Dstillery Audiences

BIG LOTS

Audience Size: 739.4 Thousand Devices

Explore the Big Lots Audience

Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 739.4 thousand unique devices whose actions qualify for the Big Lots audience.

Dstillery Crafted Audiences

INTERESTS

The Big Lots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Lots audience is Cabin Rental Researchers.

Interest Composition Index
Cabin Rental Researchers 2.31% 1.65x
Florida Gulf Coast Travel Researchers 1.96% 1.50x
Tampa and St Petersburg Trip Planners 1.19% 1.49x
Smoky Mountains Trip Planners 1.50% 1.44x
Florida Atlantic Coast Trip Planners 1.86% 1.41x
Automotive Auctions Enthusiasts 1.65% 1.40x
Hard Rock Hotel & Casino Trip Planners 1.76% 1.38x
Disability Insurance Researchers 1.68% 1.36x
Orlando Trip Planners 1.91% 1.34x
Retired Wealthy Assisted Living Researchers 1.13% 1.32x
Composition Percentage: The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Lots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.

Location Composition Index
Belk 1.08% 7.21x
Express Outlets 0.19% 6.36x
Lane Bryant 2.22% 6.21x
Charlotte Russe 1.01% 6.15x
Dressbarn 1.97% 6.05x
Journeys 1.35% 5.94x
Aeropostale 1.77% 5.83x
Hollister 0.77% 5.76x
Old Navy 2.75% 5.74x
Zumiez 1.35% 5.41x
Composition Percentage: The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Lots audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 1.05% 2.30x
Gadgets 0.07% 2.17x
Ohio Universities 0.46% 2.13x
Florida Local News Cluster 2.44% 2.00x
Vietnam Cluster 0.08% 1.96x
Kentucky News 1.41% 1.93x
Online Games 0.17% 1.81x
Spanish Lifestyle & Health 0.09% 1.80x
West Virginia News 0.42% 1.75x
Apartment Hunting 0.31% 1.75x
Composition Percentage: The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Lots audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female