Dstillery Audiences

BACK TO BED

Audience Size: 73.3 Thousand Devices

Explore the Back to Bed Audience

Below you'll find more information about the Back to Bed audience, broken down in different categories based on their digital and physical behaviors. These are 73.3 thousand unique devices whose actions qualify for the Back to Bed audience.

Dstillery Crafted Audiences

INTERESTS

The Back to Bed audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back to Bed audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 19.30% 9.07x
Chicago Cubs Fans 13.53% 6.48x
Chicago Blackhawks Fans 12.28% 5.82x
Childrens Museum Visitors 11.28% 5.16x
Wisconsin County and Local Fair Visitors 10.28% 4.30x
Chicago Bears Fans 8.02% 3.90x
Country Music Festivals Enthusiasts 10.28% 3.70x
EDM Festival Enthusiasts 7.02% 2.87x
Spy Gadgets Shoppers 6.27% 2.83x
Auto Show Enthusiasts 6.02% 2.71x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Interest attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back to Bed audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back to Bed audience is Topshop.

Location Composition Index
Topshop 2.49% 35.16x
Joe's Jeans 0.71% 17.40x
Patagonia 3.16% 16.59x
Club Monaco 3.49% 15.77x
Armani 6.21% 13.76x
Columbia 3.06% 13.51x
American Apparel 7.07% 13.31x
Bonobos 3.54% 13.22x
Intermix 1.79% 13.18x
Anthropologie 6.86% 12.85x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Location attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back to Bed audience is Illinois.

Content Affinity Composition Index
Illinois 5.26% 27.04x
Chicago Cluster 19.80% 13.34x
DIY Decoration & Furniture 0.75% 5.24x
Wisconsin Local Research Cluster 4.76% 5.05x
Indiana Finance & Business Cluster 3.01% 5.01x
Personal Finance Researchers 1.00% 4.26x
Paleo & Keto Diet Enthusiasts 1.00% 4.05x
Healthcare - Doctors & Diagnosis 0.75% 3.79x
Disease Cluster 0.50% 3.75x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.50% 3.71x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Content Affinity attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back to Bed audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male