Dstillery Audiences

BRIDGESTONE

Audience Size: 3.5 Million Devices

Explore the Bridgestone Audience

Below you'll find more information about the Bridgestone audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Bridgestone audience.

Dstillery Crafted Audiences

INTERESTS

The Bridgestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bridgestone audience is Ivy League College Researchers.

Interest Composition Index
Ivy League College Researchers 0.02% 2.98x
Pantry Recipes Researchers 0.02% 2.63x
Ohio County and Local Fair Visitors 3.49% 1.48x
Tractor Shoppers 2.79% 1.48x
Michigan County and Local Fair Visitors 3.51% 1.46x
Hunters 3.21% 1.45x
Work Boots & Safety Footwear Shoppers 2.85% 1.40x
Netflix Users 0.37% 1.39x
Kansas City Trip Planners 3.06% 1.38x
Iowa County and Local Fair Visitors 3.03% 1.38x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Interest attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bridgestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bridgestone audience is Maurices.

Location Composition Index
Maurices 0.17% 5.56x
Carhartt 23.76% 4.57x
Buckle 4.93% 4.51x
Dressbarn 3.28% 4.48x
Lane Bryant 3.76% 4.37x
Eddie Bauer 1.98% 4.31x
Express Outlets 0.78% 4.23x
Charlotte Russe 1.29% 4.16x
Abercrombie & Fitch 0.39% 4.11x
Belk 1.07% 4.10x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Location attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bridgestone audience is Assorted Topics (Safari, Health, Wellness, Sports).

Content Affinity Composition Index
Assorted Topics (Safari, Health, Wellness, Sports) 0.01% 3.34x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 3.10x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.01% 2.70x
Mysticism 0.03% 2.58x
Professional Audio Visual 0.04% 2.57x
Vermont Cluster 0.39% 2.56x
General Interest 0.02% 2.41x
Holiday Gifts 0.06% 2.37x
Gadgets 0.03% 2.35x
Assorted Topics (Business Support ToolsForm Templates) 0.03% 2.32x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Content Affinity attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bridgestone audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male