Dstillery Audiences

BEST BUY

Audience Size: 1.3 Million Devices

Explore the Best Buy Audience

Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Best Buy audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.12% 2.49x
AT&T Wireless Customers 0.08% 2.12x
World Spa Day Researchers 0.13% 1.73x
Sunglasses Shoppers 0.78% 1.68x
Online Content Creators 0.14% 1.59x
Ergonomic Office Supplies Shoppers 2.51% 1.54x
Virtual Reality Enthusiasts 2.81% 1.51x
Nintendo Enthusiasts 2.87% 1.47x
Video and Computer Gaming Enthusiasts 2.43% 1.46x
eSports Enthusiasts 2.88% 1.46x
Composition Percentage: The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy audience is Everlane.

Location Composition Index
Everlane 0.03% 5.17x
Hollister 9.71% 4.52x
Charlotte Russe 1.11% 4.45x
Zara 1.91% 4.40x
Aeropostale 12.52% 4.22x
Buckle 14.21% 4.15x
Journeys 19.11% 4.00x
Zumiez 10.43% 4.00x
Victoria's Secret 20.29% 3.99x
H&M 6.97% 3.80x
Composition Percentage: The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy audience is Bulgaria Cluster.

Content Affinity Composition Index
Bulgaria Cluster 0.06% 7.45x
Police Gear 0.06% 7.19x
Women Shoppers 0.05% 5.91x
Internet Radio 0.06% 4.55x
Fashion & Cosmetics 0.01% 3.76x
College Greek Life 0.05% 3.75x
Action Sports 0.03% 3.59x
Science Education & Academia 0.03% 3.30x
MBA Education 0.03% 3.30x
Canadian Lifestyle 0.05% 3.27x
Composition Percentage: The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female