Dstillery Audiences

BEST BUY MOBILE

Audience Size: 408 Thousand Devices

Explore the Best Buy Mobile Audience

Below you'll find more information about the Best Buy Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 408 thousand unique devices whose actions qualify for the Best Buy Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy Mobile audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.02% 5.73x
Getting Off the Grid Travelers 0.08% 4.99x
Louisville Cardinals Fans 4.48% 2.57x
Executive Travelers 0.02% 1.92x
Automotive Auctions Enthusiasts 3.54% 1.85x
Work Comes First Travelers 0.02% 1.75x
Kentucky Wildcats Fans 3.01% 1.72x
Diabetes Support Forum Readers 2.89% 1.61x
Mid-Range Grocery Shoppers 3.30% 1.59x
Baltimore Ravens Fans 3.07% 1.59x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Interest attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy Mobile audience is Everlane.

Location Composition Index
Everlane 0.80% 39.98x
Aeropostale 16.73% 26.79x
Charlotte Russe 14.41% 26.48x
Buckle 18.02% 25.56x
Zumiez 22.20% 22.42x
Express 16.56% 22.08x
American Eagle Outfitters 24.96% 20.17x
Hollister 11.15% 19.74x
Journeys 16.91% 19.07x
Gymboree 10.06% 17.01x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Location attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy Mobile audience is Canada News.

Content Affinity Composition Index
Canada News 0.02% 28.35x
Assorted Topics (Insurance, Travel, Viral Media) 0.06% 21.25x
Home Décor, Furniture, & Decorating 0.02% 13.56x
ISPs & Local Services 0.06% 12.63x
Quebec Job Seeker Cluster 0.06% 11.65x
Environmental Conservation 0.02% 10.54x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 10.53x
Local & Travel England - Northern England 0.04% 8.99x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.06% 8.46x
Quebec Real Estate 0.06% 8.38x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Content Affinity attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy Mobile audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female