Dstillery Audiences

BANK OF AMERICA

Audience Size: 19 Thousand Devices

Explore the Bank of America Audience

Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 19 thousand unique devices whose actions qualify for the Bank of America audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of America audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 2.25% 1.70x
Readers of South American Content 2.20% 1.62x
Readers of Caribbean Content 2.41% 1.59x
Real Estate Decision Makers 3.37% 1.59x
Readers of Panamanian Content 1.96% 1.58x
Los Angeles Trip Planners 2.34% 1.58x
Miami Trip Planners 1.79% 1.57x
Colombia Trip Planners 2.49% 1.57x
Readers of Puerto Rican Content 1.83% 1.56x
Readers of El Salvadoran Content 2.27% 1.55x
Composition Percentage: The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of America audience is J. Crew.

Location Composition Index
J. Crew 1.85% 4.49x
Banana Republic 2.08% 4.27x
The North Face 0.76% 2.98x
Brooks Brothers 1.33% 2.91x
REI 0.95% 1.91x
Gymboree 0.47% 1.61x
Composition Percentage: The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of America audience is Italy Cluster.

Content Affinity Composition Index
Italy Cluster 0.02% 2.33x
New York City Education & News Cluster 0.94% 2.21x
New York City Real Estate Research Cluster 0.63% 2.21x
Central & South American News 0.18% 2.07x
Latin American News 0.22% 2.07x
Greece Cluster 0.03% 2.04x
NYC Tourist Attractions 1.11% 2.03x
Brazil & Portugal News 0.07% 1.94x
Institutional Investing 0.09% 1.93x
Russia Cluster 0.09% 1.92x
Composition Percentage: The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of America audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000