Dstillery Audiences

BOOKS-A-MILLION

Audience Size: 117.3 Thousand Devices

Explore the Books-A-Million Audience

Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 117.3 thousand unique devices whose actions qualify for the Books-A-Million audience.

Dstillery Crafted Audiences

INTERESTS

The Books-A-Million audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Books-A-Million audience is Fall/Winter 2021 Fashion Trend Researchers.

Interest Composition Index
Fall/Winter 2021 Fashion Trend Researchers 0.34% 2.92x
Jewelry & Watch Shoppers 2.81% 2.17x
Dachshund Content Readers 2.06% 2.15x
South Atlantic State Fair Visitors 4.68% 2.05x
Florida Trip Planners 3.56% 2.04x
Automotive Safety Researchers 3.00% 2.01x
Holiday Season Home Improvement Deal Shoppers 2.62% 1.98x
Theme Park Reopening News Readers 2.25% 1.91x
Tampa and St Petersburg Trip Planners 2.06% 1.90x
Restaurant Supply Shoppers 0.20% 1.89x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Books-A-Million audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.

Location Composition Index
Belk 5.67% 11.41x
Aeropostale 12.10% 8.73x
Express Outlets 1.70% 7.85x
The Childrens Place 15.16% 7.31x
Journeys 15.77% 7.06x
Buckle 11.18% 6.84x
Victoria's Secret 16.26% 6.72x
Ralph Lauren 1.77% 6.47x
American Eagle Outfitters 8.43% 6.43x
Hollister 6.03% 6.13x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Books-A-Million audience is Tiny & Modular Home Researchers.

Content Affinity Composition Index
Tiny & Modular Home Researchers 0.71% 4.47x
Meeting Planning & Hotels 0.12% 3.93x
Trucks 0.45% 3.68x
Woodwork 0.37% 3.61x
New England Universities 0.17% 3.56x
Gadgets 0.07% 3.51x
Toronto Tourism 0.02% 3.28x
West Virginia News 2.25% 3.25x
Caribbean Cluster 0.37% 2.88x
Motorsport Equipment 0.28% 2.73x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Books-A-Million audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male