Explore the Brookshire Grocery Audience
Below you'll find more information about the Brookshire Grocery audience, broken down in different categories based on their digital and physical behaviors. These are 91.9 thousand unique devices whose actions qualify for the Brookshire Grocery audience.
INTERESTS
The Brookshire Grocery audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Brookshire Grocery audience is Texas State Fairs.
| Interest | Composition | Index |
| Texas State Fairs | 17.78% | 8.33x |
| South State Fair Visitors | 13.22% | 5.59x |
| Texas Energy Providers | 9.42% | 4.94x |
| Texas County and Local Fair Visitors | 8.66% | 4.17x |
| Dallas Cowboys Fans | 8.81% | 4.10x |
| Dallas Mavericks Fans | 7.60% | 3.73x |
| Louisiana Trip Planners | 6.99% | 3.56x |
| Dallas Trip Planners | 7.90% | 3.24x |
| Southern Central Voters | 6.23% | 3.15x |
| Texas Trip Planners | 6.99% | 3.14x |
Composition Percentage:
The overlap percentage between the Brookshire Grocery audience and the Interest attribute.
Index: A comparison of the Brookshire Grocery audience to the internet population.
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APPAREL RETAILERS
The Brookshire Grocery audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Brookshire Grocery audience is Belk.
| Location | Composition | Index |
| Belk | 2.11% | 7.44x |
| Carhartt | 26.75% | 6.00x |
| Buckle | 5.05% | 4.21x |
| Lane Bryant | 3.74% | 3.88x |
| Dressbarn | 3.30% | 3.86x |
| Express Outlets | 0.64% | 3.04x |
| Chicos | 3.29% | 2.97x |
| Aeropostale | 3.97% | 2.94x |
| Jos A. Bank Clothiers | 2.80% | 2.92x |
| Journeys | 4.85% | 2.63x |
Composition Percentage:
The overlap percentage between the Brookshire Grocery audience and the Location attribute.
Index: A comparison of the Brookshire Grocery audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Brookshire Grocery audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 10.64% | 43.46x |
| Northern Texas Cluster | 7.60% | 10.30x |
| Texas News Cluster | 5.78% | 10.19x |
| Arkansas News | 3.65% | 5.85x |
| New Orleans Cluster | 9.73% | 5.37x |
| Vaping | 0.46% | 5.05x |
| Texas University Athletics | 2.43% | 4.50x |
| Yard Structures | 0.46% | 4.27x |
| Fox News Content Consumers | 2.28% | 3.86x |
| Austin Cluster | 2.28% | 3.75x |
Composition Percentage:
The overlap percentage between the Brookshire Grocery audience and the Content Affinity attribute.
Index: A comparison of the Brookshire Grocery audience to the internet population.
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DEMOGRAPHICS
The Brookshire Grocery audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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