Dstillery Audiences

BOSLEY

Audience Size: 23.9 Thousand Devices

Explore the Bosley Audience

Below you'll find more information about the Bosley audience, broken down in different categories based on their digital and physical behaviors. These are 23.9 thousand unique devices whose actions qualify for the Bosley audience.

Dstillery Crafted Audiences

INTERESTS

The Bosley audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bosley audience is Commercial Architects and Designers.

Interest Composition Index
Commercial Architects and Designers 5.59% 4.34x
Yale University Fans 5.03% 4.33x
Trendy Denim Shoppers 6.15% 3.88x
Getaways Researchers 3.35% 3.72x
Telemedicine Content Readers 2.23% 3.71x
Apartment Furniture Shoppers 3.91% 3.67x
Home Design Enthusiasts 2.79% 3.41x
Colorado Skiers and Snowboarders 6.70% 3.38x
Home Interior Design Enthusiasts 3.35% 3.37x
Home Rug Shoppers 5.03% 3.27x
Composition Percentage: The overlap percentage between the Bosley audience and the Interest attribute.
Index: A comparison of the Bosley audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bosley audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bosley audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 8.75% 26.99x
Zara 4.69% 16.82x
Free People 7.08% 14.62x
Hugo Boss 5.23% 11.59x
Saint Laurent Paris 0.68% 11.07x
Urban Outfitters 7.27% 10.87x
Armani 2.93% 10.58x
Bonobos 1.85% 10.41x
Club Monaco 1.17% 9.74x
Patagonia 1.35% 9.61x
Composition Percentage: The overlap percentage between the Bosley audience and the Location attribute.
Index: A comparison of the Bosley audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bosley audience is College Planning.

Content Affinity Composition Index
College Planning 1.92% 3.84x
Graphic Design 1.26% 3.69x
Sports Apparel 1.12% 3.66x
Iowa Cluster 4.47% 3.64x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.15% 3.47x
Hudson Valley New York Media 1.47% 3.34x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 1.12% 3.30x
Writing & Publishing 0.32% 3.23x
Golf Travel & Gear 1.12% 3.14x
Fashion Cluster 1.12% 3.05x
Composition Percentage: The overlap percentage between the Bosley audience and the Content Affinity attribute.
Index: A comparison of the Bosley audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bosley audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female