Explore the Belk Audience
Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 36.4 thousand unique devices whose actions qualify for the Belk audience.
INTERESTS
The Belk audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Belk audience is Georgia Activities Researchers.
| Interest | Composition | Index |
| Georgia Activities Researchers | 6.60% | 5.16x |
| South Carolina Gamecocks Fans | 7.55% | 4.92x |
| Home Remodelers | 5.66% | 4.78x |
| Atlanta Trip Planners | 9.43% | 4.73x |
| Clemson Tigers Fans | 9.43% | 4.68x |
| Gift Card Researchers | 5.66% | 4.38x |
| Trendy Shoe Shoppers | 4.72% | 4.26x |
| Women's Health Researchers | 4.72% | 4.25x |
| Atlanta Braves Fans | 8.49% | 4.23x |
| Home Interior Design Enthusiasts | 4.72% | 4.20x |
Composition Percentage:
The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
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APPAREL RETAILERS
The Belk audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Belk audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.59% | 11.25x |
| Ralph Lauren | 1.78% | 8.38x |
| The Childrens Place | 10.90% | 7.90x |
| Kate Spade | 2.28% | 7.83x |
| Aeropostale | 6.89% | 7.52x |
| Lane Bryant | 6.16% | 7.47x |
| Michael Kors | 3.88% | 7.28x |
| Express Outlets | 1.05% | 7.27x |
| Gymboree | 5.11% | 7.23x |
| Ann Taylor | 1.05% | 7.09x |
Composition Percentage:
The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Belk audience is Tennessee Cluster.
| Content Affinity | Composition | Index |
| Tennessee Cluster | 6.60% | 6.42x |
| Ireland Cluster | 1.50% | 5.21x |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 1.50% | 4.48x |
| South Carolina News | 5.66% | 4.17x |
| University Research | 2.00% | 4.09x |
| Florida Naples News Cluster | 1.89% | 3.85x |
| Caribbean Vacation | 0.44% | 3.83x |
| Conservatives & Conspiracies | 1.00% | 3.76x |
| Fantasy Name Generators | 1.30% | 3.74x |
| Psychics & Horoscopes | 1.89% | 3.71x |
Composition Percentage:
The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
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DEMOGRAPHICS
The Belk audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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