Dstillery Audiences

BANK OF AMERICA

Audience Size: 2.2 Million Devices

Explore the Bank of America Audience

Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Bank of America audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of America audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.09% 2.43x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.07% 1.97x
Palm Beach Trip Planners 2.73% 1.76x
Readers of Puerto Rican Content 2.82% 1.72x
Readers of Cuban Content 2.79% 1.72x
Miami Trip Planners 2.40% 1.71x
Readers of Caribbean Content 3.26% 1.71x
Wireless Headphone Researchers 0.04% 1.70x
Readers of Nicaraguan Content 3.99% 1.70x
Readers of South American Content 2.85% 1.69x
Composition Percentage: The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of America audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.73% 4.32x
Intermix 0.37% 4.20x
Topshop 0.14% 4.13x
Supreme 0.02% 4.04x
Saint Laurent Paris 0.37% 3.74x
Armani 1.58% 3.74x
Everlane 0.02% 3.62x
Joe's Jeans 0.14% 3.60x
Uniqlo 0.79% 3.54x
Club Monaco 0.59% 3.45x
Composition Percentage: The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of America audience is Electrical Engineering.

Content Affinity Composition Index
Electrical Engineering 0.03% 6.51x
Turkey & Iran Cluster 0.03% 6.51x
Malaya 0.03% 4.14x
Assorted Topics (Power Trains, Drones, Web Design) 0.02% 4.06x
Serbia & Albania Cluster 0.06% 3.48x
Lawns & Pest Control 0.03% 3.43x
New England Universities 0.09% 3.31x
Cheerleading 0.03% 3.20x
Humor & Entertainment 0.02% 3.10x
Arabic News 0.09% 3.05x
Composition Percentage: The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of America audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male