Dstillery Audiences

BIG LOTS

Audience Size: 261.3 Thousand Devices

Explore the Big Lots Audience

Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 261.3 thousand unique devices whose actions qualify for the Big Lots audience.

Dstillery Crafted Audiences

INTERESTS

The Big Lots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Lots audience is Cabin Rental Researchers.

Interest Composition Index
Cabin Rental Researchers 2.31% 1.54x
Disability Insurance Researchers 2.02% 1.51x
Myrtle Beach Trip Planners 1.44% 1.43x
Chain Pizzeria Fans 2.16% 1.36x
Order-in Eaters 1.58% 1.28x
Drive-In Theater Enthusiasts 1.49% 1.28x
Tea Party Policy Supporters 1.12% 1.27x
Sweepstakes Enthusiasts 2.28% 1.24x
South Atlantic Voters 1.46% 1.23x
Trivia Enthusiasts 1.28% 1.23x
Composition Percentage: The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Lots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Lots audience is Carhartt.

Location Composition Index
Carhartt 0.39% 3.60x
Gymboree 0.97% 3.22x
Michael Kors 0.34% 2.84x
Brooks Brothers 1.21% 2.62x
Lululemon 0.15% 2.09x
J. Crew 0.88% 2.05x
Free People 0.07% 2.03x
The North Face 0.52% 2.03x
REI 0.87% 1.86x
LL Bean 0.09% 1.84x
Composition Percentage: The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Lots audience is Kentucky News.

Content Affinity Composition Index
Kentucky News 1.61% 2.15x
Vietnam Cluster 0.09% 1.94x
Central & Northwest Ohio Cluster 0.88% 1.93x
Internet Radio 0.14% 1.92x
Arts & Crafts 0.06% 1.76x
Niche Dating Websites 0.31% 1.75x
Cincinnati Cluster 1.00% 1.71x
Christians Prosperity Gospel 0.25% 1.68x
Canada News 0.04% 1.61x
Ohio Universities 0.39% 1.59x
Composition Percentage: The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Lots audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999