Dstillery Audiences

BIG O TIRES

Audience Size: 322.5 Thousand Devices

Explore the Big O Tires Audience

Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 322.5 thousand unique devices whose actions qualify for the Big O Tires audience.

Dstillery Crafted Audiences

INTERESTS

The Big O Tires audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big O Tires audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 11.83% 4.98x
Denver Trip Planners 7.37% 3.97x
Colorado County and Local Fair Visitors 7.95% 3.78x
T-Mobile Customers 0.24% 3.33x
Arizona Trip Planners 6.89% 3.29x
Phoenix Trip Planners 5.63% 3.27x
Aspen Trip Planners 5.24% 3.14x
Rodeo Enthusiasts 6.50% 3.10x
Telluride Trip Planners 5.04% 2.90x
Montana and Idaho Trip Planners 5.24% 2.84x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big O Tires audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big O Tires audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.07% 13.60x
Joe's Jeans 0.30% 10.13x
Lorna Jane 0.66% 9.56x
Maurices 0.37% 8.82x
Eddie Bauer 3.43% 7.51x
REI 1.86% 7.37x
Patagonia 1.13% 7.24x
The North Face 1.93% 6.10x
Buckle 6.45% 5.91x
Abercrombie & Fitch 0.54% 5.85x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big O Tires audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 0.97% 9.05x
Tahoe & Reno Tourism 1.55% 7.77x
Utah Cluster 4.17% 6.99x
Colorado Cluster 4.66% 6.00x
Colorado News 10.67% 4.44x
Phoenix News 7.86% 4.35x
Idaho Cluster 1.75% 4.30x
Bathrooms & Plumbing 0.29% 3.99x
Recreational Motor Sport Enthusiasts 0.48% 3.86x
Networking Marketing 0.19% 3.75x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big O Tires audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male