Explore the Banfield Pet Hospital Audience
Below you'll find more information about the Banfield Pet Hospital audience, broken down in different categories based on their digital and physical behaviors. These are 261.1 thousand unique devices whose actions qualify for the Banfield Pet Hospital audience.
INTERESTS
The Banfield Pet Hospital audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banfield Pet Hospital audience is Amazon Prime Movie Subscribers.
| Interest | Composition | Index |
| Amazon Prime Movie Subscribers | 2.72% | 1.73x |
| Pet Boarding and Sitter Researchers | 2.78% | 1.70x |
| Las Vegas Nightlife Researchers | 3.77% | 1.64x |
| Philadelphia Trip Planners | 2.25% | 1.61x |
| Psychiatrists | 2.32% | 1.59x |
| North Carolina Travel Researchers | 4.70% | 1.57x |
| Quarantine Planners | 1.46% | 1.55x |
| Carolina Panthers Fans | 3.71% | 1.54x |
| Hip Hop Fans | 3.38% | 1.53x |
| Netflix Users | 4.70% | 1.51x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Interest attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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APPAREL RETAILERS
The Banfield Pet Hospital audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banfield Pet Hospital audience is REI.
| Location | Composition | Index |
| REI | 0.81% | 8.13x |
| Lorna Jane | 0.18% | 7.54x |
| Intermix | 0.10% | 7.11x |
| Lane Bryant | 2.75% | 6.18x |
| Old Navy | 5.21% | 6.14x |
| Dressbarn | 2.30% | 5.68x |
| Mens Wearhouse | 3.52% | 5.41x |
| Calvin Klein | 0.07% | 5.00x |
| Bonobos | 0.22% | 4.92x |
| LOFT | 2.11% | 4.87x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Location attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banfield Pet Hospital audience is Maps & Navigation.
| Content Affinity | Composition | Index |
| Maps & Navigation | 0.26% | 4.46x |
| Pet Supplies | 0.13% | 3.97x |
| New Jersey Travel Location Cluster | 0.73% | 3.70x |
| Foreign Language Education | 0.09% | 3.45x |
| Historical Information - Museums & Libraries | 0.20% | 3.36x |
| Aid Groups | 0.13% | 3.33x |
| New England & Ivy League Sports | 0.10% | 3.32x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.21% | 3.06x |
| Equestrian Cluster | 0.38% | 3.04x |
| International Travel | 0.20% | 2.94x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Content Affinity attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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DEMOGRAPHICS
The Banfield Pet Hospital audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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