
Explore the Big O Tires Audience
Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 108.9 thousand unique devices whose actions qualify for the Big O Tires audience.

INTERESTS
The Big O Tires audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big O Tires audience is Denver Trip Planners.
Interest | Composition | Index |
Denver Trip Planners | 8.39% | 4.10x |
Telluride Trip Planners | 6.83% | 3.51x |
South West State Fair Visitors | 9.96% | 3.45x |
Colorado County and Local Fair Visitors | 8.39% | 3.44x |
Food Bank Researchers | 2.70% | 3.38x |
T-Mobile Customers | 0.24% | 3.33x |
Denver Broncos Fans | 6.54% | 3.06x |
Arizona Trip Planners | 7.11% | 2.90x |
Quarantine Planners | 2.42% | 2.81x |
Colorado Skiers and Snowboarders | 6.26% | 2.77x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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APPAREL RETAILERS
The Big O Tires audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big O Tires audience is Joe's Jeans.
Location | Composition | Index |
Joe's Jeans | 0.09% | 12.52x |
Patagonia | 0.68% | 10.47x |
The North Face | 1.04% | 7.68x |
Eddie Bauer | 2.65% | 7.22x |
REI | 1.29% | 7.11x |
Abercrombie & Fitch | 0.33% | 6.81x |
Lorna Jane | 0.17% | 6.78x |
Levi Strauss | 0.04% | 6.56x |
Maurices | 8.77% | 6.12x |
Columbia | 0.55% | 5.59x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big O Tires audience is Colorado Cluster.
Content Affinity | Composition | Index |
Colorado Cluster | 4.13% | 6.15x |
Utah Cluster | 2.42% | 4.69x |
Colorado News | 9.82% | 4.51x |
Smart Travel | 0.44% | 3.78x |
Public Policy Media | 0.43% | 3.73x |
Pet Forums | 0.43% | 3.73x |
Phoenix News | 5.12% | 3.51x |
Yoga & Meditation | 0.18% | 3.51x |
Tahoe & Reno Tourism | 0.57% | 3.45x |
Child Development | 0.31% | 3.37x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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DEMOGRAPHICS
The Big O Tires audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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