Explore the Bosley Audience
Below you'll find more information about the Bosley audience, broken down in different categories based on their digital and physical behaviors. These are 23.9 thousand unique devices whose actions qualify for the Bosley audience.
INTERESTS
The Bosley audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bosley audience is Commercial Architects and Designers.
| Interest | Composition | Index |
| Commercial Architects and Designers | 5.59% | 4.34x |
| Yale University Fans | 5.03% | 4.33x |
| Trendy Denim Shoppers | 6.15% | 3.88x |
| Getaways Researchers | 3.35% | 3.72x |
| Telemedicine Content Readers | 2.23% | 3.71x |
| Apartment Furniture Shoppers | 3.91% | 3.67x |
| Home Design Enthusiasts | 2.79% | 3.41x |
| Colorado Skiers and Snowboarders | 6.70% | 3.38x |
| Home Interior Design Enthusiasts | 3.35% | 3.37x |
| Home Rug Shoppers | 5.03% | 3.27x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Interest attribute.
Index: A comparison of the Bosley audience to the internet population.
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APPAREL RETAILERS
The Bosley audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bosley audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 8.75% | 26.99x |
| Zara | 4.69% | 16.82x |
| Free People | 7.08% | 14.62x |
| Hugo Boss | 5.23% | 11.59x |
| Saint Laurent Paris | 0.68% | 11.07x |
| Urban Outfitters | 7.27% | 10.87x |
| Armani | 2.93% | 10.58x |
| Bonobos | 1.85% | 10.41x |
| Club Monaco | 1.17% | 9.74x |
| Patagonia | 1.35% | 9.61x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Location attribute.
Index: A comparison of the Bosley audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bosley audience is College Planning.
| Content Affinity | Composition | Index |
| College Planning | 1.92% | 3.84x |
| Graphic Design | 1.26% | 3.69x |
| Sports Apparel | 1.12% | 3.66x |
| Iowa Cluster | 4.47% | 3.64x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.15% | 3.47x |
| Hudson Valley New York Media | 1.47% | 3.34x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 1.12% | 3.30x |
| Writing & Publishing | 0.32% | 3.23x |
| Golf Travel & Gear | 1.12% | 3.14x |
| Fashion Cluster | 1.12% | 3.05x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Content Affinity attribute.
Index: A comparison of the Bosley audience to the internet population.
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DEMOGRAPHICS
The Bosley audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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