Explore the BB&T Audience
Below you'll find more information about the BB&T audience, broken down in different categories based on their digital and physical behaviors. These are 932.3 thousand unique devices whose actions qualify for the BB&T audience.
INTERESTS
The BB&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BB&T audience is Myrtle Beach Trip Planners.
| Interest | Composition | Index |
| Myrtle Beach Trip Planners | 4.26% | 2.42x |
| Washington DC Trip Planners | 2.22% | 2.39x |
| UNC Tar Heels Fans | 3.82% | 2.35x |
| Asheville Trip Planners | 2.33% | 2.29x |
| South Atlantic State Fair Visitors | 4.45% | 2.18x |
| Philadelphia Trip Planners | 2.12% | 2.12x |
| Clemson Tigers Fans | 3.57% | 2.01x |
| Duke Blue Devils Fans | 3.02% | 1.96x |
| Mid-Atlantic Voters | 3.45% | 1.95x |
| South Atlantic Voters | 4.58% | 1.89x |
Composition Percentage:
The overlap percentage between the BB&T audience and the Interest attribute.
Index: A comparison of the BB&T audience to the internet population.
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APPAREL RETAILERS
The BB&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BB&T audience is Belk.
| Location | Composition | Index |
| Belk | 0.89% | 5.79x |
| Intermix | 0.08% | 3.72x |
| Michael Kors | 1.03% | 3.40x |
| Jos A. Bank Clothiers | 1.11% | 3.23x |
| Talbots | 0.92% | 3.21x |
| Forever 21 | 0.92% | 3.13x |
| Tommy Bahama | 0.37% | 3.02x |
| Aeropostale | 1.41% | 2.80x |
| Brooks Brothers | 0.39% | 2.77x |
| Express | 1.53% | 2.66x |
Composition Percentage:
The overlap percentage between the BB&T audience and the Location attribute.
Index: A comparison of the BB&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BB&T audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 2.12% | 6.06x |
| Malaya | 0.03% | 5.37x |
| North Carolina | 3.76% | 4.74x |
| English as a Second Language | 0.02% | 4.07x |
| Furniture Shopping | 0.02% | 3.75x |
| North Carolina News | 3.89% | 3.74x |
| Medical & Pharmaceutical Scholarship | 0.02% | 3.73x |
| Unique & Personalized Fashion | 0.05% | 3.63x |
| South Carolina News | 4.24% | 3.57x |
| Southeast College Athletics | 0.16% | 3.08x |
Composition Percentage:
The overlap percentage between the BB&T audience and the Content Affinity attribute.
Index: A comparison of the BB&T audience to the internet population.
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DEMOGRAPHICS
The BB&T audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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