Dstillery Audiences

BIG 5 SPORTING GOODS

Audience Size: 551.5 Thousand Devices

Explore the Big 5 Sporting Goods Audience

Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 551.5 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 5 Sporting Goods audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 5.50% 4.13x
California Skiers and Snowboarders 4.05% 3.26x
Los Angeles Mass Transit Commuters 4.69% 3.20x
Tahoe Skiers and Snowboarders 4.05% 3.19x
Oregon Trip Planners 3.98% 3.15x
San Francisco Giants Fans 3.56% 3.06x
California Trip Planners 4.21% 2.95x
Oregon Ducks Fans 2.64% 2.75x
Montana and Idaho Trip Planners 3.35% 2.75x
San Diego Trip Planners 4.32% 2.66x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.42% 17.72x
Joe's Jeans 0.76% 10.40x
Topshop 0.37% 8.24x
Forever 21 6.79% 7.98x
REI 2.51% 7.94x
Zumiez 7.09% 7.72x
Uniqlo 1.72% 7.65x
Gymboree 3.92% 7.15x
Abercrombie & Fitch 4.10% 7.07x
Tommy Bahama 2.72% 6.92x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Canada News.

Content Affinity Composition Index
Canada News 0.03% 21.66x
Golf & Boats 0.02% 16.98x
Home Décor, Furniture, & Decorating 0.02% 11.49x
Sports - Skiing, Snowboarding 0.01% 9.96x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 9.71x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 7.66x
Barcode Site & App Users 0.02% 6.69x
ISPs & Local Services 0.02% 6.64x
Saskatchewan Media & Retail Cluster 0.02% 6.64x
Fashion & Cosmetics 0.03% 6.41x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male