Explore the Big 5 Sporting Goods Audience
Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 585 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.
INTERESTS
The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big 5 Sporting Goods audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 5.52% | 3.67x |
| California Skiers and Snowboarders | 4.91% | 3.64x |
| Los Angeles Mass Transit Commuters | 5.77% | 3.50x |
| Tahoe Skiers and Snowboarders | 4.64% | 3.49x |
| California Trip Planners | 5.16% | 3.21x |
| San Diego Trip Planners | 5.23% | 3.13x |
| San Diego Events Researchers | 3.51% | 2.94x |
| San Francisco Activities Researchers | 3.51% | 2.94x |
| San Francisco Giants Fans | 2.88% | 2.76x |
| Los Angeles Trip Planners | 4.76% | 2.76x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.56% | 18.20x |
| Joe's Jeans | 0.79% | 10.23x |
| Forever 21 | 6.79% | 9.00x |
| Gymboree | 3.64% | 8.33x |
| Uniqlo | 1.58% | 8.22x |
| Topshop | 0.18% | 8.09x |
| Abercrombie & Fitch | 3.92% | 8.07x |
| Zumiez | 5.57% | 7.98x |
| REI | 2.64% | 7.97x |
| Michael Kors | 2.50% | 7.49x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 1.77% | 6.05x |
| Tahoe & Reno Tourism | 1.02% | 5.13x |
| Central California Cluster | 1.40% | 4.96x |
| Northern California Cluster | 2.53% | 4.31x |
| San Francisco Tourism | 0.45% | 4.23x |
| Los Angeles News | 5.68% | 3.99x |
| San Diego Cluster | 3.49% | 3.98x |
| Holistic Medicine | 0.14% | 3.90x |
| Custom T-Shirts | 0.03% | 3.88x |
| California Universities | 1.38% | 3.85x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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