Explore the Ben & Jerry Audience
Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 70 thousand unique devices whose actions qualify for the Ben & Jerry audience.
INTERESTS
The Ben & Jerry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ben & Jerry audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 3.01% | 3.34x |
| Vermont Trip Planners | 2.55% | 2.15x |
| Summer Festivals and Fairs Visitors | 2.88% | 2.08x |
| New England Patriots Fans | 2.19% | 1.84x |
| New York Trip Planners | 2.55% | 1.82x |
| Boston Trip Planners | 1.52% | 1.78x |
| Boston Bruins Fans | 1.67% | 1.65x |
| Preppy Clothing Shoppers | 2.18% | 1.64x |
| Real Estate Decision Makers | 4.03% | 1.62x |
| Broadway Fans | 1.68% | 1.61x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Curious about what else the Ben & Jerry audience is interested in?
Sign Up
APPAREL RETAILERS
The Ben & Jerry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 1.99% | 8.30x |
| Banana Republic | 2.87% | 7.47x |
| Brooks Brothers | 2.47% | 6.89x |
| J. Crew | 2.11% | 6.63x |
| REI | 2.55% | 5.81x |
| Carhartt | 1.15% | 4.40x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Want to find more of the Ben & Jerry audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ben & Jerry audience is Connecticut News.
| Content Affinity | Composition | Index |
| Connecticut News | 3.79% | 4.23x |
| Rhode Island Cluster | 0.52% | 3.43x |
| Vermont Cluster | 0.40% | 2.95x |
| Online Games | 0.30% | 2.92x |
| Latin American News | 0.29% | 2.47x |
| New York City Education & News Cluster | 1.07% | 2.44x |
| Feminism | 0.12% | 2.35x |
| Boston Cluster | 3.88% | 2.35x |
| New Hampshire News | 0.48% | 2.30x |
| Mobile Industry Information | 0.15% | 2.28x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Want to see more of the Content Affinities the Ben & Jerry audience visits?
Sign Up