Explore the Best Buy Audience
Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Best Buy audience.
INTERESTS
The Best Buy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Buy audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.08% | 2.12x |
| Shelf-Stable Food Content Readers | 0.05% | 1.93x |
| Mobile Phone Comparison Shoppers | 3.78% | 1.91x |
| Camera Review Readers | 3.07% | 1.81x |
| Market Intelligence Researchers | 2.54% | 1.77x |
| PokemonGo Fans | 3.81% | 1.75x |
| Apple Fans | 2.99% | 1.74x |
| IT Decision Makers | 3.15% | 1.73x |
| Techies | 2.78% | 1.71x |
| Android Fans | 3.33% | 1.70x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
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APPAREL RETAILERS
The Best Buy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Buy audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.31% | 18.62x |
| Charlotte Russe | 4.43% | 15.27x |
| Supreme | 0.25% | 14.71x |
| Hollister | 12.19% | 13.87x |
| Aeropostale | 15.38% | 12.84x |
| Zumiez | 16.96% | 12.44x |
| Topshop | 0.64% | 12.43x |
| Zara | 4.81% | 12.38x |
| Buckle | 13.16% | 12.05x |
| Journeys | 20.73% | 11.46x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Buy audience is French Education.
| Content Affinity | Composition | Index |
| French Education | 0.04% | 5.93x |
| Community Planning & Transportation | 0.16% | 5.79x |
| Holiday Gifts | 0.11% | 4.91x |
| Fashion & Cosmetics | 0.01% | 3.76x |
| Airsoft & Paintball Equipment | 0.11% | 3.75x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.05% | 3.73x |
| Retail Industry News | 0.11% | 3.65x |
| Turkey & Iran Cluster | 0.05% | 3.61x |
| Institutional Investing | 0.08% | 3.41x |
| Nutrition & Diabetic Living | 0.11% | 3.08x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
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DEMOGRAPHICS
The Best Buy audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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