Dstillery Audiences

BABIES R US

Audience Size: 35 Thousand Devices

Explore the Babies R Us Audience

Below you'll find more information about the Babies R Us audience, broken down in different categories based on their digital and physical behaviors. These are 35 thousand unique devices whose actions qualify for the Babies R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Babies R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Babies R Us audience is Background Check Users.

Interest Composition Index
Background Check Users 5.00% 3.14x
Super Mario Bros Fans 6.00% 2.93x
Retail Job Seekers 5.00% 2.89x
Right Wing Radicals 5.00% 2.87x
New York Mets Fans 4.00% 2.78x
Sony Fans 5.00% 2.73x
Baseball Enthusiasts 4.00% 2.68x
Beard Care Shoppers 3.00% 2.67x
Washington Nationals Fans 4.00% 2.67x
Eye Health Researchers 4.00% 2.64x
Composition Percentage: The overlap percentage between the Babies R Us audience and the Interest attribute.
Index: A comparison of the Babies R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Babies R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Babies R Us audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 4.89% 16.84x
Abercrombie & Fitch 1.06% 11.34x
Hollister 9.36% 10.65x
Uniqlo 2.51% 10.14x
H&M 10.05% 10.03x
Johnston and Murphy 5.72% 9.84x
Gymboree 9.31% 9.83x
Forever 21 8.55% 9.83x
Zara 3.78% 9.75x
Old Navy 16.68% 9.64x
Composition Percentage: The overlap percentage between the Babies R Us audience and the Location attribute.
Index: A comparison of the Babies R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Babies R Us audience is Mobile Phone Networks.

Content Affinity Composition Index
Mobile Phone Networks 0.90% 5.33x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 3.00% 5.13x
San Francisco Tourism 0.31% 4.94x
Canadian Real Estate Researcher Cluster 0.04% 4.77x
Classic Car Purchase Researchers 3.00% 4.25x
Nebraska Cluster 2.00% 3.79x
Virginia Athletics 0.12% 3.74x
Middle East News 0.90% 3.68x
Career Cluster A 7.00% 3.63x
Apple Blogs & Hacks 3.00% 3.62x
Composition Percentage: The overlap percentage between the Babies R Us audience and the Content Affinity attribute.
Index: A comparison of the Babies R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Babies R Us audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male