Dstillery Audiences

BELLE TIRE

Audience Size: 148.1 Thousand Devices

Explore the Belle Tire Audience

Below you'll find more information about the Belle Tire audience, broken down in different categories based on their digital and physical behaviors. These are 148.1 thousand unique devices whose actions qualify for the Belle Tire audience.

Dstillery Crafted Audiences

INTERESTS

The Belle Tire audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Belle Tire audience is Midwestern Voters.

Interest Composition Index
Midwestern Voters 17.08% 8.33x
Detroit Trip Planners 12.40% 5.94x
Detroit Tigers Fans 10.10% 4.94x
Detroit Pistons Fans 9.55% 4.80x
Country Music Festivals Enthusiasts 11.94% 4.67x
Online Payroll Services Users 10.19% 4.37x
Detroit Lions Fans 9.00% 4.23x
Michigan Wolverines Fans 8.17% 4.00x
Detroit Red Wings Fans 7.07% 3.68x
Ford Vehicle Shoppers 5.51% 3.00x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Interest attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Belle Tire audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Belle Tire audience is Carhartt.

Location Composition Index
Carhartt 33.28% 9.11x
Express Outlets 1.91% 8.24x
Hugo Boss 5.67% 7.64x
Eddie Bauer 4.25% 7.51x
Hollister 6.92% 6.46x
White House Black Market 8.93% 6.28x
Talbots 4.91% 6.20x
Charlotte Russe 4.17% 6.02x
Dressbarn 5.45% 5.82x
Journeys 9.93% 5.52x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Location attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Belle Tire audience is Detroit News.

Content Affinity Composition Index
Detroit News 16.44% 16.67x
Michigan Cluster 22.50% 10.35x
College Sports 0.64% 6.71x
Indiana Finance & Business Cluster 2.75% 5.73x
Indiana News & Business Cluster 6.52% 5.09x
Quebec Real Estate 0.13% 4.82x
Insurance Cluster 0.46% 4.05x
Telescopes 0.18% 3.98x
Bird Watching 0.18% 3.88x
Motorcycle Racing Researchers 0.18% 3.85x
Composition Percentage: The overlap percentage between the Belle Tire audience and the Content Affinity attribute.
Index: A comparison of the Belle Tire audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Belle Tire audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male