Explore the Bi-Lo Audience
Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 13.2 thousand unique devices whose actions qualify for the Bi-Lo audience.
INTERESTS
The Bi-Lo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bi-Lo audience is Myrtle Beach Trip Planners.
| Interest | Composition | Index |
| Myrtle Beach Trip Planners | 12.04% | 8.34x |
| South Atlantic Voters | 21.30% | 6.17x |
| Asheville Trip Planners | 3.70% | 4.87x |
| South Carolina Gamecocks Fans | 5.56% | 4.62x |
| Clemson Tigers Fans | 10.19% | 4.59x |
| Atlanta Trip Planners | 7.41% | 4.51x |
| Men's Shoe Shoppers | 2.87% | 4.41x |
| Mens Fitness Publication Readers | 1.24% | 4.20x |
| Online Bank Researchers | 9.26% | 4.03x |
| Truck Shoppers | 7.41% | 3.92x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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APPAREL RETAILERS
The Bi-Lo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.
| Location | Composition | Index |
| Belk | 3.50% | 34.52x |
| Talbots | 1.40% | 7.22x |
| Jos A. Bank Clothiers | 0.93% | 5.45x |
| Chicos | 1.71% | 5.38x |
| Brooks Brothers | 0.47% | 5.01x |
| Levi Strauss | 0.54% | 4.55x |
| The Childrens Place | 1.01% | 4.49x |
| Lane Bryant | 1.01% | 4.31x |
| Mens Wearhouse | 1.55% | 4.03x |
| Columbia | 0.23% | 3.63x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 16.67% | 16.18x |
| North Carolina | 5.56% | 9.03x |
| Discount Travel | 1.24% | 4.08x |
| Muscle Cars | 1.21% | 3.92x |
| Furniture Shopping | 0.50% | 3.52x |
| Missouri Travel & Outdoors Cluster | 1.39% | 3.04x |
| Hockey | 0.83% | 2.97x |
| Georgia Cluster | 3.70% | 2.89x |
| Tennessee News | 1.85% | 2.76x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 1.07% | 2.76x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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DEMOGRAPHICS
The Bi-Lo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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