Explore the Bi-Lo Audience
Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 111.3 thousand unique devices whose actions qualify for the Bi-Lo audience.
INTERESTS
The Bi-Lo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bi-Lo audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 16.49% | 9.54x |
| South Atlantic Voters | 19.19% | 8.83x |
| Clemson Tigers Fans | 16.91% | 7.73x |
| Asheville Trip Planners | 9.75% | 4.49x |
| Smokie Mountain Trip Planner | 10.68% | 4.29x |
| Myrtle Beach Trip Planners | 7.57% | 4.11x |
| North Carolina Travel Researchers | 8.82% | 4.08x |
| North Carolina Football Fans | 9.34% | 3.98x |
| Cabin Rental Researchers | 8.92% | 3.75x |
| Georgia Trip Planners | 8.51% | 3.51x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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APPAREL RETAILERS
The Bi-Lo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.
| Location | Composition | Index |
| Belk | 6.90% | 23.64x |
| Talbots | 3.30% | 4.17x |
| Chicos | 4.55% | 3.92x |
| Brooks Brothers | 2.51% | 3.91x |
| Express Outlets | 0.88% | 3.79x |
| Lane Bryant | 3.74% | 3.68x |
| Carhartt | 12.98% | 3.55x |
| Jos A. Bank Clothiers | 3.42% | 3.43x |
| The Childrens Place | 6.88% | 3.33x |
| Hollister | 3.49% | 3.25x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 28.32% | 20.68x |
| Savannah Georgia News | 5.19% | 11.78x |
| North Carolina | 7.68% | 8.43x |
| Southeast College Athletics | 0.41% | 4.86x |
| North Carolina News | 5.08% | 3.86x |
| Cheerleading | 0.21% | 3.85x |
| North Carolina Education | 2.18% | 3.80x |
| Hobby Drones & Remote-Controlled Cars | 0.21% | 3.50x |
| South Carolina Beach Travel | 0.41% | 3.40x |
| Yard Structures | 0.41% | 3.13x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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DEMOGRAPHICS
The Bi-Lo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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