Explore the Big 5 Sporting Goods Audience
Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 441.8 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.
INTERESTS
The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big 5 Sporting Goods audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 9.56% | 3.66x |
| Santa Cruz Trip Planners | 7.70% | 3.37x |
| California Skiers and Snowboarders | 7.70% | 3.28x |
| Los Angeles Mass Transit Commuters | 8.06% | 3.04x |
| Tahoe Skiers and Snowboarders | 6.30% | 2.80x |
| California Trip Planners | 6.45% | 2.79x |
| Oregon Trip Planners | 5.40% | 2.62x |
| North West State Fair Visitors | 5.97% | 2.60x |
| Santa Monica Trip Planners | 6.15% | 2.45x |
| San Diego Trip Planners | 5.61% | 2.41x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.25% | 21.02x |
| Joe's Jeans | 0.71% | 14.75x |
| REI | 3.14% | 10.15x |
| Uniqlo | 2.91% | 8.60x |
| Abercrombie & Fitch | 2.83% | 8.00x |
| Topshop | 0.66% | 7.94x |
| Forever 21 | 8.20% | 7.62x |
| Zumiez | 12.01% | 7.37x |
| Supreme | 0.16% | 7.35x |
| Columbia | 1.90% | 7.25x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.21% | 6.62x |
| Central California Cluster | 2.57% | 6.47x |
| Southern California Tourism | 0.93% | 5.32x |
| Cuba & Mexico Media | 0.15% | 4.87x |
| Los Angeles News | 7.79% | 4.35x |
| Vietnam Cluster | 0.12% | 4.10x |
| Cosmetics Business | 0.06% | 3.91x |
| Custom T-Shirts | 0.03% | 3.88x |
| Northern California Cluster | 2.84% | 3.83x |
| Tahoe & Reno Tourism | 0.78% | 3.79x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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