Dstillery Audiences

BIG 5 SPORTING GOODS

Audience Size: 160.5 Thousand Devices

Explore the Big 5 Sporting Goods Audience

Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 160.5 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 5 Sporting Goods audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 4.04% 5.85x
North West State Fair Visitors 12.75% 5.42x
Seattle Seahawks Fans 11.20% 4.89x
Montana and Idaho Trip Planners 9.18% 4.53x
Seattle Trip Planners 10.11% 4.46x
Washington County and Local Fair Visitors 9.33% 4.02x
Oregon Trip Planners 7.62% 3.64x
Arizona Trip Planners 7.47% 3.40x
South West State Fair Visitors 8.86% 3.34x
Oregon County and Local Fair Visitors 7.47% 3.09x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.71% 18.18x
Maurices 3.18% 11.63x
Joe's Jeans 0.14% 9.74x
REI 1.72% 9.69x
Abercrombie & Fitch 0.51% 8.75x
Patagonia 0.83% 8.10x
Zumiez 5.84% 6.81x
Columbia 0.69% 6.74x
Free People 1.76% 6.64x
Eddie Bauer 1.79% 6.12x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 5.29% 10.60x
Utah Cluster 6.22% 9.79x
Pacific Northwest Information Research Cluster 10.89% 6.70x
Clean Energy 0.30% 5.66x
Pacific Northwest Sports & News Cluster 2.49% 4.87x
Homemade Jewelry & Crafts 0.30% 4.63x
Tahoe & Reno Tourism 1.09% 4.53x
Phoenix News 9.02% 4.18x
Film Production 0.22% 4.03x
Central California Cluster 0.93% 3.99x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male