Explore the Body Shop Audience
Below you'll find more information about the Body Shop audience, broken down in different categories based on their digital and physical behaviors. These are 21.2 thousand unique devices whose actions qualify for the Body Shop audience.
INTERESTS
The Body Shop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Body Shop audience is Craft Beer Enthusiasts.
| Interest | Composition | Index |
| Craft Beer Enthusiasts | 4.92% | 3.19x |
| Mid Size Sedan Auto Intenders | 2.65% | 3.12x |
| NHL Fans | 4.92% | 3.06x |
| Enterprise Field Services Researchers | 4.55% | 3.03x |
| Ski and Snowboard Apparel Shoppers | 3.79% | 2.95x |
| Home Aquarium Enthusiasts | 4.92% | 2.87x |
| Chess Enthusiasts | 3.41% | 2.79x |
| New York City Events Researchers | 3.41% | 2.77x |
| Car Enthusiasts | 5.68% | 2.76x |
| Luxury Watch Shoppers | 3.79% | 2.75x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Interest attribute.
Index: A comparison of the Body Shop audience to the internet population.
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APPAREL RETAILERS
The Body Shop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Body Shop audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 4.80% | 149.42x |
| Free People | 12.44% | 86.72x |
| Ann Taylor | 7.35% | 77.43x |
| Charlotte Russe | 3.67% | 69.44x |
| Michael Kors | 21.84% | 64.71x |
| Abercrombie & Fitch | 2.64% | 61.67x |
| Hollister | 22.87% | 60.16x |
| Zara | 4.95% | 58.64x |
| The North Face | 5.63% | 55.36x |
| Urban Outfitters | 11.07% | 54.76x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Location attribute.
Index: A comparison of the Body Shop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Body Shop audience is Latin American News.
| Content Affinity | Composition | Index |
| Latin American News | 1.52% | 7.00x |
| Delaware Cluster | 1.52% | 5.55x |
| Niche Dating Websites | 1.14% | 5.30x |
| English as a Second Language | 0.31% | 5.05x |
| Ireland Cluster | 1.89% | 4.90x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 1.14% | 4.33x |
| Discount Shopping | 0.15% | 4.09x |
| Liberal Media - Political Activism | 1.14% | 3.97x |
| Minecraft Video Game Players | 1.14% | 3.91x |
| Flower Shopping | 0.10% | 3.91x |
Composition Percentage:
The overlap percentage between the Body Shop audience and the Content Affinity attribute.
Index: A comparison of the Body Shop audience to the internet population.
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DEMOGRAPHICS
The Body Shop audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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