Explore the BMW Audience
Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 158 thousand unique devices whose actions qualify for the BMW audience.
INTERESTS
The BMW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BMW audience is Miami Heat Fans.
| Interest | Composition | Index |
| Miami Heat Fans | 0.59% | 1.89x |
| Los Angeles Lakers Fans | 0.72% | 1.83x |
| Pittsburgh Steelers Fans | 1.64% | 1.68x |
| Readers of South Asian Content | 1.27% | 1.61x |
| Online Grocery Shoppers | 4.05% | 1.58x |
| Mercedes-Benz Vehicle Shoppers | 1.93% | 1.57x |
| Finance Continuing Education Researchers | 1.06% | 1.56x |
| Executive and C-Suite | 1.04% | 1.55x |
| Los Angeles Mass Transit Commuters | 2.24% | 1.55x |
| European Trip Planners | 1.52% | 1.53x |
Composition Percentage:
The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
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APPAREL RETAILERS
The BMW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BMW audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.63% | 6.01x |
| Patagonia | 0.36% | 5.95x |
| Lululemon | 0.36% | 4.86x |
| Free People | 0.15% | 4.72x |
| Banana Republic | 2.21% | 4.32x |
| Michael Kors | 0.51% | 4.26x |
| J. Crew | 1.79% | 4.19x |
| LL Bean | 0.20% | 4.16x |
| Brooks Brothers | 1.81% | 3.90x |
| The North Face | 1.00% | 3.87x |
Composition Percentage:
The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BMW audience is Pittsburgh News.
| Content Affinity | Composition | Index |
| Pittsburgh News | 2.39% | 3.60x |
| LGBTQ Advocacy | 1.09% | 2.49x |
| Car Enthusiasts | 0.89% | 2.42x |
| San Diego Cluster | 1.64% | 2.32x |
| Motorsport Equipment | 0.58% | 2.20x |
| European Museums, Restaurants & Events | 0.32% | 2.19x |
| Hudson Valley New York Media | 0.52% | 2.16x |
| Missouri News Content Cluster | 0.95% | 2.14x |
| Beer, Wine & Alcohol | 0.32% | 2.09x |
| New York City Education & News Cluster | 0.92% | 2.06x |
Composition Percentage:
The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
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