Dstillery Audiences

BARNES & NOBLE

Audience Size: 1.2 Million Devices

Explore the Barnes & Noble Audience

Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Barnes & Noble audience.

Dstillery Crafted Audiences

INTERESTS

The Barnes & Noble audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barnes & Noble audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 2.26x
Countdown to the Beach Travelers 0.02% 2.13x
Scifi Movie and TV Enthusiasts 2.94% 1.37x
LGBT Activists 2.89% 1.32x
Opera Enthusiasts 2.92% 1.30x
Action Movie and TV Enthusiasts 2.64% 1.27x
Luxury Womens Brands Shoppers 2.63% 1.25x
Los Angeles Activities Researchers 2.87% 1.25x
Miami Trip Planners 3.21% 1.23x
Santa Monica Trip Planners 3.63% 1.23x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barnes & Noble audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Supreme.

Location Composition Index
Supreme 0.41% 14.68x
Topshop 0.97% 13.39x
Everlane 0.26% 12.67x
Intermix 1.84% 11.77x
Ann Taylor 4.73% 11.65x
Anthropologie 4.13% 11.17x
Saint Laurent Paris 1.59% 10.71x
Madewell 4.70% 10.53x
Lululemon 9.20% 10.27x
Hollister 7.40% 10.08x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barnes & Noble audience is Quinceanera Planning.

Content Affinity Composition Index
Quinceanera Planning 0.02% 6.84x
Environmentally Friendly Cars 0.02% 3.69x
Assorted Topics (Television, Origami, Men's Health) 0.03% 2.64x
Active Lifestyle Enthusiasts 0.02% 2.45x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.40x
Brazil & Portugal News 0.15% 2.38x
Online Learning 0.03% 2.33x
Home Printing 0.05% 2.21x
Bulgaria Cluster 0.03% 2.19x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.08% 2.18x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male