Dstillery Audiences

BANK OF THE WEST

Audience Size: 120.2 Thousand Devices

Explore the Bank of the West Audience

Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 120.2 thousand unique devices whose actions qualify for the Bank of the West audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of the West audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of the West audience is Aspen Trip Planners.

Interest Composition Index
Aspen Trip Planners 7.22% 7.40x
Ski and Snowboard Trip Planners 10.54% 6.80x
Denver Trip Planners 7.87% 6.75x
Colorado County and Local Fair Visitors 10.83% 5.46x
Telluride Trip Planners 5.42% 4.70x
Colorado Skiers and Snowboarders 6.86% 4.37x
South West State Fair Visitors 11.77% 4.07x
Quarantine Planners 1.95% 3.57x
Wyoming Cowboys Fans 3.68% 3.56x
Ski Enthusiasts 5.20% 3.24x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of the West audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of the West audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.42% 13.19x
Columbia 0.70% 10.27x
Joe's Jeans 0.05% 7.90x
The North Face 0.57% 6.80x
REI 0.64% 6.56x
Uniqlo 0.34% 6.55x
Eddie Bauer 1.14% 5.84x
Calvin Klein 0.09% 5.73x
Lululemon 1.34% 4.94x
Coach 1.02% 4.80x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of the West audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 1.08% 16.34x
Colorado News 12.85% 8.44x
Colorado Cluster 3.90% 7.70x
Recreational Motor Sport Enthusiasts 0.29% 5.92x
Nebraska Cluster 3.10% 5.61x
Weight Lifting Enthusiasts 0.23% 4.80x
Back & Spine 0.30% 4.41x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.59% 4.34x
South Dakota Cluster 1.16% 4.29x
London Tourism 0.03% 3.63x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of the West audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male