Dstillery Audiences

BI-LO

Audience Size: 26.2 Thousand Devices

Explore the Bi-Lo Audience

Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 26.2 thousand unique devices whose actions qualify for the Bi-Lo audience.

Dstillery Crafted Audiences

INTERESTS

The Bi-Lo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bi-Lo audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 22.09% 11.47x
Clemson Tigers Fans 26.45% 10.91x
South Atlantic Voters 20.93% 7.61x
Myrtle Beach Trip Planners 11.92% 5.36x
Asheville Trip Planners 11.34% 5.01x
Atlanta Braves Fans 9.59% 4.51x
Atlanta Trip Planners 9.59% 4.24x
North Carolina Football Fans 8.72% 3.89x
North Carolina Travel Researchers 9.59% 3.88x
Smoky Mountains Trip Planners 9.88% 3.87x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bi-Lo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.

Location Composition Index
Belk 3.75% 19.57x
Chicos 2.81% 4.52x
REI 0.70% 4.51x
Lululemon 1.03% 4.42x
Michael Kors 1.15% 4.17x
Ralph Lauren 0.56% 3.97x
Urban Outfitters 0.70% 3.86x
Columbia 0.28% 3.79x
Brooks Brothers 0.63% 3.76x
Jos A. Bank Clothiers 1.73% 3.63x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 32.56% 13.28x
Savannah Georgia News 7.85% 9.43x
Caribbean Cluster 1.45% 7.19x
North Carolina 9.59% 5.52x
Cruise Vacations 3.20% 5.28x
Philippines News 0.87% 4.05x
Women Shoppers 1.16% 4.03x
Canada Consumer Product Cluster 0.58% 3.99x
Online Arcade Games 0.64% 3.98x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.55% 3.97x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bi-Lo audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female