Explore the Black Angus Audience
Below you'll find more information about the Black Angus audience, broken down in different categories based on their digital and physical behaviors. These are 70.9 thousand unique devices whose actions qualify for the Black Angus audience.
INTERESTS
The Black Angus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Black Angus audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 7.89% | 5.07x |
| California Skiers and Snowboarders | 6.89% | 4.79x |
| San Diego Trip Planners | 7.10% | 4.47x |
| California Trip Planners | 6.46% | 4.30x |
| Los Angeles Trip Planners | 6.31% | 4.00x |
| Santa Cruz Trip Planners | 6.17% | 3.98x |
| San Francisco Activities Researchers | 4.45% | 3.92x |
| San Diego Events Researchers | 4.45% | 3.92x |
| Men's Suit Shoppers | 5.09% | 3.92x |
| Santa Monica Trip Planners | 6.38% | 3.88x |
Composition Percentage:
The overlap percentage between the Black Angus audience and the Interest attribute.
Index: A comparison of the Black Angus audience to the internet population.
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APPAREL RETAILERS
The Black Angus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Black Angus audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 3.40% | 41.62x |
| Joe's Jeans | 0.85% | 14.62x |
| Michael Kors | 3.29% | 12.61x |
| Saint Laurent Paris | 1.30% | 12.32x |
| Uniqlo | 1.92% | 12.32x |
| Abercrombie & Fitch | 5.08% | 12.16x |
| Forever 21 | 6.33% | 11.57x |
| Madewell | 2.35% | 11.36x |
| Zumiez | 4.99% | 11.31x |
| Hollister | 2.91% | 11.02x |
Composition Percentage:
The overlap percentage between the Black Angus audience and the Location attribute.
Index: A comparison of the Black Angus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Black Angus audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 2.51% | 8.92x |
| California Universities | 2.22% | 6.64x |
| Los Angeles News | 5.81% | 5.40x |
| Central California Cluster | 1.22% | 5.12x |
| San Diego Cluster | 3.59% | 4.84x |
| Pacific Northwest Sports & News Cluster | 1.94% | 4.81x |
| Pacific Northwest Information Research Cluster | 2.58% | 4.69x |
| Los Angeles Tourism | 2.65% | 4.45x |
| Northern California Cluster | 1.58% | 3.18x |
| Action Sports | 0.36% | 3.13x |
Composition Percentage:
The overlap percentage between the Black Angus audience and the Content Affinity attribute.
Index: A comparison of the Black Angus audience to the internet population.
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DEMOGRAPHICS
The Black Angus audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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