Dstillery Audiences

BMW

Audience Size: 64.5 Thousand Devices

Explore the BMW Audience

Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 64.5 thousand unique devices whose actions qualify for the BMW audience.

Dstillery Crafted Audiences

INTERESTS

The BMW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.26% 3.73x
Small Business Administration Cares Act Researchers 3.64% 3.02x
Small Business COVID-19 Relief Researchers 2.73% 2.53x
Telemedicine Content Readers 2.05% 2.49x
Retirement Planners 4.77% 2.44x
Post COVID-19 Restaurant Reopening Researchers 2.05% 2.43x
Commercial Architects and Designers 3.86% 2.28x
Houston Astros Fans 4.77% 2.22x
Remdesivir Information Researchers 2.27% 2.22x
Soccer Fans 4.32% 2.18x
Composition Percentage: The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.19% 9.77x
Saint Laurent Paris 0.11% 8.65x
Columbia 0.57% 7.73x
Armani 0.39% 6.69x
Patagonia 0.36% 6.53x
Intermix 0.12% 6.48x
Madewell 0.68% 6.35x
Lululemon 1.47% 6.31x
Ralph Lauren 0.87% 6.13x
Michael Kors 1.60% 5.80x
Composition Percentage: The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 1.82% 5.40x
Charity Walks 1.36% 5.37x
Private Aviation 1.48% 5.21x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.74% 4.72x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.68% 4.40x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.56% 4.07x
Philanthropy - Nonprofits 0.10% 3.48x
Recreational Motor Sport Enthusiasts 0.45% 3.24x
Police Gear 0.45% 3.20x
Dial-Up Internet 0.45% 3.12x
Composition Percentage: The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male