Dstillery Audiences

BONOBOS

Audience Size: 140.1 Thousand Devices

Explore the Bonobos Audience

Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 140.1 thousand unique devices whose actions qualify for the Bonobos audience.

Dstillery Crafted Audiences

INTERESTS

The Bonobos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bonobos audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.85% 3.61x
Venture Capitalists 4.73% 3.37x
Online Grocery Shoppers 5.04% 3.36x
Real Estate Decision Makers 5.17% 3.24x
Ballet Enthusiasts 4.96% 3.23x
Luxury Retail Researchers 4.42% 3.08x
Cape Cod News Readers 3.41% 3.03x
New York Trip Planners 5.44% 2.97x
Boston Trip Planners 3.10% 2.91x
Mens Business Clothes Shoppers 4.25% 2.90x
Composition Percentage: The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bonobos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bonobos audience is Topshop.

Location Composition Index
Topshop 2.44% 75.43x
Madewell 18.22% 59.11x
Everlane 0.86% 53.79x
Intermix 6.53% 52.60x
LL Bean 3.97% 52.01x
Club Monaco 7.50% 48.31x
Armani 20.81% 45.08x
Saint Laurent Paris 5.43% 42.51x
Free People 12.95% 40.97x
Hugo Boss 17.42% 38.37x
Composition Percentage: The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bonobos audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.48% 4.89x
Cosmetics Business 0.15% 4.64x
Marketing Professionals 1.16% 4.26x
New York City Real Estate Research Cluster 2.29% 4.25x
NYC Tourist Attractions 3.33% 4.11x
Retail Industry News 0.30% 3.92x
Work Productivity 0.53% 3.54x
Real Estate Cluster 0.32% 3.42x
Startup Investment 1.58% 3.42x
French News & Gossip Cluster 0.12% 3.30x
Composition Percentage: The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bonobos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male