Dstillery Audiences

BARNEYS NEW YORK

Audience Size: 101.7 Thousand Devices

Explore the Barneys New York Audience

Below you'll find more information about the Barneys New York audience, broken down in different categories based on their digital and physical behaviors. These are 101.7 thousand unique devices whose actions qualify for the Barneys New York audience.

Dstillery Crafted Audiences

INTERESTS

The Barneys New York audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barneys New York audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 7.55% 3.26x
Ballet Enthusiasts 7.46% 3.11x
Online Grocery Shoppers 7.28% 2.92x
New York Trip Planners 7.01% 2.81x
Restaurant Menu Researchers 5.49% 2.76x
Burger Enthusiast 1.62% 2.69x
Pre-Measured Grocery Shoppers 6.56% 2.60x
Las Vegas Nightlife Researchers 7.01% 2.59x
Seattle Trip Planners 7.19% 2.59x
Thrift Store Shoppers 5.76% 2.50x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Interest attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barneys New York audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barneys New York audience is Calvin Klein.

Location Composition Index
Calvin Klein 11.45% 133.26x
Topshop 9.11% 108.70x
Saint Laurent Paris 14.36% 92.16x
Intermix 11.66% 72.73x
Supreme 1.64% 62.73x
Everlane 1.26% 57.88x
Joe's Jeans 3.15% 55.41x
Club Monaco 11.96% 53.76x
Madewell 22.67% 52.65x
Anthropologie 13.47% 49.94x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Location attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barneys New York audience is Real Estate Cluster.

Content Affinity Composition Index
Real Estate Cluster 0.45% 5.32x
New York City Real Estate Research Cluster 2.97% 5.29x
Art News & Products 0.45% 5.27x
English as a Second Language 0.54% 4.71x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.30% 4.69x
NYC Tourist Attractions 3.06% 4.53x
Pacific Northwest Sports & News Cluster 2.52% 4.48x
Foreign Language Education 0.36% 4.47x
Retail Industry News 0.36% 4.34x
Fashion Cluster 2.25% 4.31x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Content Affinity attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barneys New York audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male