Explore the Big O Tires Audience
Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 108.9 thousand unique devices whose actions qualify for the Big O Tires audience.
INTERESTS
The Big O Tires audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big O Tires audience is Denver Trip Planners.
| Interest | Composition | Index |
| Denver Trip Planners | 8.39% | 4.10x |
| Telluride Trip Planners | 6.83% | 3.51x |
| South West State Fair Visitors | 9.96% | 3.45x |
| Colorado County and Local Fair Visitors | 8.39% | 3.44x |
| Food Bank Researchers | 2.70% | 3.38x |
| T-Mobile Customers | 0.24% | 3.33x |
| Denver Broncos Fans | 6.54% | 3.06x |
| Arizona Trip Planners | 7.11% | 2.90x |
| Quarantine Planners | 2.42% | 2.81x |
| Colorado Skiers and Snowboarders | 6.26% | 2.77x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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APPAREL RETAILERS
The Big O Tires audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big O Tires audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.09% | 12.52x |
| Patagonia | 0.68% | 10.47x |
| The North Face | 1.04% | 7.68x |
| Eddie Bauer | 2.65% | 7.22x |
| REI | 1.29% | 7.11x |
| Abercrombie & Fitch | 0.33% | 6.81x |
| Lorna Jane | 0.17% | 6.78x |
| Levi Strauss | 0.04% | 6.56x |
| Maurices | 8.77% | 6.12x |
| Columbia | 0.55% | 5.59x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big O Tires audience is Colorado Cluster.
| Content Affinity | Composition | Index |
| Colorado Cluster | 4.13% | 6.15x |
| Utah Cluster | 2.42% | 4.69x |
| Colorado News | 9.82% | 4.51x |
| Smart Travel | 0.44% | 3.78x |
| Public Policy Media | 0.43% | 3.73x |
| Pet Forums | 0.43% | 3.73x |
| Phoenix News | 5.12% | 3.51x |
| Yoga & Meditation | 0.18% | 3.51x |
| Tahoe & Reno Tourism | 0.57% | 3.45x |
| Child Development | 0.31% | 3.37x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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DEMOGRAPHICS
The Big O Tires audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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