Dstillery Audiences

BANK OF AMERICA

Audience Size: 1.4 Million Devices

Explore the Bank of America Audience

Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Bank of America audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of America audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 1.47% 1.75x
New York City Events Researchers 2.12% 1.68x
Washington Skiers and Snowboarders 3.66% 1.68x
Western Canada Skiers and Snowboarders 2.98% 1.68x
Readers of South American Content 3.41% 1.62x
Major Airline Customers 3.08% 1.60x
United Arab Emirates Trip Planners 2.46% 1.59x
Real Estate Decision Makers 2.93% 1.56x
Ballet Enthusiasts 2.71% 1.55x
Readers of Belizean Content 3.44% 1.55x
Composition Percentage: The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of America audience is Intermix.

Location Composition Index
Intermix 0.12% 8.84x
Armani 0.52% 7.47x
Lorna Jane 0.17% 7.41x
Uniqlo 0.29% 7.17x
American Apparel 0.56% 6.92x
Zara 0.48% 6.42x
Bonobos 0.27% 6.16x
Club Monaco 0.19% 6.15x
Abercrombie & Fitch 0.19% 6.06x
Urban Outfitters 0.92% 5.98x
Composition Percentage: The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of America audience is English as a Second Language.

Content Affinity Composition Index
English as a Second Language 0.08% 5.29x
Russia Cluster 0.09% 5.18x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.06% 4.09x
China Cluster 0.20% 3.62x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.03% 3.50x
Humor & Entertainment 0.08% 3.48x
Nepal News 0.03% 3.41x
Marketing Professionals 0.05% 3.35x
Celebrity Gossip 0.09% 3.09x
Lighting & Power 0.03% 3.07x
Composition Percentage: The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of America audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male