Explore the Avis Audience
Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 627.8 thousand unique devices whose actions qualify for the Avis audience.
INTERESTS
The Avis audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Avis audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.09% | 1.81x |
| AT&T Wireless Customers | 0.06% | 1.63x |
| Modern Art Museum Researchers | 0.94% | 1.61x |
| POS Systems & Software Researchers | 2.19% | 1.57x |
| Mens Business Clothes Shoppers | 0.80% | 1.54x |
| Houston Trip Planners | 4.18% | 1.48x |
| Fast Fashion Shoppers | 2.19% | 1.48x |
| Web Design Researchers | 2.30% | 1.48x |
| Hospital Related Content Readers | 2.38% | 1.46x |
| French Language Learners | 3.10% | 1.46x |
Composition Percentage:
The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
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APPAREL RETAILERS
The Avis audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Avis audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.02% | 4.41x |
| Saint Laurent Paris | 0.39% | 3.92x |
| Intermix | 0.34% | 3.90x |
| Lorna Jane | 0.64% | 3.79x |
| Joe's Jeans | 0.14% | 3.78x |
| Patagonia | 0.72% | 3.73x |
| Armani | 1.56% | 3.71x |
| Abercrombie & Fitch | 0.70% | 3.71x |
| Hugo Boss | 2.42% | 3.62x |
| Brooks Brothers | 2.75% | 3.39x |
Composition Percentage:
The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Avis audience is Brazil & Portugal News.
| Content Affinity | Composition | Index |
| Brazil & Portugal News | 0.14% | 3.99x |
| Fire Fighting | 0.04% | 3.89x |
| Quebec Vacation Research Cluster | 0.02% | 3.82x |
| Children's Health | 0.06% | 3.78x |
| French Canadian Cluster | 0.06% | 3.64x |
| Spanish Lifestyle & Health | 0.14% | 3.59x |
| Office Furniture Design | 0.04% | 3.58x |
| Public Policy Media | 0.14% | 3.40x |
| South Africa News Cluster | 0.11% | 3.16x |
| Aid Groups | 0.08% | 3.08x |
Composition Percentage:
The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
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DEMOGRAPHICS
The Avis audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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