Dstillery Audiences

BMW

Audience Size: 58.5 Thousand Devices

Explore the BMW Audience

Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 58.5 thousand unique devices whose actions qualify for the BMW audience.

Dstillery Crafted Audiences

INTERESTS

The BMW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 4.12% 2.45x
Liberal News Readers 3.29% 2.36x
Philadelphia Phillies Fans 5.35% 2.31x
Readers of Hispanic Content 3.70% 2.28x
Business News Readers 3.29% 2.28x
Boston Trip Planners 3.09% 2.27x
Media Buying Professionals 3.29% 2.26x
Philadelphia Trip Planners 3.09% 2.18x
Solar Energy Solution Shoppers 4.32% 2.18x
Land Rover Shoppers 4.73% 2.17x
Composition Percentage: The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 0.21% 10.76x
Lorna Jane 0.21% 8.80x
Armani 0.64% 7.34x
Patagonia 0.41% 6.51x
REI 1.15% 6.40x
Lululemon 1.86% 6.37x
Tommy Bahama 0.86% 6.04x
Madewell 0.89% 5.80x
Brooks Brothers 1.36% 5.73x
Free People 0.93% 5.67x
Composition Percentage: The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 1.03% 4.83x
Private Aviation 0.62% 4.26x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.56% 4.07x
Fashion Cluster 1.44% 4.02x
Legal Information Research Cluster 0.82% 4.00x
Space & National Security 1.03% 3.98x
NYC Tourist Attractions 0.41% 3.70x
Fashion & Retail 0.41% 3.62x
Travel, Food, Fashion & Fitness 0.41% 3.50x
Vermont Cluster 0.41% 3.42x
Composition Percentage: The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female