Dstillery Audiences

BANK OF AMERICA

Audience Size: 6.9 Million Devices

Explore the Bank of America Audience

Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 6.9 million unique devices whose actions qualify for the Bank of America audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of America audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.60% 1.73x
Ballet Enthusiasts 2.54% 1.66x
Major Airline Customers 2.83% 1.65x
Readers of Dominican Republic Content 2.47% 1.63x
New York Trip Planners 2.49% 1.62x
Readers of Caribbean Content 2.68% 1.62x
Boston Trip Planners 1.65% 1.61x
Los Angeles Mass Transit Commuters 2.61% 1.59x
Readers of South American Content 2.50% 1.59x
Caribbean Trip Planners 2.29% 1.56x
Composition Percentage: The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of America audience is Everlane.

Location Composition Index
Everlane 0.10% 9.53x
Lululemon 5.15% 8.42x
Hugo Boss 2.09% 8.30x
Club Monaco 0.91% 7.56x
Zara 2.28% 7.46x
Armani 1.81% 7.45x
Uniqlo 1.09% 7.33x
Intermix 0.71% 7.28x
Supreme 0.20% 7.25x
Levi Strauss 0.92% 7.00x
Composition Percentage: The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of America audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.00% 2.51x
New York City Education & News Cluster 1.08% 2.29x
Brazil & Portugal News 0.10% 2.28x
New York City Real Estate Research Cluster 0.86% 2.20x
Franco-African Cluster 0.03% 2.14x
New England Universities 0.89% 2.12x
NYC Tourist Attractions 1.36% 2.08x
Greece Cluster 0.03% 2.05x
Italy Cluster 0.02% 2.03x
Institutional Investing 0.14% 2.01x
Composition Percentage: The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of America audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male