Dstillery Audiences

BASS PRO SHOPS

Audience Size: 11.8 Thousand Devices

Explore the Bass Pro Shops Audience

Below you'll find more information about the Bass Pro Shops audience, broken down in different categories based on their digital and physical behaviors. These are 11.8 thousand unique devices whose actions qualify for the Bass Pro Shops audience.

Dstillery Crafted Audiences

INTERESTS

The Bass Pro Shops audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bass Pro Shops audience is Involved Parents.

Interest Composition Index
Involved Parents 3.30% 5.86x
Home Goods Shoppers 4.40% 5.05x
Vacation Planners 4.00% 4.71x
Halloween Candy Enthusiasts 4.40% 4.61x
Travel Reward Points Enthusiasts 4.40% 4.47x
Sports Memorabilia Shoppers 7.69% 4.36x
MLB Fans 5.49% 4.17x
NBA Fans 5.49% 4.11x
Travel Researchers 4.00% 4.06x
Patriotic Party Decoration Shoppers 4.40% 4.05x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Interest attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bass Pro Shops audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bass Pro Shops audience is Carhartt.

Location Composition Index
Carhartt 68.72% 20.58x
Express Outlets 1.56% 19.46x
Ralph Lauren 1.01% 10.18x
Express 4.60% 7.95x
Abercrombie & Fitch 0.55% 7.92x
Columbia 0.55% 7.87x
Belk 1.17% 7.48x
Journeys 5.93% 7.34x
Buckle 3.90% 7.09x
J. Crew 2.03% 6.71x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Location attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bass Pro Shops audience is Coupons.

Content Affinity Composition Index
Coupons 2.84% 6.11x
Illinois News 3.30% 5.35x
Texas Sporting & Outdoors Cluster 0.08% 4.79x
Florida Jacksonville & Orlando Cluster 4.40% 4.18x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 3.95x
Austin Cluster 2.20% 3.92x
New Orleans Cluster 4.40% 3.91x
Movie Reviews 2.00% 3.80x
Savannah Georgia News 1.20% 3.55x
Car Enthusiasts 1.20% 3.42x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Content Affinity attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bass Pro Shops audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female