Explore the Banfield Pet Hospital Audience
Below you'll find more information about the Banfield Pet Hospital audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Banfield Pet Hospital audience.
INTERESTS
The Banfield Pet Hospital audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banfield Pet Hospital audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.71x |
| Family Adventures Travelers | 0.03% | 1.61x |
| Work Hard, Play Hard Travelers | 0.02% | 1.52x |
| Tampa and St Petersburg Trip Planners | 1.23% | 1.41x |
| Hard Rock Hotel & Casino Trip Planners | 1.93% | 1.34x |
| South Atlantic Voters | 1.62% | 1.33x |
| Biohackers | 1.51% | 1.31x |
| Bed & Bath Shoppers | 1.52% | 1.31x |
| Painting Hobbyist | 1.90% | 1.31x |
| Animal Humane Society Helpers | 1.62% | 1.30x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Interest attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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APPAREL RETAILERS
The Banfield Pet Hospital audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banfield Pet Hospital audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.85% | 10.39x |
| Columbia | 1.26% | 9.63x |
| Hollister | 2.23% | 8.73x |
| Dressbarn | 4.75% | 8.58x |
| Gymboree | 3.37% | 8.23x |
| Tommy Bahama | 2.47% | 8.16x |
| Old Navy | 6.62% | 8.14x |
| Lane Bryant | 5.01% | 8.08x |
| Abercrombie & Fitch | 3.33% | 8.00x |
| Chicos | 4.34% | 7.80x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Location attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banfield Pet Hospital audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).
| Content Affinity | Composition | Index |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 2.32x |
| Consumer Rewards | 0.07% | 2.08x |
| Franchising | 0.04% | 2.06x |
| Vietnam Cluster | 0.08% | 2.01x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.05% | 2.00x |
| Men's Fashion Shopping | 0.02% | 1.99x |
| Apartment & Community Real Estate Researchers | 0.04% | 1.86x |
| Minnesota Community Business Cluster | 0.49% | 1.85x |
| Cars, Travel & Food | 0.05% | 1.83x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.07% | 1.80x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Content Affinity attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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DEMOGRAPHICS
The Banfield Pet Hospital audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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