Dstillery Audiences

BANANA REPUBLIC

Audience Size: 1.5 Million Devices

Explore the Banana Republic Audience

Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Banana Republic audience.

Dstillery Crafted Audiences

INTERESTS

The Banana Republic audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banana Republic audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 4.64% 2.39x
New York City Events Researchers 4.32% 2.39x
Online Grocery Shoppers 4.99% 2.31x
Burger Enthusiast 2.73% 2.12x
Real Estate Decision Makers 4.08% 2.10x
New York Trip Planners 3.86% 1.98x
Men's Shoe Shoppers 3.58% 1.93x
Venture Capitalists 3.37% 1.92x
United Arab Emirates Trip Planners 3.27% 1.89x
Luxury Womens Brands Shoppers 3.60% 1.88x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banana Republic audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banana Republic audience is Topshop.

Location Composition Index
Topshop 2.60% 30.20x
Michael Kors 25.72% 24.10x
Zara 11.14% 23.41x
Saint Laurent Paris 3.67% 22.27x
Madewell 10.21% 22.24x
Coach 24.63% 22.20x
Calvin Klein 1.86% 21.95x
Club Monaco 5.35% 21.84x
Supreme 0.50% 21.82x
Kate Spade 12.73% 21.76x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banana Republic audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.87% 3.61x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 3.46x
Winnipeg Canada News 0.04% 3.29x
New York City Real Estate Research Cluster 1.30% 3.26x
Hudson Valley New York Media 1.27% 3.22x
Italy Cluster 0.04% 3.13x
Real Estate Cluster 0.17% 3.13x
French Education 0.02% 3.10x
New York City Education & News Cluster 1.09% 3.09x
Cars, Travel & Food 0.04% 2.97x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banana Republic audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male