Dstillery Audiences

BEST BUY

Audience Size: 1.4 Million Devices

Explore the Best Buy Audience

Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Best Buy audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.03% 1.58x
Readers of Caribbean Content 2.44% 1.41x
Readers of Dominican Republic Content 1.96% 1.40x
Executive Travelers 0.01% 1.38x
Readers of Mexican Content 2.26% 1.37x
Countdown to the Beach Travelers 0.01% 1.36x
Reggaeton Fans 3.03% 1.33x
Readers of Puerto Rican Content 2.32% 1.32x
Readers of Belizean Content 1.88% 1.31x
Readers of Honduran Content 1.81% 1.30x
Composition Percentage: The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy audience is Everlane.

Location Composition Index
Everlane 0.36% 19.28x
Aeropostale 12.46% 16.58x
Charlotte Russe 10.44% 16.38x
Buckle 12.33% 14.81x
Hollister 9.20% 14.56x
Express 13.39% 14.15x
Zumiez 15.12% 13.90x
American Eagle Outfitters 18.04% 13.56x
Victoria's Secret 20.20% 12.17x
Gymboree 7.87% 11.54x
Composition Percentage: The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy audience is Home Décor, Furniture, & Decorating.

Content Affinity Composition Index
Home Décor, Furniture, & Decorating 0.01% 7.25x
Sports - Skiing, Snowboarding 0.01% 5.86x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.21x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 3.87x
Flags & Trump 0.02% 3.85x
ISPs & Local Services 0.01% 3.45x
Scuba Diving 0.07% 3.05x
Men's Fashion Shopping 0.03% 2.81x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.06% 2.75x
Liberal Views on LGBTQ Rights and Pro-Choice 0.10% 2.69x
Composition Percentage: The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male