Dstillery Audiences

BANK OF THE WEST

Audience Size: 53.2 Thousand Devices

Explore the Bank of the West Audience

Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 53.2 thousand unique devices whose actions qualify for the Bank of the West audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of the West audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of the West audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 14.10% 4.88x
Denver Trip Planners 9.25% 4.84x
Colorado County and Local Fair Visitors 10.13% 4.23x
Aspen Trip Planners 7.93% 4.12x
Oregon Trip Planners 8.37% 3.69x
Food Bank Researchers 2.64% 3.50x
Colorado Skiers and Snowboarders 7.93% 3.46x
Rock Climbing Enthusiasts 5.29% 3.16x
Quarantine Planners 2.64% 3.14x
Animal Humane Society Helpers 6.61% 3.11x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of the West audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of the West audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.32% 13.89x
Patagonia 0.70% 12.36x
The North Face 1.41% 10.52x
Columbia 0.79% 9.10x
Lululemon 2.43% 8.75x
REI 1.36% 8.49x
Uniqlo 0.45% 8.20x
Eddie Bauer 2.61% 7.17x
Madewell 1.09% 6.26x
Maurices 8.49% 6.04x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of the West audience is New Mexico News.

Content Affinity Composition Index
New Mexico News 4.85% 7.69x
Trucking 1.76% 7.21x
Colorado Cluster 4.41% 6.67x
Nebraska Cluster 5.73% 6.63x
Pacific Northwest Sports & News Cluster 1.76% 4.71x
South Dakota Cluster 1.76% 4.43x
Photography 1.76% 4.39x
Live Music 2.20% 4.22x
Colorado News 9.69% 4.00x
Los Angeles Tourism 0.57% 3.76x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of the West audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male