Dstillery Audiences

BIG O TIRES

Audience Size: 256.3 Thousand Devices

Explore the Big O Tires Audience

Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 256.3 thousand unique devices whose actions qualify for the Big O Tires audience.

Dstillery Crafted Audiences

INTERESTS

The Big O Tires audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big O Tires audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 2.70% 5.00x
Sunglasses Shoppers 1.91% 4.07x
Denver Trip Planners 5.74% 4.01x
Aspen Trip Planners 4.28% 3.70x
South West State Fair Visitors 9.89% 3.38x
Telluride Trip Planners 4.15% 3.35x
T-Mobile Customers 0.24% 3.33x
Quarantine Planners 1.78% 3.27x
Ski and Snowboard Trip Planners 5.54% 3.12x
Colorado County and Local Fair Visitors 6.33% 3.09x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big O Tires audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big O Tires audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.19% 4.87x
Lorna Jane 0.77% 4.58x
Patagonia 0.75% 3.89x
Calvin Klein 0.25% 3.87x
Eddie Bauer 4.46% 3.75x
Levi Strauss 0.04% 3.36x
Abercrombie & Fitch 0.62% 3.28x
REI 1.80% 3.28x
Forever 21 6.02% 3.20x
The North Face 1.59% 3.16x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big O Tires audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 3.43% 7.89x
Colorado Cluster 3.16% 5.86x
Public Policy Media 0.20% 5.18x
Phoenix News 5.14% 5.15x
Vancouver British Columbia Locals Cluster 0.46% 3.95x
Colorado Snow 0.26% 3.94x
Tahoe & Reno Tourism 0.40% 3.92x
Colorado News 6.26% 3.55x
New Mexico News 1.78% 3.46x
DIY Decoration & Furniture 0.26% 3.28x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big O Tires audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male