Dstillery Audiences

BATH & BODY WORKS

Audience Size: 1.2 Million Devices

Explore the Bath & Body Works Audience

Below you'll find more information about the Bath & Body Works audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Bath & Body Works audience.

Dstillery Crafted Audiences

INTERESTS

The Bath & Body Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bath & Body Works audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.07% 1.41x
Houston Rockets Fans 2.22% 1.39x
International Womens Day Researchers 1.86% 1.38x
Adult Acne Sufferers 1.42% 1.38x
Resume Writing Researchers 1.25% 1.36x
Teen Girl Clothing Shoppers 3.55% 1.36x
Holiday Gift Shoppers 0.91% 1.36x
Men's Clothing Shoppers 0.75% 1.33x
Valentines Day Celebrators 1.09% 1.32x
Mens Business Clothes Shoppers 0.65% 1.32x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Interest attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bath & Body Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bath & Body Works audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 32.01% 6.49x
Zumiez 15.52% 6.25x
Hollister 12.89% 6.24x
Express 20.11% 6.18x
Aeropostale 17.55% 6.12x
Journeys 28.08% 6.09x
American Eagle Outfitters 16.13% 6.08x
Buckle 20.20% 6.02x
Charlotte Russe 1.45% 5.98x
Abercrombie & Fitch 1.10% 5.77x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Location attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bath & Body Works audience is Startup Investment.

Content Affinity Composition Index
Startup Investment 0.07% 6.26x
Turkey & Iran Cluster 0.03% 5.18x
Internet Radio 0.05% 5.17x
Home Furnishings 0.05% 4.38x
Celebrity Gossip 0.05% 3.54x
Fire Fighting 0.02% 3.52x
Lacrosse College Athletics 0.02% 2.90x
Furniture & Home Improvement 0.03% 2.87x
College Sports 0.05% 2.46x
Assorted Topics (Television, Origami, Men's Health) 0.05% 2.37x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Content Affinity attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bath & Body Works audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female