Explore the Big 5 Sporting Goods Audience
Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 371.1 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.
INTERESTS
The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big 5 Sporting Goods audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 9.85% | 5.74x |
| Food Bank Researchers | 2.73% | 5.06x |
| Montana and Idaho Trip Planners | 7.55% | 4.56x |
| North West State Fair Visitors | 10.42% | 4.50x |
| Oregon Ducks Fans | 3.67% | 3.88x |
| Washington County and Local Fair Visitors | 8.20% | 3.81x |
| Oregon County and Local Fair Visitors | 8.34% | 3.69x |
| Essential Oils Enthusiasts | 0.15% | 3.64x |
| Washington Skiers and Snowboarders | 6.18% | 3.45x |
| Seattle Seahawks Fans | 6.47% | 3.22x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.69% | 9.18x |
| Joe's Jeans | 0.31% | 6.86x |
| Uniqlo | 1.40% | 5.53x |
| REI | 3.12% | 5.46x |
| Supreme | 0.03% | 5.32x |
| Topshop | 0.20% | 5.28x |
| Patagonia | 0.93% | 4.63x |
| Abercrombie & Fitch | 0.89% | 4.22x |
| Zara | 1.75% | 3.90x |
| Forever 21 | 7.62% | 3.78x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 3.24% | 11.17x |
| Tahoe & Reno Tourism | 0.72% | 7.30x |
| Utah Cluster | 3.02% | 6.99x |
| Pacific Northwest Information Research Cluster | 5.54% | 6.62x |
| Pacific Northwest Sports & News Cluster | 1.29% | 6.48x |
| Oregon News | 7.33% | 6.07x |
| Central California Cluster | 0.43% | 5.03x |
| Phoenix News | 4.31% | 4.63x |
| Recreational Motor Sport Enthusiasts | 0.29% | 4.43x |
| Hawaii News | 0.86% | 4.29x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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