Explore the Best Buy Mobile Audience
Below you'll find more information about the Best Buy Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 187.8 thousand unique devices whose actions qualify for the Best Buy Mobile audience.
INTERESTS
The Best Buy Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Buy Mobile audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 1.71% | 3.54x |
| Green Bay Packers Fans | 5.95% | 2.50x |
| Wisconsin County and Local Fair Visitors | 6.78% | 2.35x |
| Work Comes First Travelers | 1.03% | 2.08x |
| Halloween Candy Enthusiasts | 2.16% | 1.97x |
| Family Adventures Travelers | 1.23% | 1.96x |
| School Closings Updates Readers | 0.82% | 1.91x |
| Pediatricians | 3.29% | 1.89x |
| Michigan County and Local Fair Visitors | 5.44% | 1.86x |
| Cocktail Recipe Researchers | 3.70% | 1.83x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Interest attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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APPAREL RETAILERS
The Best Buy Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Buy Mobile audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 2.89% | 11.93x |
| Hollister | 24.33% | 11.75x |
| Aeropostale | 31.52% | 10.95x |
| Buckle | 35.98% | 10.68x |
| Zara | 4.21% | 10.35x |
| Zumiez | 24.39% | 9.78x |
| Journeys | 44.43% | 9.60x |
| Victoria's Secret | 44.34% | 8.95x |
| American Eagle Outfitters | 23.18% | 8.70x |
| Express | 27.34% | 8.37x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Location attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Buy Mobile audience is Wisconsin Travel & Tourism Cluster.
| Content Affinity | Composition | Index |
| Wisconsin Travel & Tourism Cluster | 5.03% | 4.75x |
| Charity Walks | 0.31% | 3.99x |
| Bowling | 0.21% | 3.96x |
| India Cluster | 0.41% | 3.78x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.09% | 3.70x |
| Back & Spine | 0.41% | 3.63x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 3.59x |
| Senior Care | 0.09% | 3.26x |
| Trucking | 0.31% | 3.14x |
| Wisconsin Local Research Cluster | 2.16% | 3.02x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Content Affinity attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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DEMOGRAPHICS
The Best Buy Mobile audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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