Dstillery Audiences

AVIS

Audience Size: 2.4 Million Devices

Explore the Avis Audience

Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Avis audience.

Dstillery Crafted Audiences

INTERESTS

The Avis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avis audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.05% 1.75x
Las Vegas Nightlife Researchers 3.57% 1.43x
Miami Trip Planners 3.22% 1.42x
Santa Monica Trip Planners 3.49% 1.40x
New York City Events Researchers 3.04% 1.39x
Major Airline Customers 3.15% 1.39x
Real Estate Decision Makers 3.21% 1.37x
Luxury Boutique Hotel Researchers 3.39% 1.36x
California Skiers and Snowboarders 3.18% 1.36x
United Arab Emirates Trip Planners 2.82% 1.36x
Composition Percentage: The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avis audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.50% 10.38x
Topshop 0.82% 9.94x
Intermix 1.37% 8.50x
Uniqlo 2.85% 8.43x
Club Monaco 1.96% 8.16x
Calvin Klein 0.72% 8.11x
Hugo Boss 6.01% 8.09x
Saint Laurent Paris 1.38% 7.93x
Supreme 0.17% 7.76x
American Apparel 4.48% 7.73x
Composition Percentage: The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avis audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 3.16x
Teaching Abroad 0.02% 2.53x
Canada Job Seekers Cluster 0.01% 2.26x
Mexico Travel 0.04% 2.22x
Quebec Real Estate 0.01% 2.19x
French Education 0.01% 2.18x
Pac 12 Sports 0.14% 2.15x
Texas Sporting & Outdoors Cluster 0.02% 2.05x
Canadian Universities 0.02% 2.03x
Institutional Investing 0.11% 2.01x
Composition Percentage: The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avis audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male