Dstillery Audiences

AUTOZONE

Audience Size: 5.7 Million Devices

Explore the AutoZone Audience

Below you'll find more information about the AutoZone audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the AutoZone audience.

Dstillery Crafted Audiences

INTERESTS

The AutoZone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AutoZone audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.42x
Automotive Auctions Enthusiasts 2.96% 1.30x
Dodge Vehicle Shoppers 2.85% 1.28x
Readers of Mexican Content 2.47% 1.26x
Auto Body Shoppers 2.95% 1.25x
Readers of Honduran Content 2.23% 1.22x
Diesel Vehicle Shoppers 2.70% 1.22x
Truck Shoppers 2.81% 1.21x
Camaro Enthusiasts 2.68% 1.20x
Muscle Car Shoppers 2.52% 1.20x
Composition Percentage: The overlap percentage between the AutoZone audience and the Interest attribute.
Index: A comparison of the AutoZone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AutoZone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AutoZone audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.96% 3.99x
Express Outlets 0.74% 3.95x
Lane Bryant 3.50% 3.88x
Aeropostale 3.45% 3.88x
Buckle 3.78% 3.84x
Zumiez 4.70% 3.83x
Hollister 2.81% 3.82x
Belk 0.82% 3.79x
Journeys 3.65% 3.72x
Gymboree 2.93% 3.71x
Composition Percentage: The overlap percentage between the AutoZone audience and the Location attribute.
Index: A comparison of the AutoZone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AutoZone audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.16x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 1.83x
Texas Off-Roading 0.01% 1.59x
Memphis News 0.16% 1.55x
Niche Dating Websites 0.40% 1.49x
Central California Cluster 0.57% 1.47x
Mexico Cluster 0.59% 1.45x
Classic Car Enthusiasts 1.34% 1.43x
New Mexico News 0.78% 1.41x
Texas News 1.18% 1.38x
Composition Percentage: The overlap percentage between the AutoZone audience and the Content Affinity attribute.
Index: A comparison of the AutoZone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AutoZone audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female