Dstillery Audiences

BONOBOS

Audience Size: 17.7 Thousand Devices

Explore the Bonobos Audience

Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 17.7 thousand unique devices whose actions qualify for the Bonobos audience.

Dstillery Crafted Audiences

INTERESTS

The Bonobos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bonobos audience is Modern Art Museum Researchers.

Interest Composition Index
Modern Art Museum Researchers 6.48% 7.33x
New York City Events Researchers 6.83% 7.29x
New York Trip Planners 6.48% 6.75x
Ballet Enthusiasts 6.83% 5.49x
Getaways Researchers 3.75% 4.65x
Telemedicine Content Readers 1.37% 4.61x
Broadway Fans 3.07% 4.30x
Retail Job Seekers 6.83% 4.26x
School Closings Updates Readers 2.05% 4.01x
Online Grocery Shoppers 6.83% 3.82x
Composition Percentage: The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bonobos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bonobos audience is Madewell.

Location Composition Index
Madewell 17.91% 130.44x
Club Monaco 4.28% 116.52x
Free People 10.90% 88.54x
The North Face 5.14% 59.95x
Lululemon 14.75% 53.51x
J. Crew 12.70% 41.56x
Anthropologie 9.73% 40.63x
Hugo Boss 5.76% 35.99x
Zara 3.35% 33.75x
Levi Strauss 2.29% 32.44x
Composition Percentage: The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bonobos audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 3.07% 4.36x
Asia Travel 1.60% 4.31x
Wedding Planning 1.02% 4.16x
Travel Adventure 0.80% 3.92x
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 0.79% 3.90x
Online Quiz & List Readers 1.54% 3.90x
Content Streamers & Downloaders 0.01% 3.87x
Natural & Healthy Living Researchers 0.19% 3.43x
Franchising 0.05% 3.36x
Vietnam Cluster 0.10% 3.27x
Composition Percentage: The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bonobos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female