Explore the Benihana Audience
Below you'll find more information about the Benihana audience, broken down in different categories based on their digital and physical behaviors. These are 42.7 thousand unique devices whose actions qualify for the Benihana audience.
INTERESTS
The Benihana audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Benihana audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 3.12% | 7.39x |
| Home Custom Bedroom Decorators | 1.56% | 5.28x |
| Custom Home Lighting Shoppers | 1.56% | 5.28x |
| Small Business COVID-19 Relief Researchers | 3.12% | 4.85x |
| Luxury Second Home Owners | 4.17% | 4.44x |
| Finance Continuing Education Researchers | 3.65% | 4.36x |
| San Diego Activities Researchers | 2.60% | 4.29x |
| Luxury Hotel Guests | 3.65% | 4.28x |
| Shelf-Stable Food Content Readers | 2.08% | 4.26x |
| Commercial Contractors & Designers | 3.65% | 4.16x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Interest attribute.
Index: A comparison of the Benihana audience to the internet population.
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APPAREL RETAILERS
The Benihana audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Benihana audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.68% | 92.74x |
| Lorna Jane | 2.94% | 38.84x |
| Zara | 5.30% | 26.15x |
| Madewell | 8.56% | 24.41x |
| Calvin Klein | 0.79% | 23.70x |
| Free People | 7.37% | 22.30x |
| Hugo Boss | 5.48% | 16.34x |
| Armani | 3.41% | 16.13x |
| Club Monaco | 1.26% | 14.95x |
| Saint Laurent Paris | 0.76% | 14.28x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Location attribute.
Index: A comparison of the Benihana audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Benihana audience is Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News).
| Content Affinity | Composition | Index |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 2.60% | 4.38x |
| Writing Tools & Citation | 1.56% | 4.36x |
| Franchising | 0.08% | 3.90x |
| Appliances & Reviews | 0.56% | 3.89x |
| Right Wing Blogs - Political Activism | 0.18% | 3.86x |
| Educational Publishing | 1.04% | 3.81x |
| Children's Learning Tools | 0.51% | 3.77x |
| San Diego Cluster | 1.04% | 3.52x |
| Wedding Planning | 1.04% | 3.51x |
| Hometown Livability | 0.56% | 3.44x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Content Affinity attribute.
Index: A comparison of the Benihana audience to the internet population.
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DEMOGRAPHICS
The Benihana audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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