Dstillery Audiences

AUNTIE ANNE'S

Audience Size: 492.9 Thousand Devices

Explore the Auntie Anne's Audience

Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 492.9 thousand unique devices whose actions qualify for the Auntie Anne's audience.

Dstillery Crafted Audiences

INTERESTS

The Auntie Anne's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auntie Anne's audience is Orlando Trip Planners.

Interest Composition Index
Orlando Trip Planners 2.24% 1.61x
Palm Beach Trip Planners 1.74% 1.45x
Caribbean Trip Planners 1.74% 1.44x
Florida Atlantic Coast Trip Planners 1.82% 1.43x
Fort Lauderdale Trip Planners 1.91% 1.42x
Readers of Caribbean Content 1.98% 1.41x
Myrtle Beach Trip Planners 1.54% 1.36x
Readers of Puerto Rican Content 1.49% 1.35x
Colombia Trip Planners 2.02% 1.35x
Miami Trip Planners 1.53% 1.34x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auntie Anne's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Journeys.

Location Composition Index
Journeys 5.46% 25.62x
Express 4.42% 23.76x
Hollister 2.98% 23.74x
Express Outlets 0.67% 23.63x
Charlotte Russe 3.59% 22.75x
Eddie Bauer 1.85% 19.61x
Aeropostale 5.32% 19.12x
Zumiez 4.32% 18.31x
American Eagle Outfitters 7.28% 18.22x
Michael Kors 2.34% 16.72x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auntie Anne's audience is Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 0.09% 2.25x
Meeting Planning & Hotels 0.07% 2.07x
Canadian Healthcare 0.08% 2.04x
Philadelphia Cluster 1.09% 1.98x
LGBTQ Advocacy 0.81% 1.91x
Caribbean Cluster 0.22% 1.87x
New Jersey Travel Location Cluster 0.63% 1.85x
Memphis News 0.13% 1.84x
Instagram Management 0.08% 1.74x
Arabic News 0.13% 1.73x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female