Dstillery Audiences

BASS PRO SHOPS

Audience Size: 41 Thousand Devices

Explore the Bass Pro Shops Audience

Below you'll find more information about the Bass Pro Shops audience, broken down in different categories based on their digital and physical behaviors. These are 41 thousand unique devices whose actions qualify for the Bass Pro Shops audience.

Dstillery Crafted Audiences

INTERESTS

The Bass Pro Shops audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bass Pro Shops audience is Holiday Season Sporting Goods Deal Shoppers.

Interest Composition Index
Holiday Season Sporting Goods Deal Shoppers 3.45% 4.20x
Getting Off the Grid Travelers 8.62% 3.68x
Fishing Equipment Shoppers 9.48% 3.65x
Outdoors Enthusiasts 9.48% 3.60x
Archery Enthusiasts 7.33% 3.19x
Fishing Enthusiasts 6.90% 2.91x
Florida Gulf Coast Travel Researchers 8.19% 2.90x
Hunters 7.76% 2.81x
Cryptocurrency Enthusiasts 6.03% 2.80x
Holiday Season Home Improvement Deal Shoppers 2.16% 2.79x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Interest attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bass Pro Shops audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bass Pro Shops audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.51% 10.68x
Carhartt 89.53% 9.16x
Express Outlets 1.16% 8.78x
Kate Spade 1.94% 7.80x
Ralph Lauren 1.36% 6.74x
J. Crew 2.96% 6.48x
Michael Kors 2.67% 6.39x
Victoria's Secret 6.86% 5.87x
Brooks Brothers 1.36% 5.73x
Express 4.61% 5.66x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Location attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bass Pro Shops audience is Hunting.

Content Affinity Composition Index
Hunting 2.16% 6.60x
Texas Sporting & Outdoors Cluster 0.08% 4.79x
Boating & Yachts 4.74% 4.66x
Upstate New York Travel Cluster 1.29% 4.62x
Gun Enthusiast - Rifles & Ammo 2.16% 4.21x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 3.95x
Conservatives & Conspiracies 0.86% 3.66x
Shoes & Accessories 0.55% 3.56x
Trucking 0.86% 3.35x
Science Education & Resources 1.02% 3.26x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Content Affinity attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bass Pro Shops audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male