Explore the Books-A-Million Audience
Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 306.3 thousand unique devices whose actions qualify for the Books-A-Million audience.
INTERESTS
The Books-A-Million audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Books-A-Million audience is South Atlantic State Fair Visitors.
| Interest | Composition | Index |
| South Atlantic State Fair Visitors | 5.26% | 2.37x |
| Smoky Mountains Trip Planners | 4.50% | 2.32x |
| Ohio County and Local Fair Visitors | 4.79% | 2.11x |
| SEC Fans | 3.82% | 2.05x |
| Southeastern Voters | 3.82% | 2.05x |
| Tennessee Volunteers Fans | 3.56% | 2.00x |
| Cabin Rental Researchers | 4.62% | 2.00x |
| Florida Gulf Coast Travel Researchers | 4.45% | 1.97x |
| South State Fair Visitors | 4.88% | 1.97x |
| South Atlantic Voters | 3.90% | 1.92x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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APPAREL RETAILERS
The Books-A-Million audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.
| Location | Composition | Index |
| Belk | 5.19% | 20.67x |
| Express Outlets | 2.93% | 14.15x |
| Aeropostale | 15.55% | 13.46x |
| Buckle | 12.78% | 11.27x |
| American Eagle Outfitters | 16.86% | 10.80x |
| Hollister | 8.94% | 10.29x |
| Abercrombie & Fitch | 5.11% | 9.63x |
| The Childrens Place | 16.82% | 9.62x |
| Charlotte Russe | 8.65% | 9.41x |
| Victoria's Secret | 20.62% | 9.14x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Books-A-Million audience is Consumer Rewards.
| Content Affinity | Composition | Index |
| Consumer Rewards | 0.11% | 5.82x |
| West Virginia News | 2.21% | 4.84x |
| Health & Safety Compliance | 0.13% | 4.80x |
| Airsoft & Paintball Equipment | 0.16% | 4.27x |
| Toronto Tourism | 0.02% | 3.28x |
| Tennessee Cluster | 3.22% | 3.26x |
| South Carolina Beach Travel | 0.42% | 3.12x |
| Vietnam Cluster | 0.08% | 2.85x |
| Assorted Topics (Tv Networks, Birthday Cards, Diets, Recipes, Humor, Gambling) | 0.21% | 2.82x |
| Bowling | 0.21% | 2.79x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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DEMOGRAPHICS
The Books-A-Million audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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