Dstillery Audiences

BOSLEY

Audience Size: 47.7 Thousand Devices

Explore the Bosley Audience

Below you'll find more information about the Bosley audience, broken down in different categories based on their digital and physical behaviors. These are 47.7 thousand unique devices whose actions qualify for the Bosley audience.

Dstillery Crafted Audiences

INTERESTS

The Bosley audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bosley audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 7.00% 3.87x
Financial News Readers 5.00% 3.65x
Executive Travelers 5.00% 3.65x
Telemedicine Content Readers 1.27% 3.61x
Florida Gators Fans 9.00% 3.53x
Jazz Music Fans 5.00% 3.26x
Tampa and St Petersburg Trip Planners 6.00% 3.23x
Online Investors 5.00% 3.22x
Retirement Planning Amid Covid-19 2.00% 3.16x
Documentary Film Fans 5.00% 3.14x
Composition Percentage: The overlap percentage between the Bosley audience and the Interest attribute.
Index: A comparison of the Bosley audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bosley audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bosley audience is Topshop.

Location Composition Index
Topshop 1.33% 57.24x
Tommy Bahama 6.67% 38.64x
Zara 6.36% 27.08x
Intermix 1.61% 26.48x
Armani 5.84% 25.92x
Uniqlo 3.55% 25.73x
Club Monaco 2.21% 21.77x
Bonobos 2.67% 21.51x
Free People 5.59% 21.11x
Ralph Lauren 3.98% 20.82x
Composition Percentage: The overlap percentage between the Bosley audience and the Location attribute.
Index: A comparison of the Bosley audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bosley audience is Canadian Homes.

Content Affinity Composition Index
Canadian Homes 4.00% 4.48x
New England & Ivy League Sports 0.49% 3.90x
Baby Names 3.00% 3.87x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 2.00% 3.86x
Teaching Tools for Kids 1.27% 3.86x
Career Cluster A 4.00% 3.84x
Washington & Northern Virginia 3.00% 3.82x
Golf Travel & Gear 2.00% 3.69x
Los Angeles News 6.00% 3.59x
Finance & Accounting Cluster 3.00% 3.57x
Composition Percentage: The overlap percentage between the Bosley audience and the Content Affinity attribute.
Index: A comparison of the Bosley audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bosley audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female