Explore the Barnes & Noble Audience
Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 88.3 thousand unique devices whose actions qualify for the Barnes & Noble audience.
INTERESTS
The Barnes & Noble audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Barnes & Noble audience is Mother's Day Celebrators.
| Interest | Composition | Index |
| Mother's Day Celebrators | 3.39% | 2.93x |
| Verizon Wireless Customers | 0.14% | 2.85x |
| Pantry Recipes Researchers | 2.35% | 2.68x |
| Lawyers | 3.39% | 2.44x |
| New & Expecting Parents | 3.13% | 2.41x |
| Mailing & Shipping Shoppers | 3.66% | 2.37x |
| Travel Reward Points Enthusiasts | 3.92% | 2.34x |
| Price Conscious Grocery Shoppers | 4.18% | 2.32x |
| Retired Assisted Living Shoppers | 3.39% | 2.30x |
| Online Grammar Tool Users | 2.35% | 2.26x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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APPAREL RETAILERS
The Barnes & Noble audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.49% | 21.86x |
| Ann Taylor | 2.43% | 17.61x |
| Anthropologie | 5.34% | 16.95x |
| Madewell | 2.73% | 15.67x |
| Hollister | 9.33% | 15.02x |
| Charlotte Russe | 1.08% | 14.94x |
| LOFT | 10.09% | 14.07x |
| White House Black Market | 11.22% | 13.40x |
| Chicos | 10.43% | 13.26x |
| Club Monaco | 0.60% | 12.68x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Barnes & Noble audience is Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing).
| Content Affinity | Composition | Index |
| Assorted Topics (This Audience Are Interested In Abbreviations, Domain Analysis, Driving Routes, Email Marketing) | 0.56% | 5.10x |
| Career Cluster A | 0.78% | 4.19x |
| Niche Dating Websites | 1.04% | 4.13x |
| African-American Hair | 0.15% | 3.81x |
| Sewing, Embroidery & Fabrics | 0.78% | 3.81x |
| Alberta Canada Cluster | 0.52% | 3.80x |
| Mobile Industry Information | 0.15% | 3.76x |
| Power Tools | 0.34% | 3.69x |
| Shopping Catalogs | 0.14% | 3.64x |
| Female Lifestyle Content Readers | 0.47% | 3.32x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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DEMOGRAPHICS
The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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