Explore the Best Buy Mobile Audience
Below you'll find more information about the Best Buy Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 475.5 thousand unique devices whose actions qualify for the Best Buy Mobile audience.
INTERESTS
The Best Buy Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Buy Mobile audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.02% | 5.73x |
| Getting Off the Grid Travelers | 0.08% | 4.99x |
| Executive Travelers | 0.02% | 1.92x |
| Work Comes First Travelers | 0.02% | 1.75x |
| Readers of Dominican Republic Content | 2.15% | 1.52x |
| Readers of Puerto Rican Content | 2.58% | 1.46x |
| Readers of Caribbean Content | 2.55% | 1.46x |
| Readers of Mexican Content | 2.40% | 1.45x |
| Work Hard, Play Hard Travelers | 0.02% | 1.41x |
| Minnesota Twins Fans | 2.15% | 1.38x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Interest attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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APPAREL RETAILERS
The Best Buy Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Buy Mobile audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.75% | 39.85x |
| Charlotte Russe | 18.68% | 29.31x |
| Aeropostale | 20.34% | 27.05x |
| Buckle | 22.13% | 26.59x |
| Zumiez | 26.67% | 24.52x |
| Hollister | 14.70% | 23.28x |
| Express | 21.82% | 23.05x |
| American Eagle Outfitters | 29.89% | 22.47x |
| Victoria's Secret | 30.98% | 18.67x |
| Gymboree | 12.60% | 18.48x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Location attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Buy Mobile audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.02% | 28.35x |
| Home Décor, Furniture, & Decorating | 0.02% | 13.56x |
| Quebec Job Seeker Cluster | 0.06% | 11.65x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.03% | 10.53x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 10.03x |
| Local & Travel England - Northern England | 0.04% | 8.99x |
| Quinceanera Planning | 0.02% | 6.95x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 6.77x |
| Sports - Skiing, Snowboarding | 0.01% | 6.21x |
| ISPs & Local Services | 0.02% | 6.20x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Content Affinity attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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DEMOGRAPHICS
The Best Buy Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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