Dstillery Audiences

BRIDGESTONE

Audience Size: 4.7 Million Devices

Explore the Bridgestone Audience

Below you'll find more information about the Bridgestone audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Bridgestone audience.

Dstillery Crafted Audiences

INTERESTS

The Bridgestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bridgestone audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.92x
Ohio County and Local Fair Visitors 4.09% 1.62x
Midwestern Voters 3.41% 1.59x
Cininnati Reds Fans 3.21% 1.49x
Buick Vehicle Shoppers 3.52% 1.42x
Texas County and Local Fair Visitors 3.25% 1.40x
Hunters 3.39% 1.39x
Tractor Shoppers 2.97% 1.38x
North Midwest State Fair Visitors 3.25% 1.37x
Colorado County and Local Fair Visitors 3.11% 1.37x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Interest attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bridgestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bridgestone audience is Carhartt.

Location Composition Index
Carhartt 3.96% 4.23x
Buckle 4.71% 4.08x
Eddie Bauer 2.09% 3.99x
Dressbarn 3.82% 3.96x
Express Outlets 0.84% 3.91x
LL Bean 0.48% 3.79x
Lane Bryant 3.66% 3.76x
Belk 0.97% 3.72x
Talbots 3.01% 3.68x
Charlotte Russe 3.37% 3.66x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Location attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bridgestone audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.01% 2.92x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 2.22x
Cincinnati Cluster 3.14% 2.16x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 2.11x
Germany Cluster 0.03% 2.05x
Sports - Golf, Hunting, Fishing 0.04% 2.02x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 1.95x
Assorted Topics (Viral Media, Paid Traffic) 0.01% 1.94x
Natural & Healthy Living Researchers 0.11% 1.92x
Costumes 0.06% 1.83x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Content Affinity attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bridgestone audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female