Explore the Avis Audience
Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 277.8 thousand unique devices whose actions qualify for the Avis audience.
INTERESTS
The Avis audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Avis audience is Global Destinations Reopening Researchers.
| Interest | Composition | Index |
| Global Destinations Reopening Researchers | 1.95% | 1.96x |
| T-Mobile Customers | 0.09% | 1.81x |
| Caribbean Destination Reopening Researchers | 1.72% | 1.71x |
| Retirement Planning Amid Covid-19 | 1.66% | 1.69x |
| Houston Trip Planners | 4.52% | 1.69x |
| AT&T Wireless Customers | 0.06% | 1.63x |
| Soda Drinkers | 2.41% | 1.61x |
| United Nations Donors | 2.00% | 1.60x |
| Phoenix Trip Planners | 2.52% | 1.58x |
| Coders & Developers | 2.86% | 1.56x |
Composition Percentage:
The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
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APPAREL RETAILERS
The Avis audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Avis audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 1.90% | 9.88x |
| Joe's Jeans | 0.06% | 8.87x |
| Abercrombie & Fitch | 0.40% | 8.25x |
| Lorna Jane | 0.20% | 8.15x |
| Calvin Klein | 0.14% | 7.85x |
| Brooks Brothers | 2.01% | 7.64x |
| Topshop | 0.05% | 7.61x |
| American Apparel | 0.97% | 7.43x |
| Armani | 0.75% | 7.41x |
| Intermix | 0.19% | 7.26x |
Composition Percentage:
The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Avis audience is National Parks.
| Content Affinity | Composition | Index |
| National Parks | 0.14% | 5.17x |
| Organic Beauty & Skincare Products | 0.21% | 4.46x |
| India Cluster | 0.29% | 4.09x |
| Mobile Industry Information | 0.17% | 4.07x |
| Illinois | 0.11% | 3.94x |
| Quebec Vacation Research Cluster | 0.02% | 3.82x |
| Horse Racing | 0.11% | 3.75x |
| Office Furniture Design | 0.04% | 3.58x |
| French Education | 0.02% | 3.51x |
| Oil & Energy | 0.12% | 3.48x |
Composition Percentage:
The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
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DEMOGRAPHICS
The Avis audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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