Dstillery Audiences

BANK OF THE WEST

Audience Size: 896.4 Thousand Devices

Explore the Bank of the West Audience

Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 896.4 thousand unique devices whose actions qualify for the Bank of the West audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of the West audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of the West audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 7.11% 3.58x
Symphony Music Enthusiasts 5.99% 2.79x
Tahoe Skiers and Snowboarders 5.61% 2.65x
Executive Travelers 0.03% 2.62x
San Francisco Trip Planners 6.19% 2.51x
Rodeo Enthusiasts 4.68% 2.41x
Denver Trip Planners 5.70% 2.38x
Los Angeles Mass Transit Commuters 5.81% 2.30x
California Trip Planners 5.21% 2.27x
Opera Enthusiasts 5.03% 2.27x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of the West audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of the West audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.28% 13.67x
Joe's Jeans 0.90% 10.20x
Levi Strauss 1.86% 8.65x
Columbia 1.79% 7.46x
The North Face 2.91% 7.22x
Uniqlo 1.76% 7.06x
Calvin Klein 0.88% 6.70x
Everlane 0.13% 6.51x
Eddie Bauer 2.27% 6.50x
American Apparel 3.98% 5.99x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of the West audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 10.55x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 4.85x
Environmentally Friendly Cars 0.03% 4.13x
Vietnam Cluster 0.23% 4.10x
Colorado Cluster 2.46% 3.96x
San Francisco Bay Area Cluster 7.49% 3.92x
Nebraska Cluster 4.34% 3.90x
Southern California Cluster 0.43% 3.89x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.03% 3.89x
Rural Living 0.02% 3.86x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of the West audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male