Explore the Boston Market Audience
Below you'll find more information about the Boston Market audience, broken down in different categories based on their digital and physical behaviors. These are 281.7 thousand unique devices whose actions qualify for the Boston Market audience.
INTERESTS
The Boston Market audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Boston Market audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 0.29% | 5.65x |
| Major Airline Customers | 5.26% | 3.04x |
| Miami Trip Planners | 5.71% | 2.90x |
| Real Estate Decision Makers | 4.28% | 2.79x |
| Fort Lauderdale Trip Planners | 6.23% | 2.69x |
| Palm Beach Trip Planners | 6.46% | 2.62x |
| Readers of Puerto Rican Content | 5.18% | 2.54x |
| Restaurant Menu Researchers | 3.60% | 2.41x |
| Shared Work Space Researchers | 3.15% | 2.39x |
| New York Trip Planners | 3.60% | 2.35x |
Composition Percentage:
The overlap percentage between the Boston Market audience and the Interest attribute.
Index: A comparison of the Boston Market audience to the internet population.
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APPAREL RETAILERS
The Boston Market audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Boston Market audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.14% | 14.23x |
| Supreme | 0.11% | 10.89x |
| Charlotte Russe | 0.78% | 10.24x |
| Intermix | 0.58% | 8.86x |
| Topshop | 0.22% | 8.73x |
| Armani | 2.08% | 8.50x |
| Calvin Klein | 0.33% | 8.09x |
| Uniqlo | 1.17% | 7.80x |
| Hugo Boss | 2.63% | 7.68x |
| American Apparel | 2.28% | 7.60x |
Composition Percentage:
The overlap percentage between the Boston Market audience and the Location attribute.
Index: A comparison of the Boston Market audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Boston Market audience is Illinois Education.
| Content Affinity | Composition | Index |
| Illinois Education | 0.15% | 5.46x |
| Brazil & Portugal News | 0.30% | 4.80x |
| Children's Health | 0.30% | 4.47x |
| Writing & Publishing | 0.23% | 4.36x |
| New England & Ivy League Sports | 0.30% | 4.29x |
| US Soccer | 0.23% | 3.98x |
| Cub & Girl Scouts | 0.15% | 3.87x |
| New York City Family & Activity Cluster | 3.45% | 3.73x |
| Korea Cluster | 0.15% | 3.62x |
| Historical Information - Museums & Libraries | 0.38% | 3.45x |
Composition Percentage:
The overlap percentage between the Boston Market audience and the Content Affinity attribute.
Index: A comparison of the Boston Market audience to the internet population.
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DEMOGRAPHICS
The Boston Market audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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