Dstillery Audiences

BENIHANA

Audience Size: 20.5 Thousand Devices

Explore the Benihana Audience

Below you'll find more information about the Benihana audience, broken down in different categories based on their digital and physical behaviors. These are 20.5 thousand unique devices whose actions qualify for the Benihana audience.

Dstillery Crafted Audiences

INTERESTS

The Benihana audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Benihana audience is Online Home Decor Shoppers.

Interest Composition Index
Online Home Decor Shoppers 1.82% 6.12x
Online Health Researchers 1.82% 5.09x
Heart Surgery Researchers 2.73% 4.28x
Bargain Shopping Researchers 1.82% 4.08x
Ivy League College Researchers 1.40% 3.77x
Cholesterol Researchers 0.91% 3.43x
Joint Pain Content Readers 1.36% 3.16x
Big Box Store Jewelry Sale Shoppers 1.09% 3.14x
Costco Deal Blog Readers 1.48% 3.07x
Pharmacy Shoppers 1.82% 3.05x
Composition Percentage: The overlap percentage between the Benihana audience and the Interest attribute.
Index: A comparison of the Benihana audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Benihana audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Benihana audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.82% 57.66x
Madewell 7.13% 51.95x
Levi Strauss 3.26% 46.15x
Zara 4.53% 45.72x
Saint Laurent Paris 1.38% 39.71x
Free People 3.76% 30.52x
The North Face 2.38% 27.71x
Banana Republic 9.89% 25.40x
Hugo Boss 3.76% 23.48x
Kate Spade 2.99% 23.17x
Composition Percentage: The overlap percentage between the Benihana audience and the Location attribute.
Index: A comparison of the Benihana audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Benihana audience is Franchising.

Content Affinity Composition Index
Franchising 0.08% 3.90x
Finance & Accounting Cluster 0.91% 3.89x
Appliances & Reviews 0.56% 3.89x
Right Wing Blogs - Political Activism 0.18% 3.86x
Hockey 1.11% 3.84x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 1.82% 3.64x
Canada General Information Seeker Cluster 0.91% 3.52x
Writing Tools & Citation 0.93% 3.45x
Hometown Livability 0.56% 3.44x
Minnesota Local News Cluster 4.06% 3.19x
Composition Percentage: The overlap percentage between the Benihana audience and the Content Affinity attribute.
Index: A comparison of the Benihana audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Benihana audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female