Dstillery Audiences

ATHLETA

Audience Size: 418.1 Thousand Devices

Explore the Athleta Audience

Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 418.1 thousand unique devices whose actions qualify for the Athleta audience.

Dstillery Crafted Audiences

INTERESTS

The Athleta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleta audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.06% 5.17x
Work Hard, Play Hard Travelers 0.22% 2.11x
Italian Mens National Soccer Team Fans 2.14% 1.50x
Venture Capitalists 2.46% 1.49x
New York City Events Researchers 3.03% 1.47x
Luxury Bedding Shoppers 3.26% 1.45x
Investment Banking Professionals 2.64% 1.45x
Aspen Skiers and Snowboarders 2.59% 1.44x
Romance Movie and TV enthusiasts 2.92% 1.43x
Philadelphia Trip Planners 2.41% 1.43x
Composition Percentage: The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleta audience is Intermix.

Location Composition Index
Intermix 10.91% 72.32x
Madewell 22.92% 55.73x
Ann Taylor 15.92% 41.13x
Free People 14.55% 40.21x
Zara 16.56% 40.12x
Topshop 2.18% 36.72x
Bonobos 7.77% 36.27x
The North Face 11.87% 35.59x
Calvin Klein 3.17% 32.85x
Banana Republic 33.25% 31.34x
Composition Percentage: The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleta audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.02% 48.81x
Washington D.C. Hotels 0.05% 37.72x
Golf & Boats 0.02% 26.64x
Watches & Jewelry 0.02% 24.48x
Sports - Skiing, Snowboarding 0.03% 21.21x
Canada News 0.02% 19.29x
Environmental Conservation 0.05% 15.07x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 12.04x
Canadian Construction & Renovation Research Cluster 0.03% 10.80x
England Tourism 0.03% 9.97x
Composition Percentage: The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleta audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male