Explore the Auntie Anne's Audience
Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Auntie Anne's audience.
INTERESTS
The Auntie Anne's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Auntie Anne's audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.02% | 1.85x |
| Mid-Range Grocery Shoppers | 2.01% | 1.46x |
| Republicans | 1.31% | 1.39x |
| Penn State Nittany Lions Fans | 1.23% | 1.37x |
| Philadelphia Phillies Fans | 1.51% | 1.34x |
| Mid-Atlantic Voters | 1.44% | 1.34x |
| Washington DC Trip Planners | 1.83% | 1.33x |
| Philadelphia Trip Planners | 1.34% | 1.32x |
| Norfolk and Virginia Beach Trip Planners | 1.99% | 1.30x |
| Myrtle Beach Trip Planners | 1.37% | 1.28x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
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APPAREL RETAILERS
The Auntie Anne's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.33% | 15.23x |
| Express Outlets | 1.40% | 13.99x |
| Charlotte Russe | 4.24% | 13.03x |
| Journeys | 7.65% | 12.96x |
| Johnston and Murphy | 2.76% | 12.94x |
| Hollister | 5.28% | 12.64x |
| Zumiez | 8.44% | 12.38x |
| Michael Kors | 3.99% | 12.23x |
| Aeropostale | 5.48% | 12.23x |
| Express | 5.05% | 12.07x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Auntie Anne's audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.04% | 3.03x |
| Men's Fashion Shopping | 0.02% | 2.12x |
| London Tourism & Events | 0.04% | 2.12x |
| Assorted Topics (Television, Origami, Men's Health) | 0.02% | 2.05x |
| Apartment & Community Real Estate Researchers | 0.05% | 2.03x |
| Germany Cluster | 0.02% | 2.02x |
| Turkey & Iran Cluster | 0.05% | 1.99x |
| Gadgets | 0.05% | 1.89x |
| France Online Music & Quiz Content Cluster | 0.03% | 1.88x |
| Quebec Vacation Research Cluster | 0.03% | 1.85x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
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DEMOGRAPHICS
The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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