Dstillery Audiences

BANANA REPUBLIC

Audience Size: 1.3 Million Devices

Explore the Banana Republic Audience

Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Banana Republic audience.

Dstillery Crafted Audiences

INTERESTS

The Banana Republic audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banana Republic audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.18% 1.77x
Ballet Enthusiasts 4.31% 1.77x
Online Grocery Shoppers 4.46% 1.76x
New York Trip Planners 4.32% 1.70x
Real Estate Decision Makers 3.95% 1.63x
Burger Enthusiast 0.98% 1.61x
Readers of Dominican Republic Content 2.81% 1.57x
Restaurant Menu Researchers 3.14% 1.56x
Last Minute Travelers 3.51% 1.49x
Las Vegas Nightlife Researchers 4.08% 1.48x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banana Republic audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banana Republic audience is Topshop.

Location Composition Index
Topshop 2.68% 31.99x
Michael Kors 22.95% 26.57x
Zara 11.12% 25.62x
Everlane 0.53% 24.32x
Kate Spade 11.56% 23.65x
Madewell 10.18% 23.64x
Levi Strauss 7.51% 23.58x
Calvin Klein 2.02% 23.54x
Coach 24.01% 23.28x
Abercrombie & Fitch 13.24% 23.20x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banana Republic audience is Vietnam Cluster.

Content Affinity Composition Index
Vietnam Cluster 0.09% 3.17x
France Online Music & Quiz Content Cluster 0.06% 3.00x
Flags & Trump 0.02% 2.91x
NYC Tourist Attractions 1.82% 2.78x
New York City Education & News Cluster 1.09% 2.67x
Mexico Travel 0.06% 2.59x
Virginia Athletics 0.08% 2.58x
New York City Real Estate Research Cluster 1.35% 2.48x
Serbia & Albania Cluster 0.05% 2.29x
Higher-End Fashion Brands 0.10% 2.24x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banana Republic audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male