Dstillery Audiences

BOOKS-A-MILLION

Audience Size: 275.5 Thousand Devices

Explore the Books-A-Million Audience

Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 275.5 thousand unique devices whose actions qualify for the Books-A-Million audience.

Dstillery Crafted Audiences

INTERESTS

The Books-A-Million audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Books-A-Million audience is Myrtle Beach Trip Planners.

Interest Composition Index
Myrtle Beach Trip Planners 2.92% 2.43x
Florida Gulf Coast Travel Researchers 3.35% 2.34x
Southeastern Voters 2.74% 2.33x
Smoky Mountains Trip Planners 3.03% 2.27x
Georgia Trip Planners 3.51% 2.23x
Louisiana Activities Researchers 1.94% 2.10x
Alabama Trip Planners 7.32% 2.09x
Cabin Rental Researchers 2.85% 2.06x
South Carolina Gamecocks Fans 2.05% 2.02x
Florida Atlantic Coast Trip Planners 3.08% 2.01x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Books-A-Million audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.

Location Composition Index
Belk 7.12% 30.94x
Charlotte Russe 4.38% 17.02x
American Eagle Outfitters 10.23% 13.63x
Journeys 4.68% 11.99x
Aeropostale 5.13% 11.52x
Abercrombie & Fitch 4.70% 11.32x
Jos A. Bank Clothiers 4.86% 10.05x
Lane Bryant 5.60% 9.42x
Victoria's Secret 8.95% 9.07x
Eddie Bauer 1.49% 8.98x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Books-A-Million audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 1.55% 5.81x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.14% 2.86x
Nutrition & Diabetic Living 0.14% 2.82x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.11% 2.78x
South Carolina Beach Travel 0.41% 2.74x
Alabama News 2.99% 2.70x
Mississippi News 0.75% 2.67x
South Carolina News 1.89% 2.66x
Tennessee Cluster 1.62% 2.63x
New Orleans Cluster 2.89% 2.58x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Books-A-Million audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female