Explore the BMW Audience
Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 426.5 thousand unique devices whose actions qualify for the BMW audience.
INTERESTS
The BMW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BMW audience is Cininnati Reds Fans.
| Interest | Composition | Index |
| Cininnati Reds Fans | 3.12% | 2.90x |
| Beard Care Shoppers | 2.73% | 2.38x |
| Ohio State Buckeyes Fans | 1.92% | 1.93x |
| Cincinnati Bengals Fans | 1.77% | 1.90x |
| Pittsburgh Penguins Fans | 1.70% | 1.74x |
| Aquarium Trip Planners | 2.31% | 1.74x |
| Cleveland Indians Fans | 1.86% | 1.73x |
| Water Park Visitors | 2.16% | 1.64x |
| Movie Ticket Buyers | 1.83% | 1.58x |
| Big East Fans | 1.90% | 1.57x |
Composition Percentage:
The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
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APPAREL RETAILERS
The BMW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BMW audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.13% | 9.16x |
| Club Monaco | 1.18% | 9.07x |
| Saint Laurent Paris | 1.14% | 8.84x |
| Lorna Jane | 0.69% | 8.21x |
| Topshop | 0.17% | 8.12x |
| Ralph Lauren | 1.09% | 7.72x |
| Intermix | 0.93% | 7.60x |
| Levi Strauss | 1.16% | 7.47x |
| Zara | 2.76% | 7.27x |
| Michael Kors | 2.37% | 7.25x |
Composition Percentage:
The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BMW audience is Cincinnati Cluster.
| Content Affinity | Composition | Index |
| Cincinnati Cluster | 4.74% | 6.32x |
| Central & Northwest Ohio Cluster | 1.66% | 2.99x |
| Pittsburgh News | 2.42% | 2.99x |
| Dial-Up Internet | 0.35% | 2.89x |
| Korea Cluster | 0.13% | 2.73x |
| Ohio Universities | 0.61% | 2.65x |
| Fire Fighting | 0.11% | 2.48x |
| Robotics | 0.15% | 2.44x |
| Holistic Medicine | 0.09% | 2.42x |
| Auto Body Upkeep & Repair Researchers | 0.41% | 2.37x |
Composition Percentage:
The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
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DEMOGRAPHICS
The BMW audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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