Explore the Big Lots Audience
Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 739.4 thousand unique devices whose actions qualify for the Big Lots audience.
INTERESTS
The Big Lots audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Lots audience is Cabin Rental Researchers.
| Interest | Composition | Index |
| Cabin Rental Researchers | 2.31% | 1.65x |
| Florida Gulf Coast Travel Researchers | 1.96% | 1.50x |
| Tampa and St Petersburg Trip Planners | 1.19% | 1.49x |
| Smoky Mountains Trip Planners | 1.50% | 1.44x |
| Florida Atlantic Coast Trip Planners | 1.86% | 1.41x |
| Automotive Auctions Enthusiasts | 1.65% | 1.40x |
| Hard Rock Hotel & Casino Trip Planners | 1.76% | 1.38x |
| Disability Insurance Researchers | 1.68% | 1.36x |
| Orlando Trip Planners | 1.91% | 1.34x |
| Retired Wealthy Assisted Living Researchers | 1.13% | 1.32x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
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APPAREL RETAILERS
The Big Lots audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.
| Location | Composition | Index |
| Belk | 1.08% | 7.21x |
| Express Outlets | 0.19% | 6.36x |
| Lane Bryant | 2.22% | 6.21x |
| Charlotte Russe | 1.01% | 6.15x |
| Dressbarn | 1.97% | 6.05x |
| Journeys | 1.35% | 5.94x |
| Aeropostale | 1.77% | 5.83x |
| Hollister | 0.77% | 5.76x |
| Old Navy | 2.75% | 5.74x |
| Zumiez | 1.35% | 5.41x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Lots audience is Central & Northwest Ohio Cluster.
| Content Affinity | Composition | Index |
| Central & Northwest Ohio Cluster | 1.05% | 2.30x |
| Gadgets | 0.07% | 2.17x |
| Ohio Universities | 0.46% | 2.13x |
| Florida Local News Cluster | 2.44% | 2.00x |
| Vietnam Cluster | 0.08% | 1.96x |
| Kentucky News | 1.41% | 1.93x |
| Online Games | 0.17% | 1.81x |
| Spanish Lifestyle & Health | 0.09% | 1.80x |
| West Virginia News | 0.42% | 1.75x |
| Apartment Hunting | 0.31% | 1.75x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
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DEMOGRAPHICS
The Big Lots audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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