Explore the Audi Audience
Below you'll find more information about the Audi audience, broken down in different categories based on their digital and physical behaviors. These are 244.8 thousand unique devices whose actions qualify for the Audi audience.
INTERESTS
The Audi audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Audi audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 1.70% | 2.64x |
| Masters in Management Researchers | 3.64% | 1.90x |
| Stay-at-Home Parents | 3.20% | 1.77x |
| Crypto Market Investors | 2.64% | 1.73x |
| Yale University Fans | 1.82% | 1.70x |
| E-cycling Enthusiasts | 2.70% | 1.67x |
| Government Student Loan Researchers | 3.08% | 1.65x |
| Commercial Banking Market Intelligence Researchers | 3.02% | 1.63x |
| Global Destinations Reopening Researchers | 1.57% | 1.62x |
| Retail Job Seekers | 2.51% | 1.62x |
Composition Percentage:
The overlap percentage between the Audi audience and the Interest attribute.
Index: A comparison of the Audi audience to the internet population.
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APPAREL RETAILERS
The Audi audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Audi audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 5.86x |
| Intermix | 0.32% | 4.78x |
| Supreme | 0.02% | 3.84x |
| Bonobos | 0.75% | 3.80x |
| Patagonia | 0.57% | 3.70x |
| LL Bean | 0.57% | 3.61x |
| Joe's Jeans | 0.12% | 3.55x |
| REI | 1.40% | 3.45x |
| Armani | 1.04% | 3.39x |
| Ann Taylor | 1.17% | 3.31x |
Composition Percentage:
The overlap percentage between the Audi audience and the Location attribute.
Index: A comparison of the Audi audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Audi audience is Poland Cluster.
| Content Affinity | Composition | Index |
| Poland Cluster | 0.25% | 7.18x |
| Caribbean Vacation | 0.25% | 4.11x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.13% | 3.94x |
| Canada Business Cluster | 0.22% | 3.66x |
| Accounting | 0.12% | 3.65x |
| Video Content Sites | 0.12% | 3.58x |
| South Carolina Beach Travel | 0.21% | 3.20x |
| DIY Decoration & Furniture | 0.25% | 2.73x |
| Sewing, Embroidery & Quilting | 0.12% | 2.73x |
| Florida College Athletics | 0.13% | 2.60x |
Composition Percentage:
The overlap percentage between the Audi audience and the Content Affinity attribute.
Index: A comparison of the Audi audience to the internet population.
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DEMOGRAPHICS
The Audi audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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