Dstillery Audiences

BELLE TIRE

Audience Size: 65.7 Thousand Devices

Explore the Belle Tire Audience

Below you'll find more information about the Belle Tire audience, broken down in different categories based on their digital and physical behaviors. These are 65.7 thousand unique devices whose actions qualify for the Belle Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Belle Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belle Tire audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 11.11% 10.09x
Detroit Trip Planners 10.48% 9.84x
Detroit Tigers Fans 7.52% 8.14x
Detroit Pistons Fans 7.24% 7.28x
Country Music Festivals Enthusiasts 10.97% 6.85x
Detroit Lions Fans 5.56% 6.03x
Detroit Red Wings Fans 4.78% 5.59x
Michigan Wolverines Fans 4.71% 4.94x
Ford Vehicle Shoppers 4.71% 3.97x
Water Park Visitors 4.71% 3.09x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Interest attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belle Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belle Tire audience is Express Outlets.

Location Composition Index
Express Outlets 2.23% 38.85x
Dressbarn 5.77% 10.34x
Journeys 4.06% 9.17x
Eddie Bauer 1.54% 8.67x
Chicos 4.49% 8.02x
Carhartt 20.35% 7.72x
Charlotte Russe 2.02% 7.50x
Lane Bryant 4.69% 7.47x
Zumiez 3.03% 6.88x
Brooks Brothers 3.45% 6.76x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Location attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belle Tire audience is Detroit News.

Content Affinity Composition Index
Detroit News 16.24% 22.43x
Michigan Cluster 19.06% 15.78x
Indiana Finance & Business Cluster 1.83% 6.72x
Central & Northwest Ohio Cluster 1.83% 3.65x
Healthcare - Doctors & Diagnosis 0.84% 3.16x
Online Media Converters 0.56% 2.63x
Maps & Navigation 0.35% 2.59x
Fishing 0.63% 2.44x
Action Sports 0.28% 2.30x
Auto Enthusiast Information Researchers 0.84% 2.20x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Content Affinity attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belle Tire audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female