Dstillery Audiences

BASS PRO SHOPS

Audience Size: 103.3 Thousand Devices

Explore the Bass Pro Shops Audience

Below you'll find more information about the Bass Pro Shops audience, broken down in different categories based on their digital and physical behaviors. These are 103.3 thousand unique devices whose actions qualify for the Bass Pro Shops audience.

Dstillery Crafted Audiences

INTERESTS

The Bass Pro Shops audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bass Pro Shops audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 4.80% 3.89x
Fishing Enthusiasts 4.37% 3.46x
Hunters 4.39% 3.39x
Pontoon Boat Researchers 3.50% 3.17x
Fishing Equipment Shoppers 3.97% 3.08x
Gun Rights Advocates 3.74% 2.86x
Archery Enthusiasts 3.20% 2.83x
Florida Gulf Coast Travel Researchers 3.87% 2.78x
Tractor Shoppers 3.10% 2.62x
Smoky Mountains Trip Planners 2.95% 2.57x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Interest attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bass Pro Shops audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bass Pro Shops audience is Express Outlets.

Location Composition Index
Express Outlets 2.03% 21.31x
Belk 3.06% 13.35x
Carhartt 22.63% 10.53x
Gymboree 4.25% 10.14x
Charlotte Russe 2.91% 9.19x
Aeropostale 4.03% 9.15x
Brooks Brothers 4.78% 9.02x
Dressbarn 5.66% 8.64x
Eddie Bauer 1.94% 8.45x
Tommy Bahama 2.88% 8.34x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Location attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bass Pro Shops audience is Fishing.

Content Affinity Composition Index
Fishing 2.06% 7.30x
Hunting 1.64% 4.77x
Missouri Travel & Outdoors Cluster 1.66% 4.63x
Boating & Yachts 3.30% 3.54x
Gun Enthusiast - Rifles & Ammo 2.35% 3.18x
Illinois News 1.66% 3.06x
Gun Enthusiast - Hunting & Self Defense 3.22% 2.72x
Tennessee Cluster 1.76% 2.56x
Florida Jacksonville & Orlando Cluster 3.42% 2.23x
Kansas City News 2.19% 2.22x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Content Affinity attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bass Pro Shops audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female