Dstillery Audiences

BEST WESTERN

Audience Size: 1.7 Million Devices

Explore the Best Western Audience

Below you'll find more information about the Best Western audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Best Western audience.

Dstillery Crafted Audiences

INTERESTS

The Best Western audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Best Western audience is Orlando Trip Planners.

Interest Composition Index
Orlando Trip Planners 15.85% 6.89x
Florida Atlantic Coast Trip Planners 11.71% 4.81x
Orlando Magic Fans 8.76% 4.17x
Readers of Puerto Rican Content 7.11% 3.64x
South Atlantic State Fair Visitors 8.61% 3.58x
Hard Rock Hotel & Casino Trip Planners 7.69% 3.46x
South Atlantic Voters 7.49% 3.43x
Palm Beach Trip Planners 6.83% 3.34x
Theme Park Researchers 6.88% 3.25x
Key West Florida Trip Planners 8.13% 2.98x
Composition Percentage: The overlap percentage between the Best Western audience and the Interest attribute.
Index: A comparison of the Best Western audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Best Western audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Best Western audience is Express Outlets.

Location Composition Index
Express Outlets 1.04% 4.76x
Tommy Bahama 2.17% 3.94x
Saint Laurent Paris 0.64% 3.89x
Columbia 0.90% 3.28x
Kate Spade 1.79% 3.05x
Hugo Boss 2.06% 2.95x
Free People 1.15% 2.67x
Uniqlo 0.85% 2.62x
Belk 0.70% 2.58x
Hollister 2.35% 2.49x
Composition Percentage: The overlap percentage between the Best Western audience and the Location attribute.
Index: A comparison of the Best Western audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Best Western audience is Brazil & Portugal News.

Content Affinity Composition Index
Brazil & Portugal News 0.52% 9.85x
Florida Jacksonville & Orlando Cluster 15.71% 8.08x
Theme Park Tourism 3.24% 6.35x
Latin American Spanish Language News 1.32% 5.72x
Central & South American News 0.72% 5.32x
Florida Local News Cluster 13.21% 5.14x
Canada Shopping - General Commerce 0.06% 5.11x
Canadian Seniors Real Estate Research Cluster 0.02% 4.93x
Ontario Canada Cluster 0.03% 4.90x
Canada Job Seekers Cluster 0.02% 4.44x
Composition Percentage: The overlap percentage between the Best Western audience and the Content Affinity attribute.
Index: A comparison of the Best Western audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Best Western audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male