Explore the Benihana Audience
Below you'll find more information about the Benihana audience, broken down in different categories based on their digital and physical behaviors. These are 14.4 thousand unique devices whose actions qualify for the Benihana audience.
INTERESTS
The Benihana audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Benihana audience is Retail Job Seekers.
| Interest | Composition | Index |
| Retail Job Seekers | 11.39% | 7.09x |
| Getaways Researchers | 6.33% | 5.05x |
| Job Seekers | 6.33% | 5.01x |
| Home Buyers | 6.33% | 4.82x |
| Mortgage Researchers | 8.86% | 4.72x |
| Blender Shoppers | 8.86% | 4.69x |
| Audio Book Listeners | 6.33% | 4.43x |
| Adjustable Desks Shoppers | 12.66% | 4.42x |
| Kitchen and Bath Professionals | 8.86% | 4.37x |
| Luxury Department Store Shoppers | 8.86% | 4.23x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Interest attribute.
Index: A comparison of the Benihana audience to the internet population.
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APPAREL RETAILERS
The Benihana audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Benihana audience is Columbia.
| Location | Composition | Index |
| Columbia | 7.87% | 79.78x |
| Zara | 7.03% | 62.06x |
| Madewell | 9.50% | 55.34x |
| Free People | 6.18% | 34.92x |
| Club Monaco | 1.50% | 32.12x |
| Armani | 2.73% | 27.07x |
| Uniqlo | 1.37% | 25.05x |
| American Apparel | 3.19% | 24.56x |
| Hugo Boss | 4.10% | 21.16x |
| Bonobos | 1.30% | 18.77x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Location attribute.
Index: A comparison of the Benihana audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Benihana audience is Wine, Liquor & Mixology.
| Content Affinity | Composition | Index |
| Wine, Liquor & Mixology | 3.06% | 4.99x |
| Minnesota Local News Cluster | 8.86% | 4.28x |
| Franchising | 0.08% | 3.90x |
| Right Wing Blogs - Political Activism | 0.18% | 3.86x |
| Coupons & Family | 1.80% | 3.84x |
| Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) | 5.06% | 3.60x |
| Fantasy Sports | 5.06% | 3.59x |
| Plants & Gardening | 6.33% | 3.33x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 5.06% | 3.30x |
| Florida Jacksonville & Orlando Cluster | 7.59% | 3.23x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Content Affinity attribute.
Index: A comparison of the Benihana audience to the internet population.
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DEMOGRAPHICS
The Benihana audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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