Dstillery Audiences

BARNES & NOBLE

Audience Size: 498.7 Thousand Devices

Explore the Barnes & Noble Audience

Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 498.7 thousand unique devices whose actions qualify for the Barnes & Noble audience.

Dstillery Crafted Audiences

INTERESTS

The Barnes & Noble audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barnes & Noble audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.14% 2.85x
School Closings Updates Readers 1.22% 1.97x
Telemedicine Content Readers 1.09% 1.75x
Ballet Enthusiasts 2.44% 1.70x
SEO Specialists 2.44% 1.65x
Food Bank Researchers 1.12% 1.60x
Elite Cycling Gear Shoppers 2.44% 1.59x
Ride Share Drivers 2.81% 1.58x
United Arab Emirates Trip Planners 2.03% 1.58x
New York City Events Researchers 1.72% 1.56x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barnes & Noble audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Ann Taylor.

Location Composition Index
Ann Taylor 2.34% 6.64x
Anthropologie 5.24% 5.98x
Madewell 3.12% 5.92x
LOFT 11.19% 5.90x
Hollister 8.12% 5.70x
Chicos 11.65% 5.58x
Lorna Jane 0.70% 5.53x
White House Black Market 11.43% 5.44x
Charlotte Russe 0.91% 5.42x
Intermix 0.36% 5.39x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barnes & Noble audience is College Greek Life.

Content Affinity Composition Index
College Greek Life 0.09% 5.98x
Aid Groups 0.09% 4.40x
US Soccer 0.12% 4.05x
Healthcare - Doctors & Diagnosis 0.16% 4.02x
Russia Cluster 0.09% 3.73x
Arabic News 0.09% 3.65x
Shopping Catalogs 0.14% 3.64x
Painting & Renovation 0.09% 3.50x
Philanthropy - Charities & Fundraising 0.06% 3.39x
New York City Education & News Cluster 0.25% 3.15x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male