Dstillery Audiences

BANK OF AMERICA

Audience Size: 8.4 Million Devices

Explore the Bank of America Audience

Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 8.4 million unique devices whose actions qualify for the Bank of America audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of America audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.00% 1.65x
Ballet Enthusiasts 2.90% 1.57x
Readers of South American Content 2.07% 1.55x
Cape Cod News Readers 2.23% 1.55x
Online Grocery Shoppers 2.96% 1.55x
Readers of Dominican Republic Content 1.89% 1.54x
Real Estate Decision Makers 2.70% 1.51x
Los Angeles Mass Transit Commuters 2.17% 1.51x
Readers of Caribbean Content 1.92% 1.51x
Readers of Belizean Content 1.96% 1.50x
Composition Percentage: The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of America audience is Everlane.

Location Composition Index
Everlane 0.14% 7.68x
Supreme 0.24% 7.09x
Intermix 0.93% 7.01x
Topshop 0.30% 6.62x
Uniqlo 1.48% 6.60x
Lululemon 6.00% 6.51x
Zara 2.57% 6.47x
Hugo Boss 2.97% 6.16x
Levi Strauss 1.25% 6.11x
Armani 3.15% 5.95x
Composition Percentage: The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of America audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.51x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.34x
Environmentally Friendly Cars 0.01% 2.20x
Germany Cluster 0.02% 2.07x
New York City Real Estate Research Cluster 1.23% 2.02x
New York City Education & News Cluster 1.05% 1.96x
Franco-African Cluster 0.03% 1.93x
NYC Tourist Attractions 1.66% 1.93x
Latin American News 0.36% 1.80x
New England Universities 0.95% 1.78x
Composition Percentage: The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of America audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male