Dstillery Audiences

BARNEYS NEW YORK

Audience Size: 109.4 Thousand Devices

Explore the Barneys New York Audience

Below you'll find more information about the Barneys New York audience, broken down in different categories based on their digital and physical behaviors. These are 109.4 thousand unique devices whose actions qualify for the Barneys New York audience.

Dstillery Crafted Audiences

INTERESTS

The Barneys New York audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barneys New York audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.93% 3.85x
Ballet Enthusiasts 6.80% 3.53x
E-cycling Enthusiasts 7.17% 3.41x
Online Grocery Shoppers 6.93% 3.22x
Shared Work Space Researchers 4.86% 3.05x
Opera Enthusiasts 5.35% 3.05x
Los Angeles Trip Planners 6.56% 2.98x
United Arab Emirates Trip Planners 5.10% 2.97x
Trendy Denim Shoppers 5.71% 2.92x
Los Angeles Mass Transit Commuters 6.68% 2.89x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Interest attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barneys New York audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barneys New York audience is Calvin Klein.

Location Composition Index
Calvin Klein 14.76% 173.89x
Topshop 9.34% 108.65x
Saint Laurent Paris 14.92% 90.60x
Intermix 12.13% 74.08x
Supreme 1.56% 68.32x
Joe's Jeans 3.22% 67.24x
Everlane 1.27% 52.44x
Madewell 23.07% 50.23x
Armani 25.62% 49.49x
Club Monaco 12.04% 49.18x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Location attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barneys New York audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.49% 7.81x
New York City Real Estate Research Cluster 2.67% 6.66x
China Cluster 0.73% 5.33x
Canada Culture and Tourism 0.36% 5.23x
New York City Education & News Cluster 1.70% 4.77x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.30% 4.69x
NYC Tourist Attractions 2.31% 4.43x
Music Education 0.97% 4.41x
Higher Education 0.36% 4.37x
Fashion Cluster 1.94% 4.33x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Content Affinity attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barneys New York audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male