Dstillery Audiences

BENIHANA

Audience Size: 200.2 Thousand Devices

Explore the Benihana Audience

Below you'll find more information about the Benihana audience, broken down in different categories based on their digital and physical behaviors. These are 200.2 thousand unique devices whose actions qualify for the Benihana audience.

Dstillery Crafted Audiences

INTERESTS

The Benihana audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Benihana audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 5.74% 2.18x
Readers of South American Content 4.35% 2.14x
Miami Trip Planners 4.63% 2.05x
Los Angeles Trip Planners 4.91% 2.00x
Las Vegas Nightlife Researchers 4.98% 1.99x
Readers of Mexican Content 4.01% 1.92x
Readers of Cuban Content 2.97% 1.90x
Men's Suit Shoppers 4.08% 1.84x
Readers of El Salvadoran Content 3.59% 1.80x
Elite Cycling Gear Shoppers 3.66% 1.79x
Composition Percentage: The overlap percentage between the Benihana audience and the Interest attribute.
Index: A comparison of the Benihana audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Benihana audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Benihana audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 3.20% 66.17x
Topshop 4.68% 56.68x
Columbia 11.54% 44.02x
Lorna Jane 4.49% 41.92x
Calvin Klein 3.57% 40.24x
Free People 15.24% 32.56x
Levi Strauss 6.02% 29.65x
Zara 14.48% 28.69x
Saint Laurent Paris 4.71% 27.07x
Madewell 12.87% 26.89x
Composition Percentage: The overlap percentage between the Benihana audience and the Location attribute.
Index: A comparison of the Benihana audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Benihana audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 2.07% 6.71x
Visa & Immigration 0.21% 4.90x
Illinois Education 0.21% 4.79x
Job Interview Process 0.21% 3.99x
Franchising 0.08% 3.90x
Russia Cluster 0.14% 3.89x
Right Wing Blogs - Political Activism 0.18% 3.86x
Southern California Cluster 0.12% 3.61x
Perfume, Makeup & Cosmetics 0.24% 3.32x
Feminism 0.14% 3.26x
Composition Percentage: The overlap percentage between the Benihana audience and the Content Affinity attribute.
Index: A comparison of the Benihana audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Benihana audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male