Dstillery Audiences

BIG 5 SPORTING GOODS

Audience Size: 371.1 Thousand Devices

Explore the Big 5 Sporting Goods Audience

Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 371.1 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 5 Sporting Goods audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 9.85% 5.74x
Food Bank Researchers 2.73% 5.06x
Montana and Idaho Trip Planners 7.55% 4.56x
North West State Fair Visitors 10.42% 4.50x
Oregon Ducks Fans 3.67% 3.88x
Washington County and Local Fair Visitors 8.20% 3.81x
Oregon County and Local Fair Visitors 8.34% 3.69x
Essential Oils Enthusiasts 0.15% 3.64x
Washington Skiers and Snowboarders 6.18% 3.45x
Seattle Seahawks Fans 6.47% 3.22x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.69% 9.18x
Joe's Jeans 0.31% 6.86x
Uniqlo 1.40% 5.53x
REI 3.12% 5.46x
Supreme 0.03% 5.32x
Topshop 0.20% 5.28x
Patagonia 0.93% 4.63x
Abercrombie & Fitch 0.89% 4.22x
Zara 1.75% 3.90x
Forever 21 7.62% 3.78x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 3.24% 11.17x
Tahoe & Reno Tourism 0.72% 7.30x
Utah Cluster 3.02% 6.99x
Pacific Northwest Information Research Cluster 5.54% 6.62x
Pacific Northwest Sports & News Cluster 1.29% 6.48x
Oregon News 7.33% 6.07x
Central California Cluster 0.43% 5.03x
Phoenix News 4.31% 4.63x
Recreational Motor Sport Enthusiasts 0.29% 4.43x
Hawaii News 0.86% 4.29x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female