Dstillery Audiences

BJS WHOLESALE CLUB

Audience Size: 38.7 Thousand Devices

Explore the BJs Wholesale Club Audience

Below you'll find more information about the BJs Wholesale Club audience, broken down in different categories based on their digital and physical behaviors. These are 38.7 thousand unique devices whose actions qualify for the BJs Wholesale Club audience.

Dstillery Crafted Audiences

INTERESTS

The BJs Wholesale Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BJs Wholesale Club audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 3.87% 5.24x
North East State Fair Visitors 8.71% 4.54x
Cape Cod News Readers 5.16% 3.63x
Ballet Enthusiasts 4.03% 3.14x
UConn Huskies Fans 3.87% 3.05x
Major Airline Customers 4.68% 2.88x
Vermont Trip Planners 4.19% 2.81x
Boston Trip Planners 3.06% 2.76x
Boston Bruins Fans 4.19% 2.74x
Stay-at-Home Parents 4.84% 2.73x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Interest attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BJs Wholesale Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BJs Wholesale Club audience is LL Bean.

Location Composition Index
LL Bean 0.99% 13.73x
Intermix 0.22% 8.19x
Charlotte Russe 0.57% 7.99x
Uniqlo 0.40% 7.24x
Ann Taylor 0.87% 6.58x
Zara 0.71% 6.30x
Ralph Lauren 1.33% 5.96x
Gap 4.59% 5.74x
Dressbarn 4.12% 5.73x
Tommy Bahama 0.82% 5.72x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Location attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BJs Wholesale Club audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 0.65% 7.93x
Rhode Island Cluster 1.61% 5.72x
Online Games 0.81% 5.41x
New York City Family & Activity Cluster 3.23% 5.35x
South Africa News Cluster 0.48% 4.87x
New York City Real Estate Research Cluster 1.13% 4.81x
Watches & Jewelry 0.04% 4.77x
San Francisco Tourism 0.21% 4.59x
New Hampshire News 1.29% 4.28x
Dial-Up Internet 0.48% 4.06x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Content Affinity attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BJs Wholesale Club audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male