Explore the Boost Mobile Audience
Below you'll find more information about the Boost Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Boost Mobile audience.
INTERESTS
The Boost Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boost Mobile audience is Boost Mobile Customers.
| Interest | Composition | Index |
| Boost Mobile Customers | 0.01% | 2.46x |
| Sprint Customers | 0.04% | 2.24x |
| UMC Contextually Relevant Audience | 4.90% | 2.03x |
| Urban Movie Channel Watchers | 5.26% | 1.92x |
| Readers of Honduran Content | 4.00% | 1.83x |
| Hip Hop Fans | 4.36% | 1.82x |
| Readers of El Salvadoran Content | 3.80% | 1.76x |
| Burger Enthusiast | 0.07% | 1.68x |
| Readers of Mexican Content | 3.57% | 1.64x |
| Readers of Caribbean Content | 3.49% | 1.64x |
Composition Percentage:
The overlap percentage between the Boost Mobile audience and the Interest attribute.
Index: A comparison of the Boost Mobile audience to the internet population.
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APPAREL RETAILERS
The Boost Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boost Mobile audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.67% | 5.43x |
| Charlotte Russe | 0.41% | 5.40x |
| The Childrens Place | 6.08% | 4.95x |
| Abercrombie & Fitch | 0.31% | 4.89x |
| Everlane | 0.04% | 4.65x |
| Aeropostale | 3.88% | 4.63x |
| Supreme | 0.04% | 4.46x |
| H&M | 3.01% | 4.37x |
| Forever 21 | 2.60% | 4.36x |
| Topshop | 0.11% | 4.36x |
Composition Percentage:
The overlap percentage between the Boost Mobile audience and the Location attribute.
Index: A comparison of the Boost Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boost Mobile audience is Alternative Streaming Services.
| Content Affinity | Composition | Index |
| Alternative Streaming Services | 0.02% | 4.78x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.07% | 3.94x |
| Scuba Diving | 0.02% | 2.84x |
| Canada Tax and Finance Research Cluster | 0.02% | 2.77x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.55x |
| Canada Online Shopping Cluster | 0.01% | 2.32x |
| Beach & Intimate Wear | 0.05% | 2.32x |
| Discount Books | 0.02% | 2.23x |
| Mysticism | 0.03% | 2.19x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.01% | 2.18x |
Composition Percentage:
The overlap percentage between the Boost Mobile audience and the Content Affinity attribute.
Index: A comparison of the Boost Mobile audience to the internet population.
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DEMOGRAPHICS
The Boost Mobile audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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