Explore the BMW Audience
Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 23 thousand unique devices whose actions qualify for the BMW audience.
INTERESTS
The BMW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BMW audience is Halloween Thrill Seekers.
| Interest | Composition | Index |
| Halloween Thrill Seekers | 7.78% | 3.17x |
| IT News Readers | 6.11% | 2.91x |
| Detroit Trip Planners | 5.56% | 2.83x |
| Post COVID-19 Restaurant Reopening Researchers | 1.79% | 2.73x |
| COVID Testing Researchers | 2.78% | 2.70x |
| Childrens Museum Visitors | 5.00% | 2.55x |
| Philadelphia Trip Planners | 3.33% | 2.54x |
| Hard Seltzer Aficionados | 1.79% | 2.51x |
| Chandelier and Lamp Shoppers | 5.56% | 2.46x |
| Summer Activities Researchers | 5.56% | 2.44x |
Composition Percentage:
The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
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APPAREL RETAILERS
The BMW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BMW audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 0.88% | 7.10x |
| Lululemon | 1.52% | 6.94x |
| Hugo Boss | 0.98% | 6.74x |
| Talbots | 2.41% | 6.22x |
| Columbia | 0.39% | 6.03x |
| American Apparel | 0.54% | 5.99x |
| Express Outlets | 0.59% | 5.84x |
| Bonobos | 0.29% | 5.77x |
| Patagonia | 0.27% | 5.72x |
| LL Bean | 0.29% | 5.46x |
Composition Percentage:
The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BMW audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 1.80% | 4.57x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.56% | 4.07x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 1.11% | 3.82x |
| College Planning | 1.11% | 3.71x |
| Health Issues Cluster | 1.11% | 3.69x |
| Pacific Northwest Sports & News Cluster | 1.11% | 3.56x |
| Private Aviation | 0.45% | 3.35x |
| Broadway Information | 0.62% | 3.34x |
| Party Planning & Invitations | 1.67% | 3.26x |
| East Texas Cluster | 0.90% | 3.25x |
Composition Percentage:
The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
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DEMOGRAPHICS
The BMW audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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