Dstillery Audiences

BONOBOS

Audience Size: 66.6 Thousand Devices

Explore the Bonobos Audience

Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 66.6 thousand unique devices whose actions qualify for the Bonobos audience.

Dstillery Crafted Audiences

INTERESTS

The Bonobos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bonobos audience is Caribbean Destination Reopening Researchers.

Interest Composition Index
Caribbean Destination Reopening Researchers 2.78% 3.62x
Hard Seltzer Aficionados 1.23% 3.16x
Fitness Activity Tracker Users 6.48% 2.96x
Home Interior Design Enthusiasts 1.85% 2.91x
California Trip Planners 3.70% 2.88x
Food Bank Researchers 1.54% 2.88x
Luxury Travel Researchers 2.16% 2.77x
Luxury Retail Researchers 1.54% 2.76x
E-cycling Enthusiasts 4.63% 2.74x
New Years Eve Celebrators 3.40% 2.74x
Composition Percentage: The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bonobos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bonobos audience is Intermix.

Location Composition Index
Intermix 4.01% 41.86x
Madewell 29.87% 38.10x
Free People 20.09% 26.76x
Lululemon 27.33% 20.74x
Saint Laurent Paris 1.90% 17.79x
Anthropologie 21.72% 17.49x
Club Monaco 3.06% 16.48x
Zara 6.87% 15.54x
American Apparel 8.00% 15.13x
Lorna Jane 2.70% 14.82x
Composition Percentage: The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bonobos audience is Utah Cluster.

Content Affinity Composition Index
Utah Cluster 1.85% 4.55x
Content Streamers & Downloaders 0.01% 3.87x
Wedding Planning 1.23% 3.79x
Fashion Cluster 0.93% 3.62x
US Cycling 0.93% 3.58x
New York City Real Estate Research Cluster 0.62% 3.50x
Natural & Healthy Living Researchers 0.19% 3.43x
Franchising 0.05% 3.36x
Wine, Liquor & Mixology 1.23% 3.32x
Vietnam Cluster 0.10% 3.27x
Composition Percentage: The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bonobos audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male