Dstillery Audiences

BIG LOTS

Audience Size: 275.1 Thousand Devices

Explore the Big Lots Audience

Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 275.1 thousand unique devices whose actions qualify for the Big Lots audience.

Dstillery Crafted Audiences

INTERESTS

The Big Lots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Lots audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 3.21x
Verizon Wireless Customers 0.10% 1.94x
North West State Fair Visitors 4.71% 1.84x
Cannabis News Readers 3.55% 1.64x
Los Angeles Dodgers Fans 4.21% 1.55x
Black History Researchers 3.48% 1.53x
Portuguese Food Enthusiasts 2.83% 1.52x
Washington County and Local Fair Visitors 3.77% 1.47x
Washington Skiers and Snowboarders 3.19% 1.46x
Seattle Seahawks Fans 3.48% 1.46x
Composition Percentage: The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Lots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.

Location Composition Index
Belk 1.21% 6.77x
Lane Bryant 1.98% 4.45x
Old Navy 3.69% 4.35x
Carhartt 25.31% 4.31x
Abercrombie & Fitch 0.13% 4.24x
Dressbarn 1.66% 4.09x
Express Outlets 0.35% 4.09x
Maurices 3.49% 4.09x
Lorna Jane 0.09% 4.00x
Charlotte Russe 0.17% 3.92x
Composition Percentage: The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Lots audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 0.22% 4.30x
Online Mini Game Players 0.11% 3.97x
Hair & Beauty 0.07% 3.57x
Eye Health & Vision 0.08% 3.48x
Homeschooling 0.07% 3.48x
Canada Consumer Product Cluster 0.19% 3.42x
School Curriculum 0.29% 3.35x
Perfume, Makeup & Cosmetics 0.08% 3.22x
Women Shoppers 0.24% 3.05x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.98x
Composition Percentage: The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Lots audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male