Dstillery Audiences

BANANA REPUBLIC

Audience Size: 50.3 Thousand Devices

Explore the Banana Republic Audience

Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 50.3 thousand unique devices whose actions qualify for the Banana Republic audience.

Dstillery Crafted Audiences

INTERESTS

The Banana Republic audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banana Republic audience is Costco Deal Blog Readers.

Interest Composition Index
Costco Deal Blog Readers 1.16% 4.49x
Family Adventures Travelers 0.79% 4.28x
Beard Care Researchers 1.28% 3.99x
Luxury Hotel Guests 1.16% 3.81x
Boston Trip Planners 4.09% 3.76x
Gourmet Food & Wine Researchers 1.12% 3.55x
Mens Business Clothes Shoppers 1.16% 3.24x
Cooking Show Fans 1.12% 3.17x
T-Mobile Customers 0.15% 3.05x
Food Safety Decision Makers 1.49% 2.87x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banana Republic audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banana Republic audience is Kate Spade.

Location Composition Index
Kate Spade 4.90% 100.36x
Hugo Boss 8.88% 82.26x
The North Face 4.83% 81.16x
Ralph Lauren 5.09% 72.36x
Gap 13.96% 71.56x
Levi Strauss 8.03% 69.89x
Michael Kors 14.71% 69.73x
Calvin Klein 1.99% 69.36x
Madewell 7.76% 67.67x
Free People 5.85% 66.76x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banana Republic audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 2.60% 5.46x
Personal Investment & Advisor Researchers 0.26% 5.35x
Health Issues Cluster 2.23% 4.13x
Assorted Topics (Car News, Animals, Viral Media) 0.17% 3.86x
Phone & Computer Game Downloaders 0.20% 3.83x
Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) 1.12% 3.48x
San Francisco Bay Area Cluster 0.77% 3.44x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 1.28% 3.42x
Boston Cluster 5.58% 3.17x
Spain News - Madrid & Seville 0.74% 3.13x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banana Republic audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male