Explore the Big Y Audience
Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 54.9 thousand unique devices whose actions qualify for the Big Y audience.
INTERESTS
The Big Y audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Y audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 10.95% | 11.92x |
| Summer Festivals and Fairs Visitors | 13.59% | 9.92x |
| Cape Cod News Readers | 8.18% | 7.40x |
| Vermont Trip Planners | 6.99% | 5.15x |
| New England Patriots Fans | 5.80% | 5.04x |
| Boston Red Sox Fans | 4.35% | 4.78x |
| Boston Trip Planners | 4.49% | 4.34x |
| Boston Bruins Fans | 4.62% | 4.31x |
| Christmas Celebration Researchers | 8.58% | 4.16x |
| Canoeing and Kayaking Enthusiasts | 5.01% | 3.97x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
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APPAREL RETAILERS
The Big Y audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Y audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.10% | 15.62x |
| Talbots | 6.51% | 9.46x |
| J. Crew | 4.49% | 9.39x |
| Express Outlets | 0.79% | 8.25x |
| Dressbarn | 5.24% | 7.96x |
| Brooks Brothers | 3.77% | 7.09x |
| Ann Taylor | 4.51% | 6.25x |
| REI | 1.99% | 6.17x |
| Uniqlo | 1.12% | 6.05x |
| Mens Wearhouse | 7.15% | 5.86x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Y audience is Connecticut News.
| Content Affinity | Composition | Index |
| Connecticut News | 16.75% | 11.63x |
| New England & Ivy League Sports | 2.24% | 8.69x |
| Boston Cluster | 18.47% | 7.99x |
| New England Universities | 2.37% | 4.88x |
| New Hampshire News | 1.06% | 4.36x |
| Hockey | 1.45% | 3.53x |
| Charity Walks | 1.06% | 3.24x |
| Upstate New York Travel Cluster | 0.79% | 3.15x |
| Cakes & Sweets | 0.66% | 3.00x |
| Dubai Travel | 0.66% | 2.98x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
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DEMOGRAPHICS
The Big Y audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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