Dstillery Audiences

BEST BUY

Audience Size: 195.8 Thousand Devices

Explore the Best Buy Audience

Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 195.8 thousand unique devices whose actions qualify for the Best Buy audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.08% 2.12x
St. Louis Trip Planners 4.98% 1.87x
Tablet Researchers 2.90% 1.67x
St. Louis Cardinals Fans 3.67% 1.60x
Holiday Season Department Store Deal Shoppers 2.78% 1.59x
Business Communication Product Researchers 2.84% 1.58x
Camera Review Readers 2.31% 1.58x
Online Education Intenders 3.73% 1.57x
Virtual Reality Enthusiasts 3.14% 1.56x
Government Student Loan Researchers 2.67% 1.55x
Composition Percentage: The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy audience is Zara.

Location Composition Index
Zara 1.38% 15.08x
Zumiez 7.92% 15.01x
Buckle 9.18% 13.21x
Aeropostale 8.27% 13.04x
Hollister 5.51% 12.80x
Victoria's Secret 12.51% 12.52x
H&M 4.48% 12.38x
Journeys 11.14% 11.25x
Express 8.04% 10.31x
White House Black Market 6.43% 10.17x
Composition Percentage: The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy audience is French Education.

Content Affinity Composition Index
French Education 0.04% 5.93x
Fashion & Cosmetics 0.01% 3.76x
Car Keys, Locks & Remotes 0.18% 3.57x
Spanish Health & Wellness 0.18% 3.52x
Arthritis & Bones 0.08% 3.46x
Motorcycle Racing Researchers 0.18% 3.44x
Pet Supplies 0.12% 3.20x
Shopping Catalogs 0.08% 3.08x
Homemade Jewelry & Crafts 0.05% 3.08x
Humor & Entertainment 0.11% 3.02x
Composition Percentage: The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male