Dstillery Audiences

BJS WHOLESALE CLUB

Audience Size: 41.1 Thousand Devices

Explore the BJs Wholesale Club Audience

Below you'll find more information about the BJs Wholesale Club audience, broken down in different categories based on their digital and physical behaviors. These are 41.1 thousand unique devices whose actions qualify for the BJs Wholesale Club audience.

Dstillery Crafted Audiences

INTERESTS

The BJs Wholesale Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BJs Wholesale Club audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 8.67% 3.71x
Boston Trip Planners 3.50% 3.66x
Nashville Activity Researchers 0.99% 3.32x
Big Box Store Jewelry Sale Shoppers 0.47% 3.24x
Cape Cod News Readers 2.83% 2.94x
UConn Huskies Fans 2.33% 2.87x
Palm Beach Trip Planners 4.67% 2.84x
Philadelphia Trip Planners 2.83% 2.69x
New England Patriots Fans 4.67% 2.67x
Beach House Second Home Owners 0.83% 2.58x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Interest attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BJs Wholesale Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BJs Wholesale Club audience is Uniqlo.

Location Composition Index
Uniqlo 0.42% 7.96x
LL Bean 0.32% 7.18x
Tommy Bahama 0.79% 6.41x
Free People 0.76% 6.30x
Charlotte Russe 0.54% 6.02x
Dressbarn 2.04% 5.99x
Zara 0.57% 5.80x
Brooks Brothers 0.71% 5.12x
Banana Republic 1.77% 4.68x
Express 2.63% 4.59x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Location attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BJs Wholesale Club audience is Assorted Topics (Horoscopes, Online Arcade Games, Quizzes).

Content Affinity Composition Index
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 0.67% 7.12x
Delaware Cluster 1.33% 6.92x
New Jersey Travel Location Cluster 0.83% 6.79x
New York City Real Estate Research Cluster 0.67% 5.19x
Hudson Valley New York Media 1.33% 5.00x
Watches & Jewelry 0.04% 4.77x
Caribbean Cluster 0.50% 4.73x
Rhode Island Cluster 1.33% 4.60x
Ohio Universities 0.65% 4.48x
Travel Adventure 0.67% 4.22x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Content Affinity attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BJs Wholesale Club audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female