Dstillery Audiences

BELK

Audience Size: 106.7 Thousand Devices

Explore the Belk Audience

Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 106.7 thousand unique devices whose actions qualify for the Belk audience.

Dstillery Crafted Audiences

INTERESTS

The Belk audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belk audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 7.64% 4.30x
North Carolina Travel Researchers 10.98% 4.06x
Georgia Trip Planners 9.07% 3.53x
Smokie Mountain Trip Planner 10.98% 3.17x
Food Delivery Service Users 1.67% 3.14x
North Carolina Football Fans 8.11% 3.10x
Weight Loss Researchers 2.15% 3.10x
Georgia County and Local Fair Visitors 7.88% 3.06x
Asheville Trip Planners 4.06% 2.99x
Myrtle Beach Trip Planners 6.92% 2.89x
Composition Percentage: The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belk audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belk audience is Club Monaco.

Location Composition Index
Club Monaco 0.73% 8.63x
The Childrens Place 13.92% 6.71x
Lane Bryant 8.01% 6.03x
Victoria's Secret 12.86% 5.32x
Aeropostale 7.28% 5.25x
Buckle 8.43% 5.16x
Journeys 11.29% 5.06x
Hollister 4.71% 4.79x
Michael Kors 3.95% 4.76x
Maurices 11.05% 4.70x
Composition Percentage: The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belk audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 2.86% 4.49x
Tennessee Cluster 5.01% 4.34x
Memphis News 0.72% 4.22x
Savannah Georgia News 1.67% 3.97x
North Carolina 5.49% 3.96x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.48% 3.92x
East Texas Cluster 0.95% 3.81x
South Carolina News 7.16% 3.77x
Gossip & Entertainment 0.52% 3.73x
Parenting Blogs 0.31% 3.68x
Composition Percentage: The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belk audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female