Explore the Avis Audience
Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 153.2 thousand unique devices whose actions qualify for the Avis audience.
INTERESTS
The Avis audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Avis audience is Small Business Administration Cares Act Researchers.
| Interest | Composition | Index |
| Small Business Administration Cares Act Researchers | 2.68% | 2.06x |
| San Diego Activities Researchers | 2.54% | 2.00x |
| Telemedicine Content Readers | 1.41% | 1.97x |
| Hulu Users | 2.82% | 1.96x |
| Small Business COVID-19 Relief Researchers | 2.12% | 1.92x |
| Rock Climbing Enthusiasts | 2.97% | 1.86x |
| Las Vegas Hotel Researchers | 3.67% | 1.86x |
| Charitable Donors | 2.82% | 1.85x |
| Natural and Holistic Health Researchers | 3.25% | 1.82x |
| T-Mobile Customers | 0.09% | 1.81x |
Composition Percentage:
The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
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APPAREL RETAILERS
The Avis audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Avis audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.43% | 9.93x |
| Lorna Jane | 0.22% | 9.64x |
| Hugo Boss | 1.56% | 8.44x |
| Joe's Jeans | 0.05% | 8.13x |
| Calvin Klein | 0.15% | 7.88x |
| Topshop | 0.05% | 7.72x |
| Brooks Brothers | 1.80% | 7.29x |
| Club Monaco | 0.33% | 7.11x |
| Lululemon | 1.93% | 7.11x |
| American Apparel | 0.83% | 7.06x |
Composition Percentage:
The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Avis audience is National Parks.
| Content Affinity | Composition | Index |
| National Parks | 0.14% | 5.17x |
| DIY Decoration & Furniture | 0.56% | 4.92x |
| Female Lifestyle Content Readers | 0.64% | 4.62x |
| Organic Beauty & Skincare Products | 0.21% | 4.46x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.47% | 3.98x |
| Australia & New Zealand Media | 0.42% | 3.85x |
| Quebec Vacation Research Cluster | 0.02% | 3.82x |
| Office Furniture Design | 0.04% | 3.58x |
| French Education | 0.02% | 3.51x |
| Oil & Energy | 0.12% | 3.48x |
Composition Percentage:
The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
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DEMOGRAPHICS
The Avis audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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