Dstillery Audiences

AUNTIE ANNE'S

Audience Size: 379 Thousand Devices

Explore the Auntie Anne's Audience

Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 379 thousand unique devices whose actions qualify for the Auntie Anne's audience.

Dstillery Crafted Audiences

INTERESTS

The Auntie Anne's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auntie Anne's audience is Hard Seltzer Aficionados.

Interest Composition Index
Hard Seltzer Aficionados 1.78% 1.91x
Tracfone Customers 0.02% 1.79x
Pennsylvania County and Local Fair Visitors 4.31% 1.76x
T-Mobile Customers 0.08% 1.62x
Northeastern Voters 3.13% 1.59x
Mother's Day Celebrators 2.17% 1.58x
Nashville Activity Researchers 2.09% 1.56x
Curly Hair Care Shoppers 2.54% 1.55x
Involved Parents 2.82% 1.55x
Tutoring Resources Researchers 2.65% 1.54x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auntie Anne's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Express Outlets.

Location Composition Index
Express Outlets 1.61% 15.17x
Hollister 6.45% 14.86x
Aeropostale 8.84% 14.72x
Journeys 14.73% 14.68x
Zumiez 7.47% 13.96x
Gymboree 6.83% 13.85x
Victoria's Secret 14.46% 13.83x
Forever 21 5.28% 13.52x
Express 9.49% 13.49x
American Eagle Outfitters 8.27% 13.48x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auntie Anne's audience is Marijuana.

Content Affinity Composition Index
Marijuana 0.15% 6.25x
Custom Gifts 0.10% 5.88x
Health & Safety Compliance 0.08% 5.42x
Toys Shopping 0.08% 4.22x
Custom Printing 0.08% 3.77x
Website Launchers 0.08% 3.62x
Community Planning & Transportation 0.08% 3.33x
Canada Business Cluster 0.08% 3.33x
Education Cluster 0.08% 3.26x
Medical Supplies and Information 0.06% 3.16x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female