Explore the Big O Tires Audience
Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 172.5 thousand unique devices whose actions qualify for the Big O Tires audience.
INTERESTS
The Big O Tires audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big O Tires audience is Denver Trip Planners.
| Interest | Composition | Index |
| Denver Trip Planners | 3.37% | 2.80x |
| Rodeo Enthusiasts | 3.07% | 2.71x |
| Santa Cruz Trip Planners | 3.25% | 2.62x |
| Montana and Idaho Trip Planners | 2.91% | 2.53x |
| Tahoe Skiers and Snowboarders | 3.07% | 2.42x |
| Arizona Wildcats Fans | 2.23% | 2.31x |
| Denver Broncos Fans | 1.87% | 2.19x |
| Aspen Trip Planners | 2.10% | 2.17x |
| Phoenix Trip Planners | 2.30% | 2.10x |
| Utah Jazz Fans | 2.18% | 2.10x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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APPAREL RETAILERS
The Big O Tires audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big O Tires audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.31% | 9.97x |
| Eddie Bauer | 0.93% | 9.30x |
| Lorna Jane | 0.40% | 9.11x |
| Zumiez | 1.93% | 7.76x |
| Levi Strauss | 0.56% | 7.32x |
| Columbia | 0.57% | 7.29x |
| Saint Laurent Paris | 0.45% | 7.06x |
| Calvin Klein | 0.54% | 7.04x |
| Gymboree | 2.33% | 6.95x |
| REI | 2.06% | 6.80x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big O Tires audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 2.71% | 7.05x |
| Colorado Cluster | 1.49% | 5.67x |
| Colorado News | 4.84% | 4.14x |
| Idaho Cluster | 0.74% | 4.14x |
| Phoenix News | 3.20% | 3.52x |
| Kentucky News | 2.44% | 3.21x |
| Colorado Snow | 0.76% | 3.21x |
| San Francisco Bay Area Cluster | 2.58% | 3.02x |
| Missouri Travel & Outdoors Cluster | 0.97% | 2.93x |
| Tahoe & Reno Tourism | 0.51% | 2.77x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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DEMOGRAPHICS
The Big O Tires audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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