Dstillery Audiences

BELK

Audience Size: 231 Thousand Devices

Explore the Belk Audience

Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 231 thousand unique devices whose actions qualify for the Belk audience.

Dstillery Crafted Audiences

INTERESTS

The Belk audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belk audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 9.97% 4.60x
North Carolina Football Fans 8.85% 4.32x
UNC Tar Heels Fans 7.46% 3.74x
Burger Enthusiast 0.10% 3.66x
South Carolina Gamecocks Fans 6.16% 3.57x
Asheville Trip Planners 7.20% 3.53x
Smokie Mountain Trip Planner 8.59% 3.39x
Atlanta Trip Planners 6.50% 3.38x
Clemson Tigers Fans 6.94% 3.30x
Georgia Trip Planners 7.20% 3.11x
Composition Percentage: The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belk audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belk audience is Buckle.

Location Composition Index
Buckle 15.35% 12.79x
Lane Bryant 10.63% 11.02x
Charlotte Russe 5.30% 10.02x
The Childrens Place 19.09% 9.79x
Aeropostale 12.97% 9.60x
Hollister 9.24% 9.13x
Journeys 16.52% 8.95x
Gymboree 8.86% 8.05x
Victoria's Secret 20.38% 8.05x
Club Monaco 1.77% 8.00x
Composition Percentage: The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belk audience is South Carolina Beach Travel.

Content Affinity Composition Index
South Carolina Beach Travel 0.78% 7.14x
Southeast College Athletics 0.52% 7.10x
North Carolina Education 4.25% 6.93x
North Carolina 5.81% 5.62x
North Carolina News 7.89% 5.42x
Celebrity Gossip 0.52% 5.37x
South Carolina News 7.81% 4.97x
Savannah Georgia News 2.52% 4.89x
Healthcare Jobs 0.35% 4.45x
Tennessee Cluster 5.20% 4.42x
Composition Percentage: The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belk audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female