Dstillery Audiences

AVIS

Audience Size: 26.8 Thousand Devices

Explore the Avis Audience

Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 26.8 thousand unique devices whose actions qualify for the Avis audience.

Dstillery Crafted Audiences

INTERESTS

The Avis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avis audience is Executive Travelers.

Interest Composition Index
Executive Travelers 1.45% 1.61x
Major Airline Customers 2.03% 1.50x
Miami Trip Planners 1.76% 1.49x
Last Minute Travelers 1.69% 1.48x
Caribbean Trip Planners 1.85% 1.48x
Real Estate Decision Makers 3.25% 1.48x
Venture Capitalists 1.22% 1.45x
Investment Banking Professionals 1.35% 1.44x
United Arab Emirates Trip Planners 1.34% 1.44x
Business Travelers 1.14% 1.43x
Composition Percentage: The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avis audience is The North Face.

Location Composition Index
The North Face 2.01% 7.77x
Banana Republic 3.58% 7.00x
Brooks Brothers 3.20% 6.92x
J. Crew 2.82% 6.61x
Gymboree 1.41% 4.69x
REI 1.94% 4.15x
Composition Percentage: The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avis audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.24% 3.15x
Meeting Planning & Hotels 0.10% 2.94x
Canadian Lifestyle 0.08% 2.29x
LGBTQ Advocacy 0.97% 2.29x
Assorted Topics #11735 (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.27% 2.08x
Vermont Cluster 0.27% 2.05x
Illinois Education 0.10% 2.01x
New York City Real Estate Research Cluster 0.57% 1.95x
Visa & Immigration 0.11% 1.91x
Ohio Universities 0.44% 1.81x
Composition Percentage: The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avis audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999