Dstillery Audiences

AVIS

Audience Size: 277.8 Thousand Devices

Explore the Avis Audience

Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 277.8 thousand unique devices whose actions qualify for the Avis audience.

Dstillery Crafted Audiences

INTERESTS

The Avis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avis audience is Global Destinations Reopening Researchers.

Interest Composition Index
Global Destinations Reopening Researchers 1.95% 1.96x
T-Mobile Customers 0.09% 1.81x
Caribbean Destination Reopening Researchers 1.72% 1.71x
Retirement Planning Amid Covid-19 1.66% 1.69x
Houston Trip Planners 4.52% 1.69x
AT&T Wireless Customers 0.06% 1.63x
Soda Drinkers 2.41% 1.61x
United Nations Donors 2.00% 1.60x
Phoenix Trip Planners 2.52% 1.58x
Coders & Developers 2.86% 1.56x
Composition Percentage: The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avis audience is Hugo Boss.

Location Composition Index
Hugo Boss 1.90% 9.88x
Joe's Jeans 0.06% 8.87x
Abercrombie & Fitch 0.40% 8.25x
Lorna Jane 0.20% 8.15x
Calvin Klein 0.14% 7.85x
Brooks Brothers 2.01% 7.64x
Topshop 0.05% 7.61x
American Apparel 0.97% 7.43x
Armani 0.75% 7.41x
Intermix 0.19% 7.26x
Composition Percentage: The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avis audience is National Parks.

Content Affinity Composition Index
National Parks 0.14% 5.17x
Organic Beauty & Skincare Products 0.21% 4.46x
India Cluster 0.29% 4.09x
Mobile Industry Information 0.17% 4.07x
Illinois 0.11% 3.94x
Quebec Vacation Research Cluster 0.02% 3.82x
Horse Racing 0.11% 3.75x
Office Furniture Design 0.04% 3.58x
French Education 0.02% 3.51x
Oil & Energy 0.12% 3.48x
Composition Percentage: The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avis audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female