Explore the Big 5 Sporting Goods Audience
Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 277.9 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.
INTERESTS
The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big 5 Sporting Goods audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 14.77% | 6.93x |
| Oregon Trip Planners | 10.91% | 5.88x |
| Seattle Seahawks Fans | 11.56% | 5.86x |
| Washington County and Local Fair Visitors | 11.40% | 5.45x |
| Montana and Idaho Trip Planners | 8.83% | 4.82x |
| Oregon Ducks Fans | 7.06% | 4.68x |
| Seattle Trip Planners | 9.47% | 4.65x |
| Washington Skiers and Snowboarders | 8.67% | 4.63x |
| Oregon County and Local Fair Visitors | 9.79% | 4.49x |
| Social Distancing Content Readers | 2.25% | 4.13x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.60% | 23.18x |
| Joe's Jeans | 0.46% | 15.35x |
| Abercrombie & Fitch | 1.05% | 11.27x |
| REI | 2.61% | 10.33x |
| Maurices | 0.39% | 9.24x |
| Patagonia | 1.27% | 8.12x |
| Uniqlo | 1.92% | 7.78x |
| Zumiez | 10.56% | 7.75x |
| Columbia | 1.35% | 7.60x |
| Forever 21 | 6.45% | 7.41x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 5.94% | 10.10x |
| Idaho Cluster | 3.53% | 8.83x |
| Pacific Northwest Information Research Cluster | 10.43% | 7.92x |
| Southern California Tourism | 0.37% | 7.31x |
| Tahoe & Reno Tourism | 1.28% | 6.52x |
| Oregon News | 10.75% | 6.42x |
| Pacific Northwest Sports & News Cluster | 2.73% | 5.80x |
| Clean Energy | 0.30% | 5.66x |
| Canada Consumer Product Cluster | 0.48% | 4.82x |
| Homemade Jewelry & Crafts | 0.30% | 4.63x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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