Dstillery Audiences

AUTOGRAPH COLLECTION

Audience Size: 44.2 Thousand Devices

Explore the Autograph Collection Audience

Below you'll find more information about the Autograph Collection audience, broken down in different categories based on their digital and physical behaviors. These are 44.2 thousand unique devices whose actions qualify for the Autograph Collection audience.

Dstillery Crafted Audiences

INTERESTS

The Autograph Collection audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Autograph Collection audience is Romance Movie and TV enthusiasts.

Interest Composition Index
Romance Movie and TV enthusiasts 2.35% 4.59x
Online Health Researchers 1.63% 4.01x
At-Home Gym Intenders 2.03% 3.88x
Costa Rica Trip Planners 1.76% 3.61x
Wine Lovers 0.81% 3.58x
Aspen Trip Planners 2.03% 3.50x
Competitive Sports Participants 2.03% 3.50x
Healthy Diet Recipe Researchers 1.18% 3.48x
Drug Store Shoppers 2.03% 3.36x
Yoga Teachers 2.03% 3.31x
Composition Percentage: The overlap percentage between the Autograph Collection audience and the Interest attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Autograph Collection audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Autograph Collection audience is Intermix.

Location Composition Index
Intermix 0.50% 25.95x
Armani 1.45% 17.06x
The North Face 1.01% 15.97x
Ralph Lauren 1.12% 15.71x
Free People 1.31% 14.07x
Tommy Bahama 1.62% 13.34x
Brooks Brothers 1.23% 13.19x
Lululemon 3.13% 12.76x
Columbia 0.79% 12.29x
Banana Republic 1.88% 12.27x
Composition Percentage: The overlap percentage between the Autograph Collection audience and the Location attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Autograph Collection audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.26% 6.04x
Central & South American News 0.27% 5.18x
Learning & Development Products 0.59% 4.17x
Collectibles - Toys & Collectibles 1.76% 3.88x
Coupons 1.22% 3.64x
Canada News 0.01% 3.53x
Canada Travel & Tourism 0.08% 3.49x
Texas News Cluster 0.47% 3.42x
Texas University Athletics 0.78% 3.34x
Pacific Northwest Information Research Cluster 2.85% 3.31x
Composition Percentage: The overlap percentage between the Autograph Collection audience and the Content Affinity attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Autograph Collection audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female