Explore the Bosley Audience
Below you'll find more information about the Bosley audience, broken down in different categories based on their digital and physical behaviors. These are 35 thousand unique devices whose actions qualify for the Bosley audience.
INTERESTS
The Bosley audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bosley audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 1.79% | 3.95x |
| Quarantine Planners | 2.38% | 3.71x |
| Miami Trip Planners | 5.36% | 3.56x |
| Venture Capitalists | 4.76% | 3.53x |
| Big 12 Fans | 7.14% | 3.51x |
| Los Angeles Mass Transit Commuters | 6.55% | 3.49x |
| Clemson Tigers Fans | 8.33% | 3.43x |
| Miami Marlins Fans | 5.95% | 3.42x |
| Reality TV Show Watchers | 4.76% | 3.23x |
| Parents of Teenagers Going to College | 8.93% | 3.17x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Interest attribute.
Index: A comparison of the Bosley audience to the internet population.
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APPAREL RETAILERS
The Bosley audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bosley audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 10.19% | 21.27x |
| Topshop | 0.64% | 16.63x |
| Intermix | 1.37% | 14.09x |
| Zara | 5.68% | 12.68x |
| Free People | 8.96% | 11.74x |
| Saint Laurent Paris | 1.20% | 11.26x |
| Bonobos | 2.86% | 10.21x |
| Urban Outfitters | 9.55% | 9.21x |
| Armani | 3.78% | 8.30x |
| Hugo Boss | 5.91% | 8.13x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Location attribute.
Index: A comparison of the Bosley audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bosley audience is Math Reference.
| Content Affinity | Composition | Index |
| Math Reference | 1.79% | 4.54x |
| Computers & Accessories | 1.71% | 3.76x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.15% | 3.47x |
| Sports Apparel | 1.19% | 3.32x |
| Gun Enthusiast - Hunting & Self Defense | 1.17% | 3.26x |
| Writing & Publishing | 0.32% | 3.23x |
| Iowa Cluster | 3.57% | 3.19x |
| Wedding Planning | 1.14% | 3.13x |
| Apple Blogs & Hacks | 1.16% | 2.87x |
| Weight Loss & Nutrition Assistance Researchers | 1.19% | 2.87x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Content Affinity attribute.
Index: A comparison of the Bosley audience to the internet population.
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DEMOGRAPHICS
The Bosley audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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