Explore the Best Buy Mobile Audience
Below you'll find more information about the Best Buy Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 288 thousand unique devices whose actions qualify for the Best Buy Mobile audience.
INTERESTS
The Best Buy Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Buy Mobile audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.87% | 2.10x |
| Ballet Enthusiasts | 2.69% | 1.99x |
| Caribbean Trip Planners | 2.38% | 1.76x |
| New York Trip Planners | 2.34% | 1.69x |
| Readers of Caribbean Content | 2.58% | 1.67x |
| Hip Hop Fans | 2.13% | 1.66x |
| Readers of Puerto Rican Content | 2.07% | 1.62x |
| Readers of African American Content | 1.63% | 1.60x |
| Readers of Colombian Content | 2.23% | 1.56x |
| Northeastern Voters | 1.74% | 1.53x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Interest attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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APPAREL RETAILERS
The Best Buy Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Buy Mobile audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.80% | 72.72x |
| Aeropostale | 17.11% | 39.32x |
| Journeys | 16.17% | 37.16x |
| Charlotte Russe | 9.05% | 34.04x |
| Hollister | 8.03% | 31.37x |
| Zumiez | 12.69% | 29.82x |
| Express | 9.69% | 28.50x |
| American Eagle Outfitters | 19.52% | 26.48x |
| Eddie Bauer | 4.33% | 24.84x |
| Gymboree | 9.35% | 22.83x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Location attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Buy Mobile audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.36% | 3.68x |
| Minnesota Community Business Cluster | 0.91% | 3.59x |
| NYC Tourist Attractions | 2.01% | 3.28x |
| Brazil & Portugal News | 0.14% | 3.24x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.12% | 3.22x |
| New York City Education & News Cluster | 1.41% | 3.19x |
| Poland Cluster | 0.10% | 2.66x |
| Nebraska Cluster | 1.20% | 2.49x |
| Calendar & Holidays | 0.17% | 2.41x |
| Art News & Products | 0.21% | 2.39x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Content Affinity attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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DEMOGRAPHICS
The Best Buy Mobile audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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