Explore the Belk Audience
Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 59.6 thousand unique devices whose actions qualify for the Belk audience.
INTERESTS
The Belk audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Belk audience is North Carolina Travel Researchers.
| Interest | Composition | Index |
| North Carolina Travel Researchers | 14.40% | 5.21x |
| Asheville Trip Planners | 11.31% | 4.75x |
| Smoky Mountains Trip Planners | 12.08% | 4.50x |
| Tennessee Volunteers Fans | 10.80% | 4.16x |
| UNC Tar Heels Fans | 9.77% | 4.15x |
| Myrtle Beach Trip Planners | 10.03% | 3.98x |
| Atlanta Trip Planners | 9.25% | 3.82x |
| Clemson Tigers Fans | 9.51% | 3.70x |
| South Carolina Gamecocks Fans | 7.97% | 3.62x |
| SEC Fans | 9.25% | 3.62x |
Composition Percentage:
The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
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APPAREL RETAILERS
The Belk audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Belk audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 18.42% | 12.23x |
| Victoria's Secret | 13.16% | 8.88x |
| Maurices | 2.46% | 7.70x |
| The Childrens Place | 10.53% | 7.63x |
| Talbots | 2.67% | 5.91x |
| Ann Taylor | 0.83% | 4.98x |
| Brooks Brothers | 1.46% | 4.82x |
| Madewell | 0.88% | 4.16x |
| Carhartt | 23.40% | 3.75x |
| Joe's Jeans | 0.06% | 3.59x |
Composition Percentage:
The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Belk audience is Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.77% | 5.47x |
| North Carolina | 10.28% | 5.43x |
| Tennessee Cluster | 10.03% | 4.98x |
| Savannah Georgia News | 4.63% | 4.75x |
| Healthcare - Doctors & Diagnosis | 0.51% | 3.83x |
| Tennessee News | 8.74% | 3.72x |
| Cakes & Sweets | 0.51% | 3.69x |
| Female Lifestyle Content Readers | 1.03% | 3.59x |
| Bags & Luggage | 0.37% | 3.57x |
| Natural & Healthy Living Researchers | 0.17% | 3.53x |
Composition Percentage:
The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
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DEMOGRAPHICS
The Belk audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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