Dstillery Audiences

BANK OF THE WEST

Audience Size: 123.2 Thousand Devices

Explore the Bank of the West Audience

Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 123.2 thousand unique devices whose actions qualify for the Bank of the West audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of the West audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of the West audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 12.56% 5.53x
North Midwest State Fair Visitors 15.64% 5.20x
Colorado County and Local Fair Visitors 11.97% 4.51x
South West State Fair Visitors 12.68% 4.45x
Aspen Trip Planners 8.89% 4.33x
Telluride Trip Planners 9.60% 4.32x
Wyoming Cowboys Fans 9.24% 3.94x
Denver Broncos Fans 9.24% 3.90x
Kansas City Trip Planners 11.37% 3.64x
Colorado Skiers and Snowboarders 8.41% 3.57x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of the West audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of the West audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.07% 17.35x
Patagonia 0.79% 14.40x
Lorna Jane 0.25% 12.88x
The North Face 1.10% 12.53x
Uniqlo 0.28% 8.60x
REI 1.28% 7.98x
Columbia 0.58% 7.56x
Eddie Bauer 1.74% 7.40x
Lululemon 1.72% 7.34x
Topshop 0.03% 7.01x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of the West audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 0.71% 10.23x
Colorado Cluster 7.82% 8.14x
Nebraska Cluster 7.82% 6.75x
National Parks 0.36% 5.61x
Mail Order Food 0.36% 5.55x
Disease Cluster 0.36% 5.49x
South Dakota Cluster 3.20% 5.07x
Colorado News 14.57% 4.80x
Alaska Cluster 0.83% 3.92x
Backpacking 1.54% 3.77x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of the West audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male