Explore the Banfield Pet Hospital Audience
Below you'll find more information about the Banfield Pet Hospital audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Banfield Pet Hospital audience.
INTERESTS
The Banfield Pet Hospital audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Banfield Pet Hospital audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.71x |
| Work Comes First Travelers | 0.02% | 1.49x |
| South West State Fair Visitors | 3.39% | 1.42x |
| North West State Fair Visitors | 3.24% | 1.36x |
| Tampa and St Petersburg Trip Planners | 2.68% | 1.36x |
| South Atlantic State Fair Visitors | 3.25% | 1.33x |
| Veterinarians | 2.84% | 1.33x |
| Oregon Trip Planners | 3.05% | 1.32x |
| Oregon County and Local Fair Visitors | 2.91% | 1.31x |
| South Atlantic Voters | 2.86% | 1.30x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Interest attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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APPAREL RETAILERS
The Banfield Pet Hospital audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Banfield Pet Hospital audience is REI.
| Location | Composition | Index |
| REI | 2.38% | 7.77x |
| Lorna Jane | 0.56% | 7.45x |
| Lane Bryant | 6.58% | 7.30x |
| Columbia | 1.84% | 7.06x |
| Topshop | 0.50% | 6.93x |
| Tommy Bahama | 3.22% | 6.81x |
| Dressbarn | 5.71% | 6.66x |
| Old Navy | 10.52% | 6.62x |
| Mens Wearhouse | 10.65% | 6.46x |
| Gymboree | 5.05% | 6.39x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Location attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Banfield Pet Hospital audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.03% | 8.70x |
| Texas Off-Roading | 0.04% | 5.31x |
| As Seen On TV Products | 0.02% | 4.80x |
| Flags & Trump | 0.02% | 3.87x |
| Assorted Topics (Television, Origami, Men's Health) | 0.04% | 3.75x |
| Quinceanera Planning | 0.01% | 3.38x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 2.99x |
| Local & Travel England - Northern England | 0.02% | 2.64x |
| Mexico Travel | 0.08% | 2.38x |
| Apartment & Community Real Estate Researchers | 0.07% | 2.16x |
Composition Percentage:
The overlap percentage between the Banfield Pet Hospital audience and the Content Affinity attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
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DEMOGRAPHICS
The Banfield Pet Hospital audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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