Dstillery Audiences

BEST BUY MOBILE

Audience Size: 72.5 Thousand Devices

Explore the Best Buy Mobile Audience

Below you'll find more information about the Best Buy Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 72.5 thousand unique devices whose actions qualify for the Best Buy Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy Mobile audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 1.71% 3.54x
Orlando Activities Researchers 0.31% 2.55x
Realtors & Real Estate Researchers 1.04% 2.39x
Lunar New Year Researchers 1.46% 2.31x
Holiday Gift Shoppers 0.94% 2.27x
Food Allergies Researchers 1.46% 2.26x
Home Decor Shoppers 1.67% 2.23x
Fort Lauderdale Trip Planners 2.19% 2.22x
Big Box Shoppers 1.67% 2.16x
Texas Energy Providers 3.13% 2.16x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Interest attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy Mobile audience is Hollister.

Location Composition Index
Hollister 21.40% 64.54x
Aeropostale 31.91% 62.25x
Buckle 30.11% 54.19x
Charlotte Russe 4.56% 51.56x
Victoria's Secret 36.50% 45.72x
Journeys 35.94% 44.02x
Zumiez 26.90% 38.75x
Zara 3.60% 36.31x
Abercrombie & Fitch 2.50% 36.17x
Express 21.01% 35.96x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Location attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy Mobile audience is Vegetarian Diet.

Content Affinity Composition Index
Vegetarian Diet 0.42% 3.92x
China Cluster 0.21% 3.77x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.09% 3.70x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 3.59x
Scrapbooking & Home Art Projects 0.31% 3.33x
Senior Care 0.09% 3.26x
Gossip & Entertainment 0.59% 3.22x
Mommy Bloggers 0.83% 3.15x
Middle East News 0.21% 2.74x
Wisconsin Travel & Tourism Cluster 1.98% 2.70x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Content Affinity attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy Mobile audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female