Dstillery Audiences

BATH & BODY WORKS

Audience Size: 96.5 Thousand Devices

Explore the Bath & Body Works Audience

Below you'll find more information about the Bath & Body Works audience, broken down in different categories based on their digital and physical behaviors. These are 96.5 thousand unique devices whose actions qualify for the Bath & Body Works audience.

Dstillery Crafted Audiences

INTERESTS

The Bath & Body Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bath & Body Works audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.05% 4.81x
Trendy Denim Shoppers 2.69% 1.48x
Restaurant Supply Shoppers 0.16% 1.44x
Disney Vacation Planners 3.04% 1.43x
Cosmetics and Beauty Shoppers 4.05% 1.42x
Volleyball Enthusiasts 3.12% 1.42x
Family Christmas Celebration Researchers 3.91% 1.42x
Minivan Auto Intenders 2.07% 1.41x
Verizon Wireless Customers 0.07% 1.41x
Phoenix Suns Fans 2.77% 1.40x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Interest attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bath & Body Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bath & Body Works audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 1.53% 32.42x
Hollister 8.26% 26.53x
Zumiez 11.24% 25.92x
Victoria's Secret 20.74% 25.68x
Express 13.77% 24.79x
American Eagle Outfitters 12.85% 23.88x
Journeys 18.84% 23.49x
Buckle 12.51% 23.40x
Aeropostale 11.23% 23.26x
Abercrombie & Fitch 0.83% 22.00x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Location attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bath & Body Works audience is Assorted Topics (Software Integration, Scrabble, Word Games, Pbs).

Content Affinity Composition Index
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.08% 4.38x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.08% 3.95x
Mexico Travel 0.05% 3.80x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.05% 3.80x
Pac 12 Sports 0.08% 3.52x
French Canadian Cluster 0.05% 3.52x
Romanian News 0.05% 3.46x
Comedy Content 0.14% 3.34x
Mid-Atlantic Beaches 0.05% 3.33x
Vietnam Cluster 0.05% 3.17x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Content Affinity attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bath & Body Works audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female