Dstillery Audiences

BIG LOTS

Audience Size: 343.6 Thousand Devices

Explore the Big Lots Audience

Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 343.6 thousand unique devices whose actions qualify for the Big Lots audience.

Dstillery Crafted Audiences

INTERESTS

The Big Lots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Lots audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 3.21x
Verizon Wireless Customers 0.10% 1.94x
True Crime Podcast Listeners 0.12% 1.79x
North West State Fair Visitors 3.98% 1.57x
Muscle Car Shoppers 4.29% 1.48x
Wig Shoppers 3.20% 1.47x
Sweepstakes Enthusiasts 3.77% 1.45x
Texas State Fairs 4.07% 1.42x
Wood Carving Enthusiasts 3.20% 1.41x
Documentary Film Fans 2.71% 1.41x
Composition Percentage: The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Lots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.

Location Composition Index
Belk 1.25% 6.35x
Lorna Jane 0.09% 4.77x
Lane Bryant 2.66% 4.31x
Maurices 4.69% 4.15x
Old Navy 4.53% 4.13x
Journeys 3.34% 4.10x
Gymboree 1.71% 4.06x
Dressbarn 2.24% 3.97x
Carhartt 37.18% 3.97x
Aeropostale 1.93% 3.94x
Composition Percentage: The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Lots audience is Film Production.

Content Affinity Composition Index
Film Production 0.18% 5.16x
Dermatology 0.18% 4.97x
Internet Service Provider Sites 0.22% 4.67x
European Museums, Restaurants & Events 0.13% 3.75x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.06% 3.67x
Crossfit & Obstacle Race Enthusiasts 0.26% 3.67x
Homeschooling 0.07% 3.48x
Addiction & Recovery Reference 0.13% 3.38x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.98x
Marketing Professionals 0.13% 2.96x
Composition Percentage: The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Lots audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female