Dstillery Audiences

BANK OF THE WEST

Audience Size: 92.8 Thousand Devices

Explore the Bank of the West Audience

Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 92.8 thousand unique devices whose actions qualify for the Bank of the West audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of the West audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of the West audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 10.24% 5.55x
North Midwest State Fair Visitors 11.73% 4.72x
Aspen Trip Planners 8.01% 4.55x
Quarantine Planners 3.91% 4.36x
Colorado County and Local Fair Visitors 8.94% 4.15x
Wyoming Cowboys Fans 9.12% 4.14x
South West State Fair Visitors 10.61% 4.14x
Telluride Trip Planners 7.08% 3.91x
Colorado Skiers and Snowboarders 8.75% 3.77x
Oregon Ducks Fans 5.21% 3.55x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of the West audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of the West audience is Patagonia.

Location Composition Index
Patagonia 1.00% 15.90x
Uniqlo 0.57% 11.97x
The North Face 1.39% 11.61x
Lorna Jane 0.28% 10.31x
Intermix 0.21% 9.63x
Calvin Klein 0.15% 9.49x
REI 1.57% 8.96x
Columbia 0.82% 8.83x
Lululemon 2.39% 8.73x
Eddie Bauer 2.63% 7.68x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of the West audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 6.52% 10.43x
Dial-Up Internet 0.93% 7.39x
South Dakota Cluster 2.79% 7.29x
Nebraska Cluster 4.47% 5.62x
Colorado News 11.17% 5.49x
Alberta Canada Cluster 0.74% 4.95x
Kansas City News 6.70% 4.18x
San Diego Cluster 1.86% 4.06x
Routers, Switches & Networking 0.93% 4.02x
Hometown Livability 1.12% 3.76x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of the West audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male