Dstillery Audiences

BEN & JERRY

Audience Size: 913 Thousand Devices

Explore the Ben & Jerry Audience

Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 913 thousand unique devices whose actions qualify for the Ben & Jerry audience.

Dstillery Crafted Audiences

INTERESTS

The Ben & Jerry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Ben & Jerry audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.36% 1.99x
Ballet Enthusiasts 4.62% 1.98x
North East State Fair Visitors 4.51% 1.94x
Los Angeles Mass Transit Commuters 5.02% 1.91x
Cape Cod News Readers 3.50% 1.85x
Canada Trip Planners 2.81% 1.80x
New York Trip Planners 4.02% 1.76x
Sightseeing Travelers 4.00% 1.75x
Los Angeles Trip Planners 4.27% 1.74x
United Arab Emirates Trip Planners 3.57% 1.72x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Ben & Jerry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Topshop.

Location Composition Index
Topshop 1.68% 20.37x
Joe's Jeans 0.88% 18.14x
Intermix 2.91% 18.10x
Supreme 0.38% 16.85x
Everlane 0.41% 16.50x
Calvin Klein 1.46% 16.48x
LL Bean 2.08% 15.56x
Saint Laurent Paris 2.62% 15.09x
Armani 7.17% 14.80x
Uniqlo 4.95% 14.64x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Ben & Jerry audience is Canada Tax and Finance Research Cluster.

Content Affinity Composition Index
Canada Tax and Finance Research Cluster 0.07% 5.18x
Nepal News 0.04% 4.04x
Institutional Investing 0.21% 3.72x
Local & Travel England - Northern England 0.03% 3.48x
Philanthropy - Nonprofits 0.10% 3.47x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 3.43x
Rhode Island Cluster 0.79% 3.21x
Russia Cluster 0.11% 3.17x
Canada Shopping - Kitchenware 0.03% 3.14x
Teaching Abroad 0.03% 3.11x
Composition Percentage: The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male