Dstillery Audiences

BANK OF THE WEST

Audience Size: 781.2 Thousand Devices

Explore the Bank of the West Audience

Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 781.2 thousand unique devices whose actions qualify for the Bank of the West audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of the West audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of the West audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 5.50% 3.48x
Symphony Music Enthusiasts 4.14% 3.01x
Tahoe Skiers and Snowboarders 4.05% 2.96x
Opera Enthusiasts 3.14% 2.77x
San Francisco Trip Planners 3.79% 2.69x
Los Angeles Mass Transit Commuters 4.15% 2.62x
Executive Travelers 0.03% 2.62x
San Francisco Giants Fans 2.57% 2.56x
Rodeo Enthusiasts 3.12% 2.40x
Denver Trip Planners 3.46% 2.38x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of the West audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of the West audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.23% 15.05x
Joe's Jeans 0.70% 12.16x
Levi Strauss 1.46% 10.96x
Everlane 0.11% 10.01x
American Apparel 3.64% 9.51x
Columbia 1.19% 9.11x
Uniqlo 1.34% 8.72x
The North Face 2.72% 8.58x
Eddie Bauer 1.38% 7.89x
Forever 21 4.08% 7.60x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of the West audience is Nebraska Cluster.

Content Affinity Composition Index
Nebraska Cluster 2.86% 5.77x
San Francisco Bay Area Cluster 4.40% 4.96x
Northern California Cluster 2.10% 4.08x
Los Angeles Cluster 0.12% 3.95x
Colorado Snow 0.92% 3.81x
San Francisco Tourism 0.39% 3.80x
Tahoe & Reno Tourism 0.65% 3.28x
Colorado Cluster 0.95% 3.21x
California Universities 1.05% 3.02x
Colorado News 3.96% 2.99x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of the West audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male