Dstillery Audiences

BELK

Audience Size: 28.1 Thousand Devices

Explore the Belk Audience

Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 28.1 thousand unique devices whose actions qualify for the Belk audience.

Dstillery Crafted Audiences

INTERESTS

The Belk audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belk audience is Small Business COVID-19 Relief Researchers.

Interest Composition Index
Small Business COVID-19 Relief Researchers 4.92% 4.15x
Smoky Mountains Trip Planners 9.29% 3.75x
Southeastern Voters 10.38% 3.69x
Liberal Think Tank Readers 4.92% 3.66x
Tennessee Volunteers Fans 9.84% 3.46x
Ink & Toner Shoppers 6.56% 3.43x
DIYers 6.01% 3.34x
Credit Score Researchers 6.01% 3.13x
Spa and Pool Owners 6.56% 3.11x
UFC and MMA Fans 6.56% 3.02x
Composition Percentage: The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belk audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belk audience is Club Monaco.

Location Composition Index
Club Monaco 0.50% 14.29x
Lane Bryant 6.15% 10.76x
Aeropostale 6.69% 9.64x
The Childrens Place 9.32% 8.89x
Journeys 9.82% 8.69x
Buckle 6.55% 8.54x
Victoria's Secret 9.18% 8.41x
Hollister 3.77% 7.95x
Gymboree 3.49% 6.93x
Jos A. Bank Clothiers 3.02% 6.78x
Composition Percentage: The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belk audience is Auto Enthusiast Information Researchers.

Content Affinity Composition Index
Auto Enthusiast Information Researchers 2.73% 8.53x
Tennessee Cluster 8.20% 6.77x
Ireland Cluster 1.50% 5.21x
Home Decoration Content Readers 3.83% 5.11x
Knitting & Crochet 1.64% 4.77x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 1.50% 4.48x
Mississippi News 3.28% 4.30x
Health Issues Cluster 1.09% 3.93x
Caribbean Vacation 0.44% 3.83x
Delaware Cluster 1.00% 3.70x
Composition Percentage: The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belk audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male