Dstillery Audiences

BI-LO

Audience Size: 121.5 Thousand Devices

Explore the Bi-Lo Audience

Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 121.5 thousand unique devices whose actions qualify for the Bi-Lo audience.

Dstillery Location Audiences

APPAREL RETAILERS

The Bi-Lo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.

Location Composition Index
Belk 5.74% 24.50x
Talbots 3.43% 4.44x
Express Outlets 0.83% 4.24x
Chicos 4.35% 4.22x
Jos A. Bank Clothiers 3.36% 3.57x
Tommy Bahama 1.82% 3.52x
Michael Kors 2.97% 3.44x
Brooks Brothers 2.01% 3.41x
Charlotte Russe 2.88% 3.40x
Hollister 2.74% 3.38x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 26.76% 20.00x
Savannah Georgia News 6.48% 15.18x
North Carolina 9.68% 10.95x
Southeast College Athletics 0.55% 4.83x
South Carolina Beach Travel 0.64% 3.80x
North Carolina News 5.02% 3.69x
Sports - Climbing, Non-traditional 1.83% 3.47x
Custom Gifts 0.55% 3.46x
Senior Care 0.18% 3.43x
Alt Religion 0.27% 3.22x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bi-Lo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female