Explore the Big Y Audience
Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 31.1 thousand unique devices whose actions qualify for the Big Y audience.
INTERESTS
The Big Y audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Y audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 42.35% | 20.78x |
| Cape Cod News Readers | 21.00% | 13.55x |
| UConn Huskies Fans | 19.57% | 11.94x |
| Summer Festivals and Fairs Visitors | 23.84% | 9.87x |
| New England Patriots Fans | 18.51% | 8.86x |
| Vermont Trip Planners | 13.52% | 8.52x |
| Renaissance Faire Visitors | 12.81% | 6.01x |
| Boston Bruins Fans | 10.32% | 5.98x |
| Boston Red Sox Fans | 11.03% | 5.68x |
| Boston Trip Planners | 8.19% | 5.64x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
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APPAREL RETAILERS
The Big Y audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Y audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.32% | 17.17x |
| Dressbarn | 6.43% | 11.95x |
| Talbots | 5.20% | 10.34x |
| Intermix | 0.89% | 10.29x |
| Ann Taylor | 1.64% | 8.03x |
| Maurices | 1.61% | 6.46x |
| Brooks Brothers | 2.30% | 6.23x |
| Gap | 5.89% | 5.91x |
| J. Crew | 3.50% | 5.87x |
| Hollister | 3.32% | 5.59x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Y audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 18.51% | 74.40x |
| Rhode Island Cluster | 4.63% | 12.55x |
| Boston Cluster | 37.72% | 9.04x |
| Connecticut News | 20.64% | 8.57x |
| Children's Learning Tools | 1.42% | 6.31x |
| New Hampshire News | 2.49% | 6.00x |
| Lawns & Pest Control | 1.07% | 5.54x |
| Caribbean Vacation | 1.07% | 5.53x |
| Smart Travel | 1.42% | 5.53x |
| Party Suppliers | 1.07% | 5.07x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
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DEMOGRAPHICS
The Big Y audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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