Dstillery Audiences

AUNTIE ANNE'S

Audience Size: 2.7 Million Devices

Explore the Auntie Anne's Audience

Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Auntie Anne's audience.

Dstillery Crafted Audiences

INTERESTS

The Auntie Anne's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auntie Anne's audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.02% 1.85x
Penn State Nittany Lions Fans 2.26% 1.50x
Fort Lauderdale Trip Planners 3.34% 1.48x
Burger Enthusiast 0.20% 1.46x
Caribbean Trip Planners 2.75% 1.44x
Readers of Jamaican Content 2.31% 1.44x
Philadelphia Phillies Fans 2.94% 1.43x
Miami Trip Planners 2.86% 1.42x
New York City Events Researchers 2.44% 1.41x
Readers of Puerto Rican Content 2.59% 1.41x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auntie Anne's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 10.73% 11.67x
Hollister 9.98% 11.48x
Express Outlets 2.24% 10.81x
Aeropostale 12.04% 10.42x
Zumiez 14.25% 10.20x
Express 11.80% 10.07x
Uniqlo 3.00% 9.93x
Gymboree 9.88% 9.80x
Abercrombie & Fitch 5.15% 9.71x
Coach 10.48% 9.70x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auntie Anne's audience is Quebec Hunting & Outdoors Cluster.

Content Affinity Composition Index
Quebec Hunting & Outdoors Cluster 0.02% 6.63x
Canada Online Shopping Cluster 0.03% 3.08x
Fashion & Cosmetics 0.01% 2.75x
French Education 0.01% 2.60x
Canada Job Seekers Cluster 0.01% 2.40x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 2.34x
Canadian Lifestyle 0.03% 2.27x
Local & Travel England - Northern England 0.01% 2.18x
Illinois Education 0.11% 2.15x
Franchising 0.03% 2.12x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male