Explore the Books-A-Million Audience
Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 58.1 thousand unique devices whose actions qualify for the Books-A-Million audience.
INTERESTS
The Books-A-Million audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Books-A-Million audience is Georgia Activities Researchers.
| Interest | Composition | Index |
| Georgia Activities Researchers | 4.71% | 3.26x |
| Car Rental Shoppers | 5.05% | 3.21x |
| SEC Fans | 5.39% | 3.07x |
| Atlanta United Fans | 4.71% | 3.03x |
| Competitive Sports Participants | 3.37% | 2.83x |
| Tampa and St Petersburg Trip Planners | 4.04% | 2.76x |
| Smoky Mountains Trip Planners | 6.06% | 2.69x |
| Atlanta Braves Fans | 4.38% | 2.66x |
| Florida Trip Planners | 6.06% | 2.64x |
| Indoor Cycling & Spinning Enthusiasts | 3.37% | 2.58x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Curious about what else the Books-A-Million audience is interested in?
Sign Up
APPAREL RETAILERS
The Books-A-Million audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.
| Location | Composition | Index |
| Belk | 3.51% | 18.33x |
| Aeropostale | 7.40% | 15.31x |
| Express Outlets | 1.32% | 14.15x |
| Victoria's Secret | 11.43% | 14.12x |
| Club Monaco | 0.36% | 13.49x |
| Gymboree | 4.99% | 12.06x |
| Journeys | 9.56% | 11.92x |
| Hollister | 3.63% | 11.64x |
| American Eagle Outfitters | 6.24% | 11.59x |
| Charlotte Russe | 0.52% | 11.07x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Want to find more of the Books-A-Million audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Books-A-Million audience is Assorted Topics (College Sports, Anime, Business, Social Media, Food).
| Content Affinity | Composition | Index |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 1.35% | 4.64x |
| Weight Lifting Enthusiasts | 0.67% | 3.98x |
| Tennessee Cluster | 5.72% | 3.97x |
| High-End Audio | 1.01% | 3.95x |
| Amateur Radios | 0.45% | 3.95x |
| Online Games for Kids | 0.67% | 3.93x |
| Meeting Planning & Hotels | 0.12% | 3.93x |
| Maine Cluster | 2.02% | 3.83x |
| Home Furnishings | 0.67% | 3.81x |
| Scrapbooking & Home Art Projects | 1.01% | 3.80x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Want to see more of the Content Affinities the Books-A-Million audience visits?
Sign Up
DEMOGRAPHICS
The Books-A-Million audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Books-A-Million audience?
Sign Up