Dstillery Audiences

BOSLEY

Audience Size: 49.6 Thousand Devices

Explore the Bosley Audience

Below you'll find more information about the Bosley audience, broken down in different categories based on their digital and physical behaviors. These are 49.6 thousand unique devices whose actions qualify for the Bosley audience.

Dstillery Crafted Audiences

INTERESTS

The Bosley audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bosley audience is Clemson Tigers Fans.

Interest Composition Index
Clemson Tigers Fans 7.67% 3.62x
North Carolina Travel Researchers 8.98% 3.54x
South Atlantic Voters 8.50% 3.27x
Myrtle Beach Trip Planners 6.57% 3.05x
Men's Shoe Shoppers 4.11% 3.05x
North Carolina Football Fans 7.12% 2.94x
Asheville Trip Planners 3.11% 2.40x
Readers of Arabic Content 4.77% 2.24x
UNC Tar Heels Fans 4.15% 2.13x
Smokie Mountain Trip Planner 6.98% 2.12x
Composition Percentage: The overlap percentage between the Bosley audience and the Interest attribute.
Index: A comparison of the Bosley audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bosley audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bosley audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 3.06% 13.82x
Topshop 0.19% 12.37x
Joe's Jeans 0.19% 10.38x
Free People 3.27% 9.83x
Zara 1.95% 9.53x
Club Monaco 0.74% 8.64x
Urban Outfitters 3.44% 6.76x
Saint Laurent Paris 0.36% 6.60x
Armani 1.40% 6.56x
Lorna Jane 0.50% 6.52x
Composition Percentage: The overlap percentage between the Bosley audience and the Location attribute.
Index: A comparison of the Bosley audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bosley audience is South Carolina News.

Content Affinity Composition Index
South Carolina News 12.44% 7.95x
North Carolina 5.67% 4.95x
North Carolina Education 2.56% 4.89x
Maps & Navigation 0.14% 3.66x
Medical Diagnostics 0.14% 3.62x
North Carolina News 5.60% 3.51x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.15% 3.47x
Writing & Publishing 0.32% 3.23x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.28% 2.72x
Tennessee Cluster 2.49% 2.59x
Composition Percentage: The overlap percentage between the Bosley audience and the Content Affinity attribute.
Index: A comparison of the Bosley audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bosley audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female