Dstillery Audiences

BRIDGESTONE

Audience Size: 4.9 Million Devices

Explore the Bridgestone Audience

Below you'll find more information about the Bridgestone audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Bridgestone audience.

Dstillery Crafted Audiences

INTERESTS

The Bridgestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bridgestone audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.92x
Ohio County and Local Fair Visitors 3.50% 1.50x
Midwestern Voters 2.80% 1.32x
Tractor Shoppers 2.84% 1.29x
Diesel Vehicle Shoppers 2.83% 1.28x
Dodge Vehicle Shoppers 2.86% 1.28x
Buick Vehicle Shoppers 3.00% 1.28x
South State Fair Visitors 2.96% 1.27x
Iowa County and Local Fair Visitors 2.80% 1.27x
Cininnati Reds Fans 2.72% 1.27x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Interest attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bridgestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bridgestone audience is Express Outlets.

Location Composition Index
Express Outlets 0.78% 4.15x
Buckle 4.08% 4.15x
Eddie Bauer 1.76% 4.12x
Carhartt 0.42% 3.97x
Dressbarn 3.38% 3.94x
Belk 0.82% 3.78x
LL Bean 0.40% 3.76x
Talbots 2.78% 3.73x
Lane Bryant 3.33% 3.69x
Charlotte Russe 2.74% 3.69x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Location attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bridgestone audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.01% 2.63x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 2.21x
Survival Guides 0.03% 2.10x
Cincinnati Cluster 2.47% 1.94x
Rural Living 0.01% 1.84x
Ohio Universities 0.55% 1.71x
Memphis News 0.17% 1.64x
Farming & Agriculture 0.18% 1.64x
Consumer Rewards 0.04% 1.62x
Central & Northwest Ohio Cluster 1.52% 1.61x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Content Affinity attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bridgestone audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female