Dstillery Audiences

BASS PRO SHOPS

Audience Size: 59.2 Thousand Devices

Explore the Bass Pro Shops Audience

Below you'll find more information about the Bass Pro Shops audience, broken down in different categories based on their digital and physical behaviors. These are 59.2 thousand unique devices whose actions qualify for the Bass Pro Shops audience.

Dstillery Crafted Audiences

INTERESTS

The Bass Pro Shops audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bass Pro Shops audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 3.16% 3.00x
Archery Enthusiasts 2.82% 2.87x
Hunters 2.69% 2.49x
Fishing Equipment Shoppers 3.19% 2.38x
Florida Gulf Coast Travel Researchers 3.00% 2.32x
RV Shoppers 2.13% 2.26x
RV Owners and Upgraders 2.19% 2.16x
Louisiana Trip Planners 2.44% 2.15x
Fishing Enthusiasts 2.13% 2.09x
Tractor Shoppers 1.94% 2.04x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Interest attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bass Pro Shops audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bass Pro Shops audience is Belk.

Location Composition Index
Belk 1.58% 11.71x
Zumiez 2.11% 9.50x
Carhartt 14.54% 9.41x
Charlotte Russe 1.39% 9.30x
Dressbarn 2.50% 8.95x
Lane Bryant 2.54% 8.23x
Victoria's Secret 4.14% 8.22x
Gap 5.44% 8.11x
Gymboree 2.59% 7.99x
Aeropostale 2.05% 7.84x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Location attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bass Pro Shops audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 1.38% 4.19x
Fishing 1.16% 4.18x
Hunting 1.47% 3.79x
Arkansas News 1.00% 3.46x
Tennessee Cluster 1.56% 2.83x
Boating & Yachts 1.97% 2.76x
Florida Naples News Cluster 1.00% 2.74x
Equestrian Cluster 0.56% 2.50x
Grilling 0.44% 2.47x
Savannah Georgia News 0.41% 2.37x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Content Affinity attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bass Pro Shops audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female