Dstillery Audiences

BJS WHOLESALE CLUB

Audience Size: 83.5 Thousand Devices

Explore the BJs Wholesale Club Audience

Below you'll find more information about the BJs Wholesale Club audience, broken down in different categories based on their digital and physical behaviors. These are 83.5 thousand unique devices whose actions qualify for the BJs Wholesale Club audience.

Dstillery Crafted Audiences

INTERESTS

The BJs Wholesale Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BJs Wholesale Club audience is Christmas Celebration Researchers.

Interest Composition Index
Christmas Celebration Researchers 6.42% 2.43x
Mid-Range Grocery Shoppers 2.84% 2.29x
UConn Huskies Fans 1.82% 2.25x
Portuguese Food Enthusiasts 2.25% 2.14x
Northeastern Voters 2.19% 2.06x
Canoeing and Kayaking Enthusiasts 2.19% 1.96x
Readers of Caribbean Content 2.65% 1.96x
New England Patriots Fans 2.19% 1.94x
Orlando Trip Planners 2.56% 1.91x
Washington DC Trip Planners 2.53% 1.83x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Interest attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BJs Wholesale Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BJs Wholesale Club audience is Uniqlo.

Location Composition Index
Uniqlo 0.82% 10.32x
Calvin Klein 0.66% 9.22x
Ann Taylor 0.98% 8.36x
Dressbarn 2.54% 8.25x
Journeys 1.77% 8.13x
Free People 0.92% 8.10x
Forever 21 2.30% 7.92x
Zara 1.32% 7.91x
Charlotte Russe 1.27% 7.87x
Old Navy 3.48% 7.73x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Location attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BJs Wholesale Club audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 0.89% 3.81x
New Hampshire News 0.65% 3.39x
Delaware Cluster 0.59% 3.23x
Boston Cluster 5.03% 3.14x
New York City Family & Activity Cluster 1.39% 3.10x
New Jersey Travel Location Cluster 1.02% 3.10x
Rochester New York Cluster 1.05% 3.04x
New Jersey News Cluster 2.65% 2.38x
Baltimore Cluster 2.19% 2.34x
New England & Ivy League Sports 0.43% 2.33x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Content Affinity attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BJs Wholesale Club audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female