Dstillery Audiences

BIG 5 SPORTING GOODS

Audience Size: 239.3 Thousand Devices

Explore the Big 5 Sporting Goods Audience

Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 239.3 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 5 Sporting Goods audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 10.56% 5.63x
North West State Fair Visitors 12.51% 5.14x
Food Bank Researchers 2.89% 4.58x
Oregon Ducks Fans 5.16% 4.46x
Montana and Idaho Trip Planners 7.90% 4.43x
Washington Skiers and Snowboarders 7.43% 4.03x
Seattle Seahawks Fans 7.74% 3.99x
Washington County and Local Fair Visitors 8.68% 3.75x
Oregon County and Local Fair Visitors 8.99% 3.72x
Seattle Trip Planners 8.05% 3.54x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.12% 9.97x
Joe's Jeans 0.16% 5.90x
Uniqlo 0.82% 5.40x
REI 1.85% 5.25x
Patagonia 0.68% 5.01x
Topshop 0.09% 4.86x
Abercrombie & Fitch 0.49% 4.05x
Zara 1.01% 3.81x
Zumiez 5.86% 3.77x
Forever 21 4.21% 3.59x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 2.89% 8.67x
Utah Cluster 3.44% 7.08x
Tahoe & Reno Tourism 0.86% 7.00x
Pacific Northwest Information Research Cluster 6.49% 7.00x
Colorado Snow 0.31% 5.46x
Pacific Northwest Sports & News Cluster 1.49% 5.45x
Oregon News 7.58% 5.31x
Pac 12 Sports 0.23% 4.54x
Film Production 0.22% 4.03x
Hawaii News 1.17% 4.01x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male