Dstillery Audiences

BOSTON PRIVATE

Audience Size: 86.9 Thousand Devices

Explore the Boston Private Audience

Below you'll find more information about the Boston Private audience, broken down in different categories based on their digital and physical behaviors. These are 86.9 thousand unique devices whose actions qualify for the Boston Private audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Private audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Private audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.01% 11.10x
Cape Cod News Readers 19.46% 10.78x
Boston Trip Planners 14.70% 8.63x
New England Patriots Fans 15.62% 8.50x
Boston Bruins Fans 11.80% 7.45x
Canoeing and Kayaking Enthusiasts 12.86% 7.24x
Getting Off the Grid Travelers 0.01% 6.87x
Vermont Trip Planners 12.13% 6.16x
Harvard University Fans 10.66% 5.83x
Family Adventures Travelers 0.01% 5.75x
Composition Percentage: The overlap percentage between the Boston Private audience and the Interest attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Private audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Private audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 17.89% 79.87x
Bonobos 14.02% 65.42x
Hugo Boss 29.10% 57.38x
Armani 30.35% 56.48x
Kate Spade 15.04% 38.34x
LL Bean 3.44% 35.96x
Intermix 4.12% 27.29x
White House Black Market 24.00% 26.83x
Uniqlo 5.57% 22.85x
LOFT 21.07% 20.16x
Composition Percentage: The overlap percentage between the Boston Private audience and the Location attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Private audience is Quebec Hunting & Outdoors Cluster.

Content Affinity Composition Index
Quebec Hunting & Outdoors Cluster 0.04% 15.94x
Home Décor, Furniture, & Decorating 0.04% 15.65x
New England Universities 8.50% 13.81x
Online Games 2.00% 10.87x
New Hampshire News 4.29% 10.86x
Boston Cluster 39.13% 10.62x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.24% 8.79x
Rhode Island Cluster 2.53% 8.76x
Maine Cluster 3.78% 8.14x
Quebec Vacation Research Cluster 0.14% 7.71x
Composition Percentage: The overlap percentage between the Boston Private audience and the Content Affinity attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Private audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male