Dstillery Audiences

BARNES & NOBLE

Audience Size: 220.8 Thousand Devices

Explore the Barnes & Noble Audience

Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 220.8 thousand unique devices whose actions qualify for the Barnes & Noble audience.

Dstillery Crafted Audiences

INTERESTS

The Barnes & Noble audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barnes & Noble audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 3.38% 3.12x
New York City Events Researchers 3.06% 2.96x
Executive Travelers 0.32% 2.90x
Verizon Wireless Customers 0.14% 2.85x
Modern Art Museum Researchers 1.93% 2.42x
Real Estate Decision Makers 2.18% 2.41x
College Students 3.79% 2.33x
Media Buying Professionals 2.90% 2.25x
Apple Fans 1.61% 1.95x
Restaurant Researchers 0.81% 1.89x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barnes & Noble audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Zumiez.

Location Composition Index
Zumiez 23.41% 36.26x
Patagonia 5.11% 33.52x
Coach 3.06% 21.01x
American Apparel 2.46% 15.31x
Anthropologie 2.66% 13.87x
Chicos 3.84% 12.23x
White House Black Market 3.19% 10.88x
Jos A. Bank Clothiers 1.62% 10.50x
Tommy Bahama 1.17% 10.16x
Topshop 0.07% 9.18x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barnes & Noble audience is Korea Cluster.

Content Affinity Composition Index
Korea Cluster 0.40% 8.40x
New York City Education & News Cluster 0.32% 6.27x
Brazil & Portugal News 0.16% 5.56x
New York City Family & Activity Cluster 2.58% 5.34x
Alberta Canada Cluster 0.16% 4.29x
Caribbean Cluster 0.32% 4.00x
Antiques & Auctions 0.32% 3.71x
Motorsport Equipment 0.16% 3.49x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.11% 3.41x
Colorado Snow 0.16% 3.15x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male