Explore the BMW Audience
Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 90.8 thousand unique devices whose actions qualify for the BMW audience.
INTERESTS
The BMW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BMW audience is Major Airline Customers.
| Interest | Composition | Index |
| Major Airline Customers | 3.72% | 2.44x |
| Fort Lauderdale Trip Planners | 4.13% | 2.13x |
| Ski House Second Home Owners | 2.48% | 2.08x |
| Financial News Readers | 1.93% | 2.05x |
| Boston Trip Planners | 1.79% | 2.00x |
| Los Angeles Activities Researchers | 1.93% | 1.99x |
| Home-Made Face Mask Researchers | 1.24% | 1.98x |
| Competitive Sports Participants | 1.93% | 1.98x |
| Miami Marlins Fans | 3.44% | 1.97x |
| BMW Vehicle Shoppers | 2.75% | 1.94x |
Composition Percentage:
The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
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APPAREL RETAILERS
The BMW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BMW audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.13% | 7.42x |
| Saint Laurent Paris | 0.20% | 3.82x |
| Patagonia | 0.44% | 3.64x |
| Abercrombie & Fitch | 0.35% | 3.37x |
| Club Monaco | 0.33% | 3.29x |
| Armani | 0.73% | 3.19x |
| Lorna Jane | 0.32% | 3.17x |
| Talbots | 2.87% | 3.11x |
| Lululemon | 2.15% | 3.08x |
| Madewell | 1.16% | 2.96x |
Composition Percentage:
The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BMW audience is High-End Audio.
| Content Affinity | Composition | Index |
| High-End Audio | 0.69% | 4.31x |
| Los Angeles Tourism | 0.28% | 3.88x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.46% | 3.74x |
| Liberal Media - Political Activism | 0.62% | 3.51x |
| Vancouver British Columbia Locals Cluster | 0.69% | 3.51x |
| Equestrian Cluster | 0.62% | 3.43x |
| Middle East News | 0.28% | 3.42x |
| New York City Real Estate Research Cluster | 0.83% | 3.35x |
| NYC Tourist Attractions | 0.28% | 3.25x |
| College Planning | 1.10% | 3.13x |
Composition Percentage:
The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
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DEMOGRAPHICS
The BMW audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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