Explore the Big Y Audience
Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 27 thousand unique devices whose actions qualify for the Big Y audience.
INTERESTS
The Big Y audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Y audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 36.20% | 16.54x |
| UConn Huskies Fans | 14.62% | 9.75x |
| Summer Festivals and Fairs Visitors | 18.31% | 8.98x |
| Cape Cod News Readers | 12.16% | 7.56x |
| New England Patriots Fans | 10.38% | 5.71x |
| Christmas Celebration Researchers | 11.34% | 5.05x |
| Vermont Trip Planners | 8.06% | 4.75x |
| Boston Bruins Fans | 7.51% | 4.53x |
| Renaissance Faire Visitors | 8.74% | 4.18x |
| Canoeing and Kayaking Enthusiasts | 7.38% | 3.99x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
Curious about what else the Big Y audience is interested in?
Sign Up
APPAREL RETAILERS
The Big Y audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Y audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.71% | 14.25x |
| Dressbarn | 9.57% | 10.16x |
| Ann Taylor | 3.92% | 8.51x |
| Talbots | 6.19% | 7.80x |
| J. Crew | 4.67% | 6.05x |
| Patagonia | 1.35% | 5.91x |
| Brooks Brothers | 3.50% | 5.80x |
| Hollister | 4.98% | 5.74x |
| Michael Kors | 5.36% | 5.62x |
| Banana Republic | 8.34% | 5.55x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
Want to find more of the Big Y audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Y audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 10.93% | 61.26x |
| Connecticut News | 16.53% | 8.95x |
| Boston Cluster | 22.68% | 7.83x |
| Home Decoration - Crafts & Kids | 0.55% | 7.78x |
| Lighting & Power | 0.55% | 6.44x |
| New England Universities | 2.19% | 6.31x |
| Rhode Island Cluster | 1.50% | 6.28x |
| New England & Ivy League Sports | 0.96% | 5.58x |
| Decoration & Fabric | 0.12% | 4.61x |
| Maine Cluster | 1.78% | 4.55x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
Want to see more of the Content Affinities the Big Y audience visits?
Sign Up
DEMOGRAPHICS
The Big Y audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Big Y audience?
Sign Up