Dstillery Audiences

BACK TO BED

Audience Size: 53.4 Thousand Devices

Explore the Back to Bed Audience

Below you'll find more information about the Back to Bed audience, broken down in different categories based on their digital and physical behaviors. These are 53.4 thousand unique devices whose actions qualify for the Back to Bed audience.

Dstillery Crafted Audiences

INTERESTS

The Back to Bed audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back to Bed audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 14.59% 10.64x
Chicago Cubs Fans 8.08% 8.77x
Chicago Blackhawks Fans 7.41% 7.62x
Childrens Museum Visitors 7.86% 6.35x
Chicago Bears Fans 5.50% 6.17x
Country Music Festivals Enthusiasts 6.96% 5.11x
Zoo Visitors 5.39% 3.65x
Auto Show Enthusiasts 4.38% 3.58x
Spy Gadgets Shoppers 3.82% 3.42x
Northwestern Wildcats Fans 3.48% 3.26x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Interest attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back to Bed audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back to Bed audience is Club Monaco.

Location Composition Index
Club Monaco 3.24% 24.98x
Express 10.07% 24.08x
Ralph Lauren 2.73% 19.30x
Levi Strauss 2.88% 18.53x
Eddie Bauer 4.12% 17.30x
Bonobos 1.42% 17.19x
Old Navy 15.77% 15.14x
Mens Wearhouse 18.59% 14.94x
Charlotte Russe 4.70% 14.47x
Express Outlets 1.37% 13.66x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Location attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back to Bed audience is Illinois.

Content Affinity Composition Index
Illinois 6.17% 21.83x
Chicago Cluster 16.72% 13.45x
Indiana Finance & Business Cluster 1.57% 5.62x
Illinois News 2.47% 5.16x
Trucks 0.79% 4.48x
Wisconsin Local Research Cluster 2.13% 3.80x
European Museums, Restaurants & Events 0.56% 3.27x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.56% 3.00x
Wisconsin Travel & Tourism Cluster 1.23% 2.95x
Teen Hair 0.56% 2.48x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Content Affinity attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back to Bed audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female