Explore the Barnes & Noble Audience
Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 518.6 thousand unique devices whose actions qualify for the Barnes & Noble audience.
INTERESTS
The Barnes & Noble audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Barnes & Noble audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 3.42% | 2.44x |
| Online Grocery Shoppers | 5.48% | 2.02x |
| Broadway Fans | 2.03% | 2.00x |
| New York Rangers Fans | 2.15% | 1.97x |
| New York Mets Fans | 2.08% | 1.90x |
| New York Yankees Fans | 1.87% | 1.88x |
| Caribbean Trip Planners | 2.35% | 1.82x |
| Northeastern Voters | 2.00% | 1.81x |
| New York Knicks Fans | 1.97% | 1.74x |
| Stay-at-Home Parents | 2.39% | 1.73x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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APPAREL RETAILERS
The Barnes & Noble audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Talbots.
| Location | Composition | Index |
| Talbots | 26.56% | 71.75x |
| Express | 4.11% | 20.23x |
| Supreme | 0.31% | 18.77x |
| Forever 21 | 5.63% | 18.48x |
| Hugo Boss | 3.13% | 18.46x |
| LOFT | 5.13% | 18.16x |
| Lululemon | 6.30% | 17.38x |
| Madewell | 1.91% | 17.01x |
| Intermix | 1.03% | 16.68x |
| Club Monaco | 1.48% | 16.12x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Barnes & Noble audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 1.39% | 5.33x |
| New York City Education & News Cluster | 1.86% | 4.25x |
| New York City Real Estate Research Cluster | 1.31% | 4.06x |
| New York City Family & Activity Cluster | 1.63% | 3.30x |
| NYC Tourist Attractions | 1.99% | 3.26x |
| Institutional Investing | 0.16% | 3.21x |
| Central California Cluster | 0.65% | 2.70x |
| New England & Ivy League Sports | 0.51% | 2.55x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.05% | 2.16x |
| New Jersey News Cluster | 2.55% | 2.13x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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DEMOGRAPHICS
The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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