Dstillery Audiences

BB&T

Audience Size: 182.1 Thousand Devices

Explore the BB&T Audience

Below you'll find more information about the BB&T audience, broken down in different categories based on their digital and physical behaviors. These are 182.1 thousand unique devices whose actions qualify for the BB&T audience.

Dstillery Crafted Audiences

INTERESTS

The BB&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BB&T audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 7.40% 2.80x
North Carolina Travel Researchers 7.76% 2.62x
South Atlantic State Fair Visitors 6.47% 2.30x
UNC Tar Heels Fans 5.55% 2.29x
Asheville Trip Planners 4.67% 2.12x
South Atlantic Voters 6.16% 2.07x
Myrtle Beach Trip Planners 5.14% 2.03x
Clemson Tigers Fans 4.78% 1.91x
Fort Lauderdale Trip Planners 4.37% 1.87x
Carolina Panthers Fans 4.01% 1.85x
Composition Percentage: The overlap percentage between the BB&T audience and the Interest attribute.
Index: A comparison of the BB&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BB&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BB&T audience is Belk.

Location Composition Index
Belk 2.50% 7.97x
Intermix 0.15% 6.65x
Abercrombie & Fitch 0.28% 6.53x
Tommy Bahama 0.76% 5.26x
Anthropologie 1.54% 4.88x
Armani 0.50% 4.74x
Brooks Brothers 1.18% 4.62x
Saint Laurent Paris 0.09% 4.42x
Jos A. Bank Clothiers 2.49% 4.35x
Talbots 2.14% 4.31x
Composition Percentage: The overlap percentage between the BB&T audience and the Location attribute.
Index: A comparison of the BB&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BB&T audience is Humor & Entertainment.

Content Affinity Composition Index
Humor & Entertainment 0.15% 4.33x
North Carolina Education 2.77% 3.92x
Canada Culture and Tourism 0.07% 3.73x
Beauty & Cosmetics 0.07% 3.54x
North Carolina 4.21% 3.36x
Spanish Lifestyle & Health 0.10% 3.07x
North Carolina News 6.01% 2.89x
Parenting & Children's Activities 0.10% 2.86x
West Virginia News 1.95% 2.84x
K-Pop 0.26% 2.83x
Composition Percentage: The overlap percentage between the BB&T audience and the Content Affinity attribute.
Index: A comparison of the BB&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BB&T audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female