Explore the Banfield Pet Hospital Audience
Below you'll find more information about the Banfield Pet Hospital audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Banfield Pet Hospital audience.
INTERESTS
The Banfield Pet Hospital audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banfield Pet Hospital audience is Dog Breed Researchers.
| Interest | Composition | Index |
| Dog Breed Researchers | 3.22% | 1.55x |
| Oregon Trip Planners | 3.47% | 1.54x |
| North West State Fair Visitors | 3.77% | 1.52x |
| Zoo Visitors | 3.89% | 1.51x |
| Pet Health and Nutrition Researchers | 3.18% | 1.50x |
| Puppy and Dog Adopters | 3.18% | 1.47x |
| Mobile Phone Purchase Intenders | 3.96% | 1.46x |
| Rideshare App Users | 2.75% | 1.44x |
| Ride Share Drivers | 3.79% | 1.44x |
| Seattle Trip Planners | 4.04% | 1.43x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Interest attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Curious about what else the Banfield Pet Hospital audience is interested in?
Sign Up
APPAREL RETAILERS
The Banfield Pet Hospital audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banfield Pet Hospital audience is REI.
| Location | Composition | Index |
| REI | 2.63% | 8.59x |
| Lane Bryant | 7.79% | 7.77x |
| Joe's Jeans | 0.36% | 7.62x |
| Lorna Jane | 0.80% | 7.53x |
| Abercrombie & Fitch | 2.29% | 7.14x |
| Dressbarn | 6.40% | 7.03x |
| Mens Wearhouse | 11.81% | 6.95x |
| Columbia | 1.76% | 6.94x |
| Topshop | 0.55% | 6.92x |
| Old Navy | 14.01% | 6.84x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Location attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Want to find more of the Banfield Pet Hospital audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banfield Pet Hospital audience is Teaching Abroad.
| Content Affinity | Composition | Index |
| Teaching Abroad | 0.03% | 3.71x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.03% | 3.48x |
| Franchising | 0.04% | 3.10x |
| Organic Beauty & Skincare Products | 0.26% | 3.09x |
| Southern California Cluster | 0.09% | 2.76x |
| Comedy Content | 0.06% | 2.75x |
| Local & Travel England - Northern England | 0.02% | 2.65x |
| Franco-African Cluster | 0.02% | 2.59x |
| Hipster Clothing | 0.07% | 2.58x |
| Weather Information | 0.18% | 2.41x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Content Affinity attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Want to see more of the Content Affinities the Banfield Pet Hospital audience visits?
Sign Up
DEMOGRAPHICS
The Banfield Pet Hospital audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other characteristics of the Banfield Pet Hospital audience?
Sign Up