Explore the Belk Audience
Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 191.6 thousand unique devices whose actions qualify for the Belk audience.
INTERESTS
The Belk audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Belk audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 8.04% | 4.51x |
| Clemson Tigers Fans | 9.55% | 4.31x |
| Smokie Mountain Trip Planner | 11.56% | 4.14x |
| North Carolina Travel Researchers | 8.79% | 3.88x |
| Georgia Trip Planners | 9.80% | 3.86x |
| Myrtle Beach Trip Planners | 7.54% | 3.79x |
| North Carolina Football Fans | 8.54% | 3.73x |
| Smoky Mountains Trip Planners | 8.04% | 3.73x |
| Atlanta Trip Planners | 7.79% | 3.71x |
| Tennessee Volunteers Fans | 8.29% | 3.66x |
Composition Percentage:
The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
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APPAREL RETAILERS
The Belk audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Belk audience is Buckle.
| Location | Composition | Index |
| Buckle | 14.53% | 13.32x |
| Lane Bryant | 9.99% | 11.63x |
| Aeropostale | 12.71% | 10.61x |
| The Childrens Place | 18.10% | 10.52x |
| Hollister | 8.83% | 10.04x |
| Journeys | 17.34% | 9.58x |
| Charlotte Russe | 2.66% | 9.16x |
| Gymboree | 8.44% | 8.91x |
| Victoria's Secret | 19.50% | 8.68x |
| Club Monaco | 1.56% | 8.63x |
Composition Percentage:
The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Belk audience is Savannah Georgia News.
| Content Affinity | Composition | Index |
| Savannah Georgia News | 4.77% | 6.78x |
| Tennessee Cluster | 9.55% | 5.81x |
| Diabetes Research | 0.75% | 5.75x |
| South Carolina News | 10.30% | 4.65x |
| Sports - Climbing, Non-traditional | 2.01% | 4.50x |
| Furniture & Home Improvement | 1.01% | 4.27x |
| North Carolina News | 8.79% | 4.24x |
| North Carolina | 5.78% | 4.03x |
| North Carolina Education | 3.27% | 4.01x |
| Public Policy Media | 0.75% | 3.93x |
Composition Percentage:
The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
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DEMOGRAPHICS
The Belk audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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