Dstillery Audiences

AUTOZONE

Audience Size: 2.4 Million Devices

Explore the AutoZone Audience

Below you'll find more information about the AutoZone audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the AutoZone audience.

Dstillery Crafted Audiences

INTERESTS

The AutoZone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AutoZone audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 1.78% 1.38x
Automotive Auctions Enthusiasts 1.61% 1.38x
Readers of El Salvadoran Content 1.79% 1.33x
Readers of Honduran Content 3.98% 1.31x
Auto Body Shoppers 1.53% 1.29x
Readers of Mexican Content 1.88% 1.28x
Readers of Guatemalan Content 1.75% 1.27x
Santa Cruz Trip Planners 1.50% 1.25x
Readers of Dominican Republic Content 1.80% 1.24x
Wig Shoppers 1.36% 1.23x
Composition Percentage: The overlap percentage between the AutoZone audience and the Interest attribute.
Index: A comparison of the AutoZone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AutoZone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AutoZone audience is Hollister.

Location Composition Index
Hollister 0.75% 5.66x
Charlotte Russe 0.90% 5.46x
Aeropostale 1.62% 5.34x
Express Outlets 0.16% 5.31x
Zumiez 1.31% 5.26x
Journeys 1.17% 5.15x
Belk 0.77% 5.14x
Dressbarn 1.68% 5.13x
Lane Bryant 1.81% 5.07x
Lorna Jane 0.22% 5.06x
Composition Percentage: The overlap percentage between the AutoZone audience and the Location attribute.
Index: A comparison of the AutoZone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AutoZone audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.02% 1.76x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.04% 1.72x
Niche Dating Websites 0.28% 1.71x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) 0.04% 1.71x
Memphis News 0.11% 1.66x
Central California Cluster 0.38% 1.66x
Los Angeles Cluster 0.05% 1.59x
Gossip & Entertainment 0.25% 1.51x
Online Learning 0.02% 1.50x
Assorted Topics #11298 (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.01% 1.48x
Composition Percentage: The overlap percentage between the AutoZone audience and the Content Affinity attribute.
Index: A comparison of the AutoZone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AutoZone audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female