Explore the Big Y Audience
Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 14 thousand unique devices whose actions qualify for the Big Y audience.
INTERESTS
The Big Y audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Y audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 29.55% | 14.23x |
| School Closings Updates Readers | 6.82% | 8.53x |
| UConn Huskies Fans | 10.61% | 7.72x |
| Summer Festivals and Fairs Visitors | 15.91% | 6.90x |
| Cape Cod News Readers | 9.85% | 6.39x |
| Boston Bruins Fans | 9.09% | 5.48x |
| Vermont Trip Planners | 8.33% | 5.15x |
| New England Patriots Fans | 9.09% | 4.82x |
| Readers of Puerto Rican Content | 9.09% | 4.53x |
| Renaissance Faire Visitors | 9.09% | 4.44x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
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APPAREL RETAILERS
The Big Y audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Y audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 1.93% | 14.65x |
| Talbots | 6.30% | 11.85x |
| Dressbarn | 8.16% | 11.37x |
| Brooks Brothers | 2.70% | 10.20x |
| Gap | 8.03% | 10.04x |
| LL Bean | 0.71% | 9.77x |
| J. Crew | 3.98% | 7.89x |
| Hollister | 3.86% | 6.78x |
| LOFT | 4.76% | 6.72x |
| Banana Republic | 4.88% | 6.38x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Y audience is Connecticut News.
| Content Affinity | Composition | Index |
| Connecticut News | 11.36% | 7.63x |
| Maine Cluster | 3.03% | 6.85x |
| Boston Cluster | 19.70% | 6.55x |
| Furniture Shopping | 1.78% | 5.55x |
| Decoration & Fabric | 0.12% | 4.61x |
| US Cycling | 1.52% | 3.98x |
| Electrical Engineering | 0.44% | 3.86x |
| Ireland Cluster | 1.18% | 3.79x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.27% | 3.70x |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 1.18% | 3.50x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
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DEMOGRAPHICS
The Big Y audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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