Dstillery Audiences

BMW

Audience Size: 394.2 Thousand Devices

Explore the BMW Audience

Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 394.2 thousand unique devices whose actions qualify for the BMW audience.

Dstillery Crafted Audiences

INTERESTS

The BMW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.68x
Reggaeton Fans 3.49% 1.57x
Sports Memorabilia Shoppers 2.76% 1.56x
New York Mets Fans 2.35% 1.54x
New York Knicks Fans 2.44% 1.51x
Automotive News Readers 2.08% 1.48x
Online Auto Shoppers 2.52% 1.46x
Toronto Blue Jays Fans 1.76% 1.43x
Car Collector Enthusiasts 2.58% 1.42x
BMW Vehicle Shoppers 2.35% 1.42x
Composition Percentage: The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW audience is Topshop.

Location Composition Index
Topshop 0.54% 9.17x
Saint Laurent Paris 1.19% 8.47x
Uniqlo 1.88% 7.71x
Lorna Jane 0.58% 7.68x
Everlane 0.14% 7.53x
Intermix 1.10% 7.27x
Supreme 0.20% 7.04x
Ralph Lauren 1.55% 6.92x
Joe's Jeans 0.44% 6.72x
Club Monaco 1.25% 6.67x
Composition Percentage: The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.03% 33.26x
Canada News 0.03% 31.40x
Golf & Boats 0.04% 29.53x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.04% 21.86x
Home Décor, Furniture, & Decorating 0.02% 13.07x
Fashion & Cosmetics 0.03% 12.34x
Decoration & Fabric 0.02% 10.25x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 9.25x
Local & Travel England - North Midlands 0.03% 9.13x
Saskatchewan Media & Retail Cluster 0.02% 8.53x
Composition Percentage: The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male