Dstillery Audiences

BJS WHOLESALE CLUB

Audience Size: 40.5 Thousand Devices

Explore the BJs Wholesale Club Audience

Below you'll find more information about the BJs Wholesale Club audience, broken down in different categories based on their digital and physical behaviors. These are 40.5 thousand unique devices whose actions qualify for the BJs Wholesale Club audience.

Dstillery Crafted Audiences

INTERESTS

The BJs Wholesale Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BJs Wholesale Club audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 4.71% 6.46x
Executive and C-Suite 4.35% 3.91x
New York City Events Researchers 4.35% 3.80x
North East State Fair Visitors 8.33% 3.74x
Portuguese Food Enthusiasts 6.88% 3.44x
Hard Seltzer Aficionados 2.90% 3.41x
Indian Food Enthusiasts 4.71% 3.37x
Readers of El Salvadoran Content 7.61% 3.31x
Readers of Dominican Republic Content 6.52% 3.30x
Ivy League College Researchers 3.62% 3.27x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Interest attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BJs Wholesale Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BJs Wholesale Club audience is LL Bean.

Location Composition Index
LL Bean 0.71% 9.56x
Charlotte Russe 0.57% 7.87x
Calvin Klein 0.16% 7.36x
Ann Taylor 0.94% 6.85x
Uniqlo 0.35% 6.45x
Intermix 0.14% 6.27x
Zara 0.66% 5.81x
Banana Republic 4.11% 5.45x
Ralph Lauren 1.06% 5.42x
Free People 0.87% 5.27x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Location attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BJs Wholesale Club audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 3.62% 12.41x
Latin American News 1.81% 6.40x
Maine Cluster 2.90% 5.95x
New Hampshire News 1.81% 5.88x
Spain News - Madrid & Seville 1.09% 5.80x
New Jersey Travel Location Cluster 1.09% 5.49x
Mexico Cluster 1.81% 5.26x
Latin American Spanish Language News 1.09% 5.25x
Watches & Jewelry 0.04% 4.77x
San Francisco Tourism 0.21% 4.59x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Content Affinity attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BJs Wholesale Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female