Dstillery Audiences

BEST BUY

Audience Size: 220.5 Thousand Devices

Explore the Best Buy Audience

Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 220.5 thousand unique devices whose actions qualify for the Best Buy audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy audience is Readers of South American Content.

Interest Composition Index
Readers of South American Content 2.50% 1.42x
Readers of Caribbean Content 2.56% 1.35x
Houston Trip Planners 2.21% 1.35x
Texas Energy Providers 1.81% 1.34x
High End TV Shoppers 2.00% 1.32x
Readers of Cuban Content 1.86% 1.30x
Colombia Trip Planners 2.52% 1.30x
Readers of Dominican Republic Content 2.40% 1.30x
Readers of Mexican Content 2.44% 1.29x
Readers of Panamanian Content 2.09% 1.29x
Composition Percentage: The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy audience is Michael Kors.

Location Composition Index
Michael Kors 0.67% 9.56x
Lululemon 0.40% 7.14x
Club Monaco 0.65% 6.72x
Patagonia 0.29% 5.37x
J. Crew 2.09% 5.36x
Banana Republic 2.38% 5.18x
Brooks Brothers 2.26% 5.17x
The North Face 1.17% 4.84x
REI 2.59% 4.66x
Gymboree 1.24% 4.33x
Composition Percentage: The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy audience is Assorted Topics #11841 (Safari, Health, Wellness, Sports).

Content Affinity Composition Index
Assorted Topics #11841 (Safari, Health, Wellness, Sports) 0.06% 2.29x
Texas Sporting & Outdoors Cluster 0.06% 2.11x
Consumer Rewards 0.11% 1.97x
LGBTQ Advocacy 1.13% 1.92x
Professional Audio Visual 0.06% 1.91x
Scuba Diving 0.06% 1.81x
Arabic News 0.16% 1.80x
Serbia & Albania Cluster 0.04% 1.77x
High-End Audio 0.68% 1.74x
Robotics 0.13% 1.68x
Composition Percentage: The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999