Dstillery Audiences

AUTOZONE

Audience Size: 4.7 Million Devices

Explore the AutoZone Audience

Below you'll find more information about the AutoZone audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the AutoZone audience.

Dstillery Crafted Audiences

INTERESTS

The AutoZone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AutoZone audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.42x
Readers of El Salvadoran Content 1.92% 1.42x
Readers of Honduran Content 4.04% 1.39x
Readers of Mexican Content 1.97% 1.37x
Hip Hop Fans 1.67% 1.37x
Automotive Auctions Enthusiasts 1.74% 1.36x
Readers of Guatemalan Content 1.82% 1.34x
Auto Body Shoppers 1.69% 1.31x
Readers of Dominican Republic Content 1.78% 1.29x
Readers of Caribbean Content 1.90% 1.28x
Composition Percentage: The overlap percentage between the AutoZone audience and the Interest attribute.
Index: A comparison of the AutoZone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AutoZone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AutoZone audience is Aeropostale.

Location Composition Index
Aeropostale 2.31% 5.30x
Express Outlets 0.29% 5.27x
Belk 1.17% 5.20x
Hollister 1.32% 5.16x
Charlotte Russe 1.37% 5.15x
Dressbarn 2.73% 4.93x
Zumiez 2.06% 4.85x
Lane Bryant 2.99% 4.82x
Journeys 2.06% 4.74x
Abercrombie & Fitch 1.96% 4.71x
Composition Percentage: The overlap percentage between the AutoZone audience and the Location attribute.
Index: A comparison of the AutoZone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AutoZone audience is Assorted Topics (Self Improvement, Easy Money, Digital Currency).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.00% 1.95x
Memphis News 0.13% 1.90x
Survey Websites 0.01% 1.80x
Consumer Rewards 0.06% 1.78x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 1.75x
Central California Cluster 0.39% 1.68x
Mexico Cluster 0.44% 1.68x
Assorted Topics (Animals, Clothing, Events, Education) 0.00% 1.62x
Gossip & Entertainment 0.27% 1.61x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.01% 1.55x
Composition Percentage: The overlap percentage between the AutoZone audience and the Content Affinity attribute.
Index: A comparison of the AutoZone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AutoZone audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female