Dstillery Audiences

BATH & BODY WORKS

Audience Size: 1.2 Million Devices

Explore the Bath & Body Works Audience

Below you'll find more information about the Bath & Body Works audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Bath & Body Works audience.

Dstillery Crafted Audiences

INTERESTS

The Bath & Body Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bath & Body Works audience is Cabin Rental Researchers.

Interest Composition Index
Cabin Rental Researchers 1.85% 1.33x
Tennessee Volunteers Fans 1.41% 1.31x
Caribbean Trip Planners 1.92% 1.30x
Getting Off the Grid Travelers 0.15% 1.29x
Hard Rock Hotel & Casino Trip Planners 1.91% 1.29x
Water Park Visitors 2.14% 1.28x
Hip Hop Fans 1.80% 1.28x
Disney Vacation Planners 1.60% 1.27x
Ohio State Buckeyes Fans 1.36% 1.26x
Smoky Mountains Trip Planners 1.69% 1.26x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Interest attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bath & Body Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bath & Body Works audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 6.33% 24.58x
Express 6.63% 20.09x
Eddie Bauer 3.25% 19.60x
Journeys 7.34% 18.80x
Gymboree 7.98% 18.78x
Hollister 4.11% 17.92x
Aeropostale 7.89% 17.74x
Victoria's Secret 16.38% 16.60x
Michael Kors 3.90% 16.24x
Everlane 0.17% 16.14x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Location attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bath & Body Works audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.04% 2.58x
Active Lifestyle Enthusiasts 0.02% 2.32x
Men's Fashion Shopping 0.02% 2.17x
Flower Shopping 0.08% 2.15x
Drawing & Animation 0.02% 2.10x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 2.00x
Survival Guides 0.04% 1.96x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 1.96x
Assorted Topics (Television, Origami, Men's Health) 0.02% 1.94x
Consumer Rewards 0.07% 1.93x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Content Affinity attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bath & Body Works audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female