Explore the Bank of America Audience
Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Bank of America audience.
INTERESTS
The Bank of America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bank of America audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.03% | 2.90x |
| Amazon Prime Movie Subscribers | 0.02% | 2.35x |
| Retirement Planning Amid Covid-19 | 0.05% | 1.95x |
| Palm Beach Trip Planners | 4.74% | 1.91x |
| Real Estate Decision Makers | 2.90% | 1.88x |
| Florida County and Local Fair Visitors | 6.60% | 1.81x |
| Miami Trip Planners | 3.52% | 1.78x |
| Major Airline Customers | 3.03% | 1.75x |
| Hard Rock Hotel & Casino Trip Planners | 4.55% | 1.71x |
| Tampa and St Petersburg Trip Planners | 3.74% | 1.71x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
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APPAREL RETAILERS
The Bank of America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bank of America audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.09% | 9.27x |
| Supreme | 0.09% | 9.13x |
| Topshop | 0.22% | 8.81x |
| Intermix | 0.57% | 8.78x |
| Uniqlo | 1.20% | 7.96x |
| Joe's Jeans | 0.13% | 7.91x |
| Armani | 1.88% | 7.72x |
| Zara | 1.94% | 7.66x |
| Abercrombie & Fitch | 0.46% | 7.21x |
| American Apparel | 2.16% | 7.19x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bank of America audience is French Education.
| Content Affinity | Composition | Index |
| French Education | 0.02% | 5.43x |
| San Francisco Tourism | 0.04% | 4.88x |
| Texas Sporting & Outdoors Cluster | 0.02% | 3.88x |
| Gadgets | 0.03% | 3.59x |
| Malaya | 0.02% | 3.58x |
| Apartment & Community Real Estate Researchers | 0.02% | 3.52x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.02% | 3.44x |
| Russia Cluster | 0.05% | 3.30x |
| Costumes | 0.04% | 3.23x |
| Paper & Packaging | 0.02% | 3.14x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
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DEMOGRAPHICS
The Bank of America audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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