Explore the Bridgestone Audience
Below you'll find more information about the Bridgestone audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Bridgestone audience.
INTERESTS
The Bridgestone audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Bridgestone audience is Tractor Shoppers.
| Interest | Composition | Index |
| Tractor Shoppers | 1.32% | 1.46x |
| Cininnati Reds Fans | 1.41% | 1.38x |
| Xtreme Sports Fans | 1.26% | 1.33x |
| Smoky Mountains Trip Planners | 1.35% | 1.30x |
| Truck Drivers | 1.05% | 1.28x |
| Water Park Visitors | 1.69% | 1.28x |
| Truck Shoppers | 1.28% | 1.27x |
| Auto Body Shoppers | 1.47% | 1.27x |
| Diesel Vehicle Shoppers | 2.61% | 1.26x |
| Dodge Vehicle Shoppers | 1.31% | 1.25x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Interest attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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APPAREL RETAILERS
The Bridgestone audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Bridgestone audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.18% | 6.35x |
| Dressbarn | 1.56% | 5.22x |
| LL Bean | 0.24% | 5.06x |
| Belk | 0.72% | 4.96x |
| Carhartt | 7.74% | 4.68x |
| Zumiez | 1.10% | 4.66x |
| Lane Bryant | 1.51% | 4.58x |
| Old Navy | 2.01% | 4.57x |
| American Eagle Outfitters | 1.79% | 4.49x |
| Journeys | 0.95% | 4.44x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Location attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Bridgestone audience is Cincinnati Cluster.
| Content Affinity | Composition | Index |
| Cincinnati Cluster | 1.24% | 2.21x |
| Consumer Rewards | 0.08% | 2.09x |
| Fire Fighting | 0.07% | 1.78x |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 0.04% | 1.71x |
| Colorado Cluster | 0.43% | 1.67x |
| Assorted Topics #11250 (Cooking, Games, Viral Media) | 0.02% | 1.63x |
| Memphis News | 0.11% | 1.63x |
| Rhode Island Cluster | 0.22% | 1.57x |
| Rochester New York Cluster | 0.56% | 1.56x |
| Maine Cluster | 0.37% | 1.55x |
Composition Percentage:
The overlap percentage between the Bridgestone audience and the Content Affinity attribute.
Index: A comparison of the Bridgestone audience to the internet population.
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DEMOGRAPHICS
The Bridgestone audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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