Dstillery Audiences

BRIDGESTONE

Audience Size: 635.5 Thousand Devices

Explore the Bridgestone Audience

Below you'll find more information about the Bridgestone audience, broken down in different categories based on their digital and physical behaviors. These are 635.5 thousand unique devices whose actions qualify for the Bridgestone audience.

Dstillery Crafted Audiences

INTERESTS

The Bridgestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bridgestone audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.27% 2.32x
Michigan County and Local Fair Visitors 4.72% 1.46x
Tractor Shoppers 3.51% 1.42x
Holiday Season Sporting Goods Deal Shoppers 2.72% 1.38x
Tire Shoppers 2.91% 1.37x
Gonzaga Bulldogs Fans 2.51% 1.34x
Quads and ATV Enthusiasts 3.45% 1.34x
Tennessee Titans Fans 3.16% 1.33x
Outdoors Enthusiasts 3.43% 1.33x
Country Music Festivals Enthusiasts 3.86% 1.32x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Interest attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bridgestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bridgestone audience is Maurices.

Location Composition Index
Maurices 5.09% 3.61x
Buckle 3.46% 3.57x
Eddie Bauer 1.24% 3.42x
Express Outlets 0.46% 3.41x
Carhartt 31.36% 3.32x
Lane Bryant 2.49% 3.26x
Talbots 1.59% 3.23x
Mens Wearhouse 3.29% 3.16x
Aeropostale 2.71% 3.13x
LL Bean 0.23% 3.13x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Location attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bridgestone audience is Work Productivity.

Content Affinity Composition Index
Work Productivity 0.07% 5.37x
Arts & Crafts 0.06% 5.28x
Hobby Drones & Remote-Controlled Cars 0.04% 3.99x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.06% 3.99x
Moving & Storage 0.09% 3.63x
Construction Apparel 0.04% 3.52x
Lighting & Power 0.04% 3.42x
Auto Body Upkeep & Repair Researchers 0.08% 3.27x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.05% 3.24x
Diet & Weight Loss 0.11% 2.82x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Content Affinity attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bridgestone audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male