Explore the Barnes & Noble Audience
Below you'll find more information about the Barnes & Noble audience, broken down in different categories based on their digital and physical behaviors. These are 201.5 thousand unique devices whose actions qualify for the Barnes & Noble audience.
INTERESTS
The Barnes & Noble audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Barnes & Noble audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.14% | 2.85x |
| Restaurant Supply Shoppers | 0.21% | 2.03x |
| French Language Learners | 4.56% | 1.84x |
| College Aspirants | 4.13% | 1.73x |
| Readers of Korean Content | 5.03% | 1.72x |
| Minecraft Video Game Fans | 5.46% | 1.69x |
| True Crime Podcast Listeners | 2.12% | 1.65x |
| Tea Drinkers | 2.81% | 1.64x |
| Athleisure Shoppers | 3.28% | 1.61x |
| New Zealand Trip Planners | 3.50% | 1.61x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Interest attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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APPAREL RETAILERS
The Barnes & Noble audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Barnes & Noble audience is Anthropologie.
| Location | Composition | Index |
| Anthropologie | 4.23% | 16.07x |
| Hollister | 6.90% | 15.90x |
| Charlotte Russe | 0.68% | 13.09x |
| Madewell | 1.87% | 13.01x |
| Ann Taylor | 1.33% | 13.00x |
| Buckle | 8.88% | 12.83x |
| Abercrombie & Fitch | 0.48% | 12.56x |
| White House Black Market | 8.03% | 12.42x |
| Chicos | 7.87% | 12.23x |
| LOFT | 6.54% | 11.95x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Location attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Barnes & Noble audience is Painting & Renovation.
| Content Affinity | Composition | Index |
| Painting & Renovation | 0.19% | 3.97x |
| African-American Hair | 0.15% | 3.81x |
| K-Pop | 0.37% | 3.76x |
| US Soccer | 0.21% | 3.70x |
| Shopping Catalogs | 0.14% | 3.64x |
| Child Development | 0.21% | 3.51x |
| Online Games for Kids | 0.26% | 3.37x |
| Nature & Wildlife | 0.16% | 3.35x |
| Watches Retail | 0.11% | 3.25x |
| Minnesota Community Business Cluster | 0.21% | 3.24x |
Composition Percentage:
The overlap percentage between the Barnes & Noble audience and the Content Affinity attribute.
Index: A comparison of the Barnes & Noble audience to the internet population.
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DEMOGRAPHICS
The Barnes & Noble audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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