Explore the Books-A-Million Audience
Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 60.9 thousand unique devices whose actions qualify for the Books-A-Million audience.
INTERESTS
The Books-A-Million audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Books-A-Million audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 7.18% | 2.65x |
| Small Business COVID-19 Relief Researchers | 2.78% | 2.37x |
| HGTV Enthusiasts | 4.17% | 2.19x |
| Koi Pond Enthusiasts | 5.09% | 2.18x |
| Retired Health Insurance Researchers | 3.70% | 2.14x |
| Asthma Sufferers | 4.40% | 2.13x |
| Florida Gators Fans | 5.79% | 2.13x |
| Canada Trip Planners | 3.01% | 2.12x |
| Smokie Mountain Trip Planner | 7.18% | 2.12x |
| Credit Union Researchers | 4.86% | 2.09x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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APPAREL RETAILERS
The Books-A-Million audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.
| Location | Composition | Index |
| Belk | 4.16% | 16.45x |
| Aeropostale | 10.10% | 14.24x |
| Express Outlets | 1.86% | 14.06x |
| Victoria's Secret | 14.64% | 12.52x |
| Club Monaco | 0.46% | 11.42x |
| Charlotte Russe | 0.70% | 11.29x |
| Hollister | 5.34% | 11.10x |
| Journeys | 12.71% | 10.95x |
| American Eagle Outfitters | 8.11% | 10.80x |
| The Childrens Place | 12.17% | 10.67x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Books-A-Million audience is Scrapbooking & Home Art Projects.
| Content Affinity | Composition | Index |
| Scrapbooking & Home Art Projects | 0.93% | 5.43x |
| Tennis, Golf & Boxing | 0.64% | 4.26x |
| Antiques & Auctions | 0.69% | 4.04x |
| Child Development | 0.46% | 3.95x |
| Meeting Planning & Hotels | 0.12% | 3.93x |
| Pet Forums | 0.46% | 3.89x |
| Teaching Tools for Kids | 0.93% | 3.85x |
| Home Remodeling | 0.46% | 3.72x |
| Trucks | 0.45% | 3.68x |
| Sewing, Embroidery & Quilting | 0.39% | 3.64x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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DEMOGRAPHICS
The Books-A-Million audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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