Explore the Bojangles Audience
Below you'll find more information about the Bojangles audience, broken down in different categories based on their digital and physical behaviors. These are 209.7 thousand unique devices whose actions qualify for the Bojangles audience.
INTERESTS
The Bojangles audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bojangles audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.22% | 4.37x |
| Asheville Trip Planners | 4.36% | 4.26x |
| Myrtle Beach Trip Planners | 6.58% | 3.71x |
| UNC Tar Heels Fans | 5.84% | 3.57x |
| Clemson Tigers Fans | 5.84% | 3.26x |
| Smoky Mountains Trip Planners | 4.21% | 3.16x |
| Duke Blue Devils Fans | 4.65% | 3.00x |
| North Carolina Football Fans | 5.20% | 2.91x |
| Washington DC Trip Planners | 2.67% | 2.86x |
| South Carolina Gamecocks Fans | 3.81% | 2.76x |
Composition Percentage:
The overlap percentage between the Bojangles audience and the Interest attribute.
Index: A comparison of the Bojangles audience to the internet population.
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APPAREL RETAILERS
The Bojangles audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bojangles audience is Belk.
| Location | Composition | Index |
| Belk | 2.84% | 17.95x |
| Jos A. Bank Clothiers | 1.75% | 4.92x |
| Brooks Brothers | 0.63% | 4.35x |
| Talbots | 1.28% | 4.31x |
| Ralph Lauren | 0.38% | 3.77x |
| Lane Bryant | 1.51% | 3.71x |
| Carhartt | 12.09% | 3.57x |
| Dressbarn | 1.21% | 3.46x |
| REI | 0.32% | 3.24x |
| Chicos | 1.42% | 3.10x |
Composition Percentage:
The overlap percentage between the Bojangles audience and the Location attribute.
Index: A comparison of the Bojangles audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bojangles audience is North Carolina.
| Content Affinity | Composition | Index |
| North Carolina | 7.38% | 8.97x |
| North Carolina Education | 3.07% | 8.45x |
| North Carolina News | 7.57% | 7.02x |
| South Carolina News | 7.48% | 6.07x |
| Career Cluster A | 0.15% | 4.39x |
| Tennessee Cluster | 3.27% | 4.30x |
| Marketing Professionals | 0.13% | 4.25x |
| French Canadian Cluster | 0.09% | 3.94x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.15% | 3.77x |
| Eye Health & Vision | 0.04% | 3.76x |
Composition Percentage:
The overlap percentage between the Bojangles audience and the Content Affinity attribute.
Index: A comparison of the Bojangles audience to the internet population.
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DEMOGRAPHICS
The Bojangles audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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