Dstillery Audiences

BARNES & NOBLE

Audience Size: 220.8 Thousand Devices

Explore the Barnes & Noble Audience

Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 220.8 thousand unique devices whose actions qualify for the Barnes & Noble audience.

Dstillery Crafted Audiences

INTERESTS

The Barnes & Noble audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barnes & Noble audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.14% 2.85x
North East State Fair Visitors 6.47% 2.70x
UConn Huskies Fans 2.22% 2.66x
New York Trip Planners 2.62% 2.63x
School Closings Updates Readers 1.31% 2.42x
Cape Cod News Readers 2.29% 2.32x
Vermont Trip Planners 2.62% 2.29x
Trendy Shoe Shoppers 0.76% 2.26x
Boston Trip Planners 2.18% 2.22x
New York City Events Researchers 2.04% 2.10x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barnes & Noble audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Zumiez.

Location Composition Index
Zumiez 14.58% 21.27x
Eddie Bauer 3.41% 17.44x
Patagonia 2.32% 17.44x
Hollister 4.37% 13.41x
Chicos 5.80% 13.07x
Anthropologie 3.09% 13.03x
American Apparel 2.13% 12.20x
Buckle 6.38% 11.73x
White House Black Market 5.37% 11.73x
Ann Taylor 1.06% 11.17x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barnes & Noble audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 0.55% 6.21x
New York City Education & News Cluster 0.44% 6.20x
Accounting 0.11% 5.57x
Aid Groups 0.12% 5.54x
Arabic News 0.11% 4.15x
Online Games 0.40% 3.91x
Weight Lifting Enthusiasts 0.18% 3.82x
Brazil & Portugal News 0.11% 3.77x
Upstate New York Travel Cluster 0.80% 3.53x
New York City Family & Activity Cluster 2.40% 3.33x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female