Dstillery Audiences

BJS WHOLESALE CLUB

Audience Size: 210 Thousand Devices

Explore the BJs Wholesale Club Audience

Below you'll find more information about the BJs Wholesale Club audience, broken down in different categories based on their digital and physical behaviors. These are 210 thousand unique devices whose actions qualify for the BJs Wholesale Club audience.

Dstillery Crafted Audiences

INTERESTS

The BJs Wholesale Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BJs Wholesale Club audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.05% 3.40x
Cape Cod News Readers 6.01% 3.06x
Christmas Celebration Researchers 5.56% 2.69x
Mid-Range Grocery Shoppers 4.67% 2.29x
Portuguese Food Enthusiasts 4.12% 2.26x
New England Patriots Fans 4.45% 2.23x
Readers of Portuguese Content 3.34% 2.05x
Readers of Panamanian Content 3.23% 2.02x
Caribbean Trip Planners 4.23% 2.01x
Boston Bruins Fans 3.67% 1.99x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Interest attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BJs Wholesale Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BJs Wholesale Club audience is LL Bean.

Location Composition Index
LL Bean 0.92% 9.76x
Uniqlo 1.97% 8.28x
Dressbarn 6.27% 7.65x
The Childrens Place 8.14% 7.58x
Ralph Lauren 1.55% 7.21x
Charlotte Russe 3.75% 7.12x
Abercrombie & Fitch 4.23% 6.77x
Brooks Brothers 4.30% 6.73x
Aeropostale 4.02% 6.67x
Gymboree 3.76% 6.61x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Location attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BJs Wholesale Club audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 22.56x
Handyman Tools 0.03% 18.84x
Canadian Construction & Renovation Research Cluster 0.03% 17.67x
Decoration & Fabric 0.04% 17.38x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.11% 16.12x
Rhode Island Cluster 3.45% 11.52x
Local & Travel England - Northern England 0.04% 11.00x
Local & Travel England - North Midlands 0.01% 10.40x
Quebec Hunting & Outdoors Cluster 0.03% 10.27x
As Seen On TV Products 0.04% 9.67x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Content Affinity attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BJs Wholesale Club audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male