Dstillery Audiences

BOOKS-A-MILLION

Audience Size: 60.9 Thousand Devices

Explore the Books-A-Million Audience

Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 60.9 thousand unique devices whose actions qualify for the Books-A-Million audience.

Dstillery Crafted Audiences

INTERESTS

The Books-A-Million audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Books-A-Million audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 7.18% 2.65x
Small Business COVID-19 Relief Researchers 2.78% 2.37x
HGTV Enthusiasts 4.17% 2.19x
Koi Pond Enthusiasts 5.09% 2.18x
Retired Health Insurance Researchers 3.70% 2.14x
Asthma Sufferers 4.40% 2.13x
Florida Gators Fans 5.79% 2.13x
Canada Trip Planners 3.01% 2.12x
Smokie Mountain Trip Planner 7.18% 2.12x
Credit Union Researchers 4.86% 2.09x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Books-A-Million audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.

Location Composition Index
Belk 4.16% 16.45x
Aeropostale 10.10% 14.24x
Express Outlets 1.86% 14.06x
Victoria's Secret 14.64% 12.52x
Club Monaco 0.46% 11.42x
Charlotte Russe 0.70% 11.29x
Hollister 5.34% 11.10x
Journeys 12.71% 10.95x
American Eagle Outfitters 8.11% 10.80x
The Childrens Place 12.17% 10.67x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Books-A-Million audience is Scrapbooking & Home Art Projects.

Content Affinity Composition Index
Scrapbooking & Home Art Projects 0.93% 5.43x
Tennis, Golf & Boxing 0.64% 4.26x
Antiques & Auctions 0.69% 4.04x
Child Development 0.46% 3.95x
Meeting Planning & Hotels 0.12% 3.93x
Pet Forums 0.46% 3.89x
Teaching Tools for Kids 0.93% 3.85x
Home Remodeling 0.46% 3.72x
Trucks 0.45% 3.68x
Sewing, Embroidery & Quilting 0.39% 3.64x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Books-A-Million audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female