Dstillery Audiences

BOJANGLES

Audience Size: 121.3 Thousand Devices

Explore the Bojangles Audience

Below you'll find more information about the Bojangles audience, broken down in different categories based on their digital and physical behaviors. These are 121.3 thousand unique devices whose actions qualify for the Bojangles audience.

Dstillery Crafted Audiences

INTERESTS

The Bojangles audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bojangles audience is North Carolina Football Fans.

Interest Composition Index
North Carolina Football Fans 15.24% 5.82x
Restaurant Supply Shoppers 0.63% 5.14x
North Carolina Travel Researchers 14.76% 4.97x
Verizon Wireless Customers 0.22% 4.37x
Carolina Panthers Fans 8.57% 3.92x
Asheville Trip Planners 8.73% 3.85x
UNC Tar Heels Fans 9.21% 3.76x
Duke Blue Devils Fans 7.46% 3.25x
South Carolina Gamecocks Fans 6.51% 3.23x
Myrtle Beach Trip Planners 7.62% 2.98x
Composition Percentage: The overlap percentage between the Bojangles audience and the Interest attribute.
Index: A comparison of the Bojangles audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bojangles audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bojangles audience is Belk.

Location Composition Index
Belk 5.03% 15.99x
Brooks Brothers 1.32% 5.17x
Jos A. Bank Clothiers 2.42% 4.23x
Ralph Lauren 0.83% 4.22x
Talbots 2.06% 4.14x
Madewell 0.71% 4.09x
REI 0.63% 3.96x
Aeropostale 3.32% 3.81x
Michael Kors 1.90% 3.76x
Lane Bryant 2.87% 3.74x
Composition Percentage: The overlap percentage between the Bojangles audience and the Location attribute.
Index: A comparison of the Bojangles audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bojangles audience is North Carolina.

Content Affinity Composition Index
North Carolina 8.57% 6.89x
North Carolina Education 4.44% 6.39x
North Carolina News 12.86% 6.21x
South Carolina News 8.41% 4.65x
Marketing Professionals 0.13% 4.25x
Cakes & Sweets 0.21% 4.01x
Auto Body Upkeep & Repair Researchers 0.14% 3.91x
Right Wing Blogs - Conspiracy Theories 0.95% 3.56x
Police Gear 0.21% 3.47x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.04% 3.30x
Composition Percentage: The overlap percentage between the Bojangles audience and the Content Affinity attribute.
Index: A comparison of the Bojangles audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bojangles audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male