Dstillery Audiences

AVIS

Audience Size: 153.2 Thousand Devices

Explore the Avis Audience

Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 153.2 thousand unique devices whose actions qualify for the Avis audience.

Dstillery Crafted Audiences

INTERESTS

The Avis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avis audience is Small Business Administration Cares Act Researchers.

Interest Composition Index
Small Business Administration Cares Act Researchers 2.68% 2.06x
San Diego Activities Researchers 2.54% 2.00x
Telemedicine Content Readers 1.41% 1.97x
Hulu Users 2.82% 1.96x
Small Business COVID-19 Relief Researchers 2.12% 1.92x
Rock Climbing Enthusiasts 2.97% 1.86x
Las Vegas Hotel Researchers 3.67% 1.86x
Charitable Donors 2.82% 1.85x
Natural and Holistic Health Researchers 3.25% 1.82x
T-Mobile Customers 0.09% 1.81x
Composition Percentage: The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avis audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.43% 9.93x
Lorna Jane 0.22% 9.64x
Hugo Boss 1.56% 8.44x
Joe's Jeans 0.05% 8.13x
Calvin Klein 0.15% 7.88x
Topshop 0.05% 7.72x
Brooks Brothers 1.80% 7.29x
Club Monaco 0.33% 7.11x
Lululemon 1.93% 7.11x
American Apparel 0.83% 7.06x
Composition Percentage: The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avis audience is National Parks.

Content Affinity Composition Index
National Parks 0.14% 5.17x
DIY Decoration & Furniture 0.56% 4.92x
Female Lifestyle Content Readers 0.64% 4.62x
Organic Beauty & Skincare Products 0.21% 4.46x
Assorted Topics (Viral Media, Paid Traffic) 0.47% 3.98x
Australia & New Zealand Media 0.42% 3.85x
Quebec Vacation Research Cluster 0.02% 3.82x
Office Furniture Design 0.04% 3.58x
French Education 0.02% 3.51x
Oil & Energy 0.12% 3.48x
Composition Percentage: The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avis audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female