Dstillery Audiences

BOB EVANS

Audience Size: 104 Thousand Devices

Explore the Bob Evans Audience

Below you'll find more information about the Bob Evans audience, broken down in different categories based on their digital and physical behaviors. These are 104 thousand unique devices whose actions qualify for the Bob Evans audience.

Dstillery Crafted Audiences

INTERESTS

The Bob Evans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bob Evans audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 13.65% 4.31x
Cininnati Reds Fans 10.58% 4.03x
Cleveland Indians Fans 7.50% 3.07x
Cleveland Cavaliers Fans 5.00% 2.97x
Ohio State Buckeyes Fans 7.50% 2.95x
Midwestern Voters 7.31% 2.82x
Water Park Visitors 7.50% 2.74x
Indiana Hoosiers Fans 6.54% 2.64x
Cleveland Browns Fans 6.35% 2.61x
Zoo Visitors 6.54% 2.55x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Interest attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bob Evans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bob Evans audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 5.76x
Talbots 2.50% 5.07x
Buckle 4.59% 4.74x
H&M 2.32% 4.64x
Maurices 6.26% 4.44x
Armani 0.47% 4.43x
Jos A. Bank Clothiers 2.50% 4.38x
Gymboree 2.83% 4.27x
American Eagle Outfitters 3.45% 3.94x
Hollister 2.42% 3.89x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Location attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bob Evans audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 1.92% 7.45x
Central & Northwest Ohio Cluster 7.69% 5.26x
Cincinnati Cluster 10.77% 4.94x
West Virginia News 3.27% 4.80x
Indiana News & Business Cluster 6.35% 4.56x
Horse Racing 0.18% 4.36x
Cleveland News 9.23% 3.97x
Quebec Vacations 0.15% 3.90x
Online Ticket Buyers 0.38% 3.87x
Personal Finance Researchers 0.32% 3.83x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Content Affinity attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bob Evans audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female