Explore the Auntie Anne's Audience
Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Auntie Anne's audience.
INTERESTS
The Auntie Anne's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Auntie Anne's audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.06% | 2.18x |
| Readers of Puerto Rican Content | 2.87% | 1.41x |
| Readers of South American Content | 2.75% | 1.36x |
| Online Grocery Shoppers | 3.21% | 1.35x |
| New York City Events Researchers | 2.91% | 1.34x |
| Caribbean Trip Planners | 2.82% | 1.33x |
| Miami Trip Planners | 2.98% | 1.33x |
| New York Trip Planners | 3.01% | 1.32x |
| Penn State Nittany Lions Fans | 2.19% | 1.31x |
| Readers of Caribbean Content | 2.58% | 1.31x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
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APPAREL RETAILERS
The Auntie Anne's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Hollister.
| Location | Composition | Index |
| Hollister | 12.72% | 11.86x |
| Charlotte Russe | 8.11% | 11.71x |
| Express Outlets | 2.49% | 10.76x |
| Uniqlo | 3.58% | 10.59x |
| Aeropostale | 14.70% | 10.28x |
| Zumiez | 16.66% | 10.23x |
| Hugo Boss | 7.49% | 10.09x |
| Forever 21 | 10.82% | 10.06x |
| Express | 15.79% | 10.05x |
| Levi Strauss | 2.02% | 9.92x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Auntie Anne's audience is Environmental Conservation.
| Content Affinity | Composition | Index |
| Environmental Conservation | 0.01% | 3.63x |
| Canadian Universities | 0.03% | 3.43x |
| Online Learning | 0.02% | 3.39x |
| Cosmetics Business | 0.05% | 3.10x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.06% | 2.72x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 2.71x |
| Franco-African Cluster | 0.02% | 2.64x |
| French Education | 0.01% | 2.52x |
| Ontario Canada Cluster | 0.02% | 2.44x |
| Electronic Document Assembly | 0.04% | 2.16x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
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DEMOGRAPHICS
The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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