Dstillery Audiences

AUNTIE ANNE'S

Audience Size: 658.3 Thousand Devices

Explore the Auntie Anne's Audience

Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 658.3 thousand unique devices whose actions qualify for the Auntie Anne's audience.

Dstillery Crafted Audiences

INTERESTS

The Auntie Anne's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auntie Anne's audience is Tracfone Customers.

Interest Composition Index
Tracfone Customers 0.02% 1.79x
T-Mobile Customers 0.08% 1.62x
Charitable Organization Researchers 1.09% 1.52x
Winter Apparel Shoppers 2.02% 1.51x
Snowboard Enthusiasts 1.71% 1.48x
Readers of Puerto Rican Content 2.46% 1.46x
Web Design Researchers 2.08% 1.44x
Online Content Creators 1.18% 1.44x
Renaissance Faire Visitors 2.55% 1.43x
Emoji Researchers 2.08% 1.43x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auntie Anne's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Express Outlets.

Location Composition Index
Express Outlets 2.70% 5.75x
Hollister 11.58% 5.61x
Abercrombie & Fitch 1.06% 5.57x
Journeys 25.15% 5.46x
Zumiez 13.47% 5.42x
Aeropostale 15.45% 5.39x
Forever 21 10.13% 5.38x
Express 16.70% 5.13x
Victoria's Secret 25.06% 5.08x
Gymboree 11.88% 5.07x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auntie Anne's audience is Marijuana.

Content Affinity Composition Index
Marijuana 0.15% 6.25x
Custom Gifts 0.10% 5.88x
Health & Safety Compliance 0.08% 5.42x
Medical & Pharmaceutical Scholarship 0.04% 3.83x
Promo Codes 0.06% 3.62x
Illinois Education 0.08% 3.13x
Diet & Weight Loss 0.06% 3.01x
New Parents 0.06% 2.98x
Home Improvement Contractor 0.02% 2.97x
Lawns & Pest Control 0.03% 2.81x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female