Dstillery Audiences

BEST BUY

Audience Size: 1.7 Million Devices

Explore the Best Buy Audience

Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Best Buy audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy audience is Readers of Caribbean Content.

Interest Composition Index
Readers of Caribbean Content 2.11% 1.45x
Caribbean Trip Planners 1.88% 1.40x
Readers of Dominican Republic Content 1.71% 1.37x
Readers of Panamanian Content 1.69% 1.36x
Readers of Colombian Content 1.60% 1.36x
Readers of South American Content 1.92% 1.35x
Readers of Nicaraguan Content 1.51% 1.35x
Real Estate Decision Makers 3.39% 1.34x
Hip Hop Fans 1.75% 1.33x
New York City Events Researchers 1.62% 1.33x
Composition Percentage: The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy audience is Everlane.

Location Composition Index
Everlane 0.27% 22.91x
Hollister 4.54% 14.76x
Charlotte Russe 3.92% 14.19x
Aeropostale 5.78% 13.97x
Journeys 6.58% 13.64x
Express 4.60% 13.07x
Zumiez 6.39% 12.53x
American Eagle Outfitters 8.79% 12.18x
Zara 3.77% 11.58x
Lane Bryant 7.56% 11.48x
Composition Percentage: The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy audience is African American Celebrity Gossip.

Content Affinity Composition Index
African American Celebrity Gossip 4.30% 1.26x
Hip-Hop Enthusiast 2.68% 1.19x
Smartphones 2.19% 1.17x
South Florida Cluster 1.53% 1.15x
Computers 3.09% 1.13x
Career Cluster A 3.31% 1.10x
Casual & Nintendo Gamers 2.04% 1.10x
Car Information 2.27% 1.08x
Discount Travel 8.16% 1.06x
Finance & Accounting Cluster 2.07% 1.06x
Composition Percentage: The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male