Explore the Avis Audience
Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Avis audience.
INTERESTS
The Avis audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Avis audience is Miami Trip Planners.
| Interest | Composition | Index |
| Miami Trip Planners | 2.75% | 1.85x |
| Palm Beach Trip Planners | 2.45% | 1.67x |
| Fort Lauderdale Trip Planners | 2.74% | 1.66x |
| New York City Events Researchers | 2.32% | 1.56x |
| Caribbean Trip Planners | 2.21% | 1.51x |
| Readers of Cuban Content | 1.81% | 1.50x |
| Countdown to the Beach Travelers | 0.01% | 1.50x |
| Real Estate Decision Makers | 4.16% | 1.49x |
| Executive Travelers | 0.09% | 1.45x |
| Major Airline Customers | 2.44% | 1.44x |
Composition Percentage:
The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
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APPAREL RETAILERS
The Avis audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Avis audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 3.14% | 12.52x |
| Intermix | 1.14% | 11.64x |
| Club Monaco | 1.34% | 11.15x |
| Saint Laurent Paris | 1.15% | 11.10x |
| Supreme | 0.30% | 11.04x |
| Armani | 2.65% | 10.88x |
| Everlane | 0.11% | 10.49x |
| Zara | 3.01% | 9.87x |
| Uniqlo | 1.45% | 9.75x |
| American Apparel | 3.57% | 9.66x |
Composition Percentage:
The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Avis audience is Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling).
| Content Affinity | Composition | Index |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 3.22x |
| Memphis News | 0.19% | 2.61x |
| Philanthropy - Nonprofits | 0.10% | 2.44x |
| Men's Fashion Shopping | 0.02% | 2.28x |
| Mysticism | 0.03% | 2.22x |
| Turkey & Iran Cluster | 0.04% | 2.10x |
| South Carolina Travel | 0.04% | 2.10x |
| Mining & Natural Resources | 0.03% | 2.09x |
| Paper & Packaging | 0.06% | 2.08x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.30% | 2.00x |
Composition Percentage:
The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
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DEMOGRAPHICS
The Avis audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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