Dstillery Audiences

BACK TO BED

Audience Size: 56.9 Thousand Devices

Explore the Back to Bed Audience

Below you'll find more information about the Back to Bed audience, broken down in different categories based on their digital and physical behaviors. These are 56.9 thousand unique devices whose actions qualify for the Back to Bed audience.

Dstillery Crafted Audiences

INTERESTS

The Back to Bed audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back to Bed audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 18.25% 9.22x
Chicago Blackhawks Fans 15.08% 7.93x
Chicago Cubs Fans 12.70% 6.41x
Childrens Museum Visitors 9.52% 5.04x
Northwestern Wildcats Fans 7.94% 4.32x
Social Distancing Content Readers 2.38% 4.19x
Chicago Bears Fans 7.94% 3.92x
Social Liberals 5.56% 3.91x
Wisconsin County and Local Fair Visitors 8.73% 3.84x
Auto Show Enthusiasts 8.73% 3.84x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Interest attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back to Bed audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back to Bed audience is Topshop.

Location Composition Index
Topshop 2.06% 40.00x
Joe's Jeans 0.71% 24.09x
Patagonia 3.06% 19.53x
Club Monaco 3.17% 17.55x
Armani 5.88% 15.74x
American Apparel 6.61% 14.50x
Columbia 2.49% 14.04x
Anthropologie 8.04% 13.81x
Intermix 1.45% 13.68x
Ann Taylor 4.30% 13.01x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Location attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back to Bed audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 27.78% 17.13x
Illinois News 9.52% 9.01x
Fashion Cluster 3.17% 7.24x
Indiana Finance & Business Cluster 5.56% 6.90x
Build Your Own Computer Enthusiasts 5.56% 4.40x
Routers, Switches & Networking 2.38% 4.09x
Trucking 1.59% 3.97x
Live Music 2.38% 3.86x
Local Events & Travel Guide 2.38% 3.82x
Apple Blogs & Hacks 3.97% 3.69x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Content Affinity attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back to Bed audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male