Explore the BB&T Audience
Below you'll find more information about the BB&T audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the BB&T audience.
INTERESTS
The BB&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BB&T audience is North Carolina Travel Researchers.
| Interest | Composition | Index |
| North Carolina Travel Researchers | 8.66% | 3.35x |
| North Carolina Football Fans | 7.55% | 3.07x |
| Myrtle Beach Trip Planners | 5.57% | 2.49x |
| Asheville Trip Planners | 3.19% | 2.49x |
| Washington DC Trip Planners | 2.82% | 2.34x |
| UNC Tar Heels Fans | 4.60% | 2.33x |
| South Atlantic State Fair Visitors | 5.37% | 2.25x |
| Clemson Tigers Fans | 4.26% | 2.10x |
| Duke Blue Devils Fans | 3.86% | 2.02x |
| South Atlantic Voters | 4.98% | 1.92x |
Composition Percentage:
The overlap percentage between the BB&T audience and the Interest attribute.
Index: A comparison of the BB&T audience to the internet population.
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APPAREL RETAILERS
The BB&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BB&T audience is Belk.
| Location | Composition | Index |
| Belk | 3.48% | 6.74x |
| Tommy Bahama | 0.96% | 4.22x |
| Brooks Brothers | 1.67% | 4.03x |
| Jos A. Bank Clothiers | 4.33% | 3.89x |
| Talbots | 3.16% | 3.88x |
| Intermix | 0.18% | 3.73x |
| Armani | 0.75% | 3.44x |
| Bonobos | 0.44% | 3.40x |
| Anthropologie | 1.97% | 3.31x |
| Abercrombie & Fitch | 0.30% | 3.23x |
Composition Percentage:
The overlap percentage between the BB&T audience and the Location attribute.
Index: A comparison of the BB&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BB&T audience is Bathrooms & Plumbing.
| Content Affinity | Composition | Index |
| Bathrooms & Plumbing | 0.04% | 7.92x |
| North Carolina Education | 3.02% | 5.50x |
| Work Productivity | 0.03% | 4.99x |
| North Carolina | 5.22% | 4.35x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.02% | 4.09x |
| Canada Online Shopping Cluster | 0.02% | 3.78x |
| Furniture Shopping | 0.02% | 3.75x |
| English as a Second Language | 0.03% | 3.67x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.03% | 3.52x |
| North Carolina News | 5.90% | 3.51x |
Composition Percentage:
The overlap percentage between the BB&T audience and the Content Affinity attribute.
Index: A comparison of the BB&T audience to the internet population.
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DEMOGRAPHICS
The BB&T audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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