Dstillery Audiences

AUNTIE ANNE'S

Audience Size: 2.1 Million Devices

Explore the Auntie Anne's Audience

Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Auntie Anne's audience.

Dstillery Crafted Audiences

INTERESTS

The Auntie Anne's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auntie Anne's audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.02% 1.85x
Penn State Nittany Lions Fans 1.88% 1.63x
Republicans 1.93% 1.53x
Water Park Visitors 2.51% 1.46x
Pittsburgh Pirates Fans 1.67% 1.33x
Pittsburgh Steelers Fans 1.50% 1.32x
Cleveland Indians Fans 1.71% 1.30x
Cleveland Cavaliers Fans 1.35% 1.30x
WWE and Pro Wrestling Fans 1.39% 1.28x
Northeastern Voters 1.92% 1.28x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auntie Anne's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 7.08% 13.93x
Express Outlets 1.82% 13.11x
Aeropostale 7.31% 12.53x
Topshop 0.56% 12.31x
Johnston and Murphy 5.37% 12.26x
Zumiez 10.81% 11.76x
Express 8.31% 11.76x
Hollister 5.91% 11.45x
Michael Kors 5.45% 11.02x
Gymboree 6.02% 10.99x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auntie Anne's audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.01% 2.42x
Survey Websites 0.01% 2.28x
Northeast Pennsylvania Cluster 1.52% 2.06x
Computer Printers 0.05% 2.04x
Turkey & Iran Cluster 0.05% 1.89x
Flags & Trump 0.01% 1.81x
Central Pennsylvania Cluster 2.26% 1.81x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 1.75x
Rural Living 0.01% 1.70x
Latin American Spanish Language News 0.28% 1.66x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male