Explore the Bi-Lo Audience
Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 37.9 thousand unique devices whose actions qualify for the Bi-Lo audience.
INTERESTS
The Bi-Lo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bi-Lo audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 15.79% | 8.13x |
| South Atlantic Voters | 19.94% | 7.37x |
| Clemson Tigers Fans | 19.94% | 6.88x |
| Asheville Trip Planners | 9.70% | 3.96x |
| North Carolina Football Fans | 10.53% | 3.65x |
| Myrtle Beach Trip Planners | 8.86% | 3.60x |
| North Carolina Travel Researchers | 9.97% | 3.36x |
| UNC Tar Heels Fans | 7.48% | 3.01x |
| Georgia Trip Planners | 9.70% | 2.97x |
| ACC Fans | 6.65% | 2.88x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Curious about what else the Bi-Lo audience is interested in?
Sign Up
APPAREL RETAILERS
The Bi-Lo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.
| Location | Composition | Index |
| Belk | 2.82% | 13.11x |
| Ralph Lauren | 0.69% | 4.54x |
| The North Face | 0.36% | 3.79x |
| Michael Kors | 1.31% | 3.45x |
| Club Monaco | 0.12% | 3.17x |
| Banana Republic | 1.76% | 3.04x |
| Anthropologie | 0.78% | 2.95x |
| Talbots | 1.10% | 2.95x |
| White House Black Market | 1.80% | 2.78x |
| Lane Bryant | 1.51% | 2.74x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Want to find more of the Bi-Lo audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 31.02% | 14.41x |
| Savannah Georgia News | 5.54% | 8.98x |
| North Carolina | 7.76% | 4.98x |
| Sports - Climbing, Non-traditional | 1.39% | 4.30x |
| Philanthropy - Charities & Fundraising | 0.55% | 3.74x |
| Math Education | 1.11% | 3.46x |
| Scrapbooking & Home Art Projects | 0.55% | 3.27x |
| Woodwork | 0.55% | 2.52x |
| K-12 Teacher Resources | 0.83% | 2.51x |
| Coupons & Family | 0.83% | 2.49x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Want to see more of the Content Affinities the Bi-Lo audience visits?
Sign Up
DEMOGRAPHICS
The Bi-Lo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Bi-Lo audience?
Sign Up