Dstillery Audiences

BONOBOS

Audience Size: 279.7 Thousand Devices

Explore the Bonobos Audience

Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 279.7 thousand unique devices whose actions qualify for the Bonobos audience.

Dstillery Crafted Audiences

INTERESTS

The Bonobos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bonobos audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.95% 3.78x
Ballet Enthusiasts 8.42% 3.43x
Real Estate Decision Makers 8.19% 3.36x
Online Grocery Shoppers 8.58% 3.36x
Venture Capitalists 6.83% 3.27x
Men's Shoe Shoppers 7.45% 3.10x
New York Trip Planners 7.90% 3.09x
Restaurant Menu Researchers 6.24% 3.08x
Burger Enthusiast 1.86% 3.03x
Mens Business Clothes Shoppers 6.53% 3.00x
Composition Percentage: The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bonobos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bonobos audience is Club Monaco.

Location Composition Index
Club Monaco 11.70% 52.62x
Madewell 20.75% 48.18x
Topshop 3.83% 45.66x
Intermix 7.24% 45.15x
Everlane 0.94% 43.11x
Supreme 1.06% 40.75x
Lululemon 33.34% 38.29x
Saint Laurent Paris 5.87% 37.67x
Free People 14.31% 37.65x
LL Bean 4.25% 37.28x
Composition Percentage: The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bonobos audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 3.44% 4.71x
Institutional Investing 0.52% 4.70x
New York City Real Estate Research Cluster 2.74% 4.51x
Real Estate Cluster 0.41% 4.50x
Retail Industry News 0.40% 4.43x
New York City Education & News Cluster 1.95% 4.27x
London Tourism & Events 0.07% 4.26x
Philanthropy - Nonprofits 0.20% 4.19x
European Museums, Restaurants & Events 0.66% 3.93x
Cosmetics Business 0.09% 3.82x
Composition Percentage: The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bonobos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male