Dstillery Audiences

BIG O TIRES

Audience Size: 476.2 Thousand Devices

Explore the Big O Tires Audience

Below you'll find more information about the Big O Tires audience, broken down in different categories based on their digital and physical behaviors. These are 476.2 thousand unique devices whose actions qualify for the Big O Tires audience.

Dstillery Crafted Audiences

INTERESTS

The Big O Tires audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big O Tires audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 11.28% 4.26x
Denver Trip Planners 7.01% 2.90x
Colorado County and Local Fair Visitors 6.14% 2.80x
Rodeo Enthusiasts 5.78% 2.63x
Telluride Trip Planners 5.30% 2.45x
Tahoe Skiers and Snowboarders 5.56% 2.43x
Colorado Skiers and Snowboarders 5.43% 2.40x
Arizona Trip Planners 5.69% 2.38x
Aspen Trip Planners 4.50% 2.32x
Montana and Idaho Trip Planners 4.82% 2.31x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Interest attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big O Tires audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big O Tires audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.45% 9.36x
Lorna Jane 0.93% 8.67x
REI 2.19% 7.07x
Eddie Bauer 3.74% 6.61x
Patagonia 1.37% 6.34x
The North Face 2.37% 5.98x
Levi Strauss 1.18% 5.80x
Buckle 7.04% 5.66x
Columbia 1.38% 5.25x
Zumiez 8.42% 5.17x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Location attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big O Tires audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 0.90% 6.05x
Colorado Cluster 2.73% 5.97x
Tahoe & Reno Tourism 1.09% 5.09x
Utah Cluster 2.60% 5.00x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.10% 4.47x
Colorado News 8.03% 4.05x
Mid-Atlantic Beaches 0.06% 3.94x
Phoenix News 5.21% 3.90x
Los Angeles Cluster 0.06% 3.40x
Electronic Document Assembly 0.06% 3.23x
Composition Percentage: The overlap percentage between the Big O Tires audience and the Content Affinity attribute.
Index: A comparison of the Big O Tires audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big O Tires audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male