Dstillery Audiences

BIG 5 SPORTING GOODS

Audience Size: 32.7 Thousand Devices

Explore the Big 5 Sporting Goods Audience

Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 32.7 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 5 Sporting Goods audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 7.22% 9.99x
Oregon Trip Planners 10.65% 5.42x
Montana and Idaho Trip Planners 10.31% 5.22x
Oregon County and Local Fair Visitors 8.25% 3.50x
Seattle Trip Planners 7.90% 3.48x
Los Angeles Activities Researchers 4.12% 3.23x
Summer Festivals and Fairs Visitors 6.87% 2.95x
California Trip Planners 4.47% 2.87x
Tahoe Skiers and Snowboarders 5.15% 2.85x
Netherlands Trip Planners 4.47% 2.79x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.47% 20.59x
Uniqlo 0.50% 9.41x
Maurices 9.18% 8.67x
Calvin Klein 0.14% 8.20x
Intermix 0.19% 8.11x
Abercrombie & Fitch 0.32% 7.12x
Mens Wearhouse 5.61% 7.02x
H&M 2.96% 6.27x
Hollister 3.55% 6.22x
Old Navy 5.61% 5.73x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 7.22% 17.00x
Legal Information Research Cluster 1.03% 5.27x
US Military Cluster 2.75% 4.53x
Trucking 1.03% 4.50x
Phoenix News 5.84% 4.17x
Film Production 0.22% 4.03x
Pet Forums 0.48% 3.98x
Custom T-Shirts 0.03% 3.88x
US Cycling 1.37% 3.66x
Vancouver British Columbia Locals Cluster 1.03% 3.65x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female