Explore the Autograph Collection Audience
Below you'll find more information about the Autograph Collection audience, broken down in different categories based on their digital and physical behaviors. These are 78.6 thousand unique devices whose actions qualify for the Autograph Collection audience.
INTERESTS
The Autograph Collection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Autograph Collection audience is Florida Trip Planners.
| Interest | Composition | Index |
| Florida Trip Planners | 5.39% | 3.08x |
| Travel Book Readers | 1.96% | 3.02x |
| Online Grammar Tool Users | 1.47% | 2.75x |
| Executive Travelers | 1.10% | 2.69x |
| Small Business COVID-19 Relief Researchers | 1.71% | 2.64x |
| Florida County and Local Fair Visitors | 7.59% | 2.54x |
| Whiskey Enthusiasts | 2.45% | 2.46x |
| Orlando Activities Researchers | 0.86% | 2.45x |
| Hard Rock Hotel & Casino Trip Planners | 5.63% | 2.43x |
| Theme Park Researchers | 3.18% | 2.40x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Interest attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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APPAREL RETAILERS
The Autograph Collection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Autograph Collection audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.62% | 12.79x |
| Joe's Jeans | 0.23% | 12.10x |
| Patagonia | 1.53% | 11.73x |
| Armani | 2.32% | 10.65x |
| Bonobos | 1.30% | 10.00x |
| The North Face | 2.57% | 9.73x |
| Saint Laurent Paris | 0.51% | 9.28x |
| Tommy Bahama | 2.06% | 9.05x |
| Topshop | 0.14% | 8.77x |
| Free People | 2.91% | 8.45x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Location attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Autograph Collection audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.26% | 6.04x |
| Electronic Accessories | 0.49% | 5.66x |
| Learning & Development Products | 0.59% | 4.17x |
| Crossword & Puzzle Players | 0.37% | 3.76x |
| Canada News | 0.01% | 3.53x |
| Canada Travel & Tourism | 0.08% | 3.49x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.37% | 3.47x |
| Florida Jacksonville & Orlando Cluster | 5.14% | 3.28x |
| Florida Local News Cluster | 10.28% | 3.21x |
| Charity Walks | 0.24% | 3.17x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Content Affinity attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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DEMOGRAPHICS
The Autograph Collection audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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