Dstillery Audiences

BMW

Audience Size: 23 Thousand Devices

Explore the BMW Audience

Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 23 thousand unique devices whose actions qualify for the BMW audience.

Dstillery Crafted Audiences

INTERESTS

The BMW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW audience is Halloween Thrill Seekers.

Interest Composition Index
Halloween Thrill Seekers 7.78% 3.17x
IT News Readers 6.11% 2.91x
Detroit Trip Planners 5.56% 2.83x
Post COVID-19 Restaurant Reopening Researchers 1.79% 2.73x
COVID Testing Researchers 2.78% 2.70x
Childrens Museum Visitors 5.00% 2.55x
Philadelphia Trip Planners 3.33% 2.54x
Hard Seltzer Aficionados 1.79% 2.51x
Chandelier and Lamp Shoppers 5.56% 2.46x
Summer Activities Researchers 5.56% 2.44x
Composition Percentage: The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.88% 7.10x
Lululemon 1.52% 6.94x
Hugo Boss 0.98% 6.74x
Talbots 2.41% 6.22x
Columbia 0.39% 6.03x
American Apparel 0.54% 5.99x
Express Outlets 0.59% 5.84x
Bonobos 0.29% 5.77x
Patagonia 0.27% 5.72x
LL Bean 0.29% 5.46x
Composition Percentage: The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 1.80% 4.57x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.56% 4.07x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.11% 3.82x
College Planning 1.11% 3.71x
Health Issues Cluster 1.11% 3.69x
Pacific Northwest Sports & News Cluster 1.11% 3.56x
Private Aviation 0.45% 3.35x
Broadway Information 0.62% 3.34x
Party Planning & Invitations 1.67% 3.26x
East Texas Cluster 0.90% 3.25x
Composition Percentage: The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female