Explore the Brooks Brothers Audience
Below you'll find more information about the Brooks Brothers audience, broken down in different categories based on their digital and physical behaviors. These are 600.5 thousand unique devices whose actions qualify for the Brooks Brothers audience.
INTERESTS
The Brooks Brothers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Brooks Brothers audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.01% | 53.00x |
| Executive Travelers | 0.05% | 4.82x |
| New York City Events Researchers | 3.60% | 1.76x |
| Ballet Enthusiasts | 3.47% | 1.72x |
| Real Estate Decision Makers | 3.47% | 1.72x |
| New York Trip Planners | 3.98% | 1.68x |
| Philadelphia Trip Planners | 2.76% | 1.65x |
| Preppy Clothing Shoppers | 3.70% | 1.63x |
| Online Grocery Shoppers | 3.77% | 1.61x |
| Lacrosse Enthusiasts | 2.93% | 1.60x |
Composition Percentage:
The overlap percentage between the Brooks Brothers audience and the Interest attribute.
Index: A comparison of the Brooks Brothers audience to the internet population.
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APPAREL RETAILERS
The Brooks Brothers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Brooks Brothers audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 6.71% | 35.92x |
| The North Face | 10.44% | 31.31x |
| Express Outlets | 4.87% | 29.98x |
| Ralph Lauren | 6.46% | 28.85x |
| Topshop | 1.57% | 26.45x |
| Kate Spade | 10.01% | 25.52x |
| Levi Strauss | 6.91% | 24.73x |
| Michael Kors | 15.83% | 24.33x |
| Columbia | 5.73% | 23.61x |
| Saint Laurent Paris | 3.27% | 23.31x |
Composition Percentage:
The overlap percentage between the Brooks Brothers audience and the Location attribute.
Index: A comparison of the Brooks Brothers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Brooks Brothers audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.02% | 44.84x |
| Golf & Boats | 0.02% | 18.34x |
| Washington D.C. Hotels | 0.01% | 14.24x |
| Canada News | 0.01% | 12.59x |
| Sports - Skiing, Snowboarding | 0.01% | 9.90x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 7.91x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 7.35x |
| Decoration & Fabric | 0.01% | 7.23x |
| Home Décor, Furniture, & Decorating | 0.01% | 6.98x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 6.97x |
Composition Percentage:
The overlap percentage between the Brooks Brothers audience and the Content Affinity attribute.
Index: A comparison of the Brooks Brothers audience to the internet population.
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DEMOGRAPHICS
The Brooks Brothers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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