Dstillery Audiences

BANK OF THE WEST

Audience Size: 378.6 Thousand Devices

Explore the Bank of the West Audience

Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 378.6 thousand unique devices whose actions qualify for the Bank of the West audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of the West audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of the West audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 4.77% 3.74x
Tahoe Skiers and Snowboarders 3.59% 2.86x
San Francisco Trip Planners 3.18% 2.58x
Los Angeles Mass Transit Commuters 3.44% 2.52x
Rodeo Enthusiasts 2.71% 2.51x
San Francisco Giants Fans 2.39% 2.31x
Los Angeles Trip Planners 3.35% 2.26x
Oregon Trip Planners 2.79% 2.26x
California Trip Planners 2.93% 2.20x
Denver Trip Planners 2.52% 2.15x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of the West audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of the West audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.54% 16.53x
Joe's Jeans 0.40% 15.36x
Levi Strauss 1.08% 15.06x
Uniqlo 0.96% 12.29x
Columbia 0.88% 11.64x
Saint Laurent Paris 0.59% 10.38x
The North Face 2.18% 9.16x
Armani 1.18% 8.91x
Abercrombie & Fitch 1.15% 8.56x
Forever 21 2.42% 8.54x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of the West audience is Nebraska Cluster.

Content Affinity Composition Index
Nebraska Cluster 2.53% 5.77x
San Francisco Bay Area Cluster 4.12% 4.81x
Northern California Cluster 1.98% 3.82x
San Francisco Tourism 0.39% 3.74x
Vietnam Cluster 0.15% 3.45x
Colorado Cluster 0.85% 3.20x
Colorado Snow 0.75% 3.17x
New Mexico News 1.03% 3.15x
California Universities 1.09% 3.15x
Pac 12 Sports 0.37% 3.09x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of the West audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male