Dstillery Audiences

BEST WESTERN

Audience Size: 2 Million Devices

Explore the Best Western Audience

Below you'll find more information about the Best Western audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Best Western audience.

Dstillery Crafted Audiences

INTERESTS

The Best Western audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Western audience is Orlando Trip Planners.

Interest Composition Index
Orlando Trip Planners 16.01% 5.94x
Florida Atlantic Coast Trip Planners 13.37% 4.86x
South Atlantic State Fair Visitors 11.19% 4.50x
South Atlantic Voters 9.23% 4.07x
Hard Rock Hotel & Casino Trip Planners 9.45% 3.91x
Palm Beach Trip Planners 9.03% 3.83x
Orlando Magic Fans 8.38% 3.74x
Theme Park Researchers 8.21% 3.35x
Readers of Puerto Rican Content 6.98% 3.35x
Florida Gators Fans 7.04% 3.30x
Composition Percentage: The overlap percentage between the Best Western audience and the Interest attribute.
Index: A comparison of the Best Western audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Western audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Western audience is Express Outlets.

Location Composition Index
Express Outlets 0.98% 4.97x
Saint Laurent Paris 0.67% 4.29x
Tommy Bahama 2.04% 3.94x
Columbia 0.84% 3.07x
Hugo Boss 1.84% 2.91x
Kate Spade 1.38% 2.82x
Belk 0.65% 2.77x
Brooks Brothers 1.46% 2.48x
Hollister 2.01% 2.48x
Free People 0.94% 2.48x
Composition Percentage: The overlap percentage between the Best Western audience and the Location attribute.
Index: A comparison of the Best Western audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Western audience is Florida Jacksonville & Orlando Cluster.

Content Affinity Composition Index
Florida Jacksonville & Orlando Cluster 16.25% 7.35x
Theme Park Tourism 3.63% 5.72x
Brazil & Portugal News 0.34% 5.25x
Latin American Spanish Language News 1.27% 5.24x
Florida Local News Cluster 15.09% 5.13x
Florida Naples News Cluster 2.33% 4.15x
Central & South American News 0.60% 4.04x
South Florida Cluster 9.48% 3.86x
Canadian Construction & Renovation Research Cluster 0.01% 3.21x
Latin American News 0.73% 2.83x
Composition Percentage: The overlap percentage between the Best Western audience and the Content Affinity attribute.
Index: A comparison of the Best Western audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Western audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male