Dstillery Audiences

AVIS

Audience Size: 2.3 Million Devices

Explore the Avis Audience

Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Avis audience.

Dstillery Crafted Audiences

INTERESTS

The Avis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avis audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.50x
Last Minute Travelers 3.41% 1.27x
Los Angeles Chargers Fans 2.77% 1.22x
Miami Trip Planners 3.16% 1.21x
Las Vegas Nightlife Researchers 3.54% 1.20x
Mobile Phone Purchase Intenders 3.17% 1.19x
Jamband Fans 2.66% 1.17x
Las Vegas Hotel Researchers 2.81% 1.16x
Las Vegas Trip Planners 3.74% 1.16x
Los Angeles Trip Planners 3.15% 1.16x
Composition Percentage: The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avis audience is Topshop.

Location Composition Index
Topshop 0.70% 9.66x
Joe's Jeans 0.50% 8.04x
Saint Laurent Paris 1.19% 8.03x
Uniqlo 2.10% 7.97x
Hugo Boss 4.55% 7.66x
Intermix 1.17% 7.53x
Bonobos 1.81% 7.15x
Brooks Brothers 4.11% 7.14x
Armani 3.94% 7.06x
Calvin Klein 0.63% 7.03x
Composition Percentage: The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avis audience is Flags & Trump.

Content Affinity Composition Index
Flags & Trump 0.02% 4.60x
Assorted Topics (Television, Origami, Men's Health) 0.03% 2.93x
Franco-African Cluster 0.04% 2.92x
Environmentally Friendly Cars 0.01% 2.63x
Canadian Real Estate Researcher Cluster 0.02% 2.24x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 2.20x
Franchising 0.04% 2.02x
Quebec Job Seeker Cluster 0.01% 1.93x
Local & Travel England - Northern England 0.01% 1.88x
Chemicals 0.05% 1.87x
Composition Percentage: The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avis audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male