Dstillery Audiences

BELK

Audience Size: 223.8 Thousand Devices

Explore the Belk Audience

Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 223.8 thousand unique devices whose actions qualify for the Belk audience.

Dstillery Crafted Audiences

INTERESTS

The Belk audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belk audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 8.91% 3.71x
Getting Off the Grid Travelers 0.06% 3.43x
North Carolina Football Fans 7.42% 3.09x
Smoky Mountains Trip Planners 6.54% 2.85x
Tennessee Volunteers Fans 5.55% 2.84x
Alabama Trip Planners 7.15% 2.78x
Georgia Trip Planners 6.76% 2.61x
SEC Fans 5.39% 2.57x
Asheville Trip Planners 6.10% 2.52x
South Carolina Gamecocks Fans 4.89% 2.51x
Composition Percentage: The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belk audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belk audience is Buckle.

Location Composition Index
Buckle 13.64% 12.18x
Charlotte Russe 8.77% 10.36x
Lane Bryant 8.90% 9.61x
Aeropostale 9.72% 9.41x
The Childrens Place 14.44% 9.07x
American Eagle Outfitters 13.07% 8.79x
Hollister 6.67% 8.22x
Gymboree 7.32% 8.11x
Victoria's Secret 15.41% 7.42x
Journeys 7.71% 7.42x
Composition Percentage: The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belk audience is North Carolina.

Content Affinity Composition Index
North Carolina 5.28% 5.98x
Savannah Georgia News 2.20% 5.16x
North Carolina News 6.54% 4.82x
South Carolina News 6.43% 4.81x
North Carolina Education 2.80% 4.77x
South Carolina Beach Travel 0.77% 4.58x
Assorted Topics (Business Support ToolsForm Templates) 0.16% 4.05x
Tennessee Cluster 4.18% 4.01x
Southeast College Athletics 0.44% 3.88x
Mississippi News 1.54% 3.27x
Composition Percentage: The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belk audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female