Dstillery Audiences

BANK OF THE WEST

Audience Size: 451.8 Thousand Devices

Explore the Bank of the West Audience

Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 451.8 thousand unique devices whose actions qualify for the Bank of the West audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of the West audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of the West audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 11.97% 6.35x
North Midwest State Fair Visitors 12.18% 5.46x
South West State Fair Visitors 12.50% 5.18x
Colorado County and Local Fair Visitors 10.90% 5.11x
Telluride Trip Planners 8.55% 4.85x
Aspen Trip Planners 7.69% 4.55x
Denver Nuggets Fans 7.16% 3.77x
Kansas City Trip Planners 8.87% 3.73x
Denver Broncos Fans 6.94% 3.69x
Colorado Skiers and Snowboarders 6.94% 3.58x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of the West audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of the West audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.49% 16.61x
Lorna Jane 1.11% 16.13x
Columbia 2.37% 13.34x
Patagonia 1.61% 10.32x
Uniqlo 2.35% 9.52x
The North Face 2.81% 8.88x
Levi Strauss 0.05% 8.86x
REI 2.13% 8.42x
Madewell 2.77% 7.57x
Eddie Bauer 3.40% 7.44x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of the West audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 1.28% 11.90x
Colorado Cluster 7.16% 9.19x
Nebraska Cluster 6.30% 6.92x
Colorado News 16.56% 6.86x
San Francisco Tourism 0.14% 6.67x
Sports Apparel 0.32% 4.50x
South Dakota Cluster 1.60% 4.04x
Vietnam Cluster 0.08% 3.66x
London Tourism 0.03% 3.63x
Kansas City News 7.16% 3.58x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of the West audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male