Dstillery Audiences

BI-LO

Audience Size: 121.7 Thousand Devices

Explore the Bi-Lo Audience

Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 121.7 thousand unique devices whose actions qualify for the Bi-Lo audience.

Dstillery Crafted Audiences

INTERESTS

The Bi-Lo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bi-Lo audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 12.56% 13.98x
South Atlantic Voters 10.05% 9.59x
Clemson Tigers Fans 9.38% 7.72x
Myrtle Beach Trip Planners 5.86% 5.52x
North Carolina Travel Researchers 7.87% 5.03x
Smoky Mountains Trip Planners 4.52% 4.06x
North Carolina Football Fans 5.36% 4.00x
Asheville Trip Planners 4.94% 3.91x
Georgia Trip Planners 5.36% 3.76x
SEC Fans 3.35% 3.43x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bi-Lo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.

Location Composition Index
Belk 7.74% 32.70x
Carhartt 12.84% 5.90x
Chicos 3.90% 5.69x
Tommy Bahama 2.04% 5.62x
Jos A. Bank Clothiers 3.71% 5.14x
Brooks Brothers 2.81% 5.07x
Talbots 3.35% 4.65x
Express Outlets 0.45% 4.35x
Old Navy 4.35% 4.09x
Club Monaco 0.50% 3.80x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 18.17% 23.28x
Savannah Georgia News 2.09% 10.29x
North Carolina 5.03% 8.37x
Southeast College Athletics 0.84% 6.45x
Yard Structures 0.75% 5.38x
South Carolina Beach Travel 0.75% 5.31x
North Carolina Education 2.09% 4.63x
North Carolina News 2.68% 3.50x
Custom Gifts 0.59% 3.11x
Niche Dating Websites 0.50% 3.05x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bi-Lo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male