Explore the Best Buy Mobile Audience
Below you'll find more information about the Best Buy Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 448.3 thousand unique devices whose actions qualify for the Best Buy Mobile audience.
INTERESTS
The Best Buy Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Buy Mobile audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.09% | 2.86x |
| Halloween Enthusiasts | 3.90% | 1.55x |
| Action Movie and TV Enthusiasts | 3.01% | 1.46x |
| Casual Dining Restaurant Researchers | 2.44% | 1.46x |
| Anime Fans | 3.74% | 1.44x |
| Minecraft Video Game Fans | 4.31% | 1.44x |
| Horse Race Enthusiasts | 2.56% | 1.42x |
| New York Mets Fans | 2.56% | 1.42x |
| The Sims Video Game Fans | 4.11% | 1.41x |
| Call of Duty Enthusiasts | 3.82% | 1.40x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Interest attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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APPAREL RETAILERS
The Best Buy Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Buy Mobile audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.75% | 33.96x |
| Charlotte Russe | 14.95% | 28.23x |
| Hollister | 26.84% | 26.51x |
| Zumiez | 37.22% | 24.20x |
| Buckle | 28.95% | 24.12x |
| Aeropostale | 32.50% | 24.04x |
| Supreme | 0.43% | 20.27x |
| Journeys | 37.20% | 20.15x |
| Express | 29.55% | 20.05x |
| Zara | 9.17% | 20.02x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Location attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Buy Mobile audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 0.08% | 3.99x |
| Cigars | 0.06% | 3.82x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 3.59x |
| Bird Watching | 0.12% | 3.19x |
| Senior Care | 0.08% | 3.05x |
| Nepal News | 0.05% | 3.00x |
| Minnesota Community Business Cluster | 0.77% | 2.76x |
| Serbia & Albania Cluster | 0.08% | 2.75x |
| Quebec Vacations | 0.12% | 2.64x |
| Humor & Entertainment | 0.08% | 2.64x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Content Affinity attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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DEMOGRAPHICS
The Best Buy Mobile audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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