Dstillery Audiences

BACK TO BED

Audience Size: 30.2 Thousand Devices

Explore the Back to Bed Audience

Below you'll find more information about the Back to Bed audience, broken down in different categories based on their digital and physical behaviors. These are 30.2 thousand unique devices whose actions qualify for the Back to Bed audience.

Dstillery Crafted Audiences

INTERESTS

The Back to Bed audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back to Bed audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 24.12% 11.01x
Chicago Blackhawks Fans 14.12% 6.68x
Chicago Cubs Fans 14.71% 6.60x
Chicago Bears Fans 15.29% 6.53x
Childrens Museum Visitors 11.76% 5.92x
Wisconsin County and Local Fair Visitors 13.53% 4.73x
Auto Show Enthusiasts 8.24% 3.60x
EDM Festival Enthusiasts 7.06% 3.43x
Green Bay Packers Fans 8.24% 3.06x
Las Vegas Nightlife Researchers 6.47% 2.98x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Interest attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back to Bed audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back to Bed audience is Topshop.

Location Composition Index
Topshop 0.83% 32.92x
Joe's Jeans 0.52% 32.29x
Patagonia 1.99% 18.17x
Club Monaco 1.86% 16.94x
Armani 3.36% 13.77x
Intermix 0.89% 13.64x
American Apparel 3.70% 12.30x
Saint Laurent Paris 0.92% 12.08x
Urban Outfitters 5.35% 11.90x
Free People 3.30% 11.55x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Location attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back to Bed audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 28.24% 14.81x
Illinois News 8.24% 6.28x
Indiana Finance & Business Cluster 5.29% 5.58x
Los Angeles Tourism 1.76% 4.86x
High-End Audio 1.18% 3.97x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 1.18% 3.94x
Missouri News Content Cluster 4.71% 3.83x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 1.18% 3.81x
Space & National Security 1.18% 3.70x
Wisconsin Travel & Tourism Cluster 4.71% 3.69x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Content Affinity attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back to Bed audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female