Explore the Big Y Audience
Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 44.1 thousand unique devices whose actions qualify for the Big Y audience.
INTERESTS
The Big Y audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Y audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 10.05% | 11.15x |
| Summer Festivals and Fairs Visitors | 12.75% | 9.21x |
| New England Patriots Fans | 7.72% | 6.62x |
| Boston Trip Planners | 4.49% | 4.95x |
| Vermont Trip Planners | 6.01% | 4.72x |
| Boston Bruins Fans | 4.67% | 4.48x |
| Boston Red Sox Fans | 3.68% | 4.19x |
| Canoeing and Kayaking Enthusiasts | 5.30% | 4.08x |
| Portuguese Food Enthusiasts | 3.68% | 3.54x |
| Coffee Lovers | 3.95% | 3.49x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
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APPAREL RETAILERS
The Big Y audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Y audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.96% | 15.88x |
| Express Outlets | 0.59% | 10.21x |
| J. Crew | 4.79% | 9.81x |
| Talbots | 5.33% | 8.60x |
| REI | 2.63% | 7.66x |
| Brooks Brothers | 3.59% | 7.04x |
| Mens Wearhouse | 5.35% | 6.12x |
| Uniqlo | 0.94% | 6.03x |
| Jos A. Bank Clothiers | 3.05% | 5.99x |
| Dressbarn | 3.31% | 5.93x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Y audience is Connecticut News.
| Content Affinity | Composition | Index |
| Connecticut News | 12.21% | 11.09x |
| Rhode Island Cluster | 1.44% | 8.60x |
| Boston Cluster | 15.35% | 8.25x |
| New England Universities | 2.87% | 6.99x |
| Upstate New York Travel Cluster | 1.44% | 6.27x |
| Vermont Cluster | 0.63% | 4.19x |
| New England & Ivy League Sports | 0.90% | 4.04x |
| Custom Gifts | 0.81% | 4.02x |
| Vegans & Animal Welfare | 0.81% | 3.61x |
| New Hampshire News | 0.72% | 3.47x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
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DEMOGRAPHICS
The Big Y audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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