Explore the Best Buy Audience
Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 195.8 thousand unique devices whose actions qualify for the Best Buy audience.
INTERESTS
The Best Buy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Buy audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.08% | 2.12x |
| St. Louis Trip Planners | 4.98% | 1.87x |
| Tablet Researchers | 2.90% | 1.67x |
| St. Louis Cardinals Fans | 3.67% | 1.60x |
| Holiday Season Department Store Deal Shoppers | 2.78% | 1.59x |
| Business Communication Product Researchers | 2.84% | 1.58x |
| Camera Review Readers | 2.31% | 1.58x |
| Online Education Intenders | 3.73% | 1.57x |
| Virtual Reality Enthusiasts | 3.14% | 1.56x |
| Government Student Loan Researchers | 2.67% | 1.55x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
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APPAREL RETAILERS
The Best Buy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Buy audience is Zara.
| Location | Composition | Index |
| Zara | 1.38% | 15.08x |
| Zumiez | 7.92% | 15.01x |
| Buckle | 9.18% | 13.21x |
| Aeropostale | 8.27% | 13.04x |
| Hollister | 5.51% | 12.80x |
| Victoria's Secret | 12.51% | 12.52x |
| H&M | 4.48% | 12.38x |
| Journeys | 11.14% | 11.25x |
| Express | 8.04% | 10.31x |
| White House Black Market | 6.43% | 10.17x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Buy audience is French Education.
| Content Affinity | Composition | Index |
| French Education | 0.04% | 5.93x |
| Fashion & Cosmetics | 0.01% | 3.76x |
| Car Keys, Locks & Remotes | 0.18% | 3.57x |
| Spanish Health & Wellness | 0.18% | 3.52x |
| Arthritis & Bones | 0.08% | 3.46x |
| Motorcycle Racing Researchers | 0.18% | 3.44x |
| Pet Supplies | 0.12% | 3.20x |
| Shopping Catalogs | 0.08% | 3.08x |
| Homemade Jewelry & Crafts | 0.05% | 3.08x |
| Humor & Entertainment | 0.11% | 3.02x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
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DEMOGRAPHICS
The Best Buy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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