Dstillery Audiences

AUNTIE ANNE'S

Audience Size: 1.8 Million Devices

Explore the Auntie Anne's Audience

Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Auntie Anne's audience.

Dstillery Crafted Audiences

INTERESTS

The Auntie Anne's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auntie Anne's audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.03% 2.81x
Pantry Recipes Researchers 0.05% 2.70x
Republicans 3.35% 2.25x
Pennsylvania County and Local Fair Visitors 3.91% 1.99x
Northeastern Voters 3.05% 1.98x
Penn State Nittany Lions Fans 2.89% 1.94x
Tracfone Customers 0.02% 1.79x
T-Mobile Customers 0.08% 1.62x
Retired Government Employees 2.41% 1.61x
Federal Employee Benefits Researchers 2.38% 1.59x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auntie Anne's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 4.00% 13.77x
Hollister 11.80% 13.43x
Uniqlo 3.04% 12.29x
Forever 21 10.46% 12.01x
Zumiez 16.13% 11.83x
Express Outlets 2.12% 11.56x
Aeropostale 13.85% 11.56x
Express 15.56% 11.48x
Hugo Boss 6.38% 11.35x
Journeys 20.16% 11.14x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auntie Anne's audience is French Education.

Content Affinity Composition Index
French Education 0.04% 6.36x
Health & Safety Compliance 0.08% 5.42x
Canadian Lifestyle 0.19% 4.49x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.08% 4.48x
Canada Shopping - Lifestyle and Mommy Blogs 0.08% 3.52x
Auctions & Repossessions 0.13% 3.37x
Lacrosse College Athletics 0.13% 3.32x
Writing Resources 0.13% 3.17x
Canada Travel & Tourism 0.05% 3.12x
Poland Cluster 0.13% 3.01x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male