Dstillery Audiences

BRIDGESTONE

Audience Size: 2.2 Million Devices

Explore the Bridgestone Audience

Below you'll find more information about the Bridgestone audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Bridgestone audience.

Dstillery Crafted Audiences

INTERESTS

The Bridgestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bridgestone audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.06% 1.56x
Aspen Trip Planners 1.52% 1.30x
Iowa County and Local Fair Visitors 3.93% 1.30x
Online Payroll Services Users 2.09% 1.29x
Ford Vehicle Shoppers 2.47% 1.28x
Arizona Wildcats Fans 1.59% 1.28x
Michigan County and Local Fair Visitors 3.68% 1.28x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.05% 1.28x
Dodge Vehicle Shoppers 2.72% 1.26x
Cininnati Reds Fans 2.60% 1.25x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Interest attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bridgestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bridgestone audience is Maurices.

Location Composition Index
Maurices 10.14% 2.23x
LL Bean 0.40% 2.06x
Buckle 6.90% 2.05x
Carhartt 40.18% 2.04x
Dressbarn 4.45% 2.01x
Eddie Bauer 2.36% 1.98x
Lane Bryant 5.32% 1.94x
Express Outlets 0.91% 1.93x
Talbots 2.96% 1.90x
American Eagle Outfitters 5.04% 1.90x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Location attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bridgestone audience is Telescopes.

Content Affinity Composition Index
Telescopes 0.02% 4.59x
European Museums, Restaurants & Events 0.01% 3.93x
Scuba Diving 0.01% 3.21x
Mail Order Food 0.03% 2.99x
Perfume, Makeup & Cosmetics 0.02% 2.92x
National Parks 0.01% 2.92x
Film Production 0.02% 2.92x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.68x
Science Education & Academia 0.03% 2.68x
Vegans & Animal Welfare 0.01% 2.68x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Content Affinity attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bridgestone audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male