Dstillery Audiences

BASS PRO SHOPS

Audience Size: 16.6 Thousand Devices

Explore the Bass Pro Shops Audience

Below you'll find more information about the Bass Pro Shops audience, broken down in different categories based on their digital and physical behaviors. These are 16.6 thousand unique devices whose actions qualify for the Bass Pro Shops audience.

Dstillery Crafted Audiences

INTERESTS

The Bass Pro Shops audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bass Pro Shops audience is Archery Enthusiasts.

Interest Composition Index
Archery Enthusiasts 12.16% 6.02x
Automotive Auctions Enthusiasts 13.51% 5.01x
Outdoors Enthusiasts 12.16% 4.93x
Pantry Recipes Researchers 3.80% 4.84x
Xtreme Sports Fans 10.81% 4.82x
Sailing Enthusiasts 8.11% 4.69x
Model Building Hobbyists 10.81% 4.68x
Yachting Enthusiasts 9.46% 4.62x
Koi Pond Enthusiasts 9.46% 4.59x
Off the Grid Living Enthusiasts 8.11% 4.59x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Interest attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bass Pro Shops audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bass Pro Shops audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.60% 13.16x
Express Outlets 1.61% 12.28x
Carhartt 89.07% 10.05x
Belk 2.15% 7.70x
Ralph Lauren 1.43% 7.28x
Kate Spade 1.85% 7.01x
Hugo Boss 1.16% 6.35x
Brooks Brothers 1.52% 6.26x
Journeys 8.00% 6.18x
Express 5.43% 5.97x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Location attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bass Pro Shops audience is Boating & Yachts.

Content Affinity Composition Index
Boating & Yachts 6.76% 7.89x
Gun Enthusiast - Hunting & Self Defense 5.41% 7.36x
Recreational Vehicles 4.05% 5.58x
Texas Sporting & Outdoors Cluster 0.08% 4.79x
Fantasy Name Generators 1.21% 4.06x
Texas University Athletics 2.02% 4.05x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 3.95x
Magic & Games 0.81% 3.59x
Shoes & Accessories 0.55% 3.56x
Tennessee News 5.41% 3.41x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Content Affinity attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bass Pro Shops audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male