Explore the Brookshire Grocery Audience
Below you'll find more information about the Brookshire Grocery audience, broken down in different categories based on their digital and physical behaviors. These are 138.3 thousand unique devices whose actions qualify for the Brookshire Grocery audience.
INTERESTS
The Brookshire Grocery audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Brookshire Grocery audience is Texas State Fairs.
| Interest | Composition | Index |
| Texas State Fairs | 18.77% | 6.88x |
| Texas Energy Providers | 10.47% | 4.90x |
| South State Fair Visitors | 15.31% | 4.72x |
| Louisiana Trip Planners | 9.08% | 4.16x |
| Texas Activity Researchers | 3.29% | 4.09x |
| Houston Activity Researchers | 4.76% | 3.90x |
| Texas County and Local Fair Visitors | 9.60% | 3.57x |
| Dallas Cowboys Fans | 7.87% | 3.54x |
| Dallas Trip Planners | 8.65% | 3.12x |
| Southern Central Voters | 7.09% | 3.09x |
Composition Percentage:
The overlap percentage between the Brookshire Grocery audience and the Interest attribute.
Index: A comparison of the Brookshire Grocery audience to the internet population.
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APPAREL RETAILERS
The Brookshire Grocery audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Brookshire Grocery audience is Belk.
| Location | Composition | Index |
| Belk | 2.76% | 3.05x |
| Levi Strauss | 0.04% | 2.44x |
| Carhartt | 46.01% | 2.40x |
| Lane Bryant | 5.87% | 2.28x |
| Maurices | 9.36% | 2.22x |
| Chicos | 5.35% | 2.05x |
| Jos A. Bank Clothiers | 3.64% | 1.76x |
| Dressbarn | 3.72% | 1.73x |
| Buckle | 4.92% | 1.68x |
| Old Navy | 7.48% | 1.60x |
Composition Percentage:
The overlap percentage between the Brookshire Grocery audience and the Location attribute.
Index: A comparison of the Brookshire Grocery audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Brookshire Grocery audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 8.22% | 37.43x |
| Texas News Cluster | 2.16% | 7.06x |
| New Orleans Cluster | 9.26% | 6.17x |
| Northern Texas Cluster | 4.33% | 6.06x |
| Texas University Athletics | 2.42% | 5.80x |
| Motorcycle Racing Researchers | 0.17% | 3.95x |
| Medical Diagnostics | 0.17% | 3.92x |
| Liberal Media - Political Activism | 1.04% | 3.91x |
| Studio & Franchise Video Game Players | 0.43% | 3.90x |
| Fox News Content Consumers | 1.04% | 3.70x |
Composition Percentage:
The overlap percentage between the Brookshire Grocery audience and the Content Affinity attribute.
Index: A comparison of the Brookshire Grocery audience to the internet population.
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DEMOGRAPHICS
The Brookshire Grocery audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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