Explore the Auntie Anne's Audience
Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 297.8 thousand unique devices whose actions qualify for the Auntie Anne's audience.
INTERESTS
The Auntie Anne's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Auntie Anne's audience is Pennsylvania County and Local Fair Visitors.
| Interest | Composition | Index |
| Pennsylvania County and Local Fair Visitors | 3.99% | 1.93x |
| Tracfone Customers | 0.02% | 1.79x |
| Penn State Nittany Lions Fans | 2.48% | 1.68x |
| Philadelphia Trip Planners | 1.96% | 1.64x |
| T-Mobile Customers | 0.08% | 1.62x |
| Mid-Range Grocery Shoppers | 2.59% | 1.55x |
| Northeastern Voters | 2.55% | 1.50x |
| Apartment Hunters | 2.45% | 1.48x |
| Movie Ticket Buyers | 2.48% | 1.46x |
| Renaissance Faire Visitors | 2.87% | 1.46x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Curious about what else the Auntie Anne's audience is interested in?
Sign Up
APPAREL RETAILERS
The Auntie Anne's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 2.18% | 14.90x |
| Charlotte Russe | 1.01% | 14.09x |
| Hollister | 7.80% | 13.73x |
| Zumiez | 9.68% | 13.55x |
| Journeys | 18.09% | 13.52x |
| Aeropostale | 11.05% | 13.45x |
| Forever 21 | 6.33% | 13.43x |
| Victoria's Secret | 17.95% | 13.30x |
| Express | 12.39% | 13.18x |
| Gymboree | 8.67% | 12.93x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Want to find more of the Auntie Anne's audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Auntie Anne's audience is Perfume, Makeup & Cosmetics.
| Content Affinity | Composition | Index |
| Perfume, Makeup & Cosmetics | 0.14% | 6.73x |
| French Education | 0.04% | 6.36x |
| Marijuana | 0.15% | 6.25x |
| Custom Gifts | 0.10% | 5.88x |
| Health & Safety Compliance | 0.08% | 5.42x |
| Bowling | 0.14% | 5.35x |
| Action Sports | 0.10% | 4.42x |
| Moving & Storage | 0.14% | 4.24x |
| Website Launchers | 0.08% | 3.62x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.07% | 3.58x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Want to see more of the Content Affinities the Auntie Anne's audience visits?
Sign Up
DEMOGRAPHICS
The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Auntie Anne's audience?
Sign Up