Dstillery Audiences

BI-LO

Audience Size: 58.7 Thousand Devices

Explore the Bi-Lo Audience

Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 58.7 thousand unique devices whose actions qualify for the Bi-Lo audience.

Dstillery Crafted Audiences

INTERESTS

The Bi-Lo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bi-Lo audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 11.35% 13.56x
South Atlantic Voters 10.78% 9.12x
Clemson Tigers Fans 9.40% 8.14x
Myrtle Beach Trip Planners 5.37% 4.88x
Georgia Trip Planners 5.56% 4.29x
North Carolina Travel Researchers 9.88% 3.80x
Smoky Mountains Trip Planners 3.94% 3.77x
North Carolina Football Fans 3.94% 3.35x
Atlanta Trip Planners 6.84% 3.15x
Cabin Rental Researchers 4.13% 3.09x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bi-Lo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.

Location Composition Index
Belk 4.60% 31.37x
Carhartt 9.17% 5.30x
Brooks Brothers 2.06% 4.87x
Old Navy 2.18% 4.80x
Talbots 1.46% 4.60x
Chicos 1.43% 4.29x
Dressbarn 1.25% 4.04x
Club Monaco 0.35% 3.88x
Tommy Bahama 0.69% 3.72x
Lane Bryant 1.23% 3.62x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bi-Lo audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 18.28% 27.34x
North Carolina 3.94% 7.79x
North Carolina Education 1.80% 4.23x
North Carolina News 2.04% 3.06x
Georgia Cluster 4.13% 2.78x
Christian News 0.66% 2.47x
Right Wing Blogs - Pro-gun & Pro-life 0.57% 2.10x
Tennessee Cluster 1.14% 2.09x
Auto Enthusiast Information Researchers 0.76% 2.04x
Right Wing Blogs - Conspiracy Theories 0.81% 2.04x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bi-Lo audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female