Explore the Bank of the West Audience
Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 451.8 thousand unique devices whose actions qualify for the Bank of the West audience.
INTERESTS
The Bank of the West audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bank of the West audience is Denver Trip Planners.
| Interest | Composition | Index |
| Denver Trip Planners | 11.97% | 6.35x |
| North Midwest State Fair Visitors | 12.18% | 5.46x |
| South West State Fair Visitors | 12.50% | 5.18x |
| Colorado County and Local Fair Visitors | 10.90% | 5.11x |
| Telluride Trip Planners | 8.55% | 4.85x |
| Aspen Trip Planners | 7.69% | 4.55x |
| Denver Nuggets Fans | 7.16% | 3.77x |
| Kansas City Trip Planners | 8.87% | 3.73x |
| Denver Broncos Fans | 6.94% | 3.69x |
| Colorado Skiers and Snowboarders | 6.94% | 3.58x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Curious about what else the Bank of the West audience is interested in?
Sign Up
APPAREL RETAILERS
The Bank of the West audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bank of the West audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.49% | 16.61x |
| Lorna Jane | 1.11% | 16.13x |
| Columbia | 2.37% | 13.34x |
| Patagonia | 1.61% | 10.32x |
| Uniqlo | 2.35% | 9.52x |
| The North Face | 2.81% | 8.88x |
| Levi Strauss | 0.05% | 8.86x |
| REI | 2.13% | 8.42x |
| Madewell | 2.77% | 7.57x |
| Eddie Bauer | 3.40% | 7.44x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Want to find more of the Bank of the West audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bank of the West audience is Colorado Snow.
| Content Affinity | Composition | Index |
| Colorado Snow | 1.28% | 11.90x |
| Colorado Cluster | 7.16% | 9.19x |
| Nebraska Cluster | 6.30% | 6.92x |
| Colorado News | 16.56% | 6.86x |
| San Francisco Tourism | 0.14% | 6.67x |
| Sports Apparel | 0.32% | 4.50x |
| South Dakota Cluster | 1.60% | 4.04x |
| Vietnam Cluster | 0.08% | 3.66x |
| London Tourism | 0.03% | 3.63x |
| Kansas City News | 7.16% | 3.58x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Want to see more of the Content Affinities the Bank of the West audience visits?
Sign Up
DEMOGRAPHICS
The Bank of the West audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Bank of the West audience?
Sign Up