Explore the BB&T Audience
Below you'll find more information about the BB&T audience, broken down in different categories based on their digital and physical behaviors. These are 988 thousand unique devices whose actions qualify for the BB&T audience.
INTERESTS
The BB&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BB&T audience is Myrtle Beach Trip Planners.
| Interest | Composition | Index |
| Myrtle Beach Trip Planners | 4.22% | 2.69x |
| Asheville Trip Planners | 2.15% | 2.62x |
| Washington DC Trip Planners | 1.63% | 2.57x |
| South Atlantic State Fair Visitors | 4.26% | 2.24x |
| Pennsylvania County and Local Fair Visitors | 3.80% | 2.12x |
| Penn State Nittany Lions Fans | 2.40% | 2.05x |
| UNC Tar Heels Fans | 4.02% | 2.02x |
| Atlanta Trip Planners | 3.42% | 1.85x |
| Smoky Mountains Trip Planners | 2.66% | 1.84x |
| Clemson Tigers Fans | 4.21% | 1.78x |
Composition Percentage:
The overlap percentage between the BB&T audience and the Interest attribute.
Index: A comparison of the BB&T audience to the internet population.
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APPAREL RETAILERS
The BB&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BB&T audience is Belk.
| Location | Composition | Index |
| Belk | 0.62% | 6.28x |
| Forever 21 | 0.72% | 4.80x |
| Tommy Bahama | 0.51% | 4.49x |
| Jos A. Bank Clothiers | 0.68% | 4.37x |
| Michael Kors | 0.84% | 4.00x |
| Madewell | 0.43% | 3.76x |
| Talbots | 0.71% | 3.69x |
| Brooks Brothers | 0.32% | 3.61x |
| American Eagle Outfitters | 1.37% | 3.52x |
| Ann Taylor | 0.22% | 3.48x |
Composition Percentage:
The overlap percentage between the BB&T audience and the Location attribute.
Index: A comparison of the BB&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BB&T audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 2.20% | 6.92x |
| Malaya | 0.03% | 5.37x |
| North Carolina | 3.40% | 5.14x |
| Diet & Weight Loss | 0.03% | 4.97x |
| Canada Tourism Research Cluster | 0.03% | 4.14x |
| North Carolina News | 3.08% | 4.12x |
| Furniture Shopping | 0.02% | 3.75x |
| French Canadian Cluster | 0.10% | 3.72x |
| Italy Cluster | 0.02% | 3.68x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.01% | 3.60x |
Composition Percentage:
The overlap percentage between the BB&T audience and the Content Affinity attribute.
Index: A comparison of the BB&T audience to the internet population.
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DEMOGRAPHICS
The BB&T audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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