Explore the Books-A-Million Audience
Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 117.3 thousand unique devices whose actions qualify for the Books-A-Million audience.
INTERESTS
The Books-A-Million audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Books-A-Million audience is Fall/Winter 2021 Fashion Trend Researchers.
| Interest | Composition | Index |
| Fall/Winter 2021 Fashion Trend Researchers | 0.34% | 2.92x |
| Jewelry & Watch Shoppers | 2.81% | 2.17x |
| Dachshund Content Readers | 2.06% | 2.15x |
| South Atlantic State Fair Visitors | 4.68% | 2.05x |
| Florida Trip Planners | 3.56% | 2.04x |
| Automotive Safety Researchers | 3.00% | 2.01x |
| Holiday Season Home Improvement Deal Shoppers | 2.62% | 1.98x |
| Theme Park Reopening News Readers | 2.25% | 1.91x |
| Tampa and St Petersburg Trip Planners | 2.06% | 1.90x |
| Restaurant Supply Shoppers | 0.20% | 1.89x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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APPAREL RETAILERS
The Books-A-Million audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.
| Location | Composition | Index |
| Belk | 5.67% | 11.41x |
| Aeropostale | 12.10% | 8.73x |
| Express Outlets | 1.70% | 7.85x |
| The Childrens Place | 15.16% | 7.31x |
| Journeys | 15.77% | 7.06x |
| Buckle | 11.18% | 6.84x |
| Victoria's Secret | 16.26% | 6.72x |
| Ralph Lauren | 1.77% | 6.47x |
| American Eagle Outfitters | 8.43% | 6.43x |
| Hollister | 6.03% | 6.13x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Books-A-Million audience is Tiny & Modular Home Researchers.
| Content Affinity | Composition | Index |
| Tiny & Modular Home Researchers | 0.71% | 4.47x |
| Meeting Planning & Hotels | 0.12% | 3.93x |
| Trucks | 0.45% | 3.68x |
| Woodwork | 0.37% | 3.61x |
| New England Universities | 0.17% | 3.56x |
| Gadgets | 0.07% | 3.51x |
| Toronto Tourism | 0.02% | 3.28x |
| West Virginia News | 2.25% | 3.25x |
| Caribbean Cluster | 0.37% | 2.88x |
| Motorsport Equipment | 0.28% | 2.73x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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DEMOGRAPHICS
The Books-A-Million audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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