Explore the Big Y Audience
Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 28.1 thousand unique devices whose actions qualify for the Big Y audience.
INTERESTS
The Big Y audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Y audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 38.80% | 20.26x |
| School Closings Updates Readers | 7.36% | 13.31x |
| Cape Cod News Readers | 12.37% | 11.77x |
| UConn Huskies Fans | 11.04% | 11.22x |
| Summer Festivals and Fairs Visitors | 20.40% | 9.18x |
| Vermont Trip Planners | 9.70% | 7.87x |
| Renaissance Faire Visitors | 12.04% | 6.58x |
| New England Patriots Fans | 9.36% | 5.87x |
| Major Airline Customers | 8.36% | 5.68x |
| Christmas Celebration Researchers | 12.04% | 5.53x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
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APPAREL RETAILERS
The Big Y audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Y audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.58% | 9.96x |
| Ann Taylor | 3.23% | 9.13x |
| Talbots | 8.34% | 6.82x |
| Bonobos | 1.01% | 5.15x |
| Gap | 10.03% | 4.86x |
| J. Crew | 5.52% | 4.41x |
| Dressbarn | 7.06% | 4.19x |
| Banana Republic | 8.04% | 4.13x |
| LOFT | 7.21% | 3.79x |
| Brooks Brothers | 2.33% | 3.73x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Y audience is Rhode Island Cluster.
| Content Affinity | Composition | Index |
| Rhode Island Cluster | 3.34% | 11.72x |
| Connecticut News | 13.38% | 10.33x |
| Boston Cluster | 24.08% | 7.24x |
| New Hampshire News | 1.67% | 6.17x |
| Decoration & Fabric | 0.12% | 4.61x |
| Vegetarian Diet | 1.00% | 4.07x |
| Electrical Engineering | 0.44% | 3.86x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.63% | 3.73x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.27% | 3.70x |
| Latin American Spanish Language News | 0.67% | 3.01x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
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DEMOGRAPHICS
The Big Y audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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