Dstillery Audiences

BONOBOS

Audience Size: 255.2 Thousand Devices

Explore the Bonobos Audience

Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 255.2 thousand unique devices whose actions qualify for the Bonobos audience.

Dstillery Crafted Audiences

INTERESTS

The Bonobos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bonobos audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.98% 3.18x
Ballet Enthusiasts 6.77% 2.89x
Online Grocery Shoppers 6.66% 2.76x
Elite Cycling Gear Shoppers 5.66% 2.75x
Restaurant Menu Researchers 5.44% 2.69x
New York Trip Planners 6.03% 2.62x
Broadway Fans 5.23% 2.51x
Men's Shoe Shoppers 6.13% 2.47x
Opera Enthusiasts 5.18% 2.47x
Mens Business Clothes Shoppers 5.02% 2.38x
Composition Percentage: The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bonobos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bonobos audience is Club Monaco.

Location Composition Index
Club Monaco 13.11% 54.70x
Madewell 23.26% 48.61x
Intermix 7.77% 48.30x
Topshop 3.94% 47.75x
Everlane 1.17% 47.74x
Supreme 1.00% 44.94x
Lululemon 34.79% 40.64x
Free People 18.71% 39.97x
Saint Laurent Paris 6.47% 37.20x
American Apparel 18.36% 31.65x
Composition Percentage: The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bonobos audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.32% 7.15x
Alternative Movie Streaming 0.21% 6.72x
NYC Tourist Attractions 2.75% 5.02x
Meeting Planning & Hotels 0.16% 4.63x
Institutional Investing 0.26% 4.56x
Art News & Products 0.32% 4.45x
Social & Demographic Trends 0.26% 4.22x
Retail Industry News 0.21% 4.14x
LGBTQ Advocacy 2.43% 4.03x
Aid Groups 0.26% 4.02x
Composition Percentage: The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bonobos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male