Explore the Brookshire Brothers Audience
Below you'll find more information about the Brookshire Brothers audience, broken down in different categories based on their digital and physical behaviors. These are 56.7 thousand unique devices whose actions qualify for the Brookshire Brothers audience.
INTERESTS
The Brookshire Brothers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Brookshire Brothers audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 21.41% | 8.81x |
| Texas County and Local Fair Visitors | 18.53% | 7.36x |
| Texas State Fairs | 18.85% | 7.30x |
| Texas Longhorn Fans | 16.29% | 7.26x |
| Cowboy Boots Shoppers | 16.29% | 6.03x |
| Texas Energy Providers | 13.74% | 5.97x |
| Houston Astros Fans | 11.50% | 5.82x |
| Texas AM Aggies Fans | 12.46% | 5.60x |
| Texas Trip Planners | 14.06% | 5.45x |
| Louisiana Trip Planners | 10.22% | 4.82x |
Composition Percentage:
The overlap percentage between the Brookshire Brothers audience and the Interest attribute.
Index: A comparison of the Brookshire Brothers audience to the internet population.
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APPAREL RETAILERS
The Brookshire Brothers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Brookshire Brothers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.29% | 6.93x |
| Carhartt | 33.75% | 6.28x |
| Lane Bryant | 3.18% | 3.70x |
| Belk | 0.94% | 3.58x |
| Aeropostale | 4.17% | 3.48x |
| Buckle | 3.66% | 3.35x |
| Talbots | 2.09% | 3.20x |
| Express Outlets | 0.58% | 3.16x |
| Abercrombie & Fitch | 0.27% | 2.92x |
| Express | 3.83% | 2.82x |
Composition Percentage:
The overlap percentage between the Brookshire Brothers audience and the Location attribute.
Index: A comparison of the Brookshire Brothers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Brookshire Brothers audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 10.22% | 25.99x |
| Texas University Athletics | 7.03% | 10.63x |
| Northern Texas Cluster | 11.82% | 10.22x |
| Austin Cluster | 8.95% | 9.83x |
| Texas News Cluster | 7.35% | 9.46x |
| Texas Media | 20.13% | 8.64x |
| Texas News | 9.27% | 6.52x |
| Lawns & Pest Control | 1.28% | 5.32x |
| Right Wing Blogs - Conspiracy Theories | 1.28% | 4.39x |
| RPG Games | 0.64% | 3.77x |
Composition Percentage:
The overlap percentage between the Brookshire Brothers audience and the Content Affinity attribute.
Index: A comparison of the Brookshire Brothers audience to the internet population.
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DEMOGRAPHICS
The Brookshire Brothers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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