Dstillery Audiences

BOB EVANS

Audience Size: 831.2 Thousand Devices

Explore the Bob Evans Audience

Below you'll find more information about the Bob Evans audience, broken down in different categories based on their digital and physical behaviors. These are 831.2 thousand unique devices whose actions qualify for the Bob Evans audience.

Dstillery Crafted Audiences

INTERESTS

The Bob Evans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bob Evans audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 11.90% 5.09x
Cleveland Indians Fans 7.05% 3.28x
Ohio State Buckeyes Fans 6.42% 3.04x
Cininnati Reds Fans 6.57% 3.02x
Midwestern Voters 5.90% 2.88x
Water Park Visitors 6.61% 2.85x
Cleveland Cavaliers Fans 5.14% 2.78x
Cleveland Browns Fans 4.58% 2.22x
Aquarium Trip Planners 4.70% 2.18x
Michigan Wolverines Fans 4.42% 2.17x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Interest attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bob Evans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bob Evans audience is Talbots.

Location Composition Index
Talbots 4.28% 5.40x
Carhartt 19.09% 5.23x
Buckle 6.12% 4.92x
Jos A. Bank Clothiers 4.53% 4.55x
Chicos 5.18% 4.46x
Lane Bryant 4.53% 4.46x
Dressbarn 4.11% 4.39x
American Eagle Outfitters 6.54% 4.24x
Gymboree 5.01% 4.20x
Journeys 7.46% 4.15x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Location attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bob Evans audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 2.45% 8.45x
Central & Northwest Ohio Cluster 7.02% 6.98x
Cincinnati Cluster 7.38% 5.43x
Cleveland News 8.29% 5.14x
West Virginia News 2.34% 4.87x
Illinois College Sports 0.10% 4.71x
College Sports 0.36% 3.68x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.08% 3.57x
Canadian News 0.10% 3.42x
Flower Shopping 0.10% 3.42x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Content Affinity attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bob Evans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female