Dstillery Audiences

BEST WESTERN

Audience Size: 1.8 Million Devices

Explore the Best Western Audience

Below you'll find more information about the Best Western audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Best Western audience.

Dstillery Crafted Audiences

INTERESTS

The Best Western audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Western audience is Orlando Trip Planners.

Interest Composition Index
Orlando Trip Planners 9.08% 5.90x
Florida Atlantic Coast Trip Planners 6.49% 4.45x
South Atlantic Voters 3.99% 3.56x
Hard Rock Hotel & Casino Trip Planners 4.14% 3.47x
Palm Beach Trip Planners 4.27% 3.33x
Tampa and St Petersburg Trip Planners 2.89% 3.23x
Orlando Magic Fans 3.06% 3.02x
Theme Park Researchers 3.83% 3.01x
Florida Gators Fans 2.67% 2.84x
Readers of Puerto Rican Content 3.21% 2.69x
Composition Percentage: The overlap percentage between the Best Western audience and the Interest attribute.
Index: A comparison of the Best Western audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Western audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Western audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 1.69% 5.54x
Saint Laurent Paris 0.58% 5.36x
Express Outlets 0.31% 4.41x
Levi Strauss 0.49% 3.65x
Uniqlo 0.49% 3.09x
Columbia 0.44% 3.05x
Belk 0.65% 3.03x
Brooks Brothers 1.33% 2.86x
Hollister 0.86% 2.81x
Calvin Klein 0.29% 2.53x
Composition Percentage: The overlap percentage between the Best Western audience and the Location attribute.
Index: A comparison of the Best Western audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Western audience is Florida Jacksonville & Orlando Cluster.

Content Affinity Composition Index
Florida Jacksonville & Orlando Cluster 9.64% 7.66x
Florida Local News Cluster 7.44% 5.15x
Theme Park Tourism 2.11% 5.02x
South Florida Cluster 4.43% 3.34x
Cruise Vacations 1.91% 1.77x
Alabama News 1.58% 1.51x
Georgia Cluster 2.22% 1.34x
Parenting & Healthy Eating 2.37% 1.29x
Discount Travel 9.64% 1.26x
Furniture Shopping 2.09% 1.26x
Composition Percentage: The overlap percentage between the Best Western audience and the Content Affinity attribute.
Index: A comparison of the Best Western audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Western audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male