Dstillery Audiences

BIG Y

Audience Size: 54.9 Thousand Devices

Explore the Big Y Audience

Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 54.9 thousand unique devices whose actions qualify for the Big Y audience.

Dstillery Crafted Audiences

INTERESTS

The Big Y audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Y audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 10.95% 11.92x
Summer Festivals and Fairs Visitors 13.59% 9.92x
Cape Cod News Readers 8.18% 7.40x
Vermont Trip Planners 6.99% 5.15x
New England Patriots Fans 5.80% 5.04x
Boston Red Sox Fans 4.35% 4.78x
Boston Trip Planners 4.49% 4.34x
Boston Bruins Fans 4.62% 4.31x
Christmas Celebration Researchers 8.58% 4.16x
Canoeing and Kayaking Enthusiasts 5.01% 3.97x
Composition Percentage: The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Y audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Y audience is LL Bean.

Location Composition Index
LL Bean 1.10% 15.62x
Talbots 6.51% 9.46x
J. Crew 4.49% 9.39x
Express Outlets 0.79% 8.25x
Dressbarn 5.24% 7.96x
Brooks Brothers 3.77% 7.09x
Ann Taylor 4.51% 6.25x
REI 1.99% 6.17x
Uniqlo 1.12% 6.05x
Mens Wearhouse 7.15% 5.86x
Composition Percentage: The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Y audience is Connecticut News.

Content Affinity Composition Index
Connecticut News 16.75% 11.63x
New England & Ivy League Sports 2.24% 8.69x
Boston Cluster 18.47% 7.99x
New England Universities 2.37% 4.88x
New Hampshire News 1.06% 4.36x
Hockey 1.45% 3.53x
Charity Walks 1.06% 3.24x
Upstate New York Travel Cluster 0.79% 3.15x
Cakes & Sweets 0.66% 3.00x
Dubai Travel 0.66% 2.98x
Composition Percentage: The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Y audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female