Dstillery Audiences

BIG Y

Audience Size: 31.1 Thousand Devices

Explore the Big Y Audience

Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 31.1 thousand unique devices whose actions qualify for the Big Y audience.

Dstillery Crafted Audiences

INTERESTS

The Big Y audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Y audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 42.35% 20.78x
Cape Cod News Readers 21.00% 13.55x
UConn Huskies Fans 19.57% 11.94x
Summer Festivals and Fairs Visitors 23.84% 9.87x
New England Patriots Fans 18.51% 8.86x
Vermont Trip Planners 13.52% 8.52x
Renaissance Faire Visitors 12.81% 6.01x
Boston Bruins Fans 10.32% 5.98x
Boston Red Sox Fans 11.03% 5.68x
Boston Trip Planners 8.19% 5.64x
Composition Percentage: The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Y audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Y audience is LL Bean.

Location Composition Index
LL Bean 1.32% 17.17x
Dressbarn 6.43% 11.95x
Talbots 5.20% 10.34x
Intermix 0.89% 10.29x
Ann Taylor 1.64% 8.03x
Maurices 1.61% 6.46x
Brooks Brothers 2.30% 6.23x
Gap 5.89% 5.91x
J. Crew 3.50% 5.87x
Hollister 3.32% 5.59x
Composition Percentage: The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Y audience is Online Games.

Content Affinity Composition Index
Online Games 18.51% 74.40x
Rhode Island Cluster 4.63% 12.55x
Boston Cluster 37.72% 9.04x
Connecticut News 20.64% 8.57x
Children's Learning Tools 1.42% 6.31x
New Hampshire News 2.49% 6.00x
Lawns & Pest Control 1.07% 5.54x
Caribbean Vacation 1.07% 5.53x
Smart Travel 1.42% 5.53x
Party Suppliers 1.07% 5.07x
Composition Percentage: The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Y audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female