Explore the Best Buy Mobile Audience
Below you'll find more information about the Best Buy Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 40 thousand unique devices whose actions qualify for the Best Buy Mobile audience.
INTERESTS
The Best Buy Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Buy Mobile audience is Market Intelligence Researchers.
| Interest | Composition | Index |
| Market Intelligence Researchers | 1.19% | 3.60x |
| Sunglasses Shoppers | 1.71% | 3.54x |
| Harvard University Fans | 0.60% | 2.90x |
| Dachshund Content Readers | 0.90% | 2.79x |
| Beekeeping Enthusiasts | 0.90% | 2.76x |
| Golden Retriever Content Readers | 0.90% | 2.74x |
| Work Hard, Play Hard Travelers | 1.19% | 2.73x |
| Plant Based & Vegan Food Recipe Shoppers | 0.60% | 2.70x |
| Jazz Festival Enthusiasts | 2.09% | 2.69x |
| Diner and Ice Cream Lovers | 2.09% | 2.65x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Interest attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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APPAREL RETAILERS
The Best Buy Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Buy Mobile audience is Hollister.
| Location | Composition | Index |
| Hollister | 15.86% | 85.59x |
| Aeropostale | 29.78% | 84.81x |
| Charlotte Russe | 7.92% | 77.53x |
| Buckle | 25.76% | 67.91x |
| Journeys | 33.81% | 61.91x |
| Victoria's Secret | 15.29% | 50.44x |
| The Childrens Place | 10.70% | 49.18x |
| Express | 19.69% | 49.00x |
| White House Black Market | 13.31% | 45.23x |
| Abercrombie & Fitch | 3.70% | 45.08x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Location attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Buy Mobile audience is Wedding Planning.
| Content Affinity | Composition | Index |
| Wedding Planning | 1.07% | 6.36x |
| University Research | 0.90% | 5.00x |
| Nature & Wildlife | 0.39% | 4.50x |
| Colorado Cluster | 1.60% | 3.98x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.09% | 3.70x |
| Minnesota Local News Cluster | 3.58% | 3.39x |
| Senior Care | 0.09% | 3.26x |
| Car Shopping | 0.60% | 3.24x |
| Upstate New York Travel Cluster | 0.61% | 3.18x |
| Memphis News | 0.35% | 2.89x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Content Affinity attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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DEMOGRAPHICS
The Best Buy Mobile audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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