Dstillery Audiences

BOB EVANS

Audience Size: 218 Thousand Devices

Explore the Bob Evans Audience

Below you'll find more information about the Bob Evans audience, broken down in different categories based on their digital and physical behaviors. These are 218 thousand unique devices whose actions qualify for the Bob Evans audience.

Dstillery Crafted Audiences

INTERESTS

The Bob Evans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bob Evans audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 14.03% 4.58x
Restaurant Supply Shoppers 0.38% 3.65x
Cleveland Cavaliers Fans 5.19% 3.42x
Cleveland Indians Fans 7.74% 3.22x
Cininnati Reds Fans 8.07% 3.11x
Ohio State Buckeyes Fans 7.16% 2.96x
Midwestern Voters 6.73% 2.62x
Cincinnati Bengals Fans 4.90% 2.43x
Water Park Visitors 7.26% 2.42x
Verizon Wireless Customers 0.22% 2.22x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Interest attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bob Evans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bob Evans audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 5.76x
Maurices 3.42% 3.23x
Carhartt 21.74% 3.10x
Talbots 1.11% 2.97x
Jos A. Bank Clothiers 1.30% 2.78x
Buckle 1.86% 2.69x
Mens Wearhouse 2.08% 2.56x
H&M 0.96% 2.53x
Armani 0.22% 2.46x
Journeys 2.45% 2.44x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Location attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bob Evans audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 2.35% 10.34x
Central & Northwest Ohio Cluster 11.29% 7.76x
College Sports 0.19% 6.77x
Cleveland News 11.29% 5.13x
Cincinnati Cluster 10.33% 4.75x
West Virginia News 2.88% 4.03x
Mail Order Food 0.10% 3.92x
Quebec Vacations 0.15% 3.90x
Caribbean Vacation 0.19% 3.46x
Lawns & Pest Control 0.10% 3.21x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Content Affinity attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bob Evans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female