Dstillery Audiences

BANANA REPUBLIC

Audience Size: 78 Thousand Devices

Explore the Banana Republic Audience

Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 78 thousand unique devices whose actions qualify for the Banana Republic audience.

Dstillery Crafted Audiences

INTERESTS

The Banana Republic audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banana Republic audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.15% 3.05x
Real Estate Decision Makers 4.43% 2.69x
United Arab Emirates Trip Planners 3.73% 2.65x
Readers of Italian Content 3.83% 2.58x
Brooklyn Nets Fans 4.13% 2.56x
Venture Capitalists 3.63% 2.48x
Getaways Researchers 2.82% 2.47x
Ballet Enthusiasts 3.63% 2.45x
New York City Events Researchers 3.12% 2.42x
Telemedicine Content Readers 1.91% 2.36x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banana Republic audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banana Republic audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.19% 62.71x
Michael Kors 16.54% 60.13x
Club Monaco 1.57% 57.89x
Zara 4.25% 54.81x
Gap 29.06% 54.54x
Calvin Klein 0.52% 52.12x
Coach 12.63% 50.22x
Madewell 5.33% 49.64x
J. Crew 15.46% 48.18x
Kate Spade 8.09% 47.88x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banana Republic audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.11% 4.96x
Startup Investment 0.60% 4.84x
New Jersey Travel Location Cluster 1.41% 4.07x
Pre-Built Home Researchers 0.20% 3.92x
Electrical Engineering 0.20% 3.88x
Illinois 0.54% 3.86x
Phone & Computer Game Downloaders 0.20% 3.83x
Low Budget Shoppers 0.30% 3.69x
Brazil & Portugal News 0.20% 3.54x
Winter Sports & Gear 0.20% 3.52x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banana Republic audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male