Explore the BJs Wholesale Club Audience
Below you'll find more information about the BJs Wholesale Club audience, broken down in different categories based on their digital and physical behaviors. These are 210 thousand unique devices whose actions qualify for the BJs Wholesale Club audience.
INTERESTS
The BJs Wholesale Club audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BJs Wholesale Club audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.05% | 3.40x |
| Cape Cod News Readers | 6.01% | 3.06x |
| Christmas Celebration Researchers | 5.56% | 2.69x |
| Mid-Range Grocery Shoppers | 4.67% | 2.29x |
| Portuguese Food Enthusiasts | 4.12% | 2.26x |
| New England Patriots Fans | 4.45% | 2.23x |
| Readers of Portuguese Content | 3.34% | 2.05x |
| Readers of Panamanian Content | 3.23% | 2.02x |
| Caribbean Trip Planners | 4.23% | 2.01x |
| Boston Bruins Fans | 3.67% | 1.99x |
Composition Percentage:
The overlap percentage between the BJs Wholesale Club audience and the Interest attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
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APPAREL RETAILERS
The BJs Wholesale Club audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BJs Wholesale Club audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.92% | 9.76x |
| Uniqlo | 1.97% | 8.28x |
| Dressbarn | 6.27% | 7.65x |
| The Childrens Place | 8.14% | 7.58x |
| Ralph Lauren | 1.55% | 7.21x |
| Charlotte Russe | 3.75% | 7.12x |
| Abercrombie & Fitch | 4.23% | 6.77x |
| Brooks Brothers | 4.30% | 6.73x |
| Aeropostale | 4.02% | 6.67x |
| Gymboree | 3.76% | 6.61x |
Composition Percentage:
The overlap percentage between the BJs Wholesale Club audience and the Location attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BJs Wholesale Club audience is Assorted Topics (Elderly, Europe, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.04% | 22.56x |
| Handyman Tools | 0.03% | 18.84x |
| Canadian Construction & Renovation Research Cluster | 0.03% | 17.67x |
| Decoration & Fabric | 0.04% | 17.38x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.11% | 16.12x |
| Rhode Island Cluster | 3.45% | 11.52x |
| Local & Travel England - Northern England | 0.04% | 11.00x |
| Local & Travel England - North Midlands | 0.01% | 10.40x |
| Quebec Hunting & Outdoors Cluster | 0.03% | 10.27x |
| As Seen On TV Products | 0.04% | 9.67x |
Composition Percentage:
The overlap percentage between the BJs Wholesale Club audience and the Content Affinity attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
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DEMOGRAPHICS
The BJs Wholesale Club audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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