Explore the Bi-Lo Audience
Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 83.9 thousand unique devices whose actions qualify for the Bi-Lo audience.
INTERESTS
The Bi-Lo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bi-Lo audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 19.04% | 10.92x |
| Clemson Tigers Fans | 23.19% | 10.72x |
| South Atlantic Voters | 24.07% | 10.25x |
| Smokie Mountain Trip Planner | 14.44% | 5.29x |
| Myrtle Beach Trip Planners | 9.19% | 4.73x |
| North Carolina Travel Researchers | 10.07% | 4.54x |
| Asheville Trip Planners | 8.97% | 4.53x |
| North Carolina Football Fans | 8.97% | 4.01x |
| Atlanta Trip Planners | 8.10% | 3.95x |
| SEC Fans | 8.75% | 3.92x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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APPAREL RETAILERS
The Bi-Lo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.
| Location | Composition | Index |
| Belk | 6.72% | 25.75x |
| Carhartt | 21.22% | 3.95x |
| Lane Bryant | 3.26% | 3.80x |
| Express Outlets | 0.69% | 3.77x |
| Talbots | 2.44% | 3.73x |
| Hollister | 3.27% | 3.72x |
| Brooks Brothers | 1.99% | 3.66x |
| Chicos | 3.47% | 3.56x |
| The Childrens Place | 6.13% | 3.56x |
| Aeropostale | 3.99% | 3.33x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 38.07% | 16.94x |
| Savannah Georgia News | 7.66% | 10.71x |
| North Carolina | 12.04% | 8.27x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.66% | 5.10x |
| Personal Finance Researchers | 0.88% | 4.96x |
| Caribbean Cluster | 0.88% | 4.20x |
| Woodwork | 1.09% | 3.94x |
| RPG Games | 0.66% | 3.93x |
| Sports - Climbing, Non-traditional | 1.75% | 3.86x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.44% | 3.80x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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DEMOGRAPHICS
The Bi-Lo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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