Dstillery Audiences

BIG 5 SPORTING GOODS

Audience Size: 441.8 Thousand Devices

Explore the Big 5 Sporting Goods Audience

Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 441.8 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 5 Sporting Goods audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 9.56% 3.66x
Santa Cruz Trip Planners 7.70% 3.37x
California Skiers and Snowboarders 7.70% 3.28x
Los Angeles Mass Transit Commuters 8.06% 3.04x
Tahoe Skiers and Snowboarders 6.30% 2.80x
California Trip Planners 6.45% 2.79x
Oregon Trip Planners 5.40% 2.62x
North West State Fair Visitors 5.97% 2.60x
Santa Monica Trip Planners 6.15% 2.45x
San Diego Trip Planners 5.61% 2.41x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.25% 21.02x
Joe's Jeans 0.71% 14.75x
REI 3.14% 10.15x
Uniqlo 2.91% 8.60x
Abercrombie & Fitch 2.83% 8.00x
Topshop 0.66% 7.94x
Forever 21 8.20% 7.62x
Zumiez 12.01% 7.37x
Supreme 0.16% 7.35x
Columbia 1.90% 7.25x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.21% 6.62x
Central California Cluster 2.57% 6.47x
Southern California Tourism 0.93% 5.32x
Cuba & Mexico Media 0.15% 4.87x
Los Angeles News 7.79% 4.35x
Vietnam Cluster 0.12% 4.10x
Cosmetics Business 0.06% 3.91x
Custom T-Shirts 0.03% 3.88x
Northern California Cluster 2.84% 3.83x
Tahoe & Reno Tourism 0.78% 3.79x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male