Explore the Big 5 Sporting Goods Audience
Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 512.9 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.
INTERESTS
The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big 5 Sporting Goods audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 9.64% | 4.05x |
| Santa Cruz Trip Planners | 8.50% | 3.51x |
| California Skiers and Snowboarders | 7.27% | 3.16x |
| Los Angeles Mass Transit Commuters | 7.97% | 3.02x |
| Tahoe Skiers and Snowboarders | 6.77% | 2.74x |
| California Trip Planners | 6.50% | 2.57x |
| Oregon Trip Planners | 5.93% | 2.56x |
| San Diego Trip Planners | 6.74% | 2.55x |
| North West State Fair Visitors | 6.06% | 2.55x |
| Santa Monica Trip Planners | 7.27% | 2.42x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.43% | 18.89x |
| Joe's Jeans | 0.69% | 11.15x |
| REI | 2.54% | 8.29x |
| Uniqlo | 2.03% | 7.69x |
| Topshop | 0.54% | 7.44x |
| Forever 21 | 6.70% | 7.14x |
| Zumiez | 8.76% | 7.13x |
| Columbia | 1.67% | 6.42x |
| Gymboree | 5.04% | 6.38x |
| Abercrombie & Fitch | 3.95% | 6.29x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.02% | 23.23x |
| Canada News | 0.03% | 21.66x |
| Sports - Skiing, Snowboarding | 0.02% | 19.83x |
| Home Décor, Furniture, & Decorating | 0.02% | 17.67x |
| Barcode Site & App Users | 0.04% | 12.27x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 9.71x |
| ISPs & Local Services | 0.02% | 8.56x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 7.66x |
| Parenting & Nutrition | 0.02% | 6.62x |
| Fashion & Cosmetics | 0.03% | 6.41x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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