Dstillery Audiences

BACK TO BED

Audience Size: 10.9 Thousand Devices

Explore the Back to Bed Audience

Below you'll find more information about the Back to Bed audience, broken down in different categories based on their digital and physical behaviors. These are 10.9 thousand unique devices whose actions qualify for the Back to Bed audience.

Dstillery Crafted Audiences

INTERESTS

The Back to Bed audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back to Bed audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 16.13% 8.44x
Chicago Cubs Fans 13.98% 8.34x
Childrens Museum Visitors 12.90% 7.36x
Chicago Blackhawks Fans 11.83% 6.88x
Wisconsin County and Local Fair Visitors 15.05% 5.60x
Auto Show Enthusiasts 10.75% 5.44x
Chicago Bears Fans 8.60% 4.99x
Ireland Trip Planners 6.45% 4.53x
Roommate Seekers 6.45% 4.28x
Restaurant Menu Researchers 5.38% 4.25x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Interest attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back to Bed audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back to Bed audience is Express Outlets.

Location Composition Index
Express Outlets 1.33% 14.22x
Hugo Boss 1.44% 12.95x
Patagonia 0.69% 12.69x
Armani 0.69% 11.96x
Forever 21 3.35% 10.60x
Dressbarn 5.77% 10.50x
Express 5.48% 9.88x
LOFT 4.56% 9.45x
Brooks Brothers 1.44% 8.58x
Ann Taylor 0.69% 8.55x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Location attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back to Bed audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 21.51% 12.73x
Illinois News 8.60% 7.56x
Missouri News Content Cluster 5.38% 5.05x
Wisconsin Local Research Cluster 5.38% 4.54x
Indiana Finance & Business Cluster 3.23% 4.28x
Psychics & Horoscopes 3.23% 4.22x
New Parents 1.26% 3.86x
Fox News Content Consumers 2.15% 3.65x
Disease Cluster 0.51% 3.64x
Delaware Cluster 1.52% 3.62x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Content Affinity attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back to Bed audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male