Explore the Best Buy Mobile Audience
Below you'll find more information about the Best Buy Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 359.9 thousand unique devices whose actions qualify for the Best Buy Mobile audience.
INTERESTS
The Best Buy Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Buy Mobile audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 5.48% | 2.62x |
| School Closings Updates Readers | 0.91% | 2.43x |
| Milwaukee Brewers Fans | 4.11% | 2.27x |
| Readers of South American Content | 3.96% | 2.21x |
| Wisconsin County and Local Fair Visitors | 4.57% | 2.12x |
| Readers of Hispanic Content | 3.35% | 2.08x |
| North East State Fair Visitors | 3.50% | 1.96x |
| Readers of Honduran Content | 3.81% | 1.83x |
| Tokyo Trip Planners | 2.44% | 1.82x |
| Israel Trip Planners | 2.89% | 1.80x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Interest attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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APPAREL RETAILERS
The Best Buy Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Buy Mobile audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.60% | 36.78x |
| Charlotte Russe | 9.02% | 31.07x |
| Hollister | 26.12% | 29.71x |
| Zumiez | 37.31% | 27.36x |
| Aeropostale | 32.45% | 27.10x |
| Buckle | 29.28% | 26.83x |
| Journeys | 42.86% | 23.69x |
| Zara | 8.97% | 23.12x |
| Express | 30.47% | 22.48x |
| American Eagle Outfitters | 25.55% | 21.58x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Location attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Buy Mobile audience is Central & South American News.
| Content Affinity | Composition | Index |
| Central & South American News | 0.61% | 5.10x |
| Gossip & Entertainment | 1.07% | 4.89x |
| Wisconsin Travel & Tourism Cluster | 4.72% | 4.83x |
| Upstate New York Travel Cluster | 1.67% | 4.66x |
| Bags & Luggage | 0.30% | 3.99x |
| Spanish Health & Wellness | 0.61% | 3.88x |
| Peru Media | 0.46% | 3.88x |
| Cigars | 0.06% | 3.82x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.09% | 3.70x |
| Low Budget Shoppers | 0.17% | 3.60x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Content Affinity attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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DEMOGRAPHICS
The Best Buy Mobile audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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