Explore the Body Shop Audience
Below you'll find more information about the Body Shop audience, broken down in different categories based on their digital and physical behaviors. These are 483 thousand unique devices whose actions qualify for the Body Shop audience.
INTERESTS
The Body Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Body Shop audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.08% | 3.00x |
| South West State Fair Visitors | 5.24% | 2.05x |
| Opera Enthusiasts | 4.16% | 2.02x |
| Los Angeles Trip Planners | 4.67% | 1.93x |
| Online Grocery Shoppers | 4.55% | 1.92x |
| San Francisco Trip Planners | 4.75% | 1.91x |
| Readers of Chinese Content | 3.58% | 1.91x |
| Los Angeles Mass Transit Commuters | 4.93% | 1.90x |
| Symphony Music Enthusiasts | 4.29% | 1.90x |
| Ballet Enthusiasts | 4.34% | 1.89x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Interest attribute.
Index: A comparison of the Body Shop audience to the internet population.
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APPAREL RETAILERS
The Body Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Body Shop audience is Topshop.
| Location | Composition | Index |
| Topshop | 3.97% | 48.12x |
| Club Monaco | 9.02% | 37.61x |
| Uniqlo | 12.27% | 36.31x |
| Lorna Jane | 3.79% | 35.36x |
| Joe's Jeans | 1.54% | 31.85x |
| Calvin Klein | 2.74% | 30.91x |
| Supreme | 0.64% | 28.93x |
| Abercrombie & Fitch | 10.17% | 28.75x |
| Michael Kors | 32.40% | 28.11x |
| Free People | 12.85% | 27.45x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Location attribute.
Index: A comparison of the Body Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Body Shop audience is General Interest.
| Content Affinity | Composition | Index |
| General Interest | 0.04% | 3.96x |
| French Canadian Cluster | 0.13% | 3.93x |
| Law School Research Cluster | 0.05% | 3.49x |
| Aid Groups | 0.20% | 3.32x |
| Philippines News | 0.51% | 3.27x |
| New York City Education & News Cluster | 1.10% | 3.22x |
| Meeting Planning & Hotels | 0.10% | 3.19x |
| Brazil & Portugal News | 0.18% | 3.11x |
| Canadian Lifestyle | 0.05% | 3.05x |
| Vancouver British Columbia Research Cluster | 0.05% | 3.01x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Content Affinity attribute.
Index: A comparison of the Body Shop audience to the internet population.
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DEMOGRAPHICS
The Body Shop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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