Dstillery Audiences

BJS WHOLESALE CLUB

Audience Size: 221.1 Thousand Devices

Explore the BJs Wholesale Club Audience

Below you'll find more information about the BJs Wholesale Club audience, broken down in different categories based on their digital and physical behaviors. These are 221.1 thousand unique devices whose actions qualify for the BJs Wholesale Club audience.

Dstillery Crafted Audiences

INTERESTS

The BJs Wholesale Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BJs Wholesale Club audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 2.68% 2.48x
Readers of Dominican Republic Content 2.98% 2.44x
Mid-Range Grocery Shoppers 3.24% 2.34x
Philadelphia Phillies Fans 2.42% 2.14x
Northeastern Voters 2.42% 2.14x
Readers of Cuban Content 2.51% 2.08x
Penn State Nittany Lions Fans 1.86% 2.07x
New England Patriots Fans 2.29% 2.04x
Norfolk and Virginia Beach Trip Planners 3.11% 2.03x
UConn Huskies Fans 1.82% 2.02x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Interest attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BJs Wholesale Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BJs Wholesale Club audience is LL Bean.

Location Composition Index
LL Bean 0.87% 11.62x
Uniqlo 1.85% 9.61x
The Childrens Place 7.06% 8.43x
Everlane 0.12% 8.36x
Dressbarn 5.72% 8.29x
Charlotte Russe 2.72% 8.16x
Brooks Brothers 4.40% 7.93x
Michael Kors 2.43% 7.27x
Gymboree 3.14% 7.18x
Abercrombie & Fitch 3.47% 7.14x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Location attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BJs Wholesale Club audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 1.12% 6.53x
Online Games 0.43% 4.22x
Latin American Spanish Language News 0.43% 3.82x
Central & South American News 0.35% 3.66x
Northeast Pennsylvania Cluster 1.77% 3.32x
Environmental Conservation 0.08% 3.28x
Spanish Health & Wellness 0.69% 3.21x
New Hampshire News 0.65% 2.90x
Boston Cluster 6.14% 2.88x
Philadelphia Cluster 1.69% 2.69x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Content Affinity attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BJs Wholesale Club audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female