Dstillery Audiences


Audience Size: 1.5 Million Devices

Explore the BP Audience

Below you'll find more information about the BP audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the BP audience.

Dstillery Location Audiences


The BP audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the BP audience is Belk.

Location Composition Index
Belk 0.36% 3.70x
Charlotte Russe 0.37% 3.59x
Brooks Brothers 0.30% 3.30x
Hugo Boss 0.35% 3.23x
Mens Wearhouse 1.27% 3.23x
Dressbarn 0.87% 3.19x
Topshop 0.02% 3.12x
Lane Bryant 0.66% 3.06x
LOFT 0.75% 3.06x
Abercrombie & Fitch 0.25% 3.05x
Composition Percentage: The overlap percentage between the BP audience and the Location attribute.
Index: A comparison of the BP audience to the internet population.