Explore the BP Audience
Below you'll find more information about the BP audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the BP audience.
APPAREL RETAILERS
The BP audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BP audience is Belk.
| Location | Composition | Index |
| Belk | 1.44% | 6.25x |
| Express Outlets | 0.29% | 5.70x |
| Club Monaco | 0.62% | 5.12x |
| Express | 1.65% | 5.00x |
| Journeys | 1.92% | 4.92x |
| Everlane | 0.05% | 4.88x |
| Hollister | 1.10% | 4.81x |
| Brooks Brothers | 2.54% | 4.78x |
| Eddie Bauer | 0.78% | 4.68x |
| Old Navy | 3.66% | 4.67x |
Composition Percentage:
The overlap percentage between the BP audience and the Location attribute.
Index: A comparison of the BP audience to the internet population.
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