Dstillery Audiences

BANANA REPUBLIC

Audience Size: 1.3 Million Devices

Explore the Banana Republic Audience

Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Banana Republic audience.

Dstillery Crafted Audiences

INTERESTS

The Banana Republic audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banana Republic audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.78% 2.62x
Ballet Enthusiasts 4.55% 2.30x
New York Trip Planners 4.24% 2.23x
Online Grocery Shoppers 4.66% 2.20x
Real Estate Decision Makers 3.59% 2.11x
United Arab Emirates Trip Planners 3.52% 2.03x
Men's Shoe Shoppers 3.71% 2.03x
Home Interior Design Enthusiasts 3.49% 1.96x
E-cycling Enthusiasts 4.10% 1.96x
New York Rangers Fans 3.60% 1.88x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banana Republic audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banana Republic audience is Topshop.

Location Composition Index
Topshop 2.07% 29.21x
Michael Kors 26.89% 25.45x
Zara 11.31% 24.69x
Madewell 10.36% 24.44x
Lorna Jane 2.18% 24.07x
Club Monaco 5.28% 23.87x
Everlane 0.52% 23.68x
Kate Spade 12.82% 23.08x
Coach 22.57% 22.85x
Ann Taylor 9.15% 22.51x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banana Republic audience is Computer Printers.

Content Affinity Composition Index
Computer Printers 0.07% 6.09x
Franco-African Cluster 0.04% 4.78x
Paper & Packaging 0.05% 4.28x
Mining & Natural Resources 0.03% 4.00x
Vietnam Cluster 0.08% 3.69x
NYC Tourist Attractions 1.75% 3.65x
Institutional Investing 0.19% 3.65x
Marketing Professionals 0.43% 3.48x
France Online Music & Quiz Content Cluster 0.07% 3.47x
New York City Real Estate Research Cluster 1.37% 3.30x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banana Republic audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male