Dstillery Audiences

BABIES R US

Audience Size: 167.4 Thousand Devices

Explore the Babies R Us Audience

Below you'll find more information about the Babies R Us audience, broken down in different categories based on their digital and physical behaviors. These are 167.4 thousand unique devices whose actions qualify for the Babies R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Babies R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Babies R Us audience is Seattle Seahawks Fans.

Interest Composition Index
Seattle Seahawks Fans 3.09% 2.24x
Summer Festivals and Fairs Visitors 3.03% 2.19x
Seattle Trip Planners 3.32% 1.99x
Washington Skiers and Snowboarders 2.73% 1.82x
Oregon Ducks Fans 1.72% 1.81x
Lottery Enthusiasts 0.18% 1.64x
Oregon Trip Planners 2.02% 1.62x
Vegetarians 2.20% 1.59x
New York Mets Fans 2.02% 1.58x
Mobile Phone Purchase Intenders 2.37% 1.57x
Composition Percentage: The overlap percentage between the Babies R Us audience and the Interest attribute.
Index: A comparison of the Babies R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Babies R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Babies R Us audience is Zara.

Location Composition Index
Zara 4.46% 11.25x
Everlane 0.20% 10.86x
Old Navy 12.72% 10.06x
Dressbarn 7.60% 10.00x
Forever 21 8.25% 9.70x
Uniqlo 2.16% 9.63x
The Childrens Place 9.95% 9.56x
Hollister 4.83% 9.37x
Charlotte Russe 4.68% 9.19x
Topshop 0.41% 9.08x
Composition Percentage: The overlap percentage between the Babies R Us audience and the Location attribute.
Index: A comparison of the Babies R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Babies R Us audience is ISPs & Local Services.

Content Affinity Composition Index
ISPs & Local Services 0.08% 19.94x
Golf & Boats 0.02% 19.92x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.04% 16.96x
Survey Websites 0.06% 13.16x
As Seen On TV Products 0.06% 11.56x
Decoration & Fabric 0.02% 11.43x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 9.81x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 9.53x
Environmental Conservation 0.02% 8.94x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.04% 8.90x
Composition Percentage: The overlap percentage between the Babies R Us audience and the Content Affinity attribute.
Index: A comparison of the Babies R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Babies R Us audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female