Explore the Best Buy Audience
Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 703.9 thousand unique devices whose actions qualify for the Best Buy audience.
INTERESTS
The Best Buy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Buy audience is Pantry Recipes Researchers.
| Interest | Composition | Index |
| Pantry Recipes Researchers | 0.09% | 3.38x |
| Small Business Administration Cares Act Researchers | 0.06% | 2.59x |
| AT&T Wireless Customers | 0.08% | 2.12x |
| Milwaukee Brewers Fans | 4.82% | 2.08x |
| Green Bay Packers Fans | 5.48% | 1.99x |
| Wisconsin County and Local Fair Visitors | 5.48% | 1.87x |
| Medical Coding Content Readers | 0.35% | 1.70x |
| St. Louis Cardinals Fans | 3.93% | 1.63x |
| Rideshare App Users | 1.79% | 1.62x |
| St. Louis Trip Planners | 4.60% | 1.61x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
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APPAREL RETAILERS
The Best Buy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Buy audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.18% | 18.49x |
| Supreme | 0.14% | 14.17x |
| Hollister | 8.19% | 13.79x |
| Zara | 3.44% | 13.55x |
| Aeropostale | 10.88% | 13.00x |
| Topshop | 0.32% | 12.96x |
| Zumiez | 11.74% | 12.51x |
| Charlotte Russe | 0.94% | 12.36x |
| Journeys | 16.07% | 11.77x |
| Buckle | 9.25% | 11.67x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Buy audience is French Education.
| Content Affinity | Composition | Index |
| French Education | 0.04% | 5.93x |
| French News & Gossip Cluster | 0.13% | 4.76x |
| French Canadian Cluster | 0.09% | 4.73x |
| Serbia & Albania Cluster | 0.09% | 4.40x |
| Comedy Content | 0.09% | 4.15x |
| Real Estate Cluster | 0.09% | 3.93x |
| Institutional Investing | 0.06% | 3.83x |
| Fashion & Cosmetics | 0.01% | 3.76x |
| Vietnam Cluster | 0.06% | 3.55x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.06% | 3.46x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
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DEMOGRAPHICS
The Best Buy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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