Dstillery Audiences

BMW

Audience Size: 402.1 Thousand Devices

Explore the BMW Audience

Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 402.1 thousand unique devices whose actions qualify for the BMW audience.

Dstillery Crafted Audiences

INTERESTS

The BMW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW audience is Cininnati Reds Fans.

Interest Composition Index
Cininnati Reds Fans 3.25% 3.19x
Aquarium Trip Planners 2.81% 2.23x
Water Park Visitors 3.15% 2.11x
Republicans 1.73% 2.04x
Beard Care Shoppers 2.03% 1.98x
Cleveland Indians Fans 1.83% 1.94x
Cincinnati Bengals Fans 1.70% 1.91x
Cleveland Cavaliers Fans 1.35% 1.81x
Penn State Nittany Lions Fans 1.49% 1.79x
Ohio State Buckeyes Fans 1.61% 1.76x
Composition Percentage: The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW audience is Club Monaco.

Location Composition Index
Club Monaco 1.19% 10.05x
Saint Laurent Paris 1.01% 9.58x
Lorna Jane 0.67% 8.22x
Ralph Lauren 0.84% 8.13x
Express 2.64% 7.77x
Zara 2.42% 7.71x
Everlane 0.08% 7.65x
Intermix 0.77% 7.62x
Armani 1.99% 7.59x
Free People 1.61% 7.58x
Composition Percentage: The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW audience is Cincinnati Cluster.

Content Affinity Composition Index
Cincinnati Cluster 4.62% 7.48x
Central & Northwest Ohio Cluster 2.49% 5.13x
Ohio Universities 0.92% 4.36x
Northeast Pennsylvania Cluster 2.14% 4.24x
Assorted Topics (Business Support ToolsForm Templates) 0.13% 4.23x
College Sports 0.37% 3.65x
Cigars 0.07% 2.75x
Beach & Intimate Wear 0.18% 2.73x
Chemicals 0.05% 2.50x
Pittsburgh News 1.69% 2.37x
Composition Percentage: The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female