Dstillery Audiences

BAJA FRESH

Audience Size: 225.5 Thousand Devices

Explore the Baja Fresh Audience

Below you'll find more information about the Baja Fresh audience, broken down in different categories based on their digital and physical behaviors. These are 225.5 thousand unique devices whose actions qualify for the Baja Fresh audience.

Dstillery Crafted Audiences

INTERESTS

The Baja Fresh audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Baja Fresh audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 7.22% 4.49x
Los Angeles Trip Planners 6.02% 3.69x
California Skiers and Snowboarders 5.43% 3.66x
Oregon Ducks Fans 3.23% 3.34x
Oregon Trip Planners 4.64% 3.34x
Santa Monica Trip Planners 5.63% 3.31x
Los Angeles Activities Researchers 4.05% 3.26x
California Trip Planners 5.00% 3.23x
Symphony Music Enthusiasts 4.48% 3.20x
Santa Cruz Trip Planners 5.09% 3.18x
Composition Percentage: The overlap percentage between the Baja Fresh audience and the Interest attribute.
Index: A comparison of the Baja Fresh audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Baja Fresh audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Baja Fresh audience is Lorna Jane.

Location Composition Index
Lorna Jane 4.10% 50.23x
Joe's Jeans 1.24% 21.33x
Saint Laurent Paris 2.05% 19.41x
Zara 6.11% 19.37x
Michael Kors 4.91% 19.11x
Madewell 3.48% 16.99x
Supreme 0.44% 15.30x
Uniqlo 2.34% 15.13x
Abercrombie & Fitch 5.97% 14.30x
American Apparel 5.49% 14.28x
Composition Percentage: The overlap percentage between the Baja Fresh audience and the Location attribute.
Index: A comparison of the Baja Fresh audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Baja Fresh audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.24% 7.76x
Southern California Tourism 1.99% 6.77x
Pac 12 Sports 0.67% 5.18x
Oregon News 4.64% 5.17x
Los Angeles Tourism 3.11% 4.99x
Los Angeles News 5.47% 4.86x
Central California Cluster 1.20% 4.81x
Southern California Cluster 0.37% 4.72x
California Universities 1.57% 4.47x
San Francisco Tourism 0.43% 4.10x
Composition Percentage: The overlap percentage between the Baja Fresh audience and the Content Affinity attribute.
Index: A comparison of the Baja Fresh audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Baja Fresh audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male