Dstillery Audiences

BARNEYS NEW YORK

Audience Size: 40.4 Thousand Devices

Explore the Barneys New York Audience

Below you'll find more information about the Barneys New York audience, broken down in different categories based on their digital and physical behaviors. These are 40.4 thousand unique devices whose actions qualify for the Barneys New York audience.

Dstillery Crafted Audiences

INTERESTS

The Barneys New York audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barneys New York audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 4.90% 3.64x
Luxury Womens Brands Shoppers 3.69% 2.89x
Shared Work Space Researchers 2.54% 2.88x
Los Angeles Trip Planners 4.17% 2.86x
Men's Shoe Shoppers 2.78% 2.84x
Last Minute Travelers 3.02% 2.76x
United Arab Emirates Trip Planners 2.72% 2.76x
Luxury Retail Researchers 2.66% 2.66x
San Francisco Trip Planners 3.20% 2.64x
Santa Monica Trip Planners 4.05% 2.63x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Interest attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barneys New York audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barneys New York audience is Armani.

Location Composition Index
Armani 23.77% 166.48x
Michael Kors 16.62% 111.66x
Forever 21 26.09% 87.36x
Kate Spade 11.66% 84.87x
Zara 13.45% 72.59x
Hugo Boss 11.11% 67.29x
H&M 18.36% 65.27x
American Apparel 10.48% 50.47x
LOFT 13.60% 49.18x
Lululemon 16.32% 45.63x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Location attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barneys New York audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 1.81% 5.04x
New York City Real Estate Research Cluster 1.51% 4.91x
NYC Tourist Attractions 2.78% 4.77x
New York City Education & News Cluster 1.87% 4.48x
Fashion Cluster 2.06% 4.37x
Los Angeles Tourism 2.30% 3.94x
LGBTQ Advocacy 1.51% 3.62x
Philanthropy - Charities & Fundraising 1.15% 2.91x
Philadelphia Cluster 1.57% 2.90x
Los Angeles News 2.72% 2.79x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Content Affinity attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barneys New York audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male