Dstillery Audiences

BANK OF THE WEST

Audience Size: 761.7 Thousand Devices

Explore the Bank of the West Audience

Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 761.7 thousand unique devices whose actions qualify for the Bank of the West audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of the West audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of the West audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 11.55% 4.43x
Santa Cruz Trip Planners 8.72% 3.82x
Symphony Music Enthusiasts 7.44% 3.22x
Tahoe Skiers and Snowboarders 6.60% 2.93x
Opera Enthusiasts 5.73% 2.72x
San Francisco Trip Planners 6.84% 2.69x
Los Angeles Mass Transit Commuters 7.12% 2.69x
California Skiers and Snowboarders 6.01% 2.56x
San Francisco Giants Fans 5.20% 2.53x
Oregon Trip Planners 5.17% 2.51x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of the West audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of the West audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.78% 16.08x
Lorna Jane 1.52% 14.16x
Columbia 2.52% 9.60x
Everlane 0.22% 9.00x
Uniqlo 3.04% 9.00x
Patagonia 1.90% 8.82x
The North Face 3.43% 8.67x
Levi Strauss 1.63% 8.03x
REI 2.43% 7.86x
Calvin Klein 0.64% 7.17x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of the West audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 6.04% 4.96x
Northern California Cluster 3.41% 4.46x
Southern California Cluster 0.14% 4.38x
Colorado Snow 0.63% 4.33x
London Tourism 0.03% 3.63x
Colorado Cluster 1.54% 3.42x
Nebraska Cluster 2.54% 3.37x
Apartment & Community Real Estate Researchers 0.05% 3.35x
Meeting Planning & Hotels 0.11% 3.27x
Franchising 0.05% 3.25x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of the West audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male