Dstillery Audiences

BIG LOTS

Audience Size: 556.2 Thousand Devices

Explore the Big Lots Audience

Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 556.2 thousand unique devices whose actions qualify for the Big Lots audience.

Dstillery Crafted Audiences

INTERESTS

The Big Lots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Lots audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 3.21x
Pantry Recipes Researchers 0.08% 3.03x
Social Distancing Content Readers 0.16% 2.93x
School Closings Updates Readers 0.11% 2.13x
Telemedicine Content Readers 0.08% 2.03x
Verizon Wireless Customers 0.10% 1.94x
Shelf-Stable Food Content Readers 0.08% 1.91x
Restaurant Supply Shoppers 0.34% 1.91x
Chloroquine Information Researchers 0.03% 1.89x
True Crime Podcast Listeners 0.12% 1.79x
Composition Percentage: The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Lots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.

Location Composition Index
Belk 1.46% 7.27x
Maurices 1.64% 6.55x
Lane Bryant 3.39% 5.20x
Carhartt 31.35% 5.12x
Dressbarn 2.73% 5.08x
Old Navy 5.49% 4.36x
Journeys 5.87% 4.30x
Buckle 3.37% 4.26x
The Childrens Place 5.19% 4.23x
Aeropostale 3.53% 4.21x
Composition Percentage: The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Lots audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.06% 3.94x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.06% 3.67x
Homeschooling 0.07% 3.48x
Retail Industry News 0.11% 3.38x
Home Decoration - Crafts & Kids 0.11% 3.17x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.98x
Arts & Crafts 0.06% 2.94x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 2.79x
Discount Shopping 0.05% 2.78x
Feminism 0.08% 2.70x
Composition Percentage: The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Lots audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female