Dstillery Audiences

BOJANGLES

Audience Size: 209.7 Thousand Devices

Explore the Bojangles Audience

Below you'll find more information about the Bojangles audience, broken down in different categories based on their digital and physical behaviors. These are 209.7 thousand unique devices whose actions qualify for the Bojangles audience.

Dstillery Crafted Audiences

INTERESTS

The Bojangles audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bojangles audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.22% 4.37x
Asheville Trip Planners 4.36% 4.26x
Myrtle Beach Trip Planners 6.58% 3.71x
UNC Tar Heels Fans 5.84% 3.57x
Clemson Tigers Fans 5.84% 3.26x
Smoky Mountains Trip Planners 4.21% 3.16x
Duke Blue Devils Fans 4.65% 3.00x
North Carolina Football Fans 5.20% 2.91x
Washington DC Trip Planners 2.67% 2.86x
South Carolina Gamecocks Fans 3.81% 2.76x
Composition Percentage: The overlap percentage between the Bojangles audience and the Interest attribute.
Index: A comparison of the Bojangles audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bojangles audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bojangles audience is Belk.

Location Composition Index
Belk 2.84% 17.95x
Jos A. Bank Clothiers 1.75% 4.92x
Brooks Brothers 0.63% 4.35x
Talbots 1.28% 4.31x
Ralph Lauren 0.38% 3.77x
Lane Bryant 1.51% 3.71x
Carhartt 12.09% 3.57x
Dressbarn 1.21% 3.46x
REI 0.32% 3.24x
Chicos 1.42% 3.10x
Composition Percentage: The overlap percentage between the Bojangles audience and the Location attribute.
Index: A comparison of the Bojangles audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bojangles audience is North Carolina.

Content Affinity Composition Index
North Carolina 7.38% 8.97x
North Carolina Education 3.07% 8.45x
North Carolina News 7.57% 7.02x
South Carolina News 7.48% 6.07x
Career Cluster A 0.15% 4.39x
Tennessee Cluster 3.27% 4.30x
Marketing Professionals 0.13% 4.25x
French Canadian Cluster 0.09% 3.94x
Assorted Topics (Car News, Animals, Viral Media) 0.15% 3.77x
Eye Health & Vision 0.04% 3.76x
Composition Percentage: The overlap percentage between the Bojangles audience and the Content Affinity attribute.
Index: A comparison of the Bojangles audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bojangles audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female