Dstillery Audiences

BI-LO

Audience Size: 15.9 Thousand Devices

Explore the Bi-Lo Audience

Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 15.9 thousand unique devices whose actions qualify for the Bi-Lo audience.

Dstillery Crafted Audiences

INTERESTS

The Bi-Lo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bi-Lo audience is Clemson Tigers Fans.

Interest Composition Index
Clemson Tigers Fans 18.03% 6.86x
South Carolina Gamecocks Fans 11.48% 5.61x
South Atlantic Voters 14.75% 4.70x
Airfrying Enthusiasts 9.84% 4.53x
Sparkling Water Enthusiasts 8.20% 3.82x
Cinco de Mayo Celebrators 8.20% 3.79x
Quilting Enthusiasts 9.84% 3.77x
Essential Oils Enthusiasts 8.20% 3.64x
North Carolina Football Fans 9.84% 3.53x
Asheville Trip Planners 8.20% 3.53x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bi-Lo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.

Location Composition Index
Belk 7.71% 24.54x
Ralph Lauren 1.52% 7.74x
Michael Kors 3.04% 6.00x
J. Crew 2.55% 5.10x
Kate Spade 1.34% 4.83x
Anthropologie 1.52% 4.82x
Lululemon 1.34% 4.79x
Talbots 2.37% 4.77x
The North Face 0.61% 4.51x
Banana Republic 3.10% 4.11x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 27.87% 14.13x
Auto Enthusiast Information Researchers 1.53% 5.24x
North Carolina 6.56% 4.86x
North Carolina Education 3.26% 4.47x
Home Decoration Content Readers 3.28% 3.97x
Hudson Valley New York Media 1.60% 3.94x
Sports News & Apparel 1.57% 3.74x
Philanthropy - Charities & Fundraising 0.55% 3.74x
India Bollywood, Weddings & Gossip 1.57% 3.63x
Technology News 4.92% 3.51x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bi-Lo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female