Explore the Barnes & Noble Audience
Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 498.7 thousand unique devices whose actions qualify for the Barnes & Noble audience.
INTERESTS
The Barnes & Noble audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Barnes & Noble audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.14% | 2.85x |
| School Closings Updates Readers | 1.22% | 1.97x |
| Telemedicine Content Readers | 1.09% | 1.75x |
| Ballet Enthusiasts | 2.44% | 1.70x |
| SEO Specialists | 2.44% | 1.65x |
| Food Bank Researchers | 1.12% | 1.60x |
| Elite Cycling Gear Shoppers | 2.44% | 1.59x |
| Ride Share Drivers | 2.81% | 1.58x |
| United Arab Emirates Trip Planners | 2.03% | 1.58x |
| New York City Events Researchers | 1.72% | 1.56x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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APPAREL RETAILERS
The Barnes & Noble audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 2.34% | 6.64x |
| Anthropologie | 5.24% | 5.98x |
| Madewell | 3.12% | 5.92x |
| LOFT | 11.19% | 5.90x |
| Hollister | 8.12% | 5.70x |
| Chicos | 11.65% | 5.58x |
| Lorna Jane | 0.70% | 5.53x |
| White House Black Market | 11.43% | 5.44x |
| Charlotte Russe | 0.91% | 5.42x |
| Intermix | 0.36% | 5.39x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Barnes & Noble audience is College Greek Life.
| Content Affinity | Composition | Index |
| College Greek Life | 0.09% | 5.98x |
| Aid Groups | 0.09% | 4.40x |
| US Soccer | 0.12% | 4.05x |
| Healthcare - Doctors & Diagnosis | 0.16% | 4.02x |
| Russia Cluster | 0.09% | 3.73x |
| Arabic News | 0.09% | 3.65x |
| Shopping Catalogs | 0.14% | 3.64x |
| Painting & Renovation | 0.09% | 3.50x |
| Philanthropy - Charities & Fundraising | 0.06% | 3.39x |
| New York City Education & News Cluster | 0.25% | 3.15x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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DEMOGRAPHICS
The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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