Explore the Big O Tires Audience
Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 154.2 thousand unique devices whose actions qualify for the Big O Tires audience.
INTERESTS
The Big O Tires audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big O Tires audience is Competitive Wrestling Enthusiasts.
| Interest | Composition | Index |
| Competitive Wrestling Enthusiasts | 14.81% | 7.62x |
| Medical Technology News Readers | 11.11% | 4.95x |
| Telluride Trip Planners | 9.07% | 4.81x |
| Aspen Trip Planners | 8.88% | 4.71x |
| Online Test Prep Users | 18.52% | 4.63x |
| Colorado Skiers and Snowboarders | 8.13% | 3.91x |
| Food Bank Researchers | 2.90% | 3.85x |
| Denver Nuggets Fans | 7.85% | 3.75x |
| Online Card Games Players | 7.41% | 3.64x |
| College Matching Resource Readers | 14.81% | 3.47x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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APPAREL RETAILERS
The Big O Tires audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big O Tires audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 2.65% | 10.29x |
| Kate Spade | 3.03% | 8.43x |
| Urban Outfitters | 3.03% | 6.43x |
| Joe's Jeans | 0.06% | 4.76x |
| Hugo Boss | 1.52% | 4.72x |
| Lane Bryant | 3.03% | 4.69x |
| American Apparel | 1.52% | 4.59x |
| Maurices | 3.03% | 4.55x |
| Calvin Klein | 0.15% | 4.55x |
| Carhartt | 26.11% | 4.19x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big O Tires audience is Colorado Cluster.
| Content Affinity | Composition | Index |
| Colorado Cluster | 7.29% | 7.67x |
| Tahoe & Reno Tourism | 1.68% | 6.50x |
| Utah Cluster | 3.83% | 5.44x |
| Medical Supplies and Information | 0.28% | 5.21x |
| Data Centers | 0.28% | 5.04x |
| Shopping Catalogs | 0.28% | 4.55x |
| Colorado Snow | 0.37% | 4.37x |
| Dental Health | 0.37% | 4.19x |
| Backpacking | 1.21% | 3.93x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.47% | 3.79x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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DEMOGRAPHICS
The Big O Tires audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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