Explore the Big O Tires Audience
Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 517.2 thousand unique devices whose actions qualify for the Big O Tires audience.
INTERESTS
The Big O Tires audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big O Tires audience is South West State Fair Visitors.
| Interest | Composition | Index |
| South West State Fair Visitors | 10.03% | 3.78x |
| Denver Trip Planners | 6.44% | 2.42x |
| Colorado County and Local Fair Visitors | 5.85% | 2.33x |
| Rodeo Enthusiasts | 5.46% | 2.27x |
| Denver Broncos Fans | 4.23% | 1.94x |
| North Midwest State Fair Visitors | 4.55% | 1.90x |
| Aspen Trip Planners | 4.23% | 1.88x |
| Tahoe Skiers and Snowboarders | 4.55% | 1.87x |
| Arizona Wildcats Fans | 3.92% | 1.86x |
| Telluride Trip Planners | 4.42% | 1.83x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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APPAREL RETAILERS
The Big O Tires audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big O Tires audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.68% | 8.07x |
| Joe's Jeans | 0.41% | 7.20x |
| Eddie Bauer | 3.05% | 6.49x |
| REI | 1.88% | 6.09x |
| The North Face | 2.09% | 5.85x |
| Buckle | 6.08% | 5.43x |
| Levi Strauss | 1.71% | 5.38x |
| Patagonia | 1.29% | 5.26x |
| Carhartt | 0.51% | 5.12x |
| Zumiez | 6.65% | 5.06x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big O Tires audience is Colorado Cluster.
| Content Affinity | Composition | Index |
| Colorado Cluster | 2.82% | 5.97x |
| Utah Cluster | 2.62% | 5.29x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.07% | 4.71x |
| Tahoe & Reno Tourism | 0.87% | 3.95x |
| Colorado News | 8.02% | 3.86x |
| Memes & Comedy | 0.11% | 3.82x |
| Phoenix News | 5.01% | 3.73x |
| Colorado Snow | 0.87% | 3.55x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.04% | 3.42x |
| Sports Apparel | 0.11% | 3.41x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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DEMOGRAPHICS
The Big O Tires audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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