Dstillery Audiences

BI-LO

Audience Size: 56.5 Thousand Devices

Explore the Bi-Lo Audience

Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 56.5 thousand unique devices whose actions qualify for the Bi-Lo audience.

Dstillery Crafted Audiences

INTERESTS

The Bi-Lo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bi-Lo audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 18.39% 7.55x
Clemson Tigers Fans 16.37% 7.49x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.62% 4.88x
South Carolina Gamecocks Fans 8.56% 4.88x
Men's Shoe Shoppers 2.87% 4.41x
Atlanta Braves Fans 5.54% 3.05x
Myrtle Beach Trip Planners 6.05% 3.00x
Mood Lifters Researchers 0.76% 2.98x
Georgia Trip Planners 7.81% 2.88x
Asheville Trip Planners 3.78% 2.87x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bi-Lo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.

Location Composition Index
Belk 10.39% 10.11x
Michael Kors 4.37% 2.50x
Johnston and Murphy 0.24% 2.49x
Talbots 3.80% 2.45x
Ralph Lauren 1.44% 2.42x
Brooks Brothers 1.90% 2.34x
Jos A. Bank Clothiers 5.07% 2.33x
The Childrens Place 8.51% 2.02x
Anthropologie 2.30% 1.99x
Lane Bryant 5.23% 1.91x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 26.20% 17.33x
Savannah Georgia News 2.77% 7.80x
North Carolina 5.04% 4.56x
Chain Restaurants 1.01% 3.53x
Furniture Shopping 0.50% 3.52x
Fashion Cluster 1.01% 3.24x
Build Your Own Computer Enthusiasts 2.02% 3.06x
Car Shopping 2.02% 3.06x
Math Education 0.50% 2.72x
Los Angeles Tourism 0.50% 2.56x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bi-Lo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male