Explore the Big O Tires Audience
Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 368.1 thousand unique devices whose actions qualify for the Big O Tires audience.
INTERESTS
The Big O Tires audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big O Tires audience is Denver Trip Planners.
| Interest | Composition | Index |
| Denver Trip Planners | 3.73% | 2.60x |
| Rodeo Enthusiasts | 3.30% | 2.57x |
| Tahoe Skiers and Snowboarders | 3.10% | 2.30x |
| Montana and Idaho Trip Planners | 2.83% | 2.28x |
| Arizona Wildcats Fans | 2.14% | 2.27x |
| Santa Cruz Trip Planners | 3.53% | 2.26x |
| Arizona Trip Planners | 2.81% | 2.21x |
| California Skiers and Snowboarders | 3.07% | 2.13x |
| Phoenix Trip Planners | 2.53% | 2.12x |
| Denver Broncos Fans | 1.93% | 2.05x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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APPAREL RETAILERS
The Big O Tires audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big O Tires audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.71% | 8.76x |
| Eddie Bauer | 1.53% | 8.75x |
| Joe's Jeans | 0.50% | 8.70x |
| Columbia | 0.99% | 7.60x |
| Zumiez | 3.13% | 7.35x |
| Gymboree | 3.00% | 7.32x |
| REI | 2.36% | 6.83x |
| The North Face | 2.16% | 6.82x |
| Calvin Klein | 0.73% | 6.41x |
| Chicos | 3.56% | 6.40x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big O Tires audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 2.26% | 5.80x |
| Colorado Cluster | 1.30% | 4.40x |
| Colorado Snow | 1.00% | 4.18x |
| Colorado News | 5.01% | 3.80x |
| Idaho Cluster | 0.74% | 3.78x |
| Phoenix News | 3.48% | 3.65x |
| Missouri Travel & Outdoors Cluster | 1.11% | 3.48x |
| Memes & Comedy | 0.09% | 3.35x |
| Kentucky News | 2.66% | 3.34x |
| Alternative Streaming Services | 0.07% | 2.92x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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DEMOGRAPHICS
The Big O Tires audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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