Dstillery Audiences

BIG Y

Audience Size: 62 Thousand Devices

Explore the Big Y Audience

Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 62 thousand unique devices whose actions qualify for the Big Y audience.

Dstillery Crafted Audiences

INTERESTS

The Big Y audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Y audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 33.25% 13.53x
Countdown to the Beach Travelers 0.10% 10.56x
UConn Huskies Fans 14.90% 7.64x
Summer Festivals and Fairs Visitors 16.92% 7.34x
Cape Cod News Readers 14.90% 6.80x
New England Patriots Fans 12.40% 5.59x
Boston Red Sox Fans 7.99% 4.01x
Vermont Trip Planners 9.06% 3.85x
Boston Bruins Fans 7.75% 3.80x
Christmas Celebration Researchers 9.77% 3.77x
Composition Percentage: The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Y audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Y audience is LL Bean.

Location Composition Index
LL Bean 1.37% 13.05x
Dressbarn 8.89% 10.36x
Carhartt 1.00% 9.43x
Ann Taylor 3.80% 9.35x
Talbots 6.35% 8.52x
Brooks Brothers 3.47% 6.03x
J. Crew 4.60% 5.92x
Michael Kors 4.34% 5.67x
Banana Republic 6.59% 5.44x
Express Outlets 0.98% 5.25x
Composition Percentage: The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Y audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.09% 136.28x
Handyman Tools 0.10% 81.19x
Online Games 10.97% 66.23x
Environmental Conservation 0.13% 46.92x
Home Décor, Furniture, & Decorating 0.09% 46.25x
ISPs & Local Services 0.13% 36.73x
Parenting & Nutrition 0.11% 30.32x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.24% 27.01x
Toronto Tourism 0.20% 25.01x
Environmentally Friendly Cars 0.13% 24.00x
Composition Percentage: The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Y audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female