Dstillery Audiences

BAJA FRESH

Audience Size: 19.3 Thousand Devices

Explore the Baja Fresh Audience

Below you'll find more information about the Baja Fresh audience, broken down in different categories based on their digital and physical behaviors. These are 19.3 thousand unique devices whose actions qualify for the Baja Fresh audience.

Dstillery Crafted Audiences

INTERESTS

The Baja Fresh audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baja Fresh audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 8.99% 11.02x
Oregon Trip Planners 11.64% 6.83x
Oregon County and Local Fair Visitors 13.23% 6.54x
Home Brewing Enthusiasts 2.65% 5.18x
San Diego Trip Planners 3.17% 4.22x
Santa Monica Trip Planners 3.17% 4.14x
Mood Lifters Researchers 4.76% 4.07x
San Francisco Activities Researchers 2.65% 4.02x
San Diego Events Researchers 2.65% 4.02x
Breast Cancer Fund Raisers 1.59% 4.00x
Composition Percentage: The overlap percentage between the Baja Fresh audience and the Interest attribute.
Index: A comparison of the Baja Fresh audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baja Fresh audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baja Fresh audience is REI.

Location Composition Index
REI 1.26% 14.24x
Lorna Jane 0.48% 13.52x
Calvin Klein 0.34% 13.12x
Abercrombie & Fitch 1.07% 11.92x
Columbia 0.77% 11.77x
Tommy Bahama 1.40% 10.58x
Brooks Brothers 1.07% 9.15x
Michael Kors 2.28% 8.47x
Mens Wearhouse 3.34% 8.20x
Madewell 1.07% 7.85x
Composition Percentage: The overlap percentage between the Baja Fresh audience and the Location attribute.
Index: A comparison of the Baja Fresh audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baja Fresh audience is Oregon News.

Content Affinity Composition Index
Oregon News 12.17% 15.12x
New Mexico News 2.65% 5.98x
Las Vegas Hotels 2.65% 5.40x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.06% 3.96x
Humor & Entertainment - Comic Culture 4.23% 3.92x
Assorted Topics (Conservative News, Politics, Viral Media) 1.19% 3.67x
Finance & Accounting Cluster 0.59% 3.67x
India Bollywood, Weddings & Gossip 1.48% 3.35x
Law School Research Cluster 0.11% 3.32x
Assorted Topics (Viral Media, Paid Traffic) 1.59% 3.29x
Composition Percentage: The overlap percentage between the Baja Fresh audience and the Content Affinity attribute.
Index: A comparison of the Baja Fresh audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baja Fresh audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female