Dstillery Audiences

BANK OF AMERICA

Audience Size: 6.5 Million Devices

Explore the Bank of America Audience

Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Bank of America audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of America audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.84% 1.77x
Los Angeles Mass Transit Commuters 4.58% 1.75x
Real Estate Decision Makers 4.06% 1.74x
Opera Enthusiasts 3.54% 1.70x
Ballet Enthusiasts 3.92% 1.69x
Online Grocery Shoppers 3.91% 1.64x
Readers of Puerto Rican Content 3.33% 1.63x
Readers of South American Content 3.30% 1.63x
Miami Trip Planners 3.64% 1.62x
Los Angeles Trip Planners 3.95% 1.62x
Composition Percentage: The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of America audience is Supreme.

Location Composition Index
Supreme 0.20% 8.79x
Topshop 0.64% 7.80x
Everlane 0.18% 7.47x
Uniqlo 2.46% 7.27x
Joe's Jeans 0.35% 7.20x
Intermix 1.16% 7.20x
Armani 3.39% 7.00x
Zara 3.51% 6.96x
American Apparel 3.99% 6.88x
Club Monaco 1.63% 6.80x
Composition Percentage: The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of America audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.02% 2.74x
Russia Cluster 0.09% 2.61x
New York City Education & News Cluster 0.90% 2.58x
New York City Real Estate Research Cluster 0.97% 2.40x
NYC Tourist Attractions 1.23% 2.34x
Vietnam Cluster 0.07% 2.33x
Cosmetics Business 0.04% 2.32x
Brazil & Portugal News 0.13% 2.19x
LGBTQ Advocacy 1.18% 2.03x
Philanthropy - Nonprofits 0.05% 1.94x
Composition Percentage: The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of America audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male