Dstillery Audiences

BANK OF AMERICA

Audience Size: 3.1 Million Devices

Explore the Bank of America Audience

Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Bank of America audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of America audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 0.95% 1.73x
Palm Beach Trip Planners 2.73% 1.70x
Miami Trip Planners 2.60% 1.69x
United Arab Emirates Trip Planners 2.02% 1.68x
Major Airline Customers 2.39% 1.68x
Washington Skiers and Snowboarders 3.01% 1.64x
Real Estate Decision Makers 2.17% 1.59x
Readers of Puerto Rican Content 3.01% 1.58x
SEO Specialists 2.19% 1.57x
New York City Events Researchers 1.49% 1.56x
Composition Percentage: The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of America audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.61% 4.73x
Supreme 0.02% 4.56x
Intermix 0.30% 4.49x
Everlane 0.02% 4.47x
Armani 1.23% 3.95x
Topshop 0.09% 3.87x
Joe's Jeans 0.13% 3.87x
Saint Laurent Paris 0.26% 3.85x
Uniqlo 0.66% 3.70x
Club Monaco 0.47% 3.57x
Composition Percentage: The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of America audience is Diabetes Research.

Content Affinity Composition Index
Diabetes Research 0.02% 3.90x
European Museums, Restaurants & Events 0.02% 3.75x
California Universities 0.01% 3.62x
Germany Cluster 0.02% 3.62x
Visa & Immigration 0.02% 3.53x
Vaping 0.01% 3.00x
Teaching Abroad 0.01% 2.85x
Nepal News 0.02% 2.81x
US Soccer 0.08% 2.67x
Grocery & Food Service 0.02% 2.67x
Composition Percentage: The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of America audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male