Dstillery Audiences

BEN & JERRY

Audience Size: 225.4 Thousand Devices

Explore the Ben & Jerry Audience

Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 225.4 thousand unique devices whose actions qualify for the Ben & Jerry audience.

Dstillery Crafted Audiences

INTERESTS

The Ben & Jerry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ben & Jerry audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.18% 5.61x
Chloroquine Information Researchers 2.13% 3.09x
Cape Cod News Readers 4.57% 2.83x
Vermont Trip Planners 4.57% 2.63x
Venture Capitalists 4.11% 2.53x
Post COVID-19 Restaurant Reopening Researchers 1.98% 2.52x
Real Estate Decision Makers 4.26% 2.47x
Coders & Developers 4.41% 2.41x
North East State Fair Visitors 4.87% 2.36x
Portugal Trip Planners 4.26% 2.33x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ben & Jerry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Topshop.

Location Composition Index
Topshop 0.69% 29.65x
Intermix 1.49% 24.46x
LL Bean 1.42% 19.91x
Kate Spade 5.66% 19.69x
Zara 4.26% 18.12x
Calvin Klein 0.69% 18.07x
Saint Laurent Paris 1.26% 17.96x
Uniqlo 2.47% 17.90x
Free People 4.39% 16.59x
Ann Taylor 3.10% 16.50x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ben & Jerry audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 3.04% 5.10x
Crossfit & Obstacle Race Enthusiasts 0.46% 4.49x
Grilling 0.46% 4.48x
Legal Information Research Cluster 1.22% 4.42x
New England Universities 0.76% 4.22x
Accounting 0.46% 4.07x
Brazil & Portugal News 0.30% 3.96x
Startup Investment 0.46% 3.95x
Rhode Island Cluster 1.52% 3.93x
South Carolina Beach Travel 0.30% 3.85x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male