Dstillery Audiences

AUTOZONE

Audience Size: 2.6 Million Devices

Explore the AutoZone Audience

Below you'll find more information about the AutoZone audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the AutoZone audience.

Dstillery Crafted Audiences

INTERESTS

The AutoZone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AutoZone audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.42x
Readers of Honduran Content 2.60% 1.41x
Readers of Mexican Content 2.70% 1.38x
Automotive Auctions Enthusiasts 2.95% 1.38x
Hip Hop Fans 2.99% 1.36x
Readers of El Salvadoran Content 2.55% 1.36x
Truck Shoppers 2.81% 1.35x
Auto Body Shoppers 2.96% 1.33x
Dodge Vehicle Shoppers 2.77% 1.33x
Diesel Vehicle Shoppers 2.71% 1.32x
Composition Percentage: The overlap percentage between the AutoZone audience and the Interest attribute.
Index: A comparison of the AutoZone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AutoZone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AutoZone audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 3.65% 3.97x
Lane Bryant 3.70% 3.88x
Aeropostale 4.48% 3.87x
Express Outlets 0.80% 3.85x
Hollister 3.28% 3.78x
Zumiez 5.25% 3.76x
Topshop 0.33% 3.76x
The Childrens Place 6.55% 3.75x
Carhartt 1.42% 3.74x
Buckle 4.22% 3.73x
Composition Percentage: The overlap percentage between the AutoZone audience and the Location attribute.
Index: A comparison of the AutoZone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AutoZone audience is Active Lifestyle Enthusiasts.

Content Affinity Composition Index
Active Lifestyle Enthusiasts 0.01% 2.13x
Chat Rooms 0.03% 2.03x
Texas Off-Roading 0.01% 1.85x
Spanish Lifestyle & Health 0.10% 1.77x
Memphis News 0.17% 1.73x
Central California Cluster 0.65% 1.68x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 1.65x
General Interest 0.02% 1.63x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 1.62x
Southern California Cluster 0.06% 1.61x
Composition Percentage: The overlap percentage between the AutoZone audience and the Content Affinity attribute.
Index: A comparison of the AutoZone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AutoZone audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female