Dstillery Audiences

BARNES & NOBLE

Audience Size: 88.3 Thousand Devices

Explore the Barnes & Noble Audience

Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 88.3 thousand unique devices whose actions qualify for the Barnes & Noble audience.

Dstillery Crafted Audiences

INTERESTS

The Barnes & Noble audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barnes & Noble audience is Mother's Day Celebrators.

Interest Composition Index
Mother's Day Celebrators 3.39% 2.93x
Verizon Wireless Customers 0.14% 2.85x
Pantry Recipes Researchers 2.35% 2.68x
Lawyers 3.39% 2.44x
New & Expecting Parents 3.13% 2.41x
Mailing & Shipping Shoppers 3.66% 2.37x
Travel Reward Points Enthusiasts 3.92% 2.34x
Price Conscious Grocery Shoppers 4.18% 2.32x
Retired Assisted Living Shoppers 3.39% 2.30x
Online Grammar Tool Users 2.35% 2.26x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barnes & Noble audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Intermix.

Location Composition Index
Intermix 0.49% 21.86x
Ann Taylor 2.43% 17.61x
Anthropologie 5.34% 16.95x
Madewell 2.73% 15.67x
Hollister 9.33% 15.02x
Charlotte Russe 1.08% 14.94x
LOFT 10.09% 14.07x
White House Black Market 11.22% 13.40x
Chicos 10.43% 13.26x
Club Monaco 0.60% 12.68x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barnes & Noble audience is Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing).

Content Affinity Composition Index
Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) 0.56% 5.10x
Career Cluster A 0.78% 4.19x
Niche Dating Websites 1.04% 4.13x
African-American Hair 0.15% 3.81x
Sewing, Embroidery & Fabrics 0.78% 3.81x
Alberta Canada Cluster 0.52% 3.80x
Mobile Industry Information 0.15% 3.76x
Power Tools 0.34% 3.69x
Shopping Catalogs 0.14% 3.64x
Female Lifestyle Content Readers 0.47% 3.32x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female