Explore the BMW Audience
Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 303.2 thousand unique devices whose actions qualify for the BMW audience.
INTERESTS
The BMW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BMW audience is Japanese Luxury Car Enthusiasts.
| Interest | Composition | Index |
| Japanese Luxury Car Enthusiasts | 4.92% | 1.93x |
| Jaguar Vehicle Shoppers | 3.80% | 1.78x |
| BMW Vehicle Shoppers | 3.51% | 1.77x |
| Aftermarket Accessories Shoppers | 3.70% | 1.68x |
| Tire Shoppers | 3.14% | 1.68x |
| Men's Suit Shoppers | 3.66% | 1.67x |
| Land Rover Shoppers | 3.47% | 1.65x |
| Online Auto Shoppers | 3.47% | 1.63x |
| Audi Vehicle Shoppers | 3.42% | 1.62x |
| Lexus Vehicle Shoppers | 3.42% | 1.59x |
Composition Percentage:
The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
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APPAREL RETAILERS
The BMW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BMW audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.04% | 12.58x |
| Intermix | 1.76% | 10.93x |
| Joe's Jeans | 0.53% | 10.88x |
| Supreme | 0.24% | 10.85x |
| Lorna Jane | 1.09% | 10.16x |
| Saint Laurent Paris | 1.71% | 9.86x |
| Uniqlo | 3.16% | 9.36x |
| Calvin Klein | 0.83% | 9.35x |
| Armani | 4.42% | 9.13x |
| Club Monaco | 2.13% | 8.90x |
Composition Percentage:
The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BMW audience is Visa & Immigration.
| Content Affinity | Composition | Index |
| Visa & Immigration | 0.23% | 5.74x |
| Costumes | 0.14% | 5.52x |
| Higher-End Fashion Brands | 0.14% | 5.08x |
| Arabic News | 0.19% | 3.98x |
| Philanthropy - Nonprofits | 0.09% | 3.42x |
| South Carolina Beach Travel | 0.37% | 3.23x |
| French News & Gossip Cluster | 0.09% | 2.95x |
| Car Enthusiasts | 1.50% | 2.92x |
| Cuba & Mexico Media | 0.09% | 2.81x |
| Russia Cluster | 0.09% | 2.73x |
Composition Percentage:
The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
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DEMOGRAPHICS
The BMW audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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