Explore the Banana Republic Audience
Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 722.7 thousand unique devices whose actions qualify for the Banana Republic audience.
INTERESTS
The Banana Republic audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banana Republic audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.97% | 3.42x |
| Ballet Enthusiasts | 4.57% | 3.18x |
| Online Grocery Shoppers | 5.00% | 3.09x |
| New York Trip Planners | 4.63% | 2.77x |
| Real Estate Decision Makers | 4.92% | 2.57x |
| Venture Capitalists | 3.10% | 2.56x |
| Men's Shoe Shoppers | 3.87% | 2.54x |
| Home Interior Design Enthusiasts | 3.35% | 2.50x |
| Broadway Fans | 3.06% | 2.47x |
| Mens Business Clothes Shoppers | 3.11% | 2.34x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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APPAREL RETAILERS
The Banana Republic audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banana Republic audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.73% | 49.34x |
| Club Monaco | 5.41% | 41.62x |
| Calvin Klein | 5.07% | 40.01x |
| Joe's Jeans | 2.70% | 36.32x |
| Zara | 12.94% | 34.07x |
| Free People | 9.52% | 32.23x |
| Levi Strauss | 4.82% | 30.94x |
| Armani | 12.47% | 30.78x |
| Gap | 33.25% | 28.87x |
| Express | 12.01% | 28.72x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banana Republic audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 2.34% | 4.90x |
| Institutional Investing | 0.42% | 4.79x |
| NYC Tourist Attractions | 3.11% | 4.25x |
| New York City Education & News Cluster | 1.96% | 3.96x |
| Meeting Planning & Hotels | 0.15% | 3.53x |
| Los Angeles Cluster | 0.10% | 3.52x |
| Hudson Valley New York Media | 1.13% | 3.46x |
| Mobile Industry Information | 0.30% | 3.40x |
| Canada Travel & Tourism | 0.07% | 3.33x |
| Marketing Professionals | 0.82% | 3.25x |
Composition Percentage:
The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
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DEMOGRAPHICS
The Banana Republic audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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