Explore the Ben & Jerry Audience
Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 77.1 thousand unique devices whose actions qualify for the Ben & Jerry audience.
INTERESTS
The Ben & Jerry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ben & Jerry audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.18% | 5.61x |
| School Closings Updates Readers | 4.51% | 5.09x |
| Ballet Enthusiasts | 4.38% | 2.92x |
| New York City Events Researchers | 3.85% | 2.88x |
| Telemedicine Content Readers | 2.25% | 2.84x |
| Real Estate Decision Makers | 4.77% | 2.82x |
| Post COVID-19 Restaurant Reopening Researchers | 2.25% | 2.78x |
| Canada Trip Planners | 3.85% | 2.70x |
| Online Grocery Shoppers | 4.77% | 2.69x |
| Cape Cod News Readers | 4.91% | 2.67x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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APPAREL RETAILERS
The Ben & Jerry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ben & Jerry audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.23% | 29.33x |
| Calvin Klein | 0.28% | 26.89x |
| Patagonia | 1.40% | 25.63x |
| Intermix | 0.47% | 24.06x |
| Saint Laurent Paris | 0.27% | 20.75x |
| Lorna Jane | 0.39% | 20.02x |
| Tommy Bahama | 2.31% | 19.51x |
| Free People | 2.44% | 18.90x |
| Madewell | 2.01% | 18.40x |
| Bonobos | 0.95% | 18.02x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ben & Jerry audience is Furniture & Home Improvement.
| Content Affinity | Composition | Index |
| Furniture & Home Improvement | 0.80% | 5.45x |
| Business News & Information Readers | 0.53% | 4.74x |
| Tennis, Golf & Boxing | 1.06% | 4.55x |
| Hudson Valley New York Media | 2.39% | 4.22x |
| Vermont Cluster | 0.66% | 3.93x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.25% | 3.77x |
| Canadian Lifestyle | 0.07% | 3.76x |
| Corporate Employment Pages | 0.27% | 3.72x |
| Numerology & Astrology | 0.53% | 3.65x |
| Dental Health | 0.38% | 3.63x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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DEMOGRAPHICS
The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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