Dstillery Audiences

BRIDGESTONE

Audience Size: 1.5 Million Devices

Explore the Bridgestone Audience

Below you'll find more information about the Bridgestone audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Bridgestone audience.

Dstillery Crafted Audiences

INTERESTS

The Bridgestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bridgestone audience is Tractor Shoppers.

Interest Composition Index
Tractor Shoppers 1.32% 1.46x
Cininnati Reds Fans 1.41% 1.38x
Xtreme Sports Fans 1.26% 1.33x
Smoky Mountains Trip Planners 1.35% 1.30x
Truck Drivers 1.05% 1.28x
Water Park Visitors 1.69% 1.28x
Truck Shoppers 1.28% 1.27x
Auto Body Shoppers 1.47% 1.27x
Diesel Vehicle Shoppers 2.61% 1.26x
Dodge Vehicle Shoppers 1.31% 1.25x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Interest attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bridgestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bridgestone audience is Express Outlets.

Location Composition Index
Express Outlets 0.18% 6.35x
Dressbarn 1.56% 5.22x
LL Bean 0.24% 5.06x
Belk 0.72% 4.96x
Carhartt 7.74% 4.68x
Zumiez 1.10% 4.66x
Lane Bryant 1.51% 4.58x
Old Navy 2.01% 4.57x
American Eagle Outfitters 1.79% 4.49x
Journeys 0.95% 4.44x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Location attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bridgestone audience is Cincinnati Cluster.

Content Affinity Composition Index
Cincinnati Cluster 1.24% 2.21x
Consumer Rewards 0.08% 2.09x
Fire Fighting 0.07% 1.78x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.04% 1.71x
Colorado Cluster 0.43% 1.67x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.02% 1.63x
Memphis News 0.11% 1.63x
Rhode Island Cluster 0.22% 1.57x
Rochester New York Cluster 0.56% 1.56x
Maine Cluster 0.37% 1.55x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Content Affinity attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bridgestone audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female