Dstillery Audiences

BANANA REPUBLIC

Audience Size: 460.3 Thousand Devices

Explore the Banana Republic Audience

Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 460.3 thousand unique devices whose actions qualify for the Banana Republic audience.

Dstillery Crafted Audiences

INTERESTS

The Banana Republic audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banana Republic audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.15% 3.05x
Telemedicine Content Readers 1.21% 1.97x
Getaways Researchers 1.68% 1.95x
Last Minute Travelers 2.70% 1.88x
Burger Enthusiast 3.63% 1.84x
Caribbean Destination Reopening Researchers 1.80% 1.84x
Venture Capitalists 2.34% 1.80x
Luxury Boutique Hotel Researchers 2.97% 1.76x
Ballet Enthusiasts 2.46% 1.74x
Real Estate Decision Makers 2.58% 1.74x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banana Republic audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banana Republic audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.28% 17.92x
Madewell 9.06% 17.12x
Levi Strauss 0.16% 16.84x
Michael Kors 19.85% 15.66x
Club Monaco 1.93% 14.63x
J. Crew 17.87% 14.27x
Gap 29.22% 14.16x
Hugo Boss 6.95% 14.05x
Ann Taylor 4.86% 13.75x
White House Black Market 28.48% 13.52x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banana Republic audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.27% 6.63x
China Cluster 0.23% 4.64x
New York City Education & News Cluster 0.35% 4.43x
Comedy Content 0.08% 3.91x
Phone & Computer Game Downloaders 0.20% 3.83x
Accounting 0.12% 3.54x
Vermont Cluster 0.27% 3.48x
Central & South American News 0.16% 3.20x
Canadian Auto 0.08% 3.12x
Arabic News 0.08% 2.96x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banana Republic audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male