Dstillery Audiences

BELK

Audience Size: 54.7 Thousand Devices

Explore the Belk Audience

Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 54.7 thousand unique devices whose actions qualify for the Belk audience.

Dstillery Crafted Audiences

INTERESTS

The Belk audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belk audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 10.00% 3.88x
Clemson Tigers Fans 7.33% 3.71x
North Carolina Travel Researchers 10.44% 3.55x
South Carolina Gamecocks Fans 5.78% 3.47x
Asheville Trip Planners 7.78% 3.21x
UNC Tar Heels Fans 6.00% 3.12x
Duke Blue Devils Fans 5.78% 3.10x
Myrtle Beach Trip Planners 6.22% 3.02x
SEC Fans 5.56% 2.61x
Atlanta United Fans 4.22% 2.61x
Composition Percentage: The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belk audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belk audience is Lane Bryant.

Location Composition Index
Lane Bryant 6.78% 10.10x
Victoria's Secret 9.35% 9.80x
Aeropostale 5.47% 9.51x
Buckle 5.95% 9.37x
The Childrens Place 8.97% 9.33x
Hollister 3.48% 9.15x
Journeys 8.38% 8.85x
Club Monaco 0.27% 8.28x
Express 5.17% 7.81x
Gymboree 3.53% 7.24x
Composition Percentage: The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belk audience is Pharmacy.

Content Affinity Composition Index
Pharmacy 0.67% 5.22x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.76% 5.07x
North Carolina 6.89% 4.96x
North Carolina Education 3.33% 4.45x
Caribbean Vacation 0.44% 3.83x
East Texas Cluster 1.33% 3.71x
Woodwork 0.89% 3.69x
North Carolina News 8.44% 3.65x
South Carolina News 7.33% 3.58x
Natural & Healthy Living Researchers 0.17% 3.53x
Composition Percentage: The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belk audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female