Dstillery Audiences

BI-LO

Audience Size: 102.2 Thousand Devices

Explore the Bi-Lo Audience

Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 102.2 thousand unique devices whose actions qualify for the Bi-Lo audience.

Dstillery Crafted Audiences

INTERESTS

The Bi-Lo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bi-Lo audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 13.02% 13.95x
South Atlantic Voters 11.08% 9.30x
Clemson Tigers Fans 9.49% 7.93x
Myrtle Beach Trip Planners 5.60% 5.43x
Georgia Trip Planners 7.25% 4.85x
Asheville Trip Planners 4.66% 4.77x
Smoky Mountains Trip Planners 5.24% 4.24x
North Carolina Travel Researchers 10.90% 3.86x
Atlanta United Fans 4.12% 3.57x
Cabin Rental Researchers 4.60% 3.57x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bi-Lo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.

Location Composition Index
Belk 7.29% 32.58x
Jos A. Bank Clothiers 2.87% 5.70x
Chicos 3.14% 5.64x
Carhartt 14.96% 5.60x
Brooks Brothers 2.86% 5.58x
Tommy Bahama 1.44% 4.74x
Old Navy 3.71% 4.54x
Club Monaco 0.53% 4.52x
Talbots 2.64% 4.27x
Dressbarn 2.24% 4.04x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 18.21% 28.08x
Savannah Georgia News 3.77% 21.93x
North Carolina 5.77% 10.82x
Southeast College Athletics 0.82% 6.64x
Healthcare Jobs 0.53% 4.18x
North Carolina News 2.42% 3.73x
Sports - Climbing, Non-traditional 0.82% 3.15x
South Carolina Beach Travel 0.41% 3.05x
African-American Hair 0.82% 3.02x
Georgia Cluster 4.77% 3.01x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bi-Lo audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female