Dstillery Audiences

BJS WHOLESALE CLUB

Audience Size: 108.9 Thousand Devices

Explore the BJs Wholesale Club Audience

Below you'll find more information about the BJs Wholesale Club audience, broken down in different categories based on their digital and physical behaviors. These are 108.9 thousand unique devices whose actions qualify for the BJs Wholesale Club audience.

Dstillery Crafted Audiences

INTERESTS

The BJs Wholesale Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BJs Wholesale Club audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 9.19% 4.94x
Cape Cod News Readers 4.46% 3.93x
School Closings Updates Readers 2.23% 3.85x
Northeastern Voters 4.91% 3.24x
UConn Huskies Fans 3.21% 2.96x
Readers of Puerto Rican Content 5.62% 2.93x
Major Airline Customers 4.10% 2.78x
Mid-Range Grocery Shoppers 4.55% 2.73x
New England Patriots Fans 4.46% 2.69x
Stay-at-Home Parents 4.82% 2.68x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Interest attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BJs Wholesale Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BJs Wholesale Club audience is LL Bean.

Location Composition Index
LL Bean 0.99% 6.24x
Charlotte Russe 0.78% 4.65x
Everlane 0.02% 3.97x
Talbots 3.97% 3.26x
Uniqlo 0.57% 3.25x
Brooks Brothers 1.95% 3.13x
Ralph Lauren 1.58% 3.04x
Dressbarn 4.80% 2.86x
Banana Republic 5.47% 2.82x
J. Crew 3.45% 2.77x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Location attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BJs Wholesale Club audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 2.41% 8.61x
Online Games 0.89% 6.83x
NYC Tourist Attractions 0.45% 5.64x
Central & South American News 0.26% 5.62x
Watches & Jewelry 0.04% 4.77x
New York City Family & Activity Cluster 3.57% 4.65x
Design Software 0.27% 4.16x
Recreational Motor Sport Enthusiasts 0.36% 3.99x
New Hampshire News 0.98% 3.74x
Online Games for Kids 0.18% 3.64x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Content Affinity attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BJs Wholesale Club audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male