Explore the Bank of America Audience
Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Bank of America audience.
INTERESTS
The Bank of America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bank of America audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 1.50% | 1.99x |
| Miami Trip Planners | 3.39% | 1.90x |
| New York City Events Researchers | 2.07% | 1.90x |
| Palm Beach Trip Planners | 3.46% | 1.83x |
| Real Estate Decision Makers | 2.76% | 1.81x |
| Western Canada Skiers and Snowboarders | 2.63% | 1.73x |
| Washington Skiers and Snowboarders | 3.49% | 1.72x |
| United Arab Emirates Trip Planners | 2.44% | 1.72x |
| Readers of Puerto Rican Content | 3.23% | 1.70x |
| Fort Lauderdale Trip Planners | 3.46% | 1.69x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
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APPAREL RETAILERS
The Bank of America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bank of America audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.02% | 11.99x |
| Supreme | 0.02% | 11.37x |
| Lorna Jane | 0.25% | 9.87x |
| Topshop | 0.06% | 9.73x |
| Saint Laurent Paris | 0.20% | 8.85x |
| Intermix | 0.23% | 8.84x |
| Joe's Jeans | 0.06% | 8.70x |
| Armani | 0.86% | 8.52x |
| Uniqlo | 0.46% | 8.47x |
| American Apparel | 0.99% | 7.62x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bank of America audience is Right Wing Blogs - Political Activism.
| Content Affinity | Composition | Index |
| Right Wing Blogs - Political Activism | 0.04% | 5.12x |
| Nepal News | 0.04% | 5.12x |
| European Museums, Restaurants & Events | 0.05% | 4.60x |
| France Online Music & Quiz Content Cluster | 0.04% | 4.54x |
| Bulgaria Cluster | 0.03% | 3.92x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.03% | 3.65x |
| Psychology & Social Work | 0.03% | 3.21x |
| Arabic News | 0.08% | 3.21x |
| Teaching Abroad | 0.01% | 2.85x |
| Art News & Products | 0.03% | 2.79x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
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DEMOGRAPHICS
The Bank of America audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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