Dstillery Audiences

BIG O TIRES

Audience Size: 476.1 Thousand Devices

Explore the Big O Tires Audience

Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 476.1 thousand unique devices whose actions qualify for the Big O Tires audience.

Dstillery Crafted Audiences

INTERESTS

The Big O Tires audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big O Tires audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 3.64% 2.54x
Rodeo Enthusiasts 2.88% 2.33x
Montana and Idaho Trip Planners 2.54% 2.13x
Louisville Cardinals Fans 1.92% 2.03x
Phoenix Trip Planners 2.56% 1.99x
Wyoming Cowboys Fans 2.03% 1.95x
Aspen Trip Planners 2.23% 1.93x
Santa Cruz Trip Planners 2.86% 1.93x
Arizona Wildcats Fans 1.87% 1.86x
Denver Broncos Fans 1.78% 1.84x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big O Tires audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big O Tires audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.77% 9.23x
Eddie Bauer 1.99% 8.35x
Joe's Jeans 0.59% 7.95x
Gymboree 2.96% 6.93x
Zumiez 4.71% 6.91x
The North Face 2.22% 6.73x
REI 2.11% 6.50x
Columbia 1.17% 6.38x
Tommy Bahama 2.20% 6.19x
Forever 21 4.50% 6.09x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big O Tires audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 2.43% 6.38x
Missouri Travel & Outdoors Cluster 1.47% 4.44x
Colorado Cluster 1.40% 4.39x
Idaho Cluster 0.74% 3.43x
Colorado News 5.51% 3.40x
Colorado Snow 0.83% 3.36x
Kentucky News 3.01% 3.20x
Professional Audio Visual 0.09% 3.04x
Phoenix News 3.14% 3.01x
Roleplay & Fantasy Games 0.09% 2.82x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big O Tires audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male