Explore the Bonobos Audience
Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 224.8 thousand unique devices whose actions qualify for the Bonobos audience.
INTERESTS
The Bonobos audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bonobos audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 7.65% | 3.66x |
| Real Estate Decision Makers | 6.95% | 3.37x |
| Ballet Enthusiasts | 6.91% | 3.35x |
| Online Grocery Shoppers | 7.75% | 3.25x |
| Venture Capitalists | 5.32% | 3.19x |
| New York Trip Planners | 7.35% | 3.04x |
| Mens Business Clothes Shoppers | 5.56% | 2.97x |
| Luxury Retail Researchers | 6.40% | 2.87x |
| Men's Shoe Shoppers | 6.34% | 2.83x |
| Home Interior Design Enthusiasts | 5.37% | 2.82x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
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APPAREL RETAILERS
The Bonobos audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bonobos audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 10.34% | 55.36x |
| Topshop | 3.06% | 51.50x |
| Madewell | 20.66% | 50.22x |
| Everlane | 0.89% | 47.04x |
| Intermix | 7.01% | 46.49x |
| LL Bean | 4.16% | 43.39x |
| Saint Laurent Paris | 5.52% | 39.33x |
| Free People | 14.11% | 39.02x |
| Lululemon | 33.15% | 37.08x |
| Armani | 19.04% | 35.43x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bonobos audience is Cosmetics Business.
| Content Affinity | Composition | Index |
| Cosmetics Business | 0.16% | 4.48x |
| Parenting & Nutrition | 0.02% | 4.41x |
| Institutional Investing | 0.59% | 4.35x |
| England Tourism | 0.02% | 4.21x |
| Barcode Site & App Users | 0.02% | 4.20x |
| New York City Real Estate Research Cluster | 3.17% | 4.18x |
| NYC Tourist Attractions | 4.07% | 4.01x |
| Marketing Professionals | 1.35% | 3.91x |
| European Museums, Restaurants & Events | 0.87% | 3.57x |
| New York City Education & News Cluster | 2.18% | 3.56x |
Composition Percentage:
The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
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DEMOGRAPHICS
The Bonobos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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