Dstillery Audiences

BI-LO

Audience Size: 119.1 Thousand Devices

Explore the Bi-Lo Audience

Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 119.1 thousand unique devices whose actions qualify for the Bi-Lo audience.

Dstillery Crafted Audiences

INTERESTS

The Bi-Lo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bi-Lo audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 17.02% 11.58x
South Atlantic Voters 14.76% 8.60x
Clemson Tigers Fans 14.53% 7.66x
Asheville Trip Planners 7.93% 4.12x
Myrtle Beach Trip Planners 6.60% 3.89x
North Carolina Travel Researchers 8.24% 3.73x
Carolina Panthers Fans 6.37% 3.66x
Georgia Trip Planners 8.31% 3.53x
Smoky Mountains Trip Planners 6.22% 3.39x
North Carolina Football Fans 7.38% 3.38x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bi-Lo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.

Location Composition Index
Belk 5.95% 27.50x
Carhartt 3.52% 5.44x
Tommy Bahama 2.04% 4.73x
Express Outlets 0.76% 4.69x
Chicos 3.99% 4.60x
Talbots 3.32% 4.46x
Brooks Brothers 2.27% 3.98x
Jos A. Bank Clothiers 3.45% 3.86x
Anthropologie 1.61% 3.65x
Hollister 2.28% 3.60x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bi-Lo audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.25% 33.51x
Parenting & Nutrition 0.11% 31.45x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 21.07x
South Carolina News 26.42% 20.94x
Golf & Boats 0.02% 15.66x
Canada Online Shopping Cluster 0.16% 15.59x
Savannah Georgia News 5.67% 14.80x
As Seen On TV Products 0.06% 14.59x
Assorted Topics (Viral Media, Paid Traffic) 0.08% 14.10x
Environmentally Friendly Cars 0.07% 13.51x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bi-Lo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female