Dstillery Audiences

BANK OF THE WEST

Audience Size: 166.2 Thousand Devices

Explore the Bank of the West Audience

Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 166.2 thousand unique devices whose actions qualify for the Bank of the West audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of the West audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of the West audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 14.47% 4.44x
Denver Trip Planners 8.12% 4.00x
Aspen Trip Planners 6.68% 3.66x
Social Workers 0.17% 3.44x
Colorado County and Local Fair Visitors 8.54% 3.35x
Kansas City Trip Planners 9.64% 3.06x
Telluride Trip Planners 6.01% 3.03x
Quarantine Planners 2.71% 2.98x
Denver Broncos Fans 6.35% 2.98x
Oregon Trip Planners 6.51% 2.86x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of the West audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of the West audience is Patagonia.

Location Composition Index
Patagonia 0.42% 8.31x
Uniqlo 0.37% 7.02x
Columbia 0.51% 6.87x
The North Face 0.68% 6.47x
Topshop 0.04% 6.46x
Lorna Jane 0.19% 6.03x
REI 0.72% 5.82x
Joe's Jeans 0.04% 5.09x
Eddie Bauer 1.10% 4.34x
Lululemon 1.02% 4.05x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of the West audience is Nebraska Cluster.

Content Affinity Composition Index
Nebraska Cluster 7.61% 8.06x
Colorado Snow 0.59% 7.81x
Colorado Cluster 3.89% 5.92x
Idaho Cluster 2.12% 4.96x
Furniture & Home Improvement 0.25% 4.60x
Colorado News 10.41% 4.55x
DIY Decoration & Furniture 0.51% 3.95x
New Mexico News 2.12% 3.83x
Los Angeles Tourism 0.57% 3.76x
London Tourism 0.03% 3.63x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of the West audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male