Explore the Body Shop Audience
Below you'll find more information about the Body Shop audience, broken down in different categories based on their digital and physical behaviors. These are 481.1 thousand unique devices whose actions qualify for the Body Shop audience.
INTERESTS
The Body Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Body Shop audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 4.41% | 1.74x |
| Ballet Enthusiasts | 4.16% | 1.71x |
| New York City Events Researchers | 3.97% | 1.69x |
| Los Angeles Mass Transit Commuters | 4.24% | 1.68x |
| Executive Travelers | 0.11% | 1.68x |
| New York Trip Planners | 4.16% | 1.64x |
| Real Estate Decision Makers | 3.91% | 1.62x |
| Opera Enthusiasts | 3.50% | 1.61x |
| Luxury Department Store Shoppers | 3.43% | 1.59x |
| South West State Fair Visitors | 3.99% | 1.57x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Interest attribute.
Index: A comparison of the Body Shop audience to the internet population.
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APPAREL RETAILERS
The Body Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Body Shop audience is Topshop.
| Location | Composition | Index |
| Topshop | 3.97% | 47.35x |
| Uniqlo | 11.97% | 42.03x |
| Club Monaco | 7.22% | 32.47x |
| Lorna Jane | 2.60% | 30.78x |
| Abercrombie & Fitch | 16.59% | 29.06x |
| Michael Kors | 24.91% | 28.84x |
| Madewell | 11.57% | 26.87x |
| Calvin Klein | 2.30% | 26.74x |
| Ann Taylor | 11.22% | 25.63x |
| Zara | 10.68% | 24.60x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Location attribute.
Index: A comparison of the Body Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Body Shop audience is Assorted Topics (Television, Origami, Men's Health).
| Content Affinity | Composition | Index |
| Assorted Topics (Television, Origami, Men's Health) | 0.10% | 5.21x |
| Turkey & Iran Cluster | 0.08% | 4.43x |
| Los Angeles Cluster | 0.08% | 4.27x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.06% | 3.74x |
| Nepal News | 0.04% | 3.71x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.06% | 3.51x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.04% | 3.15x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.04% | 2.94x |
| Serbia & Albania Cluster | 0.06% | 2.89x |
| Home Office Products | 0.04% | 2.78x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Content Affinity attribute.
Index: A comparison of the Body Shop audience to the internet population.
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DEMOGRAPHICS
The Body Shop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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