Dstillery Audiences

BELLE TIRE

Audience Size: 42 Thousand Devices

Explore the Belle Tire Audience

Below you'll find more information about the Belle Tire audience, broken down in different categories based on their digital and physical behaviors. These are 42 thousand unique devices whose actions qualify for the Belle Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Belle Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belle Tire audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 32.26% 11.27x
Detroit Trip Planners 20.00% 10.88x
Online Payroll Services Users 20.97% 10.62x
Midwestern Voters 20.32% 8.50x
Detroit Pistons Fans 12.90% 6.31x
Detroit Red Wings Fans 11.29% 6.00x
Detroit Tigers Fans 12.90% 5.77x
Detroit Lions Fans 12.58% 5.42x
Country Music Festivals Enthusiasts 15.48% 5.20x
Michigan Wolverines Fans 9.68% 4.65x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Interest attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belle Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belle Tire audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 1.06% 14.77x
Hugo Boss 2.74% 14.16x
Ann Taylor 1.18% 9.00x
The North Face 1.06% 7.84x
Hollister 3.80% 6.69x
Eddie Bauer 2.43% 6.63x
White House Black Market 5.42% 6.62x
Kate Spade 1.75% 6.23x
Carhartt 58.37% 6.04x
LOFT 4.26% 6.02x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Location attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belle Tire audience is Detroit News.

Content Affinity Composition Index
Detroit News 24.52% 17.46x
Michigan Cluster 28.71% 9.53x
Assorted Topics (Freebies, Gardens, Jewelry) 2.26% 5.94x
High-End Audio 0.97% 4.89x
Quebec Real Estate 0.13% 4.82x
Indiana Finance & Business Cluster 3.23% 4.56x
Bathrooms & Plumbing 0.34% 3.90x
Conscious Living 1.29% 3.82x
Broadway Information 0.66% 3.79x
Finance & Accounting Cluster 0.97% 3.77x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Content Affinity attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belle Tire audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female