Explore the Big 5 Sporting Goods Audience
Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 208.3 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.
INTERESTS
The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big 5 Sporting Goods audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 4.69% | 3.71x |
| California Skiers and Snowboarders | 4.56% | 3.24x |
| Los Angeles Mass Transit Commuters | 4.29% | 3.17x |
| California Trip Planners | 3.79% | 2.86x |
| Tahoe Skiers and Snowboarders | 3.54% | 2.84x |
| San Diego Trip Planners | 3.77% | 2.65x |
| Oregon Trip Planners | 3.24% | 2.64x |
| Los Angeles Trip Planners | 3.81% | 2.60x |
| Santa Monica Trip Planners | 3.90% | 2.51x |
| Long Beach California Trip Planners | 3.32% | 2.28x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.70% | 22.75x |
| Saint Laurent Paris | 0.64% | 11.91x |
| Forever 21 | 2.94% | 11.07x |
| Hollister | 1.26% | 10.70x |
| Madewell | 0.93% | 10.49x |
| Zumiez | 2.30% | 10.36x |
| Abercrombie & Fitch | 1.26% | 10.10x |
| Uniqlo | 0.74% | 10.07x |
| Michael Kors | 1.15% | 8.59x |
| Aeropostale | 2.21% | 8.45x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Northern California Cluster.
| Content Affinity | Composition | Index |
| Northern California Cluster | 2.41% | 4.74x |
| Southern California Cluster | 0.37% | 4.45x |
| Central California Cluster | 1.03% | 4.43x |
| Southern California Tourism | 1.20% | 4.03x |
| Los Angeles News | 3.73% | 3.76x |
| San Francisco Bay Area Cluster | 2.98% | 3.55x |
| Tahoe & Reno Tourism | 0.60% | 3.34x |
| Pacific Northwest Sports & News Cluster | 1.18% | 3.23x |
| San Diego Cluster | 2.56% | 3.19x |
| Los Angeles Tourism | 1.86% | 3.14x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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