Dstillery Audiences

AUNTIE ANNE'S

Audience Size: 1 Million Devices

Explore the Auntie Anne's Audience

Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Auntie Anne's audience.

Dstillery Crafted Audiences

INTERESTS

The Auntie Anne's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auntie Anne's audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 1.33% 1.56x
Republicans 1.31% 1.51x
Myrtle Beach Trip Planners 1.56% 1.49x
Cleveland Cavaliers Fans 1.09% 1.44x
Philadelphia Trip Planners 1.27% 1.43x
Fort Lauderdale Trip Planners 2.15% 1.40x
Mid-Range Grocery Shoppers 1.93% 1.40x
Readers of Caribbean Content 2.14% 1.38x
Work Comes First Travelers 0.08% 1.38x
Caribbean Trip Planners 1.86% 1.38x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auntie Anne's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Express.

Location Composition Index
Express 5.47% 16.10x
Journeys 6.93% 15.92x
Hollister 4.07% 15.90x
Charlotte Russe 4.21% 15.84x
Express Outlets 0.83% 15.03x
Aeropostale 6.25% 14.36x
Zumiez 5.97% 14.04x
Michael Kors 3.26% 12.77x
Eddie Bauer 2.22% 12.75x
Gymboree 5.17% 12.63x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auntie Anne's audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 0.03% 3.27x
Malaya 0.02% 2.75x
Turkey & Iran Cluster 0.05% 2.56x
Latin American Spanish Language News 0.22% 2.44x
Franco-African Cluster 0.04% 2.44x
Italy Cluster 0.02% 2.34x
Electronic Document Assembly 0.05% 2.33x
New Jersey Travel Location Cluster 0.78% 2.27x
Meeting Planning & Hotels 0.08% 2.18x
Franchising 0.04% 2.17x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male