Dstillery Audiences

BEST BUY MOBILE

Audience Size: 208.5 Thousand Devices

Explore the Best Buy Mobile Audience

Below you'll find more information about the Best Buy Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 208.5 thousand unique devices whose actions qualify for the Best Buy Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy Mobile audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 1.71% 3.54x
Wisconsin County and Local Fair Visitors 5.60% 2.04x
True Crime Podcast Listeners 1.63% 1.98x
Women's Fashion Magazine Readers 1.71% 1.91x
Dairy Industry New Readers 2.65% 1.89x
Green Bay Packers Fans 4.05% 1.89x
Pregnancy Resources Researchers 2.80% 1.84x
Adult Acne Sufferers 2.33% 1.83x
Teen Content Readers 2.49% 1.80x
Winter Apparel Shoppers 2.80% 1.75x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Interest attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy Mobile audience is Hollister.

Location Composition Index
Hollister 22.49% 15.73x
Charlotte Russe 2.48% 14.82x
Aeropostale 28.57% 14.51x
Buckle 32.23% 14.15x
Zara 4.33% 14.13x
Everlane 0.06% 13.06x
Zumiez 22.74% 12.77x
Journeys 40.44% 12.61x
Victoria's Secret 40.53% 11.83x
Express 24.21% 10.66x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Location attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy Mobile audience is Law School.

Content Affinity Composition Index
Law School 0.23% 4.47x
Wisconsin Travel & Tourism Cluster 3.74% 4.15x
Science Education & Resources 0.47% 3.98x
Pet Forums 0.39% 3.93x
Memphis News 0.47% 3.79x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.09% 3.70x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 3.59x
Career Cluster A 0.16% 3.48x
Senior Care 0.09% 3.26x
International Travel 0.14% 3.11x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Content Affinity attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy Mobile audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female