Dstillery Audiences

BIG O TIRES

Audience Size: 519.4 Thousand Devices

Explore the Big O Tires Audience

Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 519.4 thousand unique devices whose actions qualify for the Big O Tires audience.

Dstillery Crafted Audiences

INTERESTS

The Big O Tires audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big O Tires audience is Rodeo Enthusiasts.

Interest Composition Index
Rodeo Enthusiasts 4.74% 2.77x
Denver Trip Planners 6.24% 2.70x
Montana and Idaho Trip Planners 3.50% 2.04x
Phoenix Trip Planners 3.87% 2.04x
Denver Broncos Fans 3.17% 2.03x
Tahoe Skiers and Snowboarders 3.30% 1.96x
Aspen Trip Planners 3.36% 1.95x
Santa Cruz Trip Planners 3.28% 1.92x
Arizona Wildcats Fans 2.81% 1.91x
Rapid City Trip Planners 3.19% 1.84x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big O Tires audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big O Tires audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.58% 7.65x
Eddie Bauer 2.62% 7.04x
Joe's Jeans 0.45% 6.90x
The North Face 2.03% 6.10x
Buckle 4.85% 5.83x
REI 1.71% 5.68x
Carhartt 3.64% 5.63x
Zumiez 5.86% 5.38x
Levi Strauss 1.45% 5.19x
Express Outlets 0.83% 5.10x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big O Tires audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.01% 24.42x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 12.05x
Home Décor, Furniture, & Decorating 0.02% 10.76x
Sports - Skiing, Snowboarding 0.02% 10.57x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 9.44x
Decoration & Fabric 0.02% 8.88x
Canadian Construction & Renovation Research Cluster 0.02% 8.87x
Toronto Tourism 0.06% 8.71x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 8.40x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 8.19x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big O Tires audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male