Explore the Books-A-Million Audience
Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 314.8 thousand unique devices whose actions qualify for the Books-A-Million audience.
INTERESTS
The Books-A-Million audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Books-A-Million audience is South Atlantic State Fair Visitors.
| Interest | Composition | Index |
| South Atlantic State Fair Visitors | 6.08% | 2.59x |
| Smoky Mountains Trip Planners | 4.74% | 2.34x |
| Smokie Mountain Trip Planner | 5.64% | 2.24x |
| Florida Gulf Coast Travel Researchers | 5.41% | 2.23x |
| Cabin Rental Researchers | 5.29% | 2.20x |
| Ohio County and Local Fair Visitors | 5.01% | 2.13x |
| Southeastern Voters | 4.22% | 1.97x |
| Washington DC Trip Planners | 4.89% | 1.97x |
| Tennessee Volunteers Fans | 4.10% | 1.93x |
| Florida Gators Fans | 4.26% | 1.92x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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APPAREL RETAILERS
The Books-A-Million audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.
| Location | Composition | Index |
| Belk | 5.72% | 19.61x |
| Express Outlets | 3.28% | 14.17x |
| Aeropostale | 18.21% | 12.73x |
| Buckle | 13.36% | 10.75x |
| Hollister | 11.24% | 10.48x |
| American Eagle Outfitters | 15.55% | 10.07x |
| Charlotte Russe | 6.83% | 9.85x |
| The Childrens Place | 19.77% | 9.58x |
| Journeys | 17.04% | 9.47x |
| Victoria's Secret | 24.41% | 9.18x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Books-A-Million audience is Higher-End Fashion Brands.
| Content Affinity | Composition | Index |
| Higher-End Fashion Brands | 0.12% | 4.07x |
| Reproductive Health | 0.32% | 3.65x |
| Gadgets | 0.07% | 3.51x |
| Health & Safety Compliance | 0.08% | 3.29x |
| Toronto Tourism | 0.02% | 3.28x |
| Bowling | 0.24% | 3.03x |
| Flower Shopping | 0.08% | 2.74x |
| Canadian News | 0.07% | 2.73x |
| College Greek Life | 0.12% | 2.70x |
| West Virginia News | 1.30% | 2.68x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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DEMOGRAPHICS
The Books-A-Million audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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