Dstillery Audiences

BABIES R US

Audience Size: 180 Thousand Devices

Explore the Babies R Us Audience

Below you'll find more information about the Babies R Us audience, broken down in different categories based on their digital and physical behaviors. These are 180 thousand unique devices whose actions qualify for the Babies R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Babies R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Babies R Us audience is Readers of Jamaican Content.

Interest Composition Index
Readers of Jamaican Content 3.39% 2.16x
Summer Festivals and Fairs Visitors 4.03% 2.04x
New York Mets Fans 3.07% 1.91x
New York Rangers Fans 3.27% 1.90x
Diner and Ice Cream Lovers 3.39% 1.82x
Ice Skating Enthusiasts 2.69% 1.79x
Ice Cream Shoppers 3.07% 1.74x
North West State Fair Visitors 3.59% 1.73x
Chocolate Lovers 2.88% 1.71x
Disney Vacation Planners 3.14% 1.71x
Composition Percentage: The overlap percentage between the Babies R Us audience and the Interest attribute.
Index: A comparison of the Babies R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Babies R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Babies R Us audience is Topshop.

Location Composition Index
Topshop 0.88% 9.95x
Everlane 0.20% 8.79x
Old Navy 15.88% 8.63x
Supreme 0.21% 8.55x
Uniqlo 2.54% 8.42x
Hollister 7.14% 8.22x
Dressbarn 7.72% 8.19x
Zara 3.67% 8.17x
Forever 21 8.09% 8.16x
Abercrombie & Fitch 4.29% 8.08x
Composition Percentage: The overlap percentage between the Babies R Us audience and the Location attribute.
Index: A comparison of the Babies R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Babies R Us audience is Canadian Real Estate Researcher Cluster.

Content Affinity Composition Index
Canadian Real Estate Researcher Cluster 0.04% 4.77x
San Francisco Tourism 0.26% 4.28x
Feminism 0.19% 4.04x
Caribbean Cluster 0.58% 3.77x
Virginia Athletics 0.12% 3.74x
Poland Cluster 0.18% 3.66x
Law School Research Cluster 0.11% 3.22x
Party Suppliers 1.22% 3.16x
Bridal Fashion 0.19% 3.06x
Illinois College Sports 0.11% 2.96x
Composition Percentage: The overlap percentage between the Babies R Us audience and the Content Affinity attribute.
Index: A comparison of the Babies R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Babies R Us audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male