Explore the Bosley Audience
Below you'll find more information about the Bosley audience, broken down in different categories based on their digital and physical behaviors. These are 47.7 thousand unique devices whose actions qualify for the Bosley audience.
INTERESTS
The Bosley audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bosley audience is Miami Trip Planners.
| Interest | Composition | Index |
| Miami Trip Planners | 7.00% | 3.87x |
| Financial News Readers | 5.00% | 3.65x |
| Executive Travelers | 5.00% | 3.65x |
| Telemedicine Content Readers | 1.27% | 3.61x |
| Florida Gators Fans | 9.00% | 3.53x |
| Jazz Music Fans | 5.00% | 3.26x |
| Tampa and St Petersburg Trip Planners | 6.00% | 3.23x |
| Online Investors | 5.00% | 3.22x |
| Retirement Planning Amid Covid-19 | 2.00% | 3.16x |
| Documentary Film Fans | 5.00% | 3.14x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Interest attribute.
Index: A comparison of the Bosley audience to the internet population.
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APPAREL RETAILERS
The Bosley audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bosley audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.33% | 57.24x |
| Tommy Bahama | 6.67% | 38.64x |
| Zara | 6.36% | 27.08x |
| Intermix | 1.61% | 26.48x |
| Armani | 5.84% | 25.92x |
| Uniqlo | 3.55% | 25.73x |
| Club Monaco | 2.21% | 21.77x |
| Bonobos | 2.67% | 21.51x |
| Free People | 5.59% | 21.11x |
| Ralph Lauren | 3.98% | 20.82x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Location attribute.
Index: A comparison of the Bosley audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bosley audience is Canadian Homes.
| Content Affinity | Composition | Index |
| Canadian Homes | 4.00% | 4.48x |
| New England & Ivy League Sports | 0.49% | 3.90x |
| Baby Names | 3.00% | 3.87x |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 2.00% | 3.86x |
| Teaching Tools for Kids | 1.27% | 3.86x |
| Career Cluster A | 4.00% | 3.84x |
| Washington & Northern Virginia | 3.00% | 3.82x |
| Golf Travel & Gear | 2.00% | 3.69x |
| Los Angeles News | 6.00% | 3.59x |
| Finance & Accounting Cluster | 3.00% | 3.57x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Content Affinity attribute.
Index: A comparison of the Bosley audience to the internet population.
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DEMOGRAPHICS
The Bosley audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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