Explore the Big O Tires Audience
Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 492.7 thousand unique devices whose actions qualify for the Big O Tires audience.
INTERESTS
The Big O Tires audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big O Tires audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 10.33% | 4.00x |
| Denver Trip Planners | 6.17% | 2.83x |
| Colorado County and Local Fair Visitors | 5.69% | 2.56x |
| Aspen Trip Planners | 4.61% | 2.45x |
| Arizona Wildcats Fans | 4.76% | 2.44x |
| Telluride Trip Planners | 4.76% | 2.43x |
| Tahoe Skiers and Snowboarders | 5.28% | 2.42x |
| Phoenix Trip Planners | 4.70% | 2.42x |
| Santa Cruz Trip Planners | 5.47% | 2.40x |
| Rodeo Enthusiasts | 5.31% | 2.38x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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APPAREL RETAILERS
The Big O Tires audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big O Tires audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.44% | 9.22x |
| Lorna Jane | 0.80% | 8.20x |
| REI | 2.03% | 6.63x |
| Eddie Bauer | 3.46% | 6.41x |
| Patagonia | 1.29% | 5.88x |
| The North Face | 2.22% | 5.72x |
| Levi Strauss | 1.51% | 5.58x |
| Buckle | 6.44% | 5.58x |
| Zumiez | 7.52% | 5.02x |
| Carhartt | 10.48% | 4.99x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big O Tires audience is Colorado Cluster.
| Content Affinity | Composition | Index |
| Colorado Cluster | 3.04% | 6.04x |
| Tahoe & Reno Tourism | 1.25% | 5.53x |
| Holistic Medicine | 0.13% | 4.96x |
| Utah Cluster | 2.33% | 4.35x |
| Colorado Snow | 0.67% | 4.06x |
| Phoenix News | 5.56% | 3.93x |
| Colorado News | 8.12% | 3.89x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.10% | 3.69x |
| France Online Music & Quiz Content Cluster | 0.06% | 3.56x |
| Electronic Document Assembly | 0.06% | 3.23x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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DEMOGRAPHICS
The Big O Tires audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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