Dstillery Audiences

BANANA REPUBLIC

Audience Size: 675.2 Thousand Devices

Explore the Banana Republic Audience

Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 675.2 thousand unique devices whose actions qualify for the Banana Republic audience.

Dstillery Crafted Audiences

INTERESTS

The Banana Republic audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banana Republic audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 4.16% 3.05x
New York City Events Researchers 4.19% 3.03x
New York Trip Planners 3.75% 2.69x
Online Grocery Shoppers 6.63% 2.40x
Venture Capitalists 3.18% 2.39x
Real Estate Decision Makers 6.43% 2.32x
Broadway Fans 2.54% 2.23x
Investment Banking Professionals 2.89% 2.20x
Men's Shoe Shoppers 2.96% 2.20x
Home Interior Design Enthusiasts 2.75% 2.16x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banana Republic audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banana Republic audience is Everlane.

Location Composition Index
Everlane 0.62% 56.40x
Club Monaco 5.81% 49.20x
Joe's Jeans 2.83% 48.84x
Calvin Klein 4.89% 42.90x
Armani 9.58% 36.55x
Free People 7.26% 34.11x
Zara 10.33% 32.90x
Uniqlo 4.78% 31.01x
H&M 15.11% 30.72x
Levi Strauss 4.09% 30.69x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banana Republic audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.78% 4.63x
New York City Education & News Cluster 2.11% 4.60x
NYC Tourist Attractions 2.75% 4.33x
Mysticism 0.05% 3.99x
Cosmetics Business 0.10% 3.33x
Hudson Valley New York Media 0.93% 3.31x
Turkey & Iran Cluster 0.06% 2.99x
Mobile Industry Information 0.22% 2.98x
LGBTQ Advocacy 1.33% 2.97x
Home Office Products 0.06% 2.93x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banana Republic audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male