Explore the Big 5 Sporting Goods Audience
Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 491.4 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.
INTERESTS
The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big 5 Sporting Goods audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 10.52% | 4.55x |
| Santa Cruz Trip Planners | 9.45% | 4.30x |
| Los Angeles Mass Transit Commuters | 8.50% | 3.83x |
| California Skiers and Snowboarders | 7.30% | 3.72x |
| California Trip Planners | 7.05% | 3.70x |
| San Diego Trip Planners | 6.80% | 3.30x |
| Tahoe Skiers and Snowboarders | 6.42% | 3.30x |
| North West State Fair Visitors | 6.65% | 3.09x |
| Oregon Trip Planners | 5.87% | 3.07x |
| Santa Monica Trip Planners | 6.60% | 3.03x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.76% | 19.51x |
| Joe's Jeans | 0.67% | 12.62x |
| REI | 2.86% | 9.23x |
| Topshop | 0.70% | 7.99x |
| Uniqlo | 2.37% | 7.84x |
| Forever 21 | 7.15% | 7.21x |
| Zumiez | 10.01% | 7.17x |
| Columbia | 1.94% | 6.92x |
| Abercrombie & Fitch | 3.55% | 6.68x |
| Saint Laurent Paris | 1.05% | 6.54x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Central California Cluster.
| Content Affinity | Composition | Index |
| Central California Cluster | 2.70% | 6.72x |
| Los Angeles Cluster | 0.10% | 5.83x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.07% | 5.43x |
| Southern California Cluster | 0.20% | 5.34x |
| Southern California Tourism | 1.02% | 5.34x |
| Northern California Cluster | 4.12% | 5.30x |
| Mexico Travel | 0.10% | 5.22x |
| Sports Apparel | 0.12% | 5.01x |
| Pac 12 Sports | 0.35% | 4.91x |
| Franchising | 0.07% | 4.76x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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