Explore the Belle Tire Audience
Below you'll find more information about the Belle Tire audience, broken down in different categories based on their digital and physical behaviors. These are 70.7 thousand unique devices whose actions qualify for the Belle Tire audience.
INTERESTS
The Belle Tire audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Belle Tire audience is Michigan County and Local Fair Visitors.
| Interest | Composition | Index |
| Michigan County and Local Fair Visitors | 36.80% | 11.02x |
| Online Payroll Services Users | 19.91% | 9.38x |
| Detroit Trip Planners | 18.61% | 8.97x |
| Detroit Tigers Fans | 19.91% | 7.65x |
| Midwestern Voters | 20.13% | 7.33x |
| Country Music Festivals Enthusiasts | 19.05% | 5.93x |
| Detroit Pistons Fans | 13.85% | 5.91x |
| Detroit Lions Fans | 13.85% | 5.38x |
| Detroit Red Wings Fans | 10.82% | 4.68x |
| Michigan Wolverines Fans | 9.74% | 4.14x |
Composition Percentage:
The overlap percentage between the Belle Tire audience and the Interest attribute.
Index: A comparison of the Belle Tire audience to the internet population.
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APPAREL RETAILERS
The Belle Tire audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Belle Tire audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 1.34% | 17.48x |
| Hugo Boss | 4.72% | 13.77x |
| Express Outlets | 1.32% | 10.77x |
| Hollister | 5.34% | 9.00x |
| White House Black Market | 7.18% | 8.63x |
| Maurices | 2.09% | 8.36x |
| Carhartt | 49.19% | 8.04x |
| Eddie Bauer | 2.23% | 7.04x |
| Ann Taylor | 1.40% | 6.84x |
| LOFT | 5.75% | 6.50x |
Composition Percentage:
The overlap percentage between the Belle Tire audience and the Location attribute.
Index: A comparison of the Belle Tire audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Belle Tire audience is Detroit News.
| Content Affinity | Composition | Index |
| Detroit News | 27.06% | 12.85x |
| Michigan Cluster | 38.53% | 8.81x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.65% | 4.94x |
| Quebec Real Estate | 0.13% | 4.82x |
| Grilling | 0.43% | 3.95x |
| Bathrooms & Plumbing | 0.34% | 3.90x |
| Indiana Finance & Business Cluster | 4.33% | 3.89x |
| Accounting | 0.43% | 3.74x |
| Startup Investment | 0.43% | 3.66x |
| Amateur Radios | 0.43% | 3.44x |
Composition Percentage:
The overlap percentage between the Belle Tire audience and the Content Affinity attribute.
Index: A comparison of the Belle Tire audience to the internet population.
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DEMOGRAPHICS
The Belle Tire audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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