Explore the Big Lots Audience
Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Big Lots audience.
INTERESTS
The Big Lots audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Lots audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 4.67% | 1.85x |
| Cabin Rental Researchers | 4.23% | 1.70x |
| North Carolina Travel Researchers | 3.66% | 1.63x |
| Smoky Mountains Trip Planners | 3.38% | 1.58x |
| Myrtle Beach Trip Planners | 3.10% | 1.58x |
| As Seen on TV Shoppers | 3.41% | 1.56x |
| Wig Shoppers | 2.89% | 1.53x |
| Disability Insurance Researchers | 3.64% | 1.52x |
| South Atlantic State Fair Visitors | 3.68% | 1.51x |
| Retired Wealthy Assisted Living Researchers | 2.70% | 1.49x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
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APPAREL RETAILERS
The Big Lots audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.
| Location | Composition | Index |
| Belk | 1.87% | 6.85x |
| Lane Bryant | 5.00% | 5.17x |
| Charlotte Russe | 4.26% | 4.96x |
| Carhartt | 10.11% | 4.82x |
| Express Outlets | 1.02% | 4.70x |
| Dressbarn | 4.43% | 4.65x |
| Buckle | 5.25% | 4.55x |
| Aeropostale | 5.94% | 4.52x |
| Hollister | 4.24% | 4.47x |
| Old Navy | 8.74% | 4.41x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Lots audience is Home Printing.
| Content Affinity | Composition | Index |
| Home Printing | 0.05% | 3.90x |
| Survival Guides | 0.04% | 3.87x |
| Arts & Crafts | 0.10% | 3.16x |
| Credit Unions & Consumer Protection | 0.03% | 2.99x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 2.98x |
| General Interest | 0.02% | 2.92x |
| Southern California Cluster | 0.10% | 2.83x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 2.79x |
| Mexico Travel | 0.05% | 2.68x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 2.67x |
Composition Percentage:
The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
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DEMOGRAPHICS
The Big Lots audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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