Dstillery Audiences

BMW

Audience Size: 117.4 Thousand Devices

Explore the BMW Audience

Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 117.4 thousand unique devices whose actions qualify for the BMW audience.

Dstillery Crafted Audiences

INTERESTS

The BMW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.26% 3.73x
Hulu Users 0.35% 2.48x
Amazon Prime Movie Subscribers 0.35% 2.44x
Online Payroll Services Users 4.93% 2.26x
Detroit Trip Planners 4.74% 2.22x
Rowing Enthusiasts 3.83% 2.14x
Lawn & Garden Enthusiasts 4.38% 2.13x
Pet Boarding and Sitter Researchers 3.65% 2.12x
Palm Beach Trip Planners 5.29% 2.04x
Real Estate Decision Makers 3.28% 2.03x
Composition Percentage: The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW audience is Intermix.

Location Composition Index
Intermix 0.73% 11.17x
Topshop 0.26% 10.36x
Joe's Jeans 0.15% 9.50x
Lorna Jane 0.35% 8.35x
Patagonia 0.88% 8.04x
Saint Laurent Paris 0.59% 7.75x
Charlotte Russe 0.57% 7.40x
Lululemon 3.38% 7.17x
Armani 1.70% 6.95x
Club Monaco 0.76% 6.94x
Composition Percentage: The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 2.01% 5.90x
Recreational Motor Sport Enthusiasts 0.73% 4.77x
Mobile Phone Networks 0.35% 3.71x
Lawns & Pest Control 0.73% 3.59x
Pet Supplies 0.55% 3.54x
Philanthropy - Nonprofits 0.10% 3.48x
Nature & Wildlife 0.55% 3.39x
Yoga & Meditation 0.36% 3.36x
Brazil & Portugal News 0.20% 2.93x
Visa & Immigration 0.11% 2.93x
Composition Percentage: The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female