Dstillery Audiences

BELK

Audience Size: 59.6 Thousand Devices

Explore the Belk Audience

Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 59.6 thousand unique devices whose actions qualify for the Belk audience.

Dstillery Crafted Audiences

INTERESTS

The Belk audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belk audience is North Carolina Travel Researchers.

Interest Composition Index
North Carolina Travel Researchers 14.40% 5.21x
Asheville Trip Planners 11.31% 4.75x
Smoky Mountains Trip Planners 12.08% 4.50x
Tennessee Volunteers Fans 10.80% 4.16x
UNC Tar Heels Fans 9.77% 4.15x
Myrtle Beach Trip Planners 10.03% 3.98x
Atlanta Trip Planners 9.25% 3.82x
Clemson Tigers Fans 9.51% 3.70x
South Carolina Gamecocks Fans 7.97% 3.62x
SEC Fans 9.25% 3.62x
Composition Percentage: The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belk audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belk audience is Old Navy.

Location Composition Index
Old Navy 18.42% 12.23x
Victoria's Secret 13.16% 8.88x
Maurices 2.46% 7.70x
The Childrens Place 10.53% 7.63x
Talbots 2.67% 5.91x
Ann Taylor 0.83% 4.98x
Brooks Brothers 1.46% 4.82x
Madewell 0.88% 4.16x
Carhartt 23.40% 3.75x
Joe's Jeans 0.06% 3.59x
Composition Percentage: The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belk audience is Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).

Content Affinity Composition Index
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.77% 5.47x
North Carolina 10.28% 5.43x
Tennessee Cluster 10.03% 4.98x
Savannah Georgia News 4.63% 4.75x
Healthcare - Doctors & Diagnosis 0.51% 3.83x
Tennessee News 8.74% 3.72x
Cakes & Sweets 0.51% 3.69x
Female Lifestyle Content Readers 1.03% 3.59x
Bags & Luggage 0.37% 3.57x
Natural & Healthy Living Researchers 0.17% 3.53x
Composition Percentage: The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belk audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female