Dstillery Audiences

BIG 5 SPORTING GOODS

Audience Size: 61.2 Thousand Devices

Explore the Big 5 Sporting Goods Audience

Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 61.2 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 5 Sporting Goods audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 3.29% 5.04x
Restaurant Supply Shoppers 0.31% 3.80x
Arizona Trip Planners 5.36% 3.72x
North West State Fair Visitors 8.82% 3.30x
Washington County and Local Fair Visitors 7.79% 3.26x
Phoenix Trip Planners 4.33% 3.11x
Seattle Trip Planners 3.81% 3.10x
Ski and Snowboard Enthusiasts 2.08% 2.98x
South West State Fair Visitors 8.48% 2.96x
Wireless Headphone Researchers 0.75% 2.86x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.37% 11.45x
Calvin Klein 0.14% 10.31x
REI 0.75% 7.66x
Uniqlo 0.40% 7.60x
Maurices 6.08% 7.13x
The North Face 0.51% 6.17x
Coach 1.27% 6.01x
Abercrombie & Fitch 0.41% 5.92x
Eddie Bauer 1.10% 5.69x
Free People 0.67% 5.55x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 2.25% 6.65x
Crossword & Puzzle Players 0.52% 5.83x
Pacific Northwest Sports & News Cluster 0.69% 5.11x
Pacific Northwest Information Research Cluster 4.15% 5.10x
Phoenix News 4.67% 4.66x
Colorado Cluster 2.08% 4.20x
Film Production 0.22% 4.03x
Idaho Cluster 1.21% 3.93x
Custom T-Shirts 0.03% 3.88x
Gun Enthusiast - Hunting & Self Defense 0.87% 3.81x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male