Dstillery Audiences

BEST BUY

Audience Size: 1.4 Million Devices

Explore the Best Buy Audience

Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Best Buy audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy audience is Mobile Phone Comparison Shoppers.

Interest Composition Index
Mobile Phone Comparison Shoppers 3.30% 1.53x
Mobile Phone Purchase Intenders 3.52% 1.47x
High End TV Shoppers 3.00% 1.45x
Nintendo Enthusiasts 3.64% 1.45x
Online Grocery Shoppers 3.07% 1.44x
New York City Events Researchers 2.63% 1.43x
Florida Trip Planners 2.89% 1.43x
Android Fans 3.04% 1.42x
Virtual Reality Enthusiasts 3.43% 1.41x
Smartphone Case Shoppers 3.45% 1.40x
Composition Percentage: The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy audience is Everlane.

Location Composition Index
Everlane 0.39% 17.71x
Charlotte Russe 8.18% 15.45x
Supreme 0.30% 14.28x
Hollister 14.27% 14.09x
Aeropostale 18.17% 13.44x
Zumiez 19.52% 12.69x
Buckle 15.18% 12.65x
Zara 5.41% 11.81x
Express 17.10% 11.60x
Topshop 0.81% 11.47x
Composition Percentage: The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy audience is Cars, Travel & Food.

Content Affinity Composition Index
Cars, Travel & Food 0.03% 4.89x
Fashion & Cosmetics 0.01% 3.76x
Cuba & Mexico Media 0.08% 2.85x
Malaya 0.02% 2.70x
Texas Off-Roading 0.01% 2.49x
Home Improvement Contractor 0.04% 2.45x
Consumer Rewards 0.02% 2.37x
Upstate New York State Athletics 0.03% 2.36x
London Tourism & Events 0.03% 2.24x
Phone & Computer Game Downloaders 0.23% 2.22x
Composition Percentage: The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male