Explore the Benihana Audience
Below you'll find more information about the Benihana audience, broken down in different categories based on their digital and physical behaviors. These are 212.6 thousand unique devices whose actions qualify for the Benihana audience.
INTERESTS
The Benihana audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Benihana audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 4.24% | 2.27x |
| New York City Events Researchers | 4.08% | 2.22x |
| Miami Trip Planners | 3.63% | 2.20x |
| Minnesota Twins Fans | 2.68% | 2.16x |
| Los Angeles Mass Transit Commuters | 3.13% | 2.14x |
| Los Angeles Activities Researchers | 2.79% | 2.02x |
| Restaurant Menu Researchers | 3.07% | 2.01x |
| Los Angeles Trip Planners | 3.02% | 1.97x |
| Work Hard, Play Hard Travelers | 0.03% | 1.97x |
| Symphony Music Enthusiasts | 2.68% | 1.91x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Interest attribute.
Index: A comparison of the Benihana audience to the internet population.
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APPAREL RETAILERS
The Benihana audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Benihana audience is Columbia.
| Location | Composition | Index |
| Columbia | 8.79% | 40.07x |
| Free People | 11.60% | 33.28x |
| Topshop | 1.49% | 33.05x |
| Madewell | 10.09% | 28.13x |
| Calvin Klein | 3.02% | 27.46x |
| Zara | 10.34% | 26.11x |
| Joe's Jeans | 1.77% | 24.19x |
| Levi Strauss | 4.82% | 23.65x |
| Hollister | 10.13% | 19.63x |
| Hugo Boss | 9.44% | 19.61x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Location attribute.
Index: A comparison of the Benihana audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Benihana audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.03% | 84.73x |
| Home Décor, Furniture, & Decorating | 0.06% | 34.40x |
| Handyman Tools | 0.04% | 32.20x |
| Local & Travel England - North Midlands | 0.09% | 32.07x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.04% | 22.34x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.05% | 21.04x |
| Fashion & Cosmetics | 0.06% | 21.02x |
| Canadian Construction & Renovation Research Cluster | 0.05% | 18.48x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 16.99x |
| Barcode Site & App Users | 0.06% | 16.33x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Content Affinity attribute.
Index: A comparison of the Benihana audience to the internet population.
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DEMOGRAPHICS
The Benihana audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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