Explore the Audi Audience
Below you'll find more information about the Audi audience, broken down in different categories based on their digital and physical behaviors. These are 552.8 thousand unique devices whose actions qualify for the Audi audience.
INTERESTS
The Audi audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Audi audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.01% | 4.64x |
| Work Comes First Travelers | 0.03% | 2.08x |
| Countdown to the Beach Travelers | 0.01% | 1.58x |
| Toronto Blue Jays Fans | 1.78% | 1.43x |
| Pittsburgh Pirates Fans | 2.30% | 1.42x |
| New York Mets Fans | 2.20% | 1.42x |
| Readers of Chinese Content | 1.80% | 1.39x |
| Pittsburgh Penguins Fans | 2.14% | 1.37x |
| Premier League Fans | 2.07% | 1.34x |
| Miami Heat Fans | 2.55% | 1.32x |
Composition Percentage:
The overlap percentage between the Audi audience and the Interest attribute.
Index: A comparison of the Audi audience to the internet population.
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APPAREL RETAILERS
The Audi audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Audi audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.20% | 10.54x |
| Topshop | 0.56% | 9.46x |
| Lorna Jane | 0.69% | 9.21x |
| Saint Laurent Paris | 1.26% | 8.98x |
| Calvin Klein | 0.80% | 8.31x |
| Joe's Jeans | 0.53% | 8.15x |
| Bonobos | 1.70% | 7.95x |
| Uniqlo | 1.88% | 7.70x |
| Club Monaco | 1.44% | 7.70x |
| Intermix | 1.16% | 7.69x |
Composition Percentage:
The overlap percentage between the Audi audience and the Location attribute.
Index: A comparison of the Audi audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Audi audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.02% | 21.11x |
| Handyman Tools | 0.02% | 15.39x |
| Barcode Site & App Users | 0.05% | 14.02x |
| Golf & Boats | 0.01% | 13.92x |
| Washington D.C. Hotels | 0.01% | 11.36x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 7.67x |
| Home Décor, Furniture, & Decorating | 0.02% | 7.53x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 7.12x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 6.87x |
| Environmental Conservation | 0.02% | 6.60x |
Composition Percentage:
The overlap percentage between the Audi audience and the Content Affinity attribute.
Index: A comparison of the Audi audience to the internet population.
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DEMOGRAPHICS
The Audi audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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