Explore the Autograph Collection Audience
Below you'll find more information about the Autograph Collection audience, broken down in different categories based on their digital and physical behaviors. These are 94.5 thousand unique devices whose actions qualify for the Autograph Collection audience.
INTERESTS
The Autograph Collection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Autograph Collection audience is Canada Trip Planners.
| Interest | Composition | Index |
| Canada Trip Planners | 3.02% | 2.34x |
| Ski and Snowboard Apparel Shoppers | 3.20% | 2.21x |
| Golf Enthusiasts | 4.27% | 2.21x |
| World Cup Apparel Shoppers | 4.98% | 2.19x |
| At-Home Gym Intenders | 3.74% | 2.19x |
| Sports Medicine Health Care Professionals | 4.63% | 2.18x |
| Gonzaga Bulldogs Fans | 3.56% | 2.15x |
| Mercedes-Benz Vehicle Shoppers | 4.27% | 2.14x |
| Shared Work Space Researchers | 3.38% | 2.10x |
| Chelsea Fans | 4.45% | 2.02x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Interest attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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APPAREL RETAILERS
The Autograph Collection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Autograph Collection audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.94% | 7.16x |
| Armani | 2.17% | 7.12x |
| Patagonia | 1.09% | 7.12x |
| Bonobos | 1.35% | 6.95x |
| Topshop | 0.15% | 6.73x |
| Joe's Jeans | 0.19% | 5.90x |
| LL Bean | 0.92% | 5.82x |
| Tommy Bahama | 2.03% | 5.81x |
| American Apparel | 2.20% | 5.74x |
| Free People | 2.99% | 5.68x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Location attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Autograph Collection audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.26% | 6.04x |
| Science Education & Resources | 0.71% | 5.79x |
| Learning & Development Products | 0.59% | 4.17x |
| Assorted Topics (Events, Tickets, Fitness) | 0.59% | 3.99x |
| Caribbean Cluster | 0.39% | 3.91x |
| Conscious Living | 0.53% | 3.76x |
| Canada News | 0.01% | 3.53x |
| Equestrian Cluster | 0.53% | 3.51x |
| Canada Travel & Tourism | 0.08% | 3.49x |
| Broadway Information | 0.53% | 3.28x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Content Affinity attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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DEMOGRAPHICS
The Autograph Collection audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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