Explore the Best Buy Audience
Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 220.5 thousand unique devices whose actions qualify for the Best Buy audience.
INTERESTS
The Best Buy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Buy audience is Readers of South American Content.
| Interest | Composition | Index |
| Readers of South American Content | 2.50% | 1.42x |
| Readers of Caribbean Content | 2.56% | 1.35x |
| Houston Trip Planners | 2.21% | 1.35x |
| Texas Energy Providers | 1.81% | 1.34x |
| High End TV Shoppers | 2.00% | 1.32x |
| Readers of Cuban Content | 1.86% | 1.30x |
| Colombia Trip Planners | 2.52% | 1.30x |
| Readers of Dominican Republic Content | 2.40% | 1.30x |
| Readers of Mexican Content | 2.44% | 1.29x |
| Readers of Panamanian Content | 2.09% | 1.29x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
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APPAREL RETAILERS
The Best Buy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Buy audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.67% | 9.56x |
| Lululemon | 0.40% | 7.14x |
| Club Monaco | 0.65% | 6.72x |
| Patagonia | 0.29% | 5.37x |
| J. Crew | 2.09% | 5.36x |
| Banana Republic | 2.38% | 5.18x |
| Brooks Brothers | 2.26% | 5.17x |
| The North Face | 1.17% | 4.84x |
| REI | 2.59% | 4.66x |
| Gymboree | 1.24% | 4.33x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Buy audience is Assorted Topics #11841 (Safari, Health, Wellness, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics #11841 (Safari, Health, Wellness, Sports) | 0.06% | 2.29x |
| Texas Sporting & Outdoors Cluster | 0.06% | 2.11x |
| Consumer Rewards | 0.11% | 1.97x |
| LGBTQ Advocacy | 1.13% | 1.92x |
| Professional Audio Visual | 0.06% | 1.91x |
| Scuba Diving | 0.06% | 1.81x |
| Arabic News | 0.16% | 1.80x |
| Serbia & Albania Cluster | 0.04% | 1.77x |
| High-End Audio | 0.68% | 1.74x |
| Robotics | 0.13% | 1.68x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
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DEMOGRAPHICS
The Best Buy audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999
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