Explore the Big O Tires Audience
Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 476.1 thousand unique devices whose actions qualify for the Big O Tires audience.
INTERESTS
The Big O Tires audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big O Tires audience is Denver Trip Planners.
| Interest | Composition | Index |
| Denver Trip Planners | 3.64% | 2.54x |
| Rodeo Enthusiasts | 2.88% | 2.33x |
| Montana and Idaho Trip Planners | 2.54% | 2.13x |
| Louisville Cardinals Fans | 1.92% | 2.03x |
| Phoenix Trip Planners | 2.56% | 1.99x |
| Wyoming Cowboys Fans | 2.03% | 1.95x |
| Aspen Trip Planners | 2.23% | 1.93x |
| Santa Cruz Trip Planners | 2.86% | 1.93x |
| Arizona Wildcats Fans | 1.87% | 1.86x |
| Denver Broncos Fans | 1.78% | 1.84x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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APPAREL RETAILERS
The Big O Tires audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big O Tires audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.77% | 9.23x |
| Eddie Bauer | 1.99% | 8.35x |
| Joe's Jeans | 0.59% | 7.95x |
| Gymboree | 2.96% | 6.93x |
| Zumiez | 4.71% | 6.91x |
| The North Face | 2.22% | 6.73x |
| REI | 2.11% | 6.50x |
| Columbia | 1.17% | 6.38x |
| Tommy Bahama | 2.20% | 6.19x |
| Forever 21 | 4.50% | 6.09x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big O Tires audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 2.43% | 6.38x |
| Missouri Travel & Outdoors Cluster | 1.47% | 4.44x |
| Colorado Cluster | 1.40% | 4.39x |
| Idaho Cluster | 0.74% | 3.43x |
| Colorado News | 5.51% | 3.40x |
| Colorado Snow | 0.83% | 3.36x |
| Kentucky News | 3.01% | 3.20x |
| Professional Audio Visual | 0.09% | 3.04x |
| Phoenix News | 3.14% | 3.01x |
| Roleplay & Fantasy Games | 0.09% | 2.82x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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DEMOGRAPHICS
The Big O Tires audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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