Explore the Big O Tires Audience
Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 58.5 thousand unique devices whose actions qualify for the Big O Tires audience.
INTERESTS
The Big O Tires audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big O Tires audience is Colorado County and Local Fair Visitors.
| Interest | Composition | Index |
| Colorado County and Local Fair Visitors | 11.33% | 5.07x |
| Denver Trip Planners | 8.33% | 4.78x |
| Aspen Trip Planners | 7.67% | 4.36x |
| South West State Fair Visitors | 11.33% | 4.36x |
| Telluride Trip Planners | 7.33% | 4.07x |
| Food Bank Researchers | 2.67% | 3.75x |
| Denver Nuggets Fans | 6.67% | 3.40x |
| T-Mobile Customers | 0.24% | 3.33x |
| Quarantine Planners | 2.33% | 3.25x |
| Off the Grid Living Enthusiasts | 5.67% | 3.13x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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APPAREL RETAILERS
The Big O Tires audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big O Tires audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.44% | 7.91x |
| Calvin Klein | 0.13% | 6.84x |
| Eddie Bauer | 2.34% | 6.42x |
| REI | 1.00% | 6.31x |
| The North Face | 0.84% | 6.25x |
| Columbia | 0.48% | 5.50x |
| Maurices | 7.70% | 5.47x |
| Abercrombie & Fitch | 0.23% | 5.26x |
| Lorna Jane | 0.12% | 4.91x |
| Forever 21 | 2.35% | 4.88x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big O Tires audience is Colorado Cluster.
| Content Affinity | Composition | Index |
| Colorado Cluster | 5.00% | 8.84x |
| Utah Cluster | 3.33% | 7.73x |
| Colorado News | 11.33% | 5.40x |
| People Search | 1.33% | 5.05x |
| Sports - Climbing, Non-traditional | 1.33% | 5.04x |
| Data Analysis & Scripting | 1.00% | 4.97x |
| Smart Travel | 0.44% | 3.78x |
| Anime | 0.67% | 3.77x |
| Phoenix News | 5.00% | 3.64x |
| Mexico Cluster | 1.01% | 3.56x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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DEMOGRAPHICS
The Big O Tires audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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