Explore the Big O Tires Audience
Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 451.2 thousand unique devices whose actions qualify for the Big O Tires audience.
INTERESTS
The Big O Tires audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big O Tires audience is Denver Trip Planners.
| Interest | Composition | Index |
| Denver Trip Planners | 6.86% | 2.92x |
| Denver Broncos Fans | 5.05% | 2.71x |
| Rodeo Enthusiasts | 4.98% | 2.61x |
| Santa Cruz Trip Planners | 4.33% | 2.23x |
| Phoenix Trip Planners | 4.40% | 2.19x |
| Arizona Wildcats Fans | 3.95% | 2.18x |
| Aspen Trip Planners | 4.20% | 2.07x |
| Kansas City Chiefs Fans | 3.69% | 1.95x |
| Oakland Raiders Fans | 3.62% | 1.91x |
| Animal Humane Society Helpers | 3.88% | 1.86x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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APPAREL RETAILERS
The Big O Tires audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big O Tires audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.75% | 8.00x |
| Eddie Bauer | 2.60% | 7.45x |
| Joe's Jeans | 0.62% | 7.06x |
| Buckle | 4.24% | 6.01x |
| Zumiez | 5.84% | 5.90x |
| The North Face | 2.35% | 5.83x |
| Carhartt | 9.55% | 5.76x |
| Gymboree | 3.40% | 5.74x |
| Tommy Bahama | 2.42% | 5.43x |
| Calvin Klein | 0.71% | 5.42x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big O Tires audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.01% | 24.42x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 12.05x |
| Home Décor, Furniture, & Decorating | 0.02% | 10.76x |
| Sports - Skiing, Snowboarding | 0.02% | 10.57x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 9.44x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 8.87x |
| Toronto Tourism | 0.06% | 8.71x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 7.41x |
| Environmental Conservation | 0.02% | 6.62x |
| Decoration & Fabric | 0.01% | 6.61x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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DEMOGRAPHICS
The Big O Tires audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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