Dstillery Audiences

BI-LO

Audience Size: 30.4 Thousand Devices

Explore the Bi-Lo Audience

Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 30.4 thousand unique devices whose actions qualify for the Bi-Lo audience.

Dstillery Crafted Audiences

INTERESTS

The Bi-Lo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bi-Lo audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 19.39% 11.47x
Clemson Tigers Fans 23.98% 10.11x
South Atlantic Voters 19.39% 7.36x
Myrtle Beach Trip Planners 10.71% 5.30x
UNC Tar Heels Fans 11.22% 5.29x
Atlanta Braves Fans 9.69% 4.71x
North Carolina Football Fans 10.71% 4.57x
Florida State Seminoles Fans 11.22% 4.56x
Asheville Trip Planners 9.18% 4.54x
Arkansas Razorbacks Fans 9.69% 4.20x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bi-Lo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.

Location Composition Index
Belk 7.41% 25.93x
REI 0.92% 5.09x
Ralph Lauren 1.10% 4.98x
Michael Kors 2.23% 4.56x
Brooks Brothers 1.10% 4.18x
Talbots 2.20% 4.13x
Lululemon 1.28% 4.13x
Chicos 3.27% 4.09x
Anthropologie 1.25% 4.02x
J. Crew 1.96% 3.90x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 32.65% 18.70x
Savannah Georgia News 8.67% 16.57x
Sports - Climbing, Non-traditional 2.55% 8.94x
North Carolina 8.16% 6.55x
Auto Enthusiast Information Researchers 1.53% 5.24x
Hockey 2.04% 4.53x
Online Arcade Games 0.64% 3.98x
Golf Travel & Gear 1.53% 3.87x
US Cycling 1.53% 3.81x
Philanthropy - Charities & Fundraising 0.55% 3.74x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bi-Lo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female