Explore the Auntie Anne's Audience
Below you'll find more information about the Auntie Anne's audience, broken down in different categories based on their digital and physical behaviors. These are 492.9 thousand unique devices whose actions qualify for the Auntie Anne's audience.
INTERESTS
The Auntie Anne's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Auntie Anne's audience is Orlando Trip Planners.
| Interest | Composition | Index |
| Orlando Trip Planners | 2.24% | 1.61x |
| Palm Beach Trip Planners | 1.74% | 1.45x |
| Caribbean Trip Planners | 1.74% | 1.44x |
| Florida Atlantic Coast Trip Planners | 1.82% | 1.43x |
| Fort Lauderdale Trip Planners | 1.91% | 1.42x |
| Readers of Caribbean Content | 1.98% | 1.41x |
| Myrtle Beach Trip Planners | 1.54% | 1.36x |
| Readers of Puerto Rican Content | 1.49% | 1.35x |
| Colombia Trip Planners | 2.02% | 1.35x |
| Miami Trip Planners | 1.53% | 1.34x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Interest attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
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APPAREL RETAILERS
The Auntie Anne's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Auntie Anne's audience is Journeys.
| Location | Composition | Index |
| Journeys | 5.46% | 25.62x |
| Express | 4.42% | 23.76x |
| Hollister | 2.98% | 23.74x |
| Express Outlets | 0.67% | 23.63x |
| Charlotte Russe | 3.59% | 22.75x |
| Eddie Bauer | 1.85% | 19.61x |
| Aeropostale | 5.32% | 19.12x |
| Zumiez | 4.32% | 18.31x |
| American Eagle Outfitters | 7.28% | 18.22x |
| Michael Kors | 2.34% | 16.72x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Location attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Auntie Anne's audience is Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet).
| Content Affinity | Composition | Index |
| Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) | 0.09% | 2.25x |
| Meeting Planning & Hotels | 0.07% | 2.07x |
| Canadian Healthcare | 0.08% | 2.04x |
| Philadelphia Cluster | 1.09% | 1.98x |
| LGBTQ Advocacy | 0.81% | 1.91x |
| Caribbean Cluster | 0.22% | 1.87x |
| New Jersey Travel Location Cluster | 0.63% | 1.85x |
| Memphis News | 0.13% | 1.84x |
| Instagram Management | 0.08% | 1.74x |
| Arabic News | 0.13% | 1.73x |
Composition Percentage:
The overlap percentage between the Auntie Anne's audience and the Content Affinity attribute.
Index: A comparison of the Auntie Anne's audience to the internet population.
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DEMOGRAPHICS
The Auntie Anne's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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