Dstillery Audiences


Audience Size: 6.7 Million Devices

Explore the BP Audience

Below you'll find more information about the BP audience, broken down in different categories based on their digital and physical behaviors. These are 6.7 million unique devices whose actions qualify for the BP audience.

Dstillery Location Audiences


The BP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BP audience is Belk.

Location Composition Index
Belk 1.39% 4.76x
Topshop 0.33% 4.02x
Supreme 0.09% 3.93x
Brooks Brothers 2.47% 3.84x
Talbots 2.90% 3.67x
Dressbarn 3.42% 3.65x
Calvin Klein 0.32% 3.61x
American Eagle Outfitters 5.58% 3.61x
Jos A. Bank Clothiers 3.59% 3.61x
Levi Strauss 0.72% 3.55x
Composition Percentage: The overlap percentage between the BP audience and the Location attribute.
Index: A comparison of the BP audience to the internet population.