Dstillery Audiences

BEN & JERRY

Audience Size: 77.1 Thousand Devices

Explore the Ben & Jerry Audience

Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 77.1 thousand unique devices whose actions qualify for the Ben & Jerry audience.

Dstillery Crafted Audiences

INTERESTS

The Ben & Jerry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ben & Jerry audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.18% 5.61x
School Closings Updates Readers 4.51% 5.09x
Ballet Enthusiasts 4.38% 2.92x
New York City Events Researchers 3.85% 2.88x
Telemedicine Content Readers 2.25% 2.84x
Real Estate Decision Makers 4.77% 2.82x
Post COVID-19 Restaurant Reopening Researchers 2.25% 2.78x
Canada Trip Planners 3.85% 2.70x
Online Grocery Shoppers 4.77% 2.69x
Cape Cod News Readers 4.91% 2.67x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ben & Jerry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ben & Jerry audience is LL Bean.

Location Composition Index
LL Bean 1.23% 29.33x
Calvin Klein 0.28% 26.89x
Patagonia 1.40% 25.63x
Intermix 0.47% 24.06x
Saint Laurent Paris 0.27% 20.75x
Lorna Jane 0.39% 20.02x
Tommy Bahama 2.31% 19.51x
Free People 2.44% 18.90x
Madewell 2.01% 18.40x
Bonobos 0.95% 18.02x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ben & Jerry audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 0.80% 5.45x
Business News & Information Readers 0.53% 4.74x
Tennis, Golf & Boxing 1.06% 4.55x
Hudson Valley New York Media 2.39% 4.22x
Vermont Cluster 0.66% 3.93x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.25% 3.77x
Canadian Lifestyle 0.07% 3.76x
Corporate Employment Pages 0.27% 3.72x
Numerology & Astrology 0.53% 3.65x
Dental Health 0.38% 3.63x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male