Explore the Brooks Brothers Audience
Below you'll find more information about the Brooks Brothers audience, broken down in different categories based on their digital and physical behaviors. These are 213.5 thousand unique devices whose actions qualify for the Brooks Brothers audience.
INTERESTS
The Brooks Brothers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Brooks Brothers audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 1.94% | 2.10x |
| New York Trip Planners | 2.61% | 1.94x |
| Broadway Fans | 1.81% | 1.92x |
| Real Estate Decision Makers | 4.27% | 1.89x |
| Miami Trip Planners | 2.28% | 1.88x |
| Investment Banking Professionals | 1.79% | 1.87x |
| United Arab Emirates Trip Planners | 1.76% | 1.84x |
| Venture Capitalists | 1.56% | 1.81x |
| Business Travelers | 1.45% | 1.76x |
| Travel Reward Points Enthusiasts | 1.76% | 1.76x |
Composition Percentage:
The overlap percentage between the Brooks Brothers audience and the Interest attribute.
Index: A comparison of the Brooks Brothers audience to the internet population.
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APPAREL RETAILERS
The Brooks Brothers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Brooks Brothers audience is The North Face.
| Location | Composition | Index |
| The North Face | 7.96% | 30.84x |
| Club Monaco | 3.24% | 30.79x |
| Banana Republic | 11.13% | 21.75x |
| J. Crew | 8.85% | 20.75x |
| Lululemon | 1.31% | 17.97x |
| Michael Kors | 1.83% | 15.32x |
| LL Bean | 0.73% | 15.32x |
| Free People | 0.48% | 14.79x |
| Patagonia | 0.67% | 11.11x |
| Gymboree | 2.95% | 9.81x |
Composition Percentage:
The overlap percentage between the Brooks Brothers audience and the Location attribute.
Index: A comparison of the Brooks Brothers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Brooks Brothers audience is LGBTQ Advocacy.
| Content Affinity | Composition | Index |
| LGBTQ Advocacy | 1.15% | 2.61x |
| Caribbean Vacation | 0.29% | 2.54x |
| NYC Tourist Attractions | 1.45% | 2.53x |
| New York City Real Estate Research Cluster | 0.72% | 2.40x |
| Canada General Information Seeker Cluster | 0.19% | 2.31x |
| New York City Education & News Cluster | 1.03% | 2.31x |
| New England & Ivy League Sports | 0.39% | 2.12x |
| Rhode Island Cluster | 0.33% | 2.11x |
| Hockey | 0.65% | 2.09x |
| India Bollywood, Weddings & Gossip | 0.22% | 2.09x |
Composition Percentage:
The overlap percentage between the Brooks Brothers audience and the Content Affinity attribute.
Index: A comparison of the Brooks Brothers audience to the internet population.
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