Explore the Belk Audience
Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 28.1 thousand unique devices whose actions qualify for the Belk audience.
INTERESTS
The Belk audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Belk audience is Small Business COVID-19 Relief Researchers.
| Interest | Composition | Index |
| Small Business COVID-19 Relief Researchers | 4.92% | 4.15x |
| Smoky Mountains Trip Planners | 9.29% | 3.75x |
| Southeastern Voters | 10.38% | 3.69x |
| Liberal Think Tank Readers | 4.92% | 3.66x |
| Tennessee Volunteers Fans | 9.84% | 3.46x |
| Ink & Toner Shoppers | 6.56% | 3.43x |
| DIYers | 6.01% | 3.34x |
| Credit Score Researchers | 6.01% | 3.13x |
| Spa and Pool Owners | 6.56% | 3.11x |
| UFC and MMA Fans | 6.56% | 3.02x |
Composition Percentage:
The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
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APPAREL RETAILERS
The Belk audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Belk audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.50% | 14.29x |
| Lane Bryant | 6.15% | 10.76x |
| Aeropostale | 6.69% | 9.64x |
| The Childrens Place | 9.32% | 8.89x |
| Journeys | 9.82% | 8.69x |
| Buckle | 6.55% | 8.54x |
| Victoria's Secret | 9.18% | 8.41x |
| Hollister | 3.77% | 7.95x |
| Gymboree | 3.49% | 6.93x |
| Jos A. Bank Clothiers | 3.02% | 6.78x |
Composition Percentage:
The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Belk audience is Auto Enthusiast Information Researchers.
| Content Affinity | Composition | Index |
| Auto Enthusiast Information Researchers | 2.73% | 8.53x |
| Tennessee Cluster | 8.20% | 6.77x |
| Ireland Cluster | 1.50% | 5.21x |
| Home Decoration Content Readers | 3.83% | 5.11x |
| Knitting & Crochet | 1.64% | 4.77x |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 1.50% | 4.48x |
| Mississippi News | 3.28% | 4.30x |
| Health Issues Cluster | 1.09% | 3.93x |
| Caribbean Vacation | 0.44% | 3.83x |
| Delaware Cluster | 1.00% | 3.70x |
Composition Percentage:
The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
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DEMOGRAPHICS
The Belk audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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