Dstillery Audiences

AVIS

Audience Size: 180.1 Thousand Devices

Explore the Avis Audience

Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 180.1 thousand unique devices whose actions qualify for the Avis audience.

Dstillery Crafted Audiences

INTERESTS

The Avis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avis audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.58% 1.98x
T-Mobile Customers 0.09% 1.81x
Ski Enthusiasts 2.16% 1.76x
Mountain Biking Enthusiasts 0.70% 1.74x
Healthcare Provider Education Researchers 1.17% 1.70x
Dance Enthusiasts 1.34% 1.68x
Austin Trip Planners 1.69% 1.67x
Dachshund Content Readers 0.53% 1.66x
Medical Advice Researchers 0.53% 1.66x
AT&T Wireless Customers 0.06% 1.63x
Composition Percentage: The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avis audience is Uniqlo.

Location Composition Index
Uniqlo 0.54% 11.73x
Kate Spade 0.54% 10.96x
Abercrombie & Fitch 0.81% 9.91x
Intermix 0.18% 8.70x
Joe's Jeans 0.05% 8.49x
Everlane 0.03% 8.47x
Brooks Brothers 0.75% 8.34x
Topshop 0.07% 8.21x
Tommy Bahama 0.93% 8.08x
Armani 0.66% 8.04x
Composition Percentage: The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avis audience is Back & Spine.

Content Affinity Composition Index
Back & Spine 0.12% 3.93x
Fire Fighting 0.04% 3.89x
Central & South American News 0.18% 3.82x
Quebec Vacation Research Cluster 0.02% 3.82x
Medical Diagnostics 0.09% 3.77x
Office Furniture Design 0.04% 3.58x
Korea Cluster 0.18% 3.57x
Spanish Health & Wellness 0.12% 3.29x
Alberta Canada Cluster 0.13% 3.22x
Party Planning & Invitations 0.12% 2.87x
Composition Percentage: The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avis audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male