Dstillery Audiences

AVIS

Audience Size: 805.8 Thousand Devices

Explore the Avis Audience

Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 805.8 thousand unique devices whose actions qualify for the Avis audience.

Dstillery Crafted Audiences

INTERESTS

The Avis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avis audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.09% 1.81x
AT&T Wireless Customers 0.06% 1.63x
California Trip Planners 2.10% 1.58x
Podcast Listeners 1.90% 1.55x
Aspen Trip Planners 1.98% 1.54x
Mac Users 1.27% 1.54x
Nutrition Conscious Eaters 1.06% 1.53x
Denver Trip Planners 2.37% 1.51x
True Crime Podcast Listeners 1.22% 1.50x
Costco Deal Blog Readers 1.45% 1.49x
Composition Percentage: The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avis audience is Intermix.

Location Composition Index
Intermix 0.27% 4.01x
Saint Laurent Paris 0.26% 3.94x
Joe's Jeans 0.13% 3.91x
Hugo Boss 1.93% 3.91x
Lorna Jane 0.49% 3.87x
Abercrombie & Fitch 0.53% 3.79x
Armani 1.16% 3.75x
Patagonia 0.51% 3.34x
Bonobos 0.65% 3.32x
Brooks Brothers 2.06% 3.31x
Composition Percentage: The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avis audience is Canadian News.

Content Affinity Composition Index
Canadian News 0.08% 5.50x
Furniture Shopping 0.10% 4.27x
Pet Supplies 0.06% 4.22x
Canadian Lifestyle 0.06% 3.94x
Canada Tourism Research Cluster 0.04% 3.86x
Quebec Vacation Research Cluster 0.02% 3.82x
Office Furniture Design 0.04% 3.58x
Numerology & Astrology 0.06% 3.55x
Mail Order Food 0.04% 3.47x
Accounting 0.10% 3.25x
Composition Percentage: The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avis audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male