Dstillery Audiences

AUNTIE ANNE'S

Audience Size: 1.5 Million Devices

Explore the Auntie Anne's Audience

Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Auntie Anne's audience.

Dstillery Crafted Audiences

INTERESTS

The Auntie Anne's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auntie Anne's audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.02% 1.85x
Mid-Range Grocery Shoppers 2.01% 1.46x
Republicans 1.31% 1.39x
Penn State Nittany Lions Fans 1.23% 1.37x
Philadelphia Phillies Fans 1.51% 1.34x
Mid-Atlantic Voters 1.44% 1.34x
Washington DC Trip Planners 1.83% 1.33x
Philadelphia Trip Planners 1.34% 1.32x
Norfolk and Virginia Beach Trip Planners 1.99% 1.30x
Myrtle Beach Trip Planners 1.37% 1.28x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auntie Anne's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Topshop.

Location Composition Index
Topshop 0.33% 15.23x
Express Outlets 1.40% 13.99x
Charlotte Russe 4.24% 13.03x
Journeys 7.65% 12.96x
Johnston and Murphy 2.76% 12.94x
Hollister 5.28% 12.64x
Zumiez 8.44% 12.38x
Michael Kors 3.99% 12.23x
Aeropostale 5.48% 12.23x
Express 5.05% 12.07x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auntie Anne's audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.04% 3.03x
Men's Fashion Shopping 0.02% 2.12x
London Tourism & Events 0.04% 2.12x
Assorted Topics (Television, Origami, Men's Health) 0.02% 2.05x
Apartment & Community Real Estate Researchers 0.05% 2.03x
Germany Cluster 0.02% 2.02x
Turkey & Iran Cluster 0.05% 1.99x
Gadgets 0.05% 1.89x
France Online Music & Quiz Content Cluster 0.03% 1.88x
Quebec Vacation Research Cluster 0.03% 1.85x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female