Explore the Avis Audience
Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 26.8 thousand unique devices whose actions qualify for the Avis audience.
INTERESTS
The Avis audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Avis audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 1.45% | 1.61x |
| Major Airline Customers | 2.03% | 1.50x |
| Miami Trip Planners | 1.76% | 1.49x |
| Last Minute Travelers | 1.69% | 1.48x |
| Caribbean Trip Planners | 1.85% | 1.48x |
| Real Estate Decision Makers | 3.25% | 1.48x |
| Venture Capitalists | 1.22% | 1.45x |
| Investment Banking Professionals | 1.35% | 1.44x |
| United Arab Emirates Trip Planners | 1.34% | 1.44x |
| Business Travelers | 1.14% | 1.43x |
Composition Percentage:
The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
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APPAREL RETAILERS
The Avis audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Avis audience is The North Face.
| Location | Composition | Index |
| The North Face | 2.01% | 7.77x |
| Banana Republic | 3.58% | 7.00x |
| Brooks Brothers | 3.20% | 6.92x |
| J. Crew | 2.82% | 6.61x |
| Gymboree | 1.41% | 4.69x |
| REI | 1.94% | 4.15x |
Composition Percentage:
The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Avis audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.24% | 3.15x |
| Meeting Planning & Hotels | 0.10% | 2.94x |
| Canadian Lifestyle | 0.08% | 2.29x |
| LGBTQ Advocacy | 0.97% | 2.29x |
| Assorted Topics #11735 (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.27% | 2.08x |
| Vermont Cluster | 0.27% | 2.05x |
| Illinois Education | 0.10% | 2.01x |
| New York City Real Estate Research Cluster | 0.57% | 1.95x |
| Visa & Immigration | 0.11% | 1.91x |
| Ohio Universities | 0.44% | 1.81x |
Composition Percentage:
The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
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DEMOGRAPHICS
The Avis audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999
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