Explore the Ben & Jerry Audience
Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 778.9 thousand unique devices whose actions qualify for the Ben & Jerry audience.
INTERESTS
The Ben & Jerry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ben & Jerry audience is Western Canada Skiers and Snowboarders.
| Interest | Composition | Index |
| Western Canada Skiers and Snowboarders | 3.04% | 2.24x |
| North East State Fair Visitors | 4.32% | 1.99x |
| Rowing Enthusiasts | 3.90% | 1.99x |
| Canada Trip Planners | 2.63% | 1.98x |
| New York City Events Researchers | 3.64% | 1.98x |
| Shared Work Space Researchers | 3.07% | 1.95x |
| Major Airline Customers | 3.66% | 1.91x |
| Ballet Enthusiasts | 3.73% | 1.87x |
| Real Estate Decision Makers | 3.18% | 1.85x |
| Opera Enthusiasts | 2.85% | 1.83x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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APPAREL RETAILERS
The Ben & Jerry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.51% | 21.31x |
| Intermix | 2.64% | 19.46x |
| Joe's Jeans | 0.76% | 18.59x |
| Everlane | 0.38% | 17.49x |
| Calvin Klein | 1.43% | 17.36x |
| Kate Spade | 8.64% | 15.56x |
| LL Bean | 1.98% | 15.52x |
| Supreme | 0.33% | 15.47x |
| Lorna Jane | 1.39% | 15.36x |
| Uniqlo | 4.62% | 15.25x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ben & Jerry audience is French Canadian Cluster.
| Content Affinity | Composition | Index |
| French Canadian Cluster | 0.11% | 3.72x |
| Human Resources & Employee Management | 0.11% | 3.67x |
| French News & Gossip Cluster | 0.11% | 3.64x |
| Visa & Immigration | 0.11% | 3.47x |
| France Online Music & Quiz Content Cluster | 0.07% | 3.46x |
| Holistic Medicine | 0.07% | 3.38x |
| Mysticism | 0.04% | 3.23x |
| Winter Sports & Gear | 0.31% | 3.13x |
| New England & Ivy League Sports | 0.44% | 3.09x |
| Tattoos & Costumes | 0.04% | 3.06x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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DEMOGRAPHICS
The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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