Dstillery Audiences

BIG O TIRES

Audience Size: 451.2 Thousand Devices

Explore the Big O Tires Audience

Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 451.2 thousand unique devices whose actions qualify for the Big O Tires audience.

Dstillery Crafted Audiences

INTERESTS

The Big O Tires audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big O Tires audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 6.86% 2.92x
Denver Broncos Fans 5.05% 2.71x
Rodeo Enthusiasts 4.98% 2.61x
Santa Cruz Trip Planners 4.33% 2.23x
Phoenix Trip Planners 4.40% 2.19x
Arizona Wildcats Fans 3.95% 2.18x
Aspen Trip Planners 4.20% 2.07x
Kansas City Chiefs Fans 3.69% 1.95x
Oakland Raiders Fans 3.62% 1.91x
Animal Humane Society Helpers 3.88% 1.86x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big O Tires audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big O Tires audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.75% 8.00x
Eddie Bauer 2.60% 7.45x
Joe's Jeans 0.62% 7.06x
Buckle 4.24% 6.01x
Zumiez 5.84% 5.90x
The North Face 2.35% 5.83x
Carhartt 9.55% 5.76x
Gymboree 3.40% 5.74x
Tommy Bahama 2.42% 5.43x
Calvin Klein 0.71% 5.42x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big O Tires audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.01% 24.42x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 12.05x
Home Décor, Furniture, & Decorating 0.02% 10.76x
Sports - Skiing, Snowboarding 0.02% 10.57x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 9.44x
Canadian Construction & Renovation Research Cluster 0.02% 8.87x
Toronto Tourism 0.06% 8.71x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 7.41x
Environmental Conservation 0.02% 6.62x
Decoration & Fabric 0.01% 6.61x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big O Tires audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male