Dstillery Audiences

BANFIELD PET HOSPITAL

Audience Size: 274.6 Thousand Devices

Explore the Banfield Pet Hospital Audience

Below you'll find more information about the Banfield Pet Hospital audience, broken down in different categories based on their digital and physical behaviors. These are 274.6 thousand unique devices whose actions qualify for the Banfield Pet Hospital audience.

Dstillery Crafted Audiences

INTERESTS

The Banfield Pet Hospital audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banfield Pet Hospital audience is Sony Fans.

Interest Composition Index
Sony Fans 4.35% 1.76x
New York Rangers Fans 3.56% 1.75x
Entry Level SUV Auto Intenders 2.20% 1.73x
Philadelphia Phillies Fans 3.91% 1.72x
Luxury Watch Shoppers 3.30% 1.71x
Mens Business Clothes Shoppers 2.64% 1.71x
Action Movie and TV Enthusiasts 3.82% 1.69x
Video Gamers 3.78% 1.68x
Podcast Listeners 2.99% 1.68x
Streaming Video Fans 3.38% 1.68x
Composition Percentage: The overlap percentage between the Banfield Pet Hospital audience and the Interest attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banfield Pet Hospital audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banfield Pet Hospital audience is REI.

Location Composition Index
REI 1.23% 7.68x
Lorna Jane 0.14% 7.03x
Lane Bryant 4.18% 6.77x
Madewell 0.72% 6.57x
Calvin Klein 0.07% 6.49x
Patagonia 0.35% 6.44x
Old Navy 6.73% 6.14x
Mens Wearhouse 5.82% 5.95x
Bonobos 0.31% 5.93x
Dressbarn 3.33% 5.92x
Composition Percentage: The overlap percentage between the Banfield Pet Hospital audience and the Location attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banfield Pet Hospital audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 1.54% 4.73x
Lacrosse College Athletics 0.13% 4.51x
Watches Retail 0.35% 4.34x
Bathrooms & Plumbing 0.18% 4.32x
Telescopes 0.13% 4.09x
Crossfit & Obstacle Race Enthusiasts 0.31% 4.07x
Online Media Converters 0.13% 3.84x
Grocery & Food Service 0.13% 3.64x
Feminism 0.13% 3.55x
National Parks 0.22% 3.51x
Composition Percentage: The overlap percentage between the Banfield Pet Hospital audience and the Content Affinity attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banfield Pet Hospital audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male