Explore the Big Lots Audience
Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 192.4 thousand unique devices whose actions qualify for the Big Lots audience.
INTERESTS
The Big Lots audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Lots audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.06% | 3.21x |
| Wireless Headphone Researchers | 0.09% | 2.47x |
| Eco-Conscious Consumers | 0.81% | 2.45x |
| Women's Health Researchers | 0.98% | 2.39x |
| Home Custom Bedroom Decorators | 0.30% | 2.26x |
| Custom Home Lighting Shoppers | 0.30% | 2.26x |
| Home Design Enthusiasts | 0.77% | 2.18x |
| Home DIY Enthusiasts | 0.98% | 2.05x |
| Verizon Wireless Customers | 0.10% | 1.94x |
| Beach House Second Home Owners | 0.64% | 1.91x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
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APPAREL RETAILERS
The Big Lots audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.
| Location | Composition | Index |
| Belk | 0.99% | 6.50x |
| Carhartt | 14.50% | 4.49x |
| Dressbarn | 1.42% | 4.19x |
| Lane Bryant | 1.62% | 4.09x |
| Express Outlets | 0.28% | 3.58x |
| Topshop | 0.03% | 3.55x |
| Maurices | 3.02% | 3.50x |
| Old Navy | 2.75% | 3.48x |
| Buckle | 1.83% | 3.36x |
| Journeys | 2.68% | 3.35x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Lots audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).
| Content Affinity | Composition | Index |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.17% | 5.44x |
| Central California Cluster | 0.26% | 3.69x |
| Homeschooling | 0.07% | 3.48x |
| Healthcare - Doctors & Diagnosis | 0.07% | 3.33x |
| RPG Games | 0.09% | 3.28x |
| Poland Cluster | 0.09% | 3.17x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.98x |
| Utah Cluster | 1.02% | 2.90x |
| Online Games for Kids | 0.09% | 2.88x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 2.79x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
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DEMOGRAPHICS
The Big Lots audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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