Explore the Books-A-Million Audience
Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 275.5 thousand unique devices whose actions qualify for the Books-A-Million audience.
INTERESTS
The Books-A-Million audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Books-A-Million audience is Myrtle Beach Trip Planners.
| Interest | Composition | Index |
| Myrtle Beach Trip Planners | 2.92% | 2.43x |
| Florida Gulf Coast Travel Researchers | 3.35% | 2.34x |
| Southeastern Voters | 2.74% | 2.33x |
| Smoky Mountains Trip Planners | 3.03% | 2.27x |
| Georgia Trip Planners | 3.51% | 2.23x |
| Louisiana Activities Researchers | 1.94% | 2.10x |
| Alabama Trip Planners | 7.32% | 2.09x |
| Cabin Rental Researchers | 2.85% | 2.06x |
| South Carolina Gamecocks Fans | 2.05% | 2.02x |
| Florida Atlantic Coast Trip Planners | 3.08% | 2.01x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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APPAREL RETAILERS
The Books-A-Million audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.
| Location | Composition | Index |
| Belk | 7.12% | 30.94x |
| Charlotte Russe | 4.38% | 17.02x |
| American Eagle Outfitters | 10.23% | 13.63x |
| Journeys | 4.68% | 11.99x |
| Aeropostale | 5.13% | 11.52x |
| Abercrombie & Fitch | 4.70% | 11.32x |
| Jos A. Bank Clothiers | 4.86% | 10.05x |
| Lane Bryant | 5.60% | 9.42x |
| Victoria's Secret | 8.95% | 9.07x |
| Eddie Bauer | 1.49% | 8.98x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Books-A-Million audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 1.55% | 5.81x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.14% | 2.86x |
| Nutrition & Diabetic Living | 0.14% | 2.82x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.11% | 2.78x |
| South Carolina Beach Travel | 0.41% | 2.74x |
| Alabama News | 2.99% | 2.70x |
| Mississippi News | 0.75% | 2.67x |
| South Carolina News | 1.89% | 2.66x |
| Tennessee Cluster | 1.62% | 2.63x |
| New Orleans Cluster | 2.89% | 2.58x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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DEMOGRAPHICS
The Books-A-Million audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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