Dstillery Audiences

BACK TO BED

Audience Size: 83.5 Thousand Devices

Explore the Back to Bed Audience

Below you'll find more information about the Back to Bed audience, broken down in different categories based on their digital and physical behaviors. These are 83.5 thousand unique devices whose actions qualify for the Back to Bed audience.

Dstillery Crafted Audiences

INTERESTS

The Back to Bed audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back to Bed audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 19.45% 8.31x
Chicago Cubs Fans 10.29% 5.14x
Chicago Blackhawks Fans 10.13% 5.10x
Childrens Museum Visitors 10.77% 5.02x
Wisconsin County and Local Fair Visitors 10.29% 4.61x
Country Music Festivals Enthusiasts 9.49% 3.93x
Chicago Bears Fans 6.75% 3.52x
Zoo Visitors 7.88% 3.36x
Northwestern Wildcats Fans 7.07% 3.28x
Auto Show Enthusiasts 7.40% 3.25x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Interest attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back to Bed audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back to Bed audience is Topshop.

Location Composition Index
Topshop 2.67% 32.30x
Joe's Jeans 0.80% 16.51x
Club Monaco 3.74% 15.59x
Patagonia 3.27% 15.19x
Bonobos 4.06% 14.02x
Armani 6.76% 13.96x
Columbia 3.39% 12.94x
Anthropologie 6.00% 12.88x
American Apparel 7.40% 12.76x
Intermix 2.00% 12.44x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Location attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back to Bed audience is Illinois.

Content Affinity Composition Index
Illinois 3.86% 18.19x
Chicago Cluster 19.94% 14.84x
Healthy Eating Researchers 0.64% 7.44x
Organic Beauty & Skincare Products 0.48% 5.65x
Indiana Finance & Business Cluster 2.57% 5.25x
Grocery & Food Service 0.48% 5.20x
Illinois News 3.70% 5.06x
Wisconsin Local Research Cluster 3.54% 4.48x
Data, Analytics & Coding 0.96% 3.64x
Hobby Vehicles 0.32% 3.58x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Content Affinity attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back to Bed audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male