Explore the Big Y Audience
Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 11.2 thousand unique devices whose actions qualify for the Big Y audience.
INTERESTS
The Big Y audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Y audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 35.98% | 15.05x |
| School Closings Updates Readers | 5.49% | 10.20x |
| Boston Trip Planners | 9.76% | 9.97x |
| UConn Huskies Fans | 7.93% | 9.54x |
| Cape Cod News Readers | 9.15% | 9.29x |
| Summer Festivals and Fairs Visitors | 17.07% | 7.72x |
| Vermont Trip Planners | 8.54% | 7.49x |
| Moviegoers | 5.49% | 6.36x |
| Home Design and Living Publication Readers | 1.83% | 5.45x |
| Boston Red Sox Fans | 8.54% | 5.44x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
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APPAREL RETAILERS
The Big Y audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Y audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 1.16% | 12.18x |
| Dressbarn | 3.29% | 9.51x |
| J. Crew | 2.67% | 8.83x |
| Talbots | 2.49% | 8.53x |
| LL Bean | 0.36% | 7.89x |
| Banana Republic | 2.67% | 6.96x |
| Gap | 2.85% | 6.80x |
| LOFT | 2.76% | 6.38x |
| The North Face | 0.53% | 6.30x |
| Jos A. Bank Clothiers | 2.14% | 6.08x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Y audience is Connecticut News.
| Content Affinity | Composition | Index |
| Connecticut News | 9.76% | 12.26x |
| Boston Cluster | 19.51% | 7.88x |
| Maine Cluster | 2.44% | 5.26x |
| Decoration & Fabric | 0.12% | 4.61x |
| Electrical Engineering | 0.44% | 3.86x |
| LGBTQ Advocacy | 1.15% | 3.75x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.63% | 3.73x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.27% | 3.70x |
| Edgy Content | 3.66% | 3.19x |
| Writing Tools & Citation | 3.03% | 2.95x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
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DEMOGRAPHICS
The Big Y audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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