Explore the Bank of the West Audience
Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 116.1 thousand unique devices whose actions qualify for the Bank of the West audience.
INTERESTS
The Bank of the West audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bank of the West audience is Aspen Trip Planners.
| Interest | Composition | Index |
| Aspen Trip Planners | 4.57% | 7.33x |
| Denver Trip Planners | 7.89% | 5.77x |
| Ski and Snowboard Trip Planners | 6.13% | 5.13x |
| Colorado County and Local Fair Visitors | 6.96% | 4.46x |
| Wyoming Cowboys Fans | 2.70% | 4.13x |
| Colorado Skiers and Snowboarders | 7.48% | 4.02x |
| Telluride Trip Planners | 3.32% | 3.96x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.31% | 3.89x |
| South West State Fair Visitors | 10.07% | 3.75x |
| Ski Enthusiasts | 3.95% | 3.29x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
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APPAREL RETAILERS
The Bank of the West audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bank of the West audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.10% | 16.22x |
| Lorna Jane | 0.45% | 15.01x |
| Columbia | 0.74% | 11.71x |
| REI | 0.62% | 7.40x |
| Madewell | 0.82% | 6.87x |
| Calvin Klein | 0.19% | 6.84x |
| Eddie Bauer | 0.59% | 6.59x |
| Uniqlo | 0.31% | 6.55x |
| Levi Strauss | 0.66% | 5.59x |
| H&M | 1.78% | 5.26x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bank of the West audience is Colorado News.
| Content Affinity | Composition | Index |
| Colorado News | 9.14% | 7.74x |
| Nebraska Cluster | 3.01% | 5.90x |
| Colorado Cluster | 2.18% | 5.13x |
| Woodwork | 0.31% | 4.78x |
| Iowa Cluster | 2.91% | 3.96x |
| Garden Power Equipment | 0.22% | 3.89x |
| Tahoe & Reno Tourism | 0.31% | 3.85x |
| Weight Loss & Nutrition Assistance Researchers | 0.52% | 3.66x |
| London Tourism | 0.03% | 3.63x |
| South Dakota Cluster | 0.83% | 3.57x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
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DEMOGRAPHICS
The Bank of the West audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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