Dstillery Audiences

BOB EVANS

Audience Size: 610.4 Thousand Devices

Explore the Bob Evans Audience

Below you'll find more information about the Bob Evans audience, broken down in different categories based on their digital and physical behaviors. These are 610.4 thousand unique devices whose actions qualify for the Bob Evans audience.

Dstillery Crafted Audiences

INTERESTS

The Bob Evans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bob Evans audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 12.98% 5.21x
Cininnati Reds Fans 7.81% 3.63x
Cleveland Indians Fans 7.56% 3.62x
Michigan County and Local Fair Visitors 8.82% 3.49x
Cleveland Cavaliers Fans 5.55% 3.42x
Ohio State Buckeyes Fans 7.12% 3.38x
Water Park Visitors 7.12% 2.99x
Midwestern Voters 5.92% 2.93x
Cleveland Browns Fans 5.36% 2.66x
Indiana Hoosiers Fans 4.66% 2.24x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Interest attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bob Evans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bob Evans audience is Maurices.

Location Composition Index
Maurices 0.27% 6.50x
Talbots 3.57% 5.45x
Carhartt 27.29% 5.08x
Buckle 5.49% 5.03x
Jos A. Bank Clothiers 3.91% 4.63x
Gymboree 4.33% 4.57x
Chicos 4.43% 4.54x
Lane Bryant 3.90% 4.54x
Journeys 8.03% 4.44x
Dressbarn 3.23% 4.43x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Location attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bob Evans audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 3.21% 8.78x
Central & Northwest Ohio Cluster 11.47% 6.49x
College Sports 0.44% 5.70x
Cleveland News 12.60% 5.02x
Cincinnati Cluster 9.51% 4.31x
Hobby Drones & Remote-Controlled Cars 0.19% 3.86x
Liberal Views on LGBTQ Rights and Pro-Choice 0.06% 3.75x
Canadian News 0.13% 3.47x
Cheerleading 0.13% 3.34x
Bathrooms & Plumbing 0.25% 3.31x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Content Affinity attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bob Evans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female