Dstillery Audiences

BIG LOTS

Audience Size: 1.1 Million Devices

Explore the Big Lots Audience

Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Big Lots audience.

Dstillery Crafted Audiences

INTERESTS

The Big Lots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Lots audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 3.93% 1.75x
Cabin Rental Researchers 4.05% 1.63x
Automotive Auctions Enthusiasts 3.59% 1.59x
Smokie Mountain Trip Planner 3.93% 1.58x
Trivia Enthusiasts 2.67% 1.53x
Credit Union Researchers 2.62% 1.52x
Speedway Event Enthusiasts 3.23% 1.52x
Family Values Advocates 2.62% 1.49x
South Carolina Gamecocks Fans 2.52% 1.48x
Myrtle Beach Trip Planners 2.75% 1.48x
Composition Percentage: The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Lots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.

Location Composition Index
Belk 2.08% 7.34x
Lane Bryant 5.28% 5.47x
Charlotte Russe 2.73% 5.16x
Carhartt 22.54% 5.05x
Dressbarn 4.22% 4.95x
Express Outlets 1.00% 4.74x
Buckle 5.69% 4.74x
Journeys 8.63% 4.67x
Old Navy 9.06% 4.64x
Aeropostale 6.26% 4.63x
Composition Percentage: The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Lots audience is Assorted Topics (Software Integration, Scrabble, Word Games, Pbs).

Content Affinity Composition Index
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.05% 4.39x
Survival Guides 0.03% 3.88x
Local & Travel England - East Midlands 0.08% 3.83x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 3.61x
Flower Shopping 0.08% 3.27x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.11% 3.12x
Motorsports 0.23% 3.00x
Credit Unions & Consumer Protection 0.03% 2.99x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.98x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 2.79x
Composition Percentage: The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Lots audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female