Explore the Bank of America Audience
Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Bank of America audience.
INTERESTS
The Bank of America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bank of America audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.84% | 1.77x |
| Los Angeles Mass Transit Commuters | 4.58% | 1.75x |
| Real Estate Decision Makers | 4.06% | 1.74x |
| Opera Enthusiasts | 3.54% | 1.70x |
| Ballet Enthusiasts | 3.92% | 1.69x |
| Online Grocery Shoppers | 3.91% | 1.64x |
| Readers of Puerto Rican Content | 3.33% | 1.63x |
| Readers of South American Content | 3.30% | 1.63x |
| Miami Trip Planners | 3.64% | 1.62x |
| Los Angeles Trip Planners | 3.95% | 1.62x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
Curious about what else the Bank of America audience is interested in?
Sign Up
APPAREL RETAILERS
The Bank of America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bank of America audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.20% | 8.79x |
| Topshop | 0.64% | 7.80x |
| Everlane | 0.18% | 7.47x |
| Uniqlo | 2.46% | 7.27x |
| Joe's Jeans | 0.35% | 7.20x |
| Intermix | 1.16% | 7.20x |
| Armani | 3.39% | 7.00x |
| Zara | 3.51% | 6.96x |
| American Apparel | 3.99% | 6.88x |
| Club Monaco | 1.63% | 6.80x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
Want to find more of the Bank of America audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bank of America audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.02% | 2.74x |
| Russia Cluster | 0.09% | 2.61x |
| New York City Education & News Cluster | 0.90% | 2.58x |
| New York City Real Estate Research Cluster | 0.97% | 2.40x |
| NYC Tourist Attractions | 1.23% | 2.34x |
| Vietnam Cluster | 0.07% | 2.33x |
| Cosmetics Business | 0.04% | 2.32x |
| Brazil & Portugal News | 0.13% | 2.19x |
| LGBTQ Advocacy | 1.18% | 2.03x |
| Philanthropy - Nonprofits | 0.05% | 1.94x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
Want to see more of the Content Affinities the Bank of America audience visits?
Sign Up
DEMOGRAPHICS
The Bank of America audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Bank of America audience?
Sign Up