Dstillery Audiences

BANFIELD PET HOSPITAL

Audience Size: 493.1 Thousand Devices

Explore the Banfield Pet Hospital Audience

Below you'll find more information about the Banfield Pet Hospital audience, broken down in different categories based on their digital and physical behaviors. These are 493.1 thousand unique devices whose actions qualify for the Banfield Pet Hospital audience.

Dstillery Crafted Audiences

INTERESTS

The Banfield Pet Hospital audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banfield Pet Hospital audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.71x
South West State Fair Visitors 3.72% 1.63x
California Trip Planners 2.92% 1.55x
North West State Fair Visitors 3.30% 1.55x
San Diego Trip Planners 3.11% 1.53x
Seattle Trip Planners 3.83% 1.49x
Work Comes First Travelers 0.02% 1.49x
Animal Humane Society Helpers 2.99% 1.49x
Dog Breed Researchers 2.79% 1.49x
Anime Fans 3.28% 1.47x
Composition Percentage: The overlap percentage between the Banfield Pet Hospital audience and the Interest attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banfield Pet Hospital audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banfield Pet Hospital audience is REI.

Location Composition Index
REI 2.49% 8.04x
Lorna Jane 0.65% 7.24x
Lane Bryant 6.85% 7.20x
Topshop 0.60% 6.84x
Columbia 1.91% 6.80x
Old Navy 12.10% 6.58x
Tommy Bahama 3.60% 6.50x
Mens Wearhouse 11.00% 6.46x
Abercrombie & Fitch 3.42% 6.44x
Dressbarn 6.02% 6.39x
Composition Percentage: The overlap percentage between the Banfield Pet Hospital audience and the Location attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banfield Pet Hospital audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 3.96x
South Carolina Travel 0.03% 3.65x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.73x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 2.57x
Mid-Atlantic Beaches 0.04% 2.55x
Mysticism 0.03% 2.48x
Texas Sporting & Outdoors Cluster 0.03% 2.44x
Malaya 0.02% 2.18x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.17x
Electronic Document Assembly 0.05% 2.17x
Composition Percentage: The overlap percentage between the Banfield Pet Hospital audience and the Content Affinity attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banfield Pet Hospital audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male