Dstillery Audiences

BANK OF THE WEST

Audience Size: 248 Thousand Devices

Explore the Bank of the West Audience

Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 248 thousand unique devices whose actions qualify for the Bank of the West audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of the West audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of the West audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 13.92% 6.44x
Telluride Trip Planners 9.82% 4.87x
Colorado County and Local Fair Visitors 12.84% 4.86x
Aspen Trip Planners 9.39% 4.82x
Quarantine Planners 3.34% 4.53x
South West State Fair Visitors 12.41% 4.37x
North Midwest State Fair Visitors 10.79% 3.96x
Colorado Skiers and Snowboarders 8.09% 3.71x
Denver Broncos Fans 8.41% 3.55x
Oregon Trip Planners 8.09% 3.49x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of the West audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of the West audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.59% 14.04x
Columbia 1.48% 13.74x
Joe's Jeans 0.18% 11.41x
Patagonia 1.20% 10.95x
The North Face 1.87% 8.96x
REI 1.61% 8.57x
Uniqlo 1.24% 8.25x
Everlane 0.08% 8.12x
Maurices 1.98% 7.92x
Eddie Bauer 2.48% 7.80x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of the West audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 0.76% 8.68x
Colorado Cluster 7.23% 7.85x
Canada Business Cluster 0.43% 7.77x
Colorado News 17.48% 6.19x
Nebraska Cluster 5.83% 5.44x
Book Publishers 0.32% 4.56x
Tahoe & Reno Tourism 0.97% 3.97x
Natural & Healthy Living Researchers 0.21% 3.86x
Online Media Converters 0.22% 3.72x
London Tourism 0.03% 3.63x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of the West audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male