Dstillery Audiences

BARNES & NOBLE

Audience Size: 1.4 Million Devices

Explore the Barnes & Noble Audience

Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Barnes & Noble audience.

Dstillery Crafted Audiences

INTERESTS

The Barnes & Noble audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barnes & Noble audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 2.26x
Countdown to the Beach Travelers 0.02% 2.13x
Online Grocery Shoppers 2.71% 1.69x
New York Mets Fans 1.70% 1.65x
Baseball Enthusiasts 1.78% 1.62x
New York Rangers Fans 1.68% 1.62x
New York City Events Researchers 2.25% 1.57x
New York Trip Planners 2.58% 1.57x
New York Yankees Fans 1.60% 1.56x
Broadway Fans 1.90% 1.56x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barnes & Noble audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Talbots.

Location Composition Index
Talbots 18.22% 26.00x
Supreme 0.66% 18.99x
Everlane 0.23% 15.63x
Intermix 1.66% 13.63x
Lululemon 11.25% 13.36x
Club Monaco 1.62% 12.45x
Patagonia 2.71% 12.26x
Madewell 3.42% 12.07x
Express 4.95% 11.82x
J. Crew 5.72% 11.78x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barnes & Noble audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.05% 3.46x
Germany Cluster 0.03% 3.29x
Turkey & Iran Cluster 0.07% 2.88x
Local & Travel England - East Midlands 0.03% 2.74x
Apartment & Community Real Estate Researchers 0.07% 2.64x
Scotland Travel 0.04% 2.64x
Mysticism 0.04% 2.61x
Hudson Valley New York Media 0.77% 2.40x
London Tourism & Events 0.04% 2.36x
Alternative Streaming Services 0.05% 2.35x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male