Dstillery Audiences

BACK TO BED

Audience Size: 12.7 Thousand Devices

Explore the Back to Bed Audience

Below you'll find more information about the Back to Bed audience, broken down in different categories based on their digital and physical behaviors. These are 12.7 thousand unique devices whose actions qualify for the Back to Bed audience.

Dstillery Crafted Audiences

INTERESTS

The Back to Bed audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back to Bed audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 12.95% 10.89x
Chicago Cubs Fans 6.57% 6.98x
Childrens Museum Visitors 5.25% 4.58x
Country Music Festivals Enthusiasts 6.75% 4.54x
Auto Show Enthusiasts 4.50% 4.45x
Zoo Visitors 4.50% 2.94x
Toronto Blue Jays Fans 2.63% 2.78x
Indiana Hoosiers Fans 2.44% 2.39x
Summer Activities Researchers 3.00% 2.32x
Pandora Jewelry Shoppers 3.38% 2.30x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Interest attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back to Bed audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back to Bed audience is Old Navy.

Location Composition Index
Old Navy 11.32% 25.71x
Victoria's Secret 7.65% 14.24x
Banana Republic 5.70% 12.40x
Gap 7.98% 11.20x
The Childrens Place 4.64% 8.92x
Brooks Brothers 2.52% 5.94x
Carhartt 6.76% 4.09x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Location attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back to Bed audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 14.07% 14.30x
Movie & Comic Book News 2.63% 1.58x
Fantasy Sports 1.50% 1.50x
Furniture Shopping 2.25% 1.48x
People Search 1.88% 1.41x
Sports News & Apparel 1.31% 1.35x
Combat Sports 1.31% 1.32x
Pet Cluster 4.88% 1.30x
Canada Shopping - Kitchenware 0.20% 1.27x
Career Cluster A 3.94% 1.24x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Content Affinity attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back to Bed audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female