Dstillery Audiences

BABIES R US

Audience Size: 20.8 Thousand Devices

Explore the Babies R Us Audience

Below you'll find more information about the Babies R Us audience, broken down in different categories based on their digital and physical behaviors. These are 20.8 thousand unique devices whose actions qualify for the Babies R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Babies R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Babies R Us audience is New York Rangers Fans.

Interest Composition Index
New York Rangers Fans 1.66% 1.69x
New York Trip Planners 2.02% 1.55x
Reggaeton Fans 2.76% 1.54x
Cable TV Shoppers 1.83% 1.54x
Readers of Dominican Republic Content 2.49% 1.52x
Fragrance Shoppers 2.02% 1.48x
South Carolina Gamecocks Fans 1.16% 1.47x
Stay-at-Home Parents 1.94% 1.47x
Readers of Cuban Content 1.66% 1.46x
Readers of Caribbean Content 2.16% 1.44x
Composition Percentage: The overlap percentage between the Babies R Us audience and the Interest attribute.
Index: A comparison of the Babies R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Babies R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Babies R Us audience is J. Crew.

Location Composition Index
J. Crew 2.17% 5.09x
Brooks Brothers 2.21% 4.78x
REI 2.13% 4.58x
Banana Republic 2.21% 4.32x
The North Face 1.01% 3.92x
Gymboree 1.16% 3.86x
Composition Percentage: The overlap percentage between the Babies R Us audience and the Location attribute.
Index: A comparison of the Babies R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Babies R Us audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 1.26% 5.43x
Tennessee Cluster 1.49% 2.71x
New York City Family & Activity Cluster 1.11% 2.54x
South Carolina News 1.50% 2.21x
New York City Education & News Cluster 0.95% 2.20x
Writing Resources 0.21% 1.99x
Central & South American News 0.17% 1.92x
NYC Tourist Attractions 1.02% 1.84x
Philippines News 0.17% 1.82x
Virginia News 1.64% 1.80x
Composition Percentage: The overlap percentage between the Babies R Us audience and the Content Affinity attribute.
Index: A comparison of the Babies R Us audience to the internet population.