Dstillery Audiences

BENIHANA

Audience Size: 68.2 Thousand Devices

Explore the Benihana Audience

Below you'll find more information about the Benihana audience, broken down in different categories based on their digital and physical behaviors. These are 68.2 thousand unique devices whose actions qualify for the Benihana audience.

Dstillery Crafted Audiences

INTERESTS

The Benihana audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Benihana audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 3.45% 2.75x
Texas Energy Providers 2.67% 2.74x
Houston Astros Fans 2.45% 2.35x
Detroit Trip Planners 2.20% 2.30x
Los Angeles Mass Transit Commuters 2.79% 2.08x
Online Investors 1.57% 2.07x
Minnesota Twins Fans 1.98% 1.98x
Midwestern Voters 2.10% 1.97x
Finance Continuing Education Researchers 1.41% 1.92x
Minnesota Timberwolves Fans 1.98% 1.90x
Composition Percentage: The overlap percentage between the Benihana audience and the Interest attribute.
Index: A comparison of the Benihana audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Benihana audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Benihana audience is Columbia.

Location Composition Index
Columbia 5.06% 66.93x
Free People 6.99% 62.46x
Hugo Boss 5.66% 62.23x
Hollister 5.03% 40.09x
Kate Spade 2.95% 24.92x
Eddie Bauer 2.34% 24.75x
Armani 3.16% 23.86x
Abercrombie & Fitch 3.17% 23.57x
Club Monaco 1.98% 21.83x
The North Face 5.18% 21.80x
Composition Percentage: The overlap percentage between the Benihana audience and the Location attribute.
Index: A comparison of the Benihana audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Benihana audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 1.13% 4.32x
Texas Media 3.14% 4.09x
Detroit News 2.20% 3.60x
Philadelphia Cluster 1.51% 2.75x
Dubai Travel 0.66% 2.71x
Minnesota Local News Cluster 2.39% 2.70x
Hockey 0.75% 2.42x
Asia Travel 0.63% 2.40x
Northeast Pennsylvania Cluster 1.16% 2.39x
Vancouver British Columbia Locals Cluster 0.44% 2.37x
Composition Percentage: The overlap percentage between the Benihana audience and the Content Affinity attribute.
Index: A comparison of the Benihana audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Benihana audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male