Dstillery Audiences

BACK TO BED

Audience Size: 63.7 Thousand Devices

Explore the Back to Bed Audience

Below you'll find more information about the Back to Bed audience, broken down in different categories based on their digital and physical behaviors. These are 63.7 thousand unique devices whose actions qualify for the Back to Bed audience.

Dstillery Crafted Audiences

INTERESTS

The Back to Bed audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back to Bed audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 19.86% 8.54x
Chicago Cubs Fans 13.24% 6.72x
Chicago Blackhawks Fans 13.24% 6.70x
Childrens Museum Visitors 11.15% 4.94x
Chicago Bears Fans 9.41% 4.93x
Country Music Festivals Enthusiasts 8.71% 4.05x
Northwestern Wildcats Fans 8.36% 4.01x
Auto Show Enthusiasts 7.32% 3.48x
Detroit Tigers Fans 5.92% 3.30x
Baseball Enthusiasts 6.62% 3.05x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Interest attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back to Bed audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back to Bed audience is Topshop.

Location Composition Index
Topshop 1.41% 29.38x
Levi Strauss 3.96% 18.47x
Club Monaco 3.64% 18.00x
Express 12.48% 16.63x
Eddie Bauer 5.69% 16.33x
Bonobos 2.90% 15.40x
Saint Laurent Paris 2.31% 14.64x
Ralph Lauren 3.19% 14.15x
Columbia 3.03% 12.62x
Intermix 1.86% 12.03x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Location attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back to Bed audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.14% 131.92x
Quebec Hunting & Outdoors Cluster 0.11% 68.60x
Toronto Tourism 0.28% 46.38x
Bulgaria Cluster 0.35% 31.15x
Quebec Real Estate 0.11% 30.52x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.56% 30.29x
France Online Music & Quiz Content Cluster 0.56% 29.79x
Canadian Seniors Real Estate Research Cluster 0.56% 28.15x
Rural Living 0.08% 25.85x
Illinois 11.50% 25.38x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Content Affinity attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back to Bed audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male