Explore the Big Y Audience
Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 20.6 thousand unique devices whose actions qualify for the Big Y audience.
INTERESTS
The Big Y audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Y audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 43.35% | 22.13x |
| School Closings Updates Readers | 6.40% | 15.37x |
| UConn Huskies Fans | 12.32% | 15.24x |
| Cape Cod News Readers | 10.84% | 11.99x |
| Modern Art Museum Researchers | 6.40% | 11.20x |
| Summer Festivals and Fairs Visitors | 20.69% | 9.17x |
| Boston Trip Planners | 3.94% | 8.00x |
| Vermont Trip Planners | 7.39% | 7.03x |
| New England Patriots Fans | 9.36% | 5.85x |
| Boston Bruins Fans | 6.90% | 5.65x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
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APPAREL RETAILERS
The Big Y audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Y audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 3.47% | 6.99x |
| LL Bean | 1.35% | 6.92x |
| Talbots | 9.82% | 6.33x |
| Dressbarn | 9.68% | 4.39x |
| Bonobos | 1.06% | 4.18x |
| Gap | 11.36% | 4.18x |
| LOFT | 10.12% | 3.92x |
| Banana Republic | 9.61% | 3.71x |
| J. Crew | 5.95% | 3.68x |
| Brooks Brothers | 2.92% | 3.60x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Y audience is Connecticut News.
| Content Affinity | Composition | Index |
| Connecticut News | 12.32% | 12.51x |
| New Hampshire News | 2.46% | 9.38x |
| Boston Cluster | 22.66% | 7.43x |
| Latin American Spanish Language News | 1.51% | 6.97x |
| Rhode Island Cluster | 1.97% | 6.82x |
| Hockey | 1.97% | 5.04x |
| Decoration & Fabric | 0.12% | 4.61x |
| Maine Cluster | 1.97% | 4.18x |
| Electrical Engineering | 0.44% | 3.86x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.63% | 3.73x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
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DEMOGRAPHICS
The Big Y audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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