Dstillery Audiences

BANK OF AMERICA

Audience Size: 1 Million Devices

Explore the Bank of America Audience

Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Bank of America audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of America audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 1.50% 1.99x
Miami Trip Planners 3.39% 1.90x
New York City Events Researchers 2.07% 1.90x
Palm Beach Trip Planners 3.46% 1.83x
Real Estate Decision Makers 2.76% 1.81x
Western Canada Skiers and Snowboarders 2.63% 1.73x
Washington Skiers and Snowboarders 3.49% 1.72x
United Arab Emirates Trip Planners 2.44% 1.72x
Readers of Puerto Rican Content 3.23% 1.70x
Fort Lauderdale Trip Planners 3.46% 1.69x
Composition Percentage: The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of America audience is Everlane.

Location Composition Index
Everlane 0.02% 11.99x
Supreme 0.02% 11.37x
Lorna Jane 0.25% 9.87x
Topshop 0.06% 9.73x
Saint Laurent Paris 0.20% 8.85x
Intermix 0.23% 8.84x
Joe's Jeans 0.06% 8.70x
Armani 0.86% 8.52x
Uniqlo 0.46% 8.47x
American Apparel 0.99% 7.62x
Composition Percentage: The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of America audience is Right Wing Blogs - Political Activism.

Content Affinity Composition Index
Right Wing Blogs - Political Activism 0.04% 5.12x
Nepal News 0.04% 5.12x
European Museums, Restaurants & Events 0.05% 4.60x
France Online Music & Quiz Content Cluster 0.04% 4.54x
Bulgaria Cluster 0.03% 3.92x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.03% 3.65x
Psychology & Social Work 0.03% 3.21x
Arabic News 0.08% 3.21x
Teaching Abroad 0.01% 2.85x
Art News & Products 0.03% 2.79x
Composition Percentage: The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of America audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male