Dstillery Audiences

AUTOZONE

Audience Size: 731.8 Thousand Devices

Explore the AutoZone Audience

Below you'll find more information about the AutoZone audience, broken down in different categories based on their digital and physical behaviors. These are 731.8 thousand unique devices whose actions qualify for the AutoZone audience.

Dstillery Crafted Audiences

INTERESTS

The AutoZone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AutoZone audience is Boost Mobile Customers.

Interest Composition Index
Boost Mobile Customers 0.02% 3.35x
Tracfone Customers 0.02% 2.26x
Food Bank Researchers 1.27% 1.68x
Honda Vehicle Shoppers 3.19% 1.49x
Truck Shoppers 3.86% 1.43x
Model Aircraft and Rocket Hobbyists 3.94% 1.43x
Tire Shoppers 3.16% 1.41x
Ford Vehicle Shoppers 3.08% 1.41x
Automotive Service Professionals 3.62% 1.38x
Welding Tools and Supplies Shoppers 3.24% 1.37x
Composition Percentage: The overlap percentage between the AutoZone audience and the Interest attribute.
Index: A comparison of the AutoZone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AutoZone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AutoZone audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 6.48x
Lorna Jane 0.09% 4.03x
Abercrombie & Fitch 0.17% 3.81x
Express Outlets 0.50% 3.69x
Maurices 4.68% 3.32x
Aeropostale 2.85% 3.29x
Lane Bryant 2.49% 3.26x
Buckle 3.11% 3.21x
Forever 21 1.52% 3.16x
Journeys 4.49% 3.13x
Composition Percentage: The overlap percentage between the AutoZone audience and the Location attribute.
Index: A comparison of the AutoZone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AutoZone audience is Book Publishers.

Content Affinity Composition Index
Book Publishers 0.14% 6.25x
Youth Educational Resources 0.04% 3.80x
Diamonds & Precious Metals 0.05% 3.40x
Bulgaria Cluster 0.02% 3.34x
Visa & Immigration 0.04% 3.22x
Motorcycle Racing Researchers 0.16% 3.22x
Active Lifestyle Enthusiasts 0.01% 3.20x
Winnipeg Canada News 0.02% 3.18x
Recreational Motor Sport Enthusiasts 0.32% 3.14x
Car Keys, Locks & Remotes 0.11% 3.13x
Composition Percentage: The overlap percentage between the AutoZone audience and the Content Affinity attribute.
Index: A comparison of the AutoZone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AutoZone audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female