Explore the Ben & Jerry Audience
Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Ben & Jerry audience.
INTERESTS
The Ben & Jerry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ben & Jerry audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.47% | 2.16x |
| Ballet Enthusiasts | 3.26% | 2.04x |
| Online Grocery Shoppers | 3.26% | 2.02x |
| New York Trip Planners | 3.59% | 1.97x |
| UConn Huskies Fans | 1.92% | 1.91x |
| Cape Cod News Readers | 2.12% | 1.90x |
| Broadway Fans | 2.54% | 1.89x |
| Real Estate Decision Makers | 2.83% | 1.88x |
| Vermont Trip Planners | 2.78% | 1.87x |
| Boston Trip Planners | 2.02% | 1.87x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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APPAREL RETAILERS
The Ben & Jerry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 34.87% | 48.52x |
| Anthropologie | 35.99% | 34.40x |
| Supreme | 0.66% | 18.06x |
| Intermix | 2.15% | 16.89x |
| LL Bean | 1.13% | 14.60x |
| Everlane | 0.22% | 13.97x |
| Levi Strauss | 1.97% | 12.25x |
| Banana Republic | 8.49% | 11.70x |
| Calvin Klein | 1.44% | 11.47x |
| Zara | 4.32% | 11.15x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ben & Jerry audience is London Tourism & Events.
| Content Affinity | Composition | Index |
| London Tourism & Events | 0.07% | 3.71x |
| Home Printing | 0.07% | 3.00x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.07% | 2.93x |
| New York City Education & News Cluster | 1.42% | 2.79x |
| Quebec Vacation Research Cluster | 0.03% | 2.63x |
| Virginia Athletics | 0.10% | 2.59x |
| Philanthropy - Nonprofits | 0.13% | 2.55x |
| Greece Cluster | 0.04% | 2.54x |
| NYC Tourist Attractions | 1.96% | 2.52x |
| New York City Real Estate Research Cluster | 1.22% | 2.38x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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DEMOGRAPHICS
The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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