Explore the BlinkFitness Audience
Below you'll find more information about the BlinkFitness audience, broken down in different categories based on their digital and physical behaviors. These are 272 thousand unique devices whose actions qualify for the BlinkFitness audience.
INTERESTS
The BlinkFitness audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the BlinkFitness audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 11.02% | 6.02x |
| Ballet Enthusiasts | 11.07% | 5.57x |
| Online Grocery Shoppers | 11.02% | 5.18x |
| New York Trip Planners | 9.88% | 5.17x |
| Restaurant Menu Researchers | 7.44% | 4.36x |
| Real Estate Decision Makers | 7.10% | 4.15x |
| Broadway Fans | 6.05% | 3.56x |
| Stay-at-Home Parents | 7.59% | 3.53x |
| Caribbean Trip Planners | 6.10% | 3.43x |
| New York Mets Fans | 5.96% | 3.29x |
Composition Percentage:
The overlap percentage between the BlinkFitness audience and the Interest attribute.
Index: A comparison of the BlinkFitness audience to the internet population.
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APPAREL RETAILERS
The BlinkFitness audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the BlinkFitness audience is Everlane.
| Location | Composition | Index |
| Everlane | 2.00% | 90.69x |
| Supreme | 1.64% | 77.92x |
| Topshop | 2.77% | 39.05x |
| Intermix | 4.94% | 36.37x |
| Calvin Klein | 2.84% | 34.60x |
| Zara | 15.64% | 34.15x |
| American Apparel | 16.97% | 31.97x |
| Uniqlo | 9.37% | 30.94x |
| Saint Laurent Paris | 4.61% | 28.83x |
| Club Monaco | 5.40% | 24.43x |
Composition Percentage:
The overlap percentage between the BlinkFitness audience and the Location attribute.
Index: A comparison of the BlinkFitness audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the BlinkFitness audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 5.46% | 16.84x |
| New York City Real Estate Research Cluster | 5.21% | 12.91x |
| NYC Tourist Attractions | 5.21% | 11.10x |
| New York City Family & Activity Cluster | 6.80% | 8.95x |
| Hudson Valley New York Media | 3.57% | 8.47x |
| French News & Gossip Cluster | 0.20% | 6.66x |
| European Museums, Restaurants & Events | 0.45% | 4.75x |
| Retail Industry News | 0.20% | 4.54x |
| Fashion Cluster | 2.03% | 4.25x |
| Marketing Professionals | 0.50% | 4.14x |
Composition Percentage:
The overlap percentage between the BlinkFitness audience and the Content Affinity attribute.
Index: A comparison of the BlinkFitness audience to the internet population.
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DEMOGRAPHICS
The BlinkFitness audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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