Dstillery Audiences

BARNEYS NEW YORK

Audience Size: 67.5 Thousand Devices

Explore the Barneys New York Audience

Below you'll find more information about the Barneys New York audience, broken down in different categories based on their digital and physical behaviors. These are 67.5 thousand unique devices whose actions qualify for the Barneys New York audience.

Dstillery Crafted Audiences

INTERESTS

The Barneys New York audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barneys New York audience is Jazz Music Fans.

Interest Composition Index
Jazz Music Fans 9.80% 6.24x
Mens Shaving Products Shoppers 7.84% 4.83x
New York City Events Researchers 5.88% 4.82x
Crypto Market Investors 7.84% 4.58x
Wine Lovers 5.88% 4.53x
Jamband Fans 7.84% 4.52x
Los Angeles Mass Transit Commuters 7.84% 4.51x
New York Knicks Fans 7.84% 4.49x
Whiskey Lovers 7.84% 4.47x
Ballet Enthusiasts 5.88% 4.44x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Interest attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barneys New York audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barneys New York audience is Calvin Klein.

Location Composition Index
Calvin Klein 15.84% 236.43x
Topshop 7.11% 138.14x
Intermix 11.58% 109.63x
Saint Laurent Paris 13.78% 109.58x
Joe's Jeans 2.25% 76.01x
Everlane 1.22% 74.40x
Supreme 1.17% 67.77x
Armani 22.17% 59.33x
Madewell 20.80% 56.85x
Club Monaco 9.88% 54.65x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Location attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barneys New York audience is Chicago Cluster.

Content Affinity Composition Index
Chicago Cluster 7.84% 6.17x
Social & Demographic Trends 0.32% 5.37x
Hockey 2.78% 4.76x
Music Concerts 5.88% 4.63x
Book Publishers 0.46% 3.91x
New Jersey Travel Location Cluster 1.39% 3.81x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.16% 3.77x
Pacific Northwest Information Research Cluster 3.92% 3.69x
Science Education & Academia 0.46% 3.63x
Phone & Computer Game Downloaders 0.37% 3.58x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Content Affinity attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barneys New York audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male