Explore the BB&T Audience
Below you'll find more information about the BB&T audience, broken down in different categories based on their digital and physical behaviors. These are 182.1 thousand unique devices whose actions qualify for the BB&T audience.
INTERESTS
The BB&T audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BB&T audience is North Carolina Football Fans.
| Interest | Composition | Index |
| North Carolina Football Fans | 7.40% | 2.80x |
| North Carolina Travel Researchers | 7.76% | 2.62x |
| South Atlantic State Fair Visitors | 6.47% | 2.30x |
| UNC Tar Heels Fans | 5.55% | 2.29x |
| Asheville Trip Planners | 4.67% | 2.12x |
| South Atlantic Voters | 6.16% | 2.07x |
| Myrtle Beach Trip Planners | 5.14% | 2.03x |
| Clemson Tigers Fans | 4.78% | 1.91x |
| Fort Lauderdale Trip Planners | 4.37% | 1.87x |
| Carolina Panthers Fans | 4.01% | 1.85x |
Composition Percentage:
The overlap percentage between the BB&T audience and the Interest attribute.
Index: A comparison of the BB&T audience to the internet population.
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APPAREL RETAILERS
The BB&T audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BB&T audience is Belk.
| Location | Composition | Index |
| Belk | 2.50% | 7.97x |
| Intermix | 0.15% | 6.65x |
| Abercrombie & Fitch | 0.28% | 6.53x |
| Tommy Bahama | 0.76% | 5.26x |
| Anthropologie | 1.54% | 4.88x |
| Armani | 0.50% | 4.74x |
| Brooks Brothers | 1.18% | 4.62x |
| Saint Laurent Paris | 0.09% | 4.42x |
| Jos A. Bank Clothiers | 2.49% | 4.35x |
| Talbots | 2.14% | 4.31x |
Composition Percentage:
The overlap percentage between the BB&T audience and the Location attribute.
Index: A comparison of the BB&T audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BB&T audience is Humor & Entertainment.
| Content Affinity | Composition | Index |
| Humor & Entertainment | 0.15% | 4.33x |
| North Carolina Education | 2.77% | 3.92x |
| Canada Culture and Tourism | 0.07% | 3.73x |
| Beauty & Cosmetics | 0.07% | 3.54x |
| North Carolina | 4.21% | 3.36x |
| Spanish Lifestyle & Health | 0.10% | 3.07x |
| North Carolina News | 6.01% | 2.89x |
| Parenting & Children's Activities | 0.10% | 2.86x |
| West Virginia News | 1.95% | 2.84x |
| K-Pop | 0.26% | 2.83x |
Composition Percentage:
The overlap percentage between the BB&T audience and the Content Affinity attribute.
Index: A comparison of the BB&T audience to the internet population.
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DEMOGRAPHICS
The BB&T audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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