Dstillery Audiences

BEST BUY MOBILE

Audience Size: 40 Thousand Devices

Explore the Best Buy Mobile Audience

Below you'll find more information about the Best Buy Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 40 thousand unique devices whose actions qualify for the Best Buy Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy Mobile audience is Market Intelligence Researchers.

Interest Composition Index
Market Intelligence Researchers 1.19% 3.60x
Sunglasses Shoppers 1.71% 3.54x
Harvard University Fans 0.60% 2.90x
Dachshund Content Readers 0.90% 2.79x
Beekeeping Enthusiasts 0.90% 2.76x
Golden Retriever Content Readers 0.90% 2.74x
Work Hard, Play Hard Travelers 1.19% 2.73x
Plant Based & Vegan Food Recipe Shoppers 0.60% 2.70x
Jazz Festival Enthusiasts 2.09% 2.69x
Diner and Ice Cream Lovers 2.09% 2.65x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Interest attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy Mobile audience is Hollister.

Location Composition Index
Hollister 15.86% 85.59x
Aeropostale 29.78% 84.81x
Charlotte Russe 7.92% 77.53x
Buckle 25.76% 67.91x
Journeys 33.81% 61.91x
Victoria's Secret 15.29% 50.44x
The Childrens Place 10.70% 49.18x
Express 19.69% 49.00x
White House Black Market 13.31% 45.23x
Abercrombie & Fitch 3.70% 45.08x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Location attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy Mobile audience is Wedding Planning.

Content Affinity Composition Index
Wedding Planning 1.07% 6.36x
University Research 0.90% 5.00x
Nature & Wildlife 0.39% 4.50x
Colorado Cluster 1.60% 3.98x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.09% 3.70x
Minnesota Local News Cluster 3.58% 3.39x
Senior Care 0.09% 3.26x
Car Shopping 0.60% 3.24x
Upstate New York Travel Cluster 0.61% 3.18x
Memphis News 0.35% 2.89x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Content Affinity attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy Mobile audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female