Dstillery Audiences

BIG LOTS

Audience Size: 123.8 Thousand Devices

Explore the Big Lots Audience

Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 123.8 thousand unique devices whose actions qualify for the Big Lots audience.

Dstillery Crafted Audiences

INTERESTS

The Big Lots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Lots audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 3.21x
Costco Deal Blog Readers 0.55% 2.35x
Men's Health Researchers 0.82% 2.24x
Plant Based & Vegan Food Recipe Shoppers 0.48% 2.21x
Verizon Wireless Customers 0.10% 1.94x
Beard Care Researchers 0.55% 1.88x
Misc-Deal Seekers or Coupon Shoppers 1.16% 1.88x
Apartment Furniture Shoppers 0.55% 1.76x
Whiskey Enthusiasts 0.61% 1.63x
Cord Cutters 1.02% 1.62x
Composition Percentage: The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Lots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.

Location Composition Index
Belk 0.79% 7.96x
Dressbarn 1.61% 5.95x
Abercrombie & Fitch 0.45% 5.47x
Lane Bryant 1.17% 5.34x
Charlotte Russe 0.54% 5.25x
Hollister 0.92% 4.94x
Journeys 2.61% 4.77x
Maurices 2.87% 4.61x
Old Navy 2.52% 4.58x
Calvin Klein 0.13% 4.42x
Composition Percentage: The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Lots audience is Personal Finance Researchers.

Content Affinity Composition Index
Personal Finance Researchers 0.07% 4.76x
Calendar & Holidays 0.15% 3.63x
Homeschooling 0.07% 3.48x
Ancestry & Memorial Researchers 0.13% 3.33x
Healthcare - Doctors & Diagnosis 0.07% 3.33x
Female Lifestyle Content Readers 0.13% 3.28x
Poland Cluster 0.09% 3.17x
New Jersey Travel Location Cluster 0.27% 3.13x
People Search 0.20% 3.03x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.98x
Composition Percentage: The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Lots audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female