Explore the Big O Tires Audience
Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 256.3 thousand unique devices whose actions qualify for the Big O Tires audience.
INTERESTS
The Big O Tires audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big O Tires audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 2.70% | 5.00x |
| Sunglasses Shoppers | 1.91% | 4.07x |
| Denver Trip Planners | 5.74% | 4.01x |
| Aspen Trip Planners | 4.28% | 3.70x |
| South West State Fair Visitors | 9.89% | 3.38x |
| Telluride Trip Planners | 4.15% | 3.35x |
| T-Mobile Customers | 0.24% | 3.33x |
| Quarantine Planners | 1.78% | 3.27x |
| Ski and Snowboard Trip Planners | 5.54% | 3.12x |
| Colorado County and Local Fair Visitors | 6.33% | 3.09x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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APPAREL RETAILERS
The Big O Tires audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big O Tires audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.19% | 4.87x |
| Lorna Jane | 0.77% | 4.58x |
| Patagonia | 0.75% | 3.89x |
| Calvin Klein | 0.25% | 3.87x |
| Eddie Bauer | 4.46% | 3.75x |
| Levi Strauss | 0.04% | 3.36x |
| Abercrombie & Fitch | 0.62% | 3.28x |
| REI | 1.80% | 3.28x |
| Forever 21 | 6.02% | 3.20x |
| The North Face | 1.59% | 3.16x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big O Tires audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 3.43% | 7.89x |
| Colorado Cluster | 3.16% | 5.86x |
| Public Policy Media | 0.20% | 5.18x |
| Phoenix News | 5.14% | 5.15x |
| Vancouver British Columbia Locals Cluster | 0.46% | 3.95x |
| Colorado Snow | 0.26% | 3.94x |
| Tahoe & Reno Tourism | 0.40% | 3.92x |
| Colorado News | 6.26% | 3.55x |
| New Mexico News | 1.78% | 3.46x |
| DIY Decoration & Furniture | 0.26% | 3.28x |
Composition Percentage:
The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
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DEMOGRAPHICS
The Big O Tires audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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