Dstillery Audiences

BASS PRO SHOPS

Audience Size: 89.7 Thousand Devices

Explore the Bass Pro Shops Audience

Below you'll find more information about the Bass Pro Shops audience, broken down in different categories based on their digital and physical behaviors. These are 89.7 thousand unique devices whose actions qualify for the Bass Pro Shops audience.

Dstillery Crafted Audiences

INTERESTS

The Bass Pro Shops audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bass Pro Shops audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.37% 3.52x
Nashville Activity Researchers 1.82% 2.71x
Beach House Second Home Owners 1.62% 2.58x
Louisiana State University Tigers Fans 3.24% 2.38x
Camaro Enthusiasts 4.25% 2.30x
SEC Fans 4.66% 2.29x
Florida Gators Fans 4.66% 2.14x
Outdoors Enthusiasts 4.66% 2.13x
Kentucky Wildcats Fans 4.05% 2.12x
Mowing Equipment Shoppers 3.85% 2.07x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Interest attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bass Pro Shops audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bass Pro Shops audience is Express Outlets.

Location Composition Index
Express Outlets 2.46% 4.59x
Carhartt 88.21% 4.34x
Belk 3.91% 3.66x
Ralph Lauren 2.14% 3.01x
Abercrombie & Fitch 0.58% 2.80x
Johnston and Murphy 0.26% 2.68x
Kate Spade 2.48% 2.60x
Brooks Brothers 2.21% 2.48x
Gymboree 6.28% 2.48x
Express 8.39% 2.46x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Location attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bass Pro Shops audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.81% 6.52x
Back & Spine 0.55% 5.31x
Teaching Tools for Kids 0.81% 4.94x
Texas Sporting & Outdoors Cluster 0.08% 4.79x
Scrapbooking & Home Art Projects 0.61% 4.15x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 3.95x
Science Education & Resources 0.40% 3.65x
Hunting 1.01% 3.57x
Low Carb Diets 0.40% 3.35x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.37% 3.21x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Content Affinity attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bass Pro Shops audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female