Dstillery Audiences

BARNEYS NEW YORK

Audience Size: 77.2 Thousand Devices

Explore the Barneys New York Audience

Below you'll find more information about the Barneys New York audience, broken down in different categories based on their digital and physical behaviors. These are 77.2 thousand unique devices whose actions qualify for the Barneys New York audience.

Dstillery Crafted Audiences

INTERESTS

The Barneys New York audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barneys New York audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.06% 4.23x
Ballet Enthusiasts 5.75% 4.07x
New York Trip Planners 5.01% 3.46x
Restaurant Menu Researchers 4.21% 3.24x
Venture Capitalists 4.45% 3.22x
United Arab Emirates Trip Planners 4.27% 3.22x
Home Interior Design Enthusiasts 4.14% 3.14x
Los Angeles Trip Planners 5.19% 3.07x
Online Grocery Shoppers 8.72% 3.05x
Los Angeles Mass Transit Commuters 5.01% 3.00x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Interest attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barneys New York audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barneys New York audience is Lorna Jane.

Location Composition Index
Lorna Jane 9.72% 120.18x
Intermix 10.75% 108.61x
Club Monaco 12.74% 108.06x
Armani 27.34% 108.03x
Joe's Jeans 5.90% 103.83x
Saint Laurent Paris 9.77% 93.97x
Madewell 18.63% 93.20x
Calvin Klein 10.34% 91.55x
Michael Kors 19.40% 78.53x
Levi Strauss 8.75% 66.56x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Location attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barneys New York audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 3.46% 7.48x
New York City Real Estate Research Cluster 2.16% 5.56x
European Museums, Restaurants & Events 0.93% 5.48x
NYC Tourist Attractions 3.40% 5.30x
LGBTQ Advocacy 1.92% 4.23x
Fashion Cluster 2.16% 3.99x
Marketing Professionals 0.87% 3.92x
China Cluster 0.43% 3.91x
Aid Groups 0.37% 3.87x
Smart Travel 1.42% 3.77x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Content Affinity attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barneys New York audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male