Dstillery Audiences

AVIS

Audience Size: 2 Million Devices

Explore the Avis Audience

Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Avis audience.

Dstillery Crafted Audiences

INTERESTS

The Avis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avis audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 2.55% 1.51x
Luxury Boutique Hotel Researchers 2.64% 1.49x
Business Travelers 2.64% 1.48x
Luxury Hotel Guests 2.73% 1.46x
Travel Reward Points Enthusiasts 2.76% 1.45x
Western Canada Skiers and Snowboarders 2.04% 1.44x
Colorado Skiers and Snowboarders 2.97% 1.44x
Shared Work Space Researchers 2.14% 1.43x
Tahoe Skiers and Snowboarders 3.11% 1.43x
E-cycling Enthusiasts 3.04% 1.42x
Composition Percentage: The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avis audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.39% 10.06x
Topshop 0.67% 9.89x
Intermix 1.18% 8.96x
Uniqlo 2.52% 8.59x
Hugo Boss 5.58% 8.29x
Club Monaco 1.76% 8.12x
Ann Taylor 3.15% 7.93x
American Apparel 3.98% 7.66x
Calvin Klein 0.62% 7.66x
Lorna Jane 0.66% 7.66x
Composition Percentage: The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avis audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.02% 3.76x
Local & Travel England - Northern England 0.03% 3.66x
Men's Fashion Shopping 0.02% 3.58x
Mining & Natural Resources 0.02% 3.39x
Quebec Vacation Research Cluster 0.02% 3.28x
Cosmetics Business 0.04% 3.19x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.71x
Greece Cluster 0.03% 2.57x
London Tourism & Events 0.02% 2.53x
Mid-Atlantic Beaches 0.03% 2.47x
Composition Percentage: The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avis audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male