Dstillery Audiences

BJS WHOLESALE CLUB

Audience Size: 235.3 Thousand Devices

Explore the BJs Wholesale Club Audience

Below you'll find more information about the BJs Wholesale Club audience, broken down in different categories based on their digital and physical behaviors. These are 235.3 thousand unique devices whose actions qualify for the BJs Wholesale Club audience.

Dstillery Crafted Audiences

INTERESTS

The BJs Wholesale Club audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BJs Wholesale Club audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 8.60% 3.75x
Mid-Range Grocery Shoppers 6.62% 3.08x
Cape Cod News Readers 5.61% 3.00x
Christmas Celebration Researchers 6.48% 2.66x
Northeastern Voters 4.92% 2.45x
UConn Huskies Fans 4.14% 2.38x
Coffee Lovers 4.69% 2.34x
New England Patriots Fans 4.60% 2.30x
Boston Bruins Fans 4.09% 2.25x
Readers of Portuguese Content 4.05% 2.22x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Interest attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BJs Wholesale Club audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BJs Wholesale Club audience is LL Bean.

Location Composition Index
LL Bean 1.45% 10.83x
Everlane 0.22% 9.04x
Dressbarn 7.68% 8.21x
Uniqlo 2.68% 7.92x
Charlotte Russe 5.14% 7.41x
Supreme 0.16% 7.34x
Brooks Brothers 4.57% 7.10x
Calvin Klein 0.61% 6.89x
Ralph Lauren 2.24% 6.86x
Old Navy 14.13% 6.79x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Location attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BJs Wholesale Club audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 1.93% 7.72x
Online Games 1.24% 7.22x
Community Planning & Transportation 0.18% 5.17x
Serbia & Albania Cluster 0.14% 5.13x
Watches & Jewelry 0.04% 4.77x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.18% 4.52x
Marijuana 0.18% 3.99x
Telescopes 0.18% 3.95x
Brazil & Portugal News 0.23% 3.82x
San Francisco Tourism 0.18% 3.80x
Composition Percentage: The overlap percentage between the BJs Wholesale Club audience and the Content Affinity attribute.
Index: A comparison of the BJs Wholesale Club audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BJs Wholesale Club audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female