Dstillery Audiences

BELLE TIRE

Audience Size: 70.7 Thousand Devices

Explore the Belle Tire Audience

Below you'll find more information about the Belle Tire audience, broken down in different categories based on their digital and physical behaviors. These are 70.7 thousand unique devices whose actions qualify for the Belle Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Belle Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belle Tire audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 36.80% 11.02x
Online Payroll Services Users 19.91% 9.38x
Detroit Trip Planners 18.61% 8.97x
Detroit Tigers Fans 19.91% 7.65x
Midwestern Voters 20.13% 7.33x
Country Music Festivals Enthusiasts 19.05% 5.93x
Detroit Pistons Fans 13.85% 5.91x
Detroit Lions Fans 13.85% 5.38x
Detroit Red Wings Fans 10.82% 4.68x
Michigan Wolverines Fans 9.74% 4.14x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Interest attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belle Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belle Tire audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 1.34% 17.48x
Hugo Boss 4.72% 13.77x
Express Outlets 1.32% 10.77x
Hollister 5.34% 9.00x
White House Black Market 7.18% 8.63x
Maurices 2.09% 8.36x
Carhartt 49.19% 8.04x
Eddie Bauer 2.23% 7.04x
Ann Taylor 1.40% 6.84x
LOFT 5.75% 6.50x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Location attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belle Tire audience is Detroit News.

Content Affinity Composition Index
Detroit News 27.06% 12.85x
Michigan Cluster 38.53% 8.81x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.65% 4.94x
Quebec Real Estate 0.13% 4.82x
Grilling 0.43% 3.95x
Bathrooms & Plumbing 0.34% 3.90x
Indiana Finance & Business Cluster 4.33% 3.89x
Accounting 0.43% 3.74x
Startup Investment 0.43% 3.66x
Amateur Radios 0.43% 3.44x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Content Affinity attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belle Tire audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female