Dstillery Audiences

BEN & JERRY

Audience Size: 85 Thousand Devices

Explore the Ben & Jerry Audience

Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 85 thousand unique devices whose actions qualify for the Ben & Jerry audience.

Dstillery Crafted Audiences

INTERESTS

The Ben & Jerry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ben & Jerry audience is Asheville Trip Planners.

Interest Composition Index
Asheville Trip Planners 6.89% 6.35x
Sprint Customers 0.18% 5.61x
Big Box Store Jewelry Sale Shoppers 0.31% 5.22x
Home Lending Researchers 1.86% 2.28x
UNC Tar Heels Fans 3.83% 2.14x
Modern Art Museum Researchers 1.86% 2.07x
Masters in Management Researchers 2.40% 2.07x
Rock Climbing Enthusiasts 2.08% 2.04x
Apple Fans 1.31% 2.03x
Shared Work Space Researchers 2.51% 2.01x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ben & Jerry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Intermix.

Location Composition Index
Intermix 0.96% 40.82x
Urban Outfitters 9.39% 25.73x
Kate Spade 2.64% 20.84x
Zara 1.68% 16.94x
Anthropologie 3.99% 16.81x
Topshop 0.12% 15.88x
Free People 1.82% 14.93x
REI 1.43% 14.42x
LL Bean 0.65% 14.39x
J. Crew 4.19% 13.86x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ben & Jerry audience is North Carolina.

Content Affinity Composition Index
North Carolina 6.34% 7.75x
North Carolina Education 1.75% 4.84x
North Carolina News 4.48% 4.18x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.33% 3.97x
Online Ticket Buyers 0.20% 3.96x
Medical Diagnostics 0.14% 3.95x
Fishing 0.33% 3.80x
Historical Information - Museums & Libraries 0.10% 3.38x
Collectibles - Coins & Sports Cards 0.20% 3.31x
NYC Tourist Attractions 0.44% 3.21x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male