Explore the Ben & Jerry Audience
Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 913 thousand unique devices whose actions qualify for the Ben & Jerry audience.
INTERESTS
The Ben & Jerry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ben & Jerry audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.36% | 1.99x |
| Ballet Enthusiasts | 4.62% | 1.98x |
| North East State Fair Visitors | 4.51% | 1.94x |
| Los Angeles Mass Transit Commuters | 5.02% | 1.91x |
| Cape Cod News Readers | 3.50% | 1.85x |
| Canada Trip Planners | 2.81% | 1.80x |
| New York Trip Planners | 4.02% | 1.76x |
| Sightseeing Travelers | 4.00% | 1.75x |
| Los Angeles Trip Planners | 4.27% | 1.74x |
| United Arab Emirates Trip Planners | 3.57% | 1.72x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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APPAREL RETAILERS
The Ben & Jerry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.68% | 20.37x |
| Joe's Jeans | 0.88% | 18.14x |
| Intermix | 2.91% | 18.10x |
| Supreme | 0.38% | 16.85x |
| Everlane | 0.41% | 16.50x |
| Calvin Klein | 1.46% | 16.48x |
| LL Bean | 2.08% | 15.56x |
| Saint Laurent Paris | 2.62% | 15.09x |
| Armani | 7.17% | 14.80x |
| Uniqlo | 4.95% | 14.64x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ben & Jerry audience is Canada Tax and Finance Research Cluster.
| Content Affinity | Composition | Index |
| Canada Tax and Finance Research Cluster | 0.07% | 5.18x |
| Nepal News | 0.04% | 4.04x |
| Institutional Investing | 0.21% | 3.72x |
| Local & Travel England - Northern England | 0.03% | 3.48x |
| Philanthropy - Nonprofits | 0.10% | 3.47x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.03% | 3.43x |
| Rhode Island Cluster | 0.79% | 3.21x |
| Russia Cluster | 0.11% | 3.17x |
| Canada Shopping - Kitchenware | 0.03% | 3.14x |
| Teaching Abroad | 0.03% | 3.11x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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DEMOGRAPHICS
The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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