Dstillery Audiences

BMW

Audience Size: 231.4 Thousand Devices

Explore the BMW Audience

Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 231.4 thousand unique devices whose actions qualify for the BMW audience.

Dstillery Crafted Audiences

INTERESTS

The BMW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW audience is Republicans.

Interest Composition Index
Republicans 1.77% 2.03x
Penn State Nittany Lions Fans 1.74% 2.02x
Cininnati Reds Fans 2.08% 1.90x
Pittsburgh Penguins Fans 1.77% 1.85x
Pittsburg Pirates Fans 1.96% 1.80x
Aquarium Trip Planners 2.27% 1.76x
Pittsburgh Steelers Fans 1.60% 1.63x
Philadelphia Phillies Fans 2.00% 1.61x
Beard Care Shoppers 1.74% 1.59x
Water Park Visitors 2.33% 1.59x
Composition Percentage: The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.73% 11.45x
Club Monaco 1.04% 11.38x
Lorna Jane 0.42% 9.54x
Free People 1.12% 9.23x
Express 1.84% 9.08x
Levi Strauss 0.69% 9.00x
Calvin Klein 0.67% 8.84x
Armani 1.28% 8.79x
Michael Kors 1.31% 8.64x
Joe's Jeans 0.27% 8.61x
Composition Percentage: The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW audience is Cincinnati Cluster.

Content Affinity Composition Index
Cincinnati Cluster 2.77% 4.65x
Northeast Pennsylvania Cluster 1.85% 3.52x
Pittsburgh News 2.23% 3.12x
Central & Northwest Ohio Cluster 1.30% 2.75x
San Diego Cluster 1.81% 2.20x
Networking Marketing 0.27% 1.94x
Writing Resources 0.21% 1.93x
Car Keys, Locks & Remotes 0.57% 1.90x
Car Enthusiasts 0.69% 1.87x
Job Interview Process 0.21% 1.84x
Composition Percentage: The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male