Dstillery Audiences

BANK OF AMERICA

Audience Size: 570.3 Thousand Devices

Explore the Bank of America Audience

Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 570.3 thousand unique devices whose actions qualify for the Bank of America audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of America audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 1.41% 2.00x
Washington Skiers and Snowboarders 3.78% 1.92x
Real Estate Decision Makers 3.15% 1.86x
Social Distancing Content Readers 1.91% 1.84x
Palm Beach Trip Planners 4.04% 1.82x
Major Airline Customers 3.12% 1.80x
United Nations Donors 2.33% 1.80x
Readers of Puerto Rican Content 3.68% 1.79x
New York City Events Researchers 1.94% 1.75x
Commercial Architects and Designers 2.63% 1.74x
Composition Percentage: The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of America audience is Everlane.

Location Composition Index
Everlane 0.02% 13.64x
Saint Laurent Paris 0.19% 9.17x
Topshop 0.06% 8.98x
Intermix 0.19% 8.54x
Uniqlo 0.46% 8.52x
Lorna Jane 0.20% 8.44x
Armani 0.83% 7.88x
Joe's Jeans 0.05% 7.88x
American Apparel 0.91% 7.47x
Club Monaco 0.34% 7.13x
Composition Percentage: The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of America audience is US Soccer.

Content Affinity Composition Index
US Soccer 0.12% 5.82x
Mobile Industry Information 0.14% 4.74x
Hobby Vehicles 0.13% 4.62x
Spanish Lifestyle & Health 0.13% 4.47x
Bowling 0.13% 4.33x
Community Planning & Transportation 0.08% 3.65x
Russia Cluster 0.07% 3.62x
Action Sports 0.10% 3.52x
Winter Sports & Gear 0.06% 3.32x
Psychology & Social Work 0.03% 3.21x
Composition Percentage: The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of America audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male