Dstillery Audiences

BANK OF THE WEST

Audience Size: 245.2 Thousand Devices

Explore the Bank of the West Audience

Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 245.2 thousand unique devices whose actions qualify for the Bank of the West audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of the West audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of the West audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 11.75% 6.74x
Aspen Trip Planners 8.85% 6.42x
Colorado County and Local Fair Visitors 12.87% 5.77x
Ski and Snowboard Trip Planners 9.33% 5.07x
Telluride Trip Planners 7.24% 4.77x
Colorado Skiers and Snowboarders 8.29% 4.58x
Wyoming Cowboys Fans 5.95% 4.27x
South West State Fair Visitors 12.55% 4.21x
North Midwest State Fair Visitors 9.33% 3.40x
Quarantine Planners 2.49% 3.27x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of the West audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of the West audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.11% 22.84x
Uniqlo 1.26% 10.92x
Lorna Jane 0.80% 10.18x
Calvin Klein 0.33% 9.39x
Joe's Jeans 0.16% 8.31x
Columbia 1.12% 7.75x
REI 2.25% 7.68x
The North Face 2.01% 7.53x
Patagonia 0.98% 7.44x
Topshop 0.11% 7.14x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of the West audience is Nebraska Cluster.

Content Affinity Composition Index
Nebraska Cluster 5.55% 7.96x
Colorado News 15.21% 7.17x
Colorado Cluster 4.51% 7.05x
Colorado Snow 0.48% 6.26x
Sewing, Embroidery & Quilting 0.23% 5.57x
Exotic Pets 0.23% 4.77x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.93% 4.63x
South Dakota Cluster 1.45% 4.37x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.16% 3.95x
Design Software 0.15% 3.75x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of the West audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female