Dstillery Audiences

BANANA REPUBLIC

Audience Size: 148.4 Thousand Devices

Explore the Banana Republic Audience

Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 148.4 thousand unique devices whose actions qualify for the Banana Republic audience.

Dstillery Crafted Audiences

INTERESTS

The Banana Republic audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banana Republic audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.15% 3.05x
Caribbean Trip Planners 3.34% 1.97x
Sightseeing Travelers 2.96% 1.87x
Colombia Trip Planners 3.71% 1.82x
Masters in Management Researchers 3.79% 1.81x
Readers of Belizean Content 3.71% 1.81x
Sunglasses Shoppers 6.37% 1.79x
Christmas Celebration Researchers 4.17% 1.78x
Major Airline Customers 3.03% 1.78x
Trendy Denim Shoppers 2.96% 1.76x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banana Republic audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banana Republic audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.14% 45.50x
Madewell 7.71% 44.90x
Club Monaco 2.02% 43.25x
Michael Kors 20.49% 41.76x
Hugo Boss 7.62% 39.37x
Gap 31.27% 39.10x
Ann Taylor 5.10% 38.72x
Levi Strauss 0.17% 38.58x
Zara 4.25% 37.58x
J. Crew 18.93% 37.46x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banana Republic audience is Spanish Health & Wellness.

Content Affinity Composition Index
Spanish Health & Wellness 0.26% 4.17x
Phone & Computer Game Downloaders 0.20% 3.83x
Caribbean Vacation 0.23% 3.62x
Mobile Industry Information 0.15% 3.54x
Home Furnishings 0.30% 3.51x
New Jersey Travel Location Cluster 0.61% 3.47x
Tahoe & Reno Tourism 0.53% 3.47x
Insurance Cluster 0.20% 3.28x
Apartment & Community Real Estate Researchers 0.03% 2.93x
Fashion Cluster 0.99% 2.93x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banana Republic audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female