Dstillery Audiences

BIG LOTS

Audience Size: 172.6 Thousand Devices

Explore the Big Lots Audience

Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 172.6 thousand unique devices whose actions qualify for the Big Lots audience.

Dstillery Crafted Audiences

INTERESTS

The Big Lots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Lots audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 3.21x
North West State Fair Visitors 4.77% 1.94x
Verizon Wireless Customers 0.10% 1.94x
Washington Skiers and Snowboarders 3.58% 1.86x
Michigan County and Local Fair Visitors 5.72% 1.83x
Seattle Seahawks Fans 4.05% 1.81x
Washington County and Local Fair Visitors 4.17% 1.74x
Trampoline Shoppers 3.81% 1.72x
Restaurant Supply Shoppers 0.24% 1.71x
Halloween Costume Shoppers 3.81% 1.60x
Composition Percentage: The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Lots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.

Location Composition Index
Belk 1.91% 6.07x
Express Outlets 0.59% 4.30x
Maurices 6.03% 4.28x
Dressbarn 2.77% 4.05x
Brooks Brothers 1.02% 4.01x
Lane Bryant 3.01% 3.94x
Aeropostale 3.40% 3.93x
Old Navy 5.47% 3.92x
Ralph Lauren 0.76% 3.92x
The Childrens Place 5.02% 3.86x
Composition Percentage: The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Lots audience is Diet & Weight Loss.

Content Affinity Composition Index
Diet & Weight Loss 0.18% 3.99x
Online Mini Game Players 0.11% 3.97x
Hair & Beauty 0.07% 3.57x
Pacific Northwest Sports & News Cluster 1.19% 3.51x
Eye Health & Vision 0.08% 3.48x
Homeschooling 0.07% 3.48x
Canada Consumer Product Cluster 0.19% 3.42x
Numerology & Astrology 0.18% 3.27x
Perfume, Makeup & Cosmetics 0.08% 3.22x
Women Shoppers 0.24% 3.05x
Composition Percentage: The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Lots audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female