Dstillery Audiences

BEST BUY

Audience Size: 390.9 Thousand Devices

Explore the Best Buy Audience

Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 390.9 thousand unique devices whose actions qualify for the Best Buy audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.08% 2.12x
Amazon Prime Movie Subscribers 2.29% 1.51x
League of Legends Video Game Fans 3.64% 1.50x
United Nations Donors 1.92% 1.49x
Mobile Phone Purchase Intenders 3.54% 1.48x
Spanish Language Learners 2.76% 1.47x
Green Bay Packers Fans 4.05% 1.46x
Microsoft Friendly Developers 3.20% 1.46x
Texas Longhorn Fans 3.47% 1.45x
Destiny Video Game Fans 3.51% 1.45x
Composition Percentage: The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy audience is Zara.

Location Composition Index
Zara 1.48% 19.09x
Aeropostale 6.74% 13.95x
Hollister 4.32% 13.85x
Victoria's Secret 9.62% 11.88x
Buckle 5.92% 11.07x
Zumiez 4.79% 11.05x
Journeys 8.33% 10.39x
Express 5.75% 10.37x
H&M 3.03% 9.13x
White House Black Market 4.74% 8.80x
Composition Percentage: The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy audience is French Education.

Content Affinity Composition Index
French Education 0.04% 5.93x
Canadian News 0.11% 4.91x
Marijuana 0.07% 3.89x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.10% 3.77x
Fashion & Cosmetics 0.01% 3.76x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 3.46x
Natural & Healthy Living Researchers 0.13% 3.44x
Russia Cluster 0.07% 3.33x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.17% 3.31x
Community Planning & Transportation 0.10% 3.21x
Composition Percentage: The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male