Explore the Auntie Anne's Audience
Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 379 thousand unique devices whose actions qualify for the Auntie Anne's audience.
INTERESTS
The Auntie Anne's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Auntie Anne's audience is Hard Seltzer Aficionados.
| Interest | Composition | Index |
| Hard Seltzer Aficionados | 1.78% | 1.91x |
| Tracfone Customers | 0.02% | 1.79x |
| Pennsylvania County and Local Fair Visitors | 4.31% | 1.76x |
| T-Mobile Customers | 0.08% | 1.62x |
| Northeastern Voters | 3.13% | 1.59x |
| Mother's Day Celebrators | 2.17% | 1.58x |
| Nashville Activity Researchers | 2.09% | 1.56x |
| Curly Hair Care Shoppers | 2.54% | 1.55x |
| Involved Parents | 2.82% | 1.55x |
| Tutoring Resources Researchers | 2.65% | 1.54x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
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APPAREL RETAILERS
The Auntie Anne's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 1.61% | 15.17x |
| Hollister | 6.45% | 14.86x |
| Aeropostale | 8.84% | 14.72x |
| Journeys | 14.73% | 14.68x |
| Zumiez | 7.47% | 13.96x |
| Gymboree | 6.83% | 13.85x |
| Victoria's Secret | 14.46% | 13.83x |
| Forever 21 | 5.28% | 13.52x |
| Express | 9.49% | 13.49x |
| American Eagle Outfitters | 8.27% | 13.48x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Auntie Anne's audience is Marijuana.
| Content Affinity | Composition | Index |
| Marijuana | 0.15% | 6.25x |
| Custom Gifts | 0.10% | 5.88x |
| Health & Safety Compliance | 0.08% | 5.42x |
| Toys Shopping | 0.08% | 4.22x |
| Custom Printing | 0.08% | 3.77x |
| Website Launchers | 0.08% | 3.62x |
| Community Planning & Transportation | 0.08% | 3.33x |
| Canada Business Cluster | 0.08% | 3.33x |
| Education Cluster | 0.08% | 3.26x |
| Medical Supplies and Information | 0.06% | 3.16x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
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DEMOGRAPHICS
The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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