Explore the Black Angus Audience
Below you'll find more information about the Black Angus audience, broken down in different categories based on their digital and physical behaviors. These are 30.3 thousand unique devices whose actions qualify for the Black Angus audience.
INTERESTS
The Black Angus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Black Angus audience is California Trip Planners.
| Interest | Composition | Index |
| California Trip Planners | 6.40% | 4.92x |
| Santa Cruz Trip Planners | 5.95% | 4.79x |
| Los Angeles Mass Transit Commuters | 6.13% | 4.61x |
| San Diego Trip Planners | 6.31% | 4.53x |
| California Skiers and Snowboarders | 6.13% | 4.43x |
| Santa Monica Trip Planners | 6.40% | 4.21x |
| Los Angeles Trip Planners | 6.04% | 4.20x |
| Long Beach California Trip Planners | 5.58% | 3.91x |
| Surfers | 3.48% | 3.77x |
| Tahoe Skiers and Snowboarders | 4.30% | 3.52x |
Composition Percentage:
The overlap percentage between the Black Angus audience and the Interest attribute.
Index: A comparison of the Black Angus audience to the internet population.
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APPAREL RETAILERS
The Black Angus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Black Angus audience is Forever 21.
| Location | Composition | Index |
| Forever 21 | 4.30% | 14.67x |
| Zumiez | 3.34% | 13.86x |
| Coach | 4.76% | 11.12x |
| Gymboree | 3.66% | 11.05x |
| Express | 2.13% | 10.88x |
| Aeropostale | 3.05% | 10.55x |
| Old Navy | 4.69% | 10.18x |
| Zara | 1.81% | 10.09x |
| Chicos | 3.34% | 10.00x |
| American Apparel | 1.88% | 9.44x |
Composition Percentage:
The overlap percentage between the Black Angus audience and the Location attribute.
Index: A comparison of the Black Angus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Black Angus audience is San Diego Cluster.
| Content Affinity | Composition | Index |
| San Diego Cluster | 4.67% | 5.77x |
| Northern California Cluster | 2.84% | 5.54x |
| Los Angeles News | 5.31% | 5.32x |
| Los Angeles Tourism | 3.02% | 5.06x |
| San Francisco Bay Area Cluster | 3.48% | 4.11x |
| Las Vegas Hotels | 1.74% | 2.89x |
| Pacific Northwest Information Research Cluster | 1.19% | 2.56x |
| Classic Car Enthusiasts | 1.65% | 2.48x |
| Legal Information Research Cluster | 1.01% | 2.17x |
| Phoenix News | 1.83% | 2.06x |
Composition Percentage:
The overlap percentage between the Black Angus audience and the Content Affinity attribute.
Index: A comparison of the Black Angus audience to the internet population.
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DEMOGRAPHICS
The Black Angus audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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