Explore the Athleta Audience
Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 134.1 thousand unique devices whose actions qualify for the Athleta audience.
INTERESTS
The Athleta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Athleta audience is Fall/Winter 2021 Fashion Trend Researchers.
| Interest | Composition | Index |
| Fall/Winter 2021 Fashion Trend Researchers | 0.70% | 3.38x |
| Ivy League College Researchers | 1.22% | 3.37x |
| Modern Art Museum Researchers | 1.91% | 3.31x |
| Mens Business Clothes Shoppers | 1.57% | 3.16x |
| Korean Food Enthusiasts | 2.26% | 3.13x |
| Social Distancing Content Readers | 1.57% | 3.11x |
| Small Business COVID-19 Relief Researchers | 1.74% | 3.08x |
| Quarantine Planners | 1.74% | 3.04x |
| Online Grammar Tool Users | 1.39% | 3.00x |
| Executive Travelers | 1.22% | 2.82x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
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APPAREL RETAILERS
The Athleta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Athleta audience is Madewell.
| Location | Composition | Index |
| Madewell | 17.21% | 23.52x |
| Bonobos | 5.73% | 22.59x |
| Saint Laurent Paris | 1.95% | 19.54x |
| Free People | 12.11% | 17.58x |
| Ann Taylor | 8.50% | 17.12x |
| Abercrombie & Fitch | 3.16% | 16.64x |
| Anthropologie | 18.63% | 16.17x |
| Supreme | 0.06% | 16.09x |
| The North Face | 7.72% | 15.33x |
| Intermix | 1.31% | 14.98x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Athleta audience is Science Education & Resources.
| Content Affinity | Composition | Index |
| Science Education & Resources | 0.87% | 6.15x |
| Party Planning & Invitations | 0.56% | 3.99x |
| Southern California Cluster | 0.08% | 3.81x |
| Conservatives & Conspiracies | 0.37% | 3.67x |
| Electronic Document Assembly | 0.05% | 3.29x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.35% | 3.25x |
| Backpacking | 0.35% | 3.24x |
| Running & Marathons | 1.39% | 3.18x |
| India Cluster | 0.35% | 3.18x |
| San Diego Cluster | 0.87% | 3.17x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
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DEMOGRAPHICS
The Athleta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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