Dstillery Audiences

BEST WESTERN

Audience Size: 2.2 Million Devices

Explore the Best Western Audience

Below you'll find more information about the Best Western audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Best Western audience.

Dstillery Crafted Audiences

INTERESTS

The Best Western audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Western audience is Orlando Trip Planners.

Interest Composition Index
Orlando Trip Planners 10.47% 6.23x
Florida Atlantic Coast Trip Planners 7.72% 4.88x
Hard Rock Hotel & Casino Trip Planners 5.16% 3.96x
South Atlantic Voters 4.71% 3.93x
Palm Beach Trip Planners 5.23% 3.65x
Tampa and St Petersburg Trip Planners 3.56% 3.54x
Theme Park Researchers 4.64% 3.42x
Orlando Magic Fans 3.79% 3.21x
Florida Gators Fans 3.50% 3.17x
Florida State Seminoles Fans 3.24% 2.94x
Composition Percentage: The overlap percentage between the Best Western audience and the Interest attribute.
Index: A comparison of the Best Western audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Western audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Western audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 1.74% 4.79x
Express Outlets 0.55% 4.78x
Saint Laurent Paris 0.61% 4.66x
Johnston and Murphy 1.16% 3.87x
Belk 0.77% 3.28x
Levi Strauss 0.48% 2.97x
Brooks Brothers 1.60% 2.82x
Columbia 0.54% 2.71x
Hollister 1.20% 2.64x
Hugo Boss 1.18% 2.62x
Composition Percentage: The overlap percentage between the Best Western audience and the Location attribute.
Index: A comparison of the Best Western audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Western audience is Florida Jacksonville & Orlando Cluster.

Content Affinity Composition Index
Florida Jacksonville & Orlando Cluster 11.24% 7.44x
Theme Park Tourism 2.69% 5.19x
Florida Local News Cluster 9.83% 5.11x
Latin American Spanish Language News 0.64% 4.59x
Brazil & Portugal News 0.27% 4.57x
Central & South American News 0.42% 3.91x
Florida Naples News Cluster 1.62% 3.61x
South Florida Cluster 5.61% 3.47x
Pre-Built Home Researchers 0.54% 2.49x
Chat Rooms 0.03% 2.43x
Composition Percentage: The overlap percentage between the Best Western audience and the Content Affinity attribute.
Index: A comparison of the Best Western audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Western audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male