Dstillery Audiences

BIG 5 SPORTING GOODS

Audience Size: 161.1 Thousand Devices

Explore the Big 5 Sporting Goods Audience

Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 161.1 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 5 Sporting Goods audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 4.21% 5.89x
North West State Fair Visitors 10.89% 4.33x
Oregon Trip Planners 7.92% 4.10x
Seattle Seahawks Fans 8.91% 3.99x
Restaurant Supply Shoppers 0.31% 3.80x
Washington County and Local Fair Visitors 8.91% 3.66x
Essential Oils Enthusiasts 0.15% 3.64x
Quarantine Planners 2.48% 3.60x
South West State Fair Visitors 10.15% 3.40x
Oregon Ducks Fans 3.71% 3.36x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.17% 14.82x
REI 2.62% 9.08x
Topshop 0.14% 8.83x
Uniqlo 0.90% 7.87x
Joe's Jeans 0.15% 7.75x
Abercrombie & Fitch 0.65% 7.01x
Patagonia 0.82% 6.26x
Calvin Klein 0.20% 5.94x
Zara 1.24% 5.91x
Zumiez 7.88% 5.90x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 5.45% 12.81x
Pacific Northwest Sports & News Cluster 1.49% 8.05x
Colorado Cluster 4.46% 6.92x
Idaho Cluster 1.98% 5.68x
Pacific Northwest Information Research Cluster 5.45% 5.62x
Oregon News 6.44% 4.79x
Vegetarian Diet 0.74% 4.34x
Film Production 0.22% 4.03x
Las Vegas Hotels 3.22% 4.01x
Custom T-Shirts 0.03% 3.88x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female