Explore the BMW Audience
Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 402.1 thousand unique devices whose actions qualify for the BMW audience.
INTERESTS
The BMW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BMW audience is Cininnati Reds Fans.
| Interest | Composition | Index |
| Cininnati Reds Fans | 3.25% | 3.19x |
| Aquarium Trip Planners | 2.81% | 2.23x |
| Water Park Visitors | 3.15% | 2.11x |
| Republicans | 1.73% | 2.04x |
| Beard Care Shoppers | 2.03% | 1.98x |
| Cleveland Indians Fans | 1.83% | 1.94x |
| Cincinnati Bengals Fans | 1.70% | 1.91x |
| Cleveland Cavaliers Fans | 1.35% | 1.81x |
| Penn State Nittany Lions Fans | 1.49% | 1.79x |
| Ohio State Buckeyes Fans | 1.61% | 1.76x |
Composition Percentage:
The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
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APPAREL RETAILERS
The BMW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BMW audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 1.19% | 10.05x |
| Saint Laurent Paris | 1.01% | 9.58x |
| Lorna Jane | 0.67% | 8.22x |
| Ralph Lauren | 0.84% | 8.13x |
| Express | 2.64% | 7.77x |
| Zara | 2.42% | 7.71x |
| Everlane | 0.08% | 7.65x |
| Intermix | 0.77% | 7.62x |
| Armani | 1.99% | 7.59x |
| Free People | 1.61% | 7.58x |
Composition Percentage:
The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BMW audience is Cincinnati Cluster.
| Content Affinity | Composition | Index |
| Cincinnati Cluster | 4.62% | 7.48x |
| Central & Northwest Ohio Cluster | 2.49% | 5.13x |
| Ohio Universities | 0.92% | 4.36x |
| Northeast Pennsylvania Cluster | 2.14% | 4.24x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.13% | 4.23x |
| College Sports | 0.37% | 3.65x |
| Cigars | 0.07% | 2.75x |
| Beach & Intimate Wear | 0.18% | 2.73x |
| Chemicals | 0.05% | 2.50x |
| Pittsburgh News | 1.69% | 2.37x |
Composition Percentage:
The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
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DEMOGRAPHICS
The BMW audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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