Explore the Barnes & Noble Audience
Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Barnes & Noble audience.
INTERESTS
The Barnes & Noble audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Barnes & Noble audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.02% | 2.26x |
| Countdown to the Beach Travelers | 0.02% | 2.13x |
| Burger Enthusiast | 0.22% | 1.55x |
| Ballet Enthusiasts | 2.82% | 1.53x |
| LGBT Activists | 2.71% | 1.51x |
| Online Grocery Shoppers | 3.14% | 1.50x |
| Horror Movie Fans | 3.01% | 1.50x |
| Romance Movie and TV enthusiasts | 3.28% | 1.49x |
| Medieval History Enthusiasts | 2.79% | 1.48x |
| New York City Events Researchers | 2.56% | 1.48x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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APPAREL RETAILERS
The Barnes & Noble audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.22% | 13.83x |
| Supreme | 0.33% | 13.27x |
| Everlane | 0.28% | 12.36x |
| Intermix | 1.99% | 12.27x |
| Anthropologie | 2.63% | 11.75x |
| Ann Taylor | 5.38% | 11.67x |
| Madewell | 4.65% | 11.01x |
| Hollister | 9.42% | 10.84x |
| Calvin Klein | 0.89% | 10.58x |
| Club Monaco | 2.48% | 10.52x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Barnes & Noble audience is Turkey & Iran Cluster.
| Content Affinity | Composition | Index |
| Turkey & Iran Cluster | 0.06% | 3.43x |
| Assorted Topics (Television, Origami, Men's Health) | 0.09% | 2.95x |
| Airsoft & Paintball Equipment | 0.10% | 2.89x |
| Credit Unions & Consumer Protection | 0.03% | 2.68x |
| Germany Cluster | 0.03% | 2.60x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.04% | 2.56x |
| Bulgaria Cluster | 0.02% | 2.55x |
| Men's Fashion Shopping | 0.02% | 2.43x |
| Vietnam Cluster | 0.07% | 2.41x |
| Greece Cluster | 0.03% | 2.40x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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DEMOGRAPHICS
The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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