Dstillery Audiences

BEN & JERRY

Audience Size: 1.4 Million Devices

Explore the Ben & Jerry Audience

Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Ben & Jerry audience.

Dstillery Crafted Audiences

INTERESTS

The Ben & Jerry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ben & Jerry audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 1.70% 2.01x
New York City Events Researchers 2.43% 1.97x
Ballet Enthusiasts 2.42% 1.89x
New York Rangers Fans 1.73% 1.85x
New York Trip Planners 2.76% 1.84x
North Carolina Football Fans 2.21% 1.82x
Broadway Fans 1.98% 1.77x
Media Buying Professionals 1.59% 1.74x
New York Mets Fans 1.61% 1.68x
Luxury Retail Researchers 2.03% 1.67x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ben & Jerry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Ann Taylor.

Location Composition Index
Ann Taylor 42.16% 57.63x
Anthropologie 42.66% 43.84x
Supreme 0.60% 20.69x
Intermix 1.70% 16.59x
LL Bean 0.95% 16.04x
Everlane 0.17% 14.62x
Levi Strauss 1.84% 13.76x
Banana Republic 7.94% 13.50x
Hugo Boss 4.01% 12.01x
Armani 3.58% 11.62x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ben & Jerry audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.52% 2.44x
Connecticut News 2.17% 1.89x
Georgia Cluster 2.86% 1.71x
Boston Cluster 3.08% 1.65x
New Jersey News Cluster 2.03% 1.61x
Small Business Resources 3.04% 1.35x
Music Magazines 2.82% 1.27x
Discount Travel 9.65% 1.26x
Apple Blogs & Hacks 1.52% 1.26x
News Cluster 2.30% 1.24x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male