Dstillery Audiences

BONOBOS

Audience Size: 11.1 Thousand Devices

Explore the Bonobos Audience

Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 11.1 thousand unique devices whose actions qualify for the Bonobos audience.

Dstillery Crafted Audiences

INTERESTS

The Bonobos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bonobos audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.99% 5.24x
Rideshare App Users 5.59% 4.79x
Quarantine Planners 4.20% 4.64x
Post COVID-19 Restaurant Reopening Researchers 3.50% 4.28x
Mens Business Clothes Shoppers 6.29% 4.11x
Work Visa Researchers 6.29% 4.09x
Office Reopening Researchers 4.20% 4.09x
Classical Music Enthusiasts 7.69% 4.08x
Restaurant Menu Researchers 6.99% 4.06x
Caribbean Destination Reopening Researchers 4.20% 4.04x
Composition Percentage: The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bonobos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bonobos audience is Madewell.

Location Composition Index
Madewell 16.39% 152.82x
Free People 12.47% 97.78x
Lululemon 18.20% 78.03x
LL Bean 2.35% 59.00x
American Apparel 5.96% 54.18x
Anthropologie 11.22% 50.48x
The North Face 3.45% 39.30x
Urban Outfitters 7.06% 38.78x
J. Crew 12.31% 38.38x
Hugo Boss 3.76% 33.79x
Composition Percentage: The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bonobos audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.80% 6.41x
Brazil & Portugal News 0.42% 5.64x
Wedding Planning 3.50% 5.57x
Travel, Food, Fashion & Fitness 0.75% 5.39x
Art News & Products 0.32% 4.99x
Career Cluster A 3.50% 4.63x
Vegetarian Diet 4.20% 4.39x
Content Streamers & Downloaders 0.01% 3.87x
Upstate New York Travel Cluster 1.65% 3.83x
Ohio Universities 1.40% 3.73x
Composition Percentage: The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bonobos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male