Explore the Bank of America Audience
Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Bank of America audience.
INTERESTS
The Bank of America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bank of America audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 1.47% | 1.75x |
| New York City Events Researchers | 2.12% | 1.68x |
| Washington Skiers and Snowboarders | 3.66% | 1.68x |
| Western Canada Skiers and Snowboarders | 2.98% | 1.68x |
| Readers of South American Content | 3.41% | 1.62x |
| Major Airline Customers | 3.08% | 1.60x |
| United Arab Emirates Trip Planners | 2.46% | 1.59x |
| Real Estate Decision Makers | 2.93% | 1.56x |
| Ballet Enthusiasts | 2.71% | 1.55x |
| Readers of Belizean Content | 3.44% | 1.55x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
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APPAREL RETAILERS
The Bank of America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bank of America audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.12% | 8.84x |
| Armani | 0.52% | 7.47x |
| Lorna Jane | 0.17% | 7.41x |
| Uniqlo | 0.29% | 7.17x |
| American Apparel | 0.56% | 6.92x |
| Zara | 0.48% | 6.42x |
| Bonobos | 0.27% | 6.16x |
| Club Monaco | 0.19% | 6.15x |
| Abercrombie & Fitch | 0.19% | 6.06x |
| Urban Outfitters | 0.92% | 5.98x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bank of America audience is English as a Second Language.
| Content Affinity | Composition | Index |
| English as a Second Language | 0.08% | 5.29x |
| Russia Cluster | 0.09% | 5.18x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.06% | 4.09x |
| China Cluster | 0.20% | 3.62x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.03% | 3.50x |
| Humor & Entertainment | 0.08% | 3.48x |
| Nepal News | 0.03% | 3.41x |
| Marketing Professionals | 0.05% | 3.35x |
| Celebrity Gossip | 0.09% | 3.09x |
| Lighting & Power | 0.03% | 3.07x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
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DEMOGRAPHICS
The Bank of America audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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