Explore the BB&T Audience
Below you'll find more information about the BB&T audience, broken down in different categories based on their digital and physical behaviors. These are 259.5 thousand unique devices whose actions qualify for the BB&T audience.
INTERESTS
The BB&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BB&T audience is North Carolina Travel Researchers.
| Interest | Composition | Index |
| North Carolina Travel Researchers | 8.47% | 2.74x |
| North Carolina Football Fans | 7.68% | 2.62x |
| South Atlantic State Fair Visitors | 7.01% | 2.34x |
| UNC Tar Heels Fans | 5.38% | 2.11x |
| Asheville Trip Planners | 4.81% | 2.02x |
| Florida Trip Planners | 5.12% | 1.93x |
| South Atlantic Voters | 5.82% | 1.89x |
| Smoky Mountains Trip Planners | 4.63% | 1.89x |
| Carolina Panthers Fans | 4.28% | 1.87x |
| Myrtle Beach Trip Planners | 4.41% | 1.83x |
Composition Percentage:
The overlap percentage between the BB&T audience and the Interest attribute.
Index: A comparison of the BB&T audience to the internet population.
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APPAREL RETAILERS
The BB&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BB&T audience is Belk.
| Location | Composition | Index |
| Belk | 1.88% | 7.55x |
| Intermix | 0.12% | 6.57x |
| Tommy Bahama | 0.68% | 5.52x |
| Brooks Brothers | 1.02% | 5.37x |
| Abercrombie & Fitch | 0.19% | 5.33x |
| Armani | 0.41% | 4.95x |
| Club Monaco | 0.16% | 4.65x |
| Anthropologie | 1.15% | 4.63x |
| Jos A. Bank Clothiers | 2.07% | 4.63x |
| Bonobos | 0.24% | 4.61x |
Composition Percentage:
The overlap percentage between the BB&T audience and the Location attribute.
Index: A comparison of the BB&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BB&T audience is Children's Health.
| Content Affinity | Composition | Index |
| Children's Health | 0.22% | 9.00x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.13% | 5.69x |
| West Virginia News | 2.73% | 4.16x |
| Yoga & Meditation | 0.09% | 3.86x |
| North Carolina Education | 2.69% | 3.80x |
| Canada Culture and Tourism | 0.07% | 3.73x |
| Beauty & Cosmetics | 0.07% | 3.54x |
| Central & South American News | 0.18% | 3.42x |
| Peru Media | 0.26% | 3.38x |
| Watches Retail | 0.13% | 3.37x |
Composition Percentage:
The overlap percentage between the BB&T audience and the Content Affinity attribute.
Index: A comparison of the BB&T audience to the internet population.
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DEMOGRAPHICS
The BB&T audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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