Dstillery Audiences

BB&T

Audience Size: 2.1 Million Devices

Explore the BB&T Audience

Below you'll find more information about the BB&T audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the BB&T audience.

Dstillery Crafted Audiences

INTERESTS

The BB&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BB&T audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 7.18% 2.99x
North Carolina Football Fans 6.54% 2.62x
South Atlantic State Fair Visitors 5.22% 2.49x
Myrtle Beach Trip Planners 3.96% 2.26x
Washington DC Trip Planners 4.72% 2.21x
UNC Tar Heels Fans 4.07% 2.11x
South Carolina Gamecocks Fans 2.78% 2.09x
Asheville Trip Planners 3.23% 2.04x
South Atlantic Voters 4.51% 2.00x
Carolina Panthers Fans 3.27% 1.83x
Composition Percentage: The overlap percentage between the BB&T audience and the Interest attribute.
Index: A comparison of the BB&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BB&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BB&T audience is Belk.

Location Composition Index
Belk 4.71% 4.41x
Brooks Brothers 2.50% 2.82x
Tommy Bahama 1.32% 2.80x
Talbots 4.32% 2.57x
Jos A. Bank Clothiers 5.90% 2.57x
Armani 1.05% 2.36x
Bonobos 0.64% 2.33x
Anthropologie 2.81% 2.27x
Intermix 0.20% 2.15x
Abercrombie & Fitch 0.44% 2.12x
Composition Percentage: The overlap percentage between the BB&T audience and the Location attribute.
Index: A comparison of the BB&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BB&T audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 0.04% 7.92x
Virginia Athletics 0.03% 5.59x
Local & Travel England - Northern England 0.03% 5.07x
Real Estate Cluster 0.02% 4.85x
Visa & Immigration 0.02% 4.09x
North Carolina Education 2.04% 4.02x
Women Shoppers 0.03% 3.88x
Discount Shopping 0.02% 3.64x
Roleplay & Fantasy Games 0.01% 3.64x
Grocery & Food Service 0.01% 3.36x
Composition Percentage: The overlap percentage between the BB&T audience and the Content Affinity attribute.
Index: A comparison of the BB&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BB&T audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male