Dstillery Audiences

BOOKS-A-MILLION

Audience Size: 273.6 Thousand Devices

Explore the Books-A-Million Audience

Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 273.6 thousand unique devices whose actions qualify for the Books-A-Million audience.

Dstillery Crafted Audiences

INTERESTS

The Books-A-Million audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Books-A-Million audience is Wireless Headphone Researchers.

Interest Composition Index
Wireless Headphone Researchers 0.24% 2.22x
South State Fair Visitors 7.71% 2.21x
Jazz Festival Enthusiasts 3.14% 2.07x
South Atlantic State Fair Visitors 4.39% 2.02x
Restaurant Supply Shoppers 0.24% 1.96x
Florida Gulf Coast Travel Researchers 5.63% 1.94x
Southeastern Voters 4.74% 1.93x
Nashville Trip Planners 3.44% 1.81x
Ohio County and Local Fair Visitors 4.74% 1.80x
The Sims Video Game Fans 4.63% 1.76x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Books-A-Million audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.

Location Composition Index
Belk 6.98% 6.56x
Aeropostale 13.04% 4.37x
The Childrens Place 17.79% 4.01x
Express Outlets 2.11% 3.98x
Buckle 13.40% 3.90x
Journeys 17.61% 3.67x
Victoria's Secret 18.59% 3.64x
American Eagle Outfitters 10.04% 3.59x
Maurices 16.74% 3.55x
Old Navy 17.99% 3.44x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Books-A-Million audience is Nature & Wildlife.

Content Affinity Composition Index
Nature & Wildlife 0.25% 5.14x
Meeting Planning & Hotels 0.12% 3.93x
Unique & Personalized Fashion 0.12% 3.85x
Trucks 0.45% 3.68x
New England Universities 0.17% 3.56x
Gadgets 0.07% 3.51x
Personal Finance Researchers 0.12% 3.38x
Toronto Tourism 0.02% 3.28x
West Virginia News 1.78% 2.83x
Low Carb Diets 0.36% 2.71x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Books-A-Million audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female