Dstillery Audiences

BIG O TIRES

Audience Size: 57.4 Thousand Devices

Explore the Big O Tires Audience

Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 57.4 thousand unique devices whose actions qualify for the Big O Tires audience.

Dstillery Crafted Audiences

INTERESTS

The Big O Tires audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big O Tires audience is Aspen Trip Planners.

Interest Composition Index
Aspen Trip Planners 2.51% 4.44x
Sunglasses Shoppers 1.91% 4.07x
T-Mobile Customers 0.24% 3.33x
Colorado County and Local Fair Visitors 4.90% 3.15x
Wellness Enthusiasts 0.37% 3.05x
Ski and Snowboard Trip Planners 3.59% 3.03x
Denver Trip Planners 3.95% 3.02x
South West State Fair Visitors 7.66% 2.96x
Telluride Trip Planners 2.39% 2.90x
Phoenix Trip Planners 4.31% 2.76x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big O Tires audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big O Tires audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.07% 11.81x
Calvin Klein 0.27% 9.22x
REI 0.70% 8.12x
Lorna Jane 0.22% 7.32x
Eddie Bauer 0.62% 7.20x
Mens Wearhouse 2.53% 6.43x
Abercrombie & Fitch 0.49% 6.01x
Maurices 3.71% 5.97x
Carhartt 0.28% 5.58x
Charlotte Russe 0.56% 5.53x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big O Tires audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 1.67% 5.56x
Public Policy Media 0.20% 5.18x
Phoenix News 4.07% 4.45x
Colorado News 5.02% 4.37x
Tahoe & Reno Tourism 0.36% 4.26x
Wine, Liquor & Mixology 0.57% 3.86x
Online Ticket Buyers 0.21% 3.84x
Electronic Accessories 0.24% 3.79x
Calendar & Holidays 0.17% 3.72x
Colorado Cluster 1.44% 3.68x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big O Tires audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male