Dstillery Audiences

BOB EVANS

Audience Size: 711.8 Thousand Devices

Explore the Bob Evans Audience

Below you'll find more information about the Bob Evans audience, broken down in different categories based on their digital and physical behaviors. These are 711.8 thousand unique devices whose actions qualify for the Bob Evans audience.

Dstillery Crafted Audiences

INTERESTS

The Bob Evans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bob Evans audience is Cleveland Indians Fans.

Interest Composition Index
Cleveland Indians Fans 6.74% 3.44x
Cleveland Cavaliers Fans 5.88% 3.32x
Water Park Visitors 6.85% 3.31x
Ohio State Buckeyes Fans 5.85% 3.25x
Cininnati Reds Fans 6.22% 3.17x
Midwestern Voters 5.48% 3.16x
Cincinnati Bengals Fans 4.52% 2.45x
Cleveland Browns Fans 4.48% 2.37x
Drive-In Theater Enthusiasts 4.29% 2.36x
Smoky Mountains Trip Planners 4.40% 2.35x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Interest attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bob Evans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bob Evans audience is Gymboree.

Location Composition Index
Gymboree 3.16% 5.35x
Chicos 4.81% 5.29x
Buckle 3.66% 5.19x
Dressbarn 4.32% 5.07x
Express Outlets 0.77% 4.95x
Jos A. Bank Clothiers 5.03% 4.89x
Lane Bryant 4.70% 4.87x
Carhartt 8.02% 4.83x
Talbots 4.35% 4.79x
Brooks Brothers 3.19% 4.73x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Location attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bob Evans audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.01% 12.95x
Canada News 0.01% 12.70x
As Seen On TV Products 0.07% 9.95x
Ohio Universities 3.44% 8.94x
Local & Travel England - North Midlands 0.01% 8.68x
Quebec Hunting & Outdoors Cluster 0.01% 8.16x
Central & Northwest Ohio Cluster 8.99% 7.67x
ISPs & Local Services 0.04% 7.50x
Home Décor, Furniture, & Decorating 0.01% 7.00x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.11% 6.96x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Content Affinity attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bob Evans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female