Explore the Bridgestone Audience
Below you'll find more information about the Bridgestone audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Bridgestone audience.
INTERESTS
The Bridgestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bridgestone audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.06% | 1.56x |
| Aspen Trip Planners | 1.52% | 1.30x |
| Iowa County and Local Fair Visitors | 3.93% | 1.30x |
| Online Payroll Services Users | 2.09% | 1.29x |
| Ford Vehicle Shoppers | 2.47% | 1.28x |
| Arizona Wildcats Fans | 1.59% | 1.28x |
| Michigan County and Local Fair Visitors | 3.68% | 1.28x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.05% | 1.28x |
| Dodge Vehicle Shoppers | 2.72% | 1.26x |
| Cininnati Reds Fans | 2.60% | 1.25x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Interest attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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APPAREL RETAILERS
The Bridgestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bridgestone audience is Maurices.
| Location | Composition | Index |
| Maurices | 10.14% | 2.23x |
| LL Bean | 0.40% | 2.06x |
| Buckle | 6.90% | 2.05x |
| Carhartt | 40.18% | 2.04x |
| Dressbarn | 4.45% | 2.01x |
| Eddie Bauer | 2.36% | 1.98x |
| Lane Bryant | 5.32% | 1.94x |
| Express Outlets | 0.91% | 1.93x |
| Talbots | 2.96% | 1.90x |
| American Eagle Outfitters | 5.04% | 1.90x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Location attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bridgestone audience is Telescopes.
| Content Affinity | Composition | Index |
| Telescopes | 0.02% | 4.59x |
| European Museums, Restaurants & Events | 0.01% | 3.93x |
| Scuba Diving | 0.01% | 3.21x |
| Mail Order Food | 0.03% | 2.99x |
| Perfume, Makeup & Cosmetics | 0.02% | 2.92x |
| National Parks | 0.01% | 2.92x |
| Film Production | 0.02% | 2.92x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.68x |
| Science Education & Academia | 0.03% | 2.68x |
| Vegans & Animal Welfare | 0.01% | 2.68x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Content Affinity attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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DEMOGRAPHICS
The Bridgestone audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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