Explore the Bob Evans Audience
Below you'll find more information about the Bob Evans audience, broken down in different categories based on their digital and physical behaviors. These are 710.1 thousand unique devices whose actions qualify for the Bob Evans audience.
INTERESTS
The Bob Evans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bob Evans audience is Cleveland Cavaliers Fans.
| Interest | Composition | Index |
| Cleveland Cavaliers Fans | 3.08% | 3.51x |
| Cininnati Reds Fans | 3.62% | 3.40x |
| Cleveland Indians Fans | 3.58% | 3.37x |
| Midwestern Voters | 3.26% | 3.30x |
| Water Park Visitors | 4.21% | 3.23x |
| Ohio State Buckeyes Fans | 2.89% | 2.93x |
| Cleveland Browns Fans | 2.39% | 2.49x |
| Smoky Mountains Trip Planners | 2.56% | 2.27x |
| Myrtle Beach Trip Planners | 2.38% | 2.21x |
| Cincinnati Bengals Fans | 1.88% | 2.04x |
Composition Percentage:
The overlap percentage between the Bob Evans audience and the Interest attribute.
Index: A comparison of the Bob Evans audience to the internet population.
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APPAREL RETAILERS
The Bob Evans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bob Evans audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 3.07% | 7.17x |
| Chicos | 4.47% | 6.68x |
| Dressbarn | 4.33% | 6.43x |
| Brooks Brothers | 3.39% | 6.25x |
| Journeys | 3.68% | 6.23x |
| American Eagle Outfitters | 4.82% | 5.98x |
| Express Outlets | 0.59% | 5.92x |
| Lane Bryant | 4.72% | 5.86x |
| Eddie Bauer | 1.38% | 5.81x |
| Jos A. Bank Clothiers | 4.03% | 5.74x |
Composition Percentage:
The overlap percentage between the Bob Evans audience and the Location attribute.
Index: A comparison of the Bob Evans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bob Evans audience is Central & Northwest Ohio Cluster.
| Content Affinity | Composition | Index |
| Central & Northwest Ohio Cluster | 5.16% | 9.29x |
| Ohio Universities | 2.07% | 8.95x |
| Cincinnati Cluster | 4.55% | 6.07x |
| Cleveland News | 5.52% | 5.70x |
| West Virginia News | 1.25% | 4.92x |
| College Sports | 0.45% | 4.33x |
| Detroit News | 2.47% | 3.40x |
| Health & Safety Compliance | 0.09% | 3.19x |
| Indiana Finance & Business Cluster | 0.92% | 3.17x |
| Michigan Cluster | 3.82% | 3.12x |
Composition Percentage:
The overlap percentage between the Bob Evans audience and the Content Affinity attribute.
Index: A comparison of the Bob Evans audience to the internet population.
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DEMOGRAPHICS
The Bob Evans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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