Dstillery Audiences

BACK TO BED

Audience Size: 43.4 Thousand Devices

Explore the Back to Bed Audience

Below you'll find more information about the Back to Bed audience, broken down in different categories based on their digital and physical behaviors. These are 43.4 thousand unique devices whose actions qualify for the Back to Bed audience.

Dstillery Crafted Audiences

INTERESTS

The Back to Bed audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back to Bed audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 19.74% 10.37x
Chicago Blackhawks Fans 13.92% 7.41x
Chicago Cubs Fans 12.94% 6.80x
Chicago Bears Fans 10.03% 5.49x
Wisconsin County and Local Fair Visitors 13.27% 4.78x
Childrens Museum Visitors 6.15% 4.01x
Auto Show Enthusiasts 8.41% 3.98x
Northwestern Wildcats Fans 6.47% 3.72x
EDM Festival Enthusiasts 5.83% 3.34x
Country Music Festivals Enthusiasts 9.71% 3.32x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Interest attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back to Bed audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back to Bed audience is Topshop.

Location Composition Index
Topshop 0.20% 8.87x
Johnston and Murphy 0.69% 7.12x
LL Bean 1.10% 6.96x
Joe's Jeans 0.23% 6.84x
Patagonia 1.05% 6.84x
Charlotte Russe 0.95% 5.68x
Armani 1.65% 5.35x
Club Monaco 0.70% 5.32x
Ann Taylor 1.88% 5.31x
Saint Laurent Paris 0.35% 5.22x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Location attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back to Bed audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 22.01% 17.48x
Illinois News 4.21% 5.18x
Fishing 0.58% 3.99x
Assorted Topics (Events, Tickets, Fitness) 0.58% 3.84x
Personal Investment & Advisor Researchers 0.58% 3.82x
Appliances & Reviews 0.97% 3.74x
Disease Cluster 0.51% 3.64x
Delaware Cluster 1.52% 3.62x
Indiana Finance & Business Cluster 1.62% 3.45x
Routers, Switches & Networking 0.58% 3.41x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Content Affinity attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back to Bed audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female