Dstillery Audiences

BIG 5 SPORTING GOODS

Audience Size: 108.3 Thousand Devices

Explore the Big 5 Sporting Goods Audience

Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 108.3 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 5 Sporting Goods audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 17.24% 6.90x
Oregon Trip Planners 12.37% 6.33x
Seattle Trip Planners 14.81% 6.20x
Seattle Seahawks Fans 14.20% 6.16x
Washington Skiers and Snowboarders 11.56% 5.80x
Washington County and Local Fair Visitors 14.00% 5.71x
Montana and Idaho Trip Planners 11.56% 5.30x
Oregon County and Local Fair Visitors 12.17% 4.65x
Food Bank Researchers 3.65% 4.63x
Western Canada Skiers and Snowboarders 6.49% 4.52x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.32% 16.73x
Patagonia 0.67% 12.36x
Calvin Klein 0.10% 10.40x
REI 1.46% 9.38x
Free People 1.04% 8.15x
Zumiez 3.02% 6.96x
The North Face 0.59% 6.72x
Maurices 7.27% 6.72x
Columbia 0.46% 6.19x
Eddie Bauer 1.37% 5.99x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 5.88% 11.54x
Pacific Northwest Sports & News Cluster 5.27% 11.02x
Pacific Northwest Information Research Cluster 11.76% 7.71x
Clean Energy 0.30% 5.66x
Utah Cluster 3.25% 5.59x
Oregon News 11.97% 5.37x
Film Production 0.22% 4.03x
Alaska Cluster 0.81% 3.99x
Custom T-Shirts 0.03% 3.88x
Design Software 0.47% 3.79x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male