Explore the Ben & Jerry Audience
Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 194.8 thousand unique devices whose actions qualify for the Ben & Jerry audience.
INTERESTS
The Ben & Jerry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ben & Jerry audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.18% | 5.61x |
| Fall/Winter 2021 Fashion Trend Researchers | 0.18% | 3.69x |
| Indoor Cycling & Spinning Enthusiasts | 1.24% | 2.76x |
| Rock Climbing Enthusiasts | 2.75% | 2.71x |
| Caribbean Destination Reopening Researchers | 1.77% | 2.57x |
| Western Canada Skiers and Snowboarders | 3.28% | 2.49x |
| Executive Travelers | 1.06% | 2.49x |
| Snowboard Enthusiasts | 2.93% | 2.46x |
| Winter Sports Destination Seekers | 1.68% | 2.45x |
| Cape Cod News Readers | 2.22% | 2.45x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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APPAREL RETAILERS
The Ben & Jerry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ben & Jerry audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.72% | 8.82x |
| Patagonia | 1.65% | 8.58x |
| Joe's Jeans | 0.31% | 8.23x |
| Topshop | 0.26% | 7.78x |
| Intermix | 0.65% | 7.49x |
| Lorna Jane | 1.20% | 7.12x |
| Calvin Klein | 0.45% | 6.86x |
| Supreme | 0.03% | 6.57x |
| American Apparel | 3.17% | 6.53x |
| Free People | 4.47% | 6.50x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ben & Jerry audience is Online Ticket Buyers.
| Content Affinity | Composition | Index |
| Online Ticket Buyers | 0.35% | 6.18x |
| Caribbean Vacation | 0.35% | 4.63x |
| Liberal Media - Political Activism | 0.35% | 4.39x |
| Peru Media | 0.27% | 4.32x |
| Vegetarian Diet | 0.71% | 4.19x |
| Science Education & Resources | 0.53% | 3.69x |
| New England & Ivy League Sports | 0.18% | 3.68x |
| Legal Information Research Cluster | 0.27% | 3.65x |
| Caribbean Cluster | 0.27% | 3.59x |
| Tahoe & Reno Tourism | 0.35% | 3.28x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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DEMOGRAPHICS
The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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