Explore the Best Buy Audience
Below you'll find more information about the Best Buy audience, broken down in different categories based on their digital and physical behaviors. These are 327.2 thousand unique devices whose actions qualify for the Best Buy audience.
INTERESTS
The Best Buy audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Buy audience is Fall/Winter 2021 Fashion Trend Researchers.
| Interest | Composition | Index |
| Fall/Winter 2021 Fashion Trend Researchers | 0.30% | 2.39x |
| Aspen Trip Planners | 1.65% | 2.30x |
| AT&T Wireless Customers | 0.08% | 2.12x |
| Modern Art Museum Researchers | 1.68% | 2.10x |
| New York Trip Planners | 1.95% | 2.10x |
| UConn Huskies Fans | 1.75% | 2.05x |
| Real Estate Decision Makers | 1.71% | 2.03x |
| Denver Trip Planners | 2.18% | 1.97x |
| Telluride Trip Planners | 1.78% | 1.96x |
| New York City Events Researchers | 1.98% | 1.94x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Interest attribute.
Index: A comparison of the Best Buy audience to the internet population.
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APPAREL RETAILERS
The Best Buy audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Buy audience is Zumiez.
| Location | Composition | Index |
| Zumiez | 43.09% | 58.36x |
| Eddie Bauer | 3.04% | 21.87x |
| Hollister | 5.56% | 21.40x |
| Patagonia | 3.75% | 21.34x |
| Aeropostale | 9.27% | 21.07x |
| Charlotte Russe | 2.13% | 18.80x |
| Buckle | 8.23% | 18.49x |
| Journeys | 10.91% | 15.98x |
| Victoria's Secret | 7.49% | 15.44x |
| The Childrens Place | 4.59% | 14.06x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Location attribute.
Index: A comparison of the Best Buy audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Buy audience is Personal Investment & Advisor Researchers.
| Content Affinity | Composition | Index |
| Personal Investment & Advisor Researchers | 0.10% | 4.76x |
| Colorado Cluster | 1.55% | 3.98x |
| Aid Groups | 0.07% | 3.82x |
| Philanthropy - Charities & Fundraising | 0.04% | 3.80x |
| Historical Information - Museums & Libraries | 0.07% | 3.77x |
| Fashion & Cosmetics | 0.01% | 3.76x |
| Vermont Cluster | 0.23% | 3.62x |
| Law School | 0.08% | 3.45x |
| Charity Walks | 0.10% | 3.24x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.08% | 3.24x |
Composition Percentage:
The overlap percentage between the Best Buy audience and the Content Affinity attribute.
Index: A comparison of the Best Buy audience to the internet population.
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DEMOGRAPHICS
The Best Buy audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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