Dstillery Audiences

BOB EVANS

Audience Size: 830.5 Thousand Devices

Explore the Bob Evans Audience

Below you'll find more information about the Bob Evans audience, broken down in different categories based on their digital and physical behaviors. These are 830.5 thousand unique devices whose actions qualify for the Bob Evans audience.

Dstillery Crafted Audiences

INTERESTS

The Bob Evans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bob Evans audience is Cleveland Indians Fans.

Interest Composition Index
Cleveland Indians Fans 5.40% 3.30x
Cininnati Reds Fans 4.99% 3.14x
Water Park Visitors 6.16% 3.12x
Ohio State Buckeyes Fans 5.02% 3.05x
Cleveland Cavaliers Fans 4.22% 3.03x
Midwestern Voters 4.71% 2.92x
Cleveland Browns Fans 3.69% 2.36x
Cabin Rental Researchers 3.96% 2.22x
Smoky Mountains Trip Planners 3.88% 2.17x
Aquarium Trip Planners 3.89% 2.05x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Interest attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bob Evans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bob Evans audience is Talbots.

Location Composition Index
Talbots 3.91% 5.25x
Buckle 4.26% 5.12x
Chicos 4.27% 4.93x
Carhartt 3.15% 4.87x
Jos A. Bank Clothiers 4.34% 4.86x
Express Outlets 0.77% 4.73x
Lane Bryant 4.13% 4.72x
Gymboree 3.18% 4.66x
Dressbarn 3.72% 4.60x
Eddie Bauer 1.68% 4.51x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Location attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bob Evans audience is Canada News.

Content Affinity Composition Index
Canada News 0.01% 11.90x
Handyman Tools 0.01% 9.52x
Decoration & Fabric 0.02% 9.47x
Golf & Boats 0.01% 8.93x
Ohio Universities 2.89% 8.58x
Quebec Hunting & Outdoors Cluster 0.01% 8.16x
Central & Northwest Ohio Cluster 7.53% 7.80x
Home Décor, Furniture, & Decorating 0.01% 7.18x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 6.65x
ISPs & Local Services 0.02% 6.09x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Content Affinity attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bob Evans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female