Dstillery Audiences

BEST BUY

Audience Size: 327.2 Thousand Devices

Explore the Best Buy Audience

Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 327.2 thousand unique devices whose actions qualify for the Best Buy audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy audience is Fall/Winter 2021 Fashion Trend Researchers.

Interest Composition Index
Fall/Winter 2021 Fashion Trend Researchers 0.30% 2.39x
Aspen Trip Planners 1.65% 2.30x
AT&T Wireless Customers 0.08% 2.12x
Modern Art Museum Researchers 1.68% 2.10x
New York Trip Planners 1.95% 2.10x
UConn Huskies Fans 1.75% 2.05x
Real Estate Decision Makers 1.71% 2.03x
Denver Trip Planners 2.18% 1.97x
Telluride Trip Planners 1.78% 1.96x
New York City Events Researchers 1.98% 1.94x
Composition Percentage: The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy audience is Zumiez.

Location Composition Index
Zumiez 43.09% 58.36x
Eddie Bauer 3.04% 21.87x
Hollister 5.56% 21.40x
Patagonia 3.75% 21.34x
Aeropostale 9.27% 21.07x
Charlotte Russe 2.13% 18.80x
Buckle 8.23% 18.49x
Journeys 10.91% 15.98x
Victoria's Secret 7.49% 15.44x
The Childrens Place 4.59% 14.06x
Composition Percentage: The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy audience is Personal Investment & Advisor Researchers.

Content Affinity Composition Index
Personal Investment & Advisor Researchers 0.10% 4.76x
Colorado Cluster 1.55% 3.98x
Aid Groups 0.07% 3.82x
Philanthropy - Charities & Fundraising 0.04% 3.80x
Historical Information - Museums & Libraries 0.07% 3.77x
Fashion & Cosmetics 0.01% 3.76x
Vermont Cluster 0.23% 3.62x
Law School 0.08% 3.45x
Charity Walks 0.10% 3.24x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.08% 3.24x
Composition Percentage: The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female