Explore the Bob Evans Audience
Below you'll find more information about the Bob Evans audience, broken down in different categories based on their digital and physical behaviors. These are 166.9 thousand unique devices whose actions qualify for the Bob Evans audience.
INTERESTS
The Bob Evans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bob Evans audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 13.80% | 5.67x |
| Big Box Store Jewelry Sale Shoppers | 0.18% | 4.43x |
| Ohio State Buckeyes Fans | 4.91% | 3.07x |
| Cininnati Reds Fans | 5.73% | 3.03x |
| Aquarium Trip Planners | 4.36% | 2.96x |
| Water Park Visitors | 8.39% | 2.86x |
| RC Helicopters and Drones Hobbyists | 3.90% | 2.70x |
| Michigan County and Local Fair Visitors | 6.65% | 2.47x |
| Cincinnati Bengals Fans | 3.12% | 2.47x |
| Cleveland Browns Fans | 4.03% | 2.40x |
Composition Percentage:
The overlap percentage between the Bob Evans audience and the Interest attribute.
Index: A comparison of the Bob Evans audience to the internet population.
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APPAREL RETAILERS
The Bob Evans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bob Evans audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 13.81% | 4.35x |
| Jos A. Bank Clothiers | 1.30% | 3.85x |
| Buckle | 2.03% | 3.78x |
| Maurices | 3.16% | 3.71x |
| Dressbarn | 1.21% | 3.62x |
| Mens Wearhouse | 2.05% | 3.56x |
| Abercrombie & Fitch | 0.23% | 3.33x |
| American Eagle Outfitters | 1.61% | 3.29x |
| Journeys | 2.60% | 3.28x |
| Hollister | 1.03% | 3.20x |
Composition Percentage:
The overlap percentage between the Bob Evans audience and the Location attribute.
Index: A comparison of the Bob Evans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bob Evans audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 5.27% | 8.28x |
| Central & Northwest Ohio Cluster | 8.48% | 7.31x |
| Cincinnati Cluster | 9.31% | 5.02x |
| Ohio Universities | 0.41% | 4.76x |
| Online Games for Kids | 0.14% | 4.55x |
| Cleveland News | 7.06% | 4.39x |
| Gun Enthusiast - Rifles & Ammo | 0.18% | 4.15x |
| Power Tools | 0.09% | 3.87x |
| Delaware Cluster | 0.73% | 3.43x |
| Pet Forums | 0.18% | 3.38x |
Composition Percentage:
The overlap percentage between the Bob Evans audience and the Content Affinity attribute.
Index: A comparison of the Bob Evans audience to the internet population.
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DEMOGRAPHICS
The Bob Evans audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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