Explore the Big 5 Sporting Goods Audience
Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 551.5 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.
INTERESTS
The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big 5 Sporting Goods audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 5.50% | 4.13x |
| California Skiers and Snowboarders | 4.05% | 3.26x |
| Los Angeles Mass Transit Commuters | 4.69% | 3.20x |
| Tahoe Skiers and Snowboarders | 4.05% | 3.19x |
| Oregon Trip Planners | 3.98% | 3.15x |
| San Francisco Giants Fans | 3.56% | 3.06x |
| California Trip Planners | 4.21% | 2.95x |
| Oregon Ducks Fans | 2.64% | 2.75x |
| Montana and Idaho Trip Planners | 3.35% | 2.75x |
| San Diego Trip Planners | 4.32% | 2.66x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.42% | 17.72x |
| Joe's Jeans | 0.76% | 10.40x |
| Topshop | 0.37% | 8.24x |
| Forever 21 | 6.79% | 7.98x |
| REI | 2.51% | 7.94x |
| Zumiez | 7.09% | 7.72x |
| Uniqlo | 1.72% | 7.65x |
| Gymboree | 3.92% | 7.15x |
| Abercrombie & Fitch | 4.10% | 7.07x |
| Tommy Bahama | 2.72% | 6.92x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Canada News.
| Content Affinity | Composition | Index |
| Canada News | 0.03% | 21.66x |
| Golf & Boats | 0.02% | 16.98x |
| Home Décor, Furniture, & Decorating | 0.02% | 11.49x |
| Sports - Skiing, Snowboarding | 0.01% | 9.96x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 9.71x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 7.66x |
| Barcode Site & App Users | 0.02% | 6.69x |
| ISPs & Local Services | 0.02% | 6.64x |
| Saskatchewan Media & Retail Cluster | 0.02% | 6.64x |
| Fashion & Cosmetics | 0.03% | 6.41x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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