Dstillery Audiences

BEST BUY MOBILE

Audience Size: 84.4 Thousand Devices

Explore the Best Buy Mobile Audience

Below you'll find more information about the Best Buy Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 84.4 thousand unique devices whose actions qualify for the Best Buy Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The Best Buy Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Buy Mobile audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 1.71% 3.54x
Green Bay Packers Fans 7.87% 2.75x
Wisconsin County and Local Fair Visitors 8.64% 2.54x
Milwaukee Brewers Fans 4.99% 1.91x
Budget Wireless Shoppers 4.99% 1.88x
Dairy Industry New Readers 3.65% 1.77x
Egypt Trip Planners 3.65% 1.74x
Fertility Treatment Researchers 3.26% 1.67x
Archery Enthusiasts 4.41% 1.65x
Private Loan Researchers 5.95% 1.63x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Interest attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Buy Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Buy Mobile audience is Zara.

Location Composition Index
Zara 5.80% 78.38x
Aeropostale 32.11% 63.88x
Hollister 21.52% 60.34x
Buckle 29.75% 51.75x
Zumiez 21.99% 50.34x
Victoria's Secret 40.35% 47.37x
Journeys 36.13% 43.34x
Charlotte Russe 1.70% 40.23x
Express 21.73% 37.66x
H&M 11.07% 35.27x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Location attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Buy Mobile audience is Wisconsin Travel & Tourism Cluster.

Content Affinity Composition Index
Wisconsin Travel & Tourism Cluster 6.91% 6.26x
New York City Real Estate Research Cluster 1.34% 4.73x
Woodwork 0.96% 4.53x
Upstate New York Travel Cluster 1.15% 4.26x
Wisconsin Universities 3.65% 4.19x
Anime 0.70% 3.98x
Exotic Pets 0.38% 3.78x
Wisconsin Local Research Cluster 3.26% 3.76x
Furniture Shopping 0.38% 3.73x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.09% 3.70x
Composition Percentage: The overlap percentage between the Best Buy Mobile audience and the Content Affinity attribute.
Index: A comparison of the Best Buy Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Buy Mobile audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female