Dstillery Audiences

BOB EVANS

Audience Size: 351.8 Thousand Devices

Explore the Bob Evans Audience

Below you'll find more information about the Bob Evans audience, broken down in different categories based on their digital and physical behaviors. These are 351.8 thousand unique devices whose actions qualify for the Bob Evans audience.

Dstillery Crafted Audiences

INTERESTS

The Bob Evans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bob Evans audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 18.17% 5.71x
Ohio State Buckeyes Fans 10.27% 4.10x
Cleveland Indians Fans 9.71% 4.00x
Cininnati Reds Fans 9.93% 3.81x
Water Park Visitors 9.76% 3.54x
Cleveland Cavaliers Fans 6.43% 3.41x
Beard Care Shoppers 4.51% 2.94x
Midwestern Voters 7.79% 2.89x
Cincinnati Bengals Fans 6.21% 2.69x
Michigan County and Local Fair Visitors 8.75% 2.67x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Interest attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bob Evans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bob Evans audience is Maurices.

Location Composition Index
Maurices 1.50% 5.98x
Johnston and Murphy 0.02% 5.76x
Talbots 2.63% 5.22x
Carhartt 30.03% 4.91x
Buckle 3.56% 4.50x
Gymboree 2.79% 4.30x
Jos A. Bank Clothiers 2.67% 4.22x
Lane Bryant 2.69% 4.13x
Journeys 5.61% 4.11x
Chicos 3.00% 4.03x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Location attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bob Evans audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 4.12% 10.58x
Central & Northwest Ohio Cluster 14.39% 6.74x
Film Production 0.23% 6.41x
Cincinnati Cluster 14.05% 4.93x
Pool Cleaning 0.23% 4.82x
Cleveland News 14.39% 4.70x
Bird Watching 0.17% 4.59x
Celebrity Gossip 0.34% 4.34x
Quebec Vacations 0.15% 3.90x
Humor & Entertainment 0.11% 3.89x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Content Affinity attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bob Evans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female