Dstillery Audiences

BJS WHOLESALE CLUB

Audience Size: 87.5 Thousand Devices

Explore the BJs Wholesale Club Audience

Below you'll find more information about the BJs Wholesale Club audience, broken down in different categories based on their digital and physical behaviors. These are 87.5 thousand unique devices whose actions qualify for the BJs Wholesale Club audience.

Dstillery Crafted Audiences

INTERESTS

The BJs Wholesale Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BJs Wholesale Club audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 9.90% 4.85x
School Closings Updates Readers 1.74% 4.11x
Cape Cod News Readers 3.30% 3.71x
Boston Trip Planners 1.56% 3.19x
Readers of Dominican Republic Content 6.94% 2.95x
Major Airline Customers 4.51% 2.86x
UConn Huskies Fans 2.08% 2.79x
Boston Bruins Fans 3.30% 2.76x
Broadway Fans 2.26% 2.72x
Christmas Celebration Researchers 5.56% 2.58x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Interest attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BJs Wholesale Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BJs Wholesale Club audience is LL Bean.

Location Composition Index
LL Bean 1.07% 5.49x
Charlotte Russe 1.17% 4.85x
Brooks Brothers 2.62% 3.22x
Talbots 4.99% 3.21x
Tommy Bahama 1.37% 3.08x
Dressbarn 6.53% 2.96x
Armani 1.20% 2.84x
Columbia 0.80% 2.82x
The North Face 1.42% 2.81x
J. Crew 4.34% 2.68x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Location attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BJs Wholesale Club audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 2.78% 10.82x
Online Games 0.87% 9.15x
Latin American Spanish Language News 1.22% 5.71x
New Hampshire News 1.22% 5.09x
India Cluster 0.52% 4.84x
Watches & Jewelry 0.04% 4.77x
Latin American News 1.91% 4.36x
Spain News - Madrid & Seville 0.87% 4.00x
Ohio Universities 0.52% 3.61x
Boston Cluster 9.72% 3.58x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Content Affinity attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BJs Wholesale Club audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female