Dstillery Audiences

BACK TO BED

Audience Size: 34.1 Thousand Devices

Explore the Back to Bed Audience

Below you'll find more information about the Back to Bed audience, broken down in different categories based on their digital and physical behaviors. These are 34.1 thousand unique devices whose actions qualify for the Back to Bed audience.

Dstillery Crafted Audiences

INTERESTS

The Back to Bed audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Back to Bed audience is Chicago Trip Planners.

Interest Composition Index
Chicago Trip Planners 16.75% 8.98x
Chicago Cubs Fans 10.47% 6.10x
Chicago Blackhawks Fans 8.90% 5.34x
Mens Fitness Publication Readers 2.62% 5.13x
Chicago Bears Fans 7.85% 4.75x
Men's Health Researchers 2.09% 3.95x
Home Design Enthusiasts 1.57% 3.84x
Northwestern Wildcats Fans 5.76% 3.59x
Exercise and Gym Researchers 2.62% 3.54x
Women's Fitness Enthusiasts 1.57% 3.42x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Interest attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Back to Bed audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Back to Bed audience is Topshop.

Location Composition Index
Topshop 0.50% 15.16x
Johnston and Murphy 0.69% 7.12x
Patagonia 1.29% 6.67x
Club Monaco 1.11% 6.51x
LL Bean 1.22% 6.25x
Armani 2.53% 6.01x
Charlotte Russe 1.39% 5.77x
Ann Taylor 2.68% 5.40x
Joe's Jeans 0.20% 5.13x
Bonobos 1.22% 4.82x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Location attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Back to Bed audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 18.85% 16.13x
Illinois News 4.19% 4.38x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 0.60% 3.76x
US Cycling 1.05% 3.71x
Fox News Content Consumers 1.05% 3.67x
Disease Cluster 0.51% 3.64x
Delaware Cluster 1.52% 3.62x
Indiana Finance & Business Cluster 1.57% 3.41x
Indiana News & Business Cluster 4.71% 3.22x
Custom T-Shirts 0.02% 3.21x
Composition Percentage: The overlap percentage between the Back to Bed audience and the Content Affinity attribute.
Index: A comparison of the Back to Bed audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Back to Bed audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male