Dstillery Audiences

BIG Y

Audience Size: 11.2 Thousand Devices

Explore the Big Y Audience

Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 11.2 thousand unique devices whose actions qualify for the Big Y audience.

Dstillery Crafted Audiences

INTERESTS

The Big Y audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Y audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 35.98% 15.05x
School Closings Updates Readers 5.49% 10.20x
Boston Trip Planners 9.76% 9.97x
UConn Huskies Fans 7.93% 9.54x
Cape Cod News Readers 9.15% 9.29x
Summer Festivals and Fairs Visitors 17.07% 7.72x
Vermont Trip Planners 8.54% 7.49x
Moviegoers 5.49% 6.36x
Home Design and Living Publication Readers 1.83% 5.45x
Boston Red Sox Fans 8.54% 5.44x
Composition Percentage: The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Y audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Y audience is Ann Taylor.

Location Composition Index
Ann Taylor 1.16% 12.18x
Dressbarn 3.29% 9.51x
J. Crew 2.67% 8.83x
Talbots 2.49% 8.53x
LL Bean 0.36% 7.89x
Banana Republic 2.67% 6.96x
Gap 2.85% 6.80x
LOFT 2.76% 6.38x
The North Face 0.53% 6.30x
Jos A. Bank Clothiers 2.14% 6.08x
Composition Percentage: The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Y audience is Connecticut News.

Content Affinity Composition Index
Connecticut News 9.76% 12.26x
Boston Cluster 19.51% 7.88x
Maine Cluster 2.44% 5.26x
Decoration & Fabric 0.12% 4.61x
Electrical Engineering 0.44% 3.86x
LGBTQ Advocacy 1.15% 3.75x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.63% 3.73x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.27% 3.70x
Edgy Content 3.66% 3.19x
Writing Tools & Citation 3.03% 2.95x
Composition Percentage: The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Y audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female