Explore the AutoZone Audience
Below you'll find more information about the AutoZone audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the AutoZone audience.
INTERESTS
The AutoZone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AutoZone audience is Boost Mobile Customers.
| Interest | Composition | Index |
| Boost Mobile Customers | 0.02% | 3.35x |
| Tracfone Customers | 0.02% | 2.26x |
| Truck Shoppers | 3.84% | 1.39x |
| Corvette Enthusiasts | 3.36% | 1.34x |
| Dodge Vehicle Shoppers | 3.59% | 1.33x |
| Diesel Vehicle Shoppers | 3.82% | 1.33x |
| Truck Drivers | 3.63% | 1.31x |
| Automotive Auctions Enthusiasts | 4.28% | 1.30x |
| Model Aircraft and Rocket Hobbyists | 3.63% | 1.30x |
| Quads and ATV Enthusiasts | 3.95% | 1.29x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Interest attribute.
Index: A comparison of the AutoZone audience to the internet population.
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APPAREL RETAILERS
The AutoZone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AutoZone audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 7.03x |
| Express Outlets | 0.31% | 3.66x |
| Topshop | 0.01% | 3.12x |
| Carhartt | 18.22% | 3.10x |
| Maurices | 2.64% | 3.09x |
| Lane Bryant | 1.34% | 3.00x |
| Aeropostale | 1.49% | 2.96x |
| Buckle | 1.67% | 2.91x |
| Journeys | 2.41% | 2.90x |
| Gymboree | 1.13% | 2.86x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Location attribute.
Index: A comparison of the AutoZone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AutoZone audience is Eye Health & Vision.
| Content Affinity | Composition | Index |
| Eye Health & Vision | 0.04% | 3.97x |
| Dental Health | 0.07% | 3.82x |
| Italy Cluster | 0.03% | 3.65x |
| Yard Structures | 0.03% | 3.65x |
| Hobby Vehicles | 0.05% | 3.36x |
| Visa & Immigration | 0.04% | 3.22x |
| Active Lifestyle Enthusiasts | 0.01% | 3.20x |
| Youth Educational Resources | 0.03% | 3.11x |
| Natural Diet & Supplement Researchers | 0.05% | 3.10x |
| Engineering | 0.04% | 3.05x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Content Affinity attribute.
Index: A comparison of the AutoZone audience to the internet population.
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DEMOGRAPHICS
The AutoZone audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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