Dstillery Audiences

BANK OF AMERICA

Audience Size: 3.1 Million Devices

Explore the Bank of America Audience

Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Bank of America audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of America audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 2.20% 1.62x
New York Trip Planners 2.16% 1.62x
Real Estate Decision Makers 3.51% 1.58x
Readers of Caribbean Content 2.22% 1.57x
Readers of South American Content 2.09% 1.57x
Readers of Dominican Republic Content 2.29% 1.54x
Major Airline Customers 2.06% 1.54x
Readers of El Salvadoran Content 2.05% 1.53x
Readers of Panamanian Content 1.87% 1.52x
Readers of Puerto Rican Content 1.68% 1.52x
Composition Percentage: The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of America audience is Everlane.

Location Composition Index
Everlane 0.08% 13.47x
Lululemon 3.39% 10.89x
Zara 1.75% 10.66x
Hugo Boss 0.95% 10.46x
Armani 1.36% 10.30x
Levi Strauss 0.74% 10.25x
Uniqlo 0.78% 10.03x
American Apparel 1.70% 9.99x
Lorna Jane 0.32% 9.90x
Intermix 0.51% 9.64x
Composition Percentage: The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of America audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.01% 2.38x
New York City Real Estate Research Cluster 0.73% 2.34x
Franco-African Cluster 0.03% 2.14x
Brazil & Portugal News 0.08% 2.10x
New York City Family & Activity Cluster 0.97% 2.09x
NYC Tourist Attractions 1.20% 2.03x
Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.00x
Hudson Valley New York Media 0.47% 1.92x
LGBTQ Advocacy 0.81% 1.92x
Latin American News 0.21% 1.91x
Composition Percentage: The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of America audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male