Dstillery Audiences

BONOBOS

Audience Size: 39.2 Thousand Devices

Explore the Bonobos Audience

Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 39.2 thousand unique devices whose actions qualify for the Bonobos audience.

Dstillery Crafted Audiences

INTERESTS

The Bonobos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bonobos audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 4.32% 3.96x
Thrift Store Shoppers 4.68% 3.70x
Online Grocery Shoppers 5.04% 3.25x
Yale University Fans 3.60% 3.17x
Home Interior Design Enthusiasts 3.24% 3.13x
Luxury Retail Researchers 2.88% 3.03x
EDM Festival Enthusiasts 5.40% 2.95x
Elite Cycling Gear Shoppers 4.32% 2.91x
School Closings Updates Readers 1.80% 2.90x
Daily Fantasy Sports Enthusiasts 5.76% 2.88x
Composition Percentage: The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bonobos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bonobos audience is Intermix.

Location Composition Index
Intermix 3.47% 66.53x
Madewell 25.90% 64.89x
Free People 17.28% 42.97x
Lululemon 23.16% 32.73x
Anthropologie 15.62% 23.17x
Zara 5.40% 22.68x
Topshop 0.36% 21.02x
Club Monaco 2.11% 20.74x
American Apparel 5.79% 20.44x
Saint Laurent Paris 1.06% 19.63x
Composition Percentage: The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bonobos audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.08% 4.39x
Fashion Cluster 1.44% 4.28x
Fantasy Name Generators 1.44% 4.05x
Content Streamers & Downloaders 0.01% 3.87x
Guitars & Instruments 1.44% 3.85x
Apple Blogs & Hacks 1.44% 3.83x
College Planning 1.08% 3.45x
Natural & Healthy Living Researchers 0.19% 3.43x
Franchising 0.05% 3.36x
Golf Travel & Gear 1.08% 3.29x
Composition Percentage: The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bonobos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male