Dstillery Audiences

BOSTON PRIVATE

Audience Size: 42 Thousand Devices

Explore the Boston Private Audience

Below you'll find more information about the Boston Private audience, broken down in different categories based on their digital and physical behaviors. These are 42 thousand unique devices whose actions qualify for the Boston Private audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Private audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Private audience is Harvard University Fans.

Interest Composition Index
Harvard University Fans 13.16% 9.71x
E-cycling Enthusiasts 13.16% 8.06x
Crypto Market Investors 13.16% 7.57x
Italian Mens National Soccer Team Fans 10.53% 7.03x
Investment Banking Professionals 10.53% 6.74x
Rowing Enthusiasts 10.53% 6.64x
Marijuana Legalization Advocates 15.79% 6.50x
Spa Goers 13.16% 6.16x
Anesthesiologists 10.53% 6.11x
College Students 7.89% 5.99x
Composition Percentage: The overlap percentage between the Boston Private audience and the Interest attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Private audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Private audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 33.62% 120.59x
Armani 30.11% 80.57x
Hugo Boss 34.15% 60.75x
Kate Spade 28.35% 60.07x
LL Bean 5.36% 48.12x
Saint Laurent Paris 5.93% 47.15x
Madewell 14.51% 39.67x
Abercrombie & Fitch 3.40% 36.55x
Intermix 2.83% 26.82x
White House Black Market 31.27% 26.75x
Composition Percentage: The overlap percentage between the Boston Private audience and the Location attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Private audience is Boston Cluster.

Content Affinity Composition Index
Boston Cluster 47.37% 12.41x
University Research 7.89% 5.92x
Philanthropy - Nonprofits 0.23% 5.04x
Canada Shopping - General Commerce 0.14% 4.67x
San Diego Cluster 2.54% 4.45x
South Africa News Cluster 0.58% 4.39x
Vaping 0.38% 3.93x
Historical Information - Educational Guides 10.53% 3.89x
Machines & Industrial Supplies 0.38% 3.78x
Assorted Topics (Power Trains, Drones, Web Design) 0.41% 3.75x
Composition Percentage: The overlap percentage between the Boston Private audience and the Content Affinity attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Private audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female