Dstillery Audiences

BIG LOTS

Audience Size: 1.3 Million Devices

Explore the Big Lots Audience

Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Big Lots audience.

Dstillery Crafted Audiences

INTERESTS

The Big Lots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Lots audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 3.80% 1.48x
Cabin Rental Researchers 3.64% 1.39x
Muscle Car Shoppers 3.08% 1.29x
Black Friday Deal Shoppers 2.94% 1.25x
Readers of Honduran Content 2.30% 1.24x
Prepaid Smartphone Shoppers 2.99% 1.23x
Disability Insurance Researchers 3.01% 1.20x
Automotive Auctions Enthusiasts 2.97% 1.19x
As Seen on TV Shoppers 2.87% 1.19x
Myrtle Beach Trip Planners 2.64% 1.18x
Composition Percentage: The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Lots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.

Location Composition Index
Belk 1.60% 6.82x
Lane Bryant 4.53% 4.89x
Charlotte Russe 4.04% 4.77x
Express Outlets 0.92% 4.67x
Dressbarn 4.12% 4.55x
Aeropostale 4.59% 4.45x
Buckle 4.95% 4.42x
Journeys 4.60% 4.42x
Old Navy 7.57% 4.40x
Zumiez 5.70% 4.33x
Composition Percentage: The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Lots audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 3.63x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.95x
Local & Travel England - Northern England 0.02% 2.88x
Survival Guides 0.04% 2.88x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 2.67x
Gadgets 0.06% 2.63x
Holistic Medicine 0.08% 2.62x
General Interest 0.03% 2.59x
Bulgaria Cluster 0.02% 2.29x
Memes & Comedy 0.06% 2.23x
Composition Percentage: The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Lots audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female