Dstillery Audiences

BOSTON PRIVATE

Audience Size: 71.1 Thousand Devices

Explore the Boston Private Audience

Below you'll find more information about the Boston Private audience, broken down in different categories based on their digital and physical behaviors. These are 71.1 thousand unique devices whose actions qualify for the Boston Private audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Private audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Private audience is North East State Fair Visitors.

Interest Composition Index
North East State Fair Visitors 20.48% 9.22x
Cape Cod News Readers 14.60% 8.76x
Canoeing and Kayaking Enthusiasts 11.33% 6.01x
New England Patriots Fans 12.20% 5.88x
Boston Trip Planners 9.59% 5.85x
Boston Bruins Fans 10.46% 5.76x
Harvard University Fans 8.71% 4.87x
Boston Celtics Fans 8.71% 4.30x
Rowing Enthusiasts 7.84% 4.16x
Vermont Trip Planners 7.19% 4.12x
Composition Percentage: The overlap percentage between the Boston Private audience and the Interest attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Private audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Private audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 38.72% 129.61x
Armani 37.65% 72.73x
Kate Spade 33.70% 57.60x
Hugo Boss 40.03% 57.40x
LL Bean 4.94% 38.61x
Madewell 17.62% 38.36x
Saint Laurent Paris 5.39% 32.75x
White House Black Market 38.63% 28.17x
LOFT 39.75% 27.96x
Bonobos 7.73% 26.32x
Composition Percentage: The overlap percentage between the Boston Private audience and the Location attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Private audience is New England Universities.

Content Affinity Composition Index
New England Universities 5.66% 16.46x
Boston Cluster 33.99% 11.01x
Maine Cluster 3.27% 7.82x
Online Games 1.31% 7.03x
New Hampshire News 2.18% 6.54x
Accounting 1.31% 6.08x
Design Software 1.09% 5.99x
Rhode Island Cluster 1.53% 5.84x
Medical Supplies and Information 0.87% 5.48x
Vermont Cluster 0.87% 5.24x
Composition Percentage: The overlap percentage between the Boston Private audience and the Content Affinity attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Private audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male