Explore the Bosley Audience
Below you'll find more information about the Bosley audience, broken down in different categories based on their digital and physical behaviors. These are 12.3 thousand unique devices whose actions qualify for the Bosley audience.
INTERESTS
The Bosley audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bosley audience is Online Grammar Tool Users.
| Interest | Composition | Index |
| Online Grammar Tool Users | 9.43% | 6.89x |
| IT Decision Makers | 10.38% | 5.72x |
| iPhone Users | 9.43% | 5.57x |
| Resume Writing Researchers | 8.49% | 5.40x |
| HDTV Researchers | 12.26% | 5.31x |
| Cholesterol Researchers | 7.55% | 5.19x |
| Aviation Enthusiasts | 9.43% | 5.16x |
| Executive Travelers | 6.60% | 5.13x |
| Rock Climbing Enthusiasts | 8.49% | 4.96x |
| Tesla Enthusiasts | 9.43% | 4.89x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Interest attribute.
Index: A comparison of the Bosley audience to the internet population.
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APPAREL RETAILERS
The Bosley audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bosley audience is Armani.
| Location | Composition | Index |
| Armani | 2.40% | 36.20x |
| Free People | 5.56% | 35.83x |
| Urban Outfitters | 5.30% | 24.09x |
| Madewell | 2.45% | 16.28x |
| Hugo Boss | 2.02% | 15.15x |
| Zara | 1.26% | 14.09x |
| Tommy Bahama | 1.77% | 13.90x |
| Brooks Brothers | 2.53% | 13.59x |
| Patagonia | 1.15% | 13.02x |
| American Apparel | 1.64% | 12.57x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Location attribute.
Index: A comparison of the Bosley audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bosley audience is Live Music.
| Content Affinity | Composition | Index |
| Live Music | 3.77% | 5.84x |
| South Dakota Cluster | 2.83% | 5.04x |
| Wedding Planning | 2.83% | 4.89x |
| Running & Marathons | 3.77% | 4.66x |
| Wine, Liquor & Mixology | 3.77% | 4.65x |
| PC Gamers | 4.72% | 4.54x |
| University Research | 3.77% | 4.44x |
| Collectibles - Toys & Collectibles | 3.77% | 4.38x |
| Washington & Northern Virginia | 3.77% | 4.28x |
| Los Angeles News | 7.55% | 3.91x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Content Affinity attribute.
Index: A comparison of the Bosley audience to the internet population.
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DEMOGRAPHICS
The Bosley audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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