Dstillery Audiences

BMW

Audience Size: 426.5 Thousand Devices

Explore the BMW Audience

Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 426.5 thousand unique devices whose actions qualify for the BMW audience.

Dstillery Crafted Audiences

INTERESTS

The BMW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW audience is Cininnati Reds Fans.

Interest Composition Index
Cininnati Reds Fans 3.12% 2.90x
Beard Care Shoppers 2.73% 2.38x
Ohio State Buckeyes Fans 1.92% 1.93x
Cincinnati Bengals Fans 1.77% 1.90x
Pittsburgh Penguins Fans 1.70% 1.74x
Aquarium Trip Planners 2.31% 1.74x
Cleveland Indians Fans 1.86% 1.73x
Water Park Visitors 2.16% 1.64x
Movie Ticket Buyers 1.83% 1.58x
Big East Fans 1.90% 1.57x
Composition Percentage: The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW audience is Everlane.

Location Composition Index
Everlane 0.13% 9.16x
Club Monaco 1.18% 9.07x
Saint Laurent Paris 1.14% 8.84x
Lorna Jane 0.69% 8.21x
Topshop 0.17% 8.12x
Ralph Lauren 1.09% 7.72x
Intermix 0.93% 7.60x
Levi Strauss 1.16% 7.47x
Zara 2.76% 7.27x
Michael Kors 2.37% 7.25x
Composition Percentage: The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW audience is Cincinnati Cluster.

Content Affinity Composition Index
Cincinnati Cluster 4.74% 6.32x
Central & Northwest Ohio Cluster 1.66% 2.99x
Pittsburgh News 2.42% 2.99x
Dial-Up Internet 0.35% 2.89x
Korea Cluster 0.13% 2.73x
Ohio Universities 0.61% 2.65x
Fire Fighting 0.11% 2.48x
Robotics 0.15% 2.44x
Holistic Medicine 0.09% 2.42x
Auto Body Upkeep & Repair Researchers 0.41% 2.37x
Composition Percentage: The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male