Explore the Avis Audience
Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 495.7 thousand unique devices whose actions qualify for the Avis audience.
INTERESTS
The Avis audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Avis audience is Miami Trip Planners.
| Interest | Composition | Index |
| Miami Trip Planners | 1.79% | 1.56x |
| Palm Beach Trip Planners | 1.83% | 1.50x |
| Executive Travelers | 1.51% | 1.48x |
| Caribbean Trip Planners | 1.78% | 1.46x |
| Shared Work Space Researchers | 1.30% | 1.45x |
| Real Estate Decision Makers | 3.20% | 1.44x |
| Major Airline Customers | 1.93% | 1.44x |
| New York Trip Planners | 1.88% | 1.41x |
| Men's Shoe Shoppers | 1.39% | 1.40x |
| Fort Lauderdale Trip Planners | 1.89% | 1.40x |
Composition Percentage:
The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
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APPAREL RETAILERS
The Avis audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Avis audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 1.40% | 15.34x |
| Joe's Jeans | 0.38% | 14.62x |
| Saint Laurent Paris | 0.82% | 14.46x |
| American Apparel | 2.20% | 12.95x |
| Uniqlo | 1.00% | 12.78x |
| Armani | 1.69% | 12.75x |
| Levi Strauss | 0.89% | 12.34x |
| Club Monaco | 1.10% | 12.12x |
| Ann Taylor | 1.35% | 12.11x |
| Zara | 1.98% | 12.05x |
Composition Percentage:
The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Avis audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.25% | 3.63x |
| Central & South American News | 0.18% | 2.31x |
| Meeting Planning & Hotels | 0.07% | 2.20x |
| Assorted Topics #11640 (Business Support ToolsForm Templates) | 0.06% | 2.12x |
| Philanthropy - Nonprofits | 0.07% | 2.08x |
| Caribbean Cluster | 0.24% | 2.07x |
| Alternative Streaming Services | 0.06% | 2.06x |
| Mobile Industry Information | 0.13% | 1.88x |
| Latin American News | 0.21% | 1.88x |
| Peru Media | 0.14% | 1.87x |
Composition Percentage:
The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
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DEMOGRAPHICS
The Avis audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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