Dstillery Audiences

BELK

Audience Size: 36.4 Thousand Devices

Explore the Belk Audience

Below you'll find more information about the Belk audience, broken down in different categories based on their digital and physical behaviors. These are 36.4 thousand unique devices whose actions qualify for the Belk audience.

Dstillery Crafted Audiences

INTERESTS

The Belk audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belk audience is Georgia Activities Researchers.

Interest Composition Index
Georgia Activities Researchers 6.60% 5.16x
South Carolina Gamecocks Fans 7.55% 4.92x
Home Remodelers 5.66% 4.78x
Atlanta Trip Planners 9.43% 4.73x
Clemson Tigers Fans 9.43% 4.68x
Gift Card Researchers 5.66% 4.38x
Trendy Shoe Shoppers 4.72% 4.26x
Women's Health Researchers 4.72% 4.25x
Atlanta Braves Fans 8.49% 4.23x
Home Interior Design Enthusiasts 4.72% 4.20x
Composition Percentage: The overlap percentage between the Belk audience and the Interest attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belk audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belk audience is Club Monaco.

Location Composition Index
Club Monaco 0.59% 11.25x
Ralph Lauren 1.78% 8.38x
The Childrens Place 10.90% 7.90x
Kate Spade 2.28% 7.83x
Aeropostale 6.89% 7.52x
Lane Bryant 6.16% 7.47x
Michael Kors 3.88% 7.28x
Express Outlets 1.05% 7.27x
Gymboree 5.11% 7.23x
Ann Taylor 1.05% 7.09x
Composition Percentage: The overlap percentage between the Belk audience and the Location attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belk audience is Tennessee Cluster.

Content Affinity Composition Index
Tennessee Cluster 6.60% 6.42x
Ireland Cluster 1.50% 5.21x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 1.50% 4.48x
South Carolina News 5.66% 4.17x
University Research 2.00% 4.09x
Florida Naples News Cluster 1.89% 3.85x
Caribbean Vacation 0.44% 3.83x
Conservatives & Conspiracies 1.00% 3.76x
Fantasy Name Generators 1.30% 3.74x
Psychics & Horoscopes 1.89% 3.71x
Composition Percentage: The overlap percentage between the Belk audience and the Content Affinity attribute.
Index: A comparison of the Belk audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belk audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female