Dstillery Audiences

BMW

Audience Size: 390.9 Thousand Devices

Explore the BMW Audience

Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 390.9 thousand unique devices whose actions qualify for the BMW audience.

Dstillery Crafted Audiences

INTERESTS

The BMW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW audience is Readers of Tamil Content.

Interest Composition Index
Readers of Tamil Content 2.65% 1.77x
Republicans 3.10% 1.75x
Countdown to the Beach Travelers 0.01% 1.68x
Los Angeles Dodgers Fans 3.54% 1.63x
Home Printer Shoppers 2.92% 1.63x
Portland Trail Blazers Fans 3.10% 1.59x
Automotive News Readers 2.92% 1.57x
Identity Theft Protection Researchers 3.01% 1.57x
Horse Race Enthusiasts 2.92% 1.55x
Los Angeles Clippers Fans 3.01% 1.53x
Composition Percentage: The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW audience is Topshop.

Location Composition Index
Topshop 0.43% 8.88x
Saint Laurent Paris 1.18% 7.48x
Lorna Jane 0.70% 7.44x
Intermix 1.09% 7.07x
Club Monaco 1.35% 6.65x
Uniqlo 1.63% 6.57x
Levi Strauss 1.35% 6.29x
Calvin Klein 0.81% 6.22x
Ralph Lauren 1.39% 6.17x
Abercrombie & Fitch 4.01% 6.16x
Composition Percentage: The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.04% 29.53x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.04% 21.86x
Home Décor, Furniture, & Decorating 0.02% 13.07x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.09% 12.29x
As Seen On TV Products 0.09% 12.17x
Decoration & Fabric 0.02% 10.25x
France Online Music & Quiz Content Cluster 0.18% 10.09x
Italy Cluster 0.18% 10.01x
Romanian News 0.18% 9.45x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 9.25x
Composition Percentage: The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male