Explore the Big Lots Audience
Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 274.9 thousand unique devices whose actions qualify for the Big Lots audience.
INTERESTS
The Big Lots audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Lots audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.06% | 3.21x |
| Verizon Wireless Customers | 0.10% | 1.94x |
| North West State Fair Visitors | 4.53% | 1.88x |
| Ohio County and Local Fair Visitors | 4.94% | 1.79x |
| Black Friday Deal Shoppers | 3.25% | 1.52x |
| Identity Theft Protection Researchers | 2.10% | 1.51x |
| Financially Aware (COVID-19 related) | 1.55% | 1.51x |
| Seattle Seahawks Fans | 3.25% | 1.50x |
| Bigfoot Folklore Enthusiasts | 3.34% | 1.49x |
| Halloween Enthusiasts | 3.70% | 1.48x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
Curious about what else the Big Lots audience is interested in?
Sign Up
APPAREL RETAILERS
The Big Lots audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.
| Location | Composition | Index |
| Belk | 2.01% | 7.01x |
| Abercrombie & Fitch | 0.22% | 4.42x |
| Lane Bryant | 3.47% | 4.37x |
| Maurices | 6.17% | 4.31x |
| Lorna Jane | 0.11% | 4.30x |
| Old Navy | 6.00% | 4.16x |
| Journeys | 5.45% | 4.07x |
| Dressbarn | 2.88% | 4.01x |
| Carhartt | 38.68% | 4.00x |
| Buckle | 3.50% | 3.94x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
Want to find more of the Big Lots audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Lots audience is Online Mini Game Players.
| Content Affinity | Composition | Index |
| Online Mini Game Players | 0.11% | 3.97x |
| Ancestry & Memorial Researchers | 0.18% | 3.74x |
| Hair & Beauty | 0.07% | 3.57x |
| Diabetes Research | 0.11% | 3.53x |
| Eye Health & Vision | 0.08% | 3.48x |
| Homeschooling | 0.07% | 3.48x |
| Pet Supplies | 0.18% | 3.43x |
| Perfume, Makeup & Cosmetics | 0.08% | 3.22x |
| Aid Groups | 0.09% | 3.13x |
| Pacific Northwest Sports & News Cluster | 1.01% | 3.12x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
Want to see more of the Content Affinities the Big Lots audience visits?
Sign Up
DEMOGRAPHICS
The Big Lots audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Big Lots audience?
Sign Up