Explore the AutoZone Audience
Below you'll find more information about the AutoZone audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the AutoZone audience.
INTERESTS
The AutoZone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AutoZone audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 1.78% | 1.38x |
| Automotive Auctions Enthusiasts | 1.61% | 1.38x |
| Readers of El Salvadoran Content | 1.79% | 1.33x |
| Readers of Honduran Content | 3.98% | 1.31x |
| Auto Body Shoppers | 1.53% | 1.29x |
| Readers of Mexican Content | 1.88% | 1.28x |
| Readers of Guatemalan Content | 1.75% | 1.27x |
| Santa Cruz Trip Planners | 1.50% | 1.25x |
| Readers of Dominican Republic Content | 1.80% | 1.24x |
| Wig Shoppers | 1.36% | 1.23x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Interest attribute.
Index: A comparison of the AutoZone audience to the internet population.
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APPAREL RETAILERS
The AutoZone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AutoZone audience is Hollister.
| Location | Composition | Index |
| Hollister | 0.75% | 5.66x |
| Charlotte Russe | 0.90% | 5.46x |
| Aeropostale | 1.62% | 5.34x |
| Express Outlets | 0.16% | 5.31x |
| Zumiez | 1.31% | 5.26x |
| Journeys | 1.17% | 5.15x |
| Belk | 0.77% | 5.14x |
| Dressbarn | 1.68% | 5.13x |
| Lane Bryant | 1.81% | 5.07x |
| Lorna Jane | 0.22% | 5.06x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Location attribute.
Index: A comparison of the AutoZone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AutoZone audience is Content Streamers & Downloaders.
| Content Affinity | Composition | Index |
| Content Streamers & Downloaders | 0.02% | 1.76x |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 0.04% | 1.72x |
| Niche Dating Websites | 0.28% | 1.71x |
| Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) | 0.04% | 1.71x |
| Memphis News | 0.11% | 1.66x |
| Central California Cluster | 0.38% | 1.66x |
| Los Angeles Cluster | 0.05% | 1.59x |
| Gossip & Entertainment | 0.25% | 1.51x |
| Online Learning | 0.02% | 1.50x |
| Assorted Topics #11298 (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.01% | 1.48x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Content Affinity attribute.
Index: A comparison of the AutoZone audience to the internet population.
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DEMOGRAPHICS
The AutoZone audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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