Explore the BMW Audience
Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 117.4 thousand unique devices whose actions qualify for the BMW audience.
INTERESTS
The BMW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BMW audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.26% | 3.73x |
| Hulu Users | 0.35% | 2.48x |
| Amazon Prime Movie Subscribers | 0.35% | 2.44x |
| Online Payroll Services Users | 4.93% | 2.26x |
| Detroit Trip Planners | 4.74% | 2.22x |
| Rowing Enthusiasts | 3.83% | 2.14x |
| Lawn & Garden Enthusiasts | 4.38% | 2.13x |
| Pet Boarding and Sitter Researchers | 3.65% | 2.12x |
| Palm Beach Trip Planners | 5.29% | 2.04x |
| Real Estate Decision Makers | 3.28% | 2.03x |
Composition Percentage:
The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
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APPAREL RETAILERS
The BMW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BMW audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.73% | 11.17x |
| Topshop | 0.26% | 10.36x |
| Joe's Jeans | 0.15% | 9.50x |
| Lorna Jane | 0.35% | 8.35x |
| Patagonia | 0.88% | 8.04x |
| Saint Laurent Paris | 0.59% | 7.75x |
| Charlotte Russe | 0.57% | 7.40x |
| Lululemon | 3.38% | 7.17x |
| Armani | 1.70% | 6.95x |
| Club Monaco | 0.76% | 6.94x |
Composition Percentage:
The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BMW audience is New Jersey Travel Location Cluster.
| Content Affinity | Composition | Index |
| New Jersey Travel Location Cluster | 2.01% | 5.90x |
| Recreational Motor Sport Enthusiasts | 0.73% | 4.77x |
| Mobile Phone Networks | 0.35% | 3.71x |
| Lawns & Pest Control | 0.73% | 3.59x |
| Pet Supplies | 0.55% | 3.54x |
| Philanthropy - Nonprofits | 0.10% | 3.48x |
| Nature & Wildlife | 0.55% | 3.39x |
| Yoga & Meditation | 0.36% | 3.36x |
| Brazil & Portugal News | 0.20% | 2.93x |
| Visa & Immigration | 0.11% | 2.93x |
Composition Percentage:
The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
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DEMOGRAPHICS
The BMW audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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