Explore the Belk Audience
Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 223.8 thousand unique devices whose actions qualify for the Belk audience.
INTERESTS
The Belk audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Belk audience is North Carolina Travel Researchers.
| Interest | Composition | Index |
| North Carolina Travel Researchers | 8.91% | 3.71x |
| Getting Off the Grid Travelers | 0.06% | 3.43x |
| North Carolina Football Fans | 7.42% | 3.09x |
| Smoky Mountains Trip Planners | 6.54% | 2.85x |
| Tennessee Volunteers Fans | 5.55% | 2.84x |
| Alabama Trip Planners | 7.15% | 2.78x |
| Georgia Trip Planners | 6.76% | 2.61x |
| SEC Fans | 5.39% | 2.57x |
| Asheville Trip Planners | 6.10% | 2.52x |
| South Carolina Gamecocks Fans | 4.89% | 2.51x |
Composition Percentage:
The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
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APPAREL RETAILERS
The Belk audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Belk audience is Buckle.
| Location | Composition | Index |
| Buckle | 13.64% | 12.18x |
| Charlotte Russe | 8.77% | 10.36x |
| Lane Bryant | 8.90% | 9.61x |
| Aeropostale | 9.72% | 9.41x |
| The Childrens Place | 14.44% | 9.07x |
| American Eagle Outfitters | 13.07% | 8.79x |
| Hollister | 6.67% | 8.22x |
| Gymboree | 7.32% | 8.11x |
| Victoria's Secret | 15.41% | 7.42x |
| Journeys | 7.71% | 7.42x |
Composition Percentage:
The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Belk audience is North Carolina.
| Content Affinity | Composition | Index |
| North Carolina | 5.28% | 5.98x |
| Savannah Georgia News | 2.20% | 5.16x |
| North Carolina News | 6.54% | 4.82x |
| South Carolina News | 6.43% | 4.81x |
| North Carolina Education | 2.80% | 4.77x |
| South Carolina Beach Travel | 0.77% | 4.58x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.16% | 4.05x |
| Tennessee Cluster | 4.18% | 4.01x |
| Southeast College Athletics | 0.44% | 3.88x |
| Mississippi News | 1.54% | 3.27x |
Composition Percentage:
The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
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DEMOGRAPHICS
The Belk audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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