Dstillery Audiences

BATH & BODY WORKS

Audience Size: 2.1 Million Devices

Explore the Bath & Body Works Audience

Below you'll find more information about the Bath & Body Works audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Bath & Body Works audience.

Dstillery Crafted Audiences

INTERESTS

The Bath & Body Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bath & Body Works audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.02% 1.60x
Cleveland Indians Fans 1.66% 1.27x
Water Park Visitors 2.07% 1.20x
Mobile Phone Purchase Intenders 1.78% 1.19x
Toronto Raptors Fans 1.40% 1.18x
Cleveland Cavaliers Fans 1.21% 1.17x
Comedy Movie and TV Enthusiasts 1.89% 1.17x
Hip Hop Fans 1.57% 1.17x
Reggaeton Fans 2.23% 1.17x
Condom Shoppers 1.85% 1.17x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Interest attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bath & Body Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bath & Body Works audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 10.79% 21.20x
Express 13.33% 18.86x
Aeropostale 10.50% 17.99x
Michael Kors 8.56% 17.30x
Gymboree 9.44% 17.23x
American Eagle Outfitters 19.10% 17.03x
Victoria's Secret 23.93% 16.63x
Zumiez 15.16% 16.51x
Buckle 10.52% 15.96x
Eddie Bauer 4.85% 15.38x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Location attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bath & Body Works audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 8.48x
Quinceanera Planning 0.01% 4.45x
Active Lifestyle Enthusiasts 0.03% 3.33x
Drawing & Animation 0.02% 1.75x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.09% 1.72x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 1.72x
Arabic News 0.12% 1.69x
Professional Audio Visual 0.06% 1.64x
London Tourism 0.03% 1.59x
Ohio Universities 0.43% 1.56x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Content Affinity attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bath & Body Works audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female