Explore the Autograph Collection Audience
Below you'll find more information about the Autograph Collection audience, broken down in different categories based on their digital and physical behaviors. These are 258.7 thousand unique devices whose actions qualify for the Autograph Collection audience.
INTERESTS
The Autograph Collection audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Autograph Collection audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.32% | 2.55x |
| Luxury Boutique Hotel Researchers | 4.65% | 2.48x |
| Real Estate Decision Makers | 4.78% | 2.44x |
| Venture Capitalists | 4.15% | 2.31x |
| Online Grocery Shoppers | 4.63% | 2.26x |
| Ballet Enthusiasts | 4.05% | 2.24x |
| Luxury Hotel Guests | 4.13% | 2.19x |
| Shared Work Space Researchers | 3.98% | 2.17x |
| Luxury Retail Researchers | 3.86% | 2.16x |
| Preppy Clothing Shoppers | 4.21% | 2.15x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Interest attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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APPAREL RETAILERS
The Autograph Collection audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Autograph Collection audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.72% | 19.50x |
| Intermix | 2.72% | 16.82x |
| Bonobos | 4.67% | 15.70x |
| Supreme | 0.39% | 15.64x |
| Armani | 8.32% | 15.63x |
| Saint Laurent Paris | 2.49% | 15.48x |
| Calvin Klein | 1.30% | 15.36x |
| Everlane | 0.35% | 15.22x |
| Zara | 6.35% | 14.13x |
| Joe's Jeans | 0.71% | 13.42x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Location attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Autograph Collection audience is Philanthropy - Nonprofits.
| Content Affinity | Composition | Index |
| Philanthropy - Nonprofits | 0.13% | 4.40x |
| France Online Music & Quiz Content Cluster | 0.06% | 3.89x |
| Illinois College Sports | 0.08% | 3.85x |
| Canada News | 0.01% | 3.53x |
| Meeting Planning & Hotels | 0.12% | 3.47x |
| Office Furniture Design | 0.08% | 3.37x |
| Law School Research Cluster | 0.06% | 3.36x |
| Consumer Rewards | 0.04% | 3.27x |
| Tattoos & Costumes | 0.08% | 3.27x |
| Institutional Investing | 0.21% | 3.12x |
Composition Percentage:
The overlap percentage between the Autograph Collection audience and the Content Affinity attribute.
Index: A comparison of the Autograph Collection audience to the internet population.
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DEMOGRAPHICS
The Autograph Collection audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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