Explore the Bass Pro Shops Audience
Below you'll find more information about the Bass Pro Shops audience, broken down in different categories based on their digital and physical behaviors. These are 89.7 thousand unique devices whose actions qualify for the Bass Pro Shops audience.
INTERESTS
The Bass Pro Shops audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bass Pro Shops audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.37% | 3.52x |
| Nashville Activity Researchers | 1.82% | 2.71x |
| Beach House Second Home Owners | 1.62% | 2.58x |
| Louisiana State University Tigers Fans | 3.24% | 2.38x |
| Camaro Enthusiasts | 4.25% | 2.30x |
| SEC Fans | 4.66% | 2.29x |
| Florida Gators Fans | 4.66% | 2.14x |
| Outdoors Enthusiasts | 4.66% | 2.13x |
| Kentucky Wildcats Fans | 4.05% | 2.12x |
| Mowing Equipment Shoppers | 3.85% | 2.07x |
Composition Percentage:
The overlap percentage between the Bass Pro Shops audience and the Interest attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
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APPAREL RETAILERS
The Bass Pro Shops audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bass Pro Shops audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 2.46% | 4.59x |
| Carhartt | 88.21% | 4.34x |
| Belk | 3.91% | 3.66x |
| Ralph Lauren | 2.14% | 3.01x |
| Abercrombie & Fitch | 0.58% | 2.80x |
| Johnston and Murphy | 0.26% | 2.68x |
| Kate Spade | 2.48% | 2.60x |
| Brooks Brothers | 2.21% | 2.48x |
| Gymboree | 6.28% | 2.48x |
| Express | 8.39% | 2.46x |
Composition Percentage:
The overlap percentage between the Bass Pro Shops audience and the Location attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bass Pro Shops audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.81% | 6.52x |
| Back & Spine | 0.55% | 5.31x |
| Teaching Tools for Kids | 0.81% | 4.94x |
| Texas Sporting & Outdoors Cluster | 0.08% | 4.79x |
| Scrapbooking & Home Art Projects | 0.61% | 4.15x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.06% | 3.95x |
| Science Education & Resources | 0.40% | 3.65x |
| Hunting | 1.01% | 3.57x |
| Low Carb Diets | 0.40% | 3.35x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.37% | 3.21x |
Composition Percentage:
The overlap percentage between the Bass Pro Shops audience and the Content Affinity attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
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DEMOGRAPHICS
The Bass Pro Shops audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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