Dstillery Audiences

BRIDGESTONE

Audience Size: 1.1 Million Devices

Explore the Bridgestone Audience

Below you'll find more information about the Bridgestone audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Bridgestone audience.

Dstillery Crafted Audiences

INTERESTS

The Bridgestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bridgestone audience is Camaro Enthusiasts.

Interest Composition Index
Camaro Enthusiasts 2.10% 1.65x
Welding Tools and Supplies Shoppers 2.18% 1.63x
Holiday Season Sporting Goods Deal Shoppers 1.95% 1.56x
Wood Carving Enthusiasts 2.01% 1.54x
Diesel Vehicle Shoppers 2.27% 1.52x
Department Store Shoppers 1.81% 1.52x
St. Louis Trip Planners 2.50% 1.51x
Work Boots & Safety Footwear Shoppers 1.95% 1.49x
Sony Fans 1.98% 1.49x
Los Angeles Angels Fans 1.47% 1.48x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Interest attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bridgestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bridgestone audience is Maurices.

Location Composition Index
Maurices 5.67% 3.96x
Buckle 3.37% 3.80x
Eddie Bauer 1.36% 3.70x
Carhartt 34.76% 3.60x
LL Bean 0.26% 3.57x
Lane Bryant 2.78% 3.50x
Mens Wearhouse 3.82% 3.43x
Talbots 1.82% 3.43x
Abercrombie & Fitch 0.17% 3.42x
Dressbarn 2.46% 3.42x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Location attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bridgestone audience is Canadian Auto.

Content Affinity Composition Index
Canadian Auto 0.09% 5.19x
Natural Diet & Supplement Researchers 0.09% 5.02x
Trucks 0.11% 4.72x
Illinois College Sports 0.04% 4.22x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.06% 3.99x
Collectibles - Coins & Sports Cards 0.14% 3.55x
Construction Apparel 0.04% 3.52x
Nature & Wildlife 0.11% 3.10x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.06% 3.05x
Retail Industry News 0.02% 2.99x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Content Affinity attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bridgestone audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male