Explore the Benihana Audience
Below you'll find more information about the Benihana audience, broken down in different categories based on their digital and physical behaviors. These are 221.6 thousand unique devices whose actions qualify for the Benihana audience.
INTERESTS
The Benihana audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Benihana audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 4.51% | 2.98x |
| Houston Astros Fans | 2.64% | 2.50x |
| Venture Capitalists | 2.73% | 2.33x |
| Texas Energy Providers | 2.86% | 2.17x |
| Minnesota Twins Fans | 2.19% | 2.15x |
| Houston Activity Researchers | 2.01% | 1.94x |
| Las Vegas Nightlife Researchers | 3.58% | 1.94x |
| Crypto Market Investors | 2.64% | 1.94x |
| Houston Rockets Fans | 2.46% | 1.93x |
| Los Angeles Trip Planners | 3.35% | 1.93x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Interest attribute.
Index: A comparison of the Benihana audience to the internet population.
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APPAREL RETAILERS
The Benihana audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Benihana audience is Columbia.
| Location | Composition | Index |
| Columbia | 8.22% | 47.08x |
| Free People | 11.14% | 39.08x |
| Calvin Klein | 3.54% | 28.58x |
| Madewell | 7.74% | 28.47x |
| Levi Strauss | 4.16% | 27.63x |
| Topshop | 0.46% | 25.28x |
| Zara | 9.01% | 24.43x |
| Hollister | 9.59% | 24.22x |
| Hugo Boss | 9.18% | 23.05x |
| Express | 9.07% | 22.51x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Location attribute.
Index: A comparison of the Benihana audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Benihana audience is Texas Media.
| Content Affinity | Composition | Index |
| Texas Media | 3.98% | 3.56x |
| Minnesota Local News Cluster | 2.37% | 2.40x |
| NYC Tourist Attractions | 1.56% | 2.21x |
| Fantasy Sports | 1.83% | 1.90x |
| Party Planning & Invitations | 1.56% | 1.89x |
| San Francisco Bay Area Cluster | 1.70% | 1.72x |
| Los Angeles News | 2.28% | 1.67x |
| Stock Market Investing Researchers | 3.80% | 1.36x |
| Small Business Resources | 3.49% | 1.35x |
| South Florida Cluster | 1.97% | 1.35x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Content Affinity attribute.
Index: A comparison of the Benihana audience to the internet population.
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DEMOGRAPHICS
The Benihana audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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