Dstillery Audiences

BASS PRO SHOPS

Audience Size: 16.2 Thousand Devices

Explore the Bass Pro Shops Audience

Below you'll find more information about the Bass Pro Shops audience, broken down in different categories based on their digital and physical behaviors. These are 16.2 thousand unique devices whose actions qualify for the Bass Pro Shops audience.

Dstillery Crafted Audiences

INTERESTS

The Bass Pro Shops audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bass Pro Shops audience is Certified Events Professionals.

Interest Composition Index
Certified Events Professionals 12.20% 4.60x
2020 Holiday Season Sale News Researchers 5.66% 4.54x
Pontoon Boat Researchers 12.20% 3.90x
Retirement Planning Amid Covid-19 3.77% 3.83x
Web Design Researchers 4.88% 3.74x
Trendy Shoe Shoppers 3.77% 3.63x
Travel Reward Points Enthusiasts 4.88% 3.58x
SEO Specialists 4.88% 3.55x
Arizona Trip Planners 7.32% 3.53x
Men's Shoe Shoppers 4.88% 3.50x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Interest attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bass Pro Shops audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bass Pro Shops audience is Express Outlets.

Location Composition Index
Express Outlets 1.73% 17.17x
Carhartt 89.21% 11.52x
Ralph Lauren 1.28% 8.85x
Columbia 0.51% 7.89x
Forever 21 2.89% 7.54x
Charlotte Russe 0.51% 7.13x
Abercrombie & Fitch 0.26% 7.07x
Journeys 7.90% 6.92x
Banana Republic 4.05% 6.76x
Brooks Brothers 1.28% 6.73x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Location attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bass Pro Shops audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 4.88% 6.20x
Arkansas News 4.88% 5.06x
Texas Sporting & Outdoors Cluster 0.08% 4.79x
Boating & Yachts 6.10% 4.13x
Fantasy Name Generators 1.21% 4.06x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 3.95x
Magic & Games 0.81% 3.59x
Shoes & Accessories 0.55% 3.56x
Upstate New York Travel Cluster 0.88% 3.36x
Assorted Topics (Auto, Hobbies, Viral Media) 7.55% 3.30x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Content Affinity attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bass Pro Shops audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female