Explore the Bosley Audience
Below you'll find more information about the Bosley audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 thousand unique devices whose actions qualify for the Bosley audience.
INTERESTS
The Bosley audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bosley audience is Soccer Fans.
| Interest | Composition | Index |
| Soccer Fans | 7.46% | 4.01x |
| Elite Cycling Gear Shoppers | 5.97% | 3.94x |
| HGTV Enthusiasts | 5.97% | 3.94x |
| Readers of Cuban Content | 5.97% | 3.88x |
| Solitaire Players | 5.97% | 3.81x |
| Dance Enthusiasts | 5.97% | 3.77x |
| Preppy Clothing Shoppers | 5.97% | 3.61x |
| Instantpot Enthusiasts | 5.41% | 3.51x |
| Luggage Shoppers | 5.97% | 3.46x |
| Dog Lovers | 5.41% | 3.39x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Interest attribute.
Index: A comparison of the Bosley audience to the internet population.
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APPAREL RETAILERS
The Bosley audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bosley audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 4.39% | 30.81x |
| Armani | 2.93% | 29.00x |
| Free People | 4.94% | 27.91x |
| Zara | 2.65% | 23.43x |
| Urban Outfitters | 5.40% | 23.29x |
| Uniqlo | 0.82% | 15.09x |
| Patagonia | 0.91% | 14.20x |
| Anthropologie | 4.39% | 14.12x |
| Bonobos | 0.91% | 13.19x |
| Hugo Boss | 2.29% | 11.81x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Location attribute.
Index: A comparison of the Bosley audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bosley audience is Austin Cluster.
| Content Affinity | Composition | Index |
| Austin Cluster | 4.05% | 4.76x |
| New England & Ivy League Sports | 0.49% | 3.90x |
| Online Quiz & List Readers | 2.99% | 3.55x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.15% | 3.47x |
| San Diego Cluster | 2.21% | 3.45x |
| Hudson Valley New York Media | 1.47% | 3.34x |
| Conscious Living | 1.77% | 3.33x |
| Writing & Publishing | 0.32% | 3.23x |
| India Bollywood, Weddings & Gossip | 1.89% | 3.21x |
| Recreational Vehicles | 2.70% | 3.21x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Content Affinity attribute.
Index: A comparison of the Bosley audience to the internet population.
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DEMOGRAPHICS
The Bosley audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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