Explore the Auntie Anne's Audience
Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Auntie Anne's audience.
INTERESTS
The Auntie Anne's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Auntie Anne's audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 1.33% | 1.56x |
| Republicans | 1.31% | 1.51x |
| Myrtle Beach Trip Planners | 1.56% | 1.49x |
| Cleveland Cavaliers Fans | 1.09% | 1.44x |
| Philadelphia Trip Planners | 1.27% | 1.43x |
| Fort Lauderdale Trip Planners | 2.15% | 1.40x |
| Mid-Range Grocery Shoppers | 1.93% | 1.40x |
| Readers of Caribbean Content | 2.14% | 1.38x |
| Work Comes First Travelers | 0.08% | 1.38x |
| Caribbean Trip Planners | 1.86% | 1.38x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
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APPAREL RETAILERS
The Auntie Anne's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Express.
| Location | Composition | Index |
| Express | 5.47% | 16.10x |
| Journeys | 6.93% | 15.92x |
| Hollister | 4.07% | 15.90x |
| Charlotte Russe | 4.21% | 15.84x |
| Express Outlets | 0.83% | 15.03x |
| Aeropostale | 6.25% | 14.36x |
| Zumiez | 5.97% | 14.04x |
| Michael Kors | 3.26% | 12.77x |
| Eddie Bauer | 2.22% | 12.75x |
| Gymboree | 5.17% | 12.63x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Auntie Anne's audience is Assorted Topics (Television, Origami, Men's Health).
| Content Affinity | Composition | Index |
| Assorted Topics (Television, Origami, Men's Health) | 0.03% | 3.27x |
| Malaya | 0.02% | 2.75x |
| Turkey & Iran Cluster | 0.05% | 2.56x |
| Latin American Spanish Language News | 0.22% | 2.44x |
| Franco-African Cluster | 0.04% | 2.44x |
| Italy Cluster | 0.02% | 2.34x |
| Electronic Document Assembly | 0.05% | 2.33x |
| New Jersey Travel Location Cluster | 0.78% | 2.27x |
| Meeting Planning & Hotels | 0.08% | 2.18x |
| Franchising | 0.04% | 2.17x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
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DEMOGRAPHICS
The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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