Explore the Bonobos Audience
Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 14.1 thousand unique devices whose actions qualify for the Bonobos audience.
INTERESTS
The Bonobos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bonobos audience is Elite Cycling Gear Shoppers.
| Interest | Composition | Index |
| Elite Cycling Gear Shoppers | 9.02% | 5.16x |
| Denver Nuggets Fans | 9.77% | 4.93x |
| Small Luxury SUV Auto Intenders | 2.26% | 4.73x |
| New York City Events Researchers | 6.02% | 4.65x |
| Post COVID-19 Restaurant Reopening Researchers | 3.76% | 4.20x |
| New Zealand Trip Planners | 7.52% | 4.13x |
| Financial News Readers | 5.26% | 3.97x |
| Real Estate Decision Makers | 6.77% | 3.90x |
| Running Enthusiasts | 5.26% | 3.85x |
| Broadway Fans | 6.02% | 3.78x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
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APPAREL RETAILERS
The Bonobos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bonobos audience is Madewell.
| Location | Composition | Index |
| Madewell | 21.07% | 140.01x |
| Club Monaco | 3.65% | 91.67x |
| Free People | 14.09% | 86.20x |
| Lululemon | 20.87% | 71.24x |
| American Apparel | 7.96% | 62.30x |
| Anthropologie | 14.55% | 50.54x |
| Zara | 4.31% | 42.09x |
| Uniqlo | 1.83% | 39.81x |
| Armani | 3.33% | 39.07x |
| Urban Outfitters | 8.81% | 38.72x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bonobos audience is Wine, Liquor & Mixology.
| Content Affinity | Composition | Index |
| Wine, Liquor & Mixology | 3.76% | 6.35x |
| Travel, Food, Fashion & Fitness | 0.75% | 5.39x |
| Art News & Products | 0.32% | 4.99x |
| Israel News | 6.77% | 4.46x |
| Philadelphia Cluster | 3.76% | 4.34x |
| Running & Marathons | 2.26% | 4.11x |
| Fox News Content Consumers | 2.26% | 4.08x |
| Spain News | 2.26% | 3.94x |
| Content Streamers & Downloaders | 0.01% | 3.87x |
| Upstate New York Travel Cluster | 1.65% | 3.83x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
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DEMOGRAPHICS
The Bonobos audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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