Explore the BJs Wholesale Club Audience
Below you'll find more information about the BJs Wholesale Club audience, broken down in different categories based on their digital and physical behaviors. These are 40.5 thousand unique devices whose actions qualify for the BJs Wholesale Club audience.
INTERESTS
The BJs Wholesale Club audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BJs Wholesale Club audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 4.71% | 6.46x |
| Executive and C-Suite | 4.35% | 3.91x |
| New York City Events Researchers | 4.35% | 3.80x |
| North East State Fair Visitors | 8.33% | 3.74x |
| Portuguese Food Enthusiasts | 6.88% | 3.44x |
| Hard Seltzer Aficionados | 2.90% | 3.41x |
| Indian Food Enthusiasts | 4.71% | 3.37x |
| Readers of El Salvadoran Content | 7.61% | 3.31x |
| Readers of Dominican Republic Content | 6.52% | 3.30x |
| Ivy League College Researchers | 3.62% | 3.27x |
Composition Percentage:
The overlap percentage between the BJs Wholesale Club audience and the Interest attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
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APPAREL RETAILERS
The BJs Wholesale Club audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BJs Wholesale Club audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.71% | 9.56x |
| Charlotte Russe | 0.57% | 7.87x |
| Calvin Klein | 0.16% | 7.36x |
| Ann Taylor | 0.94% | 6.85x |
| Uniqlo | 0.35% | 6.45x |
| Intermix | 0.14% | 6.27x |
| Zara | 0.66% | 5.81x |
| Banana Republic | 4.11% | 5.45x |
| Ralph Lauren | 1.06% | 5.42x |
| Free People | 0.87% | 5.27x |
Composition Percentage:
The overlap percentage between the BJs Wholesale Club audience and the Location attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BJs Wholesale Club audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 3.62% | 12.41x |
| Latin American News | 1.81% | 6.40x |
| Maine Cluster | 2.90% | 5.95x |
| New Hampshire News | 1.81% | 5.88x |
| Spain News - Madrid & Seville | 1.09% | 5.80x |
| New Jersey Travel Location Cluster | 1.09% | 5.49x |
| Mexico Cluster | 1.81% | 5.26x |
| Latin American Spanish Language News | 1.09% | 5.25x |
| Watches & Jewelry | 0.04% | 4.77x |
| San Francisco Tourism | 0.21% | 4.59x |
Composition Percentage:
The overlap percentage between the BJs Wholesale Club audience and the Content Affinity attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
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DEMOGRAPHICS
The BJs Wholesale Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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