Dstillery Audiences

BIG Y

Audience Size: 10.9 Thousand Devices

Explore the Big Y Audience

Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 10.9 thousand unique devices whose actions qualify for the Big Y audience.

Dstillery Crafted Audiences

INTERESTS

The Big Y audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Y audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 42.92% 18.31x
School Closings Updates Readers 11.59% 12.45x
Cape Cod News Readers 18.88% 10.47x
Summer Festivals and Fairs Visitors 26.18% 10.41x
UConn Huskies Fans 16.74% 9.47x
Vermont Trip Planners 14.59% 7.58x
New England Patriots Fans 14.59% 7.06x
Boston Bruins Fans 12.88% 6.87x
Boston Trip Planners 8.58% 5.44x
Stay-at-Home Parents 11.16% 5.42x
Composition Percentage: The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Y audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Y audience is LL Bean.

Location Composition Index
LL Bean 0.66% 16.47x
Ann Taylor 1.33% 16.46x
Dressbarn 7.19% 13.05x
Talbots 5.42% 12.27x
Brooks Brothers 1.88% 11.14x
Gap 5.53% 10.39x
Urban Outfitters 1.60% 8.83x
J. Crew 2.49% 7.78x
Gymboree 3.21% 7.73x
Hollister 2.27% 7.29x
Composition Percentage: The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Y audience is Online Games.

Content Affinity Composition Index
Online Games 19.31% 71.74x
Rhode Island Cluster 4.29% 10.32x
New Hampshire News 3.86% 8.52x
Connecticut News 21.03% 8.04x
Boston Cluster 33.05% 6.92x
Middle East News 1.22% 5.97x
NYC Tourist Attractions 1.29% 5.89x
Maine Cluster 3.86% 5.70x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 2.15% 5.25x
Broadway Information 1.29% 4.99x
Composition Percentage: The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Y audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female