Dstillery Audiences

BANK OF THE WEST

Audience Size: 797.4 Thousand Devices

Explore the Bank of the West Audience

Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 797.4 thousand unique devices whose actions qualify for the Bank of the West audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of the West audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of the West audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 11.97% 4.66x
Santa Cruz Trip Planners 9.91% 4.38x
Symphony Music Enthusiasts 7.26% 3.56x
Tahoe Skiers and Snowboarders 7.39% 3.42x
Denver Trip Planners 6.66% 3.07x
San Francisco Giants Fans 6.15% 3.01x
Los Angeles Mass Transit Commuters 7.03% 3.00x
San Francisco Trip Planners 6.47% 2.95x
California Trip Planners 5.91% 2.93x
Opera Enthusiasts 5.12% 2.87x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of the West audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of the West audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.71% 14.78x
Lorna Jane 1.31% 13.39x
Columbia 2.33% 8.47x
The North Face 3.24% 8.33x
Patagonia 1.77% 8.06x
Everlane 0.19% 8.00x
Uniqlo 2.58% 7.94x
Levi Strauss 2.08% 7.69x
REI 2.30% 7.52x
Calvin Klein 0.58% 6.88x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of the West audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 7.16% 5.54x
Colorado Snow 0.91% 5.52x
Northern California Cluster 3.75% 4.56x
San Francisco Tourism 0.25% 4.12x
Colorado Cluster 1.99% 3.99x
California Universities 0.96% 3.94x
Pac 12 Sports 0.28% 3.91x
Southern California Tourism 0.73% 3.87x
Mexico Travel 0.07% 3.86x
Nebraska Cluster 3.07% 3.84x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of the West audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male