Explore the Bank of the West Audience
Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 245.2 thousand unique devices whose actions qualify for the Bank of the West audience.
INTERESTS
The Bank of the West audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bank of the West audience is Denver Trip Planners.
| Interest | Composition | Index |
| Denver Trip Planners | 11.75% | 6.74x |
| Aspen Trip Planners | 8.85% | 6.42x |
| Colorado County and Local Fair Visitors | 12.87% | 5.77x |
| Ski and Snowboard Trip Planners | 9.33% | 5.07x |
| Telluride Trip Planners | 7.24% | 4.77x |
| Colorado Skiers and Snowboarders | 8.29% | 4.58x |
| Wyoming Cowboys Fans | 5.95% | 4.27x |
| South West State Fair Visitors | 12.55% | 4.21x |
| North Midwest State Fair Visitors | 9.33% | 3.40x |
| Quarantine Planners | 2.49% | 3.27x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
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APPAREL RETAILERS
The Bank of the West audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bank of the West audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.11% | 22.84x |
| Uniqlo | 1.26% | 10.92x |
| Lorna Jane | 0.80% | 10.18x |
| Calvin Klein | 0.33% | 9.39x |
| Joe's Jeans | 0.16% | 8.31x |
| Columbia | 1.12% | 7.75x |
| REI | 2.25% | 7.68x |
| The North Face | 2.01% | 7.53x |
| Patagonia | 0.98% | 7.44x |
| Topshop | 0.11% | 7.14x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bank of the West audience is Nebraska Cluster.
| Content Affinity | Composition | Index |
| Nebraska Cluster | 5.55% | 7.96x |
| Colorado News | 15.21% | 7.17x |
| Colorado Cluster | 4.51% | 7.05x |
| Colorado Snow | 0.48% | 6.26x |
| Sewing, Embroidery & Quilting | 0.23% | 5.57x |
| Exotic Pets | 0.23% | 4.77x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.93% | 4.63x |
| South Dakota Cluster | 1.45% | 4.37x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.16% | 3.95x |
| Design Software | 0.15% | 3.75x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
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DEMOGRAPHICS
The Bank of the West audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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