Dstillery Audiences

BARNES & NOBLE

Audience Size: 1.1 Million Devices

Explore the Barnes & Noble Audience

Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Barnes & Noble audience.

Dstillery Crafted Audiences

INTERESTS

The Barnes & Noble audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barnes & Noble audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.05% 1.94x
Romance Movie and TV enthusiasts 3.63% 1.45x
Podcast Listeners 3.12% 1.43x
Ice Skating Enthusiasts 2.31% 1.41x
Star Wars Fans 3.02% 1.39x
Italian Mens National Soccer Team Fans 2.50% 1.38x
New York City Events Researchers 3.01% 1.38x
Egypt Trip Planners 2.71% 1.38x
San Francisco Activities Researchers 2.84% 1.38x
San Diego Events Researchers 2.84% 1.38x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barnes & Noble audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Topshop.

Location Composition Index
Topshop 1.22% 14.73x
Intermix 2.09% 12.99x
Everlane 0.32% 12.94x
Supreme 0.28% 12.39x
Ann Taylor 5.40% 11.50x
Madewell 5.44% 11.37x
Club Monaco 2.68% 11.19x
Free People 5.16% 11.02x
Hollister 11.62% 10.84x
Anthropologie 5.03% 10.80x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barnes & Noble audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.07% 4.51x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.02% 3.63x
Serbia & Albania Cluster 0.09% 3.37x
Liberal Views on LGBTQ Rights and Pro-Choice 0.07% 3.09x
Gadgets 0.05% 3.03x
Bulgaria Cluster 0.02% 2.90x
Virginia Athletics 0.07% 2.66x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.10% 2.58x
Toronto Tourism 0.02% 2.56x
Mid-Atlantic Beaches 0.04% 2.53x
Composition Percentage: The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male