Explore the BB&T Audience
Below you'll find more information about the BB&T audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the BB&T audience.
INTERESTS
The BB&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BB&T audience is North Carolina Travel Researchers.
| Interest | Composition | Index |
| North Carolina Travel Researchers | 7.18% | 2.99x |
| North Carolina Football Fans | 6.54% | 2.62x |
| South Atlantic State Fair Visitors | 5.22% | 2.49x |
| Myrtle Beach Trip Planners | 3.96% | 2.26x |
| Washington DC Trip Planners | 4.72% | 2.21x |
| UNC Tar Heels Fans | 4.07% | 2.11x |
| South Carolina Gamecocks Fans | 2.78% | 2.09x |
| Asheville Trip Planners | 3.23% | 2.04x |
| South Atlantic Voters | 4.51% | 2.00x |
| Carolina Panthers Fans | 3.27% | 1.83x |
Composition Percentage:
The overlap percentage between the BB&T audience and the Interest attribute.
Index: A comparison of the BB&T audience to the internet population.
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APPAREL RETAILERS
The BB&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BB&T audience is Belk.
| Location | Composition | Index |
| Belk | 4.71% | 4.41x |
| Brooks Brothers | 2.50% | 2.82x |
| Tommy Bahama | 1.32% | 2.80x |
| Talbots | 4.32% | 2.57x |
| Jos A. Bank Clothiers | 5.90% | 2.57x |
| Armani | 1.05% | 2.36x |
| Bonobos | 0.64% | 2.33x |
| Anthropologie | 2.81% | 2.27x |
| Intermix | 0.20% | 2.15x |
| Abercrombie & Fitch | 0.44% | 2.12x |
Composition Percentage:
The overlap percentage between the BB&T audience and the Location attribute.
Index: A comparison of the BB&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BB&T audience is Bathrooms & Plumbing.
| Content Affinity | Composition | Index |
| Bathrooms & Plumbing | 0.04% | 7.92x |
| Virginia Athletics | 0.03% | 5.59x |
| Local & Travel England - Northern England | 0.03% | 5.07x |
| Real Estate Cluster | 0.02% | 4.85x |
| Visa & Immigration | 0.02% | 4.09x |
| North Carolina Education | 2.04% | 4.02x |
| Women Shoppers | 0.03% | 3.88x |
| Discount Shopping | 0.02% | 3.64x |
| Roleplay & Fantasy Games | 0.01% | 3.64x |
| Grocery & Food Service | 0.01% | 3.36x |
Composition Percentage:
The overlap percentage between the BB&T audience and the Content Affinity attribute.
Index: A comparison of the BB&T audience to the internet population.
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DEMOGRAPHICS
The BB&T audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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