Explore the Best Western Audience
Below you'll find more information about the Best Western audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Best Western audience.
INTERESTS
The Best Western audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Western audience is Orlando Trip Planners.
| Interest | Composition | Index |
| Orlando Trip Planners | 9.08% | 5.90x |
| Florida Atlantic Coast Trip Planners | 6.49% | 4.45x |
| South Atlantic Voters | 3.99% | 3.56x |
| Hard Rock Hotel & Casino Trip Planners | 4.14% | 3.47x |
| Palm Beach Trip Planners | 4.27% | 3.33x |
| Tampa and St Petersburg Trip Planners | 2.89% | 3.23x |
| Orlando Magic Fans | 3.06% | 3.02x |
| Theme Park Researchers | 3.83% | 3.01x |
| Florida Gators Fans | 2.67% | 2.84x |
| Readers of Puerto Rican Content | 3.21% | 2.69x |
Composition Percentage:
The overlap percentage between the Best Western audience and the Interest attribute.
Index: A comparison of the Best Western audience to the internet population.
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APPAREL RETAILERS
The Best Western audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Western audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 1.69% | 5.54x |
| Saint Laurent Paris | 0.58% | 5.36x |
| Express Outlets | 0.31% | 4.41x |
| Levi Strauss | 0.49% | 3.65x |
| Uniqlo | 0.49% | 3.09x |
| Columbia | 0.44% | 3.05x |
| Belk | 0.65% | 3.03x |
| Brooks Brothers | 1.33% | 2.86x |
| Hollister | 0.86% | 2.81x |
| Calvin Klein | 0.29% | 2.53x |
Composition Percentage:
The overlap percentage between the Best Western audience and the Location attribute.
Index: A comparison of the Best Western audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Western audience is Florida Jacksonville & Orlando Cluster.
| Content Affinity | Composition | Index |
| Florida Jacksonville & Orlando Cluster | 9.64% | 7.66x |
| Florida Local News Cluster | 7.44% | 5.15x |
| Theme Park Tourism | 2.11% | 5.02x |
| South Florida Cluster | 4.43% | 3.34x |
| Cruise Vacations | 1.91% | 1.77x |
| Alabama News | 1.58% | 1.51x |
| Georgia Cluster | 2.22% | 1.34x |
| Parenting & Healthy Eating | 2.37% | 1.29x |
| Discount Travel | 9.64% | 1.26x |
| Furniture Shopping | 2.09% | 1.26x |
Composition Percentage:
The overlap percentage between the Best Western audience and the Content Affinity attribute.
Index: A comparison of the Best Western audience to the internet population.
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DEMOGRAPHICS
The Best Western audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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