Dstillery Audiences

ATHLETA

Audience Size: 59.1 Thousand Devices

Explore the Athleta Audience

Below you'll find more information about the Athleta audience, broken down in different categories based on their digital and physical behaviors. These are 59.1 thousand unique devices whose actions qualify for the Athleta audience.

Dstillery Crafted Audiences

INTERESTS

The Athleta audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Athleta audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 1.01% 2.98x
Georgia Activities Researchers 2.35% 2.98x
Sleep Researchers 1.46% 2.85x
Post COVID-19 Restaurant Reopening Researchers 1.01% 2.57x
Vermont Trip Planners 2.91% 2.54x
St Patricks Day Celebrators 1.01% 2.54x
Sporting Goods Shoppers 1.57% 2.50x
Small Business COVID-19 Relief Researchers 1.23% 2.45x
New York City Events Researchers 2.35% 2.42x
Social Distancing Content Readers 1.46% 2.41x
Composition Percentage: The overlap percentage between the Athleta audience and the Interest attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Athleta audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Athleta audience is Madewell.

Location Composition Index
Madewell 12.14% 89.54x
Intermix 1.51% 64.28x
Free People 7.21% 59.20x
Ann Taylor 5.25% 55.27x
Calvin Klein 0.79% 52.46x
American Apparel 9.07% 51.10x
Anthropologie 12.07% 50.83x
Bonobos 2.65% 47.85x
Banana Republic 17.32% 45.14x
Lululemon 12.30% 44.86x
Composition Percentage: The overlap percentage between the Athleta audience and the Location attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Athleta audience is Cruise Vacations.

Content Affinity Composition Index
Cruise Vacations 0.34% 4.73x
Savannah Georgia News 1.35% 4.52x
Dial-Up Internet 0.37% 3.86x
Southern California Cluster 0.08% 3.81x
Legal Information Research Cluster 0.27% 3.73x
Electronic Document Assembly 0.05% 3.29x
Northeast Pennsylvania Cluster 1.91% 3.25x
Motorcycle Lifestyle Researchers 0.67% 3.24x
Tahoe & Reno Tourism 0.36% 3.04x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.22% 2.87x
Composition Percentage: The overlap percentage between the Athleta audience and the Content Affinity attribute.
Index: A comparison of the Athleta audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Athleta audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male