Dstillery Audiences

BENIHANA

Audience Size: 10.4 Thousand Devices

Explore the Benihana Audience

Below you'll find more information about the Benihana audience, broken down in different categories based on their digital and physical behaviors. These are 10.4 thousand unique devices whose actions qualify for the Benihana audience.

Dstillery Crafted Audiences

INTERESTS

The Benihana audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Benihana audience is Readers of Puerto Rican Content.

Interest Composition Index
Readers of Puerto Rican Content 7.87% 3.67x
Readers of South American Content 7.09% 3.43x
Key West Florida Trip Planners 11.02% 3.42x
Small Business Administration Cares Act Researchers 3.94% 3.10x
United Arab Emirates Trip Planners 4.72% 3.09x
Elite Cycling Gear Shoppers 5.51% 3.05x
Houston Trip Planners 7.87% 2.81x
Texas Energy Providers 7.09% 2.80x
Minnesota Twins Fans 7.09% 2.73x
Food Bank Researchers 2.36% 2.69x
Composition Percentage: The overlap percentage between the Benihana audience and the Interest attribute.
Index: A comparison of the Benihana audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Benihana audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Benihana audience is Columbia.

Location Composition Index
Columbia 7.72% 103.76x
Zara 7.36% 96.65x
Madewell 8.75% 81.97x
Free People 6.46% 51.08x
White House Black Market 11.89% 22.08x
American Apparel 2.41% 22.07x
Eddie Bauer 4.95% 21.67x
Banana Republic 10.32% 21.26x
Armani 1.15% 19.94x
Hugo Boss 2.11% 19.11x
Composition Percentage: The overlap percentage between the Benihana audience and the Location attribute.
Index: A comparison of the Benihana audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Benihana audience is Canada General Information Seeker Cluster.

Content Affinity Composition Index
Canada General Information Seeker Cluster 3.15% 4.27x
Luxury Sneakers 2.36% 4.18x
Minnesota Local News Cluster 12.60% 4.15x
Fashion Cluster 2.36% 4.11x
Mexico Cluster 1.57% 3.98x
Franchising 0.08% 3.90x
Right Wing Blogs - Political Activism 0.18% 3.86x
Coupons & Family 1.80% 3.84x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 2.68% 3.55x
Minecraft Video Game Players 1.57% 3.50x
Composition Percentage: The overlap percentage between the Benihana audience and the Content Affinity attribute.
Index: A comparison of the Benihana audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Benihana audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male