Dstillery Audiences

BEN & JERRY

Audience Size: 194.8 Thousand Devices

Explore the Ben & Jerry Audience

Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 194.8 thousand unique devices whose actions qualify for the Ben & Jerry audience.

Dstillery Crafted Audiences

INTERESTS

The Ben & Jerry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ben & Jerry audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.18% 5.61x
Fall/Winter 2021 Fashion Trend Researchers 0.18% 3.69x
Indoor Cycling & Spinning Enthusiasts 1.24% 2.76x
Rock Climbing Enthusiasts 2.75% 2.71x
Caribbean Destination Reopening Researchers 1.77% 2.57x
Western Canada Skiers and Snowboarders 3.28% 2.49x
Executive Travelers 1.06% 2.49x
Snowboard Enthusiasts 2.93% 2.46x
Winter Sports Destination Seekers 1.68% 2.45x
Cape Cod News Readers 2.22% 2.45x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ben & Jerry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ben & Jerry audience is LL Bean.

Location Composition Index
LL Bean 1.72% 8.82x
Patagonia 1.65% 8.58x
Joe's Jeans 0.31% 8.23x
Topshop 0.26% 7.78x
Intermix 0.65% 7.49x
Lorna Jane 1.20% 7.12x
Calvin Klein 0.45% 6.86x
Supreme 0.03% 6.57x
American Apparel 3.17% 6.53x
Free People 4.47% 6.50x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ben & Jerry audience is Online Ticket Buyers.

Content Affinity Composition Index
Online Ticket Buyers 0.35% 6.18x
Caribbean Vacation 0.35% 4.63x
Liberal Media - Political Activism 0.35% 4.39x
Peru Media 0.27% 4.32x
Vegetarian Diet 0.71% 4.19x
Science Education & Resources 0.53% 3.69x
New England & Ivy League Sports 0.18% 3.68x
Legal Information Research Cluster 0.27% 3.65x
Caribbean Cluster 0.27% 3.59x
Tahoe & Reno Tourism 0.35% 3.28x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male