Dstillery Audiences

BROOKS BROTHERS

Audience Size: 38.7 Thousand Devices

Explore the Brooks Brothers Audience

Below you'll find more information about the Brooks Brothers audience, broken down in different categories based on their digital and physical behaviors. These are 38.7 thousand unique devices whose actions qualify for the Brooks Brothers audience.

Dstillery Crafted Audiences

INTERESTS

The Brooks Brothers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Brooks Brothers audience is Shared Work Space Researchers.

Interest Composition Index
Shared Work Space Researchers 4.72% 2.48x
Readers of Italian Content 3.30% 2.35x
Family Adventures Travelers 2.83% 2.16x
Charitable Donors 3.54% 2.05x
Work Comes First Travelers 2.36% 1.98x
Cape Cod News Readers 2.83% 1.98x
SMB Commercial Insurance Researchers 3.30% 1.91x
Miami Trip Planners 3.30% 1.89x
Trendy Denim Shoppers 3.07% 1.88x
Flight and Hotel Shoppers 2.83% 1.88x
Composition Percentage: The overlap percentage between the Brooks Brothers audience and the Interest attribute.
Index: A comparison of the Brooks Brothers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Brooks Brothers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Brooks Brothers audience is Kate Spade.

Location Composition Index
Kate Spade 17.37% 71.67x
Coach 24.14% 68.88x
Madewell 9.30% 65.08x
Michael Kors 22.67% 55.33x
Armani 4.23% 51.64x
Express Outlets 6.69% 51.44x
Ralph Lauren 8.92% 48.06x
Hugo Boss 7.38% 46.70x
J. Crew 19.37% 44.55x
Ann Taylor 4.92% 42.81x
Composition Percentage: The overlap percentage between the Brooks Brothers audience and the Location attribute.
Index: A comparison of the Brooks Brothers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Brooks Brothers audience is Canada Travel & Tourism.

Content Affinity Composition Index
Canada Travel & Tourism 0.14% 6.46x
Canada Job Seekers Cluster 0.06% 5.59x
Teen Hair 0.83% 5.01x
Institutional Investing 0.17% 4.05x
Canada Shopping - Lifestyle and Mommy Blogs 0.11% 3.96x
Dial-Up Internet 0.47% 3.95x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.45% 3.80x
Equestrian Cluster 0.47% 3.79x
Cigars 0.06% 3.67x
Niche Dating Websites 0.71% 3.46x
Composition Percentage: The overlap percentage between the Brooks Brothers audience and the Content Affinity attribute.
Index: A comparison of the Brooks Brothers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Brooks Brothers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female