Dstillery Audiences

BONOBOS

Audience Size: 18.3 Thousand Devices

Explore the Bonobos Audience

Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 18.3 thousand unique devices whose actions qualify for the Bonobos audience.

Dstillery Crafted Audiences

INTERESTS

The Bonobos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bonobos audience is Costa Rica Trip Planners.

Interest Composition Index
Costa Rica Trip Planners 3.48% 6.79x
Modern Art Museum Researchers 5.22% 6.53x
Charitable Organization Researchers 4.35% 6.31x
eBook Readers 2.73% 5.91x
K12 Education Resource Researchers 3.64% 5.37x
New Years Eve Party Ticket Purchasers 3.64% 5.01x
Spanish Language Learners 2.73% 4.55x
Healthcare Discount Shoppers 2.73% 4.53x
Commercial Architects and Designers 2.61% 4.39x
Kitchen Stove Shoppers 2.73% 4.36x
Composition Percentage: The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bonobos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bonobos audience is Club Monaco.

Location Composition Index
Club Monaco 4.05% 141.32x
Madewell 12.49% 107.18x
The North Face 6.30% 105.41x
Free People 9.00% 101.12x
J. Crew 12.16% 68.49x
Uniqlo 2.31% 49.94x
Hugo Boss 5.35% 49.22x
Anthropologie 9.40% 49.00x
Zara 4.67% 48.19x
Brooks Brothers 3.94% 43.94x
Composition Percentage: The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bonobos audience is Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons).

Content Affinity Composition Index
Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) 0.79% 3.90x
Content Streamers & Downloaders 0.01% 3.87x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 3.48% 3.66x
Austin Cluster 1.74% 3.56x
New Mexico News 1.74% 3.54x
Natural & Healthy Living Researchers 0.19% 3.43x
Franchising 0.05% 3.36x
Wisconsin Local Research Cluster 1.74% 3.29x
Vietnam Cluster 0.10% 3.27x
Assorted Topics (Nhl, Hot Sauce, Video Games, Law) 2.73% 2.86x
Composition Percentage: The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bonobos audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male