Dstillery Audiences

BB&T

Audience Size: 259.5 Thousand Devices

Explore the BB&T Audience

Below you'll find more information about the BB&T audience, broken down in different categories based on their digital and physical behaviors. These are 259.5 thousand unique devices whose actions qualify for the BB&T audience.

Dstillery Crafted Audiences

INTERESTS

The BB&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BB&T audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 8.47% 2.74x
North Carolina Football Fans 7.68% 2.62x
South Atlantic State Fair Visitors 7.01% 2.34x
UNC Tar Heels Fans 5.38% 2.11x
Asheville Trip Planners 4.81% 2.02x
Florida Trip Planners 5.12% 1.93x
South Atlantic Voters 5.82% 1.89x
Smoky Mountains Trip Planners 4.63% 1.89x
Carolina Panthers Fans 4.28% 1.87x
Myrtle Beach Trip Planners 4.41% 1.83x
Composition Percentage: The overlap percentage between the BB&T audience and the Interest attribute.
Index: A comparison of the BB&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BB&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BB&T audience is Belk.

Location Composition Index
Belk 1.88% 7.55x
Intermix 0.12% 6.57x
Tommy Bahama 0.68% 5.52x
Brooks Brothers 1.02% 5.37x
Abercrombie & Fitch 0.19% 5.33x
Armani 0.41% 4.95x
Club Monaco 0.16% 4.65x
Anthropologie 1.15% 4.63x
Jos A. Bank Clothiers 2.07% 4.63x
Bonobos 0.24% 4.61x
Composition Percentage: The overlap percentage between the BB&T audience and the Location attribute.
Index: A comparison of the BB&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BB&T audience is Children's Health.

Content Affinity Composition Index
Children's Health 0.22% 9.00x
Assorted Topics (Power Trains, Drones, Web Design) 0.13% 5.69x
West Virginia News 2.73% 4.16x
Yoga & Meditation 0.09% 3.86x
North Carolina Education 2.69% 3.80x
Canada Culture and Tourism 0.07% 3.73x
Beauty & Cosmetics 0.07% 3.54x
Central & South American News 0.18% 3.42x
Peru Media 0.26% 3.38x
Watches Retail 0.13% 3.37x
Composition Percentage: The overlap percentage between the BB&T audience and the Content Affinity attribute.
Index: A comparison of the BB&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BB&T audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male