Dstillery Audiences

BOB EVANS

Audience Size: 873.9 Thousand Devices

Explore the Bob Evans Audience

Below you'll find more information about the Bob Evans audience, broken down in different categories based on their digital and physical behaviors. These are 873.9 thousand unique devices whose actions qualify for the Bob Evans audience.

Dstillery Crafted Audiences

INTERESTS

The Bob Evans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bob Evans audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 12.36% 4.89x
Water Park Visitors 7.27% 2.74x
Cininnati Reds Fans 6.03% 2.70x
Ohio State Buckeyes Fans 5.78% 2.68x
Cleveland Indians Fans 5.75% 2.67x
Midwestern Voters 5.78% 2.63x
Cleveland Cavaliers Fans 4.90% 2.58x
Cleveland Browns Fans 4.40% 2.07x
Cabin Rental Researchers 5.13% 1.99x
Smoky Mountains Trip Planners 4.57% 1.97x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Interest attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bob Evans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bob Evans audience is Talbots.

Location Composition Index
Talbots 3.98% 5.15x
Buckle 5.46% 4.87x
Carhartt 0.45% 4.50x
Jos A. Bank Clothiers 4.19% 4.46x
Chicos 4.56% 4.42x
Lane Bryant 4.00% 4.32x
Express Outlets 0.83% 4.22x
Dressbarn 3.81% 4.21x
Gymboree 3.72% 4.12x
American Eagle Outfitters 6.08% 4.09x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Location attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bob Evans audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 2.74% 8.85x
Central & Northwest Ohio Cluster 7.54% 7.53x
Cincinnati Cluster 7.10% 5.40x
Cleveland News 7.85% 5.21x
Home Printing 0.09% 4.90x
West Virginia News 2.13% 4.73x
College Sports 0.47% 4.36x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 3.75x
Texas Off-Roading 0.02% 3.65x
Scientology 0.02% 3.65x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Content Affinity attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bob Evans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female