Explore the AutoZone Audience
Below you'll find more information about the AutoZone audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the AutoZone audience.
INTERESTS
The AutoZone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AutoZone audience is Automotive Auctions Enthusiasts.
| Interest | Composition | Index |
| Automotive Auctions Enthusiasts | 3.13% | 1.39x |
| Readers of Honduran Content | 2.53% | 1.37x |
| Auto Body Shoppers | 3.02% | 1.35x |
| Cadillac Vehicle Shoppers | 3.07% | 1.35x |
| Readers of El Salvadoran Content | 2.73% | 1.35x |
| Truck Shoppers | 3.00% | 1.33x |
| Cabin Rental Researchers | 3.21% | 1.32x |
| Dodge Vehicle Shoppers | 2.95% | 1.32x |
| Readers of Mexican Content | 2.72% | 1.32x |
| Readers of Guatemalan Content | 2.55% | 1.32x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Interest attribute.
Index: A comparison of the AutoZone audience to the internet population.
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APPAREL RETAILERS
The AutoZone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AutoZone audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 2.85% | 4.39x |
| Lane Bryant | 4.28% | 4.28x |
| Joe's Jeans | 0.20% | 4.15x |
| Carhartt | 16.08% | 4.14x |
| Aeropostale | 5.79% | 4.09x |
| Express Outlets | 0.92% | 4.06x |
| Belk | 1.17% | 4.06x |
| Abercrombie & Fitch | 1.30% | 4.06x |
| Lorna Jane | 0.43% | 4.05x |
| The Childrens Place | 8.16% | 4.01x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Location attribute.
Index: A comparison of the AutoZone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AutoZone audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 0.04% | 1.91x |
| Motorsports | 0.14% | 1.86x |
| Audio Clips & Sound Effects | 0.06% | 1.80x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 1.77x |
| Franco-African Cluster | 0.01% | 1.74x |
| Texas Sporting & Outdoors Cluster | 0.02% | 1.73x |
| Memphis News | 0.18% | 1.72x |
| Central California Cluster | 0.69% | 1.71x |
| Mexico Cluster | 0.68% | 1.70x |
| Auto Enthusiast Information Researchers | 0.78% | 1.62x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Content Affinity attribute.
Index: A comparison of the AutoZone audience to the internet population.
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DEMOGRAPHICS
The AutoZone audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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