Dstillery Audiences

BEST WESTERN

Audience Size: 1.3 Million Devices

Explore the Best Western Audience

Below you'll find more information about the Best Western audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Best Western audience.

Dstillery Crafted Audiences

INTERESTS

The Best Western audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Western audience is Orlando Trip Planners.

Interest Composition Index
Orlando Trip Planners 17.09% 7.62x
Florida County and Local Fair Visitors 21.61% 7.23x
Orlando Magic Fans 10.77% 5.19x
Florida Atlantic Coast Trip Planners 11.56% 4.83x
Readers of Puerto Rican Content 8.28% 4.56x
Florida Trip Planners 9.41% 4.38x
Hard Rock Hotel & Casino Trip Planners 8.77% 3.76x
T-Mobile Customers 0.18% 3.67x
Theme Park Researchers 6.64% 3.61x
Readers of South American Content 6.30% 3.54x
Composition Percentage: The overlap percentage between the Best Western audience and the Interest attribute.
Index: A comparison of the Best Western audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Western audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Western audience is Express Outlets.

Location Composition Index
Express Outlets 0.95% 5.18x
Tommy Bahama 1.22% 3.73x
Kate Spade 1.70% 3.59x
Hugo Boss 1.92% 3.41x
Uniqlo 0.82% 3.32x
Charlotte Russe 0.91% 3.13x
Ralph Lauren 0.83% 2.96x
Free People 1.13% 2.77x
Brooks Brothers 1.41% 2.60x
White House Black Market 3.01% 2.58x
Composition Percentage: The overlap percentage between the Best Western audience and the Location attribute.
Index: A comparison of the Best Western audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Western audience is Brazil & Portugal News.

Content Affinity Composition Index
Brazil & Portugal News 0.83% 14.35x
Chat Rooms 0.10% 8.73x
Florida Jacksonville & Orlando Cluster 18.38% 7.66x
Latin American Spanish Language News 2.33% 7.23x
Central & South American News 0.78% 6.82x
Theme Park Tourism 2.91% 6.40x
Florida Local News Cluster 19.27% 4.94x
Quebec Vacation Research Cluster 0.03% 4.83x
Greece Cluster 0.05% 4.71x
Spain News - Madrid & Seville 1.24% 4.31x
Composition Percentage: The overlap percentage between the Best Western audience and the Content Affinity attribute.
Index: A comparison of the Best Western audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Western audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male