Explore the Big Y Audience
Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 57.8 thousand unique devices whose actions qualify for the Big Y audience.
INTERESTS
The Big Y audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Y audience is Summer Festivals and Fairs Visitors.
| Interest | Composition | Index |
| Summer Festivals and Fairs Visitors | 15.12% | 10.80x |
| UConn Huskies Fans | 13.26% | 10.75x |
| Countdown to the Beach Travelers | 0.10% | 10.56x |
| Cape Cod News Readers | 10.35% | 7.07x |
| New England Patriots Fans | 8.84% | 6.25x |
| Lottery Enthusiasts | 0.58% | 5.28x |
| Vermont Trip Planners | 7.91% | 4.65x |
| Boston Red Sox Fans | 5.23% | 4.50x |
| Boston Bruins Fans | 5.12% | 4.16x |
| Canoeing and Kayaking Enthusiasts | 6.40% | 4.15x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
Curious about what else the Big Y audience is interested in?
Sign Up
APPAREL RETAILERS
The Big Y audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Y audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.41% | 16.41x |
| Dressbarn | 7.49% | 9.85x |
| Talbots | 6.86% | 9.08x |
| Ann Taylor | 3.74% | 7.97x |
| J. Crew | 4.41% | 7.18x |
| Express Outlets | 0.91% | 6.58x |
| Brooks Brothers | 3.83% | 6.58x |
| Uniqlo | 1.34% | 5.96x |
| Mens Wearhouse | 8.70% | 5.37x |
| REI | 1.69% | 5.34x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
Want to find more of the Big Y audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Y audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.09% | 136.28x |
| Handyman Tools | 0.10% | 81.19x |
| Online Games | 10.23% | 68.09x |
| Environmental Conservation | 0.13% | 46.92x |
| Home Décor, Furniture, & Decorating | 0.09% | 46.25x |
| ISPs & Local Services | 0.13% | 36.73x |
| Parenting & Nutrition | 0.11% | 30.32x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.12% | 26.18x |
| Toronto Tourism | 0.20% | 25.01x |
| Environmentally Friendly Cars | 0.13% | 24.00x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
Want to see more of the Content Affinities the Big Y audience visits?
Sign Up
DEMOGRAPHICS
The Big Y audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
Interested in seeing other characteristics of the Big Y audience?
Sign Up