Dstillery Audiences

BANANA REPUBLIC

Audience Size: 722.7 Thousand Devices

Explore the Banana Republic Audience

Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 722.7 thousand unique devices whose actions qualify for the Banana Republic audience.

Dstillery Crafted Audiences

INTERESTS

The Banana Republic audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banana Republic audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.97% 3.42x
Ballet Enthusiasts 4.57% 3.18x
Online Grocery Shoppers 5.00% 3.09x
New York Trip Planners 4.63% 2.77x
Real Estate Decision Makers 4.92% 2.57x
Venture Capitalists 3.10% 2.56x
Men's Shoe Shoppers 3.87% 2.54x
Home Interior Design Enthusiasts 3.35% 2.50x
Broadway Fans 3.06% 2.47x
Mens Business Clothes Shoppers 3.11% 2.34x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banana Republic audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banana Republic audience is Everlane.

Location Composition Index
Everlane 0.73% 49.34x
Club Monaco 5.41% 41.62x
Calvin Klein 5.07% 40.01x
Joe's Jeans 2.70% 36.32x
Zara 12.94% 34.07x
Free People 9.52% 32.23x
Levi Strauss 4.82% 30.94x
Armani 12.47% 30.78x
Gap 33.25% 28.87x
Express 12.01% 28.72x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banana Republic audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.34% 4.90x
Institutional Investing 0.42% 4.79x
NYC Tourist Attractions 3.11% 4.25x
New York City Education & News Cluster 1.96% 3.96x
Meeting Planning & Hotels 0.15% 3.53x
Los Angeles Cluster 0.10% 3.52x
Hudson Valley New York Media 1.13% 3.46x
Mobile Industry Information 0.30% 3.40x
Canada Travel & Tourism 0.07% 3.33x
Marketing Professionals 0.82% 3.25x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banana Republic audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male