Dstillery Audiences

BIG 5 SPORTING GOODS

Audience Size: 62.3 Thousand Devices

Explore the Big 5 Sporting Goods Audience

Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 62.3 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 5 Sporting Goods audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 5.01% 4.49x
Gas Discount Researchers 0.72% 4.48x
Oregon Trip Planners 10.02% 4.14x
Oregon Ducks Fans 4.06% 4.05x
Washington County and Local Fair Visitors 8.83% 3.97x
North West State Fair Visitors 10.02% 3.86x
Oregon County and Local Fair Visitors 8.59% 3.69x
Western Canada Skiers and Snowboarders 5.49% 3.60x
Winter Sports Destination Seekers 1.19% 3.59x
Wine Lovers 0.72% 3.43x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is REI.

Location Composition Index
REI 1.08% 12.71x
Lorna Jane 0.31% 10.52x
Calvin Klein 0.26% 9.11x
Maurices 5.37% 8.63x
Abercrombie & Fitch 0.69% 8.40x
Uniqlo 0.38% 8.28x
Forever 21 0.97% 6.49x
Mens Wearhouse 2.40% 6.14x
Old Navy 3.28% 5.97x
Tommy Bahama 0.67% 5.93x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 3.34% 10.76x
Oregon News 6.92% 7.47x
Muscle Cars 0.95% 7.26x
Pacific Northwest Information Research Cluster 6.68% 6.55x
Northern California Cluster 1.43% 5.94x
Utah Cluster 1.91% 5.76x
Niche Dating Websites 0.72% 5.35x
New Mexico News 2.63% 5.05x
Phoenix News 4.06% 4.02x
Custom T-Shirts 0.03% 3.88x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male