Explore the Autograph Collection Audience
Below you'll find more information about the Autograph Collection audience, broken down in different categories based on their digital and physical behaviors. These are 50 thousand unique devices whose actions qualify for the Autograph Collection audience.
INTERESTS
The Autograph Collection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Autograph Collection audience is Online Home Decor Shoppers.
| Interest | Composition | Index |
| Online Home Decor Shoppers | 1.09% | 4.71x |
| Gin Enthusiasts | 1.64% | 4.07x |
| Orlando Activities Researchers | 0.36% | 3.27x |
| Tutoring Resources Researchers | 2.18% | 3.12x |
| Home Coffee Makers | 1.64% | 3.11x |
| Sightseeing Travelers | 1.82% | 3.08x |
| Beer Aficionados | 1.64% | 3.03x |
| Italy Trip Planners | 2.73% | 2.92x |
| Food Bank Researchers | 1.82% | 2.91x |
| Moving Services Shoppers | 1.64% | 2.90x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Interest attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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APPAREL RETAILERS
The Autograph Collection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Autograph Collection audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.44% | 19.69x |
| Saint Laurent Paris | 0.40% | 11.46x |
| Columbia | 0.72% | 10.62x |
| Calvin Klein | 0.15% | 10.07x |
| Madewell | 1.30% | 9.72x |
| The North Face | 0.79% | 9.60x |
| Tommy Bahama | 1.08% | 8.81x |
| Lululemon | 2.15% | 7.97x |
| Club Monaco | 0.29% | 7.94x |
| Armani | 0.72% | 7.91x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Location attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Autograph Collection audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.26% | 6.04x |
| Central & South American News | 0.27% | 5.18x |
| Travel Adventure | 0.73% | 4.44x |
| Learning & Development Products | 0.59% | 4.17x |
| Liberal Media - Political Activism | 0.36% | 3.99x |
| Canada News | 0.01% | 3.53x |
| Canada Travel & Tourism | 0.08% | 3.49x |
| Electronic Accessories | 0.27% | 3.49x |
| Vegetarian Diet | 0.36% | 3.45x |
| Hockey | 0.91% | 3.39x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Content Affinity attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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DEMOGRAPHICS
The Autograph Collection audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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