Dstillery Audiences

BIG 5 SPORTING GOODS

Audience Size: 512.9 Thousand Devices

Explore the Big 5 Sporting Goods Audience

Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 512.9 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 5 Sporting Goods audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 9.64% 4.05x
Santa Cruz Trip Planners 8.50% 3.51x
California Skiers and Snowboarders 7.27% 3.16x
Los Angeles Mass Transit Commuters 7.97% 3.02x
Tahoe Skiers and Snowboarders 6.77% 2.74x
California Trip Planners 6.50% 2.57x
Oregon Trip Planners 5.93% 2.56x
San Diego Trip Planners 6.74% 2.55x
North West State Fair Visitors 6.06% 2.55x
Santa Monica Trip Planners 7.27% 2.42x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.43% 18.89x
Joe's Jeans 0.69% 11.15x
REI 2.54% 8.29x
Uniqlo 2.03% 7.69x
Topshop 0.54% 7.44x
Forever 21 6.70% 7.14x
Zumiez 8.76% 7.13x
Columbia 1.67% 6.42x
Gymboree 5.04% 6.38x
Abercrombie & Fitch 3.95% 6.29x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.02% 23.23x
Canada News 0.03% 21.66x
Sports - Skiing, Snowboarding 0.02% 19.83x
Home Décor, Furniture, & Decorating 0.02% 17.67x
Barcode Site & App Users 0.04% 12.27x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 9.71x
ISPs & Local Services 0.02% 8.56x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 7.66x
Parenting & Nutrition 0.02% 6.62x
Fashion & Cosmetics 0.03% 6.41x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male