Dstillery Audiences

BONOBOS

Audience Size: 30.1 Thousand Devices

Explore the Bonobos Audience

Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 30.1 thousand unique devices whose actions qualify for the Bonobos audience.

Dstillery Crafted Audiences

INTERESTS

The Bonobos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bonobos audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 4.43% 6.88x
Telemedicine Content Readers 2.46% 5.83x
New York City Events Researchers 5.42% 5.02x
Modern Art Museum Researchers 3.94% 4.67x
COVID Testing Researchers 2.96% 4.58x
Ballet Enthusiasts 5.91% 4.39x
Remdesivir Information Researchers 2.46% 4.26x
Milk and Dairy Shoppers 4.65% 4.24x
SEO Specialists 5.91% 3.98x
Conservative Think Tank Readers 5.91% 3.77x
Composition Percentage: The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bonobos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bonobos audience is Intermix.

Location Composition Index
Intermix 3.48% 71.84x
Madewell 25.75% 70.33x
Free People 16.30% 47.39x
Lululemon 24.88% 40.18x
Topshop 0.56% 35.28x
Saint Laurent Paris 1.77% 32.49x
Anthropologie 17.08% 28.72x
Club Monaco 2.36% 27.01x
Lorna Jane 2.05% 26.06x
American Apparel 6.71% 25.85x
Composition Percentage: The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bonobos audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.48% 5.90x
New York City Family & Activity Cluster 3.94% 4.36x
Online Quiz & List Readers 1.54% 3.90x
Content Streamers & Downloaders 0.01% 3.87x
Hudson Valley New York Media 1.48% 3.79x
Natural & Healthy Living Researchers 0.19% 3.43x
Detroit News 3.45% 3.41x
San Diego Cluster 0.94% 3.40x
Franchising 0.05% 3.36x
New Hampshire News 0.99% 3.32x
Composition Percentage: The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bonobos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male