Dstillery Audiences

BLOOMINGDALE'S

Audience Size: 174 Thousand Devices

Explore the Bloomingdale's Audience

Below you'll find more information about the Bloomingdale's audience, broken down in different categories based on their digital and physical behaviors. These are 174 thousand unique devices whose actions qualify for the Bloomingdale's audience.

Dstillery Crafted Audiences

INTERESTS

The Bloomingdale's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bloomingdale's audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.19% 2.95x
Los Angeles Trip Planners 6.86% 2.90x
Ballet Enthusiasts 6.49% 2.90x
Online Grocery Shoppers 6.37% 2.76x
Opera Enthusiasts 5.53% 2.75x
San Francisco Trip Planners 6.49% 2.68x
Santa Monica Trip Planners 6.37% 2.66x
Restaurant Menu Researchers 4.93% 2.55x
New York Trip Planners 5.53% 2.51x
California Trip Planners 5.53% 2.51x
Composition Percentage: The overlap percentage between the Bloomingdale's audience and the Interest attribute.
Index: A comparison of the Bloomingdale's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bloomingdale's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bloomingdale's audience is Topshop.

Location Composition Index
Topshop 7.50% 90.80x
Joe's Jeans 3.96% 81.87x
Club Monaco 18.36% 76.60x
Supreme 1.55% 69.76x
Everlane 1.66% 67.64x
Zara 29.37% 58.20x
Lorna Jane 6.11% 57.08x
Uniqlo 19.03% 56.30x
Armani 27.23% 56.22x
Intermix 8.04% 50.02x
Composition Percentage: The overlap percentage between the Bloomingdale's audience and the Location attribute.
Index: A comparison of the Bloomingdale's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bloomingdale's audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 0.42% 6.30x
New York City Education & News Cluster 1.86% 5.58x
Retail Industry News 0.24% 5.14x
Dermatology 0.54% 5.04x
LGBTQ Advocacy 2.65% 4.79x
Art News & Products 0.30% 4.60x
Korea Cluster 0.30% 4.51x
Film Production 0.36% 4.38x
NYC Tourist Attractions 2.16% 4.32x
European Museums, Restaurants & Events 0.42% 4.26x
Composition Percentage: The overlap percentage between the Bloomingdale's audience and the Content Affinity attribute.
Index: A comparison of the Bloomingdale's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bloomingdale's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female