Dstillery Audiences

BEST BUY

Audience Size: 606.2 Thousand Devices

Explore the Best Buy Audience

Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 606.2 thousand unique devices whose actions qualify for the Best Buy audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 5.69% 2.25x
AT&T Wireless Customers 0.08% 2.12x
Modern Art Museum Researchers 1.91% 2.08x
Northeastern Voters 3.49% 2.02x
Cape Cod News Readers 2.51% 1.96x
Mid-Range Grocery Shoppers 3.42% 1.82x
School Closings Updates Readers 1.16% 1.82x
Vermont Trip Planners 2.22% 1.73x
New York Trip Planners 2.91% 1.70x
Renaissance Faire Visitors 3.60% 1.69x
Composition Percentage: The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy audience is Zumiez.

Location Composition Index
Zumiez 12.77% 10.03x
Hollister 8.26% 8.65x
Charlotte Russe 0.94% 8.38x
Aeropostale 10.99% 8.17x
Buckle 12.40% 7.83x
Zara 1.57% 7.82x
Journeys 15.83% 7.30x
Victoria's Secret 17.13% 7.29x
American Eagle Outfitters 8.59% 6.74x
H&M 5.59% 6.69x
Composition Percentage: The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy audience is Data Centers.

Content Affinity Composition Index
Data Centers 0.11% 5.22x
K-Pop 0.18% 3.84x
Fashion & Cosmetics 0.01% 3.76x
Assorted Topics (Power Trains, Drones, Web Design) 0.04% 3.69x
Promo Codes 0.07% 3.58x
Furniture & Home Improvement 0.04% 3.55x
Poland Cluster 0.11% 3.44x
Watches Retail 0.09% 3.20x
Yoga & Meditation 0.03% 3.19x
Online Games 0.42% 3.19x
Composition Percentage: The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male