Dstillery Audiences

BOB EVANS

Audience Size: 476.2 Thousand Devices

Explore the Bob Evans Audience

Below you'll find more information about the Bob Evans audience, broken down in different categories based on their digital and physical behaviors. These are 476.2 thousand unique devices whose actions qualify for the Bob Evans audience.

Dstillery Crafted Audiences

INTERESTS

The Bob Evans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bob Evans audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 12.84% 4.92x
Cininnati Reds Fans 6.27% 3.04x
Cleveland Cavaliers Fans 3.34% 2.78x
Ohio State Buckeyes Fans 5.38% 2.77x
Water Park Visitors 7.11% 2.59x
Cleveland Indians Fans 4.89% 2.58x
Michigan County and Local Fair Visitors 7.29% 2.45x
Midwestern Voters 4.87% 2.34x
Aquarium Trip Planners 4.51% 2.29x
Verizon Wireless Customers 0.22% 2.22x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Interest attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bob Evans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bob Evans audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 5.76x
Talbots 2.82% 2.56x
Maurices 7.80% 2.53x
Abercrombie & Fitch 0.31% 2.49x
Carhartt 36.05% 2.32x
American Eagle Outfitters 4.00% 2.31x
Buckle 4.75% 2.30x
Jos A. Bank Clothiers 3.38% 2.29x
Gymboree 3.36% 2.18x
H&M 2.51% 2.18x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Location attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bob Evans audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 1.61% 9.42x
Central & Northwest Ohio Cluster 8.10% 6.48x
College Sports 0.10% 6.40x
West Virginia News 3.01% 4.94x
Cincinnati Cluster 8.36% 4.73x
Cleveland News 8.28% 4.71x
Bowling 0.08% 3.36x
Instagram Management 0.05% 2.67x
Assorted Topics (Car News, Animals, Viral Media) 0.10% 2.62x
Video Content Sites 0.08% 2.61x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Content Affinity attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bob Evans audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female