Dstillery Audiences

BRIDGESTONE

Audience Size: 1.3 Million Devices

Explore the Bridgestone Audience

Below you'll find more information about the Bridgestone audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Bridgestone audience.

Dstillery Crafted Audiences

INTERESTS

The Bridgestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bridgestone audience is Social Workers.

Interest Composition Index
Social Workers 0.08% 1.71x
Restaurant Supply Shoppers 0.15% 1.45x
South State Fair Visitors 4.99% 1.35x
St. Louis Trip Planners 4.35% 1.33x
Cininnati Reds Fans 3.37% 1.33x
Michigan County and Local Fair Visitors 4.06% 1.32x
Iowa County and Local Fair Visitors 4.20% 1.28x
Budget Wireless Shoppers 3.08% 1.25x
Camaro Enthusiasts 2.95% 1.24x
St. Louis Cardinals Fans 2.99% 1.24x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Interest attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bridgestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bridgestone audience is Maurices.

Location Composition Index
Maurices 2.75% 2.60x
Carhartt 18.09% 2.58x
LL Bean 0.12% 2.46x
Buckle 1.63% 2.36x
Eddie Bauer 0.58% 2.28x
Lane Bryant 1.25% 2.28x
Dressbarn 1.13% 2.27x
Express Outlets 0.23% 2.20x
REI 0.26% 2.14x
Mens Wearhouse 1.73% 2.12x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Location attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bridgestone audience is Insurance Cluster.

Content Affinity Composition Index
Insurance Cluster 0.04% 7.72x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.06% 3.99x
Horse Racing 0.05% 3.48x
Cheerleading 0.02% 3.45x
Foreign Language Education 0.02% 2.54x
Bulgaria Cluster 0.02% 2.42x
Discount Books 0.02% 2.42x
Child Development 0.14% 2.38x
Russia Cluster 0.05% 2.30x
Medical Supplies 0.02% 2.30x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Content Affinity attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bridgestone audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female