Dstillery Audiences

BANK OF AMERICA

Audience Size: 755.2 Thousand Devices

Explore the Bank of America Audience

Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 755.2 thousand unique devices whose actions qualify for the Bank of America audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of America audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.18% 1.69x
Austin Trip Planners 1.57% 1.55x
Soccer Fans 2.40% 1.54x
Cape Cod News Readers 1.05% 1.52x
Work Visa Researchers 1.57% 1.48x
Italian Mens National Soccer Team Fans 3.42% 1.47x
POS Systems & Software Researchers 2.10% 1.44x
2022 FIFA World Cup Enthusiasts 0.98% 1.40x
Latin TV Enthusiasts 5.53% 1.40x
United Arab Emirates Trip Planners 3.38% 1.39x
Composition Percentage: The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of America audience is Topshop.

Location Composition Index
Topshop 0.07% 8.55x
Intermix 0.17% 8.02x
Armani 0.64% 7.73x
Uniqlo 0.35% 7.62x
Zara 0.70% 7.20x
Hugo Boss 0.76% 7.00x
Joe's Jeans 0.04% 6.84x
Bonobos 0.33% 6.51x
Banana Republic 0.90% 6.39x
Club Monaco 0.18% 6.23x
Composition Percentage: The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of America audience is Italy Cluster.

Content Affinity Composition Index
Italy Cluster 0.02% 3.93x
Canadian Auto 0.02% 3.82x
Design Software 0.07% 3.79x
Nursing 0.02% 3.72x
Smart Travel 0.03% 3.62x
Brazil & Portugal News 0.10% 3.46x
Turkey & Iran Cluster 0.02% 3.12x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 2.99x
Art News & Products 0.02% 2.91x
Teaching Abroad 0.01% 2.85x
Composition Percentage: The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of America audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male