Explore the Best Buy Mobile Audience
Below you'll find more information about the Best Buy Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 39.7 thousand unique devices whose actions qualify for the Best Buy Mobile audience.
INTERESTS
The Best Buy Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Buy Mobile audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.36% | 2.57x |
| Wisconsin County and Local Fair Visitors | 7.66% | 2.38x |
| Basketball Enthusiasts | 4.41% | 2.19x |
| Mid-Prestige Luxury Sedan Auto Intenders | 2.49% | 2.12x |
| Hip Hop Fans | 4.41% | 2.04x |
| Detroit Trip Planners | 4.41% | 2.04x |
| Minnesota Vikings Fans | 4.79% | 2.04x |
| Small Luxury SUV Auto Intenders | 1.72% | 2.01x |
| Chicago Trip Planners | 4.79% | 1.95x |
| Black Friday Deal Shoppers | 5.36% | 1.95x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Interest attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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APPAREL RETAILERS
The Best Buy Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Buy Mobile audience is Zara.
| Location | Composition | Index |
| Zara | 7.08% | 78.99x |
| Aeropostale | 29.72% | 54.24x |
| Hollister | 18.93% | 53.69x |
| Zumiez | 20.74% | 40.97x |
| Buckle | 25.15% | 40.83x |
| Victoria's Secret | 37.63% | 40.49x |
| Journeys | 33.50% | 36.71x |
| Express | 22.01% | 34.72x |
| American Eagle Outfitters | 17.36% | 29.42x |
| Abercrombie & Fitch | 1.07% | 27.47x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Location attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Buy Mobile audience is Minnesota Community Business Cluster.
| Content Affinity | Composition | Index |
| Minnesota Community Business Cluster | 1.34% | 5.30x |
| Amateur Radios | 0.57% | 5.09x |
| Wisconsin Travel & Tourism Cluster | 5.56% | 3.90x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.38% | 3.74x |
| Parenting Blogs | 0.38% | 3.73x |
| Painting & Renovation | 0.38% | 3.71x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.09% | 3.70x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 3.59x |
| Senior Care | 0.09% | 3.26x |
| Upstate New York Travel Cluster | 1.34% | 3.14x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Content Affinity attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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DEMOGRAPHICS
The Best Buy Mobile audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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