Explore the Brookshire Brothers Audience
Below you'll find more information about the Brookshire Brothers audience, broken down in different categories based on their digital and physical behaviors. These are 48 thousand unique devices whose actions qualify for the Brookshire Brothers audience.
INTERESTS
The Brookshire Brothers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Brookshire Brothers audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 16.02% | 5.87x |
| Texas County and Local Fair Visitors | 16.88% | 5.79x |
| Texas Energy Providers | 12.12% | 4.84x |
| Texas State Fairs | 14.50% | 4.71x |
| Houston Activity Researchers | 7.58% | 4.58x |
| Houston Astros Fans | 8.44% | 4.28x |
| Texas AM Aggies Fans | 8.66% | 4.00x |
| Texas Longhorn Fans | 8.23% | 3.69x |
| Dallas Cowboys Fans | 8.66% | 3.68x |
| Texas Activity Researchers | 4.55% | 3.48x |
Composition Percentage:
The overlap percentage between the Brookshire Brothers audience and the Interest attribute.
Index: A comparison of the Brookshire Brothers audience to the internet population.
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APPAREL RETAILERS
The Brookshire Brothers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Brookshire Brothers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 19.10% | 2.53x |
| Levi Strauss | 0.05% | 2.41x |
| Intermix | 0.05% | 1.96x |
| Belk | 0.41% | 1.74x |
| Topshop | 0.04% | 1.65x |
| Maurices | 1.88% | 1.62x |
| Abercrombie & Fitch | 0.07% | 1.61x |
| Club Monaco | 0.05% | 1.56x |
| Victoria's Secret | 1.52% | 1.33x |
| Buckle | 0.94% | 1.24x |
Composition Percentage:
The overlap percentage between the Brookshire Brothers audience and the Location attribute.
Index: A comparison of the Brookshire Brothers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Brookshire Brothers audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 6.93% | 22.70x |
| Texas University Athletics | 5.84% | 11.27x |
| Texas Media | 16.88% | 7.51x |
| Northern Texas Cluster | 5.84% | 7.50x |
| Austin Cluster | 6.49% | 6.92x |
| Online Arcade Games | 1.08% | 5.51x |
| Texas News Cluster | 2.16% | 5.38x |
| Motorsport Equipment | 0.65% | 4.33x |
| Equestrian Cluster | 0.65% | 4.32x |
| Texas News | 3.68% | 3.52x |
Composition Percentage:
The overlap percentage between the Brookshire Brothers audience and the Content Affinity attribute.
Index: A comparison of the Brookshire Brothers audience to the internet population.
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DEMOGRAPHICS
The Brookshire Brothers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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