Dstillery Audiences

BOOST MOBILE

Audience Size: 5.8 Million Devices

Explore the Boost Mobile Audience

Below you'll find more information about the Boost Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Boost Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The Boost Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boost Mobile audience is Readers of Honduran Content.

Interest Composition Index
Readers of Honduran Content 4.53% 2.00x
Readers of Caribbean Content 4.12% 1.96x
Readers of El Salvadoran Content 4.26% 1.86x
Readers of Dominican Republic Content 3.79% 1.83x
Readers of Mexican Content 3.96% 1.82x
Readers of South American Content 3.59% 1.80x
Hip Hop Fans 4.03% 1.78x
Readers of Puerto Rican Content 3.49% 1.74x
Readers of Guatemalan Content 3.99% 1.73x
Readers of Belizean Content 3.93% 1.72x
Composition Percentage: The overlap percentage between the Boost Mobile audience and the Interest attribute.
Index: A comparison of the Boost Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boost Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boost Mobile audience is Topshop.

Location Composition Index
Topshop 0.36% 5.09x
Everlane 0.11% 5.00x
Express Outlets 1.05% 4.95x
Supreme 0.10% 4.89x
Charlotte Russe 2.54% 4.80x
The Childrens Place 9.28% 4.76x
Uniqlo 1.39% 4.58x
Aeropostale 6.16% 4.56x
Abercrombie & Fitch 1.02% 4.55x
Forever 21 4.37% 4.40x
Composition Percentage: The overlap percentage between the Boost Mobile audience and the Location attribute.
Index: A comparison of the Boost Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boost Mobile audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 3.17x
Franco-African Cluster 0.02% 3.08x
Men's Fashion Shopping 0.02% 2.78x
Peru Media 0.28% 2.61x
Latin American Spanish Language News 0.70% 2.32x
Caribbean Cluster 0.38% 2.28x
Gossip & Entertainment 0.54% 2.27x
Mexico Cluster 0.90% 2.25x
Spanish Lifestyle & Health 0.12% 2.25x
Latin American News 0.55% 2.25x
Composition Percentage: The overlap percentage between the Boost Mobile audience and the Content Affinity attribute.
Index: A comparison of the Boost Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boost Mobile audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female