Dstillery Audiences

AVIS

Audience Size: 2 Million Devices

Explore the Avis Audience

Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Avis audience.

Dstillery Crafted Audiences

INTERESTS

The Avis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avis audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.50x
Golf Course Researchers 0.22% 1.34x
Business Travelers 1.89% 1.31x
Travel Reward Points Enthusiasts 2.20% 1.29x
Mens Business Clothes Shoppers 2.11% 1.29x
Las Vegas Hotel Researchers 1.83% 1.28x
Luxury Hotel Guests 2.36% 1.28x
Last Minute Travelers 2.11% 1.27x
Real Estate Decision Makers 2.28% 1.27x
Miami Trip Planners 2.08% 1.27x
Composition Percentage: The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avis audience is Topshop.

Location Composition Index
Topshop 0.45% 9.88x
Intermix 1.17% 8.87x
Saint Laurent Paris 1.19% 8.85x
Hugo Boss 4.18% 8.67x
Johnston and Murphy 3.77% 8.61x
Uniqlo 1.78% 7.92x
Brooks Brothers 4.38% 7.52x
Armani 3.98% 7.52x
Zara 2.95% 7.46x
Levi Strauss 1.52% 7.43x
Composition Percentage: The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avis audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.01% 8.19x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 2.68x
Italy Cluster 0.03% 2.44x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 2.16x
Cars, Travel & Food 0.06% 2.07x
Men's Fashion Shopping 0.02% 2.04x
Quebec Job Seeker Cluster 0.01% 1.93x
Bulgaria Cluster 0.02% 1.87x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 1.81x
Alaska Cluster 0.28% 1.79x
Composition Percentage: The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avis audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male