Dstillery Audiences

BIG O TIRES

Audience Size: 154.2 Thousand Devices

Explore the Big O Tires Audience

Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 154.2 thousand unique devices whose actions qualify for the Big O Tires audience.

Dstillery Crafted Audiences

INTERESTS

The Big O Tires audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big O Tires audience is Competitive Wrestling Enthusiasts.

Interest Composition Index
Competitive Wrestling Enthusiasts 14.81% 7.62x
Medical Technology News Readers 11.11% 4.95x
Telluride Trip Planners 9.07% 4.81x
Aspen Trip Planners 8.88% 4.71x
Online Test Prep Users 18.52% 4.63x
Colorado Skiers and Snowboarders 8.13% 3.91x
Food Bank Researchers 2.90% 3.85x
Denver Nuggets Fans 7.85% 3.75x
Online Card Games Players 7.41% 3.64x
College Matching Resource Readers 14.81% 3.47x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big O Tires audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big O Tires audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 2.65% 10.29x
Kate Spade 3.03% 8.43x
Urban Outfitters 3.03% 6.43x
Joe's Jeans 0.06% 4.76x
Hugo Boss 1.52% 4.72x
Lane Bryant 3.03% 4.69x
American Apparel 1.52% 4.59x
Maurices 3.03% 4.55x
Calvin Klein 0.15% 4.55x
Carhartt 26.11% 4.19x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big O Tires audience is Colorado Cluster.

Content Affinity Composition Index
Colorado Cluster 7.29% 7.67x
Tahoe & Reno Tourism 1.68% 6.50x
Utah Cluster 3.83% 5.44x
Medical Supplies and Information 0.28% 5.21x
Data Centers 0.28% 5.04x
Shopping Catalogs 0.28% 4.55x
Colorado Snow 0.37% 4.37x
Dental Health 0.37% 4.19x
Backpacking 1.21% 3.93x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.47% 3.79x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big O Tires audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male