Dstillery Audiences

BB&T

Audience Size: 932.3 Thousand Devices

Explore the BB&T Audience

Below you'll find more information about the BB&T audience, broken down in different categories based on their digital and physical behaviors. These are 932.3 thousand unique devices whose actions qualify for the BB&T audience.

Dstillery Crafted Audiences

INTERESTS

The BB&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BB&T audience is Myrtle Beach Trip Planners.

Interest Composition Index
Myrtle Beach Trip Planners 4.26% 2.42x
Washington DC Trip Planners 2.22% 2.39x
UNC Tar Heels Fans 3.82% 2.35x
Asheville Trip Planners 2.33% 2.29x
South Atlantic State Fair Visitors 4.45% 2.18x
Philadelphia Trip Planners 2.12% 2.12x
Clemson Tigers Fans 3.57% 2.01x
Duke Blue Devils Fans 3.02% 1.96x
Mid-Atlantic Voters 3.45% 1.95x
South Atlantic Voters 4.58% 1.89x
Composition Percentage: The overlap percentage between the BB&T audience and the Interest attribute.
Index: A comparison of the BB&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BB&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BB&T audience is Belk.

Location Composition Index
Belk 0.89% 5.79x
Intermix 0.08% 3.72x
Michael Kors 1.03% 3.40x
Jos A. Bank Clothiers 1.11% 3.23x
Talbots 0.92% 3.21x
Forever 21 0.92% 3.13x
Tommy Bahama 0.37% 3.02x
Aeropostale 1.41% 2.80x
Brooks Brothers 0.39% 2.77x
Express 1.53% 2.66x
Composition Percentage: The overlap percentage between the BB&T audience and the Location attribute.
Index: A comparison of the BB&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BB&T audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 2.12% 6.06x
Malaya 0.03% 5.37x
North Carolina 3.76% 4.74x
English as a Second Language 0.02% 4.07x
Furniture Shopping 0.02% 3.75x
North Carolina News 3.89% 3.74x
Medical & Pharmaceutical Scholarship 0.02% 3.73x
Unique & Personalized Fashion 0.05% 3.63x
South Carolina News 4.24% 3.57x
Southeast College Athletics 0.16% 3.08x
Composition Percentage: The overlap percentage between the BB&T audience and the Content Affinity attribute.
Index: A comparison of the BB&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BB&T audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female