Explore the Barnes & Noble Audience
Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 220.8 thousand unique devices whose actions qualify for the Barnes & Noble audience.
INTERESTS
The Barnes & Noble audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Barnes & Noble audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 3.38% | 3.12x |
| New York City Events Researchers | 3.06% | 2.96x |
| Executive Travelers | 0.32% | 2.90x |
| Verizon Wireless Customers | 0.14% | 2.85x |
| Modern Art Museum Researchers | 1.93% | 2.42x |
| Real Estate Decision Makers | 2.18% | 2.41x |
| College Students | 3.79% | 2.33x |
| Media Buying Professionals | 2.90% | 2.25x |
| Apple Fans | 1.61% | 1.95x |
| Restaurant Researchers | 0.81% | 1.89x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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APPAREL RETAILERS
The Barnes & Noble audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 23.41% | 36.26x |
| Patagonia | 5.11% | 33.52x |
| Coach | 3.06% | 21.01x |
| American Apparel | 2.46% | 15.31x |
| Anthropologie | 2.66% | 13.87x |
| Chicos | 3.84% | 12.23x |
| White House Black Market | 3.19% | 10.88x |
| Jos A. Bank Clothiers | 1.62% | 10.50x |
| Tommy Bahama | 1.17% | 10.16x |
| Topshop | 0.07% | 9.18x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Barnes & Noble audience is Korea Cluster.
| Content Affinity | Composition | Index |
| Korea Cluster | 0.40% | 8.40x |
| New York City Education & News Cluster | 0.32% | 6.27x |
| Brazil & Portugal News | 0.16% | 5.56x |
| New York City Family & Activity Cluster | 2.58% | 5.34x |
| Alberta Canada Cluster | 0.16% | 4.29x |
| Caribbean Cluster | 0.32% | 4.00x |
| Antiques & Auctions | 0.32% | 3.71x |
| Motorsport Equipment | 0.16% | 3.49x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.11% | 3.41x |
| Colorado Snow | 0.16% | 3.15x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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DEMOGRAPHICS
The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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