Explore the AutoZone Audience
Below you'll find more information about the AutoZone audience, broken down in different categories based on their digital and physical behaviors. These are 731.8 thousand unique devices whose actions qualify for the AutoZone audience.
INTERESTS
The AutoZone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AutoZone audience is Boost Mobile Customers.
| Interest | Composition | Index |
| Boost Mobile Customers | 0.02% | 3.35x |
| Tracfone Customers | 0.02% | 2.26x |
| Food Bank Researchers | 1.27% | 1.68x |
| Honda Vehicle Shoppers | 3.19% | 1.49x |
| Truck Shoppers | 3.86% | 1.43x |
| Model Aircraft and Rocket Hobbyists | 3.94% | 1.43x |
| Tire Shoppers | 3.16% | 1.41x |
| Ford Vehicle Shoppers | 3.08% | 1.41x |
| Automotive Service Professionals | 3.62% | 1.38x |
| Welding Tools and Supplies Shoppers | 3.24% | 1.37x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Interest attribute.
Index: A comparison of the AutoZone audience to the internet population.
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APPAREL RETAILERS
The AutoZone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AutoZone audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 6.48x |
| Lorna Jane | 0.09% | 4.03x |
| Abercrombie & Fitch | 0.17% | 3.81x |
| Express Outlets | 0.50% | 3.69x |
| Maurices | 4.68% | 3.32x |
| Aeropostale | 2.85% | 3.29x |
| Lane Bryant | 2.49% | 3.26x |
| Buckle | 3.11% | 3.21x |
| Forever 21 | 1.52% | 3.16x |
| Journeys | 4.49% | 3.13x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Location attribute.
Index: A comparison of the AutoZone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AutoZone audience is Book Publishers.
| Content Affinity | Composition | Index |
| Book Publishers | 0.14% | 6.25x |
| Youth Educational Resources | 0.04% | 3.80x |
| Diamonds & Precious Metals | 0.05% | 3.40x |
| Bulgaria Cluster | 0.02% | 3.34x |
| Visa & Immigration | 0.04% | 3.22x |
| Motorcycle Racing Researchers | 0.16% | 3.22x |
| Active Lifestyle Enthusiasts | 0.01% | 3.20x |
| Winnipeg Canada News | 0.02% | 3.18x |
| Recreational Motor Sport Enthusiasts | 0.32% | 3.14x |
| Car Keys, Locks & Remotes | 0.11% | 3.13x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Content Affinity attribute.
Index: A comparison of the AutoZone audience to the internet population.
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DEMOGRAPHICS
The AutoZone audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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