Dstillery Audiences

BENIHANA

Audience Size: 59.3 Thousand Devices

Explore the Benihana Audience

Below you'll find more information about the Benihana audience, broken down in different categories based on their digital and physical behaviors. These are 59.3 thousand unique devices whose actions qualify for the Benihana audience.

Dstillery Crafted Audiences

INTERESTS

The Benihana audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Benihana audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 6.77% 4.19x
Caribbean Trip Planners 5.85% 3.42x
College Students 3.69% 3.41x
Travel Guide and Review Readers 4.62% 3.17x
Readers of South American Content 6.77% 3.17x
Minnesota Timberwolves Fans 5.85% 3.15x
Work Comes First Travelers 3.08% 3.14x
Minnesota Twins Fans 5.85% 3.13x
Denver Trip Planners 5.23% 3.11x
Animal Humane Society Helpers 5.85% 3.06x
Composition Percentage: The overlap percentage between the Benihana audience and the Interest attribute.
Index: A comparison of the Benihana audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Benihana audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Benihana audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.40% 47.40x
Lorna Jane 3.34% 28.64x
Zara 5.11% 18.55x
Topshop 0.32% 15.91x
Madewell 7.05% 14.80x
Free People 6.28% 13.10x
Calvin Klein 0.57% 12.04x
Intermix 0.70% 11.53x
Uniqlo 1.77% 11.18x
Hugo Boss 4.43% 9.91x
Composition Percentage: The overlap percentage between the Benihana audience and the Location attribute.
Index: A comparison of the Benihana audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Benihana audience is Latin American News.

Content Affinity Composition Index
Latin American News 1.85% 5.31x
Party Planning & Invitations 1.85% 5.24x
Quotes & Inspiration 1.12% 5.23x
Spain News - Madrid & Seville 0.92% 4.47x
Travel Adventure 1.23% 4.09x
Franchising 0.08% 3.90x
Right Wing Blogs - Political Activism 0.18% 3.86x
Broadway Information 0.75% 3.67x
Minnesota Local News Cluster 6.15% 3.65x
South Dakota Cluster 1.23% 3.65x
Composition Percentage: The overlap percentage between the Benihana audience and the Content Affinity attribute.
Index: A comparison of the Benihana audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Benihana audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male