Dstillery Audiences

AUNTIE ANNE'S

Audience Size: 274.5 Thousand Devices

Explore the Auntie Anne's Audience

Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 274.5 thousand unique devices whose actions qualify for the Auntie Anne's audience.

Dstillery Crafted Audiences

INTERESTS

The Auntie Anne's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auntie Anne's audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.03% 2.81x
Tracfone Customers 0.02% 1.79x
Penn State Nittany Lions Fans 3.02% 1.65x
Pennsylvania County and Local Fair Visitors 4.13% 1.64x
T-Mobile Customers 0.08% 1.62x
Real Estate Decision Makers 2.66% 1.58x
Renaissance Faire Visitors 3.62% 1.56x
Restaurant Menu Researchers 2.74% 1.56x
Mid-Range Grocery Shoppers 2.98% 1.52x
Fertility Treatment Researchers 3.10% 1.52x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auntie Anne's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Express Outlets.

Location Composition Index
Express Outlets 1.51% 15.59x
Journeys 12.19% 14.95x
Aeropostale 7.24% 14.76x
Zumiez 6.36% 14.45x
Victoria's Secret 11.85% 14.37x
Hugo Boss 1.59% 14.15x
American Eagle Outfitters 7.62% 13.95x
Gymboree 5.87% 13.91x
Hollister 4.42% 13.86x
Kate Spade 2.42% 13.70x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auntie Anne's audience is French Education.

Content Affinity Composition Index
French Education 0.04% 6.36x
Marijuana 0.15% 6.25x
Health & Safety Compliance 0.08% 5.42x
Hobby Drones & Remote-Controlled Cars 0.17% 5.23x
Auctions & Repossessions 0.08% 3.88x
Website Launchers 0.08% 3.62x
Illinois 0.28% 3.33x
Writing Resources 0.08% 3.22x
Cub & Girl Scouts 0.08% 3.19x
Delaware Cluster 1.11% 3.13x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male