Explore the Barnes & Noble Audience
Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Barnes & Noble audience.
INTERESTS
The Barnes & Noble audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Barnes & Noble audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.02% | 2.26x |
| Countdown to the Beach Travelers | 0.02% | 2.13x |
| Online Grocery Shoppers | 2.71% | 1.69x |
| New York Mets Fans | 1.70% | 1.65x |
| Baseball Enthusiasts | 1.78% | 1.62x |
| New York Rangers Fans | 1.68% | 1.62x |
| New York City Events Researchers | 2.25% | 1.57x |
| New York Trip Planners | 2.58% | 1.57x |
| New York Yankees Fans | 1.60% | 1.56x |
| Broadway Fans | 1.90% | 1.56x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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APPAREL RETAILERS
The Barnes & Noble audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Talbots.
| Location | Composition | Index |
| Talbots | 18.22% | 26.00x |
| Supreme | 0.66% | 18.99x |
| Everlane | 0.23% | 15.63x |
| Intermix | 1.66% | 13.63x |
| Lululemon | 11.25% | 13.36x |
| Club Monaco | 1.62% | 12.45x |
| Patagonia | 2.71% | 12.26x |
| Madewell | 3.42% | 12.07x |
| Express | 4.95% | 11.82x |
| J. Crew | 5.72% | 11.78x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Barnes & Noble audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.05% | 3.46x |
| Germany Cluster | 0.03% | 3.29x |
| Turkey & Iran Cluster | 0.07% | 2.88x |
| Local & Travel England - East Midlands | 0.03% | 2.74x |
| Apartment & Community Real Estate Researchers | 0.07% | 2.64x |
| Scotland Travel | 0.04% | 2.64x |
| Mysticism | 0.04% | 2.61x |
| Hudson Valley New York Media | 0.77% | 2.40x |
| London Tourism & Events | 0.04% | 2.36x |
| Alternative Streaming Services | 0.05% | 2.35x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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DEMOGRAPHICS
The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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