Dstillery Audiences

BELK

Audience Size: 44.7 Thousand Devices

Explore the Belk Audience

Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 44.7 thousand unique devices whose actions qualify for the Belk audience.

Dstillery Crafted Audiences

INTERESTS

The Belk audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belk audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 6.79% 4.20x
UNC Tar Heels Fans 4.52% 3.65x
North Carolina Travel Researchers 6.33% 3.46x
Big 12 Fans 4.07% 3.21x
Memphis Grizzlies Fans 3.62% 3.12x
Clemson Tigers Fans 4.52% 3.11x
ACC Fans 3.62% 3.10x
Tennessee Volunteers Fans 4.52% 3.10x
Food Delivery Service Users 1.36% 3.08x
Kentucky Wildcats Fans 3.62% 3.05x
Composition Percentage: The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belk audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belk audience is Club Monaco.

Location Composition Index
Club Monaco 0.55% 11.78x
Lane Bryant 7.12% 8.95x
Victoria's Secret 11.90% 8.82x
Aeropostale 7.19% 8.75x
The Childrens Place 11.04% 8.68x
Journeys 11.58% 8.65x
Hollister 4.75% 8.36x
Buckle 7.12% 8.02x
Ralph Lauren 1.75% 7.87x
Gymboree 5.16% 7.70x
Composition Percentage: The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belk audience is Mississippi News.

Content Affinity Composition Index
Mississippi News 2.26% 5.51x
North Carolina 3.62% 5.04x
Tennessee Cluster 3.17% 4.71x
North Carolina Education 1.81% 4.36x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 2.26% 4.11x
Caribbean Vacation 0.44% 3.83x
Exotic Pets 0.43% 3.62x
Recreational Vehicles 1.81% 3.56x
North Carolina News 4.07% 3.55x
Natural & Healthy Living Researchers 0.17% 3.53x
Composition Percentage: The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belk audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female