Explore the BJs Wholesale Club Audience
Below you'll find more information about the BJs Wholesale Club audience, broken down in different categories based on their digital and physical behaviors. These are 221.1 thousand unique devices whose actions qualify for the BJs Wholesale Club audience.
INTERESTS
The BJs Wholesale Club audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BJs Wholesale Club audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 2.68% | 2.48x |
| Readers of Dominican Republic Content | 2.98% | 2.44x |
| Mid-Range Grocery Shoppers | 3.24% | 2.34x |
| Philadelphia Phillies Fans | 2.42% | 2.14x |
| Northeastern Voters | 2.42% | 2.14x |
| Readers of Cuban Content | 2.51% | 2.08x |
| Penn State Nittany Lions Fans | 1.86% | 2.07x |
| New England Patriots Fans | 2.29% | 2.04x |
| Norfolk and Virginia Beach Trip Planners | 3.11% | 2.03x |
| UConn Huskies Fans | 1.82% | 2.02x |
Composition Percentage:
The overlap percentage between the BJs Wholesale Club audience and the Interest attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
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APPAREL RETAILERS
The BJs Wholesale Club audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BJs Wholesale Club audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.87% | 11.62x |
| Uniqlo | 1.85% | 9.61x |
| The Childrens Place | 7.06% | 8.43x |
| Everlane | 0.12% | 8.36x |
| Dressbarn | 5.72% | 8.29x |
| Charlotte Russe | 2.72% | 8.16x |
| Brooks Brothers | 4.40% | 7.93x |
| Michael Kors | 2.43% | 7.27x |
| Gymboree | 3.14% | 7.18x |
| Abercrombie & Fitch | 3.47% | 7.14x |
Composition Percentage:
The overlap percentage between the BJs Wholesale Club audience and the Location attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BJs Wholesale Club audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 1.12% | 6.53x |
| Online Games | 0.43% | 4.22x |
| Latin American Spanish Language News | 0.43% | 3.82x |
| Central & South American News | 0.35% | 3.66x |
| Northeast Pennsylvania Cluster | 1.77% | 3.32x |
| Environmental Conservation | 0.08% | 3.28x |
| Spanish Health & Wellness | 0.69% | 3.21x |
| New Hampshire News | 0.65% | 2.90x |
| Boston Cluster | 6.14% | 2.88x |
| Philadelphia Cluster | 1.69% | 2.69x |
Composition Percentage:
The overlap percentage between the BJs Wholesale Club audience and the Content Affinity attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
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DEMOGRAPHICS
The BJs Wholesale Club audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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