Explore the Banfield Pet Hospital Audience
Below you'll find more information about the Banfield Pet Hospital audience, broken down in different categories based on their digital and physical behaviors. These are 493.1 thousand unique devices whose actions qualify for the Banfield Pet Hospital audience.
INTERESTS
The Banfield Pet Hospital audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banfield Pet Hospital audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.71x |
| South West State Fair Visitors | 3.72% | 1.63x |
| California Trip Planners | 2.92% | 1.55x |
| North West State Fair Visitors | 3.30% | 1.55x |
| San Diego Trip Planners | 3.11% | 1.53x |
| Seattle Trip Planners | 3.83% | 1.49x |
| Work Comes First Travelers | 0.02% | 1.49x |
| Animal Humane Society Helpers | 2.99% | 1.49x |
| Dog Breed Researchers | 2.79% | 1.49x |
| Anime Fans | 3.28% | 1.47x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Interest attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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APPAREL RETAILERS
The Banfield Pet Hospital audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banfield Pet Hospital audience is REI.
| Location | Composition | Index |
| REI | 2.49% | 8.04x |
| Lorna Jane | 0.65% | 7.24x |
| Lane Bryant | 6.85% | 7.20x |
| Topshop | 0.60% | 6.84x |
| Columbia | 1.91% | 6.80x |
| Old Navy | 12.10% | 6.58x |
| Tommy Bahama | 3.60% | 6.50x |
| Mens Wearhouse | 11.00% | 6.46x |
| Abercrombie & Fitch | 3.42% | 6.44x |
| Dressbarn | 6.02% | 6.39x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Location attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banfield Pet Hospital audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).
| Content Affinity | Composition | Index |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 3.96x |
| South Carolina Travel | 0.03% | 3.65x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.73x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.03% | 2.57x |
| Mid-Atlantic Beaches | 0.04% | 2.55x |
| Mysticism | 0.03% | 2.48x |
| Texas Sporting & Outdoors Cluster | 0.03% | 2.44x |
| Malaya | 0.02% | 2.18x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 2.17x |
| Electronic Document Assembly | 0.05% | 2.17x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Content Affinity attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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DEMOGRAPHICS
The Banfield Pet Hospital audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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