Dstillery Audiences


Audience Size: 5.3 Million Devices

Explore the BP Audience

Below you'll find more information about the BP audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the BP audience.

Dstillery Location Audiences


The BP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BP audience is Belk.

Location Composition Index
Belk 1.44% 6.25x
Express Outlets 0.29% 5.70x
Club Monaco 0.62% 5.12x
Express 1.65% 5.00x
Journeys 1.92% 4.92x
Everlane 0.05% 4.88x
Hollister 1.10% 4.81x
Brooks Brothers 2.54% 4.78x
Eddie Bauer 0.78% 4.68x
Old Navy 3.66% 4.67x
Composition Percentage: The overlap percentage between the BP audience and the Location attribute.
Index: A comparison of the BP audience to the internet population.