Explore the Big Y Audience
Below you'll find more information about the Big Y audience, broken down in different categories based on their digital and physical behaviors. These are 15.1 thousand unique devices whose actions qualify for the Big Y audience.
INTERESTS
The Big Y audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Big Y audience is North East State Fair Visitors.
| Interest | Composition | Index |
| North East State Fair Visitors | 46.46% | 18.88x |
| School Closings Updates Readers | 12.12% | 13.69x |
| UConn Huskies Fans | 19.19% | 11.28x |
| Cape Cod News Readers | 19.19% | 10.63x |
| Summer Festivals and Fairs Visitors | 26.26% | 9.80x |
| Renaissance Faire Visitors | 20.20% | 8.15x |
| Boston Trip Planners | 10.10% | 7.75x |
| Vermont Trip Planners | 12.12% | 6.15x |
| Coffee Lovers | 11.11% | 6.09x |
| New England Patriots Fans | 13.13% | 5.97x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Interest attribute.
Index: A comparison of the Big Y audience to the internet population.
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APPAREL RETAILERS
The Big Y audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Big Y audience is Talbots.
| Location | Composition | Index |
| Talbots | 3.51% | 11.48x |
| Ann Taylor | 0.91% | 10.98x |
| Gap | 4.42% | 9.24x |
| J. Crew | 2.34% | 7.55x |
| Banana Republic | 3.38% | 7.33x |
| Dressbarn | 2.86% | 7.06x |
| Brooks Brothers | 1.04% | 6.99x |
| LOFT | 2.99% | 6.91x |
| Urban Outfitters | 1.04% | 6.74x |
| Aeropostale | 2.99% | 5.95x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Location attribute.
Index: A comparison of the Big Y audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Big Y audience is Connecticut News.
| Content Affinity | Composition | Index |
| Connecticut News | 22.22% | 11.77x |
| Boston Cluster | 31.31% | 7.62x |
| Appliances & Reviews | 3.03% | 5.69x |
| Fantasy Name Generators | 3.03% | 5.56x |
| Furniture Shopping | 1.78% | 5.55x |
| Canada General Information Seeker Cluster | 3.03% | 4.83x |
| Decoration & Fabric | 0.12% | 4.61x |
| Collectibles - Toys & Collectibles | 3.03% | 4.02x |
| Guitars & Instruments | 2.02% | 4.00x |
| San Diego Cluster | 2.02% | 3.93x |
Composition Percentage:
The overlap percentage between the Big Y audience and the Content Affinity attribute.
Index: A comparison of the Big Y audience to the internet population.
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DEMOGRAPHICS
The Big Y audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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