Dstillery Audiences

BELK

Audience Size: 210.8 Thousand Devices

Explore the Belk Audience

Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 210.8 thousand unique devices whose actions qualify for the Belk audience.

Dstillery Crafted Audiences

INTERESTS

The Belk audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belk audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.06% 49.81x
Work Comes First Travelers 0.06% 18.11x
North Carolina Travel Researchers 11.98% 5.94x
North Carolina Football Fans 9.78% 4.62x
Asheville Trip Planners 8.82% 4.51x
Georgia Trip Planners 9.23% 4.46x
Smoky Mountains Trip Planners 7.16% 3.92x
Myrtle Beach Trip Planners 6.06% 3.81x
South Carolina Gamecocks Fans 6.06% 3.64x
Atlanta Trip Planners 6.89% 3.47x
Composition Percentage: The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belk audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belk audience is Buckle.

Location Composition Index
Buckle 7.91% 11.22x
Joe's Jeans 0.80% 9.08x
Charlotte Russe 4.87% 8.95x
American Eagle Outfitters 9.75% 7.87x
Express Outlets 1.19% 7.69x
Jos A. Bank Clothiers 7.82% 7.61x
Aeropostale 4.73% 7.57x
Lane Bryant 7.05% 7.30x
Gymboree 4.22% 7.13x
Tommy Bahama 3.17% 7.13x
Composition Percentage: The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belk audience is England Tourism.

Content Affinity Composition Index
England Tourism 0.14% 24.84x
Quinceanera Planning 0.08% 24.38x
Barcode Site & App Users 0.06% 22.79x
Canadian Construction & Renovation Research Cluster 0.05% 20.52x
Handyman Tools 0.03% 20.38x
Assorted Topics (Viral Media, Paid Traffic) 0.14% 18.93x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 17.72x
Local & Travel England - North Midlands 0.04% 16.89x
ISPs & Local Services 0.05% 16.62x
Environmental Conservation 0.03% 13.16x
Composition Percentage: The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belk audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female