Dstillery Audiences

BIG O TIRES

Audience Size: 172.5 Thousand Devices

Explore the Big O Tires Audience

Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 172.5 thousand unique devices whose actions qualify for the Big O Tires audience.

Dstillery Crafted Audiences

INTERESTS

The Big O Tires audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big O Tires audience is Denver Trip Planners.

Interest Composition Index
Denver Trip Planners 3.37% 2.80x
Rodeo Enthusiasts 3.07% 2.71x
Santa Cruz Trip Planners 3.25% 2.62x
Montana and Idaho Trip Planners 2.91% 2.53x
Tahoe Skiers and Snowboarders 3.07% 2.42x
Arizona Wildcats Fans 2.23% 2.31x
Denver Broncos Fans 1.87% 2.19x
Aspen Trip Planners 2.10% 2.17x
Phoenix Trip Planners 2.30% 2.10x
Utah Jazz Fans 2.18% 2.10x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big O Tires audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big O Tires audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.31% 9.97x
Eddie Bauer 0.93% 9.30x
Lorna Jane 0.40% 9.11x
Zumiez 1.93% 7.76x
Levi Strauss 0.56% 7.32x
Columbia 0.57% 7.29x
Saint Laurent Paris 0.45% 7.06x
Calvin Klein 0.54% 7.04x
Gymboree 2.33% 6.95x
REI 2.06% 6.80x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big O Tires audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 2.71% 7.05x
Colorado Cluster 1.49% 5.67x
Colorado News 4.84% 4.14x
Idaho Cluster 0.74% 4.14x
Phoenix News 3.20% 3.52x
Kentucky News 2.44% 3.21x
Colorado Snow 0.76% 3.21x
San Francisco Bay Area Cluster 2.58% 3.02x
Missouri Travel & Outdoors Cluster 0.97% 2.93x
Tahoe & Reno Tourism 0.51% 2.77x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big O Tires audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male