Explore the BMW Audience
Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 64.5 thousand unique devices whose actions qualify for the BMW audience.
INTERESTS
The BMW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BMW audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.26% | 3.73x |
| Small Business Administration Cares Act Researchers | 3.64% | 3.02x |
| Small Business COVID-19 Relief Researchers | 2.73% | 2.53x |
| Telemedicine Content Readers | 2.05% | 2.49x |
| Retirement Planners | 4.77% | 2.44x |
| Post COVID-19 Restaurant Reopening Researchers | 2.05% | 2.43x |
| Commercial Architects and Designers | 3.86% | 2.28x |
| Houston Astros Fans | 4.77% | 2.22x |
| Remdesivir Information Researchers | 2.27% | 2.22x |
| Soccer Fans | 4.32% | 2.18x |
Composition Percentage:
The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
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APPAREL RETAILERS
The BMW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BMW audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.19% | 9.77x |
| Saint Laurent Paris | 0.11% | 8.65x |
| Columbia | 0.57% | 7.73x |
| Armani | 0.39% | 6.69x |
| Patagonia | 0.36% | 6.53x |
| Intermix | 0.12% | 6.48x |
| Madewell | 0.68% | 6.35x |
| Lululemon | 1.47% | 6.31x |
| Ralph Lauren | 0.87% | 6.13x |
| Michael Kors | 1.60% | 5.80x |
Composition Percentage:
The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BMW audience is New Jersey Travel Location Cluster.
| Content Affinity | Composition | Index |
| New Jersey Travel Location Cluster | 1.82% | 5.40x |
| Charity Walks | 1.36% | 5.37x |
| Private Aviation | 1.48% | 5.21x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.74% | 4.72x |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.68% | 4.40x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.56% | 4.07x |
| Philanthropy - Nonprofits | 0.10% | 3.48x |
| Recreational Motor Sport Enthusiasts | 0.45% | 3.24x |
| Police Gear | 0.45% | 3.20x |
| Dial-Up Internet | 0.45% | 3.12x |
Composition Percentage:
The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
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DEMOGRAPHICS
The BMW audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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