Explore the Auntie Anne's Audience
Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 255.4 thousand unique devices whose actions qualify for the Auntie Anne's audience.
INTERESTS
The Auntie Anne's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Auntie Anne's audience is San Antonio Spurs Fans.
| Interest | Composition | Index |
| San Antonio Spurs Fans | 4.27% | 3.03x |
| Texas County and Local Fair Visitors | 6.55% | 2.63x |
| Women’s Lifestyle Blogs Researchers | 0.49% | 2.46x |
| Work Comes First Travelers | 0.16% | 2.40x |
| Austin Trip Planners | 2.49% | 2.39x |
| Pre-Measured Grocery Shoppers | 0.54% | 2.24x |
| Texas Activity Researchers | 2.98% | 2.21x |
| Wine Lovers | 0.43% | 2.13x |
| Restaurant Researchers | 0.87% | 2.11x |
| Houston Activity Researchers | 3.46% | 2.07x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
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APPAREL RETAILERS
The Auntie Anne's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 22.79% | 48.48x |
| Joe's Jeans | 0.21% | 37.29x |
| Columbia | 1.86% | 29.81x |
| Hollister | 5.09% | 27.37x |
| Charlotte Russe | 2.53% | 24.64x |
| Aeropostale | 8.24% | 23.43x |
| Journeys | 12.41% | 22.69x |
| The Childrens Place | 4.79% | 21.94x |
| Express | 8.69% | 21.57x |
| Victoria's Secret | 6.21% | 20.38x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Auntie Anne's audience is Texas News.
| Content Affinity | Composition | Index |
| Texas News | 6.60% | 8.11x |
| Marijuana | 0.15% | 6.25x |
| Custom Gifts | 0.10% | 5.88x |
| Health & Safety Compliance | 0.08% | 5.42x |
| Humor & Entertainment | 0.04% | 4.78x |
| French News & Gossip Cluster | 0.11% | 3.81x |
| Home Remodeling | 0.06% | 3.56x |
| Austin Cluster | 1.68% | 3.41x |
| Ireland Cluster | 0.11% | 3.24x |
| Charity Walks | 0.11% | 3.22x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
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DEMOGRAPHICS
The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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