Dstillery Audiences

BONOBOS

Audience Size: 60.6 Thousand Devices

Explore the Bonobos Audience

Below you'll find more information about the Bonobos audience, broken down in different categories based on their digital and physical behaviors. These are 60.6 thousand unique devices whose actions qualify for the Bonobos audience.

Dstillery Crafted Audiences

INTERESTS

The Bonobos audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bonobos audience is Rock Climbing Enthusiasts.

Interest Composition Index
Rock Climbing Enthusiasts 7.56% 4.54x
Last Minute Travelers 6.72% 3.85x
Rideshare App Users 4.20% 3.62x
Executive and C-Suite 4.20% 3.60x
Classical Music Enthusiasts 5.88% 3.52x
United Nations Donors 4.20% 3.51x
Business News Readers 5.04% 3.45x
Poker Card Game Hobbyists 7.56% 3.43x
Ski and Snowboard Apparel Shoppers 5.88% 3.43x
Elite Cycling Gear Shoppers 5.88% 3.43x
Composition Percentage: The overlap percentage between the Bonobos audience and the Interest attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bonobos audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bonobos audience is Club Monaco.

Location Composition Index
Club Monaco 8.33% 82.06x
Madewell 19.97% 81.75x
Topshop 1.85% 79.85x
Intermix 4.47% 73.26x
Free People 16.76% 63.31x
Lululemon 26.10% 58.90x
Everlane 0.48% 57.16x
Supreme 0.44% 45.99x
American Apparel 12.63% 44.53x
J. Crew 23.11% 41.66x
Composition Percentage: The overlap percentage between the Bonobos audience and the Location attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bonobos audience is Brazil & Portugal News.

Content Affinity Composition Index
Brazil & Portugal News 0.42% 5.64x
Travel, Food, Fashion & Fitness 0.75% 5.39x
Graphic Design 2.52% 5.18x
Art News & Products 0.32% 4.99x
Running & Marathons 4.20% 4.61x
Content Streamers & Downloaders 0.01% 3.87x
Fantasy Sports 5.04% 3.54x
Bags & Luggage 0.38% 3.44x
Natural & Healthy Living Researchers 0.19% 3.43x
Austin Cluster 4.20% 3.37x
Composition Percentage: The overlap percentage between the Bonobos audience and the Content Affinity attribute.
Index: A comparison of the Bonobos audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bonobos audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female