Explore the Big 5 Sporting Goods Audience
Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 160.5 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.
INTERESTS
The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big 5 Sporting Goods audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 4.04% | 5.85x |
| North West State Fair Visitors | 12.75% | 5.42x |
| Seattle Seahawks Fans | 11.20% | 4.89x |
| Montana and Idaho Trip Planners | 9.18% | 4.53x |
| Seattle Trip Planners | 10.11% | 4.46x |
| Washington County and Local Fair Visitors | 9.33% | 4.02x |
| Oregon Trip Planners | 7.62% | 3.64x |
| Arizona Trip Planners | 7.47% | 3.40x |
| South West State Fair Visitors | 8.86% | 3.34x |
| Oregon County and Local Fair Visitors | 7.47% | 3.09x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Curious about what else the Big 5 Sporting Goods audience is interested in?
Sign Up
APPAREL RETAILERS
The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.71% | 18.18x |
| Maurices | 3.18% | 11.63x |
| Joe's Jeans | 0.14% | 9.74x |
| REI | 1.72% | 9.69x |
| Abercrombie & Fitch | 0.51% | 8.75x |
| Patagonia | 0.83% | 8.10x |
| Zumiez | 5.84% | 6.81x |
| Columbia | 0.69% | 6.74x |
| Free People | 1.76% | 6.64x |
| Eddie Bauer | 1.79% | 6.12x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Want to find more of the Big 5 Sporting Goods audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 5.29% | 10.60x |
| Utah Cluster | 6.22% | 9.79x |
| Pacific Northwest Information Research Cluster | 10.89% | 6.70x |
| Clean Energy | 0.30% | 5.66x |
| Pacific Northwest Sports & News Cluster | 2.49% | 4.87x |
| Homemade Jewelry & Crafts | 0.30% | 4.63x |
| Tahoe & Reno Tourism | 1.09% | 4.53x |
| Phoenix News | 9.02% | 4.18x |
| Film Production | 0.22% | 4.03x |
| Central California Cluster | 0.93% | 3.99x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Want to see more of the Content Affinities the Big 5 Sporting Goods audience visits?
Sign Up
DEMOGRAPHICS
The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
Interested in seeing other characteristics of the Big 5 Sporting Goods audience?
Sign Up