Dstillery Audiences

BOOST MOBILE

Audience Size: 1.2 Million Devices

Explore the Boost Mobile Audience

Below you'll find more information about the Boost Mobile audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Boost Mobile audience.

Dstillery Crafted Audiences

INTERESTS

The Boost Mobile audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boost Mobile audience is Boost Mobile Customers.

Interest Composition Index
Boost Mobile Customers 0.01% 2.46x
Sprint Customers 0.04% 2.24x
Latin TV Enthusiasts 6.36% 1.74x
Readers of Puerto Rican Content 3.97% 1.72x
Readers of Argentinian Content 5.73% 1.70x
Readers of Caribbean Content 4.99% 1.67x
Readers of Honduran Content 5.40% 1.61x
Readers of El Salvadoran Content 5.31% 1.57x
Readers of Spanish Content 3.76% 1.54x
Houston Activity Researchers 1.22% 1.54x
Composition Percentage: The overlap percentage between the Boost Mobile audience and the Interest attribute.
Index: A comparison of the Boost Mobile audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boost Mobile audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boost Mobile audience is The Childrens Place.

Location Composition Index
The Childrens Place 2.38% 4.12x
Topshop 0.03% 3.64x
Hollister 1.20% 3.64x
Zumiez 2.49% 3.61x
Aeropostale 1.79% 3.53x
Journeys 2.84% 3.51x
Forever 21 1.02% 3.45x
Express 1.97% 3.40x
Charlotte Russe 0.29% 3.32x
Lane Bryant 1.29% 3.19x
Composition Percentage: The overlap percentage between the Boost Mobile audience and the Location attribute.
Index: A comparison of the Boost Mobile audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boost Mobile audience is College Sports.

Content Affinity Composition Index
College Sports 0.04% 5.29x
Medical & Pharmaceutical Scholarship 0.02% 4.05x
European Museums, Restaurants & Events 0.01% 3.62x
Police Gear 0.01% 3.58x
Mining & Natural Resources 0.01% 3.52x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.02% 3.37x
Engineering 0.01% 3.23x
Italy Cluster 0.02% 3.05x
Bulgaria Cluster 0.01% 3.00x
English as a Second Language 0.01% 2.94x
Composition Percentage: The overlap percentage between the Boost Mobile audience and the Content Affinity attribute.
Index: A comparison of the Boost Mobile audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boost Mobile audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female