Dstillery Audiences

BEN & JERRY

Audience Size: 574.9 Thousand Devices

Explore the Ben & Jerry Audience

Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 574.9 thousand unique devices whose actions qualify for the Ben & Jerry audience.

Dstillery Crafted Audiences

INTERESTS

The Ben & Jerry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ben & Jerry audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.18% 5.61x
Restaurant Researchers 4.52% 3.19x
Rock Climbing Enthusiasts 4.77% 3.13x
New York City Events Researchers 3.89% 3.12x
Yogis 4.02% 3.07x
Travel Book Readers 4.27% 3.04x
Real Estate Decision Makers 4.90% 3.04x
Supermarket Shoppers 4.65% 2.95x
Harvard University Fans 4.02% 2.94x
Australia Trip Planners 3.89% 2.93x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ben & Jerry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Topshop.

Location Composition Index
Topshop 1.23% 23.86x
Intermix 2.26% 21.38x
Joe's Jeans 0.61% 20.72x
Everlane 0.32% 19.40x
Calvin Klein 1.25% 18.60x
Kate Spade 8.23% 17.43x
Uniqlo 4.30% 17.40x
Lorna Jane 1.18% 17.16x
LL Bean 1.89% 17.02x
Saint Laurent Paris 2.14% 16.98x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ben & Jerry audience is New England Universities.

Content Affinity Composition Index
New England Universities 1.38% 6.77x
Insurance Cluster 0.50% 6.34x
Natural Diet & Supplement Researchers 0.50% 5.53x
Assorted Topics (Television, Origami, Men's Health) 0.38% 5.19x
Bathrooms & Plumbing 0.38% 5.09x
Winter Sports & Gear 0.38% 4.73x
Liberal Views on Government, Finance, and Economy 0.38% 4.54x
Legal Information Research Cluster 1.13% 4.35x
Book Publishers 0.38% 4.10x
Accounting 0.50% 4.10x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male