Explore the Bonobos Audience
Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 30.1 thousand unique devices whose actions qualify for the Bonobos audience.
INTERESTS
The Bonobos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bonobos audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 4.43% | 6.88x |
| Telemedicine Content Readers | 2.46% | 5.83x |
| New York City Events Researchers | 5.42% | 5.02x |
| Modern Art Museum Researchers | 3.94% | 4.67x |
| COVID Testing Researchers | 2.96% | 4.58x |
| Ballet Enthusiasts | 5.91% | 4.39x |
| Remdesivir Information Researchers | 2.46% | 4.26x |
| Milk and Dairy Shoppers | 4.65% | 4.24x |
| SEO Specialists | 5.91% | 3.98x |
| Conservative Think Tank Readers | 5.91% | 3.77x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
Curious about what else the Bonobos audience is interested in?
Sign Up
APPAREL RETAILERS
The Bonobos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bonobos audience is Intermix.
| Location | Composition | Index |
| Intermix | 3.48% | 71.84x |
| Madewell | 25.75% | 70.33x |
| Free People | 16.30% | 47.39x |
| Lululemon | 24.88% | 40.18x |
| Topshop | 0.56% | 35.28x |
| Saint Laurent Paris | 1.77% | 32.49x |
| Anthropologie | 17.08% | 28.72x |
| Club Monaco | 2.36% | 27.01x |
| Lorna Jane | 2.05% | 26.06x |
| American Apparel | 6.71% | 25.85x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
Want to find more of the Bonobos audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bonobos audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.48% | 5.90x |
| New York City Family & Activity Cluster | 3.94% | 4.36x |
| Online Quiz & List Readers | 1.54% | 3.90x |
| Content Streamers & Downloaders | 0.01% | 3.87x |
| Hudson Valley New York Media | 1.48% | 3.79x |
| Natural & Healthy Living Researchers | 0.19% | 3.43x |
| Detroit News | 3.45% | 3.41x |
| San Diego Cluster | 0.94% | 3.40x |
| Franchising | 0.05% | 3.36x |
| New Hampshire News | 0.99% | 3.32x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
Want to see more of the Content Affinities the Bonobos audience visits?
Sign Up
DEMOGRAPHICS
The Bonobos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Bonobos audience?
Sign Up