Dstillery Audiences

BANANA REPUBLIC

Audience Size: 491.2 Thousand Devices

Explore the Banana Republic Audience

Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 491.2 thousand unique devices whose actions qualify for the Banana Republic audience.

Dstillery Crafted Audiences

INTERESTS

The Banana Republic audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banana Republic audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 3.10% 2.31x
Online Grocery Shoppers 5.29% 2.04x
Real Estate Decision Makers 4.29% 1.93x
Broadway Fans 1.85% 1.89x
Executive Travelers 1.88% 1.84x
Northeastern Voters 2.04% 1.83x
Luxury Womens Brands Shoppers 2.35% 1.82x
Venture Capitalists 1.65% 1.81x
SEO Specialists 1.61% 1.81x
Men's Shoe Shoppers 1.79% 1.81x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banana Republic audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banana Republic audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.66% 64.39x
Club Monaco 5.80% 64.04x
Armani 6.67% 50.36x
Calvin Klein 3.44% 48.97x
H&M 11.28% 46.44x
Zara 6.82% 41.45x
Abercrombie & Fitch 5.56% 41.30x
Free People 4.31% 38.48x
Uniqlo 3.01% 38.43x
Levi Strauss 2.71% 37.74x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banana Republic audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.32% 4.14x
New York City Education & News Cluster 1.50% 3.46x
NYC Tourist Attractions 2.02% 3.36x
Hudson Valley New York Media 0.69% 2.78x
Russia Cluster 0.14% 2.73x
Art News & Products 0.23% 2.65x
Pacific Northwest Information Research Cluster 1.22% 2.60x
Institutional Investing 0.13% 2.59x
Vermont Cluster 0.34% 2.38x
LGBTQ Advocacy 1.02% 2.35x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banana Republic audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male