Explore the Belk Audience
Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 243.4 thousand unique devices whose actions qualify for the Belk audience.
INTERESTS
The Belk audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Belk audience is North Carolina Travel Researchers.
| Interest | Composition | Index |
| North Carolina Travel Researchers | 9.85% | 4.42x |
| North Carolina Football Fans | 8.95% | 4.05x |
| South Carolina Gamecocks Fans | 6.21% | 3.58x |
| Smoky Mountains Trip Planners | 7.55% | 3.55x |
| Myrtle Beach Trip Planners | 6.44% | 3.30x |
| Asheville Trip Planners | 6.88% | 3.28x |
| UNC Tar Heels Fans | 6.16% | 3.21x |
| Cabin Rental Researchers | 7.83% | 3.18x |
| Georgia Trip Planners | 7.39% | 3.11x |
| Clemson Tigers Fans | 6.10% | 3.01x |
Composition Percentage:
The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
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APPAREL RETAILERS
The Belk audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Belk audience is Buckle.
| Location | Composition | Index |
| Buckle | 14.58% | 12.65x |
| Lane Bryant | 9.93% | 10.27x |
| Charlotte Russe | 8.76% | 10.18x |
| Aeropostale | 12.24% | 9.32x |
| The Childrens Place | 17.67% | 9.22x |
| Hollister | 8.22% | 8.68x |
| American Eagle Outfitters | 13.43% | 8.22x |
| Journeys | 11.77% | 8.17x |
| Gymboree | 8.81% | 7.94x |
| Club Monaco | 1.87% | 7.64x |
Composition Percentage:
The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Belk audience is North Carolina.
| Content Affinity | Composition | Index |
| North Carolina | 6.27% | 6.95x |
| North Carolina Education | 3.97% | 6.87x |
| North Carolina News | 7.39% | 5.77x |
| South Carolina News | 7.16% | 5.33x |
| Savannah Georgia News | 2.13% | 4.63x |
| Mississippi News | 2.24% | 4.54x |
| Southeast College Athletics | 0.39% | 4.33x |
| Tennessee Cluster | 4.64% | 4.28x |
| Healthcare Jobs | 0.34% | 3.83x |
| Nutrition & Diabetic Living | 0.17% | 3.60x |
Composition Percentage:
The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
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DEMOGRAPHICS
The Belk audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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