Dstillery Audiences

AVIS

Audience Size: 1.7 Million Devices

Explore the Avis Audience

Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Avis audience.

Dstillery Crafted Audiences

INTERESTS

The Avis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avis audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 2.09% 1.50x
Chicago Trip Planners 2.09% 1.44x
New York City Events Researchers 2.03% 1.43x
Investment Banking Professionals 1.95% 1.40x
Big East Fans 1.62% 1.38x
Travel Reward Points Enthusiasts 1.79% 1.36x
Private Jet Traveler 1.71% 1.36x
Real Estate Decision Makers 3.99% 1.35x
Caribbean Trip Planners 2.00% 1.35x
Major Airline Customers 1.90% 1.34x
Composition Percentage: The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avis audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 1.38% 11.01x
Intermix 1.29% 11.00x
Hugo Boss 4.38% 10.99x
Topshop 0.19% 10.58x
Everlane 0.15% 10.52x
Supreme 0.34% 10.16x
Club Monaco 1.26% 10.05x
Levi Strauss 1.44% 9.56x
Johnston and Murphy 1.66% 9.40x
Armani 3.59% 9.25x
Composition Percentage: The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avis audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 1.78% 1.40x
New Jersey News Cluster 1.82% 1.26x
South Florida Cluster 1.85% 1.26x
Stock Market Investing Researchers 3.44% 1.23x
Florida Jacksonville & Orlando Cluster 1.66% 1.19x
Discount Travel 9.94% 1.17x
Small Business Resources 3.02% 1.16x
Sports News - Team Specific 9.56% 1.14x
Sports Fanatics 5.14% 1.14x
News Cluster 2.43% 1.11x
Composition Percentage: The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avis audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male