Explore the Bonobos Audience
Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 39.2 thousand unique devices whose actions qualify for the Bonobos audience.
INTERESTS
The Bonobos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bonobos audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.32% | 3.96x |
| Thrift Store Shoppers | 4.68% | 3.70x |
| Online Grocery Shoppers | 5.04% | 3.25x |
| Yale University Fans | 3.60% | 3.17x |
| Home Interior Design Enthusiasts | 3.24% | 3.13x |
| Luxury Retail Researchers | 2.88% | 3.03x |
| EDM Festival Enthusiasts | 5.40% | 2.95x |
| Elite Cycling Gear Shoppers | 4.32% | 2.91x |
| School Closings Updates Readers | 1.80% | 2.90x |
| Daily Fantasy Sports Enthusiasts | 5.76% | 2.88x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
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APPAREL RETAILERS
The Bonobos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bonobos audience is Intermix.
| Location | Composition | Index |
| Intermix | 3.47% | 66.53x |
| Madewell | 25.90% | 64.89x |
| Free People | 17.28% | 42.97x |
| Lululemon | 23.16% | 32.73x |
| Anthropologie | 15.62% | 23.17x |
| Zara | 5.40% | 22.68x |
| Topshop | 0.36% | 21.02x |
| Club Monaco | 2.11% | 20.74x |
| American Apparel | 5.79% | 20.44x |
| Saint Laurent Paris | 1.06% | 19.63x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bonobos audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.08% | 4.39x |
| Fashion Cluster | 1.44% | 4.28x |
| Fantasy Name Generators | 1.44% | 4.05x |
| Content Streamers & Downloaders | 0.01% | 3.87x |
| Guitars & Instruments | 1.44% | 3.85x |
| Apple Blogs & Hacks | 1.44% | 3.83x |
| College Planning | 1.08% | 3.45x |
| Natural & Healthy Living Researchers | 0.19% | 3.43x |
| Franchising | 0.05% | 3.36x |
| Golf Travel & Gear | 1.08% | 3.29x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
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DEMOGRAPHICS
The Bonobos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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