Explore the Barnes & Noble Audience
Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Barnes & Noble audience.
INTERESTS
The Barnes & Noble audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Barnes & Noble audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.02% | 2.26x |
| Countdown to the Beach Travelers | 0.02% | 2.13x |
| New York Trip Planners | 2.90% | 2.12x |
| New York City Events Researchers | 2.82% | 2.08x |
| Ballet Enthusiasts | 2.77% | 2.07x |
| Broadway Fans | 2.01% | 1.81x |
| Online Grocery Shoppers | 4.75% | 1.76x |
| Caribbean Trip Planners | 2.30% | 1.72x |
| New York Rangers Fans | 1.65% | 1.71x |
| New York Mets Fans | 1.67% | 1.71x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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APPAREL RETAILERS
The Barnes & Noble audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Talbots.
| Location | Composition | Index |
| Talbots | 25.02% | 40.39x |
| Supreme | 0.59% | 20.53x |
| Everlane | 0.20% | 18.21x |
| Madewell | 3.24% | 15.89x |
| Lululemon | 10.01% | 15.68x |
| Club Monaco | 1.74% | 14.77x |
| Express | 4.93% | 14.49x |
| Intermix | 1.46% | 14.46x |
| Hugo Boss | 3.75% | 13.52x |
| LOFT | 7.14% | 13.47x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Barnes & Noble audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 1.14% | 4.18x |
| New York City Education & News Cluster | 1.61% | 3.61x |
| New York City Real Estate Research Cluster | 1.20% | 3.19x |
| NYC Tourist Attractions | 1.63% | 2.62x |
| New York City Family & Activity Cluster | 1.41% | 2.55x |
| Central California Cluster | 0.58% | 2.38x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 2.31x |
| Chat Rooms | 0.02% | 2.21x |
| Content Streamers & Downloaders | 0.02% | 2.17x |
| Drawing & Animation | 0.02% | 2.09x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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DEMOGRAPHICS
The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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