Dstillery Audiences

BASS PRO SHOPS

Audience Size: 96.8 Thousand Devices

Explore the Bass Pro Shops Audience

Below you'll find more information about the Bass Pro Shops audience, broken down in different categories based on their digital and physical behaviors. These are 96.8 thousand unique devices whose actions qualify for the Bass Pro Shops audience.

Dstillery Crafted Audiences

INTERESTS

The Bass Pro Shops audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bass Pro Shops audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.02% 37.58x
Getting Off the Grid Travelers 0.02% 28.47x
Family Adventures Travelers 0.02% 25.39x
Outdoors Enthusiasts 7.67% 3.36x
Fishing Enthusiasts 6.26% 2.74x
Hunters 6.39% 2.73x
Gun Rights Advocates 6.59% 2.70x
Archery Enthusiasts 5.78% 2.69x
Fishing Equipment Shoppers 6.39% 2.59x
Pontoon Boat Researchers 5.81% 2.57x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Interest attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bass Pro Shops audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bass Pro Shops audience is Express Outlets.

Location Composition Index
Express Outlets 2.48% 13.24x
Belk 1.92% 8.83x
Kate Spade 3.84% 8.70x
Ralph Lauren 1.88% 7.50x
Levi Strauss 2.57% 7.37x
Gymboree 5.67% 7.17x
Abercrombie & Fitch 4.41% 7.03x
Dressbarn 5.50% 6.41x
Aeropostale 5.67% 6.37x
Buckle 6.24% 6.33x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Location attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bass Pro Shops audience is Canada News.

Content Affinity Composition Index
Canada News 0.02% 25.19x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 10.71x
Environmentally Friendly Cars 0.05% 9.00x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 7.78x
Quinceanera Planning 0.03% 7.25x
Assorted Topics (Cooking, Games, Viral Media) 0.06% 6.12x
Survival Guides 0.10% 6.01x
Fashion & Cosmetics 0.02% 5.50x
Saskatchewan Media & Retail Cluster 0.02% 5.26x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.10% 4.99x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Content Affinity attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bass Pro Shops audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female