Explore the Big O Tires Audience
Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 476.2 thousand unique devices whose actions qualify for the Big O Tires audience.
INTERESTS
The Big O Tires audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big O Tires audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 11.28% | 4.26x |
| Denver Trip Planners | 7.01% | 2.90x |
| Colorado County and Local Fair Visitors | 6.14% | 2.80x |
| Rodeo Enthusiasts | 5.78% | 2.63x |
| Telluride Trip Planners | 5.30% | 2.45x |
| Tahoe Skiers and Snowboarders | 5.56% | 2.43x |
| Colorado Skiers and Snowboarders | 5.43% | 2.40x |
| Arizona Trip Planners | 5.69% | 2.38x |
| Aspen Trip Planners | 4.50% | 2.32x |
| Montana and Idaho Trip Planners | 4.82% | 2.31x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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APPAREL RETAILERS
The Big O Tires audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big O Tires audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.45% | 9.36x |
| Lorna Jane | 0.93% | 8.67x |
| REI | 2.19% | 7.07x |
| Eddie Bauer | 3.74% | 6.61x |
| Patagonia | 1.37% | 6.34x |
| The North Face | 2.37% | 5.98x |
| Levi Strauss | 1.18% | 5.80x |
| Buckle | 7.04% | 5.66x |
| Columbia | 1.38% | 5.25x |
| Zumiez | 8.42% | 5.17x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big O Tires audience is Colorado Snow.
| Content Affinity | Composition | Index |
| Colorado Snow | 0.90% | 6.05x |
| Colorado Cluster | 2.73% | 5.97x |
| Tahoe & Reno Tourism | 1.09% | 5.09x |
| Utah Cluster | 2.60% | 5.00x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.10% | 4.47x |
| Colorado News | 8.03% | 4.05x |
| Mid-Atlantic Beaches | 0.06% | 3.94x |
| Phoenix News | 5.21% | 3.90x |
| Los Angeles Cluster | 0.06% | 3.40x |
| Electronic Document Assembly | 0.06% | 3.23x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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DEMOGRAPHICS
The Big O Tires audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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