Dstillery Audiences

BANK OF THE WEST

Audience Size: 116.1 Thousand Devices

Explore the Bank of the West Audience

Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 116.1 thousand unique devices whose actions qualify for the Bank of the West audience.

Dstillery Crafted Audiences

INTERESTS

The Bank of the West audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bank of the West audience is Aspen Trip Planners.

Interest Composition Index
Aspen Trip Planners 4.57% 7.33x
Denver Trip Planners 7.89% 5.77x
Ski and Snowboard Trip Planners 6.13% 5.13x
Colorado County and Local Fair Visitors 6.96% 4.46x
Wyoming Cowboys Fans 2.70% 4.13x
Colorado Skiers and Snowboarders 7.48% 4.02x
Telluride Trip Planners 3.32% 3.96x
Fall/Winter 2021 Fashion Trend Researchers 0.31% 3.89x
South West State Fair Visitors 10.07% 3.75x
Ski Enthusiasts 3.95% 3.29x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bank of the West audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bank of the West audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.10% 16.22x
Lorna Jane 0.45% 15.01x
Columbia 0.74% 11.71x
REI 0.62% 7.40x
Madewell 0.82% 6.87x
Calvin Klein 0.19% 6.84x
Eddie Bauer 0.59% 6.59x
Uniqlo 0.31% 6.55x
Levi Strauss 0.66% 5.59x
H&M 1.78% 5.26x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bank of the West audience is Colorado News.

Content Affinity Composition Index
Colorado News 9.14% 7.74x
Nebraska Cluster 3.01% 5.90x
Colorado Cluster 2.18% 5.13x
Woodwork 0.31% 4.78x
Iowa Cluster 2.91% 3.96x
Garden Power Equipment 0.22% 3.89x
Tahoe & Reno Tourism 0.31% 3.85x
Weight Loss & Nutrition Assistance Researchers 0.52% 3.66x
London Tourism 0.03% 3.63x
South Dakota Cluster 0.83% 3.57x
Composition Percentage: The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bank of the West audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male