Dstillery Audiences

BMW

Audience Size: 145.9 Thousand Devices

Explore the BMW Audience

Below you'll find more information about the BMW audience, broken down in different categories based on their digital and physical behaviors. These are 145.9 thousand unique devices whose actions qualify for the BMW audience.

Dstillery Crafted Audiences

INTERESTS

The BMW audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the BMW audience is Ivy League College Researchers.

Interest Composition Index
Ivy League College Researchers 1.17% 2.35x
Home Exterior Design Enthusiasts 1.71% 2.13x
Work Comes First Travelers 1.28% 2.12x
Home Buyers 1.71% 2.10x
Mailing & Shipping Shoppers 1.56% 2.00x
Cleveland Cavaliers Fans 1.99% 1.95x
Texas Activity Researchers 1.42% 1.92x
Career Focused Individuals 1.28% 1.91x
Family Adventures Travelers 1.42% 1.88x
Nashville Activity Researchers 1.28% 1.87x
Composition Percentage: The overlap percentage between the BMW audience and the Interest attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The BMW audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BMW audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.05% 10.93x
Supreme 0.03% 6.95x
Topshop 0.21% 5.45x
Everlane 0.05% 4.91x
Saint Laurent Paris 0.52% 4.90x
Intermix 0.44% 4.60x
Joe's Jeans 0.20% 4.43x
Lorna Jane 0.78% 4.28x
Patagonia 0.81% 4.10x
Armani 1.72% 3.84x
Composition Percentage: The overlap percentage between the BMW audience and the Location attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the BMW audience is Caribbean Cluster.

Content Affinity Composition Index
Caribbean Cluster 0.43% 5.96x
Finance & Accounting Cluster 0.57% 4.63x
Pet Forums 0.27% 3.75x
DIY Decoration & Furniture 0.27% 3.62x
Children's Learning Tools 0.43% 3.15x
Dial-Up Internet 0.28% 2.89x
International Development & Health 0.14% 2.89x
Alberta Canada Cluster 0.27% 2.85x
Motorsport Equipment 0.28% 2.83x
India Cluster 0.28% 2.74x
Composition Percentage: The overlap percentage between the BMW audience and the Content Affinity attribute.
Index: A comparison of the BMW audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The BMW audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male