Dstillery Audiences

BACK TO BED

Audience Size: 86.7 Thousand Devices

Explore the Back to Bed Audience

Below you'll find more information about the Back to Bed audience, broken down in different categories based on their digital and physical behaviors. These are 86.7 thousand unique devices whose actions qualify for the Back to Bed audience.

Dstillery Crafted Audiences

INTERESTS

The Back to Bed audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back to Bed audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 16.51% 7.85x
Chicago Blackhawks Fans 10.76% 5.39x
Chicago Cubs Fans 10.39% 5.18x
Childrens Museum Visitors 9.09% 4.43x
Chicago Bears Fans 8.72% 4.39x
Wisconsin County and Local Fair Visitors 8.53% 3.65x
Northwestern Wildcats Fans 6.86% 3.59x
Zoo Visitors 7.61% 3.17x
Auto Show Enthusiasts 6.12% 2.79x
Country Music Festivals Enthusiasts 7.24% 2.79x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Interest attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back to Bed audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back to Bed audience is Topshop.

Location Composition Index
Topshop 2.50% 29.12x
Patagonia 3.20% 14.58x
Bonobos 4.27% 14.56x
Club Monaco 3.34% 13.62x
Joe's Jeans 0.64% 13.30x
Armani 6.68% 12.91x
American Apparel 7.66% 12.81x
Anthropologie 3.52% 12.56x
Columbia 3.37% 12.26x
Saint Laurent Paris 1.95% 11.82x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Location attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back to Bed audience is Illinois.

Content Affinity Composition Index
Illinois 3.53% 17.59x
Chicago Cluster 18.55% 13.72x
Illinois News 3.53% 5.03x
Wisconsin Local Research Cluster 3.53% 4.57x
Indiana Finance & Business Cluster 2.23% 4.52x
Legal Information Research Cluster 1.48% 4.22x
Pet Forums 0.56% 4.06x
Vaping 0.37% 3.68x
US Soccer 0.37% 3.42x
Food Cluster 0.37% 3.25x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Content Affinity attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back to Bed audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male