Dstillery Audiences

BANFIELD PET HOSPITAL

Audience Size: 506.9 Thousand Devices

Explore the Banfield Pet Hospital Audience

Below you'll find more information about the Banfield Pet Hospital audience, broken down in different categories based on their digital and physical behaviors. These are 506.9 thousand unique devices whose actions qualify for the Banfield Pet Hospital audience.

Dstillery Crafted Audiences

INTERESTS

The Banfield Pet Hospital audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banfield Pet Hospital audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.

Interest Composition Index
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.08% 1.96x
Home and Garden TV Fans 1.13% 1.92x
Food Allergies Researchers 1.17% 1.88x
Diner and Ice Cream Lovers 2.97% 1.79x
Videographers 1.47% 1.77x
Oregon Trip Planners 3.05% 1.76x
Kids Crafts Researchers 2.14% 1.76x
Big Box Store Jewelry Sale Shoppers 0.08% 1.72x
St Patricks Day Celebrators 0.60% 1.70x
Home Security Shoppers 3.20% 1.70x
Composition Percentage: The overlap percentage between the Banfield Pet Hospital audience and the Interest attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banfield Pet Hospital audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banfield Pet Hospital audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.70% 4.16x
REI 2.16% 3.91x
Bonobos 0.84% 3.32x
Lane Bryant 8.80% 3.21x
Tommy Bahama 1.40% 3.13x
Hugo Boss 2.09% 3.11x
Madewell 2.27% 3.10x
Levi Strauss 0.03% 3.03x
Michael Kors 5.24% 3.00x
Old Navy 14.38% 2.99x
Composition Percentage: The overlap percentage between the Banfield Pet Hospital audience and the Location attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banfield Pet Hospital audience is Data Centers.

Content Affinity Composition Index
Data Centers 0.15% 6.90x
Parenting Blogs 0.38% 4.57x
Exotic Pets 0.19% 3.82x
Sewing, Embroidery & Quilting 0.15% 3.69x
US Soccer 0.08% 3.48x
Southeast College Athletics 0.41% 3.35x
Watches Retail 0.08% 3.27x
Caribbean Vacation 0.23% 3.03x
Sewing, Embroidery & Fabrics 0.41% 3.03x
Cakes & Sweets 0.08% 3.01x
Composition Percentage: The overlap percentage between the Banfield Pet Hospital audience and the Content Affinity attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banfield Pet Hospital audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female