Explore the Books-A-Million Audience
Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 273.6 thousand unique devices whose actions qualify for the Books-A-Million audience.
INTERESTS
The Books-A-Million audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Books-A-Million audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.24% | 2.22x |
| South State Fair Visitors | 7.71% | 2.21x |
| Jazz Festival Enthusiasts | 3.14% | 2.07x |
| South Atlantic State Fair Visitors | 4.39% | 2.02x |
| Restaurant Supply Shoppers | 0.24% | 1.96x |
| Florida Gulf Coast Travel Researchers | 5.63% | 1.94x |
| Southeastern Voters | 4.74% | 1.93x |
| Nashville Trip Planners | 3.44% | 1.81x |
| Ohio County and Local Fair Visitors | 4.74% | 1.80x |
| The Sims Video Game Fans | 4.63% | 1.76x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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APPAREL RETAILERS
The Books-A-Million audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.
| Location | Composition | Index |
| Belk | 6.98% | 6.56x |
| Aeropostale | 13.04% | 4.37x |
| The Childrens Place | 17.79% | 4.01x |
| Express Outlets | 2.11% | 3.98x |
| Buckle | 13.40% | 3.90x |
| Journeys | 17.61% | 3.67x |
| Victoria's Secret | 18.59% | 3.64x |
| American Eagle Outfitters | 10.04% | 3.59x |
| Maurices | 16.74% | 3.55x |
| Old Navy | 17.99% | 3.44x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Books-A-Million audience is Nature & Wildlife.
| Content Affinity | Composition | Index |
| Nature & Wildlife | 0.25% | 5.14x |
| Meeting Planning & Hotels | 0.12% | 3.93x |
| Unique & Personalized Fashion | 0.12% | 3.85x |
| Trucks | 0.45% | 3.68x |
| New England Universities | 0.17% | 3.56x |
| Gadgets | 0.07% | 3.51x |
| Personal Finance Researchers | 0.12% | 3.38x |
| Toronto Tourism | 0.02% | 3.28x |
| West Virginia News | 1.78% | 2.83x |
| Low Carb Diets | 0.36% | 2.71x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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DEMOGRAPHICS
The Books-A-Million audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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