Explore the Ben & Jerry Audience
Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 225.4 thousand unique devices whose actions qualify for the Ben & Jerry audience.
INTERESTS
The Ben & Jerry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ben & Jerry audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.18% | 5.61x |
| Chloroquine Information Researchers | 2.13% | 3.09x |
| Cape Cod News Readers | 4.57% | 2.83x |
| Vermont Trip Planners | 4.57% | 2.63x |
| Venture Capitalists | 4.11% | 2.53x |
| Post COVID-19 Restaurant Reopening Researchers | 1.98% | 2.52x |
| Real Estate Decision Makers | 4.26% | 2.47x |
| Coders & Developers | 4.41% | 2.41x |
| North East State Fair Visitors | 4.87% | 2.36x |
| Portugal Trip Planners | 4.26% | 2.33x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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APPAREL RETAILERS
The Ben & Jerry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.69% | 29.65x |
| Intermix | 1.49% | 24.46x |
| LL Bean | 1.42% | 19.91x |
| Kate Spade | 5.66% | 19.69x |
| Zara | 4.26% | 18.12x |
| Calvin Klein | 0.69% | 18.07x |
| Saint Laurent Paris | 1.26% | 17.96x |
| Uniqlo | 2.47% | 17.90x |
| Free People | 4.39% | 16.59x |
| Ann Taylor | 3.10% | 16.50x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ben & Jerry audience is Maine Cluster.
| Content Affinity | Composition | Index |
| Maine Cluster | 3.04% | 5.10x |
| Crossfit & Obstacle Race Enthusiasts | 0.46% | 4.49x |
| Grilling | 0.46% | 4.48x |
| Legal Information Research Cluster | 1.22% | 4.42x |
| New England Universities | 0.76% | 4.22x |
| Accounting | 0.46% | 4.07x |
| Brazil & Portugal News | 0.30% | 3.96x |
| Startup Investment | 0.46% | 3.95x |
| Rhode Island Cluster | 1.52% | 3.93x |
| South Carolina Beach Travel | 0.30% | 3.85x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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DEMOGRAPHICS
The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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