Dstillery Audiences

BANANA REPUBLIC

Audience Size: 84.6 Thousand Devices

Explore the Banana Republic Audience

Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 84.6 thousand unique devices whose actions qualify for the Banana Republic audience.

Dstillery Crafted Audiences

INTERESTS

The Banana Republic audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banana Republic audience is Restaurant Researchers.

Interest Composition Index
Restaurant Researchers 4.18% 3.38x
T-Mobile Customers 0.15% 3.05x
Work Comes First Travelers 3.93% 2.82x
Web Design Researchers 4.18% 2.71x
Luxury Retail Researchers 2.95% 2.53x
Boston Trip Planners 3.19% 2.49x
Northeastern Voters 4.67% 2.49x
Men's Clothing Shoppers 3.44% 2.48x
Freelancers 3.69% 2.47x
United Arab Emirates Trip Planners 3.69% 2.47x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banana Republic audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banana Republic audience is Madewell.

Location Composition Index
Madewell 8.49% 48.48x
Lorna Jane 0.97% 41.42x
Ann Taylor 5.66% 41.03x
Michael Kors 20.69% 40.78x
Club Monaco 1.95% 40.53x
Hugo Boss 7.58% 39.89x
Gap 29.98% 38.74x
Topshop 0.26% 38.73x
J. Crew 18.89% 37.80x
Free People 6.13% 36.74x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banana Republic audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 1.72% 8.50x
Magic & Games 1.47% 4.62x
Graphic Design 1.47% 4.08x
Phone & Computer Game Downloaders 0.20% 3.83x
Local Events & Travel Guide 1.72% 3.75x
Video Content Sites 0.39% 3.72x
Ohio Universities 0.98% 3.56x
Back & Spine 0.49% 3.54x
Medical Diagnostics 0.48% 3.49x
Sports Apparel 0.77% 3.37x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banana Republic audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male