Explore the Books-A-Million Audience
Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 313 thousand unique devices whose actions qualify for the Books-A-Million audience.
INTERESTS
The Books-A-Million audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Books-A-Million audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 2.87% | 2.57x |
| Cabin Rental Researchers | 2.96% | 2.31x |
| Southeastern Voters | 2.29% | 2.30x |
| Florida Gulf Coast Travel Researchers | 3.01% | 2.25x |
| Florida Atlantic Coast Trip Planners | 3.20% | 2.21x |
| Georgia Trip Planners | 3.01% | 2.11x |
| SEC Fans | 1.96% | 2.01x |
| Alabama Trip Planners | 4.40% | 1.99x |
| Tennessee Volunteers Fans | 1.77% | 1.86x |
| South Atlantic Voters | 1.91% | 1.82x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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APPAREL RETAILERS
The Books-A-Million audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.
| Location | Composition | Index |
| Belk | 6.75% | 29.06x |
| Charlotte Russe | 4.56% | 14.03x |
| American Eagle Outfitters | 10.87% | 13.48x |
| Aeropostale | 5.75% | 12.84x |
| Journeys | 7.44% | 12.60x |
| Buckle | 4.03% | 12.05x |
| Abercrombie & Fitch | 5.30% | 11.13x |
| Express Outlets | 1.05% | 10.46x |
| Gymboree | 4.17% | 9.75x |
| Jos A. Bank Clothiers | 6.56% | 9.33x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Books-A-Million audience is West Virginia News.
| Content Affinity | Composition | Index |
| West Virginia News | 1.63% | 6.68x |
| Hobby Vehicles | 0.29% | 3.22x |
| Alabama News | 3.49% | 3.11x |
| Central & Northwest Ohio Cluster | 1.63% | 3.05x |
| Home Decoration - Crafts & Kids | 0.24% | 2.81x |
| Cleveland News | 2.49% | 2.68x |
| Mississippi News | 0.72% | 2.59x |
| Cheerleading | 0.19% | 2.56x |
| Tennessee Cluster | 1.53% | 2.54x |
| Food Cluster | 0.43% | 2.44x |
Composition Percentage:
The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
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DEMOGRAPHICS
The Books-A-Million audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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