Dstillery Audiences

BELK

Audience Size: 251.7 Thousand Devices

Explore the Belk Audience

Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 251.7 thousand unique devices whose actions qualify for the Belk audience.

Dstillery Crafted Audiences

INTERESTS

The Belk audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belk audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.10% 3.66x
North Carolina Travel Researchers 7.78% 3.58x
South Carolina Gamecocks Fans 6.06% 3.48x
Smokie Mountain Trip Planner 8.16% 3.26x
Georgia Trip Planners 7.92% 3.25x
Asheville Trip Planners 7.06% 3.23x
North Carolina Football Fans 7.35% 3.11x
UNC Tar Heels Fans 6.21% 3.00x
SEC Fans 6.30% 2.97x
Smoky Mountains Trip Planners 5.92% 2.93x
Composition Percentage: The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belk audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belk audience is Buckle.

Location Composition Index
Buckle 15.76% 12.68x
Lane Bryant 10.74% 10.58x
Charlotte Russe 6.89% 9.94x
The Childrens Place 19.57% 9.48x
Aeropostale 13.39% 9.36x
Hollister 9.50% 8.86x
Journeys 15.61% 8.68x
Club Monaco 1.96% 8.19x
American Eagle Outfitters 12.42% 8.04x
Gymboree 9.49% 7.95x
Composition Percentage: The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belk audience is North Carolina.

Content Affinity Composition Index
North Carolina 5.25% 5.98x
North Carolina Education 3.29% 5.95x
South Carolina News 7.35% 5.57x
Savannah Georgia News 2.15% 5.06x
North Carolina News 6.25% 4.93x
Internet Service Provider Sites 0.29% 4.88x
Southeast College Athletics 0.38% 4.64x
Tennessee Cluster 4.25% 4.08x
Homeschooling 0.08% 3.71x
South Carolina Beach Travel 0.43% 3.65x
Composition Percentage: The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belk audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female