Dstillery Audiences

BMW

Audience Size: 355.3 Thousand Devices

Explore the BMW Audience

Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 355.3 thousand unique devices whose actions qualify for the BMW audience.

Dstillery Crafted Audiences

INTERESTS

The BMW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.01% 1.68x
Los Angeles Mass Transit Commuters 3.81% 1.48x
Luxury Department Store Shoppers 3.18% 1.44x
Readers of El Salvadoran Content 2.74% 1.43x
Readers of Caribbean Content 2.84% 1.42x
Readers of Dominican Republic Content 2.57% 1.41x
Opera Enthusiasts 3.11% 1.41x
Investment Banking Professionals 2.81% 1.38x
Readers of Honduran Content 2.44% 1.36x
New York Mets Fans 2.67% 1.35x
Composition Percentage: The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW audience is Topshop.

Location Composition Index
Topshop 0.88% 10.47x
Supreme 0.24% 9.26x
Saint Laurent Paris 1.44% 9.24x
Intermix 1.46% 9.14x
Uniqlo 2.52% 8.85x
Lorna Jane 0.68% 8.05x
Joe's Jeans 0.45% 7.97x
Everlane 0.17% 7.87x
Zara 3.31% 7.61x
Armani 4.12% 7.60x
Composition Percentage: The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW audience is Professional Audio Visual.

Content Affinity Composition Index
Professional Audio Visual 0.13% 4.72x
Serbia & Albania Cluster 0.10% 4.67x
Assorted Topics (Toys, T-Shirts, Volvos) 0.04% 3.88x
Los Angeles Cluster 0.07% 3.46x
Law School Research Cluster 0.07% 2.92x
Poland Cluster 0.13% 2.91x
Concert Posters 0.07% 2.63x
Feminism 0.17% 2.55x
Higher Education 0.23% 2.33x
Visa & Immigration 0.13% 2.33x
Composition Percentage: The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male