Dstillery Audiences

BELK

Audience Size: 260.3 Thousand Devices

Explore the Belk Audience

Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 260.3 thousand unique devices whose actions qualify for the Belk audience.

Dstillery Crafted Audiences

INTERESTS

The Belk audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belk audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 9.01% 3.75x
South Carolina Gamecocks Fans 4.31% 3.13x
Asheville Trip Planners 5.02% 3.11x
North Carolina Football Fans 7.92% 3.10x
South Atlantic Voters 6.05% 2.68x
Southeastern Voters 6.44% 2.65x
Smoky Mountains Trip Planners 4.89% 2.54x
Myrtle Beach Trip Planners 4.51% 2.47x
Clemson Tigers Fans 5.73% 2.46x
UNC Tar Heels Fans 4.76% 2.42x
Composition Percentage: The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belk audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belk audience is Club Monaco.

Location Composition Index
Club Monaco 0.89% 4.94x
The Childrens Place 16.33% 3.70x
Lane Bryant 9.51% 3.27x
Buckle 10.20% 2.98x
Aeropostale 8.72% 2.94x
Jos A. Bank Clothiers 6.57% 2.89x
Victoria's Secret 14.66% 2.89x
Maurices 13.19% 2.81x
Journeys 13.11% 2.75x
J. Crew 4.74% 2.68x
Composition Percentage: The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belk audience is Medical Diagnostics.

Content Affinity Composition Index
Medical Diagnostics 0.26% 6.38x
North Carolina Education 2.70% 5.32x
North Carolina 4.96% 4.24x
Tennessee Cluster 3.86% 3.87x
Southeast College Athletics 0.26% 3.76x
North Carolina News 5.86% 3.71x
Antiques & Auctions 0.13% 3.69x
South Carolina News 5.60% 3.69x
Travel, Food, Fashion & Fitness 0.12% 3.29x
Mississippi News 2.00% 3.21x
Composition Percentage: The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belk audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female