Explore the Barnes & Noble Audience
Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 783.9 thousand unique devices whose actions qualify for the Barnes & Noble audience.
INTERESTS
The Barnes & Noble audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Barnes & Noble audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.14% | 2.85x |
| Western Canada Skiers and Snowboarders | 2.26% | 2.08x |
| Coffee Chain Shoppers | 3.25% | 2.01x |
| Car Buyers | 3.67% | 1.97x |
| Tokyo Trip Planners | 2.61% | 1.92x |
| Commercial Contractors & Designers | 2.96% | 1.90x |
| Russia Trip Planners | 2.89% | 1.90x |
| Videographers | 3.03% | 1.88x |
| Media Buying Professionals | 2.75% | 1.88x |
| Readers of Israeli News in English | 2.68% | 1.86x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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APPAREL RETAILERS
The Barnes & Noble audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.28% | 17.00x |
| Intermix | 1.68% | 15.94x |
| Topshop | 0.75% | 14.58x |
| Ann Taylor | 4.39% | 13.27x |
| Madewell | 4.64% | 12.69x |
| Charlotte Russe | 3.65% | 12.57x |
| Supreme | 0.21% | 12.10x |
| Hollister | 10.63% | 12.10x |
| Tommy Bahama | 3.89% | 11.91x |
| Club Monaco | 2.14% | 11.81x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Barnes & Noble audience is Poland Cluster.
| Content Affinity | Composition | Index |
| Poland Cluster | 0.21% | 4.66x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.04% | 3.91x |
| Canada Culture and Tourism | 0.21% | 3.75x |
| Insurance Cluster | 0.28% | 3.67x |
| Bulgaria Cluster | 0.02% | 3.57x |
| Mortgages & Insurance | 0.78% | 3.50x |
| University Press | 0.35% | 3.36x |
| Medical Supplies and Information | 0.21% | 3.35x |
| Canadian Lifestyle | 0.14% | 3.30x |
| Hair & Beauty | 0.28% | 3.14x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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DEMOGRAPHICS
The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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