Explore the Books-A-Million Audience
Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 283.2 thousand unique devices whose actions qualify for the Books-A-Million audience.
INTERESTS
The Books-A-Million audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Books-A-Million audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.03% | 7.48x |
| Southeastern Voters | 4.15% | 2.09x |
| Smoky Mountains Trip Planners | 4.41% | 2.01x |
| Florida Gulf Coast Travel Researchers | 5.24% | 1.96x |
| South Atlantic State Fair Visitors | 4.79% | 1.96x |
| Alabama Trip Planners | 5.05% | 1.94x |
| Florida Gators Fans | 4.12% | 1.92x |
| Tennessee Volunteers Fans | 3.78% | 1.87x |
| SEC Fans | 3.74% | 1.82x |
| Auburn Tigers Fans | 3.78% | 1.80x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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APPAREL RETAILERS
The Books-A-Million audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.
| Location | Composition | Index |
| Belk | 4.50% | 20.70x |
| Aeropostale | 13.08% | 14.69x |
| Express Outlets | 2.62% | 14.00x |
| Buckle | 12.11% | 12.30x |
| American Eagle Outfitters | 16.92% | 12.03x |
| Abercrombie & Fitch | 6.56% | 10.45x |
| Hollister | 7.67% | 10.45x |
| The Childrens Place | 14.10% | 9.91x |
| Charlotte Russe | 7.18% | 9.68x |
| Journeys | 9.29% | 9.46x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Books-A-Million audience is Assorted Topics (Insurance, Travel, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.05% | 22.16x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.04% | 16.96x |
| Decoration & Fabric | 0.03% | 16.88x |
| Fashion & Cosmetics | 0.04% | 16.23x |
| Barcode Site & App Users | 0.04% | 13.96x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.06% | 13.50x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.03% | 13.15x |
| Handyman Tools | 0.02% | 12.99x |
| Canadian Construction & Renovation Research Cluster | 0.03% | 12.47x |
| Malaya | 0.10% | 12.26x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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DEMOGRAPHICS
The Books-A-Million audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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