Explore the Big Lots Audience
Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Big Lots audience.
INTERESTS
The Big Lots audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Lots audience is Cabin Rental Researchers.
| Interest | Composition | Index |
| Cabin Rental Researchers | 1.91% | 1.51x |
| Myrtle Beach Trip Planners | 1.52% | 1.50x |
| Automotive Auctions Enthusiasts | 1.92% | 1.48x |
| Smoky Mountains Trip Planners | 1.79% | 1.47x |
| Phone Accessory Shoppers | 1.76% | 1.43x |
| Disability Insurance Researchers | 1.87% | 1.43x |
| Florida Atlantic Coast Trip Planners | 1.98% | 1.41x |
| Wig Shoppers | 1.46% | 1.40x |
| Chain Pizzeria Fans | 2.19% | 1.39x |
| Bird and Parrot Lovers | 1.47% | 1.37x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
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APPAREL RETAILERS
The Big Lots audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.
| Location | Composition | Index |
| Belk | 1.78% | 7.95x |
| Aeropostale | 2.82% | 6.48x |
| Express Outlets | 0.35% | 6.42x |
| Dressbarn | 3.37% | 6.08x |
| Charlotte Russe | 1.61% | 6.05x |
| Lane Bryant | 3.72% | 6.00x |
| Old Navy | 4.77% | 5.86x |
| Journeys | 2.53% | 5.82x |
| Gymboree | 2.36% | 5.77x |
| Hollister | 1.47% | 5.72x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Lots audience is Franchising.
| Content Affinity | Composition | Index |
| Franchising | 0.04% | 2.66x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.03% | 2.64x |
| Mysticism | 0.03% | 2.21x |
| Central & Northwest Ohio Cluster | 1.03% | 2.18x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.06% | 2.16x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.13% | 2.14x |
| Online Games | 0.20% | 2.00x |
| Niche Dating Websites | 0.30% | 1.95x |
| Men's Fashion Shopping | 0.02% | 1.92x |
| West Virginia News | 0.46% | 1.92x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
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DEMOGRAPHICS
The Big Lots audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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