Explore the BMW Audience
Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 231.4 thousand unique devices whose actions qualify for the BMW audience.
INTERESTS
The BMW audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BMW audience is Republicans.
| Interest | Composition | Index |
| Republicans | 1.77% | 2.03x |
| Penn State Nittany Lions Fans | 1.74% | 2.02x |
| Cininnati Reds Fans | 2.08% | 1.90x |
| Pittsburgh Penguins Fans | 1.77% | 1.85x |
| Pittsburg Pirates Fans | 1.96% | 1.80x |
| Aquarium Trip Planners | 2.27% | 1.76x |
| Pittsburgh Steelers Fans | 1.60% | 1.63x |
| Philadelphia Phillies Fans | 2.00% | 1.61x |
| Beard Care Shoppers | 1.74% | 1.59x |
| Water Park Visitors | 2.33% | 1.59x |
Composition Percentage:
The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
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APPAREL RETAILERS
The BMW audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BMW audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 0.73% | 11.45x |
| Club Monaco | 1.04% | 11.38x |
| Lorna Jane | 0.42% | 9.54x |
| Free People | 1.12% | 9.23x |
| Express | 1.84% | 9.08x |
| Levi Strauss | 0.69% | 9.00x |
| Calvin Klein | 0.67% | 8.84x |
| Armani | 1.28% | 8.79x |
| Michael Kors | 1.31% | 8.64x |
| Joe's Jeans | 0.27% | 8.61x |
Composition Percentage:
The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BMW audience is Cincinnati Cluster.
| Content Affinity | Composition | Index |
| Cincinnati Cluster | 2.77% | 4.65x |
| Northeast Pennsylvania Cluster | 1.85% | 3.52x |
| Pittsburgh News | 2.23% | 3.12x |
| Central & Northwest Ohio Cluster | 1.30% | 2.75x |
| San Diego Cluster | 1.81% | 2.20x |
| Networking Marketing | 0.27% | 1.94x |
| Writing Resources | 0.21% | 1.93x |
| Car Keys, Locks & Remotes | 0.57% | 1.90x |
| Car Enthusiasts | 0.69% | 1.87x |
| Job Interview Process | 0.21% | 1.84x |
Composition Percentage:
The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
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DEMOGRAPHICS
The BMW audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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