Explore the BMW Audience
Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 54.1 thousand unique devices whose actions qualify for the BMW audience.
INTERESTS
The BMW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BMW audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.67% | 7.32x |
| Penn State Nittany Lions Fans | 6.84% | 5.52x |
| Pennsylvania County and Local Fair Visitors | 8.35% | 4.67x |
| Renaissance Faire Visitors | 7.18% | 4.47x |
| Philadelphia Trip Planners | 5.51% | 4.40x |
| Online Grammar Tool Users | 0.67% | 4.26x |
| Mid-Range Grocery Shoppers | 10.02% | 3.52x |
| New York Trip Planners | 3.67% | 3.42x |
| Australia Trip Planners | 1.67% | 3.15x |
| New York City Events Researchers | 3.17% | 3.10x |
Composition Percentage:
The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
Curious about what else the BMW audience is interested in?
Sign Up
APPAREL RETAILERS
The BMW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BMW audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.38% | 12.42x |
| Intermix | 0.20% | 9.91x |
| Armani | 0.63% | 7.83x |
| Uniqlo | 0.27% | 5.88x |
| Tommy Bahama | 0.66% | 5.82x |
| Zara | 0.54% | 5.79x |
| Jos A. Bank Clothiers | 0.88% | 5.65x |
| Kate Spade | 0.27% | 5.48x |
| Levi Strauss | 0.63% | 5.45x |
| Ann Taylor | 0.34% | 5.42x |
Composition Percentage:
The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
Want to find more of the BMW audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BMW audience is Northeast Pennsylvania Cluster.
| Content Affinity | Composition | Index |
| Northeast Pennsylvania Cluster | 10.02% | 18.12x |
| Central Pennsylvania Cluster | 7.51% | 6.28x |
| Tahoe & Reno Tourism | 0.50% | 5.73x |
| Philadelphia Cluster | 2.50% | 5.27x |
| Dial-Up Internet | 0.67% | 5.06x |
| Wedding Planning | 0.67% | 4.53x |
| Pittsburgh News | 3.51% | 4.09x |
| Muscle Cars | 0.52% | 4.00x |
| Car Shopping | 0.67% | 3.54x |
| Routers, Switches & Networking | 0.33% | 3.49x |
Composition Percentage:
The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
Want to see more of the Content Affinities the BMW audience visits?
Sign Up
DEMOGRAPHICS
The BMW audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the BMW audience?
Sign Up