Dstillery Audiences

BARNES & NOBLE

Audience Size: 518.6 Thousand Devices

Explore the Barnes & Noble Audience

Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 518.6 thousand unique devices whose actions qualify for the Barnes & Noble audience.

Dstillery Crafted Audiences

INTERESTS

The Barnes & Noble audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barnes & Noble audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 3.42% 2.44x
Online Grocery Shoppers 5.48% 2.02x
Broadway Fans 2.03% 2.00x
New York Rangers Fans 2.15% 1.97x
New York Mets Fans 2.08% 1.90x
New York Yankees Fans 1.87% 1.88x
Caribbean Trip Planners 2.35% 1.82x
Northeastern Voters 2.00% 1.81x
New York Knicks Fans 1.97% 1.74x
Stay-at-Home Parents 2.39% 1.73x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barnes & Noble audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Talbots.

Location Composition Index
Talbots 26.56% 71.75x
Express 4.11% 20.23x
Supreme 0.31% 18.77x
Forever 21 5.63% 18.48x
Hugo Boss 3.13% 18.46x
LOFT 5.13% 18.16x
Lululemon 6.30% 17.38x
Madewell 1.91% 17.01x
Intermix 1.03% 16.68x
Club Monaco 1.48% 16.12x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barnes & Noble audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 1.39% 5.33x
New York City Education & News Cluster 1.86% 4.25x
New York City Real Estate Research Cluster 1.31% 4.06x
New York City Family & Activity Cluster 1.63% 3.30x
NYC Tourist Attractions 1.99% 3.26x
Institutional Investing 0.16% 3.21x
Central California Cluster 0.65% 2.70x
New England & Ivy League Sports 0.51% 2.55x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.05% 2.16x
New Jersey News Cluster 2.55% 2.13x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male