Explore the Bank of America Audience
Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 19 thousand unique devices whose actions qualify for the Bank of America audience.
INTERESTS
The Bank of America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bank of America audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 2.25% | 1.70x |
| Readers of South American Content | 2.20% | 1.62x |
| Readers of Caribbean Content | 2.41% | 1.59x |
| Real Estate Decision Makers | 3.37% | 1.59x |
| Readers of Panamanian Content | 1.96% | 1.58x |
| Los Angeles Trip Planners | 2.34% | 1.58x |
| Miami Trip Planners | 1.79% | 1.57x |
| Colombia Trip Planners | 2.49% | 1.57x |
| Readers of Puerto Rican Content | 1.83% | 1.56x |
| Readers of El Salvadoran Content | 2.27% | 1.55x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
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APPAREL RETAILERS
The Bank of America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bank of America audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 1.85% | 4.49x |
| Banana Republic | 2.08% | 4.27x |
| The North Face | 0.76% | 2.98x |
| Brooks Brothers | 1.33% | 2.91x |
| REI | 0.95% | 1.91x |
| Gymboree | 0.47% | 1.61x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bank of America audience is Italy Cluster.
| Content Affinity | Composition | Index |
| Italy Cluster | 0.02% | 2.33x |
| New York City Education & News Cluster | 0.94% | 2.21x |
| New York City Real Estate Research Cluster | 0.63% | 2.21x |
| Central & South American News | 0.18% | 2.07x |
| Latin American News | 0.22% | 2.07x |
| Greece Cluster | 0.03% | 2.04x |
| NYC Tourist Attractions | 1.11% | 2.03x |
| Brazil & Portugal News | 0.07% | 1.94x |
| Institutional Investing | 0.09% | 1.93x |
| Russia Cluster | 0.09% | 1.92x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
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DEMOGRAPHICS
The Bank of America audience resonates most for the following age and income brackets.
Age
18-24
Income
Under $25,000
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