Dstillery Audiences

BIG O TIRES

Audience Size: 145 Thousand Devices

Explore the Big O Tires Audience

Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 145 thousand unique devices whose actions qualify for the Big O Tires audience.

Dstillery Crafted Audiences

INTERESTS

The Big O Tires audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big O Tires audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 10.62% 4.62x
South West State Fair Visitors 13.02% 4.61x
Aspen Trip Planners 7.50% 4.23x
Telluride Trip Planners 8.54% 4.05x
Quarantine Planners 3.85% 4.00x
Food Bank Researchers 3.33% 3.84x
Colorado County and Local Fair Visitors 10.21% 3.74x
T-Mobile Customers 0.24% 3.33x
Denver Nuggets Fans 6.25% 3.30x
Denver Broncos Fans 7.81% 3.18x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big O Tires audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big O Tires audience is Patagonia.

Location Composition Index
Patagonia 0.59% 9.92x
Joe's Jeans 0.05% 8.74x
The North Face 0.84% 8.02x
Lorna Jane 0.15% 7.38x
REI 1.22% 7.17x
Levi Strauss 0.04% 6.62x
Eddie Bauer 1.80% 6.39x
Abercrombie & Fitch 0.26% 5.81x
Maurices 7.19% 5.71x
Calvin Klein 0.09% 5.30x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big O Tires audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 3.44% 6.94x
Colorado Snow 0.42% 6.78x
Tahoe & Reno Tourism 1.15% 6.11x
Colorado Cluster 4.38% 5.50x
Nature & Wildlife 0.42% 4.73x
Colorado News 11.56% 4.50x
Mobile Industry Information 0.33% 4.02x
Phoenix News 6.56% 3.92x
Minnesota Community Business Cluster 0.73% 3.89x
Low Budget Shoppers 0.23% 3.68x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big O Tires audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female