Dstillery Audiences

BOSLEY

Audience Size: 133.8 Thousand Devices

Explore the Bosley Audience

Below you'll find more information about the Bosley audience, broken down in different categories based on their digital and physical behaviors. These are 133.8 thousand unique devices whose actions qualify for the Bosley audience.

Dstillery Crafted Audiences

INTERESTS

The Bosley audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bosley audience is Clemson Tigers Fans.

Interest Composition Index
Clemson Tigers Fans 6.14% 3.31x
Myrtle Beach Trip Planners 5.92% 3.06x
Men's Shoe Shoppers 4.11% 3.05x
Fall/Winter 2021 Fashion Trend Researchers 0.27% 2.78x
South Atlantic Voters 6.62% 2.63x
UNC Tar Heels Fans 4.42% 2.54x
Asheville Trip Planners 2.48% 2.37x
Readers of Arabic Content 4.63% 2.27x
South Carolina Gamecocks Fans 3.55% 2.22x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.22% 2.14x
Composition Percentage: The overlap percentage between the Bosley audience and the Interest attribute.
Index: A comparison of the Bosley audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bosley audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bosley audience is Topshop.

Location Composition Index
Topshop 0.03% 5.10x
Tommy Bahama 0.47% 3.82x
Zara 0.33% 3.42x
Free People 0.35% 2.94x
Express Outlets 0.20% 2.54x
Joe's Jeans 0.02% 2.50x
Hugo Boss 0.32% 2.06x
Bonobos 0.10% 1.91x
LOFT 0.74% 1.77x
Express 0.94% 1.65x
Composition Percentage: The overlap percentage between the Bosley audience and the Location attribute.
Index: A comparison of the Bosley audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bosley audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 10.29% 8.36x
North Carolina 5.17% 6.25x
North Carolina Education 2.10% 5.75x
Southeast College Athletics 0.22% 4.19x
North Carolina News 4.52% 4.17x
School Curriculum 0.11% 3.97x
Motorcycle Racing Researchers 0.26% 3.93x
Memphis News 0.48% 3.61x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.15% 3.47x
Medical Diagnostics 0.11% 3.40x
Composition Percentage: The overlap percentage between the Bosley audience and the Content Affinity attribute.
Index: A comparison of the Bosley audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bosley audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female