Dstillery Audiences

BARNEYS NEW YORK

Audience Size: 94.1 Thousand Devices

Explore the Barneys New York Audience

Below you'll find more information about the Barneys New York audience, broken down in different categories based on their digital and physical behaviors. These are 94.1 thousand unique devices whose actions qualify for the Barneys New York audience.

Dstillery Crafted Audiences

INTERESTS

The Barneys New York audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Barneys New York audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.06% 5.47x
Luxury Womens Brands Shoppers 5.48% 3.48x
New York City Events Researchers 6.58% 3.16x
Online Grocery Shoppers 7.50% 3.16x
Ballet Enthusiasts 6.41% 3.13x
Opera Enthusiasts 5.23% 3.10x
United Arab Emirates Trip Planners 5.90% 3.05x
Seattle Trip Planners 7.84% 2.99x
Venture Capitalists 4.81% 2.89x
Luxury Retail Researchers 6.41% 2.89x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Interest attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Barneys New York audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Barneys New York audience is Topshop.

Location Composition Index
Topshop 7.87% 132.58x
Saint Laurent Paris 12.59% 89.69x
Intermix 11.78% 78.13x
Calvin Klein 7.20% 74.68x
Everlane 1.27% 67.40x
Club Monaco 11.15% 59.68x
Supreme 1.70% 58.53x
Anthropologie 24.75% 55.88x
Madewell 22.59% 54.92x
Armani 27.28% 50.77x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Location attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Barneys New York audience is Quebec Hunting & Outdoors Cluster.

Content Affinity Composition Index
Quebec Hunting & Outdoors Cluster 0.06% 56.03x
Local & Travel England - North Midlands 0.02% 50.09x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.09% 46.84x
Decoration & Fabric 0.08% 43.53x
England Tourism 0.12% 36.64x
Home Décor, Furniture, & Decorating 0.08% 33.16x
ISPs & Local Services 0.10% 29.76x
Canada News 0.02% 26.78x
Parenting & Nutrition 0.10% 24.94x
Barcode Site & App Users 0.06% 23.55x
Composition Percentage: The overlap percentage between the Barneys New York audience and the Content Affinity attribute.
Index: A comparison of the Barneys New York audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Barneys New York audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male