Dstillery Audiences

BEN & JERRY

Audience Size: 76.2 Thousand Devices

Explore the Ben & Jerry Audience

Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 76.2 thousand unique devices whose actions qualify for the Ben & Jerry audience.

Dstillery Crafted Audiences

INTERESTS

The Ben & Jerry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ben & Jerry audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.18% 5.61x
Caribbean Destination Reopening Researchers 2.52% 4.32x
College Professors 3.36% 3.49x
COVID Testing Researchers 1.26% 3.47x
School Closings Updates Readers 1.68% 3.40x
Theme Park Reopening News Readers 2.52% 3.31x
Harvard University Fans 2.94% 3.31x
Freelancers 2.94% 3.21x
Luxury Womens Brands Shoppers 3.78% 3.20x
Thrift Store Shoppers 2.94% 3.20x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ben & Jerry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Intermix.

Location Composition Index
Intermix 0.75% 28.40x
Calvin Klein 0.43% 24.74x
LL Bean 1.70% 23.42x
Lorna Jane 0.56% 22.35x
Patagonia 1.43% 22.15x
Topshop 0.13% 20.79x
Saint Laurent Paris 0.43% 18.62x
Free People 3.04% 17.15x
Urban Outfitters 3.91% 16.85x
Uniqlo 0.87% 15.93x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ben & Jerry audience is Hudson Valley New York Media.

Content Affinity Composition Index
Hudson Valley New York Media 1.68% 7.76x
Australia & New Zealand Media 0.58% 5.54x
New York City Real Estate Research Cluster 1.15% 4.88x
Fantasy Name Generators 0.84% 3.79x
Canadian Lifestyle 0.07% 3.76x
Alaska Cluster 0.38% 3.68x
Parenting & Children's Activities 0.22% 3.63x
Back & Spine 0.40% 3.59x
Vermont Cluster 0.38% 3.48x
Low Carb Diets 0.77% 3.45x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male