Explore the Benihana Audience
Below you'll find more information about the Benihana audience, broken down in different categories based on their digital and physical behaviors. These are 200.2 thousand unique devices whose actions qualify for the Benihana audience.
INTERESTS
The Benihana audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Benihana audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 5.74% | 2.18x |
| Readers of South American Content | 4.35% | 2.14x |
| Miami Trip Planners | 4.63% | 2.05x |
| Los Angeles Trip Planners | 4.91% | 2.00x |
| Las Vegas Nightlife Researchers | 4.98% | 1.99x |
| Readers of Mexican Content | 4.01% | 1.92x |
| Readers of Cuban Content | 2.97% | 1.90x |
| Men's Suit Shoppers | 4.08% | 1.84x |
| Readers of El Salvadoran Content | 3.59% | 1.80x |
| Elite Cycling Gear Shoppers | 3.66% | 1.79x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Interest attribute.
Index: A comparison of the Benihana audience to the internet population.
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APPAREL RETAILERS
The Benihana audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Benihana audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 3.20% | 66.17x |
| Topshop | 4.68% | 56.68x |
| Columbia | 11.54% | 44.02x |
| Lorna Jane | 4.49% | 41.92x |
| Calvin Klein | 3.57% | 40.24x |
| Free People | 15.24% | 32.56x |
| Levi Strauss | 6.02% | 29.65x |
| Zara | 14.48% | 28.69x |
| Saint Laurent Paris | 4.71% | 27.07x |
| Madewell | 12.87% | 26.89x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Location attribute.
Index: A comparison of the Benihana audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Benihana audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 2.07% | 6.71x |
| Visa & Immigration | 0.21% | 4.90x |
| Illinois Education | 0.21% | 4.79x |
| Job Interview Process | 0.21% | 3.99x |
| Franchising | 0.08% | 3.90x |
| Russia Cluster | 0.14% | 3.89x |
| Right Wing Blogs - Political Activism | 0.18% | 3.86x |
| Southern California Cluster | 0.12% | 3.61x |
| Perfume, Makeup & Cosmetics | 0.24% | 3.32x |
| Feminism | 0.14% | 3.26x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Content Affinity attribute.
Index: A comparison of the Benihana audience to the internet population.
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DEMOGRAPHICS
The Benihana audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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