Explore the Best Buy Audience
Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Best Buy audience.
INTERESTS
The Best Buy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Buy audience is Miami Trip Planners.
| Interest | Composition | Index |
| Miami Trip Planners | 1.78% | 1.51x |
| Caribbean Trip Planners | 1.76% | 1.37x |
| New York Trip Planners | 1.80% | 1.37x |
| Condom Shoppers | 2.05% | 1.34x |
| Online Grocery Shoppers | 3.56% | 1.34x |
| Palm Beach Trip Planners | 1.80% | 1.33x |
| Ballet Enthusiasts | 1.75% | 1.32x |
| Real Estate Decision Makers | 3.33% | 1.32x |
| New York City Events Researchers | 1.63% | 1.31x |
| Fort Lauderdale Trip Planners | 1.90% | 1.31x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
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APPAREL RETAILERS
The Best Buy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Buy audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.24% | 27.26x |
| Hollister | 3.06% | 17.40x |
| Journeys | 4.96% | 16.81x |
| Charlotte Russe | 3.21% | 15.66x |
| Aeropostale | 5.47% | 14.44x |
| Zumiez | 4.50% | 14.22x |
| Express | 3.74% | 14.22x |
| Lane Bryant | 6.21% | 13.28x |
| Zara | 3.17% | 12.71x |
| American Eagle Outfitters | 7.65% | 12.53x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Buy audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).
| Content Affinity | Composition | Index |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.02% | 3.04x |
| Quebec Vacation Research Cluster | 0.03% | 2.93x |
| New York City Education & News Cluster | 0.95% | 2.28x |
| Content Streamers & Downloaders | 0.02% | 2.20x |
| Greece Cluster | 0.03% | 2.15x |
| New York City Real Estate Research Cluster | 0.69% | 2.15x |
| Men's Fashion Shopping | 0.02% | 2.14x |
| Assorted Topics #11355 (Coupons, Stain Removal, Seafood) | 0.02% | 2.12x |
| Local & Travel England - East Midlands | 0.02% | 2.07x |
| LGBTQ Advocacy | 0.82% | 2.05x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
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DEMOGRAPHICS
The Best Buy audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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