Dstillery Audiences

BI-LO

Audience Size: 74.1 Thousand Devices

Explore the Bi-Lo Audience

Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 74.1 thousand unique devices whose actions qualify for the Bi-Lo audience.

Dstillery Crafted Audiences

INTERESTS

The Bi-Lo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bi-Lo audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 12.93% 8.63x
South Atlantic Voters 19.09% 8.35x
Clemson Tigers Fans 17.67% 7.93x
Asheville Trip Planners 8.36% 4.50x
Myrtle Beach Trip Planners 8.36% 4.18x
North Carolina Travel Researchers 9.78% 4.01x
Georgia Trip Planners 9.78% 3.49x
Bed & Bath Shoppers 6.31% 3.48x
Carolina Panthers Fans 6.31% 3.47x
Atlanta Braves Fans 6.94% 3.42x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bi-Lo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.

Location Composition Index
Belk 6.42% 9.69x
Johnston and Murphy 0.24% 2.49x
Talbots 2.88% 2.38x
Ralph Lauren 1.23% 2.38x
Chicos 4.70% 2.27x
Anthropologie 1.88% 2.16x
Brooks Brothers 1.31% 2.12x
Jos A. Bank Clothiers 3.28% 2.02x
Michael Kors 2.40% 1.91x
Topshop 0.02% 1.90x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 28.08% 15.98x
Savannah Georgia News 5.05% 10.38x
North Carolina 7.73% 5.80x
Sewing, Embroidery & Fabrics 0.47% 3.62x
Furniture Shopping 0.50% 3.52x
DIY Decoration & Furniture 0.32% 3.24x
North Carolina News 5.84% 3.22x
Sports - Climbing, Non-traditional 0.79% 3.19x
Assorted Topics (Events, Tickets, Fitness) 0.47% 3.00x
Pet Forums 0.30% 2.88x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bi-Lo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female