Dstillery Audiences

BARNES & NOBLE

Audience Size: 1.1 Million Devices

Explore the Barnes & Noble Audience

Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Barnes & Noble audience.

Dstillery Crafted Audiences

INTERESTS

The Barnes & Noble audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barnes & Noble audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 2.26x
Countdown to the Beach Travelers 0.02% 2.13x
New York Trip Planners 2.90% 2.12x
New York City Events Researchers 2.82% 2.08x
Ballet Enthusiasts 2.77% 2.07x
Broadway Fans 2.01% 1.81x
Online Grocery Shoppers 4.75% 1.76x
Caribbean Trip Planners 2.30% 1.72x
New York Rangers Fans 1.65% 1.71x
New York Mets Fans 1.67% 1.71x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barnes & Noble audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Talbots.

Location Composition Index
Talbots 25.02% 40.39x
Supreme 0.59% 20.53x
Everlane 0.20% 18.21x
Madewell 3.24% 15.89x
Lululemon 10.01% 15.68x
Club Monaco 1.74% 14.77x
Express 4.93% 14.49x
Intermix 1.46% 14.46x
Hugo Boss 3.75% 13.52x
LOFT 7.14% 13.47x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barnes & Noble audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 1.14% 4.18x
New York City Education & News Cluster 1.61% 3.61x
New York City Real Estate Research Cluster 1.20% 3.19x
NYC Tourist Attractions 1.63% 2.62x
New York City Family & Activity Cluster 1.41% 2.55x
Central California Cluster 0.58% 2.38x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.31x
Chat Rooms 0.02% 2.21x
Content Streamers & Downloaders 0.02% 2.17x
Drawing & Animation 0.02% 2.09x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male