Explore the Best Buy Audience
Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 606.2 thousand unique devices whose actions qualify for the Best Buy audience.
INTERESTS
The Best Buy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Buy audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 5.69% | 2.25x |
| AT&T Wireless Customers | 0.08% | 2.12x |
| Modern Art Museum Researchers | 1.91% | 2.08x |
| Northeastern Voters | 3.49% | 2.02x |
| Cape Cod News Readers | 2.51% | 1.96x |
| Mid-Range Grocery Shoppers | 3.42% | 1.82x |
| School Closings Updates Readers | 1.16% | 1.82x |
| Vermont Trip Planners | 2.22% | 1.73x |
| New York Trip Planners | 2.91% | 1.70x |
| Renaissance Faire Visitors | 3.60% | 1.69x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
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APPAREL RETAILERS
The Best Buy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Buy audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 12.77% | 10.03x |
| Hollister | 8.26% | 8.65x |
| Charlotte Russe | 0.94% | 8.38x |
| Aeropostale | 10.99% | 8.17x |
| Buckle | 12.40% | 7.83x |
| Zara | 1.57% | 7.82x |
| Journeys | 15.83% | 7.30x |
| Victoria's Secret | 17.13% | 7.29x |
| American Eagle Outfitters | 8.59% | 6.74x |
| H&M | 5.59% | 6.69x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Buy audience is Data Centers.
| Content Affinity | Composition | Index |
| Data Centers | 0.11% | 5.22x |
| K-Pop | 0.18% | 3.84x |
| Fashion & Cosmetics | 0.01% | 3.76x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.04% | 3.69x |
| Promo Codes | 0.07% | 3.58x |
| Furniture & Home Improvement | 0.04% | 3.55x |
| Poland Cluster | 0.11% | 3.44x |
| Watches Retail | 0.09% | 3.20x |
| Yoga & Meditation | 0.03% | 3.19x |
| Online Games | 0.42% | 3.19x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
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DEMOGRAPHICS
The Best Buy audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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