Explore the Bridgestone Audience
Below you'll find more information about the Bridgestone audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Bridgestone audience.
INTERESTS
The Bridgestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bridgestone audience is Camaro Enthusiasts.
| Interest | Composition | Index |
| Camaro Enthusiasts | 2.10% | 1.65x |
| Welding Tools and Supplies Shoppers | 2.18% | 1.63x |
| Holiday Season Sporting Goods Deal Shoppers | 1.95% | 1.56x |
| Wood Carving Enthusiasts | 2.01% | 1.54x |
| Diesel Vehicle Shoppers | 2.27% | 1.52x |
| Department Store Shoppers | 1.81% | 1.52x |
| St. Louis Trip Planners | 2.50% | 1.51x |
| Work Boots & Safety Footwear Shoppers | 1.95% | 1.49x |
| Sony Fans | 1.98% | 1.49x |
| Los Angeles Angels Fans | 1.47% | 1.48x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Interest attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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APPAREL RETAILERS
The Bridgestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bridgestone audience is Maurices.
| Location | Composition | Index |
| Maurices | 5.67% | 3.96x |
| Buckle | 3.37% | 3.80x |
| Eddie Bauer | 1.36% | 3.70x |
| Carhartt | 34.76% | 3.60x |
| LL Bean | 0.26% | 3.57x |
| Lane Bryant | 2.78% | 3.50x |
| Mens Wearhouse | 3.82% | 3.43x |
| Talbots | 1.82% | 3.43x |
| Abercrombie & Fitch | 0.17% | 3.42x |
| Dressbarn | 2.46% | 3.42x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Location attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bridgestone audience is Canadian Auto.
| Content Affinity | Composition | Index |
| Canadian Auto | 0.09% | 5.19x |
| Natural Diet & Supplement Researchers | 0.09% | 5.02x |
| Trucks | 0.11% | 4.72x |
| Illinois College Sports | 0.04% | 4.22x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.06% | 3.99x |
| Collectibles - Coins & Sports Cards | 0.14% | 3.55x |
| Construction Apparel | 0.04% | 3.52x |
| Nature & Wildlife | 0.11% | 3.10x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.06% | 3.05x |
| Retail Industry News | 0.02% | 2.99x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Content Affinity attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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DEMOGRAPHICS
The Bridgestone audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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