Explore the BP Audience
Below you'll find more information about the BP audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the BP audience.
APPAREL RETAILERS
The BP audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BP audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.03% | 5.41x |
| Belk | 1.30% | 4.97x |
| Everlane | 0.08% | 4.58x |
| Topshop | 0.23% | 4.46x |
| Supreme | 0.07% | 4.18x |
| Brooks Brothers | 2.16% | 3.97x |
| Maurices | 0.16% | 3.93x |
| Dressbarn | 2.78% | 3.83x |
| Charlotte Russe | 1.09% | 3.75x |
| American Eagle Outfitters | 4.42% | 3.73x |
Composition Percentage:
The overlap percentage between the BP audience and the Location attribute.
Index: A comparison of the BP audience to the internet population.
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