Explore the BP Audience
Below you'll find more information about the BP audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the BP audience.
APPAREL RETAILERS
The BP audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BP audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.02% | 2.76x |
| Belk | 1.45% | 2.38x |
| LL Bean | 0.32% | 2.17x |
| Talbots | 2.29% | 2.06x |
| Brooks Brothers | 1.11% | 1.97x |
| Jos A. Bank Clothiers | 2.92% | 1.96x |
| Express Outlets | 0.64% | 1.87x |
| American Eagle Outfitters | 3.26% | 1.87x |
| Dressbarn | 2.82% | 1.85x |
| Ann Taylor | 0.59% | 1.84x |
Composition Percentage:
The overlap percentage between the BP audience and the Location attribute.
Index: A comparison of the BP audience to the internet population.
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