Explore the Belk Audience
Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 233.1 thousand unique devices whose actions qualify for the Belk audience.
INTERESTS
The Belk audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Belk audience is Georgia Trip Planners.
| Interest | Composition | Index |
| Georgia Trip Planners | 5.62% | 3.81x |
| North Carolina Football Fans | 4.36% | 3.57x |
| South Carolina Gamecocks Fans | 3.20% | 3.47x |
| Myrtle Beach Trip Planners | 3.17% | 3.11x |
| Smoky Mountains Trip Planners | 3.69% | 3.03x |
| UNC Tar Heels Fans | 2.87% | 2.90x |
| North Carolina Travel Researchers | 8.05% | 2.89x |
| Clemson Tigers Fans | 3.25% | 2.75x |
| Florida State Seminoles Fans | 2.73% | 2.69x |
| Asheville Trip Planners | 2.56% | 2.66x |
Composition Percentage:
The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
Curious about what else the Belk audience is interested in?
Sign Up
APPAREL RETAILERS
The Belk audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Belk audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.41% | 24.10x |
| Tommy Bahama | 3.73% | 12.22x |
| Jos A. Bank Clothiers | 4.78% | 9.40x |
| Charlotte Russe | 2.41% | 8.98x |
| Chicos | 4.87% | 8.70x |
| Brooks Brothers | 4.43% | 8.68x |
| American Eagle Outfitters | 5.80% | 7.87x |
| Lane Bryant | 4.93% | 7.84x |
| Express Outlets | 0.44% | 7.72x |
| LOFT | 4.02% | 7.43x |
Composition Percentage:
The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
Want to find more of the Belk audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Belk audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 2.78% | 6.70x |
| North Carolina | 3.14% | 6.03x |
| North Carolina News | 3.14% | 4.96x |
| South Carolina News | 3.11% | 4.92x |
| South Carolina Beach Travel | 0.63% | 4.79x |
| Savannah Georgia News | 0.80% | 4.76x |
| Southeast College Athletics | 0.55% | 4.54x |
| Unique & Personalized Fashion | 0.58% | 3.83x |
| Tennessee Cluster | 2.01% | 3.65x |
| Georgia Cluster | 4.60% | 2.97x |
Composition Percentage:
The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
Want to see more of the Content Affinities the Belk audience visits?
Sign Up
DEMOGRAPHICS
The Belk audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
Interested in seeing other characteristics of the Belk audience?
Sign Up