Dstillery Audiences

BARNES & NOBLE

Audience Size: 142.6 Thousand Devices

Explore the Barnes & Noble Audience

Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 142.6 thousand unique devices whose actions qualify for the Barnes & Noble audience.

Dstillery Crafted Audiences

INTERESTS

The Barnes & Noble audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barnes & Noble audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.14% 2.85x
Malaysian Food Enthusiasts 2.93% 1.96x
Ballet Enthusiasts 2.63% 1.94x
Korean Food Enthusiasts 2.48% 1.89x
Medical Science Researchers 2.18% 1.83x
Trendy Shoe Shoppers 2.03% 1.81x
Animal Humane Society Helpers 3.60% 1.81x
Social Distancing Content Readers 1.73% 1.79x
Vegans 2.85% 1.77x
Womens Subscription Box Shoppers 2.93% 1.73x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barnes & Noble audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Intermix.

Location Composition Index
Intermix 0.53% 20.01x
Anthropologie 5.55% 17.84x
Hollister 8.97% 15.78x
Ann Taylor 1.98% 15.08x
Madewell 2.59% 15.06x
Charlotte Russe 1.02% 14.16x
LOFT 9.85% 13.91x
Calvin Klein 0.24% 13.86x
Chicos 11.00% 13.76x
White House Black Market 11.25% 13.72x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barnes & Noble audience is Korea Cluster.

Content Affinity Composition Index
Korea Cluster 0.15% 3.83x
African-American Hair 0.15% 3.81x
Mobile Industry Information 0.15% 3.76x
Education Cluster 0.15% 3.71x
Shopping Catalogs 0.14% 3.64x
Sewing, Embroidery & Quilting 0.30% 3.59x
New England Universities 0.30% 3.53x
Travel, Food, Fashion & Fitness 0.30% 3.47x
NYC Tourist Attractions 0.30% 3.46x
New York City Education & News Cluster 0.23% 3.16x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female