Dstillery Audiences

BELK

Audience Size: 131.9 Thousand Devices

Explore the Belk Audience

Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 131.9 thousand unique devices whose actions qualify for the Belk audience.

Dstillery Crafted Audiences

INTERESTS

The Belk audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belk audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 3.29% 3.79x
Georgia Trip Planners 4.94% 3.58x
North Carolina Football Fans 4.35% 3.41x
Smoky Mountains Trip Planners 3.27% 3.13x
North Carolina Travel Researchers 8.46% 3.04x
Myrtle Beach Trip Planners 3.24% 2.88x
South Atlantic Voters 3.45% 2.85x
Clemson Tigers Fans 3.36% 2.77x
UNC Tar Heels Fans 2.87% 2.70x
Atlanta Trip Planners 5.73% 2.55x
Composition Percentage: The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belk audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belk audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 3.66% 19.72x
Charlotte Russe 1.84% 11.50x
Journeys 2.04% 9.34x
Dressbarn 2.90% 9.29x
Lane Bryant 3.17% 9.24x
LOFT 2.43% 9.05x
Brooks Brothers 3.74% 9.01x
Chicos 2.93% 8.79x
American Eagle Outfitters 3.66% 8.21x
The Childrens Place 4.28% 8.21x
Composition Percentage: The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belk audience is Savannah Georgia News.

Content Affinity Composition Index
Savannah Georgia News 1.08% 6.61x
North Carolina Education 2.39% 5.62x
North Carolina 2.83% 5.62x
South Carolina News 3.47% 5.21x
North Carolina News 3.17% 4.84x
Mississippi News 1.08% 4.34x
South Carolina Beach Travel 0.55% 3.64x
Tennessee Cluster 1.91% 3.54x
Alabama News 2.97% 3.06x
Georgia Cluster 4.32% 2.91x
Composition Percentage: The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belk audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female