Explore the Big Lots Audience
Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 535.1 thousand unique devices whose actions qualify for the Big Lots audience.
INTERESTS
The Big Lots audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Lots audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.06% | 3.21x |
| Verizon Wireless Customers | 0.10% | 1.94x |
| Heart Surgery Researchers | 1.22% | 1.73x |
| Online Health Researchers | 0.74% | 1.71x |
| Holiday Ham Recipe Researchers | 1.37% | 1.70x |
| Professional Medical Journal Readers | 1.08% | 1.57x |
| New Years Eve Celebrators | 1.93% | 1.53x |
| Myrtle Beach Trip Planners | 3.04% | 1.51x |
| Smoky Mountains Trip Planners | 2.71% | 1.48x |
| Country Music Fans | 1.93% | 1.47x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
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APPAREL RETAILERS
The Big Lots audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.
| Location | Composition | Index |
| Belk | 3.46% | 3.37x |
| Maurices | 10.82% | 2.38x |
| Dressbarn | 5.00% | 2.27x |
| Lane Bryant | 6.00% | 2.19x |
| Carhartt | 42.90% | 2.17x |
| Old Navy | 10.21% | 2.12x |
| Express Outlets | 0.99% | 2.10x |
| Aeropostale | 5.96% | 2.08x |
| Journeys | 9.58% | 2.08x |
| The Childrens Place | 8.72% | 2.06x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Lots audience is New Parents.
| Content Affinity | Composition | Index |
| New Parents | 0.15% | 6.93x |
| Low Budget Shoppers | 0.11% | 5.05x |
| Online Games for Kids | 0.11% | 3.79x |
| Mortgages & Insurance | 0.06% | 3.69x |
| Homeschooling | 0.07% | 3.48x |
| Cakes & Sweets | 0.08% | 3.40x |
| Watches Retail | 0.07% | 3.28x |
| Tennis, Golf & Boxing | 0.07% | 2.99x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.98x |
| Ohio Universities | 0.41% | 2.81x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
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DEMOGRAPHICS
The Big Lots audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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