Dstillery Audiences

BI-LO

Audience Size: 57 Thousand Devices

Explore the Bi-Lo Audience

Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 57 thousand unique devices whose actions qualify for the Bi-Lo audience.

Dstillery Crafted Audiences

INTERESTS

The Bi-Lo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bi-Lo audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 20.51% 9.54x
Clemson Tigers Fans 23.29% 8.97x
South Atlantic Voters 22.44% 7.83x
Asheville Trip Planners 11.97% 5.02x
Medical Coding Content Readers 0.85% 4.10x
Myrtle Beach Trip Planners 10.04% 3.98x
Georgia Trip Planners 11.11% 3.82x
Carolina Panthers Fans 8.97% 3.72x
Atlanta Braves Fans 8.97% 3.67x
Smokie Mountain Trip Planner 12.82% 3.66x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bi-Lo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.

Location Composition Index
Belk 4.93% 24.60x
Carhartt 24.14% 3.95x
Express Outlets 0.45% 3.65x
Chicos 2.71% 3.65x
Old Navy 4.55% 3.61x
Jos A. Bank Clothiers 2.24% 3.53x
Talbots 1.76% 3.50x
The Childrens Place 4.17% 3.40x
Hollister 1.86% 3.13x
Lane Bryant 2.03% 3.11x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 32.69% 12.52x
Savannah Georgia News 9.83% 10.87x
North Carolina 12.39% 7.28x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.64% 4.58x
Sports - Climbing, Non-traditional 2.14% 4.27x
Right Wing Blogs - Pro-gun & Pro-life 1.71% 4.26x
Police Gear 0.64% 4.16x
Assorted Topics (Power Trains, Drones, Web Design) 0.44% 3.80x
Custom Printing 0.43% 3.77x
Music Production 0.43% 3.40x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bi-Lo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female