Dstillery Audiences

BELLE TIRE

Audience Size: 113.7 Thousand Devices

Explore the Belle Tire Audience

Below you'll find more information about the Belle Tire audience, broken down in different categories based on their digital and physical behaviors. These are 113.7 thousand unique devices whose actions qualify for the Belle Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Belle Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belle Tire audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 35.86% 14.13x
Online Payroll Services Users 19.63% 10.19x
Midwestern Voters 20.16% 9.95x
Detroit Trip Planners 16.75% 9.87x
Detroit Pistons Fans 18.06% 9.67x
Country Music Festivals Enthusiasts 20.68% 8.11x
Detroit Tigers Fans 16.49% 7.96x
Michigan Wolverines Fans 11.52% 5.97x
Detroit Lions Fans 12.04% 5.76x
Detroit Red Wings Fans 10.21% 5.62x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Interest attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belle Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belle Tire audience is Hugo Boss.

Location Composition Index
Hugo Boss 6.35% 11.29x
Express Outlets 1.78% 9.72x
Charlotte Russe 2.58% 8.88x
Carhartt 44.71% 8.32x
Hollister 7.22% 8.22x
White House Black Market 9.15% 7.82x
Eddie Bauer 3.42% 7.49x
Maurices 0.31% 7.48x
Ann Taylor 2.32% 7.01x
Express 8.46% 6.25x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Location attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belle Tire audience is Detroit News.

Content Affinity Composition Index
Detroit News 26.70% 16.59x
Michigan Cluster 38.74% 11.60x
Quebec Real Estate 0.13% 4.82x
Liberal Views on Government, Finance, and Economy 0.50% 4.76x
Indiana Finance & Business Cluster 3.66% 4.34x
Police Gear 0.79% 4.02x
Bathrooms & Plumbing 0.34% 3.90x
US Soccer 0.34% 3.48x
Watches & Jewelry 0.13% 3.31x
Right Wing Blogs - Pro-gun & Pro-life 1.05% 3.24x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Content Affinity attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belle Tire audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male