Dstillery Audiences

BANANA REPUBLIC

Audience Size: 1.5 Million Devices

Explore the Banana Republic Audience

Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Banana Republic audience.

Dstillery Crafted Audiences

INTERESTS

The Banana Republic audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banana Republic audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 4.51% 1.95x
New York City Events Researchers 4.14% 1.91x
Online Grocery Shoppers 4.51% 1.89x
New York Trip Planners 4.20% 1.85x
Real Estate Decision Makers 4.23% 1.82x
United Arab Emirates Trip Planners 3.60% 1.75x
Readers of South American Content 3.53% 1.75x
Colombia Trip Planners 3.56% 1.73x
Burger Enthusiast 0.04% 1.72x
Sightseeing Travelers 3.85% 1.70x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banana Republic audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banana Republic audience is Topshop.

Location Composition Index
Topshop 2.38% 28.88x
Michael Kors 27.47% 23.83x
Club Monaco 5.55% 23.15x
Zara 11.58% 22.95x
Madewell 10.98% 22.94x
Saint Laurent Paris 3.89% 22.36x
Lorna Jane 2.38% 22.22x
Supreme 0.49% 22.20x
Coach 24.19% 21.94x
Kate Spade 13.41% 21.68x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banana Republic audience is French Education.

Content Affinity Composition Index
French Education 0.02% 3.93x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 3.51x
Philanthropy - Nonprofits 0.10% 3.45x
Bulgaria Cluster 0.02% 3.26x
New York City Education & News Cluster 1.13% 3.25x
NYC Tourist Attractions 1.64% 3.14x
Paper & Packaging 0.04% 2.94x
Higher-End Fashion Brands 0.08% 2.89x
Romanian News 0.03% 2.84x
Vietnam Cluster 0.08% 2.79x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banana Republic audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male