Dstillery Audiences

BOSTON PRIVATE

Audience Size: 79.4 Thousand Devices

Explore the Boston Private Audience

Below you'll find more information about the Boston Private audience, broken down in different categories based on their digital and physical behaviors. These are 79.4 thousand unique devices whose actions qualify for the Boston Private audience.

Dstillery Crafted Audiences

INTERESTS

The Boston Private audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Boston Private audience is Boston Trip Planners.

Interest Composition Index
Boston Trip Planners 7.94% 8.56x
New England Patriots Fans 9.33% 7.31x
Boston Bruins Fans 7.25% 6.50x
Canoeing and Kayaking Enthusiasts 8.29% 6.10x
Vermont Trip Planners 6.96% 5.07x
Boston Red Sox Fans 4.34% 4.72x
Harvard University Fans 5.84% 4.11x
Executive Travelers 0.13% 3.86x
Auto Show Enthusiasts 4.41% 3.81x
Summer Festivals and Fairs Visitors 5.24% 3.44x
Composition Percentage: The overlap percentage between the Boston Private audience and the Interest attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Boston Private audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Boston Private audience is Uniqlo.

Location Composition Index
Uniqlo 6.43% 43.09x
Saint Laurent Paris 2.98% 28.67x
Intermix 2.80% 28.40x
Armani 5.88% 23.71x
Ralph Lauren 2.30% 23.07x
LL Bean 1.32% 21.65x
Express Outlets 0.97% 18.86x
Patagonia 2.29% 16.58x
Urban Outfitters 10.19% 16.55x
Hugo Boss 4.19% 16.22x
Composition Percentage: The overlap percentage between the Boston Private audience and the Location attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Boston Private audience is New Hampshire News.

Content Affinity Composition Index
New Hampshire News 3.06% 14.35x
Boston Cluster 26.17% 13.51x
New England Universities 5.61% 13.19x
Online Games 0.99% 9.33x
Maine Cluster 2.34% 8.34x
Rhode Island Cluster 1.33% 7.62x
New England & Ivy League Sports 1.71% 7.47x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.11% 4.39x
Vermont Cluster 0.68% 4.39x
Brazil & Portugal News 0.21% 4.35x
Composition Percentage: The overlap percentage between the Boston Private audience and the Content Affinity attribute.
Index: A comparison of the Boston Private audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Boston Private audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male