Dstillery Audiences

AVIS

Audience Size: 290.2 Thousand Devices

Explore the Avis Audience

Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 290.2 thousand unique devices whose actions qualify for the Avis audience.

Dstillery Crafted Audiences

INTERESTS

The Avis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avis audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 0.36% 2.99x
Wireless Headphone Researchers 0.08% 2.46x
Mac Users 0.85% 1.93x
T-Mobile Customers 0.09% 1.81x
Apple Fans 1.10% 1.75x
Major Appliance Shoppers 0.97% 1.70x
Indoor Cycling & Spinning Enthusiasts 1.21% 1.69x
Deal and Discount Aggregator Researchers 1.60% 1.68x
Camera Review Readers 1.52% 1.66x
Work Comes First Travelers 0.44% 1.66x
Composition Percentage: The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avis audience is Michael Kors.

Location Composition Index
Michael Kors 2.51% 8.20x
Abercrombie & Fitch 0.54% 7.84x
Banana Republic 2.99% 7.80x
Calvin Klein 0.11% 7.61x
Forever 21 2.15% 7.23x
Kate Spade 0.90% 7.08x
Joe's Jeans 0.04% 6.49x
Brooks Brothers 0.92% 6.49x
Aeropostale 3.25% 6.39x
Coach 1.37% 6.33x
Composition Percentage: The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avis audience is Recreational Motor Sport Enthusiasts.

Content Affinity Composition Index
Recreational Motor Sport Enthusiasts 0.22% 4.63x
Startup Investment 0.06% 3.99x
Private Aviation 0.15% 3.98x
Fire Fighting 0.04% 3.89x
Quebec Vacation Research Cluster 0.02% 3.82x
Female Lifestyle Content Readers 0.19% 3.80x
Office Furniture Design 0.04% 3.58x
Medical Journals 0.08% 3.43x
New Parents 0.06% 3.42x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.09% 3.18x
Composition Percentage: The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avis audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male