Dstillery Audiences

BANANA REPUBLIC

Audience Size: 411.9 Thousand Devices

Explore the Banana Republic Audience

Below you'll find more information about the Banana Republic audience, broken down in different categories based on their digital and physical behaviors. These are 411.9 thousand unique devices whose actions qualify for the Banana Republic audience.

Dstillery Crafted Audiences

INTERESTS

The Banana Republic audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banana Republic audience is Social Distancing Content Readers.

Interest Composition Index
Social Distancing Content Readers 0.21% 3.88x
Burger Enthusiast 0.60% 3.35x
T-Mobile Customers 0.15% 3.05x
Major Airline Customers 4.53% 2.57x
Real Estate Decision Makers 3.82% 2.45x
New York City Events Researchers 2.82% 2.44x
Hulu Users 0.32% 2.32x
United Arab Emirates Trip Planners 3.02% 2.31x
Last Minute Travelers 3.62% 2.24x
Men's Shoe Shoppers 3.32% 2.22x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Interest attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banana Republic audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banana Republic audience is Madewell.

Location Composition Index
Madewell 9.93% 37.54x
Michael Kors 22.41% 37.47x
Levi Strauss 0.12% 37.18x
Topshop 0.90% 35.86x
Zara 9.08% 35.79x
Everlane 0.33% 35.21x
Lorna Jane 1.44% 34.21x
Club Monaco 3.67% 33.34x
J. Crew 19.36% 32.51x
Gap 32.34% 32.47x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Location attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banana Republic audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 0.30% 5.06x
Phone & Computer Game Downloaders 0.30% 5.05x
New Jersey Travel Location Cluster 1.61% 4.96x
International Travel 0.60% 4.60x
College Sports 0.30% 4.49x
Vegans & Animal Welfare 0.40% 4.46x
Mobile Phone Networks 0.40% 4.42x
Mining & Natural Resources 0.03% 3.76x
New York City Education & News Cluster 0.50% 3.69x
Canadian Healthcare 0.15% 3.56x
Composition Percentage: The overlap percentage between the Banana Republic audience and the Content Affinity attribute.
Index: A comparison of the Banana Republic audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banana Republic audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male