Dstillery Audiences

BASS PRO SHOPS

Audience Size: 124.6 Thousand Devices

Explore the Bass Pro Shops Audience

Below you'll find more information about the Bass Pro Shops audience, broken down in different categories based on their digital and physical behaviors. These are 124.6 thousand unique devices whose actions qualify for the Bass Pro Shops audience.

Dstillery Crafted Audiences

INTERESTS

The Bass Pro Shops audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bass Pro Shops audience is Fishing Equipment Shoppers.

Interest Composition Index
Fishing Equipment Shoppers 6.65% 3.24x
Outdoors Enthusiasts 7.02% 3.13x
Hunters 6.90% 2.78x
Gun Rights Advocates 6.03% 2.44x
Xtreme Sports Fans 4.93% 2.42x
BBQ Recipe Researchers 5.79% 2.34x
Model Aircraft and Rocket Hobbyists 4.68% 2.28x
St. Louis Cardinals Fans 5.05% 2.27x
BBQ Enthusiasts 5.79% 2.19x
Pontoon Boat Researchers 4.68% 2.18x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Interest attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bass Pro Shops audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bass Pro Shops audience is Carhartt.

Location Composition Index
Carhartt 11.28% 12.05x
Express Outlets 2.56% 11.97x
Belk 2.12% 8.12x
Kate Spade 4.46% 8.05x
Ralph Lauren 2.07% 7.45x
Levi Strauss 2.04% 6.90x
Abercrombie & Fitch 3.48% 6.65x
Gymboree 6.73% 6.40x
Dressbarn 6.04% 6.27x
Buckle 6.90% 5.98x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Location attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bass Pro Shops audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.08% 4.79x
Power Tools 0.86% 4.44x
Fishing 1.23% 4.11x
Boating & Yachts 4.19% 4.03x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 3.95x
Missouri Travel & Outdoors Cluster 2.09% 3.86x
Hunting 1.72% 3.79x
Hobby Drones & Remote-Controlled Cars 0.25% 3.67x
Electronic Cabling 0.13% 3.55x
All-Terrain Vehicles 2.34% 3.52x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Content Affinity attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bass Pro Shops audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male