Explore the AutoZone Audience
Below you'll find more information about the AutoZone audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the AutoZone audience.
INTERESTS
The AutoZone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AutoZone audience is Boost Mobile Customers.
| Interest | Composition | Index |
| Boost Mobile Customers | 0.02% | 3.35x |
| Tracfone Customers | 0.02% | 2.26x |
| Truck Shoppers | 4.15% | 1.48x |
| Dodge Vehicle Shoppers | 4.14% | 1.46x |
| Buick Vehicle Shoppers | 4.28% | 1.44x |
| Diesel Vehicle Shoppers | 3.89% | 1.43x |
| Small Business Administration Cares Act Researchers | 0.03% | 1.42x |
| Michigan County and Local Fair Visitors | 4.63% | 1.42x |
| Auto Body Shoppers | 4.01% | 1.41x |
| Automotive Auctions Enthusiasts | 4.08% | 1.41x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Interest attribute.
Index: A comparison of the AutoZone audience to the internet population.
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APPAREL RETAILERS
The AutoZone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AutoZone audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.38% | 5.52x |
| Carhartt | 26.09% | 4.26x |
| Lane Bryant | 2.66% | 4.09x |
| Charlotte Russe | 0.31% | 4.03x |
| Abercrombie & Fitch | 0.26% | 4.02x |
| Belk | 0.78% | 3.90x |
| Dressbarn | 2.08% | 3.87x |
| The Childrens Place | 4.66% | 3.80x |
| Aeropostale | 3.16% | 3.78x |
| Old Navy | 4.71% | 3.74x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Location attribute.
Index: A comparison of the AutoZone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AutoZone audience is Men's Fashion Shopping.
| Content Affinity | Composition | Index |
| Men's Fashion Shopping | 0.01% | 3.50x |
| Costumes | 0.04% | 3.40x |
| Active Lifestyle Enthusiasts | 0.01% | 3.20x |
| Alternative Streaming Services | 0.02% | 2.92x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.03% | 2.57x |
| Flower Shopping | 0.05% | 2.39x |
| Canadian Lifestyle | 0.01% | 2.34x |
| Texas Sporting & Outdoors Cluster | 0.01% | 2.27x |
| Electronic Document Assembly | 0.02% | 2.26x |
| Auctions & Repossessions | 0.08% | 2.13x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Content Affinity attribute.
Index: A comparison of the AutoZone audience to the internet population.
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DEMOGRAPHICS
The AutoZone audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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