Dstillery Audiences

BIG LOTS

Audience Size: 1.2 Million Devices

Explore the Big Lots Audience

Below you'll find more information about the Big Lots audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Big Lots audience.

Dstillery Crafted Audiences

INTERESTS

The Big Lots audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Lots audience is Cabin Rental Researchers.

Interest Composition Index
Cabin Rental Researchers 1.91% 1.51x
Myrtle Beach Trip Planners 1.52% 1.50x
Automotive Auctions Enthusiasts 1.92% 1.48x
Smoky Mountains Trip Planners 1.79% 1.47x
Phone Accessory Shoppers 1.76% 1.43x
Disability Insurance Researchers 1.87% 1.43x
Florida Atlantic Coast Trip Planners 1.98% 1.41x
Wig Shoppers 1.46% 1.40x
Chain Pizzeria Fans 2.19% 1.39x
Bird and Parrot Lovers 1.47% 1.37x
Composition Percentage: The overlap percentage between the Big Lots audience and the Interest attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Lots audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Lots audience is Belk.

Location Composition Index
Belk 1.78% 7.95x
Aeropostale 2.82% 6.48x
Express Outlets 0.35% 6.42x
Dressbarn 3.37% 6.08x
Charlotte Russe 1.61% 6.05x
Lane Bryant 3.72% 6.00x
Old Navy 4.77% 5.86x
Journeys 2.53% 5.82x
Gymboree 2.36% 5.77x
Hollister 1.47% 5.72x
Composition Percentage: The overlap percentage between the Big Lots audience and the Location attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Lots audience is Franchising.

Content Affinity Composition Index
Franchising 0.04% 2.66x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 2.64x
Mysticism 0.03% 2.21x
Central & Northwest Ohio Cluster 1.03% 2.18x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.06% 2.16x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.13% 2.14x
Online Games 0.20% 2.00x
Niche Dating Websites 0.30% 1.95x
Men's Fashion Shopping 0.02% 1.92x
West Virginia News 0.46% 1.92x
Composition Percentage: The overlap percentage between the Big Lots audience and the Content Affinity attribute.
Index: A comparison of the Big Lots audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Lots audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female