Dstillery Audiences

BEST BUY MOBILE

Audience Size: 484.1 Thousand Devices

Explore the Best Buy Mobile Audience

Below you'll find more information about the Best Buy Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 484.1 thousand unique devices whose actions qualify for the Best Buy Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy Mobile audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.08% 4.99x
Executive Travelers 0.02% 1.92x
Work Comes First Travelers 0.02% 1.75x
Readers of Dominican Republic Content 2.76% 1.53x
Readers of Caribbean Content 2.91% 1.47x
Readers of Honduran Content 2.59% 1.46x
Readers of Guatemalan Content 2.59% 1.44x
Readers of El Salvadoran Content 2.71% 1.43x
Work Hard, Play Hard Travelers 0.02% 1.41x
Readers of Mexican Content 2.59% 1.39x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Interest attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy Mobile audience is Everlane.

Location Composition Index
Everlane 0.77% 35.14x
Charlotte Russe 24.02% 28.37x
Aeropostale 25.50% 24.69x
Hollister 19.49% 24.04x
Buckle 26.74% 23.87x
Zumiez 30.71% 23.35x
American Eagle Outfitters 30.75% 20.68x
Express 23.42% 20.48x
Victoria's Secret 38.94% 18.76x
Zara 7.98% 18.37x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Location attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy Mobile audience is Holiday Gifts.

Content Affinity Composition Index
Holiday Gifts 0.13% 3.85x
Nepal News 0.05% 3.45x
Alternative Streaming Services 0.05% 3.33x
Brazil & Portugal News 0.18% 2.98x
Beach & Intimate Wear 0.10% 2.90x
Mysticism 0.05% 2.90x
Liberal Views on LGBTQ Rights and Pro-Choice 0.08% 2.79x
Chat Rooms 0.05% 2.76x
Turkey & Iran Cluster 0.05% 2.68x
Credit Unions & Consumer Protection 0.04% 2.66x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Content Affinity attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy Mobile audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female