Explore the Barnes & Noble Audience
Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 142.6 thousand unique devices whose actions qualify for the Barnes & Noble audience.
INTERESTS
The Barnes & Noble audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Barnes & Noble audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.14% | 2.85x |
| Malaysian Food Enthusiasts | 2.93% | 1.96x |
| Ballet Enthusiasts | 2.63% | 1.94x |
| Korean Food Enthusiasts | 2.48% | 1.89x |
| Medical Science Researchers | 2.18% | 1.83x |
| Trendy Shoe Shoppers | 2.03% | 1.81x |
| Animal Humane Society Helpers | 3.60% | 1.81x |
| Social Distancing Content Readers | 1.73% | 1.79x |
| Vegans | 2.85% | 1.77x |
| Womens Subscription Box Shoppers | 2.93% | 1.73x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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APPAREL RETAILERS
The Barnes & Noble audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.53% | 20.01x |
| Anthropologie | 5.55% | 17.84x |
| Hollister | 8.97% | 15.78x |
| Ann Taylor | 1.98% | 15.08x |
| Madewell | 2.59% | 15.06x |
| Charlotte Russe | 1.02% | 14.16x |
| LOFT | 9.85% | 13.91x |
| Calvin Klein | 0.24% | 13.86x |
| Chicos | 11.00% | 13.76x |
| White House Black Market | 11.25% | 13.72x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Barnes & Noble audience is Korea Cluster.
| Content Affinity | Composition | Index |
| Korea Cluster | 0.15% | 3.83x |
| African-American Hair | 0.15% | 3.81x |
| Mobile Industry Information | 0.15% | 3.76x |
| Education Cluster | 0.15% | 3.71x |
| Shopping Catalogs | 0.14% | 3.64x |
| Sewing, Embroidery & Quilting | 0.30% | 3.59x |
| New England Universities | 0.30% | 3.53x |
| Travel, Food, Fashion & Fitness | 0.30% | 3.47x |
| NYC Tourist Attractions | 0.30% | 3.46x |
| New York City Education & News Cluster | 0.23% | 3.16x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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DEMOGRAPHICS
The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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