Dstillery Audiences

BRIDGESTONE

Audience Size: 2.8 Million Devices

Explore the Bridgestone Audience

Below you'll find more information about the Bridgestone audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Bridgestone audience.

Dstillery Crafted Audiences

INTERESTS

The Bridgestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bridgestone audience is Michigan County and Local Fair Visitors.

Interest Composition Index
Michigan County and Local Fair Visitors 3.81% 1.31x
Iowa County and Local Fair Visitors 3.77% 1.30x
Mother's Day Celebrators 1.47% 1.29x
North Midwest State Fair Visitors 3.60% 1.28x
Country Music Festivals Enthusiasts 3.71% 1.27x
Denver Trip Planners 1.99% 1.25x
Midwestern Voters 2.57% 1.25x
Online Payroll Services Users 2.21% 1.24x
St. Louis Trip Planners 3.49% 1.24x
South State Fair Visitors 4.34% 1.24x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Interest attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bridgestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bridgestone audience is Maurices.

Location Composition Index
Maurices 7.02% 2.24x
Carhartt 31.89% 2.03x
Buckle 4.15% 1.98x
LL Bean 0.29% 1.98x
Eddie Bauer 1.60% 1.92x
Dressbarn 2.96% 1.92x
Express Outlets 0.65% 1.88x
Lane Bryant 3.41% 1.86x
Talbots 2.07% 1.84x
Mens Wearhouse 4.98% 1.83x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Location attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bridgestone audience is Discount Books.

Content Affinity Composition Index
Discount Books 0.01% 4.83x
Higher Education 0.01% 4.26x
Cheerleading 0.01% 4.02x
Shipping & Logistics 0.01% 4.02x
Healthy Eating Researchers 0.02% 3.57x
Fire Fighting 0.03% 3.02x
Canada Travel & Tourism 0.02% 2.68x
Bulgaria Cluster 0.02% 2.62x
Home Remodeling 0.01% 2.59x
Children's Health 0.04% 2.46x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Content Affinity attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bridgestone audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female