Dstillery Audiences

BIG O TIRES

Audience Size: 341.6 Thousand Devices

Explore the Big O Tires Audience

Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 341.6 thousand unique devices whose actions qualify for the Big O Tires audience.

Dstillery Crafted Audiences

INTERESTS

The Big O Tires audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big O Tires audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 3.19% 5.00x
Sunglasses Shoppers 1.91% 4.07x
Denver Trip Planners 5.97% 3.77x
South West State Fair Visitors 10.23% 3.65x
T-Mobile Customers 0.24% 3.33x
Colorado County and Local Fair Visitors 6.83% 3.29x
Telluride Trip Planners 4.54% 2.90x
Aspen Trip Planners 3.89% 2.80x
Quarantine Planners 1.76% 2.78x
Colorado Skiers and Snowboarders 4.83% 2.57x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big O Tires audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big O Tires audience is Patagonia.

Location Composition Index
Patagonia 0.74% 4.82x
Lorna Jane 0.52% 4.09x
Joe's Jeans 0.13% 3.96x
Eddie Bauer 3.31% 3.67x
The North Face 1.26% 3.63x
REI 1.41% 3.47x
Calvin Klein 0.18% 3.42x
Supreme 0.02% 3.25x
Maurices 10.52% 3.10x
Forever 21 4.12% 3.04x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big O Tires audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 0.78% 6.48x
Colorado Snow 0.37% 6.07x
Colorado Cluster 3.40% 6.07x
Utah Cluster 3.23% 6.03x
Bowling 0.12% 5.45x
Colorado News 7.36% 3.97x
Phoenix News 4.38% 3.71x
Yoga & Meditation 0.18% 3.51x
Minnesota Community Business Cluster 0.12% 3.28x
Idaho Cluster 1.10% 3.11x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big O Tires audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female