Dstillery Audiences

BB&T

Audience Size: 988 Thousand Devices

Explore the BB&T Audience

Below you'll find more information about the BB&T audience, broken down in different categories based on their digital and physical behaviors. These are 988 thousand unique devices whose actions qualify for the BB&T audience.

Dstillery Crafted Audiences

INTERESTS

The BB&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BB&T audience is Myrtle Beach Trip Planners.

Interest Composition Index
Myrtle Beach Trip Planners 4.22% 2.69x
Asheville Trip Planners 2.15% 2.62x
Washington DC Trip Planners 1.63% 2.57x
South Atlantic State Fair Visitors 4.26% 2.24x
Pennsylvania County and Local Fair Visitors 3.80% 2.12x
Penn State Nittany Lions Fans 2.40% 2.05x
UNC Tar Heels Fans 4.02% 2.02x
Atlanta Trip Planners 3.42% 1.85x
Smoky Mountains Trip Planners 2.66% 1.84x
Clemson Tigers Fans 4.21% 1.78x
Composition Percentage: The overlap percentage between the BB&T audience and the Interest attribute.
Index: A comparison of the BB&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BB&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BB&T audience is Belk.

Location Composition Index
Belk 0.62% 6.28x
Forever 21 0.72% 4.80x
Tommy Bahama 0.51% 4.49x
Jos A. Bank Clothiers 0.68% 4.37x
Michael Kors 0.84% 4.00x
Madewell 0.43% 3.76x
Talbots 0.71% 3.69x
Brooks Brothers 0.32% 3.61x
American Eagle Outfitters 1.37% 3.52x
Ann Taylor 0.22% 3.48x
Composition Percentage: The overlap percentage between the BB&T audience and the Location attribute.
Index: A comparison of the BB&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BB&T audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 2.20% 6.92x
Malaya 0.03% 5.37x
North Carolina 3.40% 5.14x
Diet & Weight Loss 0.03% 4.97x
Canada Tourism Research Cluster 0.03% 4.14x
North Carolina News 3.08% 4.12x
Furniture Shopping 0.02% 3.75x
French Canadian Cluster 0.10% 3.72x
Italy Cluster 0.02% 3.68x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.01% 3.60x
Composition Percentage: The overlap percentage between the BB&T audience and the Content Affinity attribute.
Index: A comparison of the BB&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BB&T audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female