Explore the Ben & Jerry Audience
Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 44.3 thousand unique devices whose actions qualify for the Ben & Jerry audience.
INTERESTS
The Ben & Jerry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ben & Jerry audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.18% | 5.61x |
| School Closings Updates Readers | 2.95% | 3.93x |
| Social Distancing Content Readers | 3.80% | 3.62x |
| Work Visa Researchers | 4.22% | 3.22x |
| Los Angeles Trip Planners | 5.91% | 3.13x |
| Grateful Dead Fans | 6.33% | 3.08x |
| Vermont Trip Planners | 5.06% | 2.91x |
| Indian Food Enthusiasts | 3.80% | 2.88x |
| Online Test Prep Resource Readers | 5.06% | 2.88x |
| College Aspirants | 5.06% | 2.86x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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APPAREL RETAILERS
The Ben & Jerry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.55% | 23.55x |
| Calvin Klein | 0.45% | 23.18x |
| Intermix | 0.49% | 21.63x |
| Patagonia | 1.21% | 21.59x |
| LL Bean | 1.49% | 20.51x |
| Free People | 3.17% | 18.98x |
| American Apparel | 2.25% | 18.51x |
| Urban Outfitters | 3.87% | 18.22x |
| The North Face | 2.06% | 15.36x |
| Saint Laurent Paris | 0.32% | 15.02x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ben & Jerry audience is Sewing, Embroidery & Fabrics.
| Content Affinity | Composition | Index |
| Sewing, Embroidery & Fabrics | 1.69% | 7.34x |
| Data Analysis & Scripting | 1.29% | 6.57x |
| New Hampshire News | 2.11% | 6.30x |
| Maine Cluster | 2.53% | 4.83x |
| Hudson Valley New York Media | 1.69% | 4.23x |
| Sports - Climbing, Non-traditional | 1.27% | 3.77x |
| Canadian Lifestyle | 0.07% | 3.76x |
| Parenting & Children's Activities | 0.22% | 3.63x |
| New York City Family & Activity Cluster | 2.95% | 3.48x |
| Local Events & Travel Guide | 1.69% | 3.47x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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DEMOGRAPHICS
The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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