Dstillery Audiences

BACK TO BED

Audience Size: 88.5 Thousand Devices

Explore the Back to Bed Audience

Below you'll find more information about the Back to Bed audience, broken down in different categories based on their digital and physical behaviors. These are 88.5 thousand unique devices whose actions qualify for the Back to Bed audience.

Dstillery Crafted Audiences

INTERESTS

The Back to Bed audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back to Bed audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 17.29% 6.71x
Chicago Cubs Fans 11.82% 5.36x
Chicago Blackhawks Fans 11.82% 5.19x
Wisconsin County and Local Fair Visitors 12.25% 4.89x
Country Music Festivals Enthusiasts 10.18% 3.91x
Chicago Bears Fans 8.21% 3.84x
Childrens Museum Visitors 9.52% 3.72x
Northwestern Wildcats Fans 6.02% 2.63x
Zoo Visitors 6.56% 2.43x
Auto Show Enthusiasts 5.91% 2.39x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Interest attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back to Bed audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back to Bed audience is Topshop.

Location Composition Index
Topshop 2.32% 27.68x
Bonobos 4.32% 14.81x
Carhartt 1.33% 13.30x
Levi Strauss 4.18% 13.11x
Club Monaco 2.83% 12.71x
Columbia 3.45% 12.64x
Saint Laurent Paris 1.90% 12.22x
American Apparel 7.18% 12.19x
Patagonia 2.91% 11.87x
Anthropologie 3.20% 11.85x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Location attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back to Bed audience is Illinois.

Content Affinity Composition Index
Illinois 4.92% 17.11x
Illinois Education 0.98% 16.25x
Chicago Cluster 19.58% 11.79x
Illinois News 3.94% 5.16x
Indiana Finance & Business Cluster 2.63% 5.06x
Philanthropy - Nonprofits 0.22% 3.95x
Wisconsin Local Research Cluster 3.28% 3.75x
Vegans & Animal Welfare 0.55% 3.68x
Korea Cluster 0.22% 3.61x
Hobby Vehicles 0.33% 3.36x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Content Affinity attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back to Bed audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female