Explore the Bosley Audience
Below you'll find more information about the Bosley audience, broken down in different categories based on their digital and physical behaviors. These are 10.6 thousand unique devices whose actions qualify for the Bosley audience.
INTERESTS
The Bosley audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bosley audience is COVID Treatment Researchers.
| Interest | Composition | Index |
| COVID Treatment Researchers | 8.11% | 5.44x |
| Pet Boarding and Sitter Researchers | 8.05% | 4.87x |
| Moving Truck Rental Researchers | 9.20% | 4.62x |
| Sports Medicine Health Care Professionals | 12.64% | 4.60x |
| Marines | 8.05% | 4.58x |
| Toyota Vehicle Shopper | 9.68% | 4.43x |
| Recreational Sports Participants | 9.20% | 4.39x |
| Readers of Israeli News in English | 8.11% | 4.32x |
| New Zealand Trip Planners | 9.20% | 4.13x |
| DIY Upcycle Home Project Planners | 8.05% | 4.06x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Interest attribute.
Index: A comparison of the Bosley audience to the internet population.
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APPAREL RETAILERS
The Bosley audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bosley audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 7.11% | 59.74x |
| Free People | 4.74% | 31.87x |
| Zara | 2.96% | 31.31x |
| Hugo Boss | 4.30% | 28.19x |
| Urban Outfitters | 5.33% | 27.63x |
| Armani | 1.78% | 19.81x |
| Express | 10.67% | 15.17x |
| Brooks Brothers | 2.67% | 14.24x |
| LOFT | 7.11% | 12.99x |
| Lululemon | 2.81% | 11.13x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Location attribute.
Index: A comparison of the Bosley audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bosley audience is Sports News & Apparel.
| Content Affinity | Composition | Index |
| Sports News & Apparel | 4.60% | 5.41x |
| Writing Tools & Citation | 3.45% | 5.00x |
| Minecraft Video Game Players | 3.45% | 4.31x |
| Muscle Cars | 3.45% | 3.71x |
| Texas University Athletics | 2.30% | 3.60x |
| New Jersey News Cluster | 5.56% | 3.56x |
| Israel News | 5.41% | 3.48x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.15% | 3.47x |
| Iowa Cluster | 4.60% | 3.36x |
| Hudson Valley New York Media | 1.47% | 3.34x |
Composition Percentage:
The overlap percentage between the Bosley audience and the Content Affinity attribute.
Index: A comparison of the Bosley audience to the internet population.
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DEMOGRAPHICS
The Bosley audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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