Explore the Belk Audience
Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 106.7 thousand unique devices whose actions qualify for the Belk audience.
INTERESTS
The Belk audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Belk audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 7.64% | 4.30x |
| North Carolina Travel Researchers | 10.98% | 4.06x |
| Georgia Trip Planners | 9.07% | 3.53x |
| Smokie Mountain Trip Planner | 10.98% | 3.17x |
| Food Delivery Service Users | 1.67% | 3.14x |
| North Carolina Football Fans | 8.11% | 3.10x |
| Weight Loss Researchers | 2.15% | 3.10x |
| Georgia County and Local Fair Visitors | 7.88% | 3.06x |
| Asheville Trip Planners | 4.06% | 2.99x |
| Myrtle Beach Trip Planners | 6.92% | 2.89x |
Composition Percentage:
The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
Curious about what else the Belk audience is interested in?
Sign Up
APPAREL RETAILERS
The Belk audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Belk audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.73% | 8.63x |
| The Childrens Place | 13.92% | 6.71x |
| Lane Bryant | 8.01% | 6.03x |
| Victoria's Secret | 12.86% | 5.32x |
| Aeropostale | 7.28% | 5.25x |
| Buckle | 8.43% | 5.16x |
| Journeys | 11.29% | 5.06x |
| Hollister | 4.71% | 4.79x |
| Michael Kors | 3.95% | 4.76x |
| Maurices | 11.05% | 4.70x |
Composition Percentage:
The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
Want to find more of the Belk audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Belk audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 2.86% | 4.49x |
| Tennessee Cluster | 5.01% | 4.34x |
| Memphis News | 0.72% | 4.22x |
| Savannah Georgia News | 1.67% | 3.97x |
| North Carolina | 5.49% | 3.96x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.48% | 3.92x |
| East Texas Cluster | 0.95% | 3.81x |
| South Carolina News | 7.16% | 3.77x |
| Gossip & Entertainment | 0.52% | 3.73x |
| Parenting Blogs | 0.31% | 3.68x |
Composition Percentage:
The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
Want to see more of the Content Affinities the Belk audience visits?
Sign Up
DEMOGRAPHICS
The Belk audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Belk audience?
Sign Up