Explore the Bank of America Audience
Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 570.3 thousand unique devices whose actions qualify for the Bank of America audience.
INTERESTS
The Bank of America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bank of America audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 1.41% | 2.00x |
| Washington Skiers and Snowboarders | 3.78% | 1.92x |
| Real Estate Decision Makers | 3.15% | 1.86x |
| Social Distancing Content Readers | 1.91% | 1.84x |
| Palm Beach Trip Planners | 4.04% | 1.82x |
| Major Airline Customers | 3.12% | 1.80x |
| United Nations Donors | 2.33% | 1.80x |
| Readers of Puerto Rican Content | 3.68% | 1.79x |
| New York City Events Researchers | 1.94% | 1.75x |
| Commercial Architects and Designers | 2.63% | 1.74x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
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APPAREL RETAILERS
The Bank of America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bank of America audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.02% | 13.64x |
| Saint Laurent Paris | 0.19% | 9.17x |
| Topshop | 0.06% | 8.98x |
| Intermix | 0.19% | 8.54x |
| Uniqlo | 0.46% | 8.52x |
| Lorna Jane | 0.20% | 8.44x |
| Armani | 0.83% | 7.88x |
| Joe's Jeans | 0.05% | 7.88x |
| American Apparel | 0.91% | 7.47x |
| Club Monaco | 0.34% | 7.13x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bank of America audience is US Soccer.
| Content Affinity | Composition | Index |
| US Soccer | 0.12% | 5.82x |
| Mobile Industry Information | 0.14% | 4.74x |
| Hobby Vehicles | 0.13% | 4.62x |
| Spanish Lifestyle & Health | 0.13% | 4.47x |
| Bowling | 0.13% | 4.33x |
| Community Planning & Transportation | 0.08% | 3.65x |
| Russia Cluster | 0.07% | 3.62x |
| Action Sports | 0.10% | 3.52x |
| Winter Sports & Gear | 0.06% | 3.32x |
| Psychology & Social Work | 0.03% | 3.21x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
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DEMOGRAPHICS
The Bank of America audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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