Explore the Avis Audience
Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 472.8 thousand unique devices whose actions qualify for the Avis audience.
INTERESTS
The Avis audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Avis audience is Santa Monica Trip Planners.
| Interest | Composition | Index |
| Santa Monica Trip Planners | 8.62% | 5.60x |
| Mobile Phone Purchase Intenders | 5.17% | 5.02x |
| Romantics | 5.17% | 4.98x |
| Human Resources Professionals | 5.17% | 4.19x |
| Baltimore Ravens Fans | 5.17% | 4.07x |
| Non-Profit Volunteers | 3.45% | 3.97x |
| Clinic & Lab Immunologist Professionals | 3.45% | 3.97x |
| Whiskey Lovers | 3.45% | 3.97x |
| Sweet Tooths | 3.45% | 3.89x |
| Memphis Grizzlies Fans | 3.45% | 3.89x |
Composition Percentage:
The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
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APPAREL RETAILERS
The Avis audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Avis audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 2.06% | 9.88x |
| Columbia | 0.86% | 7.80x |
| Kate Spade | 2.23% | 7.70x |
| Michael Kors | 3.44% | 7.36x |
| Topshop | 0.14% | 7.26x |
| Express Outlets | 0.69% | 7.18x |
| Calvin Klein | 0.24% | 6.97x |
| Banana Republic | 4.98% | 6.87x |
| Supreme | 0.06% | 6.66x |
| Armani | 1.26% | 6.37x |
Composition Percentage:
The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Avis audience is Electrical Engineering.
| Content Affinity | Composition | Index |
| Electrical Engineering | 0.30% | 5.13x |
| Organic Beauty & Skincare Products | 0.21% | 4.46x |
| Assorted Topics (Television, Origami, Men's Health) | 0.30% | 4.01x |
| Kentucky News | 5.17% | 3.87x |
| Quebec Vacation Research Cluster | 0.02% | 3.82x |
| Baltimore Cluster | 5.17% | 3.81x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 3.45% | 3.79x |
| Indiana News & Business Cluster | 3.45% | 3.79x |
| Apple Blogs & Hacks | 3.45% | 3.71x |
| Work Productivity | 0.13% | 3.60x |
Composition Percentage:
The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
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DEMOGRAPHICS
The Avis audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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