Dstillery Audiences

BIG Y

Audience Size: 27 Thousand Devices

Explore the Big Y Audience

Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 27 thousand unique devices whose actions qualify for the Big Y audience.

Dstillery Crafted Audiences

INTERESTS

The Big Y audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Y audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 36.20% 16.54x
UConn Huskies Fans 14.62% 9.75x
Summer Festivals and Fairs Visitors 18.31% 8.98x
Cape Cod News Readers 12.16% 7.56x
New England Patriots Fans 10.38% 5.71x
Christmas Celebration Researchers 11.34% 5.05x
Vermont Trip Planners 8.06% 4.75x
Boston Bruins Fans 7.51% 4.53x
Renaissance Faire Visitors 8.74% 4.18x
Canoeing and Kayaking Enthusiasts 7.38% 3.99x
Composition Percentage: The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Y audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Y audience is LL Bean.

Location Composition Index
LL Bean 1.71% 14.25x
Dressbarn 9.57% 10.16x
Ann Taylor 3.92% 8.51x
Talbots 6.19% 7.80x
J. Crew 4.67% 6.05x
Patagonia 1.35% 5.91x
Brooks Brothers 3.50% 5.80x
Hollister 4.98% 5.74x
Michael Kors 5.36% 5.62x
Banana Republic 8.34% 5.55x
Composition Percentage: The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Y audience is Online Games.

Content Affinity Composition Index
Online Games 10.93% 61.26x
Connecticut News 16.53% 8.95x
Boston Cluster 22.68% 7.83x
Home Decoration - Crafts & Kids 0.55% 7.78x
Lighting & Power 0.55% 6.44x
New England Universities 2.19% 6.31x
Rhode Island Cluster 1.50% 6.28x
New England & Ivy League Sports 0.96% 5.58x
Decoration & Fabric 0.12% 4.61x
Maine Cluster 1.78% 4.55x
Composition Percentage: The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Y audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female