Dstillery Audiences

BELK

Audience Size: 233.1 Thousand Devices

Explore the Belk Audience

Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 233.1 thousand unique devices whose actions qualify for the Belk audience.

Dstillery Crafted Audiences

INTERESTS

The Belk audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belk audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 5.62% 3.81x
North Carolina Football Fans 4.36% 3.57x
South Carolina Gamecocks Fans 3.20% 3.47x
Myrtle Beach Trip Planners 3.17% 3.11x
Smoky Mountains Trip Planners 3.69% 3.03x
UNC Tar Heels Fans 2.87% 2.90x
North Carolina Travel Researchers 8.05% 2.89x
Clemson Tigers Fans 3.25% 2.75x
Florida State Seminoles Fans 2.73% 2.69x
Asheville Trip Planners 2.56% 2.66x
Composition Percentage: The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belk audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belk audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.41% 24.10x
Tommy Bahama 3.73% 12.22x
Jos A. Bank Clothiers 4.78% 9.40x
Charlotte Russe 2.41% 8.98x
Chicos 4.87% 8.70x
Brooks Brothers 4.43% 8.68x
American Eagle Outfitters 5.80% 7.87x
Lane Bryant 4.93% 7.84x
Express Outlets 0.44% 7.72x
LOFT 4.02% 7.43x
Composition Percentage: The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belk audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 2.78% 6.70x
North Carolina 3.14% 6.03x
North Carolina News 3.14% 4.96x
South Carolina News 3.11% 4.92x
South Carolina Beach Travel 0.63% 4.79x
Savannah Georgia News 0.80% 4.76x
Southeast College Athletics 0.55% 4.54x
Unique & Personalized Fashion 0.58% 3.83x
Tennessee Cluster 2.01% 3.65x
Georgia Cluster 4.60% 2.97x
Composition Percentage: The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belk audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female