Dstillery Audiences

BMW

Audience Size: 90.8 Thousand Devices

Explore the BMW Audience

Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 90.8 thousand unique devices whose actions qualify for the BMW audience.

Dstillery Crafted Audiences

INTERESTS

The BMW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW audience is Major Airline Customers.

Interest Composition Index
Major Airline Customers 3.72% 2.44x
Fort Lauderdale Trip Planners 4.13% 2.13x
Ski House Second Home Owners 2.48% 2.08x
Financial News Readers 1.93% 2.05x
Boston Trip Planners 1.79% 2.00x
Los Angeles Activities Researchers 1.93% 1.99x
Home-Made Face Mask Researchers 1.24% 1.98x
Competitive Sports Participants 1.93% 1.98x
Miami Marlins Fans 3.44% 1.97x
BMW Vehicle Shoppers 2.75% 1.94x
Composition Percentage: The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW audience is Topshop.

Location Composition Index
Topshop 0.13% 7.42x
Saint Laurent Paris 0.20% 3.82x
Patagonia 0.44% 3.64x
Abercrombie & Fitch 0.35% 3.37x
Club Monaco 0.33% 3.29x
Armani 0.73% 3.19x
Lorna Jane 0.32% 3.17x
Talbots 2.87% 3.11x
Lululemon 2.15% 3.08x
Madewell 1.16% 2.96x
Composition Percentage: The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 0.69% 4.31x
Los Angeles Tourism 0.28% 3.88x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.46% 3.74x
Liberal Media - Political Activism 0.62% 3.51x
Vancouver British Columbia Locals Cluster 0.69% 3.51x
Equestrian Cluster 0.62% 3.43x
Middle East News 0.28% 3.42x
New York City Real Estate Research Cluster 0.83% 3.35x
NYC Tourist Attractions 0.28% 3.25x
College Planning 1.10% 3.13x
Composition Percentage: The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male