Explore the Banfield Pet Hospital Audience
Below you'll find more information about the Banfield Pet Hospital audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Banfield Pet Hospital audience.
INTERESTS
The Banfield Pet Hospital audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banfield Pet Hospital audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.71x |
| Tampa and St Petersburg Trip Planners | 1.54% | 1.63x |
| Work Comes First Travelers | 0.02% | 1.49x |
| San Diego Trip Planners | 2.44% | 1.47x |
| Beard Care Shoppers | 1.65% | 1.44x |
| Zoo Visitors | 2.19% | 1.41x |
| Theme Park Researchers | 1.79% | 1.40x |
| California Skiers and Snowboarders | 1.87% | 1.40x |
| Disney Vacation Planners | 1.63% | 1.38x |
| Hard Rock Hotel & Casino Trip Planners | 1.69% | 1.37x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Interest attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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APPAREL RETAILERS
The Banfield Pet Hospital audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banfield Pet Hospital audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.82% | 9.77x |
| Columbia | 1.63% | 8.86x |
| Dressbarn | 5.66% | 8.41x |
| Gymboree | 3.59% | 8.38x |
| Tommy Bahama | 2.97% | 8.38x |
| Lane Bryant | 6.34% | 7.87x |
| Abercrombie & Fitch | 3.72% | 7.82x |
| Old Navy | 8.10% | 7.78x |
| Chicos | 5.16% | 7.71x |
| REI | 2.45% | 7.54x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Location attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banfield Pet Hospital audience is Assorted Topics (Toys, T-Shirts, Volvos).
| Content Affinity | Composition | Index |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.05% | 3.83x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 2.58x |
| Romanian News | 0.03% | 2.25x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.05% | 2.25x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.05% | 2.23x |
| Southern California Cluster | 0.15% | 2.04x |
| Arts & Crafts | 0.07% | 1.98x |
| Cincinnati Cluster | 1.47% | 1.94x |
| Weather Information | 0.18% | 1.92x |
| Greece Cluster | 0.03% | 1.91x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Content Affinity attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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DEMOGRAPHICS
The Banfield Pet Hospital audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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