Explore the Best Buy Audience
Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 736.7 thousand unique devices whose actions qualify for the Best Buy audience.
INTERESTS
The Best Buy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Buy audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.08% | 2.12x |
| Sunglasses Shoppers | 0.78% | 1.68x |
| Hard Seltzer Aficionados | 0.97% | 1.52x |
| PC Users | 2.84% | 1.50x |
| Nintendo Enthusiasts | 2.84% | 1.48x |
| Diablo Video Game Fans | 2.90% | 1.48x |
| PokemonGo Fans | 3.10% | 1.47x |
| Computer Processor and Data Center Decision Makers | 3.16% | 1.47x |
| Xbox Enthusiasts | 3.41% | 1.47x |
| High End TV Shoppers | 2.14% | 1.46x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
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APPAREL RETAILERS
The Best Buy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Buy audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.03% | 8.19x |
| Hollister | 7.31% | 6.68x |
| Charlotte Russe | 0.84% | 6.52x |
| Zara | 1.50% | 6.42x |
| Aeropostale | 9.24% | 6.09x |
| Buckle | 10.00% | 5.75x |
| Victoria's Secret | 14.51% | 5.58x |
| Zumiez | 7.58% | 5.54x |
| Journeys | 13.52% | 5.46x |
| H&M | 4.86% | 5.05x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Buy audience is Perfume, Makeup & Cosmetics.
| Content Affinity | Composition | Index |
| Perfume, Makeup & Cosmetics | 0.06% | 7.47x |
| Auto Tires & Parts Repair Researchers | 0.03% | 3.81x |
| Fashion & Cosmetics | 0.01% | 3.76x |
| Mail Order Food | 0.05% | 3.57x |
| Music Education | 0.05% | 3.49x |
| Marketing Professionals | 0.03% | 3.46x |
| MBA Education | 0.06% | 3.46x |
| National Parks | 0.05% | 3.19x |
| Mobile Industry Information | 0.05% | 3.04x |
| African-American Hair | 0.05% | 2.57x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
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DEMOGRAPHICS
The Best Buy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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