Dstillery Audiences

BANK OF THE WEST

Audience Size: 383.2 Thousand Devices

Explore the Bank of the West Audience

Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 383.2 thousand unique devices whose actions qualify for the Bank of the West audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of the West audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of the West audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 9.23% 5.48x
North Midwest State Fair Visitors 12.96% 4.47x
Telluride Trip Planners 6.86% 4.15x
Aspen Trip Planners 5.98% 4.07x
Colorado County and Local Fair Visitors 8.70% 3.98x
South West State Fair Visitors 10.31% 3.69x
Colorado Skiers and Snowboarders 6.82% 3.54x
Quarantine Planners 2.37% 3.53x
Kansas City Trip Planners 8.58% 3.09x
Denver Broncos Fans 5.33% 3.03x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of the West audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of the West audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 7.96x
Lorna Jane 0.83% 7.05x
Uniqlo 1.07% 6.66x
Everlane 0.03% 6.59x
Patagonia 0.89% 6.36x
The North Face 1.79% 5.63x
Joe's Jeans 0.16% 5.45x
REI 1.69% 4.55x
Columbia 0.92% 4.16x
Lululemon 3.49% 4.11x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of the West audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 0.56% 9.56x
Nebraska Cluster 6.74% 8.34x
Colorado Cluster 4.25% 7.65x
Colorado News 10.35% 5.53x
Canada Consumer Product Cluster 0.16% 5.12x
Nursing 0.15% 3.95x
Comedy Content 0.08% 3.94x
Minnesota Community Business Cluster 0.16% 3.88x
New Mexico News 1.81% 3.81x
Spam Call Number Searchers 0.16% 3.75x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of the West audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male