Dstillery Audiences

BMW

Audience Size: 158 Thousand Devices

Explore the BMW Audience

Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 158 thousand unique devices whose actions qualify for the BMW audience.

Dstillery Crafted Audiences

INTERESTS

The BMW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW audience is Miami Heat Fans.

Interest Composition Index
Miami Heat Fans 0.59% 1.89x
Los Angeles Lakers Fans 0.72% 1.83x
Pittsburgh Steelers Fans 1.64% 1.68x
Readers of South Asian Content 1.27% 1.61x
Online Grocery Shoppers 4.05% 1.58x
Mercedes-Benz Vehicle Shoppers 1.93% 1.57x
Finance Continuing Education Researchers 1.06% 1.56x
Executive and C-Suite 1.04% 1.55x
Los Angeles Mass Transit Commuters 2.24% 1.55x
European Trip Planners 1.52% 1.53x
Composition Percentage: The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW audience is Club Monaco.

Location Composition Index
Club Monaco 0.63% 6.01x
Patagonia 0.36% 5.95x
Lululemon 0.36% 4.86x
Free People 0.15% 4.72x
Banana Republic 2.21% 4.32x
Michael Kors 0.51% 4.26x
J. Crew 1.79% 4.19x
LL Bean 0.20% 4.16x
Brooks Brothers 1.81% 3.90x
The North Face 1.00% 3.87x
Composition Percentage: The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW audience is Pittsburgh News.

Content Affinity Composition Index
Pittsburgh News 2.39% 3.60x
LGBTQ Advocacy 1.09% 2.49x
Car Enthusiasts 0.89% 2.42x
San Diego Cluster 1.64% 2.32x
Motorsport Equipment 0.58% 2.20x
European Museums, Restaurants & Events 0.32% 2.19x
Hudson Valley New York Media 0.52% 2.16x
Missouri News Content Cluster 0.95% 2.14x
Beer, Wine & Alcohol 0.32% 2.09x
New York City Education & News Cluster 0.92% 2.06x
Composition Percentage: The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.