Dstillery Audiences


Audience Size: 7.3 Million Devices

Explore the BP Audience

Below you'll find more information about the BP audience, broken down in different categories based on their digital and physical behaviors. These are 7.3 million unique devices whose actions qualify for the BP audience.

Dstillery Location Audiences


The BP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BP audience is Belk.

Location Composition Index
Belk 1.17% 5.26x
Everlane 0.07% 4.09x
Express Outlets 0.56% 4.03x
Brooks Brothers 2.34% 4.02x
The Childrens Place 4.05% 3.89x
Dressbarn 2.90% 3.82x
American Eagle Outfitters 4.27% 3.81x
Jos A. Bank Clothiers 3.47% 3.77x
Topshop 0.17% 3.76x
Old Navy 4.74% 3.75x
Composition Percentage: The overlap percentage between the BP audience and the Location attribute.
Index: A comparison of the BP audience to the internet population.