Explore the Bank of America Audience
Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 6.9 million unique devices whose actions qualify for the Bank of America audience.
INTERESTS
The Bank of America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bank of America audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.60% | 1.73x |
| Ballet Enthusiasts | 2.54% | 1.66x |
| Major Airline Customers | 2.83% | 1.65x |
| Readers of Dominican Republic Content | 2.47% | 1.63x |
| New York Trip Planners | 2.49% | 1.62x |
| Readers of Caribbean Content | 2.68% | 1.62x |
| Boston Trip Planners | 1.65% | 1.61x |
| Los Angeles Mass Transit Commuters | 2.61% | 1.59x |
| Readers of South American Content | 2.50% | 1.59x |
| Caribbean Trip Planners | 2.29% | 1.56x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
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APPAREL RETAILERS
The Bank of America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bank of America audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.10% | 9.53x |
| Lululemon | 5.15% | 8.42x |
| Hugo Boss | 2.09% | 8.30x |
| Club Monaco | 0.91% | 7.56x |
| Zara | 2.28% | 7.46x |
| Armani | 1.81% | 7.45x |
| Uniqlo | 1.09% | 7.33x |
| Intermix | 0.71% | 7.28x |
| Supreme | 0.20% | 7.25x |
| Levi Strauss | 0.92% | 7.00x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bank of America audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.00% | 2.51x |
| New York City Education & News Cluster | 1.08% | 2.29x |
| Brazil & Portugal News | 0.10% | 2.28x |
| New York City Real Estate Research Cluster | 0.86% | 2.20x |
| Franco-African Cluster | 0.03% | 2.14x |
| New England Universities | 0.89% | 2.12x |
| NYC Tourist Attractions | 1.36% | 2.08x |
| Greece Cluster | 0.03% | 2.05x |
| Italy Cluster | 0.02% | 2.03x |
| Institutional Investing | 0.14% | 2.01x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
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DEMOGRAPHICS
The Bank of America audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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