Dstillery Audiences

BMW

Audience Size: 303.2 Thousand Devices

Explore the BMW Audience

Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 303.2 thousand unique devices whose actions qualify for the BMW audience.

Dstillery Crafted Audiences

INTERESTS

The BMW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW audience is Japanese Luxury Car Enthusiasts.

Interest Composition Index
Japanese Luxury Car Enthusiasts 4.92% 1.93x
Jaguar Vehicle Shoppers 3.80% 1.78x
BMW Vehicle Shoppers 3.51% 1.77x
Aftermarket Accessories Shoppers 3.70% 1.68x
Tire Shoppers 3.14% 1.68x
Men's Suit Shoppers 3.66% 1.67x
Land Rover Shoppers 3.47% 1.65x
Online Auto Shoppers 3.47% 1.63x
Audi Vehicle Shoppers 3.42% 1.62x
Lexus Vehicle Shoppers 3.42% 1.59x
Composition Percentage: The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW audience is Topshop.

Location Composition Index
Topshop 1.04% 12.58x
Intermix 1.76% 10.93x
Joe's Jeans 0.53% 10.88x
Supreme 0.24% 10.85x
Lorna Jane 1.09% 10.16x
Saint Laurent Paris 1.71% 9.86x
Uniqlo 3.16% 9.36x
Calvin Klein 0.83% 9.35x
Armani 4.42% 9.13x
Club Monaco 2.13% 8.90x
Composition Percentage: The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 0.23% 5.74x
Costumes 0.14% 5.52x
Higher-End Fashion Brands 0.14% 5.08x
Arabic News 0.19% 3.98x
Philanthropy - Nonprofits 0.09% 3.42x
South Carolina Beach Travel 0.37% 3.23x
French News & Gossip Cluster 0.09% 2.95x
Car Enthusiasts 1.50% 2.92x
Cuba & Mexico Media 0.09% 2.81x
Russia Cluster 0.09% 2.73x
Composition Percentage: The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male