Dstillery Audiences

AUNTIE ANNE'S

Audience Size: 2.5 Million Devices

Explore the Auntie Anne's Audience

Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Auntie Anne's audience.

Dstillery Crafted Audiences

INTERESTS

The Auntie Anne's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auntie Anne's audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.02% 1.85x
Penn State Nittany Lions Fans 2.40% 1.32x
Water Park Visitors 3.31% 1.28x
Work Hard, Play Hard Travelers 0.02% 1.27x
Republicans 2.38% 1.26x
Readers of Caribbean Content 2.42% 1.21x
Readers of Dominican Republic Content 2.16% 1.21x
South Atlantic State Fair Visitors 2.90% 1.20x
Mid-Range Grocery Shoppers 2.95% 1.20x
Reggaeton Fans 3.17% 1.18x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auntie Anne's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 9.21% 12.41x
Express Outlets 2.16% 11.55x
Hollister 8.42% 11.47x
Aeropostale 9.93% 11.15x
Zumiez 12.98% 10.57x
Express 12.01% 10.51x
Gymboree 8.04% 10.18x
Uniqlo 2.64% 10.02x
American Eagle Outfitters 14.09% 10.01x
Coach 9.74% 9.99x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auntie Anne's audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.02% 2.84x
Tattoos & Costumes 0.03% 2.22x
Upstate New York State Athletics 0.03% 2.14x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.06x
Franco-African Cluster 0.03% 2.06x
Bulgaria Cluster 0.02% 1.99x
Men's Fashion Shopping 0.02% 1.90x
Quebec Job Seeker Cluster 0.01% 1.83x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 1.70x
New Jersey Travel Location Cluster 0.75% 1.63x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male