
Explore the Bosley Audience
Below you'll find more information about the Bosley audience, broken down in different categories based on their digital and physical behaviors. These are 49.6 thousand unique devices whose actions qualify for the Bosley audience.

INTERESTS
The Bosley audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bosley audience is Clemson Tigers Fans.
Interest | Composition | Index |
Clemson Tigers Fans | 7.67% | 3.62x |
North Carolina Travel Researchers | 8.98% | 3.54x |
South Atlantic Voters | 8.50% | 3.27x |
Myrtle Beach Trip Planners | 6.57% | 3.05x |
Men's Shoe Shoppers | 4.11% | 3.05x |
North Carolina Football Fans | 7.12% | 2.94x |
Asheville Trip Planners | 3.11% | 2.40x |
Readers of Arabic Content | 4.77% | 2.24x |
UNC Tar Heels Fans | 4.15% | 2.13x |
Smokie Mountain Trip Planner | 6.98% | 2.12x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Interest attribute.
Index: A comparison of the Bosley audience to the internet population.
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APPAREL RETAILERS
The Bosley audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bosley audience is Tommy Bahama.
Location | Composition | Index |
Tommy Bahama | 3.06% | 13.82x |
Topshop | 0.19% | 12.37x |
Joe's Jeans | 0.19% | 10.38x |
Free People | 3.27% | 9.83x |
Zara | 1.95% | 9.53x |
Club Monaco | 0.74% | 8.64x |
Urban Outfitters | 3.44% | 6.76x |
Saint Laurent Paris | 0.36% | 6.60x |
Armani | 1.40% | 6.56x |
Lorna Jane | 0.50% | 6.52x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Location attribute.
Index: A comparison of the Bosley audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bosley audience is South Carolina News.
Content Affinity | Composition | Index |
South Carolina News | 12.44% | 7.95x |
North Carolina | 5.67% | 4.95x |
North Carolina Education | 2.56% | 4.89x |
Maps & Navigation | 0.14% | 3.66x |
Medical Diagnostics | 0.14% | 3.62x |
North Carolina News | 5.60% | 3.51x |
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.15% | 3.47x |
Writing & Publishing | 0.32% | 3.23x |
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.28% | 2.72x |
Tennessee Cluster | 2.49% | 2.59x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Content Affinity attribute.
Index: A comparison of the Bosley audience to the internet population.
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DEMOGRAPHICS
The Bosley audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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