Dstillery Audiences

BOB EVANS

Audience Size: 192.8 Thousand Devices

Explore the Bob Evans Audience

Below you'll find more information about the Bob Evans audience, broken down in different categories based on their digital and physical behaviors. These are 192.8 thousand unique devices whose actions qualify for the Bob Evans audience.

Dstillery Crafted Audiences

INTERESTS

The Bob Evans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bob Evans audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 16.71% 5.07x
Ohio State Buckeyes Fans 9.28% 3.67x
Cininnati Reds Fans 8.75% 3.61x
Cleveland Indians Fans 8.42% 3.48x
Cleveland Cavaliers Fans 5.86% 2.92x
Water Park Visitors 8.22% 2.78x
Midwestern Voters 6.91% 2.49x
Zoo Visitors 6.58% 2.41x
Cincinnati Bengals Fans 5.33% 2.36x
Smoky Mountains Trip Planners 5.79% 2.34x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Interest attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bob Evans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bob Evans audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.02% 5.76x
Talbots 2.05% 4.57x
J. Crew 1.38% 4.22x
Gymboree 1.76% 4.18x
Maurices 4.45% 3.94x
Carhartt 36.62% 3.91x
American Eagle Outfitters 2.10% 3.85x
H&M 1.27% 3.80x
Ralph Lauren 0.56% 3.80x
Journeys 3.07% 3.77x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Location attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bob Evans audience is Bird Watching.

Content Affinity Composition Index
Bird Watching 0.26% 6.88x
Ohio Universities 2.43% 6.45x
Central & Northwest Ohio Cluster 11.38% 5.66x
Cleveland News 13.49% 4.51x
Cincinnati Cluster 11.71% 4.37x
Internet Service Provider Sites 0.22% 4.16x
Quebec Vacations 0.15% 3.90x
Online Media Converters 0.13% 3.84x
College Sports 0.20% 3.77x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.11% 3.62x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Content Affinity attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bob Evans audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male