Dstillery Audiences

BOB EVANS

Audience Size: 710.1 Thousand Devices

Explore the Bob Evans Audience

Below you'll find more information about the Bob Evans audience, broken down in different categories based on their digital and physical behaviors. These are 710.1 thousand unique devices whose actions qualify for the Bob Evans audience.

Dstillery Crafted Audiences

INTERESTS

The Bob Evans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bob Evans audience is Cleveland Cavaliers Fans.

Interest Composition Index
Cleveland Cavaliers Fans 3.08% 3.51x
Cininnati Reds Fans 3.62% 3.40x
Cleveland Indians Fans 3.58% 3.37x
Midwestern Voters 3.26% 3.30x
Water Park Visitors 4.21% 3.23x
Ohio State Buckeyes Fans 2.89% 2.93x
Cleveland Browns Fans 2.39% 2.49x
Smoky Mountains Trip Planners 2.56% 2.27x
Myrtle Beach Trip Planners 2.38% 2.21x
Cincinnati Bengals Fans 1.88% 2.04x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Interest attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bob Evans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bob Evans audience is Gymboree.

Location Composition Index
Gymboree 3.07% 7.17x
Chicos 4.47% 6.68x
Dressbarn 4.33% 6.43x
Brooks Brothers 3.39% 6.25x
Journeys 3.68% 6.23x
American Eagle Outfitters 4.82% 5.98x
Express Outlets 0.59% 5.92x
Lane Bryant 4.72% 5.86x
Eddie Bauer 1.38% 5.81x
Jos A. Bank Clothiers 4.03% 5.74x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Location attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bob Evans audience is Central & Northwest Ohio Cluster.

Content Affinity Composition Index
Central & Northwest Ohio Cluster 5.16% 9.29x
Ohio Universities 2.07% 8.95x
Cincinnati Cluster 4.55% 6.07x
Cleveland News 5.52% 5.70x
West Virginia News 1.25% 4.92x
College Sports 0.45% 4.33x
Detroit News 2.47% 3.40x
Health & Safety Compliance 0.09% 3.19x
Indiana Finance & Business Cluster 0.92% 3.17x
Michigan Cluster 3.82% 3.12x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Content Affinity attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bob Evans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female