Dstillery Audiences

BIG O TIRES

Audience Size: 58.5 Thousand Devices

Explore the Big O Tires Audience

Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 58.5 thousand unique devices whose actions qualify for the Big O Tires audience.

Dstillery Crafted Audiences

INTERESTS

The Big O Tires audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big O Tires audience is Colorado County and Local Fair Visitors.

Interest Composition Index
Colorado County and Local Fair Visitors 11.33% 5.07x
Denver Trip Planners 8.33% 4.78x
Aspen Trip Planners 7.67% 4.36x
South West State Fair Visitors 11.33% 4.36x
Telluride Trip Planners 7.33% 4.07x
Food Bank Researchers 2.67% 3.75x
Denver Nuggets Fans 6.67% 3.40x
T-Mobile Customers 0.24% 3.33x
Quarantine Planners 2.33% 3.25x
Off the Grid Living Enthusiasts 5.67% 3.13x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big O Tires audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big O Tires audience is Patagonia.

Location Composition Index
Patagonia 0.44% 7.91x
Calvin Klein 0.13% 6.84x
Eddie Bauer 2.34% 6.42x
REI 1.00% 6.31x
The North Face 0.84% 6.25x
Columbia 0.48% 5.50x
Maurices 7.70% 5.47x
Abercrombie & Fitch 0.23% 5.26x
Lorna Jane 0.12% 4.91x
Forever 21 2.35% 4.88x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big O Tires audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 5.00% 8.84x
Utah Cluster 3.33% 7.73x
Colorado News 11.33% 5.40x
People Search 1.33% 5.05x
Sports - Climbing, Non-traditional 1.33% 5.04x
Data Analysis & Scripting 1.00% 4.97x
Smart Travel 0.44% 3.78x
Anime 0.67% 3.77x
Phoenix News 5.00% 3.64x
Mexico Cluster 1.01% 3.56x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big O Tires audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male