Explore the AutoZone Audience
Below you'll find more information about the AutoZone audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the AutoZone audience.
INTERESTS
The AutoZone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AutoZone audience is Boost Mobile Customers.
| Interest | Composition | Index |
| Boost Mobile Customers | 0.02% | 3.35x |
| Tracfone Customers | 0.02% | 2.26x |
| Muscle Car Shoppers | 3.63% | 1.35x |
| Truck Shoppers | 3.51% | 1.34x |
| Cadillac Vehicle Shoppers | 3.53% | 1.33x |
| Buick Vehicle Shoppers | 3.58% | 1.32x |
| Ohio County and Local Fair Visitors | 4.00% | 1.32x |
| Automotive Auctions Enthusiasts | 3.54% | 1.29x |
| True Crime Podcast Listeners | 0.09% | 1.29x |
| Cabin Rental Researchers | 4.13% | 1.28x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Interest attribute.
Index: A comparison of the AutoZone audience to the internet population.
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APPAREL RETAILERS
The AutoZone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AutoZone audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.33% | 3.48x |
| Maurices | 3.69% | 3.41x |
| Aeropostale | 1.60% | 3.31x |
| Carhartt | 30.25% | 3.31x |
| Lane Bryant | 2.00% | 3.29x |
| Gymboree | 1.36% | 3.29x |
| Mens Wearhouse | 3.14% | 3.24x |
| Old Navy | 3.42% | 3.20x |
| Journeys | 2.55% | 3.18x |
| Victoria's Secret | 2.52% | 3.11x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Location attribute.
Index: A comparison of the AutoZone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AutoZone audience is Right Wing Blogs - Political Activism.
| Content Affinity | Composition | Index |
| Right Wing Blogs - Political Activism | 0.07% | 5.28x |
| Winnipeg Canada News | 0.03% | 4.53x |
| General Interest | 0.02% | 3.67x |
| Alternative Movie Streaming | 0.02% | 3.52x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 3.39x |
| Active Lifestyle Enthusiasts | 0.01% | 3.20x |
| Chat Rooms | 0.02% | 2.98x |
| Survival Guides | 0.04% | 2.96x |
| Marijuana | 0.05% | 2.78x |
| Cosmetics Business | 0.02% | 2.73x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Content Affinity attribute.
Index: A comparison of the AutoZone audience to the internet population.
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DEMOGRAPHICS
The AutoZone audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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