Explore the Big Lots Audience
Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 261.3 thousand unique devices whose actions qualify for the Big Lots audience.
INTERESTS
The Big Lots audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Lots audience is Cabin Rental Researchers.
| Interest | Composition | Index |
| Cabin Rental Researchers | 2.31% | 1.54x |
| Disability Insurance Researchers | 2.02% | 1.51x |
| Myrtle Beach Trip Planners | 1.44% | 1.43x |
| Chain Pizzeria Fans | 2.16% | 1.36x |
| Order-in Eaters | 1.58% | 1.28x |
| Drive-In Theater Enthusiasts | 1.49% | 1.28x |
| Tea Party Policy Supporters | 1.12% | 1.27x |
| Sweepstakes Enthusiasts | 2.28% | 1.24x |
| South Atlantic Voters | 1.46% | 1.23x |
| Trivia Enthusiasts | 1.28% | 1.23x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
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APPAREL RETAILERS
The Big Lots audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Lots audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.39% | 3.60x |
| Gymboree | 0.97% | 3.22x |
| Michael Kors | 0.34% | 2.84x |
| Brooks Brothers | 1.21% | 2.62x |
| Lululemon | 0.15% | 2.09x |
| J. Crew | 0.88% | 2.05x |
| Free People | 0.07% | 2.03x |
| The North Face | 0.52% | 2.03x |
| REI | 0.87% | 1.86x |
| LL Bean | 0.09% | 1.84x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Lots audience is Kentucky News.
| Content Affinity | Composition | Index |
| Kentucky News | 1.61% | 2.15x |
| Vietnam Cluster | 0.09% | 1.94x |
| Central & Northwest Ohio Cluster | 0.88% | 1.93x |
| Internet Radio | 0.14% | 1.92x |
| Arts & Crafts | 0.06% | 1.76x |
| Niche Dating Websites | 0.31% | 1.75x |
| Cincinnati Cluster | 1.00% | 1.71x |
| Christians Prosperity Gospel | 0.25% | 1.68x |
| Canada News | 0.04% | 1.61x |
| Ohio Universities | 0.39% | 1.59x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
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DEMOGRAPHICS
The Big Lots audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999
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