Dstillery Audiences

BIG 5 SPORTING GOODS

Audience Size: 89.5 Thousand Devices

Explore the Big 5 Sporting Goods Audience

Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 89.5 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 5 Sporting Goods audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 11.35% 5.18x
North West State Fair Visitors 12.52% 4.85x
Food Bank Researchers 3.72% 4.44x
Washington Skiers and Snowboarders 9.78% 4.40x
Washington County and Local Fair Visitors 10.96% 4.27x
Montana and Idaho Trip Planners 9.39% 4.24x
Seattle Seahawks Fans 8.81% 3.68x
Oregon County and Local Fair Visitors 9.59% 3.61x
South West State Fair Visitors 9.78% 3.58x
Seattle Trip Planners 8.61% 3.41x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.41% 17.27x
Joe's Jeans 0.10% 16.10x
Patagonia 0.83% 13.03x
REI 1.93% 10.80x
Calvin Klein 0.16% 10.56x
Topshop 0.06% 9.76x
The North Face 0.80% 6.64x
Saint Laurent Paris 0.13% 6.62x
Free People 1.06% 6.48x
Zumiez 3.94% 6.41x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 1.57% 9.93x
Idaho Cluster 2.94% 7.08x
Utah Cluster 3.13% 6.96x
Pacific Northwest Information Research Cluster 7.83% 6.57x
Pacific Northwest Sports & News Cluster 1.96% 5.48x
New Mexico News 2.74% 4.91x
Alaska Cluster 0.59% 4.48x
Oregon News 7.63% 4.28x
Film Production 0.22% 4.03x
Las Vegas Hotels 3.13% 3.98x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male