Dstillery Audiences

BOOKS-A-MILLION

Audience Size: 46.7 Thousand Devices

Explore the Books-A-Million Audience

Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 46.7 thousand unique devices whose actions qualify for the Books-A-Million audience.

Dstillery Crafted Audiences

INTERESTS

The Books-A-Million audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Books-A-Million audience is Home Goods Supercenter Shoppers.

Interest Composition Index
Home Goods Supercenter Shoppers 1.59% 3.28x
Home and Garden TV Fans 1.36% 3.13x
Wedding Registrants 1.82% 2.92x
Bargain Shopping Researchers 0.91% 2.91x
Price Conscious Grocery Shoppers 1.82% 2.72x
Retired Assisted Living Shoppers 1.82% 2.70x
Photo Memory Makers 2.05% 2.59x
Grandparents 0.91% 2.59x
Smokie Mountain Trip Planner 7.95% 2.55x
Orlando Trip Planners 3.18% 2.49x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Books-A-Million audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.

Location Composition Index
Belk 2.99% 27.92x
Express Outlets 1.96% 27.46x
Charlotte Russe 2.64% 22.81x
Aeropostale 9.61% 21.51x
Buckle 8.07% 17.80x
Journeys 12.33% 17.73x
The Childrens Place 5.71% 17.12x
Victoria's Secret 7.42% 15.00x
Hollister 3.91% 14.76x
Maurices 9.10% 14.13x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Books-A-Million audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 2.95% 5.70x
Niche Dating Websites 0.68% 5.49x
Wedding Planning 0.91% 4.64x
Meeting Planning & Hotels 0.12% 3.93x
Healthcare - Dermatology & Aging 0.45% 3.90x
Memphis News 0.45% 3.80x
Alabama News 7.50% 3.76x
Trucks 0.45% 3.68x
New England Universities 0.17% 3.56x
Tennessee Cluster 2.27% 3.52x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Books-A-Million audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female