Explore the Best Buy Mobile Audience
Below you'll find more information about the Best Buy Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 150.2 thousand unique devices whose actions qualify for the Best Buy Mobile audience.
INTERESTS
The Best Buy Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Buy Mobile audience is Readers of Dominican Republic Content.
| Interest | Composition | Index |
| Readers of Dominican Republic Content | 2.20% | 1.54x |
| Readers of Panamanian Content | 1.79% | 1.51x |
| Houston Trip Planners | 1.75% | 1.44x |
| Readers of Caribbean Content | 1.94% | 1.43x |
| Minnesota Twins Fans | 1.37% | 1.41x |
| Caribbean Trip Planners | 1.63% | 1.40x |
| Hip Hop Fans | 1.80% | 1.39x |
| Orlando Trip Planners | 1.86% | 1.38x |
| Reggaeton Fans | 2.22% | 1.37x |
| Readers of South American Content | 1.75% | 1.37x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Interest attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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APPAREL RETAILERS
The Best Buy Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Buy Mobile audience is Journeys.
| Location | Composition | Index |
| Journeys | 12.38% | 58.03x |
| Charlotte Russe | 7.80% | 49.43x |
| Aeropostale | 13.63% | 48.98x |
| Hollister | 6.05% | 48.23x |
| Zumiez | 9.91% | 42.05x |
| Express | 7.29% | 39.16x |
| Eddie Bauer | 3.63% | 38.46x |
| American Eagle Outfitters | 14.09% | 35.29x |
| Zara | 4.85% | 29.50x |
| Victoria's Secret | 15.51% | 28.85x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Location attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Buy Mobile audience is Rochester New York Cluster.
| Content Affinity | Composition | Index |
| Rochester New York Cluster | 1.60% | 4.60x |
| Nebraska Cluster | 1.46% | 3.51x |
| Tahoe & Reno Tourism | 0.48% | 2.75x |
| Minnesota Community Business Cluster | 0.60% | 2.35x |
| New York City Education & News Cluster | 0.96% | 2.34x |
| Caribbean Cluster | 0.24% | 2.15x |
| Spain News - Madrid & Seville | 0.24% | 2.13x |
| New York City Real Estate Research Cluster | 0.60% | 1.98x |
| Website Launchers | 0.17% | 1.97x |
| Networking Marketing | 0.26% | 1.95x |
Composition Percentage:
The overlap percentage between the Best Buy Mobile audience and the Content Affinity attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
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DEMOGRAPHICS
The Best Buy Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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