Explore the Banana Republic Audience
Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 990.6 thousand unique devices whose actions qualify for the Banana Republic audience.
INTERESTS
The Banana Republic audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banana Republic audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.15% | 3.05x |
| New York City Events Researchers | 3.41% | 2.77x |
| United Nations Donors | 2.57% | 2.22x |
| New York Trip Planners | 3.18% | 2.11x |
| Ballet Enthusiasts | 2.80% | 2.10x |
| Brooklyn Nets Fans | 3.33% | 2.07x |
| Legal News Readers | 3.10% | 2.07x |
| United Arab Emirates Trip Planners | 2.57% | 1.98x |
| Readers of Tamil Content | 3.56% | 1.93x |
| Mid-Prestige Luxury Sedan Auto Intenders | 1.74% | 1.92x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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APPAREL RETAILERS
The Banana Republic audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banana Republic audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.64% | 31.85x |
| Michael Kors | 25.95% | 28.64x |
| Zara | 10.84% | 27.94x |
| Madewell | 10.21% | 27.91x |
| Everlane | 0.46% | 27.79x |
| Lorna Jane | 1.90% | 27.56x |
| Levi Strauss | 0.15% | 27.40x |
| Club Monaco | 4.85% | 26.82x |
| Kate Spade | 12.23% | 25.92x |
| Coach | 20.35% | 25.55x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banana Republic audience is Philanthropy - Nonprofits.
| Content Affinity | Composition | Index |
| Philanthropy - Nonprofits | 0.12% | 5.87x |
| Poland Cluster | 0.23% | 5.31x |
| Canadian Auto | 0.23% | 5.28x |
| College Greek Life | 0.15% | 4.93x |
| Lacrosse College Athletics | 0.15% | 3.91x |
| Mining & Natural Resources | 0.03% | 3.76x |
| Writing Resources | 0.15% | 3.73x |
| Canada Travel & Tourism | 0.08% | 3.72x |
| Perfume, Makeup & Cosmetics | 0.23% | 3.71x |
| Nepal News | 0.04% | 3.63x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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DEMOGRAPHICS
The Banana Republic audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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