Dstillery Audiences

BEST BUY

Audience Size: 412.7 Thousand Devices

Explore the Best Buy Audience

Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 412.7 thousand unique devices whose actions qualify for the Best Buy audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.08% 2.12x
Virtual Reality Enthusiasts 3.42% 1.60x
Nintendo Enthusiasts 3.39% 1.59x
PokemonGo Fans 3.37% 1.59x
Anime Fans 3.17% 1.58x
Video Gamers 2.95% 1.55x
Gamers 3.15% 1.52x
2020 Holiday Season Sale News Researchers 1.99% 1.51x
High End TV Shoppers 2.73% 1.51x
Pokemon Enthusiasts 3.97% 1.51x
Composition Percentage: The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy audience is Zara.

Location Composition Index
Zara 1.63% 15.76x
Hollister 5.80% 12.06x
Aeropostale 8.49% 11.96x
Victoria's Secret 12.28% 10.50x
Buckle 7.95% 10.23x
Zumiez 6.30% 10.14x
Topshop 0.06% 9.76x
Journeys 11.02% 9.49x
Express 7.59% 9.31x
H&M 3.85% 8.78x
Composition Percentage: The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy audience is French Education.

Content Affinity Composition Index
French Education 0.04% 5.93x
Hobby Drones & Remote-Controlled Cars 0.08% 5.42x
Canada Shopping - Lifestyle and Mommy Blogs 0.08% 5.41x
Humor & Entertainment 0.08% 4.35x
Online Mini Game Players 0.11% 3.78x
Fashion & Cosmetics 0.01% 3.76x
Internet Service Provider Sites 0.14% 3.10x
Children's Health 0.08% 2.92x
Machines & Industrial Supplies 0.08% 2.92x
Bathrooms & Plumbing 0.06% 2.71x
Composition Percentage: The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male