Explore the Big O Tires Audience
Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 322.5 thousand unique devices whose actions qualify for the Big O Tires audience.
INTERESTS
The Big O Tires audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big O Tires audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 11.83% | 4.98x |
| Denver Trip Planners | 7.37% | 3.97x |
| Colorado County and Local Fair Visitors | 7.95% | 3.78x |
| T-Mobile Customers | 0.24% | 3.33x |
| Arizona Trip Planners | 6.89% | 3.29x |
| Phoenix Trip Planners | 5.63% | 3.27x |
| Aspen Trip Planners | 5.24% | 3.14x |
| Rodeo Enthusiasts | 6.50% | 3.10x |
| Telluride Trip Planners | 5.04% | 2.90x |
| Montana and Idaho Trip Planners | 5.24% | 2.84x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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APPAREL RETAILERS
The Big O Tires audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big O Tires audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.07% | 13.60x |
| Joe's Jeans | 0.30% | 10.13x |
| Lorna Jane | 0.66% | 9.56x |
| Maurices | 0.37% | 8.82x |
| Eddie Bauer | 3.43% | 7.51x |
| REI | 1.86% | 7.37x |
| Patagonia | 1.13% | 7.24x |
| The North Face | 1.93% | 6.10x |
| Buckle | 6.45% | 5.91x |
| Abercrombie & Fitch | 0.54% | 5.85x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big O Tires audience is Colorado Snow.
| Content Affinity | Composition | Index |
| Colorado Snow | 0.97% | 9.05x |
| Tahoe & Reno Tourism | 1.55% | 7.77x |
| Utah Cluster | 4.17% | 6.99x |
| Colorado Cluster | 4.66% | 6.00x |
| Colorado News | 10.67% | 4.44x |
| Phoenix News | 7.86% | 4.35x |
| Idaho Cluster | 1.75% | 4.30x |
| Bathrooms & Plumbing | 0.29% | 3.99x |
| Recreational Motor Sport Enthusiasts | 0.48% | 3.86x |
| Networking Marketing | 0.19% | 3.75x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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DEMOGRAPHICS
The Big O Tires audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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