Dstillery Audiences

AUTOZONE

Audience Size: 2.5 Million Devices

Explore the AutoZone Audience

Below you'll find more information about the AutoZone audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the AutoZone audience.

Dstillery Crafted Audiences

INTERESTS

The AutoZone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the AutoZone audience is Boost Mobile Customers.

Interest Composition Index
Boost Mobile Customers 0.02% 3.35x
Tracfone Customers 0.02% 2.26x
Truck Shoppers 4.15% 1.48x
Dodge Vehicle Shoppers 4.14% 1.46x
Buick Vehicle Shoppers 4.28% 1.44x
Diesel Vehicle Shoppers 3.89% 1.43x
Small Business Administration Cares Act Researchers 0.03% 1.42x
Michigan County and Local Fair Visitors 4.63% 1.42x
Auto Body Shoppers 4.01% 1.41x
Automotive Auctions Enthusiasts 4.08% 1.41x
Composition Percentage: The overlap percentage between the AutoZone audience and the Interest attribute.
Index: A comparison of the AutoZone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The AutoZone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the AutoZone audience is Maurices.

Location Composition Index
Maurices 1.38% 5.52x
Carhartt 26.09% 4.26x
Lane Bryant 2.66% 4.09x
Charlotte Russe 0.31% 4.03x
Abercrombie & Fitch 0.26% 4.02x
Belk 0.78% 3.90x
Dressbarn 2.08% 3.87x
The Childrens Place 4.66% 3.80x
Aeropostale 3.16% 3.78x
Old Navy 4.71% 3.74x
Composition Percentage: The overlap percentage between the AutoZone audience and the Location attribute.
Index: A comparison of the AutoZone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the AutoZone audience is Men's Fashion Shopping.

Content Affinity Composition Index
Men's Fashion Shopping 0.01% 3.50x
Costumes 0.04% 3.40x
Active Lifestyle Enthusiasts 0.01% 3.20x
Alternative Streaming Services 0.02% 2.92x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.03% 2.57x
Flower Shopping 0.05% 2.39x
Canadian Lifestyle 0.01% 2.34x
Texas Sporting & Outdoors Cluster 0.01% 2.27x
Electronic Document Assembly 0.02% 2.26x
Auctions & Repossessions 0.08% 2.13x
Composition Percentage: The overlap percentage between the AutoZone audience and the Content Affinity attribute.
Index: A comparison of the AutoZone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The AutoZone audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female