Dstillery Audiences

BOOKS-A-MILLION

Audience Size: 27.7 Thousand Devices

Explore the Books-A-Million Audience

Below you'll find more information about the Books-A-Million audience, broken down in different categories based on their digital and physical behaviors. These are 27.7 thousand unique devices whose actions qualify for the Books-A-Million audience.

Dstillery Crafted Audiences

INTERESTS

The Books-A-Million audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Books-A-Million audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 3.36% 3.64x
Gluten-Free Recipe Researchers 5.37% 3.33x
Divorcees 7.38% 3.26x
Instantpot Enthusiasts 4.70% 3.05x
Food Allergies Researchers 4.03% 2.81x
New Orleans Trip Planners 6.71% 2.78x
South Atlantic Voters 8.72% 2.78x
Home and Garden TV Fans 4.03% 2.73x
Oral Hygiene Shoppers 6.71% 2.63x
Cook at Home Parents 4.70% 2.57x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Interest attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Books-A-Million audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Books-A-Million audience is Belk.

Location Composition Index
Belk 5.34% 21.41x
Express Outlets 1.96% 19.37x
Club Monaco 0.56% 16.48x
Aeropostale 10.53% 14.99x
The Childrens Place 14.82% 14.04x
Hollister 6.62% 13.69x
Victoria's Secret 14.67% 13.27x
Buckle 9.63% 12.40x
Ralph Lauren 1.77% 12.18x
Gymboree 6.09% 11.99x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Location attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Books-A-Million audience is Vegetarian Diet.

Content Affinity Composition Index
Vegetarian Diet 2.01% 5.11x
Mexico Cluster 1.34% 3.98x
West Virginia News 2.68% 3.97x
Meeting Planning & Hotels 0.12% 3.93x
Trucks 0.45% 3.68x
India Bollywood, Weddings & Gossip 1.65% 3.59x
Australia & New Zealand Media 0.42% 3.59x
Online Quiz & List Readers 2.68% 3.51x
Gadgets 0.07% 3.51x
Toronto Tourism 0.02% 3.28x
Composition Percentage: The overlap percentage between the Books-A-Million audience and the Content Affinity attribute.
Index: A comparison of the Books-A-Million audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Books-A-Million audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female