Explore the BJs Wholesale Club Audience
Below you'll find more information about the BJs Wholesale Club audience, broken down in different categories based on their digital and physical behaviors. These are 235.3 thousand unique devices whose actions qualify for the BJs Wholesale Club audience.
INTERESTS
The BJs Wholesale Club audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BJs Wholesale Club audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 8.60% | 3.75x |
| Mid-Range Grocery Shoppers | 6.62% | 3.08x |
| Cape Cod News Readers | 5.61% | 3.00x |
| Christmas Celebration Researchers | 6.48% | 2.66x |
| Northeastern Voters | 4.92% | 2.45x |
| UConn Huskies Fans | 4.14% | 2.38x |
| Coffee Lovers | 4.69% | 2.34x |
| New England Patriots Fans | 4.60% | 2.30x |
| Boston Bruins Fans | 4.09% | 2.25x |
| Readers of Portuguese Content | 4.05% | 2.22x |
Composition Percentage:
The overlap percentage between the BJs Wholesale Club audience and the Interest attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
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APPAREL RETAILERS
The BJs Wholesale Club audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BJs Wholesale Club audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.45% | 10.83x |
| Everlane | 0.22% | 9.04x |
| Dressbarn | 7.68% | 8.21x |
| Uniqlo | 2.68% | 7.92x |
| Charlotte Russe | 5.14% | 7.41x |
| Supreme | 0.16% | 7.34x |
| Brooks Brothers | 4.57% | 7.10x |
| Calvin Klein | 0.61% | 6.89x |
| Ralph Lauren | 2.24% | 6.86x |
| Old Navy | 14.13% | 6.79x |
Composition Percentage:
The overlap percentage between the BJs Wholesale Club audience and the Location attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BJs Wholesale Club audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 1.93% | 7.72x |
| Online Games | 1.24% | 7.22x |
| Community Planning & Transportation | 0.18% | 5.17x |
| Serbia & Albania Cluster | 0.14% | 5.13x |
| Watches & Jewelry | 0.04% | 4.77x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.18% | 4.52x |
| Marijuana | 0.18% | 3.99x |
| Telescopes | 0.18% | 3.95x |
| Brazil & Portugal News | 0.23% | 3.82x |
| San Francisco Tourism | 0.18% | 3.80x |
Composition Percentage:
The overlap percentage between the BJs Wholesale Club audience and the Content Affinity attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
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DEMOGRAPHICS
The BJs Wholesale Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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