Explore the Barnes & Noble Audience
Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Barnes & Noble audience.
INTERESTS
The Barnes & Noble audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Barnes & Noble audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.02% | 2.26x |
| Countdown to the Beach Travelers | 0.02% | 2.13x |
| New York City Events Researchers | 2.78% | 1.52x |
| Online Grocery Shoppers | 2.85% | 1.49x |
| Ballet Enthusiasts | 2.67% | 1.44x |
| New York Trip Planners | 3.09% | 1.43x |
| Action Movie and TV Enthusiasts | 1.96% | 1.42x |
| Readers of Italian Content | 2.25% | 1.41x |
| Major Airline Customers | 2.52% | 1.41x |
| Real Estate Decision Makers | 2.51% | 1.40x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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APPAREL RETAILERS
The Barnes & Noble audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Talbots.
| Location | Composition | Index |
| Talbots | 14.24% | 18.84x |
| Supreme | 0.59% | 17.37x |
| Intermix | 1.72% | 13.03x |
| Everlane | 0.23% | 12.93x |
| Topshop | 0.57% | 12.58x |
| Lululemon | 11.01% | 11.94x |
| Madewell | 4.13% | 11.52x |
| Ann Taylor | 5.37% | 11.46x |
| Patagonia | 2.87% | 11.36x |
| Saint Laurent Paris | 1.53% | 11.35x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Barnes & Noble audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.01% | 8.55x |
| Survey Websites | 0.03% | 5.69x |
| Content Streamers & Downloaders | 0.03% | 4.52x |
| Men's Fashion Shopping | 0.05% | 3.81x |
| Drawing & Animation | 0.03% | 2.71x |
| Greece Cluster | 0.05% | 2.59x |
| Local & Travel England - Northern England | 0.01% | 2.52x |
| South Carolina Travel | 0.05% | 2.47x |
| Teaching Abroad | 0.04% | 2.44x |
| Hudson Valley New York Media | 1.06% | 2.40x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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DEMOGRAPHICS
The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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