Dstillery Audiences

BIG Y

Audience Size: 44.1 Thousand Devices

Explore the Big Y Audience

Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 44.1 thousand unique devices whose actions qualify for the Big Y audience.

Dstillery Crafted Audiences

INTERESTS

The Big Y audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Y audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 10.05% 11.15x
Summer Festivals and Fairs Visitors 12.75% 9.21x
New England Patriots Fans 7.72% 6.62x
Boston Trip Planners 4.49% 4.95x
Vermont Trip Planners 6.01% 4.72x
Boston Bruins Fans 4.67% 4.48x
Boston Red Sox Fans 3.68% 4.19x
Canoeing and Kayaking Enthusiasts 5.30% 4.08x
Portuguese Food Enthusiasts 3.68% 3.54x
Coffee Lovers 3.95% 3.49x
Composition Percentage: The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Y audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Y audience is LL Bean.

Location Composition Index
LL Bean 0.96% 15.88x
Express Outlets 0.59% 10.21x
J. Crew 4.79% 9.81x
Talbots 5.33% 8.60x
REI 2.63% 7.66x
Brooks Brothers 3.59% 7.04x
Mens Wearhouse 5.35% 6.12x
Uniqlo 0.94% 6.03x
Jos A. Bank Clothiers 3.05% 5.99x
Dressbarn 3.31% 5.93x
Composition Percentage: The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Y audience is Connecticut News.

Content Affinity Composition Index
Connecticut News 12.21% 11.09x
Rhode Island Cluster 1.44% 8.60x
Boston Cluster 15.35% 8.25x
New England Universities 2.87% 6.99x
Upstate New York Travel Cluster 1.44% 6.27x
Vermont Cluster 0.63% 4.19x
New England & Ivy League Sports 0.90% 4.04x
Custom Gifts 0.81% 4.02x
Vegans & Animal Welfare 0.81% 3.61x
New Hampshire News 0.72% 3.47x
Composition Percentage: The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Y audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female