Explore the Books-A-Million Audience
Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 29 thousand unique devices whose actions qualify for the Books-A-Million audience.
INTERESTS
The Books-A-Million audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Books-A-Million audience is Reusable Drinkware Shoppers.
| Interest | Composition | Index |
| Reusable Drinkware Shoppers | 7.39% | 3.22x |
| Rheumatologists | 5.91% | 2.76x |
| Getaways Researchers | 2.96% | 2.62x |
| BMW Vehicle Shoppers | 4.93% | 2.60x |
| Business Communication Product Researchers | 4.43% | 2.37x |
| HGTV Enthusiasts | 3.94% | 2.35x |
| Pantry Recipes Researchers | 1.97% | 2.34x |
| Yale University Fans | 2.96% | 2.31x |
| Sun Protection Shoppers | 4.43% | 2.25x |
| Hardware Shoppers | 2.96% | 2.20x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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APPAREL RETAILERS
The Books-A-Million audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Books-A-Million audience is Aeropostale.
| Location | Composition | Index |
| Aeropostale | 12.50% | 19.72x |
| American Eagle Outfitters | 11.46% | 18.02x |
| Journeys | 17.71% | 17.89x |
| The Childrens Place | 14.58% | 15.90x |
| Victoria's Secret | 14.58% | 14.59x |
| White House Black Market | 8.33% | 13.18x |
| Maurices | 14.46% | 9.42x |
| Express | 7.29% | 9.36x |
| Ralph Lauren | 1.83% | 9.22x |
| Buckle | 6.25% | 8.99x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Books-A-Million audience is Health Issues Cluster.
| Content Affinity | Composition | Index |
| Health Issues Cluster | 1.97% | 5.19x |
| Motorcycles & Snowmobiles | 1.97% | 4.27x |
| Meeting Planning & Hotels | 0.12% | 3.93x |
| Local Events & Travel Guide | 1.48% | 3.92x |
| Ireland Cluster | 0.99% | 3.88x |
| Pet Forums | 0.42% | 3.87x |
| East Texas Cluster | 0.99% | 3.80x |
| Home Remodeling | 0.46% | 3.72x |
| Trucks | 0.45% | 3.68x |
| Australia & New Zealand Media | 0.42% | 3.59x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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DEMOGRAPHICS
The Books-A-Million audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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