Dstillery Audiences

BRIDGESTONE

Audience Size: 13.6 Thousand Devices

Explore the Bridgestone Audience

Below you'll find more information about the Bridgestone audience, broken down in different categories based on their digital and physical behaviors. These are 13.6 thousand unique devices whose actions qualify for the Bridgestone audience.

Dstillery Crafted Audiences

INTERESTS

The Bridgestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bridgestone audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.44% 1.52x
Dodge Vehicle Shoppers 1.46% 1.35x
Truck Shoppers 1.40% 1.34x
Xtreme Sports Fans 1.26% 1.34x
Archery Enthusiasts 1.28% 1.33x
Hunters 1.39% 1.32x
Jeep Vehicle Shoppers 1.21% 1.28x
Auto Body Shoppers 1.55% 1.27x
Diesel Vehicle Shoppers 2.69% 1.27x
Water Park Visitors 1.93% 1.27x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Interest attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bridgestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bridgestone audience is Carhartt.

Location Composition Index
Carhartt 1.99% 18.59x
Michael Kors 0.55% 4.64x
Club Monaco 0.46% 4.38x
Brooks Brothers 1.29% 2.79x
J. Crew 1.07% 2.51x
REI 1.16% 2.49x
Banana Republic 1.25% 2.45x
Gymboree 0.70% 2.33x
The North Face 0.55% 2.14x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Location attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bridgestone audience is Cincinnati Cluster.

Content Affinity Composition Index
Cincinnati Cluster 1.30% 2.24x
Online Learning 0.04% 2.14x
Rochester New York Cluster 0.60% 1.94x
Farming & Agriculture 0.13% 1.78x
Flower Shopping 0.05% 1.74x
East Texas Cluster 0.21% 1.72x
Upstate New York State Athletics 0.02% 1.70x
Memphis News 0.13% 1.67x
Upstate New York Local Information Cluster 0.71% 1.65x
Scuba Diving 0.05% 1.55x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Content Affinity attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bridgestone audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999