Dstillery Audiences

AUNTIE ANNE'S

Audience Size: 806.8 Thousand Devices

Explore the Auntie Anne's Audience

Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 806.8 thousand unique devices whose actions qualify for the Auntie Anne's audience.

Dstillery Crafted Audiences

INTERESTS

The Auntie Anne's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auntie Anne's audience is Tracfone Customers.

Interest Composition Index
Tracfone Customers 0.02% 1.79x
T-Mobile Customers 0.08% 1.62x
Mother's Day Celebrators 1.80% 1.61x
Pennsylvania County and Local Fair Visitors 3.38% 1.52x
Work Visa Researchers 1.74% 1.52x
Penn State Nittany Lions Fans 1.91% 1.49x
Philadelphia Trip Planners 1.44% 1.49x
Renaissance Faire Visitors 2.80% 1.49x
Palm Beach Trip Planners 2.33% 1.48x
Sleepwear Shoppers 3.68% 1.46x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auntie Anne's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Hollister.

Location Composition Index
Hollister 9.21% 6.46x
Express Outlets 2.41% 6.43x
Aeropostale 12.45% 6.34x
Journeys 20.22% 6.32x
Zumiez 10.78% 6.07x
Forever 21 8.07% 5.97x
Express 13.31% 5.88x
Victoria's Secret 19.83% 5.80x
Gymboree 9.81% 5.76x
Kate Spade 3.72% 5.62x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auntie Anne's audience is Marijuana.

Content Affinity Composition Index
Marijuana 0.15% 6.25x
Custom Gifts 0.10% 5.88x
Health & Safety Compliance 0.08% 5.42x
Police Gear 0.08% 4.80x
Beauty & Cosmetics 0.05% 4.11x
Writing & Publishing 0.04% 3.92x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 3.70x
National Parks 0.04% 3.70x
Website Launchers 0.08% 3.62x
Nursing 0.06% 3.56x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female