Dstillery Audiences

AUTOZONE

Audience Size: 5.1 Million Devices

Explore the AutoZone Audience

Below you'll find more information about the AutoZone audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the AutoZone audience.

Dstillery Crafted Audiences

INTERESTS

The AutoZone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AutoZone audience is Automotive Auctions Enthusiasts.

Interest Composition Index
Automotive Auctions Enthusiasts 3.13% 1.39x
Readers of Honduran Content 2.53% 1.37x
Auto Body Shoppers 3.02% 1.35x
Cadillac Vehicle Shoppers 3.07% 1.35x
Readers of El Salvadoran Content 2.73% 1.35x
Truck Shoppers 3.00% 1.33x
Cabin Rental Researchers 3.21% 1.32x
Dodge Vehicle Shoppers 2.95% 1.32x
Readers of Mexican Content 2.72% 1.32x
Readers of Guatemalan Content 2.55% 1.32x
Composition Percentage: The overlap percentage between the AutoZone audience and the Interest attribute.
Index: A comparison of the AutoZone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AutoZone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AutoZone audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.85% 4.39x
Lane Bryant 4.28% 4.28x
Joe's Jeans 0.20% 4.15x
Carhartt 16.08% 4.14x
Aeropostale 5.79% 4.09x
Express Outlets 0.92% 4.06x
Belk 1.17% 4.06x
Abercrombie & Fitch 1.30% 4.06x
Lorna Jane 0.43% 4.05x
The Childrens Place 8.16% 4.01x
Composition Percentage: The overlap percentage between the AutoZone audience and the Location attribute.
Index: A comparison of the AutoZone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AutoZone audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.04% 1.91x
Motorsports 0.14% 1.86x
Audio Clips & Sound Effects 0.06% 1.80x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 1.77x
Franco-African Cluster 0.01% 1.74x
Texas Sporting & Outdoors Cluster 0.02% 1.73x
Memphis News 0.18% 1.72x
Central California Cluster 0.69% 1.71x
Mexico Cluster 0.68% 1.70x
Auto Enthusiast Information Researchers 0.78% 1.62x
Composition Percentage: The overlap percentage between the AutoZone audience and the Content Affinity attribute.
Index: A comparison of the AutoZone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AutoZone audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female