Dstillery Audiences

BOB EVANS

Audience Size: 232.6 Thousand Devices

Explore the Bob Evans Audience

Below you'll find more information about the Bob Evans audience, broken down in different categories based on their digital and physical behaviors. These are 232.6 thousand unique devices whose actions qualify for the Bob Evans audience.

Dstillery Crafted Audiences

INTERESTS

The Bob Evans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bob Evans audience is Cininnati Reds Fans.

Interest Composition Index
Cininnati Reds Fans 3.57% 3.39x
Cleveland Indians Fans 3.09% 3.25x
Cleveland Cavaliers Fans 2.44% 3.22x
Water Park Visitors 4.30% 3.16x
Ohio State Buckeyes Fans 2.90% 2.90x
Midwestern Voters 3.03% 2.82x
Aquarium Trip Planners 3.05% 2.37x
Smoky Mountains Trip Planners 2.51% 2.34x
Cleveland Browns Fans 2.00% 2.20x
Indiana Hoosiers Fans 2.35% 2.19x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Interest attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bob Evans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bob Evans audience is Dressbarn.

Location Composition Index
Dressbarn 2.33% 7.81x
Hollister 0.93% 7.40x
Gymboree 2.42% 7.25x
Columbia 0.55% 7.21x
Journeys 1.53% 7.15x
Eddie Bauer 0.67% 7.05x
Express Outlets 0.20% 6.94x
Lane Bryant 2.26% 6.88x
Chicos 2.19% 6.73x
Aeropostale 1.77% 6.34x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Location attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bob Evans audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 4.18% 8.88x
Ohio Universities 2.03% 8.79x
Cincinnati Cluster 4.17% 7.03x
Cleveland News 4.83% 5.77x
West Virginia News 1.34% 5.59x
College Sports 0.47% 4.58x
Kentucky News 2.35% 3.07x
Indiana News & Business Cluster 2.16% 3.01x
Michigan Cluster 3.29% 2.94x
Motorsports 0.17% 2.88x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Content Affinity attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bob Evans audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female