
Explore the Banfield Pet Hospital Audience
Below you'll find more information about the Banfield Pet Hospital audience, broken down in different categories based on their digital and physical behaviors. These are 227.7 thousand unique devices whose actions qualify for the Banfield Pet Hospital audience.

INTERESTS
The Banfield Pet Hospital audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banfield Pet Hospital audience is Readers of Japanese Content.
Interest | Composition | Index |
Readers of Japanese Content | 2.17% | 1.71x |
Phoenix Trip Planners | 2.71% | 1.67x |
Oregon Trip Planners | 3.15% | 1.65x |
Competitive Sports Participants | 1.87% | 1.56x |
Aquarium Trip Planners | 2.95% | 1.52x |
Video and Computer Gaming Enthusiasts | 2.56% | 1.52x |
Pet Food Shoppers | 3.00% | 1.52x |
Arizona Wildcats Fans | 2.51% | 1.51x |
COVID Treatment Researchers | 1.77% | 1.50x |
Oregon County and Local Fair Visitors | 3.44% | 1.50x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Interest attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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APPAREL RETAILERS
The Banfield Pet Hospital audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banfield Pet Hospital audience is REI.
Location | Composition | Index |
REI | 1.39% | 7.69x |
Lorna Jane | 0.18% | 7.05x |
Calvin Klein | 0.12% | 6.69x |
Lane Bryant | 5.22% | 6.56x |
Bonobos | 0.43% | 6.21x |
Abercrombie & Fitch | 0.30% | 6.08x |
Forever 21 | 2.86% | 6.07x |
Old Navy | 8.65% | 6.00x |
Joe's Jeans | 0.04% | 5.86x |
Patagonia | 0.37% | 5.75x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Location attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banfield Pet Hospital audience is Crossfit & Obstacle Race Enthusiasts.
Content Affinity | Composition | Index |
Crossfit & Obstacle Race Enthusiasts | 0.20% | 6.59x |
Canadian Auto | 0.20% | 6.22x |
Promo Codes | 0.30% | 4.26x |
Exotic Pets | 0.34% | 4.25x |
Arabic News | 0.10% | 3.93x |
Data Centers | 0.10% | 3.85x |
Foreign Language Education | 0.09% | 3.45x |
Southeast College Athletics | 0.10% | 3.44x |
Travel, Food, Fashion & Fitness | 0.30% | 3.38x |
New England & Ivy League Sports | 0.10% | 3.32x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Content Affinity attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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DEMOGRAPHICS
The Banfield Pet Hospital audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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