Explore the Big 5 Sporting Goods Audience
Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 61.2 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.
INTERESTS
The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big 5 Sporting Goods audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 3.29% | 5.04x |
| Restaurant Supply Shoppers | 0.31% | 3.80x |
| Arizona Trip Planners | 5.36% | 3.72x |
| North West State Fair Visitors | 8.82% | 3.30x |
| Washington County and Local Fair Visitors | 7.79% | 3.26x |
| Phoenix Trip Planners | 4.33% | 3.11x |
| Seattle Trip Planners | 3.81% | 3.10x |
| Ski and Snowboard Enthusiasts | 2.08% | 2.98x |
| South West State Fair Visitors | 8.48% | 2.96x |
| Wireless Headphone Researchers | 0.75% | 2.86x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.37% | 11.45x |
| Calvin Klein | 0.14% | 10.31x |
| REI | 0.75% | 7.66x |
| Uniqlo | 0.40% | 7.60x |
| Maurices | 6.08% | 7.13x |
| The North Face | 0.51% | 6.17x |
| Coach | 1.27% | 6.01x |
| Abercrombie & Fitch | 0.41% | 5.92x |
| Eddie Bauer | 1.10% | 5.69x |
| Free People | 0.67% | 5.55x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 2.25% | 6.65x |
| Crossword & Puzzle Players | 0.52% | 5.83x |
| Pacific Northwest Sports & News Cluster | 0.69% | 5.11x |
| Pacific Northwest Information Research Cluster | 4.15% | 5.10x |
| Phoenix News | 4.67% | 4.66x |
| Colorado Cluster | 2.08% | 4.20x |
| Film Production | 0.22% | 4.03x |
| Idaho Cluster | 1.21% | 3.93x |
| Custom T-Shirts | 0.03% | 3.88x |
| Gun Enthusiast - Hunting & Self Defense | 0.87% | 3.81x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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