Dstillery Audiences

BIG LOTS

Audience Size: 640.8 Thousand Devices

Explore the Big Lots Audience

Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 640.8 thousand unique devices whose actions qualify for the Big Lots audience.

Dstillery Crafted Audiences

INTERESTS

The Big Lots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Lots audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 3.21x
Verizon Wireless Customers 0.10% 1.94x
Restaurant Supply Shoppers 0.19% 1.76x
Halloween Candy Enthusiasts 0.17% 1.66x
Ohio County and Local Fair Visitors 4.20% 1.62x
Christmas Movie Enthusiasts 2.20% 1.58x
Smokie Mountain Trip Planner 5.34% 1.50x
Thanksgiving Decorators 1.49% 1.49x
Natural Pet Food Shoppers 2.74% 1.48x
North West State Fair Visitors 3.71% 1.46x
Composition Percentage: The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Lots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.

Location Composition Index
Belk 2.15% 3.20x
Maurices 7.79% 2.29x
Dressbarn 3.80% 2.25x
Lane Bryant 4.46% 2.23x
Carhartt 35.89% 2.16x
Old Navy 7.52% 2.05x
Abercrombie & Fitch 0.28% 1.99x
Journeys 6.39% 1.99x
The Childrens Place 5.95% 1.98x
Express Outlets 0.74% 1.97x
Composition Percentage: The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Lots audience is Russia Cluster.

Content Affinity Composition Index
Russia Cluster 0.13% 6.36x
Spanish Lifestyle & Health 0.14% 4.87x
Farming & Agriculture 0.05% 3.99x
Hair & Beauty 0.07% 3.57x
Eye Health & Vision 0.08% 3.48x
Homeschooling 0.07% 3.48x
Internet Radio 0.04% 3.37x
Custom Printing 0.04% 3.22x
Canadian News 0.05% 3.18x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 2.98x
Composition Percentage: The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Lots audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female