Explore the Avis Audience
Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Avis audience.
INTERESTS
The Avis audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Avis audience is Flight and Hotel Shoppers.
| Interest | Composition | Index |
| Flight and Hotel Shoppers | 2.55% | 1.51x |
| Luxury Boutique Hotel Researchers | 2.64% | 1.49x |
| Business Travelers | 2.64% | 1.48x |
| Luxury Hotel Guests | 2.73% | 1.46x |
| Travel Reward Points Enthusiasts | 2.76% | 1.45x |
| Western Canada Skiers and Snowboarders | 2.04% | 1.44x |
| Colorado Skiers and Snowboarders | 2.97% | 1.44x |
| Shared Work Space Researchers | 2.14% | 1.43x |
| Tahoe Skiers and Snowboarders | 3.11% | 1.43x |
| E-cycling Enthusiasts | 3.04% | 1.42x |
Composition Percentage:
The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
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APPAREL RETAILERS
The Avis audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Avis audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.39% | 10.06x |
| Topshop | 0.67% | 9.89x |
| Intermix | 1.18% | 8.96x |
| Uniqlo | 2.52% | 8.59x |
| Hugo Boss | 5.58% | 8.29x |
| Club Monaco | 1.76% | 8.12x |
| Ann Taylor | 3.15% | 7.93x |
| American Apparel | 3.98% | 7.66x |
| Calvin Klein | 0.62% | 7.66x |
| Lorna Jane | 0.66% | 7.66x |
Composition Percentage:
The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Avis audience is Los Angeles Cluster.
| Content Affinity | Composition | Index |
| Los Angeles Cluster | 0.02% | 3.76x |
| Local & Travel England - Northern England | 0.03% | 3.66x |
| Men's Fashion Shopping | 0.02% | 3.58x |
| Mining & Natural Resources | 0.02% | 3.39x |
| Quebec Vacation Research Cluster | 0.02% | 3.28x |
| Cosmetics Business | 0.04% | 3.19x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 2.71x |
| Greece Cluster | 0.03% | 2.57x |
| London Tourism & Events | 0.02% | 2.53x |
| Mid-Atlantic Beaches | 0.03% | 2.47x |
Composition Percentage:
The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
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DEMOGRAPHICS
The Avis audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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