Explore the Bi-Lo Audience
Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 119.1 thousand unique devices whose actions qualify for the Bi-Lo audience.
INTERESTS
The Bi-Lo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bi-Lo audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 17.02% | 11.58x |
| South Atlantic Voters | 14.76% | 8.60x |
| Clemson Tigers Fans | 14.53% | 7.66x |
| Asheville Trip Planners | 7.93% | 4.12x |
| Myrtle Beach Trip Planners | 6.60% | 3.89x |
| North Carolina Travel Researchers | 8.24% | 3.73x |
| Carolina Panthers Fans | 6.37% | 3.66x |
| Georgia Trip Planners | 8.31% | 3.53x |
| Smoky Mountains Trip Planners | 6.22% | 3.39x |
| North Carolina Football Fans | 7.38% | 3.38x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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APPAREL RETAILERS
The Bi-Lo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.
| Location | Composition | Index |
| Belk | 5.95% | 27.50x |
| Carhartt | 3.52% | 5.44x |
| Tommy Bahama | 2.04% | 4.73x |
| Express Outlets | 0.76% | 4.69x |
| Chicos | 3.99% | 4.60x |
| Talbots | 3.32% | 4.46x |
| Brooks Brothers | 2.27% | 3.98x |
| Jos A. Bank Clothiers | 3.45% | 3.86x |
| Anthropologie | 1.61% | 3.65x |
| Hollister | 2.28% | 3.60x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bi-Lo audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.25% | 33.51x |
| Parenting & Nutrition | 0.11% | 31.45x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.06% | 21.07x |
| South Carolina News | 26.42% | 20.94x |
| Golf & Boats | 0.02% | 15.66x |
| Canada Online Shopping Cluster | 0.16% | 15.59x |
| Savannah Georgia News | 5.67% | 14.80x |
| As Seen On TV Products | 0.06% | 14.59x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.08% | 14.10x |
| Environmentally Friendly Cars | 0.07% | 13.51x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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DEMOGRAPHICS
The Bi-Lo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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