Explore the Avis Audience
Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 290.2 thousand unique devices whose actions qualify for the Avis audience.
INTERESTS
The Avis audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Avis audience is Orlando Activities Researchers.
| Interest | Composition | Index |
| Orlando Activities Researchers | 0.36% | 2.99x |
| Wireless Headphone Researchers | 0.08% | 2.46x |
| Mac Users | 0.85% | 1.93x |
| T-Mobile Customers | 0.09% | 1.81x |
| Apple Fans | 1.10% | 1.75x |
| Major Appliance Shoppers | 0.97% | 1.70x |
| Indoor Cycling & Spinning Enthusiasts | 1.21% | 1.69x |
| Deal and Discount Aggregator Researchers | 1.60% | 1.68x |
| Camera Review Readers | 1.52% | 1.66x |
| Work Comes First Travelers | 0.44% | 1.66x |
Composition Percentage:
The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
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APPAREL RETAILERS
The Avis audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Avis audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 2.51% | 8.20x |
| Abercrombie & Fitch | 0.54% | 7.84x |
| Banana Republic | 2.99% | 7.80x |
| Calvin Klein | 0.11% | 7.61x |
| Forever 21 | 2.15% | 7.23x |
| Kate Spade | 0.90% | 7.08x |
| Joe's Jeans | 0.04% | 6.49x |
| Brooks Brothers | 0.92% | 6.49x |
| Aeropostale | 3.25% | 6.39x |
| Coach | 1.37% | 6.33x |
Composition Percentage:
The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Avis audience is Recreational Motor Sport Enthusiasts.
| Content Affinity | Composition | Index |
| Recreational Motor Sport Enthusiasts | 0.22% | 4.63x |
| Startup Investment | 0.06% | 3.99x |
| Private Aviation | 0.15% | 3.98x |
| Fire Fighting | 0.04% | 3.89x |
| Quebec Vacation Research Cluster | 0.02% | 3.82x |
| Female Lifestyle Content Readers | 0.19% | 3.80x |
| Office Furniture Design | 0.04% | 3.58x |
| Medical Journals | 0.08% | 3.43x |
| New Parents | 0.06% | 3.42x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.09% | 3.18x |
Composition Percentage:
The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
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DEMOGRAPHICS
The Avis audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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