Explore the Avis Audience
Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 336.3 thousand unique devices whose actions qualify for the Avis audience.
INTERESTS
The Avis audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Avis audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.13% | 1.92x |
| T-Mobile Customers | 0.09% | 1.81x |
| Austin Trip Planners | 4.17% | 1.70x |
| Readers of Arabic Content | 3.12% | 1.67x |
| United Arab Emirates Trip Planners | 2.51% | 1.64x |
| AT&T Wireless Customers | 0.06% | 1.63x |
| Online Grocery Shoppers | 2.96% | 1.61x |
| Home Wifi Researchers | 3.61% | 1.60x |
| Toronto Raptors Fans | 3.28% | 1.59x |
| Miami Trip Planners | 3.40% | 1.59x |
Composition Percentage:
The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
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APPAREL RETAILERS
The Avis audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Avis audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 1.38% | 10.25x |
| Topshop | 0.04% | 8.67x |
| Calvin Klein | 0.10% | 7.76x |
| Brooks Brothers | 1.55% | 7.59x |
| Abercrombie & Fitch | 0.32% | 7.27x |
| Lorna Jane | 0.15% | 7.20x |
| Uniqlo | 0.28% | 7.18x |
| Joe's Jeans | 0.04% | 6.96x |
| Saint Laurent Paris | 0.11% | 6.86x |
| American Apparel | 0.79% | 6.80x |
Composition Percentage:
The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Avis audience is Networking Marketing.
| Content Affinity | Composition | Index |
| Networking Marketing | 0.16% | 7.60x |
| Organic Beauty & Skincare Products | 0.21% | 4.46x |
| Quebec Vacation Research Cluster | 0.02% | 3.82x |
| Arthritis & Bones | 0.20% | 3.72x |
| Cub & Girl Scouts | 0.08% | 3.66x |
| Office Furniture Design | 0.04% | 3.58x |
| French Education | 0.02% | 3.51x |
| Electrical Engineering | 0.12% | 3.49x |
| Smart Travel | 0.57% | 3.42x |
| Pakistan Cluster | 0.24% | 3.39x |
Composition Percentage:
The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
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DEMOGRAPHICS
The Avis audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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