Explore the Bosley Audience
Below you'll find more information about the Bosley audience, broken down in different categories based on their digital and physical behaviors. These are 24.9 thousand unique devices whose actions qualify for the Bosley audience.
INTERESTS
The Bosley audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bosley audience is Luxury Boutique Hotel Researchers.
| Interest | Composition | Index |
| Luxury Boutique Hotel Researchers | 5.44% | 2.92x |
| Venture Capitalists | 4.98% | 2.86x |
| Restaurant Researchers | 4.98% | 2.81x |
| Yale University Fans | 4.68% | 2.72x |
| Pre-Measured Grocery Shoppers | 5.89% | 2.66x |
| SEO Specialists | 4.98% | 2.64x |
| Big East Fans | 4.98% | 2.63x |
| Retail Job Seekers | 5.74% | 2.61x |
| Indoor Cycling & Spinning Enthusiasts | 4.68% | 2.60x |
| Aspen Trip Planners | 4.83% | 2.60x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Interest attribute.
Index: A comparison of the Bosley audience to the internet population.
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APPAREL RETAILERS
The Bosley audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bosley audience is Topshop.
| Location | Composition | Index |
| Topshop | 2.95% | 34.07x |
| Intermix | 4.06% | 24.85x |
| Bonobos | 7.31% | 24.62x |
| Ralph Lauren | 6.87% | 24.01x |
| Anthropologie | 6.39% | 23.68x |
| Club Monaco | 5.71% | 23.22x |
| Zara | 10.64% | 22.67x |
| Tommy Bahama | 12.05% | 21.77x |
| Armani | 11.42% | 21.65x |
| Uniqlo | 6.82% | 21.31x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Location attribute.
Index: A comparison of the Bosley audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bosley audience is New England & Ivy League Sports.
| Content Affinity | Composition | Index |
| New England & Ivy League Sports | 1.06% | 6.27x |
| Work Productivity | 0.45% | 4.51x |
| Marketing Professionals | 0.76% | 4.40x |
| Online Games | 0.76% | 4.16x |
| Design Software | 0.76% | 4.06x |
| Data Centers | 0.45% | 3.90x |
| Startup Investment | 1.21% | 3.89x |
| Austin Cluster | 2.42% | 3.85x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.30% | 3.75x |
| Weather Information | 0.30% | 3.65x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Content Affinity attribute.
Index: A comparison of the Bosley audience to the internet population.
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DEMOGRAPHICS
The Bosley audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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