Dstillery Audiences

AUNTIE ANNE'S

Audience Size: 192.3 Thousand Devices

Explore the Auntie Anne's Audience

Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 192.3 thousand unique devices whose actions qualify for the Auntie Anne's audience.

Dstillery Crafted Audiences

INTERESTS

The Auntie Anne's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Auntie Anne's audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.31% 2.16x
Voice Over Internet Protocol (VoIP) Users 4.21% 1.85x
Tracfone Customers 0.02% 1.79x
Study Abroad Researchers 2.36% 1.63x
T-Mobile Customers 0.08% 1.62x
Philadelphia 76ers Fans 3.18% 1.53x
Pennsylvania County and Local Fair Visitors 3.69% 1.51x
Disney Fans 3.59% 1.50x
World Cup Apparel Shoppers 3.18% 1.50x
First Responders 3.38% 1.50x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Auntie Anne's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Express Outlets.

Location Composition Index
Express Outlets 2.06% 15.10x
Charlotte Russe 1.02% 14.32x
Forever 21 6.54% 13.57x
Aeropostale 11.71% 13.53x
Zumiez 9.95% 13.51x
Hollister 8.22% 13.28x
Journeys 18.95% 13.26x
Victoria's Secret 18.49% 13.19x
Gymboree 8.72% 13.19x
Express 12.95% 13.12x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Auntie Anne's audience is French Education.

Content Affinity Composition Index
French Education 0.04% 6.36x
Marijuana 0.15% 6.25x
Bags & Luggage 0.25% 5.93x
Custom Gifts 0.10% 5.88x
Health & Safety Compliance 0.08% 5.42x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.41% 3.97x
Website Launchers 0.08% 3.62x
Peru Media 0.25% 3.61x
New England Universities 0.31% 3.21x
Illinois Education 0.08% 3.13x
Composition Percentage: The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female