Explore the Bonobos Audience
Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 18.3 thousand unique devices whose actions qualify for the Bonobos audience.
INTERESTS
The Bonobos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bonobos audience is Costa Rica Trip Planners.
| Interest | Composition | Index |
| Costa Rica Trip Planners | 3.48% | 6.79x |
| Modern Art Museum Researchers | 5.22% | 6.53x |
| Charitable Organization Researchers | 4.35% | 6.31x |
| eBook Readers | 2.73% | 5.91x |
| K12 Education Resource Researchers | 3.64% | 5.37x |
| New Years Eve Party Ticket Purchasers | 3.64% | 5.01x |
| Spanish Language Learners | 2.73% | 4.55x |
| Healthcare Discount Shoppers | 2.73% | 4.53x |
| Commercial Architects and Designers | 2.61% | 4.39x |
| Kitchen Stove Shoppers | 2.73% | 4.36x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
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APPAREL RETAILERS
The Bonobos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bonobos audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 4.05% | 141.32x |
| Madewell | 12.49% | 107.18x |
| The North Face | 6.30% | 105.41x |
| Free People | 9.00% | 101.12x |
| J. Crew | 12.16% | 68.49x |
| Uniqlo | 2.31% | 49.94x |
| Hugo Boss | 5.35% | 49.22x |
| Anthropologie | 9.40% | 49.00x |
| Zara | 4.67% | 48.19x |
| Brooks Brothers | 3.94% | 43.94x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bonobos audience is Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons).
| Content Affinity | Composition | Index |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 0.79% | 3.90x |
| Content Streamers & Downloaders | 0.01% | 3.87x |
| Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) | 3.48% | 3.66x |
| Austin Cluster | 1.74% | 3.56x |
| New Mexico News | 1.74% | 3.54x |
| Natural & Healthy Living Researchers | 0.19% | 3.43x |
| Franchising | 0.05% | 3.36x |
| Wisconsin Local Research Cluster | 1.74% | 3.29x |
| Vietnam Cluster | 0.10% | 3.27x |
| Assorted Topics (Nhl, Hot Sauce, Video Games, Law) | 2.73% | 2.86x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
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DEMOGRAPHICS
The Bonobos audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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