Explore the Big Lots Audience
Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Big Lots audience.
INTERESTS
The Big Lots audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Lots audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 2.67% | 1.44x |
| Cabin Rental Researchers | 2.74% | 1.44x |
| Vaping Shoppers | 3.60% | 1.43x |
| Chain Pizzeria Fans | 3.31% | 1.42x |
| Automotive Auctions Enthusiasts | 2.69% | 1.39x |
| Readers of Nicaraguan Content | 1.89% | 1.26x |
| Xtreme Sports Fans | 1.98% | 1.24x |
| Prepaid Smartphone Shoppers | 2.28% | 1.24x |
| Dallas Trip Planners | 2.28% | 1.24x |
| Christian Voters | 2.11% | 1.23x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
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APPAREL RETAILERS
The Big Lots audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.
| Location | Composition | Index |
| Belk | 1.65% | 6.81x |
| Express Outlets | 0.83% | 5.33x |
| Lane Bryant | 4.88% | 5.05x |
| Charlotte Russe | 2.74% | 5.04x |
| Aeropostale | 3.15% | 5.04x |
| Gymboree | 2.98% | 5.03x |
| Carhartt | 8.29% | 4.99x |
| Dressbarn | 4.21% | 4.94x |
| Journeys | 4.29% | 4.84x |
| Zumiez | 4.77% | 4.81x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Lots audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.02% | 12.59x |
| Texas Off-Roading | 0.05% | 5.36x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 5.35x |
| ISPs & Local Services | 0.02% | 5.12x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.12% | 4.51x |
| Environmentally Friendly Cars | 0.02% | 3.64x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 3.63x |
| England Tourism | 0.01% | 3.45x |
| Mid-Atlantic Beaches | 0.07% | 3.17x |
| Content Streamers & Downloaders | 0.02% | 2.70x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
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DEMOGRAPHICS
The Big Lots audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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