Explore the Brookshire Brothers Audience
Below you'll find more information about the Brookshire Brothers audience, broken down in different categories based on their digital and physical behaviors. These are 25.1 thousand unique devices whose actions qualify for the Brookshire Brothers audience.
INTERESTS
The Brookshire Brothers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Brookshire Brothers audience is Texas Activity Researchers.
| Interest | Composition | Index |
| Texas Activity Researchers | 2.72% | 9.06x |
| Houston Activity Researchers | 6.46% | 8.57x |
| Texas County and Local Fair Visitors | 15.31% | 6.43x |
| Houston Trip Planners | 7.14% | 5.87x |
| Texas State Fairs | 13.95% | 5.70x |
| Texas Longhorn Fans | 9.18% | 5.31x |
| Texas Energy Providers | 6.80% | 5.01x |
| Texas Trip Planners | 8.50% | 4.80x |
| Austin Trip Planners | 5.78% | 4.48x |
| Caribbean Destination Reopening Researchers | 2.72% | 4.36x |
Composition Percentage:
The overlap percentage between the Brookshire Brothers audience and the Interest attribute.
Index: A comparison of the Brookshire Brothers audience to the internet population.
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APPAREL RETAILERS
The Brookshire Brothers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Brookshire Brothers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 18.34% | 5.41x |
| Club Monaco | 0.15% | 4.12x |
| Belk | 0.57% | 3.59x |
| Aeropostale | 1.81% | 3.54x |
| Lane Bryant | 1.44% | 3.53x |
| Buckle | 1.93% | 3.47x |
| The Childrens Place | 1.81% | 3.10x |
| Maurices | 2.42% | 2.73x |
| Express | 1.59% | 2.72x |
| Journeys | 2.19% | 2.69x |
Composition Percentage:
The overlap percentage between the Brookshire Brothers audience and the Location attribute.
Index: A comparison of the Brookshire Brothers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Brookshire Brothers audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 2.72% | 13.20x |
| Texas University Athletics | 3.06% | 11.63x |
| Northern Texas Cluster | 5.78% | 7.88x |
| Texas Media | 8.84% | 6.70x |
| Austin Cluster | 3.74% | 6.27x |
| Texas News | 4.76% | 5.45x |
| Scrapbooking & Home Art Projects | 0.72% | 5.30x |
| Fox News Content Consumers | 1.70% | 5.23x |
| Moving & Storage | 0.64% | 3.48x |
| Assorted Topics (Events, Tickets, Fitness) | 0.68% | 2.95x |
Composition Percentage:
The overlap percentage between the Brookshire Brothers audience and the Content Affinity attribute.
Index: A comparison of the Brookshire Brothers audience to the internet population.
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DEMOGRAPHICS
The Brookshire Brothers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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