Explore the Best Buy Mobile Audience
Below you'll find more information about the Best Buy Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 499.9 thousand unique devices whose actions qualify for the Best Buy Mobile audience.
INTERESTS
The Best Buy Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Buy Mobile audience is Horse Race Enthusiasts.
| Interest | Composition | Index |
| Horse Race Enthusiasts | 3.03% | 1.44x |
| Chain Pizzeria Fans | 3.64% | 1.42x |
| Miami Trip Planners | 3.14% | 1.39x |
| Fast Fashion Shoppers | 3.59% | 1.37x |
| Action Movie and TV Enthusiasts | 3.03% | 1.34x |
| Caribbean Trip Planners | 2.85% | 1.34x |
| Minnesota Twins Fans | 2.60% | 1.34x |
| Readers of Mexican Content | 2.78% | 1.33x |
| Readers of Honduran Content | 2.45% | 1.32x |
| Online Grocery Shoppers | 3.16% | 1.32x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Interest attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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APPAREL RETAILERS
The Best Buy Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Buy Mobile audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.76% | 31.05x |
| Charlotte Russe | 18.63% | 26.89x |
| Hollister | 26.99% | 25.18x |
| Buckle | 28.77% | 23.16x |
| Aeropostale | 32.79% | 22.92x |
| Zumiez | 37.23% | 22.84x |
| Supreme | 0.44% | 19.97x |
| American Eagle Outfitters | 30.33% | 19.64x |
| Express | 30.08% | 19.15x |
| Journeys | 32.94% | 18.31x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Location attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Buy Mobile audience is Greece Cluster.
| Content Affinity | Composition | Index |
| Greece Cluster | 0.07% | 5.03x |
| Upstate New York State Athletics | 0.04% | 3.71x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 3.59x |
| Virginia Athletics | 0.09% | 3.31x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.07% | 3.26x |
| Franchising | 0.04% | 3.20x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.07% | 3.06x |
| Nepal News | 0.05% | 3.00x |
| Cosmetics Business | 0.04% | 2.97x |
| Cuba & Mexico Media | 0.09% | 2.96x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Content Affinity attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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DEMOGRAPHICS
The Best Buy Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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