Explore the BP Audience
Below you'll find more information about the BP audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the BP audience.
APPAREL RETAILERS
The BP audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BP audience is Belk.
| Location | Composition | Index |
| Belk | 1.35% | 4.78x |
| Topshop | 0.30% | 4.17x |
| Supreme | 0.08% | 3.95x |
| Everlane | 0.09% | 3.91x |
| Brooks Brothers | 2.35% | 3.83x |
| Levi Strauss | 0.38% | 3.69x |
| American Eagle Outfitters | 4.85% | 3.68x |
| Calvin Klein | 0.30% | 3.65x |
| Dressbarn | 3.11% | 3.64x |
| Talbots | 2.68% | 3.60x |
Composition Percentage:
The overlap percentage between the BP audience and the Location attribute.
Index: A comparison of the BP audience to the internet population.
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