Explore the Bank of the West Audience
Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 896.4 thousand unique devices whose actions qualify for the Bank of the West audience.
INTERESTS
The Bank of the West audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bank of the West audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 7.11% | 3.58x |
| Symphony Music Enthusiasts | 5.99% | 2.79x |
| Tahoe Skiers and Snowboarders | 5.61% | 2.65x |
| Executive Travelers | 0.03% | 2.62x |
| San Francisco Trip Planners | 6.19% | 2.51x |
| Rodeo Enthusiasts | 4.68% | 2.41x |
| Denver Trip Planners | 5.70% | 2.38x |
| Los Angeles Mass Transit Commuters | 5.81% | 2.30x |
| California Trip Planners | 5.21% | 2.27x |
| Opera Enthusiasts | 5.03% | 2.27x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
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APPAREL RETAILERS
The Bank of the West audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bank of the West audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.28% | 13.67x |
| Joe's Jeans | 0.90% | 10.20x |
| Levi Strauss | 1.86% | 8.65x |
| Columbia | 1.79% | 7.46x |
| The North Face | 2.91% | 7.22x |
| Uniqlo | 1.76% | 7.06x |
| Calvin Klein | 0.88% | 6.70x |
| Everlane | 0.13% | 6.51x |
| Eddie Bauer | 2.27% | 6.50x |
| American Apparel | 3.98% | 5.99x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bank of the West audience is Assorted Topics (Elderly, Europe, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 10.55x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.09% | 4.85x |
| Environmentally Friendly Cars | 0.03% | 4.13x |
| Vietnam Cluster | 0.23% | 4.10x |
| Colorado Cluster | 2.46% | 3.96x |
| San Francisco Bay Area Cluster | 7.49% | 3.92x |
| Nebraska Cluster | 4.34% | 3.90x |
| Southern California Cluster | 0.43% | 3.89x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.03% | 3.89x |
| Rural Living | 0.02% | 3.86x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
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DEMOGRAPHICS
The Bank of the West audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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