Dstillery Audiences

BONOBOS

Audience Size: 175.7 Thousand Devices

Explore the Bonobos Audience

Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 175.7 thousand unique devices whose actions qualify for the Bonobos audience.

Dstillery Crafted Audiences

INTERESTS

The Bonobos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bonobos audience is E-cycling Enthusiasts.

Interest Composition Index
E-cycling Enthusiasts 6.50% 3.42x
Online Grocery Shoppers 6.25% 3.06x
Real Estate Decision Makers 4.75% 2.63x
New York Trip Planners 4.75% 2.56x
Hospital Executives 5.00% 2.53x
Opera Enthusiasts 5.50% 2.52x
Venture Capitalists 4.00% 2.46x
Resume Writing Researchers 4.75% 2.43x
IT News Readers 4.50% 2.43x
Ballet Enthusiasts 4.25% 2.40x
Composition Percentage: The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bonobos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bonobos audience is Club Monaco.

Location Composition Index
Club Monaco 11.67% 63.45x
Intermix 6.66% 61.77x
Topshop 3.16% 59.65x
Everlane 0.99% 59.33x
Madewell 21.44% 58.88x
Supreme 0.86% 49.56x
Lululemon 32.56% 47.14x
Free People 19.16% 46.83x
Saint Laurent Paris 4.86% 37.94x
American Apparel 16.77% 36.31x
Composition Percentage: The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bonobos audience is Philanthropy - Charities & Fundraising.

Content Affinity Composition Index
Philanthropy - Charities & Fundraising 1.25% 5.77x
Brazil & Portugal News 0.42% 5.64x
Music Education 0.75% 5.49x
Travel, Food, Fashion & Fitness 0.75% 5.39x
Art News & Products 0.32% 4.99x
Caribbean Vacation 1.00% 4.66x
Liberal Views on Government, Finance, and Economy 0.47% 4.08x
Content Streamers & Downloaders 0.01% 3.87x
Broadway Information 1.00% 3.53x
Business News & Information Readers 0.75% 3.49x
Composition Percentage: The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bonobos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female