Dstillery Audiences

AVIS

Audience Size: 1 Million Devices

Explore the Avis Audience

Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Avis audience.

Dstillery Crafted Audiences

INTERESTS

The Avis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avis audience is Financially Aware (COVID-19 related).

Interest Composition Index
Financially Aware (COVID-19 related) 0.08% 2.90x
Burger Enthusiast 0.12% 2.00x
Hulu Users 0.04% 1.96x
True Crime Podcast Listeners 0.13% 1.92x
T-Mobile Customers 0.09% 1.81x
Mid Size Sedan Auto Intenders 2.03% 1.68x
San Diego Trip Planners 3.05% 1.66x
AT&T Wireless Customers 0.06% 1.63x
Telluride Trip Planners 3.01% 1.61x
Arizona Wildcats Fans 3.13% 1.61x
Composition Percentage: The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avis audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.21% 10.07x
Intermix 0.75% 9.50x
Topshop 0.30% 9.03x
Uniqlo 1.67% 8.90x
Hugo Boss 3.67% 8.60x
Calvin Klein 0.42% 8.11x
Brooks Brothers 3.63% 8.07x
Club Monaco 1.09% 8.03x
Ann Taylor 2.01% 8.01x
Everlane 0.09% 7.99x
Composition Percentage: The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avis audience is Canada Business Cluster.

Content Affinity Composition Index
Canada Business Cluster 0.24% 4.80x
Marijuana 0.12% 4.34x
Quebec Vacation Research Cluster 0.02% 3.82x
Office Furniture Design 0.04% 3.58x
French Education 0.02% 3.51x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.08% 3.25x
Meeting Planning & Hotels 0.06% 3.16x
Beach & Intimate Wear 0.06% 3.08x
Roleplay & Fantasy Games 0.08% 2.99x
Organic Beauty & Skincare Products 0.12% 2.82x
Composition Percentage: The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avis audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male