Dstillery Audiences

BEST BUY

Audience Size: 192.1 Thousand Devices

Explore the Best Buy Audience

Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 192.1 thousand unique devices whose actions qualify for the Best Buy audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.08% 2.12x
St. Louis Trip Planners 5.83% 2.00x
Computer Processor and Data Center Decision Makers 4.31% 1.91x
Green Bay Packers Fans 5.39% 1.91x
Nintendo Enthusiasts 3.95% 1.77x
Milwaukee Brewers Fans 4.40% 1.76x
Gift Card Researchers 2.42% 1.76x
eSports Enthusiasts 3.86% 1.75x
Destiny Video Game Fans 4.40% 1.74x
Diablo Video Game Fans 4.04% 1.71x
Composition Percentage: The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy audience is Zara.

Location Composition Index
Zara 1.88% 21.27x
Aeropostale 10.51% 14.97x
Hollister 6.81% 14.09x
Zumiez 7.61% 12.84x
Victoria's Secret 14.16% 12.81x
Buckle 9.56% 12.31x
Charlotte Russe 0.72% 12.20x
Journeys 12.66% 11.08x
Express 8.21% 10.51x
White House Black Market 7.06% 10.40x
Composition Percentage: The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 0.27% 4.38x
Recreational Motor Sport Enthusiasts 0.45% 4.14x
New Jersey Travel Location Cluster 0.81% 3.97x
India Cluster 0.25% 3.96x
Fashion & Cosmetics 0.01% 3.76x
Australia & New Zealand Media 0.45% 3.72x
Watches Retail 0.16% 3.61x
Child Development 0.18% 3.54x
Arthritis & Bones 0.08% 3.46x
Wisconsin Travel & Tourism Cluster 3.68% 3.43x
Composition Percentage: The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male