Dstillery Audiences

BANK OF AMERICA

Audience Size: 838.3 Thousand Devices

Explore the Bank of America Audience

Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 838.3 thousand unique devices whose actions qualify for the Bank of America audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of America audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.03% 2.90x
School Closings Updates Readers 1.92% 2.21x
Palm Beach Trip Planners 4.12% 1.96x
Readers of Puerto Rican Content 3.57% 1.90x
New York City Events Researchers 2.37% 1.88x
Real Estate Decision Makers 3.02% 1.88x
Major Airline Customers 3.32% 1.86x
Online Grocery Shoppers 3.08% 1.81x
Ballet Enthusiasts 2.61% 1.80x
Miami Trip Planners 3.42% 1.77x
Composition Percentage: The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of America audience is Everlane.

Location Composition Index
Everlane 0.02% 10.82x
Lorna Jane 0.23% 8.30x
Intermix 0.17% 7.99x
Armani 0.48% 7.30x
Uniqlo 0.29% 7.30x
Topshop 0.04% 7.25x
Joe's Jeans 0.04% 6.98x
Calvin Klein 0.09% 6.79x
Saint Laurent Paris 0.10% 6.73x
American Apparel 0.82% 6.25x
Composition Percentage: The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of America audience is French Education.

Content Affinity Composition Index
French Education 0.02% 5.43x
London Tourism & Events 0.03% 4.90x
Greece Cluster 0.05% 4.59x
Alternative Movie Streaming 0.03% 4.00x
Nepal News 0.04% 3.99x
Instagram Management 0.02% 3.82x
New York City Education & News Cluster 0.51% 3.71x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.62x
Italy Cluster 0.04% 3.60x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 3.44x
Composition Percentage: The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of America audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male