Dstillery Audiences

BOSLEY

Audience Size: 10.6 Thousand Devices

Explore the Bosley Audience

Below you'll find more information about the Bosley audience, broken down in different categories based on their digital and physical behaviors. These are 10.6 thousand unique devices whose actions qualify for the Bosley audience.

Dstillery Crafted Audiences

INTERESTS

The Bosley audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bosley audience is COVID Treatment Researchers.

Interest Composition Index
COVID Treatment Researchers 8.11% 5.44x
Pet Boarding and Sitter Researchers 8.05% 4.87x
Moving Truck Rental Researchers 9.20% 4.62x
Sports Medicine Health Care Professionals 12.64% 4.60x
Marines 8.05% 4.58x
Toyota Vehicle Shopper 9.68% 4.43x
Recreational Sports Participants 9.20% 4.39x
Readers of Israeli News in English 8.11% 4.32x
New Zealand Trip Planners 9.20% 4.13x
DIY Upcycle Home Project Planners 8.05% 4.06x
Composition Percentage: The overlap percentage between the Bosley audience and the Interest attribute.
Index: A comparison of the Bosley audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bosley audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bosley audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 7.11% 59.74x
Free People 4.74% 31.87x
Zara 2.96% 31.31x
Hugo Boss 4.30% 28.19x
Urban Outfitters 5.33% 27.63x
Armani 1.78% 19.81x
Express 10.67% 15.17x
Brooks Brothers 2.67% 14.24x
LOFT 7.11% 12.99x
Lululemon 2.81% 11.13x
Composition Percentage: The overlap percentage between the Bosley audience and the Location attribute.
Index: A comparison of the Bosley audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bosley audience is Sports News & Apparel.

Content Affinity Composition Index
Sports News & Apparel 4.60% 5.41x
Writing Tools & Citation 3.45% 5.00x
Minecraft Video Game Players 3.45% 4.31x
Muscle Cars 3.45% 3.71x
Texas University Athletics 2.30% 3.60x
New Jersey News Cluster 5.56% 3.56x
Israel News 5.41% 3.48x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.15% 3.47x
Iowa Cluster 4.60% 3.36x
Hudson Valley New York Media 1.47% 3.34x
Composition Percentage: The overlap percentage between the Bosley audience and the Content Affinity attribute.
Index: A comparison of the Bosley audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bosley audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male