Explore the Belk Audience
Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 260.6 thousand unique devices whose actions qualify for the Belk audience.
INTERESTS
The Belk audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Belk audience is Georgia Trip Planners.
| Interest | Composition | Index |
| Georgia Trip Planners | 5.47% | 3.84x |
| Smoky Mountains Trip Planners | 3.63% | 3.26x |
| North Carolina Travel Researchers | 4.52% | 2.89x |
| Atlanta Trip Planners | 4.58% | 2.85x |
| North Carolina Football Fans | 3.75% | 2.80x |
| Myrtle Beach Trip Planners | 2.68% | 2.52x |
| Florida Atlantic Coast Trip Planners | 3.57% | 2.47x |
| South Carolina Gamecocks Fans | 2.20% | 2.45x |
| UNC Tar Heels Fans | 2.50% | 2.41x |
| Southeastern Voters | 2.38% | 2.39x |
Composition Percentage:
The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
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APPAREL RETAILERS
The Belk audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Belk audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.13% | 15.72x |
| Tommy Bahama | 3.67% | 10.58x |
| Buckle | 2.91% | 9.77x |
| Jos A. Bank Clothiers | 5.97% | 8.78x |
| Chicos | 5.53% | 8.43x |
| Brooks Brothers | 4.43% | 8.33x |
| Express Outlets | 0.77% | 8.07x |
| Lane Bryant | 6.28% | 8.02x |
| Charlotte Russe | 2.46% | 7.74x |
| American Eagle Outfitters | 6.02% | 7.58x |
Composition Percentage:
The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Belk audience is Savannah Georgia News.
| Content Affinity | Composition | Index |
| Savannah Georgia News | 1.78% | 8.96x |
| North Carolina Education | 1.90% | 4.30x |
| Southeast College Athletics | 0.54% | 4.21x |
| South Carolina News | 3.15% | 4.12x |
| South Carolina Beach Travel | 0.54% | 3.86x |
| Tiny & Modular Home Researchers | 0.71% | 3.85x |
| North Carolina News | 2.86% | 3.81x |
| Tennessee Cluster | 2.26% | 3.70x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.36% | 3.66x |
| Mississippi News | 1.01% | 3.59x |
Composition Percentage:
The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
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DEMOGRAPHICS
The Belk audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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