Dstillery Audiences


Audience Size: 2.4 Million Devices

Explore the BP Audience

Below you'll find more information about the BP audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the BP audience.

Dstillery Location Audiences


The BP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BP audience is Belk.

Location Composition Index
Belk 0.56% 2.59x
LL Bean 0.11% 2.30x
Brooks Brothers 0.42% 2.23x
Talbots 0.81% 2.17x
Express Outlets 0.23% 2.12x
Topshop 0.01% 2.11x
Carhartt 13.88% 1.98x
Mens Wearhouse 1.61% 1.97x
Bonobos 0.11% 1.95x
Anthropologie 0.51% 1.94x
Composition Percentage: The overlap percentage between the BP audience and the Location attribute.
Index: A comparison of the BP audience to the internet population.