Explore the Big O Tires Audience
Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 145 thousand unique devices whose actions qualify for the Big O Tires audience.
INTERESTS
The Big O Tires audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big O Tires audience is Denver Trip Planners.
| Interest | Composition | Index |
| Denver Trip Planners | 10.62% | 4.62x |
| South West State Fair Visitors | 13.02% | 4.61x |
| Aspen Trip Planners | 7.50% | 4.23x |
| Telluride Trip Planners | 8.54% | 4.05x |
| Quarantine Planners | 3.85% | 4.00x |
| Food Bank Researchers | 3.33% | 3.84x |
| Colorado County and Local Fair Visitors | 10.21% | 3.74x |
| T-Mobile Customers | 0.24% | 3.33x |
| Denver Nuggets Fans | 6.25% | 3.30x |
| Denver Broncos Fans | 7.81% | 3.18x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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APPAREL RETAILERS
The Big O Tires audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big O Tires audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.59% | 9.92x |
| Joe's Jeans | 0.05% | 8.74x |
| The North Face | 0.84% | 8.02x |
| Lorna Jane | 0.15% | 7.38x |
| REI | 1.22% | 7.17x |
| Levi Strauss | 0.04% | 6.62x |
| Eddie Bauer | 1.80% | 6.39x |
| Abercrombie & Fitch | 0.26% | 5.81x |
| Maurices | 7.19% | 5.71x |
| Calvin Klein | 0.09% | 5.30x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big O Tires audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 3.44% | 6.94x |
| Colorado Snow | 0.42% | 6.78x |
| Tahoe & Reno Tourism | 1.15% | 6.11x |
| Colorado Cluster | 4.38% | 5.50x |
| Nature & Wildlife | 0.42% | 4.73x |
| Colorado News | 11.56% | 4.50x |
| Mobile Industry Information | 0.33% | 4.02x |
| Phoenix News | 6.56% | 3.92x |
| Minnesota Community Business Cluster | 0.73% | 3.89x |
| Low Budget Shoppers | 0.23% | 3.68x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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DEMOGRAPHICS
The Big O Tires audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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