Dstillery Audiences

BRIDGESTONE

Audience Size: 3.2 Million Devices

Explore the Bridgestone Audience

Below you'll find more information about the Bridgestone audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Bridgestone audience.

Dstillery Crafted Audiences

INTERESTS

The Bridgestone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Bridgestone audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.92x
Tractor Shoppers 1.61% 1.43x
Cininnati Reds Fans 1.56% 1.37x
Mowing Equipment Shoppers 1.31% 1.36x
Hunters 1.72% 1.32x
Welding Tools and Supplies Shoppers 1.42% 1.30x
Truck Shoppers 1.63% 1.30x
Online Directory Searchers 1.10% 1.29x
Auto Body Shoppers 1.85% 1.28x
Dodge Vehicle Shoppers 1.66% 1.28x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Interest attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Bridgestone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Bridgestone audience is Express Outlets.

Location Composition Index
Express Outlets 0.31% 6.06x
LL Bean 0.32% 5.28x
Belk 1.16% 5.05x
Dressbarn 2.71% 4.97x
The Childrens Place 3.34% 4.63x
Eddie Bauer 0.76% 4.57x
American Eagle Outfitters 3.39% 4.52x
Carhartt 13.01% 4.51x
Zumiez 1.74% 4.51x
Charlotte Russe 1.15% 4.48x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Location attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Bridgestone audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.01% 2.41x
Cincinnati Cluster 1.46% 2.23x
Sports - Golf, Hunting, Fishing 0.03% 1.90x
Consumer Rewards 0.07% 1.89x
East Texas Cluster 0.27% 1.85x
Scuba Diving 0.03% 1.82x
Fire Fighting 0.08% 1.75x
Rochester New York Cluster 0.73% 1.75x
Memphis News 0.13% 1.68x
South Carolina Travel 0.03% 1.67x
Composition Percentage: The overlap percentage between the Bridgestone audience and the Content Affinity attribute.
Index: A comparison of the Bridgestone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Bridgestone audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female