Dstillery Audiences

BANFIELD PET HOSPITAL

Audience Size: 1 Million Devices

Explore the Banfield Pet Hospital Audience

Below you'll find more information about the Banfield Pet Hospital audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Banfield Pet Hospital audience.

Dstillery Crafted Audiences

INTERESTS

The Banfield Pet Hospital audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Banfield Pet Hospital audience is Dog Breed Researchers.

Interest Composition Index
Dog Breed Researchers 3.22% 1.55x
Oregon Trip Planners 3.47% 1.54x
North West State Fair Visitors 3.77% 1.52x
Zoo Visitors 3.89% 1.51x
Pet Health and Nutrition Researchers 3.18% 1.50x
Puppy and Dog Adopters 3.18% 1.47x
Mobile Phone Purchase Intenders 3.96% 1.46x
Rideshare App Users 2.75% 1.44x
Ride Share Drivers 3.79% 1.44x
Seattle Trip Planners 4.04% 1.43x
Composition Percentage: The overlap percentage between the Banfield Pet Hospital audience and the Interest attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Banfield Pet Hospital audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Banfield Pet Hospital audience is REI.

Location Composition Index
REI 2.63% 8.59x
Lane Bryant 7.79% 7.77x
Joe's Jeans 0.36% 7.62x
Lorna Jane 0.80% 7.53x
Abercrombie & Fitch 2.29% 7.14x
Dressbarn 6.40% 7.03x
Mens Wearhouse 11.81% 6.95x
Columbia 1.76% 6.94x
Topshop 0.55% 6.92x
Old Navy 14.01% 6.84x
Composition Percentage: The overlap percentage between the Banfield Pet Hospital audience and the Location attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Banfield Pet Hospital audience is Teaching Abroad.

Content Affinity Composition Index
Teaching Abroad 0.03% 3.71x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 3.48x
Franchising 0.04% 3.10x
Organic Beauty & Skincare Products 0.26% 3.09x
Southern California Cluster 0.09% 2.76x
Comedy Content 0.06% 2.75x
Local & Travel England - Northern England 0.02% 2.65x
Franco-African Cluster 0.02% 2.59x
Hipster Clothing 0.07% 2.58x
Weather Information 0.18% 2.41x
Composition Percentage: The overlap percentage between the Banfield Pet Hospital audience and the Content Affinity attribute.
Index: A comparison of the Banfield Pet Hospital audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Banfield Pet Hospital audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female