Dstillery Audiences

BMW

Audience Size: 54.1 Thousand Devices

Explore the BMW Audience

Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 54.1 thousand unique devices whose actions qualify for the BMW audience.

Dstillery Crafted Audiences

INTERESTS

The BMW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.67% 7.32x
Penn State Nittany Lions Fans 6.84% 5.52x
Pennsylvania County and Local Fair Visitors 8.35% 4.67x
Renaissance Faire Visitors 7.18% 4.47x
Philadelphia Trip Planners 5.51% 4.40x
Online Grammar Tool Users 0.67% 4.26x
Mid-Range Grocery Shoppers 10.02% 3.52x
New York Trip Planners 3.67% 3.42x
Australia Trip Planners 1.67% 3.15x
New York City Events Researchers 3.17% 3.10x
Composition Percentage: The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.38% 12.42x
Intermix 0.20% 9.91x
Armani 0.63% 7.83x
Uniqlo 0.27% 5.88x
Tommy Bahama 0.66% 5.82x
Zara 0.54% 5.79x
Jos A. Bank Clothiers 0.88% 5.65x
Kate Spade 0.27% 5.48x
Levi Strauss 0.63% 5.45x
Ann Taylor 0.34% 5.42x
Composition Percentage: The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 10.02% 18.12x
Central Pennsylvania Cluster 7.51% 6.28x
Tahoe & Reno Tourism 0.50% 5.73x
Philadelphia Cluster 2.50% 5.27x
Dial-Up Internet 0.67% 5.06x
Wedding Planning 0.67% 4.53x
Pittsburgh News 3.51% 4.09x
Muscle Cars 0.52% 4.00x
Car Shopping 0.67% 3.54x
Routers, Switches & Networking 0.33% 3.49x
Composition Percentage: The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male