Explore the Bonobos Audience
Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 60.6 thousand unique devices whose actions qualify for the Bonobos audience.
INTERESTS
The Bonobos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bonobos audience is Rock Climbing Enthusiasts.
| Interest | Composition | Index |
| Rock Climbing Enthusiasts | 7.56% | 4.54x |
| Last Minute Travelers | 6.72% | 3.85x |
| Rideshare App Users | 4.20% | 3.62x |
| Executive and C-Suite | 4.20% | 3.60x |
| Classical Music Enthusiasts | 5.88% | 3.52x |
| United Nations Donors | 4.20% | 3.51x |
| Business News Readers | 5.04% | 3.45x |
| Poker Card Game Hobbyists | 7.56% | 3.43x |
| Ski and Snowboard Apparel Shoppers | 5.88% | 3.43x |
| Elite Cycling Gear Shoppers | 5.88% | 3.43x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
Curious about what else the Bonobos audience is interested in?
Sign Up
APPAREL RETAILERS
The Bonobos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bonobos audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 8.33% | 82.06x |
| Madewell | 19.97% | 81.75x |
| Topshop | 1.85% | 79.85x |
| Intermix | 4.47% | 73.26x |
| Free People | 16.76% | 63.31x |
| Lululemon | 26.10% | 58.90x |
| Everlane | 0.48% | 57.16x |
| Supreme | 0.44% | 45.99x |
| American Apparel | 12.63% | 44.53x |
| J. Crew | 23.11% | 41.66x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
Want to find more of the Bonobos audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bonobos audience is Brazil & Portugal News.
| Content Affinity | Composition | Index |
| Brazil & Portugal News | 0.42% | 5.64x |
| Travel, Food, Fashion & Fitness | 0.75% | 5.39x |
| Graphic Design | 2.52% | 5.18x |
| Art News & Products | 0.32% | 4.99x |
| Running & Marathons | 4.20% | 4.61x |
| Content Streamers & Downloaders | 0.01% | 3.87x |
| Fantasy Sports | 5.04% | 3.54x |
| Bags & Luggage | 0.38% | 3.44x |
| Natural & Healthy Living Researchers | 0.19% | 3.43x |
| Austin Cluster | 4.20% | 3.37x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
Want to see more of the Content Affinities the Bonobos audience visits?
Sign Up
DEMOGRAPHICS
The Bonobos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
Interested in seeing other characteristics of the Bonobos audience?
Sign Up