Explore the Belk Audience
Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 224.1 thousand unique devices whose actions qualify for the Belk audience.
INTERESTS
The Belk audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Belk audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.06% | 49.81x |
| Work Comes First Travelers | 0.06% | 18.11x |
| North Carolina Travel Researchers | 10.29% | 4.68x |
| North Carolina Football Fans | 9.15% | 4.22x |
| Smoky Mountains Trip Planners | 6.52% | 3.58x |
| Myrtle Beach Trip Planners | 5.82% | 3.45x |
| Getting Off the Grid Travelers | 0.06% | 3.43x |
| South Carolina Gamecocks Fans | 4.99% | 3.42x |
| Georgia Trip Planners | 7.79% | 3.33x |
| UNC Tar Heels Fans | 5.34% | 3.28x |
Composition Percentage:
The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
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APPAREL RETAILERS
The Belk audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Belk audience is Buckle.
| Location | Composition | Index |
| Buckle | 10.31% | 12.39x |
| Charlotte Russe | 6.18% | 9.70x |
| American Eagle Outfitters | 12.06% | 9.07x |
| Aeropostale | 6.76% | 8.99x |
| Lane Bryant | 7.71% | 8.81x |
| The Childrens Place | 10.56% | 8.46x |
| Gymboree | 5.44% | 7.98x |
| Hollister | 4.89% | 7.74x |
| Journeys | 6.79% | 7.49x |
| Jos A. Bank Clothiers | 6.65% | 7.44x |
Composition Percentage:
The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Belk audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.05% | 35.21x |
| Quinceanera Planning | 0.08% | 24.38x |
| Barcode Site & App Users | 0.06% | 22.79x |
| Canadian Construction & Renovation Research Cluster | 0.05% | 20.52x |
| Handyman Tools | 0.03% | 20.38x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 17.72x |
| Local & Travel England - North Midlands | 0.04% | 16.89x |
| ISPs & Local Services | 0.05% | 16.62x |
| Environmental Conservation | 0.03% | 13.16x |
| Survey Websites | 0.06% | 12.92x |
Composition Percentage:
The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
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DEMOGRAPHICS
The Belk audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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