Explore the Big 5 Sporting Goods Audience
Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 32.7 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.
INTERESTS
The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big 5 Sporting Goods audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 7.22% | 9.99x |
| Oregon Trip Planners | 10.65% | 5.42x |
| Montana and Idaho Trip Planners | 10.31% | 5.22x |
| Oregon County and Local Fair Visitors | 8.25% | 3.50x |
| Seattle Trip Planners | 7.90% | 3.48x |
| Los Angeles Activities Researchers | 4.12% | 3.23x |
| Summer Festivals and Fairs Visitors | 6.87% | 2.95x |
| California Trip Planners | 4.47% | 2.87x |
| Tahoe Skiers and Snowboarders | 5.15% | 2.85x |
| Netherlands Trip Planners | 4.47% | 2.79x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.47% | 20.59x |
| Uniqlo | 0.50% | 9.41x |
| Maurices | 9.18% | 8.67x |
| Calvin Klein | 0.14% | 8.20x |
| Intermix | 0.19% | 8.11x |
| Abercrombie & Fitch | 0.32% | 7.12x |
| Mens Wearhouse | 5.61% | 7.02x |
| H&M | 2.96% | 6.27x |
| Hollister | 3.55% | 6.22x |
| Old Navy | 5.61% | 5.73x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 7.22% | 17.00x |
| Legal Information Research Cluster | 1.03% | 5.27x |
| US Military Cluster | 2.75% | 4.53x |
| Trucking | 1.03% | 4.50x |
| Phoenix News | 5.84% | 4.17x |
| Film Production | 0.22% | 4.03x |
| Pet Forums | 0.48% | 3.98x |
| Custom T-Shirts | 0.03% | 3.88x |
| US Cycling | 1.37% | 3.66x |
| Vancouver British Columbia Locals Cluster | 1.03% | 3.65x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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