Explore the Bank of the West Audience
Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 509.9 thousand unique devices whose actions qualify for the Bank of the West audience.
INTERESTS
The Bank of the West audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bank of the West audience is Denver Trip Planners.
| Interest | Composition | Index |
| Denver Trip Planners | 7.65% | 5.02x |
| North Midwest State Fair Visitors | 12.74% | 4.77x |
| Aspen Trip Planners | 4.97% | 4.01x |
| Kansas City Trip Planners | 9.41% | 3.47x |
| Colorado County and Local Fair Visitors | 6.72% | 3.46x |
| Telluride Trip Planners | 4.68% | 3.43x |
| South West State Fair Visitors | 8.84% | 3.20x |
| Colorado Skiers and Snowboarders | 5.46% | 3.15x |
| Food Bank Researchers | 1.43% | 2.59x |
| Quarantine Planners | 1.47% | 2.53x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
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APPAREL RETAILERS
The Bank of the West audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bank of the West audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.05% | 11.69x |
| Lorna Jane | 1.23% | 6.74x |
| Uniqlo | 1.67% | 6.65x |
| Patagonia | 1.25% | 6.28x |
| Joe's Jeans | 0.27% | 6.02x |
| The North Face | 2.52% | 4.93x |
| Everlane | 0.03% | 4.60x |
| REI | 2.58% | 4.54x |
| Calvin Klein | 0.32% | 4.48x |
| Lululemon | 5.22% | 3.96x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bank of the West audience is Nebraska Cluster.
| Content Affinity | Composition | Index |
| Nebraska Cluster | 6.31% | 8.66x |
| Minnesota Community Business Cluster | 0.12% | 5.90x |
| Colorado Snow | 0.24% | 5.37x |
| Colorado Cluster | 2.61% | 5.30x |
| Colorado News | 8.75% | 5.01x |
| Beer, Wine & Alcohol | 0.12% | 4.70x |
| Comedy Content | 0.08% | 3.99x |
| Iowa Cluster | 4.19% | 3.75x |
| Healthcare - Doctors & Diagnosis | 0.12% | 3.70x |
| London Tourism | 0.03% | 3.63x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
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DEMOGRAPHICS
The Bank of the West audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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