Explore the Bojangles Audience
Below you'll find more information about the Bojangles audience, broken down in different categories based on their digital and physical behaviors. These are 121.3 thousand unique devices whose actions qualify for the Bojangles audience.
INTERESTS
The Bojangles audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bojangles audience is North Carolina Football Fans.
| Interest | Composition | Index |
| North Carolina Football Fans | 15.24% | 5.82x |
| Restaurant Supply Shoppers | 0.63% | 5.14x |
| North Carolina Travel Researchers | 14.76% | 4.97x |
| Verizon Wireless Customers | 0.22% | 4.37x |
| Carolina Panthers Fans | 8.57% | 3.92x |
| Asheville Trip Planners | 8.73% | 3.85x |
| UNC Tar Heels Fans | 9.21% | 3.76x |
| Duke Blue Devils Fans | 7.46% | 3.25x |
| South Carolina Gamecocks Fans | 6.51% | 3.23x |
| Myrtle Beach Trip Planners | 7.62% | 2.98x |
Composition Percentage:
The overlap percentage between the Bojangles audience and the Interest attribute.
Index: A comparison of the Bojangles audience to the internet population.
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APPAREL RETAILERS
The Bojangles audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bojangles audience is Belk.
| Location | Composition | Index |
| Belk | 5.03% | 15.99x |
| Brooks Brothers | 1.32% | 5.17x |
| Jos A. Bank Clothiers | 2.42% | 4.23x |
| Ralph Lauren | 0.83% | 4.22x |
| Talbots | 2.06% | 4.14x |
| Madewell | 0.71% | 4.09x |
| REI | 0.63% | 3.96x |
| Aeropostale | 3.32% | 3.81x |
| Michael Kors | 1.90% | 3.76x |
| Lane Bryant | 2.87% | 3.74x |
Composition Percentage:
The overlap percentage between the Bojangles audience and the Location attribute.
Index: A comparison of the Bojangles audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bojangles audience is North Carolina.
| Content Affinity | Composition | Index |
| North Carolina | 8.57% | 6.89x |
| North Carolina Education | 4.44% | 6.39x |
| North Carolina News | 12.86% | 6.21x |
| South Carolina News | 8.41% | 4.65x |
| Marketing Professionals | 0.13% | 4.25x |
| Cakes & Sweets | 0.21% | 4.01x |
| Auto Body Upkeep & Repair Researchers | 0.14% | 3.91x |
| Right Wing Blogs - Conspiracy Theories | 0.95% | 3.56x |
| Police Gear | 0.21% | 3.47x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.04% | 3.30x |
Composition Percentage:
The overlap percentage between the Bojangles audience and the Content Affinity attribute.
Index: A comparison of the Bojangles audience to the internet population.
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DEMOGRAPHICS
The Bojangles audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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