Explore the Best Buy Mobile Audience
Below you'll find more information about the Best Buy Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 72.5 thousand unique devices whose actions qualify for the Best Buy Mobile audience.
INTERESTS
The Best Buy Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Buy Mobile audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 1.71% | 3.54x |
| Orlando Activities Researchers | 0.31% | 2.55x |
| Realtors & Real Estate Researchers | 1.04% | 2.39x |
| Lunar New Year Researchers | 1.46% | 2.31x |
| Holiday Gift Shoppers | 0.94% | 2.27x |
| Food Allergies Researchers | 1.46% | 2.26x |
| Home Decor Shoppers | 1.67% | 2.23x |
| Fort Lauderdale Trip Planners | 2.19% | 2.22x |
| Big Box Shoppers | 1.67% | 2.16x |
| Texas Energy Providers | 3.13% | 2.16x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Interest attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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APPAREL RETAILERS
The Best Buy Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Buy Mobile audience is Hollister.
| Location | Composition | Index |
| Hollister | 21.40% | 64.54x |
| Aeropostale | 31.91% | 62.25x |
| Buckle | 30.11% | 54.19x |
| Charlotte Russe | 4.56% | 51.56x |
| Victoria's Secret | 36.50% | 45.72x |
| Journeys | 35.94% | 44.02x |
| Zumiez | 26.90% | 38.75x |
| Zara | 3.60% | 36.31x |
| Abercrombie & Fitch | 2.50% | 36.17x |
| Express | 21.01% | 35.96x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Location attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Buy Mobile audience is Vegetarian Diet.
| Content Affinity | Composition | Index |
| Vegetarian Diet | 0.42% | 3.92x |
| China Cluster | 0.21% | 3.77x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.09% | 3.70x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 3.59x |
| Scrapbooking & Home Art Projects | 0.31% | 3.33x |
| Senior Care | 0.09% | 3.26x |
| Gossip & Entertainment | 0.59% | 3.22x |
| Mommy Bloggers | 0.83% | 3.15x |
| Middle East News | 0.21% | 2.74x |
| Wisconsin Travel & Tourism Cluster | 1.98% | 2.70x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Content Affinity attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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DEMOGRAPHICS
The Best Buy Mobile audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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