Explore the Bridgestone Audience
Below you'll find more information about the Bridgestone audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Bridgestone audience.
INTERESTS
The Bridgestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bridgestone audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.92x |
| Tractor Shoppers | 1.93% | 1.39x |
| Midwestern Voters | 1.61% | 1.32x |
| Mowing Equipment Shoppers | 1.43% | 1.27x |
| Cininnati Reds Fans | 1.69% | 1.27x |
| Water Park Visitors | 2.17% | 1.26x |
| Snow Removal Researchers | 1.56% | 1.25x |
| Bigfoot Folklore Enthusiasts | 1.25% | 1.25x |
| Muscle Car Shoppers | 1.62% | 1.25x |
| Welding Tools and Supplies Shoppers | 1.50% | 1.24x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Interest attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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APPAREL RETAILERS
The Bridgestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bridgestone audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 6.43% | 4.76x |
| Express Outlets | 0.64% | 4.64x |
| Buckle | 2.88% | 4.37x |
| Dressbarn | 3.29% | 4.33x |
| Belk | 0.94% | 4.26x |
| Eddie Bauer | 1.34% | 4.26x |
| LL Bean | 0.35% | 4.06x |
| Lane Bryant | 3.43% | 3.98x |
| Mens Wearhouse | 6.41% | 3.96x |
| Charlotte Russe | 2.00% | 3.93x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Location attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bridgestone audience is Assorted Topics (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics (Viral Media, Paid Traffic) | 0.01% | 2.56x |
| Rochester New York Cluster | 1.20% | 2.11x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.03% | 2.00x |
| Online Games | 0.28% | 1.98x |
| Cincinnati Cluster | 1.85% | 1.81x |
| Online Learning | 0.02% | 1.72x |
| Upstate New York Local Information Cluster | 1.31% | 1.71x |
| Franco-African Cluster | 0.03% | 1.69x |
| South Dakota Cluster | 0.46% | 1.65x |
| Winnipeg Canada News | 0.02% | 1.63x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Content Affinity attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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DEMOGRAPHICS
The Bridgestone audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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