Dstillery Audiences

BEN & JERRY

Audience Size: 1.1 Million Devices

Explore the Ben & Jerry Audience

Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Ben & Jerry audience.

Dstillery Crafted Audiences

INTERESTS

The Ben & Jerry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ben & Jerry audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.02% 3.86x
Cape Cod News Readers 3.52% 1.96x
New England Patriots Fans 3.17% 1.74x
Ballet Enthusiasts 3.54% 1.73x
New York City Events Researchers 3.54% 1.71x
UConn Huskies Fans 2.64% 1.68x
New York Rangers Fans 2.69% 1.66x
New York Trip Planners 3.99% 1.66x
Online Grocery Shoppers 3.86% 1.63x
Boston Bruins Fans 2.56% 1.63x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ben & Jerry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Intermix.

Location Composition Index
Intermix 2.68% 17.77x
LL Bean 1.62% 16.95x
Topshop 0.92% 15.56x
Calvin Klein 1.32% 13.66x
Tommy Bahama 5.73% 13.26x
Zara 5.23% 12.68x
Ann Taylor 4.86% 12.55x
Everlane 0.23% 12.33x
Saint Laurent Paris 1.71% 12.18x
Ralph Lauren 2.67% 11.92x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ben & Jerry audience is Barcode Site & App Users.

Content Affinity Composition Index
Barcode Site & App Users 0.02% 5.15x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 4.99x
Quebec Hunting & Outdoors Cluster 0.01% 4.43x
Canadian Construction & Renovation Research Cluster 0.02% 4.37x
Drawing & Animation 0.04% 3.40x
Online Games 0.57% 3.36x
Content Streamers & Downloaders 0.02% 3.19x
French Education 0.03% 3.12x
Canada Online Shopping Cluster 0.04% 2.88x
France Online Music & Quiz Content Cluster 0.05% 2.72x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male