Dstillery Audiences

BOSTON PRIVATE

Audience Size: 77.3 Thousand Devices

Explore the Boston Private Audience

Below you'll find more information about the Boston Private audience, broken down in different categories based on their digital and physical behaviors. These are 77.3 thousand unique devices whose actions qualify for the Boston Private audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Private audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Private audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 20.89% 10.37x
North East State Fair Visitors 21.69% 9.27x
Boston Trip Planners 15.36% 7.83x
New England Patriots Fans 16.82% 7.57x
Canoeing and Kayaking Enthusiasts 15.03% 6.96x
Boston Bruins Fans 13.50% 6.81x
Vermont Trip Planners 13.48% 6.27x
Harvard University Fans 12.30% 5.69x
Boston Red Sox Fans 10.52% 5.31x
Northeastern Voters 9.69% 4.69x
Composition Percentage: The overlap percentage between the Boston Private audience and the Interest attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Private audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Private audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 30.93% 120.05x
Armani 37.67% 69.38x
Hugo Boss 38.04% 60.10x
Kate Spade 26.69% 54.59x
Bonobos 14.74% 50.61x
LL Bean 4.27% 37.42x
Madewell 12.23% 28.39x
White House Black Market 36.07% 28.33x
Intermix 4.43% 27.66x
Saint Laurent Paris 4.10% 26.30x
Composition Percentage: The overlap percentage between the Boston Private audience and the Location attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Private audience is New England Universities.

Content Affinity Composition Index
New England Universities 7.46% 16.49x
New Hampshire News 4.09% 11.35x
Boston Cluster 34.39% 10.02x
Maine Cluster 4.21% 9.29x
New England & Ivy League Sports 2.09% 9.16x
Rhode Island Cluster 2.31% 8.80x
Online Games 1.60% 8.43x
Institutional Investing 0.80% 7.17x
Vermont Cluster 1.34% 6.89x
Philanthropy - Nonprofits 0.28% 6.02x
Composition Percentage: The overlap percentage between the Boston Private audience and the Content Affinity attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Private audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male