Dstillery Audiences

BIG O TIRES

Audience Size: 492.7 Thousand Devices

Explore the Big O Tires Audience

Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 492.7 thousand unique devices whose actions qualify for the Big O Tires audience.

Dstillery Crafted Audiences

INTERESTS

The Big O Tires audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big O Tires audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 10.33% 4.00x
Denver Trip Planners 6.17% 2.83x
Colorado County and Local Fair Visitors 5.69% 2.56x
Aspen Trip Planners 4.61% 2.45x
Arizona Wildcats Fans 4.76% 2.44x
Telluride Trip Planners 4.76% 2.43x
Tahoe Skiers and Snowboarders 5.28% 2.42x
Phoenix Trip Planners 4.70% 2.42x
Santa Cruz Trip Planners 5.47% 2.40x
Rodeo Enthusiasts 5.31% 2.38x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big O Tires audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big O Tires audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.44% 9.22x
Lorna Jane 0.80% 8.20x
REI 2.03% 6.63x
Eddie Bauer 3.46% 6.41x
Patagonia 1.29% 5.88x
The North Face 2.22% 5.72x
Levi Strauss 1.51% 5.58x
Buckle 6.44% 5.58x
Zumiez 7.52% 5.02x
Carhartt 10.48% 4.99x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big O Tires audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 3.04% 6.04x
Tahoe & Reno Tourism 1.25% 5.53x
Holistic Medicine 0.13% 4.96x
Utah Cluster 2.33% 4.35x
Colorado Snow 0.67% 4.06x
Phoenix News 5.56% 3.93x
Colorado News 8.12% 3.89x
Liberal Views on LGBTQ Rights and Pro-Choice 0.10% 3.69x
France Online Music & Quiz Content Cluster 0.06% 3.56x
Electronic Document Assembly 0.06% 3.23x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big O Tires audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male