Dstillery Audiences

BLOOMINGDALE'S

Audience Size: 142 Thousand Devices

Explore the Bloomingdale's Audience

Below you'll find more information about the Bloomingdale's audience, broken down in different categories based on their digital and physical behaviors. These are 142 thousand unique devices whose actions qualify for the Bloomingdale's audience.

Dstillery Crafted Audiences

INTERESTS

The Bloomingdale's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bloomingdale's audience is Opera Enthusiasts.

Interest Composition Index
Opera Enthusiasts 5.98% 3.91x
New York City Events Researchers 6.54% 3.60x
Online Grocery Shoppers 7.37% 3.50x
Ballet Enthusiasts 6.82% 3.46x
Real Estate Decision Makers 5.56% 3.28x
Restaurant Menu Researchers 5.29% 3.13x
New York Trip Planners 5.56% 2.94x
Miami Trip Planners 5.70% 2.90x
Broadway Fans 4.87% 2.89x
Major Airline Customers 5.42% 2.87x
Composition Percentage: The overlap percentage between the Bloomingdale's audience and the Interest attribute.
Index: A comparison of the Bloomingdale's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bloomingdale's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bloomingdale's audience is Topshop.

Location Composition Index
Topshop 6.90% 97.43x
Joe's Jeans 3.51% 85.69x
Club Monaco 17.60% 79.62x
Everlane 1.60% 72.74x
Supreme 1.45% 68.71x
Zara 28.15% 61.47x
Uniqlo 18.14% 59.87x
Lorna Jane 5.22% 57.59x
Intermix 7.73% 56.92x
Armani 25.42% 56.38x
Composition Percentage: The overlap percentage between the Bloomingdale's audience and the Location attribute.
Index: A comparison of the Bloomingdale's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bloomingdale's audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 2.92% 6.05x
New York City Real Estate Research Cluster 2.36% 5.69x
New York City Education & News Cluster 1.81% 5.42x
Beauty & Cosmetics 0.56% 5.25x
Broadway Information 1.53% 5.05x
Organic Beauty & Skincare Products 0.36% 4.88x
MBA Education 1.11% 4.83x
Furniture & Home Improvement 1.53% 4.37x
Philippines News 0.70% 4.08x
Perfume, Makeup & Cosmetics 0.28% 3.99x
Composition Percentage: The overlap percentage between the Bloomingdale's audience and the Content Affinity attribute.
Index: A comparison of the Bloomingdale's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bloomingdale's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male