Explore the Best Buy Audience
Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 390.9 thousand unique devices whose actions qualify for the Best Buy audience.
INTERESTS
The Best Buy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Buy audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.08% | 2.12x |
| Amazon Prime Movie Subscribers | 2.29% | 1.51x |
| League of Legends Video Game Fans | 3.64% | 1.50x |
| United Nations Donors | 1.92% | 1.49x |
| Mobile Phone Purchase Intenders | 3.54% | 1.48x |
| Spanish Language Learners | 2.76% | 1.47x |
| Green Bay Packers Fans | 4.05% | 1.46x |
| Microsoft Friendly Developers | 3.20% | 1.46x |
| Texas Longhorn Fans | 3.47% | 1.45x |
| Destiny Video Game Fans | 3.51% | 1.45x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
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APPAREL RETAILERS
The Best Buy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Buy audience is Zara.
| Location | Composition | Index |
| Zara | 1.48% | 19.09x |
| Aeropostale | 6.74% | 13.95x |
| Hollister | 4.32% | 13.85x |
| Victoria's Secret | 9.62% | 11.88x |
| Buckle | 5.92% | 11.07x |
| Zumiez | 4.79% | 11.05x |
| Journeys | 8.33% | 10.39x |
| Express | 5.75% | 10.37x |
| H&M | 3.03% | 9.13x |
| White House Black Market | 4.74% | 8.80x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Buy audience is French Education.
| Content Affinity | Composition | Index |
| French Education | 0.04% | 5.93x |
| Canadian News | 0.11% | 4.91x |
| Marijuana | 0.07% | 3.89x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.10% | 3.77x |
| Fashion & Cosmetics | 0.01% | 3.76x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.06% | 3.46x |
| Natural & Healthy Living Researchers | 0.13% | 3.44x |
| Russia Cluster | 0.07% | 3.33x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.17% | 3.31x |
| Community Planning & Transportation | 0.10% | 3.21x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
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DEMOGRAPHICS
The Best Buy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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