Explore the Barnes & Noble Audience
Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 439.1 thousand unique devices whose actions qualify for the Barnes & Noble audience.
INTERESTS
The Barnes & Noble audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Barnes & Noble audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.14% | 2.85x |
| Online Grammar Tool Users | 1.12% | 2.43x |
| Comedy Fans | 2.41% | 2.13x |
| Online Content Creators | 1.66% | 2.12x |
| Meme Users | 3.48% | 2.04x |
| Teen Content Readers | 2.57% | 2.04x |
| Italy Trip Planners | 1.98% | 1.93x |
| Horror Movie Fans | 2.89% | 1.88x |
| Streaming Music Enthusiasts | 5.19% | 1.87x |
| Anime Fans | 3.90% | 1.87x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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APPAREL RETAILERS
The Barnes & Noble audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 2.73% | 5.50x |
| LOFT | 13.16% | 5.10x |
| Anthropologie | 5.87% | 5.10x |
| Intermix | 0.44% | 5.09x |
| Lorna Jane | 0.85% | 5.06x |
| Madewell | 3.69% | 5.04x |
| Chicos | 13.34% | 4.93x |
| Everlane | 0.03% | 4.90x |
| White House Black Market | 13.49% | 4.81x |
| Charlotte Russe | 1.15% | 4.77x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Barnes & Noble audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 0.21% | 4.04x |
| Los Angeles Tourism | 0.11% | 3.84x |
| New England Universities | 0.11% | 3.71x |
| Shopping Catalogs | 0.14% | 3.64x |
| Low Budget Shoppers | 0.07% | 3.59x |
| Online Games for Kids | 0.11% | 3.50x |
| Female Lifestyle Content Readers | 0.27% | 3.38x |
| Korea Cluster | 0.16% | 3.18x |
| Instagram Management | 0.03% | 3.06x |
| Data, Analytics & Coding | 0.16% | 2.78x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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DEMOGRAPHICS
The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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