Explore the Ben & Jerry Audience
Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Ben & Jerry audience.
INTERESTS
The Ben & Jerry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ben & Jerry audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.02% | 3.86x |
| Cape Cod News Readers | 3.52% | 1.96x |
| New England Patriots Fans | 3.17% | 1.74x |
| Ballet Enthusiasts | 3.54% | 1.73x |
| New York City Events Researchers | 3.54% | 1.71x |
| UConn Huskies Fans | 2.64% | 1.68x |
| New York Rangers Fans | 2.69% | 1.66x |
| New York Trip Planners | 3.99% | 1.66x |
| Online Grocery Shoppers | 3.86% | 1.63x |
| Boston Bruins Fans | 2.56% | 1.63x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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APPAREL RETAILERS
The Ben & Jerry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Intermix.
| Location | Composition | Index |
| Intermix | 2.68% | 17.77x |
| LL Bean | 1.62% | 16.95x |
| Topshop | 0.92% | 15.56x |
| Calvin Klein | 1.32% | 13.66x |
| Tommy Bahama | 5.73% | 13.26x |
| Zara | 5.23% | 12.68x |
| Ann Taylor | 4.86% | 12.55x |
| Everlane | 0.23% | 12.33x |
| Saint Laurent Paris | 1.71% | 12.18x |
| Ralph Lauren | 2.67% | 11.92x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ben & Jerry audience is Barcode Site & App Users.
| Content Affinity | Composition | Index |
| Barcode Site & App Users | 0.02% | 5.15x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 4.99x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 4.43x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 4.37x |
| Drawing & Animation | 0.04% | 3.40x |
| Online Games | 0.57% | 3.36x |
| Content Streamers & Downloaders | 0.02% | 3.19x |
| French Education | 0.03% | 3.12x |
| Canada Online Shopping Cluster | 0.04% | 2.88x |
| France Online Music & Quiz Content Cluster | 0.05% | 2.72x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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DEMOGRAPHICS
The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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