Explore the Autograph Collection Audience
Below you'll find more information about the Autograph Collection audience, broken down in different categories based on their digital and physical behaviors. These are 29.5 thousand unique devices whose actions qualify for the Autograph Collection audience.
INTERESTS
The Autograph Collection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Autograph Collection audience is Computing Networking Tutorial Watchers.
| Interest | Composition | Index |
| Computing Networking Tutorial Watchers | 5.96% | 2.90x |
| True Crime Podcast Listeners | 0.19% | 2.86x |
| Rideshare App Users | 3.21% | 2.86x |
| Online Alcohol Shoppers | 6.42% | 2.82x |
| Software Directory Researchers | 4.59% | 2.80x |
| Cryptocurrency Enthusiasts | 5.96% | 2.78x |
| Readers of Italian Content | 4.13% | 2.72x |
| Smart Home Product Researchers | 5.05% | 2.58x |
| Arsenal Fans | 5.50% | 2.47x |
| Readers of Panamanian Content | 5.05% | 2.46x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Interest attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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APPAREL RETAILERS
The Autograph Collection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Autograph Collection audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 1.15% | 21.86x |
| Free People | 2.39% | 18.51x |
| Armani | 1.08% | 18.37x |
| The North Face | 1.59% | 18.14x |
| Urban Outfitters | 3.09% | 16.79x |
| Club Monaco | 0.45% | 16.14x |
| Lorna Jane | 0.25% | 13.25x |
| Lululemon | 2.96% | 12.64x |
| American Apparel | 1.27% | 11.68x |
| Patagonia | 0.64% | 11.66x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Location attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Autograph Collection audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.26% | 6.04x |
| Graphic Design | 2.29% | 5.72x |
| Retail Industry News | 0.19% | 4.58x |
| Learning & Development Products | 0.59% | 4.17x |
| LGBTQ Advocacy | 1.83% | 3.62x |
| Spain News - Madrid & Seville | 0.92% | 3.58x |
| Canada News | 0.01% | 3.53x |
| Canada Travel & Tourism | 0.08% | 3.49x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 2.29% | 3.49x |
| Latin American News | 0.92% | 3.33x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Content Affinity attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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DEMOGRAPHICS
The Autograph Collection audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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