Dstillery Audiences

BOB EVANS

Audience Size: 371.5 Thousand Devices

Explore the Bob Evans Audience

Below you'll find more information about the Bob Evans audience, broken down in different categories based on their digital and physical behaviors. These are 371.5 thousand unique devices whose actions qualify for the Bob Evans audience.

Dstillery Crafted Audiences

INTERESTS

The Bob Evans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bob Evans audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 11.78% 4.62x
Ohio State Buckeyes Fans 5.28% 3.01x
Cleveland Indians Fans 5.59% 2.99x
Cininnati Reds Fans 6.22% 2.96x
Cincinnati Bengals Fans 3.86% 2.81x
RC Helicopters and Drones Hobbyists 4.41% 2.76x
Michigan County and Local Fair Visitors 7.60% 2.68x
Aquarium Trip Planners 4.37% 2.57x
Water Park Visitors 7.29% 2.54x
Midwestern Voters 4.81% 2.46x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Interest attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bob Evans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bob Evans audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.52% 2.70x
Talbots 4.18% 2.69x
Maurices 12.06% 2.65x
Buckle 8.46% 2.52x
American Eagle Outfitters 6.44% 2.42x
H&M 4.15% 2.39x
Jos A. Bank Clothiers 5.06% 2.33x
Carhartt 45.66% 2.31x
Dressbarn 4.87% 2.21x
Journeys 10.18% 2.20x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Location attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bob Evans audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 1.06% 7.06x
Central & Northwest Ohio Cluster 8.55% 6.17x
Cleveland News 8.23% 4.68x
Antiques & Auctions 0.20% 4.29x
West Virginia News 2.91% 4.29x
Cincinnati Cluster 9.10% 4.26x
Indiana Finance & Business Cluster 1.73% 3.80x
US Soccer 0.08% 3.58x
Low Budget Shoppers 0.08% 3.45x
Grilling 0.08% 3.36x
Composition Percentage: The overlap percentage between the Bob Evans audience and the Content Affinity attribute.
Index: A comparison of the Bob Evans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bob Evans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female