Explore the Banfield Pet Hospital Audience
Below you'll find more information about the Banfield Pet Hospital audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Banfield Pet Hospital audience.
INTERESTS
The Banfield Pet Hospital audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banfield Pet Hospital audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.71x |
| Meme Users | 0.27% | 1.49x |
| Work Comes First Travelers | 0.02% | 1.49x |
| Home Aquarium Enthusiasts | 2.12% | 1.43x |
| Animated GIF Searchers | 0.21% | 1.42x |
| Veterinarians | 1.64% | 1.42x |
| Animal Humane Society Helpers | 2.02% | 1.38x |
| Blu-ray & DVD Movie Shoppers | 0.17% | 1.38x |
| Cat Lovers | 1.63% | 1.35x |
| CBD Oils Shoppers | 2.02% | 1.33x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Interest attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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APPAREL RETAILERS
The Banfield Pet Hospital audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banfield Pet Hospital audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.70% | 8.72x |
| Columbia | 1.70% | 7.75x |
| Lane Bryant | 6.50% | 7.53x |
| Dressbarn | 5.67% | 7.46x |
| REI | 2.36% | 7.45x |
| Tommy Bahama | 2.93% | 7.44x |
| Gymboree | 4.00% | 7.31x |
| Old Navy | 8.98% | 7.10x |
| Abercrombie & Fitch | 4.07% | 7.01x |
| Mens Wearhouse | 10.91% | 6.74x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Location attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banfield Pet Hospital audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.03% | 5.27x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 4.82x |
| Parenting & Nutrition | 0.02% | 4.30x |
| Assorted Topics (Television, Origami, Men's Health) | 0.04% | 3.75x |
| Quinceanera Planning | 0.01% | 3.38x |
| Texas Off-Roading | 0.02% | 2.99x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 2.70x |
| Consumer Rewards | 0.06% | 2.59x |
| Environmental Conservation | 0.01% | 2.58x |
| Malaya | 0.02% | 2.48x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Content Affinity attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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DEMOGRAPHICS
The Banfield Pet Hospital audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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