Explore the Belle Tire Audience
Below you'll find more information about the Belle Tire audience, broken down in different categories based on their digital and physical behaviors. These are 148.1 thousand unique devices whose actions qualify for the Belle Tire audience.
INTERESTS
The Belle Tire audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Belle Tire audience is Midwestern Voters.
| Interest | Composition | Index |
| Midwestern Voters | 17.08% | 8.33x |
| Detroit Trip Planners | 12.40% | 5.94x |
| Detroit Tigers Fans | 10.10% | 4.94x |
| Detroit Pistons Fans | 9.55% | 4.80x |
| Country Music Festivals Enthusiasts | 11.94% | 4.67x |
| Online Payroll Services Users | 10.19% | 4.37x |
| Detroit Lions Fans | 9.00% | 4.23x |
| Michigan Wolverines Fans | 8.17% | 4.00x |
| Detroit Red Wings Fans | 7.07% | 3.68x |
| Ford Vehicle Shoppers | 5.51% | 3.00x |
Composition Percentage:
The overlap percentage between the Belle Tire audience and the Interest attribute.
Index: A comparison of the Belle Tire audience to the internet population.
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APPAREL RETAILERS
The Belle Tire audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Belle Tire audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 33.28% | 9.11x |
| Express Outlets | 1.91% | 8.24x |
| Hugo Boss | 5.67% | 7.64x |
| Eddie Bauer | 4.25% | 7.51x |
| Hollister | 6.92% | 6.46x |
| White House Black Market | 8.93% | 6.28x |
| Talbots | 4.91% | 6.20x |
| Charlotte Russe | 4.17% | 6.02x |
| Dressbarn | 5.45% | 5.82x |
| Journeys | 9.93% | 5.52x |
Composition Percentage:
The overlap percentage between the Belle Tire audience and the Location attribute.
Index: A comparison of the Belle Tire audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Belle Tire audience is Detroit News.
| Content Affinity | Composition | Index |
| Detroit News | 16.44% | 16.67x |
| Michigan Cluster | 22.50% | 10.35x |
| College Sports | 0.64% | 6.71x |
| Indiana Finance & Business Cluster | 2.75% | 5.73x |
| Indiana News & Business Cluster | 6.52% | 5.09x |
| Quebec Real Estate | 0.13% | 4.82x |
| Insurance Cluster | 0.46% | 4.05x |
| Telescopes | 0.18% | 3.98x |
| Bird Watching | 0.18% | 3.88x |
| Motorcycle Racing Researchers | 0.18% | 3.85x |
Composition Percentage:
The overlap percentage between the Belle Tire audience and the Content Affinity attribute.
Index: A comparison of the Belle Tire audience to the internet population.
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DEMOGRAPHICS
The Belle Tire audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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