Explore the Back to Bed Audience
Below you'll find more information about the Back to Bed audience, broken down in different categories based on their digital and physical behaviors. These are 56.9 thousand unique devices whose actions qualify for the Back to Bed audience.
INTERESTS
The Back to Bed audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Back to Bed audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 18.25% | 9.22x |
| Chicago Blackhawks Fans | 15.08% | 7.93x |
| Chicago Cubs Fans | 12.70% | 6.41x |
| Childrens Museum Visitors | 9.52% | 5.04x |
| Northwestern Wildcats Fans | 7.94% | 4.32x |
| Social Distancing Content Readers | 2.38% | 4.19x |
| Chicago Bears Fans | 7.94% | 3.92x |
| Social Liberals | 5.56% | 3.91x |
| Wisconsin County and Local Fair Visitors | 8.73% | 3.84x |
| Auto Show Enthusiasts | 8.73% | 3.84x |
Composition Percentage:
The overlap percentage between the Back to Bed audience and the Interest attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Curious about what else the Back to Bed audience is interested in?
Sign Up
APPAREL RETAILERS
The Back to Bed audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Back to Bed audience is Topshop.
| Location | Composition | Index |
| Topshop | 2.06% | 40.00x |
| Joe's Jeans | 0.71% | 24.09x |
| Patagonia | 3.06% | 19.53x |
| Club Monaco | 3.17% | 17.55x |
| Armani | 5.88% | 15.74x |
| American Apparel | 6.61% | 14.50x |
| Columbia | 2.49% | 14.04x |
| Anthropologie | 8.04% | 13.81x |
| Intermix | 1.45% | 13.68x |
| Ann Taylor | 4.30% | 13.01x |
Composition Percentage:
The overlap percentage between the Back to Bed audience and the Location attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Want to find more of the Back to Bed audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Back to Bed audience is Chicago Cluster.
| Content Affinity | Composition | Index |
| Chicago Cluster | 27.78% | 17.13x |
| Illinois News | 9.52% | 9.01x |
| Fashion Cluster | 3.17% | 7.24x |
| Indiana Finance & Business Cluster | 5.56% | 6.90x |
| Build Your Own Computer Enthusiasts | 5.56% | 4.40x |
| Routers, Switches & Networking | 2.38% | 4.09x |
| Trucking | 1.59% | 3.97x |
| Live Music | 2.38% | 3.86x |
| Local Events & Travel Guide | 2.38% | 3.82x |
| Apple Blogs & Hacks | 3.97% | 3.69x |
Composition Percentage:
The overlap percentage between the Back to Bed audience and the Content Affinity attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Want to see more of the Content Affinities the Back to Bed audience visits?
Sign Up
DEMOGRAPHICS
The Back to Bed audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Back to Bed audience?
Sign Up