Explore the AutoZone Audience
Below you'll find more information about the AutoZone audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the AutoZone audience.
INTERESTS
The AutoZone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AutoZone audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.42x |
| Readers of Honduran Content | 2.60% | 1.41x |
| Readers of Mexican Content | 2.70% | 1.38x |
| Automotive Auctions Enthusiasts | 2.95% | 1.38x |
| Hip Hop Fans | 2.99% | 1.36x |
| Readers of El Salvadoran Content | 2.55% | 1.36x |
| Truck Shoppers | 2.81% | 1.35x |
| Auto Body Shoppers | 2.96% | 1.33x |
| Dodge Vehicle Shoppers | 2.77% | 1.33x |
| Diesel Vehicle Shoppers | 2.71% | 1.32x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Interest attribute.
Index: A comparison of the AutoZone audience to the internet population.
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APPAREL RETAILERS
The AutoZone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AutoZone audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 3.65% | 3.97x |
| Lane Bryant | 3.70% | 3.88x |
| Aeropostale | 4.48% | 3.87x |
| Express Outlets | 0.80% | 3.85x |
| Hollister | 3.28% | 3.78x |
| Zumiez | 5.25% | 3.76x |
| Topshop | 0.33% | 3.76x |
| The Childrens Place | 6.55% | 3.75x |
| Carhartt | 1.42% | 3.74x |
| Buckle | 4.22% | 3.73x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Location attribute.
Index: A comparison of the AutoZone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AutoZone audience is Active Lifestyle Enthusiasts.
| Content Affinity | Composition | Index |
| Active Lifestyle Enthusiasts | 0.01% | 2.13x |
| Chat Rooms | 0.03% | 2.03x |
| Texas Off-Roading | 0.01% | 1.85x |
| Spanish Lifestyle & Health | 0.10% | 1.77x |
| Memphis News | 0.17% | 1.73x |
| Central California Cluster | 0.65% | 1.68x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.06% | 1.65x |
| General Interest | 0.02% | 1.63x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.02% | 1.62x |
| Southern California Cluster | 0.06% | 1.61x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Content Affinity attribute.
Index: A comparison of the AutoZone audience to the internet population.
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DEMOGRAPHICS
The AutoZone audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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