Explore the Best Buy Mobile Audience
Below you'll find more information about the Best Buy Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 208.5 thousand unique devices whose actions qualify for the Best Buy Mobile audience.
INTERESTS
The Best Buy Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Buy Mobile audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 1.71% | 3.54x |
| Wisconsin County and Local Fair Visitors | 5.60% | 2.04x |
| True Crime Podcast Listeners | 1.63% | 1.98x |
| Women's Fashion Magazine Readers | 1.71% | 1.91x |
| Dairy Industry New Readers | 2.65% | 1.89x |
| Green Bay Packers Fans | 4.05% | 1.89x |
| Pregnancy Resources Researchers | 2.80% | 1.84x |
| Adult Acne Sufferers | 2.33% | 1.83x |
| Teen Content Readers | 2.49% | 1.80x |
| Winter Apparel Shoppers | 2.80% | 1.75x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Interest attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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APPAREL RETAILERS
The Best Buy Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Buy Mobile audience is Hollister.
| Location | Composition | Index |
| Hollister | 22.49% | 15.73x |
| Charlotte Russe | 2.48% | 14.82x |
| Aeropostale | 28.57% | 14.51x |
| Buckle | 32.23% | 14.15x |
| Zara | 4.33% | 14.13x |
| Everlane | 0.06% | 13.06x |
| Zumiez | 22.74% | 12.77x |
| Journeys | 40.44% | 12.61x |
| Victoria's Secret | 40.53% | 11.83x |
| Express | 24.21% | 10.66x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Location attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Buy Mobile audience is Law School.
| Content Affinity | Composition | Index |
| Law School | 0.23% | 4.47x |
| Wisconsin Travel & Tourism Cluster | 3.74% | 4.15x |
| Science Education & Resources | 0.47% | 3.98x |
| Pet Forums | 0.39% | 3.93x |
| Memphis News | 0.47% | 3.79x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.09% | 3.70x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 3.59x |
| Career Cluster A | 0.16% | 3.48x |
| Senior Care | 0.09% | 3.26x |
| International Travel | 0.14% | 3.11x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Content Affinity attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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DEMOGRAPHICS
The Best Buy Mobile audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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