Dstillery Audiences

BANANA REPUBLIC

Audience Size: 230.5 Thousand Devices

Explore the Banana Republic Audience

Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 230.5 thousand unique devices whose actions qualify for the Banana Republic audience.

Dstillery Crafted Audiences

INTERESTS

The Banana Republic audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banana Republic audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 3.72% 2.71x
Executive Travelers 2.38% 2.52x
Venture Capitalists 2.08% 2.36x
Online Grocery Shoppers 6.20% 2.34x
Real Estate Decision Makers 5.19% 2.25x
Luxury Womens Brands Shoppers 2.81% 2.10x
Broadway Fans 1.96% 2.04x
SEO Specialists 1.65% 2.01x
Business News Readers 1.58% 2.00x
Investment Banking Professionals 1.95% 1.99x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banana Republic audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banana Republic audience is Club Monaco.

Location Composition Index
Club Monaco 6.03% 57.26x
The North Face 8.03% 31.10x
Free People 0.87% 26.86x
Lululemon 1.91% 26.15x
J. Crew 10.74% 25.18x
Patagonia 1.35% 22.16x
Brooks Brothers 10.06% 21.75x
Michael Kors 2.53% 21.19x
Gymboree 4.13% 13.73x
LL Bean 0.63% 13.35x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banana Republic audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.43% 4.76x
New York City Education & News Cluster 2.02% 4.49x
NYC Tourist Attractions 2.56% 4.44x
LGBTQ Advocacy 1.48% 3.35x
Hudson Valley New York Media 0.79% 3.28x
New York City Family & Activity Cluster 1.27% 2.82x
Cuba & Mexico Media 0.17% 2.80x
Art News & Products 0.23% 2.54x
Broadway Information 0.61% 2.50x
Marketing Professionals 0.47% 2.48x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.