Dstillery Audiences

AUNTIE ANNE'S

Audience Size: 2.5 Million Devices

Explore the Auntie Anne's Audience

Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Auntie Anne's audience.

Dstillery Crafted Audiences

INTERESTS

The Auntie Anne's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auntie Anne's audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.06% 2.18x
Readers of Puerto Rican Content 2.87% 1.41x
Readers of South American Content 2.75% 1.36x
Online Grocery Shoppers 3.21% 1.35x
New York City Events Researchers 2.91% 1.34x
Caribbean Trip Planners 2.82% 1.33x
Miami Trip Planners 2.98% 1.33x
New York Trip Planners 3.01% 1.32x
Penn State Nittany Lions Fans 2.19% 1.31x
Readers of Caribbean Content 2.58% 1.31x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auntie Anne's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Hollister.

Location Composition Index
Hollister 12.72% 11.86x
Charlotte Russe 8.11% 11.71x
Express Outlets 2.49% 10.76x
Uniqlo 3.58% 10.59x
Aeropostale 14.70% 10.28x
Zumiez 16.66% 10.23x
Hugo Boss 7.49% 10.09x
Forever 21 10.82% 10.06x
Express 15.79% 10.05x
Levi Strauss 2.02% 9.92x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auntie Anne's audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.01% 3.63x
Canadian Universities 0.03% 3.43x
Online Learning 0.02% 3.39x
Cosmetics Business 0.05% 3.10x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.06% 2.72x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 2.71x
Franco-African Cluster 0.02% 2.64x
French Education 0.01% 2.52x
Ontario Canada Cluster 0.02% 2.44x
Electronic Document Assembly 0.04% 2.16x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female