Explore the BMW Audience
Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 75 thousand unique devices whose actions qualify for the BMW audience.
INTERESTS
The BMW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BMW audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 4.90% | 4.14x |
| Mid-Range Grocery Shoppers | 5.86% | 3.22x |
| Pennsylvania County and Local Fair Visitors | 6.95% | 3.21x |
| Home Custom Bedroom Decorators | 0.95% | 3.11x |
| Custom Home Lighting Shoppers | 0.95% | 3.11x |
| Renaissance Faire Visitors | 5.99% | 2.90x |
| Northeastern Voters | 4.77% | 2.77x |
| Philadelphia Trip Planners | 2.32% | 2.58x |
| Breast Cancer Fund Raisers | 1.77% | 2.49x |
| Home Remodelers | 1.36% | 2.46x |
Composition Percentage:
The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
Curious about what else the BMW audience is interested in?
Sign Up
APPAREL RETAILERS
The BMW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BMW audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.17% | 11.02x |
| Saint Laurent Paris | 0.40% | 7.49x |
| Lorna Jane | 0.51% | 6.64x |
| Intermix | 0.30% | 6.32x |
| Patagonia | 0.81% | 6.19x |
| Madewell | 2.17% | 6.13x |
| Lululemon | 3.47% | 5.79x |
| Anthropologie | 3.28% | 5.66x |
| The North Face | 1.42% | 5.55x |
| Armani | 1.17% | 5.49x |
Composition Percentage:
The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
Want to find more of the BMW audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BMW audience is Northeast Pennsylvania Cluster.
| Content Affinity | Composition | Index |
| Northeast Pennsylvania Cluster | 10.63% | 16.56x |
| Central California Cluster | 0.41% | 4.69x |
| Crossword & Puzzle Players | 0.41% | 4.49x |
| Philadelphia Cluster | 3.95% | 4.48x |
| US Cycling | 1.09% | 4.35x |
| Female Lifestyle Content Readers | 0.27% | 3.88x |
| Appliances & Reviews | 0.47% | 3.55x |
| High-End Audio | 0.38% | 3.42x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.54% | 3.34x |
| New Jersey Travel Location Cluster | 0.54% | 3.25x |
Composition Percentage:
The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
Want to see more of the Content Affinities the BMW audience visits?
Sign Up
DEMOGRAPHICS
The BMW audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
Interested in seeing other characteristics of the BMW audience?
Sign Up