Dstillery Audiences

AUTOZONE

Audience Size: 3.6 Million Devices

Explore the AutoZone Audience

Below you'll find more information about the AutoZone audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the AutoZone audience.

Dstillery Crafted Audiences

INTERESTS

The AutoZone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AutoZone audience is Boost Mobile Customers.

Interest Composition Index
Boost Mobile Customers 0.02% 3.35x
Tracfone Customers 0.02% 2.26x
Texas County and Local Fair Visitors 3.60% 1.33x
Readers of Honduran Content 2.78% 1.26x
Readers of Mexican Content 3.04% 1.24x
Holiday Season Sporting Goods Deal Shoppers 2.53% 1.23x
St. Louis Trip Planners 3.58% 1.23x
Texas State Fairs 3.45% 1.23x
Buick Vehicle Shoppers 3.70% 1.22x
Automotive Auctions Enthusiasts 3.50% 1.22x
Composition Percentage: The overlap percentage between the AutoZone audience and the Interest attribute.
Index: A comparison of the AutoZone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AutoZone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AutoZone audience is Maurices.

Location Composition Index
Maurices 5.91% 1.90x
Lane Bryant 3.37% 1.86x
Carhartt 29.06% 1.86x
Aeropostale 3.32% 1.84x
Forever 21 2.26% 1.82x
Zumiez 2.97% 1.82x
Charlotte Russe 0.28% 1.79x
Buckle 3.70% 1.78x
Abercrombie & Fitch 0.23% 1.78x
Dressbarn 2.70% 1.77x
Composition Percentage: The overlap percentage between the AutoZone audience and the Location attribute.
Index: A comparison of the AutoZone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AutoZone audience is Eye Health & Vision.

Content Affinity Composition Index
Eye Health & Vision 0.02% 4.48x
Active Lifestyle Enthusiasts 0.01% 3.20x
Scuba Diving 0.01% 2.99x
Human Resources & Employee Management 0.01% 2.72x
Cheerleading 0.01% 2.32x
Virginia Athletics 0.02% 2.28x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.01% 2.18x
Music Education 0.02% 2.15x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 2.10x
Machines & Industrial Supplies 0.01% 2.10x
Composition Percentage: The overlap percentage between the AutoZone audience and the Content Affinity attribute.
Index: A comparison of the AutoZone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AutoZone audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female