Dstillery Audiences

BOOKS-A-MILLION

Audience Size: 140.2 Thousand Devices

Explore the Books-A-Million Audience

Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 140.2 thousand unique devices whose actions qualify for the Books-A-Million audience.

Dstillery Crafted Audiences

INTERESTS

The Books-A-Million audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Books-A-Million audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 2.41% 2.25x
SEC Fans 2.23% 2.10x
Smoky Mountains Trip Planners 2.15% 2.04x
Auburn Tigers Fans 2.16% 1.94x
South Carolina Gamecocks Fans 1.63% 1.93x
Florida Gulf Coast Travel Researchers 2.41% 1.92x
Alabama Trip Planners 5.93% 1.92x
Cabin Rental Researchers 2.56% 1.90x
Myrtle Beach Trip Planners 2.04% 1.84x
Tennessee Volunteers Fans 1.66% 1.73x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Books-A-Million audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.

Location Composition Index
Belk 5.97% 41.35x
Charlotte Russe 3.68% 23.34x
Journeys 3.60% 16.86x
Victoria's Secret 7.05% 13.11x
American Eagle Outfitters 5.08% 12.73x
Aeropostale 3.54% 12.71x
Eddie Bauer 1.15% 12.17x
Lane Bryant 3.78% 11.50x
Dressbarn 3.16% 10.59x
Ann Taylor 1.05% 9.37x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Books-A-Million audience is West Virginia News.

Content Affinity Composition Index
West Virginia News 1.36% 5.86x
Mississippi News 0.80% 3.15x
Alabama News 2.99% 3.10x
Southeast College Athletics 0.30% 2.75x
Tennessee Cluster 1.47% 2.71x
South Carolina News 1.66% 2.51x
Savannah Georgia News 0.41% 2.50x
Tennessee News 1.64% 2.39x
New Orleans Cluster 2.06% 2.16x
College Sports 0.20% 1.97x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Books-A-Million audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female