Dstillery Audiences


Audience Size: 1.6 Million Devices

Explore the BP Audience

Below you'll find more information about the BP audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the BP audience.

Dstillery Location Audiences


The BP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BP audience is Belk.

Location Composition Index
Belk 0.63% 4.17x
Carhartt 10.29% 3.24x
Dressbarn 1.07% 3.20x
Mens Wearhouse 1.84% 3.19x
Jos A. Bank Clothiers 1.07% 3.16x
Brooks Brothers 0.41% 3.01x
Lane Bryant 1.12% 2.87x
Talbots 0.81% 2.86x
Kate Spade 0.35% 2.82x
Chicos 1.22% 2.79x
Composition Percentage: The overlap percentage between the BP audience and the Location attribute.
Index: A comparison of the BP audience to the internet population.