Dstillery Audiences

BROOKS BROTHERS

Audience Size: 600.5 Thousand Devices

Explore the Brooks Brothers Audience

Below you'll find more information about the Brooks Brothers audience, broken down in different categories based on their digital and physical behaviors. These are 600.5 thousand unique devices whose actions qualify for the Brooks Brothers audience.

Dstillery Crafted Audiences

INTERESTS

The Brooks Brothers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Brooks Brothers audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.01% 53.00x
Executive Travelers 0.05% 4.82x
New York City Events Researchers 3.60% 1.76x
Ballet Enthusiasts 3.47% 1.72x
Real Estate Decision Makers 3.47% 1.72x
New York Trip Planners 3.98% 1.68x
Philadelphia Trip Planners 2.76% 1.65x
Preppy Clothing Shoppers 3.70% 1.63x
Online Grocery Shoppers 3.77% 1.61x
Lacrosse Enthusiasts 2.93% 1.60x
Composition Percentage: The overlap percentage between the Brooks Brothers audience and the Interest attribute.
Index: A comparison of the Brooks Brothers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Brooks Brothers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Brooks Brothers audience is Club Monaco.

Location Composition Index
Club Monaco 6.71% 35.92x
The North Face 10.44% 31.31x
Express Outlets 4.87% 29.98x
Ralph Lauren 6.46% 28.85x
Topshop 1.57% 26.45x
Kate Spade 10.01% 25.52x
Levi Strauss 6.91% 24.73x
Michael Kors 15.83% 24.33x
Columbia 5.73% 23.61x
Saint Laurent Paris 3.27% 23.31x
Composition Percentage: The overlap percentage between the Brooks Brothers audience and the Location attribute.
Index: A comparison of the Brooks Brothers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Brooks Brothers audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.02% 44.84x
Golf & Boats 0.02% 18.34x
Washington D.C. Hotels 0.01% 14.24x
Canada News 0.01% 12.59x
Sports - Skiing, Snowboarding 0.01% 9.90x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 7.91x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.01% 7.35x
Decoration & Fabric 0.01% 7.23x
Home Décor, Furniture, & Decorating 0.01% 6.98x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 6.97x
Composition Percentage: The overlap percentage between the Brooks Brothers audience and the Content Affinity attribute.
Index: A comparison of the Brooks Brothers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Brooks Brothers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male