Explore the BMW Audience
Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 145.9 thousand unique devices whose actions qualify for the BMW audience.
INTERESTS
The BMW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BMW audience is Ivy League College Researchers.
| Interest | Composition | Index |
| Ivy League College Researchers | 1.17% | 2.35x |
| Home Exterior Design Enthusiasts | 1.71% | 2.13x |
| Work Comes First Travelers | 1.28% | 2.12x |
| Home Buyers | 1.71% | 2.10x |
| Mailing & Shipping Shoppers | 1.56% | 2.00x |
| Cleveland Cavaliers Fans | 1.99% | 1.95x |
| Texas Activity Researchers | 1.42% | 1.92x |
| Career Focused Individuals | 1.28% | 1.91x |
| Family Adventures Travelers | 1.42% | 1.88x |
| Nashville Activity Researchers | 1.28% | 1.87x |
Composition Percentage:
The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
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APPAREL RETAILERS
The BMW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BMW audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.05% | 10.93x |
| Supreme | 0.03% | 6.95x |
| Topshop | 0.21% | 5.45x |
| Everlane | 0.05% | 4.91x |
| Saint Laurent Paris | 0.52% | 4.90x |
| Intermix | 0.44% | 4.60x |
| Joe's Jeans | 0.20% | 4.43x |
| Lorna Jane | 0.78% | 4.28x |
| Patagonia | 0.81% | 4.10x |
| Armani | 1.72% | 3.84x |
Composition Percentage:
The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BMW audience is Caribbean Cluster.
| Content Affinity | Composition | Index |
| Caribbean Cluster | 0.43% | 5.96x |
| Finance & Accounting Cluster | 0.57% | 4.63x |
| Pet Forums | 0.27% | 3.75x |
| DIY Decoration & Furniture | 0.27% | 3.62x |
| Children's Learning Tools | 0.43% | 3.15x |
| Dial-Up Internet | 0.28% | 2.89x |
| International Development & Health | 0.14% | 2.89x |
| Alberta Canada Cluster | 0.27% | 2.85x |
| Motorsport Equipment | 0.28% | 2.83x |
| India Cluster | 0.28% | 2.74x |
Composition Percentage:
The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
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DEMOGRAPHICS
The BMW audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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