Explore the Banana Republic Audience
Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 230.5 thousand unique devices whose actions qualify for the Banana Republic audience.
INTERESTS
The Banana Republic audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banana Republic audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 3.72% | 2.71x |
| Executive Travelers | 2.38% | 2.52x |
| Venture Capitalists | 2.08% | 2.36x |
| Online Grocery Shoppers | 6.20% | 2.34x |
| Real Estate Decision Makers | 5.19% | 2.25x |
| Luxury Womens Brands Shoppers | 2.81% | 2.10x |
| Broadway Fans | 1.96% | 2.04x |
| SEO Specialists | 1.65% | 2.01x |
| Business News Readers | 1.58% | 2.00x |
| Investment Banking Professionals | 1.95% | 1.99x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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APPAREL RETAILERS
The Banana Republic audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banana Republic audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 6.03% | 57.26x |
| The North Face | 8.03% | 31.10x |
| Free People | 0.87% | 26.86x |
| Lululemon | 1.91% | 26.15x |
| J. Crew | 10.74% | 25.18x |
| Patagonia | 1.35% | 22.16x |
| Brooks Brothers | 10.06% | 21.75x |
| Michael Kors | 2.53% | 21.19x |
| Gymboree | 4.13% | 13.73x |
| LL Bean | 0.63% | 13.35x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banana Republic audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.43% | 4.76x |
| New York City Education & News Cluster | 2.02% | 4.49x |
| NYC Tourist Attractions | 2.56% | 4.44x |
| LGBTQ Advocacy | 1.48% | 3.35x |
| Hudson Valley New York Media | 0.79% | 3.28x |
| New York City Family & Activity Cluster | 1.27% | 2.82x |
| Cuba & Mexico Media | 0.17% | 2.80x |
| Art News & Products | 0.23% | 2.54x |
| Broadway Information | 0.61% | 2.50x |
| Marketing Professionals | 0.47% | 2.48x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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