Dstillery Audiences

BIG O TIRES

Audience Size: 368.1 Thousand Devices

Explore the Big O Tires Audience

Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 368.1 thousand unique devices whose actions qualify for the Big O Tires audience.

Dstillery Crafted Audiences

INTERESTS

The Big O Tires audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big O Tires audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 3.73% 2.60x
Rodeo Enthusiasts 3.30% 2.57x
Tahoe Skiers and Snowboarders 3.10% 2.30x
Montana and Idaho Trip Planners 2.83% 2.28x
Arizona Wildcats Fans 2.14% 2.27x
Santa Cruz Trip Planners 3.53% 2.26x
Arizona Trip Planners 2.81% 2.21x
California Skiers and Snowboarders 3.07% 2.13x
Phoenix Trip Planners 2.53% 2.12x
Denver Broncos Fans 1.93% 2.05x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big O Tires audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big O Tires audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.71% 8.76x
Eddie Bauer 1.53% 8.75x
Joe's Jeans 0.50% 8.70x
Columbia 0.99% 7.60x
Zumiez 3.13% 7.35x
Gymboree 3.00% 7.32x
REI 2.36% 6.83x
The North Face 2.16% 6.82x
Calvin Klein 0.73% 6.41x
Chicos 3.56% 6.40x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big O Tires audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 2.26% 5.80x
Colorado Cluster 1.30% 4.40x
Colorado Snow 1.00% 4.18x
Colorado News 5.01% 3.80x
Idaho Cluster 0.74% 3.78x
Phoenix News 3.48% 3.65x
Missouri Travel & Outdoors Cluster 1.11% 3.48x
Memes & Comedy 0.09% 3.35x
Kentucky News 2.66% 3.34x
Alternative Streaming Services 0.07% 2.92x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big O Tires audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male