Dstillery Audiences

BASS PRO SHOPS

Audience Size: 84.4 Thousand Devices

Explore the Bass Pro Shops Audience

Below you'll find more information about the Bass Pro Shops audience, broken down in different categories based on their digital and physical behaviors. These are 84.4 thousand unique devices whose actions qualify for the Bass Pro Shops audience.

Dstillery Crafted Audiences

INTERESTS

The Bass Pro Shops audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bass Pro Shops audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.02% 37.58x
Getting Off the Grid Travelers 0.02% 28.47x
Family Adventures Travelers 0.02% 25.39x
Outdoors Enthusiasts 6.15% 4.71x
Fishing Equipment Shoppers 6.26% 3.82x
Fishing Enthusiasts 5.28% 3.80x
Hunters 4.92% 3.61x
Pontoon Boat Researchers 4.49% 3.42x
Gun Rights Advocates 4.57% 3.26x
Archery Enthusiasts 3.94% 3.19x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Interest attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bass Pro Shops audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bass Pro Shops audience is Express Outlets.

Location Composition Index
Express Outlets 2.05% 14.80x
Carhartt 12.58% 9.31x
Belk 2.02% 9.13x
Gymboree 4.53% 8.27x
Abercrombie & Fitch 4.37% 7.53x
Ralph Lauren 1.49% 7.48x
Dressbarn 5.40% 7.10x
Eddie Bauer 2.23% 7.07x
Aeropostale 4.06% 6.96x
Brooks Brothers 3.98% 6.84x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Location attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bass Pro Shops audience is Canada News.

Content Affinity Composition Index
Canada News 0.03% 25.75x
Texas Off-Roading 0.08% 10.77x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 10.30x
Survival Guides 0.16% 8.60x
Quinceanera Planning 0.03% 8.11x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 7.78x
Fishing 2.41% 6.64x
Assorted Topics (Cooking, Games, Viral Media) 0.06% 6.12x
Fashion & Cosmetics 0.02% 5.50x
Hunting 2.11% 5.47x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Content Affinity attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bass Pro Shops audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female