Explore the Bob Evans Audience
Below you'll find more information about the Bob Evans audience, broken down in different categories based on their digital and physical behaviors. These are 192.8 thousand unique devices whose actions qualify for the Bob Evans audience.
INTERESTS
The Bob Evans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bob Evans audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 16.71% | 5.07x |
| Ohio State Buckeyes Fans | 9.28% | 3.67x |
| Cininnati Reds Fans | 8.75% | 3.61x |
| Cleveland Indians Fans | 8.42% | 3.48x |
| Cleveland Cavaliers Fans | 5.86% | 2.92x |
| Water Park Visitors | 8.22% | 2.78x |
| Midwestern Voters | 6.91% | 2.49x |
| Zoo Visitors | 6.58% | 2.41x |
| Cincinnati Bengals Fans | 5.33% | 2.36x |
| Smoky Mountains Trip Planners | 5.79% | 2.34x |
Composition Percentage:
The overlap percentage between the Bob Evans audience and the Interest attribute.
Index: A comparison of the Bob Evans audience to the internet population.
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APPAREL RETAILERS
The Bob Evans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bob Evans audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.02% | 5.76x |
| Talbots | 2.05% | 4.57x |
| J. Crew | 1.38% | 4.22x |
| Gymboree | 1.76% | 4.18x |
| Maurices | 4.45% | 3.94x |
| Carhartt | 36.62% | 3.91x |
| American Eagle Outfitters | 2.10% | 3.85x |
| H&M | 1.27% | 3.80x |
| Ralph Lauren | 0.56% | 3.80x |
| Journeys | 3.07% | 3.77x |
Composition Percentage:
The overlap percentage between the Bob Evans audience and the Location attribute.
Index: A comparison of the Bob Evans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bob Evans audience is Bird Watching.
| Content Affinity | Composition | Index |
| Bird Watching | 0.26% | 6.88x |
| Ohio Universities | 2.43% | 6.45x |
| Central & Northwest Ohio Cluster | 11.38% | 5.66x |
| Cleveland News | 13.49% | 4.51x |
| Cincinnati Cluster | 11.71% | 4.37x |
| Internet Service Provider Sites | 0.22% | 4.16x |
| Quebec Vacations | 0.15% | 3.90x |
| Online Media Converters | 0.13% | 3.84x |
| College Sports | 0.20% | 3.77x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.11% | 3.62x |
Composition Percentage:
The overlap percentage between the Bob Evans audience and the Content Affinity attribute.
Index: A comparison of the Bob Evans audience to the internet population.
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DEMOGRAPHICS
The Bob Evans audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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