Explore the Barnes & Noble Audience
Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Barnes & Noble audience.
INTERESTS
The Barnes & Noble audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Barnes & Noble audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.05% | 1.94x |
| Romance Movie and TV enthusiasts | 3.63% | 1.45x |
| Podcast Listeners | 3.12% | 1.43x |
| Ice Skating Enthusiasts | 2.31% | 1.41x |
| Star Wars Fans | 3.02% | 1.39x |
| Italian Mens National Soccer Team Fans | 2.50% | 1.38x |
| New York City Events Researchers | 3.01% | 1.38x |
| Egypt Trip Planners | 2.71% | 1.38x |
| San Francisco Activities Researchers | 2.84% | 1.38x |
| San Diego Events Researchers | 2.84% | 1.38x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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APPAREL RETAILERS
The Barnes & Noble audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.22% | 14.73x |
| Intermix | 2.09% | 12.99x |
| Everlane | 0.32% | 12.94x |
| Supreme | 0.28% | 12.39x |
| Ann Taylor | 5.40% | 11.50x |
| Madewell | 5.44% | 11.37x |
| Club Monaco | 2.68% | 11.19x |
| Free People | 5.16% | 11.02x |
| Hollister | 11.62% | 10.84x |
| Anthropologie | 5.03% | 10.80x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Barnes & Noble audience is Cosmetics Business.
| Content Affinity | Composition | Index |
| Cosmetics Business | 0.07% | 4.51x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.02% | 3.63x |
| Serbia & Albania Cluster | 0.09% | 3.37x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.07% | 3.09x |
| Gadgets | 0.05% | 3.03x |
| Bulgaria Cluster | 0.02% | 2.90x |
| Virginia Athletics | 0.07% | 2.66x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.10% | 2.58x |
| Toronto Tourism | 0.02% | 2.56x |
| Mid-Atlantic Beaches | 0.04% | 2.53x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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DEMOGRAPHICS
The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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