Dstillery Audiences

BEST BUY

Audience Size: 1.2 Million Devices

Explore the Best Buy Audience

Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Best Buy audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy audience is Mobile Phone Purchase Intenders.

Interest Composition Index
Mobile Phone Purchase Intenders 4.19% 1.64x
Mobile Phone Comparison Shoppers 3.61% 1.57x
High End TV Shoppers 3.44% 1.55x
Nintendo Enthusiasts 4.00% 1.53x
Tablet Researchers 3.57% 1.53x
Virtual Reality Enthusiasts 3.70% 1.53x
Video and Computer Gaming Enthusiasts 3.68% 1.52x
eSports Enthusiasts 4.02% 1.52x
Video Gamers 3.72% 1.51x
PokemonGo Fans 4.09% 1.51x
Composition Percentage: The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 15.50% 18.03x
Aeropostale 22.48% 17.13x
Everlane 0.41% 16.84x
Hollister 15.69% 16.56x
Buckle 18.34% 15.91x
Zumiez 22.76% 15.20x
Express 19.62% 14.02x
Supreme 0.32% 13.95x
American Eagle Outfitters 22.19% 13.58x
Victoria's Secret 32.43% 13.10x
Composition Percentage: The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy audience is Fashion & Cosmetics.

Content Affinity Composition Index
Fashion & Cosmetics 0.01% 3.59x
Italy Cluster 0.04% 3.13x
Canada Shopping - General Commerce 0.03% 2.73x
Survival Guides 0.03% 2.64x
Malaya 0.02% 2.35x
Greece Cluster 0.03% 2.28x
Alternative Streaming Services 0.03% 2.01x
Home Printing 0.03% 2.00x
Tattoos & Costumes 0.04% 1.99x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 1.96x
Composition Percentage: The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male