Dstillery Audiences

AVIS

Audience Size: 341.6 Thousand Devices

Explore the Avis Audience

Below you'll find more information about the Avis audience, broken down in different categories based on their digital and physical behaviors. These are 341.6 thousand unique devices whose actions qualify for the Avis audience.

Dstillery Crafted Audiences

INTERESTS

The Avis audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Avis audience is Caribbean Destination Reopening Researchers.

Interest Composition Index
Caribbean Destination Reopening Researchers 2.13% 1.84x
T-Mobile Customers 0.09% 1.81x
Quarantine Planners 1.48% 1.65x
Luxury Boutique Hotel Researchers 3.28% 1.63x
AT&T Wireless Customers 0.06% 1.63x
Palm Beach Trip Planners 3.32% 1.63x
Telemedicine Content Readers 1.26% 1.62x
Western Canada Skiers and Snowboarders 2.77% 1.61x
Web Conferences and Remote Workers 2.74% 1.60x
Miami Trip Planners 3.03% 1.58x
Composition Percentage: The overlap percentage between the Avis audience and the Interest attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Avis audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Avis audience is Topshop.

Location Composition Index
Topshop 0.05% 8.52x
Hugo Boss 1.08% 7.08x
Abercrombie & Fitch 0.27% 7.07x
Brooks Brothers 1.21% 6.47x
Joe's Jeans 0.05% 6.11x
Saint Laurent Paris 0.11% 5.63x
Armani 0.48% 5.31x
Calvin Klein 0.08% 5.02x
Coach 1.54% 4.97x
American Apparel 0.50% 4.90x
Composition Percentage: The overlap percentage between the Avis audience and the Location attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Avis audience is Music Education.

Content Affinity Composition Index
Music Education 0.11% 4.52x
Organic Beauty & Skincare Products 0.21% 4.46x
Community Planning & Transportation 0.11% 4.12x
Education Cluster 0.11% 4.04x
Trucks 0.07% 3.95x
Quebec Vacation Research Cluster 0.02% 3.82x
Office Furniture Design 0.04% 3.58x
Food Cluster 0.08% 3.47x
Canadian Lifestyle 0.07% 3.33x
Humor & Entertainment 0.07% 3.33x
Composition Percentage: The overlap percentage between the Avis audience and the Content Affinity attribute.
Index: A comparison of the Avis audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Avis audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female