Explore the Bridgestone Audience
Below you'll find more information about the Bridgestone audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Bridgestone audience.
INTERESTS
The Bridgestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bridgestone audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 4.07% | 1.62x |
| Kansas City Trip Planners | 3.90% | 1.50x |
| Dessert/Sweets Bakers | 0.66% | 1.46x |
| COVID Symptoms Researchers | 0.30% | 1.41x |
| New Year Resolution Intender | 0.20% | 1.33x |
| Restaurant Supply Shoppers | 0.13% | 1.33x |
| Online Payroll Services Users | 1.78% | 1.32x |
| Michigan County and Local Fair Visitors | 3.98% | 1.31x |
| Wellness Enthusiasts | 0.13% | 1.31x |
| Sweet Tooths | 1.98% | 1.29x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Interest attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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APPAREL RETAILERS
The Bridgestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bridgestone audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.34% | 3.98x |
| Lane Bryant | 0.81% | 3.72x |
| Mens Wearhouse | 1.43% | 3.66x |
| Maurices | 2.26% | 3.64x |
| Buckle | 1.37% | 3.61x |
| Dressbarn | 0.97% | 3.59x |
| Belk | 0.35% | 3.52x |
| Brooks Brothers | 0.30% | 3.35x |
| Aeropostale | 1.17% | 3.32x |
| Journeys | 1.81% | 3.31x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Location attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bridgestone audience is Law School.
| Content Affinity | Composition | Index |
| Law School | 0.05% | 4.24x |
| Personal Finance Researchers | 0.04% | 3.92x |
| Numerology & Astrology | 0.02% | 3.92x |
| Paleo & Keto Diet Enthusiasts | 0.02% | 3.57x |
| Grilling | 0.03% | 3.27x |
| South Dakota Cluster | 0.76% | 3.12x |
| Unique & Personalized Fashion | 0.02% | 2.84x |
| Personal Investment & Advisor Researchers | 0.05% | 2.79x |
| Canadian News | 0.02% | 2.64x |
| Canada Business Cluster | 0.02% | 2.58x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Content Affinity attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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DEMOGRAPHICS
The Bridgestone audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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