Explore the BMW Audience
Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 355.3 thousand unique devices whose actions qualify for the BMW audience.
INTERESTS
The BMW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BMW audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.68x |
| Los Angeles Mass Transit Commuters | 3.81% | 1.48x |
| Luxury Department Store Shoppers | 3.18% | 1.44x |
| Readers of El Salvadoran Content | 2.74% | 1.43x |
| Readers of Caribbean Content | 2.84% | 1.42x |
| Readers of Dominican Republic Content | 2.57% | 1.41x |
| Opera Enthusiasts | 3.11% | 1.41x |
| Investment Banking Professionals | 2.81% | 1.38x |
| Readers of Honduran Content | 2.44% | 1.36x |
| New York Mets Fans | 2.67% | 1.35x |
Composition Percentage:
The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
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APPAREL RETAILERS
The BMW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BMW audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.88% | 10.47x |
| Supreme | 0.24% | 9.26x |
| Saint Laurent Paris | 1.44% | 9.24x |
| Intermix | 1.46% | 9.14x |
| Uniqlo | 2.52% | 8.85x |
| Lorna Jane | 0.68% | 8.05x |
| Joe's Jeans | 0.45% | 7.97x |
| Everlane | 0.17% | 7.87x |
| Zara | 3.31% | 7.61x |
| Armani | 4.12% | 7.60x |
Composition Percentage:
The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BMW audience is Professional Audio Visual.
| Content Affinity | Composition | Index |
| Professional Audio Visual | 0.13% | 4.72x |
| Serbia & Albania Cluster | 0.10% | 4.67x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.04% | 3.88x |
| Los Angeles Cluster | 0.07% | 3.46x |
| Law School Research Cluster | 0.07% | 2.92x |
| Poland Cluster | 0.13% | 2.91x |
| Concert Posters | 0.07% | 2.63x |
| Feminism | 0.17% | 2.55x |
| Higher Education | 0.23% | 2.33x |
| Visa & Immigration | 0.13% | 2.33x |
Composition Percentage:
The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
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DEMOGRAPHICS
The BMW audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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