Dstillery Audiences

BEN & JERRY

Audience Size: 42.1 Thousand Devices

Explore the Ben & Jerry Audience

Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 42.1 thousand unique devices whose actions qualify for the Ben & Jerry audience.

Dstillery Crafted Audiences

INTERESTS

The Ben & Jerry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ben & Jerry audience is Asheville Trip Planners.

Interest Composition Index
Asheville Trip Planners 4.52% 5.70x
Sprint Customers 0.18% 5.61x
Airbnb Researchers 1.04% 3.05x
Cape Cod News Readers 1.91% 2.90x
Smoky Mountains Trip Planners 4.00% 2.86x
Gas Discount Researchers 0.51% 2.40x
Coders & Developers 3.30% 2.33x
Ski Enthusiasts 2.78% 2.28x
Luxury Second Home Owners 0.52% 2.18x
Golden Retriever Content Readers 0.70% 2.14x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ben & Jerry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 12.46% 35.45x
Intermix 0.60% 30.48x
Tommy Bahama 2.39% 20.93x
The North Face 1.15% 19.26x
Free People 1.63% 18.57x
REI 1.46% 17.22x
Ralph Lauren 1.13% 16.09x
Gap 2.99% 15.32x
Anthropologie 2.76% 14.59x
Calvin Klein 0.42% 14.57x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ben & Jerry audience is North Carolina.

Content Affinity Composition Index
North Carolina 4.52% 6.90x
New Hampshire News 1.03% 6.15x
Crossword & Puzzle Players 0.52% 4.86x
Private Aviation 0.35% 3.60x
Graphic Design 0.87% 3.39x
Collectibles - Coins & Sports Cards 0.20% 3.31x
North Carolina News 2.43% 3.28x
San Diego Cluster 0.70% 3.21x
Space & National Security 0.42% 2.93x
Broadway Information 0.35% 2.83x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male