Dstillery Audiences

BRIDGESTONE

Audience Size: 4.5 Million Devices

Explore the Bridgestone Audience

Below you'll find more information about the Bridgestone audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Bridgestone audience.

Dstillery Crafted Audiences

INTERESTS

The Bridgestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bridgestone audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.58% 1.38x
Water Park Visitors 1.62% 1.23x
Fishing Equipment Shoppers 1.64% 1.22x
Truck Shoppers 1.56% 1.22x
Diesel Vehicle Shoppers 3.09% 1.21x
Denver Trip Planners 1.75% 1.20x
Dallas Trip Planners 1.88% 1.20x
Texas Trip Planners 1.84% 1.19x
Satellite TV Buyers 1.64% 1.17x
Dirt Bike Enthusiasts 1.61% 1.17x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Interest attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bridgestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bridgestone audience is Express Outlets.

Location Composition Index
Express Outlets 0.50% 5.29x
Belk 1.15% 5.03x
Carhartt 10.65% 4.95x
Dressbarn 3.16% 4.87x
Eddie Bauer 1.07% 4.73x
LL Bean 0.33% 4.73x
Aeropostale 2.02% 4.61x
American Eagle Outfitters 3.53% 4.49x
Gymboree 1.85% 4.46x
Brooks Brothers 2.31% 4.40x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Location attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bridgestone audience is Michigan Cluster.

Content Affinity Composition Index
Michigan Cluster 1.89% 1.57x
Colorado News 2.09% 1.34x
Car Forums 1.82% 1.19x
Assorted Topics (Humor, Gossip, Viral Media) 1.66% 1.12x
Phone & Business Information Searchers 4.19% 1.10x
Do It Yourself 3.41% 1.09x
Food Blogs 5.00% 1.08x
Chain Restaurants 1.78% 1.08x
Kitchen Blog Readers 4.09% 1.07x
Appliances & Reviews 3.09% 1.07x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Content Affinity attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bridgestone audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female