Explore the Books-A-Million Audience
Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 149.4 thousand unique devices whose actions qualify for the Books-A-Million audience.
INTERESTS
The Books-A-Million audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Books-A-Million audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 4.66% | 1.91x |
| Mother's Day Celebrators | 2.03% | 1.86x |
| Recipe Researchers | 1.95% | 1.85x |
| South State Fair Visitors | 6.19% | 1.85x |
| Divorcees | 3.64% | 1.81x |
| True Crime Podcast Listeners | 1.69% | 1.80x |
| Jam Band Festival Fans | 3.90% | 1.80x |
| Southeastern Voters | 4.41% | 1.78x |
| Home Remodelers | 1.61% | 1.76x |
| Pantry Recipes Researchers | 0.93% | 1.76x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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APPAREL RETAILERS
The Books-A-Million audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.
| Location | Composition | Index |
| Belk | 3.87% | 7.84x |
| Aeropostale | 9.09% | 6.06x |
| Express Outlets | 1.57% | 5.46x |
| The Childrens Place | 11.90% | 5.23x |
| Victoria's Secret | 12.32% | 4.80x |
| Journeys | 11.73% | 4.79x |
| Buckle | 7.97% | 4.64x |
| Hollister | 4.77% | 4.42x |
| American Eagle Outfitters | 6.19% | 4.26x |
| Old Navy | 11.63% | 4.23x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Books-A-Million audience is Nature & Wildlife.
| Content Affinity | Composition | Index |
| Nature & Wildlife | 0.25% | 5.14x |
| Teen Hair | 0.34% | 4.92x |
| DIY Decoration & Furniture | 0.42% | 4.27x |
| Meeting Planning & Hotels | 0.12% | 3.93x |
| Trucks | 0.45% | 3.68x |
| Parenting Blogs | 0.17% | 3.64x |
| Motorcycle Racing Researchers | 0.17% | 3.58x |
| Gadgets | 0.07% | 3.51x |
| Toronto Tourism | 0.02% | 3.28x |
| School Curriculum | 0.25% | 2.91x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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DEMOGRAPHICS
The Books-A-Million audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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