Dstillery Audiences

BIG O TIRES

Audience Size: 406.4 Thousand Devices

Explore the Big O Tires Audience

Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 406.4 thousand unique devices whose actions qualify for the Big O Tires audience.

Dstillery Crafted Audiences

INTERESTS

The Big O Tires audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big O Tires audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 12.07% 4.01x
Denver Trip Planners 7.06% 3.42x
Colorado County and Local Fair Visitors 5.86% 2.77x
Rodeo Enthusiasts 5.78% 2.63x
Telluride Trip Planners 4.71% 2.62x
North Midwest State Fair Visitors 5.57% 2.57x
Aspen Trip Planners 4.45% 2.52x
Montana and Idaho Trip Planners 5.09% 2.49x
Phoenix Trip Planners 4.58% 2.47x
Arizona Diamondbacks Fans 4.41% 2.21x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big O Tires audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big O Tires audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.39% 9.53x
Lorna Jane 0.81% 8.90x
Eddie Bauer 3.68% 6.93x
REI 2.00% 6.79x
Patagonia 1.28% 6.70x
Levi Strauss 0.64% 6.22x
The North Face 2.19% 5.81x
Buckle 6.79% 5.66x
Columbia 1.24% 5.46x
Zumiez 7.95% 5.17x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big O Tires audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 3.38% 6.43x
Colorado Snow 0.73% 5.75x
Beach & Intimate Wear 0.13% 5.62x
Utah Cluster 2.95% 5.48x
Tahoe & Reno Tourism 0.94% 5.15x
Colorado News 8.43% 4.12x
Phoenix News 5.57% 4.11x
National Parks 0.43% 3.76x
Arts & Crafts 0.09% 3.53x
Men's Dress Shirt Shopping 0.13% 3.33x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big O Tires audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female