Dstillery Audiences

BABIES R US

Audience Size: 227.8 Thousand Devices

Explore the Babies R Us Audience

Below you'll find more information about the Babies R Us audience, broken down in different categories based on their digital and physical behaviors. These are 227.8 thousand unique devices whose actions qualify for the Babies R Us audience.

Dstillery Crafted Audiences

INTERESTS

The Babies R Us audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Babies R Us audience is New York Knicks Fans.

Interest Composition Index
New York Knicks Fans 2.44% 2.27x
New York Rangers Fans 2.17% 2.10x
New York Jets Fans 1.97% 1.98x
Los Angeles Lakers Fans 2.10% 1.93x
Brooklyn Nets Fans 2.10% 1.89x
Readers of Puerto Rican Content 2.31% 1.86x
Toronto Blue Jays Fans 1.83% 1.84x
New York Mets Fans 1.83% 1.77x
Sports Memorabilia Shoppers 2.10% 1.73x
Readers of Caribbean Content 2.37% 1.72x
Composition Percentage: The overlap percentage between the Babies R Us audience and the Interest attribute.
Index: A comparison of the Babies R Us audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Babies R Us audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Babies R Us audience is Everlane.

Location Composition Index
Everlane 0.29% 19.69x
Zara 4.66% 12.27x
Dressbarn 7.86% 11.69x
Old Navy 11.69% 11.23x
Uniqlo 2.12% 11.22x
The Childrens Place 9.02% 10.93x
Aeropostale 4.86% 10.84x
Forever 21 7.95% 10.77x
Hollister 4.49% 10.76x
Charlotte Russe 3.47% 10.66x
Composition Percentage: The overlap percentage between the Babies R Us audience and the Location attribute.
Index: A comparison of the Babies R Us audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Babies R Us audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.36% 2.99x
Watches Retail 0.47% 2.75x
Caribbean Cluster 0.34% 2.72x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.41% 2.58x
New York City Family & Activity Cluster 1.56% 2.55x
Latin American Spanish Language News 0.27% 2.50x
Bridal Fashion 0.27% 2.44x
New Jersey News Cluster 3.05% 2.27x
Latin American News 0.34% 2.27x
Ohio Universities 0.47% 2.19x
Composition Percentage: The overlap percentage between the Babies R Us audience and the Content Affinity attribute.
Index: A comparison of the Babies R Us audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Babies R Us audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male