Dstillery Audiences

BOOKS-A-MILLION

Audience Size: 306.3 Thousand Devices

Explore the Books-A-Million Audience

Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 306.3 thousand unique devices whose actions qualify for the Books-A-Million audience.

Dstillery Crafted Audiences

INTERESTS

The Books-A-Million audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Books-A-Million audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 5.26% 2.37x
Smoky Mountains Trip Planners 4.50% 2.32x
Ohio County and Local Fair Visitors 4.79% 2.11x
SEC Fans 3.82% 2.05x
Southeastern Voters 3.82% 2.05x
Tennessee Volunteers Fans 3.56% 2.00x
Cabin Rental Researchers 4.62% 2.00x
Florida Gulf Coast Travel Researchers 4.45% 1.97x
South State Fair Visitors 4.88% 1.97x
South Atlantic Voters 3.90% 1.92x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Books-A-Million audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.

Location Composition Index
Belk 5.19% 20.67x
Express Outlets 2.93% 14.15x
Aeropostale 15.55% 13.46x
Buckle 12.78% 11.27x
American Eagle Outfitters 16.86% 10.80x
Hollister 8.94% 10.29x
Abercrombie & Fitch 5.11% 9.63x
The Childrens Place 16.82% 9.62x
Charlotte Russe 8.65% 9.41x
Victoria's Secret 20.62% 9.14x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Books-A-Million audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.11% 5.82x
West Virginia News 2.21% 4.84x
Health & Safety Compliance 0.13% 4.80x
Airsoft & Paintball Equipment 0.16% 4.27x
Toronto Tourism 0.02% 3.28x
Tennessee Cluster 3.22% 3.26x
South Carolina Beach Travel 0.42% 3.12x
Vietnam Cluster 0.08% 2.85x
Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) 0.21% 2.82x
Bowling 0.21% 2.79x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Books-A-Million audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female