Dstillery Audiences

BELLE TIRE

Audience Size: 135.2 Thousand Devices

Explore the Belle Tire Audience

Below you'll find more information about the Belle Tire audience, broken down in different categories based on their digital and physical behaviors. These are 135.2 thousand unique devices whose actions qualify for the Belle Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Belle Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belle Tire audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 19.64% 9.87x
Detroit Trip Planners 14.79% 8.57x
Online Payroll Services Users 11.60% 6.33x
Detroit Tigers Fans 13.37% 5.98x
Detroit Pistons Fans 11.36% 5.67x
Country Music Festivals Enthusiasts 13.96% 5.15x
Michigan Wolverines Fans 10.41% 4.92x
Detroit Lions Fans 9.70% 4.51x
Detroit Red Wings Fans 7.57% 3.96x
Credit Union Researchers 4.97% 2.83x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Interest attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belle Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belle Tire audience is Hugo Boss.

Location Composition Index
Hugo Boss 6.21% 8.95x
Carhartt 38.18% 8.56x
Express Outlets 1.74% 8.19x
Eddie Bauer 4.07% 7.65x
Hollister 7.26% 7.17x
White House Black Market 9.17% 6.83x
Charlotte Russe 3.62% 6.83x
Talbots 4.57% 6.15x
Dressbarn 4.92% 5.77x
Journeys 10.46% 5.67x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Location attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belle Tire audience is Detroit News.

Content Affinity Composition Index
Detroit News 18.46% 16.60x
Michigan Cluster 27.69% 11.34x
College Sports 0.71% 8.46x
Indiana Finance & Business Cluster 3.67% 6.26x
Indiana News & Business Cluster 7.57% 5.27x
Shopping Catalogs 0.36% 4.85x
Quebec Real Estate 0.13% 4.82x
Christian Music 0.23% 3.91x
Food Cluster 0.36% 3.87x
Motorcycle Racing Researchers 0.18% 3.85x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Content Affinity attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belle Tire audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female