Explore the Banfield Pet Hospital Audience
Below you'll find more information about the Banfield Pet Hospital audience, broken down in different categories based on their digital and physical behaviors. These are 455.8 thousand unique devices whose actions qualify for the Banfield Pet Hospital audience.
INTERESTS
The Banfield Pet Hospital audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banfield Pet Hospital audience is Small Business Administration Cares Act Researchers.
| Interest | Composition | Index |
| Small Business Administration Cares Act Researchers | 0.07% | 3.04x |
| Retirement Planning Amid Covid-19 | 0.07% | 2.62x |
| Puppy and Dog Adopters | 4.10% | 1.78x |
| Miami Trip Planners | 3.45% | 1.77x |
| Property Insurance Researchers | 3.26% | 1.73x |
| Animal Humane Society Helpers | 4.24% | 1.67x |
| Shelf-Stable Food Content Readers | 0.07% | 1.66x |
| Restaurant Supply Shoppers | 0.29% | 1.66x |
| Quarantine Planners | 1.16% | 1.63x |
| Dog Breed Researchers | 3.70% | 1.59x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Interest attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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APPAREL RETAILERS
The Banfield Pet Hospital audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banfield Pet Hospital audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.03% | 9.47x |
| REI | 1.59% | 8.51x |
| Lane Bryant | 5.27% | 8.09x |
| Lorna Jane | 0.31% | 7.31x |
| Dressbarn | 3.92% | 7.28x |
| Abercrombie & Fitch | 0.44% | 6.94x |
| Old Navy | 8.51% | 6.76x |
| Joe's Jeans | 0.11% | 6.67x |
| Columbia | 0.70% | 6.56x |
| Patagonia | 0.70% | 6.39x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Location attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banfield Pet Hospital audience is Pool Cleaning.
| Content Affinity | Composition | Index |
| Pool Cleaning | 0.18% | 4.01x |
| Men's Dress Shirt Shopping | 0.07% | 3.97x |
| Illinois Education | 0.07% | 3.49x |
| Lighting & Power | 0.18% | 3.47x |
| New Jersey Travel Location Cluster | 1.12% | 3.44x |
| Canadian News | 0.07% | 3.29x |
| Bird Watching | 0.11% | 3.06x |
| Local & Travel England - East Midlands | 0.07% | 3.04x |
| Korea Cluster | 0.11% | 2.64x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.07% | 2.59x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Content Affinity attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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DEMOGRAPHICS
The Banfield Pet Hospital audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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