Dstillery Audiences

BOB EVANS

Audience Size: 166.9 Thousand Devices

Explore the Bob Evans Audience

Below you'll find more information about the Bob Evans audience, broken down in different categories based on their digital and physical behaviors. These are 166.9 thousand unique devices whose actions qualify for the Bob Evans audience.

Dstillery Crafted Audiences

INTERESTS

The Bob Evans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bob Evans audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 13.80% 5.67x
Big Box Store Jewelry Sale Shoppers 0.18% 4.43x
Ohio State Buckeyes Fans 4.91% 3.07x
Cininnati Reds Fans 5.73% 3.03x
Aquarium Trip Planners 4.36% 2.96x
Water Park Visitors 8.39% 2.86x
RC Helicopters and Drones Hobbyists 3.90% 2.70x
Michigan County and Local Fair Visitors 6.65% 2.47x
Cincinnati Bengals Fans 3.12% 2.47x
Cleveland Browns Fans 4.03% 2.40x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Interest attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bob Evans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bob Evans audience is Carhartt.

Location Composition Index
Carhartt 13.81% 4.35x
Jos A. Bank Clothiers 1.30% 3.85x
Buckle 2.03% 3.78x
Maurices 3.16% 3.71x
Dressbarn 1.21% 3.62x
Mens Wearhouse 2.05% 3.56x
Abercrombie & Fitch 0.23% 3.33x
American Eagle Outfitters 1.61% 3.29x
Journeys 2.60% 3.28x
Hollister 1.03% 3.20x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Location attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bob Evans audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 5.27% 8.28x
Central & Northwest Ohio Cluster 8.48% 7.31x
Cincinnati Cluster 9.31% 5.02x
Ohio Universities 0.41% 4.76x
Online Games for Kids 0.14% 4.55x
Cleveland News 7.06% 4.39x
Gun Enthusiast - Rifles & Ammo 0.18% 4.15x
Power Tools 0.09% 3.87x
Delaware Cluster 0.73% 3.43x
Pet Forums 0.18% 3.38x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Content Affinity attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bob Evans audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female