Explore the Big O Tires Audience
Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 57.4 thousand unique devices whose actions qualify for the Big O Tires audience.
INTERESTS
The Big O Tires audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big O Tires audience is Aspen Trip Planners.
| Interest | Composition | Index |
| Aspen Trip Planners | 2.51% | 4.44x |
| Sunglasses Shoppers | 1.91% | 4.07x |
| T-Mobile Customers | 0.24% | 3.33x |
| Colorado County and Local Fair Visitors | 4.90% | 3.15x |
| Wellness Enthusiasts | 0.37% | 3.05x |
| Ski and Snowboard Trip Planners | 3.59% | 3.03x |
| Denver Trip Planners | 3.95% | 3.02x |
| South West State Fair Visitors | 7.66% | 2.96x |
| Telluride Trip Planners | 2.39% | 2.90x |
| Phoenix Trip Planners | 4.31% | 2.76x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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APPAREL RETAILERS
The Big O Tires audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big O Tires audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.07% | 11.81x |
| Calvin Klein | 0.27% | 9.22x |
| REI | 0.70% | 8.12x |
| Lorna Jane | 0.22% | 7.32x |
| Eddie Bauer | 0.62% | 7.20x |
| Mens Wearhouse | 2.53% | 6.43x |
| Abercrombie & Fitch | 0.49% | 6.01x |
| Maurices | 3.71% | 5.97x |
| Carhartt | 0.28% | 5.58x |
| Charlotte Russe | 0.56% | 5.53x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big O Tires audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 1.67% | 5.56x |
| Public Policy Media | 0.20% | 5.18x |
| Phoenix News | 4.07% | 4.45x |
| Colorado News | 5.02% | 4.37x |
| Tahoe & Reno Tourism | 0.36% | 4.26x |
| Wine, Liquor & Mixology | 0.57% | 3.86x |
| Online Ticket Buyers | 0.21% | 3.84x |
| Electronic Accessories | 0.24% | 3.79x |
| Calendar & Holidays | 0.17% | 3.72x |
| Colorado Cluster | 1.44% | 3.68x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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DEMOGRAPHICS
The Big O Tires audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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