Explore the Ben & Jerry Audience
Below you'll find more information about the Ben & Jerry audience, broken down in different categories based on their digital and physical behaviors. These are 574.9 thousand unique devices whose actions qualify for the Ben & Jerry audience.
INTERESTS
The Ben & Jerry audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Ben & Jerry audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.18% | 5.61x |
| Restaurant Researchers | 4.52% | 3.19x |
| Rock Climbing Enthusiasts | 4.77% | 3.13x |
| New York City Events Researchers | 3.89% | 3.12x |
| Yogis | 4.02% | 3.07x |
| Travel Book Readers | 4.27% | 3.04x |
| Real Estate Decision Makers | 4.90% | 3.04x |
| Supermarket Shoppers | 4.65% | 2.95x |
| Harvard University Fans | 4.02% | 2.94x |
| Australia Trip Planners | 3.89% | 2.93x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Interest attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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APPAREL RETAILERS
The Ben & Jerry audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Ben & Jerry audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.23% | 23.86x |
| Intermix | 2.26% | 21.38x |
| Joe's Jeans | 0.61% | 20.72x |
| Everlane | 0.32% | 19.40x |
| Calvin Klein | 1.25% | 18.60x |
| Kate Spade | 8.23% | 17.43x |
| Uniqlo | 4.30% | 17.40x |
| Lorna Jane | 1.18% | 17.16x |
| LL Bean | 1.89% | 17.02x |
| Saint Laurent Paris | 2.14% | 16.98x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Location attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Ben & Jerry audience is New England Universities.
| Content Affinity | Composition | Index |
| New England Universities | 1.38% | 6.77x |
| Insurance Cluster | 0.50% | 6.34x |
| Natural Diet & Supplement Researchers | 0.50% | 5.53x |
| Assorted Topics (Television, Origami, Men's Health) | 0.38% | 5.19x |
| Bathrooms & Plumbing | 0.38% | 5.09x |
| Winter Sports & Gear | 0.38% | 4.73x |
| Liberal Views on Government, Finance, and Economy | 0.38% | 4.54x |
| Legal Information Research Cluster | 1.13% | 4.35x |
| Book Publishers | 0.38% | 4.10x |
| Accounting | 0.50% | 4.10x |
Composition Percentage:
The overlap percentage between the Ben & Jerry audience and the Content Affinity attribute.
Index: A comparison of the Ben & Jerry audience to the internet population.
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DEMOGRAPHICS
The Ben & Jerry audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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