Explore the Body Shop Audience
Below you'll find more information about the Body Shop audience, broken down in different categories based on their digital and physical behaviors. These are 160.9 thousand unique devices whose actions qualify for the Body Shop audience.
INTERESTS
The Body Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Body Shop audience is Philadelphia Trip Planners.
| Interest | Composition | Index |
| Philadelphia Trip Planners | 7.94% | 5.93x |
| TV Advertising Professionals | 7.94% | 5.31x |
| Home Custom Bedroom Decorators | 6.35% | 5.20x |
| Custom Home Lighting Shoppers | 6.35% | 5.20x |
| Entertainment & Tabloid Magazine Readers | 7.94% | 5.19x |
| Landscape Architects | 6.35% | 5.12x |
| Home Interior Design Enthusiasts | 6.35% | 5.06x |
| Indian Food Enthusiasts | 6.35% | 4.90x |
| Home Design Enthusiasts | 6.35% | 4.87x |
| Travel Guide and Review Readers | 6.35% | 4.73x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Interest attribute.
Index: A comparison of the Body Shop audience to the internet population.
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APPAREL RETAILERS
The Body Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Body Shop audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 6.94% | 51.10x |
| Topshop | 1.68% | 50.97x |
| Lorna Jane | 2.46% | 47.07x |
| Free People | 15.29% | 44.27x |
| Michael Kors | 30.32% | 41.32x |
| Calvin Klein | 2.09% | 40.59x |
| Charlotte Russe | 3.69% | 40.10x |
| Ann Taylor | 9.29% | 36.99x |
| Hollister | 25.38% | 34.91x |
| Joe's Jeans | 0.72% | 34.82x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Location attribute.
Index: A comparison of the Body Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Body Shop audience is English as a Second Language.
| Content Affinity | Composition | Index |
| English as a Second Language | 0.31% | 5.05x |
| Rochester New York Cluster | 4.76% | 4.68x |
| Discount Shopping | 0.15% | 4.09x |
| Tahoe & Reno Tourism | 0.64% | 3.92x |
| Flower Shopping | 0.10% | 3.91x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 3.17% | 3.87x |
| Rhode Island Cluster | 0.96% | 3.84x |
| Recreational Vehicles | 3.17% | 3.72x |
| Work Productivity | 0.21% | 3.64x |
| Online Games | 0.64% | 3.55x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Content Affinity attribute.
Index: A comparison of the Body Shop audience to the internet population.
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DEMOGRAPHICS
The Body Shop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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