Dstillery Audiences

BOOKS-A-MILLION

Audience Size: 283.2 Thousand Devices

Explore the Books-A-Million Audience

Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 283.2 thousand unique devices whose actions qualify for the Books-A-Million audience.

Dstillery Crafted Audiences

INTERESTS

The Books-A-Million audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Books-A-Million audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.03% 7.48x
Southeastern Voters 4.15% 2.09x
Smoky Mountains Trip Planners 4.41% 2.01x
Florida Gulf Coast Travel Researchers 5.24% 1.96x
South Atlantic State Fair Visitors 4.79% 1.96x
Alabama Trip Planners 5.05% 1.94x
Florida Gators Fans 4.12% 1.92x
Tennessee Volunteers Fans 3.78% 1.87x
SEC Fans 3.74% 1.82x
Auburn Tigers Fans 3.78% 1.80x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Books-A-Million audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.

Location Composition Index
Belk 4.50% 20.70x
Aeropostale 13.08% 14.69x
Express Outlets 2.62% 14.00x
Buckle 12.11% 12.30x
American Eagle Outfitters 16.92% 12.03x
Abercrombie & Fitch 6.56% 10.45x
Hollister 7.67% 10.45x
The Childrens Place 14.10% 9.91x
Charlotte Russe 7.18% 9.68x
Journeys 9.29% 9.46x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Books-A-Million audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 22.16x
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 16.96x
Decoration & Fabric 0.03% 16.88x
Fashion & Cosmetics 0.04% 16.23x
Barcode Site & App Users 0.04% 13.96x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.06% 13.50x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 13.15x
Handyman Tools 0.02% 12.99x
Canadian Construction & Renovation Research Cluster 0.03% 12.47x
Malaya 0.10% 12.26x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Books-A-Million audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female