Explore the Bank of America Audience
Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 755.2 thousand unique devices whose actions qualify for the Bank of America audience.
INTERESTS
The Bank of America audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bank of America audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.18% | 1.69x |
| Austin Trip Planners | 1.57% | 1.55x |
| Soccer Fans | 2.40% | 1.54x |
| Cape Cod News Readers | 1.05% | 1.52x |
| Work Visa Researchers | 1.57% | 1.48x |
| Italian Mens National Soccer Team Fans | 3.42% | 1.47x |
| POS Systems & Software Researchers | 2.10% | 1.44x |
| 2022 FIFA World Cup Enthusiasts | 0.98% | 1.40x |
| Latin TV Enthusiasts | 5.53% | 1.40x |
| United Arab Emirates Trip Planners | 3.38% | 1.39x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
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APPAREL RETAILERS
The Bank of America audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bank of America audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.07% | 8.55x |
| Intermix | 0.17% | 8.02x |
| Armani | 0.64% | 7.73x |
| Uniqlo | 0.35% | 7.62x |
| Zara | 0.70% | 7.20x |
| Hugo Boss | 0.76% | 7.00x |
| Joe's Jeans | 0.04% | 6.84x |
| Bonobos | 0.33% | 6.51x |
| Banana Republic | 0.90% | 6.39x |
| Club Monaco | 0.18% | 6.23x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bank of America audience is Italy Cluster.
| Content Affinity | Composition | Index |
| Italy Cluster | 0.02% | 3.93x |
| Canadian Auto | 0.02% | 3.82x |
| Design Software | 0.07% | 3.79x |
| Nursing | 0.02% | 3.72x |
| Smart Travel | 0.03% | 3.62x |
| Brazil & Portugal News | 0.10% | 3.46x |
| Turkey & Iran Cluster | 0.02% | 3.12x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.02% | 2.99x |
| Art News & Products | 0.02% | 2.91x |
| Teaching Abroad | 0.01% | 2.85x |
Composition Percentage:
The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
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DEMOGRAPHICS
The Bank of America audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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