Dstillery Audiences

BIG O TIRES

Audience Size: 517.2 Thousand Devices

Explore the Big O Tires Audience

Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 517.2 thousand unique devices whose actions qualify for the Big O Tires audience.

Dstillery Crafted Audiences

INTERESTS

The Big O Tires audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big O Tires audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 10.03% 3.78x
Denver Trip Planners 6.44% 2.42x
Colorado County and Local Fair Visitors 5.85% 2.33x
Rodeo Enthusiasts 5.46% 2.27x
Denver Broncos Fans 4.23% 1.94x
North Midwest State Fair Visitors 4.55% 1.90x
Aspen Trip Planners 4.23% 1.88x
Tahoe Skiers and Snowboarders 4.55% 1.87x
Arizona Wildcats Fans 3.92% 1.86x
Telluride Trip Planners 4.42% 1.83x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big O Tires audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big O Tires audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.68% 8.07x
Joe's Jeans 0.41% 7.20x
Eddie Bauer 3.05% 6.49x
REI 1.88% 6.09x
The North Face 2.09% 5.85x
Buckle 6.08% 5.43x
Levi Strauss 1.71% 5.38x
Patagonia 1.29% 5.26x
Carhartt 0.51% 5.12x
Zumiez 6.65% 5.06x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big O Tires audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 2.82% 5.97x
Utah Cluster 2.62% 5.29x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.07% 4.71x
Tahoe & Reno Tourism 0.87% 3.95x
Colorado News 8.02% 3.86x
Memes & Comedy 0.11% 3.82x
Phoenix News 5.01% 3.73x
Colorado Snow 0.87% 3.55x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.04% 3.42x
Sports Apparel 0.11% 3.41x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big O Tires audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female