Dstillery Audiences

BOOKS-A-MILLION

Audience Size: 112 Thousand Devices

Explore the Books-A-Million Audience

Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 112 thousand unique devices whose actions qualify for the Books-A-Million audience.

Dstillery Crafted Audiences

INTERESTS

The Books-A-Million audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Books-A-Million audience is Financially Aware (COVID-19 related).

Interest Composition Index
Financially Aware (COVID-19 related) 0.68% 3.65x
Smokie Mountain Trip Planner 8.20% 2.50x
South State Fair Visitors 7.49% 2.44x
Georgia County and Local Fair Visitors 6.32% 2.38x
Nashville Trip Planners 5.15% 2.32x
Georgia Activities Researchers 3.98% 2.31x
SEC Fans 5.39% 2.28x
Alabama Trip Planners 7.49% 2.24x
Southeastern Voters 5.39% 2.15x
Florida Gators Fans 5.62% 2.12x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Books-A-Million audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.

Location Composition Index
Belk 3.85% 20.54x
Aeropostale 12.47% 16.22x
Express Outlets 1.60% 14.09x
Hollister 7.28% 13.49x
Journeys 15.87% 12.64x
Charlotte Russe 0.85% 12.04x
The Childrens Place 13.48% 11.85x
Buckle 8.50% 11.62x
Gymboree 6.64% 11.12x
Victoria's Secret 16.19% 11.07x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Books-A-Million audience is Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews).

Content Affinity Composition Index
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 1.64% 5.04x
Home Remodeling 0.70% 4.54x
Studio & Franchise Video Game Players 1.17% 4.26x
Meeting Planning & Hotels 0.12% 3.93x
Design Software 0.47% 3.92x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.47% 3.65x
Gadgets 0.07% 3.51x
Auto Body Upkeep & Repair Researchers 0.40% 3.39x
Science Education & Academia 0.35% 3.36x
Toronto Tourism 0.02% 3.28x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Books-A-Million audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female