Explore the Bonobos Audience
Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 17.7 thousand unique devices whose actions qualify for the Bonobos audience.
INTERESTS
The Bonobos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bonobos audience is Modern Art Museum Researchers.
| Interest | Composition | Index |
| Modern Art Museum Researchers | 6.48% | 7.33x |
| New York City Events Researchers | 6.83% | 7.29x |
| New York Trip Planners | 6.48% | 6.75x |
| Ballet Enthusiasts | 6.83% | 5.49x |
| Getaways Researchers | 3.75% | 4.65x |
| Telemedicine Content Readers | 1.37% | 4.61x |
| Broadway Fans | 3.07% | 4.30x |
| Retail Job Seekers | 6.83% | 4.26x |
| School Closings Updates Readers | 2.05% | 4.01x |
| Online Grocery Shoppers | 6.83% | 3.82x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
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APPAREL RETAILERS
The Bonobos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bonobos audience is Madewell.
| Location | Composition | Index |
| Madewell | 17.91% | 130.44x |
| Club Monaco | 4.28% | 116.52x |
| Free People | 10.90% | 88.54x |
| The North Face | 5.14% | 59.95x |
| Lululemon | 14.75% | 53.51x |
| J. Crew | 12.70% | 41.56x |
| Anthropologie | 9.73% | 40.63x |
| Hugo Boss | 5.76% | 35.99x |
| Zara | 3.35% | 33.75x |
| Levi Strauss | 2.29% | 32.44x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bonobos audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 3.07% | 4.36x |
| Asia Travel | 1.60% | 4.31x |
| Wedding Planning | 1.02% | 4.16x |
| Travel Adventure | 0.80% | 3.92x |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 0.79% | 3.90x |
| Online Quiz & List Readers | 1.54% | 3.90x |
| Content Streamers & Downloaders | 0.01% | 3.87x |
| Natural & Healthy Living Researchers | 0.19% | 3.43x |
| Franchising | 0.05% | 3.36x |
| Vietnam Cluster | 0.10% | 3.27x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
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DEMOGRAPHICS
The Bonobos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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