Explore the Auntie Anne's Audience
Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Auntie Anne's audience.
INTERESTS
The Auntie Anne's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Auntie Anne's audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.02% | 1.85x |
| Penn State Nittany Lions Fans | 2.40% | 1.32x |
| Water Park Visitors | 3.31% | 1.28x |
| Work Hard, Play Hard Travelers | 0.02% | 1.27x |
| Republicans | 2.38% | 1.26x |
| Readers of Caribbean Content | 2.42% | 1.21x |
| Readers of Dominican Republic Content | 2.16% | 1.21x |
| South Atlantic State Fair Visitors | 2.90% | 1.20x |
| Mid-Range Grocery Shoppers | 2.95% | 1.20x |
| Reggaeton Fans | 3.17% | 1.18x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
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APPAREL RETAILERS
The Auntie Anne's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 9.21% | 12.41x |
| Express Outlets | 2.16% | 11.55x |
| Hollister | 8.42% | 11.47x |
| Aeropostale | 9.93% | 11.15x |
| Zumiez | 12.98% | 10.57x |
| Express | 12.01% | 10.51x |
| Gymboree | 8.04% | 10.18x |
| Uniqlo | 2.64% | 10.02x |
| American Eagle Outfitters | 14.09% | 10.01x |
| Coach | 9.74% | 9.99x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Auntie Anne's audience is Assorted Topics (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 2.84x |
| Tattoos & Costumes | 0.03% | 2.22x |
| Upstate New York State Athletics | 0.03% | 2.14x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.06x |
| Franco-African Cluster | 0.03% | 2.06x |
| Bulgaria Cluster | 0.02% | 1.99x |
| Men's Fashion Shopping | 0.02% | 1.90x |
| Quebec Job Seeker Cluster | 0.01% | 1.83x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.02% | 1.70x |
| New Jersey Travel Location Cluster | 0.75% | 1.63x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
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DEMOGRAPHICS
The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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