Dstillery Audiences

BRIDGESTONE

Audience Size: 4.7 Million Devices

Explore the Bridgestone Audience

Below you'll find more information about the Bridgestone audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Bridgestone audience.

Dstillery Crafted Audiences

INTERESTS

The Bridgestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bridgestone audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.92x
Tractor Shoppers 1.93% 1.39x
Midwestern Voters 1.61% 1.32x
Mowing Equipment Shoppers 1.43% 1.27x
Cininnati Reds Fans 1.69% 1.27x
Water Park Visitors 2.17% 1.26x
Snow Removal Researchers 1.56% 1.25x
Bigfoot Folklore Enthusiasts 1.25% 1.25x
Muscle Car Shoppers 1.62% 1.25x
Welding Tools and Supplies Shoppers 1.50% 1.24x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Interest attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bridgestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bridgestone audience is Carhartt.

Location Composition Index
Carhartt 6.43% 4.76x
Express Outlets 0.64% 4.64x
Buckle 2.88% 4.37x
Dressbarn 3.29% 4.33x
Belk 0.94% 4.26x
Eddie Bauer 1.34% 4.26x
LL Bean 0.35% 4.06x
Lane Bryant 3.43% 3.98x
Mens Wearhouse 6.41% 3.96x
Charlotte Russe 2.00% 3.93x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Location attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bridgestone audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.01% 2.56x
Rochester New York Cluster 1.20% 2.11x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 2.00x
Online Games 0.28% 1.98x
Cincinnati Cluster 1.85% 1.81x
Online Learning 0.02% 1.72x
Upstate New York Local Information Cluster 1.31% 1.71x
Franco-African Cluster 0.03% 1.69x
South Dakota Cluster 0.46% 1.65x
Winnipeg Canada News 0.02% 1.63x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Content Affinity attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bridgestone audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female