Explore the Banana Republic Audience
Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 148.4 thousand unique devices whose actions qualify for the Banana Republic audience.
INTERESTS
The Banana Republic audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banana Republic audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.15% | 3.05x |
| Caribbean Trip Planners | 3.34% | 1.97x |
| Sightseeing Travelers | 2.96% | 1.87x |
| Colombia Trip Planners | 3.71% | 1.82x |
| Masters in Management Researchers | 3.79% | 1.81x |
| Readers of Belizean Content | 3.71% | 1.81x |
| Sunglasses Shoppers | 6.37% | 1.79x |
| Christmas Celebration Researchers | 4.17% | 1.78x |
| Major Airline Customers | 3.03% | 1.78x |
| Trendy Denim Shoppers | 2.96% | 1.76x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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APPAREL RETAILERS
The Banana Republic audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banana Republic audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.14% | 45.50x |
| Madewell | 7.71% | 44.90x |
| Club Monaco | 2.02% | 43.25x |
| Michael Kors | 20.49% | 41.76x |
| Hugo Boss | 7.62% | 39.37x |
| Gap | 31.27% | 39.10x |
| Ann Taylor | 5.10% | 38.72x |
| Levi Strauss | 0.17% | 38.58x |
| Zara | 4.25% | 37.58x |
| J. Crew | 18.93% | 37.46x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banana Republic audience is Spanish Health & Wellness.
| Content Affinity | Composition | Index |
| Spanish Health & Wellness | 0.26% | 4.17x |
| Phone & Computer Game Downloaders | 0.20% | 3.83x |
| Caribbean Vacation | 0.23% | 3.62x |
| Mobile Industry Information | 0.15% | 3.54x |
| Home Furnishings | 0.30% | 3.51x |
| New Jersey Travel Location Cluster | 0.61% | 3.47x |
| Tahoe & Reno Tourism | 0.53% | 3.47x |
| Insurance Cluster | 0.20% | 3.28x |
| Apartment & Community Real Estate Researchers | 0.03% | 2.93x |
| Fashion Cluster | 0.99% | 2.93x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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DEMOGRAPHICS
The Banana Republic audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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