Dstillery Audiences

BOOKS-A-MILLION

Audience Size: 149.4 Thousand Devices

Explore the Books-A-Million Audience

Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 149.4 thousand unique devices whose actions qualify for the Books-A-Million audience.

Dstillery Crafted Audiences

INTERESTS

The Books-A-Million audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Books-A-Million audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 4.66% 1.91x
Mother's Day Celebrators 2.03% 1.86x
Recipe Researchers 1.95% 1.85x
South State Fair Visitors 6.19% 1.85x
Divorcees 3.64% 1.81x
True Crime Podcast Listeners 1.69% 1.80x
Jam Band Festival Fans 3.90% 1.80x
Southeastern Voters 4.41% 1.78x
Home Remodelers 1.61% 1.76x
Pantry Recipes Researchers 0.93% 1.76x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Books-A-Million audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.

Location Composition Index
Belk 3.87% 7.84x
Aeropostale 9.09% 6.06x
Express Outlets 1.57% 5.46x
The Childrens Place 11.90% 5.23x
Victoria's Secret 12.32% 4.80x
Journeys 11.73% 4.79x
Buckle 7.97% 4.64x
Hollister 4.77% 4.42x
American Eagle Outfitters 6.19% 4.26x
Old Navy 11.63% 4.23x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Books-A-Million audience is Nature & Wildlife.

Content Affinity Composition Index
Nature & Wildlife 0.25% 5.14x
Teen Hair 0.34% 4.92x
DIY Decoration & Furniture 0.42% 4.27x
Meeting Planning & Hotels 0.12% 3.93x
Trucks 0.45% 3.68x
Parenting Blogs 0.17% 3.64x
Motorcycle Racing Researchers 0.17% 3.58x
Gadgets 0.07% 3.51x
Toronto Tourism 0.02% 3.28x
School Curriculum 0.25% 2.91x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Books-A-Million audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female