Dstillery Audiences

BELK

Audience Size: 243.4 Thousand Devices

Explore the Belk Audience

Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 243.4 thousand unique devices whose actions qualify for the Belk audience.

Dstillery Crafted Audiences

INTERESTS

The Belk audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belk audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 9.85% 4.42x
North Carolina Football Fans 8.95% 4.05x
South Carolina Gamecocks Fans 6.21% 3.58x
Smoky Mountains Trip Planners 7.55% 3.55x
Myrtle Beach Trip Planners 6.44% 3.30x
Asheville Trip Planners 6.88% 3.28x
UNC Tar Heels Fans 6.16% 3.21x
Cabin Rental Researchers 7.83% 3.18x
Georgia Trip Planners 7.39% 3.11x
Clemson Tigers Fans 6.10% 3.01x
Composition Percentage: The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belk audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belk audience is Buckle.

Location Composition Index
Buckle 14.58% 12.65x
Lane Bryant 9.93% 10.27x
Charlotte Russe 8.76% 10.18x
Aeropostale 12.24% 9.32x
The Childrens Place 17.67% 9.22x
Hollister 8.22% 8.68x
American Eagle Outfitters 13.43% 8.22x
Journeys 11.77% 8.17x
Gymboree 8.81% 7.94x
Club Monaco 1.87% 7.64x
Composition Percentage: The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belk audience is North Carolina.

Content Affinity Composition Index
North Carolina 6.27% 6.95x
North Carolina Education 3.97% 6.87x
North Carolina News 7.39% 5.77x
South Carolina News 7.16% 5.33x
Savannah Georgia News 2.13% 4.63x
Mississippi News 2.24% 4.54x
Southeast College Athletics 0.39% 4.33x
Tennessee Cluster 4.64% 4.28x
Healthcare Jobs 0.34% 3.83x
Nutrition & Diabetic Living 0.17% 3.60x
Composition Percentage: The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belk audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female