Explore the Big 5 Sporting Goods Audience
Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 161.1 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.
INTERESTS
The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big 5 Sporting Goods audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 4.21% | 5.89x |
| North West State Fair Visitors | 10.89% | 4.33x |
| Oregon Trip Planners | 7.92% | 4.10x |
| Seattle Seahawks Fans | 8.91% | 3.99x |
| Restaurant Supply Shoppers | 0.31% | 3.80x |
| Washington County and Local Fair Visitors | 8.91% | 3.66x |
| Essential Oils Enthusiasts | 0.15% | 3.64x |
| Quarantine Planners | 2.48% | 3.60x |
| South West State Fair Visitors | 10.15% | 3.40x |
| Oregon Ducks Fans | 3.71% | 3.36x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.17% | 14.82x |
| REI | 2.62% | 9.08x |
| Topshop | 0.14% | 8.83x |
| Uniqlo | 0.90% | 7.87x |
| Joe's Jeans | 0.15% | 7.75x |
| Abercrombie & Fitch | 0.65% | 7.01x |
| Patagonia | 0.82% | 6.26x |
| Calvin Klein | 0.20% | 5.94x |
| Zara | 1.24% | 5.91x |
| Zumiez | 7.88% | 5.90x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 5.45% | 12.81x |
| Pacific Northwest Sports & News Cluster | 1.49% | 8.05x |
| Colorado Cluster | 4.46% | 6.92x |
| Idaho Cluster | 1.98% | 5.68x |
| Pacific Northwest Information Research Cluster | 5.45% | 5.62x |
| Oregon News | 6.44% | 4.79x |
| Vegetarian Diet | 0.74% | 4.34x |
| Film Production | 0.22% | 4.03x |
| Las Vegas Hotels | 3.22% | 4.01x |
| Custom T-Shirts | 0.03% | 3.88x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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