Dstillery Audiences

BEST WESTERN

Audience Size: 2.5 Million Devices

Explore the Best Western Audience

Below you'll find more information about the Best Western audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Best Western audience.

Dstillery Crafted Audiences

INTERESTS

The Best Western audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Western audience is Orlando Trip Planners.

Interest Composition Index
Orlando Trip Planners 13.56% 5.72x
Florida Atlantic Coast Trip Planners 11.10% 4.56x
Hard Rock Hotel & Casino Trip Planners 7.23% 3.88x
South Atlantic Voters 6.47% 3.85x
Palm Beach Trip Planners 6.76% 3.60x
Tampa and St Petersburg Trip Planners 5.43% 3.25x
Florida Gators Fans 5.26% 3.19x
Theme Park Researchers 6.86% 3.17x
Orlando Magic Fans 5.41% 3.15x
Florida State Seminoles Fans 4.88% 3.00x
Composition Percentage: The overlap percentage between the Best Western audience and the Interest attribute.
Index: A comparison of the Best Western audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Western audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Western audience is Express Outlets.

Location Composition Index
Express Outlets 0.76% 4.71x
Tommy Bahama 1.71% 3.95x
Saint Laurent Paris 0.54% 3.87x
Belk 0.66% 3.04x
Columbia 0.70% 2.87x
Hugo Boss 1.41% 2.78x
Brooks Brothers 1.47% 2.58x
Hollister 1.56% 2.47x
Kate Spade 0.94% 2.39x
Johnston and Murphy 2.33% 2.20x
Composition Percentage: The overlap percentage between the Best Western audience and the Location attribute.
Index: A comparison of the Best Western audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Western audience is Florida Jacksonville & Orlando Cluster.

Content Affinity Composition Index
Florida Jacksonville & Orlando Cluster 14.86% 6.91x
Theme Park Tourism 3.69% 5.00x
Latin American Spanish Language News 1.05% 4.77x
Florida Local News Cluster 13.56% 4.74x
Brazil & Portugal News 0.30% 4.33x
Central & South American News 0.53% 3.80x
Florida Naples News Cluster 2.36% 3.65x
South Florida Cluster 7.91% 3.42x
ISPs & Local Services 0.01% 2.94x
Pre-Built Home Researchers 0.66% 2.50x
Composition Percentage: The overlap percentage between the Best Western audience and the Content Affinity attribute.
Index: A comparison of the Best Western audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Western audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male