Explore the Ben & Jerry Audience
Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 967.7 thousand unique devices whose actions qualify for the Ben & Jerry audience.
INTERESTS
The Ben & Jerry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ben & Jerry audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.10% | 2.25x |
| Seattle Trip Planners | 5.82% | 2.16x |
| Canada Trip Planners | 3.04% | 2.13x |
| Western Canada Skiers and Snowboarders | 2.94% | 2.12x |
| Cape Cod News Readers | 3.46% | 2.10x |
| New York Trip Planners | 4.01% | 2.04x |
| Ballet Enthusiasts | 3.92% | 2.01x |
| Vermont Trip Planners | 3.48% | 2.01x |
| Major Airline Customers | 3.66% | 1.98x |
| Luxury Boutique Hotel Researchers | 3.45% | 1.97x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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APPAREL RETAILERS
The Ben & Jerry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.58% | 18.34x |
| Intermix | 2.91% | 17.78x |
| Joe's Jeans | 0.82% | 17.11x |
| Calvin Klein | 1.40% | 16.47x |
| Supreme | 0.36% | 15.80x |
| LL Bean | 1.97% | 15.37x |
| Ralph Lauren | 4.30% | 14.39x |
| Everlane | 0.34% | 14.17x |
| Saint Laurent Paris | 2.29% | 13.89x |
| Zara | 6.57% | 13.82x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ben & Jerry audience is Apartment & Community Real Estate Researchers.
| Content Affinity | Composition | Index |
| Apartment & Community Real Estate Researchers | 0.07% | 4.64x |
| Greece Cluster | 0.05% | 3.84x |
| Franchising | 0.05% | 3.59x |
| Los Angeles Cluster | 0.05% | 3.22x |
| Canada Tax and Finance Research Cluster | 0.04% | 3.19x |
| Franco-African Cluster | 0.04% | 3.13x |
| Pacific Northwest Sports & News Cluster | 1.35% | 3.06x |
| European Museums, Restaurants & Events | 0.32% | 2.93x |
| NYC Tourist Attractions | 1.51% | 2.90x |
| Canadian Lifestyle | 0.04% | 2.90x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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DEMOGRAPHICS
The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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