Dstillery Audiences

BEN & JERRY

Audience Size: 305.9 Thousand Devices

Explore the Ben & Jerry Audience

Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 305.9 thousand unique devices whose actions qualify for the Ben & Jerry audience.

Dstillery Crafted Audiences

INTERESTS

The Ben & Jerry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ben & Jerry audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.18% 5.61x
North East State Fair Visitors 4.75% 2.45x
School Closings Updates Readers 1.33% 2.40x
Ski and Snowboard Apparel Shoppers 3.16% 2.29x
Western Canada Skiers and Snowboarders 3.10% 2.20x
Rock Climbing Enthusiasts 2.91% 2.19x
Men's Shoe Shoppers 2.97% 2.19x
Vermont Trip Planners 2.47% 2.01x
E-cycling Enthusiasts 3.23% 2.00x
Ballet Enthusiasts 2.53% 1.97x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ben & Jerry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ben & Jerry audience is LL Bean.

Location Composition Index
LL Bean 1.56% 9.85x
Patagonia 1.27% 8.24x
Intermix 0.53% 7.94x
Everlane 0.03% 7.38x
Supreme 0.03% 7.11x
Urban Outfitters 5.06% 6.83x
Calvin Klein 0.34% 6.66x
Joe's Jeans 0.21% 6.48x
Free People 3.37% 6.33x
REI 2.55% 6.30x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ben & Jerry audience is Mortgages & Insurance.

Content Affinity Composition Index
Mortgages & Insurance 0.26% 5.63x
Historical Information - Museums & Libraries 0.16% 4.59x
Los Angeles Tourism 0.25% 4.36x
New England Universities 0.19% 3.86x
New Hampshire News 0.89% 3.66x
Parenting & Children's Activities 0.22% 3.63x
Sports - Climbing, Non-traditional 0.82% 3.54x
Pac 12 Sports 0.19% 3.41x
Science Education & Resources 0.38% 3.31x
Online Games 0.38% 3.31x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male