Explore the BMW Audience
Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 47.8 thousand unique devices whose actions qualify for the BMW audience.
INTERESTS
The BMW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BMW audience is Philadelphia Trip Planners.
| Interest | Composition | Index |
| Philadelphia Trip Planners | 4.75% | 4.29x |
| Penn State Nittany Lions Fans | 4.34% | 4.28x |
| Mid-Range Grocery Shoppers | 6.92% | 3.91x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.80% | 3.41x |
| Tequila Enthusiasts | 2.17% | 3.09x |
| Northeastern Voters | 5.43% | 3.04x |
| Pennsylvania County and Local Fair Visitors | 5.83% | 2.93x |
| Renaissance Faire Visitors | 5.29% | 2.88x |
| Philadelphia Phillies Fans | 6.24% | 2.88x |
| New York City Events Researchers | 2.85% | 2.87x |
Composition Percentage:
The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
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APPAREL RETAILERS
The BMW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BMW audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.09% | 9.96x |
| Armani | 0.56% | 6.04x |
| Saint Laurent Paris | 0.21% | 6.03x |
| Intermix | 0.14% | 5.94x |
| Madewell | 0.77% | 5.61x |
| Tommy Bahama | 0.65% | 5.28x |
| Lorna Jane | 0.16% | 5.16x |
| Hugo Boss | 0.75% | 4.66x |
| Lululemon | 1.14% | 4.15x |
| Anthropologie | 0.98% | 4.09x |
Composition Percentage:
The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BMW audience is Northeast Pennsylvania Cluster.
| Content Affinity | Composition | Index |
| Northeast Pennsylvania Cluster | 9.63% | 15.91x |
| Homesteading | 0.54% | 6.36x |
| Philadelphia Cluster | 3.39% | 4.65x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.41% | 4.03x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.27% | 3.91x |
| Central Pennsylvania Cluster | 5.56% | 3.70x |
| Middle East News | 0.27% | 3.51x |
| Cruise Vacations | 0.27% | 3.35x |
| Canadian Homes | 1.36% | 3.28x |
| Studio & Franchise Video Game Players | 0.54% | 3.22x |
Composition Percentage:
The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
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DEMOGRAPHICS
The BMW audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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