Explore the Barnes & Noble Audience
Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Barnes & Noble audience.
INTERESTS
The Barnes & Noble audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Barnes & Noble audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.02% | 2.26x |
| Countdown to the Beach Travelers | 0.02% | 2.13x |
| Scifi Movie and TV Enthusiasts | 2.94% | 1.37x |
| LGBT Activists | 2.89% | 1.32x |
| Opera Enthusiasts | 2.92% | 1.30x |
| Action Movie and TV Enthusiasts | 2.64% | 1.27x |
| Luxury Womens Brands Shoppers | 2.63% | 1.25x |
| Los Angeles Activities Researchers | 2.87% | 1.25x |
| Miami Trip Planners | 3.21% | 1.23x |
| Santa Monica Trip Planners | 3.63% | 1.23x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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APPAREL RETAILERS
The Barnes & Noble audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.41% | 14.68x |
| Topshop | 0.97% | 13.39x |
| Everlane | 0.26% | 12.67x |
| Intermix | 1.84% | 11.77x |
| Ann Taylor | 4.73% | 11.65x |
| Anthropologie | 4.13% | 11.17x |
| Saint Laurent Paris | 1.59% | 10.71x |
| Madewell | 4.70% | 10.53x |
| Lululemon | 9.20% | 10.27x |
| Hollister | 7.40% | 10.08x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Barnes & Noble audience is Quinceanera Planning.
| Content Affinity | Composition | Index |
| Quinceanera Planning | 0.02% | 6.84x |
| Environmentally Friendly Cars | 0.02% | 3.69x |
| Assorted Topics (Television, Origami, Men's Health) | 0.03% | 2.64x |
| Active Lifestyle Enthusiasts | 0.02% | 2.45x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.40x |
| Brazil & Portugal News | 0.15% | 2.38x |
| Online Learning | 0.03% | 2.33x |
| Home Printing | 0.05% | 2.21x |
| Bulgaria Cluster | 0.03% | 2.19x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.08% | 2.18x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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DEMOGRAPHICS
The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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