Dstillery Audiences

BOB EVANS

Audience Size: 530.6 Thousand Devices

Explore the Bob Evans Audience

Below you'll find more information about the Bob Evans audience, broken down in different categories based on their digital and physical behaviors. These are 530.6 thousand unique devices whose actions qualify for the Bob Evans audience.

Dstillery Crafted Audiences

INTERESTS

The Bob Evans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bob Evans audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 2.66% 3.52x
Cleveland Indians Fans 3.30% 3.45x
Water Park Visitors 5.01% 3.29x
Cininnati Reds Fans 3.34% 3.24x
Midwestern Voters 3.11% 2.83x
Ohio State Buckeyes Fans 2.62% 2.82x
Myrtle Beach Trip Planners 2.62% 2.52x
Smoky Mountains Trip Planners 3.09% 2.48x
Family Adventures Travelers 0.05% 2.40x
Cleveland Browns Fans 2.06% 2.36x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Interest attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bob Evans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bob Evans audience is Gymboree.

Location Composition Index
Gymboree 3.20% 7.82x
Dressbarn 4.07% 7.36x
Chicos 3.92% 7.04x
Eddie Bauer 1.18% 6.74x
Brooks Brothers 3.46% 6.72x
Journeys 2.92% 6.71x
Hollister 1.67% 6.52x
Columbia 0.85% 6.51x
Express Outlets 0.36% 6.48x
Lane Bryant 4.00% 6.46x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Location attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bob Evans audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 2.06% 9.48x
Central & Northwest Ohio Cluster 4.43% 8.88x
Cincinnati Cluster 4.24% 6.68x
West Virginia News 1.68% 6.59x
Cleveland News 4.68% 5.61x
College Sports 0.50% 4.81x
Indiana Finance & Business Cluster 1.03% 3.79x
Detroit News 2.31% 3.21x
Canadian News 0.09% 2.90x
Kentucky News 2.35% 2.89x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Content Affinity attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bob Evans audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female