Explore the Audi Audience
Below you'll find more information about the Audi audience, broken down in different categories based on their digital and physical behaviors. These are 102.6 thousand unique devices whose actions qualify for the Audi audience.
INTERESTS
The Audi audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Audi audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 2.03% | 2.47x |
| Healthy Eaters | 2.71% | 2.16x |
| Ballet Enthusiasts | 3.61% | 2.13x |
| Auto Show Enthusiasts | 5.19% | 2.13x |
| Luxury Retail Researchers | 2.37% | 2.12x |
| Restaurant Researchers | 2.59% | 2.00x |
| Investment Banking Professionals | 3.83% | 2.00x |
| Infiniti Vehicle Shoppers | 4.06% | 1.98x |
| Mens Fitness Publication Readers | 2.48% | 1.97x |
| New York Trip Planners | 3.61% | 1.96x |
Composition Percentage:
The overlap percentage between the Audi audience and the Interest attribute.
Index: A comparison of the Audi audience to the internet population.
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APPAREL RETAILERS
The Audi audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Audi audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.11% | 6.91x |
| Ann Taylor | 0.47% | 4.63x |
| Uniqlo | 0.23% | 4.30x |
| REI | 0.46% | 3.72x |
| Patagonia | 0.18% | 3.68x |
| Club Monaco | 0.14% | 3.57x |
| Urban Outfitters | 0.69% | 3.57x |
| Anthropologie | 0.92% | 3.50x |
| Express Outlets | 0.37% | 3.46x |
| American Apparel | 0.35% | 3.45x |
Composition Percentage:
The overlap percentage between the Audi audience and the Location attribute.
Index: A comparison of the Audi audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Audi audience is Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.45% | 5.33x |
| Public Policy Media | 0.34% | 4.50x |
| Legal Information Research Cluster | 0.79% | 3.87x |
| South Africa News Cluster | 0.23% | 3.78x |
| New York City Family & Activity Cluster | 3.16% | 3.70x |
| Furniture Shopping | 0.61% | 3.68x |
| Canada Business Cluster | 0.22% | 3.66x |
| International Travel | 0.23% | 3.52x |
| Australia & New Zealand Media | 0.34% | 3.44x |
| South Carolina Beach Travel | 0.21% | 3.20x |
Composition Percentage:
The overlap percentage between the Audi audience and the Content Affinity attribute.
Index: A comparison of the Audi audience to the internet population.
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DEMOGRAPHICS
The Audi audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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