Dstillery Audiences

BI-LO

Audience Size: 13.2 Thousand Devices

Explore the Bi-Lo Audience

Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 13.2 thousand unique devices whose actions qualify for the Bi-Lo audience.

Dstillery Crafted Audiences

INTERESTS

The Bi-Lo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bi-Lo audience is Myrtle Beach Trip Planners.

Interest Composition Index
Myrtle Beach Trip Planners 12.04% 8.34x
South Atlantic Voters 21.30% 6.17x
Asheville Trip Planners 3.70% 4.87x
South Carolina Gamecocks Fans 5.56% 4.62x
Clemson Tigers Fans 10.19% 4.59x
Atlanta Trip Planners 7.41% 4.51x
Men's Shoe Shoppers 2.87% 4.41x
Mens Fitness Publication Readers 1.24% 4.20x
Online Bank Researchers 9.26% 4.03x
Truck Shoppers 7.41% 3.92x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bi-Lo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.

Location Composition Index
Belk 3.50% 34.52x
Talbots 1.40% 7.22x
Jos A. Bank Clothiers 0.93% 5.45x
Chicos 1.71% 5.38x
Brooks Brothers 0.47% 5.01x
Levi Strauss 0.54% 4.55x
The Childrens Place 1.01% 4.49x
Lane Bryant 1.01% 4.31x
Mens Wearhouse 1.55% 4.03x
Columbia 0.23% 3.63x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 16.67% 16.18x
North Carolina 5.56% 9.03x
Discount Travel 1.24% 4.08x
Muscle Cars 1.21% 3.92x
Furniture Shopping 0.50% 3.52x
Missouri Travel & Outdoors Cluster 1.39% 3.04x
Hockey 0.83% 2.97x
Georgia Cluster 3.70% 2.89x
Tennessee News 1.85% 2.76x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 1.07% 2.76x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bi-Lo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female