Explore the Best Western Audience
Below you'll find more information about the Best Western audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Best Western audience.
INTERESTS
The Best Western audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Best Western audience is Orlando Trip Planners.
| Interest | Composition | Index |
| Orlando Trip Planners | 17.09% | 7.62x |
| Florida County and Local Fair Visitors | 21.61% | 7.23x |
| Orlando Magic Fans | 10.77% | 5.19x |
| Florida Atlantic Coast Trip Planners | 11.56% | 4.83x |
| Readers of Puerto Rican Content | 8.28% | 4.56x |
| Florida Trip Planners | 9.41% | 4.38x |
| Hard Rock Hotel & Casino Trip Planners | 8.77% | 3.76x |
| T-Mobile Customers | 0.18% | 3.67x |
| Theme Park Researchers | 6.64% | 3.61x |
| Readers of South American Content | 6.30% | 3.54x |
Composition Percentage:
The overlap percentage between the Best Western audience and the Interest attribute.
Index: A comparison of the Best Western audience to the internet population.
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APPAREL RETAILERS
The Best Western audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Best Western audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.95% | 5.18x |
| Tommy Bahama | 1.22% | 3.73x |
| Kate Spade | 1.70% | 3.59x |
| Hugo Boss | 1.92% | 3.41x |
| Uniqlo | 0.82% | 3.32x |
| Charlotte Russe | 0.91% | 3.13x |
| Ralph Lauren | 0.83% | 2.96x |
| Free People | 1.13% | 2.77x |
| Brooks Brothers | 1.41% | 2.60x |
| White House Black Market | 3.01% | 2.58x |
Composition Percentage:
The overlap percentage between the Best Western audience and the Location attribute.
Index: A comparison of the Best Western audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Best Western audience is Brazil & Portugal News.
| Content Affinity | Composition | Index |
| Brazil & Portugal News | 0.83% | 14.35x |
| Chat Rooms | 0.10% | 8.73x |
| Florida Jacksonville & Orlando Cluster | 18.38% | 7.66x |
| Latin American Spanish Language News | 2.33% | 7.23x |
| Central & South American News | 0.78% | 6.82x |
| Theme Park Tourism | 2.91% | 6.40x |
| Florida Local News Cluster | 19.27% | 4.94x |
| Quebec Vacation Research Cluster | 0.03% | 4.83x |
| Greece Cluster | 0.05% | 4.71x |
| Spain News - Madrid & Seville | 1.24% | 4.31x |
Composition Percentage:
The overlap percentage between the Best Western audience and the Content Affinity attribute.
Index: A comparison of the Best Western audience to the internet population.
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DEMOGRAPHICS
The Best Western audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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