Dstillery Audiences

BOSLEY

Audience Size: 35 Thousand Devices

Explore the Bosley Audience

Below you'll find more information about the Bosley audience, broken down in different categories based on their digital and physical behaviors. These are 35 thousand unique devices whose actions qualify for the Bosley audience.

Dstillery Crafted Audiences

INTERESTS

The Bosley audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bosley audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 1.79% 3.95x
Quarantine Planners 2.38% 3.71x
Miami Trip Planners 5.36% 3.56x
Venture Capitalists 4.76% 3.53x
Big 12 Fans 7.14% 3.51x
Los Angeles Mass Transit Commuters 6.55% 3.49x
Clemson Tigers Fans 8.33% 3.43x
Miami Marlins Fans 5.95% 3.42x
Reality TV Show Watchers 4.76% 3.23x
Parents of Teenagers Going to College 8.93% 3.17x
Composition Percentage: The overlap percentage between the Bosley audience and the Interest attribute.
Index: A comparison of the Bosley audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bosley audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bosley audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 10.19% 21.27x
Topshop 0.64% 16.63x
Intermix 1.37% 14.09x
Zara 5.68% 12.68x
Free People 8.96% 11.74x
Saint Laurent Paris 1.20% 11.26x
Bonobos 2.86% 10.21x
Urban Outfitters 9.55% 9.21x
Armani 3.78% 8.30x
Hugo Boss 5.91% 8.13x
Composition Percentage: The overlap percentage between the Bosley audience and the Location attribute.
Index: A comparison of the Bosley audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bosley audience is Math Reference.

Content Affinity Composition Index
Math Reference 1.79% 4.54x
Computers & Accessories 1.71% 3.76x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.15% 3.47x
Sports Apparel 1.19% 3.32x
Gun Enthusiast - Hunting & Self Defense 1.17% 3.26x
Writing & Publishing 0.32% 3.23x
Iowa Cluster 3.57% 3.19x
Wedding Planning 1.14% 3.13x
Apple Blogs & Hacks 1.16% 2.87x
Weight Loss & Nutrition Assistance Researchers 1.19% 2.87x
Composition Percentage: The overlap percentage between the Bosley audience and the Content Affinity attribute.
Index: A comparison of the Bosley audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bosley audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female