Dstillery Audiences

BATH & BODY WORKS

Audience Size: 481.5 Thousand Devices

Explore the Bath & Body Works Audience

Below you'll find more information about the Bath & Body Works audience, broken down in different categories based on their digital and physical behaviors. These are 481.5 thousand unique devices whose actions qualify for the Bath & Body Works audience.

Dstillery Crafted Audiences

INTERESTS

The Bath & Body Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bath & Body Works audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.07% 1.41x
Southeastern Voters 3.55% 1.40x
Nashville Activity Researchers 1.68% 1.39x
Luxury Retail Shoppers 2.82% 1.38x
Houston Activity Researchers 2.05% 1.37x
Spanish Language Learners 2.15% 1.36x
Burger Enthusiast 2.55% 1.35x
Ohio State Buckeyes Fans 3.06% 1.35x
Nashville Trip Planners 2.74% 1.35x
Parents of Teenagers Going to College 3.46% 1.34x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Interest attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bath & Body Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bath & Body Works audience is Hollister.

Location Composition Index
Hollister 11.10% 19.54x
Zumiez 13.88% 19.43x
Charlotte Russe 1.38% 19.28x
Victoria's Secret 25.93% 19.22x
Express 17.47% 18.59x
Abercrombie & Fitch 0.91% 18.43x
Buckle 16.09% 18.14x
American Eagle Outfitters 15.27% 17.99x
Journeys 24.05% 17.97x
Aeropostale 14.72% 17.92x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Location attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bath & Body Works audience is Quebec Vacations.

Content Affinity Composition Index
Quebec Vacations 0.06% 3.97x
Pac 12 Sports 0.06% 3.84x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.06% 3.82x
Disease Cluster 0.06% 3.72x
Construction Apparel 0.04% 3.61x
Homemade Jewelry & Crafts 0.06% 3.50x
Organic Beauty & Skincare Products 0.05% 3.48x
Insurance Cluster 0.04% 3.45x
Canadian Lifestyle 0.04% 3.38x
Oil & Energy 0.10% 3.37x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Content Affinity attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bath & Body Works audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female