Dstillery Audiences

BARNES & NOBLE

Audience Size: 201.5 Thousand Devices

Explore the Barnes & Noble Audience

Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 201.5 thousand unique devices whose actions qualify for the Barnes & Noble audience.

Dstillery Crafted Audiences

INTERESTS

The Barnes & Noble audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barnes & Noble audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.14% 2.85x
Restaurant Supply Shoppers 0.21% 2.03x
French Language Learners 4.56% 1.84x
College Aspirants 4.13% 1.73x
Readers of Korean Content 5.03% 1.72x
Minecraft Video Game Fans 5.46% 1.69x
True Crime Podcast Listeners 2.12% 1.65x
Tea Drinkers 2.81% 1.64x
Athleisure Shoppers 3.28% 1.61x
New Zealand Trip Planners 3.50% 1.61x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barnes & Noble audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Anthropologie.

Location Composition Index
Anthropologie 4.23% 16.07x
Hollister 6.90% 15.90x
Charlotte Russe 0.68% 13.09x
Madewell 1.87% 13.01x
Ann Taylor 1.33% 13.00x
Buckle 8.88% 12.83x
Abercrombie & Fitch 0.48% 12.56x
White House Black Market 8.03% 12.42x
Chicos 7.87% 12.23x
LOFT 6.54% 11.95x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barnes & Noble audience is Painting & Renovation.

Content Affinity Composition Index
Painting & Renovation 0.19% 3.97x
African-American Hair 0.15% 3.81x
K-Pop 0.37% 3.76x
US Soccer 0.21% 3.70x
Shopping Catalogs 0.14% 3.64x
Child Development 0.21% 3.51x
Online Games for Kids 0.26% 3.37x
Nature & Wildlife 0.16% 3.35x
Watches Retail 0.11% 3.25x
Minnesota Community Business Cluster 0.21% 3.24x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female