Explore the Bass Pro Shops Audience
Below you'll find more information about the Bass Pro Shops audience, broken down in different categories based on their digital and physical behaviors. These are 41 thousand unique devices whose actions qualify for the Bass Pro Shops audience.
INTERESTS
The Bass Pro Shops audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bass Pro Shops audience is Holiday Season Sporting Goods Deal Shoppers.
| Interest | Composition | Index |
| Holiday Season Sporting Goods Deal Shoppers | 3.45% | 4.20x |
| Getting Off the Grid Travelers | 8.62% | 3.68x |
| Fishing Equipment Shoppers | 9.48% | 3.65x |
| Outdoors Enthusiasts | 9.48% | 3.60x |
| Archery Enthusiasts | 7.33% | 3.19x |
| Fishing Enthusiasts | 6.90% | 2.91x |
| Florida Gulf Coast Travel Researchers | 8.19% | 2.90x |
| Hunters | 7.76% | 2.81x |
| Cryptocurrency Enthusiasts | 6.03% | 2.80x |
| Holiday Season Home Improvement Deal Shoppers | 2.16% | 2.79x |
Composition Percentage:
The overlap percentage between the Bass Pro Shops audience and the Interest attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
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APPAREL RETAILERS
The Bass Pro Shops audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bass Pro Shops audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.51% | 10.68x |
| Carhartt | 89.53% | 9.16x |
| Express Outlets | 1.16% | 8.78x |
| Kate Spade | 1.94% | 7.80x |
| Ralph Lauren | 1.36% | 6.74x |
| J. Crew | 2.96% | 6.48x |
| Michael Kors | 2.67% | 6.39x |
| Victoria's Secret | 6.86% | 5.87x |
| Brooks Brothers | 1.36% | 5.73x |
| Express | 4.61% | 5.66x |
Composition Percentage:
The overlap percentage between the Bass Pro Shops audience and the Location attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bass Pro Shops audience is Hunting.
| Content Affinity | Composition | Index |
| Hunting | 2.16% | 6.60x |
| Texas Sporting & Outdoors Cluster | 0.08% | 4.79x |
| Boating & Yachts | 4.74% | 4.66x |
| Upstate New York Travel Cluster | 1.29% | 4.62x |
| Gun Enthusiast - Rifles & Ammo | 2.16% | 4.21x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.06% | 3.95x |
| Conservatives & Conspiracies | 0.86% | 3.66x |
| Shoes & Accessories | 0.55% | 3.56x |
| Trucking | 0.86% | 3.35x |
| Science Education & Resources | 1.02% | 3.26x |
Composition Percentage:
The overlap percentage between the Bass Pro Shops audience and the Content Affinity attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
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DEMOGRAPHICS
The Bass Pro Shops audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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