Dstillery Audiences

BOJANGLES

Audience Size: 787.5 Thousand Devices

Explore the Bojangles Audience

Below you'll find more information about the Bojangles audience, broken down in different categories based on their digital and physical behaviors. These are 787.5 thousand unique devices whose actions qualify for the Bojangles audience.

Dstillery Crafted Audiences

INTERESTS

The Bojangles audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bojangles audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 12.11% 5.94x
North Carolina Travel Researchers 12.83% 5.93x
UNC Tar Heels Fans 7.97% 4.01x
Asheville Trip Planners 8.16% 4.01x
South Carolina Gamecocks Fans 6.87% 3.99x
Smokie Mountain Trip Planner 9.41% 3.73x
Carolina Panthers Fans 7.40% 3.60x
Myrtle Beach Trip Planners 6.65% 3.53x
Clemson Tigers Fans 7.20% 3.43x
Smoky Mountains Trip Planners 6.39% 3.17x
Composition Percentage: The overlap percentage between the Bojangles audience and the Interest attribute.
Index: A comparison of the Bojangles audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bojangles audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bojangles audience is Belk.

Location Composition Index
Belk 5.98% 21.14x
Jos A. Bank Clothiers 4.72% 4.91x
Talbots 3.61% 4.85x
Brooks Brothers 2.97% 4.85x
Lane Bryant 4.08% 4.23x
Aeropostale 5.50% 4.07x
Express Outlets 0.85% 4.01x
Buckle 4.71% 3.93x
Gymboree 4.29% 3.90x
REI 1.14% 3.86x
Composition Percentage: The overlap percentage between the Bojangles audience and the Location attribute.
Index: A comparison of the Bojangles audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bojangles audience is North Carolina.

Content Affinity Composition Index
North Carolina 11.05% 10.88x
North Carolina Education 6.33% 10.52x
North Carolina News 10.33% 7.22x
South Carolina News 9.72% 6.30x
Southeast College Athletics 0.41% 5.63x
South Carolina Beach Travel 0.53% 4.97x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.06% 4.00x
Tennessee Cluster 4.44% 3.84x
Savannah Georgia News 1.77% 3.50x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 3.30x
Composition Percentage: The overlap percentage between the Bojangles audience and the Content Affinity attribute.
Index: A comparison of the Bojangles audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bojangles audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female