Explore the Ben & Jerry Audience
Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Ben & Jerry audience.
INTERESTS
The Ben & Jerry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ben & Jerry audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 1.70% | 2.01x |
| New York City Events Researchers | 2.43% | 1.97x |
| Ballet Enthusiasts | 2.42% | 1.89x |
| New York Rangers Fans | 1.73% | 1.85x |
| New York Trip Planners | 2.76% | 1.84x |
| North Carolina Football Fans | 2.21% | 1.82x |
| Broadway Fans | 1.98% | 1.77x |
| Media Buying Professionals | 1.59% | 1.74x |
| New York Mets Fans | 1.61% | 1.68x |
| Luxury Retail Researchers | 2.03% | 1.67x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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APPAREL RETAILERS
The Ben & Jerry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 42.16% | 57.63x |
| Anthropologie | 42.66% | 43.84x |
| Supreme | 0.60% | 20.69x |
| Intermix | 1.70% | 16.59x |
| LL Bean | 0.95% | 16.04x |
| Everlane | 0.17% | 14.62x |
| Levi Strauss | 1.84% | 13.76x |
| Banana Republic | 7.94% | 13.50x |
| Hugo Boss | 4.01% | 12.01x |
| Armani | 3.58% | 11.62x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ben & Jerry audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 1.52% | 2.44x |
| Connecticut News | 2.17% | 1.89x |
| Georgia Cluster | 2.86% | 1.71x |
| Boston Cluster | 3.08% | 1.65x |
| New Jersey News Cluster | 2.03% | 1.61x |
| Small Business Resources | 3.04% | 1.35x |
| Music Magazines | 2.82% | 1.27x |
| Discount Travel | 9.65% | 1.26x |
| Apple Blogs & Hacks | 1.52% | 1.26x |
| News Cluster | 2.30% | 1.24x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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DEMOGRAPHICS
The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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