Explore the Brookshire Grocery Audience
Below you'll find more information about the Brookshire Grocery audience, broken down in different categories based on their digital and physical behaviors. These are 77.1 thousand unique devices whose actions qualify for the Brookshire Grocery audience.
INTERESTS
The Brookshire Grocery audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Brookshire Grocery audience is Southern Central Voters.
| Interest | Composition | Index |
| Southern Central Voters | 5.15% | 5.11x |
| Texas Energy Providers | 5.75% | 5.07x |
| Dallas Cowboys Fans | 5.15% | 4.71x |
| Louisiana Trip Planners | 4.54% | 4.37x |
| Texas Trip Planners | 4.94% | 3.57x |
| Waterfront Vacationers | 3.03% | 3.20x |
| Texas AM Aggies Fans | 3.13% | 3.09x |
| Houston Trip Planners | 3.73% | 2.84x |
| Arkansas Razorbacks Fans | 2.42% | 2.70x |
| Dallas Mavericks Fans | 2.42% | 2.69x |
Composition Percentage:
The overlap percentage between the Brookshire Grocery audience and the Interest attribute.
Index: A comparison of the Brookshire Grocery audience to the internet population.
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APPAREL RETAILERS
The Brookshire Grocery audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Brookshire Grocery audience is Belk.
| Location | Composition | Index |
| Belk | 2.43% | 10.85x |
| Express Outlets | 0.48% | 8.52x |
| Carhartt | 20.07% | 7.51x |
| Chicos | 3.02% | 5.43x |
| Dressbarn | 2.92% | 5.27x |
| Lane Bryant | 3.11% | 5.01x |
| Lorna Jane | 0.35% | 4.28x |
| Aeropostale | 1.76% | 4.05x |
| Old Navy | 3.11% | 3.82x |
| Jos A. Bank Clothiers | 1.69% | 3.36x |
Composition Percentage:
The overlap percentage between the Brookshire Grocery audience and the Location attribute.
Index: A comparison of the Brookshire Grocery audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Brookshire Grocery audience is Northern Texas Cluster.
| Content Affinity | Composition | Index |
| Northern Texas Cluster | 3.43% | 9.00x |
| Texas News Cluster | 3.94% | 8.86x |
| Texas University Athletics | 2.32% | 6.43x |
| Arkansas News | 1.61% | 6.05x |
| New Orleans Cluster | 5.65% | 5.76x |
| Texas News | 2.22% | 4.55x |
| Right Wing Blogs - Pro-gun & Pro-life | 1.01% | 4.07x |
| Sewing, Embroidery & Quilting | 0.61% | 3.99x |
| Mississippi News | 0.91% | 3.71x |
| Military & Law Enforcement | 0.61% | 3.58x |
Composition Percentage:
The overlap percentage between the Brookshire Grocery audience and the Content Affinity attribute.
Index: A comparison of the Brookshire Grocery audience to the internet population.
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DEMOGRAPHICS
The Brookshire Grocery audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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