Explore the Bonobos Audience
Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 175.7 thousand unique devices whose actions qualify for the Bonobos audience.
INTERESTS
The Bonobos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bonobos audience is E-cycling Enthusiasts.
| Interest | Composition | Index |
| E-cycling Enthusiasts | 6.50% | 3.42x |
| Online Grocery Shoppers | 6.25% | 3.06x |
| Real Estate Decision Makers | 4.75% | 2.63x |
| New York Trip Planners | 4.75% | 2.56x |
| Hospital Executives | 5.00% | 2.53x |
| Opera Enthusiasts | 5.50% | 2.52x |
| Venture Capitalists | 4.00% | 2.46x |
| Resume Writing Researchers | 4.75% | 2.43x |
| IT News Readers | 4.50% | 2.43x |
| Ballet Enthusiasts | 4.25% | 2.40x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
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APPAREL RETAILERS
The Bonobos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bonobos audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 11.67% | 63.45x |
| Intermix | 6.66% | 61.77x |
| Topshop | 3.16% | 59.65x |
| Everlane | 0.99% | 59.33x |
| Madewell | 21.44% | 58.88x |
| Supreme | 0.86% | 49.56x |
| Lululemon | 32.56% | 47.14x |
| Free People | 19.16% | 46.83x |
| Saint Laurent Paris | 4.86% | 37.94x |
| American Apparel | 16.77% | 36.31x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bonobos audience is Philanthropy - Charities & Fundraising.
| Content Affinity | Composition | Index |
| Philanthropy - Charities & Fundraising | 1.25% | 5.77x |
| Brazil & Portugal News | 0.42% | 5.64x |
| Music Education | 0.75% | 5.49x |
| Travel, Food, Fashion & Fitness | 0.75% | 5.39x |
| Art News & Products | 0.32% | 4.99x |
| Caribbean Vacation | 1.00% | 4.66x |
| Liberal Views on Government, Finance, and Economy | 0.47% | 4.08x |
| Content Streamers & Downloaders | 0.01% | 3.87x |
| Broadway Information | 1.00% | 3.53x |
| Business News & Information Readers | 0.75% | 3.49x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
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DEMOGRAPHICS
The Bonobos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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