Explore the Avis Audience
Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Avis audience.
INTERESTS
The Avis audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Avis audience is Last Minute Travelers.
| Interest | Composition | Index |
| Last Minute Travelers | 3.09% | 1.54x |
| United Arab Emirates Trip Planners | 2.74% | 1.53x |
| Countdown to the Beach Travelers | 0.01% | 1.50x |
| Major Airline Customers | 2.88% | 1.49x |
| Business Travelers | 2.72% | 1.48x |
| Las Vegas Nightlife Researchers | 3.71% | 1.45x |
| Real Estate Decision Makers | 3.27% | 1.45x |
| Luxury Boutique Hotel Researchers | 2.72% | 1.44x |
| Opera Enthusiasts | 2.67% | 1.44x |
| New York City Events Researchers | 2.72% | 1.43x |
Composition Percentage:
The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
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APPAREL RETAILERS
The Avis audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Avis audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.87% | 9.85x |
| Joe's Jeans | 0.49% | 9.27x |
| Uniqlo | 2.54% | 8.12x |
| Intermix | 1.29% | 7.85x |
| Saint Laurent Paris | 1.28% | 7.76x |
| Hugo Boss | 5.41% | 7.75x |
| Calvin Klein | 0.66% | 7.65x |
| Supreme | 0.19% | 7.39x |
| Club Monaco | 1.78% | 7.30x |
| Anthropologie | 1.80% | 7.16x |
Composition Percentage:
The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Avis audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 3.49x |
| As Seen On TV Products | 0.01% | 3.46x |
| Environmentally Friendly Cars | 0.01% | 3.34x |
| Canada Shopping - Kitchenware | 0.03% | 3.10x |
| Romanian News | 0.03% | 2.91x |
| France Online Music & Quiz Content Cluster | 0.04% | 2.74x |
| Franchising | 0.04% | 2.42x |
| Local & Travel England - East Midlands | 0.03% | 2.21x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.02% | 2.18x |
| Concert Posters | 0.04% | 2.04x |
Composition Percentage:
The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
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DEMOGRAPHICS
The Avis audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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