Explore the Bi-Lo Audience
Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 30.4 thousand unique devices whose actions qualify for the Bi-Lo audience.
INTERESTS
The Bi-Lo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bi-Lo audience is South Carolina Gamecocks Fans.
| Interest | Composition | Index |
| South Carolina Gamecocks Fans | 19.39% | 11.47x |
| Clemson Tigers Fans | 23.98% | 10.11x |
| South Atlantic Voters | 19.39% | 7.36x |
| Myrtle Beach Trip Planners | 10.71% | 5.30x |
| UNC Tar Heels Fans | 11.22% | 5.29x |
| Atlanta Braves Fans | 9.69% | 4.71x |
| North Carolina Football Fans | 10.71% | 4.57x |
| Florida State Seminoles Fans | 11.22% | 4.56x |
| Asheville Trip Planners | 9.18% | 4.54x |
| Arkansas Razorbacks Fans | 9.69% | 4.20x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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APPAREL RETAILERS
The Bi-Lo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.
| Location | Composition | Index |
| Belk | 7.41% | 25.93x |
| REI | 0.92% | 5.09x |
| Ralph Lauren | 1.10% | 4.98x |
| Michael Kors | 2.23% | 4.56x |
| Brooks Brothers | 1.10% | 4.18x |
| Talbots | 2.20% | 4.13x |
| Lululemon | 1.28% | 4.13x |
| Chicos | 3.27% | 4.09x |
| Anthropologie | 1.25% | 4.02x |
| J. Crew | 1.96% | 3.90x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.
| Content Affinity | Composition | Index |
| South Carolina News | 32.65% | 18.70x |
| Savannah Georgia News | 8.67% | 16.57x |
| Sports - Climbing, Non-traditional | 2.55% | 8.94x |
| North Carolina | 8.16% | 6.55x |
| Auto Enthusiast Information Researchers | 1.53% | 5.24x |
| Hockey | 2.04% | 4.53x |
| Online Arcade Games | 0.64% | 3.98x |
| Golf Travel & Gear | 1.53% | 3.87x |
| US Cycling | 1.53% | 3.81x |
| Philanthropy - Charities & Fundraising | 0.55% | 3.74x |
Composition Percentage:
The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
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DEMOGRAPHICS
The Bi-Lo audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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