Explore the BMW Audience
Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 261.1 thousand unique devices whose actions qualify for the BMW audience.
INTERESTS
The BMW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BMW audience is Republicans.
| Interest | Composition | Index |
| Republicans | 3.52% | 2.10x |
| Northeastern Voters | 3.94% | 2.05x |
| New York Jets Fans | 3.82% | 1.91x |
| Elite Cycling Gear Shoppers | 3.40% | 1.86x |
| Penn State Nittany Lions Fans | 3.03% | 1.80x |
| Mid-Range Grocery Shoppers | 3.64% | 1.80x |
| Life Insurance Researchers | 2.97% | 1.75x |
| Burger Enthusiast | 0.06% | 1.73x |
| New York Knicks Fans | 3.58% | 1.73x |
| Jazz Festival Enthusiasts | 3.16% | 1.73x |
Composition Percentage:
The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
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APPAREL RETAILERS
The BMW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BMW audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.91% | 12.89x |
| Joe's Jeans | 0.47% | 11.40x |
| Intermix | 1.51% | 11.12x |
| Lorna Jane | 0.93% | 10.31x |
| Supreme | 0.22% | 10.21x |
| Saint Laurent Paris | 1.50% | 9.34x |
| Uniqlo | 2.82% | 9.31x |
| Patagonia | 1.71% | 8.99x |
| Armani | 4.03% | 8.94x |
| Club Monaco | 1.97% | 8.93x |
Composition Percentage:
The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BMW audience is Men's Dress Shirt Shopping.
| Content Affinity | Composition | Index |
| Men's Dress Shirt Shopping | 0.18% | 4.64x |
| International Development & Health | 0.24% | 4.55x |
| Internet Service Provider Sites | 0.24% | 4.40x |
| Northeast Pennsylvania Cluster | 3.34% | 4.28x |
| Lacrosse College Athletics | 0.24% | 4.17x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.30% | 4.14x |
| Pac 12 Sports | 0.18% | 3.61x |
| Community Planning & Transportation | 0.12% | 3.55x |
| Sports Apparel | 0.18% | 3.51x |
| Philanthropy - Nonprofits | 0.10% | 3.48x |
Composition Percentage:
The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
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DEMOGRAPHICS
The BMW audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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