Dstillery Audiences

BEN & JERRY

Audience Size: 1.4 Million Devices

Explore the Ben & Jerry Audience

Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Ben & Jerry audience.

Dstillery Crafted Audiences

INTERESTS

The Ben & Jerry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ben & Jerry audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.47% 2.16x
Ballet Enthusiasts 3.26% 2.04x
Online Grocery Shoppers 3.26% 2.02x
New York Trip Planners 3.59% 1.97x
UConn Huskies Fans 1.92% 1.91x
Cape Cod News Readers 2.12% 1.90x
Broadway Fans 2.54% 1.89x
Real Estate Decision Makers 2.83% 1.88x
Vermont Trip Planners 2.78% 1.87x
Boston Trip Planners 2.02% 1.87x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ben & Jerry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Ann Taylor.

Location Composition Index
Ann Taylor 34.87% 48.52x
Anthropologie 35.99% 34.40x
Supreme 0.66% 18.06x
Intermix 2.15% 16.89x
LL Bean 1.13% 14.60x
Everlane 0.22% 13.97x
Levi Strauss 1.97% 12.25x
Banana Republic 8.49% 11.70x
Calvin Klein 1.44% 11.47x
Zara 4.32% 11.15x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ben & Jerry audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.07% 3.71x
Home Printing 0.07% 3.00x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.07% 2.93x
New York City Education & News Cluster 1.42% 2.79x
Quebec Vacation Research Cluster 0.03% 2.63x
Virginia Athletics 0.10% 2.59x
Philanthropy - Nonprofits 0.13% 2.55x
Greece Cluster 0.04% 2.54x
NYC Tourist Attractions 1.96% 2.52x
New York City Real Estate Research Cluster 1.22% 2.38x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male