Dstillery Audiences

BIG Y

Audience Size: 60.7 Thousand Devices

Explore the Big Y Audience

Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 60.7 thousand unique devices whose actions qualify for the Big Y audience.

Dstillery Crafted Audiences

INTERESTS

The Big Y audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Big Y audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 37.36% 14.84x
Summer Festivals and Fairs Visitors 18.92% 8.23x
UConn Huskies Fans 14.94% 7.53x
Cape Cod News Readers 16.38% 6.93x
New England Patriots Fans 12.40% 5.65x
Vermont Trip Planners 11.13% 4.87x
Boston Bruins Fans 9.06% 4.43x
Renaissance Faire Visitors 10.49% 3.83x
Boston Red Sox Fans 7.95% 3.67x
Christmas Celebration Researchers 9.06% 3.51x
Composition Percentage: The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Big Y audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Big Y audience is LL Bean.

Location Composition Index
LL Bean 2.18% 16.64x
Dressbarn 9.72% 10.68x
Talbots 6.91% 8.88x
Ann Taylor 3.59% 7.87x
Brooks Brothers 4.30% 6.79x
Hollister 6.34% 5.95x
Free People 2.70% 5.81x
J. Crew 5.32% 5.71x
Old Navy 11.62% 5.67x
Patagonia 1.18% 5.61x
Composition Percentage: The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Big Y audience is Online Games.

Content Affinity Composition Index
Online Games 11.45% 63.12x
Rhode Island Cluster 2.86% 10.91x
Connecticut News 18.76% 9.10x
New England & Ivy League Sports 1.43% 8.51x
Boston Cluster 21.46% 6.62x
New England Universities 2.23% 6.46x
Vermont Cluster 0.95% 5.80x
Auto Body Upkeep & Repair Researchers 0.79% 5.30x
Custom Gifts 0.79% 5.13x
Decoration & Fabric 0.12% 4.61x
Composition Percentage: The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Big Y audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male