Dstillery Audiences

BOSTON PRIVATE

Audience Size: 96.2 Thousand Devices

Explore the Boston Private Audience

Below you'll find more information about the Boston Private audience, broken down in different categories based on their digital and physical behaviors. These are 96.2 thousand unique devices whose actions qualify for the Boston Private audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Private audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Private audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 11.73% 11.60x
Boston Trip Planners 9.78% 9.64x
New England Patriots Fans 9.83% 8.79x
Canoeing and Kayaking Enthusiasts 8.42% 7.08x
Boston Bruins Fans 7.24% 6.97x
Vermont Trip Planners 7.50% 5.84x
Boston Red Sox Fans 4.81% 5.28x
Harvard University Fans 6.54% 5.15x
Auto Show Enthusiasts 5.11% 4.14x
UConn Huskies Fans 3.69% 3.96x
Composition Percentage: The overlap percentage between the Boston Private audience and the Interest attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Private audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Private audience is Bonobos.

Location Composition Index
Bonobos 7.21% 96.67x
Armani 15.50% 39.42x
Uniqlo 7.02% 37.89x
Hugo Boss 13.58% 33.66x
LL Bean 2.11% 29.91x
Intermix 3.33% 27.97x
White House Black Market 4.30% 22.08x
Saint Laurent Paris 2.66% 21.07x
Ralph Lauren 2.83% 20.39x
REI 5.20% 16.15x
Composition Percentage: The overlap percentage between the Boston Private audience and the Location attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Private audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 3.31% 13.41x
New England Universities 6.23% 12.47x
Boston Cluster 27.94% 11.77x
Online Games 1.21% 10.51x
Maine Cluster 2.70% 8.56x
New England & Ivy League Sports 2.20% 8.30x
Rhode Island Cluster 1.49% 7.72x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.13% 5.24x
Vermont Cluster 0.90% 5.22x
Institutional Investing 0.46% 4.97x
Composition Percentage: The overlap percentage between the Boston Private audience and the Content Affinity attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Private audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male