Explore the Banfield Pet Hospital Audience
Below you'll find more information about the Banfield Pet Hospital audience, broken down in different categories based on their digital and physical behaviors. These are 762.7 thousand unique devices whose actions qualify for the Banfield Pet Hospital audience.
INTERESTS
The Banfield Pet Hospital audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banfield Pet Hospital audience is South Atlantic Voters.
| Interest | Composition | Index |
| South Atlantic Voters | 1.71% | 1.41x |
| Tampa and St Petersburg Trip Planners | 1.22% | 1.39x |
| Miami Trip Planners | 1.56% | 1.36x |
| Painting Hobbyist | 1.72% | 1.36x |
| Orlando Trip Planners | 1.88% | 1.35x |
| Reality TV Show Watchers | 1.38% | 1.35x |
| Palm Beach Trip Planners | 1.60% | 1.33x |
| Hard Rock Hotel & Casino Trip Planners | 1.66% | 1.32x |
| Texas Energy Providers | 1.28% | 1.31x |
| Long Beach California Trip Planners | 1.88% | 1.30x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Interest attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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APPAREL RETAILERS
The Banfield Pet Hospital audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banfield Pet Hospital audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.40% | 12.47x |
| Hollister | 1.18% | 9.42x |
| Dressbarn | 2.79% | 9.33x |
| Columbia | 0.67% | 8.81x |
| Old Navy | 3.81% | 8.65x |
| Lane Bryant | 2.83% | 8.61x |
| Madewell | 0.76% | 8.07x |
| Abercrombie & Fitch | 1.05% | 7.83x |
| Michael Kors | 1.07% | 7.64x |
| Express | 1.40% | 7.55x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Location attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banfield Pet Hospital audience is Liberal Views on LGBTQ Rights and Pro-Choice.
| Content Affinity | Composition | Index |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.07% | 2.54x |
| Vietnam Cluster | 0.10% | 2.39x |
| Central & South American News | 0.16% | 2.03x |
| Flower Shopping | 0.07% | 1.80x |
| Southern California Cluster | 0.15% | 1.76x |
| Pre-Built Home Researchers | 0.34% | 1.75x |
| Minnesota Community Business Cluster | 0.46% | 1.72x |
| Florida Local News Cluster | 2.11% | 1.69x |
| Assorted Topics #11631 (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.08% | 1.69x |
| Southern California Tourism | 0.50% | 1.64x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Content Affinity attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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DEMOGRAPHICS
The Banfield Pet Hospital audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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