Explore the Boost Mobile Audience
Below you'll find more information about the Boost Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Boost Mobile audience.
INTERESTS
The Boost Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boost Mobile audience is Readers of Honduran Content.
| Interest | Composition | Index |
| Readers of Honduran Content | 4.53% | 2.00x |
| Readers of Caribbean Content | 4.12% | 1.96x |
| Readers of El Salvadoran Content | 4.26% | 1.86x |
| Readers of Dominican Republic Content | 3.79% | 1.83x |
| Readers of Mexican Content | 3.96% | 1.82x |
| Readers of South American Content | 3.59% | 1.80x |
| Hip Hop Fans | 4.03% | 1.78x |
| Readers of Puerto Rican Content | 3.49% | 1.74x |
| Readers of Guatemalan Content | 3.99% | 1.73x |
| Readers of Belizean Content | 3.93% | 1.72x |
Composition Percentage:
The overlap percentage between the Boost Mobile audience and the Interest attribute.
Index: A comparison of the Boost Mobile audience to the internet population.
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APPAREL RETAILERS
The Boost Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boost Mobile audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.36% | 5.09x |
| Everlane | 0.11% | 5.00x |
| Express Outlets | 1.05% | 4.95x |
| Supreme | 0.10% | 4.89x |
| Charlotte Russe | 2.54% | 4.80x |
| The Childrens Place | 9.28% | 4.76x |
| Uniqlo | 1.39% | 4.58x |
| Aeropostale | 6.16% | 4.56x |
| Abercrombie & Fitch | 1.02% | 4.55x |
| Forever 21 | 4.37% | 4.40x |
Composition Percentage:
The overlap percentage between the Boost Mobile audience and the Location attribute.
Index: A comparison of the Boost Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boost Mobile audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.02% | 3.17x |
| Franco-African Cluster | 0.02% | 3.08x |
| Men's Fashion Shopping | 0.02% | 2.78x |
| Peru Media | 0.28% | 2.61x |
| Latin American Spanish Language News | 0.70% | 2.32x |
| Caribbean Cluster | 0.38% | 2.28x |
| Gossip & Entertainment | 0.54% | 2.27x |
| Mexico Cluster | 0.90% | 2.25x |
| Spanish Lifestyle & Health | 0.12% | 2.25x |
| Latin American News | 0.55% | 2.25x |
Composition Percentage:
The overlap percentage between the Boost Mobile audience and the Content Affinity attribute.
Index: A comparison of the Boost Mobile audience to the internet population.
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DEMOGRAPHICS
The Boost Mobile audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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