Dstillery Audiences

BELK

Audience Size: 132.4 Thousand Devices

Explore the Belk Audience

Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 132.4 thousand unique devices whose actions qualify for the Belk audience.

Dstillery Crafted Audiences

INTERESTS

The Belk audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belk audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 9.40% 3.83x
North Carolina Football Fans 8.24% 3.24x
Myrtle Beach Trip Planners 6.65% 3.17x
Asheville Trip Planners 6.12% 3.09x
Smoky Mountains Trip Planners 5.91% 2.67x
South Carolina Gamecocks Fans 4.01% 2.63x
Smokie Mountain Trip Planner 8.45% 2.46x
UNC Tar Heels Fans 4.96% 2.42x
Carolina Panthers Fans 4.33% 2.34x
Clemson Tigers Fans 5.60% 2.34x
Composition Percentage: The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belk audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belk audience is Club Monaco.

Location Composition Index
Club Monaco 0.86% 8.61x
The Childrens Place 10.84% 4.71x
Lane Bryant 5.91% 4.03x
Buckle 6.49% 3.73x
Victoria's Secret 9.47% 3.64x
Aeropostale 5.48% 3.61x
Michael Kors 3.35% 3.42x
Journeys 8.33% 3.37x
Maurices 8.65% 3.31x
J. Crew 3.04% 3.15x
Composition Percentage: The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belk audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 3.59% 5.82x
Southeast College Athletics 0.32% 4.69x
North Carolina 5.81% 4.13x
DIY Decoration & Furniture 0.42% 4.06x
North Carolina News 7.60% 4.03x
Caribbean Vacation 0.44% 3.83x
Health Issues Cluster 0.53% 3.77x
South Carolina News 6.55% 3.57x
Natural & Healthy Living Researchers 0.17% 3.53x
Savannah Georgia News 1.69% 3.39x
Composition Percentage: The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belk audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female