Dstillery Audiences

BANFIELD PET HOSPITAL

Audience Size: 1.3 Million Devices

Explore the Banfield Pet Hospital Audience

Below you'll find more information about the Banfield Pet Hospital audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Banfield Pet Hospital audience.

Dstillery Crafted Audiences

INTERESTS

The Banfield Pet Hospital audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banfield Pet Hospital audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.71x
Family Adventures Travelers 0.03% 1.61x
Work Hard, Play Hard Travelers 0.02% 1.52x
Tampa and St Petersburg Trip Planners 1.23% 1.41x
Hard Rock Hotel & Casino Trip Planners 1.93% 1.34x
South Atlantic Voters 1.62% 1.33x
Biohackers 1.51% 1.31x
Bed & Bath Shoppers 1.52% 1.31x
Painting Hobbyist 1.90% 1.31x
Animal Humane Society Helpers 1.62% 1.30x
Composition Percentage: The overlap percentage between the Banfield Pet Hospital audience and the Interest attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banfield Pet Hospital audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banfield Pet Hospital audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.85% 10.39x
Columbia 1.26% 9.63x
Hollister 2.23% 8.73x
Dressbarn 4.75% 8.58x
Gymboree 3.37% 8.23x
Tommy Bahama 2.47% 8.16x
Old Navy 6.62% 8.14x
Lane Bryant 5.01% 8.08x
Abercrombie & Fitch 3.33% 8.00x
Chicos 4.34% 7.80x
Composition Percentage: The overlap percentage between the Banfield Pet Hospital audience and the Location attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banfield Pet Hospital audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 2.32x
Consumer Rewards 0.07% 2.08x
Franchising 0.04% 2.06x
Vietnam Cluster 0.08% 2.01x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.05% 2.00x
Men's Fashion Shopping 0.02% 1.99x
Apartment & Community Real Estate Researchers 0.04% 1.86x
Minnesota Community Business Cluster 0.49% 1.85x
Cars, Travel & Food 0.05% 1.83x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.07% 1.80x
Composition Percentage: The overlap percentage between the Banfield Pet Hospital audience and the Content Affinity attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banfield Pet Hospital audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female