Explore the Bank of America Audience
Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Bank of America audience.
INTERESTS
The Bank of America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bank of America audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.09% | 2.43x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.07% | 1.97x |
| Palm Beach Trip Planners | 2.73% | 1.76x |
| Readers of Puerto Rican Content | 2.82% | 1.72x |
| Readers of Cuban Content | 2.79% | 1.72x |
| Miami Trip Planners | 2.40% | 1.71x |
| Readers of Caribbean Content | 3.26% | 1.71x |
| Wireless Headphone Researchers | 0.04% | 1.70x |
| Readers of Nicaraguan Content | 3.99% | 1.70x |
| Readers of South American Content | 2.85% | 1.69x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
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APPAREL RETAILERS
The Bank of America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bank of America audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.73% | 4.32x |
| Intermix | 0.37% | 4.20x |
| Topshop | 0.14% | 4.13x |
| Supreme | 0.02% | 4.04x |
| Saint Laurent Paris | 0.37% | 3.74x |
| Armani | 1.58% | 3.74x |
| Everlane | 0.02% | 3.62x |
| Joe's Jeans | 0.14% | 3.60x |
| Uniqlo | 0.79% | 3.54x |
| Club Monaco | 0.59% | 3.45x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bank of America audience is Electrical Engineering.
| Content Affinity | Composition | Index |
| Electrical Engineering | 0.03% | 6.51x |
| Turkey & Iran Cluster | 0.03% | 6.51x |
| Malaya | 0.03% | 4.14x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.02% | 4.06x |
| Serbia & Albania Cluster | 0.06% | 3.48x |
| Lawns & Pest Control | 0.03% | 3.43x |
| New England Universities | 0.09% | 3.31x |
| Cheerleading | 0.03% | 3.20x |
| Humor & Entertainment | 0.02% | 3.10x |
| Arabic News | 0.09% | 3.05x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
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DEMOGRAPHICS
The Bank of America audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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