Dstillery Audiences

BARNES & NOBLE

Audience Size: 1.3 Million Devices

Explore the Barnes & Noble Audience

Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Barnes & Noble audience.

Dstillery Crafted Audiences

INTERESTS

The Barnes & Noble audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barnes & Noble audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 2.26x
Countdown to the Beach Travelers 0.02% 2.13x
New York City Events Researchers 2.78% 1.52x
Online Grocery Shoppers 2.85% 1.49x
Ballet Enthusiasts 2.67% 1.44x
New York Trip Planners 3.09% 1.43x
Action Movie and TV Enthusiasts 1.96% 1.42x
Readers of Italian Content 2.25% 1.41x
Major Airline Customers 2.52% 1.41x
Real Estate Decision Makers 2.51% 1.40x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barnes & Noble audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Talbots.

Location Composition Index
Talbots 14.24% 18.84x
Supreme 0.59% 17.37x
Intermix 1.72% 13.03x
Everlane 0.23% 12.93x
Topshop 0.57% 12.58x
Lululemon 11.01% 11.94x
Madewell 4.13% 11.52x
Ann Taylor 5.37% 11.46x
Patagonia 2.87% 11.36x
Saint Laurent Paris 1.53% 11.35x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barnes & Noble audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 8.55x
Survey Websites 0.03% 5.69x
Content Streamers & Downloaders 0.03% 4.52x
Men's Fashion Shopping 0.05% 3.81x
Drawing & Animation 0.03% 2.71x
Greece Cluster 0.05% 2.59x
Local & Travel England - Northern England 0.01% 2.52x
South Carolina Travel 0.05% 2.47x
Teaching Abroad 0.04% 2.44x
Hudson Valley New York Media 1.06% 2.40x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male