Explore the Bank of the West Audience
Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 781.2 thousand unique devices whose actions qualify for the Bank of the West audience.
INTERESTS
The Bank of the West audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bank of the West audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 5.50% | 3.48x |
| Symphony Music Enthusiasts | 4.14% | 3.01x |
| Tahoe Skiers and Snowboarders | 4.05% | 2.96x |
| Opera Enthusiasts | 3.14% | 2.77x |
| San Francisco Trip Planners | 3.79% | 2.69x |
| Los Angeles Mass Transit Commuters | 4.15% | 2.62x |
| Executive Travelers | 0.03% | 2.62x |
| San Francisco Giants Fans | 2.57% | 2.56x |
| Rodeo Enthusiasts | 3.12% | 2.40x |
| Denver Trip Planners | 3.46% | 2.38x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Curious about what else the Bank of the West audience is interested in?
Sign Up
APPAREL RETAILERS
The Bank of the West audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bank of the West audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.23% | 15.05x |
| Joe's Jeans | 0.70% | 12.16x |
| Levi Strauss | 1.46% | 10.96x |
| Everlane | 0.11% | 10.01x |
| American Apparel | 3.64% | 9.51x |
| Columbia | 1.19% | 9.11x |
| Uniqlo | 1.34% | 8.72x |
| The North Face | 2.72% | 8.58x |
| Eddie Bauer | 1.38% | 7.89x |
| Forever 21 | 4.08% | 7.60x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Want to find more of the Bank of the West audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bank of the West audience is Nebraska Cluster.
| Content Affinity | Composition | Index |
| Nebraska Cluster | 2.86% | 5.77x |
| San Francisco Bay Area Cluster | 4.40% | 4.96x |
| Northern California Cluster | 2.10% | 4.08x |
| Los Angeles Cluster | 0.12% | 3.95x |
| Colorado Snow | 0.92% | 3.81x |
| San Francisco Tourism | 0.39% | 3.80x |
| Tahoe & Reno Tourism | 0.65% | 3.28x |
| Colorado Cluster | 0.95% | 3.21x |
| California Universities | 1.05% | 3.02x |
| Colorado News | 3.96% | 2.99x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Want to see more of the Content Affinities the Bank of the West audience visits?
Sign Up
DEMOGRAPHICS
The Bank of the West audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Bank of the West audience?
Sign Up