Dstillery Audiences

BEST BUY

Audience Size: 736.7 Thousand Devices

Explore the Best Buy Audience

Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 736.7 thousand unique devices whose actions qualify for the Best Buy audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.08% 2.12x
Sunglasses Shoppers 0.78% 1.68x
Hard Seltzer Aficionados 0.97% 1.52x
PC Users 2.84% 1.50x
Nintendo Enthusiasts 2.84% 1.48x
Diablo Video Game Fans 2.90% 1.48x
PokemonGo Fans 3.10% 1.47x
Computer Processor and Data Center Decision Makers 3.16% 1.47x
Xbox Enthusiasts 3.41% 1.47x
High End TV Shoppers 2.14% 1.46x
Composition Percentage: The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy audience is Everlane.

Location Composition Index
Everlane 0.03% 8.19x
Hollister 7.31% 6.68x
Charlotte Russe 0.84% 6.52x
Zara 1.50% 6.42x
Aeropostale 9.24% 6.09x
Buckle 10.00% 5.75x
Victoria's Secret 14.51% 5.58x
Zumiez 7.58% 5.54x
Journeys 13.52% 5.46x
H&M 4.86% 5.05x
Composition Percentage: The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 0.06% 7.47x
Auto Tires & Parts Repair Researchers 0.03% 3.81x
Fashion & Cosmetics 0.01% 3.76x
Mail Order Food 0.05% 3.57x
Music Education 0.05% 3.49x
Marketing Professionals 0.03% 3.46x
MBA Education 0.06% 3.46x
National Parks 0.05% 3.19x
Mobile Industry Information 0.05% 3.04x
African-American Hair 0.05% 2.57x
Composition Percentage: The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male