Dstillery Audiences

BI-LO

Audience Size: 114.8 Thousand Devices

Explore the Bi-Lo Audience

Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 114.8 thousand unique devices whose actions qualify for the Bi-Lo audience.

Dstillery Crafted Audiences

INTERESTS

The Bi-Lo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bi-Lo audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 19.15% 10.89x
Clemson Tigers Fans 18.54% 9.03x
South Atlantic Voters 19.88% 8.89x
Asheville Trip Planners 10.85% 5.12x
Myrtle Beach Trip Planners 9.02% 4.57x
North Carolina Travel Researchers 10.24% 4.54x
Georgia Trip Planners 9.15% 3.80x
Smoky Mountains Trip Planners 7.93% 3.68x
Cabin Rental Researchers 9.15% 3.66x
Atlanta Braves Fans 7.20% 3.61x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bi-Lo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.

Location Composition Index
Belk 6.51% 23.89x
Talbots 3.56% 4.40x
Chicos 4.89% 4.27x
Brooks Brothers 2.40% 3.82x
Express Outlets 0.82% 3.77x
Charlotte Russe 3.08% 3.58x
Michael Kors 3.73% 3.50x
Jos A. Bank Clothiers 3.41% 3.49x
Lane Bryant 3.30% 3.42x
Gymboree 3.68% 3.32x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 30.61% 22.10x
Savannah Georgia News 6.95% 14.69x
North Carolina 10.12% 10.89x
Southeast College Athletics 0.73% 7.85x
Motorsports 0.49% 5.40x
Sports - Climbing, Non-traditional 1.83% 4.14x
Cheerleading 0.24% 3.85x
Pet Supplies 0.85% 3.43x
Right Wing Blogs - Political Activism 0.25% 3.31x
North Carolina News 4.15% 3.14x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bi-Lo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female