Dstillery Audiences

BB&T

Audience Size: 1.4 Million Devices

Explore the BB&T Audience

Below you'll find more information about the BB&T audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the BB&T audience.

Dstillery Crafted Audiences

INTERESTS

The BB&T audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BB&T audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 7.02% 2.95x
North Carolina Football Fans 6.76% 2.74x
South Atlantic State Fair Visitors 5.49% 2.47x
Washington DC Trip Planners 4.93% 2.21x
Asheville Trip Planners 4.23% 2.20x
Myrtle Beach Trip Planners 4.39% 2.16x
South Carolina Gamecocks Fans 3.09% 2.09x
UNC Tar Heels Fans 4.12% 2.08x
South Atlantic Voters 4.71% 1.99x
Clemson Tigers Fans 4.44% 1.91x
Composition Percentage: The overlap percentage between the BB&T audience and the Interest attribute.
Index: A comparison of the BB&T audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BB&T audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BB&T audience is Belk.

Location Composition Index
Belk 2.13% 4.31x
Brooks Brothers 1.23% 2.61x
Tommy Bahama 0.71% 2.60x
Jos A. Bank Clothiers 2.89% 2.41x
Talbots 2.16% 2.37x
Armani 0.50% 2.21x
Intermix 0.11% 2.17x
Bonobos 0.31% 2.16x
Abercrombie & Fitch 0.23% 2.16x
Anthropologie 1.38% 2.10x
Composition Percentage: The overlap percentage between the BB&T audience and the Location attribute.
Index: A comparison of the BB&T audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BB&T audience is Bathrooms & Plumbing.

Content Affinity Composition Index
Bathrooms & Plumbing 0.04% 7.92x
European Museums, Restaurants & Events 0.01% 3.85x
North Carolina Education 2.24% 3.82x
South Carolina Travel 0.02% 3.57x
Medical Supplies 0.01% 3.52x
Higher Education 0.01% 3.37x
Eye Health & Vision 0.02% 3.37x
Amateur Radios 0.02% 3.28x
Airsoft & Paintball Equipment 0.01% 3.23x
Hobby Vehicles 0.03% 3.21x
Composition Percentage: The overlap percentage between the BB&T audience and the Content Affinity attribute.
Index: A comparison of the BB&T audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BB&T audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female