Explore the BJs Wholesale Club Audience
Below you'll find more information about the BJs Wholesale Club audience, broken down in different categories based on their digital and physical behaviors. These are 175.1 thousand unique devices whose actions qualify for the BJs Wholesale Club audience.
INTERESTS
The BJs Wholesale Club audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BJs Wholesale Club audience is Mid-Range Grocery Shoppers.
| Interest | Composition | Index |
| Mid-Range Grocery Shoppers | 3.45% | 2.57x |
| Readers of Dominican Republic Content | 3.33% | 2.35x |
| Readers of Caribbean Content | 3.52% | 2.33x |
| Readers of Puerto Rican Content | 2.67% | 2.14x |
| Christmas Celebration Researchers | 5.81% | 2.11x |
| Washington DC Trip Planners | 2.53% | 1.97x |
| Coffee Lovers | 2.16% | 1.94x |
| Northeastern Voters | 2.11% | 1.91x |
| Caribbean Trip Planners | 2.45% | 1.86x |
| Readers of Colombian Content | 2.60% | 1.86x |
Composition Percentage:
The overlap percentage between the BJs Wholesale Club audience and the Interest attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
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APPAREL RETAILERS
The BJs Wholesale Club audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BJs Wholesale Club audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.90% | 14.75x |
| Everlane | 0.11% | 10.11x |
| Uniqlo | 1.38% | 8.94x |
| Dressbarn | 4.82% | 8.71x |
| Ralph Lauren | 0.90% | 8.58x |
| The Childrens Place | 6.25% | 8.40x |
| Charlotte Russe | 2.20% | 8.24x |
| Calvin Klein | 0.91% | 8.02x |
| Express Outlets | 0.45% | 7.98x |
| Express | 2.63% | 7.71x |
Composition Percentage:
The overlap percentage between the BJs Wholesale Club audience and the Location attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BJs Wholesale Club audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 0.85% | 5.31x |
| Central & South American News | 0.41% | 4.73x |
| Online Games | 0.46% | 4.69x |
| Delaware Cluster | 0.83% | 4.44x |
| Peru Media | 0.32% | 4.04x |
| New Hampshire News | 0.73% | 3.67x |
| Latin American Spanish Language News | 0.32% | 3.57x |
| Spanish Lifestyle & Health | 0.15% | 3.40x |
| Environmental Conservation | 0.08% | 3.28x |
| Brazil & Portugal News | 0.15% | 3.26x |
Composition Percentage:
The overlap percentage between the BJs Wholesale Club audience and the Content Affinity attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
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DEMOGRAPHICS
The BJs Wholesale Club audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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