Dstillery Audiences

BELLE TIRE

Audience Size: 25.2 Thousand Devices

Explore the Belle Tire Audience

Below you'll find more information about the Belle Tire audience, broken down in different categories based on their digital and physical behaviors. These are 25.2 thousand unique devices whose actions qualify for the Belle Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Belle Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belle Tire audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 10.12% 10.50x
Midwestern Voters 10.33% 9.61x
Country Music Festivals Enthusiasts 11.55% 7.38x
Detroit Tigers Fans 7.16% 7.21x
Detroit Pistons Fans 7.26% 6.98x
Detroit Lions Fans 6.13% 6.26x
Michigan Wolverines Fans 5.52% 5.26x
Detroit Red Wings Fans 4.50% 4.95x
Ford Vehicle Shoppers 4.09% 3.75x
Personal Bank Comparison Researchers 3.07% 2.95x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Interest attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belle Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belle Tire audience is Dressbarn.

Location Composition Index
Dressbarn 3.65% 12.86x
Old Navy 4.36% 10.40x
Chicos 2.66% 8.51x
Carhartt 13.09% 8.34x
Lane Bryant 2.61% 8.33x
American Eagle Outfitters 3.13% 8.27x
Talbots 1.94% 7.05x
Gymboree 2.13% 6.53x
J. Crew 1.99% 5.60x
Brooks Brothers 2.28% 5.44x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Location attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belle Tire audience is Detroit News.

Content Affinity Composition Index
Detroit News 15.64% 23.85x
Michigan Cluster 19.12% 16.84x
Classic Car Enthusiasts 1.23% 1.74x
Music Concerts 1.43% 1.69x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 0.92% 1.67x
Vegetarian Diet 1.23% 1.66x
Garden Power Equipment 0.82% 1.59x
Assorted Topics #11549 (Events, Tickets, Fitness) 1.23% 1.55x
Celebrity Gossip & News 1.74% 1.53x
Catholicism 0.82% 1.51x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Content Affinity attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belle Tire audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male