Dstillery Audiences

BELK

Audience Size: 224.1 Thousand Devices

Explore the Belk Audience

Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 224.1 thousand unique devices whose actions qualify for the Belk audience.

Dstillery Crafted Audiences

INTERESTS

The Belk audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belk audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.06% 49.81x
Work Comes First Travelers 0.06% 18.11x
North Carolina Travel Researchers 10.29% 4.68x
North Carolina Football Fans 9.15% 4.22x
Smoky Mountains Trip Planners 6.52% 3.58x
Myrtle Beach Trip Planners 5.82% 3.45x
Getting Off the Grid Travelers 0.06% 3.43x
South Carolina Gamecocks Fans 4.99% 3.42x
Georgia Trip Planners 7.79% 3.33x
UNC Tar Heels Fans 5.34% 3.28x
Composition Percentage: The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belk audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belk audience is Buckle.

Location Composition Index
Buckle 10.31% 12.39x
Charlotte Russe 6.18% 9.70x
American Eagle Outfitters 12.06% 9.07x
Aeropostale 6.76% 8.99x
Lane Bryant 7.71% 8.81x
The Childrens Place 10.56% 8.46x
Gymboree 5.44% 7.98x
Hollister 4.89% 7.74x
Journeys 6.79% 7.49x
Jos A. Bank Clothiers 6.65% 7.44x
Composition Percentage: The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belk audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.05% 35.21x
Quinceanera Planning 0.08% 24.38x
Barcode Site & App Users 0.06% 22.79x
Canadian Construction & Renovation Research Cluster 0.05% 20.52x
Handyman Tools 0.03% 20.38x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 17.72x
Local & Travel England - North Midlands 0.04% 16.89x
ISPs & Local Services 0.05% 16.62x
Environmental Conservation 0.03% 13.16x
Survey Websites 0.06% 12.92x
Composition Percentage: The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belk audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female