Dstillery Audiences

AUNTIE ANNE'S

Audience Size: 380.6 Thousand Devices

Explore the Auntie Anne's Audience

Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 380.6 thousand unique devices whose actions qualify for the Auntie Anne's audience.

Dstillery Crafted Audiences

INTERESTS

The Auntie Anne's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auntie Anne's audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.26% 3.00x
Texas Activity Researchers 0.67% 2.01x
Big Box Store Jewelry Sale Shoppers 0.10% 1.97x
Texas County and Local Fair Visitors 4.62% 1.90x
Tracfone Customers 0.02% 1.79x
Austin Trip Planners 2.27% 1.67x
T-Mobile Customers 0.08% 1.62x
San Antonio Spurs Fans 2.97% 1.62x
Pennsylvania County and Local Fair Visitors 3.17% 1.62x
Philadelphia Trip Planners 1.75% 1.61x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auntie Anne's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Gymboree.

Location Composition Index
Gymboree 13.11% 24.82x
Charlotte Russe 1.48% 16.87x
Hollister 5.42% 16.50x
Journeys 12.60% 15.59x
Aeropostale 7.76% 15.30x
Columbia 1.06% 15.23x
Express 8.31% 14.35x
Victoria's Secret 11.17% 14.19x
Forever 21 4.13% 13.92x
The Childrens Place 7.75% 13.44x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auntie Anne's audience is Marijuana.

Content Affinity Composition Index
Marijuana 0.15% 6.25x
Custom Gifts 0.10% 5.88x
Beer, Wine & Alcohol 0.09% 5.44x
Health & Safety Compliance 0.08% 5.42x
Humor & Entertainment 0.04% 4.78x
Texas News 3.59% 3.88x
Home Remodeling 0.06% 3.56x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.05% 3.39x
Brazil & Portugal News 0.09% 3.18x
Illinois Education 0.08% 3.13x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male