Dstillery Audiences

BANK OF THE WEST

Audience Size: 607.7 Thousand Devices

Explore the Bank of the West Audience

Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 607.7 thousand unique devices whose actions qualify for the Bank of the West audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of the West audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of the West audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 12.50% 4.21x
Denver Trip Planners 7.13% 3.49x
Santa Cruz Trip Planners 9.20% 3.25x
Tahoe Skiers and Snowboarders 7.36% 3.15x
Oregon Trip Planners 6.57% 3.07x
North Midwest State Fair Visitors 6.54% 3.06x
Rodeo Enthusiasts 6.26% 2.89x
Symphony Music Enthusiasts 6.21% 2.81x
California Trip Planners 6.29% 2.77x
Aspen Trip Planners 4.83% 2.77x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of the West audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of the West audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.67% 16.31x
Lorna Jane 1.32% 14.50x
Columbia 2.50% 11.06x
Patagonia 1.80% 9.42x
Uniqlo 2.74% 9.04x
Levi Strauss 0.90% 8.71x
Everlane 0.19% 8.68x
The North Face 3.24% 8.59x
REI 2.29% 7.76x
Madewell 3.08% 7.26x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of the West audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 0.84% 6.89x
San Francisco Tourism 0.23% 6.60x
San Francisco Bay Area Cluster 5.52% 6.06x
Northern California Cluster 3.37% 5.35x
Southern California Tourism 0.54% 4.87x
Nebraska Cluster 3.76% 4.74x
Vaping 0.38% 4.39x
Colorado Cluster 2.22% 4.37x
Marijuana 0.15% 4.33x
California Universities 0.61% 4.28x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of the West audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male