Dstillery Audiences

BABIES R US

Audience Size: 203.4 Thousand Devices

Explore the Babies R Us Audience

Below you'll find more information about the Babies R Us audience, broken down in different categories based on their digital and physical behaviors. These are 203.4 thousand unique devices whose actions qualify for the Babies R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Babies R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Babies R Us audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 2.99% 2.07x
Readers of Colombian Content 2.62% 1.84x
Readers of Honduran Content 5.53% 1.83x
Readers of Caribbean Content 2.79% 1.81x
Colombia Trip Planners 2.79% 1.78x
Readers of South American Content 2.58% 1.73x
Caribbean Trip Planners 2.30% 1.71x
New York Knicks Fans 1.66% 1.67x
Readers of African American Content 1.70% 1.67x
Readers of Belizean Content 2.50% 1.65x
Composition Percentage: The overlap percentage between the Babies R Us audience and the Interest attribute.
Index: A comparison of the Babies R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Babies R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Babies R Us audience is Everlane.

Location Composition Index
Everlane 0.27% 24.57x
Dressbarn 6.86% 12.39x
Old Navy 9.71% 11.94x
Zara 3.70% 11.79x
Hollister 2.94% 11.49x
Forever 21 6.12% 11.41x
Uniqlo 1.70% 11.05x
Charlotte Russe 2.88% 10.84x
Club Monaco 1.28% 10.83x
Aeropostale 4.64% 10.67x
Composition Percentage: The overlap percentage between the Babies R Us audience and the Location attribute.
Index: A comparison of the Babies R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Babies R Us audience is Costumes.

Content Affinity Composition Index
Costumes 0.15% 3.23x
Caribbean Cluster 0.36% 3.07x
Lighting & Power 0.25% 3.06x
Spanish Health & Wellness 0.65% 2.92x
New York City Family & Activity Cluster 1.49% 2.76x
Latin American News 0.32% 2.67x
New York City Education & News Cluster 1.09% 2.49x
Beach & Intimate Wear 0.16% 2.45x
Celebrity Gossip 0.36% 2.38x
Southern California Tourism 0.65% 2.28x
Composition Percentage: The overlap percentage between the Babies R Us audience and the Content Affinity attribute.
Index: A comparison of the Babies R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Babies R Us audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female