Dstillery Audiences

BIG Y

Audience Size: 48.7 Thousand Devices

Explore the Big Y Audience

Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 48.7 thousand unique devices whose actions qualify for the Big Y audience.

Dstillery Crafted Audiences

INTERESTS

The Big Y audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Y audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 46.54% 23.96x
School Closings Updates Readers 6.29% 15.40x
Cape Cod News Readers 17.30% 11.56x
UConn Huskies Fans 17.30% 11.56x
Summer Festivals and Fairs Visitors 23.27% 10.56x
Vermont Trip Planners 12.89% 8.51x
New England Patriots Fans 14.47% 7.44x
Canoeing and Kayaking Enthusiasts 12.26% 6.68x
Boston Bruins Fans 9.12% 5.56x
Portuguese Food Enthusiasts 8.18% 5.55x
Composition Percentage: The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Y audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Y audience is LL Bean.

Location Composition Index
LL Bean 1.87% 16.84x
Dressbarn 8.64% 11.87x
Talbots 6.44% 9.84x
Ann Taylor 2.51% 7.60x
Brooks Brothers 4.01% 7.38x
J. Crew 4.79% 6.13x
Old Navy 10.45% 6.04x
Maurices 0.45% 5.95x
Hollister 5.23% 5.94x
Ralph Lauren 1.64% 5.87x
Composition Percentage: The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Y audience is Online Games.

Content Affinity Composition Index
Online Games 19.50% 78.71x
New England Universities 2.83% 12.55x
Connecticut News 22.96% 9.82x
Boston Cluster 36.16% 9.00x
Vermont Cluster 1.26% 7.57x
Rhode Island Cluster 1.89% 5.50x
Decoration & Fabric 0.12% 4.61x
New Hampshire News 1.57% 4.13x
Amateur Radios 0.63% 3.98x
Electrical Engineering 0.44% 3.86x
Composition Percentage: The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Y audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female