Dstillery Audiences

BEST BUY MOBILE

Audience Size: 150.2 Thousand Devices

Explore the Best Buy Mobile Audience

Below you'll find more information about the Best Buy Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 150.2 thousand unique devices whose actions qualify for the Best Buy Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy Mobile audience is Readers of Dominican Republic Content.

Interest Composition Index
Readers of Dominican Republic Content 2.20% 1.54x
Readers of Panamanian Content 1.79% 1.51x
Houston Trip Planners 1.75% 1.44x
Readers of Caribbean Content 1.94% 1.43x
Minnesota Twins Fans 1.37% 1.41x
Caribbean Trip Planners 1.63% 1.40x
Hip Hop Fans 1.80% 1.39x
Orlando Trip Planners 1.86% 1.38x
Reggaeton Fans 2.22% 1.37x
Readers of South American Content 1.75% 1.37x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Interest attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy Mobile audience is Journeys.

Location Composition Index
Journeys 12.38% 58.03x
Charlotte Russe 7.80% 49.43x
Aeropostale 13.63% 48.98x
Hollister 6.05% 48.23x
Zumiez 9.91% 42.05x
Express 7.29% 39.16x
Eddie Bauer 3.63% 38.46x
American Eagle Outfitters 14.09% 35.29x
Zara 4.85% 29.50x
Victoria's Secret 15.51% 28.85x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Location attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy Mobile audience is Rochester New York Cluster.

Content Affinity Composition Index
Rochester New York Cluster 1.60% 4.60x
Nebraska Cluster 1.46% 3.51x
Tahoe & Reno Tourism 0.48% 2.75x
Minnesota Community Business Cluster 0.60% 2.35x
New York City Education & News Cluster 0.96% 2.34x
Caribbean Cluster 0.24% 2.15x
Spain News - Madrid & Seville 0.24% 2.13x
New York City Real Estate Research Cluster 0.60% 1.98x
Website Launchers 0.17% 1.97x
Networking Marketing 0.26% 1.95x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Content Affinity attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female