Dstillery Audiences

BOSTON PRIVATE

Audience Size: 64.3 Thousand Devices

Explore the Boston Private Audience

Below you'll find more information about the Boston Private audience, broken down in different categories based on their digital and physical behaviors. These are 64.3 thousand unique devices whose actions qualify for the Boston Private audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Private audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Private audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 17.75% 9.49x
North East State Fair Visitors 17.95% 7.83x
Vermont Trip Planners 11.44% 6.02x
Boston Trip Planners 11.05% 6.01x
New England Patriots Fans 11.83% 5.92x
Boston Bruins Fans 10.45% 5.76x
Canoeing and Kayaking Enthusiasts 11.44% 5.75x
Harvard University Fans 11.64% 5.29x
Boston Red Sox Fans 7.69% 4.05x
Rowing Enthusiasts 8.28% 3.91x
Composition Percentage: The overlap percentage between the Boston Private audience and the Interest attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Private audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Private audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 39.30% 120.45x
Armani 36.47% 75.29x
Kate Spade 34.48% 55.72x
Hugo Boss 39.96% 53.84x
LL Bean 5.31% 39.65x
Saint Laurent Paris 6.15% 35.35x
Madewell 16.58% 34.64x
White House Black Market 37.44% 26.33x
Intermix 4.20% 26.14x
LOFT 39.04% 26.14x
Composition Percentage: The overlap percentage between the Boston Private audience and the Location attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Private audience is New England Universities.

Content Affinity Composition Index
New England Universities 6.71% 19.38x
Boston Cluster 32.15% 10.12x
New Hampshire News 2.76% 8.91x
Online Games 1.58% 8.82x
New England & Ivy League Sports 1.38% 8.08x
Parenting & Children's Activities 0.99% 7.16x
Writing & Publishing 0.99% 7.01x
Medical Supplies and Information 0.99% 6.63x
Work Productivity 0.58% 5.94x
Beer, Wine & Alcohol 1.18% 5.77x
Composition Percentage: The overlap percentage between the Boston Private audience and the Content Affinity attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Private audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female