Explore the Big Lots Audience
Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 172.6 thousand unique devices whose actions qualify for the Big Lots audience.
INTERESTS
The Big Lots audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Lots audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.06% | 3.21x |
| North West State Fair Visitors | 4.77% | 1.94x |
| Verizon Wireless Customers | 0.10% | 1.94x |
| Washington Skiers and Snowboarders | 3.58% | 1.86x |
| Michigan County and Local Fair Visitors | 5.72% | 1.83x |
| Seattle Seahawks Fans | 4.05% | 1.81x |
| Washington County and Local Fair Visitors | 4.17% | 1.74x |
| Trampoline Shoppers | 3.81% | 1.72x |
| Restaurant Supply Shoppers | 0.24% | 1.71x |
| Halloween Costume Shoppers | 3.81% | 1.60x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
Curious about what else the Big Lots audience is interested in?
Sign Up
APPAREL RETAILERS
The Big Lots audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.
| Location | Composition | Index |
| Belk | 1.91% | 6.07x |
| Express Outlets | 0.59% | 4.30x |
| Maurices | 6.03% | 4.28x |
| Dressbarn | 2.77% | 4.05x |
| Brooks Brothers | 1.02% | 4.01x |
| Lane Bryant | 3.01% | 3.94x |
| Aeropostale | 3.40% | 3.93x |
| Old Navy | 5.47% | 3.92x |
| Ralph Lauren | 0.76% | 3.92x |
| The Childrens Place | 5.02% | 3.86x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
Want to find more of the Big Lots audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Lots audience is Diet & Weight Loss.
| Content Affinity | Composition | Index |
| Diet & Weight Loss | 0.18% | 3.99x |
| Online Mini Game Players | 0.11% | 3.97x |
| Hair & Beauty | 0.07% | 3.57x |
| Pacific Northwest Sports & News Cluster | 1.19% | 3.51x |
| Eye Health & Vision | 0.08% | 3.48x |
| Homeschooling | 0.07% | 3.48x |
| Canada Consumer Product Cluster | 0.19% | 3.42x |
| Numerology & Astrology | 0.18% | 3.27x |
| Perfume, Makeup & Cosmetics | 0.08% | 3.22x |
| Women Shoppers | 0.24% | 3.05x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
Want to see more of the Content Affinities the Big Lots audience visits?
Sign Up
DEMOGRAPHICS
The Big Lots audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Big Lots audience?
Sign Up