Explore the Big 5 Sporting Goods Audience
Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 38.6 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.
INTERESTS
The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big 5 Sporting Goods audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 3.64% | 5.13x |
| Montana and Idaho Trip Planners | 10.00% | 4.82x |
| North West State Fair Visitors | 10.91% | 4.69x |
| Denver Trip Planners | 6.82% | 3.79x |
| Mens Fitness Publication Readers | 3.45% | 3.69x |
| Seattle Seahawks Fans | 7.73% | 3.52x |
| Oregon Trip Planners | 7.27% | 3.52x |
| Military Families | 6.82% | 3.04x |
| Washington County and Local Fair Visitors | 6.82% | 3.00x |
| South West State Fair Visitors | 7.27% | 2.87x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.58% | 30.08x |
| Patagonia | 0.47% | 11.66x |
| Calvin Klein | 0.18% | 11.49x |
| REI | 1.40% | 10.88x |
| Maurices | 11.34% | 10.30x |
| Uniqlo | 0.51% | 9.84x |
| Columbia | 0.58% | 8.97x |
| Free People | 1.05% | 8.09x |
| The North Face | 0.73% | 7.39x |
| American Apparel | 0.64% | 7.13x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 5.91% | 17.68x |
| Utah Cluster | 4.09% | 10.41x |
| Pacific Northwest Information Research Cluster | 6.82% | 7.74x |
| New Mexico News | 3.18% | 6.78x |
| Pacific Northwest Sports & News Cluster | 1.36% | 5.77x |
| Healthcare - Dermatology & Aging | 1.36% | 5.13x |
| Phoenix News | 5.00% | 4.57x |
| Film Production | 0.22% | 4.03x |
| Health Issues Cluster | 0.91% | 3.99x |
| Custom T-Shirts | 0.03% | 3.88x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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