Dstillery Audiences

BIG Y

Audience Size: 14 Thousand Devices

Explore the Big Y Audience

Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 14 thousand unique devices whose actions qualify for the Big Y audience.

Dstillery Crafted Audiences

INTERESTS

The Big Y audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Y audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 29.55% 14.23x
School Closings Updates Readers 6.82% 8.53x
UConn Huskies Fans 10.61% 7.72x
Summer Festivals and Fairs Visitors 15.91% 6.90x
Cape Cod News Readers 9.85% 6.39x
Boston Bruins Fans 9.09% 5.48x
Vermont Trip Planners 8.33% 5.15x
New England Patriots Fans 9.09% 4.82x
Readers of Puerto Rican Content 9.09% 4.53x
Renaissance Faire Visitors 9.09% 4.44x
Composition Percentage: The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Y audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Y audience is Ann Taylor.

Location Composition Index
Ann Taylor 1.93% 14.65x
Talbots 6.30% 11.85x
Dressbarn 8.16% 11.37x
Brooks Brothers 2.70% 10.20x
Gap 8.03% 10.04x
LL Bean 0.71% 9.77x
J. Crew 3.98% 7.89x
Hollister 3.86% 6.78x
LOFT 4.76% 6.72x
Banana Republic 4.88% 6.38x
Composition Percentage: The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Y audience is Connecticut News.

Content Affinity Composition Index
Connecticut News 11.36% 7.63x
Maine Cluster 3.03% 6.85x
Boston Cluster 19.70% 6.55x
Furniture Shopping 1.78% 5.55x
Decoration & Fabric 0.12% 4.61x
US Cycling 1.52% 3.98x
Electrical Engineering 0.44% 3.86x
Ireland Cluster 1.18% 3.79x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.27% 3.70x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 1.18% 3.50x
Composition Percentage: The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Y audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male