Dstillery Audiences

BARNES & NOBLE

Audience Size: 1.2 Million Devices

Explore the Barnes & Noble Audience

Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Barnes & Noble audience.

Dstillery Crafted Audiences

INTERESTS

The Barnes & Noble audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barnes & Noble audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 2.26x
Countdown to the Beach Travelers 0.02% 2.13x
Burger Enthusiast 0.22% 1.55x
Ballet Enthusiasts 2.82% 1.53x
LGBT Activists 2.71% 1.51x
Online Grocery Shoppers 3.14% 1.50x
Horror Movie Fans 3.01% 1.50x
Romance Movie and TV enthusiasts 3.28% 1.49x
Medieval History Enthusiasts 2.79% 1.48x
New York City Events Researchers 2.56% 1.48x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barnes & Noble audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Topshop.

Location Composition Index
Topshop 1.22% 13.83x
Supreme 0.33% 13.27x
Everlane 0.28% 12.36x
Intermix 1.99% 12.27x
Anthropologie 2.63% 11.75x
Ann Taylor 5.38% 11.67x
Madewell 4.65% 11.01x
Hollister 9.42% 10.84x
Calvin Klein 0.89% 10.58x
Club Monaco 2.48% 10.52x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barnes & Noble audience is Turkey & Iran Cluster.

Content Affinity Composition Index
Turkey & Iran Cluster 0.06% 3.43x
Assorted Topics (Television, Origami, Men's Health) 0.09% 2.95x
Airsoft & Paintball Equipment 0.10% 2.89x
Credit Unions & Consumer Protection 0.03% 2.68x
Germany Cluster 0.03% 2.60x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 2.56x
Bulgaria Cluster 0.02% 2.55x
Men's Fashion Shopping 0.02% 2.43x
Vietnam Cluster 0.07% 2.41x
Greece Cluster 0.03% 2.40x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male