Explore the Bonobos Audience
Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 263.8 thousand unique devices whose actions qualify for the Bonobos audience.
INTERESTS
The Bonobos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bonobos audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 7.78% | 3.55x |
| New York City Events Researchers | 6.30% | 3.44x |
| Ballet Enthusiasts | 6.71% | 3.42x |
| New York Trip Planners | 6.36% | 3.22x |
| Real Estate Decision Makers | 6.30% | 3.20x |
| France Trip Planners | 5.70% | 2.94x |
| Home Interior Design Enthusiasts | 4.99% | 2.89x |
| Elite Cycling Gear Shoppers | 4.93% | 2.71x |
| Broadway Fans | 4.46% | 2.68x |
| Last Minute Travelers | 5.23% | 2.68x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
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APPAREL RETAILERS
The Bonobos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bonobos audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 13.44% | 54.90x |
| Madewell | 21.81% | 47.49x |
| Intermix | 7.75% | 47.35x |
| Topshop | 4.02% | 46.79x |
| Supreme | 1.02% | 44.66x |
| Everlane | 1.02% | 42.10x |
| Lululemon | 34.83% | 40.36x |
| Free People | 16.90% | 39.33x |
| Saint Laurent Paris | 6.13% | 37.25x |
| LL Bean | 4.16% | 32.54x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bonobos audience is Cosmetics Business.
| Content Affinity | Composition | Index |
| Cosmetics Business | 0.11% | 6.87x |
| Art News & Products | 0.53% | 6.50x |
| Low Budget Shoppers | 0.30% | 5.76x |
| NYC Tourist Attractions | 2.97% | 5.46x |
| Meeting Planning & Hotels | 0.18% | 5.05x |
| Aid Groups | 0.36% | 4.92x |
| Marketing Professionals | 0.83% | 4.91x |
| New York City Education & News Cluster | 1.72% | 4.64x |
| New York City Real Estate Research Cluster | 1.84% | 4.40x |
| Film Production | 0.42% | 4.40x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
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DEMOGRAPHICS
The Bonobos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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