Dstillery Audiences

BANK OF AMERICA

Audience Size: 8.8 Million Devices

Explore the Bank of America Audience

Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 8.8 million unique devices whose actions qualify for the Bank of America audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of America audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.50% 1.73x
Ballet Enthusiasts 2.38% 1.64x
New York Trip Planners 2.61% 1.58x
Readers of Dominican Republic Content 1.91% 1.54x
Restaurant Menu Researchers 1.89% 1.53x
Real Estate Decision Makers 4.57% 1.52x
Major Airline Customers 2.17% 1.52x
Cape Cod News Readers 1.70% 1.51x
Miami Trip Planners 2.12% 1.50x
Readers of South American Content 2.19% 1.50x
Composition Percentage: The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of America audience is Everlane.

Location Composition Index
Everlane 0.12% 8.54x
Supreme 0.25% 7.36x
Lululemon 5.97% 7.32x
Intermix 0.84% 7.14x
Uniqlo 1.30% 7.11x
Zara 2.57% 6.97x
Levi Strauss 1.05% 6.95x
Club Monaco 0.87% 6.92x
Hugo Boss 2.71% 6.82x
Armani 2.51% 6.48x
Composition Percentage: The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of America audience is Boston Cluster.

Content Affinity Composition Index
Boston Cluster 3.59% 1.66x
Connecticut News 1.93% 1.41x
New Jersey News Cluster 1.97% 1.37x
Los Angeles News 1.86% 1.36x
South Florida Cluster 1.82% 1.24x
Baltimore Cluster 1.52% 1.24x
Small Business Resources 3.10% 1.20x
Hip-Hop Enthusiast 2.85% 1.15x
Stock Market Investing Researchers 3.21% 1.15x
Apple Blogs & Hacks 1.53% 1.15x
Composition Percentage: The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of America audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male