Explore the Bridgestone Audience
Below you'll find more information about the Bridgestone audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Bridgestone audience.
INTERESTS
The Bridgestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bridgestone audience is Michigan County and Local Fair Visitors.
| Interest | Composition | Index |
| Michigan County and Local Fair Visitors | 3.81% | 1.31x |
| Iowa County and Local Fair Visitors | 3.77% | 1.30x |
| Mother's Day Celebrators | 1.47% | 1.29x |
| North Midwest State Fair Visitors | 3.60% | 1.28x |
| Country Music Festivals Enthusiasts | 3.71% | 1.27x |
| Denver Trip Planners | 1.99% | 1.25x |
| Midwestern Voters | 2.57% | 1.25x |
| Online Payroll Services Users | 2.21% | 1.24x |
| St. Louis Trip Planners | 3.49% | 1.24x |
| South State Fair Visitors | 4.34% | 1.24x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Interest attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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APPAREL RETAILERS
The Bridgestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bridgestone audience is Maurices.
| Location | Composition | Index |
| Maurices | 7.02% | 2.24x |
| Carhartt | 31.89% | 2.03x |
| Buckle | 4.15% | 1.98x |
| LL Bean | 0.29% | 1.98x |
| Eddie Bauer | 1.60% | 1.92x |
| Dressbarn | 2.96% | 1.92x |
| Express Outlets | 0.65% | 1.88x |
| Lane Bryant | 3.41% | 1.86x |
| Talbots | 2.07% | 1.84x |
| Mens Wearhouse | 4.98% | 1.83x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Location attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bridgestone audience is Discount Books.
| Content Affinity | Composition | Index |
| Discount Books | 0.01% | 4.83x |
| Higher Education | 0.01% | 4.26x |
| Cheerleading | 0.01% | 4.02x |
| Shipping & Logistics | 0.01% | 4.02x |
| Healthy Eating Researchers | 0.02% | 3.57x |
| Fire Fighting | 0.03% | 3.02x |
| Canada Travel & Tourism | 0.02% | 2.68x |
| Bulgaria Cluster | 0.02% | 2.62x |
| Home Remodeling | 0.01% | 2.59x |
| Children's Health | 0.04% | 2.46x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Content Affinity attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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DEMOGRAPHICS
The Bridgestone audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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