Dstillery Audiences

BONOBOS

Audience Size: 14.1 Thousand Devices

Explore the Bonobos Audience

Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 14.1 thousand unique devices whose actions qualify for the Bonobos audience.

Dstillery Crafted Audiences

INTERESTS

The Bonobos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bonobos audience is Elite Cycling Gear Shoppers.

Interest Composition Index
Elite Cycling Gear Shoppers 9.02% 5.16x
Denver Nuggets Fans 9.77% 4.93x
Small Luxury SUV Auto Intenders 2.26% 4.73x
New York City Events Researchers 6.02% 4.65x
Post COVID-19 Restaurant Reopening Researchers 3.76% 4.20x
New Zealand Trip Planners 7.52% 4.13x
Financial News Readers 5.26% 3.97x
Real Estate Decision Makers 6.77% 3.90x
Running Enthusiasts 5.26% 3.85x
Broadway Fans 6.02% 3.78x
Composition Percentage: The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bonobos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bonobos audience is Madewell.

Location Composition Index
Madewell 21.07% 140.01x
Club Monaco 3.65% 91.67x
Free People 14.09% 86.20x
Lululemon 20.87% 71.24x
American Apparel 7.96% 62.30x
Anthropologie 14.55% 50.54x
Zara 4.31% 42.09x
Uniqlo 1.83% 39.81x
Armani 3.33% 39.07x
Urban Outfitters 8.81% 38.72x
Composition Percentage: The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bonobos audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 3.76% 6.35x
Travel, Food, Fashion & Fitness 0.75% 5.39x
Art News & Products 0.32% 4.99x
Israel News 6.77% 4.46x
Philadelphia Cluster 3.76% 4.34x
Running & Marathons 2.26% 4.11x
Fox News Content Consumers 2.26% 4.08x
Spain News 2.26% 3.94x
Content Streamers & Downloaders 0.01% 3.87x
Upstate New York Travel Cluster 1.65% 3.83x
Composition Percentage: The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bonobos audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male