Explore the Big O Tires Audience
Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 341.6 thousand unique devices whose actions qualify for the Big O Tires audience.
INTERESTS
The Big O Tires audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big O Tires audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 3.19% | 5.00x |
| Sunglasses Shoppers | 1.91% | 4.07x |
| Denver Trip Planners | 5.97% | 3.77x |
| South West State Fair Visitors | 10.23% | 3.65x |
| T-Mobile Customers | 0.24% | 3.33x |
| Colorado County and Local Fair Visitors | 6.83% | 3.29x |
| Telluride Trip Planners | 4.54% | 2.90x |
| Aspen Trip Planners | 3.89% | 2.80x |
| Quarantine Planners | 1.76% | 2.78x |
| Colorado Skiers and Snowboarders | 4.83% | 2.57x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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APPAREL RETAILERS
The Big O Tires audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big O Tires audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.74% | 4.82x |
| Lorna Jane | 0.52% | 4.09x |
| Joe's Jeans | 0.13% | 3.96x |
| Eddie Bauer | 3.31% | 3.67x |
| The North Face | 1.26% | 3.63x |
| REI | 1.41% | 3.47x |
| Calvin Klein | 0.18% | 3.42x |
| Supreme | 0.02% | 3.25x |
| Maurices | 10.52% | 3.10x |
| Forever 21 | 4.12% | 3.04x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big O Tires audience is Tahoe & Reno Tourism.
| Content Affinity | Composition | Index |
| Tahoe & Reno Tourism | 0.78% | 6.48x |
| Colorado Snow | 0.37% | 6.07x |
| Colorado Cluster | 3.40% | 6.07x |
| Utah Cluster | 3.23% | 6.03x |
| Bowling | 0.12% | 5.45x |
| Colorado News | 7.36% | 3.97x |
| Phoenix News | 4.38% | 3.71x |
| Yoga & Meditation | 0.18% | 3.51x |
| Minnesota Community Business Cluster | 0.12% | 3.28x |
| Idaho Cluster | 1.10% | 3.11x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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DEMOGRAPHICS
The Big O Tires audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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