Dstillery Audiences

BATH & BODY WORKS

Audience Size: 602.2 Thousand Devices

Explore the Bath & Body Works Audience

Below you'll find more information about the Bath & Body Works audience, broken down in different categories based on their digital and physical behaviors. These are 602.2 thousand unique devices whose actions qualify for the Bath & Body Works audience.

Dstillery Crafted Audiences

INTERESTS

The Bath & Body Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bath & Body Works audience is China Trip Planners.

Interest Composition Index
China Trip Planners 3.30% 1.44x
Web Design Researchers 2.31% 1.42x
Verizon Wireless Customers 0.07% 1.41x
Streaming Music Enthusiasts 4.45% 1.41x
Houston Activity Researchers 2.62% 1.41x
Hair Color Shoppers 4.34% 1.41x
Cricket Enthusiasts 2.29% 1.38x
Emoji Researchers 3.13% 1.37x
Texas County and Local Fair Visitors 4.38% 1.37x
Washington Skiers and Snowboarders 2.93% 1.37x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Interest attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bath & Body Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bath & Body Works audience is Hollister.

Location Composition Index
Hollister 10.01% 23.07x
Victoria's Secret 23.84% 22.80x
Zumiez 12.14% 22.69x
Express 15.35% 21.83x
American Eagle Outfitters 13.17% 21.49x
Aeropostale 12.87% 21.43x
Journeys 21.37% 21.30x
Abercrombie & Fitch 0.79% 20.99x
Charlotte Russe 1.07% 20.41x
Buckle 14.12% 20.41x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Location attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bath & Body Works audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 0.05% 4.67x
Healthcare Jobs 0.05% 4.67x
English as a Second Language 0.05% 4.03x
Homemade Jewelry & Crafts 0.06% 3.50x
Organic Beauty & Skincare Products 0.05% 3.48x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.10% 3.43x
Medical Supplies and Information 0.05% 3.03x
Visa & Immigration 0.04% 3.02x
Beauty & Cosmetics 0.05% 2.97x
Celebrity Gossip 0.09% 2.71x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Content Affinity attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bath & Body Works audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female