Dstillery Audiences

BACK TO BED

Audience Size: 16.9 Thousand Devices

Explore the Back to Bed Audience

Below you'll find more information about the Back to Bed audience, broken down in different categories based on their digital and physical behaviors. These are 16.9 thousand unique devices whose actions qualify for the Back to Bed audience.

Dstillery Crafted Audiences

INTERESTS

The Back to Bed audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back to Bed audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 15.25% 6.82x
Avid Readers 8.11% 5.63x
Chicago Blackhawks Fans 11.86% 5.25x
Readers of Indian Content 6.78% 4.61x
Chicago Cubs Fans 10.17% 4.45x
Koi Pond Enthusiasts 10.81% 4.40x
Readers of Nicaraguan Content 8.47% 4.20x
Off the Grid Living Enthusiasts 8.11% 4.13x
Chicago Bears Fans 8.47% 4.03x
Guitar Music Researchers 9.09% 3.97x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Interest attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back to Bed audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back to Bed audience is Armani.

Location Composition Index
Armani 1.01% 14.44x
Dressbarn 4.92% 12.15x
Zara 0.88% 11.93x
Lane Bryant 4.80% 10.77x
H&M 3.28% 10.46x
Hugo Boss 1.26% 10.43x
Urban Outfitters 1.39% 9.00x
Free People 0.99% 8.62x
Express 4.80% 8.31x
LOFT 3.54% 8.16x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Location attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back to Bed audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 16.95% 14.45x
Parenting & Pregnancy Resources 12.90% 6.69x
Right Wing Blogs - Pro-gun & Pro-life 1.96% 5.24x
Assorted Topics (Boating, Entertainment, Gossip, Wellness) 10.00% 4.43x
Vancouver British Columbia Locals Cluster 1.32% 3.87x
Disease Cluster 0.51% 3.64x
Delaware Cluster 1.52% 3.62x
English as a Second Language 0.32% 3.42x
Family on a Budget 2.99% 3.39x
US Military Cluster 1.77% 3.36x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Content Affinity attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back to Bed audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female