Dstillery Audiences

BMW

Audience Size: 47.8 Thousand Devices

Explore the BMW Audience

Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 47.8 thousand unique devices whose actions qualify for the BMW audience.

Dstillery Crafted Audiences

INTERESTS

The BMW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 4.75% 4.29x
Penn State Nittany Lions Fans 4.34% 4.28x
Mid-Range Grocery Shoppers 6.92% 3.91x
Fall/Winter 2021 Fashion Trend Researchers 0.80% 3.41x
Tequila Enthusiasts 2.17% 3.09x
Northeastern Voters 5.43% 3.04x
Pennsylvania County and Local Fair Visitors 5.83% 2.93x
Renaissance Faire Visitors 5.29% 2.88x
Philadelphia Phillies Fans 6.24% 2.88x
New York City Events Researchers 2.85% 2.87x
Composition Percentage: The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.09% 9.96x
Armani 0.56% 6.04x
Saint Laurent Paris 0.21% 6.03x
Intermix 0.14% 5.94x
Madewell 0.77% 5.61x
Tommy Bahama 0.65% 5.28x
Lorna Jane 0.16% 5.16x
Hugo Boss 0.75% 4.66x
Lululemon 1.14% 4.15x
Anthropologie 0.98% 4.09x
Composition Percentage: The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 9.63% 15.91x
Homesteading 0.54% 6.36x
Philadelphia Cluster 3.39% 4.65x
Assorted Topics (Freebies, Gardens, Jewelry) 0.41% 4.03x
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.27% 3.91x
Central Pennsylvania Cluster 5.56% 3.70x
Middle East News 0.27% 3.51x
Cruise Vacations 0.27% 3.35x
Canadian Homes 1.36% 3.28x
Studio & Franchise Video Game Players 0.54% 3.22x
Composition Percentage: The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male