Explore the Body Shop Audience
Below you'll find more information about the Body Shop audience, broken down in different categories based on their digital and physical behaviors. These are 381.1 thousand unique devices whose actions qualify for the Body Shop audience.
INTERESTS
The Body Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Body Shop audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.02% | 4.43x |
| Countdown to the Beach Travelers | 0.02% | 2.13x |
| Luxury Department Store Shoppers | 3.59% | 1.83x |
| San Francisco Trip Planners | 4.30% | 1.80x |
| Los Angeles Mass Transit Commuters | 4.35% | 1.77x |
| Executive Travelers | 0.11% | 1.68x |
| Luxury Watch Shoppers | 3.69% | 1.66x |
| Readers of Chinese Content | 2.33% | 1.59x |
| Rugby Fans | 2.83% | 1.59x |
| Luxury Retail Researchers | 3.54% | 1.58x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Interest attribute.
Index: A comparison of the Body Shop audience to the internet population.
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APPAREL RETAILERS
The Body Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Body Shop audience is Topshop.
| Location | Composition | Index |
| Topshop | 2.05% | 42.81x |
| Levi Strauss | 7.24% | 33.74x |
| Uniqlo | 8.30% | 33.36x |
| Everlane | 0.56% | 28.08x |
| Michael Kors | 14.47% | 27.10x |
| Abercrombie & Fitch | 17.44% | 26.76x |
| Eddie Bauer | 9.12% | 26.14x |
| Johnston and Murphy | 12.28% | 25.32x |
| Kate Spade | 9.02% | 24.85x |
| Zara | 10.78% | 23.91x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Location attribute.
Index: A comparison of the Body Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Body Shop audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.02% | 29.54x |
| Decoration & Fabric | 0.05% | 20.07x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.05% | 13.53x |
| Sports - Skiing, Snowboarding | 0.02% | 12.03x |
| Canadian Construction & Renovation Research Cluster | 0.03% | 11.35x |
| Local & Travel England - North Midlands | 0.02% | 11.13x |
| England Tourism | 0.05% | 9.03x |
| Quebec Hunting & Outdoors Cluster | 0.02% | 8.70x |
| Quebec Job Seeker Cluster | 0.05% | 8.60x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 8.47x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Content Affinity attribute.
Index: A comparison of the Body Shop audience to the internet population.
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DEMOGRAPHICS
The Body Shop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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