Dstillery Audiences

BELK

Audience Size: 260.6 Thousand Devices

Explore the Belk Audience

Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 260.6 thousand unique devices whose actions qualify for the Belk audience.

Dstillery Crafted Audiences

INTERESTS

The Belk audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belk audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 5.47% 3.84x
Smoky Mountains Trip Planners 3.63% 3.26x
North Carolina Travel Researchers 4.52% 2.89x
Atlanta Trip Planners 4.58% 2.85x
North Carolina Football Fans 3.75% 2.80x
Myrtle Beach Trip Planners 2.68% 2.52x
Florida Atlantic Coast Trip Planners 3.57% 2.47x
South Carolina Gamecocks Fans 2.20% 2.45x
UNC Tar Heels Fans 2.50% 2.41x
Southeastern Voters 2.38% 2.39x
Composition Percentage: The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belk audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belk audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.13% 15.72x
Tommy Bahama 3.67% 10.58x
Buckle 2.91% 9.77x
Jos A. Bank Clothiers 5.97% 8.78x
Chicos 5.53% 8.43x
Brooks Brothers 4.43% 8.33x
Express Outlets 0.77% 8.07x
Lane Bryant 6.28% 8.02x
Charlotte Russe 2.46% 7.74x
American Eagle Outfitters 6.02% 7.58x
Composition Percentage: The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belk audience is Savannah Georgia News.

Content Affinity Composition Index
Savannah Georgia News 1.78% 8.96x
North Carolina Education 1.90% 4.30x
Southeast College Athletics 0.54% 4.21x
South Carolina News 3.15% 4.12x
South Carolina Beach Travel 0.54% 3.86x
Tiny & Modular Home Researchers 0.71% 3.85x
North Carolina News 2.86% 3.81x
Tennessee Cluster 2.26% 3.70x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.36% 3.66x
Mississippi News 1.01% 3.59x
Composition Percentage: The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belk audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female