Dstillery Audiences

BIG Y

Audience Size: 28.1 Thousand Devices

Explore the Big Y Audience

Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 28.1 thousand unique devices whose actions qualify for the Big Y audience.

Dstillery Crafted Audiences

INTERESTS

The Big Y audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Y audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 38.80% 20.26x
School Closings Updates Readers 7.36% 13.31x
Cape Cod News Readers 12.37% 11.77x
UConn Huskies Fans 11.04% 11.22x
Summer Festivals and Fairs Visitors 20.40% 9.18x
Vermont Trip Planners 9.70% 7.87x
Renaissance Faire Visitors 12.04% 6.58x
New England Patriots Fans 9.36% 5.87x
Major Airline Customers 8.36% 5.68x
Christmas Celebration Researchers 12.04% 5.53x
Composition Percentage: The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Y audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Y audience is LL Bean.

Location Composition Index
LL Bean 1.58% 9.96x
Ann Taylor 3.23% 9.13x
Talbots 8.34% 6.82x
Bonobos 1.01% 5.15x
Gap 10.03% 4.86x
J. Crew 5.52% 4.41x
Dressbarn 7.06% 4.19x
Banana Republic 8.04% 4.13x
LOFT 7.21% 3.79x
Brooks Brothers 2.33% 3.73x
Composition Percentage: The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Y audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 3.34% 11.72x
Connecticut News 13.38% 10.33x
Boston Cluster 24.08% 7.24x
New Hampshire News 1.67% 6.17x
Decoration & Fabric 0.12% 4.61x
Vegetarian Diet 1.00% 4.07x
Electrical Engineering 0.44% 3.86x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.63% 3.73x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.27% 3.70x
Latin American Spanish Language News 0.67% 3.01x
Composition Percentage: The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Y audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male