Explore the BMW Audience
Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 22.7 thousand unique devices whose actions qualify for the BMW audience.
INTERESTS
The BMW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BMW audience is Corona Virus and COVID-19 News Readers.
| Interest | Composition | Index |
| Corona Virus and COVID-19 News Readers | 27.27% | 4.45x |
| College Matching Resource Readers | 18.18% | 3.97x |
| Home Interior Design Enthusiasts | 4.05% | 3.28x |
| History Buffs | 4.95% | 3.07x |
| Lawyers | 4.05% | 3.02x |
| Online Grammar Tool Users | 3.15% | 2.90x |
| Apartment Furniture Shoppers | 3.60% | 2.83x |
| Business Book Readers | 4.50% | 2.82x |
| Online Home Decor Shoppers | 3.60% | 2.81x |
| Renaissance Faire Visitors | 5.86% | 2.81x |
Composition Percentage:
The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
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APPAREL RETAILERS
The BMW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BMW audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.22% | 9.72x |
| Intermix | 0.19% | 8.31x |
| Jos A. Bank Clothiers | 4.21% | 7.68x |
| Hollister | 3.23% | 7.49x |
| REI | 1.12% | 7.03x |
| Lululemon | 1.79% | 6.37x |
| Chicos | 4.03% | 6.36x |
| Madewell | 1.03% | 6.30x |
| Ralph Lauren | 1.23% | 6.21x |
| Mens Wearhouse | 4.84% | 6.05x |
Composition Percentage:
The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BMW audience is College Planning.
| Content Affinity | Composition | Index |
| College Planning | 2.25% | 7.72x |
| Online Games | 0.93% | 5.41x |
| Hudson Valley New York Media | 1.80% | 4.57x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.56% | 4.07x |
| NYC Tourist Attractions | 0.41% | 3.70x |
| Conservatives & Conspiracies | 0.90% | 3.59x |
| Austin Cluster | 3.15% | 3.58x |
| Delaware Cluster | 0.90% | 3.54x |
| Celebrity Gossip & Viral News | 3.60% | 3.37x |
| Party Planning & Invitations | 1.80% | 3.35x |
Composition Percentage:
The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
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DEMOGRAPHICS
The BMW audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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