Dstillery Audiences

AVIS

Audience Size: 472.8 Thousand Devices

Explore the Avis Audience

Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 472.8 thousand unique devices whose actions qualify for the Avis audience.

Dstillery Crafted Audiences

INTERESTS

The Avis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avis audience is Santa Monica Trip Planners.

Interest Composition Index
Santa Monica Trip Planners 8.62% 5.60x
Mobile Phone Purchase Intenders 5.17% 5.02x
Romantics 5.17% 4.98x
Human Resources Professionals 5.17% 4.19x
Baltimore Ravens Fans 5.17% 4.07x
Non-Profit Volunteers 3.45% 3.97x
Clinic & Lab Immunologist Professionals 3.45% 3.97x
Whiskey Lovers 3.45% 3.97x
Sweet Tooths 3.45% 3.89x
Memphis Grizzlies Fans 3.45% 3.89x
Composition Percentage: The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avis audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 2.06% 9.88x
Columbia 0.86% 7.80x
Kate Spade 2.23% 7.70x
Michael Kors 3.44% 7.36x
Topshop 0.14% 7.26x
Express Outlets 0.69% 7.18x
Calvin Klein 0.24% 6.97x
Banana Republic 4.98% 6.87x
Supreme 0.06% 6.66x
Armani 1.26% 6.37x
Composition Percentage: The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avis audience is Electrical Engineering.

Content Affinity Composition Index
Electrical Engineering 0.30% 5.13x
Organic Beauty & Skincare Products 0.21% 4.46x
Assorted Topics (Television, Origami, Men's Health) 0.30% 4.01x
Kentucky News 5.17% 3.87x
Quebec Vacation Research Cluster 0.02% 3.82x
Baltimore Cluster 5.17% 3.81x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 3.45% 3.79x
Indiana News & Business Cluster 3.45% 3.79x
Apple Blogs & Hacks 3.45% 3.71x
Work Productivity 0.13% 3.60x
Composition Percentage: The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avis audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female