Dstillery Audiences

BEST BUY

Audience Size: 703.9 Thousand Devices

Explore the Best Buy Audience

Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 703.9 thousand unique devices whose actions qualify for the Best Buy audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy audience is Pantry Recipes Researchers.

Interest Composition Index
Pantry Recipes Researchers 0.09% 3.38x
Small Business Administration Cares Act Researchers 0.06% 2.59x
AT&T Wireless Customers 0.08% 2.12x
Milwaukee Brewers Fans 4.82% 2.08x
Green Bay Packers Fans 5.48% 1.99x
Wisconsin County and Local Fair Visitors 5.48% 1.87x
Medical Coding Content Readers 0.35% 1.70x
St. Louis Cardinals Fans 3.93% 1.63x
Rideshare App Users 1.79% 1.62x
St. Louis Trip Planners 4.60% 1.61x
Composition Percentage: The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy audience is Everlane.

Location Composition Index
Everlane 0.18% 18.49x
Supreme 0.14% 14.17x
Hollister 8.19% 13.79x
Zara 3.44% 13.55x
Aeropostale 10.88% 13.00x
Topshop 0.32% 12.96x
Zumiez 11.74% 12.51x
Charlotte Russe 0.94% 12.36x
Journeys 16.07% 11.77x
Buckle 9.25% 11.67x
Composition Percentage: The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy audience is French Education.

Content Affinity Composition Index
French Education 0.04% 5.93x
French News & Gossip Cluster 0.13% 4.76x
French Canadian Cluster 0.09% 4.73x
Serbia & Albania Cluster 0.09% 4.40x
Comedy Content 0.09% 4.15x
Real Estate Cluster 0.09% 3.93x
Institutional Investing 0.06% 3.83x
Fashion & Cosmetics 0.01% 3.76x
Vietnam Cluster 0.06% 3.55x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 3.46x
Composition Percentage: The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male