Explore the Big 5 Sporting Goods Audience
Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 108.3 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.
INTERESTS
The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big 5 Sporting Goods audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 17.24% | 6.90x |
| Oregon Trip Planners | 12.37% | 6.33x |
| Seattle Trip Planners | 14.81% | 6.20x |
| Seattle Seahawks Fans | 14.20% | 6.16x |
| Washington Skiers and Snowboarders | 11.56% | 5.80x |
| Washington County and Local Fair Visitors | 14.00% | 5.71x |
| Montana and Idaho Trip Planners | 11.56% | 5.30x |
| Oregon County and Local Fair Visitors | 12.17% | 4.65x |
| Food Bank Researchers | 3.65% | 4.63x |
| Western Canada Skiers and Snowboarders | 6.49% | 4.52x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.32% | 16.73x |
| Patagonia | 0.67% | 12.36x |
| Calvin Klein | 0.10% | 10.40x |
| REI | 1.46% | 9.38x |
| Free People | 1.04% | 8.15x |
| Zumiez | 3.02% | 6.96x |
| The North Face | 0.59% | 6.72x |
| Maurices | 7.27% | 6.72x |
| Columbia | 0.46% | 6.19x |
| Eddie Bauer | 1.37% | 5.99x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 5.88% | 11.54x |
| Pacific Northwest Sports & News Cluster | 5.27% | 11.02x |
| Pacific Northwest Information Research Cluster | 11.76% | 7.71x |
| Clean Energy | 0.30% | 5.66x |
| Utah Cluster | 3.25% | 5.59x |
| Oregon News | 11.97% | 5.37x |
| Film Production | 0.22% | 4.03x |
| Alaska Cluster | 0.81% | 3.99x |
| Custom T-Shirts | 0.03% | 3.88x |
| Design Software | 0.47% | 3.79x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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