Dstillery Audiences

BJS WHOLESALE CLUB

Audience Size: 185.7 Thousand Devices

Explore the BJs Wholesale Club Audience

Below you'll find more information about the BJs Wholesale Club audience, broken down in different categories based on their digital and physical behaviors. These are 185.7 thousand unique devices whose actions qualify for the BJs Wholesale Club audience.

Dstillery Crafted Audiences

INTERESTS

The BJs Wholesale Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BJs Wholesale Club audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 9.55% 5.11x
Cape Cod News Readers 6.66% 4.63x
Mid-Range Grocery Shoppers 6.58% 3.93x
Northeastern Voters 5.62% 3.52x
UConn Huskies Fans 4.82% 3.35x
Major Airline Customers 5.86% 3.15x
Coffee Lovers 5.22% 3.08x
Palm Beach Trip Planners 6.26% 3.08x
Caribbean Trip Planners 5.38% 2.94x
Boston Red Sox Fans 4.98% 2.93x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Interest attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BJs Wholesale Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BJs Wholesale Club audience is LL Bean.

Location Composition Index
LL Bean 1.32% 11.86x
Everlane 0.18% 10.77x
Charlotte Russe 2.66% 9.17x
Uniqlo 2.15% 8.69x
Supreme 0.15% 8.45x
Dressbarn 5.88% 8.09x
Ralph Lauren 2.09% 7.48x
Old Navy 12.22% 7.06x
Talbots 4.38% 6.70x
Intermix 0.70% 6.65x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Location attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BJs Wholesale Club audience is Online Games.

Content Affinity Composition Index
Online Games 1.77% 7.60x
Rhode Island Cluster 2.25% 6.99x
New Jersey Travel Location Cluster 1.85% 5.32x
Quebec Vacations 0.24% 4.94x
Watches & Jewelry 0.04% 4.77x
Watches Retail 0.48% 4.71x
San Francisco Tourism 0.21% 4.59x
Delaware Cluster 1.36% 4.19x
Caribbean Cluster 0.88% 4.15x
Liberal Media - Political Activism 0.88% 4.02x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Content Affinity attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BJs Wholesale Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male