Dstillery Audiences

BASS PRO SHOPS

Audience Size: 141.4 Thousand Devices

Explore the Bass Pro Shops Audience

Below you'll find more information about the Bass Pro Shops audience, broken down in different categories based on their digital and physical behaviors. These are 141.4 thousand unique devices whose actions qualify for the Bass Pro Shops audience.

Dstillery Crafted Audiences

INTERESTS

The Bass Pro Shops audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bass Pro Shops audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 5.88% 2.79x
Fishing Equipment Shoppers 6.06% 2.71x
Getting Off the Grid Travelers 4.94% 2.55x
Xtreme Sports Fans 4.85% 2.40x
Pontoon Boat Researchers 4.57% 2.28x
Gun Rights Advocates 5.22% 2.26x
Archery Enthusiasts 4.20% 2.26x
Hunters 4.66% 2.19x
Classic Car Shoppers 4.48% 2.13x
Tractor Shoppers 4.20% 2.12x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Interest attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bass Pro Shops audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bass Pro Shops audience is Carhartt.

Location Composition Index
Carhartt 50.53% 13.83x
Express Outlets 2.65% 11.46x
Belk 2.60% 8.90x
Ralph Lauren 2.62% 8.02x
Kate Spade 4.95% 8.00x
Levi Strauss 1.53% 7.54x
Abercrombie & Fitch 2.32% 6.57x
Gymboree 7.27% 6.09x
Buckle 7.25% 5.83x
Lane Bryant 5.84% 5.75x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Location attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bass Pro Shops audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.37% 7.68x
Hunting 2.99% 6.38x
Memphis News 0.56% 5.45x
Texas Sporting & Outdoors Cluster 0.08% 4.79x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 3.95x
Auctions & Repossessions 0.19% 3.56x
Gun Enthusiast - Rifles & Ammo 2.33% 3.50x
Motorsports 0.28% 3.46x
Florida Naples News Cluster 1.77% 3.36x
Southeast College Athletics 0.28% 3.27x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Content Affinity attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bass Pro Shops audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male