Explore the Avis Audience
Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Avis audience.
INTERESTS
The Avis audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Avis audience is Miami Trip Planners.
| Interest | Composition | Index |
| Miami Trip Planners | 2.09% | 1.50x |
| Chicago Trip Planners | 2.09% | 1.44x |
| New York City Events Researchers | 2.03% | 1.43x |
| Investment Banking Professionals | 1.95% | 1.40x |
| Big East Fans | 1.62% | 1.38x |
| Travel Reward Points Enthusiasts | 1.79% | 1.36x |
| Private Jet Traveler | 1.71% | 1.36x |
| Real Estate Decision Makers | 3.99% | 1.35x |
| Caribbean Trip Planners | 2.00% | 1.35x |
| Major Airline Customers | 1.90% | 1.34x |
Composition Percentage:
The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
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APPAREL RETAILERS
The Avis audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Avis audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 1.38% | 11.01x |
| Intermix | 1.29% | 11.00x |
| Hugo Boss | 4.38% | 10.99x |
| Topshop | 0.19% | 10.58x |
| Everlane | 0.15% | 10.52x |
| Supreme | 0.34% | 10.16x |
| Club Monaco | 1.26% | 10.05x |
| Levi Strauss | 1.44% | 9.56x |
| Johnston and Murphy | 1.66% | 9.40x |
| Armani | 3.59% | 9.25x |
Composition Percentage:
The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Avis audience is Chicago Cluster.
| Content Affinity | Composition | Index |
| Chicago Cluster | 1.78% | 1.40x |
| New Jersey News Cluster | 1.82% | 1.26x |
| South Florida Cluster | 1.85% | 1.26x |
| Stock Market Investing Researchers | 3.44% | 1.23x |
| Florida Jacksonville & Orlando Cluster | 1.66% | 1.19x |
| Discount Travel | 9.94% | 1.17x |
| Small Business Resources | 3.02% | 1.16x |
| Sports News - Team Specific | 9.56% | 1.14x |
| Sports Fanatics | 5.14% | 1.14x |
| News Cluster | 2.43% | 1.11x |
Composition Percentage:
The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
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DEMOGRAPHICS
The Avis audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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