Dstillery Audiences

BANK OF AMERICA

Audience Size: 6.8 Million Devices

Explore the Bank of America Audience

Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 6.8 million unique devices whose actions qualify for the Bank of America audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of America audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.52% 1.87x
Los Angeles Mass Transit Commuters 4.28% 1.85x
Real Estate Decision Makers 3.82% 1.85x
Ballet Enthusiasts 3.61% 1.83x
Online Grocery Shoppers 4.00% 1.80x
Opera Enthusiasts 3.22% 1.73x
Los Angeles Trip Planners 3.72% 1.70x
Major Airline Customers 3.24% 1.69x
Miami Trip Planners 3.65% 1.69x
Restaurant Menu Researchers 2.83% 1.69x
Composition Percentage: The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of America audience is Supreme.

Location Composition Index
Supreme 0.20% 8.39x
Everlane 0.18% 7.39x
Topshop 0.64% 7.34x
Intermix 1.15% 7.05x
Uniqlo 2.24% 7.01x
Joe's Jeans 0.33% 6.78x
Zara 3.17% 6.75x
Armani 3.49% 6.63x
American Apparel 3.88% 6.46x
Saint Laurent Paris 1.04% 6.37x
Composition Percentage: The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of America audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.04% 3.22x
New York City Education & News Cluster 0.92% 2.59x
New York City Real Estate Research Cluster 1.02% 2.50x
NYC Tourist Attractions 1.25% 2.38x
Brazil & Portugal News 0.13% 2.31x
Franchising 0.03% 2.09x
Office Furniture Design 0.05% 2.07x
Mining & Natural Resources 0.02% 2.05x
Russia Cluster 0.07% 2.04x
Southern California Tourism 0.39% 2.02x
Composition Percentage: The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of America audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male