Explore the Banana Republic Audience
Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 50.3 thousand unique devices whose actions qualify for the Banana Republic audience.
INTERESTS
The Banana Republic audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banana Republic audience is Costco Deal Blog Readers.
| Interest | Composition | Index |
| Costco Deal Blog Readers | 1.16% | 4.49x |
| Family Adventures Travelers | 0.79% | 4.28x |
| Beard Care Researchers | 1.28% | 3.99x |
| Luxury Hotel Guests | 1.16% | 3.81x |
| Boston Trip Planners | 4.09% | 3.76x |
| Gourmet Food & Wine Researchers | 1.12% | 3.55x |
| Mens Business Clothes Shoppers | 1.16% | 3.24x |
| Cooking Show Fans | 1.12% | 3.17x |
| T-Mobile Customers | 0.15% | 3.05x |
| Food Safety Decision Makers | 1.49% | 2.87x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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APPAREL RETAILERS
The Banana Republic audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banana Republic audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 4.90% | 100.36x |
| Hugo Boss | 8.88% | 82.26x |
| The North Face | 4.83% | 81.16x |
| Ralph Lauren | 5.09% | 72.36x |
| Gap | 13.96% | 71.56x |
| Levi Strauss | 8.03% | 69.89x |
| Michael Kors | 14.71% | 69.73x |
| Calvin Klein | 1.99% | 69.36x |
| Madewell | 7.76% | 67.67x |
| Free People | 5.85% | 66.76x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banana Republic audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 2.60% | 5.46x |
| Personal Investment & Advisor Researchers | 0.26% | 5.35x |
| Health Issues Cluster | 2.23% | 4.13x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.17% | 3.86x |
| Phone & Computer Game Downloaders | 0.20% | 3.83x |
| Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) | 1.12% | 3.48x |
| San Francisco Bay Area Cluster | 0.77% | 3.44x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 1.28% | 3.42x |
| Boston Cluster | 5.58% | 3.17x |
| Spain News - Madrid & Seville | 0.74% | 3.13x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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DEMOGRAPHICS
The Banana Republic audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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