Dstillery Audiences

BEST BUY MOBILE

Audience Size: 359.9 Thousand Devices

Explore the Best Buy Mobile Audience

Below you'll find more information about the Best Buy Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 359.9 thousand unique devices whose actions qualify for the Best Buy Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy Mobile audience is Green Bay Packers Fans.

Interest Composition Index
Green Bay Packers Fans 5.48% 2.62x
School Closings Updates Readers 0.91% 2.43x
Milwaukee Brewers Fans 4.11% 2.27x
Readers of South American Content 3.96% 2.21x
Wisconsin County and Local Fair Visitors 4.57% 2.12x
Readers of Hispanic Content 3.35% 2.08x
North East State Fair Visitors 3.50% 1.96x
Readers of Honduran Content 3.81% 1.83x
Tokyo Trip Planners 2.44% 1.82x
Israel Trip Planners 2.89% 1.80x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Interest attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy Mobile audience is Everlane.

Location Composition Index
Everlane 0.60% 36.78x
Charlotte Russe 9.02% 31.07x
Hollister 26.12% 29.71x
Zumiez 37.31% 27.36x
Aeropostale 32.45% 27.10x
Buckle 29.28% 26.83x
Journeys 42.86% 23.69x
Zara 8.97% 23.12x
Express 30.47% 22.48x
American Eagle Outfitters 25.55% 21.58x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Location attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy Mobile audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 0.61% 5.10x
Gossip & Entertainment 1.07% 4.89x
Wisconsin Travel & Tourism Cluster 4.72% 4.83x
Upstate New York Travel Cluster 1.67% 4.66x
Bags & Luggage 0.30% 3.99x
Spanish Health & Wellness 0.61% 3.88x
Peru Media 0.46% 3.88x
Cigars 0.06% 3.82x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.09% 3.70x
Low Budget Shoppers 0.17% 3.60x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Content Affinity attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy Mobile audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male