Dstillery Audiences

BEST BUY

Audience Size: 1.3 Million Devices

Explore the Best Buy Audience

Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Best Buy audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.08% 2.12x
Shelf-Stable Food Content Readers 0.05% 1.93x
Mobile Phone Comparison Shoppers 3.78% 1.91x
Camera Review Readers 3.07% 1.81x
Market Intelligence Researchers 2.54% 1.77x
PokemonGo Fans 3.81% 1.75x
Apple Fans 2.99% 1.74x
IT Decision Makers 3.15% 1.73x
Techies 2.78% 1.71x
Android Fans 3.33% 1.70x
Composition Percentage: The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy audience is Everlane.

Location Composition Index
Everlane 0.31% 18.62x
Charlotte Russe 4.43% 15.27x
Supreme 0.25% 14.71x
Hollister 12.19% 13.87x
Aeropostale 15.38% 12.84x
Zumiez 16.96% 12.44x
Topshop 0.64% 12.43x
Zara 4.81% 12.38x
Buckle 13.16% 12.05x
Journeys 20.73% 11.46x
Composition Percentage: The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy audience is French Education.

Content Affinity Composition Index
French Education 0.04% 5.93x
Community Planning & Transportation 0.16% 5.79x
Holiday Gifts 0.11% 4.91x
Fashion & Cosmetics 0.01% 3.76x
Airsoft & Paintball Equipment 0.11% 3.75x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.05% 3.73x
Retail Industry News 0.11% 3.65x
Turkey & Iran Cluster 0.05% 3.61x
Institutional Investing 0.08% 3.41x
Nutrition & Diabetic Living 0.11% 3.08x
Composition Percentage: The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male