Explore the Banfield Pet Hospital Audience
Below you'll find more information about the Banfield Pet Hospital audience, broken down in different categories based on their digital and physical behaviors. These are 506.9 thousand unique devices whose actions qualify for the Banfield Pet Hospital audience.
INTERESTS
The Banfield Pet Hospital audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banfield Pet Hospital audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.
| Interest | Composition | Index |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.08% | 1.96x |
| Home and Garden TV Fans | 1.13% | 1.92x |
| Food Allergies Researchers | 1.17% | 1.88x |
| Diner and Ice Cream Lovers | 2.97% | 1.79x |
| Videographers | 1.47% | 1.77x |
| Oregon Trip Planners | 3.05% | 1.76x |
| Kids Crafts Researchers | 2.14% | 1.76x |
| Big Box Store Jewelry Sale Shoppers | 0.08% | 1.72x |
| St Patricks Day Celebrators | 0.60% | 1.70x |
| Home Security Shoppers | 3.20% | 1.70x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Interest attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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APPAREL RETAILERS
The Banfield Pet Hospital audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banfield Pet Hospital audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.70% | 4.16x |
| REI | 2.16% | 3.91x |
| Bonobos | 0.84% | 3.32x |
| Lane Bryant | 8.80% | 3.21x |
| Tommy Bahama | 1.40% | 3.13x |
| Hugo Boss | 2.09% | 3.11x |
| Madewell | 2.27% | 3.10x |
| Levi Strauss | 0.03% | 3.03x |
| Michael Kors | 5.24% | 3.00x |
| Old Navy | 14.38% | 2.99x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Location attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banfield Pet Hospital audience is Data Centers.
| Content Affinity | Composition | Index |
| Data Centers | 0.15% | 6.90x |
| Parenting Blogs | 0.38% | 4.57x |
| Exotic Pets | 0.19% | 3.82x |
| Sewing, Embroidery & Quilting | 0.15% | 3.69x |
| US Soccer | 0.08% | 3.48x |
| Southeast College Athletics | 0.41% | 3.35x |
| Watches Retail | 0.08% | 3.27x |
| Caribbean Vacation | 0.23% | 3.03x |
| Sewing, Embroidery & Fabrics | 0.41% | 3.03x |
| Cakes & Sweets | 0.08% | 3.01x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Content Affinity attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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DEMOGRAPHICS
The Banfield Pet Hospital audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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