Explore the Autograph Collection Audience
Below you'll find more information about the Autograph Collection audience, broken down in different categories based on their digital and physical behaviors. These are 642.7 thousand unique devices whose actions qualify for the Autograph Collection audience.
INTERESTS
The Autograph Collection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Autograph Collection audience is San Diego Events Researchers.
| Interest | Composition | Index |
| San Diego Events Researchers | 2.44% | 2.08x |
| San Francisco Activities Researchers | 2.43% | 2.07x |
| Luxury Retail Researchers | 2.73% | 2.02x |
| Opera Enthusiasts | 2.51% | 2.00x |
| Jazz Festival Enthusiasts | 2.46% | 1.98x |
| San Diego Activities Researchers | 2.39% | 1.96x |
| Venture Capitalists | 2.33% | 1.95x |
| New York City Events Researchers | 2.79% | 1.94x |
| Portugal Trip Planners | 3.40% | 1.90x |
| Travel Reward Points Enthusiasts | 2.50% | 1.89x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Interest attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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APPAREL RETAILERS
The Autograph Collection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Autograph Collection audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.22% | 14.91x |
| Levi Strauss | 2.22% | 14.26x |
| Club Monaco | 1.84% | 14.13x |
| Topshop | 0.30% | 13.98x |
| Hugo Boss | 5.62% | 13.55x |
| Saint Laurent Paris | 1.71% | 13.24x |
| Intermix | 1.59% | 13.02x |
| Bonobos | 1.06% | 12.80x |
| Calvin Klein | 1.62% | 12.78x |
| Free People | 3.67% | 12.43x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Location attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Autograph Collection audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.30% | 3.56x |
| Retail Industry News | 0.22% | 3.40x |
| San Diego Cluster | 2.52% | 2.91x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.42% | 2.73x |
| San Francisco Tourism | 0.27% | 2.57x |
| Real Estate Cluster | 0.21% | 2.51x |
| London Tourism | 0.05% | 2.43x |
| Cosmetics Business | 0.07% | 2.41x |
| Meeting Planning & Hotels | 0.09% | 2.26x |
| Business News & Information Readers | 1.02% | 2.20x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Content Affinity attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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DEMOGRAPHICS
The Autograph Collection audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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