Dstillery Audiences

BJS WHOLESALE CLUB

Audience Size: 175.1 Thousand Devices

Explore the BJs Wholesale Club Audience

Below you'll find more information about the BJs Wholesale Club audience, broken down in different categories based on their digital and physical behaviors. These are 175.1 thousand unique devices whose actions qualify for the BJs Wholesale Club audience.

Dstillery Crafted Audiences

INTERESTS

The BJs Wholesale Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BJs Wholesale Club audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 3.45% 2.57x
Readers of Dominican Republic Content 3.33% 2.35x
Readers of Caribbean Content 3.52% 2.33x
Readers of Puerto Rican Content 2.67% 2.14x
Christmas Celebration Researchers 5.81% 2.11x
Washington DC Trip Planners 2.53% 1.97x
Coffee Lovers 2.16% 1.94x
Northeastern Voters 2.11% 1.91x
Caribbean Trip Planners 2.45% 1.86x
Readers of Colombian Content 2.60% 1.86x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Interest attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BJs Wholesale Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BJs Wholesale Club audience is LL Bean.

Location Composition Index
LL Bean 0.90% 14.75x
Everlane 0.11% 10.11x
Uniqlo 1.38% 8.94x
Dressbarn 4.82% 8.71x
Ralph Lauren 0.90% 8.58x
The Childrens Place 6.25% 8.40x
Charlotte Russe 2.20% 8.24x
Calvin Klein 0.91% 8.02x
Express Outlets 0.45% 7.98x
Express 2.63% 7.71x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Location attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BJs Wholesale Club audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 0.85% 5.31x
Central & South American News 0.41% 4.73x
Online Games 0.46% 4.69x
Delaware Cluster 0.83% 4.44x
Peru Media 0.32% 4.04x
New Hampshire News 0.73% 3.67x
Latin American Spanish Language News 0.32% 3.57x
Spanish Lifestyle & Health 0.15% 3.40x
Environmental Conservation 0.08% 3.28x
Brazil & Portugal News 0.15% 3.26x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Content Affinity attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BJs Wholesale Club audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female