Dstillery Audiences

BI-LO

Audience Size: 102.6 Thousand Devices

Explore the Bi-Lo Audience

Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 102.6 thousand unique devices whose actions qualify for the Bi-Lo audience.

Dstillery Crafted Audiences

INTERESTS

The Bi-Lo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bi-Lo audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 19.48% 8.62x
South Carolina Gamecocks Fans 14.68% 8.33x
Clemson Tigers Fans 16.74% 7.79x
North Carolina Travel Researchers 10.43% 4.71x
Smokie Mountain Trip Planner 11.93% 4.62x
Asheville Trip Planners 9.05% 4.35x
Myrtle Beach Trip Planners 8.09% 4.20x
Cabin Rental Researchers 10.01% 3.90x
Smoky Mountains Trip Planners 7.68% 3.72x
SEC Fans 7.54% 3.51x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bi-Lo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.

Location Composition Index
Belk 6.85% 24.22x
Carhartt 16.48% 3.69x
Lane Bryant 3.54% 3.67x
Talbots 2.72% 3.66x
Brooks Brothers 2.23% 3.64x
Chicos 3.95% 3.57x
Express Outlets 0.75% 3.53x
The Childrens Place 6.43% 3.30x
Hollister 3.27% 3.23x
Michael Kors 3.35% 3.17x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 30.45% 18.95x
Savannah Georgia News 5.90% 11.22x
North Carolina 10.01% 9.47x
Southeast College Athletics 0.41% 5.49x
Assorted Topics (Car News, Animals, Viral Media) 0.69% 5.48x
South Carolina Beach Travel 0.55% 4.90x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.41% 4.56x
Oil & Energy 0.41% 4.40x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.55% 3.78x
Perfume, Makeup & Cosmetics 0.27% 3.76x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bi-Lo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female