Dstillery Audiences

BRIDGESTONE

Audience Size: 4.4 Million Devices

Explore the Bridgestone Audience

Below you'll find more information about the Bridgestone audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Bridgestone audience.

Dstillery Crafted Audiences

INTERESTS

The Bridgestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bridgestone audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 3.39% 1.46x
Midwestern Voters 2.83% 1.39x
Mowing Equipment Shoppers 2.39% 1.35x
Welding Tools and Supplies Shoppers 2.45% 1.34x
Tractor Shoppers 2.58% 1.33x
South State Fair Visitors 3.44% 1.32x
Smoky Mountains Trip Planners 2.63% 1.31x
Buick Vehicle Shoppers 2.92% 1.31x
Camaro Enthusiasts 2.66% 1.30x
Dodge Vehicle Shoppers 2.73% 1.30x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Interest attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bridgestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bridgestone audience is Carhartt.

Location Composition Index
Carhartt 16.36% 4.48x
Buckle 5.44% 4.38x
Dressbarn 4.02% 4.30x
Eddie Bauer 2.41% 4.26x
Lane Bryant 4.19% 4.13x
Express Outlets 0.95% 4.09x
Charlotte Russe 2.79% 4.03x
Belk 1.17% 4.02x
Talbots 3.17% 4.01x
LL Bean 0.53% 3.99x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Location attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bridgestone audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.02% 4.70x
Bulgaria Cluster 0.02% 2.73x
Texas Off-Roading 0.01% 2.66x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.01% 2.28x
Ohio Universities 0.52% 1.83x
Auto Tires & Parts Repair Researchers 0.18% 1.82x
Apartment & Community Real Estate Researchers 0.02% 1.79x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 1.78x
Assorted Topics (Safari, Health, Wellness, Sports) 0.01% 1.77x
Malaya 0.01% 1.75x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Content Affinity attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bridgestone audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female