Dstillery Audiences

BEST BUY

Audience Size: 1.9 Million Devices

Explore the Best Buy Audience

Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Best Buy audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.03% 1.58x
Executive Travelers 0.01% 1.38x
Mobile Phone Comparison Shoppers 1.79% 1.37x
Android Fans 1.82% 1.36x
Countdown to the Beach Travelers 0.01% 1.36x
High End TV Shoppers 1.84% 1.30x
Mobile Phone Purchase Intenders 1.95% 1.29x
Tablet Researchers 1.65% 1.29x
Call of Duty Enthusiasts 1.90% 1.26x
Readers of South American Content 1.79% 1.24x
Composition Percentage: The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy audience is Everlane.

Location Composition Index
Everlane 0.30% 19.27x
Charlotte Russe 4.64% 12.35x
Hollister 5.60% 12.29x
Aeropostale 5.31% 12.01x
Journeys 7.32% 11.52x
Express 4.91% 11.26x
American Eagle Outfitters 9.68% 10.86x
Zumiez 8.09% 10.81x
Buckle 5.04% 10.75x
Gymboree 4.51% 10.44x
Composition Percentage: The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy audience is Drawing & Animation.

Content Affinity Composition Index
Drawing & Animation 0.03% 3.04x
Assorted Topics (Television, Origami, Men's Health) 0.02% 2.18x
Poland Cluster 0.09% 2.14x
Costumes 0.08% 2.13x
Local & Travel England - East Midlands 0.03% 1.97x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 1.94x
Mining & Natural Resources 0.02% 1.91x
South Carolina Travel 0.03% 1.87x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.02% 1.86x
Computer Printers 0.05% 1.83x
Composition Percentage: The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male