Dstillery Audiences

BEST BUY

Audience Size: 1.5 Million Devices

Explore the Best Buy Audience

Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Best Buy audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 3.52% 1.46x
Mobile Phone Purchase Intenders 3.60% 1.46x
Mobile Phone Comparison Shoppers 3.17% 1.41x
Home Networking Researchers 3.50% 1.38x
Readers of South American Content 2.79% 1.37x
High End TV Shoppers 3.03% 1.36x
Miami Trip Planners 3.07% 1.36x
PlayStation Enthusiasts 3.57% 1.35x
Burger Enthusiast 0.04% 1.35x
Xbox Enthusiasts 3.62% 1.35x
Composition Percentage: The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy audience is Everlane.

Location Composition Index
Everlane 0.41% 16.60x
Charlotte Russe 11.00% 15.88x
Supreme 0.33% 14.75x
Hollister 15.56% 14.51x
Aeropostale 20.31% 14.20x
Buckle 16.75% 13.48x
Zumiez 21.41% 13.13x
Express 19.05% 12.13x
American Eagle Outfitters 18.43% 11.94x
Victoria's Secret 30.47% 11.45x
Composition Percentage: The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy audience is Fashion & Cosmetics.

Content Affinity Composition Index
Fashion & Cosmetics 0.01% 3.76x
Local & Travel England - North Midlands 0.01% 3.05x
Greece Cluster 0.04% 2.99x
Higher-End Fashion Brands 0.08% 2.68x
Texas Sporting & Outdoors Cluster 0.03% 2.65x
Texas Off-Roading 0.01% 2.49x
London Tourism & Events 0.03% 2.37x
Real Estate Cluster 0.12% 2.17x
New York City Education & News Cluster 0.77% 2.17x
Visa & Immigration 0.09% 2.10x
Composition Percentage: The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male