Dstillery Audiences

BJS WHOLESALE CLUB

Audience Size: 89.3 Thousand Devices

Explore the BJs Wholesale Club Audience

Below you'll find more information about the BJs Wholesale Club audience, broken down in different categories based on their digital and physical behaviors. These are 89.3 thousand unique devices whose actions qualify for the BJs Wholesale Club audience.

Dstillery Crafted Audiences

INTERESTS

The BJs Wholesale Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BJs Wholesale Club audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 4.14% 4.59x
Cape Cod News Readers 6.16% 3.53x
Northeastern Voters 4.82% 3.44x
North East State Fair Visitors 7.50% 3.40x
Mid-Range Grocery Shoppers 5.60% 2.96x
Vermont Trip Planners 3.36% 2.81x
Major Airline Customers 4.93% 2.79x
Coffee Lovers 5.26% 2.79x
New York Trip Planners 4.59% 2.69x
New York City Events Researchers 3.58% 2.64x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Interest attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BJs Wholesale Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BJs Wholesale Club audience is LL Bean.

Location Composition Index
LL Bean 0.71% 12.90x
Charlotte Russe 0.44% 7.89x
Uniqlo 0.24% 5.92x
Ann Taylor 0.59% 5.71x
Ralph Lauren 0.97% 5.31x
Dressbarn 3.38% 5.23x
Tommy Bahama 0.70% 5.14x
Gap 3.35% 5.12x
Saint Laurent Paris 0.09% 5.09x
Brooks Brothers 1.08% 5.04x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Location attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BJs Wholesale Club audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 2.80% 8.63x
Online Games 1.46% 7.64x
New York City Education & News Cluster 0.67% 7.07x
Spanish Lifestyle & Health 0.44% 5.54x
New York City Family & Activity Cluster 3.81% 5.19x
NYC Tourist Attractions 0.67% 4.94x
Watches & Jewelry 0.04% 4.77x
San Francisco Tourism 0.21% 4.59x
New Jersey Travel Location Cluster 1.01% 4.57x
New York City Real Estate Research Cluster 1.46% 4.52x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Content Affinity attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BJs Wholesale Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female