Explore the Boston Market Audience
Below you'll find more information about the Boston Market audience, broken down in different categories based on their digital and physical behaviors. These are 352.3 thousand unique devices whose actions qualify for the Boston Market audience.
INTERESTS
The Boston Market audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boston Market audience is Readers of Caribbean Content.
| Interest | Composition | Index |
| Readers of Caribbean Content | 2.80% | 2.04x |
| Miami Trip Planners | 2.16% | 1.93x |
| Palm Beach Trip Planners | 2.25% | 1.91x |
| Readers of Puerto Rican Content | 2.03% | 1.89x |
| Fort Lauderdale Trip Planners | 2.46% | 1.88x |
| Readers of Dominican Republic Content | 2.65% | 1.84x |
| Caribbean Trip Planners | 2.11% | 1.79x |
| Readers of Cuban Content | 1.83% | 1.73x |
| Readers of South American Content | 2.23% | 1.73x |
| Colombia Trip Planners | 2.50% | 1.72x |
Composition Percentage:
The overlap percentage between the Boston Market audience and the Interest attribute.
Index: A comparison of the Boston Market audience to the internet population.
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APPAREL RETAILERS
The Boston Market audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boston Market audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 1.46% | 13.06x |
| Abercrombie & Fitch | 1.74% | 12.90x |
| Zara | 2.08% | 12.67x |
| Club Monaco | 1.11% | 12.27x |
| Hugo Boss | 1.09% | 11.94x |
| Saint Laurent Paris | 0.66% | 11.76x |
| Armani | 1.54% | 11.60x |
| Gap | 8.10% | 11.38x |
| Forever 21 | 3.19% | 11.28x |
| American Apparel | 1.88% | 11.03x |
Composition Percentage:
The overlap percentage between the Boston Market audience and the Location attribute.
Index: A comparison of the Boston Market audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boston Market audience is Arabic News.
| Content Affinity | Composition | Index |
| Arabic News | 0.21% | 3.00x |
| Central & South American News | 0.22% | 2.88x |
| Retail Industry News | 0.10% | 2.42x |
| Latin American News | 0.25% | 2.40x |
| New York City Family & Activity Cluster | 1.05% | 2.34x |
| Pakistan Cluster | 0.23% | 2.29x |
| South Florida Cluster | 2.71% | 2.26x |
| Latin American Spanish Language News | 0.20% | 2.23x |
| Spain News - Madrid & Seville | 0.24% | 2.16x |
| Delaware Cluster | 0.38% | 2.11x |
Composition Percentage:
The overlap percentage between the Boston Market audience and the Content Affinity attribute.
Index: A comparison of the Boston Market audience to the internet population.
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DEMOGRAPHICS
The Boston Market audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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