Dstillery Audiences

BOB EVANS

Audience Size: 751.5 Thousand Devices

Explore the Bob Evans Audience

Below you'll find more information about the Bob Evans audience, broken down in different categories based on their digital and physical behaviors. These are 751.5 thousand unique devices whose actions qualify for the Bob Evans audience.

Dstillery Crafted Audiences

INTERESTS

The Bob Evans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bob Evans audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 12.25% 5.34x
Cleveland Indians Fans 6.64% 3.31x
Cininnati Reds Fans 6.24% 3.02x
Water Park Visitors 6.76% 2.99x
Cleveland Cavaliers Fans 4.89% 2.98x
Ohio State Buckeyes Fans 6.07% 2.93x
Midwestern Voters 5.71% 2.87x
Smoky Mountains Trip Planners 4.77% 2.35x
Myrtle Beach Trip Planners 4.35% 2.29x
Cleveland Browns Fans 4.58% 2.29x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Interest attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bob Evans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bob Evans audience is Talbots.

Location Composition Index
Talbots 3.90% 5.25x
Carhartt 22.63% 5.07x
Buckle 5.86% 4.88x
Jos A. Bank Clothiers 4.33% 4.50x
Lane Bryant 4.29% 4.45x
Dressbarn 3.76% 4.41x
Chicos 4.88% 4.40x
Gymboree 4.71% 4.28x
American Eagle Outfitters 5.56% 4.22x
Journeys 7.75% 4.20x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Location attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bob Evans audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 2.58% 8.98x
Central & Northwest Ohio Cluster 8.32% 7.33x
West Virginia News 3.02% 5.35x
Cincinnati Cluster 7.90% 5.19x
Cleveland News 9.12% 5.03x
College Sports 0.36% 4.31x
Homeschooling 0.08% 4.22x
Holiday Gifts 0.11% 3.64x
Construction Apparel 0.21% 3.40x
Paper & Packaging 0.04% 3.27x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Content Affinity attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bob Evans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female