Dstillery Audiences

BELLE TIRE

Audience Size: 147.3 Thousand Devices

Explore the Belle Tire Audience

Below you'll find more information about the Belle Tire audience, broken down in different categories based on their digital and physical behaviors. These are 147.3 thousand unique devices whose actions qualify for the Belle Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Belle Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belle Tire audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 20.89% 9.87x
Detroit Trip Planners 14.51% 8.04x
Detroit Pistons Fans 13.59% 6.69x
Online Payroll Services Users 11.50% 6.16x
Detroit Tigers Fans 13.14% 6.15x
Country Music Festivals Enthusiasts 15.05% 5.50x
Detroit Lions Fans 11.41% 5.26x
Michigan Wolverines Fans 11.13% 5.13x
Detroit Red Wings Fans 9.40% 4.77x
Snow Removal Researchers 5.47% 2.89x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Interest attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belle Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belle Tire audience is Carhartt.

Location Composition Index
Carhartt 21.00% 10.01x
Express Outlets 1.69% 7.76x
Eddie Bauer 3.76% 6.95x
Hugo Boss 4.19% 6.00x
Talbots 4.47% 5.53x
Dressbarn 5.25% 5.51x
Hollister 5.07% 5.36x
Buckle 6.11% 5.30x
White House Black Market 7.22% 5.26x
Journeys 7.47% 5.19x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Location attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belle Tire audience is Detroit News.

Content Affinity Composition Index
Detroit News 20.80% 18.59x
Michigan Cluster 26.28% 11.52x
Indiana Finance & Business Cluster 4.11% 7.20x
College Sports 0.64% 5.88x
Canadian Auto 0.27% 5.81x
Bowling 0.46% 5.47x
Quebec Real Estate 0.13% 4.82x
Indiana News & Business Cluster 6.30% 4.36x
Motorcycle Racing Researchers 0.21% 4.07x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.18% 3.95x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Content Affinity attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belle Tire audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female