Explore the Big Y Audience
Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 10.9 thousand unique devices whose actions qualify for the Big Y audience.
INTERESTS
The Big Y audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Y audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 42.92% | 18.31x |
| School Closings Updates Readers | 11.59% | 12.45x |
| Cape Cod News Readers | 18.88% | 10.47x |
| Summer Festivals and Fairs Visitors | 26.18% | 10.41x |
| UConn Huskies Fans | 16.74% | 9.47x |
| Vermont Trip Planners | 14.59% | 7.58x |
| New England Patriots Fans | 14.59% | 7.06x |
| Boston Bruins Fans | 12.88% | 6.87x |
| Boston Trip Planners | 8.58% | 5.44x |
| Stay-at-Home Parents | 11.16% | 5.42x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
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APPAREL RETAILERS
The Big Y audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Y audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.66% | 16.47x |
| Ann Taylor | 1.33% | 16.46x |
| Dressbarn | 7.19% | 13.05x |
| Talbots | 5.42% | 12.27x |
| Brooks Brothers | 1.88% | 11.14x |
| Gap | 5.53% | 10.39x |
| Urban Outfitters | 1.60% | 8.83x |
| J. Crew | 2.49% | 7.78x |
| Gymboree | 3.21% | 7.73x |
| Hollister | 2.27% | 7.29x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Y audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 19.31% | 71.74x |
| Rhode Island Cluster | 4.29% | 10.32x |
| New Hampshire News | 3.86% | 8.52x |
| Connecticut News | 21.03% | 8.04x |
| Boston Cluster | 33.05% | 6.92x |
| Middle East News | 1.22% | 5.97x |
| NYC Tourist Attractions | 1.29% | 5.89x |
| Maine Cluster | 3.86% | 5.70x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 2.15% | 5.25x |
| Broadway Information | 1.29% | 4.99x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
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DEMOGRAPHICS
The Big Y audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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