Dstillery Audiences

BELLE TIRE

Audience Size: 76.4 Thousand Devices

Explore the Belle Tire Audience

Below you'll find more information about the Belle Tire audience, broken down in different categories based on their digital and physical behaviors. These are 76.4 thousand unique devices whose actions qualify for the Belle Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Belle Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belle Tire audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 14.29% 10.52x
Online Payroll Services Users 17.48% 10.41x
Michigan County and Local Fair Visitors 30.28% 10.12x
Midwestern Voters 17.27% 8.50x
Detroit Pistons Fans 11.73% 6.80x
Detroit Lions Fans 10.87% 5.48x
Detroit Red Wings Fans 7.46% 4.71x
Michigan Wolverines Fans 7.25% 4.12x
Detroit Tigers Fans 7.68% 3.85x
Ecommerce Platform Researchers 4.90% 3.31x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Interest attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belle Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belle Tire audience is Hugo Boss.

Location Composition Index
Hugo Boss 6.31% 9.38x
Charlotte Russe 1.73% 7.15x
Ann Taylor 2.70% 5.42x
Express Outlets 2.29% 4.87x
The North Face 2.32% 4.59x
White House Black Market 11.02% 3.93x
Hollister 7.95% 3.85x
LOFT 9.82% 3.79x
Intermix 0.33% 3.79x
Kate Spade 3.21% 3.74x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Location attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belle Tire audience is Detroit News.

Content Affinity Composition Index
Detroit News 21.54% 21.72x
Recreational Motor Sport Enthusiasts 0.70% 9.60x
Michigan Cluster 22.39% 9.17x
Indiana Finance & Business Cluster 3.20% 6.92x
Quebec Real Estate 0.13% 4.82x
Assorted Topics (Freebies, Gardens, Jewelry) 0.64% 4.19x
Bathrooms & Plumbing 0.34% 3.90x
Indiana News & Business Cluster 5.33% 3.65x
Chain Restaurants 1.07% 3.34x
Watches & Jewelry 0.13% 3.31x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Content Affinity attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belle Tire audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male