Dstillery Audiences

BATH & BODY WORKS

Audience Size: 296.4 Thousand Devices

Explore the Bath & Body Works Audience

Below you'll find more information about the Bath & Body Works audience, broken down in different categories based on their digital and physical behaviors. These are 296.4 thousand unique devices whose actions qualify for the Bath & Body Works audience.

Dstillery Crafted Audiences

INTERESTS

The Bath & Body Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bath & Body Works audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.26% 1.89x
Readers of Tamil Content 3.15% 1.78x
Eye Health Researchers 3.60% 1.78x
Photo Memory Makers 3.60% 1.70x
Seattle Seahawks Fans 3.98% 1.65x
MS Information Researchers 3.53% 1.65x
Western Canada Skiers and Snowboarders 2.63% 1.64x
Social Distancing Content Readers 1.73% 1.64x
Southeastern Voters 4.69% 1.59x
Crafting Enthusiasts 2.70% 1.59x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Interest attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bath & Body Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bath & Body Works audience is Zumiez.

Location Composition Index
Zumiez 14.20% 19.69x
Hollister 11.84% 19.57x
Victoria's Secret 26.70% 19.40x
Charlotte Russe 1.32% 19.02x
Express 18.45% 19.02x
American Eagle Outfitters 16.01% 18.64x
Aeropostale 15.76% 18.40x
Journeys 25.38% 18.04x
Buckle 16.78% 17.81x
Gymboree 10.81% 16.79x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Location attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bath & Body Works audience is Comedy Content.

Content Affinity Composition Index
Comedy Content 0.19% 5.72x
Online Mini Game Players 0.20% 5.66x
Unique & Personalized Fashion 0.19% 5.06x
Paleo & Keto Diet Enthusiasts 0.19% 4.81x
Pharmacy 0.19% 4.20x
Quebec Vacations 0.06% 3.97x
Engineering 0.09% 3.91x
Historical Information - Museums & Libraries 0.18% 3.83x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.06% 3.82x
Pet Supplies 0.14% 3.71x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Content Affinity attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bath & Body Works audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female