Explore the Bass Pro Shops Audience
Below you'll find more information about the Bass Pro Shops audience, broken down in different categories based on their digital and physical behaviors. These are 84.4 thousand unique devices whose actions qualify for the Bass Pro Shops audience.
INTERESTS
The Bass Pro Shops audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bass Pro Shops audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.02% | 37.58x |
| Getting Off the Grid Travelers | 0.02% | 28.47x |
| Family Adventures Travelers | 0.02% | 25.39x |
| Outdoors Enthusiasts | 6.15% | 4.71x |
| Fishing Equipment Shoppers | 6.26% | 3.82x |
| Fishing Enthusiasts | 5.28% | 3.80x |
| Hunters | 4.92% | 3.61x |
| Pontoon Boat Researchers | 4.49% | 3.42x |
| Gun Rights Advocates | 4.57% | 3.26x |
| Archery Enthusiasts | 3.94% | 3.19x |
Composition Percentage:
The overlap percentage between the Bass Pro Shops audience and the Interest attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
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APPAREL RETAILERS
The Bass Pro Shops audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bass Pro Shops audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 2.05% | 14.80x |
| Carhartt | 12.58% | 9.31x |
| Belk | 2.02% | 9.13x |
| Gymboree | 4.53% | 8.27x |
| Abercrombie & Fitch | 4.37% | 7.53x |
| Ralph Lauren | 1.49% | 7.48x |
| Dressbarn | 5.40% | 7.10x |
| Eddie Bauer | 2.23% | 7.07x |
| Aeropostale | 4.06% | 6.96x |
| Brooks Brothers | 3.98% | 6.84x |
Composition Percentage:
The overlap percentage between the Bass Pro Shops audience and the Location attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bass Pro Shops audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.03% | 25.75x |
| Texas Off-Roading | 0.08% | 10.77x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.03% | 10.30x |
| Survival Guides | 0.16% | 8.60x |
| Quinceanera Planning | 0.03% | 8.11x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 7.78x |
| Fishing | 2.41% | 6.64x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.06% | 6.12x |
| Fashion & Cosmetics | 0.02% | 5.50x |
| Hunting | 2.11% | 5.47x |
Composition Percentage:
The overlap percentage between the Bass Pro Shops audience and the Content Affinity attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
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DEMOGRAPHICS
The Bass Pro Shops audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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