Explore the Bonobos Audience
Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 66.6 thousand unique devices whose actions qualify for the Bonobos audience.
INTERESTS
The Bonobos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bonobos audience is Caribbean Destination Reopening Researchers.
| Interest | Composition | Index |
| Caribbean Destination Reopening Researchers | 2.78% | 3.62x |
| Hard Seltzer Aficionados | 1.23% | 3.16x |
| Fitness Activity Tracker Users | 6.48% | 2.96x |
| Home Interior Design Enthusiasts | 1.85% | 2.91x |
| California Trip Planners | 3.70% | 2.88x |
| Food Bank Researchers | 1.54% | 2.88x |
| Luxury Travel Researchers | 2.16% | 2.77x |
| Luxury Retail Researchers | 1.54% | 2.76x |
| E-cycling Enthusiasts | 4.63% | 2.74x |
| New Years Eve Celebrators | 3.40% | 2.74x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
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APPAREL RETAILERS
The Bonobos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bonobos audience is Intermix.
| Location | Composition | Index |
| Intermix | 4.01% | 41.86x |
| Madewell | 29.87% | 38.10x |
| Free People | 20.09% | 26.76x |
| Lululemon | 27.33% | 20.74x |
| Saint Laurent Paris | 1.90% | 17.79x |
| Anthropologie | 21.72% | 17.49x |
| Club Monaco | 3.06% | 16.48x |
| Zara | 6.87% | 15.54x |
| American Apparel | 8.00% | 15.13x |
| Lorna Jane | 2.70% | 14.82x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bonobos audience is Utah Cluster.
| Content Affinity | Composition | Index |
| Utah Cluster | 1.85% | 4.55x |
| Content Streamers & Downloaders | 0.01% | 3.87x |
| Wedding Planning | 1.23% | 3.79x |
| Fashion Cluster | 0.93% | 3.62x |
| US Cycling | 0.93% | 3.58x |
| New York City Real Estate Research Cluster | 0.62% | 3.50x |
| Natural & Healthy Living Researchers | 0.19% | 3.43x |
| Franchising | 0.05% | 3.36x |
| Wine, Liquor & Mixology | 1.23% | 3.32x |
| Vietnam Cluster | 0.10% | 3.27x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
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DEMOGRAPHICS
The Bonobos audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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