Explore the Autograph Collection Audience
Below you'll find more information about the Autograph Collection audience, broken down in different categories based on their digital and physical behaviors. These are 44.2 thousand unique devices whose actions qualify for the Autograph Collection audience.
INTERESTS
The Autograph Collection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Autograph Collection audience is Romance Movie and TV enthusiasts.
| Interest | Composition | Index |
| Romance Movie and TV enthusiasts | 2.35% | 4.59x |
| Online Health Researchers | 1.63% | 4.01x |
| At-Home Gym Intenders | 2.03% | 3.88x |
| Costa Rica Trip Planners | 1.76% | 3.61x |
| Wine Lovers | 0.81% | 3.58x |
| Aspen Trip Planners | 2.03% | 3.50x |
| Competitive Sports Participants | 2.03% | 3.50x |
| Healthy Diet Recipe Researchers | 1.18% | 3.48x |
| Drug Store Shoppers | 2.03% | 3.36x |
| Yoga Teachers | 2.03% | 3.31x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Interest attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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APPAREL RETAILERS
The Autograph Collection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Autograph Collection audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.50% | 25.95x |
| Armani | 1.45% | 17.06x |
| The North Face | 1.01% | 15.97x |
| Ralph Lauren | 1.12% | 15.71x |
| Free People | 1.31% | 14.07x |
| Tommy Bahama | 1.62% | 13.34x |
| Brooks Brothers | 1.23% | 13.19x |
| Lululemon | 3.13% | 12.76x |
| Columbia | 0.79% | 12.29x |
| Banana Republic | 1.88% | 12.27x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Location attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Autograph Collection audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.26% | 6.04x |
| Central & South American News | 0.27% | 5.18x |
| Learning & Development Products | 0.59% | 4.17x |
| Collectibles - Toys & Collectibles | 1.76% | 3.88x |
| Coupons | 1.22% | 3.64x |
| Canada News | 0.01% | 3.53x |
| Canada Travel & Tourism | 0.08% | 3.49x |
| Texas News Cluster | 0.47% | 3.42x |
| Texas University Athletics | 0.78% | 3.34x |
| Pacific Northwest Information Research Cluster | 2.85% | 3.31x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Content Affinity attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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DEMOGRAPHICS
The Autograph Collection audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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