Dstillery Audiences

BEN & JERRY

Audience Size: 1 Million Devices

Explore the Ben & Jerry Audience

Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Ben & Jerry audience.

Dstillery Crafted Audiences

INTERESTS

The Ben & Jerry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ben & Jerry audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.02% 3.86x
New York City Events Researchers 4.09% 1.74x
Cape Cod News Readers 3.45% 1.71x
Ballet Enthusiasts 4.03% 1.66x
North East State Fair Visitors 3.82% 1.63x
New York Trip Planners 4.07% 1.61x
Los Angeles Mass Transit Commuters 3.99% 1.58x
Vermont Trip Planners 3.32% 1.54x
Online Grocery Shoppers 3.85% 1.52x
Major Airline Customers 3.55% 1.52x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ben & Jerry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Intermix.

Location Composition Index
Intermix 2.91% 18.16x
Topshop 1.40% 16.75x
LL Bean 1.81% 15.86x
Calvin Klein 1.30% 15.17x
Supreme 0.38% 14.63x
Ralph Lauren 3.70% 14.35x
Tommy Bahama 7.12% 13.76x
Joe's Jeans 0.77% 13.49x
Zara 5.82% 13.41x
Everlane 0.29% 13.29x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ben & Jerry audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 5.24x
South Carolina Travel 0.04% 4.38x
Greece Cluster 0.04% 3.51x
Content Streamers & Downloaders 0.02% 3.19x
French Education 0.03% 3.12x
Romanian News 0.03% 2.86x
Robotics 0.17% 2.64x
Liberal Views on LGBTQ Rights and Pro-Choice 0.07% 2.51x
Higher-End Fashion Brands 0.11% 2.38x
New Hampshire News 0.76% 2.37x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male