Explore the Ben & Jerry Audience
Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 131 thousand unique devices whose actions qualify for the Ben & Jerry audience.
INTERESTS
The Ben & Jerry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ben & Jerry audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.18% | 5.61x |
| School Closings Updates Readers | 3.39% | 3.91x |
| Cape Cod News Readers | 5.08% | 2.88x |
| North East State Fair Visitors | 6.64% | 2.76x |
| Major Airline Customers | 5.37% | 2.70x |
| New England Patriots Fans | 5.79% | 2.69x |
| Vermont Trip Planners | 5.08% | 2.63x |
| UConn Huskies Fans | 4.10% | 2.46x |
| Boston Trip Planners | 3.11% | 2.44x |
| Movie Ticket Buyers | 4.66% | 2.43x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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APPAREL RETAILERS
The Ben & Jerry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.34% | 29.06x |
| LL Bean | 1.15% | 29.00x |
| Intermix | 0.31% | 22.56x |
| Patagonia | 0.82% | 21.93x |
| Urban Outfitters | 3.02% | 19.56x |
| Uniqlo | 0.78% | 19.35x |
| Free People | 1.87% | 16.58x |
| American Apparel | 1.26% | 15.58x |
| Bonobos | 0.67% | 15.17x |
| Tommy Bahama | 1.47% | 14.82x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ben & Jerry audience is Music Production.
| Content Affinity | Composition | Index |
| Music Production | 0.56% | 6.60x |
| New Hampshire News | 1.27% | 4.22x |
| New York City Education & News Cluster | 0.42% | 3.90x |
| Pacific Northwest Sports & News Cluster | 1.27% | 3.74x |
| Parenting & Children's Activities | 0.22% | 3.63x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 0.85% | 3.51x |
| Pet Forums | 0.42% | 3.42x |
| College Planning | 1.55% | 3.29x |
| Hudson Valley New York Media | 1.13% | 3.28x |
| Maine Cluster | 1.55% | 3.13x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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DEMOGRAPHICS
The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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