Explore the BP Audience
Below you'll find more information about the BP audience, broken down in different categories based on their digital and physical behaviors. These are 358.4 thousand unique devices whose actions qualify for the BP audience.
APPAREL RETAILERS
The BP audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BP audience is Free People.
| Location | Composition | Index |
| Free People | 0.15% | 4.72x |
| Michael Kors | 0.56% | 4.70x |
| Lululemon | 0.28% | 3.84x |
| Club Monaco | 0.40% | 3.77x |
| Brooks Brothers | 1.46% | 3.15x |
| J. Crew | 1.16% | 2.72x |
| LL Bean | 0.12% | 2.58x |
| The North Face | 0.65% | 2.52x |
| Banana Republic | 1.26% | 2.46x |
| REI | 1.12% | 2.41x |
Composition Percentage:
The overlap percentage between the BP audience and the Location attribute.
Index: A comparison of the BP audience to the internet population.
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