Dstillery Audiences

BOB EVANS

Audience Size: 168.8 Thousand Devices

Explore the Bob Evans Audience

Below you'll find more information about the Bob Evans audience, broken down in different categories based on their digital and physical behaviors. These are 168.8 thousand unique devices whose actions qualify for the Bob Evans audience.

Dstillery Crafted Audiences

INTERESTS

The Bob Evans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bob Evans audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 12.98% 4.70x
Cininnati Reds Fans 8.36% 3.38x
Cleveland Indians Fans 7.01% 3.11x
Water Park Visitors 7.17% 2.75x
Ohio State Buckeyes Fans 6.05% 2.68x
Midwestern Voters 6.21% 2.58x
Cleveland Cavaliers Fans 3.74% 2.51x
Beard Care Shoppers 4.46% 2.46x
Cleveland Browns Fans 4.94% 2.24x
Zoo Visitors 5.57% 2.24x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Interest attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bob Evans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bob Evans audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 5.76x
Charlotte Russe 0.32% 5.55x
Buckle 4.01% 4.78x
American Eagle Outfitters 3.55% 4.72x
Talbots 2.01% 4.44x
Jos A. Bank Clothiers 2.15% 4.41x
Lane Bryant 3.16% 4.37x
J. Crew 1.87% 4.31x
Gymboree 2.59% 4.30x
Hollister 2.09% 4.28x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Location attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bob Evans audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 1.75% 7.05x
Central & Northwest Ohio Cluster 8.84% 6.14x
Cincinnati Cluster 9.79% 4.77x
Horse Racing 0.18% 4.36x
Cleveland News 8.68% 4.04x
Quebec Vacations 0.15% 3.90x
Low Budget Shoppers 0.16% 3.55x
Lacrosse College Athletics 0.11% 3.20x
Delaware Cluster 0.72% 3.17x
Arabic News 0.14% 3.05x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Content Affinity attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bob Evans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male