Explore the Books-A-Million Audience
Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 27.7 thousand unique devices whose actions qualify for the Books-A-Million audience.
INTERESTS
The Books-A-Million audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Books-A-Million audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 3.36% | 3.64x |
| Gluten-Free Recipe Researchers | 5.37% | 3.33x |
| Divorcees | 7.38% | 3.26x |
| Instantpot Enthusiasts | 4.70% | 3.05x |
| Food Allergies Researchers | 4.03% | 2.81x |
| New Orleans Trip Planners | 6.71% | 2.78x |
| South Atlantic Voters | 8.72% | 2.78x |
| Home and Garden TV Fans | 4.03% | 2.73x |
| Oral Hygiene Shoppers | 6.71% | 2.63x |
| Cook at Home Parents | 4.70% | 2.57x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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APPAREL RETAILERS
The Books-A-Million audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.
| Location | Composition | Index |
| Belk | 5.34% | 21.41x |
| Express Outlets | 1.96% | 19.37x |
| Club Monaco | 0.56% | 16.48x |
| Aeropostale | 10.53% | 14.99x |
| The Childrens Place | 14.82% | 14.04x |
| Hollister | 6.62% | 13.69x |
| Victoria's Secret | 14.67% | 13.27x |
| Buckle | 9.63% | 12.40x |
| Ralph Lauren | 1.77% | 12.18x |
| Gymboree | 6.09% | 11.99x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Books-A-Million audience is Vegetarian Diet.
| Content Affinity | Composition | Index |
| Vegetarian Diet | 2.01% | 5.11x |
| Mexico Cluster | 1.34% | 3.98x |
| West Virginia News | 2.68% | 3.97x |
| Meeting Planning & Hotels | 0.12% | 3.93x |
| Trucks | 0.45% | 3.68x |
| India Bollywood, Weddings & Gossip | 1.65% | 3.59x |
| Australia & New Zealand Media | 0.42% | 3.59x |
| Online Quiz & List Readers | 2.68% | 3.51x |
| Gadgets | 0.07% | 3.51x |
| Toronto Tourism | 0.02% | 3.28x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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DEMOGRAPHICS
The Books-A-Million audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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