Explore the Bi-Lo Audience
Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 121.5 thousand unique devices whose actions qualify for the Bi-Lo audience.
APPAREL RETAILERS
The Bi-Lo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.
| Location | Composition | Index |
| Belk | 5.74% | 24.50x |
| Talbots | 3.43% | 4.44x |
| Express Outlets | 0.83% | 4.24x |
| Chicos | 4.35% | 4.22x |
| Jos A. Bank Clothiers | 3.36% | 3.57x |
| Tommy Bahama | 1.82% | 3.52x |
| Michael Kors | 2.97% | 3.44x |
| Brooks Brothers | 2.01% | 3.41x |
| Charlotte Russe | 2.88% | 3.40x |
| Hollister | 2.74% | 3.38x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 26.76% | 20.00x |
| Savannah Georgia News | 6.48% | 15.18x |
| North Carolina | 9.68% | 10.95x |
| Southeast College Athletics | 0.55% | 4.83x |
| South Carolina Beach Travel | 0.64% | 3.80x |
| North Carolina News | 5.02% | 3.69x |
| Sports - Climbing, Non-traditional | 1.83% | 3.47x |
| Custom Gifts | 0.55% | 3.46x |
| Senior Care | 0.18% | 3.43x |
| Alt Religion | 0.27% | 3.22x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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DEMOGRAPHICS
The Bi-Lo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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