Explore the Black Angus Audience
Below you'll find more information about the Black Angus audience, broken down in different categories based on their digital and physical behaviors. These are 39.8 thousand unique devices whose actions qualify for the Black Angus audience.
INTERESTS
The Black Angus audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Black Angus audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 14.10% | 6.24x |
| California Skiers and Snowboarders | 11.68% | 5.86x |
| California Trip Planners | 9.83% | 5.07x |
| Men's Suit Shoppers | 9.40% | 4.74x |
| Los Angeles Trip Planners | 9.54% | 4.27x |
| Santa Monica Trip Planners | 9.26% | 4.17x |
| Los Angeles Activities Researchers | 7.41% | 3.92x |
| Los Angeles Dodgers Fans | 8.55% | 3.91x |
| San Diego Trip Planners | 7.98% | 3.81x |
| Los Angeles Angels Fans | 7.41% | 3.75x |
Composition Percentage:
The overlap percentage between the Black Angus audience and the Interest attribute.
Index: A comparison of the Black Angus audience to the internet population.
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APPAREL RETAILERS
The Black Angus audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Black Angus audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.79% | 30.98x |
| Joe's Jeans | 1.06% | 19.93x |
| Topshop | 1.03% | 11.73x |
| Free People | 4.31% | 11.12x |
| Uniqlo | 3.34% | 11.04x |
| Forever 21 | 10.02% | 10.11x |
| Calvin Klein | 0.84% | 10.00x |
| Journeys | 11.21% | 9.95x |
| Hollister | 7.76% | 8.92x |
| REI | 2.73% | 8.82x |
Composition Percentage:
The overlap percentage between the Black Angus audience and the Location attribute.
Index: A comparison of the Black Angus audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Black Angus audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 2.71% | 14.08x |
| Los Angeles News | 15.53% | 8.10x |
| California Universities | 1.71% | 7.31x |
| Saskatchewan Media & Retail Cluster | 0.07% | 6.52x |
| Central California Cluster | 2.42% | 6.02x |
| San Diego Cluster | 5.13% | 6.01x |
| Pac 12 Sports | 0.43% | 5.99x |
| Northern California Cluster | 4.13% | 5.29x |
| Los Angeles Tourism | 3.42% | 5.17x |
| Canada News | 0.10% | 4.11x |
Composition Percentage:
The overlap percentage between the Black Angus audience and the Content Affinity attribute.
Index: A comparison of the Black Angus audience to the internet population.
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DEMOGRAPHICS
The Black Angus audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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