Dstillery Audiences

BI-LO

Audience Size: 111.3 Thousand Devices

Explore the Bi-Lo Audience

Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 111.3 thousand unique devices whose actions qualify for the Bi-Lo audience.

Dstillery Crafted Audiences

INTERESTS

The Bi-Lo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bi-Lo audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 16.49% 9.54x
South Atlantic Voters 19.19% 8.83x
Clemson Tigers Fans 16.91% 7.73x
Asheville Trip Planners 9.75% 4.49x
Smokie Mountain Trip Planner 10.68% 4.29x
Myrtle Beach Trip Planners 7.57% 4.11x
North Carolina Travel Researchers 8.82% 4.08x
North Carolina Football Fans 9.34% 3.98x
Cabin Rental Researchers 8.92% 3.75x
Georgia Trip Planners 8.51% 3.51x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bi-Lo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.

Location Composition Index
Belk 6.90% 23.64x
Talbots 3.30% 4.17x
Chicos 4.55% 3.92x
Brooks Brothers 2.51% 3.91x
Express Outlets 0.88% 3.79x
Lane Bryant 3.74% 3.68x
Carhartt 12.98% 3.55x
Jos A. Bank Clothiers 3.42% 3.43x
The Childrens Place 6.88% 3.33x
Hollister 3.49% 3.25x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 28.32% 20.68x
Savannah Georgia News 5.19% 11.78x
North Carolina 7.68% 8.43x
Southeast College Athletics 0.41% 4.86x
North Carolina News 5.08% 3.86x
Cheerleading 0.21% 3.85x
North Carolina Education 2.18% 3.80x
Hobby Drones & Remote-Controlled Cars 0.21% 3.50x
South Carolina Beach Travel 0.41% 3.40x
Yard Structures 0.41% 3.13x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bi-Lo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female