Explore the BMW Audience
Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 390.9 thousand unique devices whose actions qualify for the BMW audience.
INTERESTS
The BMW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BMW audience is Readers of Tamil Content.
| Interest | Composition | Index |
| Readers of Tamil Content | 2.65% | 1.77x |
| Republicans | 3.10% | 1.75x |
| Countdown to the Beach Travelers | 0.01% | 1.68x |
| Los Angeles Dodgers Fans | 3.54% | 1.63x |
| Home Printer Shoppers | 2.92% | 1.63x |
| Portland Trail Blazers Fans | 3.10% | 1.59x |
| Automotive News Readers | 2.92% | 1.57x |
| Identity Theft Protection Researchers | 3.01% | 1.57x |
| Horse Race Enthusiasts | 2.92% | 1.55x |
| Los Angeles Clippers Fans | 3.01% | 1.53x |
Composition Percentage:
The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
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APPAREL RETAILERS
The BMW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BMW audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.43% | 8.88x |
| Saint Laurent Paris | 1.18% | 7.48x |
| Lorna Jane | 0.70% | 7.44x |
| Intermix | 1.09% | 7.07x |
| Club Monaco | 1.35% | 6.65x |
| Uniqlo | 1.63% | 6.57x |
| Levi Strauss | 1.35% | 6.29x |
| Calvin Klein | 0.81% | 6.22x |
| Ralph Lauren | 1.39% | 6.17x |
| Abercrombie & Fitch | 4.01% | 6.16x |
Composition Percentage:
The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BMW audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.04% | 29.53x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.04% | 21.86x |
| Home Décor, Furniture, & Decorating | 0.02% | 13.07x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.09% | 12.29x |
| As Seen On TV Products | 0.09% | 12.17x |
| Decoration & Fabric | 0.02% | 10.25x |
| France Online Music & Quiz Content Cluster | 0.18% | 10.09x |
| Italy Cluster | 0.18% | 10.01x |
| Romanian News | 0.18% | 9.45x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 9.25x |
Composition Percentage:
The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
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DEMOGRAPHICS
The BMW audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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