Explore the Bank of the West Audience
Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 797.4 thousand unique devices whose actions qualify for the Bank of the West audience.
INTERESTS
The Bank of the West audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bank of the West audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 11.97% | 4.66x |
| Santa Cruz Trip Planners | 9.91% | 4.38x |
| Symphony Music Enthusiasts | 7.26% | 3.56x |
| Tahoe Skiers and Snowboarders | 7.39% | 3.42x |
| Denver Trip Planners | 6.66% | 3.07x |
| San Francisco Giants Fans | 6.15% | 3.01x |
| Los Angeles Mass Transit Commuters | 7.03% | 3.00x |
| San Francisco Trip Planners | 6.47% | 2.95x |
| California Trip Planners | 5.91% | 2.93x |
| Opera Enthusiasts | 5.12% | 2.87x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
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APPAREL RETAILERS
The Bank of the West audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bank of the West audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.71% | 14.78x |
| Lorna Jane | 1.31% | 13.39x |
| Columbia | 2.33% | 8.47x |
| The North Face | 3.24% | 8.33x |
| Patagonia | 1.77% | 8.06x |
| Everlane | 0.19% | 8.00x |
| Uniqlo | 2.58% | 7.94x |
| Levi Strauss | 2.08% | 7.69x |
| REI | 2.30% | 7.52x |
| Calvin Klein | 0.58% | 6.88x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bank of the West audience is San Francisco Bay Area Cluster.
| Content Affinity | Composition | Index |
| San Francisco Bay Area Cluster | 7.16% | 5.54x |
| Colorado Snow | 0.91% | 5.52x |
| Northern California Cluster | 3.75% | 4.56x |
| San Francisco Tourism | 0.25% | 4.12x |
| Colorado Cluster | 1.99% | 3.99x |
| California Universities | 0.96% | 3.94x |
| Pac 12 Sports | 0.28% | 3.91x |
| Southern California Tourism | 0.73% | 3.87x |
| Mexico Travel | 0.07% | 3.86x |
| Nebraska Cluster | 3.07% | 3.84x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
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DEMOGRAPHICS
The Bank of the West audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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