Explore the Ben & Jerry Audience
Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Ben & Jerry audience.
INTERESTS
The Ben & Jerry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ben & Jerry audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.02% | 3.86x |
| New York City Events Researchers | 4.09% | 1.74x |
| Cape Cod News Readers | 3.45% | 1.71x |
| Ballet Enthusiasts | 4.03% | 1.66x |
| North East State Fair Visitors | 3.82% | 1.63x |
| New York Trip Planners | 4.07% | 1.61x |
| Los Angeles Mass Transit Commuters | 3.99% | 1.58x |
| Vermont Trip Planners | 3.32% | 1.54x |
| Online Grocery Shoppers | 3.85% | 1.52x |
| Major Airline Customers | 3.55% | 1.52x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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APPAREL RETAILERS
The Ben & Jerry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Intermix.
| Location | Composition | Index |
| Intermix | 2.91% | 18.16x |
| Topshop | 1.40% | 16.75x |
| LL Bean | 1.81% | 15.86x |
| Calvin Klein | 1.30% | 15.17x |
| Supreme | 0.38% | 14.63x |
| Ralph Lauren | 3.70% | 14.35x |
| Tommy Bahama | 7.12% | 13.76x |
| Joe's Jeans | 0.77% | 13.49x |
| Zara | 5.82% | 13.41x |
| Everlane | 0.29% | 13.29x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ben & Jerry audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).
| Content Affinity | Composition | Index |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.03% | 5.24x |
| South Carolina Travel | 0.04% | 4.38x |
| Greece Cluster | 0.04% | 3.51x |
| Content Streamers & Downloaders | 0.02% | 3.19x |
| French Education | 0.03% | 3.12x |
| Romanian News | 0.03% | 2.86x |
| Robotics | 0.17% | 2.64x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.07% | 2.51x |
| Higher-End Fashion Brands | 0.11% | 2.38x |
| New Hampshire News | 0.76% | 2.37x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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DEMOGRAPHICS
The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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