Explore the AutoZone Audience
Below you'll find more information about the AutoZone audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the AutoZone audience.
INTERESTS
The AutoZone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AutoZone audience is Boost Mobile Customers.
| Interest | Composition | Index |
| Boost Mobile Customers | 0.02% | 3.35x |
| Tracfone Customers | 0.02% | 2.26x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.08% | 1.98x |
| Michigan County and Local Fair Visitors | 3.80% | 1.43x |
| Houston Activity Researchers | 1.06% | 1.38x |
| Flower Delivery Shoppers | 0.74% | 1.38x |
| Houston Trip Planners | 1.68% | 1.35x |
| Women's Health Researchers | 0.49% | 1.32x |
| Online Payroll Services Users | 1.87% | 1.31x |
| Healthy Diet Recipe Researchers | 0.74% | 1.30x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Interest attribute.
Index: A comparison of the AutoZone audience to the internet population.
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APPAREL RETAILERS
The AutoZone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AutoZone audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 12.09% | 3.62x |
| Lane Bryant | 1.32% | 3.26x |
| Dressbarn | 1.07% | 3.08x |
| Buckle | 1.68% | 3.05x |
| Mens Wearhouse | 1.83% | 3.04x |
| Belk | 0.47% | 3.02x |
| Maurices | 2.63% | 2.99x |
| The Childrens Place | 1.71% | 2.96x |
| Hollister | 0.96% | 2.91x |
| Aeropostale | 1.47% | 2.90x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Location attribute.
Index: A comparison of the AutoZone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AutoZone audience is Vancouver British Columbia Research Cluster.
| Content Affinity | Composition | Index |
| Vancouver British Columbia Research Cluster | 0.02% | 4.44x |
| Healthcare Jobs | 0.02% | 3.94x |
| Survival Guides | 0.02% | 3.86x |
| Electrical Engineering | 0.02% | 3.76x |
| Roleplay & Fantasy Games | 0.01% | 3.73x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.02% | 3.60x |
| Police Gear | 0.02% | 3.60x |
| Education Cluster | 0.02% | 3.25x |
| Active Lifestyle Enthusiasts | 0.01% | 3.20x |
| Philanthropy - Charities & Fundraising | 0.02% | 3.11x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Content Affinity attribute.
Index: A comparison of the AutoZone audience to the internet population.
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DEMOGRAPHICS
The AutoZone audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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