Dstillery Audiences

BASS PRO SHOPS

Audience Size: 108.1 Thousand Devices

Explore the Bass Pro Shops Audience

Below you'll find more information about the Bass Pro Shops audience, broken down in different categories based on their digital and physical behaviors. These are 108.1 thousand unique devices whose actions qualify for the Bass Pro Shops audience.

Dstillery Crafted Audiences

INTERESTS

The Bass Pro Shops audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bass Pro Shops audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 4.61% 3.54x
Hunters 3.78% 2.84x
Fishing Equipment Shoppers 3.40% 2.81x
Fishing Enthusiasts 3.24% 2.69x
Getting Off the Grid Travelers 0.15% 2.66x
Pontoon Boat Researchers 3.05% 2.56x
Archery Enthusiasts 2.97% 2.54x
Gun Rights Advocates 3.24% 2.44x
Tractor Shoppers 2.77% 2.39x
Florida Gulf Coast Travel Researchers 3.42% 2.37x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Interest attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bass Pro Shops audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bass Pro Shops audience is Express Outlets.

Location Composition Index
Express Outlets 1.49% 29.23x
Belk 2.74% 11.95x
Gymboree 3.76% 8.90x
Jos A. Bank Clothiers 4.19% 8.65x
Aeropostale 3.74% 8.45x
Charlotte Russe 2.17% 8.39x
Brooks Brothers 4.44% 8.39x
Dressbarn 4.56% 8.35x
Zumiez 3.12% 8.05x
Carhartt 22.89% 8.03x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Location attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bass Pro Shops audience is Fishing.

Content Affinity Composition Index
Fishing 1.87% 6.76x
Memphis News 0.40% 5.17x
Hunting 1.57% 4.31x
Missouri Travel & Outdoors Cluster 1.47% 4.23x
Homeschooling 0.10% 3.87x
Boating & Yachts 2.82% 3.73x
Mexico Travel 0.13% 3.16x
Arkansas News 0.94% 3.05x
Shipping & Logistics 0.08% 2.94x
Military & Law Enforcement 0.54% 2.86x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Content Affinity attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bass Pro Shops audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female