Explore the Back to Bed Audience
Below you'll find more information about the Back to Bed audience, broken down in different categories based on their digital and physical behaviors. These are 86.7 thousand unique devices whose actions qualify for the Back to Bed audience.
INTERESTS
The Back to Bed audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Back to Bed audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 16.51% | 7.85x |
| Chicago Blackhawks Fans | 10.76% | 5.39x |
| Chicago Cubs Fans | 10.39% | 5.18x |
| Childrens Museum Visitors | 9.09% | 4.43x |
| Chicago Bears Fans | 8.72% | 4.39x |
| Wisconsin County and Local Fair Visitors | 8.53% | 3.65x |
| Northwestern Wildcats Fans | 6.86% | 3.59x |
| Zoo Visitors | 7.61% | 3.17x |
| Auto Show Enthusiasts | 6.12% | 2.79x |
| Country Music Festivals Enthusiasts | 7.24% | 2.79x |
Composition Percentage:
The overlap percentage between the Back to Bed audience and the Interest attribute.
Index: A comparison of the Back to Bed audience to the internet population.
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APPAREL RETAILERS
The Back to Bed audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Back to Bed audience is Topshop.
| Location | Composition | Index |
| Topshop | 2.50% | 29.12x |
| Patagonia | 3.20% | 14.58x |
| Bonobos | 4.27% | 14.56x |
| Club Monaco | 3.34% | 13.62x |
| Joe's Jeans | 0.64% | 13.30x |
| Armani | 6.68% | 12.91x |
| American Apparel | 7.66% | 12.81x |
| Anthropologie | 3.52% | 12.56x |
| Columbia | 3.37% | 12.26x |
| Saint Laurent Paris | 1.95% | 11.82x |
Composition Percentage:
The overlap percentage between the Back to Bed audience and the Location attribute.
Index: A comparison of the Back to Bed audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Back to Bed audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 3.53% | 17.59x |
| Chicago Cluster | 18.55% | 13.72x |
| Illinois News | 3.53% | 5.03x |
| Wisconsin Local Research Cluster | 3.53% | 4.57x |
| Indiana Finance & Business Cluster | 2.23% | 4.52x |
| Legal Information Research Cluster | 1.48% | 4.22x |
| Pet Forums | 0.56% | 4.06x |
| Vaping | 0.37% | 3.68x |
| US Soccer | 0.37% | 3.42x |
| Food Cluster | 0.37% | 3.25x |
Composition Percentage:
The overlap percentage between the Back to Bed audience and the Content Affinity attribute.
Index: A comparison of the Back to Bed audience to the internet population.
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DEMOGRAPHICS
The Back to Bed audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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