Dstillery Audiences

BOSLEY

Audience Size: 10.3 Thousand Devices

Explore the Bosley Audience

Below you'll find more information about the Bosley audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 thousand unique devices whose actions qualify for the Bosley audience.

Dstillery Crafted Audiences

INTERESTS

The Bosley audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bosley audience is Soccer Fans.

Interest Composition Index
Soccer Fans 7.46% 4.01x
Elite Cycling Gear Shoppers 5.97% 3.94x
HGTV Enthusiasts 5.97% 3.94x
Readers of Cuban Content 5.97% 3.88x
Solitaire Players 5.97% 3.81x
Dance Enthusiasts 5.97% 3.77x
Preppy Clothing Shoppers 5.97% 3.61x
Instantpot Enthusiasts 5.41% 3.51x
Luggage Shoppers 5.97% 3.46x
Dog Lovers 5.41% 3.39x
Composition Percentage: The overlap percentage between the Bosley audience and the Interest attribute.
Index: A comparison of the Bosley audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bosley audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bosley audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 4.39% 30.81x
Armani 2.93% 29.00x
Free People 4.94% 27.91x
Zara 2.65% 23.43x
Urban Outfitters 5.40% 23.29x
Uniqlo 0.82% 15.09x
Patagonia 0.91% 14.20x
Anthropologie 4.39% 14.12x
Bonobos 0.91% 13.19x
Hugo Boss 2.29% 11.81x
Composition Percentage: The overlap percentage between the Bosley audience and the Location attribute.
Index: A comparison of the Bosley audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bosley audience is Austin Cluster.

Content Affinity Composition Index
Austin Cluster 4.05% 4.76x
New England & Ivy League Sports 0.49% 3.90x
Online Quiz & List Readers 2.99% 3.55x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.15% 3.47x
San Diego Cluster 2.21% 3.45x
Hudson Valley New York Media 1.47% 3.34x
Conscious Living 1.77% 3.33x
Writing & Publishing 0.32% 3.23x
India Bollywood, Weddings & Gossip 1.89% 3.21x
Recreational Vehicles 2.70% 3.21x
Composition Percentage: The overlap percentage between the Bosley audience and the Content Affinity attribute.
Index: A comparison of the Bosley audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bosley audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female