Explore the Best Western Audience
Below you'll find more information about the Best Western audience, broken down in different categories based on their digital and physical behaviors. These are 602.7 thousand unique devices whose actions qualify for the Best Western audience.
INTERESTS
The Best Western audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Western audience is Florida County and Local Fair Visitors.
| Interest | Composition | Index |
| Florida County and Local Fair Visitors | 16.05% | 5.31x |
| Florida Trip Planners | 7.67% | 4.34x |
| Orlando Trip Planners | 10.88% | 3.82x |
| Readers of Puerto Rican Content | 8.06% | 3.68x |
| T-Mobile Customers | 0.18% | 3.67x |
| Palm Beach Trip Planners | 6.41% | 3.44x |
| Theme Park Researchers | 4.51% | 3.37x |
| Florida Atlantic Coast Trip Planners | 7.85% | 3.22x |
| South Atlantic Voters | 7.58% | 2.96x |
| Miami Trip Planners | 5.19% | 2.87x |
Composition Percentage:
The overlap percentage between the Best Western audience and the Interest attribute.
Index: A comparison of the Best Western audience to the internet population.
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APPAREL RETAILERS
The Best Western audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Western audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.57% | 4.96x |
| Express Outlets | 0.99% | 4.42x |
| Charlotte Russe | 0.47% | 3.92x |
| Everlane | 0.02% | 3.81x |
| Hugo Boss | 1.20% | 3.46x |
| Tommy Bahama | 0.76% | 3.36x |
| Armani | 0.73% | 3.34x |
| Kate Spade | 1.42% | 3.34x |
| Ralph Lauren | 0.87% | 3.10x |
| Brooks Brothers | 1.19% | 2.87x |
Composition Percentage:
The overlap percentage between the Best Western audience and the Location attribute.
Index: A comparison of the Best Western audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Western audience is Brazil & Portugal News.
| Content Affinity | Composition | Index |
| Brazil & Portugal News | 0.21% | 8.31x |
| Central & South American News | 0.41% | 6.96x |
| Florida Jacksonville & Orlando Cluster | 9.04% | 5.86x |
| Latin American Spanish Language News | 1.49% | 5.73x |
| Canada Online Shopping Cluster | 0.02% | 5.32x |
| Quebec Vacation Research Cluster | 0.03% | 4.83x |
| Florida Local News Cluster | 14.72% | 4.68x |
| Theme Park Tourism | 2.32% | 4.47x |
| Spain News - Madrid & Seville | 0.98% | 4.07x |
| Computer Printers | 0.03% | 3.80x |
Composition Percentage:
The overlap percentage between the Best Western audience and the Content Affinity attribute.
Index: A comparison of the Best Western audience to the internet population.
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DEMOGRAPHICS
The Best Western audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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