Explore the Bi-Lo Audience
Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 108.6 thousand unique devices whose actions qualify for the Bi-Lo audience.
INTERESTS
The Bi-Lo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bi-Lo audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 19.75% | 11.79x |
| South Atlantic Voters | 15.70% | 8.69x |
| Clemson Tigers Fans | 16.20% | 8.31x |
| Myrtle Beach Trip Planners | 6.84% | 4.28x |
| Asheville Trip Planners | 7.59% | 3.87x |
| Smoky Mountains Trip Planners | 6.84% | 3.72x |
| North Carolina Football Fans | 7.59% | 3.57x |
| Carolina Panthers Fans | 6.08% | 3.25x |
| Atlanta United Fans | 6.08% | 3.24x |
| North Carolina Travel Researchers | 6.33% | 3.12x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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APPAREL RETAILERS
The Bi-Lo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.
| Location | Composition | Index |
| Belk | 6.69% | 28.06x |
| Carhartt | 8.46% | 5.30x |
| Chicos | 4.41% | 5.05x |
| Tommy Bahama | 2.02% | 4.73x |
| Jos A. Bank Clothiers | 4.24% | 4.28x |
| Express Outlets | 0.62% | 4.24x |
| Brooks Brothers | 2.69% | 4.21x |
| Talbots | 3.42% | 3.97x |
| Hollister | 2.07% | 3.79x |
| Michael Kors | 1.78% | 3.48x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bi-Lo audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.25% | 33.51x |
| Parenting & Nutrition | 0.11% | 31.45x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.06% | 21.07x |
| South Carolina News | 32.91% | 20.61x |
| Golf & Boats | 0.02% | 15.66x |
| Canada Online Shopping Cluster | 0.16% | 15.59x |
| As Seen On TV Products | 0.06% | 14.59x |
| Savannah Georgia News | 6.08% | 13.90x |
| Environmentally Friendly Cars | 0.07% | 13.51x |
| Environmental Conservation | 0.02% | 10.13x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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DEMOGRAPHICS
The Bi-Lo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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