Explore the BJs Wholesale Club Audience
Below you'll find more information about the BJs Wholesale Club audience, broken down in different categories based on their digital and physical behaviors. These are 91 thousand unique devices whose actions qualify for the BJs Wholesale Club audience.
INTERESTS
The BJs Wholesale Club audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BJs Wholesale Club audience is Order-in Eaters.
| Interest | Composition | Index |
| Order-in Eaters | 6.90% | 3.93x |
| Rugby Fans | 10.34% | 3.86x |
| Competitive Wrestling Enthusiasts | 6.90% | 3.64x |
| Rheumatologists | 6.90% | 3.12x |
| Cape Cod News Readers | 4.72% | 3.06x |
| Home-Made Face Mask Researchers | 1.73% | 2.97x |
| Blades and Hunting Knife Shoppers | 6.90% | 2.90x |
| High-End Baby Brand Shoppers | 6.90% | 2.88x |
| Boston Bruins Fans | 4.41% | 2.58x |
| Florida County and Local Fair Visitors | 6.90% | 2.58x |
Composition Percentage:
The overlap percentage between the BJs Wholesale Club audience and the Interest attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
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APPAREL RETAILERS
The BJs Wholesale Club audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BJs Wholesale Club audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.61% | 9.88x |
| Charlotte Russe | 0.60% | 9.72x |
| Aeropostale | 5.88% | 7.66x |
| Ralph Lauren | 1.09% | 6.50x |
| Gymboree | 4.41% | 5.86x |
| Intermix | 0.31% | 5.78x |
| Express | 5.88% | 5.63x |
| Everlane | 0.04% | 5.26x |
| LOFT | 3.90% | 5.24x |
| American Eagle Outfitters | 3.50% | 5.04x |
Composition Percentage:
The overlap percentage between the BJs Wholesale Club audience and the Location attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BJs Wholesale Club audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 1.74% | 6.91x |
| Watches & Jewelry | 0.04% | 4.77x |
| New Jersey Travel Location Cluster | 1.64% | 4.68x |
| Brazil & Portugal News | 0.31% | 4.68x |
| San Francisco Tourism | 0.21% | 4.59x |
| Pre-Built Home Researchers | 0.31% | 4.57x |
| Peru Media | 0.62% | 4.46x |
| Bags & Luggage | 0.31% | 4.18x |
| New York City Family & Activity Cluster | 3.90% | 4.11x |
| South Florida Cluster | 6.90% | 3.55x |
Composition Percentage:
The overlap percentage between the BJs Wholesale Club audience and the Content Affinity attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
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DEMOGRAPHICS
The BJs Wholesale Club audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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