Dstillery Audiences

BOOKS-A-MILLION

Audience Size: 241.2 Thousand Devices

Explore the Books-A-Million Audience

Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 241.2 thousand unique devices whose actions qualify for the Books-A-Million audience.

Dstillery Crafted Audiences

INTERESTS

The Books-A-Million audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Books-A-Million audience is Clemson Tigers Fans.

Interest Composition Index
Clemson Tigers Fans 5.39% 2.48x
Southeastern Voters 5.22% 2.35x
South State Fair Visitors 6.26% 2.34x
Property Insurance Researchers 4.00% 2.20x
Hair Loss Prevention Researchers 4.17% 2.20x
Washington DC Trip Planners 4.70% 2.19x
Tennessee Volunteers Fans 4.87% 2.19x
Cleveland Indians Fans 4.52% 2.17x
South Atlantic State Fair Visitors 4.87% 2.08x
Healthcare Provider Education Researchers 3.48% 2.05x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Books-A-Million audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.

Location Composition Index
Belk 5.12% 19.61x
Express Outlets 2.66% 14.55x
Aeropostale 16.81% 14.03x
Hollister 10.35% 11.78x
Charlotte Russe 3.29% 11.33x
Buckle 12.14% 11.13x
Journeys 19.97% 11.04x
The Childrens Place 18.53% 10.77x
Gymboree 9.75% 10.30x
Victoria's Secret 22.63% 10.07x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Books-A-Million audience is Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing).

Content Affinity Composition Index
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.70% 5.22x
Addiction & Recovery Reference 0.52% 5.16x
Meeting Planning & Hotels 0.12% 3.93x
MBA Education 0.52% 3.90x
Gadgets 0.07% 3.51x
Grilling 0.35% 3.47x
Collectibles - Coins & Sports Cards 0.52% 3.45x
Motorsport Equipment 1.04% 3.42x
High-End Audio 1.04% 3.38x
Science Education & Academia 0.35% 3.36x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Books-A-Million audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male