Dstillery Audiences

BELLE TIRE

Audience Size: 96.5 Thousand Devices

Explore the Belle Tire Audience

Below you'll find more information about the Belle Tire audience, broken down in different categories based on their digital and physical behaviors. These are 96.5 thousand unique devices whose actions qualify for the Belle Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Belle Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belle Tire audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 14.37% 9.24x
Michigan County and Local Fair Visitors 27.14% 9.13x
Midwestern Voters 18.09% 8.56x
Online Payroll Services Users 14.37% 7.90x
Detroit Pistons Fans 11.52% 6.23x
Detroit Tigers Fans 11.40% 5.49x
Detroit Lions Fans 10.16% 4.64x
Detroit Red Wings Fans 7.56% 4.40x
Michigan Wolverines Fans 7.68% 4.06x
Country Music Festivals Enthusiasts 12.02% 4.01x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Interest attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belle Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belle Tire audience is Hugo Boss.

Location Composition Index
Hugo Boss 4.60% 9.20x
Charlotte Russe 1.09% 6.45x
Ann Taylor 1.86% 5.19x
The North Face 1.54% 4.41x
Intermix 0.30% 4.39x
Express Outlets 1.60% 4.24x
Hollister 5.85% 4.06x
White House Black Market 8.03% 3.77x
LOFT 7.15% 3.72x
Kate Spade 2.24% 3.35x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Location attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belle Tire audience is Detroit News.

Content Affinity Composition Index
Detroit News 17.97% 16.58x
Michigan Cluster 22.80% 9.07x
Indiana Finance & Business Cluster 2.73% 5.15x
Quebec Real Estate 0.13% 4.82x
Bathrooms & Plumbing 0.34% 3.90x
Watches & Jewelry 0.13% 3.31x
Indiana News & Business Cluster 3.97% 3.23x
Online Ticket Buyers 0.25% 3.21x
Crossword & Puzzle Players 0.25% 3.09x
Central & Northwest Ohio Cluster 3.72% 2.84x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Content Affinity attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belle Tire audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male