Dstillery Audiences

BACK TO BED

Audience Size: 17 Thousand Devices

Explore the Back to Bed Audience

Below you'll find more information about the Back to Bed audience, broken down in different categories based on their digital and physical behaviors. These are 17 thousand unique devices whose actions qualify for the Back to Bed audience.

Dstillery Crafted Audiences

INTERESTS

The Back to Bed audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back to Bed audience is Chicago Blackhawks Fans.

Interest Composition Index
Chicago Blackhawks Fans 9.73% 4.89x
Childrens Museum Visitors 7.96% 4.55x
Chicago Trip Planners 8.85% 4.33x
Chicago Cubs Fans 7.96% 3.84x
Wisconsin County and Local Fair Visitors 8.85% 3.52x
Boston Trip Planners 3.54% 3.24x
Auto Show Enthusiasts 7.08% 3.11x
Advertising Professionals 3.54% 3.03x
Northwestern Wildcats Fans 5.31% 2.91x
True Crime Podcast Listeners 2.65% 2.81x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Interest attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back to Bed audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back to Bed audience is Armani.

Location Composition Index
Armani 1.72% 17.08x
Patagonia 0.97% 14.83x
Hugo Boss 2.47% 12.84x
Anthropologie 3.97% 12.78x
Club Monaco 0.59% 12.72x
Ann Taylor 1.66% 12.67x
Urban Outfitters 2.63% 11.26x
Free People 1.88% 10.66x
Charlotte Russe 0.75% 10.54x
Express Outlets 1.50% 10.26x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Location attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back to Bed audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 13.27% 10.83x
Right Wing Blogs - Pro-gun & Pro-life 1.96% 5.24x
Illinois News 3.54% 4.15x
Mommy Bloggers 1.53% 3.90x
Vancouver British Columbia Locals Cluster 1.32% 3.87x
New Parents 1.26% 3.86x
Disease Cluster 0.51% 3.64x
Delaware Cluster 1.52% 3.62x
English as a Second Language 0.32% 3.42x
Dubai Travel 1.77% 3.38x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Content Affinity attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back to Bed audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female