Explore the BMW Audience
Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 206.7 thousand unique devices whose actions qualify for the BMW audience.
INTERESTS
The BMW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BMW audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.26% | 3.73x |
| School Closings Updates Readers | 0.92% | 2.38x |
| Northeastern Voters | 3.69% | 2.34x |
| Environmental Activists | 2.95% | 2.03x |
| France Trip Planners | 3.14% | 2.03x |
| Mid-Range Grocery Shoppers | 3.32% | 2.01x |
| Car Lease Researchers | 4.24% | 1.98x |
| Jazz Festival Enthusiasts | 3.32% | 1.97x |
| Men's Suit Shoppers | 3.69% | 1.94x |
| Oil Brand Shoppers | 4.43% | 1.94x |
Composition Percentage:
The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
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APPAREL RETAILERS
The BMW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BMW audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.67% | 13.06x |
| Intermix | 1.31% | 12.43x |
| Joe's Jeans | 0.30% | 10.27x |
| Saint Laurent Paris | 1.24% | 9.83x |
| Patagonia | 1.50% | 9.55x |
| Lorna Jane | 0.64% | 9.29x |
| Supreme | 0.16% | 9.23x |
| Armani | 3.39% | 9.08x |
| Club Monaco | 1.64% | 9.05x |
| Madewell | 3.26% | 8.91x |
Composition Percentage:
The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BMW audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).
| Content Affinity | Composition | Index |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.74% | 5.62x |
| Mobile Phone Networks | 0.55% | 5.17x |
| South Africa News Cluster | 0.74% | 4.95x |
| School Curriculum | 0.92% | 4.03x |
| Philanthropy - Nonprofits | 0.10% | 3.48x |
| New Jersey Travel Location Cluster | 1.11% | 3.43x |
| Food Cluster | 0.23% | 3.04x |
| Fishing | 0.74% | 3.03x |
| Brazil & Portugal News | 0.20% | 2.93x |
| Visa & Immigration | 0.11% | 2.93x |
Composition Percentage:
The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
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DEMOGRAPHICS
The BMW audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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