Explore the Bank of the West Audience
Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 607.7 thousand unique devices whose actions qualify for the Bank of the West audience.
INTERESTS
The Bank of the West audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bank of the West audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 12.50% | 4.21x |
| Denver Trip Planners | 7.13% | 3.49x |
| Santa Cruz Trip Planners | 9.20% | 3.25x |
| Tahoe Skiers and Snowboarders | 7.36% | 3.15x |
| Oregon Trip Planners | 6.57% | 3.07x |
| North Midwest State Fair Visitors | 6.54% | 3.06x |
| Rodeo Enthusiasts | 6.26% | 2.89x |
| Symphony Music Enthusiasts | 6.21% | 2.81x |
| California Trip Planners | 6.29% | 2.77x |
| Aspen Trip Planners | 4.83% | 2.77x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Curious about what else the Bank of the West audience is interested in?
Sign Up
APPAREL RETAILERS
The Bank of the West audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bank of the West audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.67% | 16.31x |
| Lorna Jane | 1.32% | 14.50x |
| Columbia | 2.50% | 11.06x |
| Patagonia | 1.80% | 9.42x |
| Uniqlo | 2.74% | 9.04x |
| Levi Strauss | 0.90% | 8.71x |
| Everlane | 0.19% | 8.68x |
| The North Face | 3.24% | 8.59x |
| REI | 2.29% | 7.76x |
| Madewell | 3.08% | 7.26x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Want to find more of the Bank of the West audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bank of the West audience is Colorado Snow.
| Content Affinity | Composition | Index |
| Colorado Snow | 0.84% | 6.89x |
| San Francisco Tourism | 0.23% | 6.60x |
| San Francisco Bay Area Cluster | 5.52% | 6.06x |
| Northern California Cluster | 3.37% | 5.35x |
| Southern California Tourism | 0.54% | 4.87x |
| Nebraska Cluster | 3.76% | 4.74x |
| Vaping | 0.38% | 4.39x |
| Colorado Cluster | 2.22% | 4.37x |
| Marijuana | 0.15% | 4.33x |
| California Universities | 0.61% | 4.28x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Want to see more of the Content Affinities the Bank of the West audience visits?
Sign Up
DEMOGRAPHICS
The Bank of the West audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Bank of the West audience?
Sign Up