Dstillery Audiences

BASS PRO SHOPS

Audience Size: 40.8 Thousand Devices

Explore the Bass Pro Shops Audience

Below you'll find more information about the Bass Pro Shops audience, broken down in different categories based on their digital and physical behaviors. These are 40.8 thousand unique devices whose actions qualify for the Bass Pro Shops audience.

Dstillery Crafted Audiences

INTERESTS

The Bass Pro Shops audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bass Pro Shops audience is Florida County and Local Fair Visitors.

Interest Composition Index
Florida County and Local Fair Visitors 11.59% 3.42x
Outdoors Enthusiasts 9.18% 3.24x
Florida Atlantic Coast Trip Planners 9.66% 3.20x
Hurricane Trackers 7.25% 2.94x
Painting Hobbyist 8.21% 2.89x
Fort Lauderdale Trip Planners 6.76% 2.88x
Key West Florida Trip Planners 9.18% 2.85x
Fishing Equipment Shoppers 8.21% 2.80x
Orlando Trip Planners 7.25% 2.75x
Louisiana Activities Researchers 5.80% 2.67x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Interest attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bass Pro Shops audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bass Pro Shops audience is Kate Spade.

Location Composition Index
Kate Spade 1.80% 10.66x
Carhartt 89.68% 9.80x
Express Outlets 0.88% 9.39x
Abercrombie & Fitch 0.34% 8.95x
Ralph Lauren 1.24% 8.77x
J. Crew 2.73% 8.50x
Michael Kors 2.26% 8.23x
Victoria's Secret 5.99% 7.39x
Journeys 5.04% 6.28x
Columbia 0.46% 6.24x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Location attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bass Pro Shops audience is Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews).

Content Affinity Composition Index
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 1.93% 6.07x
Hunting 2.42% 5.19x
Texas Sporting & Outdoors Cluster 0.08% 4.79x
Gun Enthusiast - Rifles & Ammo 3.38% 4.24x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 3.95x
Right Wing Blogs - Pro-gun & Pro-life 1.45% 3.86x
Gun Enthusiast - Hunting & Self Defense 4.35% 3.79x
Teen Hair 0.57% 3.79x
Child Development 0.97% 3.72x
Space & National Security 1.45% 3.72x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Content Affinity attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bass Pro Shops audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female