Explore the Bridgestone Audience
Below you'll find more information about the Bridgestone audience, broken down in different categories based on their digital and physical behaviors. These are 635.5 thousand unique devices whose actions qualify for the Bridgestone audience.
INTERESTS
The Bridgestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bridgestone audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.27% | 2.32x |
| Michigan County and Local Fair Visitors | 4.72% | 1.46x |
| Tractor Shoppers | 3.51% | 1.42x |
| Holiday Season Sporting Goods Deal Shoppers | 2.72% | 1.38x |
| Tire Shoppers | 2.91% | 1.37x |
| Gonzaga Bulldogs Fans | 2.51% | 1.34x |
| Quads and ATV Enthusiasts | 3.45% | 1.34x |
| Tennessee Titans Fans | 3.16% | 1.33x |
| Outdoors Enthusiasts | 3.43% | 1.33x |
| Country Music Festivals Enthusiasts | 3.86% | 1.32x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Interest attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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APPAREL RETAILERS
The Bridgestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bridgestone audience is Maurices.
| Location | Composition | Index |
| Maurices | 5.09% | 3.61x |
| Buckle | 3.46% | 3.57x |
| Eddie Bauer | 1.24% | 3.42x |
| Express Outlets | 0.46% | 3.41x |
| Carhartt | 31.36% | 3.32x |
| Lane Bryant | 2.49% | 3.26x |
| Talbots | 1.59% | 3.23x |
| Mens Wearhouse | 3.29% | 3.16x |
| Aeropostale | 2.71% | 3.13x |
| LL Bean | 0.23% | 3.13x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Location attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bridgestone audience is Work Productivity.
| Content Affinity | Composition | Index |
| Work Productivity | 0.07% | 5.37x |
| Arts & Crafts | 0.06% | 5.28x |
| Hobby Drones & Remote-Controlled Cars | 0.04% | 3.99x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.06% | 3.99x |
| Moving & Storage | 0.09% | 3.63x |
| Construction Apparel | 0.04% | 3.52x |
| Lighting & Power | 0.04% | 3.42x |
| Auto Body Upkeep & Repair Researchers | 0.08% | 3.27x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.05% | 3.24x |
| Diet & Weight Loss | 0.11% | 2.82x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Content Affinity attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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DEMOGRAPHICS
The Bridgestone audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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