Dstillery Audiences

BOBS DISCOUNT FURNITURE

Audience Size: 144.6 Thousand Devices

Explore the Bobs Discount Furniture Audience

Below you'll find more information about the Bobs Discount Furniture audience, broken down in different categories based on their digital and physical behaviors. These are 144.6 thousand unique devices whose actions qualify for the Bobs Discount Furniture audience.

Dstillery Crafted Audiences

INTERESTS

The Bobs Discount Furniture audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bobs Discount Furniture audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.05% 3.11x
North East State Fair Visitors 6.79% 2.79x
Family Adventures Travelers 0.05% 2.59x
Republicans 4.76% 2.53x
Northeastern Voters 5.33% 2.48x
Mid-Range Grocery Shoppers 5.86% 2.34x
Stay-at-Home Parents 6.06% 2.17x
Coffee Lovers 4.88% 2.16x
Penn State Nittany Lions Fans 3.98% 2.16x
New York Trip Planners 5.52% 2.10x
Composition Percentage: The overlap percentage between the Bobs Discount Furniture audience and the Interest attribute.
Index: A comparison of the Bobs Discount Furniture audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bobs Discount Furniture audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bobs Discount Furniture audience is Uniqlo.

Location Composition Index
Uniqlo 5.27% 18.52x
Supreme 0.43% 16.45x
Calvin Klein 1.14% 13.23x
Everlane 0.28% 12.72x
Forever 21 12.06% 12.55x
Topshop 1.04% 12.41x
LL Bean 1.25% 10.94x
Dressbarn 9.62% 10.63x
Intermix 1.65% 10.29x
Zara 4.39% 10.10x
Composition Percentage: The overlap percentage between the Bobs Discount Furniture audience and the Location attribute.
Index: A comparison of the Bobs Discount Furniture audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bobs Discount Furniture audience is Romanian News.

Content Affinity Composition Index
Romanian News 0.08% 6.04x
Franco-African Cluster 0.06% 4.48x
Online Games 0.81% 4.36x
Northeast Pennsylvania Cluster 3.28% 4.19x
Bulgaria Cluster 0.03% 3.79x
Upstate New York Travel Cluster 1.21% 3.58x
Hudson Valley New York Media 1.65% 3.56x
Illinois College Sports 0.11% 3.53x
New York City Family & Activity Cluster 3.54% 3.48x
Greece Cluster 0.05% 3.33x
Composition Percentage: The overlap percentage between the Bobs Discount Furniture audience and the Content Affinity attribute.
Index: A comparison of the Bobs Discount Furniture audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bobs Discount Furniture audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female