Explore the Belk Audience
Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 131.9 thousand unique devices whose actions qualify for the Belk audience.
INTERESTS
The Belk audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Belk audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 3.29% | 3.79x |
| Georgia Trip Planners | 4.94% | 3.58x |
| North Carolina Football Fans | 4.35% | 3.41x |
| Smoky Mountains Trip Planners | 3.27% | 3.13x |
| North Carolina Travel Researchers | 8.46% | 3.04x |
| Myrtle Beach Trip Planners | 3.24% | 2.88x |
| South Atlantic Voters | 3.45% | 2.85x |
| Clemson Tigers Fans | 3.36% | 2.77x |
| UNC Tar Heels Fans | 2.87% | 2.70x |
| Atlanta Trip Planners | 5.73% | 2.55x |
Composition Percentage:
The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
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APPAREL RETAILERS
The Belk audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Belk audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 3.66% | 19.72x |
| Charlotte Russe | 1.84% | 11.50x |
| Journeys | 2.04% | 9.34x |
| Dressbarn | 2.90% | 9.29x |
| Lane Bryant | 3.17% | 9.24x |
| LOFT | 2.43% | 9.05x |
| Brooks Brothers | 3.74% | 9.01x |
| Chicos | 2.93% | 8.79x |
| American Eagle Outfitters | 3.66% | 8.21x |
| The Childrens Place | 4.28% | 8.21x |
Composition Percentage:
The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Belk audience is Savannah Georgia News.
| Content Affinity | Composition | Index |
| Savannah Georgia News | 1.08% | 6.61x |
| North Carolina Education | 2.39% | 5.62x |
| North Carolina | 2.83% | 5.62x |
| South Carolina News | 3.47% | 5.21x |
| North Carolina News | 3.17% | 4.84x |
| Mississippi News | 1.08% | 4.34x |
| South Carolina Beach Travel | 0.55% | 3.64x |
| Tennessee Cluster | 1.91% | 3.54x |
| Alabama News | 2.97% | 3.06x |
| Georgia Cluster | 4.32% | 2.91x |
Composition Percentage:
The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
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DEMOGRAPHICS
The Belk audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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