Dstillery Audiences

BARNEYS NEW YORK

Audience Size: 82.1 Thousand Devices

Explore the Barneys New York Audience

Below you'll find more information about the Barneys New York audience, broken down in different categories based on their digital and physical behaviors. These are 82.1 thousand unique devices whose actions qualify for the Barneys New York audience.

Dstillery Crafted Audiences

INTERESTS

The Barneys New York audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barneys New York audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.06% 5.47x
Ballet Enthusiasts 10.26% 4.14x
Online Grocery Shoppers 9.97% 4.03x
New York City Events Researchers 8.83% 3.64x
New York Trip Planners 9.12% 3.36x
Beard Care Shoppers 4.56% 2.99x
Luxury Womens Brands Shoppers 5.41% 2.96x
Portugal Trip Planners 6.55% 2.95x
Men's Shoe Shoppers 7.12% 2.92x
Symphony Music Enthusiasts 6.27% 2.90x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Interest attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barneys New York audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barneys New York audience is Topshop.

Location Composition Index
Topshop 5.99% 124.72x
Saint Laurent Paris 12.96% 81.94x
Intermix 12.26% 79.21x
Club Monaco 12.81% 63.28x
Everlane 1.17% 58.72x
Madewell 22.20% 55.81x
Lorna Jane 5.02% 53.53x
Calvin Klein 6.89% 52.56x
Joe's Jeans 4.37% 49.49x
Levi Strauss 10.31% 48.04x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Location attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barneys New York audience is Quebec Hunting & Outdoors Cluster.

Content Affinity Composition Index
Quebec Hunting & Outdoors Cluster 0.06% 56.03x
Local & Travel England - North Midlands 0.02% 50.09x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.09% 46.84x
England Tourism 0.12% 36.64x
Home Décor, Furniture, & Decorating 0.08% 33.16x
ISPs & Local Services 0.10% 29.76x
Canada News 0.02% 26.78x
Canada Online Shopping Cluster 0.28% 26.57x
Quebec Job Seeker Cluster 0.06% 25.18x
Parenting & Nutrition 0.10% 24.94x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Content Affinity attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barneys New York audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male