Explore the Books-A-Million Audience
Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 241.2 thousand unique devices whose actions qualify for the Books-A-Million audience.
INTERESTS
The Books-A-Million audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Books-A-Million audience is Clemson Tigers Fans.
| Interest | Composition | Index |
| Clemson Tigers Fans | 5.39% | 2.48x |
| Southeastern Voters | 5.22% | 2.35x |
| South State Fair Visitors | 6.26% | 2.34x |
| Property Insurance Researchers | 4.00% | 2.20x |
| Hair Loss Prevention Researchers | 4.17% | 2.20x |
| Washington DC Trip Planners | 4.70% | 2.19x |
| Tennessee Volunteers Fans | 4.87% | 2.19x |
| Cleveland Indians Fans | 4.52% | 2.17x |
| South Atlantic State Fair Visitors | 4.87% | 2.08x |
| Healthcare Provider Education Researchers | 3.48% | 2.05x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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APPAREL RETAILERS
The Books-A-Million audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.
| Location | Composition | Index |
| Belk | 5.12% | 19.61x |
| Express Outlets | 2.66% | 14.55x |
| Aeropostale | 16.81% | 14.03x |
| Hollister | 10.35% | 11.78x |
| Charlotte Russe | 3.29% | 11.33x |
| Buckle | 12.14% | 11.13x |
| Journeys | 19.97% | 11.04x |
| The Childrens Place | 18.53% | 10.77x |
| Gymboree | 9.75% | 10.30x |
| Victoria's Secret | 22.63% | 10.07x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Books-A-Million audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).
| Content Affinity | Composition | Index |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.70% | 5.22x |
| Addiction & Recovery Reference | 0.52% | 5.16x |
| Meeting Planning & Hotels | 0.12% | 3.93x |
| MBA Education | 0.52% | 3.90x |
| Gadgets | 0.07% | 3.51x |
| Grilling | 0.35% | 3.47x |
| Collectibles - Coins & Sports Cards | 0.52% | 3.45x |
| Motorsport Equipment | 1.04% | 3.42x |
| High-End Audio | 1.04% | 3.38x |
| Science Education & Academia | 0.35% | 3.36x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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DEMOGRAPHICS
The Books-A-Million audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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