Dstillery Audiences

BIG 5 SPORTING GOODS

Audience Size: 491.4 Thousand Devices

Explore the Big 5 Sporting Goods Audience

Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 491.4 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 5 Sporting Goods audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 10.52% 4.55x
Santa Cruz Trip Planners 9.45% 4.30x
Los Angeles Mass Transit Commuters 8.50% 3.83x
California Skiers and Snowboarders 7.30% 3.72x
California Trip Planners 7.05% 3.70x
San Diego Trip Planners 6.80% 3.30x
Tahoe Skiers and Snowboarders 6.42% 3.30x
North West State Fair Visitors 6.65% 3.09x
Oregon Trip Planners 5.87% 3.07x
Santa Monica Trip Planners 6.60% 3.03x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.76% 19.51x
Joe's Jeans 0.67% 12.62x
REI 2.86% 9.23x
Topshop 0.70% 7.99x
Uniqlo 2.37% 7.84x
Forever 21 7.15% 7.21x
Zumiez 10.01% 7.17x
Columbia 1.94% 6.92x
Abercrombie & Fitch 3.55% 6.68x
Saint Laurent Paris 1.05% 6.54x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Central California Cluster.

Content Affinity Composition Index
Central California Cluster 2.70% 6.72x
Los Angeles Cluster 0.10% 5.83x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.07% 5.43x
Southern California Cluster 0.20% 5.34x
Southern California Tourism 1.02% 5.34x
Northern California Cluster 4.12% 5.30x
Mexico Travel 0.10% 5.22x
Sports Apparel 0.12% 5.01x
Pac 12 Sports 0.35% 4.91x
Franchising 0.07% 4.76x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male