Dstillery Audiences

BATH & BODY WORKS

Audience Size: 2.6 Million Devices

Explore the Bath & Body Works Audience

Below you'll find more information about the Bath & Body Works audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Bath & Body Works audience.

Dstillery Crafted Audiences

INTERESTS

The Bath & Body Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bath & Body Works audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.02% 1.60x
Ohio County and Local Fair Visitors 2.97% 1.29x
Water Park Visitors 3.02% 1.17x
Scifi Movie and TV Enthusiasts 2.46% 1.14x
Hip Hop Fans 2.61% 1.14x
Cleveland Indians Fans 2.49% 1.13x
Action Movie and TV Enthusiasts 2.35% 1.13x
Readers of Caribbean Content 2.24% 1.12x
Los Angeles Dodgers Fans 2.43% 1.12x
Horror Movie and TV Enthusiasts 2.35% 1.11x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Interest attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bath & Body Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bath & Body Works audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 13.75% 18.53x
Aeropostale 15.38% 17.27x
Express 19.69% 17.23x
Victoria's Secret 31.07% 16.81x
Hollister 12.04% 16.41x
Zumiez 20.05% 16.33x
American Eagle Outfitters 22.69% 16.12x
Abercrombie & Fitch 10.11% 16.10x
Michael Kors 12.29% 16.06x
Gymboree 12.48% 15.80x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Location attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bath & Body Works audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 8.48x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 3.55x
Upstate New York State Athletics 0.02% 1.84x
Active Lifestyle Enthusiasts 0.01% 1.81x
General Interest 0.02% 1.70x
Nepal News 0.02% 1.66x
LGBTQ Advocacy 1.18% 1.64x
Men's Fashion Shopping 0.02% 1.63x
Cars, Travel & Food 0.04% 1.58x
Ohio Universities 0.50% 1.56x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Content Affinity attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bath & Body Works audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female