Dstillery Audiences

BEST BUY MOBILE

Audience Size: 288 Thousand Devices

Explore the Best Buy Mobile Audience

Below you'll find more information about the Best Buy Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 288 thousand unique devices whose actions qualify for the Best Buy Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy Mobile audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.87% 2.10x
Ballet Enthusiasts 2.69% 1.99x
Caribbean Trip Planners 2.38% 1.76x
New York Trip Planners 2.34% 1.69x
Readers of Caribbean Content 2.58% 1.67x
Hip Hop Fans 2.13% 1.66x
Readers of Puerto Rican Content 2.07% 1.62x
Readers of African American Content 1.63% 1.60x
Readers of Colombian Content 2.23% 1.56x
Northeastern Voters 1.74% 1.53x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Interest attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy Mobile audience is Everlane.

Location Composition Index
Everlane 0.80% 72.72x
Aeropostale 17.11% 39.32x
Journeys 16.17% 37.16x
Charlotte Russe 9.05% 34.04x
Hollister 8.03% 31.37x
Zumiez 12.69% 29.82x
Express 9.69% 28.50x
American Eagle Outfitters 19.52% 26.48x
Eddie Bauer 4.33% 24.84x
Gymboree 9.35% 22.83x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Location attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy Mobile audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.36% 3.68x
Minnesota Community Business Cluster 0.91% 3.59x
NYC Tourist Attractions 2.01% 3.28x
Brazil & Portugal News 0.14% 3.24x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.12% 3.22x
New York City Education & News Cluster 1.41% 3.19x
Poland Cluster 0.10% 2.66x
Nebraska Cluster 1.20% 2.49x
Calendar & Holidays 0.17% 2.41x
Art News & Products 0.21% 2.39x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Content Affinity attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy Mobile audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female