Dstillery Audiences

BANANA REPUBLIC

Audience Size: 107.5 Thousand Devices

Explore the Banana Republic Audience

Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 107.5 thousand unique devices whose actions qualify for the Banana Republic audience.

Dstillery Crafted Audiences

INTERESTS

The Banana Republic audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banana Republic audience is Home Coffee Makers.

Interest Composition Index
Home Coffee Makers 1.91% 4.01x
Restaurant Supply Shoppers 0.29% 3.36x
Beach House Second Home Owners 0.88% 3.23x
Luxury Athletic Footwear Shoppers 1.03% 3.22x
Luxury Fitness Shoppers 1.03% 3.22x
Mens Business Clothes Shoppers 0.88% 3.22x
T-Mobile Customers 0.15% 3.05x
Ballet Enthusiasts 3.81% 3.03x
New York City Events Researchers 2.79% 2.99x
Orlando Activities Researchers 0.29% 2.90x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banana Republic audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banana Republic audience is Michael Kors.

Location Composition Index
Michael Kors 19.48% 64.38x
Kate Spade 7.46% 59.85x
Madewell 7.63% 56.85x
Gap 23.11% 56.42x
Coach 10.88% 51.04x
Ann Taylor 4.67% 49.15x
J. Crew 14.57% 48.77x
White House Black Market 21.54% 47.08x
Tommy Bahama 5.71% 46.53x
Hugo Boss 7.19% 45.65x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banana Republic audience is Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance).

Content Affinity Composition Index
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.44% 5.66x
Personal Investment & Advisor Researchers 0.26% 5.35x
Data Analysis & Scripting 0.59% 4.61x
Assorted Topics (Car News, Animals, Viral Media) 0.17% 3.86x
Tennis, Golf & Boxing 0.16% 3.84x
Phone & Computer Game Downloaders 0.20% 3.83x
Science Education & Resources 0.34% 3.79x
Space & National Security 0.59% 3.64x
Travel, Food, Fashion & Fitness 0.21% 3.56x
Garden Power Equipment 0.34% 3.53x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banana Republic audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male