Dstillery Audiences

BOOKS-A-MILLION

Audience Size: 58.1 Thousand Devices

Explore the Books-A-Million Audience

Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 58.1 thousand unique devices whose actions qualify for the Books-A-Million audience.

Dstillery Crafted Audiences

INTERESTS

The Books-A-Million audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Books-A-Million audience is Georgia Activities Researchers.

Interest Composition Index
Georgia Activities Researchers 4.71% 3.26x
Car Rental Shoppers 5.05% 3.21x
SEC Fans 5.39% 3.07x
Atlanta United Fans 4.71% 3.03x
Competitive Sports Participants 3.37% 2.83x
Tampa and St Petersburg Trip Planners 4.04% 2.76x
Smoky Mountains Trip Planners 6.06% 2.69x
Atlanta Braves Fans 4.38% 2.66x
Florida Trip Planners 6.06% 2.64x
Indoor Cycling & Spinning Enthusiasts 3.37% 2.58x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Books-A-Million audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.

Location Composition Index
Belk 3.51% 18.33x
Aeropostale 7.40% 15.31x
Express Outlets 1.32% 14.15x
Victoria's Secret 11.43% 14.12x
Club Monaco 0.36% 13.49x
Gymboree 4.99% 12.06x
Journeys 9.56% 11.92x
Hollister 3.63% 11.64x
American Eagle Outfitters 6.24% 11.59x
Charlotte Russe 0.52% 11.07x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Books-A-Million audience is Assorted Topics (College Sports, Anime, Business, Social Media, Food).

Content Affinity Composition Index
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 1.35% 4.64x
Weight Lifting Enthusiasts 0.67% 3.98x
Tennessee Cluster 5.72% 3.97x
High-End Audio 1.01% 3.95x
Amateur Radios 0.45% 3.95x
Online Games for Kids 0.67% 3.93x
Meeting Planning & Hotels 0.12% 3.93x
Maine Cluster 2.02% 3.83x
Home Furnishings 0.67% 3.81x
Scrapbooking & Home Art Projects 1.01% 3.80x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Books-A-Million audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male