Explore the Books-A-Million Audience
Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 112 thousand unique devices whose actions qualify for the Books-A-Million audience.
INTERESTS
The Books-A-Million audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Books-A-Million audience is Financially Aware (COVID-19 related).
| Interest | Composition | Index |
| Financially Aware (COVID-19 related) | 0.68% | 3.65x |
| Smokie Mountain Trip Planner | 8.20% | 2.50x |
| South State Fair Visitors | 7.49% | 2.44x |
| Georgia County and Local Fair Visitors | 6.32% | 2.38x |
| Nashville Trip Planners | 5.15% | 2.32x |
| Georgia Activities Researchers | 3.98% | 2.31x |
| SEC Fans | 5.39% | 2.28x |
| Alabama Trip Planners | 7.49% | 2.24x |
| Southeastern Voters | 5.39% | 2.15x |
| Florida Gators Fans | 5.62% | 2.12x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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APPAREL RETAILERS
The Books-A-Million audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.
| Location | Composition | Index |
| Belk | 3.85% | 20.54x |
| Aeropostale | 12.47% | 16.22x |
| Express Outlets | 1.60% | 14.09x |
| Hollister | 7.28% | 13.49x |
| Journeys | 15.87% | 12.64x |
| Charlotte Russe | 0.85% | 12.04x |
| The Childrens Place | 13.48% | 11.85x |
| Buckle | 8.50% | 11.62x |
| Gymboree | 6.64% | 11.12x |
| Victoria's Secret | 16.19% | 11.07x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Books-A-Million audience is Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews).
| Content Affinity | Composition | Index |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 1.64% | 5.04x |
| Home Remodeling | 0.70% | 4.54x |
| Studio & Franchise Video Game Players | 1.17% | 4.26x |
| Meeting Planning & Hotels | 0.12% | 3.93x |
| Design Software | 0.47% | 3.92x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.47% | 3.65x |
| Gadgets | 0.07% | 3.51x |
| Auto Body Upkeep & Repair Researchers | 0.40% | 3.39x |
| Science Education & Academia | 0.35% | 3.36x |
| Toronto Tourism | 0.02% | 3.28x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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DEMOGRAPHICS
The Books-A-Million audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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