Dstillery Audiences

BIG 5 SPORTING GOODS

Audience Size: 585 Thousand Devices

Explore the Big 5 Sporting Goods Audience

Below you'll find more information about the Big 5 Sporting Goods audience, broken down in different categories based on their digital and physical behaviors. These are 585 thousand unique devices whose actions qualify for the Big 5 Sporting Goods audience.

Dstillery Crafted Audiences

INTERESTS

The Big 5 Sporting Goods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big 5 Sporting Goods audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 5.52% 3.67x
California Skiers and Snowboarders 4.91% 3.64x
Los Angeles Mass Transit Commuters 5.77% 3.50x
Tahoe Skiers and Snowboarders 4.64% 3.49x
California Trip Planners 5.16% 3.21x
San Diego Trip Planners 5.23% 3.13x
San Diego Events Researchers 3.51% 2.94x
San Francisco Activities Researchers 3.51% 2.94x
San Francisco Giants Fans 2.88% 2.76x
Los Angeles Trip Planners 4.76% 2.76x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Interest attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big 5 Sporting Goods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big 5 Sporting Goods audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.56% 18.20x
Joe's Jeans 0.79% 10.23x
Forever 21 6.79% 9.00x
Gymboree 3.64% 8.33x
Uniqlo 1.58% 8.22x
Topshop 0.18% 8.09x
Abercrombie & Fitch 3.92% 8.07x
Zumiez 5.57% 7.98x
REI 2.64% 7.97x
Michael Kors 2.50% 7.49x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Location attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big 5 Sporting Goods audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 1.77% 6.05x
Tahoe & Reno Tourism 1.02% 5.13x
Central California Cluster 1.40% 4.96x
Northern California Cluster 2.53% 4.31x
San Francisco Tourism 0.45% 4.23x
Los Angeles News 5.68% 3.99x
San Diego Cluster 3.49% 3.98x
Holistic Medicine 0.14% 3.90x
Custom T-Shirts 0.03% 3.88x
California Universities 1.38% 3.85x
Composition Percentage: The overlap percentage between the Big 5 Sporting Goods audience and the Content Affinity attribute.
Index: A comparison of the Big 5 Sporting Goods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big 5 Sporting Goods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male