Explore the Body Shop Audience
Below you'll find more information about the Body Shop audience, broken down in different categories based on their digital and physical behaviors. These are 17.2 thousand unique devices whose actions qualify for the Body Shop audience.
INTERESTS
The Body Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Body Shop audience is Global Destinations Reopening Researchers.
| Interest | Composition | Index |
| Global Destinations Reopening Researchers | 5.41% | 4.42x |
| Virtual Reality Enthusiasts | 9.46% | 4.28x |
| Hearthstone Video Game Fans | 9.46% | 4.15x |
| PC Users | 8.11% | 3.97x |
| Travel Reward Points Enthusiasts | 6.76% | 3.96x |
| Landscape Architects | 5.41% | 3.94x |
| Cybersecurity Researchers | 6.76% | 3.81x |
| Microsoft Friendly Developers | 8.11% | 3.81x |
| Real Estate Decision Makers | 6.76% | 3.80x |
| Soda Drinkers | 6.76% | 3.75x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Interest attribute.
Index: A comparison of the Body Shop audience to the internet population.
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APPAREL RETAILERS
The Body Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Body Shop audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 6.74% | 140.42x |
| Free People | 13.86% | 83.03x |
| Ann Taylor | 10.14% | 73.43x |
| Charlotte Russe | 4.99% | 69.93x |
| Zara | 6.52% | 57.74x |
| Urban Outfitters | 11.89% | 55.97x |
| Michael Kors | 26.30% | 51.84x |
| Uniqlo | 2.47% | 45.22x |
| Armani | 4.71% | 44.83x |
| Hollister | 27.78% | 44.70x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Location attribute.
Index: A comparison of the Body Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Body Shop audience is PC Gamers.
| Content Affinity | Composition | Index |
| PC Gamers | 6.76% | 5.20x |
| English as a Second Language | 0.31% | 5.05x |
| Computers & Accessories | 4.05% | 4.91x |
| Discount Shopping | 0.15% | 4.09x |
| Flower Shopping | 0.10% | 3.91x |
| Colorado News | 9.46% | 3.83x |
| Oregon News | 6.76% | 3.64x |
| Work Productivity | 0.21% | 3.64x |
| New York City Family & Activity Cluster | 2.63% | 3.55x |
| Wine, Liquor & Mixology | 2.15% | 3.43x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Content Affinity attribute.
Index: A comparison of the Body Shop audience to the internet population.
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DEMOGRAPHICS
The Body Shop audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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