Dstillery Audiences


Audience Size: 7.1 Million Devices

Explore the BP Audience

Below you'll find more information about the BP audience, broken down in different categories based on their digital and physical behaviors. These are 7.1 million unique devices whose actions qualify for the BP audience.

Dstillery Location Audiences


The BP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BP audience is Belk.

Location Composition Index
Belk 1.20% 4.56x
Topshop 0.32% 3.71x
Supreme 0.09% 3.71x
Brooks Brothers 2.28% 3.67x
Calvin Klein 0.30% 3.52x
Talbots 2.82% 3.51x
Dressbarn 3.30% 3.49x
Anthropologie 0.94% 3.48x
Jos A. Bank Clothiers 3.38% 3.48x
Levi Strauss 0.96% 3.47x
Composition Percentage: The overlap percentage between the BP audience and the Location attribute.
Index: A comparison of the BP audience to the internet population.