Dstillery Audiences

BARNEYS NEW YORK

Audience Size: 13.5 Thousand Devices

Explore the Barneys New York Audience

Below you'll find more information about the Barneys New York audience, broken down in different categories based on their digital and physical behaviors. These are 13.5 thousand unique devices whose actions qualify for the Barneys New York audience.

Dstillery Crafted Audiences

INTERESTS

The Barneys New York audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barneys New York audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 9.62% 8.41x
Last Minute Travelers 11.54% 7.60x
Tokyo Trip Planners 7.69% 6.58x
Readers of Jamaican Content 9.62% 6.53x
Crafting Enthusiasts 8.16% 6.13x
Elite Cycling Gear Shoppers 9.62% 6.03x
Small Business COVID-19 Relief Researchers 5.77% 5.94x
Major Airline Customers 9.62% 5.92x
Brooklyn Nets Fans 9.62% 5.89x
Bitcoin Enthusiasts 11.54% 5.63x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Interest attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barneys New York audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barneys New York audience is Calvin Klein.

Location Composition Index
Calvin Klein 4.04% 86.03x
Saint Laurent Paris 4.55% 74.99x
Intermix 3.79% 62.63x
Kate Spade 27.27% 45.19x
Armani 11.62% 42.25x
Abercrombie & Fitch 4.46% 35.33x
Madewell 14.90% 31.27x
Club Monaco 3.70% 31.16x
Hugo Boss 11.62% 25.98x
J. Crew 27.86% 24.53x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Location attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barneys New York audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 9.62% 6.87x
Social & Demographic Trends 0.32% 5.37x
Israel News 5.77% 4.32x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 5.77% 4.08x
Book Publishers 0.46% 3.91x
Iowa Cluster 4.08% 3.86x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.16% 3.77x
Science Education & Academia 0.46% 3.63x
Phone & Computer Game Downloaders 0.37% 3.58x
News Cluster 19.23% 3.35x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Content Affinity attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barneys New York audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male