Explore the Best Western Audience
Below you'll find more information about the Best Western audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Best Western audience.
INTERESTS
The Best Western audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Western audience is Orlando Trip Planners.
| Interest | Composition | Index |
| Orlando Trip Planners | 16.01% | 5.94x |
| Florida Atlantic Coast Trip Planners | 13.37% | 4.86x |
| South Atlantic State Fair Visitors | 11.19% | 4.50x |
| South Atlantic Voters | 9.23% | 4.07x |
| Hard Rock Hotel & Casino Trip Planners | 9.45% | 3.91x |
| Palm Beach Trip Planners | 9.03% | 3.83x |
| Orlando Magic Fans | 8.38% | 3.74x |
| Theme Park Researchers | 8.21% | 3.35x |
| Readers of Puerto Rican Content | 6.98% | 3.35x |
| Florida Gators Fans | 7.04% | 3.30x |
Composition Percentage:
The overlap percentage between the Best Western audience and the Interest attribute.
Index: A comparison of the Best Western audience to the internet population.
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APPAREL RETAILERS
The Best Western audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Western audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.98% | 4.97x |
| Saint Laurent Paris | 0.67% | 4.29x |
| Tommy Bahama | 2.04% | 3.94x |
| Columbia | 0.84% | 3.07x |
| Hugo Boss | 1.84% | 2.91x |
| Kate Spade | 1.38% | 2.82x |
| Belk | 0.65% | 2.77x |
| Brooks Brothers | 1.46% | 2.48x |
| Hollister | 2.01% | 2.48x |
| Free People | 0.94% | 2.48x |
Composition Percentage:
The overlap percentage between the Best Western audience and the Location attribute.
Index: A comparison of the Best Western audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Western audience is Florida Jacksonville & Orlando Cluster.
| Content Affinity | Composition | Index |
| Florida Jacksonville & Orlando Cluster | 16.25% | 7.35x |
| Theme Park Tourism | 3.63% | 5.72x |
| Brazil & Portugal News | 0.34% | 5.25x |
| Latin American Spanish Language News | 1.27% | 5.24x |
| Florida Local News Cluster | 15.09% | 5.13x |
| Florida Naples News Cluster | 2.33% | 4.15x |
| Central & South American News | 0.60% | 4.04x |
| South Florida Cluster | 9.48% | 3.86x |
| Canadian Construction & Renovation Research Cluster | 0.01% | 3.21x |
| Latin American News | 0.73% | 2.83x |
Composition Percentage:
The overlap percentage between the Best Western audience and the Content Affinity attribute.
Index: A comparison of the Best Western audience to the internet population.
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DEMOGRAPHICS
The Best Western audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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