Dstillery Audiences

BJS WHOLESALE CLUB

Audience Size: 238.8 Thousand Devices

Explore the BJs Wholesale Club Audience

Below you'll find more information about the BJs Wholesale Club audience, broken down in different categories based on their digital and physical behaviors. These are 238.8 thousand unique devices whose actions qualify for the BJs Wholesale Club audience.

Dstillery Crafted Audiences

INTERESTS

The BJs Wholesale Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BJs Wholesale Club audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 8.96% 4.09x
Mid-Range Grocery Shoppers 6.06% 3.03x
Cape Cod News Readers 4.38% 2.67x
Christmas Celebration Researchers 6.20% 2.62x
Palm Beach Trip Planners 5.42% 2.62x
UConn Huskies Fans 4.09% 2.51x
New England Patriots Fans 5.07% 2.48x
Vermont Trip Planners 4.19% 2.43x
Caribbean Trip Planners 4.33% 2.31x
Fort Lauderdale Trip Planners 5.32% 2.30x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Interest attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BJs Wholesale Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BJs Wholesale Club audience is LL Bean.

Location Composition Index
LL Bean 1.29% 10.12x
Dressbarn 7.82% 8.21x
Everlane 0.19% 7.91x
Uniqlo 2.53% 7.79x
Supreme 0.16% 6.93x
Topshop 0.59% 6.88x
Ralph Lauren 2.03% 6.79x
Brooks Brothers 4.25% 6.77x
Charlotte Russe 5.80% 6.74x
Old Navy 13.00% 6.56x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Location attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BJs Wholesale Club audience is Online Games.

Content Affinity Composition Index
Online Games 1.18% 6.74x
Rhode Island Cluster 1.62% 6.60x
Arts & Crafts 0.15% 4.78x
Watches & Jewelry 0.04% 4.77x
Caribbean Cluster 0.74% 4.34x
Poland Cluster 0.21% 4.28x
Arabic News 0.20% 3.80x
Human Resources & Employee Management 0.15% 3.79x
Humor & Entertainment 0.15% 3.76x
Beach & Intimate Wear 0.10% 3.67x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Content Affinity attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BJs Wholesale Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male