Explore the Body Shop Audience
Below you'll find more information about the Body Shop audience, broken down in different categories based on their digital and physical behaviors. These are 390 thousand unique devices whose actions qualify for the Body Shop audience.
INTERESTS
The Body Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Body Shop audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 4.78% | 2.20x |
| Professional Lacrosse Fans | 5.16% | 2.15x |
| Italian Mens National Soccer Team Fans | 3.76% | 2.10x |
| New York City Events Researchers | 3.76% | 2.05x |
| Opera Enthusiasts | 4.56% | 2.02x |
| Soccer Fans | 4.19% | 2.02x |
| Restaurant Menu Researchers | 3.44% | 1.99x |
| Cricket Enthusiasts | 3.17% | 1.98x |
| Toronto Blue Jays Fans | 3.06% | 1.95x |
| United Arab Emirates Trip Planners | 3.28% | 1.94x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Interest attribute.
Index: A comparison of the Body Shop audience to the internet population.
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APPAREL RETAILERS
The Body Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Body Shop audience is Topshop.
| Location | Composition | Index |
| Topshop | 3.46% | 51.08x |
| Club Monaco | 8.58% | 39.66x |
| Lorna Jane | 3.20% | 37.44x |
| Uniqlo | 10.69% | 36.41x |
| Joe's Jeans | 1.27% | 33.06x |
| Calvin Klein | 2.59% | 32.03x |
| Free People | 13.49% | 30.05x |
| Michael Kors | 30.70% | 29.63x |
| Ann Taylor | 11.47% | 28.91x |
| Abercrombie & Fitch | 5.26% | 28.23x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Location attribute.
Index: A comparison of the Body Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Body Shop audience is Colorado Snow.
| Content Affinity | Composition | Index |
| Colorado Snow | 0.48% | 3.80x |
| Airsoft & Paintball Equipment | 0.11% | 3.70x |
| Vietnam Cluster | 0.09% | 3.53x |
| Jokes & Riddles | 0.32% | 3.36x |
| Canadian Lifestyle | 0.05% | 3.05x |
| NYC Tourist Attractions | 1.45% | 3.02x |
| Philanthropy - Nonprofits | 0.08% | 2.87x |
| Discount Shopping | 0.11% | 2.86x |
| Marijuana | 0.11% | 2.85x |
| Art News & Products | 0.16% | 2.82x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Content Affinity attribute.
Index: A comparison of the Body Shop audience to the internet population.
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DEMOGRAPHICS
The Body Shop audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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