Dstillery Audiences

BLOOMINGDALE'S

Audience Size: 69.8 Thousand Devices

Explore the Bloomingdale's Audience

Below you'll find more information about the Bloomingdale's audience, broken down in different categories based on their digital and physical behaviors. These are 69.8 thousand unique devices whose actions qualify for the Bloomingdale's audience.

Dstillery Crafted Audiences

INTERESTS

The Bloomingdale's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bloomingdale's audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 3.32% 2.52x
Online Grocery Shoppers 6.33% 2.49x
Real Estate Decision Makers 5.04% 2.31x
Miami Trip Planners 2.57% 2.27x
Restaurant Menu Researchers 2.47% 2.21x
Readers of Chinese Content 2.51% 2.19x
Executive Travelers 2.19% 2.18x
Last Minute Travelers 2.35% 2.16x
Broadway Fans 2.07% 2.15x
Shared Work Space Researchers 1.88% 2.14x
Composition Percentage: The overlap percentage between the Bloomingdale's audience and the Interest attribute.
Index: A comparison of the Bloomingdale's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bloomingdale's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bloomingdale's audience is Armani.

Location Composition Index
Armani 17.02% 128.52x
Hugo Boss 9.78% 107.48x
Club Monaco 9.63% 106.33x
Uniqlo 7.91% 101.15x
Zara 12.06% 73.33x
Kate Spade 6.77% 57.19x
Michael Kors 7.93% 56.60x
Urban Outfitters 13.70% 53.17x
Madewell 4.91% 51.84x
Ann Taylor 5.72% 51.10x
Composition Percentage: The overlap percentage between the Bloomingdale's audience and the Location attribute.
Index: A comparison of the Bloomingdale's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bloomingdale's audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.44% 5.73x
New York City Real Estate Research Cluster 1.66% 5.28x
NYC Tourist Attractions 2.57% 4.32x
New York City Family & Activity Cluster 1.66% 3.55x
Broadway Information 0.88% 3.55x
LGBTQ Advocacy 1.44% 3.38x
Fashion Cluster 1.60% 3.33x
Philadelphia Cluster 1.41% 2.54x
Furniture & Home Improvement 1.79% 2.53x
Southern California Tourism 0.75% 2.50x
Composition Percentage: The overlap percentage between the Bloomingdale's audience and the Content Affinity attribute.
Index: A comparison of the Bloomingdale's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bloomingdale's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male