Explore the Autograph Collection Audience
Below you'll find more information about the Autograph Collection audience, broken down in different categories based on their digital and physical behaviors. These are 27.5 thousand unique devices whose actions qualify for the Autograph Collection audience.
INTERESTS
The Autograph Collection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Autograph Collection audience is Quarantine Planners.
| Interest | Composition | Index |
| Quarantine Planners | 2.41% | 2.95x |
| Seattle Trip Planners | 6.02% | 2.68x |
| World War One History Buffs | 5.42% | 2.66x |
| European Trip Planners | 4.22% | 2.59x |
| Satellite TV Buyers | 6.02% | 2.45x |
| Civil War History Buff | 4.82% | 2.45x |
| Poker Card Game Hobbyists | 4.82% | 2.41x |
| Readers of Caribbean Content | 4.22% | 2.37x |
| Colombia Trip Planners | 4.22% | 2.25x |
| French Language Learners | 3.61% | 2.24x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Interest attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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APPAREL RETAILERS
The Autograph Collection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Autograph Collection audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 1.30% | 18.71x |
| Free People | 2.78% | 15.68x |
| Calvin Klein | 0.27% | 15.65x |
| Intermix | 0.39% | 14.84x |
| Urban Outfitters | 3.41% | 14.71x |
| Patagonia | 0.94% | 14.52x |
| The North Face | 1.93% | 14.29x |
| Armani | 1.39% | 13.75x |
| Club Monaco | 0.63% | 13.60x |
| Uniqlo | 0.69% | 12.72x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Location attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Autograph Collection audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.26% | 6.04x |
| Assorted Topics (Viral Media, Paid Traffic) | 1.08% | 5.87x |
| Retail Industry News | 0.19% | 4.58x |
| Learning & Development Products | 0.59% | 4.17x |
| Data Analysis & Scripting | 0.78% | 3.96x |
| Savannah Georgia News | 1.81% | 3.94x |
| Hunting | 1.13% | 3.85x |
| Personal Investment & Advisor Researchers | 0.71% | 3.82x |
| Guitars & Instruments | 1.02% | 3.79x |
| Wedding Planning | 1.13% | 3.63x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Content Affinity attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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DEMOGRAPHICS
The Autograph Collection audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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