Dstillery Audiences

BIG 5 SPORTING GOODS

Audience Size: 208.3 Thousand Devices

Explore the Big 5 Sporting Goods Audience

Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 208.3 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 5 Sporting Goods audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 4.69% 3.71x
California Skiers and Snowboarders 4.56% 3.24x
Los Angeles Mass Transit Commuters 4.29% 3.17x
California Trip Planners 3.79% 2.86x
Tahoe Skiers and Snowboarders 3.54% 2.84x
San Diego Trip Planners 3.77% 2.65x
Oregon Trip Planners 3.24% 2.64x
Los Angeles Trip Planners 3.81% 2.60x
Santa Monica Trip Planners 3.90% 2.51x
Long Beach California Trip Planners 3.32% 2.28x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.70% 22.75x
Saint Laurent Paris 0.64% 11.91x
Forever 21 2.94% 11.07x
Hollister 1.26% 10.70x
Madewell 0.93% 10.49x
Zumiez 2.30% 10.36x
Abercrombie & Fitch 1.26% 10.10x
Uniqlo 0.74% 10.07x
Michael Kors 1.15% 8.59x
Aeropostale 2.21% 8.45x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Northern California Cluster.

Content Affinity Composition Index
Northern California Cluster 2.41% 4.74x
Southern California Cluster 0.37% 4.45x
Central California Cluster 1.03% 4.43x
Southern California Tourism 1.20% 4.03x
Los Angeles News 3.73% 3.76x
San Francisco Bay Area Cluster 2.98% 3.55x
Tahoe & Reno Tourism 0.60% 3.34x
Pacific Northwest Sports & News Cluster 1.18% 3.23x
San Diego Cluster 2.56% 3.19x
Los Angeles Tourism 1.86% 3.14x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male