Explore the Barnes & Noble Audience
Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 220.8 thousand unique devices whose actions qualify for the Barnes & Noble audience.
INTERESTS
The Barnes & Noble audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Barnes & Noble audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.14% | 2.85x |
| North East State Fair Visitors | 6.47% | 2.70x |
| UConn Huskies Fans | 2.22% | 2.66x |
| New York Trip Planners | 2.62% | 2.63x |
| School Closings Updates Readers | 1.31% | 2.42x |
| Cape Cod News Readers | 2.29% | 2.32x |
| Vermont Trip Planners | 2.62% | 2.29x |
| Trendy Shoe Shoppers | 0.76% | 2.26x |
| Boston Trip Planners | 2.18% | 2.22x |
| New York City Events Researchers | 2.04% | 2.10x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Curious about what else the Barnes & Noble audience is interested in?
Sign Up
APPAREL RETAILERS
The Barnes & Noble audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 14.58% | 21.27x |
| Eddie Bauer | 3.41% | 17.44x |
| Patagonia | 2.32% | 17.44x |
| Hollister | 4.37% | 13.41x |
| Chicos | 5.80% | 13.07x |
| Anthropologie | 3.09% | 13.03x |
| American Apparel | 2.13% | 12.20x |
| Buckle | 6.38% | 11.73x |
| White House Black Market | 5.37% | 11.73x |
| Ann Taylor | 1.06% | 11.17x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Want to find more of the Barnes & Noble audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Barnes & Noble audience is Vermont Cluster.
| Content Affinity | Composition | Index |
| Vermont Cluster | 0.55% | 6.21x |
| New York City Education & News Cluster | 0.44% | 6.20x |
| Accounting | 0.11% | 5.57x |
| Aid Groups | 0.12% | 5.54x |
| Arabic News | 0.11% | 4.15x |
| Online Games | 0.40% | 3.91x |
| Weight Lifting Enthusiasts | 0.18% | 3.82x |
| Brazil & Portugal News | 0.11% | 3.77x |
| Upstate New York Travel Cluster | 0.80% | 3.53x |
| New York City Family & Activity Cluster | 2.40% | 3.33x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Want to see more of the Content Affinities the Barnes & Noble audience visits?
Sign Up
DEMOGRAPHICS
The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Barnes & Noble audience?
Sign Up