Explore the Benihana Audience
Below you'll find more information about the Benihana audience, broken down in different categories based on their digital and physical behaviors. These are 173.5 thousand unique devices whose actions qualify for the Benihana audience.
INTERESTS
The Benihana audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Benihana audience is Texas Energy Providers.
| Interest | Composition | Index |
| Texas Energy Providers | 5.07% | 2.55x |
| Minnesota Twins Fans | 4.65% | 2.31x |
| Minnesota Timberwolves Fans | 4.86% | 2.30x |
| Miami Trip Planners | 4.54% | 2.22x |
| Work Visa Researchers | 3.70% | 2.11x |
| Colombia Trip Planners | 5.07% | 2.11x |
| Santa Monica Trip Planners | 5.39% | 2.03x |
| Retail Job Seekers | 4.22% | 2.01x |
| Aspen Skiers and Snowboarders | 3.91% | 1.99x |
| Houston Trip Planners | 4.54% | 1.97x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Interest attribute.
Index: A comparison of the Benihana audience to the internet population.
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APPAREL RETAILERS
The Benihana audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Benihana audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 2.88% | 70.24x |
| Topshop | 3.94% | 55.59x |
| Lorna Jane | 4.47% | 49.30x |
| Columbia | 11.05% | 48.85x |
| Calvin Klein | 3.26% | 39.67x |
| Levi Strauss | 3.38% | 32.58x |
| Free People | 14.64% | 32.45x |
| Zara | 13.60% | 29.69x |
| Madewell | 11.99% | 28.27x |
| Saint Laurent Paris | 4.19% | 26.18x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Location attribute.
Index: A comparison of the Benihana audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Benihana audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 1.90% | 6.55x |
| Horse Racing | 0.53% | 5.14x |
| Central & South American News | 0.63% | 4.95x |
| Beauty & Cosmetics | 0.42% | 3.96x |
| Franchising | 0.08% | 3.90x |
| Right Wing Blogs - Political Activism | 0.18% | 3.86x |
| Minnesota Local News Cluster | 5.70% | 3.77x |
| Spanish Lifestyle & Health | 0.21% | 3.77x |
| Liberal Views on Government, Finance, and Economy | 0.42% | 3.72x |
| Caribbean Cluster | 0.63% | 3.57x |
Composition Percentage:
The overlap percentage between the Benihana audience and the Content Affinity attribute.
Index: A comparison of the Benihana audience to the internet population.
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DEMOGRAPHICS
The Benihana audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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