Dstillery Audiences

BARNEYS NEW YORK

Audience Size: 91.4 Thousand Devices

Explore the Barneys New York Audience

Below you'll find more information about the Barneys New York audience, broken down in different categories based on their digital and physical behaviors. These are 91.4 thousand unique devices whose actions qualify for the Barneys New York audience.

Dstillery Crafted Audiences

INTERESTS

The Barneys New York audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barneys New York audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.98% 4.88x
Online Grocery Shoppers 7.19% 4.52x
Ballet Enthusiasts 6.34% 4.49x
Restaurant Menu Researchers 4.97% 4.01x
New York Trip Planners 6.55% 3.99x
Philadelphia Trip Planners 3.59% 3.56x
Home Interior Design Enthusiasts 4.44% 3.38x
Real Estate Decision Makers 6.34% 3.36x
Luxury Womens Brands Shoppers 4.33% 3.36x
Men's Shoe Shoppers 4.97% 3.32x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Interest attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barneys New York audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barneys New York audience is Topshop.

Location Composition Index
Topshop 3.19% 157.24x
Intermix 12.07% 99.90x
Club Monaco 12.21% 94.98x
Lorna Jane 7.36% 87.81x
Saint Laurent Paris 11.19% 87.33x
Madewell 20.38% 72.75x
Armani 28.72% 71.77x
Joe's Jeans 5.20% 71.51x
Calvin Klein 8.91% 70.67x
Levi Strauss 10.19% 66.07x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Location attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barneys New York audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 3.81% 7.64x
New York City Education & News Cluster 3.28% 6.38x
Philadelphia Cluster 3.81% 5.58x
NYC Tourist Attractions 4.02% 5.27x
Marketing Professionals 1.37% 5.27x
New Jersey Travel Location Cluster 1.59% 4.29x
Caribbean Vacation 0.74% 4.05x
Broadway Information 1.37% 3.96x
Medical Journals 0.95% 3.70x
Business News & Information Readers 1.80% 3.68x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Content Affinity attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barneys New York audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male