Explore the Autograph Collection Audience
Below you'll find more information about the Autograph Collection audience, broken down in different categories based on their digital and physical behaviors. These are 169.7 thousand unique devices whose actions qualify for the Autograph Collection audience.
INTERESTS
The Autograph Collection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Autograph Collection audience is Jazz Festival Enthusiasts.
| Interest | Composition | Index |
| Jazz Festival Enthusiasts | 2.53% | 2.18x |
| Detroit Trip Planners | 2.04% | 2.09x |
| New Orleans Trip Planners | 1.88% | 2.04x |
| Louisiana State University Tigers Fans | 1.62% | 1.90x |
| New Orleans Pelicans Fans | 2.08% | 1.86x |
| Miami Trip Planners | 2.16% | 1.86x |
| Chicago Trip Planners | 2.19% | 1.73x |
| Louisiana Trip Planners | 1.88% | 1.70x |
| Luxury Boutique Hotel Researchers | 4.18% | 1.64x |
| Luxury Hotel Guests | 3.86% | 1.63x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Interest attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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APPAREL RETAILERS
The Autograph Collection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Autograph Collection audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 4.13% | 22.67x |
| Free People | 2.30% | 20.57x |
| Saint Laurent Paris | 1.11% | 19.61x |
| Calvin Klein | 1.34% | 18.99x |
| Levi Strauss | 1.28% | 17.81x |
| Hugo Boss | 1.62% | 17.77x |
| Club Monaco | 1.60% | 17.67x |
| Armani | 2.31% | 17.46x |
| Madewell | 1.59% | 16.82x |
| Zara | 2.75% | 16.71x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Location attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Autograph Collection audience is Illinois News.
| Content Affinity | Composition | Index |
| Illinois News | 1.17% | 2.80x |
| Savannah Georgia News | 0.44% | 2.63x |
| Iowa Cluster | 1.90% | 2.59x |
| Detroit News | 1.51% | 2.40x |
| Kansas City News | 1.75% | 2.36x |
| Lacrosse College Athletics | 0.19% | 2.33x |
| LGBTQ Advocacy | 0.99% | 2.28x |
| New Orleans Cluster | 2.06% | 2.14x |
| Caribbean Vacation | 0.26% | 1.97x |
| Latin American Spanish Language News | 0.18% | 1.84x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Content Affinity attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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DEMOGRAPHICS
The Autograph Collection audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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