Dstillery Audiences

BANK OF THE WEST

Audience Size: 880 Thousand Devices

Explore the Bank of the West Audience

Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 880 thousand unique devices whose actions qualify for the Bank of the West audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of the West audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of the West audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 11.28% 4.30x
Santa Cruz Trip Planners 7.88% 3.24x
Executive Travelers 0.03% 2.62x
Tahoe Skiers and Snowboarders 5.82% 2.42x
Denver Trip Planners 6.26% 2.38x
North Midwest State Fair Visitors 5.41% 2.29x
Symphony Music Enthusiasts 5.59% 2.29x
Rodeo Enthusiasts 5.31% 2.24x
San Francisco Trip Planners 5.56% 2.14x
San Francisco Giants Fans 4.55% 2.14x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of the West audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of the West audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.06% 12.50x
Joe's Jeans 0.69% 12.09x
The North Face 2.89% 8.06x
Columbia 2.09% 7.65x
Everlane 0.17% 7.65x
Levi Strauss 2.42% 7.60x
Uniqlo 2.16% 7.57x
Patagonia 1.77% 7.23x
REI 2.02% 6.54x
Zara 2.77% 6.38x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of the West audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 5.64% 4.57x
Northern California Cluster 3.41% 4.53x
Colorado Snow 1.05% 4.44x
Colorado Cluster 2.01% 4.38x
Vietnam Cluster 0.11% 3.80x
Nebraska Cluster 2.97% 3.78x
San Francisco Tourism 0.28% 3.55x
Colorado News 6.98% 3.46x
Los Angeles Cluster 0.07% 3.40x
California Universities 0.84% 3.10x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of the West audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male