Dstillery Audiences

BOOKS-A-MILLION

Audience Size: 314.8 Thousand Devices

Explore the Books-A-Million Audience

Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 314.8 thousand unique devices whose actions qualify for the Books-A-Million audience.

Dstillery Crafted Audiences

INTERESTS

The Books-A-Million audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Books-A-Million audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 6.08% 2.59x
Smoky Mountains Trip Planners 4.74% 2.34x
Smokie Mountain Trip Planner 5.64% 2.24x
Florida Gulf Coast Travel Researchers 5.41% 2.23x
Cabin Rental Researchers 5.29% 2.20x
Ohio County and Local Fair Visitors 5.01% 2.13x
Southeastern Voters 4.22% 1.97x
Washington DC Trip Planners 4.89% 1.97x
Tennessee Volunteers Fans 4.10% 1.93x
Florida Gators Fans 4.26% 1.92x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Books-A-Million audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.

Location Composition Index
Belk 5.72% 19.61x
Express Outlets 3.28% 14.17x
Aeropostale 18.21% 12.73x
Buckle 13.36% 10.75x
Hollister 11.24% 10.48x
American Eagle Outfitters 15.55% 10.07x
Charlotte Russe 6.83% 9.85x
The Childrens Place 19.77% 9.58x
Journeys 17.04% 9.47x
Victoria's Secret 24.41% 9.18x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Books-A-Million audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 0.12% 4.07x
Reproductive Health 0.32% 3.65x
Gadgets 0.07% 3.51x
Health & Safety Compliance 0.08% 3.29x
Toronto Tourism 0.02% 3.28x
Bowling 0.24% 3.03x
Flower Shopping 0.08% 2.74x
Canadian News 0.07% 2.73x
College Greek Life 0.12% 2.70x
West Virginia News 1.30% 2.68x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Books-A-Million audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female