Dstillery Audiences

BMW

Audience Size: 206.7 Thousand Devices

Explore the BMW Audience

Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 206.7 thousand unique devices whose actions qualify for the BMW audience.

Dstillery Crafted Audiences

INTERESTS

The BMW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.26% 3.73x
School Closings Updates Readers 0.92% 2.38x
Northeastern Voters 3.69% 2.34x
Environmental Activists 2.95% 2.03x
France Trip Planners 3.14% 2.03x
Mid-Range Grocery Shoppers 3.32% 2.01x
Car Lease Researchers 4.24% 1.98x
Jazz Festival Enthusiasts 3.32% 1.97x
Men's Suit Shoppers 3.69% 1.94x
Oil Brand Shoppers 4.43% 1.94x
Composition Percentage: The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW audience is Topshop.

Location Composition Index
Topshop 0.67% 13.06x
Intermix 1.31% 12.43x
Joe's Jeans 0.30% 10.27x
Saint Laurent Paris 1.24% 9.83x
Patagonia 1.50% 9.55x
Lorna Jane 0.64% 9.29x
Supreme 0.16% 9.23x
Armani 3.39% 9.08x
Club Monaco 1.64% 9.05x
Madewell 3.26% 8.91x
Composition Percentage: The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW audience is Assorted Topics (Photography Resources, Stock Photos, Motorcycles).

Content Affinity Composition Index
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.74% 5.62x
Mobile Phone Networks 0.55% 5.17x
South Africa News Cluster 0.74% 4.95x
School Curriculum 0.92% 4.03x
Philanthropy - Nonprofits 0.10% 3.48x
New Jersey Travel Location Cluster 1.11% 3.43x
Food Cluster 0.23% 3.04x
Fishing 0.74% 3.03x
Brazil & Portugal News 0.20% 2.93x
Visa & Immigration 0.11% 2.93x
Composition Percentage: The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male