Explore the Bi-Lo Audience
Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 121.7 thousand unique devices whose actions qualify for the Bi-Lo audience.
INTERESTS
The Bi-Lo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bi-Lo audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 12.56% | 13.98x |
| South Atlantic Voters | 10.05% | 9.59x |
| Clemson Tigers Fans | 9.38% | 7.72x |
| Myrtle Beach Trip Planners | 5.86% | 5.52x |
| North Carolina Travel Researchers | 7.87% | 5.03x |
| Smoky Mountains Trip Planners | 4.52% | 4.06x |
| North Carolina Football Fans | 5.36% | 4.00x |
| Asheville Trip Planners | 4.94% | 3.91x |
| Georgia Trip Planners | 5.36% | 3.76x |
| SEC Fans | 3.35% | 3.43x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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APPAREL RETAILERS
The Bi-Lo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.
| Location | Composition | Index |
| Belk | 7.74% | 32.70x |
| Carhartt | 12.84% | 5.90x |
| Chicos | 3.90% | 5.69x |
| Tommy Bahama | 2.04% | 5.62x |
| Jos A. Bank Clothiers | 3.71% | 5.14x |
| Brooks Brothers | 2.81% | 5.07x |
| Talbots | 3.35% | 4.65x |
| Express Outlets | 0.45% | 4.35x |
| Old Navy | 4.35% | 4.09x |
| Club Monaco | 0.50% | 3.80x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 18.17% | 23.28x |
| Savannah Georgia News | 2.09% | 10.29x |
| North Carolina | 5.03% | 8.37x |
| Southeast College Athletics | 0.84% | 6.45x |
| Yard Structures | 0.75% | 5.38x |
| South Carolina Beach Travel | 0.75% | 5.31x |
| North Carolina Education | 2.09% | 4.63x |
| North Carolina News | 2.68% | 3.50x |
| Custom Gifts | 0.59% | 3.11x |
| Niche Dating Websites | 0.50% | 3.05x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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DEMOGRAPHICS
The Bi-Lo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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