Dstillery Audiences

BACK TO BED

Audience Size: 81 Thousand Devices

Explore the Back to Bed Audience

Below you'll find more information about the Back to Bed audience, broken down in different categories based on their digital and physical behaviors. These are 81 thousand unique devices whose actions qualify for the Back to Bed audience.

Dstillery Crafted Audiences

INTERESTS

The Back to Bed audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back to Bed audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 20.26% 8.62x
Chicago Cubs Fans 12.00% 7.21x
Chicago Blackhawks Fans 10.50% 6.08x
Childrens Museum Visitors 11.25% 5.58x
Chicago Bears Fans 8.36% 5.36x
Country Music Festivals Enthusiasts 8.47% 4.21x
Auto Show Enthusiasts 7.72% 3.69x
Northwestern Wildcats Fans 5.25% 2.81x
Zoo Visitors 5.25% 2.46x
Milwaukee Brewers Fans 3.97% 2.44x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Interest attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back to Bed audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back to Bed audience is Topshop.

Location Composition Index
Topshop 1.65% 27.86x
Levi Strauss 4.31% 15.42x
Bonobos 3.12% 14.56x
Club Monaco 2.63% 14.08x
Hugo Boss 7.06% 13.91x
Eddie Bauer 5.09% 13.65x
Ralph Lauren 2.91% 12.98x
Express 12.22% 12.91x
Columbia 3.02% 12.44x
American Apparel 7.01% 12.17x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Location attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back to Bed audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.14% 131.92x
Canada News 0.11% 118.44x
Quebec Hunting & Outdoors Cluster 0.11% 68.60x
Assorted Topics (Elderly, Europe, Viral Media) 0.11% 49.48x
Toronto Tourism 0.28% 46.38x
Quebec Real Estate 0.11% 30.52x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.56% 30.29x
France Online Music & Quiz Content Cluster 0.56% 29.79x
Malaya 0.21% 26.62x
Rural Living 0.08% 25.85x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Content Affinity attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back to Bed audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male