Dstillery Audiences

BIG LOTS

Audience Size: 1.2 Million Devices

Explore the Big Lots Audience

Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Big Lots audience.

Dstillery Crafted Audiences

INTERESTS

The Big Lots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Lots audience is Smokie Mountain Trip Planner.

Interest Composition Index
Smokie Mountain Trip Planner 4.25% 1.70x
Cabin Rental Researchers 4.04% 1.69x
Ohio County and Local Fair Visitors 3.87% 1.66x
Smoky Mountains Trip Planners 3.32% 1.65x
Myrtle Beach Trip Planners 2.75% 1.49x
North Carolina Travel Researchers 3.15% 1.46x
Speedway Event Enthusiasts 3.01% 1.43x
Dodge Vehicle Shoppers 2.97% 1.41x
Drive-In Theater Enthusiasts 2.90% 1.40x
Ancestry Researchers 2.37% 1.39x
Composition Percentage: The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Lots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.

Location Composition Index
Belk 2.11% 7.22x
Lane Bryant 5.52% 5.43x
Charlotte Russe 3.56% 5.14x
Carhartt 18.51% 5.07x
Dressbarn 4.61% 4.93x
Express Outlets 1.12% 4.86x
Buckle 5.92% 4.76x
Aeropostale 6.67% 4.66x
Abercrombie & Fitch 1.65% 4.66x
Journeys 8.35% 4.64x
Composition Percentage: The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Lots audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.03% 5.25x
Upstate New York State Athletics 0.05% 3.69x
Canada Travel & Tourism 0.07% 3.38x
Arts & Crafts 0.09% 3.26x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 3.07x
Credit Unions & Consumer Protection 0.03% 2.99x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.98x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 2.79x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 2.67x
Professional Audio Visual 0.06% 2.65x
Composition Percentage: The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Lots audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female