Dstillery Audiences

BACK TO BED

Audience Size: 11.8 Thousand Devices

Explore the Back to Bed Audience

Below you'll find more information about the Back to Bed audience, broken down in different categories based on their digital and physical behaviors. These are 11.8 thousand unique devices whose actions qualify for the Back to Bed audience.

Dstillery Crafted Audiences

INTERESTS

The Back to Bed audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back to Bed audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 18.45% 14.86x
Chicago Blackhawks Fans 10.71% 6.88x
Chicago Cubs Fans 10.71% 6.55x
Remdesivir Information Researchers 2.98% 6.34x
Advertising Professionals 3.57% 6.22x
Beer Aficionados 2.98% 5.69x
Super Bowl Bracket Projection Enthusiasts 7.74% 5.03x
Luxury Retail Researchers 1.79% 5.01x
Northwestern Wildcats Fans 6.55% 4.84x
Mazda Vehicle Shoppers 4.76% 4.75x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Interest attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back to Bed audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back to Bed audience is Zara.

Location Composition Index
Zara 1.07% 12.16x
Dressbarn 4.03% 11.62x
Lane Bryant 4.38% 10.86x
Bonobos 0.54% 9.68x
Levi Strauss 0.63% 8.79x
Express 5.01% 8.65x
Old Navy 6.89% 8.57x
Hugo Boss 1.25% 7.89x
Mens Wearhouse 4.56% 7.60x
REI 0.72% 7.22x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Location attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back to Bed audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 18.45% 17.03x
Illinois News 7.74% 9.63x
Wisconsin Local Research Cluster 3.57% 5.28x
Classic Car Enthusiasts 3.57% 5.05x
San Francisco Bay Area Cluster 1.79% 4.96x
Fox News Content Consumers 1.79% 4.47x
Discount Travel 1.79% 4.04x
US Cycling 1.19% 3.94x
India Bollywood, Weddings & Gossip 1.79% 3.91x
Indiana Finance & Business Cluster 1.79% 3.78x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Content Affinity attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back to Bed audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male