Dstillery Audiences

BANK OF THE WEST

Audience Size: 958.3 Thousand Devices

Explore the Bank of the West Audience

Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 958.3 thousand unique devices whose actions qualify for the Bank of the West audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of the West audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of the West audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 6.89% 4.08x
Tahoe Skiers and Snowboarders 4.62% 2.77x
Executive Travelers 0.03% 2.62x
Symphony Music Enthusiasts 4.63% 2.60x
Rodeo Enthusiasts 4.39% 2.60x
Denver Trip Planners 5.90% 2.59x
San Francisco Giants Fans 3.82% 2.58x
San Francisco Trip Planners 5.44% 2.41x
Los Angeles Mass Transit Commuters 4.81% 2.38x
California Skiers and Snowboarders 3.59% 2.32x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of the West audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of the West audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.05% 13.92x
Joe's Jeans 0.73% 11.16x
The North Face 2.62% 7.87x
Levi Strauss 2.12% 7.58x
Uniqlo 1.79% 7.36x
Columbia 1.74% 7.17x
Everlane 0.13% 7.13x
Calvin Klein 0.63% 6.49x
REI 1.92% 6.35x
Zara 2.56% 6.20x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of the West audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.01% 13.67x
Golf & Boats 0.01% 9.01x
Sports - Skiing, Snowboarding 0.01% 7.08x
San Francisco Bay Area Cluster 6.12% 4.65x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 4.61x
Nebraska Cluster 3.57% 4.46x
Northern California Cluster 3.31% 4.39x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.03% 3.89x
Colorado Cluster 1.78% 3.86x
Colorado Snow 1.16% 3.67x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of the West audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male