Dstillery Audiences

BIG Y

Audience Size: 57.8 Thousand Devices

Explore the Big Y Audience

Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 57.8 thousand unique devices whose actions qualify for the Big Y audience.

Dstillery Crafted Audiences

INTERESTS

The Big Y audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Y audience is Summer Festivals and Fairs Visitors.

Interest Composition Index
Summer Festivals and Fairs Visitors 15.12% 10.80x
UConn Huskies Fans 13.26% 10.75x
Countdown to the Beach Travelers 0.10% 10.56x
Cape Cod News Readers 10.35% 7.07x
New England Patriots Fans 8.84% 6.25x
Lottery Enthusiasts 0.58% 5.28x
Vermont Trip Planners 7.91% 4.65x
Boston Red Sox Fans 5.23% 4.50x
Boston Bruins Fans 5.12% 4.16x
Canoeing and Kayaking Enthusiasts 6.40% 4.15x
Composition Percentage: The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Y audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Y audience is LL Bean.

Location Composition Index
LL Bean 1.41% 16.41x
Dressbarn 7.49% 9.85x
Talbots 6.86% 9.08x
Ann Taylor 3.74% 7.97x
J. Crew 4.41% 7.18x
Express Outlets 0.91% 6.58x
Brooks Brothers 3.83% 6.58x
Uniqlo 1.34% 5.96x
Mens Wearhouse 8.70% 5.37x
REI 1.69% 5.34x
Composition Percentage: The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Y audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.09% 136.28x
Handyman Tools 0.10% 81.19x
Online Games 10.23% 68.09x
Environmental Conservation 0.13% 46.92x
Home Décor, Furniture, & Decorating 0.09% 46.25x
ISPs & Local Services 0.13% 36.73x
Parenting & Nutrition 0.11% 30.32x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.12% 26.18x
Toronto Tourism 0.20% 25.01x
Environmentally Friendly Cars 0.13% 24.00x
Composition Percentage: The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Y audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female