Dstillery Audiences

BARNES & NOBLE

Audience Size: 327.8 Thousand Devices

Explore the Barnes & Noble Audience

Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 327.8 thousand unique devices whose actions qualify for the Barnes & Noble audience.

Dstillery Crafted Audiences

INTERESTS

The Barnes & Noble audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barnes & Noble audience is Amazon Prime Movie Subscribers.

Interest Composition Index
Amazon Prime Movie Subscribers 0.16% 3.90x
Verizon Wireless Customers 0.14% 2.85x
Small Business Administration Cares Act Researchers 0.27% 2.47x
Retirement Planning Amid Covid-19 1.44% 2.11x
Fantasy & Comic Fans 3.60% 2.07x
Office Reopening Researchers 2.08% 2.07x
Executive and C-Suite 2.40% 2.05x
Vermont Trip Planners 3.44% 2.00x
Post COVID-19 Restaurant Reopening Researchers 1.52% 1.95x
Global Destinations Reopening Researchers 1.92% 1.95x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barnes & Noble audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Intermix.

Location Composition Index
Intermix 1.14% 18.66x
Everlane 0.14% 16.78x
Topshop 0.37% 15.79x
Charlotte Russe 1.07% 15.30x
Ann Taylor 2.82% 14.97x
Madewell 3.47% 14.19x
Hollister 7.62% 14.11x
Buckle 9.69% 13.24x
Chicos 9.26% 13.12x
LOFT 10.75% 13.00x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barnes & Noble audience is Homemade Jewelry & Crafts.

Content Affinity Composition Index
Homemade Jewelry & Crafts 0.40% 6.71x
Motorcycle Racing Researchers 0.24% 5.17x
Poland Cluster 0.21% 4.66x
Shopping Catalogs 0.24% 4.12x
Beauty & Cosmetics 0.32% 3.95x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.04% 3.91x
Magic & Games 1.04% 3.86x
Bulgaria Cluster 0.02% 3.57x
Pool Cleaning 0.16% 3.45x
China Cluster 0.16% 3.39x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female