Dstillery Audiences

BATH & BODY WORKS

Audience Size: 1.4 Million Devices

Explore the Bath & Body Works Audience

Below you'll find more information about the Bath & Body Works audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Bath & Body Works audience.

Dstillery Crafted Audiences

INTERESTS

The Bath & Body Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bath & Body Works audience is Doll Enthusiasts.

Interest Composition Index
Doll Enthusiasts 2.19% 1.48x
Teen Girl Clothing Shoppers 3.96% 1.45x
Teen Content Readers 2.14% 1.42x
Verizon Wireless Customers 0.07% 1.41x
China Trip Planners 2.65% 1.41x
Natural and Holistic Health Researchers 2.11% 1.40x
Home Kitchen Bakers 1.66% 1.39x
Cookie Eaters 2.63% 1.38x
Sleepwear Shoppers 3.51% 1.38x
Disney Vacation Planners 2.27% 1.37x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Interest attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bath & Body Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bath & Body Works audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 28.12% 8.20x
Hollister 11.54% 8.08x
Zumiez 14.04% 7.88x
Express 17.50% 7.70x
Aeropostale 15.15% 7.69x
Journeys 24.46% 7.62x
American Eagle Outfitters 14.44% 7.58x
Charlotte Russe 1.25% 7.46x
Buckle 16.96% 7.45x
Abercrombie & Fitch 1.01% 7.18x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Location attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bath & Body Works audience is Local & Travel England - Northern England.

Content Affinity Composition Index
Local & Travel England - Northern England 0.03% 4.18x
Perfume, Makeup & Cosmetics 0.03% 3.44x
Mysticism 0.03% 3.38x
Electrical Engineering 0.03% 3.37x
Natural Diet & Supplement Researchers 0.02% 3.28x
Romanian News 0.02% 3.21x
Serbia & Albania Cluster 0.06% 3.18x
Fashion & Retail 0.02% 3.13x
Shopping Catalogs 0.02% 3.13x
Discount Shopping 0.02% 3.13x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Content Affinity attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bath & Body Works audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female