Dstillery Audiences

BANANA REPUBLIC

Audience Size: 990.6 Thousand Devices

Explore the Banana Republic Audience

Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 990.6 thousand unique devices whose actions qualify for the Banana Republic audience.

Dstillery Crafted Audiences

INTERESTS

The Banana Republic audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banana Republic audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.15% 3.05x
New York City Events Researchers 3.41% 2.77x
United Nations Donors 2.57% 2.22x
New York Trip Planners 3.18% 2.11x
Ballet Enthusiasts 2.80% 2.10x
Brooklyn Nets Fans 3.33% 2.07x
Legal News Readers 3.10% 2.07x
United Arab Emirates Trip Planners 2.57% 1.98x
Readers of Tamil Content 3.56% 1.93x
Mid-Prestige Luxury Sedan Auto Intenders 1.74% 1.92x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banana Republic audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banana Republic audience is Topshop.

Location Composition Index
Topshop 1.64% 31.85x
Michael Kors 25.95% 28.64x
Zara 10.84% 27.94x
Madewell 10.21% 27.91x
Everlane 0.46% 27.79x
Lorna Jane 1.90% 27.56x
Levi Strauss 0.15% 27.40x
Club Monaco 4.85% 26.82x
Kate Spade 12.23% 25.92x
Coach 20.35% 25.55x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banana Republic audience is Philanthropy - Nonprofits.

Content Affinity Composition Index
Philanthropy - Nonprofits 0.12% 5.87x
Poland Cluster 0.23% 5.31x
Canadian Auto 0.23% 5.28x
College Greek Life 0.15% 4.93x
Lacrosse College Athletics 0.15% 3.91x
Mining & Natural Resources 0.03% 3.76x
Writing Resources 0.15% 3.73x
Canada Travel & Tourism 0.08% 3.72x
Perfume, Makeup & Cosmetics 0.23% 3.71x
Nepal News 0.04% 3.63x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banana Republic audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male