Dstillery Audiences

BROOKS BROTHERS

Audience Size: 608.7 Thousand Devices

Explore the Brooks Brothers Audience

Below you'll find more information about the Brooks Brothers audience, broken down in different categories based on their digital and physical behaviors. These are 608.7 thousand unique devices whose actions qualify for the Brooks Brothers audience.

Dstillery Crafted Audiences

INTERESTS

The Brooks Brothers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Brooks Brothers audience is Miami Trip Planners.

Interest Composition Index
Miami Trip Planners 2.80% 1.95x
New York City Events Researchers 2.77% 1.94x
Ballet Enthusiasts 2.63% 1.86x
Online Grocery Shoppers 2.90% 1.82x
UConn Huskies Fans 1.59% 1.79x
Big East Fans 2.13% 1.79x
Preppy Clothing Shoppers 2.87% 1.78x
Mens Business Clothes Shoppers 2.30% 1.76x
Broadway Fans 2.08% 1.71x
Readers of Italian Content 2.19% 1.71x
Composition Percentage: The overlap percentage between the Brooks Brothers audience and the Interest attribute.
Index: A comparison of the Brooks Brothers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Brooks Brothers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Brooks Brothers audience is Ralph Lauren.

Location Composition Index
Ralph Lauren 4.78% 33.76x
Express Outlets 3.31% 33.05x
Saint Laurent Paris 4.02% 31.13x
Columbia 5.66% 30.84x
Johnston and Murphy 6.09% 28.52x
The North Face 9.39% 28.44x
Michael Kors 8.88% 27.22x
Club Monaco 3.43% 26.40x
Tommy Bahama 9.28% 26.20x
Topshop 0.52% 24.33x
Composition Percentage: The overlap percentage between the Brooks Brothers audience and the Location attribute.
Index: A comparison of the Brooks Brothers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Brooks Brothers audience is Rhode Island Cluster.

Content Affinity Composition Index
Rhode Island Cluster 0.72% 4.16x
Cosmetics Business 0.09% 3.31x
Mobile Industry Information 0.22% 2.61x
European Museums, Restaurants & Events 0.44% 2.51x
International Travel 0.13% 2.37x
New York City Education & News Cluster 1.12% 2.34x
Mexico Travel 0.08% 2.34x
Bags & Luggage 0.30% 2.34x
Real Estate Cluster 0.19% 2.29x
NYC Tourist Attractions 1.62% 2.29x
Composition Percentage: The overlap percentage between the Brooks Brothers audience and the Content Affinity attribute.
Index: A comparison of the Brooks Brothers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Brooks Brothers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male