Dstillery Audiences

BARNEYS NEW YORK

Audience Size: 24.9 Thousand Devices

Explore the Barneys New York Audience

Below you'll find more information about the Barneys New York audience, broken down in different categories based on their digital and physical behaviors. These are 24.9 thousand unique devices whose actions qualify for the Barneys New York audience.

Dstillery Crafted Audiences

INTERESTS

The Barneys New York audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barneys New York audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 13.04% 5.61x
Streaming Device Shoppers 13.04% 5.42x
HDTV Researchers 13.04% 5.38x
Medicare Provider Researchers 13.04% 5.23x
Readers of Belizean Content 8.70% 3.99x
Metal and Rock Music Fans 8.70% 3.95x
Readers of Guatemalan Content 8.70% 3.92x
Android Fans 8.70% 3.91x
Computer Processor and Data Center Decision Makers 8.70% 3.86x
Mobile Phone Comparison Shoppers 8.70% 3.82x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Interest attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barneys New York audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barneys New York audience is Calvin Klein.

Location Composition Index
Calvin Klein 14.45% 349.02x
Topshop 4.92% 196.17x
Intermix 11.05% 169.99x
Saint Laurent Paris 11.55% 152.10x
Joe's Jeans 1.21% 75.44x
Armani 18.21% 74.57x
Madewell 19.18% 72.53x
Club Monaco 7.72% 70.14x
Kate Spade 19.27% 61.76x
Lululemon 28.02% 59.44x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Location attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barneys New York audience is Social & Demographic Trends.

Content Affinity Composition Index
Social & Demographic Trends 0.32% 5.37x
Book Publishers 0.46% 3.91x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.16% 3.77x
Assorted Topics (Music Charts, Entertainment, Australian Radio, Job Search) 21.74% 3.70x
Science Education & Academia 0.46% 3.63x
Phone & Computer Game Downloaders 0.37% 3.58x
Pittsburgh News 8.70% 3.48x
Historical Information - Educational Guides 8.70% 3.27x
DIY Decoration & Furniture 0.46% 3.27x
Central Pennsylvania Cluster 8.70% 3.22x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Content Affinity attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barneys New York audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male