Dstillery Audiences

BMW

Audience Size: 316.2 Thousand Devices

Explore the BMW Audience

Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 316.2 thousand unique devices whose actions qualify for the BMW audience.

Dstillery Crafted Audiences

INTERESTS

The BMW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW audience is Toronto Blue Jays Fans.

Interest Composition Index
Toronto Blue Jays Fans 2.52% 1.63x
Los Angeles Mass Transit Commuters 3.66% 1.58x
Countdown to the Beach Travelers 1.78% 1.57x
Toronto Raptors Fans 2.57% 1.56x
Architects 2.62% 1.55x
New York Jets Fans 2.97% 1.54x
Republicans 2.62% 1.53x
Caribbean Trip Planners 2.87% 1.53x
Orlando Trip Planners 3.51% 1.51x
Japanese Luxury Car Enthusiasts 3.56% 1.50x
Composition Percentage: The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW audience is Topshop.

Location Composition Index
Topshop 1.02% 11.90x
Joe's Jeans 0.52% 10.78x
Supreme 0.24% 10.48x
Intermix 1.68% 10.27x
Saint Laurent Paris 1.65% 10.04x
Lorna Jane 0.95% 9.68x
Uniqlo 2.93% 9.00x
Calvin Klein 0.72% 8.53x
Zara 4.04% 8.49x
Armani 4.38% 8.46x
Composition Percentage: The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW audience is Health & Safety Compliance.

Content Affinity Composition Index
Health & Safety Compliance 0.20% 7.20x
French News & Gossip Cluster 0.10% 3.30x
Costumes 0.10% 3.25x
Feminism 0.15% 3.13x
Sports Apparel 0.10% 3.13x
Korea Cluster 0.20% 3.07x
Arabic News 0.15% 2.91x
Northeast Pennsylvania Cluster 2.08% 2.86x
Airsoft & Paintball Equipment 0.10% 2.85x
Community Planning & Transportation 0.10% 2.84x
Composition Percentage: The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male