Dstillery Audiences

BEN & JERRY

Audience Size: 1.1 Million Devices

Explore the Ben & Jerry Audience

Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Ben & Jerry audience.

Dstillery Crafted Audiences

INTERESTS

The Ben & Jerry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ben & Jerry audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 2.69% 3.60x
Vermont Trip Planners 2.31% 2.06x
New York Trip Planners 2.43% 2.03x
Ballet Enthusiasts 2.44% 2.02x
New York City Events Researchers 2.23% 1.97x
Broadway Fans 1.76% 1.90x
Caribbean Trip Planners 2.21% 1.89x
Boston Trip Planners 1.43% 1.85x
Major Airline Customers 2.40% 1.82x
Summer Festivals and Fairs Visitors 2.21% 1.80x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ben & Jerry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Ann Taylor.

Location Composition Index
Ann Taylor 58.42% 67.73x
Anthropologie 58.24% 57.67x
Supreme 0.49% 21.56x
Intermix 1.22% 15.38x
Everlane 0.13% 15.25x
Hugo Boss 3.02% 14.72x
Levi Strauss 1.50% 14.25x
Banana Republic 8.60% 13.15x
Talbots 5.89% 12.12x
Lululemon 5.90% 11.76x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ben & Jerry audience is Online Games.

Content Affinity Composition Index
Online Games 0.34% 4.07x
Connecticut News 3.37% 4.06x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research) 0.03% 3.42x
New York City Education & News Cluster 1.28% 3.35x
Rhode Island Cluster 0.43% 3.13x
London Tourism & Events 0.04% 3.09x
Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.90x
Franco-African Cluster 0.04% 2.81x
NYC Tourist Attractions 1.42% 2.71x
Hudson Valley New York Media 0.60% 2.64x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male