Explore the Best Buy Audience
Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Best Buy audience.
INTERESTS
The Best Buy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Buy audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 2.11% | 1.45x |
| Caribbean Trip Planners | 1.88% | 1.40x |
| Readers of Dominican Republic Content | 1.71% | 1.37x |
| Readers of Panamanian Content | 1.69% | 1.36x |
| Readers of Colombian Content | 1.60% | 1.36x |
| Readers of South American Content | 1.92% | 1.35x |
| Readers of Nicaraguan Content | 1.51% | 1.35x |
| Real Estate Decision Makers | 3.39% | 1.34x |
| Hip Hop Fans | 1.75% | 1.33x |
| New York City Events Researchers | 1.62% | 1.33x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
Curious about what else the Best Buy audience is interested in?
Sign Up
APPAREL RETAILERS
The Best Buy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Buy audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.27% | 22.91x |
| Hollister | 4.54% | 14.76x |
| Charlotte Russe | 3.92% | 14.19x |
| Aeropostale | 5.78% | 13.97x |
| Journeys | 6.58% | 13.64x |
| Express | 4.60% | 13.07x |
| Zumiez | 6.39% | 12.53x |
| American Eagle Outfitters | 8.79% | 12.18x |
| Zara | 3.77% | 11.58x |
| Lane Bryant | 7.56% | 11.48x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
Want to find more of the Best Buy audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Buy audience is African American Celebrity Gossip.
| Content Affinity | Composition | Index |
| African American Celebrity Gossip | 4.30% | 1.26x |
| Hip-Hop Enthusiast | 2.68% | 1.19x |
| Smartphones | 2.19% | 1.17x |
| South Florida Cluster | 1.53% | 1.15x |
| Computers | 3.09% | 1.13x |
| Career Cluster A | 3.31% | 1.10x |
| Casual & Nintendo Gamers | 2.04% | 1.10x |
| Car Information | 2.27% | 1.08x |
| Discount Travel | 8.16% | 1.06x |
| Finance & Accounting Cluster | 2.07% | 1.06x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
Want to see more of the Content Affinities the Best Buy audience visits?
Sign Up
DEMOGRAPHICS
The Best Buy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the Best Buy audience?
Sign Up