Explore the Big 5 Sporting Goods Audience
Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 239.3 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.
INTERESTS
The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big 5 Sporting Goods audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 10.56% | 5.63x |
| North West State Fair Visitors | 12.51% | 5.14x |
| Food Bank Researchers | 2.89% | 4.58x |
| Oregon Ducks Fans | 5.16% | 4.46x |
| Montana and Idaho Trip Planners | 7.90% | 4.43x |
| Washington Skiers and Snowboarders | 7.43% | 4.03x |
| Seattle Seahawks Fans | 7.74% | 3.99x |
| Washington County and Local Fair Visitors | 8.68% | 3.75x |
| Oregon County and Local Fair Visitors | 8.99% | 3.72x |
| Seattle Trip Planners | 8.05% | 3.54x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.12% | 9.97x |
| Joe's Jeans | 0.16% | 5.90x |
| Uniqlo | 0.82% | 5.40x |
| REI | 1.85% | 5.25x |
| Patagonia | 0.68% | 5.01x |
| Topshop | 0.09% | 4.86x |
| Abercrombie & Fitch | 0.49% | 4.05x |
| Zara | 1.01% | 3.81x |
| Zumiez | 5.86% | 3.77x |
| Forever 21 | 4.21% | 3.59x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 2.89% | 8.67x |
| Utah Cluster | 3.44% | 7.08x |
| Tahoe & Reno Tourism | 0.86% | 7.00x |
| Pacific Northwest Information Research Cluster | 6.49% | 7.00x |
| Colorado Snow | 0.31% | 5.46x |
| Pacific Northwest Sports & News Cluster | 1.49% | 5.45x |
| Oregon News | 7.58% | 5.31x |
| Pac 12 Sports | 0.23% | 4.54x |
| Film Production | 0.22% | 4.03x |
| Hawaii News | 1.17% | 4.01x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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