Explore the Bass Pro Shops Audience
Below you'll find more information about the Bass Pro Shops audience, broken down in different categories based on their digital and physical behaviors. These are 16.2 thousand unique devices whose actions qualify for the Bass Pro Shops audience.
INTERESTS
The Bass Pro Shops audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bass Pro Shops audience is Certified Events Professionals.
| Interest | Composition | Index |
| Certified Events Professionals | 12.20% | 4.60x |
| 2020 Holiday Season Sale News Researchers | 5.66% | 4.54x |
| Pontoon Boat Researchers | 12.20% | 3.90x |
| Retirement Planning Amid Covid-19 | 3.77% | 3.83x |
| Web Design Researchers | 4.88% | 3.74x |
| Trendy Shoe Shoppers | 3.77% | 3.63x |
| Travel Reward Points Enthusiasts | 4.88% | 3.58x |
| SEO Specialists | 4.88% | 3.55x |
| Arizona Trip Planners | 7.32% | 3.53x |
| Men's Shoe Shoppers | 4.88% | 3.50x |
Composition Percentage:
The overlap percentage between the Bass Pro Shops audience and the Interest attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Curious about what else the Bass Pro Shops audience is interested in?
Sign Up
APPAREL RETAILERS
The Bass Pro Shops audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bass Pro Shops audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 1.73% | 17.17x |
| Carhartt | 89.21% | 11.52x |
| Ralph Lauren | 1.28% | 8.85x |
| Columbia | 0.51% | 7.89x |
| Forever 21 | 2.89% | 7.54x |
| Charlotte Russe | 0.51% | 7.13x |
| Abercrombie & Fitch | 0.26% | 7.07x |
| Journeys | 7.90% | 6.92x |
| Banana Republic | 4.05% | 6.76x |
| Brooks Brothers | 1.28% | 6.73x |
Composition Percentage:
The overlap percentage between the Bass Pro Shops audience and the Location attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Want to find more of the Bass Pro Shops audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bass Pro Shops audience is Missouri Travel & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Missouri Travel & Outdoors Cluster | 4.88% | 6.20x |
| Arkansas News | 4.88% | 5.06x |
| Texas Sporting & Outdoors Cluster | 0.08% | 4.79x |
| Boating & Yachts | 6.10% | 4.13x |
| Fantasy Name Generators | 1.21% | 4.06x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.06% | 3.95x |
| Magic & Games | 0.81% | 3.59x |
| Shoes & Accessories | 0.55% | 3.56x |
| Upstate New York Travel Cluster | 0.88% | 3.36x |
| Assorted Topics (Auto, Hobbies, Viral Media) | 7.55% | 3.30x |
Composition Percentage:
The overlap percentage between the Bass Pro Shops audience and the Content Affinity attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Want to see more of the Content Affinities the Bass Pro Shops audience visits?
Sign Up
DEMOGRAPHICS
The Bass Pro Shops audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Bass Pro Shops audience?
Sign Up