Dstillery Audiences

BIG Y

Audience Size: 22 Thousand Devices

Explore the Big Y Audience

Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 22 thousand unique devices whose actions qualify for the Big Y audience.

Dstillery Crafted Audiences

INTERESTS

The Big Y audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Y audience is UConn Huskies Fans.

Interest Composition Index
UConn Huskies Fans 10.24% 12.69x
Summer Festivals and Fairs Visitors 11.43% 9.38x
Vermont Trip Planners 5.85% 5.35x
New England Patriots Fans 5.85% 5.20x
Boston Trip Planners 3.84% 4.94x
Canoeing and Kayaking Enthusiasts 4.57% 4.10x
Boston Bruins Fans 3.84% 4.07x
Boston Red Sox Fans 3.11% 3.72x
Christmas Celebration Researchers 9.32% 3.53x
Portuguese Food Enthusiasts 3.66% 3.47x
Composition Percentage: The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Y audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Y audience is J. Crew.

Location Composition Index
J. Crew 4.31% 12.12x
Talbots 2.34% 8.48x
Brooks Brothers 3.32% 7.95x
REI 2.39% 7.73x
Gap 3.74% 5.50x
Dressbarn 1.45% 5.12x
Carhartt 7.90% 5.03x
Lululemon 1.35% 4.50x
Coach 1.66% 4.27x
Gymboree 1.35% 4.13x
Composition Percentage: The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Y audience is Connecticut News.

Content Affinity Composition Index
Connecticut News 14.08% 15.02x
Boston Cluster 14.90% 8.59x
Movie Reviews 1.10% 2.26x
Back & Spine 1.28% 2.16x
Routers, Switches & Networking 1.19% 2.15x
Antiques & Auctions 1.01% 2.01x
Assorted Topics #11695 (Auto, Hobbies, Viral Media) 1.01% 1.86x
Medical Diagnostics 1.74% 1.83x
Boating & Yachts 1.28% 1.78x
Shoes & Accessories 0.82% 1.74x
Composition Percentage: The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Y audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male