Explore the AutoZone Audience
Below you'll find more information about the AutoZone audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the AutoZone audience.
INTERESTS
The AutoZone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AutoZone audience is Boost Mobile Customers.
| Interest | Composition | Index |
| Boost Mobile Customers | 0.02% | 3.35x |
| Tracfone Customers | 0.02% | 2.26x |
| Spanish Language Learners | 0.80% | 1.36x |
| Home Interior Design Enthusiasts | 0.59% | 1.34x |
| Engagement Ring Shoppers | 0.47% | 1.30x |
| Travel Guide and Review Readers | 0.61% | 1.29x |
| Orthodontics Researchers | 0.36% | 1.29x |
| True Crime Podcast Listeners | 0.39% | 1.26x |
| Utility Workwear Shoppers | 0.52% | 1.24x |
| Santa Monica Trip Planners | 1.14% | 1.24x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Interest attribute.
Index: A comparison of the AutoZone audience to the internet population.
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APPAREL RETAILERS
The AutoZone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AutoZone audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.41% | 4.06x |
| Lane Bryant | 0.88% | 4.05x |
| Calvin Klein | 0.12% | 3.99x |
| Mens Wearhouse | 1.50% | 3.81x |
| Express | 1.52% | 3.78x |
| Forever 21 | 0.56% | 3.77x |
| Hollister | 0.69% | 3.72x |
| Journeys | 2.02% | 3.71x |
| Aeropostale | 1.29% | 3.70x |
| Dressbarn | 1.00% | 3.67x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Location attribute.
Index: A comparison of the AutoZone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AutoZone audience is English as a Second Language.
| Content Affinity | Composition | Index |
| English as a Second Language | 0.02% | 3.80x |
| Malaya | 0.03% | 3.59x |
| College Sports | 0.02% | 3.25x |
| Active Lifestyle Enthusiasts | 0.01% | 3.20x |
| Startup Investment | 0.03% | 3.10x |
| Foreign Language Education | 0.02% | 3.06x |
| Canada Online Shopping Cluster | 0.01% | 3.05x |
| Celebrity Gossip | 0.03% | 3.01x |
| Canada Consumer Product Cluster | 0.01% | 2.99x |
| Personal Finance Researchers | 0.03% | 2.93x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Content Affinity attribute.
Index: A comparison of the AutoZone audience to the internet population.
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DEMOGRAPHICS
The AutoZone audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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