Dstillery Audiences

BEST BUY MOBILE

Audience Size: 475.5 Thousand Devices

Explore the Best Buy Mobile Audience

Below you'll find more information about the Best Buy Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 475.5 thousand unique devices whose actions qualify for the Best Buy Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy Mobile audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.02% 5.73x
Getting Off the Grid Travelers 0.08% 4.99x
Executive Travelers 0.02% 1.92x
Work Comes First Travelers 0.02% 1.75x
Readers of Dominican Republic Content 2.15% 1.52x
Readers of Puerto Rican Content 2.58% 1.46x
Readers of Caribbean Content 2.55% 1.46x
Readers of Mexican Content 2.40% 1.45x
Work Hard, Play Hard Travelers 0.02% 1.41x
Minnesota Twins Fans 2.15% 1.38x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Interest attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy Mobile audience is Everlane.

Location Composition Index
Everlane 0.75% 39.85x
Charlotte Russe 18.68% 29.31x
Aeropostale 20.34% 27.05x
Buckle 22.13% 26.59x
Zumiez 26.67% 24.52x
Hollister 14.70% 23.28x
Express 21.82% 23.05x
American Eagle Outfitters 29.89% 22.47x
Victoria's Secret 30.98% 18.67x
Gymboree 12.60% 18.48x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Location attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy Mobile audience is Canada News.

Content Affinity Composition Index
Canada News 0.02% 28.35x
Home Décor, Furniture, & Decorating 0.02% 13.56x
Quebec Job Seeker Cluster 0.06% 11.65x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 10.53x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 10.03x
Local & Travel England - Northern England 0.04% 8.99x
Quinceanera Planning 0.02% 6.95x
Canadian Construction & Renovation Research Cluster 0.02% 6.77x
Sports - Skiing, Snowboarding 0.01% 6.21x
ISPs & Local Services 0.02% 6.20x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Content Affinity attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male