Dstillery Audiences

BEST BUY

Audience Size: 1.2 Million Devices

Explore the Best Buy Audience

Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Best Buy audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 1.78% 1.51x
Caribbean Trip Planners 1.76% 1.37x
New York Trip Planners 1.80% 1.37x
Condom Shoppers 2.05% 1.34x
Online Grocery Shoppers 3.56% 1.34x
Palm Beach Trip Planners 1.80% 1.33x
Ballet Enthusiasts 1.75% 1.32x
Real Estate Decision Makers 3.33% 1.32x
New York City Events Researchers 1.63% 1.31x
Fort Lauderdale Trip Planners 1.90% 1.31x
Composition Percentage: The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy audience is Everlane.

Location Composition Index
Everlane 0.24% 27.26x
Hollister 3.06% 17.40x
Journeys 4.96% 16.81x
Charlotte Russe 3.21% 15.66x
Aeropostale 5.47% 14.44x
Zumiez 4.50% 14.22x
Express 3.74% 14.22x
Lane Bryant 6.21% 13.28x
Zara 3.17% 12.71x
American Eagle Outfitters 7.65% 12.53x
Composition Percentage: The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.02% 3.04x
Quebec Vacation Research Cluster 0.03% 2.93x
New York City Education & News Cluster 0.95% 2.28x
Content Streamers & Downloaders 0.02% 2.20x
Greece Cluster 0.03% 2.15x
New York City Real Estate Research Cluster 0.69% 2.15x
Men's Fashion Shopping 0.02% 2.14x
Assorted Topics #11355 (Coupons, Stain Removal, Seafood) 0.02% 2.12x
Local & Travel England - East Midlands 0.02% 2.07x
LGBTQ Advocacy 0.82% 2.05x
Composition Percentage: The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female