Explore the Benihana Audience
Below you'll find more information about the Benihana audience, broken down in different categories based on their digital and physical behaviors. These are 20.5 thousand unique devices whose actions qualify for the Benihana audience.
INTERESTS
The Benihana audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Benihana audience is Online Home Decor Shoppers.
| Interest | Composition | Index |
| Online Home Decor Shoppers | 1.82% | 6.12x |
| Online Health Researchers | 1.82% | 5.09x |
| Heart Surgery Researchers | 2.73% | 4.28x |
| Bargain Shopping Researchers | 1.82% | 4.08x |
| Ivy League College Researchers | 1.40% | 3.77x |
| Cholesterol Researchers | 0.91% | 3.43x |
| Joint Pain Content Readers | 1.36% | 3.16x |
| Big Box Store Jewelry Sale Shoppers | 1.09% | 3.14x |
| Costco Deal Blog Readers | 1.48% | 3.07x |
| Pharmacy Shoppers | 1.82% | 3.05x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Interest attribute.
Index: A comparison of the Benihana audience to the internet population.
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APPAREL RETAILERS
The Benihana audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Benihana audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.82% | 57.66x |
| Madewell | 7.13% | 51.95x |
| Levi Strauss | 3.26% | 46.15x |
| Zara | 4.53% | 45.72x |
| Saint Laurent Paris | 1.38% | 39.71x |
| Free People | 3.76% | 30.52x |
| The North Face | 2.38% | 27.71x |
| Banana Republic | 9.89% | 25.40x |
| Hugo Boss | 3.76% | 23.48x |
| Kate Spade | 2.99% | 23.17x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Location attribute.
Index: A comparison of the Benihana audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Benihana audience is Franchising.
| Content Affinity | Composition | Index |
| Franchising | 0.08% | 3.90x |
| Finance & Accounting Cluster | 0.91% | 3.89x |
| Appliances & Reviews | 0.56% | 3.89x |
| Right Wing Blogs - Political Activism | 0.18% | 3.86x |
| Hockey | 1.11% | 3.84x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 1.82% | 3.64x |
| Canada General Information Seeker Cluster | 0.91% | 3.52x |
| Writing Tools & Citation | 0.93% | 3.45x |
| Hometown Livability | 0.56% | 3.44x |
| Minnesota Local News Cluster | 4.06% | 3.19x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Content Affinity attribute.
Index: A comparison of the Benihana audience to the internet population.
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DEMOGRAPHICS
The Benihana audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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