Dstillery Audiences

BOOKS-A-MILLION

Audience Size: 29 Thousand Devices

Explore the Books-A-Million Audience

Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 29 thousand unique devices whose actions qualify for the Books-A-Million audience.

Dstillery Crafted Audiences

INTERESTS

The Books-A-Million audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Books-A-Million audience is Reusable Drinkware Shoppers.

Interest Composition Index
Reusable Drinkware Shoppers 7.39% 3.22x
Rheumatologists 5.91% 2.76x
Getaways Researchers 2.96% 2.62x
BMW Vehicle Shoppers 4.93% 2.60x
Business Communication Product Researchers 4.43% 2.37x
HGTV Enthusiasts 3.94% 2.35x
Pantry Recipes Researchers 1.97% 2.34x
Yale University Fans 2.96% 2.31x
Sun Protection Shoppers 4.43% 2.25x
Hardware Shoppers 2.96% 2.20x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Books-A-Million audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Books-A-Million audience is Aeropostale.

Location Composition Index
Aeropostale 12.50% 19.72x
American Eagle Outfitters 11.46% 18.02x
Journeys 17.71% 17.89x
The Childrens Place 14.58% 15.90x
Victoria's Secret 14.58% 14.59x
White House Black Market 8.33% 13.18x
Maurices 14.46% 9.42x
Express 7.29% 9.36x
Ralph Lauren 1.83% 9.22x
Buckle 6.25% 8.99x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Books-A-Million audience is Health Issues Cluster.

Content Affinity Composition Index
Health Issues Cluster 1.97% 5.19x
Motorcycles & Snowmobiles 1.97% 4.27x
Meeting Planning & Hotels 0.12% 3.93x
Local Events & Travel Guide 1.48% 3.92x
Ireland Cluster 0.99% 3.88x
Pet Forums 0.42% 3.87x
East Texas Cluster 0.99% 3.80x
Home Remodeling 0.46% 3.72x
Trucks 0.45% 3.68x
Australia & New Zealand Media 0.42% 3.59x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Books-A-Million audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male