Explore the Back to Bed Audience
Below you'll find more information about the Back to Bed audience, broken down in different categories based on their digital and physical behaviors. These are 17 thousand unique devices whose actions qualify for the Back to Bed audience.
INTERESTS
The Back to Bed audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Back to Bed audience is Chicago Blackhawks Fans.
| Interest | Composition | Index |
| Chicago Blackhawks Fans | 9.73% | 4.89x |
| Childrens Museum Visitors | 7.96% | 4.55x |
| Chicago Trip Planners | 8.85% | 4.33x |
| Chicago Cubs Fans | 7.96% | 3.84x |
| Wisconsin County and Local Fair Visitors | 8.85% | 3.52x |
| Boston Trip Planners | 3.54% | 3.24x |
| Auto Show Enthusiasts | 7.08% | 3.11x |
| Advertising Professionals | 3.54% | 3.03x |
| Northwestern Wildcats Fans | 5.31% | 2.91x |
| True Crime Podcast Listeners | 2.65% | 2.81x |
Composition Percentage:
The overlap percentage between the Back to Bed audience and the Interest attribute.
Index: A comparison of the Back to Bed audience to the internet population.
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APPAREL RETAILERS
The Back to Bed audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Back to Bed audience is Armani.
| Location | Composition | Index |
| Armani | 1.72% | 17.08x |
| Patagonia | 0.97% | 14.83x |
| Hugo Boss | 2.47% | 12.84x |
| Anthropologie | 3.97% | 12.78x |
| Club Monaco | 0.59% | 12.72x |
| Ann Taylor | 1.66% | 12.67x |
| Urban Outfitters | 2.63% | 11.26x |
| Free People | 1.88% | 10.66x |
| Charlotte Russe | 0.75% | 10.54x |
| Express Outlets | 1.50% | 10.26x |
Composition Percentage:
The overlap percentage between the Back to Bed audience and the Location attribute.
Index: A comparison of the Back to Bed audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Back to Bed audience is Chicago Cluster.
| Content Affinity | Composition | Index |
| Chicago Cluster | 13.27% | 10.83x |
| Right Wing Blogs - Pro-gun & Pro-life | 1.96% | 5.24x |
| Illinois News | 3.54% | 4.15x |
| Mommy Bloggers | 1.53% | 3.90x |
| Vancouver British Columbia Locals Cluster | 1.32% | 3.87x |
| New Parents | 1.26% | 3.86x |
| Disease Cluster | 0.51% | 3.64x |
| Delaware Cluster | 1.52% | 3.62x |
| English as a Second Language | 0.32% | 3.42x |
| Dubai Travel | 1.77% | 3.38x |
Composition Percentage:
The overlap percentage between the Back to Bed audience and the Content Affinity attribute.
Index: A comparison of the Back to Bed audience to the internet population.
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DEMOGRAPHICS
The Back to Bed audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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