Explore the Bridgestone Audience
Below you'll find more information about the Bridgestone audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Bridgestone audience.
INTERESTS
The Bridgestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bridgestone audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.92x |
| Tractor Shoppers | 1.61% | 1.43x |
| Cininnati Reds Fans | 1.56% | 1.37x |
| Mowing Equipment Shoppers | 1.31% | 1.36x |
| Hunters | 1.72% | 1.32x |
| Welding Tools and Supplies Shoppers | 1.42% | 1.30x |
| Truck Shoppers | 1.63% | 1.30x |
| Online Directory Searchers | 1.10% | 1.29x |
| Auto Body Shoppers | 1.85% | 1.28x |
| Dodge Vehicle Shoppers | 1.66% | 1.28x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Interest attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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APPAREL RETAILERS
The Bridgestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bridgestone audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.31% | 6.06x |
| LL Bean | 0.32% | 5.28x |
| Belk | 1.16% | 5.05x |
| Dressbarn | 2.71% | 4.97x |
| The Childrens Place | 3.34% | 4.63x |
| Eddie Bauer | 0.76% | 4.57x |
| American Eagle Outfitters | 3.39% | 4.52x |
| Carhartt | 13.01% | 4.51x |
| Zumiez | 1.74% | 4.51x |
| Charlotte Russe | 1.15% | 4.48x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Location attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bridgestone audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.01% | 2.41x |
| Cincinnati Cluster | 1.46% | 2.23x |
| Sports - Golf, Hunting, Fishing | 0.03% | 1.90x |
| Consumer Rewards | 0.07% | 1.89x |
| East Texas Cluster | 0.27% | 1.85x |
| Scuba Diving | 0.03% | 1.82x |
| Fire Fighting | 0.08% | 1.75x |
| Rochester New York Cluster | 0.73% | 1.75x |
| Memphis News | 0.13% | 1.68x |
| South Carolina Travel | 0.03% | 1.67x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Content Affinity attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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DEMOGRAPHICS
The Bridgestone audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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