Dstillery Audiences

BAJA FRESH

Audience Size: 272.7 Thousand Devices

Explore the Baja Fresh Audience

Below you'll find more information about the Baja Fresh audience, broken down in different categories based on their digital and physical behaviors. These are 272.7 thousand unique devices whose actions qualify for the Baja Fresh audience.

Dstillery Crafted Audiences

INTERESTS

The Baja Fresh audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baja Fresh audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 6.80% 4.12x
Oregon Ducks Fans 3.82% 3.95x
Oregon Trip Planners 5.08% 3.84x
California Skiers and Snowboarders 4.66% 3.46x
California Trip Planners 5.22% 3.25x
Los Angeles Trip Planners 5.57% 3.22x
Santa Monica Trip Planners 5.71% 3.03x
Men's Suit Shoppers 4.06% 2.91x
Tahoe Skiers and Snowboarders 3.78% 2.84x
Santa Cruz Trip Planners 4.27% 2.84x
Composition Percentage: The overlap percentage between the Baja Fresh audience and the Interest attribute.
Index: A comparison of the Baja Fresh audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baja Fresh audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baja Fresh audience is Lorna Jane.

Location Composition Index
Lorna Jane 3.52% 41.20x
Topshop 0.41% 18.45x
Joe's Jeans 1.38% 17.94x
Zara 6.63% 17.09x
Uniqlo 3.02% 15.72x
Michael Kors 5.23% 15.68x
Saint Laurent Paris 2.00% 15.07x
American Apparel 7.19% 14.10x
Madewell 3.93% 13.57x
REI 4.45% 13.44x
Composition Percentage: The overlap percentage between the Baja Fresh audience and the Location attribute.
Index: A comparison of the Baja Fresh audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baja Fresh audience is Oregon News.

Content Affinity Composition Index
Oregon News 5.78% 5.61x
Southern California Tourism 1.65% 5.49x
Pac 12 Sports 0.53% 4.11x
Los Angeles Tourism 2.98% 4.03x
Los Angeles News 5.54% 3.81x
Southern California Cluster 0.28% 3.77x
California Universities 1.33% 3.63x
Tahoe & Reno Tourism 0.67% 3.27x
Idaho Cluster 0.70% 3.13x
San Francisco Tourism 0.32% 2.91x
Composition Percentage: The overlap percentage between the Baja Fresh audience and the Content Affinity attribute.
Index: A comparison of the Baja Fresh audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baja Fresh audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male