Dstillery Audiences

BI-LO

Audience Size: 83.9 Thousand Devices

Explore the Bi-Lo Audience

Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 83.9 thousand unique devices whose actions qualify for the Bi-Lo audience.

Dstillery Crafted Audiences

INTERESTS

The Bi-Lo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bi-Lo audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 19.04% 10.92x
Clemson Tigers Fans 23.19% 10.72x
South Atlantic Voters 24.07% 10.25x
Smokie Mountain Trip Planner 14.44% 5.29x
Myrtle Beach Trip Planners 9.19% 4.73x
North Carolina Travel Researchers 10.07% 4.54x
Asheville Trip Planners 8.97% 4.53x
North Carolina Football Fans 8.97% 4.01x
Atlanta Trip Planners 8.10% 3.95x
SEC Fans 8.75% 3.92x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bi-Lo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.

Location Composition Index
Belk 6.72% 25.75x
Carhartt 21.22% 3.95x
Lane Bryant 3.26% 3.80x
Express Outlets 0.69% 3.77x
Talbots 2.44% 3.73x
Hollister 3.27% 3.72x
Brooks Brothers 1.99% 3.66x
Chicos 3.47% 3.56x
The Childrens Place 6.13% 3.56x
Aeropostale 3.99% 3.33x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 38.07% 16.94x
Savannah Georgia News 7.66% 10.71x
North Carolina 12.04% 8.27x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.66% 5.10x
Personal Finance Researchers 0.88% 4.96x
Caribbean Cluster 0.88% 4.20x
Woodwork 1.09% 3.94x
RPG Games 0.66% 3.93x
Sports - Climbing, Non-traditional 1.75% 3.86x
Assorted Topics (Power Trains, Drones, Web Design) 0.44% 3.80x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bi-Lo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female