Explore the Bonobos Audience
Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 255.2 thousand unique devices whose actions qualify for the Bonobos audience.
INTERESTS
The Bonobos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bonobos audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.98% | 3.18x |
| Ballet Enthusiasts | 6.77% | 2.89x |
| Online Grocery Shoppers | 6.66% | 2.76x |
| Elite Cycling Gear Shoppers | 5.66% | 2.75x |
| Restaurant Menu Researchers | 5.44% | 2.69x |
| New York Trip Planners | 6.03% | 2.62x |
| Broadway Fans | 5.23% | 2.51x |
| Men's Shoe Shoppers | 6.13% | 2.47x |
| Opera Enthusiasts | 5.18% | 2.47x |
| Mens Business Clothes Shoppers | 5.02% | 2.38x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
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APPAREL RETAILERS
The Bonobos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bonobos audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 13.11% | 54.70x |
| Madewell | 23.26% | 48.61x |
| Intermix | 7.77% | 48.30x |
| Topshop | 3.94% | 47.75x |
| Everlane | 1.17% | 47.74x |
| Supreme | 1.00% | 44.94x |
| Lululemon | 34.79% | 40.64x |
| Free People | 18.71% | 39.97x |
| Saint Laurent Paris | 6.47% | 37.20x |
| American Apparel | 18.36% | 31.65x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bonobos audience is Men's Dress Shirt Shopping.
| Content Affinity | Composition | Index |
| Men's Dress Shirt Shopping | 0.32% | 7.15x |
| Alternative Movie Streaming | 0.21% | 6.72x |
| NYC Tourist Attractions | 2.75% | 5.02x |
| Meeting Planning & Hotels | 0.16% | 4.63x |
| Institutional Investing | 0.26% | 4.56x |
| Art News & Products | 0.32% | 4.45x |
| Social & Demographic Trends | 0.26% | 4.22x |
| Retail Industry News | 0.21% | 4.14x |
| LGBTQ Advocacy | 2.43% | 4.03x |
| Aid Groups | 0.26% | 4.02x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
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DEMOGRAPHICS
The Bonobos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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