Explore the Bass Pro Shops Audience
Below you'll find more information about the Bass Pro Shops audience, broken down in different categories based on their digital and physical behaviors. These are 49.4 thousand unique devices whose actions qualify for the Bass Pro Shops audience.
INTERESTS
The Bass Pro Shops audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bass Pro Shops audience is Outdoors Enthusiasts.
| Interest | Composition | Index |
| Outdoors Enthusiasts | 6.17% | 2.64x |
| Country Music Fans | 3.90% | 2.44x |
| Fishing Equipment Shoppers | 6.17% | 2.43x |
| Masters in Management Researchers | 4.87% | 2.35x |
| Guitar Enthusiasts | 3.25% | 2.26x |
| Harley Davidson Shoppers | 5.52% | 2.26x |
| Florida Atlantic Coast Trip Planners | 5.52% | 2.25x |
| Celebrity Gossip Fans | 2.92% | 2.23x |
| Musical Instrument Purchasers | 3.25% | 2.20x |
| Investment Banking Professionals | 3.25% | 2.15x |
Composition Percentage:
The overlap percentage between the Bass Pro Shops audience and the Interest attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
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APPAREL RETAILERS
The Bass Pro Shops audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bass Pro Shops audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 1.84% | 5.63x |
| Carhartt | 83.04% | 5.52x |
| Belk | 2.09% | 3.64x |
| Club Monaco | 0.24% | 3.41x |
| Abercrombie & Fitch | 0.41% | 3.39x |
| Ralph Lauren | 1.35% | 2.91x |
| Banana Republic | 4.60% | 2.73x |
| Journeys | 7.59% | 2.71x |
| Express | 5.38% | 2.71x |
| Johnston and Murphy | 0.26% | 2.68x |
Composition Percentage:
The overlap percentage between the Bass Pro Shops audience and the Location attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bass Pro Shops audience is Hunting.
| Content Affinity | Composition | Index |
| Hunting | 2.27% | 8.94x |
| Texas Sporting & Outdoors Cluster | 0.08% | 4.79x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.06% | 3.95x |
| LGBTQ Advocacy | 0.97% | 3.94x |
| Anime | 0.65% | 3.53x |
| Gun Enthusiast - Hunting & Self Defense | 1.62% | 3.46x |
| Gun Enthusiast - Rifles & Ammo | 0.97% | 3.28x |
| Missouri Travel & Outdoors Cluster | 2.27% | 3.21x |
| Clean Energy | 0.26% | 3.10x |
| Wine, Liquor & Mixology | 1.62% | 3.09x |
Composition Percentage:
The overlap percentage between the Bass Pro Shops audience and the Content Affinity attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
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DEMOGRAPHICS
The Bass Pro Shops audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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