Dstillery Audiences

BEST BUY MOBILE

Audience Size: 39.7 Thousand Devices

Explore the Best Buy Mobile Audience

Below you'll find more information about the Best Buy Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 39.7 thousand unique devices whose actions qualify for the Best Buy Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy Mobile audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.36% 2.57x
Wisconsin County and Local Fair Visitors 7.66% 2.38x
Basketball Enthusiasts 4.41% 2.19x
Mid-Prestige Luxury Sedan Auto Intenders 2.49% 2.12x
Hip Hop Fans 4.41% 2.04x
Detroit Trip Planners 4.41% 2.04x
Minnesota Vikings Fans 4.79% 2.04x
Small Luxury SUV Auto Intenders 1.72% 2.01x
Chicago Trip Planners 4.79% 1.95x
Black Friday Deal Shoppers 5.36% 1.95x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Interest attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy Mobile audience is Zara.

Location Composition Index
Zara 7.08% 78.99x
Aeropostale 29.72% 54.24x
Hollister 18.93% 53.69x
Zumiez 20.74% 40.97x
Buckle 25.15% 40.83x
Victoria's Secret 37.63% 40.49x
Journeys 33.50% 36.71x
Express 22.01% 34.72x
American Eagle Outfitters 17.36% 29.42x
Abercrombie & Fitch 1.07% 27.47x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Location attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy Mobile audience is Minnesota Community Business Cluster.

Content Affinity Composition Index
Minnesota Community Business Cluster 1.34% 5.30x
Amateur Radios 0.57% 5.09x
Wisconsin Travel & Tourism Cluster 5.56% 3.90x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.38% 3.74x
Parenting Blogs 0.38% 3.73x
Painting & Renovation 0.38% 3.71x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.09% 3.70x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 3.59x
Senior Care 0.09% 3.26x
Upstate New York Travel Cluster 1.34% 3.14x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Content Affinity attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy Mobile audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male