Dstillery Audiences

BIG LOTS

Audience Size: 1.2 Million Devices

Explore the Big Lots Audience

Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Big Lots audience.

Dstillery Crafted Audiences

INTERESTS

The Big Lots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Lots audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 2.67% 1.44x
Cabin Rental Researchers 2.74% 1.44x
Vaping Shoppers 3.60% 1.43x
Chain Pizzeria Fans 3.31% 1.42x
Automotive Auctions Enthusiasts 2.69% 1.39x
Readers of Nicaraguan Content 1.89% 1.26x
Xtreme Sports Fans 1.98% 1.24x
Prepaid Smartphone Shoppers 2.28% 1.24x
Dallas Trip Planners 2.28% 1.24x
Christian Voters 2.11% 1.23x
Composition Percentage: The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Lots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.

Location Composition Index
Belk 1.65% 6.81x
Express Outlets 0.83% 5.33x
Lane Bryant 4.88% 5.05x
Charlotte Russe 2.74% 5.04x
Aeropostale 3.15% 5.04x
Gymboree 2.98% 5.03x
Carhartt 8.29% 4.99x
Dressbarn 4.21% 4.94x
Journeys 4.29% 4.84x
Zumiez 4.77% 4.81x
Composition Percentage: The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Lots audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.02% 12.59x
Texas Off-Roading 0.05% 5.36x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 5.35x
ISPs & Local Services 0.02% 5.12x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.12% 4.51x
Environmentally Friendly Cars 0.02% 3.64x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 3.63x
England Tourism 0.01% 3.45x
Mid-Atlantic Beaches 0.07% 3.17x
Content Streamers & Downloaders 0.02% 2.70x
Composition Percentage: The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Lots audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female