Dstillery Audiences

BOSLEY

Audience Size: 12.3 Thousand Devices

Explore the Bosley Audience

Below you'll find more information about the Bosley audience, broken down in different categories based on their digital and physical behaviors. These are 12.3 thousand unique devices whose actions qualify for the Bosley audience.

Dstillery Crafted Audiences

INTERESTS

The Bosley audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bosley audience is Online Grammar Tool Users.

Interest Composition Index
Online Grammar Tool Users 9.43% 6.89x
IT Decision Makers 10.38% 5.72x
iPhone Users 9.43% 5.57x
Resume Writing Researchers 8.49% 5.40x
HDTV Researchers 12.26% 5.31x
Cholesterol Researchers 7.55% 5.19x
Aviation Enthusiasts 9.43% 5.16x
Executive Travelers 6.60% 5.13x
Rock Climbing Enthusiasts 8.49% 4.96x
Tesla Enthusiasts 9.43% 4.89x
Composition Percentage: The overlap percentage between the Bosley audience and the Interest attribute.
Index: A comparison of the Bosley audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bosley audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bosley audience is Armani.

Location Composition Index
Armani 2.40% 36.20x
Free People 5.56% 35.83x
Urban Outfitters 5.30% 24.09x
Madewell 2.45% 16.28x
Hugo Boss 2.02% 15.15x
Zara 1.26% 14.09x
Tommy Bahama 1.77% 13.90x
Brooks Brothers 2.53% 13.59x
Patagonia 1.15% 13.02x
American Apparel 1.64% 12.57x
Composition Percentage: The overlap percentage between the Bosley audience and the Location attribute.
Index: A comparison of the Bosley audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bosley audience is Live Music.

Content Affinity Composition Index
Live Music 3.77% 5.84x
South Dakota Cluster 2.83% 5.04x
Wedding Planning 2.83% 4.89x
Running & Marathons 3.77% 4.66x
Wine, Liquor & Mixology 3.77% 4.65x
PC Gamers 4.72% 4.54x
University Research 3.77% 4.44x
Collectibles - Toys & Collectibles 3.77% 4.38x
Washington & Northern Virginia 3.77% 4.28x
Los Angeles News 7.55% 3.91x
Composition Percentage: The overlap percentage between the Bosley audience and the Content Affinity attribute.
Index: A comparison of the Bosley audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bosley audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male