Explore the Boost Mobile Audience
Below you'll find more information about the Boost Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 8.4 million unique devices whose actions qualify for the Boost Mobile audience.
INTERESTS
The Boost Mobile audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boost Mobile audience is Readers of Honduran Content.
| Interest | Composition | Index |
| Readers of Honduran Content | 2.75% | 1.99x |
| Readers of Dominican Republic Content | 2.70% | 1.93x |
| Readers of Caribbean Content | 3.21% | 1.85x |
| Readers of El Salvadoran Content | 2.53% | 1.84x |
| Readers of Guatemalan Content | 2.49% | 1.83x |
| Readers of Belizean Content | 2.54% | 1.77x |
| Readers of Mexican Content | 2.91% | 1.77x |
| Readers of South American Content | 2.86% | 1.68x |
| Readers of Colombian Content | 2.28% | 1.67x |
| Colombia Trip Planners | 2.70% | 1.67x |
Composition Percentage:
The overlap percentage between the Boost Mobile audience and the Interest attribute.
Index: A comparison of the Boost Mobile audience to the internet population.
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APPAREL RETAILERS
The Boost Mobile audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boost Mobile audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.15% | 5.10x |
| Everlane | 0.10% | 5.07x |
| The Childrens Place | 6.05% | 4.84x |
| Topshop | 0.27% | 4.58x |
| Express Outlets | 0.74% | 4.55x |
| Charlotte Russe | 2.82% | 4.43x |
| Aeropostale | 3.27% | 4.35x |
| Forever 21 | 3.91% | 4.34x |
| Hollister | 2.69% | 4.27x |
| Uniqlo | 1.00% | 4.12x |
Composition Percentage:
The overlap percentage between the Boost Mobile audience and the Location attribute.
Index: A comparison of the Boost Mobile audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boost Mobile audience is Gossip & Entertainment.
| Content Affinity | Composition | Index |
| Gossip & Entertainment | 0.54% | 2.23x |
| Latin American Spanish Language News | 0.45% | 2.20x |
| Spanish Lifestyle & Health | 0.12% | 2.15x |
| Spain News | 1.42% | 2.07x |
| Survey Websites | 0.01% | 2.02x |
| Mexico Cluster | 0.77% | 1.98x |
| Latin American News | 0.44% | 1.96x |
| Niche Dating Websites | 0.47% | 1.88x |
| Central & South American News | 0.24% | 1.87x |
| Franco-African Cluster | 0.03% | 1.86x |
Composition Percentage:
The overlap percentage between the Boost Mobile audience and the Content Affinity attribute.
Index: A comparison of the Boost Mobile audience to the internet population.
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DEMOGRAPHICS
The Boost Mobile audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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