Dstillery Audiences

BABIES R US

Audience Size: 173 Thousand Devices

Explore the Babies R Us Audience

Below you'll find more information about the Babies R Us audience, broken down in different categories based on their digital and physical behaviors. These are 173 thousand unique devices whose actions qualify for the Babies R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Babies R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Babies R Us audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.06% 12.93x
Readers of Dominican Republic Content 3.69% 2.05x
Colombia Trip Planners 3.86% 1.85x
Readers of Cuban Content 2.97% 1.83x
Readers of Honduran Content 3.09% 1.70x
Readers of Colombian Content 3.03% 1.68x
Readers of Caribbean Content 3.33% 1.66x
Readers of El Salvadoran Content 3.03% 1.65x
Readers of Guatemalan Content 2.85% 1.61x
Readers of Belizean Content 2.97% 1.56x
Composition Percentage: The overlap percentage between the Babies R Us audience and the Interest attribute.
Index: A comparison of the Babies R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Babies R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Babies R Us audience is Zara.

Location Composition Index
Zara 4.09% 9.79x
Topshop 0.68% 9.36x
Uniqlo 2.44% 9.26x
Everlane 0.18% 8.93x
Old Navy 13.95% 8.78x
Forever 21 8.05% 8.58x
Hollister 6.27% 8.55x
Dressbarn 7.29% 8.50x
Michael Kors 6.37% 8.32x
Gymboree 6.41% 8.11x
Composition Percentage: The overlap percentage between the Babies R Us audience and the Location attribute.
Index: A comparison of the Babies R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Babies R Us audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.12% 24.43x
Golf & Boats 0.02% 19.92x
ISPs & Local Services 0.06% 19.22x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.04% 16.96x
Assorted Topics (Viral Media, Paid Traffic) 0.05% 13.09x
As Seen On TV Products 0.05% 12.05x
Environmentally Friendly Cars 0.06% 11.73x
Decoration & Fabric 0.02% 11.43x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.06% 10.79x
Online Learning 0.12% 9.88x
Composition Percentage: The overlap percentage between the Babies R Us audience and the Content Affinity attribute.
Index: A comparison of the Babies R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Babies R Us audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female