
Explore the Bi-Lo Audience
Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 15.9 thousand unique devices whose actions qualify for the Bi-Lo audience.

INTERESTS
The Bi-Lo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bi-Lo audience is Clemson Tigers Fans.
Interest | Composition | Index |
Clemson Tigers Fans | 18.03% | 6.86x |
South Carolina Gamecocks Fans | 11.48% | 5.61x |
South Atlantic Voters | 14.75% | 4.70x |
Airfrying Enthusiasts | 9.84% | 4.53x |
Sparkling Water Enthusiasts | 8.20% | 3.82x |
Cinco de Mayo Celebrators | 8.20% | 3.79x |
Quilting Enthusiasts | 9.84% | 3.77x |
Essential Oils Enthusiasts | 8.20% | 3.64x |
North Carolina Football Fans | 9.84% | 3.53x |
Asheville Trip Planners | 8.20% | 3.53x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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APPAREL RETAILERS
The Bi-Lo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.
Location | Composition | Index |
Belk | 7.71% | 24.54x |
Ralph Lauren | 1.52% | 7.74x |
Michael Kors | 3.04% | 6.00x |
J. Crew | 2.55% | 5.10x |
Kate Spade | 1.34% | 4.83x |
Anthropologie | 1.52% | 4.82x |
Lululemon | 1.34% | 4.79x |
Talbots | 2.37% | 4.77x |
The North Face | 0.61% | 4.51x |
Banana Republic | 3.10% | 4.11x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.
Content Affinity | Composition | Index |
South Carolina News | 27.87% | 14.13x |
Auto Enthusiast Information Researchers | 1.53% | 5.24x |
North Carolina | 6.56% | 4.86x |
North Carolina Education | 3.26% | 4.47x |
Home Decoration Content Readers | 3.28% | 3.97x |
Hudson Valley New York Media | 1.60% | 3.94x |
Sports News & Apparel | 1.57% | 3.74x |
Philanthropy - Charities & Fundraising | 0.55% | 3.74x |
India Bollywood, Weddings & Gossip | 1.57% | 3.63x |
Technology News | 4.92% | 3.51x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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DEMOGRAPHICS
The Bi-Lo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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