Explore the Big Lots Audience
Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Big Lots audience.
INTERESTS
The Big Lots audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Lots audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 1.87% | 1.66x |
| Cabin Rental Researchers | 2.12% | 1.64x |
| Florida Atlantic Coast Trip Planners | 2.01% | 1.38x |
| Black Friday Deal Shoppers | 1.59% | 1.33x |
| Myrtle Beach Trip Planners | 1.39% | 1.30x |
| Aquarium Trip Planners | 1.70% | 1.30x |
| Florida Gulf Coast Travel Researchers | 1.73% | 1.28x |
| Automotive Auctions Enthusiasts | 1.62% | 1.28x |
| Ohio State Buckeyes Fans | 1.26% | 1.27x |
| Bird and Parrot Lovers | 1.37% | 1.26x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
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APPAREL RETAILERS
The Big Lots audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.
| Location | Composition | Index |
| Belk | 1.90% | 8.18x |
| Aeropostale | 2.90% | 6.47x |
| Express Outlets | 0.63% | 6.33x |
| Dressbarn | 4.03% | 5.99x |
| Journeys | 3.52% | 5.97x |
| Gymboree | 2.54% | 5.94x |
| Charlotte Russe | 1.92% | 5.90x |
| Lane Bryant | 4.71% | 5.85x |
| Carhartt | 12.15% | 5.68x |
| Old Navy | 5.81% | 5.58x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Lots audience is Costumes.
| Content Affinity | Composition | Index |
| Costumes | 0.09% | 2.45x |
| Survival Guides | 0.04% | 2.40x |
| Serbia & Albania Cluster | 0.05% | 2.17x |
| Pool Cleaning | 0.15% | 2.15x |
| Delaware Cluster | 0.43% | 2.13x |
| West Virginia News | 0.52% | 2.12x |
| Gadgets | 0.05% | 2.09x |
| Holistic Medicine | 0.07% | 2.09x |
| Central & Northwest Ohio Cluster | 1.07% | 1.99x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.19% | 1.90x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
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DEMOGRAPHICS
The Big Lots audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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