Explore the Bi-Lo Audience
Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 26.2 thousand unique devices whose actions qualify for the Bi-Lo audience.
INTERESTS
The Bi-Lo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bi-Lo audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 22.09% | 11.47x |
| Clemson Tigers Fans | 26.45% | 10.91x |
| South Atlantic Voters | 20.93% | 7.61x |
| Myrtle Beach Trip Planners | 11.92% | 5.36x |
| Asheville Trip Planners | 11.34% | 5.01x |
| Atlanta Braves Fans | 9.59% | 4.51x |
| Atlanta Trip Planners | 9.59% | 4.24x |
| North Carolina Football Fans | 8.72% | 3.89x |
| North Carolina Travel Researchers | 9.59% | 3.88x |
| Smoky Mountains Trip Planners | 9.88% | 3.87x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Curious about what else the Bi-Lo audience is interested in?
Sign Up
APPAREL RETAILERS
The Bi-Lo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.
| Location | Composition | Index |
| Belk | 3.75% | 19.57x |
| Chicos | 2.81% | 4.52x |
| REI | 0.70% | 4.51x |
| Lululemon | 1.03% | 4.42x |
| Michael Kors | 1.15% | 4.17x |
| Ralph Lauren | 0.56% | 3.97x |
| Urban Outfitters | 0.70% | 3.86x |
| Columbia | 0.28% | 3.79x |
| Brooks Brothers | 0.63% | 3.76x |
| Jos A. Bank Clothiers | 1.73% | 3.63x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Want to find more of the Bi-Lo audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 32.56% | 13.28x |
| Savannah Georgia News | 7.85% | 9.43x |
| Caribbean Cluster | 1.45% | 7.19x |
| North Carolina | 9.59% | 5.52x |
| Cruise Vacations | 3.20% | 5.28x |
| Philippines News | 0.87% | 4.05x |
| Women Shoppers | 1.16% | 4.03x |
| Canada Consumer Product Cluster | 0.58% | 3.99x |
| Online Arcade Games | 0.64% | 3.98x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.55% | 3.97x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Want to see more of the Content Affinities the Bi-Lo audience visits?
Sign Up
DEMOGRAPHICS
The Bi-Lo audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other characteristics of the Bi-Lo audience?
Sign Up