Dstillery Audiences

BMW

Audience Size: 22.7 Thousand Devices

Explore the BMW Audience

Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 22.7 thousand unique devices whose actions qualify for the BMW audience.

Dstillery Crafted Audiences

INTERESTS

The BMW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW audience is Corona Virus and COVID-19 News Readers.

Interest Composition Index
Corona Virus and COVID-19 News Readers 27.27% 4.45x
College Matching Resource Readers 18.18% 3.97x
Home Interior Design Enthusiasts 4.05% 3.28x
History Buffs 4.95% 3.07x
Lawyers 4.05% 3.02x
Online Grammar Tool Users 3.15% 2.90x
Apartment Furniture Shoppers 3.60% 2.83x
Business Book Readers 4.50% 2.82x
Online Home Decor Shoppers 3.60% 2.81x
Renaissance Faire Visitors 5.86% 2.81x
Composition Percentage: The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.22% 9.72x
Intermix 0.19% 8.31x
Jos A. Bank Clothiers 4.21% 7.68x
Hollister 3.23% 7.49x
REI 1.12% 7.03x
Lululemon 1.79% 6.37x
Chicos 4.03% 6.36x
Madewell 1.03% 6.30x
Ralph Lauren 1.23% 6.21x
Mens Wearhouse 4.84% 6.05x
Composition Percentage: The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW audience is College Planning.

Content Affinity Composition Index
College Planning 2.25% 7.72x
Online Games 0.93% 5.41x
Hudson Valley New York Media 1.80% 4.57x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.56% 4.07x
NYC Tourist Attractions 0.41% 3.70x
Conservatives & Conspiracies 0.90% 3.59x
Austin Cluster 3.15% 3.58x
Delaware Cluster 0.90% 3.54x
Celebrity Gossip & Viral News 3.60% 3.37x
Party Planning & Invitations 1.80% 3.35x
Composition Percentage: The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female