Dstillery Audiences

BONOBOS

Audience Size: 263.8 Thousand Devices

Explore the Bonobos Audience

Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 263.8 thousand unique devices whose actions qualify for the Bonobos audience.

Dstillery Crafted Audiences

INTERESTS

The Bonobos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bonobos audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 7.78% 3.55x
New York City Events Researchers 6.30% 3.44x
Ballet Enthusiasts 6.71% 3.42x
New York Trip Planners 6.36% 3.22x
Real Estate Decision Makers 6.30% 3.20x
France Trip Planners 5.70% 2.94x
Home Interior Design Enthusiasts 4.99% 2.89x
Elite Cycling Gear Shoppers 4.93% 2.71x
Broadway Fans 4.46% 2.68x
Last Minute Travelers 5.23% 2.68x
Composition Percentage: The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bonobos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bonobos audience is Club Monaco.

Location Composition Index
Club Monaco 13.44% 54.90x
Madewell 21.81% 47.49x
Intermix 7.75% 47.35x
Topshop 4.02% 46.79x
Supreme 1.02% 44.66x
Everlane 1.02% 42.10x
Lululemon 34.83% 40.36x
Free People 16.90% 39.33x
Saint Laurent Paris 6.13% 37.25x
LL Bean 4.16% 32.54x
Composition Percentage: The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bonobos audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.11% 6.87x
Art News & Products 0.53% 6.50x
Low Budget Shoppers 0.30% 5.76x
NYC Tourist Attractions 2.97% 5.46x
Meeting Planning & Hotels 0.18% 5.05x
Aid Groups 0.36% 4.92x
Marketing Professionals 0.83% 4.91x
New York City Education & News Cluster 1.72% 4.64x
New York City Real Estate Research Cluster 1.84% 4.40x
Film Production 0.42% 4.40x
Composition Percentage: The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bonobos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male