Explore the Banana Republic Audience
Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Banana Republic audience.
INTERESTS
The Banana Republic audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banana Republic audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.01% | 4.20x |
| New York City Events Researchers | 4.07% | 1.98x |
| Online Grocery Shoppers | 4.35% | 1.85x |
| Ballet Enthusiasts | 3.74% | 1.84x |
| New York Trip Planners | 4.25% | 1.78x |
| Real Estate Decision Makers | 3.57% | 1.76x |
| Restaurant Menu Researchers | 2.86% | 1.65x |
| Luxury Womens Brands Shoppers | 2.54% | 1.63x |
| Broadway Fans | 3.20% | 1.62x |
| Miami Trip Planners | 3.30% | 1.58x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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APPAREL RETAILERS
The Banana Republic audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banana Republic audience is Topshop.
| Location | Composition | Index |
| Topshop | 2.14% | 36.06x |
| Everlane | 0.56% | 29.83x |
| Michael Kors | 19.19% | 29.50x |
| Zara | 11.57% | 28.05x |
| Madewell | 11.12% | 27.03x |
| Levi Strauss | 7.49% | 26.80x |
| Calvin Klein | 2.58% | 26.73x |
| Gap | 34.51% | 26.66x |
| J. Crew | 18.36% | 26.22x |
| Club Monaco | 4.89% | 26.20x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banana Republic audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.02% | 17.11x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 14.80x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 6.31x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 6.27x |
| Fashion & Cosmetics | 0.02% | 5.89x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 5.37x |
| Local & Travel England - North Midlands | 0.01% | 4.76x |
| Saskatchewan Media & Retail Cluster | 0.01% | 4.74x |
| Flags & Trump | 0.02% | 2.91x |
| Home Office Products | 0.06% | 2.65x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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DEMOGRAPHICS
The Banana Republic audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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