Explore the Big 5 Sporting Goods Audience
Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 62.3 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.
INTERESTS
The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big 5 Sporting Goods audience is Seattle Trip Planners.
| Interest | Composition | Index |
| Seattle Trip Planners | 5.01% | 4.49x |
| Gas Discount Researchers | 0.72% | 4.48x |
| Oregon Trip Planners | 10.02% | 4.14x |
| Oregon Ducks Fans | 4.06% | 4.05x |
| Washington County and Local Fair Visitors | 8.83% | 3.97x |
| North West State Fair Visitors | 10.02% | 3.86x |
| Oregon County and Local Fair Visitors | 8.59% | 3.69x |
| Western Canada Skiers and Snowboarders | 5.49% | 3.60x |
| Winter Sports Destination Seekers | 1.19% | 3.59x |
| Wine Lovers | 0.72% | 3.43x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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APPAREL RETAILERS
The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is REI.
| Location | Composition | Index |
| REI | 1.08% | 12.71x |
| Lorna Jane | 0.31% | 10.52x |
| Calvin Klein | 0.26% | 9.11x |
| Maurices | 5.37% | 8.63x |
| Abercrombie & Fitch | 0.69% | 8.40x |
| Uniqlo | 0.38% | 8.28x |
| Forever 21 | 0.97% | 6.49x |
| Mens Wearhouse | 2.40% | 6.14x |
| Old Navy | 3.28% | 5.97x |
| Tommy Bahama | 0.67% | 5.93x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 3.34% | 10.76x |
| Oregon News | 6.92% | 7.47x |
| Muscle Cars | 0.95% | 7.26x |
| Pacific Northwest Information Research Cluster | 6.68% | 6.55x |
| Northern California Cluster | 1.43% | 5.94x |
| Utah Cluster | 1.91% | 5.76x |
| Niche Dating Websites | 0.72% | 5.35x |
| New Mexico News | 2.63% | 5.05x |
| Phoenix News | 4.06% | 4.02x |
| Custom T-Shirts | 0.03% | 3.88x |
Composition Percentage:
The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
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DEMOGRAPHICS
The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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