Dstillery Audiences

AUNTIE ANNE'S

Audience Size: 297.8 Thousand Devices

Explore the Auntie Anne's Audience

Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 297.8 thousand unique devices whose actions qualify for the Auntie Anne's audience.

Dstillery Crafted Audiences

INTERESTS

The Auntie Anne's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auntie Anne's audience is Pennsylvania County and Local Fair Visitors.

Interest Composition Index
Pennsylvania County and Local Fair Visitors 3.99% 1.93x
Tracfone Customers 0.02% 1.79x
Penn State Nittany Lions Fans 2.48% 1.68x
Philadelphia Trip Planners 1.96% 1.64x
T-Mobile Customers 0.08% 1.62x
Mid-Range Grocery Shoppers 2.59% 1.55x
Northeastern Voters 2.55% 1.50x
Apartment Hunters 2.45% 1.48x
Movie Ticket Buyers 2.48% 1.46x
Renaissance Faire Visitors 2.87% 1.46x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auntie Anne's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Express Outlets.

Location Composition Index
Express Outlets 2.18% 14.90x
Charlotte Russe 1.01% 14.09x
Hollister 7.80% 13.73x
Zumiez 9.68% 13.55x
Journeys 18.09% 13.52x
Aeropostale 11.05% 13.45x
Forever 21 6.33% 13.43x
Victoria's Secret 17.95% 13.30x
Express 12.39% 13.18x
Gymboree 8.67% 12.93x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auntie Anne's audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 0.14% 6.73x
French Education 0.04% 6.36x
Marijuana 0.15% 6.25x
Custom Gifts 0.10% 5.88x
Health & Safety Compliance 0.08% 5.42x
Bowling 0.14% 5.35x
Action Sports 0.10% 4.42x
Moving & Storage 0.14% 4.24x
Website Launchers 0.08% 3.62x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.07% 3.58x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male