
Explore the Ben & Jerry Audience
Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 42.1 thousand unique devices whose actions qualify for the Ben & Jerry audience.

INTERESTS
The Ben & Jerry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ben & Jerry audience is Asheville Trip Planners.
Interest | Composition | Index |
Asheville Trip Planners | 4.52% | 5.70x |
Sprint Customers | 0.18% | 5.61x |
Airbnb Researchers | 1.04% | 3.05x |
Cape Cod News Readers | 1.91% | 2.90x |
Smoky Mountains Trip Planners | 4.00% | 2.86x |
Gas Discount Researchers | 0.51% | 2.40x |
Coders & Developers | 3.30% | 2.33x |
Ski Enthusiasts | 2.78% | 2.28x |
Luxury Second Home Owners | 0.52% | 2.18x |
Golden Retriever Content Readers | 0.70% | 2.14x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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APPAREL RETAILERS
The Ben & Jerry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Urban Outfitters.
Location | Composition | Index |
Urban Outfitters | 12.46% | 35.45x |
Intermix | 0.60% | 30.48x |
Tommy Bahama | 2.39% | 20.93x |
The North Face | 1.15% | 19.26x |
Free People | 1.63% | 18.57x |
REI | 1.46% | 17.22x |
Ralph Lauren | 1.13% | 16.09x |
Gap | 2.99% | 15.32x |
Anthropologie | 2.76% | 14.59x |
Calvin Klein | 0.42% | 14.57x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ben & Jerry audience is North Carolina.
Content Affinity | Composition | Index |
North Carolina | 4.52% | 6.90x |
New Hampshire News | 1.03% | 6.15x |
Crossword & Puzzle Players | 0.52% | 4.86x |
Private Aviation | 0.35% | 3.60x |
Graphic Design | 0.87% | 3.39x |
Collectibles - Coins & Sports Cards | 0.20% | 3.31x |
North Carolina News | 2.43% | 3.28x |
San Diego Cluster | 0.70% | 3.21x |
Space & National Security | 0.42% | 2.93x |
Broadway Information | 0.35% | 2.83x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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DEMOGRAPHICS
The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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