Dstillery Audiences

BANFIELD PET HOSPITAL

Audience Size: 1.5 Million Devices

Explore the Banfield Pet Hospital Audience

Below you'll find more information about the Banfield Pet Hospital audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Banfield Pet Hospital audience.

Dstillery Crafted Audiences

INTERESTS

The Banfield Pet Hospital audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banfield Pet Hospital audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.71x
Tampa and St Petersburg Trip Planners 1.54% 1.63x
Work Comes First Travelers 0.02% 1.49x
San Diego Trip Planners 2.44% 1.47x
Beard Care Shoppers 1.65% 1.44x
Zoo Visitors 2.19% 1.41x
Theme Park Researchers 1.79% 1.40x
California Skiers and Snowboarders 1.87% 1.40x
Disney Vacation Planners 1.63% 1.38x
Hard Rock Hotel & Casino Trip Planners 1.69% 1.37x
Composition Percentage: The overlap percentage between the Banfield Pet Hospital audience and the Interest attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banfield Pet Hospital audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banfield Pet Hospital audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.82% 9.77x
Columbia 1.63% 8.86x
Dressbarn 5.66% 8.41x
Gymboree 3.59% 8.38x
Tommy Bahama 2.97% 8.38x
Lane Bryant 6.34% 7.87x
Abercrombie & Fitch 3.72% 7.82x
Old Navy 8.10% 7.78x
Chicos 5.16% 7.71x
REI 2.45% 7.54x
Composition Percentage: The overlap percentage between the Banfield Pet Hospital audience and the Location attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banfield Pet Hospital audience is Assorted Topics (Toys, T-Shirts, Volvos).

Content Affinity Composition Index
Assorted Topics (Toys, T-Shirts, Volvos) 0.05% 3.83x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 2.58x
Romanian News 0.03% 2.25x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 2.25x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.05% 2.23x
Southern California Cluster 0.15% 2.04x
Arts & Crafts 0.07% 1.98x
Cincinnati Cluster 1.47% 1.94x
Weather Information 0.18% 1.92x
Greece Cluster 0.03% 1.91x
Composition Percentage: The overlap percentage between the Banfield Pet Hospital audience and the Content Affinity attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banfield Pet Hospital audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male