Dstillery Audiences

BELLE TIRE

Audience Size: 141.8 Thousand Devices

Explore the Belle Tire Audience

Below you'll find more information about the Belle Tire audience, broken down in different categories based on their digital and physical behaviors. These are 141.8 thousand unique devices whose actions qualify for the Belle Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Belle Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belle Tire audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 19.07% 8.59x
Detroit Trip Planners 13.91% 6.34x
Detroit Tigers Fans 12.79% 5.89x
Country Music Festivals Enthusiasts 15.48% 5.80x
Detroit Pistons Fans 12.42% 5.69x
Detroit Lions Fans 9.95% 4.79x
Online Payroll Services Users 10.85% 4.79x
Michigan Wolverines Fans 9.87% 4.44x
Detroit Red Wings Fans 9.27% 4.29x
Ford Vehicle Shoppers 6.21% 2.95x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Interest attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belle Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belle Tire audience is Express Outlets.

Location Composition Index
Express Outlets 1.74% 8.86x
Eddie Bauer 3.40% 7.24x
Talbots 4.58% 5.93x
Dressbarn 5.23% 5.77x
Carhartt 0.53% 5.33x
Buckle 5.81% 5.19x
Hugo Boss 3.24% 5.12x
Lane Bryant 4.70% 5.07x
Johnston and Murphy 9.36% 4.87x
Charlotte Russe 4.09% 4.84x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Location attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belle Tire audience is Detroit News.

Content Affinity Composition Index
Detroit News 18.70% 16.88x
Michigan Cluster 28.20% 13.23x
College Sports 0.67% 6.01x
Indiana Finance & Business Cluster 3.07% 5.54x
Quebec Real Estate 0.13% 4.82x
French News & Gossip Cluster 0.15% 3.90x
Pool Cleaning 0.30% 3.52x
Watches & Jewelry 0.13% 3.31x
Canada Job Seekers Cluster 0.08% 2.76x
Higher Education 0.30% 2.74x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Content Affinity attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belle Tire audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male