Dstillery Audiences

BEST BUY MOBILE

Audience Size: 187.8 Thousand Devices

Explore the Best Buy Mobile Audience

Below you'll find more information about the Best Buy Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 187.8 thousand unique devices whose actions qualify for the Best Buy Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy Mobile audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 1.71% 3.54x
Green Bay Packers Fans 5.95% 2.50x
Wisconsin County and Local Fair Visitors 6.78% 2.35x
Work Comes First Travelers 1.03% 2.08x
Halloween Candy Enthusiasts 2.16% 1.97x
Family Adventures Travelers 1.23% 1.96x
School Closings Updates Readers 0.82% 1.91x
Pediatricians 3.29% 1.89x
Michigan County and Local Fair Visitors 5.44% 1.86x
Cocktail Recipe Researchers 3.70% 1.83x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Interest attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy Mobile audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.89% 11.93x
Hollister 24.33% 11.75x
Aeropostale 31.52% 10.95x
Buckle 35.98% 10.68x
Zara 4.21% 10.35x
Zumiez 24.39% 9.78x
Journeys 44.43% 9.60x
Victoria's Secret 44.34% 8.95x
American Eagle Outfitters 23.18% 8.70x
Express 27.34% 8.37x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Location attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy Mobile audience is Wisconsin Travel & Tourism Cluster.

Content Affinity Composition Index
Wisconsin Travel & Tourism Cluster 5.03% 4.75x
Charity Walks 0.31% 3.99x
Bowling 0.21% 3.96x
India Cluster 0.41% 3.78x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.09% 3.70x
Back & Spine 0.41% 3.63x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 3.59x
Senior Care 0.09% 3.26x
Trucking 0.31% 3.14x
Wisconsin Local Research Cluster 2.16% 3.02x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Content Affinity attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy Mobile audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female