Explore the Bank of the West Audience
Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 958.3 thousand unique devices whose actions qualify for the Bank of the West audience.
INTERESTS
The Bank of the West audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bank of the West audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 6.89% | 4.08x |
| Tahoe Skiers and Snowboarders | 4.62% | 2.77x |
| Executive Travelers | 0.03% | 2.62x |
| Symphony Music Enthusiasts | 4.63% | 2.60x |
| Rodeo Enthusiasts | 4.39% | 2.60x |
| Denver Trip Planners | 5.90% | 2.59x |
| San Francisco Giants Fans | 3.82% | 2.58x |
| San Francisco Trip Planners | 5.44% | 2.41x |
| Los Angeles Mass Transit Commuters | 4.81% | 2.38x |
| California Skiers and Snowboarders | 3.59% | 2.32x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
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APPAREL RETAILERS
The Bank of the West audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bank of the West audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.05% | 13.92x |
| Joe's Jeans | 0.73% | 11.16x |
| The North Face | 2.62% | 7.87x |
| Levi Strauss | 2.12% | 7.58x |
| Uniqlo | 1.79% | 7.36x |
| Columbia | 1.74% | 7.17x |
| Everlane | 0.13% | 7.13x |
| Calvin Klein | 0.63% | 6.49x |
| REI | 1.92% | 6.35x |
| Zara | 2.56% | 6.20x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bank of the West audience is Watches & Jewelry.
| Content Affinity | Composition | Index |
| Watches & Jewelry | 0.01% | 13.67x |
| Golf & Boats | 0.01% | 9.01x |
| Sports - Skiing, Snowboarding | 0.01% | 7.08x |
| San Francisco Bay Area Cluster | 6.12% | 4.65x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 4.61x |
| Nebraska Cluster | 3.57% | 4.46x |
| Northern California Cluster | 3.31% | 4.39x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.03% | 3.89x |
| Colorado Cluster | 1.78% | 3.86x |
| Colorado Snow | 1.16% | 3.67x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
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DEMOGRAPHICS
The Bank of the West audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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