Dstillery Audiences

BARNES & NOBLE

Audience Size: 783.9 Thousand Devices

Explore the Barnes & Noble Audience

Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 783.9 thousand unique devices whose actions qualify for the Barnes & Noble audience.

Dstillery Crafted Audiences

INTERESTS

The Barnes & Noble audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barnes & Noble audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.14% 2.85x
Western Canada Skiers and Snowboarders 2.26% 2.08x
Coffee Chain Shoppers 3.25% 2.01x
Car Buyers 3.67% 1.97x
Tokyo Trip Planners 2.61% 1.92x
Commercial Contractors & Designers 2.96% 1.90x
Russia Trip Planners 2.89% 1.90x
Videographers 3.03% 1.88x
Media Buying Professionals 2.75% 1.88x
Readers of Israeli News in English 2.68% 1.86x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barnes & Noble audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Everlane.

Location Composition Index
Everlane 0.28% 17.00x
Intermix 1.68% 15.94x
Topshop 0.75% 14.58x
Ann Taylor 4.39% 13.27x
Madewell 4.64% 12.69x
Charlotte Russe 3.65% 12.57x
Supreme 0.21% 12.10x
Hollister 10.63% 12.10x
Tommy Bahama 3.89% 11.91x
Club Monaco 2.14% 11.81x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barnes & Noble audience is Poland Cluster.

Content Affinity Composition Index
Poland Cluster 0.21% 4.66x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.04% 3.91x
Canada Culture and Tourism 0.21% 3.75x
Insurance Cluster 0.28% 3.67x
Bulgaria Cluster 0.02% 3.57x
Mortgages & Insurance 0.78% 3.50x
University Press 0.35% 3.36x
Medical Supplies and Information 0.21% 3.35x
Canadian Lifestyle 0.14% 3.30x
Hair & Beauty 0.28% 3.14x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male