Dstillery Audiences

BIG LOTS

Audience Size: 1.3 Million Devices

Explore the Big Lots Audience

Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Big Lots audience.

Dstillery Crafted Audiences

INTERESTS

The Big Lots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Lots audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 1.87% 1.66x
Cabin Rental Researchers 2.12% 1.64x
Florida Atlantic Coast Trip Planners 2.01% 1.38x
Black Friday Deal Shoppers 1.59% 1.33x
Myrtle Beach Trip Planners 1.39% 1.30x
Aquarium Trip Planners 1.70% 1.30x
Florida Gulf Coast Travel Researchers 1.73% 1.28x
Automotive Auctions Enthusiasts 1.62% 1.28x
Ohio State Buckeyes Fans 1.26% 1.27x
Bird and Parrot Lovers 1.37% 1.26x
Composition Percentage: The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Lots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.

Location Composition Index
Belk 1.90% 8.18x
Aeropostale 2.90% 6.47x
Express Outlets 0.63% 6.33x
Dressbarn 4.03% 5.99x
Journeys 3.52% 5.97x
Gymboree 2.54% 5.94x
Charlotte Russe 1.92% 5.90x
Lane Bryant 4.71% 5.85x
Carhartt 12.15% 5.68x
Old Navy 5.81% 5.58x
Composition Percentage: The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Lots audience is Costumes.

Content Affinity Composition Index
Costumes 0.09% 2.45x
Survival Guides 0.04% 2.40x
Serbia & Albania Cluster 0.05% 2.17x
Pool Cleaning 0.15% 2.15x
Delaware Cluster 0.43% 2.13x
West Virginia News 0.52% 2.12x
Gadgets 0.05% 2.09x
Holistic Medicine 0.07% 2.09x
Central & Northwest Ohio Cluster 1.07% 1.99x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.19% 1.90x
Composition Percentage: The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Lots audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female