Explore the Avis Audience
Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Avis audience.
INTERESTS
The Avis audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Avis audience is Financially Aware (COVID-19 related).
| Interest | Composition | Index |
| Financially Aware (COVID-19 related) | 0.08% | 2.90x |
| Burger Enthusiast | 0.12% | 2.00x |
| Hulu Users | 0.04% | 1.96x |
| True Crime Podcast Listeners | 0.13% | 1.92x |
| T-Mobile Customers | 0.09% | 1.81x |
| Mid Size Sedan Auto Intenders | 2.03% | 1.68x |
| San Diego Trip Planners | 3.05% | 1.66x |
| AT&T Wireless Customers | 0.06% | 1.63x |
| Telluride Trip Planners | 3.01% | 1.61x |
| Arizona Wildcats Fans | 3.13% | 1.61x |
Composition Percentage:
The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
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APPAREL RETAILERS
The Avis audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Avis audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.21% | 10.07x |
| Intermix | 0.75% | 9.50x |
| Topshop | 0.30% | 9.03x |
| Uniqlo | 1.67% | 8.90x |
| Hugo Boss | 3.67% | 8.60x |
| Calvin Klein | 0.42% | 8.11x |
| Brooks Brothers | 3.63% | 8.07x |
| Club Monaco | 1.09% | 8.03x |
| Ann Taylor | 2.01% | 8.01x |
| Everlane | 0.09% | 7.99x |
Composition Percentage:
The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Avis audience is Canada Business Cluster.
| Content Affinity | Composition | Index |
| Canada Business Cluster | 0.24% | 4.80x |
| Marijuana | 0.12% | 4.34x |
| Quebec Vacation Research Cluster | 0.02% | 3.82x |
| Office Furniture Design | 0.04% | 3.58x |
| French Education | 0.02% | 3.51x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.08% | 3.25x |
| Meeting Planning & Hotels | 0.06% | 3.16x |
| Beach & Intimate Wear | 0.06% | 3.08x |
| Roleplay & Fantasy Games | 0.08% | 2.99x |
| Organic Beauty & Skincare Products | 0.12% | 2.82x |
Composition Percentage:
The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
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DEMOGRAPHICS
The Avis audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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