Explore the Bridgestone Audience
Below you'll find more information about the Bridgestone audience, broken down in different categories based on their digital and physical behaviors. These are 13.6 thousand unique devices whose actions qualify for the Bridgestone audience.
INTERESTS
The Bridgestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bridgestone audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 1.44% | 1.52x |
| Dodge Vehicle Shoppers | 1.46% | 1.35x |
| Truck Shoppers | 1.40% | 1.34x |
| Xtreme Sports Fans | 1.26% | 1.34x |
| Archery Enthusiasts | 1.28% | 1.33x |
| Hunters | 1.39% | 1.32x |
| Jeep Vehicle Shoppers | 1.21% | 1.28x |
| Auto Body Shoppers | 1.55% | 1.27x |
| Diesel Vehicle Shoppers | 2.69% | 1.27x |
| Water Park Visitors | 1.93% | 1.27x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Interest attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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APPAREL RETAILERS
The Bridgestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bridgestone audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 1.99% | 18.59x |
| Michael Kors | 0.55% | 4.64x |
| Club Monaco | 0.46% | 4.38x |
| Brooks Brothers | 1.29% | 2.79x |
| J. Crew | 1.07% | 2.51x |
| REI | 1.16% | 2.49x |
| Banana Republic | 1.25% | 2.45x |
| Gymboree | 0.70% | 2.33x |
| The North Face | 0.55% | 2.14x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Location attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bridgestone audience is Cincinnati Cluster.
| Content Affinity | Composition | Index |
| Cincinnati Cluster | 1.30% | 2.24x |
| Online Learning | 0.04% | 2.14x |
| Rochester New York Cluster | 0.60% | 1.94x |
| Farming & Agriculture | 0.13% | 1.78x |
| Flower Shopping | 0.05% | 1.74x |
| East Texas Cluster | 0.21% | 1.72x |
| Upstate New York State Athletics | 0.02% | 1.70x |
| Memphis News | 0.13% | 1.67x |
| Upstate New York Local Information Cluster | 0.71% | 1.65x |
| Scuba Diving | 0.05% | 1.55x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Content Affinity attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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DEMOGRAPHICS
The Bridgestone audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999
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