Dstillery Audiences

BEN & JERRY

Audience Size: 778.9 Thousand Devices

Explore the Ben & Jerry Audience

Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 778.9 thousand unique devices whose actions qualify for the Ben & Jerry audience.

Dstillery Crafted Audiences

INTERESTS

The Ben & Jerry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ben & Jerry audience is Western Canada Skiers and Snowboarders.

Interest Composition Index
Western Canada Skiers and Snowboarders 3.04% 2.24x
North East State Fair Visitors 4.32% 1.99x
Rowing Enthusiasts 3.90% 1.99x
Canada Trip Planners 2.63% 1.98x
New York City Events Researchers 3.64% 1.98x
Shared Work Space Researchers 3.07% 1.95x
Major Airline Customers 3.66% 1.91x
Ballet Enthusiasts 3.73% 1.87x
Real Estate Decision Makers 3.18% 1.85x
Opera Enthusiasts 2.85% 1.83x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ben & Jerry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Topshop.

Location Composition Index
Topshop 1.51% 21.31x
Intermix 2.64% 19.46x
Joe's Jeans 0.76% 18.59x
Everlane 0.38% 17.49x
Calvin Klein 1.43% 17.36x
Kate Spade 8.64% 15.56x
LL Bean 1.98% 15.52x
Supreme 0.33% 15.47x
Lorna Jane 1.39% 15.36x
Uniqlo 4.62% 15.25x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ben & Jerry audience is French Canadian Cluster.

Content Affinity Composition Index
French Canadian Cluster 0.11% 3.72x
Human Resources & Employee Management 0.11% 3.67x
French News & Gossip Cluster 0.11% 3.64x
Visa & Immigration 0.11% 3.47x
France Online Music & Quiz Content Cluster 0.07% 3.46x
Holistic Medicine 0.07% 3.38x
Mysticism 0.04% 3.23x
Winter Sports & Gear 0.31% 3.13x
New England & Ivy League Sports 0.44% 3.09x
Tattoos & Costumes 0.04% 3.06x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male