Explore the Bank of America Audience
Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 6.8 million unique devices whose actions qualify for the Bank of America audience.
INTERESTS
The Bank of America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bank of America audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.52% | 1.87x |
| Los Angeles Mass Transit Commuters | 4.28% | 1.85x |
| Real Estate Decision Makers | 3.82% | 1.85x |
| Ballet Enthusiasts | 3.61% | 1.83x |
| Online Grocery Shoppers | 4.00% | 1.80x |
| Opera Enthusiasts | 3.22% | 1.73x |
| Los Angeles Trip Planners | 3.72% | 1.70x |
| Major Airline Customers | 3.24% | 1.69x |
| Miami Trip Planners | 3.65% | 1.69x |
| Restaurant Menu Researchers | 2.83% | 1.69x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
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APPAREL RETAILERS
The Bank of America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bank of America audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.20% | 8.39x |
| Everlane | 0.18% | 7.39x |
| Topshop | 0.64% | 7.34x |
| Intermix | 1.15% | 7.05x |
| Uniqlo | 2.24% | 7.01x |
| Joe's Jeans | 0.33% | 6.78x |
| Zara | 3.17% | 6.75x |
| Armani | 3.49% | 6.63x |
| American Apparel | 3.88% | 6.46x |
| Saint Laurent Paris | 1.04% | 6.37x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bank of America audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.04% | 3.22x |
| New York City Education & News Cluster | 0.92% | 2.59x |
| New York City Real Estate Research Cluster | 1.02% | 2.50x |
| NYC Tourist Attractions | 1.25% | 2.38x |
| Brazil & Portugal News | 0.13% | 2.31x |
| Franchising | 0.03% | 2.09x |
| Office Furniture Design | 0.05% | 2.07x |
| Mining & Natural Resources | 0.02% | 2.05x |
| Russia Cluster | 0.07% | 2.04x |
| Southern California Tourism | 0.39% | 2.02x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
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DEMOGRAPHICS
The Bank of America audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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