Dstillery Audiences

BANK OF AMERICA

Audience Size: 2.7 Million Devices

Explore the Bank of America Audience

Below you'll find more information about the Bank of America audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Bank of America audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of America audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of America audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.03% 2.90x
Amazon Prime Movie Subscribers 0.02% 2.35x
Retirement Planning Amid Covid-19 0.05% 1.95x
Palm Beach Trip Planners 4.74% 1.91x
Real Estate Decision Makers 2.90% 1.88x
Florida County and Local Fair Visitors 6.60% 1.81x
Miami Trip Planners 3.52% 1.78x
Major Airline Customers 3.03% 1.75x
Hard Rock Hotel & Casino Trip Planners 4.55% 1.71x
Tampa and St Petersburg Trip Planners 3.74% 1.71x
Composition Percentage: The overlap percentage between the Bank of America audience and the Interest attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of America audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of America audience is Everlane.

Location Composition Index
Everlane 0.09% 9.27x
Supreme 0.09% 9.13x
Topshop 0.22% 8.81x
Intermix 0.57% 8.78x
Uniqlo 1.20% 7.96x
Joe's Jeans 0.13% 7.91x
Armani 1.88% 7.72x
Zara 1.94% 7.66x
Abercrombie & Fitch 0.46% 7.21x
American Apparel 2.16% 7.19x
Composition Percentage: The overlap percentage between the Bank of America audience and the Location attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of America audience is French Education.

Content Affinity Composition Index
French Education 0.02% 5.43x
San Francisco Tourism 0.04% 4.88x
Texas Sporting & Outdoors Cluster 0.02% 3.88x
Gadgets 0.03% 3.59x
Malaya 0.02% 3.58x
Apartment & Community Real Estate Researchers 0.02% 3.52x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 3.44x
Russia Cluster 0.05% 3.30x
Costumes 0.04% 3.23x
Paper & Packaging 0.02% 3.14x
Composition Percentage: The overlap percentage between the Bank of America audience and the Content Affinity attribute.
Index: A comparison of the Bank of America audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of America audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male