Explore the Bojangles Audience
Below you'll find more information about the Bojangles audience, broken down in different categories based on their digital and physical behaviors. These are 556.1 thousand unique devices whose actions qualify for the Bojangles audience.
INTERESTS
The Bojangles audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bojangles audience is North Carolina Travel Researchers.
| Interest | Composition | Index |
| North Carolina Travel Researchers | 13.07% | 5.16x |
| North Carolina Football Fans | 11.98% | 4.55x |
| Verizon Wireless Customers | 0.22% | 4.37x |
| Asheville Trip Planners | 4.79% | 3.58x |
| UNC Tar Heels Fans | 6.68% | 3.55x |
| Myrtle Beach Trip Planners | 6.91% | 3.38x |
| Clemson Tigers Fans | 6.47% | 2.92x |
| Big Box Store Jewelry Sale Shoppers | 0.10% | 2.74x |
| Duke Blue Devils Fans | 5.05% | 2.70x |
| Smoky Mountains Trip Planners | 4.79% | 2.61x |
Composition Percentage:
The overlap percentage between the Bojangles audience and the Interest attribute.
Index: A comparison of the Bojangles audience to the internet population.
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APPAREL RETAILERS
The Bojangles audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bojangles audience is Belk.
| Location | Composition | Index |
| Belk | 8.77% | 8.54x |
| Talbots | 4.22% | 2.72x |
| Jos A. Bank Clothiers | 5.44% | 2.51x |
| Brooks Brothers | 1.97% | 2.42x |
| Ralph Lauren | 1.36% | 2.28x |
| Levi Strauss | 0.02% | 2.04x |
| REI | 1.07% | 1.95x |
| Carhartt | 35.96% | 1.83x |
| Lane Bryant | 4.98% | 1.82x |
| Aeropostale | 5.17% | 1.80x |
Composition Percentage:
The overlap percentage between the Bojangles audience and the Location attribute.
Index: A comparison of the Bojangles audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bojangles audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 4.00% | 8.02x |
| North Carolina | 9.10% | 7.88x |
| Southeast College Athletics | 0.79% | 6.70x |
| North Carolina News | 9.40% | 6.01x |
| South Carolina News | 9.28% | 5.87x |
| Marketing Professionals | 0.13% | 4.25x |
| Career Cluster A | 0.13% | 4.02x |
| Eye Health & Vision | 0.04% | 3.76x |
| Tennessee Cluster | 3.77% | 3.74x |
| French News & Gossip Cluster | 0.06% | 3.72x |
Composition Percentage:
The overlap percentage between the Bojangles audience and the Content Affinity attribute.
Index: A comparison of the Bojangles audience to the internet population.
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DEMOGRAPHICS
The Bojangles audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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