Explore the Belk Audience
Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 41.2 thousand unique devices whose actions qualify for the Belk audience.
INTERESTS
The Belk audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Belk audience is Georgia Activities Researchers.
| Interest | Composition | Index |
| Georgia Activities Researchers | 4.51% | 5.46x |
| Asheville Trip Planners | 4.51% | 5.18x |
| Cholesterol Researchers | 0.85% | 4.41x |
| Women’s Lifestyle Blogs Researchers | 1.13% | 3.56x |
| Online Bank Researchers | 6.76% | 3.51x |
| Myrtle Beach Trip Planners | 7.32% | 3.34x |
| North Carolina Travel Researchers | 5.92% | 3.33x |
| Georgia County and Local Fair Visitors | 6.76% | 3.23x |
| Flower Delivery Shoppers | 1.41% | 3.16x |
| Atlanta United Fans | 3.94% | 3.15x |
Composition Percentage:
The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
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APPAREL RETAILERS
The Belk audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Belk audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 5.35% | 20.46x |
| Buckle | 7.89% | 17.73x |
| Journeys | 11.62% | 17.02x |
| Charlotte Russe | 1.73% | 15.22x |
| Aeropostale | 6.24% | 14.18x |
| Jos A. Bank Clothiers | 2.98% | 14.13x |
| Express | 6.93% | 13.62x |
| The Childrens Place | 4.41% | 13.52x |
| Hollister | 3.38% | 12.99x |
| American Eagle Outfitters | 5.70% | 12.62x |
Composition Percentage:
The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Belk audience is North Carolina.
| Content Affinity | Composition | Index |
| North Carolina | 5.07% | 7.11x |
| North Carolina Education | 2.25% | 7.01x |
| South Carolina News | 6.76% | 5.58x |
| North Carolina News | 4.79% | 5.46x |
| Savannah Georgia News | 1.69% | 5.07x |
| Tennessee Cluster | 3.38% | 4.98x |
| Mommy Bloggers | 1.41% | 4.76x |
| Georgia Cluster | 5.92% | 3.84x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 0.85% | 3.67x |
| Niche Dating Websites | 0.45% | 3.52x |
Composition Percentage:
The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
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DEMOGRAPHICS
The Belk audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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