Explore the BMW Audience
Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 316.2 thousand unique devices whose actions qualify for the BMW audience.
INTERESTS
The BMW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BMW audience is Toronto Blue Jays Fans.
| Interest | Composition | Index |
| Toronto Blue Jays Fans | 2.52% | 1.63x |
| Los Angeles Mass Transit Commuters | 3.66% | 1.58x |
| Countdown to the Beach Travelers | 1.78% | 1.57x |
| Toronto Raptors Fans | 2.57% | 1.56x |
| Architects | 2.62% | 1.55x |
| New York Jets Fans | 2.97% | 1.54x |
| Republicans | 2.62% | 1.53x |
| Caribbean Trip Planners | 2.87% | 1.53x |
| Orlando Trip Planners | 3.51% | 1.51x |
| Japanese Luxury Car Enthusiasts | 3.56% | 1.50x |
Composition Percentage:
The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
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APPAREL RETAILERS
The BMW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BMW audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.02% | 11.90x |
| Joe's Jeans | 0.52% | 10.78x |
| Supreme | 0.24% | 10.48x |
| Intermix | 1.68% | 10.27x |
| Saint Laurent Paris | 1.65% | 10.04x |
| Lorna Jane | 0.95% | 9.68x |
| Uniqlo | 2.93% | 9.00x |
| Calvin Klein | 0.72% | 8.53x |
| Zara | 4.04% | 8.49x |
| Armani | 4.38% | 8.46x |
Composition Percentage:
The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BMW audience is Health & Safety Compliance.
| Content Affinity | Composition | Index |
| Health & Safety Compliance | 0.20% | 7.20x |
| French News & Gossip Cluster | 0.10% | 3.30x |
| Costumes | 0.10% | 3.25x |
| Feminism | 0.15% | 3.13x |
| Sports Apparel | 0.10% | 3.13x |
| Korea Cluster | 0.20% | 3.07x |
| Arabic News | 0.15% | 2.91x |
| Northeast Pennsylvania Cluster | 2.08% | 2.86x |
| Airsoft & Paintball Equipment | 0.10% | 2.85x |
| Community Planning & Transportation | 0.10% | 2.84x |
Composition Percentage:
The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
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DEMOGRAPHICS
The BMW audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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