Dstillery Audiences

BIG 5 SPORTING GOODS

Audience Size: 277.9 Thousand Devices

Explore the Big 5 Sporting Goods Audience

Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 277.9 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 5 Sporting Goods audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 14.77% 6.93x
Oregon Trip Planners 10.91% 5.88x
Seattle Seahawks Fans 11.56% 5.86x
Washington County and Local Fair Visitors 11.40% 5.45x
Montana and Idaho Trip Planners 8.83% 4.82x
Oregon Ducks Fans 7.06% 4.68x
Seattle Trip Planners 9.47% 4.65x
Washington Skiers and Snowboarders 8.67% 4.63x
Oregon County and Local Fair Visitors 9.79% 4.49x
Social Distancing Content Readers 2.25% 4.13x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.60% 23.18x
Joe's Jeans 0.46% 15.35x
Abercrombie & Fitch 1.05% 11.27x
REI 2.61% 10.33x
Maurices 0.39% 9.24x
Patagonia 1.27% 8.12x
Uniqlo 1.92% 7.78x
Zumiez 10.56% 7.75x
Columbia 1.35% 7.60x
Forever 21 6.45% 7.41x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 5.94% 10.10x
Idaho Cluster 3.53% 8.83x
Pacific Northwest Information Research Cluster 10.43% 7.92x
Southern California Tourism 0.37% 7.31x
Tahoe & Reno Tourism 1.28% 6.52x
Oregon News 10.75% 6.42x
Pacific Northwest Sports & News Cluster 2.73% 5.80x
Clean Energy 0.30% 5.66x
Canada Consumer Product Cluster 0.48% 4.82x
Homemade Jewelry & Crafts 0.30% 4.63x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male