Dstillery Audiences

BARNEYS NEW YORK

Audience Size: 20.7 Thousand Devices

Explore the Barneys New York Audience

Below you'll find more information about the Barneys New York audience, broken down in different categories based on their digital and physical behaviors. These are 20.7 thousand unique devices whose actions qualify for the Barneys New York audience.

Dstillery Crafted Audiences

INTERESTS

The Barneys New York audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barneys New York audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 11.43% 6.61x
Entertainment Industry Decision Makers 5.97% 5.75x
Los Angeles Trip Planners 8.57% 5.74x
Home Interior Design Enthusiasts 4.48% 5.54x
Readers of Indian Content 5.77% 5.25x
Rock Climbing Enthusiasts 5.77% 5.01x
Readers of Filipinos Content 4.48% 4.93x
California Trip Planners 5.71% 4.64x
Property and Facility Managers 7.14% 4.58x
Camera Shoppers 5.77% 4.49x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Interest attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barneys New York audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barneys New York audience is Topshop.

Location Composition Index
Topshop 13.59% 355.75x
Calvin Klein 4.80% 65.66x
Saint Laurent Paris 6.72% 63.83x
Intermix 5.71% 59.12x
Joe's Jeans 1.57% 34.28x
Armani 15.41% 34.12x
Kate Spade 29.51% 30.33x
Club Monaco 4.65% 24.97x
Abercrombie & Fitch 5.10% 24.39x
Johnston and Murphy 2.30% 23.81x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Location attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barneys New York audience is Social & Demographic Trends.

Content Affinity Composition Index
Social & Demographic Trends 0.32% 5.37x
Book Publishers 0.46% 3.91x
Apartment Hunting 2.86% 3.82x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.16% 3.77x
Science Education & Academia 0.46% 3.63x
Phone & Computer Game Downloaders 0.37% 3.58x
Discount Travel 2.86% 3.41x
DIY Decoration & Furniture 0.46% 3.27x
Boating & Yachts 2.99% 3.26x
Education Cluster 0.70% 3.20x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Content Affinity attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barneys New York audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female