Explore the Bass Pro Shops Audience
Below you'll find more information about the Bass Pro Shops audience, broken down in different categories based on their digital and physical behaviors. These are 16.6 thousand unique devices whose actions qualify for the Bass Pro Shops audience.
INTERESTS
The Bass Pro Shops audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bass Pro Shops audience is Archery Enthusiasts.
| Interest | Composition | Index |
| Archery Enthusiasts | 12.16% | 6.02x |
| Automotive Auctions Enthusiasts | 13.51% | 5.01x |
| Outdoors Enthusiasts | 12.16% | 4.93x |
| Pantry Recipes Researchers | 3.80% | 4.84x |
| Xtreme Sports Fans | 10.81% | 4.82x |
| Sailing Enthusiasts | 8.11% | 4.69x |
| Model Building Hobbyists | 10.81% | 4.68x |
| Yachting Enthusiasts | 9.46% | 4.62x |
| Koi Pond Enthusiasts | 9.46% | 4.59x |
| Off the Grid Living Enthusiasts | 8.11% | 4.59x |
Composition Percentage:
The overlap percentage between the Bass Pro Shops audience and the Interest attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
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APPAREL RETAILERS
The Bass Pro Shops audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bass Pro Shops audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.60% | 13.16x |
| Express Outlets | 1.61% | 12.28x |
| Carhartt | 89.07% | 10.05x |
| Belk | 2.15% | 7.70x |
| Ralph Lauren | 1.43% | 7.28x |
| Kate Spade | 1.85% | 7.01x |
| Hugo Boss | 1.16% | 6.35x |
| Brooks Brothers | 1.52% | 6.26x |
| Journeys | 8.00% | 6.18x |
| Express | 5.43% | 5.97x |
Composition Percentage:
The overlap percentage between the Bass Pro Shops audience and the Location attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bass Pro Shops audience is Boating & Yachts.
| Content Affinity | Composition | Index |
| Boating & Yachts | 6.76% | 7.89x |
| Gun Enthusiast - Hunting & Self Defense | 5.41% | 7.36x |
| Recreational Vehicles | 4.05% | 5.58x |
| Texas Sporting & Outdoors Cluster | 0.08% | 4.79x |
| Fantasy Name Generators | 1.21% | 4.06x |
| Texas University Athletics | 2.02% | 4.05x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.06% | 3.95x |
| Magic & Games | 0.81% | 3.59x |
| Shoes & Accessories | 0.55% | 3.56x |
| Tennessee News | 5.41% | 3.41x |
Composition Percentage:
The overlap percentage between the Bass Pro Shops audience and the Content Affinity attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
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DEMOGRAPHICS
The Bass Pro Shops audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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