Explore the Benihana Audience
Below you'll find more information about the Benihana audience, broken down in different categories based on their digital and physical behaviors. These are 160.3 thousand unique devices whose actions qualify for the Benihana audience.
INTERESTS
The Benihana audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Benihana audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 4.36% | 2.76x |
| Texas Energy Providers | 3.26% | 2.36x |
| Detroit Trip Planners | 2.64% | 2.25x |
| Miami Trip Planners | 3.39% | 2.20x |
| Restaurant Menu Researchers | 2.98% | 2.15x |
| Midwestern Voters | 2.45% | 1.96x |
| Houston Activity Researchers | 2.23% | 1.92x |
| Men's Shoe Shoppers | 2.76% | 1.90x |
| Ballet Enthusiasts | 2.95% | 1.87x |
| Childrens Museum Visitors | 2.89% | 1.86x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Interest attribute.
Index: A comparison of the Benihana audience to the internet population.
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APPAREL RETAILERS
The Benihana audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Benihana audience is Columbia.
| Location | Composition | Index |
| Columbia | 5.79% | 46.11x |
| Free People | 8.08% | 40.20x |
| Levi Strauss | 4.00% | 30.56x |
| Calvin Klein | 3.47% | 30.39x |
| Hugo Boss | 7.61% | 30.31x |
| Hollister | 6.56% | 28.57x |
| Everlane | 0.29% | 27.58x |
| Club Monaco | 2.67% | 22.18x |
| Armani | 5.17% | 21.26x |
| Joe's Jeans | 1.16% | 20.57x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Location attribute.
Index: A comparison of the Benihana audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Benihana audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 1.26% | 4.33x |
| Detroit News | 2.92% | 3.76x |
| Texas Media | 3.39% | 3.41x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.16% | 3.20x |
| Korea Cluster | 0.16% | 3.06x |
| Caribbean Vacation | 0.50% | 2.98x |
| Retail Industry News | 0.16% | 2.87x |
| Minnesota Local News Cluster | 2.76% | 2.67x |
| China Cluster | 0.31% | 2.66x |
| Institutional Investing | 0.19% | 2.64x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Content Affinity attribute.
Index: A comparison of the Benihana audience to the internet population.
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DEMOGRAPHICS
The Benihana audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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