Explore the Big Y Audience
Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 48.7 thousand unique devices whose actions qualify for the Big Y audience.
INTERESTS
The Big Y audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Y audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 46.54% | 23.96x |
| School Closings Updates Readers | 6.29% | 15.40x |
| Cape Cod News Readers | 17.30% | 11.56x |
| UConn Huskies Fans | 17.30% | 11.56x |
| Summer Festivals and Fairs Visitors | 23.27% | 10.56x |
| Vermont Trip Planners | 12.89% | 8.51x |
| New England Patriots Fans | 14.47% | 7.44x |
| Canoeing and Kayaking Enthusiasts | 12.26% | 6.68x |
| Boston Bruins Fans | 9.12% | 5.56x |
| Portuguese Food Enthusiasts | 8.18% | 5.55x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
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APPAREL RETAILERS
The Big Y audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Y audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.87% | 16.84x |
| Dressbarn | 8.64% | 11.87x |
| Talbots | 6.44% | 9.84x |
| Ann Taylor | 2.51% | 7.60x |
| Brooks Brothers | 4.01% | 7.38x |
| J. Crew | 4.79% | 6.13x |
| Old Navy | 10.45% | 6.04x |
| Maurices | 0.45% | 5.95x |
| Hollister | 5.23% | 5.94x |
| Ralph Lauren | 1.64% | 5.87x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Y audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 19.50% | 78.71x |
| New England Universities | 2.83% | 12.55x |
| Connecticut News | 22.96% | 9.82x |
| Boston Cluster | 36.16% | 9.00x |
| Vermont Cluster | 1.26% | 7.57x |
| Rhode Island Cluster | 1.89% | 5.50x |
| Decoration & Fabric | 0.12% | 4.61x |
| New Hampshire News | 1.57% | 4.13x |
| Amateur Radios | 0.63% | 3.98x |
| Electrical Engineering | 0.44% | 3.86x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
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DEMOGRAPHICS
The Big Y audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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