Dstillery Audiences


Audience Size: 2.7 Million Devices

Explore the BP Audience

Below you'll find more information about the BP audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the BP audience.

Dstillery Location Audiences


The BP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BP audience is Belk.

Location Composition Index
Belk 0.97% 6.75x
Express Outlets 0.17% 6.08x
Hollister 0.69% 5.51x
Journeys 1.17% 5.51x
Express 1.02% 5.50x
Club Monaco 0.47% 5.18x
American Eagle Outfitters 2.06% 5.16x
Old Navy 2.26% 5.13x
Dressbarn 1.51% 5.06x
Ann Taylor 0.55% 4.96x
Composition Percentage: The overlap percentage between the BP audience and the Location attribute.
Index: A comparison of the BP audience to the internet population.