Explore the Auntie Anne's Audience
Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 751 thousand unique devices whose actions qualify for the Auntie Anne's audience.
INTERESTS
The Auntie Anne's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Auntie Anne's audience is Home-Made Face Mask Researchers.
| Interest | Composition | Index |
| Home-Made Face Mask Researchers | 0.07% | 3.28x |
| True Crime Podcast Listeners | 0.03% | 2.81x |
| Small Business COVID-19 Relief Researchers | 0.07% | 2.59x |
| Pennsylvania County and Local Fair Visitors | 4.66% | 2.04x |
| Mid-Range Grocery Shoppers | 3.21% | 1.80x |
| Tracfone Customers | 0.02% | 1.79x |
| Social Distancing Content Readers | 0.04% | 1.75x |
| Food Bank Researchers | 1.19% | 1.70x |
| T-Mobile Customers | 0.08% | 1.62x |
| Penn State Nittany Lions Fans | 2.76% | 1.56x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
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APPAREL RETAILERS
The Auntie Anne's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Hollister.
| Location | Composition | Index |
| Hollister | 8.43% | 15.61x |
| Charlotte Russe | 1.01% | 14.34x |
| Zumiez | 12.23% | 14.25x |
| Forever 21 | 7.78% | 14.14x |
| Journeys | 17.22% | 13.72x |
| Uniqlo | 1.89% | 13.66x |
| Aeropostale | 10.36% | 13.48x |
| Express | 13.08% | 13.39x |
| Express Outlets | 1.52% | 13.34x |
| Victoria's Secret | 19.23% | 13.15x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Auntie Anne's audience is French Education.
| Content Affinity | Composition | Index |
| French Education | 0.04% | 6.36x |
| Health & Safety Compliance | 0.08% | 5.42x |
| Marijuana | 0.11% | 4.94x |
| Free Online Game Players | 0.19% | 4.22x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.11% | 3.50x |
| Illinois Education | 0.07% | 3.38x |
| Youth Educational Resources | 0.11% | 3.12x |
| Home Improvement Contractor | 0.02% | 2.97x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.07% | 2.85x |
| French News & Gossip Cluster | 0.07% | 2.81x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
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DEMOGRAPHICS
The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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