Explore the Banfield Pet Hospital Audience
Below you'll find more information about the Banfield Pet Hospital audience, broken down in different categories based on their digital and physical behaviors. These are 274.6 thousand unique devices whose actions qualify for the Banfield Pet Hospital audience.
INTERESTS
The Banfield Pet Hospital audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banfield Pet Hospital audience is Sony Fans.
| Interest | Composition | Index |
| Sony Fans | 4.35% | 1.76x |
| New York Rangers Fans | 3.56% | 1.75x |
| Entry Level SUV Auto Intenders | 2.20% | 1.73x |
| Philadelphia Phillies Fans | 3.91% | 1.72x |
| Luxury Watch Shoppers | 3.30% | 1.71x |
| Mens Business Clothes Shoppers | 2.64% | 1.71x |
| Action Movie and TV Enthusiasts | 3.82% | 1.69x |
| Video Gamers | 3.78% | 1.68x |
| Podcast Listeners | 2.99% | 1.68x |
| Streaming Video Fans | 3.38% | 1.68x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Interest attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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APPAREL RETAILERS
The Banfield Pet Hospital audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banfield Pet Hospital audience is REI.
| Location | Composition | Index |
| REI | 1.23% | 7.68x |
| Lorna Jane | 0.14% | 7.03x |
| Lane Bryant | 4.18% | 6.77x |
| Madewell | 0.72% | 6.57x |
| Calvin Klein | 0.07% | 6.49x |
| Patagonia | 0.35% | 6.44x |
| Old Navy | 6.73% | 6.14x |
| Mens Wearhouse | 5.82% | 5.95x |
| Bonobos | 0.31% | 5.93x |
| Dressbarn | 3.33% | 5.92x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Location attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banfield Pet Hospital audience is New Jersey Travel Location Cluster.
| Content Affinity | Composition | Index |
| New Jersey Travel Location Cluster | 1.54% | 4.73x |
| Lacrosse College Athletics | 0.13% | 4.51x |
| Watches Retail | 0.35% | 4.34x |
| Bathrooms & Plumbing | 0.18% | 4.32x |
| Telescopes | 0.13% | 4.09x |
| Crossfit & Obstacle Race Enthusiasts | 0.31% | 4.07x |
| Online Media Converters | 0.13% | 3.84x |
| Grocery & Food Service | 0.13% | 3.64x |
| Feminism | 0.13% | 3.55x |
| National Parks | 0.22% | 3.51x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Content Affinity attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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DEMOGRAPHICS
The Banfield Pet Hospital audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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