Explore the Banana Republic Audience
Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 107.5 thousand unique devices whose actions qualify for the Banana Republic audience.
INTERESTS
The Banana Republic audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banana Republic audience is Home Coffee Makers.
| Interest | Composition | Index |
| Home Coffee Makers | 1.91% | 4.01x |
| Restaurant Supply Shoppers | 0.29% | 3.36x |
| Beach House Second Home Owners | 0.88% | 3.23x |
| Luxury Athletic Footwear Shoppers | 1.03% | 3.22x |
| Luxury Fitness Shoppers | 1.03% | 3.22x |
| Mens Business Clothes Shoppers | 0.88% | 3.22x |
| T-Mobile Customers | 0.15% | 3.05x |
| Ballet Enthusiasts | 3.81% | 3.03x |
| New York City Events Researchers | 2.79% | 2.99x |
| Orlando Activities Researchers | 0.29% | 2.90x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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APPAREL RETAILERS
The Banana Republic audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banana Republic audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 19.48% | 64.38x |
| Kate Spade | 7.46% | 59.85x |
| Madewell | 7.63% | 56.85x |
| Gap | 23.11% | 56.42x |
| Coach | 10.88% | 51.04x |
| Ann Taylor | 4.67% | 49.15x |
| J. Crew | 14.57% | 48.77x |
| White House Black Market | 21.54% | 47.08x |
| Tommy Bahama | 5.71% | 46.53x |
| Hugo Boss | 7.19% | 45.65x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banana Republic audience is Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance).
| Content Affinity | Composition | Index |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.44% | 5.66x |
| Personal Investment & Advisor Researchers | 0.26% | 5.35x |
| Data Analysis & Scripting | 0.59% | 4.61x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.17% | 3.86x |
| Tennis, Golf & Boxing | 0.16% | 3.84x |
| Phone & Computer Game Downloaders | 0.20% | 3.83x |
| Science Education & Resources | 0.34% | 3.79x |
| Space & National Security | 0.59% | 3.64x |
| Travel, Food, Fashion & Fitness | 0.21% | 3.56x |
| Garden Power Equipment | 0.34% | 3.53x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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DEMOGRAPHICS
The Banana Republic audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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