | 2.18% | 50.10x |
| Club Monaco | 2.10% | 44.13x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Athleta audience is Assorted Topics (College Sports, Anime, Business, Social Media, Food).
| Content Affinity | Composition | Index |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 2.65% | 5.17x |
| Idaho Cluster | 2.14% | 4.72x |
| Math Reference | 1.77% | 3.97x |
| Local Events & Travel Guide | 1.77% | 3.89x |
| Build Your Own Computer Enthusiasts | 3.54% | 3.84x |
| Southern California Cluster | 0.08% | 3.81x |
| Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) | 3.54% | 3.71x |
| Live Music | 2.14% | 3.70x |
| Backpacking | 1.14% | 3.56x |
| Nebraska Cluster | 2.84% | 3.56x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
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DEMOGRAPHICS
The Athleta audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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