Dstillery Audiences

BAJA FRESH

Audience Size: 15.9 Thousand Devices

Explore the Baja Fresh Audience

Below you'll find more information about the Baja Fresh audience, broken down in different categories based on their digital and physical behaviors. These are 15.9 thousand unique devices whose actions qualify for the Baja Fresh audience.

Dstillery Crafted Audiences

INTERESTS

The Baja Fresh audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baja Fresh audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 20.00% 17.05x
Oregon Trip Planners 27.20% 14.59x
Oregon County and Local Fair Visitors 28.80% 11.27x
Portland Trail Blazers Fans 17.60% 10.33x
Social Distancing Content Readers 5.60% 7.87x
Travel Book Readers 6.40% 7.14x
Montana and Idaho Trip Planners 12.00% 6.83x
Christmas Tree Shoppers 10.40% 6.77x
Washington Skiers and Snowboarders 12.00% 6.66x
Pantry Recipes Researchers 3.20% 5.93x
Composition Percentage: The overlap percentage between the Baja Fresh audience and the Interest attribute.
Index: A comparison of the Baja Fresh audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baja Fresh audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baja Fresh audience is REI.

Location Composition Index
REI 6.94% 18.71x
Columbia 3.03% 13.63x
Intermix 0.61% 9.87x
Patagonia 1.35% 9.59x
Charlotte Russe 1.28% 8.32x
Eddie Bauer 6.74% 8.19x
Urban Outfitters 4.45% 6.68x
Johnston and Murphy 0.64% 6.58x
American Apparel 2.16% 6.22x
Zara 1.68% 6.05x
Composition Percentage: The overlap percentage between the Baja Fresh audience and the Location attribute.
Index: A comparison of the Baja Fresh audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baja Fresh audience is Oregon News.

Content Affinity Composition Index
Oregon News 30.40% 20.27x
Dubai Travel 3.85% 5.81x
Pacific Northwest Information Research Cluster 4.80% 4.91x
Online Ticket Buyers 2.08% 4.36x
Crossword & Puzzle Players 1.39% 3.90x
Movie Reviews 2.40% 3.87x
Canadian Homes 2.40% 3.86x
San Francisco Bay Area Cluster 2.40% 3.85x
Car Enthusiasts 1.60% 3.79x
Build Your Own Computer Enthusiasts 3.20% 3.78x
Composition Percentage: The overlap percentage between the Baja Fresh audience and the Content Affinity attribute.
Index: A comparison of the Baja Fresh audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baja Fresh audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male