Explore the Autograph Collection Audience
Below you'll find more information about the Autograph Collection audience, broken down in different categories based on their digital and physical behaviors. These are 134.2 thousand unique devices whose actions qualify for the Autograph Collection audience.
INTERESTS
The Autograph Collection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Autograph Collection audience is Rideshare App Users.
| Interest | Composition | Index |
| Rideshare App Users | 4.63% | 4.34x |
| Real Estate Decision Makers | 6.18% | 4.14x |
| Miami Trip Planners | 7.72% | 4.04x |
| Mens Business Clothes Shoppers | 5.41% | 4.03x |
| Rome Trip Planners | 6.95% | 3.68x |
| Australia Trip Planners | 4.63% | 3.46x |
| Ballet Enthusiasts | 4.25% | 3.41x |
| Wine Lovers | 5.41% | 3.30x |
| Ski and Snowboard Apparel Shoppers | 5.02% | 3.29x |
| Thrift Store Shoppers | 5.02% | 3.26x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Interest attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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APPAREL RETAILERS
The Autograph Collection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Autograph Collection audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.51% | 20.35x |
| Intermix | 1.16% | 17.90x |
| Saint Laurent Paris | 1.21% | 15.98x |
| Calvin Klein | 0.64% | 15.49x |
| LL Bean | 1.18% | 15.43x |
| Everlane | 0.14% | 15.07x |
| Armani | 3.56% | 14.57x |
| Club Monaco | 1.58% | 14.36x |
| Tommy Bahama | 2.43% | 13.28x |
| Joe's Jeans | 0.21% | 13.15x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Location attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Autograph Collection audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 3.09% | 8.62x |
| Business News & Information Readers | 1.12% | 6.30x |
| Institutional Investing | 0.26% | 6.04x |
| Personal Investment & Advisor Researchers | 1.16% | 4.86x |
| Online Arcade Games | 1.16% | 4.75x |
| Retail Industry News | 0.19% | 4.58x |
| Learning & Development Products | 0.59% | 4.17x |
| Educational Publishing | 1.54% | 4.13x |
| Dial-Up Internet | 0.56% | 3.93x |
| High-End Audio | 1.16% | 3.78x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Content Affinity attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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DEMOGRAPHICS
The Autograph Collection audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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