Explore the Big Y Audience
Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 60.7 thousand unique devices whose actions qualify for the Big Y audience.
INTERESTS
The Big Y audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Y audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 37.36% | 14.84x |
| Summer Festivals and Fairs Visitors | 18.92% | 8.23x |
| UConn Huskies Fans | 14.94% | 7.53x |
| Cape Cod News Readers | 16.38% | 6.93x |
| New England Patriots Fans | 12.40% | 5.65x |
| Vermont Trip Planners | 11.13% | 4.87x |
| Boston Bruins Fans | 9.06% | 4.43x |
| Renaissance Faire Visitors | 10.49% | 3.83x |
| Boston Red Sox Fans | 7.95% | 3.67x |
| Christmas Celebration Researchers | 9.06% | 3.51x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
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APPAREL RETAILERS
The Big Y audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Y audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 2.18% | 16.64x |
| Dressbarn | 9.72% | 10.68x |
| Talbots | 6.91% | 8.88x |
| Ann Taylor | 3.59% | 7.87x |
| Brooks Brothers | 4.30% | 6.79x |
| Hollister | 6.34% | 5.95x |
| Free People | 2.70% | 5.81x |
| J. Crew | 5.32% | 5.71x |
| Old Navy | 11.62% | 5.67x |
| Patagonia | 1.18% | 5.61x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Y audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 11.45% | 63.12x |
| Rhode Island Cluster | 2.86% | 10.91x |
| Connecticut News | 18.76% | 9.10x |
| New England & Ivy League Sports | 1.43% | 8.51x |
| Boston Cluster | 21.46% | 6.62x |
| New England Universities | 2.23% | 6.46x |
| Vermont Cluster | 0.95% | 5.80x |
| Auto Body Upkeep & Repair Researchers | 0.79% | 5.30x |
| Custom Gifts | 0.79% | 5.13x |
| Decoration & Fabric | 0.12% | 4.61x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
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DEMOGRAPHICS
The Big Y audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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