Dstillery Audiences

BATH & BODY WORKS

Audience Size: 2.3 Million Devices

Explore the Bath & Body Works Audience

Below you'll find more information about the Bath & Body Works audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Bath & Body Works audience.

Dstillery Crafted Audiences

INTERESTS

The Bath & Body Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bath & Body Works audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.05% 4.81x
School Closings Updates Readers 0.08% 1.64x
Burger Enthusiast 0.05% 1.59x
Verizon Wireless Customers 0.14% 1.43x
Ohio County and Local Fair Visitors 3.21% 1.37x
New York City Events Researchers 2.29% 1.35x
Restaurant Menu Researchers 2.40% 1.32x
Curly Hair Care Shoppers 2.62% 1.31x
New York Knicks Fans 2.80% 1.28x
Makeup Researchers 2.71% 1.28x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Interest attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bath & Body Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bath & Body Works audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 5.60% 18.00x
Hollister 15.58% 17.64x
Zumiez 24.09% 17.58x
Buckle 18.34% 16.76x
Aeropostale 20.05% 16.66x
Victoria's Secret 37.42% 16.55x
Express 21.18% 15.80x
Journeys 28.37% 15.76x
Abercrombie & Fitch 1.46% 15.57x
The Childrens Place 26.78% 15.49x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Location attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bath & Body Works audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 0.07% 4.33x
Assorted Topics (Business Support ToolsForm Templates) 0.04% 3.37x
Scuba Diving 0.03% 3.06x
Texas Sporting & Outdoors Cluster 0.03% 2.97x
Cars, Travel & Food 0.01% 2.91x
French Education 0.02% 2.70x
Home Improvement Contractor 0.02% 2.52x
Pac 12 Sports 0.08% 2.42x
Comedy Content 0.04% 2.37x
New York City Education & News Cluster 0.62% 2.34x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Content Affinity attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bath & Body Works audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female