Dstillery Audiences

BOB EVANS

Audience Size: 856.4 Thousand Devices

Explore the Bob Evans Audience

Below you'll find more information about the Bob Evans audience, broken down in different categories based on their digital and physical behaviors. These are 856.4 thousand unique devices whose actions qualify for the Bob Evans audience.

Dstillery Crafted Audiences

INTERESTS

The Bob Evans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bob Evans audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 12.76% 5.06x
Cininnati Reds Fans 7.16% 3.50x
Cleveland Indians Fans 6.59% 3.33x
Ohio State Buckeyes Fans 6.34% 3.11x
Cleveland Cavaliers Fans 5.11% 3.11x
Midwestern Voters 6.24% 2.99x
Water Park Visitors 7.09% 2.93x
Aquarium Trip Planners 5.42% 2.43x
Cleveland Browns Fans 4.70% 2.35x
Smoky Mountains Trip Planners 4.92% 2.31x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Interest attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bob Evans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bob Evans audience is Carhartt.

Location Composition Index
Carhartt 11.05% 5.27x
Talbots 4.12% 5.10x
Buckle 5.57% 4.83x
Jos A. Bank Clothiers 4.33% 4.44x
Lane Bryant 4.24% 4.38x
Chicos 4.97% 4.34x
Dressbarn 3.99% 4.19x
Express Outlets 0.88% 4.05x
Gymboree 4.47% 4.02x
Journeys 5.72% 3.97x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Location attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bob Evans audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 2.76% 9.01x
Central & Northwest Ohio Cluster 8.07% 7.05x
Cincinnati Cluster 8.61% 5.87x
College Sports 0.57% 5.35x
Cleveland News 8.57% 5.14x
Mysticism 0.05% 4.73x
West Virginia News 2.41% 4.54x
Survival Guides 0.04% 3.68x
Scotland Travel 0.04% 3.34x
Illinois College Sports 0.07% 3.24x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Content Affinity attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bob Evans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female