Dstillery Audiences

BEN & JERRY

Audience Size: 131 Thousand Devices

Explore the Ben & Jerry Audience

Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 131 thousand unique devices whose actions qualify for the Ben & Jerry audience.

Dstillery Crafted Audiences

INTERESTS

The Ben & Jerry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ben & Jerry audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.18% 5.61x
School Closings Updates Readers 3.39% 3.91x
Cape Cod News Readers 5.08% 2.88x
North East State Fair Visitors 6.64% 2.76x
Major Airline Customers 5.37% 2.70x
New England Patriots Fans 5.79% 2.69x
Vermont Trip Planners 5.08% 2.63x
UConn Huskies Fans 4.10% 2.46x
Boston Trip Planners 3.11% 2.44x
Movie Ticket Buyers 4.66% 2.43x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ben & Jerry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.34% 29.06x
LL Bean 1.15% 29.00x
Intermix 0.31% 22.56x
Patagonia 0.82% 21.93x
Urban Outfitters 3.02% 19.56x
Uniqlo 0.78% 19.35x
Free People 1.87% 16.58x
American Apparel 1.26% 15.58x
Bonobos 0.67% 15.17x
Tommy Bahama 1.47% 14.82x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ben & Jerry audience is Music Production.

Content Affinity Composition Index
Music Production 0.56% 6.60x
New Hampshire News 1.27% 4.22x
New York City Education & News Cluster 0.42% 3.90x
Pacific Northwest Sports & News Cluster 1.27% 3.74x
Parenting & Children's Activities 0.22% 3.63x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 0.85% 3.51x
Pet Forums 0.42% 3.42x
College Planning 1.55% 3.29x
Hudson Valley New York Media 1.13% 3.28x
Maine Cluster 1.55% 3.13x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male