Dstillery Audiences

BASS PRO SHOPS

Audience Size: 37.3 Thousand Devices

Explore the Bass Pro Shops Audience

Below you'll find more information about the Bass Pro Shops audience, broken down in different categories based on their digital and physical behaviors. These are 37.3 thousand unique devices whose actions qualify for the Bass Pro Shops audience.

Dstillery Crafted Audiences

INTERESTS

The Bass Pro Shops audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bass Pro Shops audience is Auto Show Enthusiasts.

Interest Composition Index
Auto Show Enthusiasts 7.35% 4.23x
Pontoon Boat Researchers 8.09% 3.89x
Archery Enthusiasts 5.88% 3.85x
Volkswagen Vehicle Shopper 5.15% 3.84x
Pilots 3.68% 3.80x
Beach House Second Home Owners 2.21% 3.79x
Mercedes-Benz Vehicle Shoppers 5.88% 3.78x
Cadillac Vehicle Shoppers 8.82% 3.68x
Luxury Retail Researchers 2.21% 3.66x
Auto Repair Researchers 5.88% 3.56x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Interest attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bass Pro Shops audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bass Pro Shops audience is Express Outlets.

Location Composition Index
Express Outlets 2.24% 10.38x
Carhartt 86.76% 8.17x
Belk 2.86% 5.75x
Ralph Lauren 1.46% 5.35x
Joe's Jeans 0.17% 5.31x
Journeys 10.08% 4.51x
J. Crew 3.37% 4.30x
Kate Spade 1.75% 4.24x
Gymboree 4.77% 4.20x
Express 6.47% 4.11x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Location attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bass Pro Shops audience is Boating & Yachts.

Content Affinity Composition Index
Boating & Yachts 5.88% 7.40x
Coupons 2.84% 6.11x
All-Terrain Vehicles 2.21% 5.61x
Classic Car Enthusiasts 3.68% 4.82x
Texas Sporting & Outdoors Cluster 0.08% 4.79x
Classic Car Purchase Researchers 4.41% 4.22x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 3.95x
Magic & Games 2.21% 3.83x
Savannah Georgia News 1.47% 3.69x
Motorcycles & Snowmobiles 2.21% 3.58x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Content Affinity attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bass Pro Shops audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male