Dstillery Audiences

BATH & BODY WORKS

Audience Size: 3.1 Million Devices

Explore the Bath & Body Works Audience

Below you'll find more information about the Bath & Body Works audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Bath & Body Works audience.

Dstillery Crafted Audiences

INTERESTS

The Bath & Body Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bath & Body Works audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.04% 1.61x
Readers of Honduran Content 2.42% 1.31x
Readers of Guatemalan Content 2.54% 1.31x
Readers of Mexican Content 2.68% 1.29x
Readers of Dominican Republic Content 2.42% 1.27x
Fast Fashion Shoppers 3.31% 1.27x
Readers of Puerto Rican Content 2.59% 1.27x
Readers of El Salvadoran Content 2.52% 1.27x
Readers of South American Content 2.55% 1.26x
Readers of Belizean Content 2.58% 1.25x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Interest attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bath & Body Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bath & Body Works audience is Hollister.

Location Composition Index
Hollister 16.51% 15.40x
Charlotte Russe 10.58% 15.28x
Zumiez 24.38% 14.96x
Buckle 18.09% 14.56x
Abercrombie & Fitch 5.09% 14.40x
Aeropostale 20.58% 14.39x
Victoria's Secret 38.26% 14.38x
Express 21.69% 13.81x
The Childrens Place 27.48% 13.31x
Michael Kors 15.31% 13.29x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Location attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bath & Body Works audience is Malaya.

Content Affinity Composition Index
Malaya 0.02% 2.48x
Upstate New York State Athletics 0.03% 2.28x
Texas Sporting & Outdoors Cluster 0.02% 2.24x
Home Office Products 0.02% 2.23x
Law School Research Cluster 0.03% 2.09x
Paper & Packaging 0.03% 2.08x
Meeting Planning & Hotels 0.07% 2.02x
Drawing & Animation 0.01% 2.00x
Canada Shopping - Kitchenware 0.02% 1.99x
Franco-African Cluster 0.02% 1.94x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Content Affinity attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bath & Body Works audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male