Explore the Banfield Pet Hospital Audience
Below you'll find more information about the Banfield Pet Hospital audience, broken down in different categories based on their digital and physical behaviors. These are 187.9 thousand unique devices whose actions qualify for the Banfield Pet Hospital audience.
INTERESTS
The Banfield Pet Hospital audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banfield Pet Hospital audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.16% | 3.22x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.12% | 2.33x |
| Miami Trip Planners | 1.87% | 1.85x |
| Restaurant Reservation Enthusiasts | 1.30% | 1.74x |
| Ecommerce Platform Researchers | 1.34% | 1.74x |
| Florida County and Local Fair Visitors | 5.16% | 1.72x |
| Food Allergies Researchers | 1.06% | 1.69x |
| Real Estate Decision Makers | 2.52% | 1.69x |
| Houston Activity Researchers | 1.26% | 1.62x |
| Painting Hobbyist | 3.21% | 1.61x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Interest attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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APPAREL RETAILERS
The Banfield Pet Hospital audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banfield Pet Hospital audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 3.08% | 7.81x |
| REI | 0.76% | 7.77x |
| Old Navy | 5.90% | 7.46x |
| Dressbarn | 2.26% | 6.64x |
| Mens Wearhouse | 3.35% | 5.70x |
| Michael Kors | 1.61% | 5.33x |
| Jos A. Bank Clothiers | 1.83% | 5.33x |
| Forever 21 | 1.52% | 5.15x |
| Madewell | 0.68% | 5.10x |
| Abercrombie & Fitch | 0.35% | 5.00x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Location attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banfield Pet Hospital audience is Medical Journals.
| Content Affinity | Composition | Index |
| Medical Journals | 0.13% | 4.73x |
| Historical Information - Museums & Libraries | 0.09% | 3.89x |
| Sewing, Embroidery & Quilting | 0.12% | 3.37x |
| Music Production | 0.12% | 3.29x |
| Travel, Food, Fashion & Fitness | 0.18% | 3.26x |
| French Canadian Cluster | 0.08% | 3.17x |
| Low Budget Shoppers | 0.08% | 3.10x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.09% | 2.97x |
| French News & Gossip Cluster | 0.08% | 2.91x |
| Science Education & Resources | 0.24% | 2.87x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Content Affinity attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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DEMOGRAPHICS
The Banfield Pet Hospital audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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