Explore the Books-A-Million Audience
Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 282 thousand unique devices whose actions qualify for the Books-A-Million audience.
INTERESTS
The Books-A-Million audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Books-A-Million audience is Cabin Rental Researchers.
| Interest | Composition | Index |
| Cabin Rental Researchers | 3.51% | 2.45x |
| Animated GIF Searchers | 0.34% | 2.27x |
| Smoky Mountains Trip Planners | 2.97% | 2.10x |
| Southeastern Voters | 2.36% | 1.98x |
| Washington DC Trip Planners | 3.59% | 1.98x |
| Mid-Atlantic Voters | 2.67% | 1.93x |
| Alabama Trip Planners | 3.36% | 1.93x |
| South Atlantic Voters | 2.52% | 1.81x |
| South Carolina Gamecocks Fans | 1.95% | 1.80x |
| SEC Fans | 2.06% | 1.75x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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APPAREL RETAILERS
The Books-A-Million audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.
| Location | Composition | Index |
| Belk | 5.36% | 24.18x |
| Aeropostale | 8.27% | 14.16x |
| American Eagle Outfitters | 14.46% | 12.90x |
| Buckle | 8.44% | 12.80x |
| Express Outlets | 1.65% | 11.94x |
| Charlotte Russe | 5.80% | 11.41x |
| Abercrombie & Fitch | 6.37% | 10.98x |
| Journeys | 8.42% | 10.48x |
| Gymboree | 5.16% | 9.43x |
| The Childrens Place | 9.48% | 9.11x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Books-A-Million audience is Assorted Topics (Insurance, Travel, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.05% | 22.16x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.05% | 20.91x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.04% | 17.69x |
| Barcode Site & App Users | 0.04% | 13.96x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.06% | 13.50x |
| Handyman Tools | 0.02% | 12.99x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 12.70x |
| Canadian Construction & Renovation Research Cluster | 0.03% | 12.47x |
| Malaya | 0.10% | 12.26x |
| Survey Websites | 0.05% | 12.24x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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DEMOGRAPHICS
The Books-A-Million audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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