Explore the Avis Audience
Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Avis audience.
INTERESTS
The Avis audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Avis audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.50x |
| Golf Course Researchers | 0.22% | 1.34x |
| Business Travelers | 1.89% | 1.31x |
| Travel Reward Points Enthusiasts | 2.20% | 1.29x |
| Mens Business Clothes Shoppers | 2.11% | 1.29x |
| Las Vegas Hotel Researchers | 1.83% | 1.28x |
| Luxury Hotel Guests | 2.36% | 1.28x |
| Last Minute Travelers | 2.11% | 1.27x |
| Real Estate Decision Makers | 2.28% | 1.27x |
| Miami Trip Planners | 2.08% | 1.27x |
Composition Percentage:
The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
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APPAREL RETAILERS
The Avis audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Avis audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.45% | 9.88x |
| Intermix | 1.17% | 8.87x |
| Saint Laurent Paris | 1.19% | 8.85x |
| Hugo Boss | 4.18% | 8.67x |
| Johnston and Murphy | 3.77% | 8.61x |
| Uniqlo | 1.78% | 7.92x |
| Brooks Brothers | 4.38% | 7.52x |
| Armani | 3.98% | 7.52x |
| Zara | 2.95% | 7.46x |
| Levi Strauss | 1.52% | 7.43x |
Composition Percentage:
The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Avis audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.01% | 8.19x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 2.68x |
| Italy Cluster | 0.03% | 2.44x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.02% | 2.16x |
| Cars, Travel & Food | 0.06% | 2.07x |
| Men's Fashion Shopping | 0.02% | 2.04x |
| Quebec Job Seeker Cluster | 0.01% | 1.93x |
| Bulgaria Cluster | 0.02% | 1.87x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 1.81x |
| Alaska Cluster | 0.28% | 1.79x |
Composition Percentage:
The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
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DEMOGRAPHICS
The Avis audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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