Dstillery Audiences

BARNEYS NEW YORK

Audience Size: 112.6 Thousand Devices

Explore the Barneys New York Audience

Below you'll find more information about the Barneys New York audience, broken down in different categories based on their digital and physical behaviors. These are 112.6 thousand unique devices whose actions qualify for the Barneys New York audience.

Dstillery Crafted Audiences

INTERESTS

The Barneys New York audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barneys New York audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 7.66% 3.48x
Real Estate Decision Makers 7.66% 3.25x
Ballet Enthusiasts 7.37% 3.14x
Online Grocery Shoppers 7.57% 3.13x
Western Canada Skiers and Snowboarders 4.66% 3.08x
Luxury Retail Researchers 6.30% 2.97x
Seattle Trip Planners 7.66% 2.95x
Opera Enthusiasts 6.21% 2.94x
New York Trip Planners 6.60% 2.86x
Miami Trip Planners 6.50% 2.85x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Interest attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barneys New York audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barneys New York audience is Calvin Klein.

Location Composition Index
Calvin Klein 15.99% 180.23x
Topshop 9.64% 116.74x
Saint Laurent Paris 15.36% 88.31x
Intermix 12.25% 76.19x
Joe's Jeans 3.27% 67.72x
Supreme 1.49% 66.84x
Everlane 1.39% 56.60x
Armani 24.28% 50.11x
Club Monaco 11.92% 49.73x
Madewell 23.36% 48.82x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Location attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barneys New York audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.58% 10.19x
Real Estate Cluster 0.39% 7.09x
Korea Cluster 0.48% 6.77x
Higher Education 0.48% 6.35x
Pacific Northwest Sports & News Cluster 2.72% 6.08x
Retail Industry News 0.29% 5.79x
New York City Real Estate Research Cluster 2.23% 5.40x
Writing & Publishing 0.68% 5.00x
New York City Education & News Cluster 1.75% 4.87x
NYC Tourist Attractions 2.62% 4.86x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Content Affinity attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barneys New York audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male