Explore the Avis Audience
Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 180.1 thousand unique devices whose actions qualify for the Avis audience.
INTERESTS
The Avis audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Avis audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.58% | 1.98x |
| T-Mobile Customers | 0.09% | 1.81x |
| Ski Enthusiasts | 2.16% | 1.76x |
| Mountain Biking Enthusiasts | 0.70% | 1.74x |
| Healthcare Provider Education Researchers | 1.17% | 1.70x |
| Dance Enthusiasts | 1.34% | 1.68x |
| Austin Trip Planners | 1.69% | 1.67x |
| Dachshund Content Readers | 0.53% | 1.66x |
| Medical Advice Researchers | 0.53% | 1.66x |
| AT&T Wireless Customers | 0.06% | 1.63x |
Composition Percentage:
The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
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APPAREL RETAILERS
The Avis audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Avis audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.54% | 11.73x |
| Kate Spade | 0.54% | 10.96x |
| Abercrombie & Fitch | 0.81% | 9.91x |
| Intermix | 0.18% | 8.70x |
| Joe's Jeans | 0.05% | 8.49x |
| Everlane | 0.03% | 8.47x |
| Brooks Brothers | 0.75% | 8.34x |
| Topshop | 0.07% | 8.21x |
| Tommy Bahama | 0.93% | 8.08x |
| Armani | 0.66% | 8.04x |
Composition Percentage:
The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Avis audience is Back & Spine.
| Content Affinity | Composition | Index |
| Back & Spine | 0.12% | 3.93x |
| Fire Fighting | 0.04% | 3.89x |
| Central & South American News | 0.18% | 3.82x |
| Quebec Vacation Research Cluster | 0.02% | 3.82x |
| Medical Diagnostics | 0.09% | 3.77x |
| Office Furniture Design | 0.04% | 3.58x |
| Korea Cluster | 0.18% | 3.57x |
| Spanish Health & Wellness | 0.12% | 3.29x |
| Alberta Canada Cluster | 0.13% | 3.22x |
| Party Planning & Invitations | 0.12% | 2.87x |
Composition Percentage:
The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
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DEMOGRAPHICS
The Avis audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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