Explore the Barnes & Noble Audience
Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 327.8 thousand unique devices whose actions qualify for the Barnes & Noble audience.
INTERESTS
The Barnes & Noble audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Barnes & Noble audience is Amazon Prime Movie Subscribers.
| Interest | Composition | Index |
| Amazon Prime Movie Subscribers | 0.16% | 3.90x |
| Verizon Wireless Customers | 0.14% | 2.85x |
| Small Business Administration Cares Act Researchers | 0.27% | 2.47x |
| Retirement Planning Amid Covid-19 | 1.44% | 2.11x |
| Fantasy & Comic Fans | 3.60% | 2.07x |
| Office Reopening Researchers | 2.08% | 2.07x |
| Executive and C-Suite | 2.40% | 2.05x |
| Vermont Trip Planners | 3.44% | 2.00x |
| Post COVID-19 Restaurant Reopening Researchers | 1.52% | 1.95x |
| Global Destinations Reopening Researchers | 1.92% | 1.95x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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APPAREL RETAILERS
The Barnes & Noble audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Intermix.
| Location | Composition | Index |
| Intermix | 1.14% | 18.66x |
| Everlane | 0.14% | 16.78x |
| Topshop | 0.37% | 15.79x |
| Charlotte Russe | 1.07% | 15.30x |
| Ann Taylor | 2.82% | 14.97x |
| Madewell | 3.47% | 14.19x |
| Hollister | 7.62% | 14.11x |
| Buckle | 9.69% | 13.24x |
| Chicos | 9.26% | 13.12x |
| LOFT | 10.75% | 13.00x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Barnes & Noble audience is Homemade Jewelry & Crafts.
| Content Affinity | Composition | Index |
| Homemade Jewelry & Crafts | 0.40% | 6.71x |
| Motorcycle Racing Researchers | 0.24% | 5.17x |
| Poland Cluster | 0.21% | 4.66x |
| Shopping Catalogs | 0.24% | 4.12x |
| Beauty & Cosmetics | 0.32% | 3.95x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.04% | 3.91x |
| Magic & Games | 1.04% | 3.86x |
| Bulgaria Cluster | 0.02% | 3.57x |
| Pool Cleaning | 0.16% | 3.45x |
| China Cluster | 0.16% | 3.39x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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DEMOGRAPHICS
The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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