Dstillery Audiences

BARNES & NOBLE

Audience Size: 439.1 Thousand Devices

Explore the Barnes & Noble Audience

Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 439.1 thousand unique devices whose actions qualify for the Barnes & Noble audience.

Dstillery Crafted Audiences

INTERESTS

The Barnes & Noble audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barnes & Noble audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.14% 2.85x
Online Grammar Tool Users 1.12% 2.43x
Comedy Fans 2.41% 2.13x
Online Content Creators 1.66% 2.12x
Meme Users 3.48% 2.04x
Teen Content Readers 2.57% 2.04x
Italy Trip Planners 1.98% 1.93x
Horror Movie Fans 2.89% 1.88x
Streaming Music Enthusiasts 5.19% 1.87x
Anime Fans 3.90% 1.87x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barnes & Noble audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Ann Taylor.

Location Composition Index
Ann Taylor 2.73% 5.50x
LOFT 13.16% 5.10x
Anthropologie 5.87% 5.10x
Intermix 0.44% 5.09x
Lorna Jane 0.85% 5.06x
Madewell 3.69% 5.04x
Chicos 13.34% 4.93x
Everlane 0.03% 4.90x
White House Black Market 13.49% 4.81x
Charlotte Russe 1.15% 4.77x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barnes & Noble audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 0.21% 4.04x
Los Angeles Tourism 0.11% 3.84x
New England Universities 0.11% 3.71x
Shopping Catalogs 0.14% 3.64x
Low Budget Shoppers 0.07% 3.59x
Online Games for Kids 0.11% 3.50x
Female Lifestyle Content Readers 0.27% 3.38x
Korea Cluster 0.16% 3.18x
Instagram Management 0.03% 3.06x
Data, Analytics & Coding 0.16% 2.78x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male