Dstillery Audiences

BIG Y

Audience Size: 15.1 Thousand Devices

Explore the Big Y Audience

Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 15.1 thousand unique devices whose actions qualify for the Big Y audience.

Dstillery Crafted Audiences

INTERESTS

The Big Y audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Y audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 46.46% 18.88x
School Closings Updates Readers 12.12% 13.69x
UConn Huskies Fans 19.19% 11.28x
Cape Cod News Readers 19.19% 10.63x
Summer Festivals and Fairs Visitors 26.26% 9.80x
Renaissance Faire Visitors 20.20% 8.15x
Boston Trip Planners 10.10% 7.75x
Vermont Trip Planners 12.12% 6.15x
Coffee Lovers 11.11% 6.09x
New England Patriots Fans 13.13% 5.97x
Composition Percentage: The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Y audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Y audience is Talbots.

Location Composition Index
Talbots 3.51% 11.48x
Ann Taylor 0.91% 10.98x
Gap 4.42% 9.24x
J. Crew 2.34% 7.55x
Banana Republic 3.38% 7.33x
Dressbarn 2.86% 7.06x
Brooks Brothers 1.04% 6.99x
LOFT 2.99% 6.91x
Urban Outfitters 1.04% 6.74x
Aeropostale 2.99% 5.95x
Composition Percentage: The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Y audience is Connecticut News.

Content Affinity Composition Index
Connecticut News 22.22% 11.77x
Boston Cluster 31.31% 7.62x
Appliances & Reviews 3.03% 5.69x
Fantasy Name Generators 3.03% 5.56x
Furniture Shopping 1.78% 5.55x
Canada General Information Seeker Cluster 3.03% 4.83x
Decoration & Fabric 0.12% 4.61x
Collectibles - Toys & Collectibles 3.03% 4.02x
Guitars & Instruments 2.02% 4.00x
San Diego Cluster 2.02% 3.93x
Composition Percentage: The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Y audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male