Dstillery Audiences

BARNES & NOBLE

Audience Size: 132.2 Thousand Devices

Explore the Barnes & Noble Audience

Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 132.2 thousand unique devices whose actions qualify for the Barnes & Noble audience.

Dstillery Crafted Audiences

INTERESTS

The Barnes & Noble audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barnes & Noble audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.14% 2.85x
Post COVID-19 Restaurant Reopening Researchers 1.90% 2.29x
Yale University Fans 3.09% 2.22x
Office Reopening Researchers 2.14% 2.02x
Chess Enthusiasts 3.40% 2.00x
Documentary Film Fans 3.96% 1.98x
Home-Made Face Mask Researchers 2.37% 1.93x
Classical Music Enthusiasts 3.32% 1.93x
Food Bank Researchers 1.58% 1.89x
Luxury Retail Researchers 3.01% 1.88x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barnes & Noble audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Anthropologie.

Location Composition Index
Anthropologie 4.83% 21.53x
Hollister 6.38% 20.00x
Topshop 0.08% 19.27x
Intermix 0.34% 17.55x
Ann Taylor 1.34% 16.42x
Madewell 1.76% 16.15x
White House Black Market 8.62% 15.59x
Abercrombie & Fitch 0.59% 15.46x
LOFT 7.54% 15.42x
Chicos 9.71% 15.34x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barnes & Noble audience is Writing & Publishing.

Content Affinity Composition Index
Writing & Publishing 0.40% 8.22x
Perfume, Makeup & Cosmetics 0.24% 4.15x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.04% 3.91x
Canada Business Cluster 0.24% 3.56x
New York City Education & News Cluster 0.47% 3.51x
Electrical Engineering 0.16% 3.50x
Hair & Beauty 0.16% 3.48x
Motorcycle Racing Researchers 0.15% 3.42x
Business News & Information Readers 0.40% 3.42x
Accounting 0.32% 3.28x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male