Dstillery Audiences

BJS WHOLESALE CLUB

Audience Size: 236.8 Thousand Devices

Explore the BJs Wholesale Club Audience

Below you'll find more information about the BJs Wholesale Club audience, broken down in different categories based on their digital and physical behaviors. These are 236.8 thousand unique devices whose actions qualify for the BJs Wholesale Club audience.

Dstillery Crafted Audiences

INTERESTS

The BJs Wholesale Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BJs Wholesale Club audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 8.38% 3.45x
Work Hard, Play Hard Travelers 0.05% 3.40x
Mid-Range Grocery Shoppers 6.33% 2.53x
Christmas Celebration Researchers 5.84% 2.27x
Readers of Caribbean Content 4.23% 2.08x
Northeastern Voters 3.86% 1.80x
Colombia Trip Planners 3.82% 1.80x
New England Patriots Fans 4.15% 1.80x
Readers of South American Content 3.58% 1.76x
Orlando Trip Planners 4.81% 1.76x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Interest attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BJs Wholesale Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BJs Wholesale Club audience is LL Bean.

Location Composition Index
LL Bean 1.15% 10.13x
Dressbarn 7.54% 8.32x
Uniqlo 2.28% 8.02x
Ralph Lauren 1.75% 6.78x
Abercrombie & Fitch 3.78% 6.63x
Supreme 0.17% 6.59x
The Childrens Place 10.44% 6.56x
Charlotte Russe 5.55% 6.55x
Old Navy 11.27% 6.54x
Brooks Brothers 3.84% 6.50x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Location attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BJs Wholesale Club audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 1.77% 7.35x
Watches & Jewelry 0.04% 4.77x
Holistic Medicine 0.12% 4.06x
Environmental Conservation 0.08% 3.28x
Central & South American News 0.45% 3.21x
Home Printing 0.07% 3.18x
Washington D.C. Hotels 0.03% 3.03x
Liberal Views on LGBTQ Rights and Pro-Choice 0.08% 2.97x
New Jersey Travel Location Cluster 1.23% 2.95x
Cuba & Mexico Media 0.12% 2.92x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Content Affinity attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BJs Wholesale Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female