Dstillery Audiences

BIG LOTS

Audience Size: 192.4 Thousand Devices

Explore the Big Lots Audience

Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 192.4 thousand unique devices whose actions qualify for the Big Lots audience.

Dstillery Crafted Audiences

INTERESTS

The Big Lots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Lots audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 3.21x
Wireless Headphone Researchers 0.09% 2.47x
Eco-Conscious Consumers 0.81% 2.45x
Women's Health Researchers 0.98% 2.39x
Home Custom Bedroom Decorators 0.30% 2.26x
Custom Home Lighting Shoppers 0.30% 2.26x
Home Design Enthusiasts 0.77% 2.18x
Home DIY Enthusiasts 0.98% 2.05x
Verizon Wireless Customers 0.10% 1.94x
Beach House Second Home Owners 0.64% 1.91x
Composition Percentage: The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Lots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.

Location Composition Index
Belk 0.99% 6.50x
Carhartt 14.50% 4.49x
Dressbarn 1.42% 4.19x
Lane Bryant 1.62% 4.09x
Express Outlets 0.28% 3.58x
Topshop 0.03% 3.55x
Maurices 3.02% 3.50x
Old Navy 2.75% 3.48x
Buckle 1.83% 3.36x
Journeys 2.68% 3.35x
Composition Percentage: The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Lots audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.17% 5.44x
Central California Cluster 0.26% 3.69x
Homeschooling 0.07% 3.48x
Healthcare - Doctors & Diagnosis 0.07% 3.33x
RPG Games 0.09% 3.28x
Poland Cluster 0.09% 3.17x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.98x
Utah Cluster 1.02% 2.90x
Online Games for Kids 0.09% 2.88x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 2.79x
Composition Percentage: The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Lots audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female