Dstillery Audiences

BONOBOS

Audience Size: 224.8 Thousand Devices

Explore the Bonobos Audience

Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 224.8 thousand unique devices whose actions qualify for the Bonobos audience.

Dstillery Crafted Audiences

INTERESTS

The Bonobos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bonobos audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 7.65% 3.66x
Real Estate Decision Makers 6.95% 3.37x
Ballet Enthusiasts 6.91% 3.35x
Online Grocery Shoppers 7.75% 3.25x
Venture Capitalists 5.32% 3.19x
New York Trip Planners 7.35% 3.04x
Mens Business Clothes Shoppers 5.56% 2.97x
Luxury Retail Researchers 6.40% 2.87x
Men's Shoe Shoppers 6.34% 2.83x
Home Interior Design Enthusiasts 5.37% 2.82x
Composition Percentage: The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bonobos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bonobos audience is Club Monaco.

Location Composition Index
Club Monaco 10.34% 55.36x
Topshop 3.06% 51.50x
Madewell 20.66% 50.22x
Everlane 0.89% 47.04x
Intermix 7.01% 46.49x
LL Bean 4.16% 43.39x
Saint Laurent Paris 5.52% 39.33x
Free People 14.11% 39.02x
Lululemon 33.15% 37.08x
Armani 19.04% 35.43x
Composition Percentage: The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bonobos audience is Cosmetics Business.

Content Affinity Composition Index
Cosmetics Business 0.16% 4.48x
Parenting & Nutrition 0.02% 4.41x
Institutional Investing 0.59% 4.35x
England Tourism 0.02% 4.21x
Barcode Site & App Users 0.02% 4.20x
New York City Real Estate Research Cluster 3.17% 4.18x
NYC Tourist Attractions 4.07% 4.01x
Marketing Professionals 1.35% 3.91x
European Museums, Restaurants & Events 0.87% 3.57x
New York City Education & News Cluster 2.18% 3.56x
Composition Percentage: The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bonobos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male