Explore the Banana Republic Audience
Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 84.6 thousand unique devices whose actions qualify for the Banana Republic audience.
INTERESTS
The Banana Republic audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banana Republic audience is Restaurant Researchers.
| Interest | Composition | Index |
| Restaurant Researchers | 4.18% | 3.38x |
| T-Mobile Customers | 0.15% | 3.05x |
| Work Comes First Travelers | 3.93% | 2.82x |
| Web Design Researchers | 4.18% | 2.71x |
| Luxury Retail Researchers | 2.95% | 2.53x |
| Boston Trip Planners | 3.19% | 2.49x |
| Northeastern Voters | 4.67% | 2.49x |
| Men's Clothing Shoppers | 3.44% | 2.48x |
| Freelancers | 3.69% | 2.47x |
| United Arab Emirates Trip Planners | 3.69% | 2.47x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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APPAREL RETAILERS
The Banana Republic audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banana Republic audience is Madewell.
| Location | Composition | Index |
| Madewell | 8.49% | 48.48x |
| Lorna Jane | 0.97% | 41.42x |
| Ann Taylor | 5.66% | 41.03x |
| Michael Kors | 20.69% | 40.78x |
| Club Monaco | 1.95% | 40.53x |
| Hugo Boss | 7.58% | 39.89x |
| Gap | 29.98% | 38.74x |
| Topshop | 0.26% | 38.73x |
| J. Crew | 18.89% | 37.80x |
| Free People | 6.13% | 36.74x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banana Republic audience is New Jersey Travel Location Cluster.
| Content Affinity | Composition | Index |
| New Jersey Travel Location Cluster | 1.72% | 8.50x |
| Magic & Games | 1.47% | 4.62x |
| Graphic Design | 1.47% | 4.08x |
| Phone & Computer Game Downloaders | 0.20% | 3.83x |
| Local Events & Travel Guide | 1.72% | 3.75x |
| Video Content Sites | 0.39% | 3.72x |
| Ohio Universities | 0.98% | 3.56x |
| Back & Spine | 0.49% | 3.54x |
| Medical Diagnostics | 0.48% | 3.49x |
| Sports Apparel | 0.77% | 3.37x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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DEMOGRAPHICS
The Banana Republic audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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