Explore the Bi-Lo Audience
Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 15.9 thousand unique devices whose actions qualify for the Bi-Lo audience.
INTERESTS
The Bi-Lo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bi-Lo audience is Clemson Tigers Fans.
| Interest | Composition | Index |
| Clemson Tigers Fans | 18.03% | 6.86x |
| South Carolina Gamecocks Fans | 11.48% | 5.61x |
| South Atlantic Voters | 14.75% | 4.70x |
| Airfrying Enthusiasts | 9.84% | 4.53x |
| Sparkling Water Enthusiasts | 8.20% | 3.82x |
| Cinco de Mayo Celebrators | 8.20% | 3.79x |
| Quilting Enthusiasts | 9.84% | 3.77x |
| Essential Oils Enthusiasts | 8.20% | 3.64x |
| North Carolina Football Fans | 9.84% | 3.53x |
| Asheville Trip Planners | 8.20% | 3.53x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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APPAREL RETAILERS
The Bi-Lo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.
| Location | Composition | Index |
| Belk | 7.71% | 24.54x |
| Ralph Lauren | 1.52% | 7.74x |
| Michael Kors | 3.04% | 6.00x |
| J. Crew | 2.55% | 5.10x |
| Kate Spade | 1.34% | 4.83x |
| Anthropologie | 1.52% | 4.82x |
| Lululemon | 1.34% | 4.79x |
| Talbots | 2.37% | 4.77x |
| The North Face | 0.61% | 4.51x |
| Banana Republic | 3.10% | 4.11x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 27.87% | 14.13x |
| Auto Enthusiast Information Researchers | 1.53% | 5.24x |
| North Carolina | 6.56% | 4.86x |
| North Carolina Education | 3.26% | 4.47x |
| Home Decoration Content Readers | 3.28% | 3.97x |
| Hudson Valley New York Media | 1.60% | 3.94x |
| Sports News & Apparel | 1.57% | 3.74x |
| Philanthropy - Charities & Fundraising | 0.55% | 3.74x |
| India Bollywood, Weddings & Gossip | 1.57% | 3.63x |
| Technology News | 4.92% | 3.51x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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DEMOGRAPHICS
The Bi-Lo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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