Dstillery Audiences

BOSTON PRIVATE

Audience Size: 58.5 Thousand Devices

Explore the Boston Private Audience

Below you'll find more information about the Boston Private audience, broken down in different categories based on their digital and physical behaviors. These are 58.5 thousand unique devices whose actions qualify for the Boston Private audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Private audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Private audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 14.60% 9.10x
North East State Fair Visitors 17.65% 7.93x
Boston Trip Planners 12.17% 7.43x
Vermont Trip Planners 10.55% 6.20x
Boston Bruins Fans 11.56% 6.17x
New England Patriots Fans 11.97% 5.83x
Canoeing and Kayaking Enthusiasts 11.16% 5.78x
Boston Red Sox Fans 8.92% 4.75x
Harvard University Fans 8.52% 4.71x
Boston Celtics Fans 8.72% 4.31x
Composition Percentage: The overlap percentage between the Boston Private audience and the Interest attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Private audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Private audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 36.84% 119.48x
Armani 33.83% 75.03x
Kate Spade 31.59% 56.88x
Hugo Boss 37.63% 54.28x
Madewell 16.77% 39.55x
LL Bean 4.93% 38.75x
Saint Laurent Paris 5.99% 37.45x
White House Black Market 34.48% 25.67x
LOFT 35.84% 25.17x
Intermix 3.39% 24.93x
Composition Percentage: The overlap percentage between the Boston Private audience and the Location attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Private audience is New England Universities.

Content Affinity Composition Index
New England Universities 4.46% 13.78x
Boston Cluster 30.83% 8.52x
Rhode Island Cluster 2.23% 7.82x
New Hampshire News 2.43% 7.02x
Medical Supplies and Information 0.81% 6.78x
Music Production 1.01% 6.14x
Medical Journals 0.81% 5.45x
Bags & Luggage 0.61% 5.13x
Weight Lifting Enthusiasts 1.42% 5.12x
Online Games 1.01% 5.11x
Composition Percentage: The overlap percentage between the Boston Private audience and the Content Affinity attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Private audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male