Dstillery Audiences

BI-LO

Audience Size: 19.7 Thousand Devices

Explore the Bi-Lo Audience

Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 19.7 thousand unique devices whose actions qualify for the Bi-Lo audience.

Dstillery Crafted Audiences

INTERESTS

The Bi-Lo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bi-Lo audience is Home Buyers.

Interest Composition Index
Home Buyers 3.12% 5.42x
Clemson Tigers Fans 10.42% 5.40x
Beekeeping Enthusiasts 3.47% 5.38x
South Carolina Gamecocks Fans 8.33% 5.01x
South Atlantic Voters 12.50% 4.77x
Men's Shoe Shoppers 2.87% 4.41x
Hematology Content Readers 2.08% 4.33x
Georgia Trip Planners 10.42% 4.11x
Home Remodelers 1.69% 4.00x
Atlanta United Fans 4.86% 3.96x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bi-Lo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.

Location Composition Index
Belk 3.72% 24.69x
Brooks Brothers 0.85% 6.15x
The Childrens Place 2.73% 4.92x
Michael Kors 1.32% 4.41x
Talbots 1.22% 4.33x
Jos A. Bank Clothiers 1.36% 4.02x
Mens Wearhouse 2.21% 3.83x
Carhartt 11.76% 3.71x
Old Navy 2.82% 3.62x
LOFT 1.46% 3.49x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 22.92% 18.70x
North Carolina 5.56% 6.77x
Muscle Cars 1.21% 3.92x
Magic & Games 1.56% 3.67x
Furniture Shopping 0.50% 3.52x
Guitars & Instruments 2.08% 3.07x
Missouri Travel & Outdoors Cluster 1.39% 3.04x
Georgia Cluster 4.86% 2.87x
Assorted Topics (Viral Media, Paid Traffic) 2.08% 2.82x
Assorted Topics (Humor, Gossip, Viral Media) 5.56% 2.74x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bi-Lo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female