Explore the BJs Wholesale Club Audience
Below you'll find more information about the BJs Wholesale Club audience, broken down in different categories based on their digital and physical behaviors. These are 89.3 thousand unique devices whose actions qualify for the BJs Wholesale Club audience.
INTERESTS
The BJs Wholesale Club audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BJs Wholesale Club audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 4.14% | 4.59x |
| Cape Cod News Readers | 6.16% | 3.53x |
| Northeastern Voters | 4.82% | 3.44x |
| North East State Fair Visitors | 7.50% | 3.40x |
| Mid-Range Grocery Shoppers | 5.60% | 2.96x |
| Vermont Trip Planners | 3.36% | 2.81x |
| Major Airline Customers | 4.93% | 2.79x |
| Coffee Lovers | 5.26% | 2.79x |
| New York Trip Planners | 4.59% | 2.69x |
| New York City Events Researchers | 3.58% | 2.64x |
Composition Percentage:
The overlap percentage between the BJs Wholesale Club audience and the Interest attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
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APPAREL RETAILERS
The BJs Wholesale Club audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BJs Wholesale Club audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.71% | 12.90x |
| Charlotte Russe | 0.44% | 7.89x |
| Uniqlo | 0.24% | 5.92x |
| Ann Taylor | 0.59% | 5.71x |
| Ralph Lauren | 0.97% | 5.31x |
| Dressbarn | 3.38% | 5.23x |
| Tommy Bahama | 0.70% | 5.14x |
| Gap | 3.35% | 5.12x |
| Saint Laurent Paris | 0.09% | 5.09x |
| Brooks Brothers | 1.08% | 5.04x |
Composition Percentage:
The overlap percentage between the BJs Wholesale Club audience and the Location attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BJs Wholesale Club audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 2.80% | 8.63x |
| Online Games | 1.46% | 7.64x |
| New York City Education & News Cluster | 0.67% | 7.07x |
| Spanish Lifestyle & Health | 0.44% | 5.54x |
| New York City Family & Activity Cluster | 3.81% | 5.19x |
| NYC Tourist Attractions | 0.67% | 4.94x |
| Watches & Jewelry | 0.04% | 4.77x |
| San Francisco Tourism | 0.21% | 4.59x |
| New Jersey Travel Location Cluster | 1.01% | 4.57x |
| New York City Real Estate Research Cluster | 1.46% | 4.52x |
Composition Percentage:
The overlap percentage between the BJs Wholesale Club audience and the Content Affinity attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
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DEMOGRAPHICS
The BJs Wholesale Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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