Dstillery Audiences

AUTOGRAPH COLLECTION

Audience Size: 78.6 Thousand Devices

Explore the Autograph Collection Audience

Below you'll find more information about the Autograph Collection audience, broken down in different categories based on their digital and physical behaviors. These are 78.6 thousand unique devices whose actions qualify for the Autograph Collection audience.

Dstillery Crafted Audiences

INTERESTS

The Autograph Collection audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Autograph Collection audience is Florida Trip Planners.

Interest Composition Index
Florida Trip Planners 5.39% 3.08x
Travel Book Readers 1.96% 3.02x
Online Grammar Tool Users 1.47% 2.75x
Executive Travelers 1.10% 2.69x
Small Business COVID-19 Relief Researchers 1.71% 2.64x
Florida County and Local Fair Visitors 7.59% 2.54x
Whiskey Enthusiasts 2.45% 2.46x
Orlando Activities Researchers 0.86% 2.45x
Hard Rock Hotel & Casino Trip Planners 5.63% 2.43x
Theme Park Researchers 3.18% 2.40x
Composition Percentage: The overlap percentage between the Autograph Collection audience and the Interest attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Autograph Collection audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Autograph Collection audience is Intermix.

Location Composition Index
Intermix 0.62% 12.79x
Joe's Jeans 0.23% 12.10x
Patagonia 1.53% 11.73x
Armani 2.32% 10.65x
Bonobos 1.30% 10.00x
The North Face 2.57% 9.73x
Saint Laurent Paris 0.51% 9.28x
Tommy Bahama 2.06% 9.05x
Topshop 0.14% 8.77x
Free People 2.91% 8.45x
Composition Percentage: The overlap percentage between the Autograph Collection audience and the Location attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Autograph Collection audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.26% 6.04x
Electronic Accessories 0.49% 5.66x
Learning & Development Products 0.59% 4.17x
Crossword & Puzzle Players 0.37% 3.76x
Canada News 0.01% 3.53x
Canada Travel & Tourism 0.08% 3.49x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.37% 3.47x
Florida Jacksonville & Orlando Cluster 5.14% 3.28x
Florida Local News Cluster 10.28% 3.21x
Charity Walks 0.24% 3.17x
Composition Percentage: The overlap percentage between the Autograph Collection audience and the Content Affinity attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Autograph Collection audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female