Explore the Bank of the West Audience
Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 53.2 thousand unique devices whose actions qualify for the Bank of the West audience.
INTERESTS
The Bank of the West audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bank of the West audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 14.10% | 4.88x |
| Denver Trip Planners | 9.25% | 4.84x |
| Colorado County and Local Fair Visitors | 10.13% | 4.23x |
| Aspen Trip Planners | 7.93% | 4.12x |
| Oregon Trip Planners | 8.37% | 3.69x |
| Food Bank Researchers | 2.64% | 3.50x |
| Colorado Skiers and Snowboarders | 7.93% | 3.46x |
| Rock Climbing Enthusiasts | 5.29% | 3.16x |
| Quarantine Planners | 2.64% | 3.14x |
| Animal Humane Society Helpers | 6.61% | 3.11x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
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APPAREL RETAILERS
The Bank of the West audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bank of the West audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.32% | 13.89x |
| Patagonia | 0.70% | 12.36x |
| The North Face | 1.41% | 10.52x |
| Columbia | 0.79% | 9.10x |
| Lululemon | 2.43% | 8.75x |
| REI | 1.36% | 8.49x |
| Uniqlo | 0.45% | 8.20x |
| Eddie Bauer | 2.61% | 7.17x |
| Madewell | 1.09% | 6.26x |
| Maurices | 8.49% | 6.04x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bank of the West audience is New Mexico News.
| Content Affinity | Composition | Index |
| New Mexico News | 4.85% | 7.69x |
| Trucking | 1.76% | 7.21x |
| Colorado Cluster | 4.41% | 6.67x |
| Nebraska Cluster | 5.73% | 6.63x |
| Pacific Northwest Sports & News Cluster | 1.76% | 4.71x |
| South Dakota Cluster | 1.76% | 4.43x |
| Photography | 1.76% | 4.39x |
| Live Music | 2.20% | 4.22x |
| Colorado News | 9.69% | 4.00x |
| Los Angeles Tourism | 0.57% | 3.76x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
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DEMOGRAPHICS
The Bank of the West audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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