Explore the Big O Tires Audience
Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 406.4 thousand unique devices whose actions qualify for the Big O Tires audience.
INTERESTS
The Big O Tires audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big O Tires audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 12.07% | 4.01x |
| Denver Trip Planners | 7.06% | 3.42x |
| Colorado County and Local Fair Visitors | 5.86% | 2.77x |
| Rodeo Enthusiasts | 5.78% | 2.63x |
| Telluride Trip Planners | 4.71% | 2.62x |
| North Midwest State Fair Visitors | 5.57% | 2.57x |
| Aspen Trip Planners | 4.45% | 2.52x |
| Montana and Idaho Trip Planners | 5.09% | 2.49x |
| Phoenix Trip Planners | 4.58% | 2.47x |
| Arizona Diamondbacks Fans | 4.41% | 2.21x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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APPAREL RETAILERS
The Big O Tires audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big O Tires audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.39% | 9.53x |
| Lorna Jane | 0.81% | 8.90x |
| Eddie Bauer | 3.68% | 6.93x |
| REI | 2.00% | 6.79x |
| Patagonia | 1.28% | 6.70x |
| Levi Strauss | 0.64% | 6.22x |
| The North Face | 2.19% | 5.81x |
| Buckle | 6.79% | 5.66x |
| Columbia | 1.24% | 5.46x |
| Zumiez | 7.95% | 5.17x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big O Tires audience is Colorado Cluster.
| Content Affinity | Composition | Index |
| Colorado Cluster | 3.38% | 6.43x |
| Colorado Snow | 0.73% | 5.75x |
| Beach & Intimate Wear | 0.13% | 5.62x |
| Utah Cluster | 2.95% | 5.48x |
| Tahoe & Reno Tourism | 0.94% | 5.15x |
| Colorado News | 8.43% | 4.12x |
| Phoenix News | 5.57% | 4.11x |
| National Parks | 0.43% | 3.76x |
| Arts & Crafts | 0.09% | 3.53x |
| Men's Dress Shirt Shopping | 0.13% | 3.33x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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DEMOGRAPHICS
The Big O Tires audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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