Dstillery Audiences

AVIS

Audience Size: 2.4 Million Devices

Explore the Avis Audience

Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Avis audience.

Dstillery Crafted Audiences

INTERESTS

The Avis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avis audience is Last Minute Travelers.

Interest Composition Index
Last Minute Travelers 3.09% 1.54x
United Arab Emirates Trip Planners 2.74% 1.53x
Countdown to the Beach Travelers 0.01% 1.50x
Major Airline Customers 2.88% 1.49x
Business Travelers 2.72% 1.48x
Las Vegas Nightlife Researchers 3.71% 1.45x
Real Estate Decision Makers 3.27% 1.45x
Luxury Boutique Hotel Researchers 2.72% 1.44x
Opera Enthusiasts 2.67% 1.44x
New York City Events Researchers 2.72% 1.43x
Composition Percentage: The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avis audience is Topshop.

Location Composition Index
Topshop 0.87% 9.85x
Joe's Jeans 0.49% 9.27x
Uniqlo 2.54% 8.12x
Intermix 1.29% 7.85x
Saint Laurent Paris 1.28% 7.76x
Hugo Boss 5.41% 7.75x
Calvin Klein 0.66% 7.65x
Supreme 0.19% 7.39x
Club Monaco 1.78% 7.30x
Anthropologie 1.80% 7.16x
Composition Percentage: The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avis audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 3.49x
As Seen On TV Products 0.01% 3.46x
Environmentally Friendly Cars 0.01% 3.34x
Canada Shopping - Kitchenware 0.03% 3.10x
Romanian News 0.03% 2.91x
France Online Music & Quiz Content Cluster 0.04% 2.74x
Franchising 0.04% 2.42x
Local & Travel England - East Midlands 0.03% 2.21x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 2.18x
Concert Posters 0.04% 2.04x
Composition Percentage: The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avis audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male