Explore the Ben & Jerry Audience
Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 76.2 thousand unique devices whose actions qualify for the Ben & Jerry audience.
INTERESTS
The Ben & Jerry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ben & Jerry audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.18% | 5.61x |
| Caribbean Destination Reopening Researchers | 2.52% | 4.32x |
| College Professors | 3.36% | 3.49x |
| COVID Testing Researchers | 1.26% | 3.47x |
| School Closings Updates Readers | 1.68% | 3.40x |
| Theme Park Reopening News Readers | 2.52% | 3.31x |
| Harvard University Fans | 2.94% | 3.31x |
| Freelancers | 2.94% | 3.21x |
| Luxury Womens Brands Shoppers | 3.78% | 3.20x |
| Thrift Store Shoppers | 2.94% | 3.20x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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APPAREL RETAILERS
The Ben & Jerry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.75% | 28.40x |
| Calvin Klein | 0.43% | 24.74x |
| LL Bean | 1.70% | 23.42x |
| Lorna Jane | 0.56% | 22.35x |
| Patagonia | 1.43% | 22.15x |
| Topshop | 0.13% | 20.79x |
| Saint Laurent Paris | 0.43% | 18.62x |
| Free People | 3.04% | 17.15x |
| Urban Outfitters | 3.91% | 16.85x |
| Uniqlo | 0.87% | 15.93x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ben & Jerry audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 1.68% | 7.76x |
| Australia & New Zealand Media | 0.58% | 5.54x |
| New York City Real Estate Research Cluster | 1.15% | 4.88x |
| Fantasy Name Generators | 0.84% | 3.79x |
| Canadian Lifestyle | 0.07% | 3.76x |
| Alaska Cluster | 0.38% | 3.68x |
| Parenting & Children's Activities | 0.22% | 3.63x |
| Back & Spine | 0.40% | 3.59x |
| Vermont Cluster | 0.38% | 3.48x |
| Low Carb Diets | 0.77% | 3.45x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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DEMOGRAPHICS
The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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