Dstillery Audiences

AUNTIE ANNE'S

Audience Size: 255.4 Thousand Devices

Explore the Auntie Anne's Audience

Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 255.4 thousand unique devices whose actions qualify for the Auntie Anne's audience.

Dstillery Crafted Audiences

INTERESTS

The Auntie Anne's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auntie Anne's audience is San Antonio Spurs Fans.

Interest Composition Index
San Antonio Spurs Fans 4.27% 3.03x
Texas County and Local Fair Visitors 6.55% 2.63x
Women’s Lifestyle Blogs Researchers 0.49% 2.46x
Work Comes First Travelers 0.16% 2.40x
Austin Trip Planners 2.49% 2.39x
Pre-Measured Grocery Shoppers 0.54% 2.24x
Texas Activity Researchers 2.98% 2.21x
Wine Lovers 0.43% 2.13x
Restaurant Researchers 0.87% 2.11x
Houston Activity Researchers 3.46% 2.07x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auntie Anne's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Gymboree.

Location Composition Index
Gymboree 22.79% 48.48x
Joe's Jeans 0.21% 37.29x
Columbia 1.86% 29.81x
Hollister 5.09% 27.37x
Charlotte Russe 2.53% 24.64x
Aeropostale 8.24% 23.43x
Journeys 12.41% 22.69x
The Childrens Place 4.79% 21.94x
Express 8.69% 21.57x
Victoria's Secret 6.21% 20.38x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auntie Anne's audience is Texas News.

Content Affinity Composition Index
Texas News 6.60% 8.11x
Marijuana 0.15% 6.25x
Custom Gifts 0.10% 5.88x
Health & Safety Compliance 0.08% 5.42x
Humor & Entertainment 0.04% 4.78x
French News & Gossip Cluster 0.11% 3.81x
Home Remodeling 0.06% 3.56x
Austin Cluster 1.68% 3.41x
Ireland Cluster 0.11% 3.24x
Charity Walks 0.11% 3.22x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male