Dstillery Audiences

BB&T

Audience Size: 1.2 Million Devices

Explore the BB&T Audience

Below you'll find more information about the BB&T audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the BB&T audience.

Dstillery Crafted Audiences

INTERESTS

The BB&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BB&T audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 8.66% 3.35x
North Carolina Football Fans 7.55% 3.07x
Myrtle Beach Trip Planners 5.57% 2.49x
Asheville Trip Planners 3.19% 2.49x
Washington DC Trip Planners 2.82% 2.34x
UNC Tar Heels Fans 4.60% 2.33x
South Atlantic State Fair Visitors 5.37% 2.25x
Clemson Tigers Fans 4.26% 2.10x
Duke Blue Devils Fans 3.86% 2.02x
South Atlantic Voters 4.98% 1.92x
Composition Percentage: The overlap percentage between the BB&T audience and the Interest attribute.
Index: A comparison of the BB&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BB&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BB&T audience is Belk.

Location Composition Index
Belk 3.48% 6.74x
Tommy Bahama 0.96% 4.22x
Brooks Brothers 1.67% 4.03x
Jos A. Bank Clothiers 4.33% 3.89x
Talbots 3.16% 3.88x
Intermix 0.18% 3.73x
Armani 0.75% 3.44x
Bonobos 0.44% 3.40x
Anthropologie 1.97% 3.31x
Abercrombie & Fitch 0.30% 3.23x
Composition Percentage: The overlap percentage between the BB&T audience and the Location attribute.
Index: A comparison of the BB&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BB&T audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 0.04% 7.92x
North Carolina Education 3.02% 5.50x
Work Productivity 0.03% 4.99x
North Carolina 5.22% 4.35x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.02% 4.09x
Canada Online Shopping Cluster 0.02% 3.78x
Furniture Shopping 0.02% 3.75x
English as a Second Language 0.03% 3.67x
Assorted Topics (Power Trains, Drones, Web Design) 0.03% 3.52x
North Carolina News 5.90% 3.51x
Composition Percentage: The overlap percentage between the BB&T audience and the Content Affinity attribute.
Index: A comparison of the BB&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BB&T audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male