Explore the Banana Republic Audience
Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 411.9 thousand unique devices whose actions qualify for the Banana Republic audience.
INTERESTS
The Banana Republic audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banana Republic audience is Social Distancing Content Readers.
| Interest | Composition | Index |
| Social Distancing Content Readers | 0.21% | 3.88x |
| Burger Enthusiast | 0.60% | 3.35x |
| T-Mobile Customers | 0.15% | 3.05x |
| Major Airline Customers | 4.53% | 2.57x |
| Real Estate Decision Makers | 3.82% | 2.45x |
| New York City Events Researchers | 2.82% | 2.44x |
| Hulu Users | 0.32% | 2.32x |
| United Arab Emirates Trip Planners | 3.02% | 2.31x |
| Last Minute Travelers | 3.62% | 2.24x |
| Men's Shoe Shoppers | 3.32% | 2.22x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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APPAREL RETAILERS
The Banana Republic audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banana Republic audience is Madewell.
| Location | Composition | Index |
| Madewell | 9.93% | 37.54x |
| Michael Kors | 22.41% | 37.47x |
| Levi Strauss | 0.12% | 37.18x |
| Topshop | 0.90% | 35.86x |
| Zara | 9.08% | 35.79x |
| Everlane | 0.33% | 35.21x |
| Lorna Jane | 1.44% | 34.21x |
| Club Monaco | 3.67% | 33.34x |
| J. Crew | 19.36% | 32.51x |
| Gap | 32.34% | 32.47x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banana Republic audience is Perfume, Makeup & Cosmetics.
| Content Affinity | Composition | Index |
| Perfume, Makeup & Cosmetics | 0.30% | 5.06x |
| Phone & Computer Game Downloaders | 0.30% | 5.05x |
| New Jersey Travel Location Cluster | 1.61% | 4.96x |
| International Travel | 0.60% | 4.60x |
| College Sports | 0.30% | 4.49x |
| Vegans & Animal Welfare | 0.40% | 4.46x |
| Mobile Phone Networks | 0.40% | 4.42x |
| Mining & Natural Resources | 0.03% | 3.76x |
| New York City Education & News Cluster | 0.50% | 3.69x |
| Canadian Healthcare | 0.15% | 3.56x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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DEMOGRAPHICS
The Banana Republic audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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