Dstillery Audiences

BANK OF AMERICA

Audience Size: 5.8 Million Devices

Explore the Bank of America Audience

Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Bank of America audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of America audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.56% 1.95x
Real Estate Decision Makers 3.14% 1.84x
Opera Enthusiasts 2.75% 1.78x
Ballet Enthusiasts 3.51% 1.77x
Los Angeles Mass Transit Commuters 4.66% 1.71x
Online Grocery Shoppers 3.57% 1.68x
Readers of Puerto Rican Content 3.36% 1.66x
United Arab Emirates Trip Planners 2.87% 1.65x
Burger Enthusiast 0.06% 1.63x
Los Angeles Trip Planners 3.96% 1.62x
Composition Percentage: The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of America audience is Supreme.

Location Composition Index
Supreme 0.19% 8.83x
Everlane 0.18% 8.28x
Topshop 0.57% 8.08x
Intermix 1.05% 7.76x
Joe's Jeans 0.31% 7.53x
Uniqlo 2.27% 7.49x
Zara 3.35% 7.30x
Armani 3.25% 7.20x
American Apparel 3.78% 7.12x
Club Monaco 1.55% 7.02x
Composition Percentage: The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of America audience is Malaya.

Content Affinity Composition Index
Malaya 0.02% 2.81x
New York City Education & News Cluster 0.79% 2.40x
Franco-African Cluster 0.02% 2.39x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 2.37x
Russia Cluster 0.06% 2.27x
New York City Real Estate Research Cluster 0.92% 2.24x
Romanian News 0.02% 2.22x
NYC Tourist Attractions 1.04% 2.17x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.15x
Brazil & Portugal News 0.13% 2.13x
Composition Percentage: The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of America audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male