Explore the Big Y Audience
Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 22 thousand unique devices whose actions qualify for the Big Y audience.
INTERESTS
The Big Y audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Y audience is UConn Huskies Fans.
| Interest | Composition | Index |
| UConn Huskies Fans | 10.24% | 12.69x |
| Summer Festivals and Fairs Visitors | 11.43% | 9.38x |
| Vermont Trip Planners | 5.85% | 5.35x |
| New England Patriots Fans | 5.85% | 5.20x |
| Boston Trip Planners | 3.84% | 4.94x |
| Canoeing and Kayaking Enthusiasts | 4.57% | 4.10x |
| Boston Bruins Fans | 3.84% | 4.07x |
| Boston Red Sox Fans | 3.11% | 3.72x |
| Christmas Celebration Researchers | 9.32% | 3.53x |
| Portuguese Food Enthusiasts | 3.66% | 3.47x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
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APPAREL RETAILERS
The Big Y audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Y audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 4.31% | 12.12x |
| Talbots | 2.34% | 8.48x |
| Brooks Brothers | 3.32% | 7.95x |
| REI | 2.39% | 7.73x |
| Gap | 3.74% | 5.50x |
| Dressbarn | 1.45% | 5.12x |
| Carhartt | 7.90% | 5.03x |
| Lululemon | 1.35% | 4.50x |
| Coach | 1.66% | 4.27x |
| Gymboree | 1.35% | 4.13x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Y audience is Connecticut News.
| Content Affinity | Composition | Index |
| Connecticut News | 14.08% | 15.02x |
| Boston Cluster | 14.90% | 8.59x |
| Movie Reviews | 1.10% | 2.26x |
| Back & Spine | 1.28% | 2.16x |
| Routers, Switches & Networking | 1.19% | 2.15x |
| Antiques & Auctions | 1.01% | 2.01x |
| Assorted Topics #11695 (Auto, Hobbies, Viral Media) | 1.01% | 1.86x |
| Medical Diagnostics | 1.74% | 1.83x |
| Boating & Yachts | 1.28% | 1.78x |
| Shoes & Accessories | 0.82% | 1.74x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
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DEMOGRAPHICS
The Big Y audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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