Dstillery Audiences

BIG LOTS

Audience Size: 880.3 Thousand Devices

Explore the Big Lots Audience

Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 880.3 thousand unique devices whose actions qualify for the Big Lots audience.

Dstillery Crafted Audiences

INTERESTS

The Big Lots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Lots audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 3.21x
Verizon Wireless Customers 0.10% 1.94x
True Crime Podcast Listeners 0.12% 1.79x
Ohio County and Local Fair Visitors 4.19% 1.71x
North West State Fair Visitors 3.61% 1.67x
Seattle Trip Planners 2.97% 1.43x
Oregon Ducks Fans 2.19% 1.43x
Washington County and Local Fair Visitors 3.03% 1.43x
Readers of Russian Content 2.13% 1.42x
Oregon County and Local Fair Visitors 3.16% 1.42x
Composition Percentage: The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Lots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.

Location Composition Index
Belk 2.06% 7.89x
Maurices 0.26% 6.12x
Lane Bryant 4.85% 5.64x
Charlotte Russe 1.55% 5.34x
Dressbarn 3.84% 5.28x
Carhartt 27.69% 5.15x
Abercrombie & Fitch 0.46% 4.92x
Journeys 8.86% 4.90x
Buckle 5.32% 4.87x
Aeropostale 5.78% 4.82x
Composition Percentage: The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Lots audience is Maps & Navigation.

Content Affinity Composition Index
Maps & Navigation 0.35% 3.79x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.04% 3.54x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.06% 3.50x
Homeschooling 0.07% 3.48x
Costumes 0.06% 3.36x
Psychology & Social Work 0.13% 3.00x
Credit Unions & Consumer Protection 0.03% 2.99x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.98x
Canada Culture and Tourism 0.16% 2.84x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 2.79x
Composition Percentage: The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Lots audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female