Dstillery Audiences

BIG 5 SPORTING GOODS

Audience Size: 38.6 Thousand Devices

Explore the Big 5 Sporting Goods Audience

Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 38.6 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 5 Sporting Goods audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 3.64% 5.13x
Montana and Idaho Trip Planners 10.00% 4.82x
North West State Fair Visitors 10.91% 4.69x
Denver Trip Planners 6.82% 3.79x
Mens Fitness Publication Readers 3.45% 3.69x
Seattle Seahawks Fans 7.73% 3.52x
Oregon Trip Planners 7.27% 3.52x
Military Families 6.82% 3.04x
Washington County and Local Fair Visitors 6.82% 3.00x
South West State Fair Visitors 7.27% 2.87x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.58% 30.08x
Patagonia 0.47% 11.66x
Calvin Klein 0.18% 11.49x
REI 1.40% 10.88x
Maurices 11.34% 10.30x
Uniqlo 0.51% 9.84x
Columbia 0.58% 8.97x
Free People 1.05% 8.09x
The North Face 0.73% 7.39x
American Apparel 0.64% 7.13x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 5.91% 17.68x
Utah Cluster 4.09% 10.41x
Pacific Northwest Information Research Cluster 6.82% 7.74x
New Mexico News 3.18% 6.78x
Pacific Northwest Sports & News Cluster 1.36% 5.77x
Healthcare - Dermatology & Aging 1.36% 5.13x
Phoenix News 5.00% 4.57x
Film Production 0.22% 4.03x
Health Issues Cluster 0.91% 3.99x
Custom T-Shirts 0.03% 3.88x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male