Explore the Bi-Lo Audience
Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 57 thousand unique devices whose actions qualify for the Bi-Lo audience.
INTERESTS
The Bi-Lo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bi-Lo audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 20.51% | 9.54x |
| Clemson Tigers Fans | 23.29% | 8.97x |
| South Atlantic Voters | 22.44% | 7.83x |
| Asheville Trip Planners | 11.97% | 5.02x |
| Medical Coding Content Readers | 0.85% | 4.10x |
| Myrtle Beach Trip Planners | 10.04% | 3.98x |
| Georgia Trip Planners | 11.11% | 3.82x |
| Carolina Panthers Fans | 8.97% | 3.72x |
| Atlanta Braves Fans | 8.97% | 3.67x |
| Smokie Mountain Trip Planner | 12.82% | 3.66x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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APPAREL RETAILERS
The Bi-Lo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.
| Location | Composition | Index |
| Belk | 4.93% | 24.60x |
| Carhartt | 24.14% | 3.95x |
| Express Outlets | 0.45% | 3.65x |
| Chicos | 2.71% | 3.65x |
| Old Navy | 4.55% | 3.61x |
| Jos A. Bank Clothiers | 2.24% | 3.53x |
| Talbots | 1.76% | 3.50x |
| The Childrens Place | 4.17% | 3.40x |
| Hollister | 1.86% | 3.13x |
| Lane Bryant | 2.03% | 3.11x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 32.69% | 12.52x |
| Savannah Georgia News | 9.83% | 10.87x |
| North Carolina | 12.39% | 7.28x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.64% | 4.58x |
| Sports - Climbing, Non-traditional | 2.14% | 4.27x |
| Right Wing Blogs - Pro-gun & Pro-life | 1.71% | 4.26x |
| Police Gear | 0.64% | 4.16x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.44% | 3.80x |
| Custom Printing | 0.43% | 3.77x |
| Music Production | 0.43% | 3.40x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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DEMOGRAPHICS
The Bi-Lo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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