Dstillery Audiences

BIG LOTS

Audience Size: 1.3 Million Devices

Explore the Big Lots Audience

Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Big Lots audience.

Dstillery Crafted Audiences

INTERESTS

The Big Lots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Lots audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 4.67% 1.85x
Cabin Rental Researchers 4.23% 1.70x
North Carolina Travel Researchers 3.66% 1.63x
Smoky Mountains Trip Planners 3.38% 1.58x
Myrtle Beach Trip Planners 3.10% 1.58x
As Seen on TV Shoppers 3.41% 1.56x
Wig Shoppers 2.89% 1.53x
Disability Insurance Researchers 3.64% 1.52x
South Atlantic State Fair Visitors 3.68% 1.51x
Retired Wealthy Assisted Living Researchers 2.70% 1.49x
Composition Percentage: The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Lots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.

Location Composition Index
Belk 1.87% 6.85x
Lane Bryant 5.00% 5.17x
Charlotte Russe 4.26% 4.96x
Carhartt 10.11% 4.82x
Express Outlets 1.02% 4.70x
Dressbarn 4.43% 4.65x
Buckle 5.25% 4.55x
Aeropostale 5.94% 4.52x
Hollister 4.24% 4.47x
Old Navy 8.74% 4.41x
Composition Percentage: The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Lots audience is Home Printing.

Content Affinity Composition Index
Home Printing 0.05% 3.90x
Survival Guides 0.04% 3.87x
Arts & Crafts 0.10% 3.16x
Credit Unions & Consumer Protection 0.03% 2.99x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.98x
General Interest 0.02% 2.92x
Southern California Cluster 0.10% 2.83x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 2.79x
Mexico Travel 0.05% 2.68x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 2.67x
Composition Percentage: The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Lots audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female