Explore the Athleta Audience
Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 459.9 thousand unique devices whose actions qualify for the Athleta audience.
INTERESTS
The Athleta audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Athleta audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.06% | 5.17x |
| Work Hard, Play Hard Travelers | 0.22% | 2.11x |
| Luxury Department Store Shoppers | 3.87% | 1.77x |
| Ballet Enthusiasts | 4.19% | 1.71x |
| San Francisco Trip Planners | 4.17% | 1.65x |
| New York City Events Researchers | 3.91% | 1.65x |
| Men's Shoe Shoppers | 3.93% | 1.63x |
| Preppy Clothing Shoppers | 3.89% | 1.60x |
| Luxury Hotel Guests | 3.85% | 1.60x |
| Real Estate Decision Makers | 3.89% | 1.60x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
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APPAREL RETAILERS
The Athleta audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Athleta audience is Intermix.
| Location | Composition | Index |
| Intermix | 9.29% | 57.98x |
| Madewell | 20.86% | 48.43x |
| Free People | 14.06% | 37.01x |
| Topshop | 3.03% | 36.13x |
| Zara | 15.45% | 35.58x |
| Ann Taylor | 15.55% | 35.51x |
| The North Face | 12.21% | 34.10x |
| Bonobos | 9.63% | 33.07x |
| Calvin Klein | 2.81% | 32.66x |
| Joe's Jeans | 1.63% | 28.68x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Athleta audience is Scotland Travel.
| Content Affinity | Composition | Index |
| Scotland Travel | 0.06% | 4.63x |
| Chat Rooms | 0.08% | 4.44x |
| London Tourism & Events | 0.06% | 3.93x |
| Romanian News | 0.04% | 3.66x |
| Greece Cluster | 0.04% | 3.25x |
| Apartment & Community Real Estate Researchers | 0.08% | 3.16x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 3.05x |
| Credit Unions & Consumer Protection | 0.04% | 3.01x |
| Meeting Planning & Hotels | 0.12% | 2.79x |
| Caribbean Vacation | 0.53% | 2.60x |
Composition Percentage:
The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
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DEMOGRAPHICS
The Athleta audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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