Dstillery Audiences

BANK OF AMERICA

Audience Size: 4.5 Million Devices

Explore the Bank of America Audience

Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Bank of America audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of America audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.03% 2.90x
School Closings Updates Readers 0.74% 1.93x
Miami Trip Planners 3.50% 1.92x
New York City Events Researchers 2.33% 1.88x
Real Estate Decision Makers 2.89% 1.80x
Palm Beach Trip Planners 3.58% 1.80x
Florida County and Local Fair Visitors 5.50% 1.79x
Washington Skiers and Snowboarders 3.30% 1.74x
Tampa and St Petersburg Trip Planners 2.93% 1.74x
South Atlantic Voters 4.03% 1.73x
Composition Percentage: The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of America audience is Everlane.

Location Composition Index
Everlane 0.16% 9.68x
Supreme 0.17% 9.65x
Topshop 0.47% 9.06x
Intermix 0.91% 8.58x
Joe's Jeans 0.25% 8.38x
Uniqlo 2.02% 8.18x
Zara 3.09% 7.97x
Armani 2.95% 7.91x
American Apparel 3.45% 7.57x
Club Monaco 1.35% 7.49x
Composition Percentage: The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of America audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.04% 5.54x
French Education 0.02% 5.43x
Southern California Cluster 0.02% 3.36x
San Francisco Tourism 0.04% 3.28x
Home Printing 0.01% 3.04x
Tattoos & Costumes 0.03% 2.99x
Beach & Intimate Wear 0.06% 2.97x
Teaching Abroad 0.01% 2.85x
Meeting Planning & Hotels 0.05% 2.66x
Senior Care 0.05% 2.64x
Composition Percentage: The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of America audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male