Explore the Bi-Lo Audience
Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 19.7 thousand unique devices whose actions qualify for the Bi-Lo audience.
INTERESTS
The Bi-Lo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bi-Lo audience is Home Buyers.
| Interest | Composition | Index |
| Home Buyers | 3.12% | 5.42x |
| Clemson Tigers Fans | 10.42% | 5.40x |
| Beekeeping Enthusiasts | 3.47% | 5.38x |
| South Carolina Gamecocks Fans | 8.33% | 5.01x |
| South Atlantic Voters | 12.50% | 4.77x |
| Men's Shoe Shoppers | 2.87% | 4.41x |
| Hematology Content Readers | 2.08% | 4.33x |
| Georgia Trip Planners | 10.42% | 4.11x |
| Home Remodelers | 1.69% | 4.00x |
| Atlanta United Fans | 4.86% | 3.96x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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APPAREL RETAILERS
The Bi-Lo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.
| Location | Composition | Index |
| Belk | 3.72% | 24.69x |
| Brooks Brothers | 0.85% | 6.15x |
| The Childrens Place | 2.73% | 4.92x |
| Michael Kors | 1.32% | 4.41x |
| Talbots | 1.22% | 4.33x |
| Jos A. Bank Clothiers | 1.36% | 4.02x |
| Mens Wearhouse | 2.21% | 3.83x |
| Carhartt | 11.76% | 3.71x |
| Old Navy | 2.82% | 3.62x |
| LOFT | 1.46% | 3.49x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 22.92% | 18.70x |
| North Carolina | 5.56% | 6.77x |
| Muscle Cars | 1.21% | 3.92x |
| Magic & Games | 1.56% | 3.67x |
| Furniture Shopping | 0.50% | 3.52x |
| Guitars & Instruments | 2.08% | 3.07x |
| Missouri Travel & Outdoors Cluster | 1.39% | 3.04x |
| Georgia Cluster | 4.86% | 2.87x |
| Assorted Topics (Viral Media, Paid Traffic) | 2.08% | 2.82x |
| Assorted Topics (Humor, Gossip, Viral Media) | 5.56% | 2.74x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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DEMOGRAPHICS
The Bi-Lo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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