Explore the Avis Audience
Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 341.6 thousand unique devices whose actions qualify for the Avis audience.
INTERESTS
The Avis audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Avis audience is Caribbean Destination Reopening Researchers.
| Interest | Composition | Index |
| Caribbean Destination Reopening Researchers | 2.13% | 1.84x |
| T-Mobile Customers | 0.09% | 1.81x |
| Quarantine Planners | 1.48% | 1.65x |
| Luxury Boutique Hotel Researchers | 3.28% | 1.63x |
| AT&T Wireless Customers | 0.06% | 1.63x |
| Palm Beach Trip Planners | 3.32% | 1.63x |
| Telemedicine Content Readers | 1.26% | 1.62x |
| Western Canada Skiers and Snowboarders | 2.77% | 1.61x |
| Web Conferences and Remote Workers | 2.74% | 1.60x |
| Miami Trip Planners | 3.03% | 1.58x |
Composition Percentage:
The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
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APPAREL RETAILERS
The Avis audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Avis audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.05% | 8.52x |
| Hugo Boss | 1.08% | 7.08x |
| Abercrombie & Fitch | 0.27% | 7.07x |
| Brooks Brothers | 1.21% | 6.47x |
| Joe's Jeans | 0.05% | 6.11x |
| Saint Laurent Paris | 0.11% | 5.63x |
| Armani | 0.48% | 5.31x |
| Calvin Klein | 0.08% | 5.02x |
| Coach | 1.54% | 4.97x |
| American Apparel | 0.50% | 4.90x |
Composition Percentage:
The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Avis audience is Music Education.
| Content Affinity | Composition | Index |
| Music Education | 0.11% | 4.52x |
| Organic Beauty & Skincare Products | 0.21% | 4.46x |
| Community Planning & Transportation | 0.11% | 4.12x |
| Education Cluster | 0.11% | 4.04x |
| Trucks | 0.07% | 3.95x |
| Quebec Vacation Research Cluster | 0.02% | 3.82x |
| Office Furniture Design | 0.04% | 3.58x |
| Food Cluster | 0.08% | 3.47x |
| Canadian Lifestyle | 0.07% | 3.33x |
| Humor & Entertainment | 0.07% | 3.33x |
Composition Percentage:
The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
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DEMOGRAPHICS
The Avis audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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