Dstillery Audiences

BATH & BODY WORKS

Audience Size: 441.8 Thousand Devices

Explore the Bath & Body Works Audience

Below you'll find more information about the Bath & Body Works audience, broken down in different categories based on their digital and physical behaviors. These are 441.8 thousand unique devices whose actions qualify for the Bath & Body Works audience.

Dstillery Crafted Audiences

INTERESTS

The Bath & Body Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bath & Body Works audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.12% 2.03x
Verizon Wireless Customers 0.07% 1.41x
Medical Science Researchers 0.60% 1.39x
Essential Oils Enthusiasts 0.92% 1.39x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.14% 1.38x
Washington Skiers and Snowboarders 2.59% 1.38x
Telemedicine Content Readers 0.41% 1.38x
Western Canada Skiers and Snowboarders 1.73% 1.35x
Toy Poodle Content Readers 1.11% 1.34x
Michigan County and Local Fair Visitors 3.47% 1.34x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Interest attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bath & Body Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bath & Body Works audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 22.87% 29.71x
Express 16.78% 29.26x
Aeropostale 14.55% 28.88x
Charlotte Russe 2.51% 27.92x
Hollister 9.09% 27.87x
Journeys 21.73% 27.20x
Buckle 14.62% 26.87x
Michael Kors 7.77% 25.70x
American Eagle Outfitters 12.58% 25.63x
The Childrens Place 13.40% 23.77x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Location attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bath & Body Works audience is Children's Health.

Content Affinity Composition Index
Children's Health 0.03% 3.83x
Comedy Content 0.04% 3.76x
Canadian Auto 0.03% 3.42x
Celebrity Gossip 0.04% 3.05x
Cakes & Sweets 0.04% 2.96x
Lacrosse College Athletics 0.02% 2.90x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 2.85x
Home Remodeling 0.04% 2.51x
Startup Investment 0.03% 2.38x
New Parents 0.03% 2.14x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Content Affinity attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bath & Body Works audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male