Dstillery Audiences

BELK

Audience Size: 191.6 Thousand Devices

Explore the Belk Audience

Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 191.6 thousand unique devices whose actions qualify for the Belk audience.

Dstillery Crafted Audiences

INTERESTS

The Belk audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belk audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 8.04% 4.51x
Clemson Tigers Fans 9.55% 4.31x
Smokie Mountain Trip Planner 11.56% 4.14x
North Carolina Travel Researchers 8.79% 3.88x
Georgia Trip Planners 9.80% 3.86x
Myrtle Beach Trip Planners 7.54% 3.79x
North Carolina Football Fans 8.54% 3.73x
Smoky Mountains Trip Planners 8.04% 3.73x
Atlanta Trip Planners 7.79% 3.71x
Tennessee Volunteers Fans 8.29% 3.66x
Composition Percentage: The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belk audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belk audience is Buckle.

Location Composition Index
Buckle 14.53% 13.32x
Lane Bryant 9.99% 11.63x
Aeropostale 12.71% 10.61x
The Childrens Place 18.10% 10.52x
Hollister 8.83% 10.04x
Journeys 17.34% 9.58x
Charlotte Russe 2.66% 9.16x
Gymboree 8.44% 8.91x
Victoria's Secret 19.50% 8.68x
Club Monaco 1.56% 8.63x
Composition Percentage: The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belk audience is Savannah Georgia News.

Content Affinity Composition Index
Savannah Georgia News 4.77% 6.78x
Tennessee Cluster 9.55% 5.81x
Diabetes Research 0.75% 5.75x
South Carolina News 10.30% 4.65x
Sports - Climbing, Non-traditional 2.01% 4.50x
Furniture & Home Improvement 1.01% 4.27x
North Carolina News 8.79% 4.24x
North Carolina 5.78% 4.03x
North Carolina Education 3.27% 4.01x
Public Policy Media 0.75% 3.93x
Composition Percentage: The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belk audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female