Dstillery Audiences

AUNTIE ANNE'S

Audience Size: 751 Thousand Devices

Explore the Auntie Anne's Audience

Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 751 thousand unique devices whose actions qualify for the Auntie Anne's audience.

Dstillery Crafted Audiences

INTERESTS

The Auntie Anne's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auntie Anne's audience is Home-Made Face Mask Researchers.

Interest Composition Index
Home-Made Face Mask Researchers 0.07% 3.28x
True Crime Podcast Listeners 0.03% 2.81x
Small Business COVID-19 Relief Researchers 0.07% 2.59x
Pennsylvania County and Local Fair Visitors 4.66% 2.04x
Mid-Range Grocery Shoppers 3.21% 1.80x
Tracfone Customers 0.02% 1.79x
Social Distancing Content Readers 0.04% 1.75x
Food Bank Researchers 1.19% 1.70x
T-Mobile Customers 0.08% 1.62x
Penn State Nittany Lions Fans 2.76% 1.56x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auntie Anne's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Hollister.

Location Composition Index
Hollister 8.43% 15.61x
Charlotte Russe 1.01% 14.34x
Zumiez 12.23% 14.25x
Forever 21 7.78% 14.14x
Journeys 17.22% 13.72x
Uniqlo 1.89% 13.66x
Aeropostale 10.36% 13.48x
Express 13.08% 13.39x
Express Outlets 1.52% 13.34x
Victoria's Secret 19.23% 13.15x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auntie Anne's audience is French Education.

Content Affinity Composition Index
French Education 0.04% 6.36x
Health & Safety Compliance 0.08% 5.42x
Marijuana 0.11% 4.94x
Free Online Game Players 0.19% 4.22x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.11% 3.50x
Illinois Education 0.07% 3.38x
Youth Educational Resources 0.11% 3.12x
Home Improvement Contractor 0.02% 2.97x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.07% 2.85x
French News & Gossip Cluster 0.07% 2.81x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female