Dstillery Audiences

BANANA REPUBLIC

Audience Size: 873.6 Thousand Devices

Explore the Banana Republic Audience

Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 873.6 thousand unique devices whose actions qualify for the Banana Republic audience.

Dstillery Crafted Audiences

INTERESTS

The Banana Republic audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banana Republic audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.01% 4.20x
New York City Events Researchers 4.50% 1.91x
Ballet Enthusiasts 4.53% 1.89x
Online Grocery Shoppers 4.45% 1.85x
New York Trip Planners 4.62% 1.76x
Real Estate Decision Makers 4.21% 1.75x
Home Interior Design Enthusiasts 3.41% 1.64x
New York Knicks Fans 3.14% 1.61x
Luxury Womens Brands Shoppers 2.84% 1.61x
Investment Banking Professionals 3.24% 1.60x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banana Republic audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banana Republic audience is Everlane.

Location Composition Index
Everlane 0.61% 30.62x
Topshop 1.45% 30.18x
Calvin Klein 3.75% 28.58x
Michael Kors 13.95% 26.12x
Zara 11.71% 25.96x
Club Monaco 5.18% 25.58x
Gap 32.40% 23.92x
Madewell 9.37% 23.55x
Levi Strauss 5.02% 23.40x
Free People 9.01% 23.09x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banana Republic audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 17.11x
Quebec Hunting & Outdoors Cluster 0.01% 14.80x
Golf & Boats 0.02% 9.49x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 9.17x
Home Décor, Furniture, & Decorating 0.02% 9.14x
Local & Travel England - North Midlands 0.03% 6.95x
Decoration & Fabric 0.02% 6.85x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 6.49x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 6.31x
Canadian Construction & Renovation Research Cluster 0.02% 6.27x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banana Republic audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male