Dstillery Audiences

BEN & JERRY

Audience Size: 70 Thousand Devices

Explore the Ben & Jerry Audience

Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 70 thousand unique devices whose actions qualify for the Ben & Jerry audience.

Dstillery Crafted Audiences

INTERESTS

The Ben & Jerry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ben & Jerry audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 3.01% 3.34x
Vermont Trip Planners 2.55% 2.15x
Summer Festivals and Fairs Visitors 2.88% 2.08x
New England Patriots Fans 2.19% 1.84x
New York Trip Planners 2.55% 1.82x
Boston Trip Planners 1.52% 1.78x
Boston Bruins Fans 1.67% 1.65x
Preppy Clothing Shoppers 2.18% 1.64x
Real Estate Decision Makers 4.03% 1.62x
Broadway Fans 1.68% 1.61x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ben & Jerry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Gymboree.

Location Composition Index
Gymboree 1.99% 8.30x
Banana Republic 2.87% 7.47x
Brooks Brothers 2.47% 6.89x
J. Crew 2.11% 6.63x
REI 2.55% 5.81x
Carhartt 1.15% 4.40x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ben & Jerry audience is Connecticut News.

Content Affinity Composition Index
Connecticut News 3.79% 4.23x
Rhode Island Cluster 0.52% 3.43x
Vermont Cluster 0.40% 2.95x
Online Games 0.30% 2.92x
Latin American News 0.29% 2.47x
New York City Education & News Cluster 1.07% 2.44x
Feminism 0.12% 2.35x
Boston Cluster 3.88% 2.35x
New Hampshire News 0.48% 2.30x
Mobile Industry Information 0.15% 2.28x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.