Explore the Ben & Jerry Audience
Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 85 thousand unique devices whose actions qualify for the Ben & Jerry audience.
INTERESTS
The Ben & Jerry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ben & Jerry audience is Asheville Trip Planners.
| Interest | Composition | Index |
| Asheville Trip Planners | 6.89% | 6.35x |
| Sprint Customers | 0.18% | 5.61x |
| Big Box Store Jewelry Sale Shoppers | 0.31% | 5.22x |
| Home Lending Researchers | 1.86% | 2.28x |
| UNC Tar Heels Fans | 3.83% | 2.14x |
| Modern Art Museum Researchers | 1.86% | 2.07x |
| Masters in Management Researchers | 2.40% | 2.07x |
| Rock Climbing Enthusiasts | 2.08% | 2.04x |
| Apple Fans | 1.31% | 2.03x |
| Shared Work Space Researchers | 2.51% | 2.01x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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APPAREL RETAILERS
The Ben & Jerry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.96% | 40.82x |
| Urban Outfitters | 9.39% | 25.73x |
| Kate Spade | 2.64% | 20.84x |
| Zara | 1.68% | 16.94x |
| Anthropologie | 3.99% | 16.81x |
| Topshop | 0.12% | 15.88x |
| Free People | 1.82% | 14.93x |
| REI | 1.43% | 14.42x |
| LL Bean | 0.65% | 14.39x |
| J. Crew | 4.19% | 13.86x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ben & Jerry audience is North Carolina.
| Content Affinity | Composition | Index |
| North Carolina | 6.34% | 7.75x |
| North Carolina Education | 1.75% | 4.84x |
| North Carolina News | 4.48% | 4.18x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.33% | 3.97x |
| Online Ticket Buyers | 0.20% | 3.96x |
| Medical Diagnostics | 0.14% | 3.95x |
| Fishing | 0.33% | 3.80x |
| Historical Information - Museums & Libraries | 0.10% | 3.38x |
| Collectibles - Coins & Sports Cards | 0.20% | 3.31x |
| NYC Tourist Attractions | 0.44% | 3.21x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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DEMOGRAPHICS
The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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