Dstillery Audiences

BIG LOTS

Audience Size: 274.9 Thousand Devices

Explore the Big Lots Audience

Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 274.9 thousand unique devices whose actions qualify for the Big Lots audience.

Dstillery Crafted Audiences

INTERESTS

The Big Lots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Lots audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 3.21x
Verizon Wireless Customers 0.10% 1.94x
North West State Fair Visitors 4.53% 1.88x
Ohio County and Local Fair Visitors 4.94% 1.79x
Black Friday Deal Shoppers 3.25% 1.52x
Identity Theft Protection Researchers 2.10% 1.51x
Financially Aware (COVID-19 related) 1.55% 1.51x
Seattle Seahawks Fans 3.25% 1.50x
Bigfoot Folklore Enthusiasts 3.34% 1.49x
Halloween Enthusiasts 3.70% 1.48x
Composition Percentage: The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Lots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.

Location Composition Index
Belk 2.01% 7.01x
Abercrombie & Fitch 0.22% 4.42x
Lane Bryant 3.47% 4.37x
Maurices 6.17% 4.31x
Lorna Jane 0.11% 4.30x
Old Navy 6.00% 4.16x
Journeys 5.45% 4.07x
Dressbarn 2.88% 4.01x
Carhartt 38.68% 4.00x
Buckle 3.50% 3.94x
Composition Percentage: The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Lots audience is Online Mini Game Players.

Content Affinity Composition Index
Online Mini Game Players 0.11% 3.97x
Ancestry & Memorial Researchers 0.18% 3.74x
Hair & Beauty 0.07% 3.57x
Diabetes Research 0.11% 3.53x
Eye Health & Vision 0.08% 3.48x
Homeschooling 0.07% 3.48x
Pet Supplies 0.18% 3.43x
Perfume, Makeup & Cosmetics 0.08% 3.22x
Aid Groups 0.09% 3.13x
Pacific Northwest Sports & News Cluster 1.01% 3.12x
Composition Percentage: The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Lots audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female