Explore the Bi-Lo Audience
Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 114.8 thousand unique devices whose actions qualify for the Bi-Lo audience.
INTERESTS
The Bi-Lo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bi-Lo audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 19.15% | 10.89x |
| Clemson Tigers Fans | 18.54% | 9.03x |
| South Atlantic Voters | 19.88% | 8.89x |
| Asheville Trip Planners | 10.85% | 5.12x |
| Myrtle Beach Trip Planners | 9.02% | 4.57x |
| North Carolina Travel Researchers | 10.24% | 4.54x |
| Georgia Trip Planners | 9.15% | 3.80x |
| Smoky Mountains Trip Planners | 7.93% | 3.68x |
| Cabin Rental Researchers | 9.15% | 3.66x |
| Atlanta Braves Fans | 7.20% | 3.61x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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APPAREL RETAILERS
The Bi-Lo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.
| Location | Composition | Index |
| Belk | 6.51% | 23.89x |
| Talbots | 3.56% | 4.40x |
| Chicos | 4.89% | 4.27x |
| Brooks Brothers | 2.40% | 3.82x |
| Express Outlets | 0.82% | 3.77x |
| Charlotte Russe | 3.08% | 3.58x |
| Michael Kors | 3.73% | 3.50x |
| Jos A. Bank Clothiers | 3.41% | 3.49x |
| Lane Bryant | 3.30% | 3.42x |
| Gymboree | 3.68% | 3.32x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 30.61% | 22.10x |
| Savannah Georgia News | 6.95% | 14.69x |
| North Carolina | 10.12% | 10.89x |
| Southeast College Athletics | 0.73% | 7.85x |
| Motorsports | 0.49% | 5.40x |
| Sports - Climbing, Non-traditional | 1.83% | 4.14x |
| Cheerleading | 0.24% | 3.85x |
| Pet Supplies | 0.85% | 3.43x |
| Right Wing Blogs - Political Activism | 0.25% | 3.31x |
| North Carolina News | 4.15% | 3.14x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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DEMOGRAPHICS
The Bi-Lo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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