Dstillery Audiences

BIG O TIRES

Audience Size: 82.3 Thousand Devices

Explore the Big O Tires Audience

Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 82.3 thousand unique devices whose actions qualify for the Big O Tires audience.

Dstillery Crafted Audiences

INTERESTS

The Big O Tires audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big O Tires audience is Aspen Trip Planners.

Interest Composition Index
Aspen Trip Planners 4.85% 4.92x
Sunglasses Shoppers 1.91% 4.07x
Denver Trip Planners 4.75% 4.03x
Food Bank Researchers 2.48% 3.75x
Wireless Headphone Researchers 0.21% 3.40x
Ski and Snowboard Trip Planners 5.26% 3.36x
T-Mobile Customers 0.24% 3.33x
South West State Fair Visitors 9.08% 3.11x
Arizona Trip Planners 4.23% 2.96x
Phoenix Trip Planners 4.13% 2.95x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big O Tires audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big O Tires audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.24% 7.43x
REI 0.72% 7.42x
Eddie Bauer 1.14% 5.91x
Maurices 4.31% 5.05x
Forever 21 1.42% 4.86x
Madewell 0.63% 4.71x
Buckle 2.50% 4.66x
Mens Wearhouse 2.65% 4.59x
Carhartt 14.48% 4.56x
The North Face 0.36% 4.32x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big O Tires audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 1.14% 11.01x
Colorado Cluster 3.41% 6.37x
Utah Cluster 2.27% 6.22x
Public Policy Media 0.20% 5.18x
Colorado Snow 0.31% 4.43x
Central California Cluster 0.31% 4.32x
Las Vegas Hotels 2.99% 4.04x
Charity Walks 0.24% 3.99x
Online Ticket Buyers 0.21% 3.84x
Routers, Switches & Networking 0.52% 3.82x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big O Tires audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female