Dstillery Audiences


Audience Size: 6.8 Million Devices

Explore the BP Audience

Below you'll find more information about the BP audience, broken down in different categories based on their digital and physical behaviors. These are 6.8 million unique devices whose actions qualify for the BP audience.

Dstillery Location Audiences


The BP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BP audience is Belk.

Location Composition Index
Belk 1.42% 6.24x
Express Outlets 0.45% 4.79x
Brooks Brothers 2.50% 4.75x
Club Monaco 0.59% 4.73x
Express 1.90% 4.72x
American Eagle Outfitters 3.68% 4.69x
The Childrens Place 3.75% 4.65x
Ralph Lauren 0.62% 4.51x
Eddie Bauer 1.01% 4.46x
Dressbarn 2.88% 4.44x
Composition Percentage: The overlap percentage between the BP audience and the Location attribute.
Index: A comparison of the BP audience to the internet population.