Dstillery Audiences

BEN & JERRY

Audience Size: 967.7 Thousand Devices

Explore the Ben & Jerry Audience

Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 967.7 thousand unique devices whose actions qualify for the Ben & Jerry audience.

Dstillery Crafted Audiences

INTERESTS

The Ben & Jerry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ben & Jerry audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.10% 2.25x
Seattle Trip Planners 5.82% 2.16x
Canada Trip Planners 3.04% 2.13x
Western Canada Skiers and Snowboarders 2.94% 2.12x
Cape Cod News Readers 3.46% 2.10x
New York Trip Planners 4.01% 2.04x
Ballet Enthusiasts 3.92% 2.01x
Vermont Trip Planners 3.48% 2.01x
Major Airline Customers 3.66% 1.98x
Luxury Boutique Hotel Researchers 3.45% 1.97x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ben & Jerry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Topshop.

Location Composition Index
Topshop 1.58% 18.34x
Intermix 2.91% 17.78x
Joe's Jeans 0.82% 17.11x
Calvin Klein 1.40% 16.47x
Supreme 0.36% 15.80x
LL Bean 1.97% 15.37x
Ralph Lauren 4.30% 14.39x
Everlane 0.34% 14.17x
Saint Laurent Paris 2.29% 13.89x
Zara 6.57% 13.82x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ben & Jerry audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.07% 4.64x
Greece Cluster 0.05% 3.84x
Franchising 0.05% 3.59x
Los Angeles Cluster 0.05% 3.22x
Canada Tax and Finance Research Cluster 0.04% 3.19x
Franco-African Cluster 0.04% 3.13x
Pacific Northwest Sports & News Cluster 1.35% 3.06x
European Museums, Restaurants & Events 0.32% 2.93x
NYC Tourist Attractions 1.51% 2.90x
Canadian Lifestyle 0.04% 2.90x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male