Dstillery Audiences

BMW

Audience Size: 75 Thousand Devices

Explore the BMW Audience

Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 75 thousand unique devices whose actions qualify for the BMW audience.

Dstillery Crafted Audiences

INTERESTS

The BMW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 4.90% 4.14x
Mid-Range Grocery Shoppers 5.86% 3.22x
Pennsylvania County and Local Fair Visitors 6.95% 3.21x
Home Custom Bedroom Decorators 0.95% 3.11x
Custom Home Lighting Shoppers 0.95% 3.11x
Renaissance Faire Visitors 5.99% 2.90x
Northeastern Voters 4.77% 2.77x
Philadelphia Trip Planners 2.32% 2.58x
Breast Cancer Fund Raisers 1.77% 2.49x
Home Remodelers 1.36% 2.46x
Composition Percentage: The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW audience is Topshop.

Location Composition Index
Topshop 0.17% 11.02x
Saint Laurent Paris 0.40% 7.49x
Lorna Jane 0.51% 6.64x
Intermix 0.30% 6.32x
Patagonia 0.81% 6.19x
Madewell 2.17% 6.13x
Lululemon 3.47% 5.79x
Anthropologie 3.28% 5.66x
The North Face 1.42% 5.55x
Armani 1.17% 5.49x
Composition Percentage: The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 10.63% 16.56x
Central California Cluster 0.41% 4.69x
Crossword & Puzzle Players 0.41% 4.49x
Philadelphia Cluster 3.95% 4.48x
US Cycling 1.09% 4.35x
Female Lifestyle Content Readers 0.27% 3.88x
Appliances & Reviews 0.47% 3.55x
High-End Audio 0.38% 3.42x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.54% 3.34x
New Jersey Travel Location Cluster 0.54% 3.25x
Composition Percentage: The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female