Explore the Auntie Anne's Audience
Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 380.6 thousand unique devices whose actions qualify for the Auntie Anne's audience.
INTERESTS
The Auntie Anne's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Auntie Anne's audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.26% | 3.00x |
| Texas Activity Researchers | 0.67% | 2.01x |
| Big Box Store Jewelry Sale Shoppers | 0.10% | 1.97x |
| Texas County and Local Fair Visitors | 4.62% | 1.90x |
| Tracfone Customers | 0.02% | 1.79x |
| Austin Trip Planners | 2.27% | 1.67x |
| T-Mobile Customers | 0.08% | 1.62x |
| San Antonio Spurs Fans | 2.97% | 1.62x |
| Pennsylvania County and Local Fair Visitors | 3.17% | 1.62x |
| Philadelphia Trip Planners | 1.75% | 1.61x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Curious about what else the Auntie Anne's audience is interested in?
Sign Up
APPAREL RETAILERS
The Auntie Anne's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 13.11% | 24.82x |
| Charlotte Russe | 1.48% | 16.87x |
| Hollister | 5.42% | 16.50x |
| Journeys | 12.60% | 15.59x |
| Aeropostale | 7.76% | 15.30x |
| Columbia | 1.06% | 15.23x |
| Express | 8.31% | 14.35x |
| Victoria's Secret | 11.17% | 14.19x |
| Forever 21 | 4.13% | 13.92x |
| The Childrens Place | 7.75% | 13.44x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Want to find more of the Auntie Anne's audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Auntie Anne's audience is Marijuana.
| Content Affinity | Composition | Index |
| Marijuana | 0.15% | 6.25x |
| Custom Gifts | 0.10% | 5.88x |
| Beer, Wine & Alcohol | 0.09% | 5.44x |
| Health & Safety Compliance | 0.08% | 5.42x |
| Humor & Entertainment | 0.04% | 4.78x |
| Texas News | 3.59% | 3.88x |
| Home Remodeling | 0.06% | 3.56x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.05% | 3.39x |
| Brazil & Portugal News | 0.09% | 3.18x |
| Illinois Education | 0.08% | 3.13x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Want to see more of the Content Affinities the Auntie Anne's audience visits?
Sign Up
DEMOGRAPHICS
The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Auntie Anne's audience?
Sign Up