Explore the Banana Republic Audience
Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Banana Republic audience.
INTERESTS
The Banana Republic audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banana Republic audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.78% | 2.62x |
| Ballet Enthusiasts | 4.55% | 2.30x |
| New York Trip Planners | 4.24% | 2.23x |
| Online Grocery Shoppers | 4.66% | 2.20x |
| Real Estate Decision Makers | 3.59% | 2.11x |
| United Arab Emirates Trip Planners | 3.52% | 2.03x |
| Men's Shoe Shoppers | 3.71% | 2.03x |
| Home Interior Design Enthusiasts | 3.49% | 1.96x |
| E-cycling Enthusiasts | 4.10% | 1.96x |
| New York Rangers Fans | 3.60% | 1.88x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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APPAREL RETAILERS
The Banana Republic audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banana Republic audience is Topshop.
| Location | Composition | Index |
| Topshop | 2.07% | 29.21x |
| Michael Kors | 26.89% | 25.45x |
| Zara | 11.31% | 24.69x |
| Madewell | 10.36% | 24.44x |
| Lorna Jane | 2.18% | 24.07x |
| Club Monaco | 5.28% | 23.87x |
| Everlane | 0.52% | 23.68x |
| Kate Spade | 12.82% | 23.08x |
| Coach | 22.57% | 22.85x |
| Ann Taylor | 9.15% | 22.51x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banana Republic audience is Computer Printers.
| Content Affinity | Composition | Index |
| Computer Printers | 0.07% | 6.09x |
| Franco-African Cluster | 0.04% | 4.78x |
| Paper & Packaging | 0.05% | 4.28x |
| Mining & Natural Resources | 0.03% | 4.00x |
| Vietnam Cluster | 0.08% | 3.69x |
| NYC Tourist Attractions | 1.75% | 3.65x |
| Institutional Investing | 0.19% | 3.65x |
| Marketing Professionals | 0.43% | 3.48x |
| France Online Music & Quiz Content Cluster | 0.07% | 3.47x |
| New York City Real Estate Research Cluster | 1.37% | 3.30x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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DEMOGRAPHICS
The Banana Republic audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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