Dstillery Audiences

BELK

Audience Size: 41.2 Thousand Devices

Explore the Belk Audience

Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 41.2 thousand unique devices whose actions qualify for the Belk audience.

Dstillery Crafted Audiences

INTERESTS

The Belk audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belk audience is Georgia Activities Researchers.

Interest Composition Index
Georgia Activities Researchers 4.51% 5.46x
Asheville Trip Planners 4.51% 5.18x
Cholesterol Researchers 0.85% 4.41x
Women’s Lifestyle Blogs Researchers 1.13% 3.56x
Online Bank Researchers 6.76% 3.51x
Myrtle Beach Trip Planners 7.32% 3.34x
North Carolina Travel Researchers 5.92% 3.33x
Georgia County and Local Fair Visitors 6.76% 3.23x
Flower Delivery Shoppers 1.41% 3.16x
Atlanta United Fans 3.94% 3.15x
Composition Percentage: The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belk audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belk audience is Lane Bryant.

Location Composition Index
Lane Bryant 5.35% 20.46x
Buckle 7.89% 17.73x
Journeys 11.62% 17.02x
Charlotte Russe 1.73% 15.22x
Aeropostale 6.24% 14.18x
Jos A. Bank Clothiers 2.98% 14.13x
Express 6.93% 13.62x
The Childrens Place 4.41% 13.52x
Hollister 3.38% 12.99x
American Eagle Outfitters 5.70% 12.62x
Composition Percentage: The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belk audience is North Carolina.

Content Affinity Composition Index
North Carolina 5.07% 7.11x
North Carolina Education 2.25% 7.01x
South Carolina News 6.76% 5.58x
North Carolina News 4.79% 5.46x
Savannah Georgia News 1.69% 5.07x
Tennessee Cluster 3.38% 4.98x
Mommy Bloggers 1.41% 4.76x
Georgia Cluster 5.92% 3.84x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 0.85% 3.67x
Niche Dating Websites 0.45% 3.52x
Composition Percentage: The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belk audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female