Dstillery Audiences

BATH & BODY WORKS

Audience Size: 573.2 Thousand Devices

Explore the Bath & Body Works Audience

Below you'll find more information about the Bath & Body Works audience, broken down in different categories based on their digital and physical behaviors. These are 573.2 thousand unique devices whose actions qualify for the Bath & Body Works audience.

Dstillery Crafted Audiences

INTERESTS

The Bath & Body Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bath & Body Works audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 0.97% 1.31x
Hard Rock Hotel & Casino Trip Planners 1.60% 1.29x
Smoky Mountains Trip Planners 1.36% 1.29x
Hip Hop Fans 1.68% 1.27x
Tennessee Volunteers Fans 1.21% 1.26x
Orlando Magic Fans 1.32% 1.26x
Fast Fashion Shoppers 1.66% 1.25x
Cleveland Indians Fans 1.16% 1.24x
Houston Rockets Fans 1.38% 1.23x
Denver Nuggets Fans 1.28% 1.22x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Interest attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bath & Body Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bath & Body Works audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 6.04% 38.27x
Express 5.74% 30.85x
Journeys 5.95% 27.90x
Victoria's Secret 14.84% 27.60x
Aeropostale 7.26% 26.09x
Eddie Bauer 2.43% 25.71x
Abercrombie & Fitch 3.36% 24.96x
American Eagle Outfitters 9.91% 24.82x
Hollister 3.11% 24.75x
Michael Kors 3.20% 22.85x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Location attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bath & Body Works audience is Mexico Travel.

Content Affinity Composition Index
Mexico Travel 0.08% 2.04x
LGBTQ Advocacy 0.72% 1.70x
Tennessee Cluster 0.90% 1.70x
Consumer Rewards 0.06% 1.59x
Holistic Medicine 0.05% 1.58x
Ohio Universities 0.34% 1.57x
Cleveland News 1.24% 1.56x
Central California Cluster 0.35% 1.52x
African-American Hair 0.40% 1.49x
Philippines News 0.15% 1.48x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Content Affinity attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bath & Body Works audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male