Dstillery Audiences

BIG LOTS

Audience Size: 1.3 Million Devices

Explore the Big Lots Audience

Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Big Lots audience.

Dstillery Crafted Audiences

INTERESTS

The Big Lots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Lots audience is Cabin Rental Researchers.

Interest Composition Index
Cabin Rental Researchers 2.81% 1.57x
Smoky Mountains Trip Planners 2.80% 1.56x
Florida Gulf Coast Travel Researchers 3.17% 1.40x
Drive-In Theater Enthusiasts 2.30% 1.39x
Florida Atlantic Coast Trip Planners 3.27% 1.35x
North Carolina Travel Researchers 2.90% 1.35x
Black Friday Deal Shoppers 2.53% 1.34x
Myrtle Beach Trip Planners 2.21% 1.34x
Alabama Trip Planners 2.94% 1.33x
Southeastern Voters 1.93% 1.33x
Composition Percentage: The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Lots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.

Location Composition Index
Belk 1.54% 7.11x
Carhartt 3.36% 5.19x
Express Outlets 0.84% 5.15x
Lane Bryant 4.46% 5.10x
Charlotte Russe 3.18% 4.98x
Dressbarn 3.90% 4.82x
Journeys 4.27% 4.71x
Buckle 3.91% 4.70x
Aeropostale 3.49% 4.64x
Gymboree 3.11% 4.56x
Composition Percentage: The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Lots audience is Assorted Topics (Animals, Clothing, Events, Education).

Content Affinity Composition Index
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 5.35x
ISPs & Local Services 0.02% 5.12x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 3.63x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.61x
Consumer Rewards 0.07% 2.59x
Scuba Diving 0.05% 2.22x
Malaya 0.02% 2.12x
Texas Off-Roading 0.02% 2.04x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 1.96x
Mining & Natural Resources 0.02% 1.87x
Composition Percentage: The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Lots audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female