Explore the Bank of America Audience
Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 838.3 thousand unique devices whose actions qualify for the Bank of America audience.
INTERESTS
The Bank of America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bank of America audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.03% | 2.90x |
| School Closings Updates Readers | 1.92% | 2.21x |
| Palm Beach Trip Planners | 4.12% | 1.96x |
| Readers of Puerto Rican Content | 3.57% | 1.90x |
| New York City Events Researchers | 2.37% | 1.88x |
| Real Estate Decision Makers | 3.02% | 1.88x |
| Major Airline Customers | 3.32% | 1.86x |
| Online Grocery Shoppers | 3.08% | 1.81x |
| Ballet Enthusiasts | 2.61% | 1.80x |
| Miami Trip Planners | 3.42% | 1.77x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
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APPAREL RETAILERS
The Bank of America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bank of America audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.02% | 10.82x |
| Lorna Jane | 0.23% | 8.30x |
| Intermix | 0.17% | 7.99x |
| Armani | 0.48% | 7.30x |
| Uniqlo | 0.29% | 7.30x |
| Topshop | 0.04% | 7.25x |
| Joe's Jeans | 0.04% | 6.98x |
| Calvin Klein | 0.09% | 6.79x |
| Saint Laurent Paris | 0.10% | 6.73x |
| American Apparel | 0.82% | 6.25x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bank of America audience is French Education.
| Content Affinity | Composition | Index |
| French Education | 0.02% | 5.43x |
| London Tourism & Events | 0.03% | 4.90x |
| Greece Cluster | 0.05% | 4.59x |
| Alternative Movie Streaming | 0.03% | 4.00x |
| Nepal News | 0.04% | 3.99x |
| Instagram Management | 0.02% | 3.82x |
| New York City Education & News Cluster | 0.51% | 3.71x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.62x |
| Italy Cluster | 0.04% | 3.60x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 3.44x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
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DEMOGRAPHICS
The Bank of America audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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