Explore the Big 5 Sporting Goods Audience
Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 464.6 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.
INTERESTS
The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big 5 Sporting Goods audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 5.79% | 3.58x |
| Santa Cruz Trip Planners | 6.20% | 3.38x |
| California Skiers and Snowboarders | 5.63% | 3.37x |
| California Trip Planners | 4.98% | 3.13x |
| Santa Monica Trip Planners | 5.40% | 3.01x |
| San Diego Trip Planners | 4.81% | 2.87x |
| Los Angeles Trip Planners | 4.96% | 2.87x |
| Tahoe Skiers and Snowboarders | 4.60% | 2.84x |
| Opera Enthusiasts | 3.28% | 2.66x |
| San Francisco Activities Researchers | 3.38% | 2.65x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Curious about what else the Big 5 Sporting Goods audience is interested in?
Sign Up
APPAREL RETAILERS
The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.44% | 17.68x |
| Joe's Jeans | 0.59% | 10.49x |
| Forever 21 | 5.01% | 9.85x |
| Zumiez | 3.68% | 9.50x |
| Hollister | 2.06% | 8.80x |
| Michael Kors | 2.06% | 8.52x |
| Abercrombie & Fitch | 3.48% | 8.37x |
| Saint Laurent Paris | 0.85% | 8.23x |
| REI | 2.88% | 8.10x |
| Gymboree | 3.39% | 8.03x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Want to find more of the Big 5 Sporting Goods audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 1.57% | 5.08x |
| Central California Cluster | 1.18% | 4.55x |
| Northern California Cluster | 2.41% | 4.49x |
| Los Angeles News | 4.79% | 4.14x |
| Los Angeles Cluster | 0.13% | 4.11x |
| Los Angeles Tourism | 2.57% | 3.98x |
| Custom T-Shirts | 0.03% | 3.88x |
| Southern California Cluster | 0.31% | 3.84x |
| California Universities | 1.30% | 3.61x |
| San Francisco Bay Area Cluster | 3.27% | 3.58x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Want to see more of the Content Affinities the Big 5 Sporting Goods audience visits?
Sign Up
DEMOGRAPHICS
The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
Interested in seeing other characteristics of the Big 5 Sporting Goods audience?
Sign Up