Explore the Benihana Audience
Below you'll find more information about the Benihana audience, broken down in different categories based on their digital and physical behaviors. These are 211.1 thousand unique devices whose actions qualify for the Benihana audience.
INTERESTS
The Benihana audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Benihana audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 1.33% | 2.18x |
| Work Hard, Play Hard Travelers | 0.03% | 1.97x |
| Miami Trip Planners | 4.67% | 1.93x |
| Los Angeles Trip Planners | 4.57% | 1.82x |
| Los Angeles Mass Transit Commuters | 4.46% | 1.77x |
| Las Vegas Nightlife Researchers | 4.78% | 1.75x |
| Getting Off the Grid Travelers | 0.03% | 1.74x |
| Spain Trip Planners | 3.82% | 1.73x |
| Minnesota Twins Fans | 3.51% | 1.71x |
| New York City Events Researchers | 3.88% | 1.66x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Interest attribute.
Index: A comparison of the Benihana audience to the internet population.
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APPAREL RETAILERS
The Benihana audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Benihana audience is Topshop.
| Location | Composition | Index |
| Topshop | 4.33% | 51.72x |
| Joe's Jeans | 2.73% | 47.96x |
| Columbia | 10.36% | 37.97x |
| Calvin Klein | 3.22% | 37.43x |
| Free People | 13.05% | 34.34x |
| Zara | 13.08% | 30.13x |
| Lorna Jane | 2.36% | 27.93x |
| Madewell | 11.95% | 27.74x |
| Levi Strauss | 8.69% | 27.29x |
| Saint Laurent Paris | 3.71% | 23.79x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Location attribute.
Index: A comparison of the Benihana audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Benihana audience is Vietnam Cluster.
| Content Affinity | Composition | Index |
| Vietnam Cluster | 0.16% | 5.45x |
| Minnesota Community Business Cluster | 1.38% | 4.04x |
| Franchising | 0.08% | 3.90x |
| Cigars | 0.10% | 3.77x |
| Illinois College Sports | 0.11% | 3.72x |
| Youth Educational Resources | 0.37% | 3.62x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.27% | 3.30x |
| Virginia Athletics | 0.11% | 3.20x |
| French News & Gossip Cluster | 0.11% | 2.88x |
| Philippines News | 0.42% | 2.71x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Content Affinity attribute.
Index: A comparison of the Benihana audience to the internet population.
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DEMOGRAPHICS
The Benihana audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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