Explore the Barnes & Noble Audience
Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 132.2 thousand unique devices whose actions qualify for the Barnes & Noble audience.
INTERESTS
The Barnes & Noble audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Barnes & Noble audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.14% | 2.85x |
| Post COVID-19 Restaurant Reopening Researchers | 1.90% | 2.29x |
| Yale University Fans | 3.09% | 2.22x |
| Office Reopening Researchers | 2.14% | 2.02x |
| Chess Enthusiasts | 3.40% | 2.00x |
| Documentary Film Fans | 3.96% | 1.98x |
| Home-Made Face Mask Researchers | 2.37% | 1.93x |
| Classical Music Enthusiasts | 3.32% | 1.93x |
| Food Bank Researchers | 1.58% | 1.89x |
| Luxury Retail Researchers | 3.01% | 1.88x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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APPAREL RETAILERS
The Barnes & Noble audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Anthropologie.
| Location | Composition | Index |
| Anthropologie | 4.83% | 21.53x |
| Hollister | 6.38% | 20.00x |
| Topshop | 0.08% | 19.27x |
| Intermix | 0.34% | 17.55x |
| Ann Taylor | 1.34% | 16.42x |
| Madewell | 1.76% | 16.15x |
| White House Black Market | 8.62% | 15.59x |
| Abercrombie & Fitch | 0.59% | 15.46x |
| LOFT | 7.54% | 15.42x |
| Chicos | 9.71% | 15.34x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Barnes & Noble audience is Writing & Publishing.
| Content Affinity | Composition | Index |
| Writing & Publishing | 0.40% | 8.22x |
| Perfume, Makeup & Cosmetics | 0.24% | 4.15x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.04% | 3.91x |
| Canada Business Cluster | 0.24% | 3.56x |
| New York City Education & News Cluster | 0.47% | 3.51x |
| Electrical Engineering | 0.16% | 3.50x |
| Hair & Beauty | 0.16% | 3.48x |
| Motorcycle Racing Researchers | 0.15% | 3.42x |
| Business News & Information Readers | 0.40% | 3.42x |
| Accounting | 0.32% | 3.28x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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DEMOGRAPHICS
The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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