Dstillery Audiences

BANK OF AMERICA

Audience Size: 7.5 Million Devices

Explore the Bank of America Audience

Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 7.5 million unique devices whose actions qualify for the Bank of America audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of America audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.65% 1.54x
Ballet Enthusiasts 3.77% 1.53x
Los Angeles Mass Transit Commuters 3.87% 1.52x
Online Grocery Shoppers 3.88% 1.52x
Real Estate Decision Makers 3.61% 1.48x
Opera Enthusiasts 3.22% 1.47x
Readers of Dominican Republic Content 2.62% 1.45x
Readers of Caribbean Content 2.81% 1.41x
New York Trip Planners 3.60% 1.41x
Readers of Belizean Content 2.69% 1.40x
Composition Percentage: The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of America audience is Supreme.

Location Composition Index
Supreme 0.21% 7.93x
Everlane 0.16% 7.38x
Topshop 0.58% 6.98x
Intermix 1.09% 6.82x
Uniqlo 1.94% 6.81x
Zara 2.84% 6.54x
Armani 3.42% 6.30x
American Apparel 3.64% 6.19x
Club Monaco 1.35% 6.07x
Bonobos 1.76% 6.03x
Composition Percentage: The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of America audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.03% 2.33x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 2.32x
New York City Education & News Cluster 0.92% 2.24x
New York City Real Estate Research Cluster 1.18% 2.16x
Russia Cluster 0.09% 2.13x
NYC Tourist Attractions 1.39% 2.13x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.06x
Brazil & Portugal News 0.11% 1.86x
Greece Cluster 0.02% 1.83x
LGBTQ Advocacy 1.18% 1.79x
Composition Percentage: The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of America audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male