Explore the Bi-Lo Audience
Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 102.6 thousand unique devices whose actions qualify for the Bi-Lo audience.
INTERESTS
The Bi-Lo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bi-Lo audience is South Atlantic Voters.
| Interest | Composition | Index |
| South Atlantic Voters | 19.48% | 8.62x |
| South Carolina Gamecocks Fans | 14.68% | 8.33x |
| Clemson Tigers Fans | 16.74% | 7.79x |
| North Carolina Travel Researchers | 10.43% | 4.71x |
| Smokie Mountain Trip Planner | 11.93% | 4.62x |
| Asheville Trip Planners | 9.05% | 4.35x |
| Myrtle Beach Trip Planners | 8.09% | 4.20x |
| Cabin Rental Researchers | 10.01% | 3.90x |
| Smoky Mountains Trip Planners | 7.68% | 3.72x |
| SEC Fans | 7.54% | 3.51x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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APPAREL RETAILERS
The Bi-Lo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.
| Location | Composition | Index |
| Belk | 6.85% | 24.22x |
| Carhartt | 16.48% | 3.69x |
| Lane Bryant | 3.54% | 3.67x |
| Talbots | 2.72% | 3.66x |
| Brooks Brothers | 2.23% | 3.64x |
| Chicos | 3.95% | 3.57x |
| Express Outlets | 0.75% | 3.53x |
| The Childrens Place | 6.43% | 3.30x |
| Hollister | 3.27% | 3.23x |
| Michael Kors | 3.35% | 3.17x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 30.45% | 18.95x |
| Savannah Georgia News | 5.90% | 11.22x |
| North Carolina | 10.01% | 9.47x |
| Southeast College Athletics | 0.41% | 5.49x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.69% | 5.48x |
| South Carolina Beach Travel | 0.55% | 4.90x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.41% | 4.56x |
| Oil & Energy | 0.41% | 4.40x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.55% | 3.78x |
| Perfume, Makeup & Cosmetics | 0.27% | 3.76x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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DEMOGRAPHICS
The Bi-Lo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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