Explore the Body Shop Audience
Below you'll find more information about the Body Shop audience, broken down in different categories based on their digital and physical behaviors. These are 275.7 thousand unique devices whose actions qualify for the Body Shop audience.
INTERESTS
The Body Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Body Shop audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.13% | 2.30x |
| Ballet Enthusiasts | 3.05% | 2.26x |
| Online Grocery Shoppers | 5.37% | 1.98x |
| New York Trip Planners | 2.70% | 1.96x |
| Men's Shoe Shoppers | 2.54% | 1.92x |
| Business Travelers | 2.04% | 1.90x |
| Real Estate Decision Makers | 5.17% | 1.89x |
| Last Minute Travelers | 2.37% | 1.88x |
| Opera Enthusiasts | 2.11% | 1.86x |
| Restaurant Menu Researchers | 2.26% | 1.83x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Interest attribute.
Index: A comparison of the Body Shop audience to the internet population.
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APPAREL RETAILERS
The Body Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Body Shop audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.67% | 61.23x |
| Levi Strauss | 7.53% | 56.54x |
| Hollister | 8.78% | 34.29x |
| Zumiez | 13.89% | 32.65x |
| Zara | 10.01% | 31.87x |
| Saint Laurent Paris | 3.18% | 30.18x |
| Club Monaco | 3.53% | 29.85x |
| Express | 10.10% | 29.71x |
| Uniqlo | 4.58% | 29.68x |
| Abercrombie & Fitch | 12.28% | 29.44x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Location attribute.
Index: A comparison of the Body Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Body Shop audience is French News & Gossip Cluster.
| Content Affinity | Composition | Index |
| French News & Gossip Cluster | 0.12% | 4.33x |
| Los Angeles Cluster | 0.12% | 3.71x |
| Meeting Planning & Hotels | 0.13% | 3.60x |
| New York City Real Estate Research Cluster | 1.30% | 3.44x |
| Broadway Information | 0.86% | 3.31x |
| New York City Education & News Cluster | 1.43% | 3.18x |
| Caribbean Cluster | 0.38% | 3.12x |
| NYC Tourist Attractions | 1.86% | 2.98x |
| LGBTQ Advocacy | 1.27% | 2.88x |
| Smart Travel | 1.04% | 2.83x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Content Affinity attribute.
Index: A comparison of the Body Shop audience to the internet population.
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DEMOGRAPHICS
The Body Shop audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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