Explore the BMW Audience
Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 58.5 thousand unique devices whose actions qualify for the BMW audience.
INTERESTS
The BMW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BMW audience is Readers of Jamaican Content.
| Interest | Composition | Index |
| Readers of Jamaican Content | 4.12% | 2.45x |
| Liberal News Readers | 3.29% | 2.36x |
| Philadelphia Phillies Fans | 5.35% | 2.31x |
| Readers of Hispanic Content | 3.70% | 2.28x |
| Business News Readers | 3.29% | 2.28x |
| Boston Trip Planners | 3.09% | 2.27x |
| Media Buying Professionals | 3.29% | 2.26x |
| Philadelphia Trip Planners | 3.09% | 2.18x |
| Solar Energy Solution Shoppers | 4.32% | 2.18x |
| Land Rover Shoppers | 4.73% | 2.17x |
Composition Percentage:
The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
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APPAREL RETAILERS
The BMW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BMW audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.21% | 10.76x |
| Lorna Jane | 0.21% | 8.80x |
| Armani | 0.64% | 7.34x |
| Patagonia | 0.41% | 6.51x |
| REI | 1.15% | 6.40x |
| Lululemon | 1.86% | 6.37x |
| Tommy Bahama | 0.86% | 6.04x |
| Madewell | 0.89% | 5.80x |
| Brooks Brothers | 1.36% | 5.73x |
| Free People | 0.93% | 5.67x |
Composition Percentage:
The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BMW audience is New Jersey Travel Location Cluster.
| Content Affinity | Composition | Index |
| New Jersey Travel Location Cluster | 1.03% | 4.83x |
| Private Aviation | 0.62% | 4.26x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.56% | 4.07x |
| Fashion Cluster | 1.44% | 4.02x |
| Legal Information Research Cluster | 0.82% | 4.00x |
| Space & National Security | 1.03% | 3.98x |
| NYC Tourist Attractions | 0.41% | 3.70x |
| Fashion & Retail | 0.41% | 3.62x |
| Travel, Food, Fashion & Fitness | 0.41% | 3.50x |
| Vermont Cluster | 0.41% | 3.42x |
Composition Percentage:
The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
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DEMOGRAPHICS
The BMW audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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