Explore the Big Y Audience
Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 62 thousand unique devices whose actions qualify for the Big Y audience.
INTERESTS
The Big Y audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Y audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 33.25% | 13.53x |
| Countdown to the Beach Travelers | 0.10% | 10.56x |
| UConn Huskies Fans | 14.90% | 7.64x |
| Summer Festivals and Fairs Visitors | 16.92% | 7.34x |
| Cape Cod News Readers | 14.90% | 6.80x |
| New England Patriots Fans | 12.40% | 5.59x |
| Boston Red Sox Fans | 7.99% | 4.01x |
| Vermont Trip Planners | 9.06% | 3.85x |
| Boston Bruins Fans | 7.75% | 3.80x |
| Christmas Celebration Researchers | 9.77% | 3.77x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
Curious about what else the Big Y audience is interested in?
Sign Up
APPAREL RETAILERS
The Big Y audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Y audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 1.37% | 13.05x |
| Dressbarn | 8.89% | 10.36x |
| Carhartt | 1.00% | 9.43x |
| Ann Taylor | 3.80% | 9.35x |
| Talbots | 6.35% | 8.52x |
| Brooks Brothers | 3.47% | 6.03x |
| J. Crew | 4.60% | 5.92x |
| Michael Kors | 4.34% | 5.67x |
| Banana Republic | 6.59% | 5.44x |
| Express Outlets | 0.98% | 5.25x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
Want to find more of the Big Y audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Y audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.09% | 136.28x |
| Handyman Tools | 0.10% | 81.19x |
| Online Games | 10.97% | 66.23x |
| Environmental Conservation | 0.13% | 46.92x |
| Home Décor, Furniture, & Decorating | 0.09% | 46.25x |
| ISPs & Local Services | 0.13% | 36.73x |
| Parenting & Nutrition | 0.11% | 30.32x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.24% | 27.01x |
| Toronto Tourism | 0.20% | 25.01x |
| Environmentally Friendly Cars | 0.13% | 24.00x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
Want to see more of the Content Affinities the Big Y audience visits?
Sign Up
DEMOGRAPHICS
The Big Y audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Big Y audience?
Sign Up