Explore the Belle Tire Audience
Below you'll find more information about the Belle Tire audience, broken down in different categories based on their digital and physical behaviors. These are 27.3 thousand unique devices whose actions qualify for the Belle Tire audience.
INTERESTS
The Belle Tire audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Belle Tire audience is Online Payroll Services Users.
| Interest | Composition | Index |
| Online Payroll Services Users | 14.89% | 10.41x |
| Detroit Trip Planners | 12.77% | 10.26x |
| Michigan County and Local Fair Visitors | 23.40% | 8.87x |
| Midwestern Voters | 16.76% | 8.22x |
| Detroit Pistons Fans | 9.31% | 5.23x |
| Detroit Tigers Fans | 9.31% | 5.15x |
| Bargain Shopping Researchers | 1.86% | 5.13x |
| Detroit Red Wings Fans | 7.18% | 4.92x |
| Price Conscious Grocery Shoppers | 2.93% | 4.66x |
| Shelf-Stable Food Content Readers | 1.60% | 4.42x |
Composition Percentage:
The overlap percentage between the Belle Tire audience and the Interest attribute.
Index: A comparison of the Belle Tire audience to the internet population.
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APPAREL RETAILERS
The Belle Tire audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Belle Tire audience is Hugo Boss.
| Location | Composition | Index |
| Hugo Boss | 2.69% | 17.05x |
| Hollister | 3.26% | 10.00x |
| Kate Spade | 1.11% | 8.91x |
| LOFT | 3.44% | 8.11x |
| Express Outlets | 0.64% | 8.11x |
| White House Black Market | 3.69% | 8.06x |
| Carhartt | 22.35% | 6.91x |
| Ann Taylor | 0.64% | 6.79x |
| Charlotte Russe | 0.54% | 5.98x |
| Express | 3.37% | 5.87x |
Composition Percentage:
The overlap percentage between the Belle Tire audience and the Location attribute.
Index: A comparison of the Belle Tire audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Belle Tire audience is Detroit News.
| Content Affinity | Composition | Index |
| Detroit News | 14.10% | 17.07x |
| Recreational Motor Sport Enthusiasts | 0.70% | 9.60x |
| Indiana Finance & Business Cluster | 3.99% | 8.50x |
| Michigan Cluster | 17.02% | 7.90x |
| Indiana News & Business Cluster | 9.31% | 6.91x |
| University Research | 1.18% | 5.37x |
| Quebec Real Estate | 0.13% | 4.82x |
| Studio & Franchise Video Game Players | 0.80% | 4.51x |
| Chicago Cluster | 4.79% | 4.49x |
| Philippines News | 0.59% | 3.94x |
Composition Percentage:
The overlap percentage between the Belle Tire audience and the Content Affinity attribute.
Index: A comparison of the Belle Tire audience to the internet population.
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DEMOGRAPHICS
The Belle Tire audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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