Dstillery Audiences

BASS PRO SHOPS

Audience Size: 53 Thousand Devices

Explore the Bass Pro Shops Audience

Below you'll find more information about the Bass Pro Shops audience, broken down in different categories based on their digital and physical behaviors. These are 53 thousand unique devices whose actions qualify for the Bass Pro Shops audience.

Dstillery Crafted Audiences

INTERESTS

The Bass Pro Shops audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bass Pro Shops audience is Small Business COVID-19 Relief Researchers.

Interest Composition Index
Small Business COVID-19 Relief Researchers 3.38% 5.49x
Telemedicine Content Readers 1.27% 3.00x
Automotive Racing Enthusiasts 5.19% 2.85x
Fishing Equipment Shoppers 7.10% 2.70x
Shelf-Stable Food Content Readers 1.91% 2.69x
Getting Off the Grid Travelers 6.01% 2.64x
Chloroquine Information Researchers 1.73% 2.61x
Miami Marlins Fans 5.74% 2.60x
Smokie Mountain Trip Planner 8.47% 2.49x
Outdoors Enthusiasts 6.28% 2.40x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Interest attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bass Pro Shops audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bass Pro Shops audience is Carhartt.

Location Composition Index
Carhartt 87.75% 14.59x
Express Outlets 1.37% 12.09x
Ralph Lauren 1.91% 9.98x
Belk 1.46% 7.79x
Kate Spade 2.08% 7.23x
Abercrombie & Fitch 0.34% 5.86x
Journeys 7.27% 5.79x
Gymboree 3.37% 5.64x
Lane Bryant 3.44% 5.58x
Hollister 2.99% 5.54x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Location attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bass Pro Shops audience is Power Tools.

Content Affinity Composition Index
Power Tools 0.82% 5.16x
Dial-Up Internet 0.82% 4.98x
Texas Sporting & Outdoors Cluster 0.08% 4.79x
Gun Enthusiast - Hunting & Self Defense 4.92% 4.15x
Lawns & Pest Control 0.82% 4.15x
Gun Enthusiast - Rifles & Ammo 3.28% 3.97x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 3.95x
Recreational Motor Sport Enthusiasts 0.55% 3.66x
Memphis News 0.55% 3.62x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.55% 3.60x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Content Affinity attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bass Pro Shops audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male