Dstillery Audiences

BI-LO

Audience Size: 37.9 Thousand Devices

Explore the Bi-Lo Audience

Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 37.9 thousand unique devices whose actions qualify for the Bi-Lo audience.

Dstillery Crafted Audiences

INTERESTS

The Bi-Lo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bi-Lo audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 15.79% 8.13x
South Atlantic Voters 19.94% 7.37x
Clemson Tigers Fans 19.94% 6.88x
Asheville Trip Planners 9.70% 3.96x
North Carolina Football Fans 10.53% 3.65x
Myrtle Beach Trip Planners 8.86% 3.60x
North Carolina Travel Researchers 9.97% 3.36x
UNC Tar Heels Fans 7.48% 3.01x
Georgia Trip Planners 9.70% 2.97x
ACC Fans 6.65% 2.88x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bi-Lo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.

Location Composition Index
Belk 2.82% 13.11x
Ralph Lauren 0.69% 4.54x
The North Face 0.36% 3.79x
Michael Kors 1.31% 3.45x
Club Monaco 0.12% 3.17x
Banana Republic 1.76% 3.04x
Anthropologie 0.78% 2.95x
Talbots 1.10% 2.95x
White House Black Market 1.80% 2.78x
Lane Bryant 1.51% 2.74x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 31.02% 14.41x
Savannah Georgia News 5.54% 8.98x
North Carolina 7.76% 4.98x
Sports - Climbing, Non-traditional 1.39% 4.30x
Philanthropy - Charities & Fundraising 0.55% 3.74x
Math Education 1.11% 3.46x
Scrapbooking & Home Art Projects 0.55% 3.27x
Woodwork 0.55% 2.52x
K-12 Teacher Resources 0.83% 2.51x
Coupons & Family 0.83% 2.49x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bi-Lo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female