Explore the BJs Wholesale Club Audience
Below you'll find more information about the BJs Wholesale Club audience, broken down in different categories based on their digital and physical behaviors. These are 38.7 thousand unique devices whose actions qualify for the BJs Wholesale Club audience.
INTERESTS
The BJs Wholesale Club audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BJs Wholesale Club audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 3.87% | 5.24x |
| North East State Fair Visitors | 8.71% | 4.54x |
| Cape Cod News Readers | 5.16% | 3.63x |
| Ballet Enthusiasts | 4.03% | 3.14x |
| UConn Huskies Fans | 3.87% | 3.05x |
| Major Airline Customers | 4.68% | 2.88x |
| Vermont Trip Planners | 4.19% | 2.81x |
| Boston Trip Planners | 3.06% | 2.76x |
| Boston Bruins Fans | 4.19% | 2.74x |
| Stay-at-Home Parents | 4.84% | 2.73x |
Composition Percentage:
The overlap percentage between the BJs Wholesale Club audience and the Interest attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
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APPAREL RETAILERS
The BJs Wholesale Club audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BJs Wholesale Club audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.99% | 13.73x |
| Intermix | 0.22% | 8.19x |
| Charlotte Russe | 0.57% | 7.99x |
| Uniqlo | 0.40% | 7.24x |
| Ann Taylor | 0.87% | 6.58x |
| Zara | 0.71% | 6.30x |
| Ralph Lauren | 1.33% | 5.96x |
| Gap | 4.59% | 5.74x |
| Dressbarn | 4.12% | 5.73x |
| Tommy Bahama | 0.82% | 5.72x |
Composition Percentage:
The overlap percentage between the BJs Wholesale Club audience and the Location attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BJs Wholesale Club audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 0.65% | 7.93x |
| Rhode Island Cluster | 1.61% | 5.72x |
| Online Games | 0.81% | 5.41x |
| New York City Family & Activity Cluster | 3.23% | 5.35x |
| South Africa News Cluster | 0.48% | 4.87x |
| New York City Real Estate Research Cluster | 1.13% | 4.81x |
| Watches & Jewelry | 0.04% | 4.77x |
| San Francisco Tourism | 0.21% | 4.59x |
| New Hampshire News | 1.29% | 4.28x |
| Dial-Up Internet | 0.48% | 4.06x |
Composition Percentage:
The overlap percentage between the BJs Wholesale Club audience and the Content Affinity attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
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DEMOGRAPHICS
The BJs Wholesale Club audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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