Dstillery Audiences

BANFIELD PET HOSPITAL

Audience Size: 261.1 Thousand Devices

Explore the Banfield Pet Hospital Audience

Below you'll find more information about the Banfield Pet Hospital audience, broken down in different categories based on their digital and physical behaviors. These are 261.1 thousand unique devices whose actions qualify for the Banfield Pet Hospital audience.

Dstillery Crafted Audiences

INTERESTS

The Banfield Pet Hospital audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banfield Pet Hospital audience is Amazon Prime Movie Subscribers.

Interest Composition Index
Amazon Prime Movie Subscribers 2.72% 1.73x
Pet Boarding and Sitter Researchers 2.78% 1.70x
Las Vegas Nightlife Researchers 3.77% 1.64x
Philadelphia Trip Planners 2.25% 1.61x
Psychiatrists 2.32% 1.59x
North Carolina Travel Researchers 4.70% 1.57x
Quarantine Planners 1.46% 1.55x
Carolina Panthers Fans 3.71% 1.54x
Hip Hop Fans 3.38% 1.53x
Netflix Users 4.70% 1.51x
Composition Percentage: The overlap percentage between the Banfield Pet Hospital audience and the Interest attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banfield Pet Hospital audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banfield Pet Hospital audience is REI.

Location Composition Index
REI 0.81% 8.13x
Lorna Jane 0.18% 7.54x
Intermix 0.10% 7.11x
Lane Bryant 2.75% 6.18x
Old Navy 5.21% 6.14x
Dressbarn 2.30% 5.68x
Mens Wearhouse 3.52% 5.41x
Calvin Klein 0.07% 5.00x
Bonobos 0.22% 4.92x
LOFT 2.11% 4.87x
Composition Percentage: The overlap percentage between the Banfield Pet Hospital audience and the Location attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banfield Pet Hospital audience is Maps & Navigation.

Content Affinity Composition Index
Maps & Navigation 0.26% 4.46x
Pet Supplies 0.13% 3.97x
New Jersey Travel Location Cluster 0.73% 3.70x
Foreign Language Education 0.09% 3.45x
Historical Information - Museums & Libraries 0.20% 3.36x
Aid Groups 0.13% 3.33x
New England & Ivy League Sports 0.10% 3.32x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.21% 3.06x
Equestrian Cluster 0.38% 3.04x
International Travel 0.20% 2.94x
Composition Percentage: The overlap percentage between the Banfield Pet Hospital audience and the Content Affinity attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banfield Pet Hospital audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female