Dstillery Audiences

BANK OF THE WEST

Audience Size: 982.1 Thousand Devices

Explore the Bank of the West Audience

Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 982.1 thousand unique devices whose actions qualify for the Bank of the West audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of the West audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of the West audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 5.20% 3.46x
Tahoe Skiers and Snowboarders 3.66% 2.75x
Symphony Music Enthusiasts 3.68% 2.75x
Denver Trip Planners 3.84% 2.65x
Executive Travelers 0.03% 2.62x
San Francisco Giants Fans 2.57% 2.46x
San Francisco Trip Planners 4.14% 2.43x
Los Angeles Mass Transit Commuters 3.93% 2.39x
Rodeo Enthusiasts 2.91% 2.32x
Opera Enthusiasts 2.96% 2.32x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of the West audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of the West audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.26% 15.10x
Joe's Jeans 0.87% 11.73x
Levi Strauss 1.60% 10.25x
The North Face 2.85% 8.62x
Uniqlo 1.59% 8.45x
Columbia 1.52% 8.26x
Everlane 0.12% 8.11x
American Apparel 3.74% 7.48x
Eddie Bauer 1.77% 7.46x
Calvin Klein 0.93% 7.38x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of the West audience is Nebraska Cluster.

Content Affinity Composition Index
Nebraska Cluster 2.79% 4.92x
San Francisco Bay Area Cluster 4.71% 4.62x
Colorado Cluster 1.23% 3.85x
Northern California Cluster 2.02% 3.45x
Colorado News 5.64% 3.45x
Tahoe & Reno Tourism 0.65% 3.26x
San Francisco Tourism 0.34% 3.18x
Colorado Snow 0.76% 3.03x
Iowa Cluster 2.37% 2.74x
New Mexico News 1.04% 2.69x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of the West audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male