Dstillery Audiences

BOSTON PRIVATE

Audience Size: 33.6 Thousand Devices

Explore the Boston Private Audience

Below you'll find more information about the Boston Private audience, broken down in different categories based on their digital and physical behaviors. These are 33.6 thousand unique devices whose actions qualify for the Boston Private audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Private audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Private audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 6.85% 8.07x
New England Patriots Fans 8.05% 6.69x
Canoeing and Kayaking Enthusiasts 7.65% 5.91x
Boston Bruins Fans 5.70% 5.50x
Vermont Trip Planners 6.31% 5.16x
Harvard University Fans 5.57% 4.64x
Boston Red Sox Fans 3.83% 4.42x
Auto Show Enthusiasts 3.76% 3.39x
Investment Banking Professionals 4.16% 3.20x
Canada Trip Planners 2.89% 3.00x
Composition Percentage: The overlap percentage between the Boston Private audience and the Interest attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Private audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Private audience is Lululemon.

Location Composition Index
Lululemon 6.21% 20.52x
Coach 7.65% 19.47x
Forever 21 5.27% 19.24x
Brooks Brothers 6.31% 15.03x
Victoria's Secret 7.41% 14.32x
J. Crew 4.42% 12.39x
REI 3.78% 12.23x
Gap 7.85% 11.39x
Banana Republic 4.32% 9.58x
Talbots 2.39% 8.53x
Composition Percentage: The overlap percentage between the Boston Private audience and the Location attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Private audience is Boston Cluster.

Content Affinity Composition Index
Boston Cluster 23.83% 13.42x
New England Universities 5.17% 13.31x
Connecticut News 3.02% 3.17x
NYC Tourist Attractions 1.61% 2.60x
Fashion Cluster 1.28% 2.51x
Business News & Information Readers 0.81% 2.26x
LGBTQ Advocacy 1.01% 2.24x
Legal Information Research Cluster 1.07% 2.20x
Philanthropy - Charities & Fundraising 0.94% 2.19x
College Planning 1.48% 2.05x
Composition Percentage: The overlap percentage between the Boston Private audience and the Content Affinity attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Private audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male