Dstillery Audiences

BABIES R US

Audience Size: 147.1 Thousand Devices

Explore the Babies R Us Audience

Below you'll find more information about the Babies R Us audience, broken down in different categories based on their digital and physical behaviors. These are 147.1 thousand unique devices whose actions qualify for the Babies R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Babies R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Babies R Us audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 2.40% 1.72x
Readers of Dominican Republic Content 2.50% 1.70x
Colombia Trip Planners 2.49% 1.67x
New York Trip Planners 2.16% 1.63x
Readers of Puerto Rican Content 1.79% 1.63x
Readers of South American Content 2.06% 1.56x
Caribbean Trip Planners 1.87% 1.56x
Readers of Belizean Content 2.28% 1.55x
Readers of Colombian Content 2.13% 1.51x
Northeastern Voters 1.60% 1.46x
Composition Percentage: The overlap percentage between the Babies R Us audience and the Interest attribute.
Index: A comparison of the Babies R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Babies R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Babies R Us audience is Dressbarn.

Location Composition Index
Dressbarn 3.96% 13.25x
Old Navy 5.80% 13.16x
Zara 2.02% 12.30x
Uniqlo 0.89% 11.40x
Levi Strauss 0.81% 11.24x
Forever 21 3.13% 11.04x
Express 1.97% 10.57x
Club Monaco 0.96% 10.55x
Coach 4.26% 10.54x
Hollister 1.32% 10.52x
Composition Percentage: The overlap percentage between the Babies R Us audience and the Location attribute.
Index: A comparison of the Babies R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Babies R Us audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 1.31% 5.30x
New York City Family & Activity Cluster 1.28% 2.73x
Online Games 0.26% 2.72x
New York City Education & News Cluster 1.06% 2.47x
South Carolina News 1.53% 2.32x
Home Decoration - Crafts & Kids 0.20% 2.30x
New York City Real Estate Research Cluster 0.68% 2.16x
LGBTQ Advocacy 0.90% 2.11x
Children's Health 0.31% 1.98x
Higher-End Fashion Brands 0.20% 1.97x
Composition Percentage: The overlap percentage between the Babies R Us audience and the Content Affinity attribute.
Index: A comparison of the Babies R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Babies R Us audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female