Explore the Benihana Audience
Below you'll find more information about the Benihana audience, broken down in different categories based on their digital and physical behaviors. These are 23.4 thousand unique devices whose actions qualify for the Benihana audience.
INTERESTS
The Benihana audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Benihana audience is COVID Thanksgiving Planners.
| Interest | Composition | Index |
| COVID Thanksgiving Planners | 4.26% | 3.44x |
| Business Incorporating & LLC Filing Researchers | 5.97% | 2.87x |
| Shared Work Space Researchers | 5.47% | 2.75x |
| Human Resources Professionals | 6.97% | 2.68x |
| Apple Fans | 4.48% | 2.60x |
| Social Distancing Content Readers | 2.49% | 2.53x |
| Resume Writing Researchers | 3.98% | 2.50x |
| Employee Management & HR Researchers | 5.47% | 2.47x |
| Business Communication Product Researchers | 4.98% | 2.46x |
| Online Test Prep Resource Readers | 5.97% | 2.37x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Interest attribute.
Index: A comparison of the Benihana audience to the internet population.
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APPAREL RETAILERS
The Benihana audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Benihana audience is Madewell.
| Location | Composition | Index |
| Madewell | 5.15% | 35.89x |
| Zara | 3.36% | 35.53x |
| Columbia | 2.07% | 28.12x |
| Free People | 4.01% | 26.93x |
| Hugo Boss | 3.72% | 24.40x |
| Uniqlo | 1.22% | 22.75x |
| Club Monaco | 0.79% | 20.39x |
| Armani | 1.29% | 14.35x |
| Banana Republic | 7.22% | 12.49x |
| White House Black Market | 7.58% | 11.73x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Location attribute.
Index: A comparison of the Benihana audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Benihana audience is Routers, Switches & Networking.
| Content Affinity | Composition | Index |
| Routers, Switches & Networking | 1.00% | 3.99x |
| Franchising | 0.08% | 3.90x |
| Right Wing Blogs - Political Activism | 0.18% | 3.86x |
| Coupons & Family | 1.80% | 3.84x |
| Teaching Tools for Kids | 1.00% | 3.82x |
| Party Planning & Invitations | 1.99% | 3.49x |
| Photography | 1.49% | 3.46x |
| Nebraska Cluster | 2.82% | 3.19x |
| Wisconsin Universities | 2.56% | 3.09x |
| Texas News Cluster | 1.49% | 2.96x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Content Affinity attribute.
Index: A comparison of the Benihana audience to the internet population.
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DEMOGRAPHICS
The Benihana audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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