Dstillery Audiences

BIG 5 SPORTING GOODS

Audience Size: 464.6 Thousand Devices

Explore the Big 5 Sporting Goods Audience

Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 464.6 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 5 Sporting Goods audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 5.79% 3.58x
Santa Cruz Trip Planners 6.20% 3.38x
California Skiers and Snowboarders 5.63% 3.37x
California Trip Planners 4.98% 3.13x
Santa Monica Trip Planners 5.40% 3.01x
San Diego Trip Planners 4.81% 2.87x
Los Angeles Trip Planners 4.96% 2.87x
Tahoe Skiers and Snowboarders 4.60% 2.84x
Opera Enthusiasts 3.28% 2.66x
San Francisco Activities Researchers 3.38% 2.65x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.44% 17.68x
Joe's Jeans 0.59% 10.49x
Forever 21 5.01% 9.85x
Zumiez 3.68% 9.50x
Hollister 2.06% 8.80x
Michael Kors 2.06% 8.52x
Abercrombie & Fitch 3.48% 8.37x
Saint Laurent Paris 0.85% 8.23x
REI 2.88% 8.10x
Gymboree 3.39% 8.03x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 1.57% 5.08x
Central California Cluster 1.18% 4.55x
Northern California Cluster 2.41% 4.49x
Los Angeles News 4.79% 4.14x
Los Angeles Cluster 0.13% 4.11x
Los Angeles Tourism 2.57% 3.98x
Custom T-Shirts 0.03% 3.88x
Southern California Cluster 0.31% 3.84x
California Universities 1.30% 3.61x
San Francisco Bay Area Cluster 3.27% 3.58x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male