Explore the BMW Audience
Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 394.2 thousand unique devices whose actions qualify for the BMW audience.
INTERESTS
The BMW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BMW audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.68x |
| Reggaeton Fans | 3.49% | 1.57x |
| Sports Memorabilia Shoppers | 2.76% | 1.56x |
| New York Mets Fans | 2.35% | 1.54x |
| New York Knicks Fans | 2.44% | 1.51x |
| Automotive News Readers | 2.08% | 1.48x |
| Online Auto Shoppers | 2.52% | 1.46x |
| Toronto Blue Jays Fans | 1.76% | 1.43x |
| Car Collector Enthusiasts | 2.58% | 1.42x |
| BMW Vehicle Shoppers | 2.35% | 1.42x |
Composition Percentage:
The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
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APPAREL RETAILERS
The BMW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BMW audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.54% | 9.17x |
| Saint Laurent Paris | 1.19% | 8.47x |
| Uniqlo | 1.88% | 7.71x |
| Lorna Jane | 0.58% | 7.68x |
| Everlane | 0.14% | 7.53x |
| Intermix | 1.10% | 7.27x |
| Supreme | 0.20% | 7.04x |
| Ralph Lauren | 1.55% | 6.92x |
| Joe's Jeans | 0.44% | 6.72x |
| Club Monaco | 1.25% | 6.67x |
Composition Percentage:
The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BMW audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.03% | 33.26x |
| Canada News | 0.03% | 31.40x |
| Golf & Boats | 0.04% | 29.53x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.04% | 21.86x |
| Home Décor, Furniture, & Decorating | 0.02% | 13.07x |
| Fashion & Cosmetics | 0.03% | 12.34x |
| Decoration & Fabric | 0.02% | 10.25x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 9.25x |
| Local & Travel England - North Midlands | 0.03% | 9.13x |
| Saskatchewan Media & Retail Cluster | 0.02% | 8.53x |
Composition Percentage:
The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
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DEMOGRAPHICS
The BMW audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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