Explore the Body Shop Audience
Below you'll find more information about the Body Shop audience, broken down in different categories based on their digital and physical behaviors. These are 32 thousand unique devices whose actions qualify for the Body Shop audience.
INTERESTS
The Body Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Body Shop audience is Cape Cod News Readers.
| Interest | Composition | Index |
| Cape Cod News Readers | 3.28% | 4.71x |
| Oregon Ducks Fans | 4.10% | 4.26x |
| Modern Art Museum Researchers | 3.28% | 4.21x |
| Vodka Enthusiasts | 3.28% | 3.98x |
| Rome Trip Planners | 3.28% | 3.97x |
| Spanish Language Learners | 2.02% | 3.95x |
| Home Lending Researchers | 2.02% | 3.87x |
| Luxury Retail Researchers | 1.92% | 3.76x |
| Resume Writing Researchers | 1.92% | 3.73x |
| Financial Business Intelligence Researchers | 2.46% | 3.72x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Interest attribute.
Index: A comparison of the Body Shop audience to the internet population.
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APPAREL RETAILERS
The Body Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Body Shop audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 4.16% | 147.90x |
| Ann Taylor | 7.35% | 116.59x |
| Abercrombie & Fitch | 9.44% | 114.86x |
| Uniqlo | 4.29% | 94.22x |
| Michael Kors | 18.98% | 90.01x |
| Madewell | 8.89% | 77.60x |
| Kate Spade | 3.61% | 74.00x |
| Zara | 6.51% | 70.11x |
| Hugo Boss | 7.41% | 68.67x |
| Coach | 9.51% | 64.94x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Location attribute.
Index: A comparison of the Body Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Body Shop audience is Philadelphia Cluster.
| Content Affinity | Composition | Index |
| Philadelphia Cluster | 3.28% | 7.87x |
| New York City Education & News Cluster | 0.52% | 7.33x |
| Oregon News | 3.28% | 4.32x |
| Discount Shopping | 0.15% | 4.09x |
| Pacific Northwest Information Research Cluster | 3.28% | 3.92x |
| New York City Family & Activity Cluster | 1.64% | 3.80x |
| Phone & Business Information Searchers | 3.28% | 3.76x |
| North Carolina News | 2.46% | 3.72x |
| Work Productivity | 0.21% | 3.64x |
| West Virginia News | 1.64% | 3.55x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Content Affinity attribute.
Index: A comparison of the Body Shop audience to the internet population.
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DEMOGRAPHICS
The Body Shop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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