Dstillery Audiences

BOOKS-A-MILLION

Audience Size: 282 Thousand Devices

Explore the Books-A-Million Audience

Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 282 thousand unique devices whose actions qualify for the Books-A-Million audience.

Dstillery Crafted Audiences

INTERESTS

The Books-A-Million audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Books-A-Million audience is Cabin Rental Researchers.

Interest Composition Index
Cabin Rental Researchers 3.51% 2.45x
Animated GIF Searchers 0.34% 2.27x
Smoky Mountains Trip Planners 2.97% 2.10x
Southeastern Voters 2.36% 1.98x
Washington DC Trip Planners 3.59% 1.98x
Mid-Atlantic Voters 2.67% 1.93x
Alabama Trip Planners 3.36% 1.93x
South Atlantic Voters 2.52% 1.81x
South Carolina Gamecocks Fans 1.95% 1.80x
SEC Fans 2.06% 1.75x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Books-A-Million audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.

Location Composition Index
Belk 5.36% 24.18x
Aeropostale 8.27% 14.16x
American Eagle Outfitters 14.46% 12.90x
Buckle 8.44% 12.80x
Express Outlets 1.65% 11.94x
Charlotte Russe 5.80% 11.41x
Abercrombie & Fitch 6.37% 10.98x
Journeys 8.42% 10.48x
Gymboree 5.16% 9.43x
The Childrens Place 9.48% 9.11x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Books-A-Million audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.05% 22.16x
Assorted Topics (Viral Media, Paid Traffic) 0.05% 20.91x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.04% 17.69x
Barcode Site & App Users 0.04% 13.96x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.06% 13.50x
Handyman Tools 0.02% 12.99x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 12.70x
Canadian Construction & Renovation Research Cluster 0.03% 12.47x
Malaya 0.10% 12.26x
Survey Websites 0.05% 12.24x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Books-A-Million audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male