Explore the Banfield Pet Hospital Audience
Below you'll find more information about the Banfield Pet Hospital audience, broken down in different categories based on their digital and physical behaviors. These are 640.8 thousand unique devices whose actions qualify for the Banfield Pet Hospital audience.
INTERESTS
The Banfield Pet Hospital audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banfield Pet Hospital audience is Phoenix Trip Planners.
| Interest | Composition | Index |
| Phoenix Trip Planners | 2.47% | 1.76x |
| Hard Seltzer Aficionados | 1.11% | 1.71x |
| Coffee Bean Shoppers | 2.51% | 1.65x |
| Miami Trip Planners | 2.56% | 1.64x |
| Financially Aware (COVID-19 related) | 1.22% | 1.61x |
| Social Distancing Content Readers | 1.20% | 1.61x |
| Denver Trip Planners | 2.58% | 1.61x |
| Arizona Trip Planners | 3.46% | 1.52x |
| COVID Testing Researchers | 1.11% | 1.51x |
| Washington Skiers and Snowboarders | 2.81% | 1.51x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Interest attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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APPAREL RETAILERS
The Banfield Pet Hospital audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banfield Pet Hospital audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.51% | 4.02x |
| REI | 1.51% | 3.72x |
| Lane Bryant | 6.69% | 3.34x |
| Bonobos | 0.65% | 3.30x |
| Abercrombie & Fitch | 0.46% | 3.30x |
| Old Navy | 11.29% | 3.07x |
| Madewell | 1.61% | 3.04x |
| Dressbarn | 5.10% | 3.03x |
| Forever 21 | 4.08% | 3.01x |
| Tommy Bahama | 1.02% | 2.89x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Location attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banfield Pet Hospital audience is Malaya.
| Content Affinity | Composition | Index |
| Malaya | 0.07% | 5.84x |
| Data, Analytics & Coding | 0.23% | 3.55x |
| Canada Culture and Tourism | 0.04% | 3.48x |
| Parenting & Children's Activities | 0.06% | 3.30x |
| Beer, Wine & Alcohol | 0.14% | 3.29x |
| Promo Codes | 0.07% | 3.29x |
| Lacrosse College Athletics | 0.05% | 3.27x |
| Grilling | 0.11% | 3.19x |
| Action Sports | 0.06% | 3.04x |
| Canadian Lifestyle | 0.05% | 3.01x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Content Affinity attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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DEMOGRAPHICS
The Banfield Pet Hospital audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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