Dstillery Audiences

BACK TO BED

Audience Size: 31.1 Thousand Devices

Explore the Back to Bed Audience

Below you'll find more information about the Back to Bed audience, broken down in different categories based on their digital and physical behaviors. These are 31.1 thousand unique devices whose actions qualify for the Back to Bed audience.

Dstillery Crafted Audiences

INTERESTS

The Back to Bed audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back to Bed audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 13.86% 10.48x
Chicago Cubs Fans 5.83% 6.84x
Childrens Museum Visitors 8.68% 6.74x
Chicago Blackhawks Fans 5.18% 5.75x
Country Music Festivals Enthusiasts 7.77% 5.07x
Chicago Bears Fans 3.50% 4.24x
Auto Show Enthusiasts 4.02% 3.54x
Spy Gadgets Shoppers 3.50% 3.28x
Zoo Visitors 5.18% 3.21x
Northwestern Wildcats Fans 2.98% 2.85x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Interest attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back to Bed audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back to Bed audience is Club Monaco.

Location Composition Index
Club Monaco 3.33% 28.18x
Express 8.58% 25.23x
Mens Wearhouse 19.69% 23.08x
Patagonia 3.05% 20.96x
Ralph Lauren 2.13% 20.53x
Old Navy 15.06% 18.52x
Hollister 4.63% 18.08x
Intermix 1.75% 17.33x
Eddie Bauer 2.71% 15.53x
Charlotte Russe 3.95% 14.84x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Location attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back to Bed audience is Illinois.

Content Affinity Composition Index
Illinois 7.38% 26.44x
Chicago Cluster 15.54% 14.36x
Indiana Finance & Business Cluster 2.98% 11.85x
Illinois News 2.07% 4.95x
Wisconsin Local Research Cluster 2.20% 4.55x
Toys Shopping 0.78% 3.07x
Cardiac & Other Health Research 0.78% 2.96x
Hair & Beauty 0.65% 2.65x
Indiana News & Business Cluster 1.81% 2.62x
Wisconsin Travel & Tourism Cluster 1.04% 2.60x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Content Affinity attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back to Bed audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female