Dstillery Audiences

BASS PRO SHOPS

Audience Size: 103.9 Thousand Devices

Explore the Bass Pro Shops Audience

Below you'll find more information about the Bass Pro Shops audience, broken down in different categories based on their digital and physical behaviors. These are 103.9 thousand unique devices whose actions qualify for the Bass Pro Shops audience.

Dstillery Crafted Audiences

INTERESTS

The Bass Pro Shops audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bass Pro Shops audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 8.36% 3.76x
Hunters 8.71% 3.73x
Fishing Equipment Shoppers 7.32% 3.18x
Archery Enthusiasts 6.62% 3.17x
Getting Off the Grid Travelers 6.62% 3.13x
Gun Rights Advocates 8.01% 3.13x
Diesel Vehicle Shoppers 6.62% 2.98x
Airstream Enthusiasts 5.92% 2.84x
Welding Tools and Supplies Shoppers 5.92% 2.78x
St. Louis Trip Planners 6.62% 2.77x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Interest attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bass Pro Shops audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bass Pro Shops audience is Carhartt.

Location Composition Index
Carhartt 75.33% 14.50x
Express Outlets 2.36% 12.80x
Ralph Lauren 2.66% 9.55x
Belk 2.44% 9.34x
Kate Spade 3.71% 7.79x
Abercrombie & Fitch 0.64% 6.87x
Gymboree 6.30% 6.61x
Charlotte Russe 2.02% 6.48x
Dressbarn 4.58% 6.27x
J. Crew 4.84% 6.25x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Location attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bass Pro Shops audience is Hunting.

Content Affinity Composition Index
Hunting 3.48% 7.40x
Fishing 1.74% 6.84x
Missouri Travel & Outdoors Cluster 4.88% 6.73x
Police Gear 1.05% 5.38x
Texas Sporting & Outdoors Cluster 0.08% 4.79x
Illinois News 4.18% 4.13x
Recreational Vehicles 3.14% 4.11x
High-End Audio 1.39% 4.06x
Motorcycle Lifestyle Researchers 1.74% 3.99x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 3.95x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Content Affinity attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bass Pro Shops audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male