Dstillery Audiences

BASS PRO SHOPS

Audience Size: 49.4 Thousand Devices

Explore the Bass Pro Shops Audience

Below you'll find more information about the Bass Pro Shops audience, broken down in different categories based on their digital and physical behaviors. These are 49.4 thousand unique devices whose actions qualify for the Bass Pro Shops audience.

Dstillery Crafted Audiences

INTERESTS

The Bass Pro Shops audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bass Pro Shops audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 6.17% 2.64x
Country Music Fans 3.90% 2.44x
Fishing Equipment Shoppers 6.17% 2.43x
Masters in Management Researchers 4.87% 2.35x
Guitar Enthusiasts 3.25% 2.26x
Harley Davidson Shoppers 5.52% 2.26x
Florida Atlantic Coast Trip Planners 5.52% 2.25x
Celebrity Gossip Fans 2.92% 2.23x
Musical Instrument Purchasers 3.25% 2.20x
Investment Banking Professionals 3.25% 2.15x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Interest attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bass Pro Shops audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bass Pro Shops audience is Express Outlets.

Location Composition Index
Express Outlets 1.84% 5.63x
Carhartt 83.04% 5.52x
Belk 2.09% 3.64x
Club Monaco 0.24% 3.41x
Abercrombie & Fitch 0.41% 3.39x
Ralph Lauren 1.35% 2.91x
Banana Republic 4.60% 2.73x
Journeys 7.59% 2.71x
Express 5.38% 2.71x
Johnston and Murphy 0.26% 2.68x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Location attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bass Pro Shops audience is Hunting.

Content Affinity Composition Index
Hunting 2.27% 8.94x
Texas Sporting & Outdoors Cluster 0.08% 4.79x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 3.95x
LGBTQ Advocacy 0.97% 3.94x
Anime 0.65% 3.53x
Gun Enthusiast - Hunting & Self Defense 1.62% 3.46x
Gun Enthusiast - Rifles & Ammo 0.97% 3.28x
Missouri Travel & Outdoors Cluster 2.27% 3.21x
Clean Energy 0.26% 3.10x
Wine, Liquor & Mixology 1.62% 3.09x
Composition Percentage: The overlap percentage between the Bass Pro Shops audience and the Content Affinity attribute.
Index: A comparison of the Bass Pro Shops audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bass Pro Shops audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male