Dstillery Audiences

BIG Y

Audience Size: 20.6 Thousand Devices

Explore the Big Y Audience

Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 20.6 thousand unique devices whose actions qualify for the Big Y audience.

Dstillery Crafted Audiences

INTERESTS

The Big Y audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Y audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 43.35% 22.13x
School Closings Updates Readers 6.40% 15.37x
UConn Huskies Fans 12.32% 15.24x
Cape Cod News Readers 10.84% 11.99x
Modern Art Museum Researchers 6.40% 11.20x
Summer Festivals and Fairs Visitors 20.69% 9.17x
Boston Trip Planners 3.94% 8.00x
Vermont Trip Planners 7.39% 7.03x
New England Patriots Fans 9.36% 5.85x
Boston Bruins Fans 6.90% 5.65x
Composition Percentage: The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Y audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Y audience is Ann Taylor.

Location Composition Index
Ann Taylor 3.47% 6.99x
LL Bean 1.35% 6.92x
Talbots 9.82% 6.33x
Dressbarn 9.68% 4.39x
Bonobos 1.06% 4.18x
Gap 11.36% 4.18x
LOFT 10.12% 3.92x
Banana Republic 9.61% 3.71x
J. Crew 5.95% 3.68x
Brooks Brothers 2.92% 3.60x
Composition Percentage: The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Y audience is Connecticut News.

Content Affinity Composition Index
Connecticut News 12.32% 12.51x
New Hampshire News 2.46% 9.38x
Boston Cluster 22.66% 7.43x
Latin American Spanish Language News 1.51% 6.97x
Rhode Island Cluster 1.97% 6.82x
Hockey 1.97% 5.04x
Decoration & Fabric 0.12% 4.61x
Maine Cluster 1.97% 4.18x
Electrical Engineering 0.44% 3.86x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.63% 3.73x
Composition Percentage: The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Y audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female