Dstillery Audiences

BEST BUY

Audience Size: 1.2 Million Devices

Explore the Best Buy Audience

Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Best Buy audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.03% 1.58x
Readers of El Salvadoran Content 2.66% 1.39x
Executive Travelers 0.01% 1.38x
Readers of Dominican Republic Content 2.52% 1.38x
Countdown to the Beach Travelers 0.01% 1.36x
Readers of Caribbean Content 2.73% 1.36x
Readers of Guatemalan Content 2.46% 1.36x
Readers of Honduran Content 2.42% 1.35x
Readers of Colombian Content 2.42% 1.31x
Readers of Mexican Content 2.46% 1.30x
Composition Percentage: The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy audience is Aeropostale.

Location Composition Index
Aeropostale 19.78% 19.14x
Charlotte Russe 16.13% 19.05x
Everlane 0.41% 18.82x
Hollister 13.81% 17.03x
Buckle 18.77% 16.76x
Zumiez 21.08% 16.02x
Express 17.89% 15.65x
American Eagle Outfitters 21.75% 14.63x
Victoria's Secret 29.02% 13.98x
The Childrens Place 21.37% 13.43x
Composition Percentage: The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy audience is London Tourism.

Content Affinity Composition Index
London Tourism 0.04% 3.70x
Tattoos & Costumes 0.05% 3.01x
Holiday Gifts 0.09% 2.81x
Nepal News 0.04% 2.70x
Vietnam Cluster 0.07% 2.26x
Franchising 0.04% 2.12x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 2.12x
General Interest 0.02% 2.09x
Greece Cluster 0.03% 2.04x
Flower Shopping 0.05% 1.98x
Composition Percentage: The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male