Dstillery Audiences

BANANA REPUBLIC

Audience Size: 1.1 Million Devices

Explore the Banana Republic Audience

Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Banana Republic audience.

Dstillery Crafted Audiences

INTERESTS

The Banana Republic audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banana Republic audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.01% 4.20x
New York City Events Researchers 4.07% 1.98x
Online Grocery Shoppers 4.35% 1.85x
Ballet Enthusiasts 3.74% 1.84x
New York Trip Planners 4.25% 1.78x
Real Estate Decision Makers 3.57% 1.76x
Restaurant Menu Researchers 2.86% 1.65x
Luxury Womens Brands Shoppers 2.54% 1.63x
Broadway Fans 3.20% 1.62x
Miami Trip Planners 3.30% 1.58x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banana Republic audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banana Republic audience is Topshop.

Location Composition Index
Topshop 2.14% 36.06x
Everlane 0.56% 29.83x
Michael Kors 19.19% 29.50x
Zara 11.57% 28.05x
Madewell 11.12% 27.03x
Levi Strauss 7.49% 26.80x
Calvin Klein 2.58% 26.73x
Gap 34.51% 26.66x
J. Crew 18.36% 26.22x
Club Monaco 4.89% 26.20x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banana Republic audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 17.11x
Quebec Hunting & Outdoors Cluster 0.01% 14.80x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 6.31x
Canadian Construction & Renovation Research Cluster 0.02% 6.27x
Fashion & Cosmetics 0.02% 5.89x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.37x
Local & Travel England - North Midlands 0.01% 4.76x
Saskatchewan Media & Retail Cluster 0.01% 4.74x
Flags & Trump 0.02% 2.91x
Home Office Products 0.06% 2.65x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banana Republic audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male