Explore the Bass Pro Shops Audience
Below you'll find more information about the Bass Pro Shops audience, broken down in different categories based on their digital and physical behaviors. These are 40.8 thousand unique devices whose actions qualify for the Bass Pro Shops audience.
INTERESTS
The Bass Pro Shops audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bass Pro Shops audience is Florida County and Local Fair Visitors.
| Interest | Composition | Index |
| Florida County and Local Fair Visitors | 11.59% | 3.42x |
| Outdoors Enthusiasts | 9.18% | 3.24x |
| Florida Atlantic Coast Trip Planners | 9.66% | 3.20x |
| Hurricane Trackers | 7.25% | 2.94x |
| Painting Hobbyist | 8.21% | 2.89x |
| Fort Lauderdale Trip Planners | 6.76% | 2.88x |
| Key West Florida Trip Planners | 9.18% | 2.85x |
| Fishing Equipment Shoppers | 8.21% | 2.80x |
| Orlando Trip Planners | 7.25% | 2.75x |
| Louisiana Activities Researchers | 5.80% | 2.67x |
Composition Percentage:
The overlap percentage between the Bass Pro Shops audience and the Interest attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
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APPAREL RETAILERS
The Bass Pro Shops audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bass Pro Shops audience is Kate Spade.
| Location | Composition | Index |
| Kate Spade | 1.80% | 10.66x |
| Carhartt | 89.68% | 9.80x |
| Express Outlets | 0.88% | 9.39x |
| Abercrombie & Fitch | 0.34% | 8.95x |
| Ralph Lauren | 1.24% | 8.77x |
| J. Crew | 2.73% | 8.50x |
| Michael Kors | 2.26% | 8.23x |
| Victoria's Secret | 5.99% | 7.39x |
| Journeys | 5.04% | 6.28x |
| Columbia | 0.46% | 6.24x |
Composition Percentage:
The overlap percentage between the Bass Pro Shops audience and the Location attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bass Pro Shops audience is Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews).
| Content Affinity | Composition | Index |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 1.93% | 6.07x |
| Hunting | 2.42% | 5.19x |
| Texas Sporting & Outdoors Cluster | 0.08% | 4.79x |
| Gun Enthusiast - Rifles & Ammo | 3.38% | 4.24x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.06% | 3.95x |
| Right Wing Blogs - Pro-gun & Pro-life | 1.45% | 3.86x |
| Gun Enthusiast - Hunting & Self Defense | 4.35% | 3.79x |
| Teen Hair | 0.57% | 3.79x |
| Child Development | 0.97% | 3.72x |
| Space & National Security | 1.45% | 3.72x |
Composition Percentage:
The overlap percentage between the Bass Pro Shops audience and the Content Affinity attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
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DEMOGRAPHICS
The Bass Pro Shops audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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