Dstillery Audiences

BJS WHOLESALE CLUB

Audience Size: 217.4 Thousand Devices

Explore the BJs Wholesale Club Audience

Below you'll find more information about the BJs Wholesale Club audience, broken down in different categories based on their digital and physical behaviors. These are 217.4 thousand unique devices whose actions qualify for the BJs Wholesale Club audience.

Dstillery Crafted Audiences

INTERESTS

The BJs Wholesale Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BJs Wholesale Club audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 9.01% 4.05x
Cape Cod News Readers 5.39% 3.36x
Mid-Range Grocery Shoppers 6.00% 2.93x
UConn Huskies Fans 4.72% 2.90x
Caribbean Trip Planners 4.56% 2.49x
Coffee Lovers 4.56% 2.47x
Christmas Celebration Researchers 5.00% 2.36x
Readers of Puerto Rican Content 4.89% 2.35x
Portuguese Food Enthusiasts 4.50% 2.35x
Palm Beach Trip Planners 4.72% 2.33x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Interest attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BJs Wholesale Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BJs Wholesale Club audience is LL Bean.

Location Composition Index
LL Bean 1.41% 11.09x
Everlane 0.24% 11.07x
Uniqlo 2.49% 8.23x
Dressbarn 6.88% 8.06x
Supreme 0.17% 7.92x
Charlotte Russe 4.10% 7.75x
Abercrombie & Fitch 1.60% 7.13x
Ralph Lauren 2.18% 7.07x
Old Navy 13.26% 6.78x
Brooks Brothers 4.12% 6.72x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Location attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BJs Wholesale Club audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 2.22% 8.18x
Online Games 1.17% 6.16x
Senior Care 0.17% 5.96x
Spanish Lifestyle & Health 0.28% 4.91x
Watches & Jewelry 0.04% 4.77x
San Francisco Tourism 0.21% 4.59x
Brazil & Portugal News 0.28% 4.35x
New Hampshire News 1.33% 4.04x
Central & South American News 0.50% 3.87x
New England & Ivy League Sports 0.56% 3.78x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Content Affinity attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BJs Wholesale Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female