Explore the Best Buy Mobile Audience
Below you'll find more information about the Best Buy Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 412.7 thousand unique devices whose actions qualify for the Best Buy Mobile audience.
INTERESTS
The Best Buy Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Buy Mobile audience is Wyoming Cowboys Fans.
| Interest | Composition | Index |
| Wyoming Cowboys Fans | 1.82% | 1.77x |
| Caribbean Trip Planners | 2.42% | 1.63x |
| New York City Events Researchers | 2.11% | 1.47x |
| New York Trip Planners | 2.34% | 1.42x |
| Online Grocery Shoppers | 2.26% | 1.41x |
| Readers of Guatemalan Content | 1.72% | 1.39x |
| Rapid City Trip Planners | 1.37% | 1.38x |
| Readers of Honduran Content | 2.26% | 1.36x |
| San Antonio Spurs Fans | 1.33% | 1.36x |
| Readers of Puerto Rican Content | 1.66% | 1.34x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Interest attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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APPAREL RETAILERS
The Best Buy Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Buy Mobile audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.76% | 51.40x |
| Buckle | 10.48% | 31.33x |
| Aeropostale | 13.77% | 30.73x |
| Charlotte Russe | 9.58% | 29.45x |
| Journeys | 16.09% | 27.26x |
| Hollister | 10.55% | 25.27x |
| Zumiez | 17.05% | 25.00x |
| Express | 10.32% | 24.67x |
| American Eagle Outfitters | 17.76% | 22.02x |
| Gymboree | 8.97% | 20.95x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Location attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Buy Mobile audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 0.81% | 3.13x |
| Alternative Movie Streaming | 0.19% | 2.84x |
| New York City Education & News Cluster | 1.10% | 2.35x |
| Retail Industry News | 0.14% | 2.31x |
| Colorado Cluster | 0.70% | 2.31x |
| Poland Cluster | 0.08% | 2.19x |
| Beach & Intimate Wear | 0.12% | 2.17x |
| South Dakota Cluster | 0.43% | 2.16x |
| New York City Real Estate Research Cluster | 0.91% | 2.01x |
| Nebraska Cluster | 1.08% | 1.99x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Content Affinity attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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DEMOGRAPHICS
The Best Buy Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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