Dstillery Audiences

BOSTON PRIVATE

Audience Size: 86 Thousand Devices

Explore the Boston Private Audience

Below you'll find more information about the Boston Private audience, broken down in different categories based on their digital and physical behaviors. These are 86 thousand unique devices whose actions qualify for the Boston Private audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Private audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Private audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.01% 11.10x
Cape Cod News Readers 22.61% 11.06x
New England Patriots Fans 19.01% 9.14x
Boston Trip Planners 17.72% 8.95x
Canoeing and Kayaking Enthusiasts 16.27% 8.29x
Boston Bruins Fans 14.07% 7.32x
Getting Off the Grid Travelers 0.01% 6.87x
Vermont Trip Planners 13.37% 6.39x
Family Adventures Travelers 0.01% 5.75x
Boston Red Sox Fans 10.53% 5.71x
Composition Percentage: The overlap percentage between the Boston Private audience and the Interest attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Private audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Private audience is Bonobos.

Location Composition Index
Bonobos 13.42% 71.27x
Armani 23.75% 38.97x
Hugo Boss 21.64% 37.05x
Ralph Lauren 8.25% 36.60x
LL Bean 2.93% 29.41x
Uniqlo 6.96% 27.98x
Intermix 3.65% 23.57x
White House Black Market 15.06% 20.69x
Kate Spade 6.37% 17.55x
REI 5.93% 16.15x
Composition Percentage: The overlap percentage between the Boston Private audience and the Location attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Private audience is Quebec Hunting & Outdoors Cluster.

Content Affinity Composition Index
Quebec Hunting & Outdoors Cluster 0.04% 15.94x
Home Décor, Furniture, & Decorating 0.04% 15.65x
Online Games 3.11% 14.25x
New Hampshire News 6.34% 13.60x
New England Universities 9.45% 12.77x
Boston Cluster 44.74% 10.18x
Rhode Island Cluster 3.44% 10.05x
Maine Cluster 5.21% 9.67x
Canada Online Shopping Cluster 0.11% 9.42x
Quebec Vacation Research Cluster 0.16% 7.80x
Composition Percentage: The overlap percentage between the Boston Private audience and the Content Affinity attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Private audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male