Dstillery Audiences

BANFIELD PET HOSPITAL

Audience Size: 140.9 Thousand Devices

Explore the Banfield Pet Hospital Audience

Below you'll find more information about the Banfield Pet Hospital audience, broken down in different categories based on their digital and physical behaviors. These are 140.9 thousand unique devices whose actions qualify for the Banfield Pet Hospital audience.

Dstillery Crafted Audiences

INTERESTS

The Banfield Pet Hospital audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banfield Pet Hospital audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 3.00% 2.01x
Restaurant Supply Shoppers 0.27% 1.94x
Beard Care Shoppers 3.41% 1.86x
Mahjong Players 3.54% 1.85x
North Carolina Travel Researchers 5.31% 1.84x
Seattle Trip Planners 4.36% 1.81x
Holiday Season Home Improvement Deal Shoppers 3.41% 1.79x
Holiday Season Department Store Deal Shoppers 3.27% 1.79x
Quarantine Planners 1.36% 1.75x
Lyrics Researchers 2.86% 1.74x
Composition Percentage: The overlap percentage between the Banfield Pet Hospital audience and the Interest attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banfield Pet Hospital audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banfield Pet Hospital audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.22% 9.48x
REI 1.24% 7.76x
Bonobos 0.42% 6.82x
Joe's Jeans 0.04% 6.71x
Lane Bryant 4.75% 6.17x
Old Navy 7.94% 5.69x
Abercrombie & Fitch 0.24% 5.59x
Calvin Klein 0.10% 5.47x
Madewell 0.94% 5.41x
Club Monaco 0.26% 5.40x
Composition Percentage: The overlap percentage between the Banfield Pet Hospital audience and the Location attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banfield Pet Hospital audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 1.23% 6.25x
Pakistan Cluster 0.28% 4.45x
Teen Hair 0.40% 4.23x
Tennis, Golf & Boxing 0.40% 3.88x
Central & South American News 0.19% 3.55x
Minnesota Community Business Cluster 0.40% 3.55x
Foreign Language Education 0.09% 3.45x
New England & Ivy League Sports 0.10% 3.32x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.28% 3.27x
Beach Vacations 0.10% 3.21x
Composition Percentage: The overlap percentage between the Banfield Pet Hospital audience and the Content Affinity attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banfield Pet Hospital audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female