Dstillery Audiences

BELLE TIRE

Audience Size: 97.1 Thousand Devices

Explore the Belle Tire Audience

Below you'll find more information about the Belle Tire audience, broken down in different categories based on their digital and physical behaviors. These are 97.1 thousand unique devices whose actions qualify for the Belle Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Belle Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belle Tire audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 10.78% 10.54x
Detroit Trip Planners 9.44% 8.43x
Country Music Festivals Enthusiasts 11.04% 7.50x
Detroit Pistons Fans 6.91% 6.76x
Detroit Tigers Fans 6.40% 6.52x
Detroit Red Wings Fans 4.80% 5.33x
Online Payroll Services Users 5.98% 5.13x
Detroit Lions Fans 4.38% 4.75x
Michigan Wolverines Fans 4.21% 4.03x
Water Park Visitors 4.55% 3.37x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Interest attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belle Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belle Tire audience is Express Outlets.

Location Composition Index
Express Outlets 2.43% 25.35x
Dressbarn 6.31% 9.58x
Eddie Bauer 2.06% 8.95x
Carhartt 17.58% 8.17x
Journeys 4.38% 7.61x
Chicos 4.84% 7.38x
Johnston and Murphy 1.37% 7.22x
Lane Bryant 5.49% 7.01x
Brooks Brothers 3.60% 6.77x
Gymboree 2.78% 6.60x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Location attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belle Tire audience is Detroit News.

Content Affinity Composition Index
Detroit News 16.18% 22.07x
Michigan Cluster 19.29% 15.58x
Indiana Finance & Business Cluster 1.85% 6.34x
Online Mini Game Players 0.42% 3.28x
Food Cluster 0.59% 3.18x
Homesteading 0.42% 2.71x
Hunting 0.84% 2.69x
Indiana News & Business Cluster 2.27% 2.62x
Central & Northwest Ohio Cluster 1.43% 2.55x
Painting & Renovation 0.42% 2.50x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Content Affinity attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belle Tire audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female