Dstillery Audiences

BIG LOTS

Audience Size: 535.1 Thousand Devices

Explore the Big Lots Audience

Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 535.1 thousand unique devices whose actions qualify for the Big Lots audience.

Dstillery Crafted Audiences

INTERESTS

The Big Lots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Lots audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 3.21x
Verizon Wireless Customers 0.10% 1.94x
Heart Surgery Researchers 1.22% 1.73x
Online Health Researchers 0.74% 1.71x
Holiday Ham Recipe Researchers 1.37% 1.70x
Professional Medical Journal Readers 1.08% 1.57x
New Years Eve Celebrators 1.93% 1.53x
Myrtle Beach Trip Planners 3.04% 1.51x
Smoky Mountains Trip Planners 2.71% 1.48x
Country Music Fans 1.93% 1.47x
Composition Percentage: The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Lots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.

Location Composition Index
Belk 3.46% 3.37x
Maurices 10.82% 2.38x
Dressbarn 5.00% 2.27x
Lane Bryant 6.00% 2.19x
Carhartt 42.90% 2.17x
Old Navy 10.21% 2.12x
Express Outlets 0.99% 2.10x
Aeropostale 5.96% 2.08x
Journeys 9.58% 2.08x
The Childrens Place 8.72% 2.06x
Composition Percentage: The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Lots audience is New Parents.

Content Affinity Composition Index
New Parents 0.15% 6.93x
Low Budget Shoppers 0.11% 5.05x
Online Games for Kids 0.11% 3.79x
Mortgages & Insurance 0.06% 3.69x
Homeschooling 0.07% 3.48x
Cakes & Sweets 0.08% 3.40x
Watches Retail 0.07% 3.28x
Tennis, Golf & Boxing 0.07% 2.99x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.98x
Ohio Universities 0.41% 2.81x
Composition Percentage: The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Lots audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female