Explore the Bosley Audience
Below you'll find more information about the Bosley audience, broken down in different categories based on their digital and physical behaviors. These are 58 thousand unique devices whose actions qualify for the Bosley audience.
INTERESTS
The Bosley audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bosley audience is Mens Business Clothes Shoppers.
| Interest | Composition | Index |
| Mens Business Clothes Shoppers | 4.77% | 2.25x |
| New York City Events Researchers | 4.94% | 2.24x |
| Yale University Fans | 4.85% | 2.18x |
| Preppy Clothing Shoppers | 5.29% | 2.16x |
| Luxury Retail Researchers | 4.42% | 2.08x |
| Northwestern Wildcats Fans | 4.59% | 2.00x |
| Miami Trip Planners | 4.51% | 1.97x |
| College Students | 4.07% | 1.95x |
| Cycling Enthusiasts | 4.07% | 1.91x |
| Cape Cod News Readers | 3.64% | 1.90x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Interest attribute.
Index: A comparison of the Bosley audience to the internet population.
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APPAREL RETAILERS
The Bosley audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bosley audience is Topshop.
| Location | Composition | Index |
| Topshop | 3.31% | 40.11x |
| Intermix | 4.27% | 26.59x |
| Tommy Bahama | 13.56% | 26.50x |
| Bonobos | 7.43% | 25.66x |
| Zara | 11.95% | 23.67x |
| Armani | 11.11% | 22.93x |
| Club Monaco | 5.48% | 22.88x |
| Free People | 10.53% | 22.49x |
| Uniqlo | 7.36% | 21.78x |
| Ralph Lauren | 7.03% | 21.53x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Location attribute.
Index: A comparison of the Bosley audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bosley audience is Brazil & Portugal News.
| Content Affinity | Composition | Index |
| Brazil & Portugal News | 0.43% | 7.06x |
| Work Productivity | 0.52% | 5.87x |
| Texas News | 3.38% | 4.04x |
| US Soccer | 0.43% | 3.85x |
| Audio Clips & Sound Effects | 0.15% | 3.74x |
| Diamonds & Precious Metals | 0.52% | 3.54x |
| India Cluster | 0.35% | 3.48x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.15% | 3.47x |
| Website Launchers | 0.26% | 3.47x |
| Quebec Vacations | 0.17% | 3.43x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Content Affinity attribute.
Index: A comparison of the Bosley audience to the internet population.
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DEMOGRAPHICS
The Bosley audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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