Explore the Bonobos Audience
Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 11.1 thousand unique devices whose actions qualify for the Bonobos audience.
INTERESTS
The Bonobos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bonobos audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.99% | 5.24x |
| Rideshare App Users | 5.59% | 4.79x |
| Quarantine Planners | 4.20% | 4.64x |
| Post COVID-19 Restaurant Reopening Researchers | 3.50% | 4.28x |
| Mens Business Clothes Shoppers | 6.29% | 4.11x |
| Work Visa Researchers | 6.29% | 4.09x |
| Office Reopening Researchers | 4.20% | 4.09x |
| Classical Music Enthusiasts | 7.69% | 4.08x |
| Restaurant Menu Researchers | 6.99% | 4.06x |
| Caribbean Destination Reopening Researchers | 4.20% | 4.04x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
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APPAREL RETAILERS
The Bonobos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bonobos audience is Madewell.
| Location | Composition | Index |
| Madewell | 16.39% | 152.82x |
| Free People | 12.47% | 97.78x |
| Lululemon | 18.20% | 78.03x |
| LL Bean | 2.35% | 59.00x |
| American Apparel | 5.96% | 54.18x |
| Anthropologie | 11.22% | 50.48x |
| The North Face | 3.45% | 39.30x |
| Urban Outfitters | 7.06% | 38.78x |
| J. Crew | 12.31% | 38.38x |
| Hugo Boss | 3.76% | 33.79x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bonobos audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 2.80% | 6.41x |
| Brazil & Portugal News | 0.42% | 5.64x |
| Wedding Planning | 3.50% | 5.57x |
| Travel, Food, Fashion & Fitness | 0.75% | 5.39x |
| Art News & Products | 0.32% | 4.99x |
| Career Cluster A | 3.50% | 4.63x |
| Vegetarian Diet | 4.20% | 4.39x |
| Content Streamers & Downloaders | 0.01% | 3.87x |
| Upstate New York Travel Cluster | 1.65% | 3.83x |
| Ohio Universities | 1.40% | 3.73x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
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DEMOGRAPHICS
The Bonobos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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