Explore the AutoZone Audience
Below you'll find more information about the AutoZone audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the AutoZone audience.
INTERESTS
The AutoZone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the AutoZone audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.42x |
| Automotive Auctions Enthusiasts | 2.96% | 1.30x |
| Dodge Vehicle Shoppers | 2.85% | 1.28x |
| Readers of Mexican Content | 2.47% | 1.26x |
| Auto Body Shoppers | 2.95% | 1.25x |
| Readers of Honduran Content | 2.23% | 1.22x |
| Diesel Vehicle Shoppers | 2.70% | 1.22x |
| Truck Shoppers | 2.81% | 1.21x |
| Camaro Enthusiasts | 2.68% | 1.20x |
| Muscle Car Shoppers | 2.52% | 1.20x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Interest attribute.
Index: A comparison of the AutoZone audience to the internet population.
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APPAREL RETAILERS
The AutoZone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the AutoZone audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 2.96% | 3.99x |
| Express Outlets | 0.74% | 3.95x |
| Lane Bryant | 3.50% | 3.88x |
| Aeropostale | 3.45% | 3.88x |
| Buckle | 3.78% | 3.84x |
| Zumiez | 4.70% | 3.83x |
| Hollister | 2.81% | 3.82x |
| Belk | 0.82% | 3.79x |
| Journeys | 3.65% | 3.72x |
| Gymboree | 2.93% | 3.71x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Location attribute.
Index: A comparison of the AutoZone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the AutoZone audience is Assorted Topics (Cooking, Games, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.16x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.03% | 1.83x |
| Texas Off-Roading | 0.01% | 1.59x |
| Memphis News | 0.16% | 1.55x |
| Niche Dating Websites | 0.40% | 1.49x |
| Central California Cluster | 0.57% | 1.47x |
| Mexico Cluster | 0.59% | 1.45x |
| Classic Car Enthusiasts | 1.34% | 1.43x |
| New Mexico News | 0.78% | 1.41x |
| Texas News | 1.18% | 1.38x |
Composition Percentage:
The overlap percentage between the AutoZone audience and the Content Affinity attribute.
Index: A comparison of the AutoZone audience to the internet population.
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DEMOGRAPHICS
The AutoZone audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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