Explore the Banana Republic Audience
Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 360.2 thousand unique devices whose actions qualify for the Banana Republic audience.
INTERESTS
The Banana Republic audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banana Republic audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.15% | 3.05x |
| Modern Art Museum Researchers | 1.61% | 2.91x |
| School Closings Updates Readers | 1.23% | 2.88x |
| New York City Events Researchers | 2.00% | 2.63x |
| Readers of Tamil Content | 4.45% | 2.06x |
| Costa Rica Trip Planners | 2.00% | 2.06x |
| Online Investors | 2.58% | 2.03x |
| Yale University Fans | 2.00% | 2.01x |
| Executive Travelers | 0.84% | 1.97x |
| Business Communication Product Researchers | 2.84% | 1.94x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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APPAREL RETAILERS
The Banana Republic audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banana Republic audience is Madewell.
| Location | Composition | Index |
| Madewell | 10.38% | 14.18x |
| Lorna Jane | 2.35% | 13.92x |
| Levi Strauss | 0.14% | 13.76x |
| Michael Kors | 22.65% | 12.96x |
| Club Monaco | 2.19% | 12.83x |
| Ann Taylor | 6.04% | 12.18x |
| J. Crew | 19.64% | 12.13x |
| Hugo Boss | 7.78% | 11.63x |
| Gap | 31.22% | 11.48x |
| Zara | 4.60% | 11.41x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banana Republic audience is Brazil & Portugal News.
| Content Affinity | Composition | Index |
| Brazil & Portugal News | 0.19% | 5.52x |
| India Cluster | 0.45% | 4.08x |
| Korea Cluster | 0.19% | 3.87x |
| Phone & Computer Game Downloaders | 0.20% | 3.83x |
| Rhode Island Cluster | 0.97% | 3.67x |
| Philippines News | 0.52% | 3.44x |
| New York City Real Estate Research Cluster | 0.52% | 3.42x |
| Spanish Lifestyle & Health | 0.13% | 3.36x |
| People Search | 0.26% | 3.12x |
| Apartment & Community Real Estate Researchers | 0.03% | 2.93x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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DEMOGRAPHICS
The Banana Republic audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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