Dstillery Audiences

BMW

Audience Size: 261.1 Thousand Devices

Explore the BMW Audience

Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 261.1 thousand unique devices whose actions qualify for the BMW audience.

Dstillery Crafted Audiences

INTERESTS

The BMW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW audience is Republicans.

Interest Composition Index
Republicans 3.52% 2.10x
Northeastern Voters 3.94% 2.05x
New York Jets Fans 3.82% 1.91x
Elite Cycling Gear Shoppers 3.40% 1.86x
Penn State Nittany Lions Fans 3.03% 1.80x
Mid-Range Grocery Shoppers 3.64% 1.80x
Life Insurance Researchers 2.97% 1.75x
Burger Enthusiast 0.06% 1.73x
New York Knicks Fans 3.58% 1.73x
Jazz Festival Enthusiasts 3.16% 1.73x
Composition Percentage: The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW audience is Topshop.

Location Composition Index
Topshop 0.91% 12.89x
Joe's Jeans 0.47% 11.40x
Intermix 1.51% 11.12x
Lorna Jane 0.93% 10.31x
Supreme 0.22% 10.21x
Saint Laurent Paris 1.50% 9.34x
Uniqlo 2.82% 9.31x
Patagonia 1.71% 8.99x
Armani 4.03% 8.94x
Club Monaco 1.97% 8.93x
Composition Percentage: The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.18% 4.64x
International Development & Health 0.24% 4.55x
Internet Service Provider Sites 0.24% 4.40x
Northeast Pennsylvania Cluster 3.34% 4.28x
Lacrosse College Athletics 0.24% 4.17x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.30% 4.14x
Pac 12 Sports 0.18% 3.61x
Community Planning & Transportation 0.12% 3.55x
Sports Apparel 0.18% 3.51x
Philanthropy - Nonprofits 0.10% 3.48x
Composition Percentage: The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male