Dstillery Audiences


Audience Size: 7.4 Million Devices

Explore the BP Audience

Below you'll find more information about the BP audience, broken down in different categories based on their digital and physical behaviors. These are 7.4 million unique devices whose actions qualify for the BP audience.

Dstillery Location Audiences


The BP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BP audience is Belk.

Location Composition Index
Belk 1.08% 4.62x
Supreme 0.10% 3.81x
Anthropologie 1.00% 3.72x
Brooks Brothers 2.15% 3.64x
Topshop 0.30% 3.53x
Talbots 2.72% 3.52x
Express Outlets 0.69% 3.51x
Everlane 0.08% 3.51x
Carhartt 0.35% 3.50x
Dressbarn 3.13% 3.46x
Composition Percentage: The overlap percentage between the BP audience and the Location attribute.
Index: A comparison of the BP audience to the internet population.