Explore the Back to Bed Audience
Below you'll find more information about the Back to Bed audience, broken down in different categories based on their digital and physical behaviors. These are 11.8 thousand unique devices whose actions qualify for the Back to Bed audience.
INTERESTS
The Back to Bed audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Back to Bed audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 18.45% | 14.86x |
| Chicago Blackhawks Fans | 10.71% | 6.88x |
| Chicago Cubs Fans | 10.71% | 6.55x |
| Remdesivir Information Researchers | 2.98% | 6.34x |
| Advertising Professionals | 3.57% | 6.22x |
| Beer Aficionados | 2.98% | 5.69x |
| Super Bowl Bracket Projection Enthusiasts | 7.74% | 5.03x |
| Luxury Retail Researchers | 1.79% | 5.01x |
| Northwestern Wildcats Fans | 6.55% | 4.84x |
| Mazda Vehicle Shoppers | 4.76% | 4.75x |
Composition Percentage:
The overlap percentage between the Back to Bed audience and the Interest attribute.
Index: A comparison of the Back to Bed audience to the internet population.
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APPAREL RETAILERS
The Back to Bed audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Back to Bed audience is Zara.
| Location | Composition | Index |
| Zara | 1.07% | 12.16x |
| Dressbarn | 4.03% | 11.62x |
| Lane Bryant | 4.38% | 10.86x |
| Bonobos | 0.54% | 9.68x |
| Levi Strauss | 0.63% | 8.79x |
| Express | 5.01% | 8.65x |
| Old Navy | 6.89% | 8.57x |
| Hugo Boss | 1.25% | 7.89x |
| Mens Wearhouse | 4.56% | 7.60x |
| REI | 0.72% | 7.22x |
Composition Percentage:
The overlap percentage between the Back to Bed audience and the Location attribute.
Index: A comparison of the Back to Bed audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Back to Bed audience is Chicago Cluster.
| Content Affinity | Composition | Index |
| Chicago Cluster | 18.45% | 17.03x |
| Illinois News | 7.74% | 9.63x |
| Wisconsin Local Research Cluster | 3.57% | 5.28x |
| Classic Car Enthusiasts | 3.57% | 5.05x |
| San Francisco Bay Area Cluster | 1.79% | 4.96x |
| Fox News Content Consumers | 1.79% | 4.47x |
| Discount Travel | 1.79% | 4.04x |
| US Cycling | 1.19% | 3.94x |
| India Bollywood, Weddings & Gossip | 1.79% | 3.91x |
| Indiana Finance & Business Cluster | 1.79% | 3.78x |
Composition Percentage:
The overlap percentage between the Back to Bed audience and the Content Affinity attribute.
Index: A comparison of the Back to Bed audience to the internet population.
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DEMOGRAPHICS
The Back to Bed audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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