Explore the Boost Mobile Audience
Below you'll find more information about the Boost Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Boost Mobile audience.
INTERESTS
The Boost Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boost Mobile audience is Boost Mobile Customers.
| Interest | Composition | Index |
| Boost Mobile Customers | 0.01% | 2.46x |
| Sprint Customers | 0.04% | 2.24x |
| Latin TV Enthusiasts | 6.36% | 1.74x |
| Readers of Puerto Rican Content | 3.97% | 1.72x |
| Readers of Argentinian Content | 5.73% | 1.70x |
| Readers of Caribbean Content | 4.99% | 1.67x |
| Readers of Honduran Content | 5.40% | 1.61x |
| Readers of El Salvadoran Content | 5.31% | 1.57x |
| Readers of Spanish Content | 3.76% | 1.54x |
| Houston Activity Researchers | 1.22% | 1.54x |
Composition Percentage:
The overlap percentage between the Boost Mobile audience and the Interest attribute.
Index: A comparison of the Boost Mobile audience to the internet population.
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APPAREL RETAILERS
The Boost Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boost Mobile audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 2.38% | 4.12x |
| Topshop | 0.03% | 3.64x |
| Hollister | 1.20% | 3.64x |
| Zumiez | 2.49% | 3.61x |
| Aeropostale | 1.79% | 3.53x |
| Journeys | 2.84% | 3.51x |
| Forever 21 | 1.02% | 3.45x |
| Express | 1.97% | 3.40x |
| Charlotte Russe | 0.29% | 3.32x |
| Lane Bryant | 1.29% | 3.19x |
Composition Percentage:
The overlap percentage between the Boost Mobile audience and the Location attribute.
Index: A comparison of the Boost Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boost Mobile audience is College Sports.
| Content Affinity | Composition | Index |
| College Sports | 0.04% | 5.29x |
| Medical & Pharmaceutical Scholarship | 0.02% | 4.05x |
| European Museums, Restaurants & Events | 0.01% | 3.62x |
| Police Gear | 0.01% | 3.58x |
| Mining & Natural Resources | 0.01% | 3.52x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.02% | 3.37x |
| Engineering | 0.01% | 3.23x |
| Italy Cluster | 0.02% | 3.05x |
| Bulgaria Cluster | 0.01% | 3.00x |
| English as a Second Language | 0.01% | 2.94x |
Composition Percentage:
The overlap percentage between the Boost Mobile audience and the Content Affinity attribute.
Index: A comparison of the Boost Mobile audience to the internet population.
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DEMOGRAPHICS
The Boost Mobile audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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