Explore the Bonobos Audience
Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 279.7 thousand unique devices whose actions qualify for the Bonobos audience.
INTERESTS
The Bonobos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bonobos audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 8.95% | 3.78x |
| Ballet Enthusiasts | 8.42% | 3.43x |
| Real Estate Decision Makers | 8.19% | 3.36x |
| Online Grocery Shoppers | 8.58% | 3.36x |
| Venture Capitalists | 6.83% | 3.27x |
| Men's Shoe Shoppers | 7.45% | 3.10x |
| New York Trip Planners | 7.90% | 3.09x |
| Restaurant Menu Researchers | 6.24% | 3.08x |
| Burger Enthusiast | 1.86% | 3.03x |
| Mens Business Clothes Shoppers | 6.53% | 3.00x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
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APPAREL RETAILERS
The Bonobos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bonobos audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 11.70% | 52.62x |
| Madewell | 20.75% | 48.18x |
| Topshop | 3.83% | 45.66x |
| Intermix | 7.24% | 45.15x |
| Everlane | 0.94% | 43.11x |
| Supreme | 1.06% | 40.75x |
| Lululemon | 33.34% | 38.29x |
| Saint Laurent Paris | 5.87% | 37.67x |
| Free People | 14.31% | 37.65x |
| LL Bean | 4.25% | 37.28x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bonobos audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 3.44% | 4.71x |
| Institutional Investing | 0.52% | 4.70x |
| New York City Real Estate Research Cluster | 2.74% | 4.51x |
| Real Estate Cluster | 0.41% | 4.50x |
| Retail Industry News | 0.40% | 4.43x |
| New York City Education & News Cluster | 1.95% | 4.27x |
| London Tourism & Events | 0.07% | 4.26x |
| Philanthropy - Nonprofits | 0.20% | 4.19x |
| European Museums, Restaurants & Events | 0.66% | 3.93x |
| Cosmetics Business | 0.09% | 3.82x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
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DEMOGRAPHICS
The Bonobos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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