Explore the Bi-Lo Audience
Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 56.5 thousand unique devices whose actions qualify for the Bi-Lo audience.
INTERESTS
The Bi-Lo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bi-Lo audience is South Atlantic Voters.
| Interest | Composition | Index |
| South Atlantic Voters | 18.39% | 7.55x |
| Clemson Tigers Fans | 16.37% | 7.49x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.62% | 4.88x |
| South Carolina Gamecocks Fans | 8.56% | 4.88x |
| Men's Shoe Shoppers | 2.87% | 4.41x |
| Atlanta Braves Fans | 5.54% | 3.05x |
| Myrtle Beach Trip Planners | 6.05% | 3.00x |
| Mood Lifters Researchers | 0.76% | 2.98x |
| Georgia Trip Planners | 7.81% | 2.88x |
| Asheville Trip Planners | 3.78% | 2.87x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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APPAREL RETAILERS
The Bi-Lo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.
| Location | Composition | Index |
| Belk | 10.39% | 10.11x |
| Michael Kors | 4.37% | 2.50x |
| Johnston and Murphy | 0.24% | 2.49x |
| Talbots | 3.80% | 2.45x |
| Ralph Lauren | 1.44% | 2.42x |
| Brooks Brothers | 1.90% | 2.34x |
| Jos A. Bank Clothiers | 5.07% | 2.33x |
| The Childrens Place | 8.51% | 2.02x |
| Anthropologie | 2.30% | 1.99x |
| Lane Bryant | 5.23% | 1.91x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 26.20% | 17.33x |
| Savannah Georgia News | 2.77% | 7.80x |
| North Carolina | 5.04% | 4.56x |
| Chain Restaurants | 1.01% | 3.53x |
| Furniture Shopping | 0.50% | 3.52x |
| Fashion Cluster | 1.01% | 3.24x |
| Build Your Own Computer Enthusiasts | 2.02% | 3.06x |
| Car Shopping | 2.02% | 3.06x |
| Math Education | 0.50% | 2.72x |
| Los Angeles Tourism | 0.50% | 2.56x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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DEMOGRAPHICS
The Bi-Lo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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