Dstillery Audiences

BANANA REPUBLIC

Audience Size: 360.2 Thousand Devices

Explore the Banana Republic Audience

Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 360.2 thousand unique devices whose actions qualify for the Banana Republic audience.

Dstillery Crafted Audiences

INTERESTS

The Banana Republic audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banana Republic audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.15% 3.05x
Modern Art Museum Researchers 1.61% 2.91x
School Closings Updates Readers 1.23% 2.88x
New York City Events Researchers 2.00% 2.63x
Readers of Tamil Content 4.45% 2.06x
Costa Rica Trip Planners 2.00% 2.06x
Online Investors 2.58% 2.03x
Yale University Fans 2.00% 2.01x
Executive Travelers 0.84% 1.97x
Business Communication Product Researchers 2.84% 1.94x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banana Republic audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banana Republic audience is Madewell.

Location Composition Index
Madewell 10.38% 14.18x
Lorna Jane 2.35% 13.92x
Levi Strauss 0.14% 13.76x
Michael Kors 22.65% 12.96x
Club Monaco 2.19% 12.83x
Ann Taylor 6.04% 12.18x
J. Crew 19.64% 12.13x
Hugo Boss 7.78% 11.63x
Gap 31.22% 11.48x
Zara 4.60% 11.41x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banana Republic audience is Brazil & Portugal News.

Content Affinity Composition Index
Brazil & Portugal News 0.19% 5.52x
India Cluster 0.45% 4.08x
Korea Cluster 0.19% 3.87x
Phone & Computer Game Downloaders 0.20% 3.83x
Rhode Island Cluster 0.97% 3.67x
Philippines News 0.52% 3.44x
New York City Real Estate Research Cluster 0.52% 3.42x
Spanish Lifestyle & Health 0.13% 3.36x
People Search 0.26% 3.12x
Apartment & Community Real Estate Researchers 0.03% 2.93x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banana Republic audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male