Explore the Bank of the West Audience
Below you'll find more information about the Bank of the West audience, broken down in different categories based on their digital and physical behaviors. These are 880 thousand unique devices whose actions qualify for the Bank of the West audience.
INTERESTS
The Bank of the West audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bank of the West audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 11.28% | 4.30x |
| Santa Cruz Trip Planners | 7.88% | 3.24x |
| Executive Travelers | 0.03% | 2.62x |
| Tahoe Skiers and Snowboarders | 5.82% | 2.42x |
| Denver Trip Planners | 6.26% | 2.38x |
| North Midwest State Fair Visitors | 5.41% | 2.29x |
| Symphony Music Enthusiasts | 5.59% | 2.29x |
| Rodeo Enthusiasts | 5.31% | 2.24x |
| San Francisco Trip Planners | 5.56% | 2.14x |
| San Francisco Giants Fans | 4.55% | 2.14x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Interest attribute.
Index: A comparison of the Bank of the West audience to the internet population.
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APPAREL RETAILERS
The Bank of the West audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bank of the West audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.06% | 12.50x |
| Joe's Jeans | 0.69% | 12.09x |
| The North Face | 2.89% | 8.06x |
| Columbia | 2.09% | 7.65x |
| Everlane | 0.17% | 7.65x |
| Levi Strauss | 2.42% | 7.60x |
| Uniqlo | 2.16% | 7.57x |
| Patagonia | 1.77% | 7.23x |
| REI | 2.02% | 6.54x |
| Zara | 2.77% | 6.38x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Location attribute.
Index: A comparison of the Bank of the West audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bank of the West audience is San Francisco Bay Area Cluster.
| Content Affinity | Composition | Index |
| San Francisco Bay Area Cluster | 5.64% | 4.57x |
| Northern California Cluster | 3.41% | 4.53x |
| Colorado Snow | 1.05% | 4.44x |
| Colorado Cluster | 2.01% | 4.38x |
| Vietnam Cluster | 0.11% | 3.80x |
| Nebraska Cluster | 2.97% | 3.78x |
| San Francisco Tourism | 0.28% | 3.55x |
| Colorado News | 6.98% | 3.46x |
| Los Angeles Cluster | 0.07% | 3.40x |
| California Universities | 0.84% | 3.10x |
Composition Percentage:
The overlap percentage between the Bank of the West audience and the Content Affinity attribute.
Index: A comparison of the Bank of the West audience to the internet population.
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DEMOGRAPHICS
The Bank of the West audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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