Explore the Big 5 Sporting Goods Audience
Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 89.5 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.
INTERESTS
The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big 5 Sporting Goods audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 11.35% | 5.18x |
| North West State Fair Visitors | 12.52% | 4.85x |
| Food Bank Researchers | 3.72% | 4.44x |
| Washington Skiers and Snowboarders | 9.78% | 4.40x |
| Washington County and Local Fair Visitors | 10.96% | 4.27x |
| Montana and Idaho Trip Planners | 9.39% | 4.24x |
| Seattle Seahawks Fans | 8.81% | 3.68x |
| Oregon County and Local Fair Visitors | 9.59% | 3.61x |
| South West State Fair Visitors | 9.78% | 3.58x |
| Seattle Trip Planners | 8.61% | 3.41x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.41% | 17.27x |
| Joe's Jeans | 0.10% | 16.10x |
| Patagonia | 0.83% | 13.03x |
| REI | 1.93% | 10.80x |
| Calvin Klein | 0.16% | 10.56x |
| Topshop | 0.06% | 9.76x |
| The North Face | 0.80% | 6.64x |
| Saint Laurent Paris | 0.13% | 6.62x |
| Free People | 1.06% | 6.48x |
| Zumiez | 3.94% | 6.41x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Tahoe & Reno Tourism.
| Content Affinity | Composition | Index |
| Tahoe & Reno Tourism | 1.57% | 9.93x |
| Idaho Cluster | 2.94% | 7.08x |
| Utah Cluster | 3.13% | 6.96x |
| Pacific Northwest Information Research Cluster | 7.83% | 6.57x |
| Pacific Northwest Sports & News Cluster | 1.96% | 5.48x |
| New Mexico News | 2.74% | 4.91x |
| Alaska Cluster | 0.59% | 4.48x |
| Oregon News | 7.63% | 4.28x |
| Film Production | 0.22% | 4.03x |
| Las Vegas Hotels | 3.13% | 3.98x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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