Explore the Avis Audience
Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Avis audience.
INTERESTS
The Avis audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Avis audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.05% | 1.75x |
| Las Vegas Nightlife Researchers | 3.57% | 1.43x |
| Miami Trip Planners | 3.22% | 1.42x |
| Santa Monica Trip Planners | 3.49% | 1.40x |
| New York City Events Researchers | 3.04% | 1.39x |
| Major Airline Customers | 3.15% | 1.39x |
| Real Estate Decision Makers | 3.21% | 1.37x |
| Luxury Boutique Hotel Researchers | 3.39% | 1.36x |
| California Skiers and Snowboarders | 3.18% | 1.36x |
| United Arab Emirates Trip Planners | 2.82% | 1.36x |
Composition Percentage:
The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
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APPAREL RETAILERS
The Avis audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Avis audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.50% | 10.38x |
| Topshop | 0.82% | 9.94x |
| Intermix | 1.37% | 8.50x |
| Uniqlo | 2.85% | 8.43x |
| Club Monaco | 1.96% | 8.16x |
| Calvin Klein | 0.72% | 8.11x |
| Hugo Boss | 6.01% | 8.09x |
| Saint Laurent Paris | 1.38% | 7.93x |
| Supreme | 0.17% | 7.76x |
| American Apparel | 4.48% | 7.73x |
Composition Percentage:
The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Avis audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 3.16x |
| Teaching Abroad | 0.02% | 2.53x |
| Canada Job Seekers Cluster | 0.01% | 2.26x |
| Mexico Travel | 0.04% | 2.22x |
| Quebec Real Estate | 0.01% | 2.19x |
| French Education | 0.01% | 2.18x |
| Pac 12 Sports | 0.14% | 2.15x |
| Texas Sporting & Outdoors Cluster | 0.02% | 2.05x |
| Canadian Universities | 0.02% | 2.03x |
| Institutional Investing | 0.11% | 2.01x |
Composition Percentage:
The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
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DEMOGRAPHICS
The Avis audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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