Explore the BB&T Audience
Below you'll find more information about the BB&T audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the BB&T audience.
INTERESTS
The BB&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BB&T audience is North Carolina Travel Researchers.
| Interest | Composition | Index |
| North Carolina Travel Researchers | 7.02% | 2.95x |
| North Carolina Football Fans | 6.76% | 2.74x |
| South Atlantic State Fair Visitors | 5.49% | 2.47x |
| Washington DC Trip Planners | 4.93% | 2.21x |
| Asheville Trip Planners | 4.23% | 2.20x |
| Myrtle Beach Trip Planners | 4.39% | 2.16x |
| South Carolina Gamecocks Fans | 3.09% | 2.09x |
| UNC Tar Heels Fans | 4.12% | 2.08x |
| South Atlantic Voters | 4.71% | 1.99x |
| Clemson Tigers Fans | 4.44% | 1.91x |
Composition Percentage:
The overlap percentage between the BB&T audience and the Interest attribute.
Index: A comparison of the BB&T audience to the internet population.
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APPAREL RETAILERS
The BB&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BB&T audience is Belk.
| Location | Composition | Index |
| Belk | 2.13% | 4.31x |
| Brooks Brothers | 1.23% | 2.61x |
| Tommy Bahama | 0.71% | 2.60x |
| Jos A. Bank Clothiers | 2.89% | 2.41x |
| Talbots | 2.16% | 2.37x |
| Armani | 0.50% | 2.21x |
| Intermix | 0.11% | 2.17x |
| Bonobos | 0.31% | 2.16x |
| Abercrombie & Fitch | 0.23% | 2.16x |
| Anthropologie | 1.38% | 2.10x |
Composition Percentage:
The overlap percentage between the BB&T audience and the Location attribute.
Index: A comparison of the BB&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BB&T audience is Bathrooms & Plumbing.
| Content Affinity | Composition | Index |
| Bathrooms & Plumbing | 0.04% | 7.92x |
| European Museums, Restaurants & Events | 0.01% | 3.85x |
| North Carolina Education | 2.24% | 3.82x |
| South Carolina Travel | 0.02% | 3.57x |
| Medical Supplies | 0.01% | 3.52x |
| Higher Education | 0.01% | 3.37x |
| Eye Health & Vision | 0.02% | 3.37x |
| Amateur Radios | 0.02% | 3.28x |
| Airsoft & Paintball Equipment | 0.01% | 3.23x |
| Hobby Vehicles | 0.03% | 3.21x |
Composition Percentage:
The overlap percentage between the BB&T audience and the Content Affinity attribute.
Index: A comparison of the BB&T audience to the internet population.
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DEMOGRAPHICS
The BB&T audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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