Dstillery Audiences

BANANA REPUBLIC

Audience Size: 191.9 Thousand Devices

Explore the Banana Republic Audience

Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 191.9 thousand unique devices whose actions qualify for the Banana Republic audience.

Dstillery Crafted Audiences

INTERESTS

The Banana Republic audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banana Republic audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.15% 3.05x
Restaurant Supply Shoppers 0.23% 1.95x
School Closings Updates Readers 1.53% 1.83x
Readers of South American Content 3.82% 1.81x
Sightseeing Travelers 3.64% 1.80x
United Arab Emirates Trip Planners 2.82% 1.79x
New York City Events Researchers 2.29% 1.77x
College Aspirants 4.23% 1.76x
Romance Movie and TV enthusiasts 3.88% 1.75x
Las Vegas Nightlife Researchers 4.00% 1.75x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banana Republic audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banana Republic audience is Madewell.

Location Composition Index
Madewell 7.12% 49.65x
Lorna Jane 1.56% 48.90x
Michael Kors 17.39% 45.98x
Club Monaco 1.65% 42.78x
Gap 24.54% 40.88x
J. Crew 15.51% 40.71x
Hugo Boss 6.19% 40.60x
Ann Taylor 3.98% 38.82x
Kate Spade 7.72% 37.80x
White House Black Market 24.44% 37.79x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banana Republic audience is Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science).

Content Affinity Composition Index
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.24% 4.44x
Quotes & Inspiration 0.88% 4.18x
Child Development 0.24% 3.98x
Phone & Computer Game Downloaders 0.20% 3.83x
New Jersey Travel Location Cluster 0.71% 3.56x
India Cluster 0.35% 3.48x
Furniture & Home Improvement 0.18% 3.22x
Mortgages & Insurance 0.12% 3.20x
Online Games for Kids 0.24% 3.06x
Motorcycle Racing Researchers 0.18% 3.01x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banana Republic audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male