Dstillery Audiences

BANK OF THE WEST

Audience Size: 509.9 Thousand Devices

Explore the Bank of the West Audience

Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 509.9 thousand unique devices whose actions qualify for the Bank of the West audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of the West audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of the West audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 7.65% 5.02x
North Midwest State Fair Visitors 12.74% 4.77x
Aspen Trip Planners 4.97% 4.01x
Kansas City Trip Planners 9.41% 3.47x
Colorado County and Local Fair Visitors 6.72% 3.46x
Telluride Trip Planners 4.68% 3.43x
South West State Fair Visitors 8.84% 3.20x
Colorado Skiers and Snowboarders 5.46% 3.15x
Food Bank Researchers 1.43% 2.59x
Quarantine Planners 1.47% 2.53x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of the West audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of the West audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.05% 11.69x
Lorna Jane 1.23% 6.74x
Uniqlo 1.67% 6.65x
Patagonia 1.25% 6.28x
Joe's Jeans 0.27% 6.02x
The North Face 2.52% 4.93x
Everlane 0.03% 4.60x
REI 2.58% 4.54x
Calvin Klein 0.32% 4.48x
Lululemon 5.22% 3.96x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of the West audience is Nebraska Cluster.

Content Affinity Composition Index
Nebraska Cluster 6.31% 8.66x
Minnesota Community Business Cluster 0.12% 5.90x
Colorado Snow 0.24% 5.37x
Colorado Cluster 2.61% 5.30x
Colorado News 8.75% 5.01x
Beer, Wine & Alcohol 0.12% 4.70x
Comedy Content 0.08% 3.99x
Iowa Cluster 4.19% 3.75x
Healthcare - Doctors & Diagnosis 0.12% 3.70x
London Tourism 0.03% 3.63x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of the West audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male