Dstillery Audiences

BARNEYS NEW YORK

Audience Size: 94 Thousand Devices

Explore the Barneys New York Audience

Below you'll find more information about the Barneys New York audience, broken down in different categories based on their digital and physical behaviors. These are 94 thousand unique devices whose actions qualify for the Barneys New York audience.

Dstillery Crafted Audiences

INTERESTS

The Barneys New York audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barneys New York audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.15% 4.38x
Online Grocery Shoppers 9.07% 4.19x
Opera Enthusiasts 6.11% 3.89x
Venture Capitalists 6.11% 3.74x
Real Estate Decision Makers 6.30% 3.62x
Ballet Enthusiasts 7.22% 3.57x
United Arab Emirates Trip Planners 6.11% 3.45x
Los Angeles Activities Researchers 6.85% 3.21x
Commercial Architects and Designers 5.00% 3.12x
Finance Continuing Education Researchers 4.44% 3.11x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Interest attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barneys New York audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barneys New York audience is Calvin Klein.

Location Composition Index
Calvin Klein 16.60% 202.17x
Topshop 8.31% 117.35x
Saint Laurent Paris 14.75% 92.21x
Intermix 12.25% 90.15x
Everlane 1.41% 63.98x
Joe's Jeans 2.59% 63.16x
Supreme 1.32% 62.40x
Armani 23.32% 51.72x
Madewell 21.65% 51.07x
Club Monaco 10.94% 49.51x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Location attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barneys New York audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.59% 6.33x
Watches Retail 0.74% 6.12x
Social & Demographic Trends 0.32% 5.37x
Bags & Luggage 0.56% 5.07x
Pacific Northwest Sports & News Cluster 2.22% 5.06x
NYC Tourist Attractions 2.41% 5.05x
Startup Investment 1.11% 4.94x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.30% 4.69x
Philippines News 0.74% 4.41x
Public Policy Media 0.93% 4.38x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Content Affinity attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barneys New York audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male