Dstillery Audiences

BATH & BODY WORKS

Audience Size: 2.9 Million Devices

Explore the Bath & Body Works Audience

Below you'll find more information about the Bath & Body Works audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Bath & Body Works audience.

Dstillery Crafted Audiences

INTERESTS

The Bath & Body Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bath & Body Works audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.02% 1.60x
Readers of Panamanian Content 2.52% 1.29x
Readers of El Salvadoran Content 2.53% 1.29x
Readers of Mexican Content 2.63% 1.29x
Readers of South American Content 2.58% 1.28x
Long Beach California Trip Planners 3.21% 1.28x
Burger Enthusiast 0.23% 1.28x
Los Angeles Clippers Fans 2.67% 1.28x
Romance Movie and TV enthusiasts 3.20% 1.27x
Pokemon Enthusiasts 3.84% 1.27x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Interest attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bath & Body Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bath & Body Works audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 14.78% 16.07x
Hollister 14.42% 15.95x
Zumiez 22.32% 15.47x
Aeropostale 18.35% 15.11x
Victoria's Secret 35.34% 15.00x
Abercrombie & Fitch 7.71% 14.76x
Buckle 16.82% 14.58x
Express 18.04% 14.45x
Michael Kors 14.06% 13.99x
American Eagle Outfitters 22.31% 13.86x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Location attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bath & Body Works audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.01% 3.93x
Men's Fashion Shopping 0.03% 2.88x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.05% 2.16x
Scotland Travel 0.02% 2.06x
Apartment & Community Real Estate Researchers 0.04% 2.06x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.17% 1.97x
Scuba Diving 0.03% 1.93x
Job Interview Process 0.13% 1.92x
Instagram Management 0.03% 1.82x
Texas Off-Roading 0.01% 1.81x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Content Affinity attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bath & Body Works audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female