Explore the Autograph Collection Audience
Below you'll find more information about the Autograph Collection audience, broken down in different categories based on their digital and physical behaviors. These are 17.1 thousand unique devices whose actions qualify for the Autograph Collection audience.
INTERESTS
The Autograph Collection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Autograph Collection audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 3.41% | 5.18x |
| Italian Mens National Soccer Team Fans | 7.22% | 4.13x |
| Office Reopening Researchers | 4.12% | 3.95x |
| Lacrosse Enthusiasts | 8.25% | 3.70x |
| Chicago Cubs Fans | 8.25% | 3.43x |
| Yachting Enthusiasts | 8.25% | 3.39x |
| California Trip Planners | 5.61% | 3.38x |
| Florida Atlantic Coast Trip Planners | 10.31% | 3.32x |
| Running Enthusiasts | 3.74% | 3.29x |
| Sale Seekers | 4.67% | 3.24x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Interest attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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APPAREL RETAILERS
The Autograph Collection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Autograph Collection audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.94% | 16.62x |
| LL Bean | 1.16% | 15.63x |
| The North Face | 1.82% | 13.51x |
| Abercrombie & Fitch | 0.55% | 12.69x |
| Armani | 1.32% | 12.67x |
| Uniqlo | 0.66% | 12.04x |
| Urban Outfitters | 2.48% | 11.59x |
| Lululemon | 3.14% | 11.27x |
| Anthropologie | 3.14% | 9.99x |
| Tommy Bahama | 1.43% | 9.98x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Location attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Autograph Collection audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.26% | 6.04x |
| Assorted Topics (Viral Media, Paid Traffic) | 1.08% | 5.87x |
| Collectibles - Toys & Collectibles | 2.80% | 4.53x |
| Learning & Development Products | 0.59% | 4.17x |
| Home Decoration Content Readers | 3.09% | 4.06x |
| Live Music | 1.87% | 3.96x |
| Weight Loss & Nutrition Assistance Researchers | 1.87% | 3.95x |
| Baby Names | 2.11% | 3.92x |
| Guitars & Instruments | 1.02% | 3.79x |
| North Dakota Cluster | 2.06% | 3.66x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Content Affinity attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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DEMOGRAPHICS
The Autograph Collection audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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