Explore the Bank of the West Audience
Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 120.2 thousand unique devices whose actions qualify for the Bank of the West audience.
INTERESTS
The Bank of the West audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bank of the West audience is Aspen Trip Planners.
| Interest | Composition | Index |
| Aspen Trip Planners | 7.22% | 7.40x |
| Ski and Snowboard Trip Planners | 10.54% | 6.80x |
| Denver Trip Planners | 7.87% | 6.75x |
| Colorado County and Local Fair Visitors | 10.83% | 5.46x |
| Telluride Trip Planners | 5.42% | 4.70x |
| Colorado Skiers and Snowboarders | 6.86% | 4.37x |
| South West State Fair Visitors | 11.77% | 4.07x |
| Quarantine Planners | 1.95% | 3.57x |
| Wyoming Cowboys Fans | 3.68% | 3.56x |
| Ski Enthusiasts | 5.20% | 3.24x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Curious about what else the Bank of the West audience is interested in?
Sign Up
APPAREL RETAILERS
The Bank of the West audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bank of the West audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.42% | 13.19x |
| Columbia | 0.70% | 10.27x |
| Joe's Jeans | 0.05% | 7.90x |
| The North Face | 0.57% | 6.80x |
| REI | 0.64% | 6.56x |
| Uniqlo | 0.34% | 6.55x |
| Eddie Bauer | 1.14% | 5.84x |
| Calvin Klein | 0.09% | 5.73x |
| Lululemon | 1.34% | 4.94x |
| Coach | 1.02% | 4.80x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Want to find more of the Bank of the West audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bank of the West audience is Colorado Snow.
| Content Affinity | Composition | Index |
| Colorado Snow | 1.08% | 16.34x |
| Colorado News | 12.85% | 8.44x |
| Colorado Cluster | 3.90% | 7.70x |
| Recreational Motor Sport Enthusiasts | 0.29% | 5.92x |
| Nebraska Cluster | 3.10% | 5.61x |
| Weight Lifting Enthusiasts | 0.23% | 4.80x |
| Back & Spine | 0.30% | 4.41x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.59% | 4.34x |
| South Dakota Cluster | 1.16% | 4.29x |
| London Tourism | 0.03% | 3.63x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Want to see more of the Content Affinities the Bank of the West audience visits?
Sign Up
DEMOGRAPHICS
The Bank of the West audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Bank of the West audience?
Sign Up