Dstillery Audiences

BI-LO

Audience Size: 108.6 Thousand Devices

Explore the Bi-Lo Audience

Below you'll find more information about the Bi-Lo audience, broken down in different categories based on their digital and physical behaviors. These are 108.6 thousand unique devices whose actions qualify for the Bi-Lo audience.

Dstillery Crafted Audiences

INTERESTS

The Bi-Lo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bi-Lo audience is South Carolina Gamecocks Fans.

Interest Composition Index
South Carolina Gamecocks Fans 19.75% 11.79x
South Atlantic Voters 15.70% 8.69x
Clemson Tigers Fans 16.20% 8.31x
Myrtle Beach Trip Planners 6.84% 4.28x
Asheville Trip Planners 7.59% 3.87x
Smoky Mountains Trip Planners 6.84% 3.72x
North Carolina Football Fans 7.59% 3.57x
Carolina Panthers Fans 6.08% 3.25x
Atlanta United Fans 6.08% 3.24x
North Carolina Travel Researchers 6.33% 3.12x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Interest attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bi-Lo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bi-Lo audience is Belk.

Location Composition Index
Belk 6.69% 28.06x
Carhartt 8.46% 5.30x
Chicos 4.41% 5.05x
Tommy Bahama 2.02% 4.73x
Jos A. Bank Clothiers 4.24% 4.28x
Express Outlets 0.62% 4.24x
Brooks Brothers 2.69% 4.21x
Talbots 3.42% 3.97x
Hollister 2.07% 3.79x
Michael Kors 1.78% 3.48x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Location attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bi-Lo audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.25% 33.51x
Parenting & Nutrition 0.11% 31.45x
Assorted Topics (Animals, Clothing, Events, Education) 0.06% 21.07x
South Carolina News 32.91% 20.61x
Golf & Boats 0.02% 15.66x
Canada Online Shopping Cluster 0.16% 15.59x
As Seen On TV Products 0.06% 14.59x
Savannah Georgia News 6.08% 13.90x
Environmentally Friendly Cars 0.07% 13.51x
Environmental Conservation 0.02% 10.13x
Composition Percentage: The overlap percentage between the Bi-Lo audience and the Content Affinity attribute.
Index: A comparison of the Bi-Lo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bi-Lo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female