Dstillery Audiences

BEN & JERRY

Audience Size: 44.3 Thousand Devices

Explore the Ben & Jerry Audience

Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 44.3 thousand unique devices whose actions qualify for the Ben & Jerry audience.

Dstillery Crafted Audiences

INTERESTS

The Ben & Jerry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ben & Jerry audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.18% 5.61x
School Closings Updates Readers 2.95% 3.93x
Social Distancing Content Readers 3.80% 3.62x
Work Visa Researchers 4.22% 3.22x
Los Angeles Trip Planners 5.91% 3.13x
Grateful Dead Fans 6.33% 3.08x
Vermont Trip Planners 5.06% 2.91x
Indian Food Enthusiasts 3.80% 2.88x
Online Test Prep Resource Readers 5.06% 2.88x
College Aspirants 5.06% 2.86x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ben & Jerry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.55% 23.55x
Calvin Klein 0.45% 23.18x
Intermix 0.49% 21.63x
Patagonia 1.21% 21.59x
LL Bean 1.49% 20.51x
Free People 3.17% 18.98x
American Apparel 2.25% 18.51x
Urban Outfitters 3.87% 18.22x
The North Face 2.06% 15.36x
Saint Laurent Paris 0.32% 15.02x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ben & Jerry audience is Sewing, Embroidery & Fabrics.

Content Affinity Composition Index
Sewing, Embroidery & Fabrics 1.69% 7.34x
Data Analysis & Scripting 1.29% 6.57x
New Hampshire News 2.11% 6.30x
Maine Cluster 2.53% 4.83x
Hudson Valley New York Media 1.69% 4.23x
Sports - Climbing, Non-traditional 1.27% 3.77x
Canadian Lifestyle 0.07% 3.76x
Parenting & Children's Activities 0.22% 3.63x
New York City Family & Activity Cluster 2.95% 3.48x
Local Events & Travel Guide 1.69% 3.47x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female