Dstillery Audiences

BATH & BODY WORKS

Audience Size: 1.6 Million Devices

Explore the Bath & Body Works Audience

Below you'll find more information about the Bath & Body Works audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Bath & Body Works audience.

Dstillery Crafted Audiences

INTERESTS

The Bath & Body Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bath & Body Works audience is Cleveland Indians Fans.

Interest Composition Index
Cleveland Indians Fans 1.57% 1.46x
Daily Fantasy Sports Enthusiasts 1.88% 1.35x
Sports Gamblers 1.56% 1.31x
Water Park Visitors 1.75% 1.30x
Golf Enthusiasts 1.62% 1.26x
Womens Subscription Box Shoppers 1.67% 1.26x
Orlando Trip Planners 2.01% 1.24x
Engagement Ring Shoppers 1.68% 1.24x
Fast Food Lovers 1.51% 1.23x
Poker Card Game Hobbyists 1.54% 1.22x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Interest attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bath & Body Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bath & Body Works audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 6.87% 21.91x
Gymboree 7.62% 18.34x
Express 7.30% 18.12x
Journeys 9.62% 16.98x
Eddie Bauer 3.80% 16.81x
Aeropostale 7.28% 16.61x
Michael Kors 5.11% 16.21x
Victoria's Secret 17.59% 15.83x
American Eagle Outfitters 11.97% 15.23x
Abercrombie & Fitch 6.61% 14.34x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Location attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bath & Body Works audience is Cleveland News.

Content Affinity Composition Index
Cleveland News 1.70% 1.75x
Latest Sports News 3.79% 1.16x
Finance & Accounting Cluster 2.39% 1.15x
Chain Restaurants 1.95% 1.15x
African American Celebrity Gossip 4.36% 1.15x
Florida Local News Cluster 1.86% 1.11x
Los Angeles News 1.51% 1.09x
Discount Travel 9.15% 1.07x
Big Box Retail 4.96% 1.07x
New Jersey News Cluster 1.55% 1.07x
Composition Percentage: The overlap percentage between the Bath & Body Works audience and the Content Affinity attribute.
Index: A comparison of the Bath & Body Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bath & Body Works audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male