Dstillery Audiences

BOOKS-A-MILLION

Audience Size: 313 Thousand Devices

Explore the Books-A-Million Audience

Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 313 thousand unique devices whose actions qualify for the Books-A-Million audience.

Dstillery Crafted Audiences

INTERESTS

The Books-A-Million audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Books-A-Million audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 2.87% 2.57x
Cabin Rental Researchers 2.96% 2.31x
Southeastern Voters 2.29% 2.30x
Florida Gulf Coast Travel Researchers 3.01% 2.25x
Florida Atlantic Coast Trip Planners 3.20% 2.21x
Georgia Trip Planners 3.01% 2.11x
SEC Fans 1.96% 2.01x
Alabama Trip Planners 4.40% 1.99x
Tennessee Volunteers Fans 1.77% 1.86x
South Atlantic Voters 1.91% 1.82x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Books-A-Million audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.

Location Composition Index
Belk 6.75% 29.06x
Charlotte Russe 4.56% 14.03x
American Eagle Outfitters 10.87% 13.48x
Aeropostale 5.75% 12.84x
Journeys 7.44% 12.60x
Buckle 4.03% 12.05x
Abercrombie & Fitch 5.30% 11.13x
Express Outlets 1.05% 10.46x
Gymboree 4.17% 9.75x
Jos A. Bank Clothiers 6.56% 9.33x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Books-A-Million audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 1.63% 6.68x
Hobby Vehicles 0.29% 3.22x
Alabama News 3.49% 3.11x
Central & Northwest Ohio Cluster 1.63% 3.05x
Home Decoration - Crafts & Kids 0.24% 2.81x
Cleveland News 2.49% 2.68x
Mississippi News 0.72% 2.59x
Cheerleading 0.19% 2.56x
Tennessee Cluster 1.53% 2.54x
Food Cluster 0.43% 2.44x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Books-A-Million audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female