Explore the Brookshire Brothers Audience
Below you'll find more information about the Brookshire Brothers audience, broken down in different categories based on their digital and physical behaviors. These are 102.3 thousand unique devices whose actions qualify for the Brookshire Brothers audience.
INTERESTS
The Brookshire Brothers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Brookshire Brothers audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 8.13% | 6.81x |
| Houston Trip Planners | 17.08% | 6.40x |
| Texas County and Local Fair Visitors | 15.70% | 6.07x |
| Texas State Fairs | 15.98% | 5.95x |
| Texas Energy Providers | 12.26% | 5.50x |
| Houston Astros Fans | 7.99% | 4.74x |
| Texas Activity Researchers | 2.89% | 4.12x |
| Texas AM Aggies Fans | 7.58% | 4.02x |
| Texas Longhorn Fans | 7.58% | 3.66x |
| Austin Trip Planners | 7.44% | 3.59x |
Composition Percentage:
The overlap percentage between the Brookshire Brothers audience and the Interest attribute.
Index: A comparison of the Brookshire Brothers audience to the internet population.
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APPAREL RETAILERS
The Brookshire Brothers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Brookshire Brothers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 50.23% | 2.47x |
| Levi Strauss | 0.05% | 2.41x |
| Aeropostale | 5.95% | 1.98x |
| Maurices | 9.19% | 1.94x |
| Buckle | 6.51% | 1.88x |
| Hollister | 3.89% | 1.79x |
| Express Outlets | 0.93% | 1.74x |
| Zumiez | 4.46% | 1.68x |
| Lane Bryant | 4.64% | 1.58x |
| The Childrens Place | 6.97% | 1.56x |
Composition Percentage:
The overlap percentage between the Brookshire Brothers audience and the Location attribute.
Index: A comparison of the Brookshire Brothers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Brookshire Brothers audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 5.79% | 25.91x |
| Texas Media | 16.94% | 9.22x |
| Texas University Athletics | 3.44% | 8.52x |
| Austin Cluster | 5.51% | 7.27x |
| Texas News Cluster | 2.20% | 6.66x |
| Northern Texas Cluster | 4.96% | 6.31x |
| Equestrian Cluster | 0.83% | 6.07x |
| Collectibles - Coins & Sports Cards | 0.41% | 4.96x |
| Gossip & Entertainment | 0.55% | 3.95x |
| People Search | 0.28% | 3.88x |
Composition Percentage:
The overlap percentage between the Brookshire Brothers audience and the Content Affinity attribute.
Index: A comparison of the Brookshire Brothers audience to the internet population.
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DEMOGRAPHICS
The Brookshire Brothers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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