Explore the Best Buy Audience
Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Best Buy audience.
INTERESTS
The Best Buy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Buy audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.03% | 1.58x |
| Executive Travelers | 0.01% | 1.38x |
| Mobile Phone Comparison Shoppers | 1.79% | 1.37x |
| Android Fans | 1.82% | 1.36x |
| Countdown to the Beach Travelers | 0.01% | 1.36x |
| High End TV Shoppers | 1.84% | 1.30x |
| Mobile Phone Purchase Intenders | 1.95% | 1.29x |
| Tablet Researchers | 1.65% | 1.29x |
| Call of Duty Enthusiasts | 1.90% | 1.26x |
| Readers of South American Content | 1.79% | 1.24x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
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APPAREL RETAILERS
The Best Buy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Buy audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.30% | 19.27x |
| Charlotte Russe | 4.64% | 12.35x |
| Hollister | 5.60% | 12.29x |
| Aeropostale | 5.31% | 12.01x |
| Journeys | 7.32% | 11.52x |
| Express | 4.91% | 11.26x |
| American Eagle Outfitters | 9.68% | 10.86x |
| Zumiez | 8.09% | 10.81x |
| Buckle | 5.04% | 10.75x |
| Gymboree | 4.51% | 10.44x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Buy audience is Drawing & Animation.
| Content Affinity | Composition | Index |
| Drawing & Animation | 0.03% | 3.04x |
| Assorted Topics (Television, Origami, Men's Health) | 0.02% | 2.18x |
| Poland Cluster | 0.09% | 2.14x |
| Costumes | 0.08% | 2.13x |
| Local & Travel England - East Midlands | 0.03% | 1.97x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 1.94x |
| Mining & Natural Resources | 0.02% | 1.91x |
| South Carolina Travel | 0.03% | 1.87x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.02% | 1.86x |
| Computer Printers | 0.05% | 1.83x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
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DEMOGRAPHICS
The Best Buy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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